Explore every episode of Ignite Your Estate Agency
Dive into the complete episode list for Ignite Your Estate Agency. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
04 Feb 2022
041 Tom Panos: How to Get Bigger Fees, Better Listings and More Clients
00:44:49
Today is a BIG one, we've got one of the biggest international names in world-wide real estate joining us the Ignite Your Estate Agency podcast... ... Tom Panos! And he's joined us from Down Under today for a VERY special episode, where we'll be bringing various different scenarios to him, sent in by YOU, our listeners! He's going to be discussing how to increase your fee, get more clients, make sure your client experience is up to scratch and how you can stand a head and shoulders above your biggest competitor. If you don't know who Tom is, then you should! But just to fill you in he's Australasia’s #1 real estate coach and trainer... as well as a leading auctioneer and real estate speaker. He opened his own real estate office at 22 years of age and has been immersed in the industry for over 30 years. He's got a Masters degree in Management and Coaching Psychology, and teaches agents how to attract business and not just chase it. Tom also runs the Real Estate Gym, which helps over 20,000 agents to learn what it takes to build a 7-figure attraction business. Make sure you check out his stuff, and also grab your FREE Firewave gift from: www.fire-wave.co.uk/freegift
11 Feb 2022
042 Five Quick and Easy Lead Generation Tactics You Can Use to Sell Your First Five High-value Homes of 2022
00:24:30
In this week's episode of the Ignite Your Estate Agency podcast we're talking lead generation. And you're going to discover 5 quick and easy tactics that we use every day in our own estate agency, AshdownJones, and why you should be implementing them too... We're sharing:
A super-special Direct Mail mini-masterclass – so you can discover EXACTLY what you NEED to put in your Direct Mail to guarantee a response, valuation and instruction
Phil's magic response email – a 10-second, super-simple email formula to re-ignite a conversation and attract MORE instructions
The "2-minutes to Convert" video – a lightning-fast targeted video strategy, to capture attention and win instructions
The "Show-off Strategy" – our unique blueprint to attract more sellers and increase stock levels
The Perfect PR Piece tactic – an 8-step guide to creating an agency accelerator PR piece designed to get YOU noticed!
043 Why You Should Never Say 'No Problem', 'No Worries' or 'Bear With Me' in Business
00:08:50
On this super-quick podcast episode we're discussing the do's and do not's of language, and why it's so important we speak to potential and current clients in a certain way. The language we use directly impacts a clients thoughts and feelings, and to provide a world-class client experience you have to use language to convey your standards. For many people the first impression they get of you and your agency will be over the phone! So, today you'll discover what we do, how we say things, and why we say it how we do. And yes, that does include never saying "no worries", "no problem", or "bear with me"... Hope you enjoy, let us know what you think by leaving a review. And make sure you claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift
25 Feb 2022
044 How to Build Your Dream Estate Agency ft. Our Firewave Members
00:43:05
In this week's episode we have not just 1, but 5 incredibly special guests joining us. We're super proud to introduce: Amy Rowlands, Ben Scrace, Lucy Joerin, and Lisa and John Curran. All of who are expert estate agents in their own rights, and they all have one thing in common. They're all an integral part of the Firewave family. We brought them on to the podcast discuss their experience in estate agency, and to find out how they've built their dream business with the help of Firewave. We DO NOT intend for this to be a Firewave sales pitch, but more of an inspirational podcast episode to show you exactly what's possible if you set your mind to it. We hope you enjoy the episode, if you do, then please leave us a review. Don't forget to claim your FREE Firewave gift by going here: www.fire-wave.co.uk/freegift And if you have any questions for us, or any of the members you hear from on today's episode the get in touch. We'll be happy to answer any of them.
04 Mar 2022
045 Phil Claims This is the Number 1 Lead Generation Tool for Estate Agents Ever
00:32:52
On this week's episode of the Ignite Your Estate Agency podcast we're discussing THEnumber 1 lead generation tool in the whole of the UK estate agency industry. Our now infamous Not on the Market letter. You might have already hear about it, and about the results that it's brought us, at our own estate agency, AshdownJones, and for our amazing Firewave members up and down the country. This week you'll discover what our 'Not on the Market' letter is, why we use it, and most importantly what it brings us in. If you want to find out more about how to get your hands on your very own Not on the Market letter then get in touch with the Firewave team on 015394 40892 and find out if your area is available. Also, don't forget to claim your FREE Firewave gift by going to www.fire-wave.co.uk/freegift.
11 Mar 2022
046 The Rollercoaster of Estate Agency: Sam's Take
00:16:14
In this week's episode of the Ignite Your Estate Agency podcast Phil's away, Sam's solo, and she's discussing the rollercoaster of emotions that is estate agency. We all know the highs and lows of the industry... Big vals, big instructions, big wins. And then sometimes it falls through. And it's stressful! And sometimes, there's outside influence that causes that stress to amp up, which affects our day to day. In this episode, Sam will share some personal experiences, and how she's overcome the disappointment and sorrow and enjoyed the absolute elation that comes when things just go right. Hope you enjoy. Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
18 Mar 2022
047 You Are What Your Stock Is...
00:22:33
In this week's episode of the Ignite Your Estate Agency podcast we're discussing the topic that's front of every single estate agents' mind in the UK. Your stock. But this week we're not sharing how you can get more, or anything to do with lead generation for estate agents. We're discussing how your stock directly impacts your ability to target high-value homes effectively. Basically: "You are what your stock is." And the stock you have on your books right now IS your brand, and it could be stopping you from growth in the higher price brackets. We'll go through our thoughts on branding, listings, and how you can change your clients perception of you by NOT taking on instructions... Yep, we said it, not taking on instructions. Hope you enjoy this episode, and if you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events. Also, claim your FREE gift now! Go to: www.fire-wave.co.uk/freegift.
25 Mar 2022
048 Andrew Armitage: Your Website is Way More Than Just a Marketing Tool
00:41:22
This week we've got a super-special guest from the Lake District itself! On this episode of the show we're welcoming Andrew Armitage, the founder of award winning digital agency A Digital and the author of the best-selling book Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation. Andrew's an expert in his field. And has worked with huge Lake District clients including James Cropper plc, visitor attraction Windermere Lake Cruises and ecommerce start up The Stem. He's an advisor on business growth programmes for local businesses and is passionate about supporting the skills of school leavers considering a career in digital. He Lives on the edge of the Lake District with his wife and 2 daughters he enjoys blasting across the local mountain bike trails and rounding off with a cold beer. In this episode we're talking all things websites, how your website can make or break your business, and how you can make yours have the biggest impact possible when it comes to generating new clients. Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
01 Apr 2022
049 Don't Make Them Think: How to Make Your Website Easy for Your Clients
00:11:15
Welcome to a brand-new mini-series of the Ignite Your Estate Agency podcast called "Don't Make Them Think" and this week, following on from our episode last week, it's all about making your website as easy as possible for your clients to use. The aim of the game is to be as easy to do business with as possible, and by making your website simple, you're doing exactly that. In this super short episode, we discuss who your website is for. Which is something that nearly everyone in the industry gets wrong, almost all the time. Find out why that's the case... And how you can make sure your website is as simple as possible to use for your clients, following a couple of super-simple steps. Hope you enjoy. Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
08 Apr 2022
050 Don't Make Them Think: Call To Action, Give Your Clients a "Next Step"
00:07:57
On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think". Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with. On this episode you'll discover exactly what a "CTA" (Call to Action) is, and how you can use it effectively to generate leads and convert enquiries into clients. Listen now on all major streaming platforms and the Ignite Podcast Player. Hope you enjoy. Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
15 Apr 2022
051 Don't Make Them Think: Phone Manner, How to Give Your Client the Best Experience Possible
00:19:38
On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think". Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with. On this episode you'll discover exactly what you should be doing on the phone to potential clients, what you should say, and what you should find out, in order to give that person a world-class experience. Listen now on all major streaming platforms and the Ignite Podcast Player. Hope you enjoy. Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
22 Apr 2022
052 Why You Need Haters (and How to Love Them)
00:25:09
How can you harness the power of hate to flourish in your business and personal life?
In this week’s episode we have Phil explain how having haters (people who criticize our work) could be the best thing that happens to you! The most effective ways to deal with them, so they can impact your life and your activities as an estate agency in a positive way.
Phil shares his and Sam’s experiences working in the industry with some interesting and relatable challenges that you can use to build your professional and personal life.
If you have any questions or just want to share your thoughts on the topic then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
053 Left Handed Knights (Doing What Other Agents Can't and Won't)
00:15:39
What are “Left Handed Knights”?
In this week’s episode of Ignite Your Estate Agency, Sam unpacks the idea of “Left Handed Knights”. A game changing tactic focusing on outside-of-the-box activities that other agents never do!
You’ll figure out what you can do to be different from your competition by overcoming any disadvantages or limitations in your industry by doing the unconventional.
Listen to many of the effective “left-handed knight” strategies that Sam, Phil and the AshdownJones team use. Could you implement these to help grow your agency?
If you have any questions or just want to share your thoughts then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
054 Commission Does it Work? Sam Says No, What do You Think?
00:16:08
In this week’s episode of Ignite Your Estate Agency Sam shares her breakthroughs on why you shouldn't pay out commissions and the best ways to incentivise your agents.
Motivating your staff, stimulating learning and improving your company culture could all be methods of positive incentivisation.
What role does commission play in your organisation? Does it conflict with the best interest of your clients and employees?
Listen to the full episode to figure out your winning strategies that could be more effective than having a commission structure.
What is it about Disney that attracts thousands of people to spend so much of their time and money? Is it possible for you to do the same?
In this week’s episode of the Ignite Your Estate Agency, Phil shares his magical moments from a recent experience visiting Disney World.
Phil decodes 5 valuable business lessons you could be implementing to have a lasting impact on your agency. Imagine the effect you could have on your business when applying Disney’s principles!
1. Is your company culture designed to make money?
2. Overcoming challenges with staff.
3. How you could benefit from knowing people consistently pay more for convenience and ease?
4. Eliminate your competition by creating a compelling story.
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
20 May 2022
056 A Frank Talk With a Special Guest and a Challenge for You!
00:37:44
How does your health and fitness affect your performance in business? What can you do on a personal level to grow? Just focusing on business isn’t enough and is not YOUR most effective approach.
In this week’s episode of Ignite Your Estate Agency Sam shares her simplified approach to significantly improving your health… Sharing her journey of losing over 1 stone(6kg), proving how easily you can do it too.
What sort of an impact would it have on YOU if you had improved energy and were in better shape than last month?
Sam talks with Lucy Nicholson, owner of “Lucy’s On A Plate”, a well established restaurant with a great reputation! Taking you through the perspective of a successful business owner optimising their diet, exercise routine and mindset.
Stay with us to the end of the episode and find out how you could take part in Sam's free 30 day 'Fit for Business' challenge which starts on the 1st June! https://www.facebook.com/groups/691628038713854
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
27 May 2022
057 How to Nurture Your Leads through Email Marketing - Rob and Kennedy
00:46:16
How do you engage and grab people's attention online? With so much content flying around especially with social media, can email marketing be the better option? Is it worth it?
In this week’s episode of Ignite Your Estate Agency Sam and Phil interview hypnotists/mind readers turned expert email marketers Rob and Kennedy from “The Email Marketing Show”. They talk about email marketing in a way that actually converts!
Do you want your clients to look forward to every one of your emails and open them religiously? Do you want to increase the number of emails converting into sales?
Rob and Kennedy share three powerful strategies to deliver value, making converting readers into YOUR paying clients an effortless process. Listen to the full episode to learn how this marketing asset could be the biggest ROI in your business when done correctly.
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
03 Jun 2022
058 Opening a New Branch of an Estate Agency - Part 2
00:33:47
If you have visions of growing your agency beyond two or more branches you have come to the right podcast episode!
In this week of Ignite Your Estate Agency Sam and Phil continue part 2 of opening a 2nd branch (listen to episode 39 for part 1). Sharing valuable lessons so YOU avoid the typical mistakes, saving you the hassle of expensive investments as an agency owner.
What are the challenges when it comes to logistics, staff, ownership, costs and attracting more sellers? How much of a difference would it make to your business if you could tackle the above before they happened!…
Follow Sam and Phi’s progress where they give YOU simplified solutions to running a successful 2nd office in a few easy steps.
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
10 Jun 2022
059 Having a No Matter What Mentality
00:38:28
What does success mean to YOU? How can you leverage discipline to dictate the amount of success you have?
In this week's episode of Ignite Your Estate Agency Sam and Phil discuss the importance of adopting a successful mental attitude. And how a small shift in thinking can have a huge impact on your health, business and lifestyle.
