How To Start, Grow and Monetise Your Podcast (Pod School)

In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall answer burning listener questions about podcast success, sponsorships, and finding your niche. Discover actionable tips on how to stand out in a crowded market, pitch to dream sponsors like Barclays, and define success beyond downloads. Learn why niching down helps build a loyal audience and how to align your podcast with the goals of major brands.

Whether you're new to podcasting or scaling your show, this episode offers tactical advice to help you grow your reach, attract sponsors, and deliver high-value content.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to define what podcast success means to you.

• The importance of niching down to stand out in a competitive market.

• Proven tips to attract dream sponsors and align your podcast with top brands.

• Why your podcast episode length matters and how to get it just right.

• Strategies for building your target audience and maintaining engagement.

Key Takeaways:

1. Podcast Success is Subjective: Define your goals—whether downloads, sponsorships, or meaningful conversations.

2. Dream Sponsors: Research brand campaigns and tailor your content to align with their messaging.

3. Niche Wins: Going hyper-specific within a broad category can help you build a loyal audience faster.

4. Optimal Podcast Length: Deliver value first; your episodes should be as long as necessary to keep the audience engaged.

5. Content Strategy: Your podcast must resonate with your ideal listener avatar. Understand their needs and preferences to craft standout episodes.

Recommended Tools & Resources:

• Facebook Ads Library: Research brand ad strategies for sponsorship alignment.

• Apollo.io: Tools for finding key decision-makers within target companies.

• ChatGPT/AI Tools: Reverse-engineer content based on current brand campaigns.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast success, how to attract podcast sponsors, podcast sponsorship tips, podcast niche strategy, podcast monetization, how to find a podcast niche, podcast growth tips, best podcast episode length, podcast community building, podcast sponsorship pitch, content strategy for podcasters, dream podcast sponsors, podcast listener engagement, podcast marketing strategy, top podcast tools

Consistency is key when it comes to podcasting success. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down everything you need to know about podcast frequency and why maintaining a regular release schedule is critical for growth, audience engagement, and listener retention.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• Podcast Frequency & Consistency: How regular releases impact download numbers and audience engagement.
• Commitment to Schedules: Why bi-weekly is the minimum and weekly releases deliver the best results.
• Content Strategy for Beginners: The advantages of starting with a series format to build momentum.
• Choosing Release Days: How download patterns show Mondays to Thursdays drive the most engagement.
• Batch Recording & Multiformat Content: Tips for creating efficiency in your production process.

Key Takeaways:

1. A consistent release schedule builds trust and keeps your podcast at the top of listener feeds.
2. Batch recording is the ultimate hack for sustainable podcasting.
3. Avoid releasing episodes on weekends to maximise reach and downloads.
4. Series-based formats allow flexibility while maintaining consistency.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

By implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀

In this show, we discuss:

In this show we discuss: Podcast frequency, consistent podcast schedule, podcasting tips for beginners, how often to release a podcast, podcast audience engagement, batch recording podcasts, podcast series strategy, best days to release a podcast, growing podcast downloads, podcast content planning.

Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones.

Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Define Podcast Success: Understanding personal and professional goals.

• Beyond the Numbers: Why engagement and impact often outweigh download stats.

• The Power of Niche Podcasting: Real-world examples of success through focus.

• Strategies for Improvement: Tips on consistency, meaningful conversations, and better content.

• Monetization and Opportunities: Creative ways to leverage your podcast for business success.

Key Takeaways:

1. Podcast success is subjective—define what it means for you.

2. Focus on building relationships and creating meaningful content over chasing numbers.

3. Consistency and engagement are key to growing your podcast audience.

4. Don’t be afraid to dream big; use your podcast as a tool to open doors.

5. Improvement is more important than scale—get better before getting bigger.

Recommended Tools & Resources:

• Buzzsprout: A reliable hosting platform for seamless distribution.

• Libsyn: An established RSS hosting solution for podcasts.

• Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters.

• Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience

The podcast industry is more competitive than ever, and short-form content has emerged as the most effective marketing tool for organic podcast growth in 2025. In this episode of How to Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt break down the strategies that have helped podcasts grow from 5,000 to 60,000 downloads per month using TikTok, YouTube Shorts, Instagram Reels, and Spotify Clips.

They discuss how leveraging bite-sized content can help attract new listeners, build brand awareness, and drive engagement across multiple platforms. Whether you're a new podcaster struggling to grow or a seasoned creator looking for fresh marketing hacks, this episode is packed with actionable insights to take your show to the next level.

What You'll Learn in This Episode:

• How short-form content fuels podcast discoverability

• The power of repurposing one clip across multiple platforms

• Why social proof and user-generated content drive engagement

• How TikTok, YouTube Shorts, LinkedIn, and Instagram Reels can increase your podcast's reach

• How to structure short clips for maximum impact and virality

Key Takeaways:

1. Short-form content is the most effective organic marketing strategy for podcasts in 2025

2. Posting one 60-second clip can boost downloads and listener engagement

3. You must spend as much time promoting your podcast as you do creating it

4. Platforms like Spotify, TikTok, YouTube, and Instagram reward short, engaging clips

5. Listeners are now consuming podcasts in bite-sized clips—use this to your advantage

Recommended Tools & Resources:

• Opus Clip & Descript – AI-powered tools to automate short-form video editing

• CapCut & Canva – Create engaging video captions, thumbnails, and branding

• VidIQ & TubeBuddy – Optimise YouTube Shorts for better reach

• Otter.ai – Convert podcast audio into short-form, caption-ready content

• Spotify Video Clips – Learn how to add short videos to your podcast on Spotify

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast growth, podcast marketing, short-form content, TikTok for podcasts, YouTube Shorts, Instagram Reels, LinkedIn video, podcast promotion, how to grow a podcast, podcast tips, podcasting strategies, podcast audience growth, podcast clips, social media marketing, podcast discoverability, repurposing content, content marketing, podcasting in 2025, podcast monetization, organic podcast growth, best podcast marketing tips, podcast success, podcast branding, short-form video strategy, YouTube podcasting, Spotify podcast growth, TikTok algorithm, video marketing for podcasts, podcast editing tips, podcast engagement, viral podcast clips, maximizing podcast reach

Making your podcast accessible on major platforms like Spotify and Apple Podcasts is the first step to global reach. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down the exact steps to set up your podcast for seamless distribution.

Whether you’re new to podcasting or looking to optimise your setup, this episode provides everything you need to know about using RSS platforms, integrating with Spotify and Apple, and ensuring your podcast reaches its audience wherever they listen.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How RSS Feeds Work: The role of hosting platforms like Libsyn, Buzzsprout, and Podbean in distributing your podcast.

• Setting Up on Spotify: The simple steps to manually link your RSS feed for smooth integration.

• Apple Podcasts Integration: A detailed walkthrough for creating an Apple Podcasts Connect account and linking your show.

• Challenges and Solutions: Common hurdles and how to overcome them with ease.

• Best Practices for Global Reach: Tips for building a strong foundation for podcast distribution.

Key Takeaways:

1. Your RSS feed is the backbone of podcast distribution—set it up correctly for effortless updates.

2. Platforms like Spotify and Apple Podcasts have different linking requirements; understanding them is key.

3. The process might seem daunting, but it’s a one-time setup that unlocks global reach.

4. Resources like Pod School can provide live training and support to help you through the setup.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget

In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive into the world of podcast SEO and keyword optimization to help your podcast get discovered.

This episode is bought to you by POD SCHOOL, the ultimate free community for serious podcasters!

Learn actionable tips on integrating relevant keywords, optimising show descriptions, and leveraging transcripts to rank higher on platforms like Spotify, Apple Podcasts, and Amazon Music. If you’re serious about growing your audience and maximising your podcast’s visibility, this episode is packed with practical SEO strategies for podcasters.

