Ignite: Healthcare Marketing Podcast (Cardinal Digital Marketing)
Explore every episode of Ignite: Healthcare Marketing Podcast
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| 07 Nov 2018 | How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor | 00:24:36 | |
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local popluation. You don't want to miss this one. | |||
| 06 Dec 2022 | # 57 - Top SEO Trends Every Healthcare Organization Needs to Know in 2023 | 00:23:11 | |
As the end of the year approaches, now it is the time to investigate the search engine optimization (SEO) trends that will make impact healthcare marketing in 2023. Google is continually refining its ranking algorithm, which means healthcare marketers must stay informed of the latest trends if they want to build a dependable patient pipeline. Join Cardinal’s industry experts as we analyze where search is now and where it's headed in the new year. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss the top SEO trends impacting the healthcare industry in 2023.
Top Healthcare SEO Trends for 2023 - 7 Healthcare Marketing Trends for 2023 - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 14 Jun 2021 | # 15 - Facebook Ads: Take Your Social Strategy to the Next Level | 00:08:15 | |
To help patients in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more specifically, Facebook. If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook advertising. In this episode of Ignite, our hosts, CEO, Alex Membrillo and Director of Paid Social, Landon Daugherty discuss how to create effective Facebook Ad campaigns while maintaining HIPAA compliance, how to lower CPA using conversion driving campaigns, why brand awareness matters, and more. Enhance your healthcare organization’s Facebook Ad campaigns by giving this episode a listen! Twitter Facebook https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 18 Jul 2023 | #85 - Marketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners | 00:21:16 | |
On this episode of Ignite, Cardinal CEO, Alex Membrillo is joined by Haley Hodgkins , VP of Growth at Triumph Orthopedic Partners, as she unveils her unique journey and strategies in the orthopedic industry. Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, including the shift towards Ambulatory Surgical Centers and the rise of value-based care. Tune in for an insightful discussion on the intersection of healthcare and business, and gain valuable knowledge on managing and marketing an orthopedic group. | |||
| 07 Jan 2025 | #140 - Top Healthcare Marketing Trends for 2025 | 00:12:19 | |
Join Cardinal’s CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More - https://www. Meta Announces Major Changes to Healthcare Advertising - https://www. How To Build a Digital Marketing Roadmap—and Why You Need One - https://www. | |||
| 06 Jul 2021 | # 18 - AI and The Future of Digital Advertising | 00:08:52 | |
Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and highly targeted users. Smart bidding is the future of digital advertising. Listen to our hosts, Cardinal CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, as they discuss the ins and outs of Google’s AI technology, and learn how you can refine your digital advertising approach to reach the patients who are seeking your care. Twitter
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| 07 Nov 2023 | #94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare | 00:09:54 | |
Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it. ADDITIONAL RESOURCES: 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www. 7 Easy Healthcare SEO Optimizations to Improve Your Rankings - Healthcare SEO Guide + Fundamentals for Growth - Local SEO Ranking Factors for Healthcare - | |||
| 28 Nov 2023 | #96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey | 00:17:43 | |
Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates. ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www. Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. | |||
| 15 Mar 2021 | #2 - The Rise of Digital in Healthcare Marketing | 00:12:34 | |
This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Alex Membrillo and Lauren Leone, SVP of Healthcare Marketing, discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume. | |||
| 06 Dec 2021 | #39 Your Top SEO Questions, Answered | 00:22:51 | |
Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite! Join our hosts, CEO Alex Membrillo, Director of SEO, John McAlpin, and Assistant Director of SEO, Jacquelyn Green, as they discuss: multi-location SEO best practices, optimizing your Google My Business listings, how websites and SEO go hand-in-hand, and overall SEO strategy. Hear how you can grow your healthcare organization through SEO and drive more business to your website. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 18 Feb 2025 | #146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital | 00:17:19 | |
In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal’s CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google’s declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/ How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www. How to Build a Scalable MSO Marketing Strategy - https://www. | |||
| 09 May 2023 | # 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 | 00:16:15 | |
In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing. The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how marketing strategies and priorities shift across the service spectrum. So tune into the final episode of this two-part series, to learn how to engage with patients and drive more leads throughout the mental health marketing funnel. | |||
| 23 May 2023 | #78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience | 00:13:14 | |
Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning. | |||
| 12 Mar 2024 | #104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with DermCare Management's Steve Estévez | 00:34:23 | |
Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the intricate balance between general and cosmetic dermatology, and how it's captivating the attention of private equity groups and marketers alike. Tune in to Ignite for an enlightening conversation that will leave you with actionable insights and a fresh perspective on the future of dermatology marketing in 2024 and beyond! RELATED RESOURCES Dermatology Marketing Guide: Strategies to Help You Grow - https://www. Healthcare Social Media Advertising Trends in 2024 - https://www. MSO Brand Management: One House vs. House of Brands? - https://www. Marketing + Operations: Why Total Alignment is Vital to Growth - https://www. | |||
| 17 May 2021 | #11 - Introduction to CRO: How Understanding Human Behavior Can Improve Conversion Rates | 00:16:53 | |
Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to take the actions you want. They’ll feel understood and their bodies will release dopamine, generating feelings of reward, and suppress cortisol, eliminating feelings of stress. These kinds of behavioral insights form the foundation of effective CRO strategies. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich Briddock discuss how understanding human behavior can help you optimize conversion rates at your healthcare organization and increase patient acquisition. | |||
| 19 Mar 2024 | #105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy | 00:30:38 | |
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers. RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www. How Healthcare Marketers Can Make Better Use of Video - https://www. How Healthcare Marketers Should Use TikTok - https://www. Healthcare Social Media Advertising Trends in 2024 - https://www. | |||
| 14 May 2024 | #113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba, CLS Health | 00:23:45 | |
This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of EMR data in healthcare analytics, the impact of technology on patient acquisition strategies, and more! RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www. Healthcare Marketing Analytics: How to Track Growth - https://www. Healthcare Social Media Advertising Trends in 2024 - https://www. | |||
| 30 Jul 2018 | How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies | 00:29:49 | |
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top restaurant marketers in the country on the line with us. Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwhich Works. You don't want to miss this one. | |||
| 03 Dec 2024 | #135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living | 00:19:02 | |
Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys. RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www. What is a Patient Journey? Examples to Grow Your Practice - https://www. How to Improve Senior Care Lead Quality - https://www. | |||
| 05 Apr 2021 | #5 - Google Plans Big Moves in 2021: Are You Ready? | 00:09:46 | |
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update. Both will impact healthcare organizations and you need to get your website ready if you want to maintain your rankings. John shares some tips on how to evaluate your current website and what you can do to mitigate the impact—and even get a ranking boost over your competitors. | |||
| 01 Oct 2024 | #131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions | 00:15:10 | |
Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results. RELATED RESOURCES Discover RevRx - https://www. Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. How to Build A Scalable MSO Marketing Strategy - https://www. | |||
| 15 Aug 2023 | #88 - Transforming Behavioral Health and Improve Patient Outcomes with Mark Potter of Mirah | 00:18:48 | |
Join us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for better measurement-based care, and the benefits of tracking outcomes. The two industry experts divulge valuable insights on reaching patients and differentiating their services by leveraging outcomes data. Whether you lead a behavioral group or are intrigued by data-driven decision-making, you won’t want to miss this episode. | |||
| 09 Aug 2022 | #41 - Your First 90 Days: What Healthcare Marketing Leaders Need to Know | 00:16:50 | |
The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you’re in alignment with your executive team and meeting expectations? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, breakdown what the first 90 days as CMO of a healthcare organization should look like and what are the top priorities to focus on during that time. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/
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| 29 Mar 2019 | How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team | 00:33:45 | |
Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year! | |||
| 02 Apr 2024 | #107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca | 00:24:05 | |
Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www. ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www. | |||
| 29 Nov 2022 | # 56 - Is SEO Worth It? How to Measure SEO’s Impact on Revenue | 00:20:09 | |
It's vital for healthcare groups to build an organic presence on the search engine results page (SERP) if they want to reach potential patients. To get on the first page, they need to invest in SEO. However, many organizations struggle with SEO because they don't see an immediate return on their investment. SEO takes time to gain top ranking positions. Because of this, SEO campaigns are often cut during times of economic uncertainty. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss: - Why SEO is hard to track ADDITIONAL RESOURCES: Your Blueprint for Measuring SEO Performance Across Multiple Locations - Why You Should Insist on an SEO Roadmap [+Template]- Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 02 Mar 2018 | Rob Crews on what it takes to become CMO of a major brand like Church's Chicken | 00:25:24 | |