Sam updates us on her fitness challenge explaining the powerful 5 second rule and Phil translates his experience into key business lessons with real six figure examples…
What do the top earners have in common that average people don’t? Listen in to find out what you can easily do, to instantly move up and accomplish so much more with YOUR business and health goals…
There are always challenges along the way.. How can you convince yourself to do the things you know you should be doing? Imagine the impact you’d have on your lifestyle if you were reaching closer to your potential. This episode gives YOU the most effective tactics to help you make the quickest progress, and powerful strategies YOU can implement right away!
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
17 Jun 2022
060 How to Create the Right Community
00:34:03
Let’s talk about sponsorship and involving yourself in your local community. Is this the right decision for your agency? What are the types of communities YOU should get involved in and how do they align with your brand?
In this week's episode of Ignite Your Estate Agency Sam and Phil share their thoughts on Community and recognition, differentiating: what is a passion project, the most effective communities you should be joining and which ones to avoid that could hurt your brand image.
Being recognised by your local community has its pros and cons, learn the right way to interact by absorbing Sam and Phil’s experience. Change your perspective about how you communicate with your community and create massive win:wins by building your own.
How much of an impact would it have on your client that’s selling a £3 million house? Listen in to the full episode to figure out how YOU could involve yourself in community building as part of an effective marketing strategy.
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
24 Jun 2022
061 How Can You Build Your Dream Team?
00:57:50
How do you build your dream team, a tribe of people working for you and want your company to be the best? Building your team and communicating in the right way establishes a powerful company culture.
In this week's episode of Ignite Your Estate Agency Sam and a very special guest, Louise Jones (Operations Manager at Ashdown-Jones) share easy steps to building your team the right way.
So if you are struggling with your recruitment, retention and reward structure, then listen back to the full episode and be sure to take some notes!
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
KEY TAKEAWAYS
➡️ Have questions ready for people who have a busy schedule… 15 mins of their time could equate to 1 hour of your time.. Planning and preparation goes a long way. ➡️ Relationships between your team members and managers should be a two way relationship especially when it comes to reviews, accountability and feedback. ➡️ Showing your team members it’s ok to make a mistake… Having the right culture of the balance between being challenging and being supportive cultivates honesty and loyalty.
KEY MOMENTS
✅ ‘Yes. It's all about growth, turnover, profitability, but actually, unless you can have people running with you then you'll just constantly be chasing those figures’ ✅ ‘They don't know what a day of difficult calls or difficult viewings might look like. So having us on hand to be able to tell things too, who do understand, I can see that being really valuable’ ✅ So we start off with the recruitment, which we did back in episode 33, and then we have an induction period of three months, which is a true induction of about a week. And in that week, it's quite intense training. We spend lots of time with lots of different people in the company. ✅untracked holidays… I approached the subject with Phil, not expecting him to say anything other than “No way, never”, and he came back the next day and said, “I think we should do it”.
01 Jul 2022
062 6 Reasons For YOU to Join a Mastermind
00:21:21
In this week’s episode of Ignite Your Estate Agency Sam and Phil give us 6 powerful reasons why a mastermind enables you to easily grow your agency. And why only the top 1% are doing it!
Imagine being able to share and converse with like minded individuals who’ve already achieved the success you’ve wanted for YOUR business… Listen to Sam and Phil’s experience from recently attending a high value Mastermind conference… Learn what to expect and how to approach them most effectively to achieve your goals faster.
Some takeaways:
Surround yourself with people that inspire and challenge you, which can be difficult and should be a priority for ambitious business owners
Learn and develop your skills rapidly with people who share the same mindset
There is a definite difference from business owners turning over £100,000s compared to those who are earning multi millions.
Being held accountable for your progress with other successful individuals helps you significantly, improving your attitude and surpassing your goals.
Gain multimillion-pound ideas from spending time with business owners who have already done what you want to do!
Some great moments:
“You are the average of the 5 people around you”
“The support and love in the room was immense”
“When I first joined the Mastermind lowest level, I soon fell rightly or wrongly with the feeling that I was the most ambitious in the room… And when I went to the top room I felt the complete opposite”
“Being uncomfortable in a room with people who are more ambitious than you is a good sign”
“Spending money investing in yourself and your business… Puts you in the top %”
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
08 Jul 2022
063 Business Owner vs Entrepreneur - Which one are you & why does it matter?
00:40:46
What does it mean to be an entrepreneur? Have YOU fallen into the trap of becoming a ‘business owner’? Find out what it could cost you if you currently have the mindset of the latter…
In this week’s episode of Ignite Your Estate Agency, Sam and Phil share their knowledge of why YOU must focus on becoming an entrepreneur rather than a business owner to grow a successful scalable agency. Which one best describes you? Listen to the full episode to find out what YOU can do to make it an easy switch.
Some key takeaways:
➡️ Entrepreneurs make their decisions based on ideals, innovation, creativity and disruption of the market, without focusing entirely on their personal monetary gain as the main goal
➡️ A good business coach should think you are bigger than you actually think you are and motivate you to keep reaching for whatever goal you have set for yourself… Recognise when you’ve outgrown your business coach
➡️ Constant change and self-improvement are always present characteristics of entrepreneurial thinking
➡️ Business owners spend money on themselves; Entrepreneurs spend money investing in themselves and the future
➡️ Don’t stay in the weeds… Be focused on high end strategy, have a helicopter view
Some great moments:
✅“The harder you work now, the more comfortable you will be in the future”
✅“If you are earning £10K a month and then you start earning £50k the difference won’t change your lifestyle at that point, therefore that extra 40k you would invest it back into your business to create something for the future”
✅“The difference between a rich person and a poor person is that the poor person spends their income and invests what’s left while the rich person invests their income and spends what’s left”
✅“Be the captain of your ship and keep getting bigger, better ships and bigger teams“
Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm
15 Jul 2022
064 3 Things YOU Must Do Before EVERY Marketing Campaign
00:16:29
3 Things YOU Must Do Before EVERY Marketing Campaign
How do you position your brand in the most effective way? What is the best way to create awareness as a business owner?
In this week’s episode of Ignite Your Estate Agency Phil explains three powerful components YOU must integrate into your marketing campaigns. By listening to this episode you’ll figure out how to effortlessly fine tune your message to attract more clients. Know the most effective fundamentals to captivate motivated sellers!
Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm
Some key takeaways:
➡️ It is very important, if not critical, to know exactly WHO you are going to be talking to with your campaign. Set your Target.
➡️ Once you have decided the end goal of your campaign then it’s time to work on WHAT your message and angle is to attract your clients.
➡️ Your audience needs to quickly understand WHY they need to pay attention to you. Be clear on what’s going to be their gain and what you want them to do next!
Some great moments:
✅“People's motivation for doing anything in the future is a lot stronger than it is today”
✅“The moment you try to speak to everybody, you speak to actually no one”
✅“People’s attention right now is a very expensive commodity that you don’t want to waste”
22 Jul 2022
065 Growing Your Business to Full Capacity with Graham Hardy
00:44:58
Is your business growing at full capacity and working for YOU? Do your team members have the vision and drive to help move your company into rapid growth?
In this week’s episode of Ignite Your Estate Agency Sam interviews a highly respected business growth expert Graham Hardy from Infusion Group.
Learn how Graham helps other agency owners who have started from one office and scaled to multiple branches sustainably with speed. Discover the common mistakes agency owners make by knowing what to focus on for success and what to avoid. Listen to the full episode to take advantage of a very special prize, courtesy of Graham himself!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
➡️ Teams within your business work at their best when each individual understands the value they bring to the company and the customer.
➡️ When you’re setting a goal for your business you must begin with the end in mind: Know specifically what your exit strategy looks like and understand what are the detailed steps needed in order to accomplish it.
➡️ A good leader knows how to keep everyone in their business inspired and motivated. From the directors and managers to the people who pick the phone calls. Avoid falling into the ‘hamster wheel trap’ of having to recruit new people regularly.
Some great moments:
✅“The Business needs to serve the individual, not the other way around”
✅“You’ve got to be clear on what is actually you want to build, if you don’t know what it looks like you are never going to get there”
✅“As a business leader you are the conductor of the orchestra and every single person in your business is playing a different instrument”
29 Jul 2022
066 5 Ways to Double Your Fee
00:21:28
Do other agents charge similar to you in your area? Are you competing on fees?
Listen to this week’s episode of Ignite Your Estate Agency to find out how you can charge higher fees successfully and confidently. Know the niche you have and use it to your advantage. For the full 5 methods to double your fees, tune into the full podcast as you’ll be given more detailed explanations on how YOU could easily increase your Agency’s income.
Some key takeaways: ➡️ In the UK the average fee charged by agencies is about 1% of selling price which is roughly £3k. ➡️ If you are unsure about which niche market you’re in, ask the question in a team meeting i.e what do you think our business is best known for. ➡️A good way of reaching an increase in your fee is by working towards yourself through self improvement with discipline and structure. ➡️ Always lead, as Your team is one step below your level of energy and action taking, you bring to the office
Some great moments: ✅“Anything you give a specific name to… People will want to buy into it” ✅“You’ve got to be selective with what house you take on” ✅“The battle in our industry is with mediocrity, I think mediocrity is accepted across the board”
05 Aug 2022
067 The Industry Experts Series with Sarah Edmundson
00:40:14
What are the best practices for having a “world-class” agency?
*The 1st of our NEW Industry Expert Series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews Sarah Edmundson who is on the board of Boomin and CEO of ‘Agents Together’. You’ll learn the key focuses of having a solid, world-class business. Absorb the important lessons and advice that will positively impact your agency!
➡️ Practicing good leadership lets you structure your business in a way that it should be even when you take yourself out completely.
➡️ Constantly feed your agents on the ground with good leads, even if they are self-employed, it’s a great way of ensuring your agency’s market share.
➡️ Be very selective with your time, with viewings, valuations and time outside the business. Our time on this earth is limited.
Some great moments:
✅“And what happens is, unfortunately… Ego gets in the way a little bit”
✅“I would like to see a world where estate agents have more respect for their listers and listers have more respect for their estate agents”
✅“When you say you are gonna do something. DO IT”
12 Aug 2022
068 The Industry Experts Series with Sean Newman
00:27:59
What are the best practices to have a “world-class” agency?
*The 2nd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil talks to estate agent and entrepreneur Sean Newman, Owner of Newman Property Experts. Sean shares his legendary experience on what makes a good and “world-class” estate agent: The power of being a real person when dealing with clients and takes us through his health habits as a top performing agent.
➡️ Being an authentic and genuine person (yourself) instead of trying to put up the front of what most agents do is such an important role when earning your client’s trust.
➡️ Most of what you communicate is non-verbal. Your tone, gestures, how you address and treat people and the impression you give through how you dress.
➡️ The 3 main aspects to look for in having great health as a business owner are: Sleep, Nutrition (careful of what you put in your body) and movement (taking the time to do physical activity).
Some great moments:
✅ “I went to the viewing in this black t-shirt and jeans… And my flip-flops on and I met my colleague there…”
✅ “It’s not about who is #1. It’s about who’s got the most money in the bank by the end of the month”
✅ “#1 priority for me is my health”
19 Aug 2022
069 The Industry Experts Series with Chris Watkin
00:45:27
What makes a “world-class” estate agent?
*The 3rd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the talented Chris Watkin one of UK’s greatest Lettings and Estate Agency Growth Specialists and shares the truth about what the function of an estate agent really is, (which is far from just selling homes). He also walks us through what characterises winning individuals and agencies in our industry.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Chris’ Site: http://www.christopherwatkin.co.uk/
Some key takeaways:
➡️ The ability to take/accept REJECTION.
➡️ When looking for anything, people are actually looking at how much their own worth is, and so your content should aim at answering that question.
➡️ Usually the best people for a business are the ones that are both “system people'' and “people people”.
Some great moments:
✅ “Ok well let's be honest… Most of us kind of FELL into being estate agents. No one actually sets out to be an estate agent, do they?”
✅ “Humans are designed to remember STORIES”
✅ “The winners in this game of life are the ones that work hard and also play the long game”
26 Aug 2022
070 The Industry Experts Series with Perry Power
00:34:38
What are the best practices for having a “world-class” agency?
*The 4th of our NEW Industry expert series, we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the well respected Perry Power the “Power Agent”. Perry shares with us what it takes to be a great estate agent. YOU will learn the key mindset shifts of employed vs self-employed agents, giving you the true go-getter perspective.
Listen to the full episode to know the powerful practices Perry uses that could positively impact your agency.
➡️ Evaluate if the sales you’ve made as an Estate Agent were generated mostly by yourself or by your brand and build a network of agents before committing to become a self-employed agent.
➡️ Automating your processes can help simplify and free up the workload for your team.