• How to Choose the Right Keywords for Your Podcast
• Learn how to use tools like Google Trends, Uber Suggest, and YouTube auto-fill to identify trending and relevant keywords for your podcast.
• Best Practices for Keyword Integration
• Discover how to naturally integrate keywords into your episode titles, descriptions, and show notes without sounding spammy.
• SEO for Podcast Platforms
• Uncover the secrets of optimizing your overall show description and leveraging podcast hosting platforms like Libsyn, Buzzsprout, and Podbean for SEO.
• Using Transcripts to Boost SEO
• Find out how platforms like Otter.ai can help you create transcripts that improve accessibility and searchability for your podcast.
• Retention Metrics & Podcast Growth
• Learn why listener retention and engagement are becoming increasingly critical for podcast discoverability.

1. Podcast SEO Basics: Why keywords and organic search are crucial for podcast growth.
2. Keyword Research Tools: Using ChatGPT, Uber Suggest, and Google Trends for better keyword strategies.
3. Optimizing Episode Titles and Descriptions: Writing engaging, keyword-rich titles and descriptions.
4. Transcripts for Accessibility and SEO: How transcripts can increase your podcast’s visibility.
5. Audience Retention Strategies: Understanding how retention impacts rankings and future discoverability.

• 50% of podcasts are found through organic search, so optimizing your podcast is essential.
• Small changes, like improving show notes or adding transcripts, can lead to big SEO wins.
• Consistency in keyword usage across all platforms ensures maximum audience reach.

If you found this episode helpful, share it with someone who’s ready to level up their podcast SEO. For more insights and tips, join our free community at Pod School – the ultimate platform for serious podcasters.

By implementing the strategies discussed in this episode, you’ll have everything you need to grow your podcast audience and rank higher on podcast platforms. 

Welcome to this very ever episode of 'How To Start, Grow, and Monetise Your Podcast' hosted by Alex Chisnall and James Burtt.

This show is designed to help you turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who’ve launched 400+ top-charting podcasts—as they share practical, no-fluff steps to build, grow, and monetise your show. Each episode delivers actionable tips on gear, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.

Perfect for entrepreneurs, creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for even more resources, webinars, and support.

Available on Apple Podcasts, Spotify, Amazon Music, and more.

For more information and to join the World’s No.1 free community for  podcasters, head to https://tinyurl.com/joinpodschool

In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall unpack the power of setting clear and actionable podcast goals. They delve into the importance of SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and how they drive focus, growth, and long-term success. 

Using real-world examples, they illustrate how having a clear listener avatar and defined objectives can transform your podcasting journey. From achieving chart-topping success in record time to monetizing with targeted strategies, this episode offers invaluable insights for podcasters at any stage. 

Whether you're launching your first episode or looking to scale, this conversation will inspire you to take your podcast to the next level.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to set SMART goals for your podcast and why they matter.

• The importance of understanding your ideal listener avatar.

• Real-life examples of podcast success through goal-setting.

• Strategies for monetization and creating a sustainable content model.

• How to stay motivated during challenging times.

Key Takeaways:

1. SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals ensures clarity and direction.

2. Know Your Listener Avatar: Identifying your ideal audience, like "Johnny" in this episode, helps tailor content and strategy.

3. Monetization Planning: Define your financial goals and reverse-engineer your strategy to achieve them.

4. Consistency is Key: Even in tough times, clear goals keep you focused and committed.

5. Niche Wins: A hyper-focused podcast can create massive impact with a smaller, targeted audience.

Recommended Tools & Resources:

• SMART Goals Framework: A proven model for goal-setting.

• Content Calendars: Plan episodes to align with your objectives.

• Podcast Hosting Platforms: Tools to track metrics and audience growth.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast goals, SMART goals for podcasters, podcast monetization strategies, ideal listener avatar, podcast success tips, podcasting for beginners, grow your podcast, podcasting strategies, podcast niche, how to monetize a podcast, consistent podcasting tips, podcasting advice 2024, podcast community building, podcast content strategy, podcast marketing tips, podcast chart success, build a podcast audience, podcasting tools and resources

Welcome to another episode of How to Start, Grow, and Monetise Your Podcast!

Join Pod School, the #1 community for podcasters.

This episode is packed with actionable insights to help you find the perfect niche for your podcast - whether you're looking to boost your brand, build authority, or simply share your passions with the world.

• Why Finding a Podcast Niche is Essential: Discover why getting specific in your podcast niche can skyrocket your reach and authority, especially in a crowded space.
• Passion vs. Expertise Exercise: Learn a simple, effective exercise to uncover topics that blend your passion with your expertise. Perfect for honing in on a niche that you'll love talking about for years to come.
• Niche of a Niche Strategy: Understand the importance of narrowing down your topic—think "vintage BMWs" instead of just "cars"—to attract a dedicated audience.
• Defining Podcast Success: Explore how to define your unique version of success, whether that's landing consulting gigs, building brand authority, or simply growing a loyal audience.
• Practical Tools & Tips: Leverage tools like Google Trends, AnswerThePublic, and ChatGPT to pinpoint trends and audience needs within your expertise.

Key Takeaways:

• There’s “Riches in Niches”: The more specific your niche, the better your chances of creating meaningful connections with a dedicated audience.
• Match Passion & Expertise: Use our practical exercise to discover topics you’re both passionate and knowledgeable about, ensuring you’ll enjoy creating content long-term.
• Know Your Podcast Goals: Define what success looks like for your podcast to stay focused and evaluate your growth effectively.

Resources Mentioned:

• Pod School: Join the free Pod School community for access to guides, blueprints, and webinars with podcasting experts. Perfect for content creators serious about growth and monetisation. Join Pod School here!

In This Show We Cover:

Podcast niche discovery, How to find podcast topics, Podcast niche ideas, Building a podcast audience, Podcasting tips for beginners, How to monetize a podcast, Podcast for business growth, Starting a podcast for brand authority, Pod School community

In this episode of Start, Grow & Monetise Your Podcast, hosts James Burtt and Alex Chisnall dive deep into the debate of evergreen vs. timely podcast content and how you can strategically craft episodes that continue to attract listeners long after their release. They explore news jacking, SEO optimisation, and the impact of trending topics on podcast growth. Using real-life examples, including Daniel Priestley’s podcast resurgence, they discuss how evergreen content can provide consistent discoverability while timely content can create short-term spikes. Plus, they share expert insights on repurposing past episodes, maximizing content longevity, and hacking the podcast algorithm for sustained visibility.

Whether you’re a new podcaster or a seasoned pro, this episode will teach you how to balance short-term trends with long-term growth strategies—without making your content irrelevant in a few months. Don’t miss this essential conversation on how to create timeless podcast content that keeps working for you! 

What You'll Learn in This Episode:

• The difference between evergreen and timely podcast content

• How news jacking can boost short-term traffic but fade quickly

• Why evergreen content can keep attracting new listeners for years

• How to repurpose old podcast episodes for fresh engagement

• The importance of SEO and keyword tracking for sustained growth

• How algorithms on Apple Podcasts, Spotify, and YouTube impact discoverability

• Why avoiding time-stamped content can boost longevity

Key Takeaways:

1. Evergreen podcast content remains relevant and searchable long after release.

2. Timely content (news jacking) can drive big spikes but fades quickly.

3. Avoid excessive timestamps to ensure your content stays fresh.

4. Reusing past episodes and clips can give content a second life.

5. SEO-friendly podcast titles improve searchability.

6. Balancing both content types ensures short-term and long-term audience growth.

7. Algorithm hacks can help push your content to wider audiences.

Recommended Tools & Resources:

• SEO & Content Tools: Google Trends, Ahrefs, VidIQ, TubeBuddy

• Analytics Platforms: Apple Podcasts Connect, Spotify for Podcasters, YouTube Analytics

• Repurposing Content: Descript, Opus Clip, Canva

• Keyword Tracking: Chartable, Podchaser, SEMrush

• Content Planning: Notion, Trello, Airtable

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast growth, podcast content strategy, evergreen content, timely content, podcast marketing, podcasting tips, podcast SEO, how to grow a podcast, podcast promotion, podcast audience growth, podcast monetization, podcast clips, repurposing content, podcast engagement, podcast strategy, podcasting for beginners, YouTube podcast, Apple Podcasts, Spotify podcast, podcasting trends, news jacking, SEO for podcasts, podcast branding, podcast analytics, podcast discoverability, content repurposing, podcast best practices, increasing podcast downloads, podcast listenership, podcast marketing hacks, podcast visibility, podcast algorithm, growing a podcast audience, podcast retention, podcast success, podcast clips for social media, podcast promotion tips, podcast YouTube growth, podcast social media strategy

Are you ready to take your podcast to the next level? In this episode, James Burtt sits down with David 'Ledge' Ledgerwood from Listen Network to uncover the secrets of podcast promotion through paid media. From leveraging the PESO model (Paid, Earned, Shared, Owned) to targeting niche audiences with precision, Ledge shares actionable strategies that can lift your podcast’s visibility and downloads.

