Hustle Humbly Podcast (Alissa Jenkins & Katy Caldwell)

Surprisingly it took 36 episodes to devote a whole show to the theme of the entire podcast. Community over competition truly is the mission statement for Hustle Humbly. In this episode we talk about ways to build community and how to get past a scarcity mindset. In this candid talk we discuss where we struggle and how the industry makes building community a challenge. The good news is it can be done and we are here to start you on your journey to build a strong supportive community! We are so grateful that our listeners have become a strong community for us and for each other!

As we welcome in a new year, it felt like the perfect time to take a deep breath and remember you can be successful in this business while keeping it simple. Streamlining systems and processes will help you reap the rewards in your business and life year round. We talk about how to create a new habit and make it stick as well as some practical advice on how to keep things simple in your real estate life. We also have some real talk around our words of the year and why we choose what we did for 2022. Can’t wait to start this year off right with all of you! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

Real estate websites can suck up a ton of your time and money while being a source of stress and overwhelm in your business. Technology is constantly changing and it’s hard to know what you need and what you don’t. Do you even NEED a website? Can you just ignore this part of your business? Broker site vs. DIY vs. pay someone to create? Where do you get a website? We are going to tackle these questions along with so many more sent in from our listeners. IDX, SEO, URL, landing pages. It’s enough to make your head explode or to get Alissa to write an impromptu rap song. If you want some guidance in the pursuit of a great real estate website, then this episode is for you. We are sharing the do’s and don’ts including the top 6 things your website needs. We also tell you a little secret about how to collect email addresses from new leads if you don’t have a website. Tune in and let’s turn those website induced frowns upside down. 

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hello@hustlehumblypodcast.com.

 What’s the difference between working with buyers and sellers? A LOT! This chat covers our favorite parts of working with buyers and sellers and some of the different challenges. We dive into what it takes to become a successful listing agent and how moving from buyer heavy to more sellers can really free up your time and produce increased income. If you are nervous to take the plunge into listings, this show is for you! Build your confidence with systems and solid market knowledge and get out there and start sticking your sign in some yards!

Back again with another technical topic for agents: CMAs! In this episode Alissa and Katy each talk through how they created a CMA(comparative market analysis) for two specific(and tricky) properties. We cover what criteria we start with and give ideas for how to handle non-cookie cutter homes. How do you weight updates/finishes/pools/a fab kitchen? We answer all these questions as well as how pretty does your CMA needs to look? Regardless of the type of market you are in, being able to review data and give your buyers & sellers pricing advice is one of our most important jobs.

We have a very special guest this week, Alissa’s dad and appraiser, Johnnie Allphin! Johnnie has been an appraiser and owner of Allphin Agency for over 40 years. He takes us through how he got into the business right out of college, what it takes to become an appraiser now, and where the industry is going. We learn in this episode tips for Realtors to help their sellers when it comes to the appraisal process. We even get all of our and your burning appraisal questions answered by Johnnie. As a little bonus we get to hear stories of Alissa as a kid and how she participated in the appraisal work with her dad at a very young age. Appraisers certainly aren’t beloved these days but this interview may open your eyes to the other side of the process and soften your heart to appraisers going forward.

It’s time for another Q&A and this time we are going rapid fire! We were overwhelmed with your recent response to our call for listener questions and we are ready to answer. In this episode we hit as many questions as we can to get you the answers you need quickly! From new agent advice to questions we ask our buyers, we have you covered. We do take some time at the end of the episode to dive a little deeper on some of the questions. Should you be your client’s mailman? Should you hire an admin or a buyer’s agent? Is it time to move from just working with buyers to both buyers and sellers? And so much more!

Leave us a review at ratethispodcast.com/hustlehumbly

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Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com.

This week’s episode is keeping it light for the holiday season. We have a “fireside chat” about seasons of life/business and how to navigate where you are in those seasons. We spend some time on our personal seasons and dive into “mom guilt.” Take a break from the hustle and bustle of whatever season you are in and get a pep talk from us. This chat has so many great reminders to keep you from falling victim to comparison self talk in any season.

If you choose any personal development book to read, you should start with James Clear’s Atomic Habits! We had the pleasure of reading this book with the Hustle Humbly Community book club recently and we loved it so much we wanted to share it with you!  James is a man of our own hearts as he focuses on systems before everything else. In this book about building good habits and removing bad ones you will feel inspired and encouraged by the power of making small changes. In our chat about the book we start off with what is wrong with most business and self help books and how we liked reading this book for book club. This book is jam packed with great takeaways and AH-HA quotes! We will share with you some of our favorites even though it was hard to whittle the list down. 

Doors for the Hustle Humbly Community are open now for a limited time! Find out more at hustlehumblypodcast.com/membership.

Get your FREE Database Template!

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

It’s another “pinch us” moment with this week’s guest! This episode we are welcoming the one and only Jenna Kutcher!! Jenna Kutcher guides millions of listeners each week in chasing their dreams on the #1 marketing podcast in the country, The Goal Digger. A born-and-raised Minnesota wife, mother, and entrepreneur, Jenna has helped women all over the world redefine success and wake up to their lives through her decade-long work as a leading online educator. 

Jenna is giving us all the down and dirty details on using email to grow your business. We talk about the difference between using social media and email marketing and Jenna even gives us her time breakdown if you only had one hour a week to work on marketing your business. Don’t miss this chat where we don’t just talk about the why behind using email, but Jenna even gives us 10 ideas for realtors to use email in their business. If this episode gets you excited about using email marketing save a seat in Jenna’s class, “From Zero Subscribers(or Zero Strategy) to an Engaged Email List that Lasts” at jennakutcher.com/hustle.

Find Jenna for more great info here: 

Instagram: @jennakutcher

Website: jennakutcher.com

Link to save your seat for Jenna's class, "From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts": jennakutcher.com/hustle.

“Never mix business with pleasure.” Isn’t that how the saying goes? BUT you’ve listened to the show before and you know we work our database/sphere as our primary source of business. So, do you have to kick Aunt Karen off the list and give up on any hope of working with your friends and family? Absolutely not! Unless Aunt Karen is not very nice, in which case, peace out Karen you aren’t wanted here. In this episode we discuss the importance of how you approach getting business from your friends and family and how to get through a transaction successfully while preserving your personal relationship. We also talk about real life examples of how to stay professional and why it is so important. Want the people closest to you to be your biggest business cheerleaders? We are going to tell you how!

Get your FREE Database Template!

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? 

In this episode, we’re answering YOUR questions about real estate finances, including:

• How much to save in your emergency fund?

• What percentage of your income to allocate for taxes, marketing, and fun?

• When and why to consider an LLC or S Corp?

• How to structure your commission checks and plan for quarterly taxes?

• Why it’s okay to start small when building your financial safety net?

Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵

Key Quotes/Takeaways

1. “The most important thing you can do is track your numbers. Know how much you’re making and spending.”

2. “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.”

3. “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.”

4. “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.”

5. “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.”

Products, People & Previous Episodes Mentioned

1. Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76

2. Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here

3. Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

What does the chairman of the real estate commission do? How does one end up in a roll like that? How do you survive working with family? So many questions for our first guest since before quarantine. In this episode we interview Louisiana Real Estate Commission Chairman, Rick Roberts. Rick Roberts is currently an associate broker with Coldwell Banker TEC in Mandeville, LA. Rick has been a licensed broker for the past 28 years and has served in a variety of REALTOR ® leadership positions. Find Rick at https://www.facebook.com/RickRobertsTheRobertsTeamColdwellBankerTEC.