Some great moments:
✅ “No one’s a secret pill, YOU are the secret pill”
✅ “In any industry, let alone the market we will be going into… If you ain’t got the hustle. STAY EMPLOYED”
✅ “...And I said to him: ‘what do you call your terms of business?’ and he goes like “well ‘terms of business’. And I said ‘STOP CALLING IT THAT’”
02 Sep 2022
071 The Industry Experts Series with John Paul
00:33:52
What are the best practices to be in the business of having a “world-class” agency?
*The 5th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the Distinguished Sales and Lettings CEO John Paul. John shares all the important details of how he manages his teams, recruitment and instils the empowering mentality that enables his agency to thrive… Learn how YOU could build multiple agency branches by tuning into this episode!
➡️ When executing a business plan it is better to evaluate its turnover at the end of the year and monitor/maintain monthly.
➡️ The best way to develop a team is to understand each of their individual weaknesses and so you can help them overcome these and raise the standards of what their best is.
Some great moments:
✅ “I’m making you oodles of cash to open your third branch… You can go on the 20 holidays you have, what are you complaining for?!”
✅ “In fact my kids are the first generation from my family that’s not been down the pit”
✅ “It doesn’t matter how good you are and how bad I am, we still have the same skill”
✅ “You need the best team you can possibly afford and attract’”
09 Sep 2022
072 The Industry Experts Series with Stephen J Brown
00:33:38
What are the best practices to be in the business of having a “world-class” agency?
*The 6th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews Estate agent consultant and high performance coach Stephen J Brown. Stephen shares one of the most effective negotiation tactics. Something that could effectively save your clients £1000s and justify why YOU should be charging higher fees! Listen in to discover what should be actioning daily so that YOU become world-class!
➡️ Having a “Stay in touch” policy is a great way of creating good relationships with your clients and leads to being recommended to other potential new clients.
➡️ Dedicating time to helping your community with your business gets you exposure and helps you earn people’s trust.
Some great moments:
✅ “All the world-class agents are dedicating 2 hours to creating opportunities each week”
✅ “When you talk to people, let people know what you do”
✅ “Professionals practice before they play”
✅ “You trust going to your dentist, you trust going to your doctor…You should be able to trust your estate agent as well”
30 Sep 2022
075 “The Business That Can Spend The Most To Acquire a Customer Wins” - What This Means For Your Agency.
00:15:33
Sam is back to give us important lessons on lead generation and customer acquisition for your agency!
Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.
➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.
Some great moments:
✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”
✅ “If you don’t pay for customer acquisition then you don’t have a real business”
16 Sep 2022
073 The Industry Experts Series with Jerry Lyons
00:32:24
What are the best practices to be in the business of having a “world-class” agency?
*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.
Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.
Find out the 3 most important things YOU should do if you start your own agency today.
➡️ A world-class estate agency is determined by their culture and values.
➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.
➡️ Content marketing is about putting something out there that solves problems for your audience.
Some great moments:
✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”
✅ “Just position yourself as being helpful and interesting to your audience”
✅ “If someone cares, they will share!”
23 Sep 2022
074 The Industry Experts Series with Sam Ashdown
00:41:30
What are the best practices to be in the business of having a “world-class” agency?
*The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!
Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.
Stay tuned for some entertaining and valuable stories especially from the beginning of her partnership with Phil!
➡️ Offering services with different options and tier prices could sometimes backfire by lowering the quality of your service and reputation.
Some great moments:
✅ “You need to care about the client, you also need to care about the reputation of the agency… So it’s both about CARING”
✅ “I believe that in most businesses, if you are a marketer first and then a skilled person at that business second you are more likely to succeed”
✅ “The first challenge actually was: How on earth do I get to Sam’s House?!”
07 Oct 2022
076 Recruitment… Seeing It Over The Line
00:47:34
Attracting quality people to join your team is one of the biggest challenges! What do you need to look for in a person to be a good fit? and what is the most effective way to do this?
In this week’s episode of Ignite Your Estate Agency Sam interviews our newest team members: Victoria and Claire, they share their perspectives on why they feel our unique approach is much more effective than any other company they've approached before.
Sam takes us through all the details of the recruiting process so YOU can adopt these strategies to fit into YOUR company, easily screening for the best candidates and build your own great team.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk & www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Any burning questions about recruitment shoot Sam an email - Sam@fire-wave.co.uk
Some key takeaways:
➡️ Previous career experience is important - how people carry themselves and interact with others is a determining factor when testing new applicants. Group interviews are a good way of putting that interaction to the test.
➡️ Be aware of the different life situations each individual team member is going through to better treat them accordingly inside the company.
➡️ Make sure new members feel welcome inside the team, that they get to meet and know all their teammates and share a bit about themselves to really help them fit.
Some great moments:
✅ “So we didn’t Catfish you?” “No, absolutely not!”
✅ “There was a questionnaire and it was… TRICKY”
✅ “If we’re not a really good fit as people, then it doesn’t really matter about professional accomplishment”
14 Oct 2022
077 How to motivate your employees through better leadership
00:22:30
No successful agency or person can be successful without a great team behind them. However, keeping your team motivated is not easy. If not done right it will often take so much of YOUR time and attention to keep performance high.
In this week’s episode of Ignite Your Estate Agency Sam educates us about leadership, detailing the role YOU must fulfil as a business owner or leader to motivate and manage your team the right way.
Be sure to listen to this full episode as Sam shares several working strategies which have been proven successful and implemented within AshdownJones.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Most of the lack of motivation in team members is due to either feeling undervalued/under-appreciated, having no wins or no clarity what their actual role is.
➡️ Every individual feels more motivated when their role is part of their “competence zone”
➡️ A great way of demonstrating appreciation for your team members is by giving them TIME. Especially training them and giving feedback.
Some great moments:
✅ “Some people need to be validated and appreciated more than others”
✅ “If we don’t tell them that, then we are not helping them to help themselves”
✅ “Having a different environment can really really have somebody to get a different spin on it!”
21 Oct 2022
078 Cash – friend or foe?
00:40:22
In this week’s episode of Ignite Your Estate Agency we have both Sam and Phil back for a stimulating conversation about MONEY.
Cash flow! How is your relationship with money? It’s very important to have the right mindset and discipline. Discover the best tactics and practices YOU must implement in your business and personal life to be more prosperous. Find out how you could manage your spending in a way that will help your agency grow; and not the other way round!
Tune in for Sam and Phil’s easy to use system to keep YOUR numbers tight!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Sam’s e-mail in case you would like to have the cash flow spreadsheet: sam@fire-wave.co.uk
Michael Michalowicz book about the “Profit First” method : Link here
Some key takeaways:
➡️ Having a “high” quantity of money in your bank account doesn’t mean that your business is going well as it may not necessarily be actual profit.
➡️ Most of the time we are taught that money is hard to come by and hence we need to work hard to earn it but it isn’t always the case.
➡️ Using a simple system of forecasting your costs and expenses is a great way of keeping track of your business’ money.
Some great moments:
✅ “Money doesn’t grow on trees”
✅ “There’s always a cost around the corner”
✅ “Physically going to spend at the shop hurts more than tapping a card…”
28 Oct 2022
079 What are your Barriers to Success?
00:22:28
In this week’s episode of Ignite Your Estate Agency Sam and Phil cover the most common “barriers” that keep you as a business owner from maximising your full potential in both your personal and business ventures. Learn how you could identify what your unique obstacles are, improve and overcome them.
Stay tuned and discover the best approach YOU should take and break through!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Join us on our up-coming webinar 'ADD £100K IN NEW HIGH VALUE LISTINGS' on the 1st November by going to www.firewave.lpages.co/add-100k-new-hv-listings-22
Some key takeaways: ➡️ Fear is one (if not the biggest) feeling that keeps people from reaching their goals and improving.
➡️ Perspective changes once you make the transition from a business founder to business owner. Courage, enthusiasm and motivation tend be lowered with time, so it’s important to keep them high.
➡️ Being able to see your business and yourself as an owner looking in from the outside gives you a better perspective and clarity so you can to improve your focus.
Some great moments: ✅ “The more often you get used to making these decisions, the easier they get. And the easier they get, the more money you’ll get”
✅ “Having somebody to bounce ideas off and a whole room full of people that want you to do well… I think it’s valuable”
✅ “...I decided, after this conversation, that I don’t want to be an estate agent anymore…”
04 Nov 2022
080 - Inside the Mind of an Agency Acquirer
00:48:07
In this week’s episode of Ignite Your Estate Agency, Sam and Phil talk about business buying and selling. What are the reasons any business or homeowner would want to sell? What are the right conditions to buy?
Tune in to discover the mindset YOU must adopt to help your business reach the point where exit strategies (10,15, 20 years from now) give you the maximum ROI both financially and with your own personal time!
Engage with ambitious agency owners and grow your business by visiting our AJ Mastermind page: www.ajmastermind.co.uk
If you have any questions, please get in touch and make sure you check out our upcoming events at: www.ajmastermind.co.uk/events where you can join us on our next Behind the Scenes day at AshdownJones by going to www.fire-wave.co.uk/btsday
Some key takeaways:
➡️ Even if you are not ready to sell your business yet (or never will): Taking the same steps as a business seller would to improve YOUR business creates win-wins in the long run.
➡️ It is quite different building a business to sell as opposed to building a business to sell as a “strategic purchase”
➡️ Selling a business doesn’t always mean the owner has to step away from it. In fact, many people stay with the company and have the satisfaction of seeing it grow and develop further, after passing the torch.
Some great moments:
✅ “These are those clients you don’t like… ‘because they’ll double the value of their own home. Yeah, this is you.”
✅ “If you sell meat burgers you wouldn’t want to own a vegan restaurant”
11 Nov 2022
081 3 Lead Generation Tactics You Need to Be Using Right Now
00:24:48
Being an estate agent has NOT been the easiest these past few months, especially when you’re not generating quality leads or not acquiring new properties on your books that have low conversion rates!
On this week’s episode of Ignite Your Estate Agency Phil details 3 game changing tactics you MUST deploy for more leads and higher conversions. Learn the important strategies YOU must have in place to become a world class agency.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
➡️ It is easier to focus on looking for properties that are already on the market and send the owners personalized letters.
➡️ It is fundamental to communicate to your potential clients that you can offer an alternate and better solution to their problems when sending them material like letters or video.
➡️ Always present yourself as someone relatable, share something personal like a photo of yourself with your family, doing an activity you like, etc rather than creating a typical corporate image. People will tend to trust you more.
Some great moments:
✅ “Persuading people that aren’t on the market that it’s the right time to sell is quite a bit of a challenge”
✅ “That’s how our environment can impact our thoughts and what we do. That’s why we need to control it as much as possible”
✅ “We need to make sure that we show that space in a different way so that it becomes an asset more than a hindrance”
18 Nov 2022
082 Growth ‘how to think about it the right way’
00:21:52
Growing a business is a focus of MOST entrepreneurs, but are most prepared to do what it takes? Once you reach growth, can you then maintain that level of success?
On this week’s episode of Ignite Your Estate Agency Sam reveals challenging truths about scaling businesses that every entrepreneur must contemplate before considering their own growth plan!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
➡️ You should think about how you would feel to work with a larger team, more responsibilities and the potential challenges before taking the first step of expanding your business
➡️ Growth of your business depends on your capacity to create and take bigger risk
➡️ Having a vision and a detailed image of how you and your business will look like in 10 years is key for growth
Some great moments:
✅ "Are you prepared to take a hit in the short term to grow in the long term?"
✅ "If you have an innate determination to disrupt the market then you probably have a growth mindset"
✅ "...If that guy hadn't put himself out there to help with the boxes then… this little guy wouldn’t had gotten his 20 million pounds…"
25 Nov 2022
083 The Fabulous Follow-up
00:17:49
Acquiring a valuation on a new home is only half the ‘battle’. Knowing the right way to build trust with the seller is essential to making sure YOU are the agent they choose!
In this week’s episode of Ignite Your Estate Agency Sam takes us through proven steps the team at Ashdown Jones use to create fabulous follow-ups. Learn how YOU could win every new property listing!
Stay tuned because there are many practical tips thrown throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
➡️ When creating your sales strategy proposal, consider if the client is more left or right brained as this will give you a hint to focus more on either facts and numbers or imagery and aesthetics.
➡️ A nice video follow-up containing an explanation of the selling strategy with visual backup is a great way to engage right-brained clients.
➡️ No matter how good your proposal or your video is, PERSISTENCY is key.
Some great moments:
✅ "He actually and literally couldn’t see them because he is not visual… He is all left brain figures, facts and logic"
✅ "Don’t worry about all the technical stuff, just get it recorded"
✅ "80% of sales require 5 follow-up calls after the meeting"
02 Dec 2022
084 Pick N Mix - Gary Vaynerchuk and David Marquet
00:28:36
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two amazing guests - Gary Vanerchuck and David Marquet…
Gary Vaynerchuk is the king of content marketing and one of the world's biggest entrepreneurs.