With over a decade of podcasting experience, he breaks down the key tactics for using paid media, retargeting, and audience intelligence to fuel sustainable growth. Whether you’re a budding podcaster or a seasoned creator, this episode offers invaluable insights into maximising your reach while optimising costs. Don’t miss out on learning how to turn your podcast into a marketing powerhouse!

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• The importance of paid media in podcast promotion
• How the PESO model boosts podcast visibility
• The art of using retargeting to engage the right audience
• Why downloads are a key metric and how to track them effectively
• Tips for using podcast display ads, LinkedIn sponsorships, and YouTube ads

Key Takeaways:

• Paid media amplifies your podcast’s reach and ensures it gets in front of the right audience
• Leverage the PESO model to balance organic efforts with targeted paid campaigns
• Retargeting allows you to convert casual listeners into loyal fans
• Use audience intelligence to track and refine your promotion strategies
• Strategic partnerships and sponsorships thrive on precise audience data

Recommended Tools & Resources:

• Listen Network: Advanced tools for podcast promotion and audience tracking
• Google Display Network: Cost-effective targeting for niche audiences
• LinkedIn Ads: Ideal for B2B podcast promotion

• YouTube Outstream Ads: Maximise visibility through keyword-based targeting

• Landing Pages with Retargeting: Enhance retention and gather actionable data

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

Instagram: @podschool

TikTok: @podschool.community

YouTube: @stargrowmonetiseyourpodcast

LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

Podcast promotion strategies, paid media for podcasts, PESO model podcasting, podcast audience targeting, podcast advertising tips, retargeting for podcasters, LinkedIn podcast ads, YouTube podcast promotion, podcast growth tips, audience intelligence tools, podcast marketing strategies, podcast ads, podcast audience growth, niche podcast promotion, podcasting success tips, podcast SEO, podcast ad campaigns, podcast visibility strategies, podcast discoverability

Are you struggling to grow your podcast audience and unsure what’s actually working? In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt share the essential audience growth strategies every podcaster needs in 2025. From understanding your analytics to using platform-specific strategies and content format testing, this episode is packed with actionable insights that will help you attract, retain, and engage the right listeners.

Whether you're just starting or looking to scale, these proven tactics will help you break through the noise and build a podcast that grows consistently. Learn how to leverage platforms like Spotify, Apple Podcasts, and YouTube—and use data-driven decisions to improve every part of your show.

What You'll Learn in This Episode:

• How to use podcast analytics to understand your audience

• YouTube vs. Spotify vs. Apple Podcasts: Key differences and tactics

• Why solo episodes, guests, and panels perform differently

• How to test and measure content effectiveness

• Leveraging Spotify for Creators and YouTube Shorts for discoverability

• The hidden power of numeric-based episode titles

• Monthly tracking habits that separate hobbyists from pros

Key Takeaways:

1. Regular monthly data reviews = smarter podcasting

2. Repurpose video & audio content for long-term growth

3. Platform-specific strategies yield better engagement

4. Use numeric titles to increase download rates by 25%

5. YouTube's audience skews vastly different from audio listeners—optimize accordingly

Recommended Tools & Resources:

• Spotify for Podcasters – Discoverability clips + analytics

• YouTube Beta Testing Tools – A/B test your thumbnails

• Captivate.fm – Podcast hosting with cross-platform analytics

• Canva or Figma – Design high-converting episode art

• Google Sheets – Track monthly growth & test results

• ChatGPT – For content ideation & summarisation

• Descript – Repurpose clips for social

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast audience growth, how to grow a podcast, podcast marketing 2025, Spotify for creators, YouTube podcast strategy, podcast analytics tools, podcasting tips, podcast discoverability, content repurposing, podcast growth hacks, podcast SEO, best podcast platforms, podcast engagement, podcast formats, how to start a podcast, grow podcast audience, podcasting for business, podcast marketing strategy

Understanding podcast analytics is crucial for sustainable growth and monetization. In this episode, Alex Chisnall and James Burtt break down the most important podcast metrics you should be tracking, from download numbers and subscriber growth to average consumption time and audience retention. They also reveal how platforms like Apple Podcasts, Spotify, and YouTube provide detailed analytics and how you can leverage them to increase engagement, secure sponsorships, and refine content strategy. 

The conversation highlights how ad frequency can impact audience loyalty, why numeric titles can boost downloads by 25%, and why setting data-centric goals (such as 10% monthly growth) is the key to long-term podcast success. If you're looking to optimise your podcast and make informed decisions based on actual data, this episode is packed with actionable insights.

What You'll Learn in This Episode:

• The top podcast metrics that truly matter

• How average consumption time impacts monetisation opportunities

• Why retention rates and watch time dictate content strategy

• The role of numeric titles in increasing downloads by 25%

• How too many ads can kill audience engagement

• Why monthly analytics reviews help optimise your podcast

• The difference between podcast metrics on Apple, Spotify & YouTube

• How to use audience data to attract sponsors and advertisers

Key Takeaways:

1. Track your average consumption rate – It’s more important than total downloads

2. Analyse audience retention rates to keep listeners engaged for longer

3. Avoid ad overload – Too many ads can drastically reduce listener retention

4. Use numeric-based episode titles to boost downloads by 25%

5. Look beyond podcast metrics – Social media growth & email signups also matter

6. Make data-driven content decisions – Identify topics that resonate with your audience

7. Set a 10% monthly growth goal to steadily build your listener base

Recommended Tools & Resources:

• Apple Podcasts & Spotify for Podcasters – Essential analytics tools for tracking downloads, retention, and consumption time

• YouTube Studio Analytics – Crucial for tracking video podcast performance and watch time

• Captivate, Libsyn & Buzzsprout – Hosting platforms with in-depth podcast analytics

• Podcast SEO Strategies – Optimising metadata and descriptions to increase discoverability

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast growth, podcast metrics, how to grow a podcast, podcast analytics, podcast engagement, podcast listener retention, podcast monetisation, best podcast metrics, podcast download numbers, Apple Podcasts analytics, Spotify for Podcasters, YouTube podcast strategy, increasing podcast subscribers, podcast watch time, podcast retention rate, podcast content strategy, podcast SEO, podcast marketing tips, podcast audience insights, podcast performance tracking, podcast advertising impact, podcast revenue growth, podcasting for beginners, podcast sponsorships, podcast data analysis, best podcast hosting platforms, podcast optimization, how to monetize a podcast, podcast promotion strategies, podcast branding, increasing podcast listeners, podcast insights, podcast success tips

Unlock the secrets of getting PR for your podcast in this insightful episode of Start, Grow and Monetise Your Podcast! Alex Chisnall and James Burtt dive into actionable strategies to secure earned media coverage, build credibility, and attract new listeners.