Brand and restaurant marketers . Rob revieals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth. | |||
| 13 Feb 2024 | #102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare | 00:21:21 | |
Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need. RELATED RESOURCES Top Marketing Strategies & Guide for Mental Health Services - https://www. Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1 - https://www. Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 - https://www. Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. | |||
| 18 Jan 2018 | Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe | 00:24:51 | |
Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear! | |||
| 26 Mar 2024 | #106 -Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris | 00:22:29 | |
This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business. RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www. Why Marketing Ops Should be a Top Priority for DSOs - https://www. DSO Marketing: Branded House vs. House of Brands - https://www. | |||
| 10 Jul 2020 | How Matt Kelly, Salesforce Health & Life Sciences Account Executive, is Helping Medical Practices Grow with Innovative Marketing Technology | 00:41:46 | |
Matt dives into everything from CRM to e-mail automation & advertising options that all live within the Salesforce ecosystem. | |||
| 16 Apr 2024 | #109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing | 00:21:32 | |
Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams are adapting, prioritizing quality over shortcuts. Join the conversation on Google's mission to elevate user experience through quality-driven search results. RELATED RESOURCES 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www. 7 Easy Healthcare SEO Optimizations to Improve Your Rankings - https://www. Healthcare SEO Guide + Fundamentals for Growth - https://www. | |||
| 29 Dec 2017 | Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way | 00:27:09 | |
This is an interview with Ed Higdon where we dive deep on how he started his business and we gain insights into how he thinks the retail industry is going to continue to evolve in a big way in the coming years. | |||
| 23 Aug 2021 | #25 - Top 3 Marketing Mistakes Healthcare Organizations Make | 00:09:14 | |
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top three mistakes healthcare marketers commonly make—over-segmenting their Google Ads account, investing too much in organic social, and halting their SEO investment—and how to avoid making them again. Twitter
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| 24 Oct 2023 | #93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients | 00:20:15 | |
In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement. RELATED RESOURCES 5 Communication Best Practices That Build Patient Loyalty - How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation -
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| 21 Feb 2023 | # 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro of Pelvic Rehabilitation Medicine | 00:31:27 | |
Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction. This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by special guest Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Join the two healthcare marketing experts as they explore patient education and best practices for incorporating it into your marketing strategy. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 17 Sep 2024 | #129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker | 00:22:18 | |
This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success. RELATED RESOURCES Connect with Hasan - https://www.linkedin.com/in/ How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www. How to Create an RFP That Finds You the Ideal Marketing Agency - https://www. Is Your Digital Marketing Agency Underperforming? 5 Things to Look At - https://www. | |||
| 26 Sep 2023 | #91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI | 00:12:08 | |
On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget. RELATED RESOURCES ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/ | |||
| 19 Jul 2021 | # 20 - How Link Building Can Help You Claim Page One Ranking | 00:10:23 | |
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Our hosts, CEO, Alex Membrillo and SEO Director, John McAlpin, discuss specific strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google. https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 14 Mar 2018 | How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds | 00:27:53 | |
Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed! | |||
| 16 Aug 2021 | #24 - Building Patient Pipeline To Replace Referrals | 00:07:42 | |
The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again. Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions. https://twitter.com/CardinalDM
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| 17 Mar 2020 | How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation | 00:23:00 | |
Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying! | |||
| 19 Apr 2021 | # 7 - 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers | 00:09:11 | |
In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich Briddock discuss the ins and outs of the Google Ads update and the reasons behind this new shift. | |||
| 14 Jan 2025 | #141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy | 00:20:39 | |