David Marquet is a retired United States Navy Captain and bestselling author of Turn the Ship Around and Leadership is Language.
Find out from these success entrepreneurs the important truths they believe, that nobody else has picked up on!
Stay tuned because there are many practical tips thrown throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Strategic Planning Day” www.ajmastermind.co.uk/spd
Some key takeaways:
➡️ Pick your position in the market. Either have a rate 0.5% at the low end or be at the top end 1.25%+. Never be in the middle
➡️ Tell your clients the true value of the property even if they are asking for more. Be the agency that tells them the ‘truth’
➡️ Make better leadership decisions by involving your team and different perspectives
Some great moments:
✅ "...You own your own agency and you teach your agents skills. How do you stop them from working and doing it themselves? …YOU DON’T!"
✅ "Then I asked my wife, would you pay this much for the house?"
✅ "Buying and selling is a house is stressful for human beings and they need someone to help them see clearly during that stress"
09 Dec 2022
085 Pick N Mix - Cara Ameer and John Jantsch
00:44:21
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two wonderful guests - Cara Ameer and John Jantsch.
Cara Ameer is the award-winning: realtor, real estate media commentator, author, columnist, industry thought leader and speaker.
John Jantsch is known as the world's most practical small business marketing speaker and expert.
Stay tuned for many game changing perspectives mentioned throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
➡️ Be focused on solving a problem for a selective part of your market, that way you don’t have to compete on price!
➡️ Figure out who you should ‘farming’ and the most effective method that works for you
Some great moments:
✅ "When we try to be all things to all people, we end up really not being anything important to anyone"
✅ "I’m a very small fish in a very big pond, Lots of big names out here!"
16 Dec 2022
086 7 Fatal Mistakes Estate Agents Made in the Last Crash... And How to Avoid Them - Part 1
00:55:03
In this week’s episode of Ignite Your Estate Agency Sam and Phil take us through their past as experienced agency owners, sharing all the details that impacted their business, especially previous market crashes.
You’ll learn why many estate agents face difficulties and what YOU can do to prevent and overcome these challenges preparing you for future successes.
Stay tuned to the end and YOU will discover many tips and useful information about the property market in this episode!
➡️ If your market shrinks every year then only striving to reach the same numbers as the previous year will actually work against your business. ➡️ Holidays, important events and even big local news are always great opportunities to reach out to your clients ➡️ Learning is not something you look forward to doing. You just simply DO IT.
Some great moments: ✅ "...The fact that you could self-authorize for a mortgage… Seems Insane, doesn’t it?!" ✅ "Think about having a specific property type that you are known for" ✅ "Activity Conquers Fear"
23 Dec 2022
087 7 Fatal Mistakes Estate Agents Made in the Last Crash... And How to Avoid Them - Part 2
01:13:06
In this week’s episode of Ignite Your Estate Agency Sam and Phil continue with part 2 where we left off on the fatal mistakes estate agents made and how YOU can avoid them.
You’ll learn how to create solid long-term business plans and bring them to life, moulding the correct mindset and skills around YOUR success plan.
Stay tuned till the end as YOU will uncover many tips and useful gems about marketing and self improvement that will help you grow your business.
➡️ It's not always just about the results someone can bring to your team, but also the attitude and mindset they have that can contribute to being a great asset for your business ➡️ The first step to accomplish a long term plan is to break it down and focus on the little objectives that will lead to your desired result in the bigger picture ➡️ Marketing is also a way to create or raise the demand for your business.
Some great moments: ✅"We want to be able to take out, somehow, 10 million pounds out of the business. That's our 10 year goal" ✅"In the short-term you gotta take a HIT!" ✅"When talking about putting information into your brain, it's important that information is full of nutrients!"
30 Dec 2022
088 Pick N Mix - Michael Bruce and John Rossman
00:42:58
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two special guests - Michael Bruce and John Rossman.
Michael Bruce is the British entrepreneur, co-founder of and ex CEO of Purplebricks, and founder and Group CEO of Boomin, the new property portal.
John Rossman, is a best selling author, former Amazon leader and Managing Partner at Rossman Partners.
Stay tuned for lots of golden nuggets throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:
➡️ Business products and services should be like ‘wine windows’ - Know when the best time to is according to the market (not too early and not too late)
➡️ Have the client’s interest in mind instead of coming off as just wanting to get the transactional completed
Some great moments:
✅ "No one gives a kipper anymore about your product or service, they just care about how they feel when they engage with it!"
✅ "Trade short term profitability in order to drive long term growth"
06 Jan 2023
089 Salaries...What do they look like in your agency?
00:38:33
In this week’s episode of Ignite Your Estate Agency Sam uncovers the importance of having the right team members work well in your organisation, matching them up with the ideal salaries..
Learn how to be purposeful with each member of your team and how to adapt their values and attitudes towards YOUR company’s future growth.
Stay tuned to discover how you can unlock your team’s full potential so that your business can grow most effectively!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind/btsday
Some key takeaways: ➡️Let your team members know what skills you are looking for in order to eventually promote/progress them ➡️Always make your team members aware when they are or aren't exhibiting your business' core values. As this will help them GROW.
Some great moments: ✅"Happiness isn't just tied up in salary" ✅"Phil nearly fell off his chair and made her return it immediately" ✅"The 'NO MATTER WHAT' mentality is the thing that separates the director from any other level"
13 Jan 2023
090 The Strategic Business Audit - Lifestyle Wheel Part 1
01:11:35
In this week’s episode of Ignite Your Estate Agency, Sam and Phil take us through the wheels of life and business, which includes: health, finance, sleep and personal development.
Learn how YOU can effectively reflect back on 2022 and evaluate yourself using each section of the wheel to dramatically increase the quality of your life.
Stay tuned to catch a lot of useful life tips and develop yourself in 2023 as a successful agency owner and entrepreneur!
Some key takeaways: ➡️ Each person has a different way of expressing and interpreting acts of love for themselves to others and vice versa ➡️ Your perception of ambition is not necessarily a trait that does good for everyone ➡️ It is a must to identify how far you have developed on each aspect of your life and YOUR relationships to know how you can further improve
Some great moments: ✅ “I think we don’t give our brains the chance to wind down, do we?” ✅ “The part of your brain that controls fear is muscle that needs exercising” ✅ “Well I haven’t seen anybody succeed to a certain level without discipline…”
20 Jan 2023
091 The Strategic Business Audit - Business Wheel Part 2
00:37:06
In this week’s episode of Ignite Your Estate Agency Sam and Phil continue with part 2 of the Wheels of lifestyle and business.
We’ve all heard the saying ‘What gets measured gets improved’ Learn how to track YOUR progress the right way and significantly improve every aspect of YOUR LIFE!
Some key takeaways: ➡️ Monitoring your own performance is essential when setting goals and the key to getting better at what you want to do ➡️ When scoring yourself keep in mind that this is an expression of your current performance ➡️ Your total score shouldn't be seen as a number to pursue perfection but rather an indicator of where your focus must go for continuing improvement
Some great moments: ✅ "If you avoid challenge and search for your comfort zone... when a challenge comes along it's gonna feel a lot more uncomfortable" ✅ "It's hard to keep going when you don't really know what you are aiming for" ✅ "A goal without a plan is just a wish"
27 Jan 2023
092 'Prediction Marketing' - What it is and how can you use it to build your Agency for FREE!
00:27:17
In this week’s episode of Ignite Your Estate Agency Sam is back to share her successes with ‘Prediction Marketing’
Learn how to appeal to your audience at every stage of the buying process and convert people who aren’t interested into YOUR clients!
Find out in this episode how you can change people’s minds to buy by giving them what they want at the time that they need it!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
➡️ Most people actually start their journey in the property as tenants, and eventually become a landlord and seller ➡️ To understand who the clients are you want to attract, think about the kind of homes that you want to sell ➡️ There are different stages that clients go through when selling and/or buying a property. And so each of these has its own unique wording and messaging.
Some great moments:
✅ "It doesn't matter how good your content is if it's not resonating with the right audience" ✅ "Make sure that what you're doing aligns perfectly with the audience you want to attract" ✅ "The danger, of course, is that they end up doing so much to their house that they end up staying there..."
03 Feb 2023
093 2022 Mistakes We Won't be Repeating in 2023!
00:31:19
In this week’s episode of Ignite Your Estate Agency Sam and Phil are reviewing key developments for 2023 that are significantly different from last year.
Listen to the full episode to avoid all the mistakes that Sam and Phil made and know what the most effective solutions are for YOUR agency!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways: ➡️ Cash Flow should be monitored on a daily basis in order to have clarity and control. ➡️ Have the right people qualified for organising your finances and bookkeeping so you don’t overpay! ➡️ Planning anything takes time and should be a priority to always set aside a date and time; Just like you would for any other important activity in your company.
Some great moments: ✅ "When you’ve got lots of cash in the bank it's still important but it's not as visible" ✅ "30 things that she just swiped from hotels and put in this bag..." ✅"What does 'corporate' even mean!?"
10 Feb 2023
094 Mike Michalowicz - Eradicate Entrepreneurial Poverty!
00:37:23
In this week’s episode of Ignite Your Estate Agency Sam and Phil invite the amazing author and entrepreneur Mike Michalowicz to enlighten us about good financial hygiene!
Brace yourselves for an episode packed full of gems and transform YOUR mindset about turning your money management into big successes.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways: ➡️ Pre-allocate each piece of money for its intended use so you actually know what you have ➡️ It's good to have a balance between saving your money and spending it because overdoing any of those can interfere with your happiness and peace of mind. ➡️ To run your businesses most effectively you should ask yourself what is the most important activity? And could my business survive without doing it?
Some great moments: ✅ "I know you can't provide for the family right now but don't worry... I'll take care of it" ✅"Well it's not uncanny! It's Parkinson's Law. The bigger the serving of cash, the more we consume" ✅"Financial success is in SMALL numbers and recession is in BIG numbers"
17 Feb 2023
095 Be More Corporate! 5 things Independents can learn from Corporates
00:24:37
How to take the BEST of corporate agency and mix it with the best of INDEPENDENT agency! Sam and Phil explore what the big ‘corporates’ do right so you can implement and adapt their strategies in your own agency.
Listen to the full episode for the 5 key focuses you can ACTION straight away and seriously IMPACT your agency.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here > www.ajmastermind.co.uk/btsday
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Companies need to have systems to grow. And systems need to be created as a way of creating order within your organisation ➡️ To justify values like salaries and budgets there must be a structure to help make decision making easy by following a finely-tuned set of criteria. eg a salary matrix ➡️ Corporate planning and actions usually take a long time and have to be made well in advance. This is where you as an independent can use this to your advantage by acting with speed.
Some great moments: ✅"And what's the result you are looking for?" - "Standardisation... which even that sounds boring, doesn't it?" ✅"If you didn't have enough money for a holiday then... who would you blame?"
24 Feb 2023
096 The Everyday Warrior Mindset with Mike Sarraille
00:52:28
In this week’s episode of Ignite Your Estate Agency Sam and Phil bring on a special guest and Everyday Warrior: Mike Sarraille!
Mike is a retired SEAL and the author of many leadership books like “The Talent War” and “The everyday Warrior” which has also become a top-rated podcast. He’s known for setting and overcoming extraordinary challenges showing you how you can push your own boundaries to be the best YOU can be… Discover how YOU can easily break through your own personal barriers.
Get ready to learn about Mike’s principles and mindset so you know how to apply them to your everyday life and succeed!
When you’re ready, here are 2 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here > www.ajmastermind.co.uk/btsday
2. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Making harder choices and overcoming more and more challenges, leads to a better life. ➡️ Recognise your little victories and more importantly, recognise your own failures. Both lead to significant improvement, and journaling them is vital to YOU achieving more. ➡️ Never think your limits are set in stone, there is always a way to change yourself and overcome them once you develop discipline.
Some great moments: ✅"Who wants to get into a cold bath when it's 31 degrees Fahrenheit outside?" ✅"My biography will be very short... It will only say 2 things:" ✅"I can't influence their opinions other than by my actions"
03 Mar 2023
097 Grooming Guidelines - The Dress Code is it Legal and Ethical? with Rita Cunningham
00:48:44
Is the dress code something to be concerned about in your agency or business?
Sam and special guest Rita uncover why it is important to have grooming guidelines in your company and how it can actually impact your productivity!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
Some key takeaways: ➡️ Address your grooming guidelines at the earliest possible time i.e in interviews, to avoid having uncomfortable conversations with your employees at a later date. ➡️ The image of your team has to reflect the kind of clients you want to attract. ➡️ Core values are communicated and reinforced by the style and grooming guidelines of a company.