From leveraging regional relevance to crafting the perfect press release, this episode is packed with tips to help your podcast gain visibility and authority. Whether you’re just starting or looking to scale, this episode will guide you through practical steps to use PR as a powerful growth tool.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

The difference between owned and earned media—and why earned media matters

How to create PR pitches that grab journalists’ attention

Tips for leveraging awareness days and niche publications

The value of guest appearances on other podcasts for exposure

Real-world examples of PR success stories from podcasters

Key Takeaways:

Owned vs. Earned Media: Understand the unique credibility boost of earned media

Crafting Irresistible Pitches: Make your content regionally relevant and easy to use

Awareness Days: Use thematic days to align your podcast with trending topics

Podcast Guesting: Appear on other shows to gain listeners already engaged in the medium

PR Persistence: Follow up with journalists and make their job easier for better results

Recommended Tools & Resources:

Google Press Release Templates: Simplify your pitch creation

Pod School: A free community for podcast makers offering tools and resources

PodStatus: Track your podcast’s rankings and reviews worldwide

Awareness Day Calendars: Find trending days to align with your podcast’s content

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

Instagram: @podschool

TikTok: @podschool.community

YouTube: @stargrowmonetiseyourpodcast

LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting tips, how to get PR for podcasts, podcast growth strategies, PR for podcasters, how to pitch journalists, podcast promotion tips, podcast guest strategies, media coverage for podcasts, earned media tips, podcast visibility, podcasting tools, how to grow your podcast, podcast PR success, podcast community tips, Pod School tips

Can You Start a Podcast for Free? YES! 

Wondering if you need a big budget to start your podcast? Spoiler: You don’t! In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down how to create a podcast without spending a dime. From recording with your phone to using free hosting platforms, this episode is your guide to launching your dream podcast on any budget.

Whether you’re just starting or looking to cut costs, this episode is packed with actionable tips to help you start now and perfect later.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Record for Free: Using mobile apps, Zoom, and Riverside for cost-effective podcasting.
• Free Hosting Options: Platforms like Spotify for Podcasters and Anchor explained.
• Budget-Friendly Equipment: From clip-on mics to affordable alternatives like Blue Yeti.
• Editing and Artwork Hacks: Leverage free tools like CapCut, Canva, and AI for polished episodes.
• 🔥 When to Invest: Smart upgrades to grow your podcast over time.

Key Takeaways:

1. You CAN start a podcast for free—but planning and quality content are key.
2. Free tools like Riverside and Anchor are great for beginners.
3. Batch recording saves time and helps maintain consistency.
4. Invest in affordable upgrades as your podcast grows.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

With these tips, you’ll have everything you need to launch your podcast without breaking the bank. Get started today and watch your podcast journey unfold! 🌟

In this show, we discuss:

In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget.

Think you need millions of downloads to make money from podcasting? Think again! In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive deep into how to monetise a small podcast audience effectively. Whether you’re a niche podcaster, industry expert, or content creator, this episode breaks down real-world strategies that have helped small podcasts turn into profitable businesses. 

From securing high-value sponsorships and selling digital products to leveraging subscription models and YouTube monetisation, we explore actionable ways to generate revenue—no matter the size of your audience. Tune in now and start building a sustainable income from your podcast today!

What You'll Learn in This Episode:

• How to define your financial goal for podcast monetisation

• Why a small, engaged audience can be more valuable than mass reach

• The power of niche sponsorships—even with less than 10K downloads per month

• Monetisation strategies beyond sponsorships: digital courses, masterminds, and paid content

• Why YouTube & Spotify Premium payouts can be a game-changer for podcasters

• How to create a step-by-step monetisation funnel for your podcast

Key Takeaways:

1. Set a financial goal – Understand how much money you need to cover costs & earn a sustainable income

2. Leverage your niche – Even a small audience can attract high-paying sponsors if they’re industry decision-makers

3. Monetise beyond ads – Digital products, courses, and mastermind programs provide recurring revenue

4. Track audience engagement – Know your numbers (downloads, social reach, retention) to pitch brands effectively

5. Experiment with paid models – Subscription-based podcasting and exclusive content can boost earnings

Recommended Tools & Resources:

• Spotify for Podcasters – Monetise through Premium subscriptions

• YouTube Partner Program – Earn ad revenue from your podcast videos

• Kajabi / Teachable – Build and sell digital courses to your audience

• ConvertKit / Mailchimp – Email marketing tools to nurture potential buyers

• Fiverr / Canva – Affordable branding and design tools for your podcast

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

Podcast monetisation, small audience podcast, niche podcast sponsorships, podcast revenue, digital products for podcasters, podcast marketing, how to make money podcasting, podcast ads, podcasting business model, YouTube podcast monetization, Spotify podcast earnings, passive income for podcasters, podcasting tips, podcast growth, podcast audience engagement, podcasting for beginners, podcasting strategies

Building a successful podcast starts with a solid structure. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to creating a winning podcast format that keeps your audience hooked and engaged. Learn how to craft a podcast with clear intros, engaging main content, and memorable outroductions while seamlessly integrating sponsorships and signature segments.

Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights to elevate your podcasting game.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• The essential elements of a winning podcast structure, including introductions, main content, and outroductions.

• How to seamlessly integrate sponsorships into your podcast with pre-roll, mid-roll, and post-roll placements.

• The value of consistent segments like signature questions or recurring themes for audience engagement.

• Strategies to test and refine your podcast format for improved listener retention and growth.

Key Takeaways:

1. Consistency is Key: A structured and predictable format is crucial for building and retaining an audience.

2. Use Clear Signposts: Guide listeners through your podcast with introductions, transitions, and defined segments.

3. Effective Ad Placement: Mid-roll ads often perform best, especially when integrated as advertorials.

4. Signature Segments Work: Unique and recurring segments make your podcast memorable and easier to promote.

5. Test and Iterate: Regularly experiment with new features and use analytics to refine your content.

Recommended Tools & Resources:

• Podcast Hosting Platforms: Libsyn, Buzzsprout, Podbean – for setting up your podcast and managing RSS feeds.

• Editing Software: Audacity (free) or Adobe Audition – for polishing your episodes.

• Recording Equipment: Zoom H6, Blue Yeti Microphone – affordable yet professional recording gear.

• Marketing Tools: Canva for graphics, Hootsuite for social media scheduling.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast structure, a well-crafted story, leverage structured formats, compelling sponsorship messages, consistency, importance of data-driven decisions, podcast improvements

Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who’ve launched 400+ top-charting podcasts—as they share practical, no-fluff steps to build, grow, and monetise your show. Each episode delivers actionable tips on gear, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.

Perfect for entrepreneurs, creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for even more resources, webinars, and support.

Available on Apple Podcasts, Spotify, Amazon Music, and more.

For more information and to join the World’s No.1 free community for  podcasters, head to https://tinyurl.com/joinpodschool

Why Podcasting is a Powerful Tool for Building Brands and Businesses

Are you ready to transform your brand and business through podcasting? In this episode, hosts James Burtt and Alex Chisnall unpack the vast potential of podcasting as a tool for brand growth and customer engagement. With their combined experience of launching over 400 successful podcasts—98% of which have hit iTunes top charts—James and Alex are here to share insider tips and actionable steps for anyone looking to dive into podcasting and make it impactful.

Episode Highlights:

• Podcasting’s Untapped Potential: Discover why podcasting is a “blue ocean” for content creators, with only 380,000 shows released monthly versus the 400 million global listeners. James and Alex break down the stats to show why now is the ideal time to start.
• Creating Content That Converts: Learn how to move from making content for the sake of it to crafting podcasts that build brand loyalty, engage listeners, and ultimately convert them into customers.
• Global Reach and Influence: With 1200 average downloads per show and high engagement rates, podcasts offer unique access to a global audience. Hear how James and Alex use podcasting to reach listeners in 183 countries and expand their network.
• Easy Start-Up Options: The hosts debunk myths about expensive equipment and highlight how anyone can begin podcasting with minimal resources, even from a mobile phone.
• Building Brand Authority: Podcasting lets you educate, inspire, and connect with your audience on a deeper level, which traditional media can’t offer. James and Alex show how podcasting helps build trust and establish you as an authority in your niche.