If your email is a source of stress and overwhelm, this episode is for you! Come learn Alissa’s 7 rules to getting your email(and your life) under control. We talk about how we each handle our email and Katy admits where she struggles in the email game. Join us as we learn how Alissa keeps it under control by being simple, efficient and mindful with her time. Start off 2020 with no red numbers and a clear head!

Ever wonder what the public wants to know about Realtors? In this episode we take a look inside the mind of your potential clients and what they are googling about Realtors. From questions about dual agency to how agents get paid we share with you what information you should be consistently sharing with the public. The more we get this information out; the less we leave our clients reliant on google to solve the mystery of buying and selling real estate. Come take a journey with us into the mind of your client thanks to the power of the interwebs.

It’s time to welcome back our favorite social media guru, Chelsea Petersen! In a sea of agents social media is THE most powerful tool to build a thriving modern real estate biz. In today’s episode we get the inside scoop on how someone goes from finding you on social media to actually working with you. Chelsea shows us how you can use something like a design blogger article encouraging FSBO as a jumping off point to create content highlighting your value. Don’t miss the technical goodies on how to use the different features in instagram and what you need in your bio. Chelsea Petersen is your modern agent turned modern CEO. She teaches real estate agents how to go from boring & basic AF to wildly in demand on social. Find her @thechelseapetersen and @modernagentsocialclub.

Check out Chelsea’s free video here: https://www.thechelseapetersencourses.com/offers/WBWAFNnQ/checkout?coupon_code=100OFF

We’ve all been there. Your client is mad at you either for something you did or maybe even something someone else did. Sometimes they are even mad for what turns out to be nothing at all. As the ultimate buffer and punching bag, Realtors have to navigate through a lot of not so fun conversations. In this episode we hit the ten step plan for angry clients as found in this Inman article, https://www.inman.com/2012/11/29/a-10-step-plan-dealing-with-angry-real-estate-clients/.

We are super passionate about the topic of systems, because systems lead to professionalism. In this episode we talk through our systems and how they make life as a Realtor easier. When you create repeatable systems you build confidence, create consistency and produce repeatable client experiences. One of our favorite FREE resources is using Trello for our pipeline and prospects. You can find Alissa’s tutorial on using Trello here: https://www.youtube.com/watch?v=RLQi2Z74hko If you don’t know where to start on your systems, join Katy for her course, Agent Systems 101. www.katykcaldwell.com/systems

After a summer full of traveling, it’s time to discuss what makes a great vacation rental! Find out our take on baby gear, irons, tiny shampoos and more. What are the must haves in an airBnB and what items are just nice to have? Want to know what random kitchen item Jay has vowed to pack himself? Curious why Alissa may have to replace her cabin dishwasher? We are giving you all the dirt! This chat is a great one if you are an owner of a vacation rental or just a user of them. You can also take some of these ideas and build them into your marketing for listings. We loved looking at the vacation industry from both sides: as the guests and what they might want and the owners and what their challenges are.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hello@hustlehumblypodcast.com.

It’s time to revisit our favorite foundation of a successful real estate business: your database. A healthy well filled database is important in any entrepreneurial endeavor, so let us help you set your database up for success. Who should you add and who should you remove? What are the key questions you should ask to qualify someone for your database? How do you know when it is time to remove someone? What is the difference between a prospect/lead and a database member? We are ready to answer all of those questions and more. Remember you can grab our database template at hustlehumblypodcast.com/database.

Today we open up the floor for listener questions! From marketing, to “as-is” properties, to budgeting for closing gifts  we cover a wide range of topics. Come hear why the term “lead generation” isn’t one of our favorites and how to defend against scarcity mindset. It’s always fun to hear our listeners questions and we hope we did them justice in our answers. If we missed your question, shoot us an email at hustlehumblypodcast@gmail.com and we will catch it next time!

The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign.

In this episode, we walk you through:

• How to create and update a vendor list your clients will love.

• The exact script to use when reaching out to your database for input.

• Why this campaign is perfect for adding value without “selling.”

• How this campaign helps you fill in gaps in your database (addresses, emails, and more).

• Tips for collecting recommendations and presenting your final list in a professional way.

This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today!

Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

So many situations when our client asks a question or makes a statement that leaves us frustrated or speechless. In this episode we give some ideas for how to deal with your client when they come to you with these tough questions or situations. Why should I reduce my price? Will you do an open house every weekend? What should I offer in this multiple offer situation? How much does that cost? And on and on. We have answered these questions hundreds of times and are breaking out all of our “secret weapon” words.

Last episode we gave you a laundry list of annoying and troublesome agent behaviors. After identifying that being a feedback ghost, deal killer, complainer, secret agent, and more were an industry-wide problem, now we are giving you some tips to avoid these behaviors and deal with repeat offenders. We can’t change how someone else chooses to act, but we can change how we react to others behavior. Hopefully last week caught you nodding along in agreement or ready to make a change in your own bad habits. Either way we are ready to assist with actionable tips this week.

Maybe you’ve heard of Aristotle’s 12 virtues. You’ve likely heard of the 7 virtues in the Bible. But what about the Real Estate Virtues(according to Hustle Humbly)? What are those traits and qualities that make a good agent a great agent? Join us for a discussion covering some of the fundamental strengths all great agents should strive for and how they impact your business and your life. We really enjoyed this topic and can’t wait to hear what your top real estate virtue is.

“Look for the bare necessities. The simple bare necessities. Forget about your worries and your strife.” This week we boil down all of the things you “can” be doing into the 6 simple things you should be doing. The list of things other agents are doing is seemingly unending, and it can be really tough to figure out where to start. This episode will help focus your business and remind you to stay in your lane. Join us over here, just keepin it simple!

Want a quick story and a laugh with a lesson too? Tune in to hear the funniest thing that happened on our recent podcast trip to Dallas and what you can take away from it. Oh, and shoutout to Lionel!

There’s only one type of client that will sustain a happy, fun, and safe business long term: repeats and referrals! And there’s one system in particular that is going to organize and grow that business: your DATABASE! Yep, it’s time to revisit the foundational piece of a successful real estate business.  We are going to share how to start, grow, clean out and "touch" your database! We dive deep into the systems that we failed with and what is working for us now. Sometimes the simplest solutions are the easiest and we give you the down low on why we both ended up using a simple excel spreadsheet. Get that very spreadsheet along with all of the details on how to set-up and organize your database for FREE in module 1 of The Database Course, www.thedatabasecourse.com. 

Get your FREE Database Template and all of the information on how to set it up!

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

Soooo, everyone you know knows 5 agents. How in the world will you ever get your business off the ground? It’s time to talk about exactly how you can sell yourself as a new agent. What are the activities and mindset shifts you need to grow your new business? What are the things veteran agents aren’t doing that you should do to stand out? Let’s talk about why trying to learn everything all at once isn’t practical or productive. In this chat we take you through some resume writing tips and talk about why having a niche early on might not be such a bad idea. Only about 15% of new agents make it to year 3 and we are here to make sure YOU are in that number!

Agent Systems 101: agentsystems101.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

Wait, there’s an anti-hustle movement? What does that even mean? In this episode we are so grateful to interview podcast host(Confessions of a Crappy Christian) and entrepreneur, Blake Guichet. This candid conversation about life as an entrepreneur, mom, and woman hits on a variety of topics, including some quite unexpected ones. Tune in to find out what Blake has learned about pushing herself too hard and where that journey has landed her. If you feel like your work life has taken over your personal life and are struggling with balance, this is the conversation for you. 