Some great moments: ✅"...And then, by the time you are living together you are wearing sweatpants and a t-shirt..." ✅"By the way she has now applied for the army... Which I think is quite funny because..." - "Wow" ✅"People say that they are not judging but... It's human nature!"
10 Mar 2023
098 Pick N Mix - John DiJulius and Toby Salgado
00:42:04
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two wonderful guests - John DiJulius and Toby Salgado.
John is an internationally acclaimed expert and author of: Secret Service, Hidden Systems That Deliver Unforgettable Customer Service, What’s The Secret? To Being a World Class Customer Service Organization, The Customer Service Revolution, The Best Customer Service Quotes Ever Said, and The Relationship Economy.
Toby is a serial entrepreneur, investor, podcaster and adventurer. His own podcast has dominated the charts and has featured HUGE names like Grant Cardone and Brian Kurtz.
When you are ready here are 3 ways we can help you to IGNITE your agency.
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Don’t underestimate the importance of good customer/client service it could be the difference between losing or keeping your existing clients ➡️ Start off with a hard offer first to capture your client’s attention
Some great moments: ✅"...When you answer the phone if the person’s mood is 5/10, then our job by the end of the call is to get them to a 7 or 8/10 .." ✅"If someone lands on your website you have 3-5 seconds to capture them!"
17 Mar 2023
099 How to Get Your Team to Think Like a Boss
00:22:23
Do you find yourself frustrated and anxious about how slowly your company is moving towards the goals you’ve set?
On this week’s episode, Sam and Phil evaluate their own systems and their implementation as growth leaders for their businesses. Letting you in on some of the key gems you can use to grow your business to a 7 figure turnover.
Understand the realities about why team members of your company don’t tend to think like their leaders and how you can change this to unlock the potential of scaling your business at speed.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Frustration with your employees may seem to come from something simple and mundane as a mistake, but it's actually coming from what that (often repeated) mistake symbolises.
➡️ One way of alleviating systematic problems with your team is to empower them by enhancing their leadership capabilities.
➡️ A company's employees and team members are not as concerned as business owners about reaching the bigger picture goals. They are more concerned with "just doing their own part" and calling it a day.
Some great moments: ✅"If you've got a vision of turning over multiple millions then you need a high level team to do that"
✅"But if we miss the outcome it's 'cause the process is broken"
✅"You point the finger at me and I point the finger at you!"
24 Mar 2023
100th Episode Special Edition! IGNITE your agency
02:10:30
We've reached a whopping 100 episodes!
In this very special episode, Sam and Phil take you on a trip down memory lane. Discover how they got started with their Estate Agency and how they plan to help YOU in future podcast episodes (episode 101 onwards).
Listen to our favorite bits from the previous 99 episodes and the reasons why Sam and Phil chose to share them with you.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
101 5 Key Highlights from our 2023 Spring Mastermind
00:28:55
If you’ve listened to our other podcast episodes you’ve probably heard about our amazing Mastermind events!
On this week’s episode, Sam and Phil share with you what actually goes on in a mastermind by highlighting their top 5 favourite experiences in 2023’s spring event… You can easily action some of these nuggets even if you haven’t attended yet!
Listen to the full episode as you’ll discover what goes on in our masterminds and the colourful and ambitious characters who attend! And also key business gems that you can implement in your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ People tend to judge things like personality, professional capabilities and even experience just by looking at how the other person dresses.
➡️ It's important to give the impression and behave as a "high-status/value" professional when speaking to a potential client. Be aware of the dynamics
➡️ Reiterate on a consistent basis to your team the goals set for the company as well as the benefits it will bring to them so that it motivates and sets the right mindset to reach it.
Some great moments: ✅"You can dress very very well and not wear a suit... as a man" [05:04]
✅"We realised actually that we're teaching him the structure but we're not teaching him how to read people" [12:32]
✅"Yeah you need to be careful, It isn't just a number on the wall" - "Yeah It's got to live and breath" [25:00]
07 Apr 2023
102 Marketing Magic with Michael Price
00:45:59
What is the core identity of your agency and who does it attract?
On this week’s episode, Sam and Phil invite an expert in marketing and industry superstar, Michael Price to talk all things marketing and brand building.
Michael has worked with big brands from Dunlop, Slazenger, Adidas, Reebok, ITV, and most recently Inov8. Listen in to absorb all the lessons he’s learnt from his experience of building these big brands and discover game-changing nuances that will help you easily elevate your own branding.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Challenge the way that everybody else does things in order to be innovative ➡️ It's good to know what people are saying about your product/service in order to improve your brand's identity and image ➡️ Adopting a sports mindset translates well when it comes to operating within your company ➡️ The quality of your product/service is something that should be maintained and improved as a priority above all as it represents the core identity of your brand
Some great moments: ✅"Did they kind of see you as the big corporate baddie?..." - "Yes, absolutely" ✅"Sports people tend to have goals. So they're goal-orientated ✅"But because he was a runner and running is a lonely sport he was useless as a team player" ✅"Sometimes businesses find it hard to write down and be very very clear about what they are"
14 Apr 2023
103 Q1 DONE bring on Q2! Our AJ quarterly planning process
00:29:46
So how did the first quarter go for your business?
On this week’s episode, Sam details AJ’s planning process and goals from this year’s Q1 to Q2.
You’ll discover valuable tips and practices that will make a significant difference when applying to your own agency. Uncover easy improvements you could make through simple planning processes so you can hit your company goals for this year! Listen in to this episode to IGNITE your Q2,3 and 4!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Ask Sam about this episode’s topic as well as the Convert Like A Boss seminar: sam@ajmastermind.co.uk
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Having your team answer high-level questions about the goal achieving process is a good way to gather ideas to use in the planning strategy for the next quarter ➡️ Team members' personal growth often equates to company growth ➡️ In order to innovate you need to be willing to fail
Some great moments: ✅"In order to achieve our goal we have to have certain priorities" ✅"So it means that everybody has a sense of progress and then nothing gets stuck in the mud" ✅"It's trying to make sure that everybody feels that they're still part of something really really valuable"
21 Apr 2023
104 20 Questions with Bex Williamson our in-house designer
00:43:37
How important are the visuals, looks and design when it comes to your agency?
On this week’s episode Sam interviews special guest Bex (our in-house designer) uncovering how much of a different design and aesthetics can impact selling homes. With 20 different questions, you’ll learn about the purpose behind marketing decisions from a professional designer’s point of view.
Don’t miss these jewels of advice if you really want to position your agency above competing agents in your area!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
3. Show Sam and Bex some of your own brochures that you are proud of: sam@ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways: ➡️ Pay attention to what the vendor/client likes about their own home when creating marketing material ➡️ Keep brand consistency through the quality and general aesthetics across photos, images, designs and everything else your agency does ➡️ Give identity to the homes and properties by building a brand around them
Some great moments: ✅"You can get them very similar. But yeah... A lot of trial and error" ✅"I feel I'm so much faster doing things now just because I practice every day" ✅"I think you don't want to be generic"
28 Apr 2023
105 Unearthing Hidden Gems: Maximise Attention for Your Estate Agency!
00:17:55
Ever wondered how to make your estate agency truly stand out from the crowd? Unsure if you're searching for attention in the right places? Fear not, for we've got the answers you've been seeking!
Join us this week on "Ignite Your Estate Agency" as our brilliant host, Sam, uncovers the secrets behind underpriced vs. overpriced attention. Get ready to be captivated by a treasure trove of knowledge and insights that will revolutionise the way you attract potential clients and vendors.
Discover how to masterfully navigate the estate agency landscape, bypass the fierce competition, and effortlessly locate prime attention opportunities at an absolute steal. With Sam's guidance, you'll learn effective strategies to make your agency flourish and become the talk of the city!
Don't miss out on this game-changing episode - your estate agency's future success depends on it! Tune in, and ignite the potential of your business today!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Something is underpriced when the value that it represents to you is higher than its cost. ➡️ Going after underpriced attention can result in huge wins for your agency
Some great moments: ✅"You only have to google best estate agent in 'big town or city' and you'll see how many people are paying to be there" ✅"And that feels like quite an intimate massage without being so personal as on whatsapp" ✅"I like to check LinkedIn everyday but I'm a bit of a LinkedIn NERD"
05 May 2023
106 Show Don’t Tell
00:28:22
Have you ever noticed how some individuals talk the talk but do they walk the walk?! In your agency what do you demonstrate to people that sets you apart?
On this week's episode of Ignite Your Estate Agency, Sam and Phil take things up a notch... Diving into the practice of showing, not telling, and revealing how successful well-known brands set themselves apart from their competitors by letting their actions be louder than their words!
Discover how you can elevate your agency's reputation and become a true industry leader by focusing on results and letting them speak for themselves.
If you want to take your agency to the next level, tune in now to Ignite Your Estate Agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:
➡️ Highlight what is actually different and unique about your business rather than what is commonly voiced by other agents. ➡️ Demonstrate your agency’s worth with actions. ➡️ It's more about what clients say about you than how you describe yourself to the world.
Some great moments: ✅"How on earth is a vendor supposed to choose when you all sell the same thing?" ✅"What is an extra mile?!" ✅"In fact they're not even claims, they don't actually say these words in their marketing. They demonstrate those words in what they give us"
12 May 2023
107 Operation Momentum
00:37:16
Get set for a power-packed episode of Ignite Your Estate Agency! Join Sam and special guest Tom from AJ as they reveal AJ's marketing secret sauce through ‘Operation Momentum’. You'll learn how they reach clients and secure high-value homes, discover new methods to apply in YOUR own agency.
They'll also tackle FAQs asked by listeners, giving you the answers you need to excel. Don't miss out! Each moment of this episode is filled with actionable tips to IGNITE your agency's success. Tune in and level up your game!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
3. Any questions about the episode for Sam? Send an email to sam@ajmastermind.co.uk or a message on Facebook (Sam J Ashdown).
Some key takeaways: ➡️ Addressing the house instead of the people that live in it in the envelope of a letter makes it more desirable to read. ➡️ Referring oneself as an individual with "I" instead of with a company's "We" makes the letter more personal and engages with the reader ➡️Showing up to a house in person after the letters and mails have been sent can prove to be a good tactic.
Some great moments: ✅ "You Can't really not respond to cupcakes!" ✅"Phil and I set a really big goal. Which is get to 5 million by 2025 in value or revenue" ✅"So VSL's do really really well. It's one of the best conversion tactics we know"
19 May 2023
108 How to Avoid Staff Burnout - Lessons from 3 Team Members Leaving in One Month
00:34:41
Fueling YOUR agency's growth requires a dedicated and motivated team, but remember - we're all human, not machines! Energy levels and performance can fluctuate… How do you get the best out of your team without pushing too hard?
On this episode of Ignite Your Estate Agency, Sam and Phil tackle an important topic - staff burnout! You’ll learn the various triggers that can lead to team fatigue, how to action preventative measures, and understand from first hand experiences what burnout actually is, both on a personal level and within your team.
You can't afford to let your agency lose its spark! Don't miss this episode! Tune in to absorb these valuable insights to keep your agency IGNITED - the right way, without burning out.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/events
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
Some key takeaways: ➡️ The type of relationships you have with your clients is a contributing factor to burnout. ➡️When recruiting and training new members make sure to give them the most realistic picture of the challenges they are most likely going to face in their role so that they are mentally prepared for it when the tough times come.
Some great moments: ✅ "One minute you're up and everybody is selling and everybody is happy and the next minute... it all hits the fan and..." ✅"I can't remember why I told you this story"..."No wonder Everyone's left!" ✅"But it's actually fear. It's the fear that they're gonna lose what they wanted to gain"
26 May 2023
109 9 Ways to Make Your Team Meetings Awesome
00:14:38
Every successful agency surrounds itself with a solid team! Extraordinary teams are intentionally built.
In Episode 109 of Ignite Your Estate Agency, Sam and Phil reveal 9 innovative strategies to supercharge your team… Learn how you can transform your team meetings into electrifying, productive, and enjoyable events:
Spice up your meetings with food – a secret recipe for boosting morale and enjoyment.
Champion your core values and applaud wins to nurture a motivated, success-focused team.
Embrace the power of 'confessions' to celebrate bold attempts and foster resilience amidst failure.
Discover the engaging power of quizzes to ignite learning and strengthen team bonds.
Unearth the potential of mystery shopping as a radical, reflective tool for company improvement.
Learn the importance of orchestrating team get-togethers that cement camaraderie and collective spirit.
Master the art of applause – because celebrations aren't just for birthdays. Recognise all achievements, big and small.
Elevate your team’s skills with invigorating education sessions that inspire and empower.
Implement the 'Traffic Light' self-assessment technique to stay attuned to your team's wellbeing.
Forget about mundane meetings! Listen to the end for invaluable insights that will IGNITE not just your meetings, but your entire team. You’ll be able to create meetings your team can’t wait to attend!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Vary the different activities or topics given in your meetings to keep them fresh ➡️ It feels more enjoyable to meet with people while having some nice food
Some great moments: ✅"Why would you have a Vegan Cafe" ✅"People try and fail and that's better than not trying at all"
02 Jun 2023
110 Difficult conversations with demanding vendors - how to get them right
00:36:14
Are you ready to turn the most difficult conversations with vendors into your greatest strengths?
Episode 110 of Ignite Your Estate Agency is set to equip you with the tools YOU need. Join Sam and Phil as they unlock the secrets to successful communication with your vendors and team members, a critical yet often challenging aspect of business growth.
Discover how to pinpoint various personality types and learn 6 powerful strategies to navigate tough conversations with grace and effectiveness. We're not just talking about dodging communication landmines; we're talking about transforming these encounters into a springboard for growth and stronger relationships.
Missing this episode means missing the chance to become a skilled expert in communicating with your vendors. So, don't wait! Tune into Episode 110, elevate your communication game, and Ignite your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Understanding whether a client is a left or right-brain person can give you a good idea of how to speak to them ➡️ The first phrase you say to people is very important as it sets the premise for the interaction ➡️ It will all go as you want as long as you keep control of the conversation
Some great moments: ✅"You can counter their passive-aggression and control by beating them to the phone call" ✅"So what they need to feel from you is that sense of sympathy and empathy" ✅"Should I remember that?" - "She Bullied Him!"
09 Jun 2023
111 Doing what most agents won’t to become a high-value market leader - Julie Hill
00:57:56
Are you ready to shatter the status quo and lead your agency to new heights? Episode 111 of Ignite Your Estate Agency could be your stepping stone to becoming a high-value market leader.
This week, Sam welcomes the dynamic Julie Hill, Owner and Creative Director of Coastal House and Coastal Collection. Julie didn't just beat the odds in a static market, she revolutionised it. Merging her unique talents as a photographer, her past triumphs as an estate agent, and the insights from the AJ Mastermind, she ascended her agency into the world of luxurious, high-end homes.
Imagine doing the same for your agency...
This episode is full of strategies and insights.. From groundbreaking property marketing techniques to indispensable home presentation tips, Julie's lessons are a roadmap to spark a transformative impact in your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
Some key takeaways: ➡️ Always strive to be better than yourself every day and your skills and business will inevitably grow ➡️ When having a photo shoot of a home be sure to show each room with its objective purpose in addition to aesthetics ➡️ The value of your brand will always be based on the confidence and quality you show with your work
Some great moments: ✅"Coming into a market changing like that made me have to work harder anyway" ✅"I did take it personally and I wanted to know why she had moved it!" ✅"He charges £140 on photographs" - "On his iPhone?!"
16 Jun 2023
112 How to Add £100K to Your Bottom Line in 12 Months
00:31:39
It's time to embrace a strategy that could boost your agency's income by an astonishing £100k in the coming year!
This week, Sam and Phil are back together, armed with a wealth of knowledge they're eager to share. They're set to guide YOU through the process of IGNITING your marketing and communication efforts, converting potential homeowners into your most rewarding clients.
Prepare for a storm of creative ideas that will ensure your letters and messages not only reach the right people, but also leave a powerful impression. To reap the maximum benefits from this episode, stay with us till the end!
Immerse yourself in unparalleled insights on property marketing. This could be YOUR key to unlocking a wealthier future for your agency! The adventure of adding an extra £100K to your bottom line starts right here, right now. Get ready to IGNITE your agency's potential!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
Some key takeaways: ➡️ Focus on doing the necessary activities to get more valuations resulting in acquiring more sales and income for your agency ➡️ To reach people with your direct mail think first about how you want to make them feel ➡️ Be sure to always include a well described call to action inside your letters with any kind of message you send to your potential vendors or buyers
Some great moments: ✅"I think I remember him from Tinder!" ✅"We're not trying to disguise ourselves within those types of businesses and those types of letters" ✅"Well, It's like we are paying YOU to come... We are bribing you with lunch!"
23 Jun 2023
113 Dan Todd: How to Become a Facebook Ads Maestro
01:02:14
Have you ever been curious about using Facebook ads for your business, but found yourself confused by all the complexity? We've got just the thing for YOU!
On this week's episode of Ignite, Sam welcomes Facebook Ads maestro, Dan Todd from Impactful Marketing.
Strap yourself in for an extended episode jam-packed with nuggets of wisdom on the do's and don'ts of Facebook advertising, the ins and outs of crafting compelling Lead Magnets to captivate more vendors and clients. Dan reveals insider tips and tricks that could transform the way YOU market your agency.
Be sure to stay with us 'till the end, as both Sam and Dan share invaluable advice drawn from their personal experiences of online marketing. This episode isn't just about learning - it's about transforming your marketing approach. So, tune in and let us IGNITE your journey into the world of Facebook Ads!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
➡️ Don't rely on just one Ad, try several simultaneously so you can learn which ones give the best results
➡️ Be data-driven. What you think would attract you might not work the same with your target audience
➡️ A lead magnet ad can also be used to qualify your audience
Some great moments:
✅"So £150k a month that you are managing... How does it feel having that kind of responsibility?"
✅"What works here today might not work tomorrow"
✅"mmm I do think women use facebook way more than men"
✅"That data will be more valuable to you than any leads that you first get"
30 Jun 2023
114 How to Train New Starters to Speak Your Language
00:26:22
Have you ever wondered how your clients perceive your team's interactions or even your own conversations? Get ready for a unique, insightful journey in this week's Ignite Your Estate Agency episode!
Join Sam as she welcomes AJ's rising star, Amelia, who's here to share her learning experience to adopt the agency's unique language. Brace yourself for an eye-opening exploration into the power of communication and how it can redefine your relations with homeowners.
Stay tuned to the end to grasp why establishing a consistent communication style and tone is vital. Pick up the most effective words and mannerisms that can help you connect more deeply with clients and set your conversations alight. You really won't want to miss this episode!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere for our 'Build the Agency of your Dreams' day. Book your spot here on this unique and FREE day! www.ajmastermind.co.uk/agencyofyourdreams
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ Swap phrases like "No Problem" or "No Worries" with "You are welcome", "Of Course" and "My pleasure" when speaking to clients ➡️ Filler words like "You know" "Actually" "Umm" can make your speech seem insecure and set a less confident tone ➡️ Use what your clients say to create conversational topics around them so that they feel valued
Some great moments: ✅"You learn best by just doing it" ✅"As soon as you loose status in the conversation and then you want to give them advice they are not going to listen to you" ✅"Well in America a viewing is when you go to have a look at a dead body..."
07 Jul 2023
115 The Ultimate Property Listing with Neil Whitfield
00:50:35
This week, Sam and Phil invite Neil Whitfield, the genius behind "The Ultimate Property Listing" & "Five Mile Famous". Neil drops some serious knowledge on how to forge your brand, make waves in your local property scene, and master the art of listing properties that sell like hotcakes.
Get ready for an episode bursting with insider tips on copywriting, property listings and lead gen. Neil's unique copywriting prowess – used to successfully sell properties is shared to give you a serious competitive edge. Make sure you stick with us 'till the end, you'll want to soak up every gem! So strap in, let's IGNITE your agency's journey to success right here, right now!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ When it comes to marketing practices what works for big companies doesn't necessarily work for small ones ➡️ A well-done brochure represents more tangible and reliable proof of your commitment as an agency than making verbal promises to clients ➡️ A good property listing is not only a written description of the home, it also paints a compelling story for buyers to imagine living in it
Some great moments: ✅"Was lettings good in 2007? - Lettings was GREAT in 2005!" ✅"That headline... The First line does 80% of the work" ✅"If you just look the same, smell the same and sound the same as everybody else then well... Vendors and Landlords will use FEE as the only thing to differentiate you"
14 Jul 2023
116 You are a CEO - So Start Acting Like It! - Part 1
00:21:50
Ready to supercharge your role as CEO and take your agency to new heights? Then this episode of Ignite Your Estate Agency is a must-listen for you!
CEO... Sounds fancy, right? But do you really know what it means to be the head honcho? What does the day-to-day look like beyond the shiny title? Is CEO even the right position to align with your goals?
Join Sam and Phil in a straight-up chat about their roles at AJ. They're breaking down what being a CEO truly means - the good, the bad, and everything in-between!
Don't miss out on the nuggets of wisdom throughout this episode that could have the most impact for your agency. Hit play and get ready to IGNITE your agency and truly find out what it takes to became a CEO.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways: ➡️ It is important to have a job title within the company to help define your role so that it differs from just being the owner ➡️ Ask other people in your business how do they see your role and compare it with your own idea of it to see if it matches
Some great moments: ✅"So you've got a team of 3 being called a CEO. It's a bit overkill isn't it?" ✅"'You're what?' - 'Chief Executive' - 'Yeah. So basically you work for me" ✅"We are actually the problem' - 'Speak for yourself!"
21 Jul 2023
117 The Real Agent Series with Levi Fowler & Julien Powell
00:46:19
Attention all agency owners! We have something tailor-made for you. Welcome to the debut episode of our REAL AGENT SERIES
In this week's episode, Sam pulls back the curtain on the entrepreneurial journey of Levi and Julien from Fowler and Powell. Ever wondered how they came up with their big idea? Or what their lives looked like before they stepped into the estate agency world
The duo spills the beans on the path to becoming their own bosses and how they achieved their current success. Whether you're just starting out or looking to ignite your agency, there's a wealth of wisdom to be gleaned from their experiences.
So, tune in and listen close, because you're about to discover the trials, triumphs, and treasures of their journey. We guarantee you'll find some golden nuggets that resonate with your own experiences or inspire you to strive for more.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️When having a business partner it is very important to preserve mutual respect for one another even when challenging the other's views and decisions ➡️ Align your business decisions in such a way that each strategic move propels both your company's success and your personal life goals forward ➡️ Surround yourself with like-minded people. Entrepreneurs, agents, successful business owners as soon as you can.
Some great moments: ✅"The salary was terrible!" ✅"Who came up with the idea?" - "Well ME! Obviously!!!" ✅"It was believing that YOU are the person to do the job"
28 Jul 2023
118 You are a CEO - So Start Acting Like It! - Part 2
00:48:16
Are YOU ready to embrace your role as CEO and propel your agency to new frontiers? If so, this episode is tailored just for YOU.
Join Sam and Phil as they delve deeper into the heart of what it means to be a CEO. They'll guide you through the essentials of leadership - from defining your key responsibilities to setting compelling objectives that align with your vision and goals.
Becoming a CEO isn't just about running a business - it's about crafting a vision that will light the way for your agency's future and also aligns with your personal goals. Without it, your journey might feel aimless, like a means to an undefined end.
In this episode, you'll unearth actionable insights that could revolutionise the way you lead and make your role as CEO not just a title, but a meaningful journey. So, hit play, immerse yourself in their experiences, and gear up with the tools to IGNITE your agency. Embrace your role as CEO and let's change the game, together!
Some key takeaways: ➡️ As a CEO one of your responsibilities is to keep the company's vision and mission ➡️ A company's Mission should be only a few words long. Otherwise it loses its weight. ➡️ Enjoying the journey has to be an integral part of that mission if you want to preserve the spark of motivation.
Some great moments: ✅"It never always gets worse" ✅"We will take your house and NOT sell it!" ✅"If you always focus on that then... You will BURN yourself out with the DOWNS"
04 Aug 2023
119 How to Handle Your Finances Like a Pro
00:33:37
Does the thought of taxes, debts, and expenses have you spinning? Ever been caught off guard by unexpected financial obligations? If you're VAT registered in the UK, the complexities can seem even more daunting.
But worry no more! Sam, the self-appointed CFO of AJ, is here to steer you towards financial clarity. In this enlightening episode, Sam shared her proven strategies for managing AJ's finances, contributing to company growth year after year.
Sam covers everything from managing general finances to the intricacies of being VAT registered as a UK agency. Listen to tips and tricks that will help YOU navigate financial challenges, streamline your processes, and handle any unexpected surprises with confidence.
Stay with us till the very end, and let's IGNITE your financial journey together! Equip yourself with financial mastery, and step into a future of stability and prosperity!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Not all of your income is truly yours (thanks to VAT), and it's crucial to manage it wisely by separating it into different bank accounts ➡️ Stay alert to the category each expense belongs to. By doing so, you'll discern which costs are VAT applicable and which ones aren't ➡️ Keep a keen eye on your cashflow and adjust as necessary. This ensures all operational costs are covered and profitable margins are secured
Some great moments: ✅"VAT registration makes you look like a bigger and probably better company" ✅"You probably have a better idea than they have because it's YOUR MONEY" ✅"You've got to be aware of what is in your bank account. You've got to know and OWN IT because that is YOUR RESPONSIBILITY"
11 Aug 2023
120 The Lakeland 50 - Where Almost Doesn't Count
00:40:26
Ever feel like business is an unending marathon, throwing challenge after challenge your way? Just when you consider throwing in the towel, remember: we're right here, racing alongside you! Dive into this week's episode of Ignite, where Sam and Phil swap their office shoes for running gear, taking on the mammoth challenge of the Lakeland 50.
Did they conquer the 50 miles in under a day? Discover their highs, lows, prep strategies, and teamwork dynamics during the event. But this isn't just a tale of endurance - it's a masterclass in perseverance and how it translates to conquering the business world.
Lace up, tune in, and find out how running can IGNITE not only your fitness but your entrepreneurial spirit. Let their journey inspire yours!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on a unique and FREE day! Find out when our next event is at www.ajmastermind.co.uk/events
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embrace challenges head-on; accepting pain often paves the path to overcoming it.
➡️ A solid strategy combined with the right mindset sets you up to tackle forthcoming hurdles.
➡️ Overthinking can drain you. Make your plan, but know that unpredictability is part of the journey. Stay adaptable!
Some great moments:
✅"At first he was going: ‘should we have a little run down here?’ and then it was: ‘Should we have a little DROP down here?’"
✅"It was people of all ages, all sizes and all fitnesses... they were just TRYING"
✅"The last 10 miles are going to be the worst, and then the last 5 and then the last mile... That's where you find out WHO YOU ARE"
18 Aug 2023
121 Get Your Life Back with Alexis Kingsbury
00:57:49
Ever feel chained to your desk, with weekends and nights blurring into work marathons? Aspiring for more freedom and less grind? We're handing you the keys!
In this episode, Sam sits down with time-sorcerer Alexis Kingsbury, co-founder of Airmanual. Alexis is about to unveil the secrets that could set YOU free from the endless work spiral. Discover how to streamline your operations, making your business hum along smoothly even when you're off-duty. More time for family, adventures, or perhaps brewing another groundbreaking idea?
Ready to work smarter, not harder? Tune in and discover the transformative strategies that will IGNITE your agency's growth while giving you back your life.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere at a unique aevent! See more info here www.ajmastermind.co.uk/events
➡️ Design robust, foolproof PROCESSES for your business – so you achieve stellar results, no matter who carries them out.
➡️ Build your business with strategy, ensuring its success isn't hinged solely on YOU and your strengths or weaknesses.
➡️ Hand off those time-consuming tasks to your team. Not only will this boost efficiency and elevate the task's quality, but it'll also gift you back precious hours. Time saved is success earned!
Some great moments:
✅"You sound like a bit of a Steve Jobs really!" - "Yeah, but without the success"
✅"They tend to think I'm a natural delegator and manager of people and yet... Nothing can be further from the truth..."
✅"It's hard to see what you're saying NO to until You've got time for those opportunities to come up"
25 Aug 2023
122 Sam and Phil's Summer Reading Recommendations
00:19:26
Hunting for that perfect summer read? One that not only entertains but also enriches? Look no further; we've curated the list for YOU.
Join Sam today as she reveals her top 5 transformative book recommendations. Whether you're eager to hone your skills, develop stellar habits, or simply get inspired, these reads promise to light the path to IGNITE your agency.
Stay with us to the end, and who knows, there might just be a delightful surprise waiting for you! Dive in and let's make this summer a season of learning and growth.
Some key takeaways: ➡️ Often, it's consistent habits, not fleeting motivation, that drive us to our goals. ➡️ If a book doesn't resonate with you now, set it aside. Perhaps your future self will connect with it better.
A great moment: ✅"I would say the secret is about BEING DISCIPLINED in your life"
01 Sep 2023
123 Top 5 Questions Agents Are Asking Right Now - Summer 23 Edition
00:47:04
Feeling the market shift? As the sands of the industry change... you're not the only one with burning questions. But fret not, because you're in the right place!
This episode has Sam and Phil diving deep into the top 5 questions YOU and other agents have been firing away at 2023's Mastermind events.
Whether you're looking to stay ahead of the curve or refine your listing tactics, we've got the insights to supercharge your strategy. So hit play, absorb, and get ready to IGNITE your agency's success in this ever-changing market!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️Reflect on pre-emptive measures to ensure past challenges don't resurface. ➡️Appraise to curate, not just to close. ➡️Choose brand names with foresight; they're the first impression of your business.
Some great moments: ✅"She had a 10/10 smile on every single photo" - "Uhu... And so did my bank account" ✅"The more houses you have, the more chances of those sales being yours" ✅"The letters are definitely the KEY part of it"
08 Sep 2023
124 The Real Agent Series with Lisa & John Curran
00:41:58
Ever wondered how a husband and wife duo balances work, relationships, and family? Dive into The Real Agents Series as Sam catches up with the dynamic duo, John and Lisa Curran.
From navigating market challenges to raising kids whilst building a property empire, they've got a story that'll inspire. Stick around till the end, and let their experience fuel the fire to IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Building genuine relationships can unlock a world of opportunities. ➡️ Dive deep to grasp the true driving force behind your business growth. ➡️ When partners team up, especially when mixing personal and business relationships, it’s important to clarify roles and stick to them.
Some great moments: ✅ "And back in the day... I mean EMAIL was the big thing" ✅ "Don't wanna put words in your mouth but that's what it looks like!" ✅ "And did you all have to carry furniture across the road?" - "That was exactly it"
15 Sep 2023
125 Matt Hughes - The King of Video
00:54:51
Ever felt stuck trying to make your agency pop on platforms like YouTube? Feeling lost in the technical jungle? You're not alone, and we've got just the map for YOU!
In today's episode, Sam sits down with Video Maestro, Matt Hughes, who's about to hand YOU the blueprint to elevate YOUR estate agency's content game.
Even our in-house pros were jotting down every gem he dropped! Dive in and let Matt IGNITE your agency’s video charisma! 🎥🔥
Some key takeaways: ➡️ Seek purpose over views: what's the endgame for your videos? ➡️ A short tease can lead to a big reveal: use snappy clips to lure viewers to your longer content. ➡️ It's the substance, not the runtime, that captures hearts and minds.
Some great moments: ✅"Focus on (what the big youtubers do) off-platform stuff" ✅ "You just want more eyeballs" ✅"You can't be too long only too boring"
22 Sep 2023
126 Build Up Your Brand
01:08:27
Ever wondered what sets you apart in this crowded space? Why should clients pick YOU over the rest? Deep dive into this episode with Sam and Phil as they unravel the magic behind memorable brands.
Straight from AJ’s exclusive webinar, get insights on defining, designing, and delivering a brand that's uniquely YOU. Whether you're starting from scratch or looking to rebrand, we've got the fuel to IGNITE your agency's brand presence. Join us and carve out a lasting impression in your client's minds.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Pinpoint what sets you apart from the crowd. ➡️ Every interaction, every message – that's your brand speaking, not just you or your team. ➡️ Nothing shouts success louder than tangible outcomes – like that bold “SOLD” sign. It's marketing gold!
Some great moments: ✅"You've gotta be a Psycho to sit through the adverts" ✅"Really 'All Types of homes' means that 90% of your homes are going to be the lower end" ✅"A brand is what you do, not what you think you are"
29 Sep 2023
127 Challenging Team Members
00:27:22
Handling a diverse team or even a single team member comes with its own challenges, recognising that no two individuals share the same traits or skills.
Join Sam in this insightful episode as she unpacks the quirks and nuances of navigating through different personalities and behaviours in your team. It’s not just about facing the challenges, it’s about embracing them and turning them into stepping stones for YOUR agency’s growth!
Ready to be the spark that IGNITES the transformation in your team? Let’s roll up those sleeves, dive in, and spice up your leadership mojo to make your agency shine!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ At the root of every challenging behaviour is fear. ➡️ Discontent within a team member often signals a mismatch in the role or even the organisational fit. ➡️ Celebrate achievements in the spotlight, but reserve coaching for a one-on-one setting
Some great moments: ✅"It's all about getting the right person in the right seat for THEM" ✅"By Tolerating it you are sending a strong signal to your team that you lack integrity" ✅"In order to correct their behavior they've got to realise that they are actually doing something that isn't desirable in the first place"
06 Oct 2023
128 Writing Your Content with Paul Travers
00:47:02
Did you ever envision wearing the hat of a content creator when you started your agency?
Dive into this episode as Sam teams up with the content maestro, Paul Travers a seasoned pro both in creativity and the property arena. Together, they'll unravel the secrets of curating content that will not only make YOU stand out but also resonate with YOUR agency's voice, vibe and vendors.
Ready to elevate your agency's online presence? Tune in and IGNITE your content creation!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop. Book your spot at: https://www.ajmastermind.co.uk/ontour2023
Some key takeaways: ➡️ Strike the perfect chord between EMPATHY and EXPERTISE in your content. ➡️ Share your experiences and wisdom generously; don't hold back over imitation concerns. Embrace authenticity!
Some great moments: ✅"Basically back then... The writing we were doing was as bad/equal to anybody else" ✅ "My experience mainly was that most other agents sort of gave up!" ✅ "It's not enough for it to be good, It's gotta LOOK good. It's gotta make someone STOP SCROLLING"
13 Oct 2023
129 Fill Up Your Pipeline
01:03:51
Want to master the nuts and bolts of revenue, growth, and profitability in your agency? Dive in as we demystify the difference between turnover and revenue, guide YOU on setting ambitious yet achievable goals, and walk you through the pipeline maths to reach that dream revenue.
We're going deep into a tool that'll transform how YOU see your metrics, allowing you to predict turnovers, make data-driven decisions, and set laser-focused targets. No more guessing games!
Is cash flow giving you problems? Discover how to nail your forecasting, spot discrepancies early, and safeguard your agency's financial health.
But it's not all about numbers. You’ll learn strategies for time management, effective delegation, and supercharging your team's potential. Plus, get a taste of the 'Revenue Amplifier' magic – small tweaks with BIG impacts on your bottom line.
Listen to the entire episode and discover how fast-track and IGNITE your agency to success!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop. Book your spot at: https://www.ajmastermind.co.uk/ontour2023
Some key takeaways: ➡️ Revenue vs Turnover: Understanding there is a big difference and why it matters to your agency's profitability. ➡️ Pipeline Maths: Determining the exact pipeline you need to hit your desired revenue ➡️ The AJ Scorecard: Using a transformative tool that can be adapted in your agency for predicting turnovers, making data-driven decisions, and pinpointing specific yearly targets. ➡️ Cash Flow Mastery: Techniques for accurate forecasting, early discrepancy detection, and safeguarding your agency's finances.
Some great moments: ✅” Do you ever go back on VAT returns and know what you can and cannot claim back?!” ✅ “Our targeted turnover is 1.6/1.7 this year!”
20 Oct 2023
130 Being a Busy Fool
00:38:02
Avoid slipping into the ‘Busy Fool Syndrome’… Recalibrate your mindset, and maximise the value of your hours. Dive in as Sam and Phil strip away the fluff, delivering the straight-up strategies that skyrocketed their agency’s success. You’ll be given the keys to mastering strategic delegation and savvy time management.
Learn how to adopt the ‘Chillionaire’ mindset, where clarity meets a compelling focus on the bigger vision of your agency’s success. Listen to the full episode to IGNITE your agency with real, actionable steps.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop. Book your spot at: https://www.ajmastermind.co.uk/ontour2023
Some key takeaways: ➡️ Become a 'Chillionaire' by mastering the art of delegation, ensuring each task aligns perfectly with the right level of expertise ➡️ Safeguard your precious hours, ensuring they're not consumed by tasks that could be seamlessly handled by others, unleashing your agency’s full potential ➡️ Embrace strategic time management, reserving your expertise for tasks that truly require your time
Some great moments: ✅ “When your friends and family say how's business, you answer enthusiastically oh really busy!” ✅”Sometimes they say they're a busy fool, but they don't actually want to do anything about it” ✅ “There's short term gain for the term pay”
27 Oct 2023
131 3 Winter Campaigns to get you Excited this Year
00:25:11
If you want to sprinkle some holiday magic into your agency's marketing strategy this episode is just for YOU!
Harness the power of relationship nurturing and turbocharging your winter campaigns to keep your business sparkling in the spotlight.
Transform Christmas boards into powerful marketing tools, create vibrant advent calendar-style campaigns that boost brand engagement, and discover the art of running powerful local support campaigns that attract high-net-worth individuals.
Stay tuned for the full episode to absorb all of the actionable insights and strategies that will IGNITE your agency's marketing.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop. Book your spot at: https://www.ajmastermind.co.uk/ontour2023
Some key takeaways: ➡️ Focus on nurturing and developing deeper, more meaningful relationships to solidify your brand’s place in the market. ➡️ Utilise Christmas boards and creative Advent Calendar campaigns to breathe life and holiday spirit into your brand
Some great moments: ✅ “It becomes a chicken and egg, doesn't it?” ✅ ”When there's been a board up for quite a while and it looks exactly the same, what are you?! Having a Christmas board up instead makes people notice you again, so it refreshes the marketing." ✅ “And Ryanair is a bonus”
03 Nov 2023
132 'I'm Bored' and Other Lies
00:42:28
Have you ever wondered how the gears of a successful agency like AshdownJones keep spinning so smoothly? The magic - Strong replicable systems and efficient processes.
Join us for an enlightening chat with Edward, the Operations Manager at AshdownJones, as YOU will discover the importance of an agency’s growth and processes.
But an agency isn't just systems and processes - it's about people too. You’ll get a peek into the often-unseen roles that form the agency's backbone and the team executive roles. Edward shares his approach to managing these challenges and shows YOU how he fosters personal growth and responsibility within his team.
Lastly, we shine a spotlight on a sensitive subject - boredom and dissatisfaction within the team. Are they symptoms of the same problem or something more complex?
Listen to the full episode and equip yourself with all the knowledge that will IGNITE your agency’s scalability.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ If you want your agency to grow, make sure you've got systems in place that can be copied and training programs that really work. That's where your operations manager comes in ➡️ Your team executives - might not always get the credit they deserve, but they're super important. They're the ones making sure the team's working like a well-oiled machine, so don't forget about good team management. ➡️ Keep your team happy and stop them from getting bored - that's what good team management is all about. Try out things like audit trails, personal KPIs, and balanced praising to help your team members grow and take responsibility.
Some great moments: ✅ "If we end up with 50 branches, we'll need a failsafe system to keep us from going bananas!" ✅ "Is it a person problem or a process problem?" ✅ "So what you're doing is not just making a system we can replicate, but it's making replicable systems"
10 Nov 2023
133 Would you go on Holiday with your Team?
01:44:41
Have you ever wondered how to cultivate a sense of camaraderie, trust, and loyalty within your team? Adventures, from cruises to a luxury stay in the Yorkshire Dales, aren't just fun escapes, they're your strategy to transform your agency into a power team.
In this episode, discover YOUR blueprint for a team getaway that delivers real returns, in a way that will significantly affect your business’s growth. We’ll guide YOU through the nuts and bolts of organising a group trip that forges stronger bonds.
Tune in to learn how investing in team experiences can pay off in improved performance and become a pivotal asset in YOUR success story to IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Plan and budget for team retreats or holidays to boost camaraderie and morale, ensuring the involvement of the team in the decision-making process for a sense of ownership and excitement. ➡️ Create a balance between team activities and personal downtime during team trips to foster camaraderie without overstepping boundaries or invading personal space. ➡️ Utilise team trips as a means to strengthen team loyalty and retention, making sure to respect individual comfort levels and fostering a sense of community and trust.
Some great moments: ✅ “to bring four or five people and sneak them into centre parks on our first time probably only costs us the price of the meal” ✅ ”Nobody knows, can Amelia actually sing?!” ✅ “do I go on a cruise and hate every minute, or do I look after all three companies?” ✅ “And when we have a hundred employees, there is a way everyone can still be in the same boat”
17 Nov 2023
134 Profitable Communication: 5 Laws to Help You Deliver Your Message More Successfully
00:23:31
As an agency owner, are you harnessing the full potential of your words? This episode, inspired by John C. Maxwell's insights, is your playbook for making every conversation count. Discover how to leverage credibility, observation, and feedback to transform your client and team interactions.
You’ll unlock the magic of blending passion and vulnerability in your talks. Discovering how you could turn principles into practical, daily strategies. Transforming every interaction as a step towards greater collaboration and success in your agency.
Dive in now to fine-tune your communication and scale your agency the right way. Listen to the full podcast to IGNITE your agency with powerful communication practices!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Invest in enhancing your communication skills by observing and learning from effective communicators, paying close attention to their delivery, passion, and credibility. ➡️ Practice vulnerability and conviction in your conversations, as these elements can foster trust and understanding, making your communication more effective. ➡️ Take time to prepare for important meetings or conversations, considering not only the facts or figures involved, but also the individual's motivations, plans, and personal context.
Some great moments: ✅ “We were enthusiastic, we were passionate, we were motivated, we believed in them, their home and their plans” ✅ ”I think that, that vulnerability and that sort of conviction, that passion, that pure belief that what he was doing and saying was the right thing for him and for the gentleman that he was talking to, I think was definitely the right way to go”
24 Nov 2023
135 Sam and Phil's Winter Reading Recommendations
00:36:37
Dive into Sam and Phil’s expertly crafted winter reading list, carefully chosen to supercharge your agency.
Embrace their cutting-edge insights on resilience and masterful leadership from John C. Maxwell's "The 21 Irrefutable Laws of Leadership," transforming them into groundbreaking strategies for your business.
Harness the power of empathy from Matthew Perry's raw and revealing memoir, and radically overhaul your sales approach with the disruptive techniques from "The Answer is a Question" by Laura & Dominic Ashley Timms and "Pitch Anything" by Oren Clough.
And lastly discover how to draw inspiration from Matthew McConaughey’s rebellious path to defy the conventional, setting your agency on a trajectory of unparalleled distinction. Tune in for this shift in thinking… This winter, arm yourself with the tools to ignite your agency's rise to the top.
Some key takeaways: ➡️ Use a questioning approach in sales to better understand clients' needs and motivations. ➡️ Cold water immersion is great for sharpening the mind and calorie-burning benefits. ➡️ Ask questions rather than provide answers for more effective communication and understanding of vendors.
Some great moments: ✅ “If we are talking to somebody about buying something from us, then usually the answer is a question.” ✅ ”The CEO only does three things: Culture, people, and numbers. I think that is really smart because that covers pretty much everything” ✅ “The idea about winter swimming and cold water immersion is that it refreshes your mind, your body, your attitude, emotions. Yeah, it takes anxiety away. It's amazing for burning calories.”
136 The Core Values Series - Family 1st! Our Team's Take
01:03:06
How do you navigate the delicate balance when your team members face the pull between crucial family commitments and their career ambitions?
Learn how adopting a 'Family First' principle can revolutionise your agency's approach, making sure your team doesn't have to choose one over the other.
Hear from the team at AJ - Jenna, Lexi and Hannah, who share their personal experiences of how this inclusive culture has not only improved their work-life balance but also boosted their professional drive. Discover how a supportive work environment can impact YOUR business, where team members feel valued and understood, leading to more productivity and loyalty.
Listen to the full podcast to IGNITE loyalty and a supportive environment in your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Cultivate a family-centric work culture that provides flexibility and support for working parents, which can lead to increased productivity and motivation. ➡️ Open communication and understanding are essential for working parents to balance their professional responsibilities and family needs without feeling guilty or overwhelmed. ➡️ Incorporating the core principle of 'Family First' in your company can significantly benefit both employee and employer, creating a positive and supportive work environment.
Some great moments: ✅ “I kind of forget I'm a mum. If I feel like that, you have my back in that regard. I'll work 100 times harder than I would on the days that I'm in.” ✅ ” I find myself working even more passionately than the days I am physically present in the office” ✅ ”You always think you have mum guilt or you feel like you're failing at work, so you always have to try and balance it out some way”
08 Dec 2023
137 How to Plan your 2024 around YOU - and not the other way around!
00:41:47
What is the balance between the relentless pursuit of your agency’s success and personal well-being? Discover why self-care and strategic planning aren't just buzzwords, but essential practices for your success and sanity.
Learn how your calendar could be your secret weapon in maintaining a healthy work-life balance, even during the busiest seasons. Sam and Phil also share the underrated power of taking holidays – your key to recharging and returning stronger in business.
This episode isn't just a listen; it's a leap towards a more balanced successful life and agency. Ready to make 2024 your best year yet? Tune in to IGNITE your journey.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Make Yourself and Your Holidays a Priority: Understand the crucial role personal time and holidays play in your life. ➡️ Setting Goals and Keeping Motivated: By setting your personal and professional goals, going through the process helps you find ways to stay motivated. ➡️ Think about how you can intentionally plan and design your lifestyle, set your expectations, and join groups that will fuel your personal growth.
Some great moments: ✅ “I'm in charge of my diary, and that means planning.” ✅ ”If you try and follow that road map as closely as possible, the likelihood is you would get there to a similar destination.” ✅ ”But even in your 30s you're going to get through two million pretty quickly!”
15 Dec 2023
138 Protect Your Pipeline and Plan for Profit in 2024
01:21:07
Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times.
Discover the critical balance between buyers and sellers, and uncover how extending your strategy beyond survival can lead to dominating your market area.
Sam and Phil also share the underrated aspect of mental and emotional well-being in business, sharing how you could significantly impact YOUR team performance and overall results.
Listen in for an empowering discussion filled with personal strategies and actionable insights, promising to leave you equipped and inspired to IGNITE your agency's success in 2024.
Some key takeaways: ➡️ Keep an eye on key performance indicators (KPIs), consistently track key drivers in your business, and establish weekly targets to maintain cash flow and profitability. ➡️ Understand that mental and emotional states directly impact business performance, it's crucial to manage personal energy levels through practices like intermittent fasting and cold showers, or any wellness routine that suits the individual. ➡️ Prepare for growth even during tough times by thinking outwardly and forward.
Some great moments: ✅ “Make running a non-negotiable, or ice bath non-negotiable or just something that sets you off for the rest of the day.” ✅ ”Imagine if Richard Branson was sat there putting records into envelopes.” ✅ ”What marketing is, is developing a system that you can rely upon, that is predictable, consistent”
22 Dec 2023
139 The 5 Factors We Measure Our Team Members' Performance and Development By (FIRST LOOK!)
00:44:13
Join Sam for an eye-opening interview with Edward from AshdownJones, where they unravel transformative strategies and tactical approaches for your agency’s growth.
Dive into the innovative Performance and Development (PAD) sessions and the 'Start, Stop, Continue' method.
Learn how integrating continuous employee development into your agency's culture can harmonise personal growth with professional success, laying the foundation for a high-performing team.
Enlighten yourself with the principles of constant improvement (Kaizen), effective time and task management, and the indispensable role of self-development in leadership.
Experience the power of knowledge sharing that can propel and IGNITE your team to new heights.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Integrating personal mastery with performance development is crucial for agency growth, a balance between enhancing professional output and individual skill sets. ➡️ Continuous self-improvement and the willingness to be coachable, even for leaders, are essential for driving success and maintaining a growth mindset within an agency. ➡️ Effective performance assessment and development planning are vital for employee progression and overall agency prosperity, including the 'start, stop, continue' approach and focusing on quality, quantity, skills, attitude, and self-development.
Some great moments: ✅ “If you are the brightest person in the room, you need to move rooms or roles in this case” ✅ ”Combining both performance and development together now, I think, is a good step forward for moving into the new year and, at the end of the day, if you're not performing well, it's likely there’s scope to develop.” ✅ ”Imagine you spent 10 hours a week just focusing on your relationship with your other half. In a year's time, what would that relationship look like?”
29 Dec 2023
140 13 Things We Wish We'd Known in 2023
00:42:24
As 2023 draws to a close, join Sam and Phil in sharing the 13 critical lessons they wish they knew earlier in their journey as agency owners.
Discover the transformative power of perpetual recruitment and succession planning; ensuring your agency never skips a beat, even when key team members move on.
Learn how a well-maintained talent bench and a clear understanding of pricing can set you apart from the competition, guaranteeing that your agency survives and thrives in any market condition.
Explore the critical balance of maintaining a strong team culture and the often-overlooked influence of mental and emotional well-being on your business's success.
Gain insights on 'phone hygiene', intermittent fasting, and how these personal management strategies can dramatically improve your focus and energy.
This episode isn't just about strategies; it's about empowering you with the knowledge and tools to lead your agency confidently through the challenges of 2024 and beyond. Tune in now for an episode designed to help you IGNITE your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
Some key takeaways: ➡️ Successful team growth involves constant recruitment, a prepared succession plan, and maintaining a strong team culture despite inevitable staff turnover. ➡️ Understanding housing pricing involves balancing seller expectations with market realities, considering risk factors and supply-demand dynamics. ➡️ Time and phone management are essential for work-life balance, facilitating effective meeting scheduling and clear boundaries between personal and professional life.
Some great moments: ✅ “So you hired somebody you'd gone to school with and it was all kind of very friendly” ✅ ”There's definitely opportunity to grow and we're going to put that against your cash flow and see how far you can stretch it.” ✅ ”What would a private equity firm do if they came into our company?”
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