Key Takeaways:

• Podcasting as a Business Tool: Tap into the power of podcasting to create a “content engine” for your brand, reach a targeted audience, and drive business outcomes.
• Networking Opportunities: Use your podcast as a way to connect with industry leaders and influencers you may not typically have access to.
• High Engagement Rates: Podcast listeners typically consume 80% of episodes, making this a valuable platform for brands looking to connect deeply with their audience.

Join the Pod School Community

This podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now!

In this show we cover:

Podcasting for business, How to start a podcast, Podcast monetization strategies, Growing a podcast audience, Brand building with podcasts, Podcasting tips for beginners, Global reach with podcasting, Podcasting community.

Listen on Apple Podcasts, Spotify, Amazon Music, and wherever you get your podcasts.

Dive into the inspiring journey of Martin Hewlett, a former paramedic turned full-time podcaster whose mindfulness and meditation podcast has garnered over 10 million downloads and continues to resonate with listeners worldwide.

In this episode, Martin shares his transition from a high-stress career to living his dream life in a camper van, traveling the UK, and recording impactful meditations. Learn the strategies behind his success, from niching down and leveraging effective tagging to building a loyal audience of over 100,000 subscribers. 

Whether you're an aspiring podcaster or seeking mindfulness in your life, this episode offers actionable tips and motivation to pursue your passion and make it profitable.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How Martin transitioned from paramedic to full-time podcaster

• The importance of finding and targeting your niche audience

• Strategies to optimize podcast visibility using effective tags

• Monetization techniques for podcasters, including ad revenue and sponsorships

• Tips for maintaining mindfulness and balance while growing a podcast

Key Takeaways:

1. Start Small, Dream Big: Martin earned seven cents on his first day but stayed consistent, eventually surpassing his paramedic salary

2. Niche Matters: Focus on a specific audience for deeper engagement and loyalty

3. Mindfulness is Key: Integrating mindfulness into your daily life improves mental clarity and podcast creativity

4. Leverage Social Media: Build an authentic connection with your audience for organic growth

5. One Take Wonder: Simplify your recording process for efficiency and authenticity

Recommended Tools & Resources:

• Podcast Hosting Platforms: Libsyn, Buzzsprout, or Podbean

• Tagging and SEO Tools: TubeBuddy, VidIQ, and Otter.ai for transcription

• Social Media Tools: Hootsuite, Buffer, and Canva for content promotion

• Mindfulness Apps: Headspace and Calm for inspiration

• Courses: Martin Hewlett’s online course on starting a podcast

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

mindfulness podcast, meditation podcast tips, how to start a podcast, podcast monetization, podcasting success stories, podcast SEO tips, living the van life, niche podcasting strategies, grow podcast audience, podcasting tools and resources

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into proven strategies for podcast monetisation—even if you have a small audience. Discover how value and audience depth matter more than sheer numbers. Learn about real sponsorship deals, premium subscriptions, live events, and how to unlock revenue from YouTube and Spotify. 

From leveraging your podcast for brand partnerships to building a loyal fanbase willing to pay for exclusive content, this episode is packed with practical tactics, real-world examples, and expert insights to help you turn your podcast into a sustainable business.

What You'll Learn in This Episode:

• Why you don’t need a massive audience to start monetising

• How to approach brand sponsorships the right way

• Tactics to grow paid subscriptions without burning out

• The secret to engaging ad reads that actually convert

• How to host live shows and events your audience will pay to attend

• The real numbers behind YouTube and Spotify monetisation thresholds

• What tools to use to track and grow your revenue streams

Key Takeaways:

1. Monetisation is possible at every stage of podcasting—you just need a strategy

2. Authenticity in ads leads to stronger engagement and repeat brand deals

3. Small, niche audiences can still secure high-value sponsorships

4. Paid subscriptions work best when they offer exclusive, behind-the-scenes content

5. Live shows and merch are powerful tools for fan connection and revenue

6. Focus on creating a great podcast first—the money follows when value is real

7. Don't try to monetise through all channels at once—choose one focus area

Recommended Tools & Resources:

• Spotify for Podcasters – Earn ad revenue + track analytics

• YouTube Studio – Monetise with ads, shorts, and memberships

• Patreon, Supercast, Memberful – Launch premium podcast subscriptions

• Captivate, Podbean, Buzzsprout – Track your listener metrics and growth

• Stripe / Gumroad – Sell digital products or live show tickets

• Riverside.fm / StreamYard – Record high-quality remote podcasts

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle

In this episode we break down everything you need to know about RSS feeds and podcast hosting platforms. Whether you're launching your first podcast or optimizing your existing show, this episode is packed with actionable tips to help you succeed.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue 

• What is an RSS Feed?
• Learn how RSS feeds serve as the backbone of podcast distribution and why setting them up correctly is essential for your podcast's success.
• Podcast Hosting Platforms Explained:
• Discover the best platforms like Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, and Captivate, and how to choose one based on your goals, analytics, and budget.
• Optimizing Your Podcast for Discovery:
• Tips on setting up show descriptions, artwork, and categories to maximize visibility across platforms like Apple, Spotify, Amazon Music, and Stitcher.
• Audio vs. Video Podcasting:
• Should you upload video content to Spotify or keep it exclusive to YouTube? We explore the pros and cons of each approach.
• Cost vs. Features:
• Insights into free and premium hosting platforms, including which options provide the best value for independent creators.
• Importance of Show Foundations:
• Why investing time in the initial setup of your hosting platform ensures long-term growth and discoverability.

1. Master the Basics of RSS Feeds: Understand their role in distributing your podcast to major platforms.
2. Choose the Right Hosting Platform: Evaluate ease of use, analytics, and cost to find the best fit for your needs.
3. Optimize for Discovery: Use keywords, tags, and descriptions strategically to improve your podcast’s organic search performance.
4. Leverage Video Content: Explore whether Spotify for Podcasters or YouTube is better for hosting video episodes.
5. Long-Term Growth: Start with a solid foundation to build a sustainable podcast.

• Hosting Platforms: Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, Captivate, and Acast.
• Pod School: Join our free community for in-depth training on podcast optimization, branding, and growth. Click here to join!

Around 50% of podcasts are discovered through organic search, making it critical to have a properly optimized RSS feed and hosting setup. James and Alex guide you through everything from technical setups to leveraging analytics for growth.

In this show, we discuss: Podcast hosting platforms, RSS feed for podcasts, Best podcast hosting services, Spotify for Podcasters, How to distribute a podcast, Podcast setup tips, Audio vs. video podcasting, Optimize podcast show description, Podcast discoverability tips, Podcast SEO strategies, Best tools for podcast hosting, Captivate vs. Buzzsprout, Podcast analytics and growth

In this episode of How to Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt break down the best AI tools for podcasters that can save time, boost discoverability, and help monetise your podcast.

They explore ChatGPT for research and show notes, Otter.ai for transcription, AutoPod for video editing, VidIQ for YouTube optimisation, and Opus Clip for short-form video content. Whether you’re looking to increase downloads, optimize SEO, or create engaging social media content, this episode gives you the tools to automate tedious tasks and scale your podcast faster.

If you’re a podcaster, entrepreneur, or content creator, you don’t want to miss this episode!

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• Best AI tools for podcasting – Save time and improve efficiency
• How to use ChatGPT for research, scripting & SEO-friendly show notes
• The power of Otter.ai for fast and accurate podcast transcriptions
• How AutoPod automates video editing for a professional look
• Optimising YouTube podcast growth using VidIQ
• Creating high-performing short-form content with Opus Clip
• How AI can help you promote your podcast on social media

Key Takeaways:

• AI is a game-changer for podcast production & promotion
• ChatGPT can create episode outlines, scripts & show notes in minutes
• Otter.ai makes transcription faster & easier for repurposing content
• AutoPod automates video edits to enhance production quality
• VidIQ helps podcasters optimise YouTube SEO & reach more viewers
• Short-form content using Opus Clip increases podcast discoverability
• Personalisation is key—AI can’t replace human creativity!