In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they’re leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape. RELATED RESOURCES Connect with Teresa - https://www.linkedin.com/in/ Connect with Kimberly - https://www.linkedin.com/in/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www. Top Physical Therapy Marketing Trends for 2025 - https://www. | |||
| 10 Oct 2023 | #92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger of Shore Dental Partners | 00:24:11 | |
This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play. RELATED RESOURCES How to Build Data-Driven Marketing for Your DSO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/build-data-driven-marketing-dso/ How the Digital Dental Transformation Can Grow Your Patient Pipeline - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-digital-transformation-marketing-strategy/ How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/ Top Dental & DSO Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2023/ | |||
| 27 Jun 2023 | #82 - Healthcare Listing Platforms: Are They Worth the Cost? | 00:11:47 | |
Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers. | |||
| 21 Jun 2021 | #16 - Google I/O - Conversational Search | 00:09:21 | |
Since Google began, they’ve had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use. At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn’t seen before. CEO, Alex Membrillo, and SEO Director, John McAlpin, dig into these latest technologies, discuss why Google is pushing for conversational search, and share their thoughts on what the future of search looks like for healthcare marketers. The key for marketers is to not optimize for current algorithm technologies, but instead to optimize for where Google’s trying to go. Find out in this episode of Ignite. Twitter https://twitter.com/CardinalDM
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| 04 Jun 2024 | #115 - The Secrets to Building a Successful Healthcare Brand from Kelly Meigs of Tanner Health System | 00:23:48 | |
Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group! RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www. How to Define Your USP and Improve Your Healthcare Marketing - https://www. Marketing + Operations: Why Total Alignment is Vital to Growth - https://www. | |||
| 31 Jan 2023 | # 63 -AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill, Woebot Health | 00:36:24 | |
AI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal’s CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impact it has on the healthcare industry as a whole. | |||
| 16 Jul 2024 | #121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success | 00:11:13 | |
In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts. RELATED RESOURCES Beyond Efficiency: AI’s Role in Maximizing Marketing Performance - https://www. Harnessing the Power of AI Marketing for Healthcare - https://www. Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www. | |||
| 08 Nov 2022 | # 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy | 00:13:43 | |
Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it’s vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: ADDITIONAL RESOURCES: Understanding User’s Search Intent for Better Keyword Strategy - 4 Steps to Developing a Keyword Strategy That Drives Appointments - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 02 Jul 2024 | #119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent | 00:26:39 | |
This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www. 7 Ways Digital Marketing Can Improve The Patient Experience - https://www. 2024 Hospital & Health System Marketing Trends - https://www. Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www. | |||
| 24 Sep 2024 | #130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern | 00:20:16 | |
This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends. RELATED RESOURCES Connect with Nancy - https://www.linkedin.com/in/ The Power of Patient Podcasts in Modern Hospital Marketing - https://www. How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www. B2B2C Strategies in Healthcare: Winning Employer Clients - https://www. | |||
| 23 Apr 2018 | How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation | 00:09:06 | |
Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives. | |||
| 10 Dec 2024 | #136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing | 00:18:09 | |
As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. Healthcare Marketing Trends in 2025: Marketers Doing More - https://www. Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www. | |||
| 03 May 2021 | # 9 - How Consumer Search Behavior is Evolving | 00:12:45 | |
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before. CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes. If you want to increase visibility on Google, you need to understand what people are looking for, and then provide the right context and signals so search engines can deduce your content’s relevancy to the query. | |||
| 14 Feb 2023 | # 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey | 00:14:55 | |
Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 29 Aug 2023 | #89 - Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations | 00:13:03 | |
This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results. ADDITIONAL RESOURCES: 7 Easy Healthcare SEO Optimizations to Improve Your Rankings - Healthcare SEO Guide + Fundamentals for Growth - Local SEO Ranking Factors for Healthcare - | |||
| 13 Sep 2022 | # 46 - Demand Capture vs Demand Generation: When to Make the Switch | 00:14:23 | |
To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss: ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy- Twitter https://twitter.com/CardinalDM
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| 10 Sep 2024 | #128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD | 00:18:41 | |