In this episode we put on our buyer’s agent and seller’s agent hats and talk through the offer process. What should you be discussing with your client pre-offer? What do you need to make sure is in the offer? What can you just leave out? How do you create an email to send an offer to the listing agent? How do you avoid buying someone a fountain yourself? All these questions and more will be covered and you may never write or review an offer the same again. 

Your gut, a hunch, instinct, intuition, your inner voice: no matter what you call it there is a powerful 6th sense that we need to call on when it is time to make decisions. In this discussion we learn about the difference between fear and intuition and what we can do to better listen to our inner voice. What should you take into account when making a decision? How exactly can you “try out” a decision before you make it? What does it mean to see how something “feels”? These concepts may seem abstract, but we do our best to bring some real action steps to your next big decision.

Get your FREE Database Template!

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

Buying a home will likely be the largest purchase you make in your life and the process can be overwhelming. In this week’s episode we are talking to you, homebuyers, and we are ready to hold your hand through the full home buying process. You’ve got questions and, believe us, we have the answers. And this isn’t just basic boring process advice. We are going to tell you the rules of buying and why they matter to YOU! You will learn the order of events in purchasing a home and why the order is so crucial. After listening you will feel empowered to move forward on your home buying journey with excitement, not overwhelm! And to our normal audience of Realtor friends, we recorded this episode to be sharable with your buyers. Having everyone on the same page of how the process works will remove so much stress and confusion. Happy house hunting to all! 

Doors to the Hustle Humbly Community are OPEN NOW!! Jump in before January 24, 2022!

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

Are you using “liability” as an excuse to avoid helping your clients? In this episode, we’re tackling a tricky topic: the fine line between being helpful and being liable. It’s a line many Realtors struggle to navigate, but don’t worry—we’re here to break it all down for you.

Here’s what we’re chatting about:

• Attending inspections: Why skipping them might be riskier than showing up.

• What’s actually your job: Spoiler alert—you are supposed to give advice.

• Documentation saves the day: The importance of email recaps and written communication.

• Liability myths vs. reality: We bust common misconceptions about what can actually get you sued.

• Learning from the horror stories: We share real-life liability situations and how to avoid them.

You’ll also hear us reflect on the power of having systems in place, the importance of treating every client consistently, and why it’s critical to educate your clients (even when it’s an uncomfortable conversation). If you’ve ever felt nervous about overstepping—or not stepping up—this episode is a must-listen.

Key Quotes/Takeaways

“Giving advice isn’t a liability—it’s literally your job as a Realtor.” – Katy

“Skipping the inspection is a bigger liability than attending. Your clients need you there.” – Alissa

“The more you document, the less you’ll have to worry if something goes wrong.” – Katy

“Agents who avoid giving advice are just avoiding doing their job.” – Alissa

“Your job is to guide and protect your clients—not let them ‘run amok.’” – Katy

Products, People & Previous Episodes Mentioned

Hustle Humbly Freebie: Due Diligence Checklist (hustlehumblypodcast.com/makesure)

Email Templates 101: For communicating clearly with clients and documenting conversations.

Errors and Omissions Insurance: To protect Realtors from professional liability claims.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

It’s the perfect time of year for some seriously scary stories! Mean sellers, overpriced listings,  and hundreds of days on the market: OH MY! We’ve worked for hours on end and spent hundreds of dollars on marketing only to get paid nothing when a listing didn’t sell. How many times have we “failed” in our real estate careers spanning 11 and 17 years? Umm, A LOT! What’s the difference between a withdrawn and expired listing? Should you withdraw a listing before it expires? What is the most predatory and harassing behavior that occurs in our industry? Come find out all of that plus how we have dealt with unrealistic and not so nice sellers. It’s time to hear some of our scariest stories and maybe a few successes thrown in for good measure!

Get your FREE Database Template!

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hustlehumblypodcast@gmail.com.

In the immortal words of Vanilla Ice, “I'm on a roll, it's time to go solo.” Or is it??? In this episode we dive into the topic of assistants! How do you know if you are ready for one? What are the challenges you will face? What is the real estate world yelling at you to do in YOUR biz? We cover when, why and how we acquired our first assistants and how that journey has changed through the years. And just like always we give you permission to do this business any way that works for YOU.

It's time to learn how to start, grow, clean out and "touch" your database! We dive deep into the systems that we failed with and what is working for us now. Sometimes the simplest solutions are the easiest and we give you the down low on why we both ended up using a simple excel spreadsheet. We are sharing that very spreadsheet with all of you when you visit hustlehumblypodcast.com/database_template. We discuss how important it is to have a database and why using it will be the most successful, fun and safe way to grow and sustain your business. 

Picking up your real estate business and relocating it can be done successfully! We dive into the essentials for making a smooth transition to a new market including key mindset shifts and ways to prepare. We discuss the importance of focusing on friendships to drive business success, the need for engaging meet-ups, and utilizing platforms like Google Business and Facebook groups. Learn how our guest added over 60 people to her database using MASC's fall guide. We also explore the challenges and strategies involved in relocating as an agent, including managing your previous business and database and growing your business in an unfamiliar area. Hear about the role of in-person networking and integrating social media with meet-ups. 

We are so excited to welcome Christine Cooper for this fun interview! Christine is a military veteran spouse who relocated with the Navy from Louisiana to Washington state and finally to Madison, Wisconsin. When she’s not out showing homes or negotiating offers, she’s spending time with her fur-babies, planning a weekend adventure with her husband/bff, binging the latest Netflix show, or sipping wine with the girls! 

You are going to love getting to know Christine! You can find her and connect @ChristineCooperHomes on Instagram, call her at 608-618-0079, or email: Christine@ChristineBCooper.com. Check out her website: MovingtoMadisonRE.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com.

Summer is in full swing and it’s time to talk vacations! How in the world do you prep for and then actually shut off your business and your brain so you can relax? This feels like an unattainable goal as a Realtor and we are here with some ideas and real life examples to help you. We receive lots of questions surrounding the logistics of taking a vacation. How should you plan? What do you tell your clients? Do you work while away? Who covers your biz while you are gone? How do you stop your brain from worrying about work? Every agent knows that as soon as they leave for vacation their biz will pick up, so let’s come up with a plan to handle that and even have time to build a sandcastle or two!

In this episode, we sit down with Dr. Saundra Dalton-Smith, a board-certified internal medicine physician and renowned expert on the seven types of rest. Dr. Dalton-Smith shares invaluable insights on how companies can support their employees through effective work-life integration and burnout prevention strategies. As the real estate industry continues to evolve, we knew Dr. Dalton-Smith would be the perfect guest to speak to our Hustle Humbly listeners.

She offers practical tips on prioritizing the right kind of rest, particularly mental, emotional, and creative rest, which are essential for entrepreneurs. Tune in to discover how to apply these strategies and set yourself up for restful success as you navigate the changes in our industry. We’re confident that after listening to this episode, you’ll be inspired to implement her advice and embrace a more balanced approach to your work and life.

Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com. Learn more about Dr. Saundra at DrDaltonSmith.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

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By 2022 the number of Realtors peaked at over 1.6 million. In 2023 nearly 32,000 agents left the field. As the market has shifted and in some ways stalled out, many agents are looking to supplement their real estate earnings before they call it quits. In this chat we give you a huge list of potential side hustles that won’t pull your focus away from your real estate work, but will compliment it. 

The popularity of real estate careers can be attributed to flexibility, the love of houses or people, and oftentimes the ability to work part time. Many agents get their footing by easing into their real estate career while working part time and maintaining another job. In this episode we talk about the difference between working part time and full time as an agent and how to avoid possible problems and mindset pitfalls.

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2020 has been anything but what we expected, obviously! It’s time to take stock of the year and take the pulse of our business. Join us as we ask ourselves a series of questions designed to help you really think about the state or your business and how we can all improve mid-year.  We also talk about the importance of revisiting goals throughout the year and why only goal setting on January 1 just doesn’t work.

Giving our clients that little something extra is something we strive for, but how exactly can you do that? In this episode we keep it light for the holiday season and talk about some ways to go above and beyond for our clients. Good news too: lots of these ideas you can do for FREE! We start with the importance of good listening when it comes to anticipating your client’s needs and there is no shortage of practical ideas to add to your business. Whether it’s how you answer the phone or how you celebrate closing day, we got you covered! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

Standing out with your own agent resume is a must to attract buyers and sellers and we are going to walk you through how to do it! In this episode we are taking a close look at why you need a resume and how to create the best one to showcase yourself to potential clients. You may be surprised that simply having a resume will put you ahead of much of  your competition. We are sharing the stories of our first resumes and how they  have evolved over the years. Get ready to walk through our no stress resume worksheet live. We are giving you the  3 required sections you need on your resume, plus the 8 additional categories you can choose from based on your experience and what you want your clients to know about you. If you love this episode and want the step by step process to an amazing resume that we talk about on the show, you can grab 3 Day Resume at hustlehumblypodcast.com/resume. 

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Not every real estate transaction originates from happy circumstances and not every real estate client is a pleasure to serve. In today’s episode we discuss the types of transactions that require a little extra finesse and patience. Real estate transactions are emotional by nature and when you add in death, divorce, buyer’s remorse, anxiety and more, navigating the landmines can take up a lot of time and energy. Put on your therapist hat, because we are sharing tips for handling these difficult deals and difficult clients. What happens when a buyer is unhappy after closing? What about how you feel as an agent when your client cancels a contract? What should you do when there are multiple sellers giving you different instructions? We are answering all of your difficult deal questions. With a little extra TLC you can successfully get through these types of transactions without considering a career change at the end. 

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Communicating your value proposition as a Realtor is more important now than it has ever been before. As lawsuits pile up against the National Association of Realtors and the news cycle squarely takes aim at Realtors and their value, we want to remind agents and consumers why we are vital to real estate transactions. High level agents consistently providing value are the ones who will survive any market or industry changes. What exactly can you do to grow as a high level agent? From sharing your vendors to building relationships and possessing specialized market knowledge and more, we are sharing exactly what it means to be valuable to your clients. We aren’t just telling you what to say when a customer approaches you about your value, but what to actually DO to provide value.

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What in the world is a Realtor designation? What’s the point? Will this really help my business? Come get all of your designation questions answered in our typical honest conversation. We share what designations we have received and what the benefits are. There are a million different initials you can earn to stick behind your name and we talk about what they mean and how they can impact your career. Professional development and education go hand in hand and designations may just be the missing piece to your professional growth. 

We are so honored to have Carl Carter join us on this very important episode of Hustle Humbly where we cover Realtor safety. Following his mother’s tragic death, Carl started the Beverly Carter Foundation dedicated to the ideal that every agent goes home safe every day by providing scientifically based research, information, consulting, training, and support at no charge to every MLS, association, brokerage, and agent. Carl shares with us his mother’s story and gives tactical advice and tips on how other Realtors can keep themselves safe. 

DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we play a little game of “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you!

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Don’t kid yourself, if you are a working mom, many days it is just about surviving. Come hang out with us and hear where we struggle and where we have found success living that working mom life. Hopefully you can nod along and really hear us when we say to give yourself grace. We also tackle a mountain of parent questions. When should you bring the baby to work? How do you keep your house clean? When can you get the laundry done? What about those cute Pinterest crafts for teacher gifts? When should you ask for help? Can you really “do it all”? Grab a coffee and a cozy chair and come hang out for a bit.

Neither of us could believe we haven’t spent a whole episode just loving on buyers and the buying process! Here’s our look into what each of us do from first call to closing with our buyer clients(spoiler: we don’t do everything exactly the same). Most Realtors start their careers working with buyers and we hope to make those transactions a bit smoother and more systematized from the very beginning with the info in this chat. There is no better feeling than finding the right house for your buyer and helping them navigate the tricky process of turning that house into their home! Hear how we make that happen for our wonderful buyer clients!

It’s time we get focused on the most important event in the transaction, the closing! This is usually an exciting day when all of your hard work and the clients goals are realized. We talk about what happens at closings and how they may change in the coming years. We also cover some practical tips for tasks you can knock out while sitting at the closing table. Alissa even shares a health goal that is closing related! This episode has a few unbelievable stories and lots of information to help you prepare for your next closing. We hope this episode will be informative to agents and consumers alike!

If we had to go back to the beginning of our real estate business and start over from scratch, what would we change? Would we do anything the same? (Spoiler alert: we would) How much money would we want to get going? What tools would we utilize this go around? What about if we picked up and moved today being veterans in the business? How would we get our database up and running in a brand new place? We hope listening to us go through this hypothetical exercise will help you no matter where you are in your journey, but especially if you are brand new, about to get licensed, or making a move to a new area. We are sharing how to get immediate confidence in your business, what to focus on first, and how to prepare to launch your career. We are giving you the secrets of what we wished we did earlier, so YOU don’t have to wait to succeed. Join us for this chat and send us an insta DM or comment on Spotify and tell us something you would do differently if you started your career over again.                  

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Back again with more love for your database! This episode is a follow up to episode 9, What’s a Database and the How and Why You Should Work It. We keep the “touch” talk down to a minimum and dive into ways you can CONNECT with your people during the holiday season. We cover some of our methods of contact during this fun time of year while talking all things pie, Christmas card and much more. Tune in to hear some easy ideas to reach out and get your creative juices flowing!

Let’s take a trip down memory lane… back to a time when people picked up the phone and called other people for information. Oh, those were the days! But, wait! Those days aren’t long gone. They are still here! And in this episode we talk you through our best practices for converting a cold lead or sign call. What are the key questions you should ask? How do you get them to stay on the phone with you and start building your new relationship? What action step are you trying to get them to take at the end of the call? How do you follow up after you hang up? We cover all of this and more. If you plan to succeed in this career you’ll need to be able to carry on a conversation and we are giving you all the tips to help you get there!

What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else.

In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy.

You'll learn:

• How often to follow up with leads that are 2-3 months (or longer) away from buying or selling

• Simple, effective ways to stay in touch without annoying people

• How to organize and track your leads so no one falls through the cracks

• Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind

• How to stop feeling like you have to be best friends with every past client

If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it.

Key Quotes & Takeaways

💡 “You don’t have to be best friends with every client. You just have to provide a level of service that makes you unforgettable.” – Alissa

💡 “If you don’t follow up, you risk losing them to someone else. People don’t know you’re still selling real estate unless you remind them!” – Katy

💡 “Stop judging yourself. It doesn’t have to be perfect. Just reach out.” – Alissa

💡 “Following up isn’t about being pushy. It’s about being helpful, being present, and being a resource.” – Katy

Products Mentioned

• Trello (for organizing leads & pipeline)

• MLS alerts for seller follow-up

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We are back again with a list of FREE tools and activities you can be using right NOW to grow your real estate business. What are our favorite free technologies that we are using today? Where can we spend time to get the best results for the lowest cost? What’s the number one free resource that agents are constantly complaining about or avoiding altogether? We are digging in and sharing all the goods! From A.I. to good ole fashion spreadsheets we are covering a lot of ground. As the market slows for the winter and in response to market conditions, now is the time to audit our business spending and see where you can cut. The good news is there are lots of free tools available to us to keep our business running and growing even when we decrease our business spending!

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Today we welcome neurologist, Dr. Romie Mushtaq, author of The Busy Brain Cure, to share with us how to change our busy brains. 

You don't want to miss this amazing and eye opening chat with Dr. Romie Mushtaq. We are learning what it means to have a busy brain and getting tangible tips for taming our busy brains. Boundaries and self care are two important topics we discuss on the show and Dr. Romie, the self-proclaimed STEMinist in stilettos,  is taking that to the next level. She teaches us the key components of the brainSHIFT protocol and how using it will change our lives and brains for the better. We didn’t want our time with Dr. Romie to end! She even helped us set an intention for the year that we are excited to share! Join us for a transformational discussion with Dr. Romie Mushtaq!

Dr. Romie is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Evolution Hospitality, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" is being published by HarperCollins in January 2024. You can learn more at drromie.com or join the brainSHIFT movement @drromie on social media.

Take the Busy Brain Test for free:  https://drromie.com/busy-brain-test/

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Link to buy book on Amazon: click here

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It’s time for us to solve your real estate problems with a little podcast therapy! Join us for this recording of our Hustle Humbly Community live from April where we took our community members’ questions and struggles and talked through the mindset shifts and solutions that could make an improvement. We are tackling the mental game of being on the real estate roller coaster, prospecting and nurturing buyers that aren’t ready yet, dealing with being young and in a tough market, confidently sharing your worth, tuning out the noise and shiny objects especially as an agent with ADHD and so much more! No, we aren’t real therapists, but we will give you our best advice and talk through some of the challenges that we all face as we navigate a career in real estate!

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Are you actually working… or just feeling busy? 😬

There are so many things in real estate that make you feel productive but don’t actually lead to making money. A new logo? A fresh website? A perfectly curated Instagram feed? They might help, but if your bank account is running low, these probably aren’t the things you should be focusing on.

In this episode, we’re getting real about what distractions are stealing your time, what’s actually making you money, and how to stay focused on the right things.

We’re covering:

• The #1 real estate time waster (spoiler: it’s social media)

• How to tell if an activity is actually income-producing

• Why some agents stay “busy” but never get closings

• What’s really working for agents in our community

• The best (and easiest) ways to track your results

If you’ve ever wondered, Should I even be spending time on this?—this episode is for you. Let’s get rid of the distractions and start working smarter!

Key Quotes & Takeaways

💡 “There’s a difference between being busy and being productive. Just because you worked all day doesn’t mean you worked on the right things.” – Katy

💡 “You have to ask yourself—did I actually plant any seeds today that will make me money next quarter?” – Alissa

💡 “If you don’t know how your last 5 clients found you, you don’t know what’s working in your business.” – Katy

💡 “Stop worrying about the perfect website, email signature, or social media strategy. Just focus on talking to people.” – Alissa

💡 “Your results are hiding in the work you’re avoiding.” – Katy

Products, People & Previous Episodes Mentioned

• Google Business Profile (for free online visibility)

Canva (for social media & branding, if used efficiently)

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Are you the type of person that people want to tell their life story to? Or is it more difficult for you to get people talking and build real relationships? Join us for an in depth discussion on how to become approachable not only for clients but for anyone in your life. Surprisingly, you can improve your approachability and we will give you 5 tips to do so. We talk about using your unique vibe to attract your tribe and overcoming introvertedness. We also cover the importance of really listening and keeping in mind that everyone is different.

It’s right there in the intro, “stop comparing yourself and start embracing YOUR strengths”. You have likely heard us say this over and over again, but what are your strengths? And how do they apply to your real estate career? In this episode we chat about some of our own strengths and how they translate into our business. We also deep dive on some of the potential ways you can use your passions and hobbies as a determination for your specialties and niche. Are you a mom with no time for hobbies? Well, being a mom IS your strength! We talk about how to leverage it. Are you brand new and worried no one will work with you? Well, guess what?! Being new is also a strength and we will tell you why. Come enjoy this topic that just might help you stop focusing on others and really celebrate who YOU are! 

Doors are open now for Sarah Becker’s Master Your Money course! Friends of the podcast get $50 off with the code HH50!! Find out more here!

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It’s Christmas week, so we thought it was the perfect time for a light-hearted episode about some of our favorite things. We tackle everything from Christmas movies and family traditions to some of our favorite topics from the show. Kick back while you wrap presents and bake cookies and come join us in a fun conversation. We hope everyone is safe and healthy and enjoying this magical time of year. Oh, and if you are ready to learn more about one of Katy’s favorite things, Agent Systems 101, head over to www.agentsystems101.com.

With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?).

We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help.

Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm!

Tune in, take a breath, and let’s tackle this together! 💪

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Unfortunately it was way too easy to come up with a list of things agents do that we wish they wouldn’t. And full disclosure... we aren’t immune to struggling with some of the behaviors on the list. In this two part series we identify bad agent behaviors and habits this week and how to deal with them next week. Tired of running across those mean, crabby, negligent agents with a bunch of bad habits? Not sure if you may be doing any of these annoying things? This episode is for you!

Join us for an enlightening conversation with Chelsea Petersen of the Modern Agent Social Club. Chelsea takes us through tips on bringing your true self to social media so you can build the ‘know, like, trust’ factor with your sphere. We talk about how you can add in more of who you are to your message and build an audience that really relates to you. Chelsea gives some practical tips for using Facebook and Instagram and talks about how to get started on video in your social media. Alissa comes equipped with all of the questions you may be thinking if social media feels uncomfortable for you. Chelsea’s tips and philosophies are perfect for Realtors and entrepreneurs alike. Tune in to find out how to have fun while making social media work for you! Find Chelsea online at www.thechelseapetersen.com and Instagram @themodernliferealtor. 

In celebration of Mother’s Day let’s get together and give a little encouragement for the moms out there.  Whether you are a mom now, hoping to be one in the future or just want a little encouragement in general, this episode is for you. We are sharing our journeys as working moms including tips and some mindset advice. We dive in on scheduling and working parent logistics. How do we handle comparison and mom guilt? We are breaking it down. Come let us be your cheerleaders as we share stories and some of our favorite quotes. 

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When the market gets you down and you think you don’t have control, make your own luck! In this episode we debunk 3 real estate myths and give you the 9 D’s of real estate motivation. Can’t think of 9 reasons buyers and sellers get into even the worst market? Don’t worry we are telling you ours and giving you ideas for finding this type of business no matter what the market is doing. We are also tackling the myth that you can’t work your sphere when you are new to town. We are giving you tactical ideas you can use today to make your own luck as the new kid on the block. And lastly we cover what to do if your office is small and you think that means you can’t get training or leads. Let’s turn that unlucky situation around and make our own luck with these tips!

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The funny thing about being surrounded by Realtors is that you hear other agents constantly complaining about being slow and/or busy and at any given moment you could be one or the other. Talk about a bunch of Goldilockses. Truth be told, as the “busy” summer season approaches you may find yourself in either the too busy or too slow camp and if history is any indication you may be both at some point in the next few months. This episode is a great companion for both extremes. We are going to talk you through preparing for a busy summer season as well as what to do if you want to utilize a slow season to prepare for and ignite future growth. NOW is the time to be excited and motivated! Your mindset is the number one tool to survive summer regardless of the market! We can’t wait to hear your thoughts on this episode and find out what camp you are in. 

We also want to say a huge THANK YOU to our listeners! It is because of you that we hit 200 episodes this week and we are forever grateful that you are here and still finding value in the show. It has gone from a small passion project to a full blown mission to reach and help as many agents as we can and every time you share the show you join us in that mission. Here’s to 200 more!

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It’s time to take stock of our businesses and priorities and decide if we are living to work or working to LIVE!  As we move into the summer months where we are entering our busiest real estate season, it’s the perfect time to make sure we are adding in lots of life too! In this chat we talk about the benefits of having hobbies both mentally and physically. We are digging in on time and how to make sure you aren’t spending all your waking hours working in your business or taking care of someone else. Even if it’s just once a week we want you to add in more fun to your life. Working as a real estate agent is supposed to give you time flexibility that leads to the life you desire. We are breaking down why that doesn’t always happen and giving some ideas on how to bring more of what you want to do into your life.

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Living in a place with a Homeowners Association(HOA) comes with many pros and its share of cons. Whether you're a seasoned Realtor or a first-time HOA homebuyer, understanding HOAs is crucial. We'll explore what HOAs are, how they operate, and what you need to know before buying a property within an HOA community. We are sharing the financial obligations including assessments, dues, and fines. We will dig in on restrictions and what to look out for as an owner or buyer in an HOA run community. Listen in to hear the challenges of being on an HOA board, potential mismanagement of funds, and the reality of thankless board positions. Plus, we'll touch on the drama that often unfolds inside neighborhood Facebook groups. Come back in two weeks when we share real-life HOA stories and thoughts from our listeners! 

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Selling real estate is an exercise in problem solving and obstacle overcoming. Working with clients that are buying and selling at the same time take that to the extreme. In this conversation we get into all the dirty details on how to successfully navigate buying and selling a home AT THE SAME TIME. It’s a delicate dance, BUT it can be done, and we are ready to help. This episode will not only help agents but also will be perfect for consumers to listen to themselves. Get ready to move on up!

Happy 3rd Birthday, Hustle Humbly! It’s been 3 years and somehow we have never missed a Monday! In this episode we give a bit of podcasting behind the scenes. What is it like to podcast? How much time do we devote to the show? What did we need to learn in the beginning? What tools do you need to get started? We are ready to answer all the podcasting questions and even welcome a surprise guest to the studio. We hope this episode demystifies how a podcast comes to life and encourages anyone who’s ever thought about starting one to go ahead and do it!

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Do do do do da beep… goodbye? It’s time to hear how Alissa’s most recent flip project turned out. What had her stressed? Why didn’t her buyer buy the house and who actually did? Where did she find the property and how much did it cost to acquire it? We get into ALL the nitty gritty numbers of this house and even compare it with the last. We learn some valuable lessons about market shifts and pricing as well as Alissa’s final takeaways. Will there be another flip in the future? You’ll have to tune in to find out. Do do do do do do do do…

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You never get a second chance to make a first impression, right? We all know by now that buyers’ first impressions of your listing happen online, so your listing photos are THE most important marketing you will do! In this episode we talk about how sellers should prep for photos and what exactly happens on photo day. How many photos are enough? Do you need drone photos? Where do sellers and agents go wrong in their photos? We will answer all of these questions and more and tell a few funny photo storiews. If you haven’t seen the many websites and articles about MLS photos gone wrong, warm up your google machine and get ready for some solid laughs. It’s time for a chat full of actionable advice and a full list of listing photo do’s and don’ts!

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00:00 Intro

00:55 Start

01:40 Why do you need professional photos?

03:50 How to find a photographer?

06:00 Don’t over edit.

11:14 What happens when the photographer is there?

16:12 Before they leave the house checklist

31:11 How many photos?

33:30 Drone photos

34:10 Do you use video?

35:39 What order?

37:02 Do you label them?

39:44 Don’ts

44:45 !!REALLY GOOD STORY HERE!!

51:56 Toast

Who could have guessed the movie we would most often quote in reference to real estate would be “He’s Just Not That Into You”? As it turns out dating behavior parallels quite nicely to the situations we come across as agents.  The romantic comedy “He’s Just Not That Into You” gives a hilarious glimpse into the complexities of relationships. This dynamic can surprisingly mirror the interactions between real estate

agents and their clients. The world of real estate is filled with mixed signals, searching for signs, waiting for the phone to ring and the desperate need for honest communication. Join us for a fun chat about the movie that got Alissa through a break-up back in the day and continues to provide wisdom for our real estate businesses now. 

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The struggle is real. You know it. We know it. How do you stay consistent in a cyclical/seasonal business where you’d like a steady paycheck and a little less stress. Well, you’ve come to the right place! On this episode we discuss changes to behaviors and mindset issues that can put you on the path to consistency. It is possible and achievable with some small but CONSISTENT changes. And just for fun come find out what Hustle Humbly was almost named.

Cold feet and buyer’s remorse are real life problems that may take your real estate transaction from pleasant to painful in an instant. As a buyer, using your due diligence or inspection period to answer your questions and check every detail of the home is crucial. As an agent helping your buyers understand what they might want to check is just as important. The goal is for every person involved in the transaction to leave the due diligence period feeling confident and most importantly excited to move toward the purchase. Imagine a world with no last minute regrets, trying to get out of a contract, getting stuck with a mortgage you don’t want, or moving into a new home and feeling like you made a mistake. This episode will get into many parts of the home purchase and help buyers and agents check off the right boxes before they head to closing. And for our agent friends we have created a FREE email template to share with your buyers to make sure they are sure before it’s too late. 

Get your buyer’s “Make Sure You’re Sure” email template at hustlehumblypodcast.com/makesure.

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00:00 Start

01:52 Stucco

08:48 Existing contracts

11:30 Inspection vs. Due Diligence

27:10 Termite wall

28:40 Foundation Repair

31:03 New Home Warranty

34:24 Surveys

41:24 Insurance

46:55 Clue Report

48:05 HOA Rules

52:39 Deed Restrictions

1:05:06 Toast

Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them?

In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025.

We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn’t enough).

Tune in to hear:

• How the evolution of the market has impacted open houses

• What we tell sellers when they ask for an open house

• The safety concerns every agent should consider

• The biggest mistakes agents make when hosting

• Our checklist for a successful open house

• Why the right preparation can double your turnout

• How to use open houses to build relationships (and land listings!)

If you’re on the fence about open houses or just looking for ways to make them more effective, this one’s for you!

Key Quotes/Takeaways:

1. "Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy

2. "A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa

3. "Safety is my number one concern. It’s not about 'wasting' my weekend—it’s about being in a house alone with strangers." — Katy

4. "If you don’t prepare, don’t be surprised when no one shows up. A little effort makes all the difference." — Alissa

5. "An open house isn’t just about selling a house—it’s a chance to sharpen your skills, meet people, and grow your business." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 11 “Open House Tips”

• Email Templates 101

• Brand new Agent Open House Checklist for FREE here!

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This market is challenging to say the least. We felt like it was time to revisit this sellers’ market and how we need to prepare all clients, buyers and sellers, for what they will be experiencing. Being prepared and having a plan is crucial and we cover how to do that. We also get creative thinking about HOW to get new listings, so we can be part of the inventory solution. Let’s talk about what you should be looking for on social media to find new listings and what in the world is an orphaned neighborhood. This is a timely discussion on low inventory, which by all data and reports may be a thorn in the real estate world’s side for quite a bit longer.

Standing out in your real estate business using tools, best practices, and great customer service is the key to long term success!

You open your mailbox to find the third mailer this month from another one of your agent neighbors. UGH! You shake your head, drop it in the recycle bin and consider moving to a less saturated market. Then you start thinking maybe it’s time you sent a similar mailer, so you can compete. In this episode we save you the move and the wasted marketing dollars and give you real ideas for standing out from the crowd. We know there are a lot of agents out there, but none of them are you and lots of them leave quite a bit to be desired in the business department. Standing out may be easier than you think! Listen in to find out our top 9 ways you can stand out from the crowd that cost you nothing or at most the price of a stamp. And in the immortal words of Dr. Seuss, “Why fit in when you were born to stand out?”

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The real estate field is a dangerous one to work in and oftentimes our personal safety is an afterthought. We are so worried about losing the sale and keeping up with agents that will do anything to get a client that we let safety fall by the wayside. Maybe we never had a safety procedure in place to start with. In this episode we honor Realtor safety month with practical tips on staying safe as well as the stories of the most dangerous situations we have been in. This is an episode you can’t afford to miss. It just may save your life. Please visit beverlycarterfoundation.org/ if you’d like to make a donation to advance the Realtor safety work Carl Carter began after the passing of his mother, Beverly Carter.

Are you ready for a mindset check as we learn to embrace change in the real estate industry? Are you tired of the "Negative Nancy" narrative?  It's time to embrace change and ditch the what-ifs and complaining. In this episode, we're leaving behind the feeling of resistance and talking about the importance of focusing on our businesses, building systems, and staying confident amidst industry shifts.  We'll tackle toxic positivity, share stories from the trenches, and remind you why clients choose YOU.  We share how hundreds of our listeners responded to our survey asking how they are feeling and what this change looks like for them. Have buyers refused to sign buyer rep’s? Did the brokers do a good job of training and prep? Are agents looking for loopholes to go around new rules? We are answering all of these questions with help from you!

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One thing that seems to be common across the real estate industry is the shuffle of agents from one broker to another. Some agents stay put for years and years and others you find at a new broker more times than you can count. In this episode we go over reasons you should change brokers and reasons you should not. We also give you the two most important questions you need to ask yourself before making a broker change. Is it time for a change? Come listen and decide.

Join us on a deep dive into the wonderful world of mindset! We talk about how the comparison game leads us to mindset meltdown and tell great stories about how we reset our mindset when it gets out of whack. We give tactical advice on how we keep things in perspective and keep our positive mindset. We have lots of great quotes to share and we touch on goal setting or the lack thereof. Tune in to find out some of the positive voices in our life and see who we toast to this week!

Do you have a retirement plan? No? Well, you wouldn’t be alone. Being 1099 independent contractors many Realtors don’t. Alissa takes us through her investment journey as she plans for eventual retirement. We learn how she chose the rental homes she owns and what her biggest successes have been. Once you hear how quickly her rental account has grown and how well thought out her strategy is you are going to be ready to start saving that first 20% down payment!

Every great agent knows that the service providers they refer to their clients are hugely important to a successful real estate transaction. In this episode we interview one of our favorite local inspectors, Whit Green. Whit has been in the business over 4 years and really embraces technology and updating the inspection process. He shares with us some of his favorite gadgets, software and how he uses social media in his business. He helps us learn how to find a great home inspector and talks to us about the importance of home knowledge but also soft skills like communication and emotional intelligence. We learn about Whit’s background and why he got into home inspecting and what his business looks like today. Don’t miss this great conversation from an inspector’s perspective. Find Whit on Facebook, Instagram and Tiktok @WhitGreenHomeInspections.

Ever feel like a broken record when you are talking to your clients? Maybe it’s just the opposite: at a total loss for words when you come across a completely unrealistic seller with fake greenery covering every inch of their home? Well, in this episode we have you covered with some of our go-to real estate sayings. Words are powerful and having a good story, example, or saying in your back pocket is key to helping ease your clients mind or get them to take your advice. Over time we have developed helpful and impactful phrases that may be just what you need to get through to your clients. We also cover one of the phrases agents MUST stop using right away! Also, heads up: doors open to Agent Systems 101 March 24-30! All the info you need is at agentsystems101.com.

This is your go-to guide for agent-to-agent referrals! We are breaking down what agent referrals are, how they work, and the typical referral amounts you can expect. Discover the best strategies for sourcing referrals, from networking at conferences and classes to leveraging online communities and social media platforms. Learn why brokerage colleagues might not always be the best fit for referrals and how building a nationwide referral network could be a game-changer. Plus, we share insights from a listener's question on handling referrals, building an agent database, and managing commissions and paperwork. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you master the art of agent-to-agent referrals and grow your real estate business.

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If you do one thing to celebrate Veteran’s Day this year, let it be listening to this episode of Hustle Humbly. Our veterans have selflessly served our country and now we can return the favor by serving them. As our guest says today, “Realtors are the gate keeper’s to home ownership” and we need to take that seriously especially with our veterans. Our jaws were on the floor learning the ins and outs of VA home loans and debunking so many commonly accepted myths. We loved welcoming veteran and agent, Samantha Catterall and one of her lender partners, Liz Going. 

Liz Going is a Local Mortgage lender who has made it her mission to serve those who have served.  Liz has never served but comes from a family with a long military history including several family members who have served this country, and is passionate about being an advocate for her military borrowers in the marketplace. Liz has earned several VA accreditations including the Certified Veteran Mortgage Advisor title, and has become one of the top local VA lenders in the state of New Hampshire. Through advocacy and educational courses for real estate agents, Liz shares in an effort to promote Veteran Home Ownership in the state of New Hampshire and help bust the myths surrounding the VA loan.

Samantha Catterall, a true New Hampshire native, enlisted in the Vermont Army National Guard after high school, specializing in supply. With a degree in Business Administration and a flair for Interior Design, Samantha transitioned into real estate two and a half years ago. She is currently a Realtor with Keller Williams Coastal and Lakes & Mountains on the Legacy Group Team. Notably, half of her clientele are fellow veterans, a testament to her understanding and connection within the veteran community. Rooted in the Granite State, Samantha weaves her military discipline, education, and design sensibilities into a successful and community-focused real estate career.

Don’t miss our 5 days of deals this week! Visit hustlehumblypodcast.com/deals to find out more.

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Realtors NEVER run out of things to do. There are tasks and tasks for days! We spend a lot of time trying to come up with ideal days, task batches, planners, auto-schedulers, outsourcing and countless other strategies to make our work manageable. BUT, when’s the last time you stopped and thought about how often you should be doing each of the tasks in your business. Could it be we are overwhelmed with trying to keep up because we are quite literally doing some things too much? What about those tasks you avoid like the plague? You may be encouraged to hear you don’t need to do them as often as you thought. Join us this week as we get into the exact timing of how often you should be doing the different tasks in your business. 

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In this week’s episode we channel our inner Mary Poppins and give you a peek inside our staging bag of tricks. What are our favorite staging staples? How do we store them? (Hint: It’s not a seemingly bottomless carpet bag.) How do we treat vacant versus occupied stagings different? Come join us for a chat about one of our favorite topics: staging! Don’t forget: the doors open to Agent Systems 101 this week! You can find it at agentsystems101.com.

Managing real estate transactions shouldn’t feel like herding cats. That’s why we’re thrilled to introduce you to Reannah Glover, founder and president of the Real Time app! Reannah is a former top-producing Realtor who created this all-in-one transaction management tool to help agents and their clients stay organized, connected, and on track during every step of the buying or selling process.

If you’ve ever felt overwhelmed by juggling spreadsheets, CRMs, email templates, and multiple apps, this episode is for you. Real Time takes all the tools you need to manage your transactions and puts them in one streamlined platform.

Here’s what we’re covering:

• What is the Real Time app? An intuitive, Realtor-designed tool to manage transactions, clients, and vendors.

• How does it work? Track your transactions step-by-step and let clients follow their own progress (just like tracking a pizza delivery).

• Client-facing features: Your buyers and sellers get their own portal for documents, checklists, and vendor recommendations—even after closing.

• Why Reannah built the app: Her experience as a busy agent inspired her to create the ultimate tool for Realtors.

• Customizable templates: Use the Real Time default checklist, create your own, or start with the Hustle Humbly checklist pre-loaded into the app.

• Keep your database secure: Real Time will never sell your client data—period.

Whether you’re a new agent needing a simple way to manage transactions or an experienced pro looking for a better system, the Real Time app has something for everyone.

👉 Learn more and start your free 7-day trial: https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!

Key Quotes/Takeaways:

1. “If you can track a pizza, you should be able to track your real estate transaction.” – Reannah

2. “The Real Time app is like having a personal assistant for you and your clients in one place.” – Katy

3. “If you’re not following a checklist, I don’t feel sorry for you. You need one, and Real Time makes it easy.” – Reannah

4. “The goal is simplicity. Real estate is already stressful—your tools shouldn’t add to that.” – Alissa

5. “Your past clients aren’t just numbers; they’re your referral pipeline. The Real Time app helps you stay connected.” – Reannah

Products, People & Previous Episodes Mentioned:

1. Real Time App: Learn more and start your free 7-day trial at https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!

2. Hustle Humbly Checklist: Pre-loaded into the Real Time app for easy setup.

3. Vendor List Feature: Keep your preferred vendors handy and always accessible to your clients.

Dear Real Estate Santa, we have just a few things on our list…

Join us to find out what they are and then tell us yours on social media!

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Everything is… Awful?! A Real Estate Rant (with Purpose)

We’ve been your resident cheerleaders for almost 300 episodes—offering encouragement, positive vibes, and practical tips. But sometimes... you just need to vent. And today? We're taking a moment to do exactly that—professionally, of course.

In this episode, we’re laying it all out: the contracts that keep falling through, the sellers who are spiraling, the buyers ghosting after inspections, and the agents who just won’t communicate. The market feels off, and if you’ve been wondering whether you’re the only one questioning your sanity—spoiler alert: you’re not.

From real-life stories of canceled contracts that could’ve been saved (with just a tiny bit of cooperation), to stats that prove the cancellation trend is real, we’re spilling it all. We’re not giving up—we’re just giving ourselves permission to admit that this job is hard right now.

In this episode we’ll chat about:

• Why deals are falling apart after inspections (even when there’s nothing wrong)
  
  

• What happens when communication doesn’t happen between agents
  
  

• How to support your spiraling sellers without losing your own mind
  
  

• The surprising emotional toll of constant cancellations
  
  

• The importance of a strong pre-listing consultation (and making sellers do their homework)
  
  

• Buyer behavior in 2025: why everything feels more fragile
  
  

• Real-time stats on cancellation rates and why they matter
  
  

If you’ve had a seller cry, a buyer back out for no reason, or you’re just wondering if this is the twilight zone of real estate—this episode’s for you. We’re with you, we hear you, and we’re in the trenches right alongside you.

Products, People & Previous Episodes Mentioned:

• Episode 48: Taking Emotions Out of Real Estate
  
  

• Episode 169: When Your Listing Expires
  
  

• Episode 292: How to Keep Deals From Falling Apart
  
  

• Redfin January 2025 Cancellation Report: https://www.redfin.com/news/home-purchase-cancellations-january-2025
  
  

🔑 Key Quotes & Takeaways

“I woke up heavy, which I haven’t done in a long time.” – Alissa

“Buyers are out here treating contracts like optional RSVPs.” – Katy

“You can’t predict which repair item will be the one that kills the deal.” – Alissa

“You have to care about your clients, but you can’t carry the weight of the world.” – Katy

“Even a dumpster fire warms up something.” – Alissa (…kind of profound, actually)

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Here’s the episode so many of you have requested and been waiting for! Realtor life is so amazing, but can be overwhelming. There are too many things you ‘can’ be doing and sometimes it is hard to know where to start. This episode gives practical and tactical advice about exactly what you should be doing in the beginning of your career or when you are in a slow time. This advice should help you map out a plan to not just fill your days with busy work, but work that can put you in the right mindset and into situations that will foster success. Go listen and then get out there and make it happen!

You asked and we answered. And giggled. And were embarrassed. It felt like a great time to have a light episode requested by you! We put out the call to action to find out all of your burning personal questions and you delivered(maybe a little too much). We are tackling the hard hitting issues like pizza and fries plus our favorite vacation spots and skin care products. 🤣 Not to worry, we also get into marketing, taking risks, mom life, and burn out. If you are dying to know what Alissa’s most dangerous yet admirable activity was in high school, then this is the show for you. Want to know the karaoke story? Who married a twin? Or find out our real estate and husband pet peeves? What about dream jobs and childhood memories? Get ready to get to know us on a whole new level and maybe question some of our life decisions. If we weren’t already friends through the air waves before, we are definitely going to be there after this!

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There are hundreds of Facebook groups for Realtors and finding a good one can be a challenge. In this episode we share tips for choosing and participating in a Facebook group and give you the list of do’s and don’ts while you are there. Facebook groups can easily go wrong sucking up your time and leaving a negative impact on your mindset. We share why we took three years to start our own group and what rules and vibe we had to implement to make it work for us. As we make changes in our lives and businesses for the new year, it’s a perfect time to dive deeper into what culture you are consuming, including Facebook groups. And if you are looking for some real life examples of what happens in these groups we read through some posts and comments and give our own commentary!

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Agents get all hot and bothered about showing feedback or the lack thereof and it’s time to dissect this phenomenon. When will agents stop complaining and fussing about feedback in the Realtor groups? Probably never. In this episode we share our personal stance on feedback as well as how you can relieve some of the feedback stress with your sellers. What is good feedback? What are some best practices for your feedback requests? What does no feedback mean? It’s time to talk effing feedback. This week we also introduce a new special segment: The Flip Report!

What does hustling humbly mean to us? What about to you? In this episode we talk about our humble beginnings and what “hustle” looked like in the first days of our career versus now. We revisit what the word hustle has become in the entrepreneur space and read the best definition we have ever heard for hustle. Come hear how we feel about humility and where we struggle with this. Our listeners had some great definitions for “hustle humbly” and we share lots of those too! Agent Systems is back available this week. Visit agentsystems101.com to learn more!