Recommended Tools & Resources:

• ChatGPT – AI-powered research, scriptwriting & show notes generation
• Otter.ai – Fast, accurate transcription for podcast episodes
• AutoPod – AI-based video editing for multi-camera podcast setups
• VidIQ – YouTube growth tool for SEO, tags, and analytics
• Opus Clip – AI-powered short-form video content creation
• Adobe Creative Cloud – Editing software for podcasters

Join the Conversation

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

Instagram: @podschool

TikTok: @podschool.community

YouTube: @stargrowmonetiseyourpodcast

LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting, AI tools for podcasting, ChatGPT for podcasts, podcast marketing, podcast promotion, Otter.ai transcription, AI content creation, podcast automation, AI-powered podcasting, how to grow a podcast, YouTube podcast growth, podcast editing software, VidIQ for YouTube, AutoPod for video editing, Opus Clip for short-form content, podcast monetization, podcast SEO, AI-driven podcast growth, podcasting strategies, best AI tools for podcasters, social media for podcasts, content repurposing, podcast marketing hacks, how to start a podcast, podcast production tools, video podcasting, leveraging AI for content creation, podcast success tips

In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt share actionable insights into how podcasters can turn their passion into profit. Whether you're a beginner or a seasoned podcaster, this episode covers effective strategies for monetising your podcast, including sponsorships, membership tiers, and content repurposing. If you’re ready to unlock the full revenue potential of your podcast, this is the episode for you.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue 

What You'll Learn in This Episode:

• How to Secure Sponsorships for Your Podcast:
• Discover how Alex landed sponsors ranging from local firms to Virgin Atlantic.
• Learn the importance of creating a professional sponsorship deck to attract potential partners.
• Leveraging Paid Membership Tiers:
• Explore how platforms like Patreon can help monetise your podcast while building a loyal community.
• Understand the benefits of offering exclusive content, ad-free episodes, and early access.
• Repurposing Content for New Revenue Streams:
• Learn how to transform your podcast episodes into books, YouTube videos, or premium offerings.
• Find out how creators are using back catalogs as a passive income source.
• Maximising Public Speaking and Merchandise Sales:
• See how podcasters can use their personal brand to secure speaking engagements and sell branded merchandise.

Key Topics Covered:

1. Sponsorship Strategies: From small local sponsors to securing high-value partnerships.
2. Paid Membership Success Stories: Insights into building thriving membership communities on platforms like Patreon.
3. Advertising Networks: Why they might not be the best choice for every podcaster.
4. YouTube Monetisation: How enabling ads on your podcast videos can generate significant revenue.
5. Public Speaking & Merchandising: Turning your podcast into a platform for career growth and income diversification.

Takeaways:

• Monetisation is achievable for podcasts at any stage with the right strategy and tools.
• A professional sponsorship deck and a clear audience profile are essential for securing sponsors.
• Repurposing content can create multiple income streams with minimal extra effort.

Recommended Tools & Resources:

• ✅ Rephonic – Identify podcasts and potential sponsors.
• ✅ Graphtreon – Track top Patreon creators and earnings.
• ✅ Otter.ai – Affordable transcription services for podcasters.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok:

In this episode, hosts Alex Chisnall and James Burtt, co-founders of Pod School, explore the essential podcast formats that can elevate your show’s impact, from interview-based formats and solo episodes to dynamic roundtable discussions and innovative content creation strategies. 

This podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now!

Whether you’re aiming to build authority, boost engagement, or use podcasting as a tool for business development, this episode provides practical insights to take your podcast to the next level.

Episode Highlights:

• Choosing the Right Podcast Format: Discover how different formats like solo shows, interviews, and co-hosted episodes can cater to various audience needs and enhance content delivery.
• Benefits of Solo Shows for Authority Building: Learn how solo episodes can establish you as a thought leader, showcase your expertise, and engage your audience deeply.
• Interview Podcasts for Expanding Reach: James and Alex discuss the advantages of interview-based shows, which can increase audience reach by tapping into guest networks.
• Roundtable and True Crime Formats: Explore popular formats like roundtable discussions and niche-specific formats (e.g., true crime), and understand how they can boost audience engagement.
• Podcasting as a Business Tool: James shares insights on using podcasts as a replacement for discovery calls, turning them into valuable live coaching sessions that provide evergreen content.
• Leveraging Podcasting for Content and Relationship Building: Hear examples of companies using podcasts to record client conversations and as an internal communication tool to build company culture.

Key Takeaways:

• Select a Format Aligned with Your Audience Goals: Align your podcast format with your audience’s needs to increase engagement and reach.
• Leverage Podcasts for Authority & Trust: Use solo episodes or business development formats to showcase your expertise, driving trust with listeners.
• Use Interview Podcasts for Broader Reach: Collaborate with guests whose network and insights can broaden your show’s audience.
• Transform Discovery Calls Into Content: Replace traditional calls with recorded coaching sessions, making valuable content for potential clients.
• Experiment with Roundtables & Niche Formats: Boost content diversity and relevance with unique formats like roundtables or audience-specific shows.

In This Show We Cover:

Types of podcast formats, Solo vs. co-hosted podcasts, Business development through podcasting, Audience engagement strategies, Building a podcast audience, Content creation for podcasting, Using podcasts for authority building, Benefits of interview podcasts, Pod School podcast community

Chapters: 

0:00 - Intro & Podcast Structure Overview

2:16 - Interview-Based Podcasts & Expanding Reach

4:49 - Solo Shows for Authority Building

5:30 - Exploring Roundtable & Niche Formats

9:42 - Podcasting as a Business Development Tool

11:34 - Using Podcasts Internally & for Onboarding

14:38 - Podcasts for Content Creation & Engagement

14:58 - Audience Engagement & Pod School Community...

In this insightful episode of Pod School, Alex Chisnall and James Burtt delve into the essential practice of defining your podcast's "dream listener avatar." They explore how understanding your audience’s specific demographics, psychographics, and behaviors can elevate your podcast’s resonance and impact. 

With real-world examples from brands like Candy Kittens and Nando’s, they highlight how avatars like "Chloe from Clapham" and "Jenny the shopper" were pivotal for tailoring marketing strategies and driving success. 

Whether you're aiming to educate, entertain, or inform, this episode equips you with actionable tools and exercises—available for free in Pod School—to help you connect deeply with your ideal audience and grow your podcast effectively.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• The importance of creating a "dream listener avatar" for your podcast.

• How niche targeting can help you resonate with your audience.

• Real-life examples of brands leveraging avatars for success.

• Practical steps for crafting and applying a detailed listener profile.

• Why understanding your avatar’s listening habits is critical for content strategy.

Key Takeaways:

1. Targeting Specific Audiences: Broad content often starts with a niche focus. Begin specific to attract a loyal audience, then expand.

2. Crafting the Avatar: Use detailed demographic and psychographic information to tailor your podcast’s content and marketing.

3. Examples of Success: Stories like Candy Kittens’ "Chloe from Clapham" and Nando’s "Jenny the shopper" illustrate the power of understanding your audience.

4. Practical Applications: Tailor podcast length, structure, and topics to your avatar’s preferences for optimal engagement.

Recommended Tools & Resources:

• Pod School Workbook: Free tools to help you define your dream listener avatar and grow your podcast.

• Facebook Page Transparency: Identify what your target brands are advertising.

• Pod School Community: Feedback and resources for improving your podcast.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast listener avatar, grow your podcast, how to start a podcast, niche podcasting strategies, podcast audience engagement, podcast marketing tips, podcast branding, dream listener profile, podcast growth tools, Pod School resources, podcast monetization tips, podcast success strategies, podcasting tips for beginners, audience targeting for podcasts, niche audience podcasting, podcast content strategy

Grow Your Podcast Audience: Networking, Guesting, and Social Media Tips brought to you by Pod School

Welcome to How to Start, Grow, and Monetise Your Podcast, hosted by James Burtt and Alex Chisnall. In this episode, we tackle one of the most frequently asked questions: How can you grow your podcast audience? Discover actionable strategies that leverage social media, networking, guest appearances, and SEO to increase your reach and impact.