In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape. RELATED RESOURCES Connect with Sentari - https://www.linkedin.com/in/ Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www. Marketing Value-based Care and Improving Patient Health Outcomes - https://www. | |||
| 30 Aug 2021 | # 26 - How to Build The Perfect Healthcare Marketing Team | 00:11:53 | |
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource? On this episode of Ignite, our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to structure the perfect marketing team for your organization, what capabilities should stay in-house, and how a marketing agency can be an extension of your in-house team. https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing
https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 13 Apr 2021 | #6 - The State of Healthcare Marketing in 2021 | 00:19:16 | |
In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. To help healthcare organizations navigate these challenging times, we conducted a survey with more than 100 healthcare marketers, executives, and providers on their top marketing priorities, challenges, and investments this year. Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dig into the State of Healthcare Marketing in 2021 survey results and discuss the digital marketing strategies that will help healthcare organizations bounce back in 2021. | |||
| 23 Aug 2022 | # 43 - Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy | 00:15:04 | |
When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they’ll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, break down our playbook for building a digital marketing foundation that effectively scales MSOs post-acquisition. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 22 Apr 2020 | How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively | 00:29:17 | |
Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools. | |||
| 12 Nov 2018 | How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations | 00:29:58 | |
Hey everyone! On today's episode of Ignite I could not be more thrilled to have Ben Goodman on the line with us. Having worked with him for several years, I can tell you he is an extremely innovative marketer. He plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies. Listen in to hear the types of marketing he places emphasis on and what he is paying attention to as marketing in healthcare continues to evolve. Do NOT miss this one! | |||
| 12 Nov 2024 | #134 - Driving Smarter Spend Through Marketing Incrementality | 00:11:24 | |
In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership. RELATED RESOURCES Discover RevRx - https://www. Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www. How to Build A Scalable MSO Marketing Strategy - https://www. | |||
| 14 Nov 2023 | #95 - Healthcare Marketing Trends in 2024: A Roadmap to Success | 00:11:48 | |
We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry. ADDITIONAL RESOURCES: 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www. 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www. Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - | |||
| 01 Aug 2023 | #87 Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success | 00:04:49 | |
Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your progress, impress your C-suite, and achieve your desired outcomes. Don't miss out on this opportunity to get the most out of Q3! | |||
| 27 Aug 2024 | #126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare | 00:21:51 | |
Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders. This episode is packed with insights to help you navigate market dynamics and enhance your campaign effectiveness for better returns and improved patient care. RELATED RESOURCES Reporting Digital Marketing Performance to the C-Suite - https://www. Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www. | |||
| 12 Jul 2023 | #84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint | 00:25:49 | |
In this episode of the Ignite Podcast, Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock, delve into the complexities of adhering to HIPAA compliance in the age of digital marketing. The two discuss the role and potential pitfalls of customer data platforms, the shift to server-side data handling, and Fresh Paint's solution to these challenges. The conversation also expands to discuss how industry giants like Facebook and Google balance performance with privacy and the integration of Fresh Paint into healthcare tracking infrastructure. Providing tentative solutions for businesses to continue their marketing efforts without compromising privacy, this episode is essential for marketing teams in the healthcare industry aiming to keep up with digital trends while adhering to HIPAA regulations. Related Resources Privacy First: Marketing Technologies That Prioritize HIPAA Compliance How the FTC’s Recent Rulings Affect Healthcare Marketing Why It’s So Hard To Get High-Quality Leads in a HIPAA World ROI Tracking Demystified: How to Measure Performance in a HIPAA World
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| 20 Jun 2023 | # 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing | 00:13:58 | |
Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, effective advertising techniques, compelling value propositions, optimal marketing channels, and targeted approaches towards healthcare professionals. You’ll also learn the latest geo-targeting regulations that are reshaping the landscape of healthcare marketing. | |||
| 13 Sep 2021 | # 28 - Personalization in Healthcare Marketing | 00:10:48 | |
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue. Tune in to this episode of Ignite as our guests, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss personalization best practices while keeping HIPAA compliance. Twitter
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| 02 May 2023 | # 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1 | 00:22:27 | |
In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry. In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what marketing strategies no longer work to the impact of recent FTC complaints and the importance of patient education. | |||
| 31 Dec 2024 | #139 - Executive Outlook on Healthcare Marketing in 2025 | 00:41:35 | |
Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they’ll reveal where they’re investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey. Featuring: Mari Considine, Chief Marketing Officer of Acenda Integrated Health Matthew Fitzgerald, Chief Marketing Officer of Tend Ryan Torresan, Chief Marketing Officer of Peak Dental Services Chris Pace, Sr. Director of Digital Marketing at Banner Health RELATED RESOURCES Connect with Chris - https://www.linkedin.com/in/ Connect with Matthew - https://www.linkedin.com/in/ Connect with Ryan - https://www.linkedin.com/in/ Connect with Mari - https://www.linkedin.com/in/ | |||
| 08 Jan 2018 | King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year | 00:30:32 | |
Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love. Listen in to hear how Steven has navigated running and growing a family business and where he sees the greatest opportunities for growth in the coming years. You will hear his stories of landing his first major client and how he has managed to create a brand that all of us feel is a part of us. Steven’s story is inspiring and one that every aspiring Entrepreneur or marketer needs to hear! | |||
| 16 Jan 2018 | Kim Jensen-Pitts On How She Grew McDonald's, Cracker Barrel, and Taco Mac | 00:36:57 | |
Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen and ignite your growth! | |||
| 11 Oct 2021 | # 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer | 00:14:30 | |
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but you need something to differentiate your organization. Why? To be compelling and to get patients thinking that you might be the best provider for their needs. Join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite to hear their tips on how to create compelling healthcare offers. Twitter
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| 10 Jan 2023 | # 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal | 00:16:47 | |
There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it’s important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss: - The dangers of hyper-fixating on one goal Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 04 Feb 2025 | #144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy | 00:20:27 | |
Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals. RELATED RESOURCES Connect with Georgiana - https://www.linkedin.com/in/ 10 Ways to Succeed on Meta in 2025 - https://www. Modernize Your PT Marketing Strategy: From Referrals to Direct Access - https://www. Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www. | |||
| 17 Dec 2024 | #137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group | 00:22:46 | |
Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu - https://www.linkedin.com/in/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www. | |||
| 31 May 2021 | #13 - Back to Basics: Building Your Healthcare SEO Strategy | 00:13:41 | |
If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable. In this episode of Ignite, CEO, Alex Membrillo, and SEO Director, John McAlpin, first dig into the foundational components of effective SEO strategies and then go beyond the basics and discuss the emerging SEO strategies, such as semantic search, that will help you stay ahead of the competition. https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 17 Dec 2019 | How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience | 00:23:05 | |
Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina! | |||
| 30 May 2023 | #79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry | 00:09:22 | |
In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dive into the world of CTV and OTT advertising and the role it plays in the healthcare industry. So, tune in to learn how to incorporate this channel into your media mix and about the part it plays in the healthcare patient journey. | |||
| 04 Apr 2023 | #72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata | 00:23:23 | |
To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren’t handling incoming leads appropriately. Join Cardinal’s CEO, Alex Membrillo and special guest Michele Santagata, owner of Santagata Consulting, as they discuss how healthcare groups can get more conversions and optimize their call centers. | |||
| 20 Sep 2022 | # 47 - Healthcare Recruitment Strategies to Grow Your Provider Pipeline | 00:13:33 | |
Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss:
5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors- How DSOs Can Build Better Practice-Patient Relationships- Twitter https://twitter.com/CardinalDM
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| 07 Mar 2023 | # 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO | 00:20:09 | |
The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human strategy should remain at the forefront. On this episode of Ignite, our hosts CEO, Alex Mebrillo, Director of SEO, Jacquelyn Green and SEO Supervisor, Amber Ritchie discuss what Bard means for organic search, the impact AI has on healthcare, and what AI means for technical and content-driven SEO strategy. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 13 Dec 2022 | # 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know | 00:18:14 | |
With 2023 right around the corner, it’s time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.
Healthcare PPC & Google Ads Marketing Trends in 2023 - 7 Healthcare Marketing Trends for 2023 - 3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 30 Aug 2022 | # 44 - How to Navigate Budget Cuts and Economic Uncertainty | 00:10:54 | |
No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, provide insight on where to focus, where to cut budgets and how to protect the patient pipeline. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 25 Oct 2021 | # 34 - How Top-Performing Websites Drive Conversions | 00:10:15 | |
Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite. You’ll learn more about why authority and credibility matter, simple changes that drive big results, and why mobile is essential; more now than ever before. With your healthcare consumer top of mind, these website changes will drive more conversions and create a better user experience at the | |||
| 21 Mar 2023 | #70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners | 00:26:22 | |
If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal’s Alex Membrillo and Lauren Leone to explore how to professionalize your business and build that foundation. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 24 Jan 2023 | # 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's | 00:16:49 | |
Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts. On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality. ADDITIONAL RESOURCES 3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/ How to Improve Lead Quality for Healthcare Organizations - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 28 Mar 2023 | #71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers | 00:16:22 | |
Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance. On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock and Associate Director of Analytics, Turner McCreight, dig into how they extract business intelligence for multi-site healthcare groups and share essential analytics tools to add to your tech stack in 2023. | |||
| 11 Oct 2018 | How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI | 00:13:46 | |
Hey everyone! On today's episode of Ignite I am excited to announce we have one of the top healthcare marketers in the country on the line with us. Anaye Milligan of Houston Methodist has been hard at work changing how we look at lead quantity vs lead quality and he shares his insights with us on Ignite! | |||
| 03 Jul 2018 | How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness | 00:13:23 | |
Brittaney shares tips on how she helps Morehouse's community involvement and awareness. | |||
| 13 Dec 2021 | #40 - The Marriage Between AI and Digital Advertising | 00:30:21 | |
In the past five years, there has been tremendous growth in the world of digital advertising. Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns. Our hosts, SVP of Healthcare Marketing, Lauren Leone, Director of Paid Media, Nicholas Van Winkle, and Director of PPC, Alex Kemp discuss how far digital advertising has come, tips on how to improve your digital advertising strategy, how to use first-party data in a HIPAA compliant way, and how to distinguish when to use AI versus a marketer. Find out on this episode of Ignite! https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 24 May 2021 | #12 - The Future of Telehealth: a Hybrid Approach | 00:13:23 | |
The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care? In this episode of Ignite, CEO Alex Membrillo and SVP of Healthcare Marketing Lauren Leone discuss the future of telehealth and explore how virtual and in-person appointments work together to improve patient acquisition and retention. Get practical tips for communicating this new approach to patients and overcoming their objections. | |||
| 17 Jan 2023 | #61 - Healthcare Marketing on TikTok: The Future of Patient Engagement | 00:10:52 | |
Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including: - The role TikTok plays in healthcare marketing Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| 06 Jun 2023 | #80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine | 00:24:33 | |
Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies. | |||
| 09 Apr 2024 | #108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint | 00:26:54 | |
Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opportunities for using first-party data while maintaining privacy. Stay ahead in healthcare marketing without risking HIPAA violations. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www. Why It’s So Hard To Get High-Quality Leads in a HIPAA World - https://www. ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www. HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/ | |||
| 18 Apr 2023 | #74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy | 00:30:42 | |
With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the latest trends and challenges within the industry and get an inside look into Traditions Health’s marketing strategy. | |||