• Secure Social Media Handles: Learn why claiming handles across platforms is essential and how to creatively adapt if your preferred name is taken.
• Leverage Personal Brands: Use your existing social media following to amplify your podcast content and connect with your audience.
• Platform-Specific Strategies: Discover why LinkedIn might be the best platform for B2B podcasts, while TikTok and YouTube Shorts excel at discoverability.

• Tap Into Your Network: Identify existing connections, forums, and newsletters within your niche to engage your target audience.
• Form Strategic Partnerships: Invite industry leaders or influential figures as guests to attract their followers to your podcast.
• Make Guesting Easy: Provide tools like short clips and social media assets to make it simple for your guests to promote their episode.

• Be Tactical About Guesting: Guest on shows with established audiences that align with your niche to attract listeners already consuming similar content.
• Pod Swaps and Collaborations: Partner with other podcasters for mutually beneficial audience growth.
• Use Tools to Find Opportunities: Explore platforms like Podbooker and Matchmaker.fm to discover guesting opportunities.

• Focus on Goals: Tailor your content to align with your podcast’s purpose—whether to educate, entertain, or drive leads.
• Drive Long-Form Engagement: Use short-form content to highlight key takeaways and encourage listeners to dive into full episodes.

• Leverage What You Already Have: Your existing network and personal brand can be powerful tools for growth.
• Be Strategic With Guests: Collaborate with individuals whose audiences align with your target listeners.
• Don’t Overlook Niche Platforms: LinkedIn, newsletters, and industry forums can help you connect with your ideal audience.
• Consistency is Key: Regularly post on the platforms where your audience is most engaged.

Enjoyed this episode? Subscribe, leave a review, and share it with fellow podcasters! Join Pod School here to access free tools, resources, and expert advice to help you start, grow, and monetise your podcast.

In this episode, hosts Alex Chisnall and James Burtt dive into how to start a podcast without breaking the bank. Whether you have £25 or £500, this guide covers the must-have equipment and affordable tools to launch a high-quality podcast from scratch. Alex shares how he began with a £25 headset and now sees up to 50,000 downloads monthly, proving that a low budget doesn’t mean low impact.

• Affordable Podcast Gear to Get Started: Discover why you don’t need to spend thousands. Alex and James recommend beginner-friendly equipment like the Blue Yeti microphone (£50) and Logitech webcam (£80), ideal for new podcasters.
• Using Remote Recording Platforms: Learn about the benefits of Riverside.fm for remote recording. It offers high-quality audio and video, echo cancellation, and is budget-friendly with subscription options.
• Recording Remotely vs. In-Studio: James and Alex discuss how recording remotely not only saves on production costs but also simplifies scheduling with guests, especially for international interviews.
• Start Small and Grow: Emphasising the "start now, get perfect later" mindset, they encourage beginners to launch with minimal gear—like a laptop mic and camera—and improve as they go.
• Community Building and Audience Engagement: Tips on using remote platforms to give your community exclusive access and behind-the-scenes content, building a loyal listener base early on.

• Recording Gear Suggestions: Use budget-friendly gear like the Blue Yeti mic and Logitech webcam to enhance audio and video quality without high costs.
• Remote Recording Benefits: Platforms like Riverside.fm make podcasting convenient, cost-effective, and accessible for beginners.
• Engagement-Driven Content: Focus on content value and authentic connections with listeners to build engagement over time.

• Riverside.fm – Ideal for remote recording with features like echo cancellation, video syncing, and live streaming.
• Blue Yeti Microphone – Quality audio on a budget, perfect for beginners.
• Logitech Webcam – Affordable option for high-quality video recording.
• Pod School – Join the free Pod School community for resources, live webinars, and support from fellow podcasters.

Starting a podcast on a budget, Best podcast gear for beginners, Affordable podcast equipment, Remote podcast recording tips, How to grow a podcast audience, Low-cost podcast setup, Riverside.fm for podcasting, Podcasting community resources.

Listen on Apple Podcasts, Spotify, Amazon Music, and more!

This podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now!

Want to attract high-profile guests to your podcast and grow your audience in 2025? In this episode, Alex Chisnall and James Burtt break down the best strategies for booking big-name guests, leveraging LinkedIn outreach, and crafting irresistible pitches. 

They share real-world insights from landing Grant Cardone, Lewis Howes, and other top entrepreneurs—proving that even small podcasts can secure big guests with the right approach. Learn how to showcase your podcast’s value, personalise your outreach, and strategically pitch to high-impact guests. Plus, discover why content sharing matters more than celebrity names and how to spin your podcast’s numbers to land top-tier guests. 

Whether you're starting out or scaling your show, these insights will help you book bigger names, build relationships, and grow your podcast’s impact.

What You'll Learn in This Episode:

• How to book high-profile guests for your podcast—even with a small audience

• The #1 mistake podcasters make when pitching to big-name guests

• LinkedIn guest outreach secrets and why it’s the most underrated platform

• How to personalize your pitch to make your request stand out

• Why a guest’s willingness to share content matters more than their fame

• The metrics that actually matter when pitching high-profile guests

• How to use your combined audience reach to make your podcast more attractive

Key Takeaways:

1. Personalisation is everything – Referencing a guest’s specific book chapter, podcast episode, or social post makes your pitch stand out.

2. Use LinkedIn for outreach – It’s easier to reach guests directly or connect with their team.

3. Your guest’s audience matters more than their name – A niche guest who shares content can be more valuable than a celebrity who doesn’t.

4. Pitch the VALUE of your audience – Even small podcasts can attract big guests if they have the right demographic.

5. Spin your numbers wisely – Instead of focusing only on downloads, highlight your combined social media reach, impressions, and engagement.

6. Find the real decision-maker – Often, it’s not the guest themselves but their PA, head of marketing, or PR team who shares the content.

Recommended Tools & Resources:

• LinkedIn – The best platform for direct guest outreach and networking

• Podchaser – Research past guest appearances and outreach opportunities

• Canva – Create high-quality podcast pitch decks and promotional content

• Otter.ai – Transcribe podcast episodes for content repurposing

• VidIQ & Opus Clip – Optimize YouTube content and create viral short clips

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue.

Follow Us:

• Instagram:@podschool

• TikTok: @podschool.community

• YouTube:@stargrowmonetiseyourpodcast

• LinkedIn:James Burtt &Alex Chisnall

In this show, we discuss:

podcast guest outreach, how to book podcast guests, how to grow a podcast, podcast guest pitching, LinkedIn for podcasters, podcast marketing strategies, how to start a podcast, how to monetise a podcast, guest interview strategies, podcast growth hacks, podcast audience

In this episode of "How to Start, Grow, and Monetize Your Podcast", James Burtt and Alex Chisnall dive into the art of pitching your podcast to dream guests. From booking high-profile names like Grant Cardone and Lewis Howes to leveraging strategic timing and personalized outreach, they share actionable strategies to elevate your guest roster. 

Learn how to use voice notes, social media, and credibility-boosting tactics to secure influential guests, maximize their promotion efforts, and build long-term relationships. Whether you're just starting or looking to scale your show, this episode is packed with expert advice to help you grow your audience and create a lasting impact.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to craft the perfect pitch for dream podcast guests.

• The importance of timing your outreach to align with guests’ promotions.

• Using voice notes and social media to personalize your guest invitations.

• Building long-term, value-driven relationships with your podcast guests.

• Strategies for maximizing guest promotion to increase downloads and reach.

Key Takeaways:

1. Personalized outreach is key—tailor your pitch to the guest's work and interests.

2. Strategic timing, like book launches or product promotions, can boost your chances.

3. Voice notes add a personal touch that emails often lack.

4. Not all guests with large followings drive massive engagement—focus on niche relevance.

5. Building credibility through screenshots and testimonials can make your pitch stand out.

Recommended Tools & Resources:

• Otter.ai: To transcribe podcast episodes for content repurposing.

• Canva: For creating professional-looking promotional assets for your guests.

• LinkedIn: A powerful platform for connecting with high-profile guests.

• Pod School: Free resources and training for growing your podcast.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast guest tips, how to pitch podcast guests, podcast outreach strategies, grow your podcast, secure big podcast guests, Grant Cardone podcast tips, Lewis Howes guest strategy, podcast growth tips, Pod School podcast, podcast marketing tools, build podcast relationships, personalize podcast pitch, guest promotion tactics, podcast monetization strategies, podcast interview tips, boost podcast engagement

Are you struggling to figure out how long your podcast episodes should be? In this episode of Start, Grow, and Monetise Your Podcast, hosts James Burtt and Alex Chisnall break down the ideal podcast length based on audience preferences, topic depth, and completion rates. Discover how to engage your audience, optimise your episodes for algorithms, and use data-driven decisions to find the perfect duration for your show.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• Short-Form vs Long-Form Podcasts:
• Why most podcasters benefit from 10-15 minute episodes and when longer formats work best.
• The Importance of Completion Rates:
• How Apple and Spotify use this metric to rank podcasts and what it means for your show.
• Data-Driven Decisions:
• Learn how to use listener feedback and analytics to optimise your podcast length.
• Audience Engagement Tips:
• How to crowdsource ideas and understand your audience's listening habits.
• Splitting Long Episodes:
• Why turning one long episode into two parts can boost retention and downloads.

Key Takeaways:

1. The ideal podcast length should match your audience's preferences and their daily routines (e.g., commutes, gym sessions).
2. Completion rates matter more than episode starts—keep your episodes engaging and concise.
3. Use polls, social media, and tools like Spotify’s personalised questions to gather feedback directly from your listeners.
4. Tailor your podcast length to the content's purpose: education, entertainment, or information.

Recommended Tools & Resources:

• Spotify Polls – Engage your audience with custom questions after episodes.
• Otter.ai – Use transcription services to make your podcast accessible and SEO-friendly.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

By implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀

In this show, we discuss:

In this show we discuss: Podcast SEO tips, grow your podcast, optimise podcast for search, podcast discoverability, podcast transcripts for SEO, using keywords in podcasting, boost podcast downloads, podcast marketing strategies, start grow monetise podcast

In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to turning your podcast into a content machine. Learn how to repurpose your episodes into multiple formats like blogs, video clips, audiograms, and LinkedIn articles to maximize audience reach and engagement. 

They discuss the power of macro and micro content strategies inspired by Gary Vaynerchuk’s method, the importance of SEO-driven content cycles, and using AI tools like Otter.ai and ChatGPT to streamline your workflow. 

Discover actionable tips to grow your podcast audience, enhance discoverability, and establish expert authority on platforms like YouTube Shorts, TikTok, and LinkedIn. This episode is packed with insights to fuel your podcasting journey and turn every episode into a multi-platform success story.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to repurpose your podcast into multiple content formats.

• The difference between macro and micro content strategies.

• Using short-form content for discoverability and authority building.

• Tools and AI platforms to streamline content creation.

• The importance of video content for online traffic growth.

• Strategies for creating a circular content cycle to engage audiences across platforms.

Key Takeaways:

1. Maximise Content Output: Repurpose one podcast episode into multiple content types, including video clips, audiograms, and blogs.

2. Content Distribution: Leverage short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better discoverability.

3. AI for Efficiency: Use tools like Otter.ai for transcription and ChatGPT for content refinement to save time and enhance output quality.

4. Video Is King: Capture video content even for audio podcasts to create versatile promotional materials.

5. Circular Content Cycle: Redirect your audience between platforms, increasing engagement and building a strong content ecosystem.

Recommended Tools & Resources:

• Otter.ai: Transcribe podcasts for blogs and articles.

• ChatGPT: Generate blogs, LinkedIn articles, and social media posts from podcast transcripts.

• Gary Vaynerchuk’s Content Deck: Learn how to turn one piece of content into 67.

• Canva: Design social media graphics and audiograms.

• LinkedIn Articles: Build authority and thought leadership.

• YouTube Shorts & TikTok: Platforms for short-form content discoverability.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast content machine, repurpose podcast episodes, maximize podcast reach, podcast marketing strategies, short-form content for podcasts, podcast promotion tips, AI for podcasters, podcast repurposing tools, LinkedIn for podcasters, TikTok for podcast growth

Branding can make or break your podcast! In this episode, Alex Chisnall and James Burtt dive deep into how to create a strong, recognisable podcast brand that attracts listeners and builds credibility. They cover essential branding strategies, including how to design professional podcast artwork, ensure brand consistency across platforms, and leverage cost-effective tools like Canva and Fiverr to get professional results on a budget.

If you're looking to stand out in a crowded podcasting landscape and make a lasting impression, this episode is for you! Whether you're just starting or rebranding an existing show, you'll walk away with practical, actionable tips that you can implement immediately.

What You'll Learn in This Episode:

• Why branding is crucial for podcast success

• How to design eye-catching podcast cover art and social media graphics

• The importance of brand consistency across YouTube, email, and social platforms

• Affordable design tools like Canva and Fiverr to create professional artwork

• The biggest mistakes podcasters make when designing their branding

• Why iterating and updating your brand over time is essential

• How a strong podcast brand can increase credibility and listener engagement

Key Takeaways:

1. Your podcast artwork is your first impression – make it count!

2. A cohesive brand identity makes your podcast look polished and professional

3. DIY branding tools like Canva & Fiverr can help you design like a pro without breaking the bank

4. Leverage brand consistency across social media, YouTube, email signatures, and website banners

5. Your brand = your reputation – craft it carefully and refine it over time

6. Podcast success is a journey – start now and refine as you grow

Recommended Tools & Resources:

• Canva – DIY design tool for creating podcast artwork and branding assets

• Fiverr – Affordable freelancers for professional podcast branding

• 99Designs – Custom logo and branding design platform

• Adobe Express – Easy-to-use graphic design software

• PeoplePerHour – Hire expert designers for your podcast branding needs

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram:@podschool

• TikTok: @podschool.community

• YouTube:@stargrowmonetiseyourpodcast

• LinkedIn:James Burtt &Alex Chisnall

In this show, we discuss:

podcast branding, podcast artwork, how to brand a podcast, podcast design, podcast logo, how to design podcast cover art, Canva tutorial for podcasters, Fiverr podcast branding, podcasting tips, podcast marketing, podcast success, podcast growth, how to grow a podcast, podcast monetization, YouTube podcast branding, how to make a podcast stand out, podcasting for beginners, how to create a podcast brand, podcast cover art design, podcast logo design, best podcast branding tools, personal branding for podcasters, podcast thumbnails, podcasting strategies

In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success. 

From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach. 

Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How a niche podcast can achieve global rankings.

• The role of categories and subcategories in podcast discoverability.

• Why focusing on engagement is more critical than sheer download numbers.

• Strategies to integrate your podcast with other platforms like YouTube and TikTok.

• How to use analytics tools like Chartable and TinyURL for smarter podcast growth.

Key Takeaways:

1. Consistency is key: A clear content strategy and actionable goals are essential.

2. Niche podcasts can thrive: Depth over breadth when targeting your audience.

3. Multi-platform reach matters: Use short-form content to drive long-form engagement.

4. Data-driven decisions: Leverage click-through rates and rankings to refine your strategy.

5. Monetisation pathways: Align your podcast goals with products or services to maximize ROI.

Recommended Tools & Resources:

• Chartable: For tracking podcast reviews and rankings across multiple countries.

• TinyURL: To measure click-through rates and track promotional links.

• Pod School: A community and resource platform for podcasters at all stages.

• YouTube Shorts & TikTok: To create and share short-form promotional content.

• Otter.ai: For transcription and content repurposing.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips