How To Sell More (SalesLoop)

Meet Dan Shute, a mechanical design expert who, along with his co-founders, transformed a basement startup into Volant Products—a mid to high eight-figure global powerhouse in oil and gas technology. As President and CEO, Dan sits down with Mark Drager to share the raw truth about building a company that's revolutionizing how the energy industry handles casing installation.

Dan breaks down the real challenges and victories of scaling Volant from its humble beginnings to serving customers across 50 countries with a team of 150. But this isn't your typical success story—it's a masterclass in sustainable growth and innovation.

Here's what you'll learn:

-How Dan and his co-founders built Volant Products from a basement startup into a global leader in casing installation technology.

-Why continuous improvement and innovation are key to surviving and thriving in a volatile industry.

-The importance of fostering a customer-centric culture focused on integrity and value delivery.

-How Volant's R&D efforts have led to groundbreaking products like the Top Drive Casing Running Tool.

-Dan's approach to building a resilient company through strong leadership and collaborative culture. 

-How staying debt-free enabled Volant to weather industry downturns and invest in growth.

-Why rushing product development can be more costly than taking time to get it right.

-The importance of being humble, hungry, and "smart" when building your team. -Why doing "the right things for the right reasons" is better than chasing quick profits.

-How to empower employees while maintaining necessary controls.

-Why building systems before you need them is crucial for sustainable growth.

Between developing breakthrough tools like their Top Drive Casing Running Tool and navigating the volatile energy sector, Dan reveals how staying true to their principles of integrity and customer value has paid off time and again.

Whether you're an entrepreneur, leader, or innovator, Dan's insights on building a recession-proof business while prioritizing innovation and customer satisfaction are pure gold. Don't miss this one.

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In this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this complex world of perception. 

Key takeaways include: 

• Gaining insights on how perception can make or break your business's reputation.
• Learning tips on aligning how you see your business with the public perception.
• Discovering strategies for making every interaction with your business a chance to shape a positive image.

The world of business perception is vast, filled with subtleties that can significantly impact how your business is perceived and, ultimately, its success. Dive into these key secrets of perception management with us – learn those small, yet powerful strategies that can transform the way customers view your business.

What if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup.

After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few days, and making a heap of mistakes. Luckily for them -- and us -- a few people saw their potential and made some pivotal moves to help propel them to the top. But imagine if they’d waited for perfection before they made those moves – would they still be the fab four we adore?

This week, Mark shares the three lessons he learned from the launch of The Beatles in the early 60s that still apply today. Implement them for your startup, your go-to-market strategy, or whatever it is you're aiming to launch to help you get to the next level, break through the noise, get more awareness, and generate more leads. Everything you want to do to have a successful brand, successful marketing, and sell more starts with these three things.

Here are some of the topics Mark covers in this episode:

• Why success doesn't require perfection from the outset

• What you can learn from how The Beatles overcame early adversity

• How launching a product is the first step towards understanding market needs and adapting quickly.

• Ways a strong, relatable brand identity helps businesses connect with their audience

• The part consistency in messaging and appearance plays in creating a brand's reliability and trustworthiness

• How a unique value proposition sets a business apart

• What we can learn from how Brian Epstein got The Beatles’ first single on the charts

• Why startups need to allocate resources toward marketing to break through the noise

• There's no "set it and forget it" in branding, marketing, sales or customer experience

• Why you should create a brand that will sell to the people in power and the people who matter the most

• You always have to do way more work selling than you think

• Prioritize where you put your money to get that boost

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In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals.

Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the long run. 

We cover:

• Why first impressions matter and how your brand can instantly build trust

• The hidden costs of relying solely on quick marketing fixes like social ads and SEO

• How a strong brand acts as the foundation for all successful marketing efforts

• The importance of defining what makes your company unique in a crowded market

• A practical framework for aligning brand, marketing, and sales for sustainable growth

• Why strategic branding creates long-term value while short-term tactics fade quickly

Are you tired of losing leads to low-cost competitors, struggling to stand out, or just looking to elevate your B2B sales process? Tune in and  learn how to align your branding and marketing strategies not just to sell more, but to sell smarter.

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Former A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention.

Brad reveals why understanding your audience's challenges matters more than perfecting your pitch deck. Through stories from his career, he demonstrates how authenticity and targeted storytelling outperform conventional sales techniques. The conversation explores the essential pre-pitch work top performers complete, why rushing to close deals often backfires, and how to build genuine connections that drive long-term success.

From structuring compelling narratives to understanding when to reveal key information, Brad provides practical guidance in modern persuasion that works across industries. His insights help reframe how businesses approach sales conversations, moving beyond features and benefits to create meaningful engagement.

Key Takeaways:

1. Start with Challenges - Identify your prospect's biggest problem before crafting your pitch. Align your story with their specific needs to create immediate connection.
2. Focus Your Opening - Structure the first 30 seconds to highlight one compelling promise that addresses your prospect's pain point.
3. Build Trust Through Content - Share expertise consistently through valuable content before asking for the sale.

Top 3 Reasons to Listen:

1. Learn TV production secrets that turn cold prospects into engaged buyers
2. Discover the psychological triggers that make your pitch impossible to ignore
3. Access proven frameworks from someone who's evaluated thousands of successful and failed pitches

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Why is your customer choosing your product over competitors?

You may THINK you know why… but there’s a really good chance that you don’t.

Businesses often make the mistake of assuming their perception of value aligns with their customers. For many, this means lost sales and fewer opportunities for growth.

This week, Mark is joined by Stacey Danheiser, founder of SHAKE Marketing Group and co-author of Value-ology, to talk about value propositions and customer-centric marketing. Stacey’s been in the game for over 15 years, shaking things up in the telecommunications, cable, and financial services industries with her customer-first strategies. In this episode, she shares how she’s helping B2B companies stand out and grow.

Here are some of the topics Mark and Stacey discuss in this episode:

• Why value, like beauty, is in the eye of the beholder

• The #1 mistake even the top marketers make

• Why in-depth customer research is so important

• Ways your most loyal customers will surprise you

• How to create, communicate and deliver value

• Why every step of the customer’s life cycle is important

• Understanding your industry’s “table stakes”

• Using customer feedback to successfully close the loop of your customer journey

• How Stacey’s favourite quote “Just because you’re unique doesn’t mean you’re useful,” can help you find your value proposition

• Reasons to look at the patterns emerging from your current customer base

• Four key strategies for developing a value proposition

• How to avoid the “sea of sameness” in your industry

• The importance of understanding your company’s goals and aligning them across every department

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The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

Are your assumptions about your customer base holding you back?

This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for identifying clients' underlying challenges and objectives and review six sales mindsets that may be keeping you from selling more.

Here are some of the topics Mark and Carole discuss in this episode:

• Why successful sales are built on the foundation of deeply understanding and addressing customer needs

• How collaboration with clients leads to more innovative and fitting solutions

• How educating clients is a key strategy for building trust and establishing long-term partnerships

• Why actively listening and asking open-ended questions are essential skills for uncovering the true needs of clients

• How adapting sales approaches to focus on problem-solving and value creation enhances customer satisfaction and loyalty.

• The role empathy plays in understanding and meeting client needs

• The six mindsets that impact sales techniques

• How the “IKEA effect” leads to more sales

• How shutting up can help you win more deals

• The three questions you need a “yes” to before you close a deal

Follow Mark:

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach.

So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain. 

This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his “detective capability” — a unique listening approach to deeply understand customer needs — Billy has a proven track record with tech giants like ServiceTitan, First Resonance and Seismic. Beyond his impactful sales strategies, Billy also shares his expertise as a co-host of the Sales RX Podcast, influencing the broader sales community with his insights.

Mark and Billy discuss how leaders can use another company’s downsizing to their advantage and the various ways businesses can do a better job of creating an organization where top talent wants to work.

Here are some of the topics Mark and Billy discuss in this episode:

• Why downsizing elsewhere means opportunity for your company

• How to make your company an attractive option for top-tier sales professionals

• Actionable strategies for not just attracting but retaining top sales talent

• Tips for keeping your sales team motivated

• The importance of fostering a positive and supportive environment for your sales team

• Qualities top sales professionals seek in an employer

• How employees priorities change at different stages of their career

• The critical role networking plays in navigating career transitions effectively

• Companies don't train people, people train people

 
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Have you ever wondered what truly drives a successful business? Dive into this episode as we explore the heartbeat of every thriving company: its Most Important Number. Lee Benson, a business magnate, reveals the secret behind his astounding growth: the MIND Methodology.

• Discover the essence of your business's Most Important Number.

• Unravel the key drivers that guide every pivotal decision.

• Learn how the MIND Methodology transforms businesses, aligning teams with a shared vision.

Meet our distinguished guest, Lee Benson. From starting as the first employee at Metallic Services to becoming a titan with companies spanning 60 countries, Lee's journey is nothing short of remarkable. After selling his aerospace enterprise for a staggering 9-figure sum, he embarked on a mission to share his profound insights and help other leaders shine.

Are you leaving millions on the table by focusing on individuals instead of entire organizations?

Join us as Dr. Barbara Weaver Smith, co-author of "Whale Hunting: How to Land Big Sales and Transform Your Company" and "Whale Hunting with Global Accounts," shares her expertise on how small and mid-sized businesses can successfully hunt, land, and nurture relationships with large corporate clients.

In this episode, Dr. Smith shares her knowledge on how to shift from winning over people to conquering entire accounts.

You will learn:

• Why winning over individuals isn't enough and how to capture entire organizations

• The "Scout, Hunt, and Harvest" approach to landing big fish clients

• Why sending in a "lone ranger" salesperson is costing you huge opportunities

• How to assemble the perfect team to match a complex buying group's needs

• A 10-step process for identifying your next strategic move within a large account

• Benefits of separating account management from new business development

• Why fear is the biggest obstacle for buyers and how to overcome it

• Barbara's "Whale Fears and Fear Busters" exercise for addressing client concerns

• The power of becoming a "part of the organization" to expand your footprint

• How to calculate and prioritize your next moves within a large organization

• Why research is your secret weapon when pursuing enterprise-level accounts

• Dr. Smith's 1 tip for selling more to big companies that you can implement immediately

Are you struggling to break into larger accounts or looking to maximize your existing enterprise relationships? Tune in for feasible strategies to take your sales to the next level!

Follow Mark:

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Want more free tools?

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In today's episode, we dive deep into the world of "Unhinged Marketing."

Mark Drager teaches us about the power of being different in the crowded marketplace. It's not just about being noticed; it's about leaving a lasting impression.

What will you discover today?

- How standing out can put your brand in the spotlight.

- The secret to knowing your audience and pushing their boundaries.

- Why staying true and authentic keeps your brand grounded.

Every business wants to stand out. But not every business knows how. Unhinged Marketing might be the bold move you've been searching for.

Tune in and learn how to take your brand to new heights

In this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable.

- Emotions Over Logic: Buying decisions are often emotional, not just logical.

- The Power of Stories: A well-crafted story sticks in the mind better than dry facts.

- Structuring Your Tale: Learn the four-part structure that makes any story compelling.

Dive into these gems and more, and find out how to change the way you sell.

John Livesay, celebrated as "The Pitch Whisperer," is not just a master of sales but a storytelling maestro. With accolades like salesperson of the year at Conde Nass and lectures at top universities, John truly knows the art of the pitch.

 Join us as we learn from the best in the business!

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out? 

This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market.

Here are some of the topics Mark and Ron discuss in this episode:

• How blending creativity with a strategic business approach can drive brand success

• Why a distinct, relatable message is crucial for capturing attention and building lasting trust

• How understanding and addressing specific client problems leads to more meaningful and successful business relationships

• Why adapting to economic changes and uncertainties is important for brands to ensure sales effectiveness

• The importance of diversifying sales strategies and adding value to existing offerings

• How top leaders are adapting their sales approach for today's challenging market

• Why companies need a brand operational strategy

• The sliding scale of trust between brands and individuals

• Breaking down the Think/Say/Do approach 

• Ron Tite’s #1 tip for selling more

Follow Mark:

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In part two of our three-part series, Evan Carmichael sheds light on the immense potential of YouTube, not just for ad revenue but as a source of unparalleled opportunities across multiple domains.

-Learn why patience, commitment, and a zest for the journey are crucial, especially in a world that often seeks instant gratification. 

- Discover the profound impact of genuine passion in content creation and how it can shape a brand's trajectory.

-Understand the significance of self-awareness in content creation and why aligning with one's strengths can be a game-changer.

Meet Evan Carmichael, a visionary who #Believes in entrepreneurs. With a resume boasting feats like building a biotech software company at 19, running a YouTube channel with over 3 million subscribers, and being dubbed the "modern-day Napoleon Hill", Evan's mission is to embolden people to #Believe in themselves.

Ever wonder what makes a sale truly successful?** Mark Drager *dives deep into the heart of selling in this episode. He believes it's more than just product knowledge; it's about truly understanding your customer.

In this episode, you'll discover:

- How empathy can transform your sales game.

- Why the buyer's unique experience is the real key.

- The power of adaptable sales strategies.

These insights are game-changers for anyone in sales.

The world of business is evolving. Customers now seek genuine connections and trust. Listen in to find out why understanding your customer is the secret weapon every sales and marketing pro needs.

Are you ready to transform your B2B strategy and forge unbreakable bonds with clients?

Today, Mark Drager sits down with Anand Sheoran, founder of Current Instrumentation & Automation Inc., a specialized instrumentation company, to uncover the secrets behind his rapid business growth. With a background in engineering and sales, Anand brings a fresh perspective to customer engagement in industrial automation.

In this conversation, you'll learn:

• Why understanding your customer is the cornerstone of sales success

• How to shift from a visit-focused to a value-focused sales approach

• The power of relationship-building in technical B2B environments

• Why LinkedIn isn't just for job seekers; it's a goldmine for B2B growth

• How to create a customer-centric culture across your entire organization

• The importance of consistency in all aspects of business development

• Why quality interactions trump quantity in building client relationships

• How to leverage social media for thought leadership in niche industries

• The challenges and rewards of working with your spouse in a startup

• Why continuous learning and adaptability are crucial in technical sales

• How to balance technical expertise with effective communication skills

• The art of turning every team member into a brand ambassador

Tune in to gain tips from Anand's journey, and learn how to apply his customer-first philosophy to drive growth in your business, regardless of your industry.

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Discovering the Power Within: A New Sales Approach

We dive deep into the art of selling in this episode, exploring the magic of blending female and male energies. Elyse Archer shares a transformative insight: true success in sales comes from balancing these two powerful forces.

In this episode, you'll uncover:

- How a mix of empathy and assertiveness creates winning sales strategies.

- Why understanding the product or service is key to choosing the right sales approach.

- The importance of self-awareness in achieving consistent, top-notch sales results.

Join us and get equipped with these unique insights to revolutionize your sales game.

Elyse Archer, the brilliant mind behind Superhuman Selling and She Sells, has dedicated her life to redefining the sales landscape. Recognized by Salesforce and featured in Forbes, this powerhouse speaker brings a wealth of knowledge from working with bestselling authors to top entrepreneurs.

In this episode of "How To Sell More," we dive deep into the power of content marketing. Our guest, John Egan, shares that content is not just about selling—it's about building trust.

This episode brings you insights on:

- How trust and authenticity can boost your sales.

- The importance of planning and strategy in content marketing.

- Why content marketing is a long-term game worth playing.

Join us to unpack these golden nuggets!

Meet John Egan: A former journalist turned content marketing guru, John has been at the helm of successful startups and runs Jawhawk Media. With accolades from renowned institutions and a client list including Forbes and Experian, he's a voice worth listening to. Dive in with us!

Evan Carmichael joins the How To Sell More Podcast in this three-part series to share his valuable insights on what it really takes to build a brand in today's competitive business arena. 

In this installment, we discuss the following:

- The depth of thought leadership versus fleeting influencer tactics.

- The essence of genuine audience engagement and its impact on trust.

- Balancing the immediacy of direct marketing with the enduring foundation of brand building.

Evan, with his vast experience ranging from venture capitalism to setting world records and boasting millions of followers across all platforms, stands as a leading figure for entrepreneurs.

In this episode of "How To Sell More," we delve into the strategic use of social media for business growth. Our guest, Mike Sherrard, offers a fresh perspective, emphasizing the importance of meaningful engagement over superficial metrics like likes and follower counts. This discussion is essential for businesses aiming to leverage social media effectively, focusing on genuine connections and tangible results.

Key Takeaways: 

• Success on social media is defined by the quality of engagement and its impact on business goals, not just by follower numbers. 
• Clear calls to action are crucial in guiding audiences toward meaningful interactions, from lead generation to client conversion.
• Authenticity is central to building trust and a loyal following. It’s about providing real value and fostering a community around your brand.

Mike Sherrard's transition from engineering to real estate showcases the power of using social media strategically. His story illustrates how authentic engagement and targeted content can build a personal brand that resonates with and attracts the right clientele. Tune in to gain actionable insights on using social media not just for visibility, but for real business success.

Tired of the endless hustle without clear direction in your business journey?

It's time for a fresh perspective.

In this episode, Mark Drager interviews James Altucher, a Top 10 LinkedIn Influencer, bestselling author, successful entrepreneur, and venture capitalist. James has co-founded 20 companies, sold several, and advises over 30 different companies across various industries. His Wall Street Journal bestselling books, including "Choose Yourself," have made a significant impact, with USA Today ranking "Choose Yourself" second among the 12 Best Business Books of All Time.

James shares his revolutionary "Skip the Line" philosophy—a method that challenges conventional wisdom and accelerates your path to success. 

Whether you're just starting out or looking to elevate your game, James' unconventional approach will inspire you to rethink the rules and take bold steps towards your goals.

Today, you'll learn:

• Why the 10,000-hour rule is outdated and how to fast-track your expertise

• Why assuming you're the "stupidest person you know" can lead to smarter investment decisions

• How to leverage the "10,000 experiment rule" to outpace traditional learning methods

• How to turn setbacks into compelling stories and valuable lessons

• Why energy management is crucial for mastering difficult skills

• Strategies for mitigating risk and staying in the game long-term

• The importance of passion and obsession in achieving greatness

• How to use creative experiments to gain years of experience in days

• Why being different is more valuable than being marginally better

• Tips for developing a unique approach in crowded industries

• The unexpected benefits of putting yourself in uncomfortable situations

• How to apply the concept of "covers" to innovate in your chosen field

• The balance between mastering fundamentals and innovating in your field

Follow Mark:

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Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

In this episode of "How To Sell More," host Mark Drager explores the core strategies for successful selling. It's not about just promoting a product or service. Rather, it's about aligning your offerings with your customers' genuine needs and desires.

-Beyond the Product: Understand that sales are not just about the product itself.
-Discover the Motivations: Dig into the root motivations that push people to make a purchase.
-Prioritize the Experience: Recognize the emotional value and outcomes associated with the purchase.

Doing business is more than just transactions. It's about establishing relationships and understanding what truly drives people. Tune in to learn how grasping "What you are really selling" can revolutionize your sales approach and boost your success.

In today's episode, we dive into the magic of Public Relations (PR) and its transformative effect on brands. Our expert guest, Paige Dungan, sheds light on why a tailored PR strategy isn't just a choice—it's a necessity for brands that want to make an impact.

Here's what we unpack:

- The art of crafting a PR strategy that feels like your brand.

- The unmatched credibility a brand gains when the story is told right.

- PR's role as a brand's knight in shining armor during tough times.

With these insights, you're set to harness the power of PR for your brand's success.

Meet Paige Dungan, the top book publicist who turned her childhood passion for books into a mission to revolutionize the publishing and book launch space. She's here to give us a peek into the world of PR, share her journey, and explain why it's all about telling the right story.

Wouldn't it be nice if there was a way not to get so burned out as an entrepreneur?

There is.

It's called the "Burnout Prevention" strategy. Julie Bee discovered it while running her business and hasn't stopped using it.

She first explained the "Burnout Prevention" strategy in her book "Burn: How Business Owners Can Overcome Burnout and Fuel Success". Now, entrepreneurs everywhere are embracing these techniques.

Today, Julie joins Mark,  sharing six strategies to prevent and overcome burnout as an entrepreneur.

In this episode, you’ll discover:

• How to recognize the early signs of burnout.

• Why taking a vacation isn't always the best advice for burned-out business owners.

• The importance of having a support group versus a networking group.

• Why burnout often happens after a huge success.

• How to leverage burnout for future growth and success.

• The 3-stages of burnout: attentional, emotional, and physical.

• Why entrepreneurs need to plan for potential burnout.

• How to identify your burnout "red flags" and triggers.

• The dangers of entrepreneurial "analysis paralysis".

• Why vulnerability and asking for help are crucial in preventing burnout.

• How to use the "perspective" of others to prioritize your focus.

• The importance of paying attention to insights gained during burnout.

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You’ve finally landed a long-sought after meeting with C-suite executives. Now what?

Time is of the essence, so forget the demo and focus on what’s important to them.

This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helping organizations effectively engage and sell to high-level executives. They discuss some of the secrets to establishing credibility early with C-suite executives, and how aligning with their objectives rather than pushing your own agenda is key to forming successful business partnerships.

Here are some of the topics Mark and Julie discuss in this episode:

• Why time is probably one of the scarcest resources for most executives

• Why trust is the foundation of any C-suite relationship

• The importance of referrals as a key to the executive suite

• How getting to talk to the top leaders is a mix of skill and who you know

• Why selling to the C-suite requires a shift from product features to strategic outcomes

• How to prepare for C-suite meetings 

• Why C-suite executives don't care about the solution

• Why how you sell is just as important as what you sell

• The importance of being authentic

• What you put out there is what you’re going to get back

Follow Mark:

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

If you’re like many entrepreneurs, focusing on your business numbers is not really your thing. You do what you can but ultimately, you’re too busy managing the day-to-day aspects of your business and focused on growth. 

But surely if you keep working hard and expanding your business, profitability is inevitable?

Right?

This week, Mark discusses the importance of mastering business finances with Melissa Houston, a CPA, and the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business. As the founder of the She Means Profit blog and podcast, Melissa helps established female online entrepreneurs manage their finances with confidence so that they can focus on tasks that drive profits within their businesses.

Melissa is on a mission to tackle the shocking fact that 82% of businesses crash and burn because of poor money management. If you are an entrepreneur who struggles to gain control over your business finances, you’ll want to hear Melissa’s insights on how to prioritize profit. 

Here are some of the topics Mark and Melissa  discuss in this episode:

• How focusing on your business numbers will help you increase the profit of your business

• Why even big businesses can go bankrupt if they don’t manage their money correctly

• Distinguishing between cash on hand and actual profit is crucial for financial clarity

• Three tips for driving profit

• Why controlling expenses is as important as generating revenue for maintaining profitability

• The importance of knowing your sales target each month

• Why it’s imperative to know how much you need to break even

• The difference between a tax CPA and a growth strategist CPA

• Why leaders are the ones who should set targets for their employees to meet

• How your money mindset affects your business success

• Why female business leaders struggle with their money mindset

• The different ways we hold ourselves back from financial success

• Why business owners struggle with including their salary in their financial plan

• Melissa’s #1 tip for selling more

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this episode of "How To Sell More," host Mark Drager explores the essential concept of 'speed to value.' He delves into why it's crucial to quickly highlight the most exciting features of your product, capturing your customer's attention and leaving them eager for more.

Key Takeaways:

• Start fast: Show customers the best parts first.
• Be ready: Know your stuff so you can go with the flow.
• Talk smart: Use this trick to be clear and quick in all your chats.

Learn how to make every word count. If you're in business, sales, or marketing, tune in to cut the fluff and get to the good stuff with Mark Drager.

This secret will change your approach to marketing and sales.

In fact, it is the cornerstone of SalesLoop’s brand strategy process.

This week, Mark shares the brand positioning framework that both he and his clients love — and that most organizations completely overlook. Once you understand and apply this framework to your own brand, it will help you with your campaigns, your lead generation, your sales, and ultimately, your customer retention.

Here are some of the topics Mark covers in this episode:

• What is brand positioning

• Where to get your copy of the framework

• How brands can position themselves on a spectrum from rational to emotional

• The six stops on the brand positioning spectrum

• Why infrastructure brands don’t need to do a lot of marketing

• Where products/services are positioned on the spectrum

• Why it doesn’t matter where you land on the spectrum, how you approach your positioning’s needs

• Why Dyson is actually a personality brand

• Why Disney is the perfect example of an "experience" brand

• Why understanding and strategically choosing a position on this spectrum is crucial for marketing success

• How choosing the right positioning type can enhance customer engagement and brand differentiation

• How a mismatch between positioning and business operations can lead to customer confusion and reduced effectiveness

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markdrager

Mark Drager Instagram: https://www.instagram.com/mark.drager/

The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

Welcome to this episode "How to Sell More," where today we're not just sharing strategies, but the camaraderie of business success. I'm Mark Drager, and in this special episode, I'll share transformative insights from this year's exclusive "SparkTogether" event, alongside actionable strategies and a few surprises.

Key Takeaways Include:

• How to harness collective wisdom in your business approach.
• Why comparing your journey with others can hinder your progress.
• The importance of fostering genuine connections for business growth.

We’ll explore how high-level transparency, under the veil of confidentiality, opens up a wealth of knowledge that's rarely shared outside closed doors. So, for a dose of deep strategy and sincere business talk, let’s get into it. 

What if you could effectively communicate in a way that truly engages and connects with your audience? You’d sell more, right?

This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, and relatability can become your greatest allies in connecting with your audience, elevating your communication skills and driving success in sales, marketing, and leadership ventures.

Here are some of the topics Mark and Sam discuss in this episode:

• The importance of making verbiage visual

• Why traditional “elevator pitches” are a bore, a snore or a chore

• How asking the right questions can guide your audience to see the value of your offer 

• Strategies to overcome “infobesity”

• How to transform complex ideas into engaging concepts that resonate with your audience

• Why you need to include practical examples in your pitch

• How to engage your audience by relating your message to their experiences

• The effectiveness of props or visual aids in your pitches 

• Why you should pause and punch instead of rush and blush to capture and keep attention and keep attention

• The success behind content that offers vicarious value

• Why confused people don’t say yes!

Download Sam Horns' guide to connecting with your audience! 

https://docs.google.com/document/d/1biTUd1m1v16l8pL_nMw2pXPas0_BXrvK8IODejSq740/edit?usp=sharing


Follow Mark:

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this gripping episode of "How To Sell More," we dive deep into the art of turning objections into golden opportunities.** Mark Drager shares a transformative idea: objections aren't setbacks; they're stepping stones to understanding and success.

Here's what you'll learn:

• Objections are doorways, not roadblocks.
•  Listening and empathy: the twin pillars of sales success.
•  The power of a structured approach to tackle objections.

In the vast ocean of business, objections are like waves.They can either knock you down or propel you forward, depending on how you navigate them. Every business owner, sales guru, and marketing whiz should tune in. After all, mastering objections could be the game-changer you've been waiting for.

Struggling to take your business to the next revenue milestone? 

In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot’s impressive journey from a startup to an eight-figure company, Trevor shares his expertise in delegation, leadership, and building systems that sustain growth across various revenue stages. He further explores the stages of business growth, sharing the specific pain points and solutions at each revenue milestone.

We cover:

• Key challenges at each revenue milestone

• How to transition from a hands-on performer to a strategic builder

• Effective delegation techniques for sustainable growth

• Strategies for evolving your leadership identity

• How to identify the key growth pain lines at $100K, $300K, $1M, and beyond

• Benefits of conducting an energy audit to optimize your business activities

• Strategies for performing an identity upgrade to align with your business growth

• When to scale your business and when it might be okay to scale back

• How to balance purpose, profits, and energy with the Entrepreneur Freedom Formula

• Real-world examples of successful scaling and leadership transformation

Are you just starting out or aiming for massive growth? Tune in to gain the knowledge and inspiration to confidently scale your enterprise!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

Have you ever wondered how successful business leaders get access to so many opportunities? Or how they become integral players in impactful projects alongside some of the most influential people?

This week, Mark talks about the importance of being in the right room. And how business leaders, entrepreneurs, and sales and marketing individuals are missing out because they aren’t willing to voyage outside of their comfort zones.

Here are some of the topics Mark discusses in this episode:

• How you’ll never get in the room if you don’t leave your desk

• The importance of clearing your schedule to make room for more opportunities

• Mark’s eye-opening trip to see Tony Robbins

• How surrounding yourself with influential and successful individuals can lead to unforeseen opportunities and growth

• How being in the room with high achievers fosters an atmosphere of mutual trust and opens doors for strategic, high-level conversations

• Why you need to actively seek out new environments and networks

• How aligning with reputable organizations or events can instantly boost your credibility

• Why collaborating with established organizations in meaningful projects can create a win-win situation

• How exploring different networks and events can help you find the right room

• Why finding the “right room” is a lot like dating

• Why your initial investment of time and money has long-term benefits that often outweigh the initial costs or discomforts

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markdrager

Mark Drager Instagram: https://www.instagram.com/mark.drager/

The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard?

The answer is more straightforward than you might think.

This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep connections takes time. Mark and Robi talk about the difficulty companies face in getting and keeping customers in a saturated digital market and why the way to make a difference isn't found in shortcuts or automation alone.

Here are some of the topics Mark and Robi discuss in this episode:

• How genuine enthusiasm for solving customer problems not only enhances solution quality but also deepens customer engagement with your brand

• Why transparent communication about product capabilities and limitations builds trust and fosters long-term customer relationships

• How actively incorporating customer feedback into product development signals responsiveness and drives innovation

• How educating customers about your products and services empowers them to make informed decisions and strengthens their connection to your brand

• Why passionate advocacy for customer interests within your business promotes a customer-centric culture and leads to improved satisfaction and loyalty

• Why creating genuine connections is a skillset worth investing in

• How to develop your connection skills close to home so you’re ready for when your budget allows time to travel 

• How developing strong in-person connections is an opportunity to differentiate yourself

• The magic behind getting a small group of customers and prospects together in person

• Robi’s #1 tip for selling more

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience. 

A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand.

Join Mark on an exhilarating journey with the man who infiltrated the heart of Google and unearthed secrets that will forever alter your understanding of SEO. Together with an army of Google quality raters, Cyrus Shepard helped shape the destiny of digital content. Their mission: to train machine learning algorithms, steering them towards a human-like evaluation of content quality. 

Cyrus Shepard, the mastermind behind Zyppy SEO, has over ten years in the game and knows a thing or two about what makes search engines tick. In an attempt to learn more, he became one of 16,000 people around the world who work as a Google Quality Rater: a trained Google contractor whose job is to rank the quality of websites and their content. 

Here are some of the topics Mark and Cyrus discuss in this episode:

• What Google Quality Raters actually do

• How Google uses their quality raters to train its machine-learning algorithms

• The ways Google has been stretching the truth and why

• Why Cyrus had to stop thinking like an SEO expert and start thinking like a user

• The benefits of understanding modern SEO practices

• How Google rates good quality content

• Why quality content continues to be king

• Why your content has to be better than AI-generated content

• Strategies for creating content for both the user and search algorithms

• Why branded content is so important

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

Simon Duffy, co-founder of Bulldog Skincare and Waken Mouthcare, joins us to discuss how he transformed from an accountant to a disruptor in men's grooming and oral care.

Simon explains how he identified gaps in saturated markets and built brands that stand out through innovative packaging and ingredients.

He shares insights on:

• Developing products based on consumer needs rather than industry norms

• Using market feedback to refine business strategies

• Balancing innovation with familiarity in brand launches

• Turning negative feedback into growth opportunities

• Overcoming challenges in fundraising and scaling

• Building a team that can challenge the status quo

• Protecting brand identity in competitive markets

• Influencing larger companies to adopt sustainable practices

This episode offers valuable lessons for entrepreneurs and business leaders on market disruption, brand building, and driving industry-wide change.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

There's a dangerous myth in entrepreneurship: that hyper-growth is the only path to success. But what if building a sustainable, profitable business didn't require sacrificing your sanity?

Meet Ryan Crownholm – U.S. Army veteran turned multi-business founder who's challenging Silicon Valley's 'grow at all costs' mentality. As the architect behind MySitePlan.com and DirtMatch.com, Ryan has quietly built a business empire that's weathered multiple economic storms while serving thousands of satisfied customers.

In this tactical conversation with Mark Drager, Ryan rips open his entrepreneurial playbook to reveal:

• The counter-intuitive growth strategy that helped him build multiple 7-figure businesses without outside funding
• Why "slow is smooth, smooth is fast" – military wisdom that transformed his approach to scaling
• The exact systems he used to automate MySitePlan.com into a lean, profitable machine
• His controversial take on why most startups get pricing completely wrong
• The data-driven framework he uses to run multiple businesses without burning out
• Real-world examples of turning customer service into a competitive moat
• The mindset shift that helps veteran and formerly incarcerated entrepreneurs succeed

Plus, you'll get actionable insights on:

• Building recession-proof revenue streams
• Creating systems that scale without chaos
• Making decisions with incomplete information
• Turning customer feedback into product gold

Whether you're a bootstrapped founder tired of the "unicorn or bust" narrative, or an established entrepreneur, this episode is your blueprint for building a business that thrives in any economy.

Warning: This episode contains zero-fluff, battle-tested strategies that might challenge everything you think you know about scaling a business.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

In this bonus episode, we dive deep into the magic of focus. Rand Fishkin, a mastermind in marketing, shares that having a clear vision can be the key to business success.

What will you learn today?  

- The unmatched power of keeping a laser-like focus for business growth.

- Why distractions, though tempting, can derail your success story.

- The role strong leaders play in steering the ship with clarity and purpose.  

So, get ready to unlock the secrets to thriving in business!

Meet Rand Fishkin, the brains behind SparkToro, a leading name in audience research software. Dedicated to bettering marketing, Rand shares his wisdom through writings, talks, and even a book!

Need help to make your marketing efforts truly effective in today's noisy digital landscape?

Look no further.

Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy!

In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind successful marketing campaigns.

We’ll cover:

• Why precise targeting is crucial in today's crowded marketing landscape.

• How to effectively segment your audience by role, industry, and solution.

• How lower barriers to entry have increased competition.

• The power of a three-dimensional marketing matrix in reaching your customers.

• Why understanding different roles' priorities is key to effective messaging.

• How to leverage insights from one industry to innovate in another.

• Why marketing should be data-driven and intentional.

• Why some low-ROI activities might still be strategically important.

• How to balance data-driven decisions with strategic considerations.

• Why understanding customer needs is the foundation of successful selling.

• How to articulate your unique value proposition effectively.

• The critical importance of intentional, data-backed marketing decisions.

• How to avoid common pitfalls in pricing and promotion strategies.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

What is a brand?

 It's more than just a logo or a catchy slogan. Mark Drager dives deep, revealing that a brand is the pulse of a business, defining how people feel and think about it.

In this episode, discover:
- That branding is beyond just visuals—it's about feelings and experiences.
- How every interaction, big or small, crafts your brand's story.
- The power of emotional connections in building brand loyalty.
Brands aren't just business tools; they're the stories we tell and the feelings we share.

In today's competitive market, understanding your brand is crucial. Listen in and learn why mastering your brand can be the key to skyrocketing sales and fostering lasting connections.

Want to take your sales to new heights in today's quick-moving business scene? Come along for an information-packed episode featuring Victor Antonio, a sales expert, writer of 13 books, and former President of Global Sales and Marketing for a $420M company. Victor, who rose from a challenging upbringing in Chicago to become one of the most sought-after voices in sales, shares game-changing tactics to boost revenue, increase your earnings, create strong bonds with clients, and keep you ahead of your rivals.

In this episode, Victor outlines a strong plan to excel in sales blending old-school tactics with new ideas and you'll learn the following: 

The four key ways to grow your business and why upselling existing customers is often overlooked.

• Victor's unique 'trust equation' and how it can revolutionize your sales approach

• Why authenticity will be the winning factor in an AI-dominated future

• How to make the invisible visible in your sales process and demonstrate value to clients

• The importance of continuous learning and staying current in a rapidly changing business environment

• Why writing books can be a powerful tool for personal growth and establishing credibility

• How to effectively communicate with executives by focusing on increasing revenue, reducing costs, or expanding market share

• The power of sincerity and domain expertise in sales, even without a polished presentation style

• Strategies for retaining long-term clients by reminding them of your ongoing value

• The critical role of mindset in sales success and how to overcome the 'fundamental attribution error'

• Tips for balancing content, entertainment, and insight in your sales presentations

Tune in to discover how to modernize your sales approach, expand your service offerings strategically, and build lasting client relationships with Victor's expert strategies and real-world examples!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

The rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us.

So, as a leader, maximizing its use in your business is on YOU. 

This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understanding AI deeply enough to implement it within their organizations effectively. 

As the Founder and CEO of Whale Boss, Ryan has been instrumental in guiding technology founders to scale their businesses from $1M to $30M by applying the powerful sales frameworks he developed while working with giants like Google, Amazon Web Services, and Salesforce. 

Known for dramatically cutting the sales learning curve, Ryan has empowered over 800 C-level executives and leaders to achieve rapid growth and operational efficiency. In his conversation with Mark, he shares some ways leaders can strategically leverage AI to transform SaaS sales and marketing, drawing from his extensive experience in driving multi-million dollar growth.

Here are some of the topics Mark and Ryan discuss in this episode:

• Challenges revenue leaders and CEOs face today

• Why leaders need to stay on top of emerging technologies to maintain a competitive edge

• How leaders can integrate AI into their workforce

• How adapting business strategies to leverage AI effectively can dramatically improve decision-making and conversion metrics

• Ways integrating AI into business processes can streamline operations and enhance productivity

• How AI can help find hidden trends and opportunities

• Role changes: why you may need to hire a chief AI officer

• How learning to use just one AI tool will help you understand the rest

• Ryan’s tips for using AI to sell more

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

What's the key to making your brand stand out in a crowded marketplace? Is it just about being creative, or is there more to the story?

Join host Mark Drager in this episode of "How To Sell More," where we dive into the world of innovative brand campaigns. Mark sheds light on not just the creativity but also the ethics behind successful marketing.

Key Takeaways: 

• Why balancing innovation with ethics is crucial in marketing.
• How user-generated content can transform your brand community.
• The secrets behind marketing strategies that stick in people's minds.
  

Perfect for business owners, sales and marketing professionals, this episode is more than just a discussion. It's a toolkit for anyone looking to up their marketing game with strategies that are as responsible as they are groundbreaking.

Get ready to explore the challenges of creating impactful marketing that respects ethical boundaries, all while standing out from the competition. 

If you’re struggling to find a way to make your product or service stand out, maybe it’s time to stop being so rational. 

To be seen as the better choice, the only choice, you need to do things differently.

This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he’s worked with leaders, strategists and teams in organizations from Amazon and Google to American Express and Proctor & Gamble. We dive into his revolutionary five-step process for standing out, including how to mix the rational and emotional into a powerhouse of branding and sales strategies. 

Here are some of the topics they discuss in this episode:

• Why the rational only stays one or two percentage points to the right or left of what already exists

• How major entrepreneurs operate by a logic that would never be okayed by a committee

• To be a leader, you have to do something different than other people are doing

• Why effective differentiation is not just about being different but being relevant and valuable to the target audience.

• Why the way to differentiate might not be as sophisticated as you think

• Do you know what your sacred cows are?

• Why you may need to get a little uncomfortable if you want to stand out 

• Why it's not just about the idea but also the ability, urgency, and vision to actualize it

• Why you need to talk about it, get people excited and show how it can help in their lives

• How finding your differentiation can start by just listing the facts about your business

• How trying to find the right answer can shut down our ability to think in interesting ways

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

Looking to simplify your sales approach and win more business in an increasingly complex world? Join us as Bob Marsh, Chief Revenue Officer at Bluewater Technologies, shares his philosophy of "winning through simplicity." Bob offers critical insights on reducing friction in sales, building trust with clients, and simplifying the sales process to achieve better outcomes. In this episode, he provides a powerful guide on removing friction from the sales process and building deeper customer connections.

You will learn:

• Why the world is getting more complicated and how to manage overwhelm

• The four pillars of Bob's "Winning with Simplicity" framework

• How to build "noise-canceling confidence" and why it matters

• The game-changing "CEO fist bump" tactic that can drive more sales

• Why you need to aim for "third layer connections" with prospects

• How to reframe selling as an act of service, not manipulation

• The art of using options effectively without confusing customers

• Why "time management" is out and "impact optimization" is in

• Bob's top tip for selling more by smoothing out friction points

• The importance of building trust and demonstrating expertise to customers

• Benefits of understanding where friction exists in the customer's decision-making process

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In today's episode, we explore the true meaning of "providing value." Our guest, Tony Whatley, shares a powerful truth: real, human connections online make all the difference.

Here's what you'll learn:

- Authentic chats online beat fake ones, always.

- True power isn't just about money; it's about influence.

- Giving more than you take makes you a leader in any group.

Don't miss these golden nuggets of wisdom.

Meet Tony Whatley. A genius in business with over 20 years of experience. He's made websites, written a top book, and helped many. Tony's journey from starting businesses part-time to teaching others the way. His goal? Help you be your best.

What if, instead of chasing your customers, you created an experience that had your customers flocking to you?

This week, Mark is joined by experiential marketing expert Brook Jay, the founder and CEO of All Terrain, an award-winning marketing agency renowned for its innovative brand strategies and activations. Her keen insights into consumer behaviour and exceptional storytelling abilities have allowed her to lead groundbreaking campaigns for global giants like Ferrari, Nike, and PepsiCo.  

In this episode, Brook shares insights on building emotional connections, standing out in crowded markets, and tracking the success of experiential marketing campaigns.

Here are some of the topics Mark and Brook discuss in this episode:

• What is experiential marketing?

• From live events to pop-up attractions: the many forms of experiential marketing

• The pros and cons of experiential marketing

• How experiential marketing helps forge strong emotional connections with consumers

• B2B or B2C - can experiential marketing work for both?

• How to sell more by engaging people in memorable and authentic ways

• Measuring your ROI when using experiential marketing

• How storytelling and community building strengthen brand loyalty

• Experiential marketing’s real-time adaptability ensures campaigns stay relevant and effective

• Brook’s #1 strategy for selling more

Follow Mark: 

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this episode, we chat with networking expert Charles Byrd. We discuss how real relationships in business are about more than just deals; they're built on genuine interactions that create strong bonds within the community.

• Authenticity is Key: True connections come from the heart, not just the mind.
• Leadership in Communities: Being an active voice makes you the trusted expert.
• Structured Conversations Win: A clear strategy in talks leads to better outcomes.

Join us as we reveal insights that are crucial for anyone aiming to enhance their business networks.

Thinking about selling your business one day? You're not alone, but you might be going about it the wrong way. Our guest, Nick Bradley, shares a mind-blowing idea: Don't wait until you're ready to sell to start planning your exit.

Here's what you'll learn from this eye-opening episode:  

- Start planning your exit years in advance, not just when you're tired or bored.

- Treat your business as an asset, not just a passion project.

- Understand that exiting your business is a big money moment, possibly the biggest in your life.  

This is wisdom you can't afford to miss.

Meet Nick Bradley, a rockstar in the world of business. With over a decade in Private Equity, 117 acquisitions, and 25 business exits totaling $5.3 billion, he knows a thing or two about scaling up and selling businesses.

Unlock the secrets to exiting your business the right way. Tune in now!

What's the not-so-secret secret to winning at business? It all starts with selling more, faster and
easier. Introducing How To Sell More, a groundbreaking podcast for entrepreneurs like you.

Each week, I'll share practical strategies and tips to supercharge your business growth and boost sales.

We'll dive into sales and marketing tactics and strategies, uncovering the secrets used by experts and successful entrepreneurs to achieve extraordinary results.

Whether you're a seasoned business owner or just starting out, join my expert guests and me as we demystify the world of sales and marketing, helping you transform your business to achieve the level of success you've always dreamed of

Launching September 11, 2023.

Conquer your fear of rejection. In this episode, Mark Drager is joined Andrea Waltz, co-author of "Go for No" and rejection expert, as she reveals transformative strategies for embracing hearing "no" and skyrocketing your success.

Andrea discusses the power of the "Go for No" philosophy and how it can revolutionize your approach to sales and life.

You'll discover:

• Why fear of rejection is holding you back and how to overcome it

• The unexpected benefits of actively seeking out "no's" in your personal and professional life

• How to reframe rejection as a stepping stone to success rather than a roadblock

• Why making assumptions is "kryptonite" for sales and how to avoid this common pitfall

• Strategies for building confidence and resilience in the face of rejection

• The benefits of asking tough questions early in the sales process

• How to provide psychological safety for prospects by permitting them to say "no"

• Tips for detaching emotionally from harsh rejections and maintaining your composure

• The balance between quantity and quality in your outreach efforts

• Why pushing beyond your comfort zone is essential for growth in sales and life

Are you ready to revolutionize your approach to rejection? Whether you're closing million-dollar deals, launching a startup, or just wanting to feel more confident in challenging conversations, tune in now and gain the mindset and strategies to transform "no" into your most powerful ally for achieving unprecedented success!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

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Want more free tools?

Unlock the secret chambers of profitability with Mark Drager in this enlightening episode of "How To Sell More." This journey reveals three hidden profit centers that every service-based business unknowingly possesses.

Mark, with his signature blend of wisdom and practicality, unfolds how businesses often see only the obvious profit source: the primary service or product they offer.

Let's dive deep into the pivotal learnings awaiting you in this episode. 

- Expanding Profit Horizons: Learn to identify and leverage multiple profit centers beyond your primary service.

- Monetizing Expertise: Understand how your specialist knowledge can be transformed into a profitable educational platform.

- Efficiency and Scalability: Uncover the strategies to enhance scalability and efficiency in your business model. 

These insights are not just theories but actionable strategies, ready to be deployed in your business.

In a business landscape where adaptability and diversification are king, failing to recognize and utilize all available profit centers can be a missed opportunity for growth and stability.

Tune in to enrich your perspective, discover hidden profit centers in your business, and learn to sail smoothly through the undulating waves of the business world. Your path to diversified profitability begins here.

Discovering the Essence of Sales Mastery

Dive deep into the art of sales with us in this episode. Wes Schaeffer, the Sales Whisperer, unlocks the secret: every step in sales is a meaningful close.

Key Takeaways from This Episode:

- Every part of your sales journey holds power.

- Recognizing a timely "no" can be as golden as a "yes."

- Empathy is your game-changer; see through your prospect's eyes.

Master these insights and transform your sales approach.

Wes Schaeffer, the mastermind behind The Sales Whisperer, has honed his sales techniques since 1988. A mentor to thousands, his methods have driven growth for global giants like Google and Dell. Dive in and learn from the best.

When was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed?

This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network. 

Known as the "Dopamine Dealer of LinkedIn," Joshua is an entrepreneur, storyteller, author, and a firm believer in weaving genuine human connections into the digital tapestry. 

He is the author of Balance is Bullsh*t, and the founder of Standout Authority, where he helps professionals and entrepreneurs shine on LinkedIn by breathing life into their personal brands. 

He shares his expertise on creating authentic connections in the digital world and leveraging LinkedIn for business growth.

Here are some of the topics Mark and Joshua discuss in this episode:

• How a well-crafted LinkedIn profile can open new doors for your business

• Why regular updates and active personal branding are crucial

• The top three things business owners should be doing to maximize their presence of LinkedIn

• Why leaders should ensure their LinkedIn profiles are comprehensive and reflective of their professional journey, not just a resume

• How to use the XYZ statement approach on your LinkedIn profile

• How engaging thoughtfully by providing insights elevates your visibility

• Why you should prioritize genuine relationship building, not just making the sale

• How leveraging personal stories and experiences in interactions helps humanize connections

• Why you should be encouraging and training your teams to engage on LinkedIn 

• Josua B. Lee’s #1 strategy for selling more

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If you’ve been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out.

In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners.

Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with customers, understanding their culture is more effective than identifying their demographics or personal preferences.

As a strategist, he has helped steward some of the biggest brands in the world across a wide spectrum of industries—from tech to CPG, financial services to sport, and everything in between. 

Here are some of the topics Mark and Dr. Collins discuss in this episode:

• The difference between personas, demographics and psychographics

• Why Dr. Collins believes culture is the most powerful signal of all

• How culture shapes consumer choices more deeply than simple data like age or shopping habits

• How real engagement with customers goes beyond collecting data and focuses on understanding their lives and values

• How aligning your business's values with your customers' culture can set you apart from competitors

• Why businesses tend to target the people who see the world the way they do 

• Why you're more likely to get better work, and a more enjoyable experience from people who have similar views, than from people who just pay very well

• How to get better at understanding how people see the world, translate the world, and behave accordingly

• Why businesses often mistake information for intimacy

• Dr. Collins’ #1 tip for selling more

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Do you find it challenging as an introvert to handle business networking and sales?

In this episode, Mark Drager interviews Matthew Pollard, alias the "Rapid Growth Guy," to reveal innovative strategies for introverts in business. As an introvert, Matthew shares his journey from struggling salesperson to successful entrepreneur and author.

In this episode, you'll discover:

• Why being an introvert is not a barrier to success in sales and networking

• How to leverage your introverted strengths to build deeper relationships

• The power of preparation and planning in networking events

• Why differentiating yourself is crucial for business growth

• How to create a unique personal brand that stands out in a crowded market

• The importance of niching down to attract ideal clients

• Strategies for articulating your value proposition effectively

• Why Traditional Networking Advice Often Fails Introverts

• How to turn casual connections into champion relationships and momentum partners

• How to conduct painless client feedback sessions

• Why over-complicating sales processes can hinder your progress

• How to build a scalable business model as an introvert

Are you an introvert looking to boost your confidence in business or an extrovert seeking to understand your introverted colleagues better? Tune in and learn how to use your introverted superpowers and achieve rapid growth in your business, regardless of your personality type.

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Who knew that doing your homework would be just as important as an adult as it was when you were a kid? Especially as a salesperson.

This week, Mark is joined by award-winning author and sales expert Jack Daly. Jack believes that the more homework you do before a sales call, the better you’ll be at connecting the dots for your prospect. And by leveraging the technology and tools available today with old-school sales techniques like building trust and creating genuine connections, you’ll enjoy more sales success.

Here are some of the topics Mark and Jack discuss in this episode:

• How selling is a transfer of trust

• Ways technology has profoundly changed the game of selling

• Why people do business with people they like

• How the nature of sales calls are different today

• Why salespeople need to stop “showing up and throwing up”

• How much time you should spend listening vs. talking with a prospect

• Why the best salespeople are like chameleons

• How being prepared is a strategic advantage in sales

• Why narrowing your focus will help you sell more

• Why sports teams are run better than most businesses

• The importance of having a growth mindset

Follow Mark:

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Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

Welcome to a game-changing episode of "How To Sell More." This episode dives deep into the world of construction and sales. Our guest, Stephen Scoggins, shares an eye-opening point: knowing your costs can make or break your business.

Here's what you'll learn from this episode:

- How delivering top-notch service can give you a competitive edge.

- Why understanding your costs is the secret sauce to business growth.

- Strategies for scaling your business without losing your shirt.

Don't miss these golden nuggets of wisdom!

Meet our esteemed guest, Stephen Scoggins. He's not just a business owner; he's a titan who owns seven high-revenue businesses. With a podcast boasting over 4 million views, Stephen has insights that you won't want to miss.

Discover the Hidden Gold in Your Business

Ever feel like you're missing out on easy wins in your business? Mark Drager dives deep into the magic of "low hanging fruit" opportunities. These are the simple yet powerful ways you might be leaving money on the table.

In this episode, you'll learn about:

- Spotting those easy wins that often get overlooked.

- The secret power of clear communication.

- Embracing change as a tool for growth.

Remember, these aren't just tips. They're game-changers.

Businesses evolve fast. And in this ever-changing landscape, it's easy to get lost. But with Mark's insights, you'll be a step ahead. Listen in if you're a business owner or in sales and marketing. You won't want to miss out on these golden opportunities.

Ever wondered what sales secrets lie in NBC's "The Office"? Mark Drager dives deep into the hit show, revealing a treasure of sales wisdom. He believes authenticity in sales, as shown by Michael Scott, can lead to unexpected triumphs. In this episode, you'll discover: - The power of genuine relationships in sales. - How to navigate and win in office politics. - The importance of resilience in the face of rejection.

These insights, drawn from the antics of Dunder Mifflin, are more than just TV fun. They're real-world strategies. Business isn't just about numbers; it's about people and relationships. Understanding the nuances of interpersonal dynamics can give you an edge. Tune in, and arm yourself with sales strategies that even Dwight Schrute would envy.

How much thought do you give to the content you post? 

And after sharing, how invested are you in reading and responding to the comments? 

Do you take the feedback to heart? 

This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit’s B2B team. 

In this episode, they explore how prioritizing content that resonates with your audience helps enhance your brand and foster community.

Here are some of the topics Mark and Amanda discuss:

• Why community management and growth means rolling up your sleeves and doing the work

• Why often the best way to respond to other people’s posts is by posting your own take

• How genuine engagement and responsiveness foster community

• The importance of showing people that you're actually engaging and listening to their feedback

• Why your content has to be a good match for the platform you’re posting on

• Why you shouldn’t post for the sake of posting, but post when you have something to say

• Focus on business outcomes, not marketing metrics

• How to create content that grows your business in a meaningful way

• How creating your own IP allows your content to be more sustainable over time

• What Amanda values most in her work and career

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In this enlightening episode, we dive deep into the art and science of audience research.

 Our esteemed guest sheds light on the transformative magic that happens when businesses truly understand their audience.

 Key Insights from the Episode:

• Beyond demographics: Discovering the deeper layers of audience behavior and preferences.
•  The predictive advantage: How knowing your audience today can forecast trends of tomorrow.
•  The risks of flying blind: Why businesses that skip audience insights often miss golden opportunities.
  
   Meet Rand Fishkin: the visionary behind SparkToro, creators of leading audience research software. With a career centered on elevating marketing practices, Rand’s insights and experiences, documented in his book "Lost and Founder," are a treasure trove for any business enthusiast.

 Check his website sparktoro.com to learn more Follow Rand on IG: @randderuiter

This week, Mark speaks with Jonah Berger, a Marketing Professor at the University of Pennsylvania’s Wharton School about ways to positively leverage influence within your organization. 

Jonah is a world-renowned expert on change, word of mouth, influence, consumer behaviour, and how products, ideas and behaviours catch on. He’s worked with big names like Apple, Google, and Nike, and written the bestsellers Contagious, Invisible Influence, The Catalyst, and Magic Words. He speaks with Mark about using the hidden strategies of influence to drive action and change minds. 

Here are some of the topics Mark and Jonah discuss in this episode:

• Why we are so easily influenced

• Some subtle ways we are influenced every day

• How relying on our friends and peers helps us make better decisions

• Why being influenced is perceived negatively, but it often makes us better off

• How influence can be helpful in both mundane and important decisions 

• Overcoming our ingrained anti-persuasion radar

• Why the “Ask, Don’t Tell” method is so successful

• The more we understand about human behaviour, the better off we'll be

• How hedges reduce persuasion

• Why you should consider being very certain about a smaller set of things

Follow Mark: 

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There's a painful truth in business that nobody wants to discuss: most companies are hemorrhaging talent and money through poor culture – and throwing pizza parties won't fix it.

Meet Kate Volman – CEO of Floyd Consulting and organizational culture expert who's challenging the "perks over purpose" mentality plaguing modern businesses. As the leader behind The Dream Manager program, Kate has helped transform hundreds of organizations from talent-bleeding bureaucracies into high-performing powerhouses where people actually want to work.

In this no-holds-barred conversation with Mark Drager, Kate pulls back the curtain on:

• The hidden cost of bad culture (and why most companies vastly underestimate it)
• Why your "gut feel" hiring approach is secretly sabotaging your growth
• The counterintuitive strategy that saved one company $150,000 in turnover costs
• How to spot the toxic behaviors driving your best talent away
• The proven framework for building a coaching culture that retains top performers
• Real-world examples of turning disengaged teams into unstoppable forces
• The leadership blind spots causing your "expectations gap" crisis

Plus, you'll get guidance on:

• Building hiring processes that actually work
• Creating accountability without fear
• Converting complainers into contributors
• Making employee development a competitive advantage

Whether you're a scaling company struggling with retention, or a leader watching your culture crumble, this episode is your blueprint for building an organization where both people and profits flourish.

Follow Mark:

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Do you ever feel like you are disconnected from your customers and struggling to drive growth?

In this episode, Mark Drager interviews Gary Arnold, a growth leader and recently appointed Chair for the Seattle EXECUTE Mastermind Group, to explore his customer-centric philosophy for business success. Gary has established himself as a versatile leader in customer engagement and value creation. 

His career spans roles at tech giants like Amazon, GoDaddy, and PayPal, as well as innovative startups, giving him a unique perspective on driving growth across various business scales.

In this episode, you'll discover:

• Why customer focus trumps competitor analysis and internal capabilities

• How to maintain customer connection even in large organizations

• The art of uncovering customer needs without bias or preconceptions

• Strategies for quantifying and communicating your true value to clients

• Tactics for overcoming price sensitivity in competitive markets

• Why constant value reminders are crucial throughout the customer lifecycle

• How to turn small improvements into million-dollar impacts for clients

• The power of thinking beyond your product to its wider business impact

• Techniques for finding unexpected sources of value in your offerings

• Why engaging customers with no expectations can lead to surprising insights

• How to balance technical knowledge with clear, value-focused communication

• The importance of being ready to walk away when value alignment is missing

Tune in and prepare to elevate your customer relationships, unlock untapped potential, and drive business growth with Gary Arnold's proven strategies!

Follow Mark:

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Join us for this episode of ‘How To Sell More’ and discover how smart tax strategies can do more for your business than just saving you money. Tom Wheelwright, a wizard with numbers, teaches us that taxes aren't just about what you owe. They can be a map to riches if you know how to read them.

• Learn why spending on the right tax advisor is like putting money into your business's future.
• Find out how to build wealth and reduce taxes at the same time by choosing smart investments.
• Understand how to make taxes a secret weapon in your business's arsenal.

Meet Tom Wheelwright: a tax genius and advisor to the stars of business and finance. As the CEO of WealthAbility and a bestselling author, Tom turns the maze of tax laws into clear paths toward wealth. He's not just about numbers; he's about changing lives with better tax strategies.

Former Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results.

Research shows buyers choose based on feelings rather than logic – a blind spot for many sales teams. When analyzing 70 sales representatives at Salesforce, Priemer found the highest performers built genuine belief in their solutions instead of relying on feature lists. This insight reshaped how their sales teams approached customer conversations.

Priemer introduces the "love-hate framework" for creating sales messages that connect. His example of Trunk Club shows this in action: "a service for men who love to dress well but hate to go shopping." This positioning helped secure their acquisition by Nordstrom by speaking to customer emotions instead of product specs.

The discussion examines why business cases alone don't close deals, how real conviction outperforms product knowledge, and what builds lasting customer relationships.

Key Takeaways:

1. Start with Emotion: Connect with how customers feel about their challenges before presenting solutions
   
   
2. Build Real Belief: Sales success comes from actually believing in your solution's impact on customers
   
   
3. Own the Outcome: Taking responsibility for customer results builds deeper business relationships

Top 3 Reasons to Listen:

1. Close More Deals: Apply the psychological principles that drive buying decisions to improve your sales conversations
   
   
2. Stand Out in Your Market: Build an authentic sales approach that sets you apart when traditional ROI pitches fall flat
   
   
3. Increase Customer Trust: Position your business using the love-hate framework that turned Trunk Club into a multi-million dollar success
   
   

Follow Mark:

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We’re going to let you in on a secret. The reason you’re not attracting -- or keeping -- the best salespeople is likely because of your commission structure. Chances are it’s just not achievable.

This week, Mark is joined by Jordana Matsos, founder of the sales-focused recruitment agency Hirequity. Using her unique background in HR and corporate sales, Jordana gives us strategies for building commission structures that allow you to recruit better salespeople and hold on to your top sales talent.

This includes creating a challenging yet achievable commission plan that allows your sales reps to feel like they're a part of the company’s success story.

Here are some of the topics Mark and Jordana discuss in this episode:

• Data and insights HR should share with your sales department

• Aligning your marketing and sales departments

• Businesses that coordinate well between their sales and HR departments

• The biggest challenges small and medium-sized businesses face when hiring new salespeople

• What enterprise-level businesses do better than small businesses

• Aligning compensation with both individual and company goals

• Don’t wait to set up a commission structure 

• Avoid “building the plane while it’s flying”

• Why every business needs an employer-value proposition 

• Make on-target earnings a priority

• Ways to significantly reduce turnover in your sales personnel

• Metrics to set an achievable commission structure

• Three reasons you’re struggling to keep top salespeople

• Make your commission plan challenging but achievable

Watch the episodes on YouTube: 

https://www.youtube.com/@SalesLoopBrand/videos

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markdrager

Website: https://salesloopbrand.com/ 

Mark Drager Instagram: https://www.instagram.com/mark.drager/

The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at -https://www.salesloopbrand.com/how-to-sell-more-podcast

In this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes.

Key Takeaways:

• Misalignment between sales and marketing can be detrimental to businesses.
• The core problem? A lack of shared goals. 
• Prioritizing lead quality over quantity is crucial. 

Meet Lavall Chichester: A growth marketing expert well-versed in SEO and content marketing. With a philosophy centered around nurturing symbiotic relationships and a problem-solving approach influenced by his experiences as a Kyokushin Karate champion, Lavall offers a distinctive perspective.

In this episode of "How To Sell More," we're joined by Brendan Hufford, a digital marketing strategist with extensive experience, to explore how storytelling and customer insights generate demand.

• The strategic use of storytelling to establish meaningful connections with your audience.
• The crucial role of identifying and understanding customer pain points in securing a unique market position and driving demand.
• The critical importance of ongoing customer engagement in ensuring product evolution and market relevance.

Brendan's background as an educator has equipped him with the unique ability to simplify complex marketing concepts into practical strategies. His transition into the digital marketing sphere has been marked by significant contributions to the SaaS industry's growth. His current projects, Growth Sprints and the ALL IN community demonstrate his dedication to advancing companies within the content and SEO domains.

If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you.

This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their portfolio careers. 

Here are some of the topics Mark and Ben discuss in this episode:

• What inspired Ben — an engineer — to write a book about marketing

• Why every business needs to calculate customer lifetime value

• The importance of segmenting your customer base

• The move from mass to personalized marketing

• Customizing your message to where your customer is in their buying journey

• The foundational truths that have not changed since Ben wrote his book in 2015

• Why Ben has been getting all of his wine recommendations from a chatbot

• How AI is helping brands accelerate the switch to personalization

• Why a chatbot strategy is an essential part of a brand’s success

• Ben’s #1 strategy for selling more

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In part three of our three-part series, Evan Carmichael and Mark Drager go further into the transformative power of visual content. Evan emphasizes that effective visual content isn't just about telling a story—it's about showing it vividly.

- Visual content can revolutionize brand recognition. 

- Platforms like YouTube influence decisions and build trust.

- Consistency and authenticity in content is the key to growth.

Dive in and harness the tools you need to grow your business! 

With millions of followers across multiple platforms, four authored books, and a mission to boost self-belief, Evan's influence is undeniable. From biotech to salsa dancing, his journey is both inspiring and diverse.

Ever wondered what it takes to climb the ladder of success in real estate?

This episode shines a spotlight on the magic words: "Patience, consistency, and execution." Our guest, Tom Storey, shares a key insight: success is less about reinventing the wheel and more about recognizing and adhering to foundational principles.

In this enlightening chat, you'll discover:

- The transformative power of a growth mindset.

- Three pillars that differentiate top sellers from the rest.

- The unmatched value of content that educates over entertains.

So, if you're keen to unlock the secrets of success, this episode is a must-listen.

Meet Tom Storey: A luminary in Canadian real estate, Tom stands tall among the top 35 Realtors under 35 in Canada. A regular voice in Toronto's media scene, he's not just about selling homes; he's about imparting wisdom on the dynamic world of real estate.

Dive deep into the world of branding with Mark Drager. Mark reveals a secret: the Strategic Brand Blueprint. This tool can change how you see your business.

What You'll Learn:

- How a blueprint keeps your brand true to its roots.

- Why clear branding stops customer confusion.

- The magic of staying real and authentic.

Listen and grasp these golden nuggets of wisdom.

In business, standing out isn't easy. Many brands get lost in the crowd. But with the right guide, you can rise above. If you're a business leader, sales guru, or marketing pro, this episode is your map to success.

How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology?

This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online presence and impact. In this episode, she shares her insights on creating meaningful, profitable online engagements that harmonize technology with genuine human interaction.

Here are some of the topics Mark and Mari discuss in this episode:

• How to leverage Meta's evolving advertising capabilities for improved ad targeting and customer engagement

• The importance of relationship marketing

• Why authenticity is making a comeback

• How to leverage Meta's extensive data to optimize the user experience and improve conversion rates

• How to distinguish your brand in a market saturated with generic advertising messages

• Why Mari is such a huge proponent of doing a combination of organic and paid marketing

• Why you need to pay attention to your audience and monitor comments on both paid and organic marketing efforts

• The advantage to capitalizing on the use of stories and posting less on your feed

• Why you should be using lead generation ads on Facebook and Instagram 

• How establishing a community beyond social media platforms ensures lasting relationships with audiences

Follow Mark:

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Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy.

"The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting."

In this episode, Deiss breaks down why established marketing practices fail in 2024's fragmented digital landscape. He explains how successful companies now focus on clear problem statements over hyper-targeting, why perfect attribution tracking misleads marketers, and how businesses build customer relationships without aggressive follow-up.

Key Episode Insights:

• Why broad messaging often outperforms micro-targeted ads
• How to write high-converting ads using simple problem statements
• Practical email strategies that maintain relationships without burning goodwill

Listen to discover how leading companies adapt their marketing for today's reality - and why methods that worked even three years ago might be hurting your results now.

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What does it actually take to sell someone on a concept, or an idea?

When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes?

This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark explores some sure-fire strategies for creating the “perfect” pitch, one that removes all of a prospect’s doubts and uncertainties so they have no choice but to move forward with you.

Here are some of the topics Mark covers in this episode:

• The importance of structuring requests

• Why you should be clear about what is being asked and provide a rationale for why it's needed

• How to explain the benefits and the necessity of the request to the decision-maker

• Consider potential objections and address them proactively

• How to remove doubts and make it easier for the decision-maker to say yes

• The importance of organizing your thoughts in a structured format

• Why you need to tailor your pitch to the audience's concerns and interests

• Knowing how your request aligns with your prospect’s values or goals can significantly impact the outcome

• Why you need to ask more questions and encourage dialogue 

• What Mark’s son is ready to pitch next

Follow Mark:

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Do you think all CEOs are workaholics? Think again. Host Mark Drager reveals that the best CEOs are actually "lazy" because they know where to focus their energy.

In this episode, you'll discover:

- How to spot the weak links holding your business back.

- Why "laziness" is a sign of a smart leader.

- The big shift you need to grow your business.  

Don't miss these game-changing insights!

Ever wonder why some businesses scale easily while others struggle? It often boils down to understanding and solving the right problems. Listen to unlock the secret to becoming a more effective leader in business and sales.

Is Facebook marketing dead, or are you just using outdated strategies?

In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively  built thriving communities, connecting authentically with her audience, and converting group members into paying clients without spending hours online.

Known for her 'generous authority' approach, Megan simplifies the process of creating value-driven groups that act as robust lead pipelines.

She challenges the myths about social media marketing and shares her unique strategy for building a powerful lead-generation machine using Facebook groups. 

Mark and Megan explore:

• Why Facebook Groups still work and how to leverage them effectively in 2024.

• How to position yourself as a 'generous authority' to attract and engage the right audience.

• The secret to creating a community that converts without overwhelming yourself.

• A step-by-step process to fill your group with qualified, ready-to-buy leads.

• Why content consistency and simplicity are key to driving engagement.

• How to use polls and DMs strategically to build relationships and close sales.

• Why Megan’s focus on ONE audience, ONE problem, and ONE solution is the game-changer.

• Debunking the myth that Facebook is outdated and understanding where people make buying decisions today.

If you're tired of high-tech, complicated strategies and want a working way to build a client-generating community, tune in and learn how a Facebook Group can fuel your business success!

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When was the last time you picked up the phone to call a new prospect?

You may not want to hear this, but the days of relying solely on cleverly crafted email campaigns to reach your target audience are over. The resurgence of cold calling may be your secret weapon for truly distinguishing yourself from the competition.

This week, Mark is joined by Marcus Chan, a three-time SalesForce Top Sales Influencer to Follow and Wall Street Journal best-selling author of the book, Six-Figure Sales Secrets. Marcus walks us through his approach to cold calling and breaks down all of the barriers, fears, and reasons why most of us are not willing to cold call. 

Here are some of the topics Mark and Marcus discuss in this episode:

• How cold calling helps you cut through digital noise

• Why a more direct human interaction gives you more options

• The key differences between inbound and outbound leads

• Why a well-searched/targeted prospect list is crucial for success

• How to tailor your list to specific Ideal Customer Profiles

• Why your calls should be targeting the “decision maker”

• How understanding the unique challenges and responsibilities of different decision-makers will improve the quality of your list

• Why intrapreneurs make the best salespeople

• Why frameworks work better than scripts

• The top traits of a successful salesperson

• How to avoid “commission breath”

• Marcus’ #1 tip for selling more

Follow Mark:

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Mark Drager Instagram: https://www.instagram.com/mark.drager/

The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

If win rates are the most accurate way to measure a salesperson’s effectiveness, why do we keep ignoring them?

This week, Mark talks about the benefits of understanding and improving win rates with Andy Paul, prominent sales strategist and the voice behind The Win Rate Podcast. A maverick in the sales arena, Andy has carved out an extraordinary three-decade-long journey and become a go-to expert for transforming underperforming win rates, showcasing his prowess in a spectrum of fields, from nimble tech startups to the giants of the Fortune 1000. 

Andy breaks down the reasons win rates are a true reflection of how effectively a salesperson meets customer needs and why regular analysis is key to identifying areas for improvement.

• Win rates -- what are they? 

• Why win rates are the thing that we should be focused on more than anything else?

• The percentage of buyers who don't want to talk to salespeople

• The biggest factors that influence the buyer's choice of vendor 

• Why establishing trust and rapport with clients is key to selling more

• How the buying journey differs from the selling journey

• The three tasks buyers need to accomplish in line with your selling

• The real purpose of discovery

• Why salespeople need to make the case for change upfront before they invest their time and energy

• How many selling hours does it take to move a deal from the initial point of contact to a win? 

• The most important thing you can do to increase your win rate

• Andy’s #1 favourite question to ask during a discovery call

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If you’ve been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers.

This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of technology and personal touch, reshaping how brands interact with consumers.

Here are some of the topics Mark and David discuss in this episode:

• The profound impact of handwritten notes in a digital age where electronic communication dominates

• The significance of thoughtful gestures in building and deepening business relationships

• Real-life examples where handwritten notes have influenced business outcomes, including customer retention and even winning back lost clients

• How handwritten notes have been used across different industries, ranging from real estate to e-commerce

• When surveyed, consumers agreed that handwritten notes walk the line between not being annoying and being highly personal

• How expensive is it to implement handwritten notes as part of a business strategy

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On this episode of "How to Sell More," Mark Drager delves deep into unexpected lessons from an unlikely source: "American Gladiators." He reveals how the journey of turning a simple idea into a top-rated 90's show mirrors the challenges and solutions in the world of sales.

- Starting with a mere idea can be the first step to a grand success.
- Testing and refining ideas with real people is crucial.
- Facing challenges head-on and being bold can set you apart.

In the fast-paced business world, it's easy to feel lost or overwhelmed. Yet, by understanding the principles of turning a concept into reality, you have the potential to excel. Don't miss out; tune in to discover strategies that every entrepreneur, sales, and marketing professional needs to know.

Ever tried everything to grow your business, only to feel hopeless about your marketing and sales?

Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process.

This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing on distribution.

What matters is saying the right message to the right people at the right time. When multiple approaches fail, the issue often isn't the marketing channel - it's what you're trying to communicate and to whom.

Key Takeaways:

1. Marketing amplifies your message - focus on what you're saying before how you're distributing it
2. When proven approaches stop working, examine if your market has shifted
3. Look at your price point, targeting, and messaging before changing tactics again

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In the latest installment of "How To Sell More," we explore the nuances of crafting an effective discovery call. Our expert guest, Nikki Rausch, stresses the essential task of zeroing in on a potential client's specific needs.

Key takeaways:

• The heart of a discovery call is the accurate recognition and comprehension of the client's unique challenges.
• Achieving the perfect balance between detailed preparation and flexible responsiveness is crucial. 
•  Skillfully steering the conversation with targeted questions can transform the dynamic in your favor.

Nikki Rausch brings a wealth of sales expertise to the table, boasting over 25 years of experience and a track record of dealing with industry heavyweights like The Bill & Melinda Gates Foundation and NASA. Her extensive background is complemented by her roles as an accomplished writer, a frequently requested speaker, and the visionary leader of the Sales Maven Society.

Do you know your business's blind spots?

Mark Drager dives deep into the hidden areas that might be holding you back. In this episode, he shines a light on what you might be missing.

Here's what you'll learn:

- Uncovering blind spots can lead to big growth.

- Clear communication builds trust and brings the right customers.

- Being adaptable helps businesses thrive in changing times.  

These insights can change how you see your business.

Blind spots in businesses are more than just overlooked details. They can be barriers that stop growth and success. It's time to understand and tackle them. Every business owner, sales pro, and marketing expert will benefit from Mark's wisdom. Listen and transform your business approach.

Want to boost your marketing and adapt to changing business growth trends?

Join us for an informational conversation with Josh Golden, Quad's Chief Marketing Officer, as he shares tips on expanding services, managing complexity, and encouraging meaningful client relationships.

Today, Josh offers insights in adapting to market demands while staying true to your core strengths. 

You will learn:

• How Quad transformed from a print-focused company to a comprehensive marketing solutions provider

• The balance of adding new services without losing sight of your brand's essence

• Why understanding your core competencies is crucial for sustainable growth

• The importance of an "outside-in" approach when presenting your services to clients

• How to simplify complex internal operations for seamless client experiences

• The power of data in a post-cookie world and how Quad leverages it

• Josh's unique "tugboat" strategy for guiding organizational change

• The art of curating the perfect solution set for marketers' evolving needs

• Why maintaining genuine relationships is Josh's secret weapon for selling more

• How to effectively communicate your value proposition to potential clients

• Benefits of aligning your external marketing message with clients' needs

Are you a seasoned executive or an aspiring entrepreneur? Tune in and discover how to modernize your marketing approach, expand your service offerings strategically, and build lasting client relationships with Josh's expert strategies and real-world examples!

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What are you doing to achieve better results in your business in 2024?

This week, Mark breaks down the three powerful campaign objectives that are often overlooked by even the most advanced salespeople, marketers, and business leaders.

Before you spend a single dollar on your next campaign, you need to step back and examine the importance of each of these three levels of objectives that exist for every single project in every campaign: 

Corporate objectives: Essential for providing direction and purpose for any business investment, including marketing campaigns, product development, and staffing decisions.

Campaign objectives: Each campaign or project needs well-defined objectives to understand its role within the larger business strategy.

Objectives for each asset in the campaign: Define objectives for each element within a campaign (such as landing pages, ads, and lead magnets) to ensure proper messaging and to understand how each piece plays a part in the customer journey.

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Website: https://salesloopbrand.com/ 

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The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at -https://www.salesloopbrand.com/how-to-sell-more-podcast

Join Mark Drager in today's episode of “How To Sell More”, as he delves deep into the concept of "Social Proof." Mark Drager lays it out: we're in a digital age, and trust is golden.

Here are some pivotal learnings awaiting you in this episode: 

- How social proof is your ticket to building trust.

- The many faces of validation, from customer praise to media buzz.

- The art of weaving this proof into every business story you tell.

 Trust us, these are game-changers.

In the dynamic business world, skepticism isn't just occasional—it's the norm. Every leader, sales pro, or marketer faces the daunting challenge of piercing through doubts and establishing genuine trust. Yet, there's a silver bullet that can make this challenge a tad easier. Tune in, and equip yourself with strategies and insights on how to turn the tables using the undeniable power of social proof, making every business interaction more meaningful and impactful.

In the latest episode of "How To Sell More," expert Frank Chen guides us as we head into the strategic world of affiliate marketing. He reveals the importance of referral marketing and how it can transform your customer base into a dynamic sales force.

Key takeaways from our discussion include:

• The power of customer referrals in outperforming traditional advertising, and the process of leveraging this for your brand.

• Customization of affiliate resources is crucial; understanding the varied abilities and networks of your affiliates allows for more effective promotion.

• The advantage of fostering meaningful connections with a select group of high-performing affiliates rather than a widespread, unfocused network.

Frank Chen brings his substantial e-commerce and entrepreneurial experience to the forefront, offering practical advice on creating valuable online customer relationships. Tune in for insights into how a well-crafted affiliate program can lead to greater sales and a stronger brand presence.

In this episode of "How To Sell More," host Mark Drager discusses B2B marketing with  expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success.

Key Takeaways: 

• The critical role of well-defined MQLs in linking sales and marketing efforts.
• Strategies for crafting content that resonates with and nurtures potential leads.
• The importance of balancing comprehensive marketing strategies with personalized touches.

Pam brings a wealth of experience to our discussion, with over 20 years in various marketing roles. Not just an expert, Pam is a seasoned practitioner, the author of three books, and the voice behind the "B2B Marketing and More" podcast and YouTube channel. Her insights are invaluable for anyone in marketing, from beginners to veterans.

If you’re struggling to unite your team, it may be time to get back to basics.

This week, Mark is joined by Chris Costello, an executive leader with a remarkable track record of turning around struggling teams and driving significant growth. She has led multi-billion dollar revenue bases and built teams that excelled in even the most challenging environments. 

Chris is known for her ability to meet customer needs through innovative solutions and for her bold, result-driven leadership style. In this episode, she shares insights on building trust, creating clear goals, and leading both small and large teams to success.

Here are some of the topics Mark and Chris discuss in this episode:

• Why authentic leadership is so important

• The KPIs Chris focuses on as a leader

• Why your direct reports need to share your vision

• Avoiding analysis paralysis by blending data and intuition

• The importance of having leaders that trust you and leaders you can trust

• Why leaders need to show up and engage with C-suite and top-level events

• How being accessible to your team allows you to serve customers quickly

• The motivating power of recognizing your team

• Why executives need to go after those large strategic deals

• Chris Costello’s #1 tip for selling more

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Do you know what type of leader you are?

Maybe you love the freedom to innovate and explore new ideas, enjoy building a product from the ground up, continually adapting and changing to make it the best. Or perhaps you’d rather take an existing concept and scale it for profitability, or distance yourself from the day-to-day tasks and be an investor.

This week, Mark looks at the differences between startup, scale-up, and empire entrepreneurs and how discovering your place in the spectrum can empower you to make more informed strategic choices and enhance your capacity for growth and success.

Here are some of the topics Mark covers in this episode:

• The different skills and mindsets for each stage

• How to tell if you’re a startup leader at heart

• Are you good at putting out fires or just an arsonist?

• When to shift from a startup to scale-up mindset

• Traits of successful scale-up entrepreneurs

• The difference between scaling and growth

• You can’t scale up without these things

• Why success at one stage doesn't guarantee success at the next

• Why personal growth and adaptability are essential

• How the belief that “your personality is not permanent” can help you

• Why mismatching an entrepreneur's natural inclinations and their business stage can lead to missed opportunities

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Mark Drager Instagram: https://www.instagram.com/mark.drager/

The How To Sell More Podcast Instagram: https://www.instagram.com/salesloopbrand/

Want more free tools? Go to our podcast page at https://salesloopbrand.com/ 

If your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team.

This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She’s got some serious chops in making sales and marketing play nice together, working with teams of all sizes across the globe.

She walks us through the benefits of using insights from sales to inform marketing strategies and creating a collaborative environment where both departments work towards common business goals.

Here are some of the topics Mark and Purna discuss in this episode:

• Marketers need to get a bigger seat at the table

• Why marketing strategies should come from customers and from sales

• How Purna prioritizes what drives the most value for a business

• The questions marketing should be asking the sales team

• How to understand what sales have to say about the customer helps in prioritizing strategy 

• Why sales is more on the ball about what will make the company money

• The four root causes of most customer objections

• How to proactively address customer objections in your messaging

• Why feel/felt/found is one of Purna’s favourite sales tools

• Some of Purna’s favourite questions for sales teams

• How sales can help marketing develop the right messaging

• Where marketers often stumble when tying marketing goals back to business goals

• The importance of being clear about desired business outcomes

• How reading comment sections can help you find your USP

• The lesson Purna learned the hard way

• Purna's #1 tip for selling more

Follow Mark:

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What if the secret to closing more deals is as simple as understanding what your customer really wants? 

This week, Mark is joined by Karl Becker, the founder of Improving Sales Performance, and author of such influential books as Iceberg Selling, Set Up To Win, and Sales and Marketing Alignment.

A seasoned expert in forging meaningful client relationships, Karl explains the benefits to seeing beyond the obvious in sales. He walks us through the best practices of iceberg selling, a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. 

So if you’re ready to not just meet your sales goals but also really connect with your clients, Karl's insights are exactly what you’re looking for.

Here are some of the topics Mark and Karl discuss in this episode:

• The five best practices for “iceberg” selling

• The table stakes for a salesperson

• How sales is like being a guide

• Four mindsets to set you up for success

• How probing deeper can uncover the real issues/opportunities

• Switching between an introverted and extroverted communication approach

• How open-ended questions engage clients help you understand their perspectives better

• Ways to gain access to the 90% of information that is below the surface

• The significance of listening actively and empathetically

• Karl’s favourite “conversation-starter” question

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In this episode, we dive deep into the world of sales, uncovering its true essence. Jeff Lerner shares how authenticity forms the backbone of every successful sale, reminding us that it's not just about transactions but genuine connections.

What you will learn:

- Authenticity is the secret sauce to creating lasting customer relationships.

- Embracing change and adaptability is the key to staying relevant in the dynamic world of sales.

- Every sale is a golden opportunity to provide a solution, making a real difference in someone's life. 

Wrap up your headphones and get ready for a journey into the heart of sales.

Meet our incredible guest, Jeff Lerner. Born in Houston, Jeff is a serial entrepreneur, speaker, and the mastermind behind Entre Institute, which has empowered over 150,000 budding entrepreneurs. With a track record of creating high-earning businesses and a heart for mentoring, Jeff's insights are pure gold for anyone looking to up their sales game.

Are you tired of the confusing jargon and twisted theories surrounding business strategy?

Join Dr. Chuck Bamford's direct approach to strategy - a method that cuts through the noise and gets straight to the point!

In this episode, Mark Drager sits down with Dr. Chuck Bamford,  a managing partner at Bamford Associates who also teaches at the University of Notre Dame. With over two decades of experience teaching strategy and entrepreneurship, he's authored six strategy textbooks and won numerous teaching awards. Today, he's here to share his insights on creating practical strategic plans that drive real business growth. 

 In this episode, you’ll learn:

• The crucial difference between strategy and planning.

• Why strategy is about getting customers to choose you over competitors.

• How to identify what truly separates your business from others.

• The importance of shouting your competitive advantage from the rooftops.

• Why your employees aren't your competitive advantage (and what is).

• How to craft a meaningful mission statement that drives success.

• The danger of over-engineering your products or services.

• Why the ability to change strategy quickly is key to long-term success.

• How to dig deep and get beyond surface-level concepts in your strategy.

• Benefits of systems and standards in creating a sustainable competitive edge.

• Why many companies' value statements are 'garbage' and how to create meaningful ones.

• How to use 'Northstar goals' to guide your organization.

• The critical step of getting all employees moving in the same strategic direction.

Follow Mark:

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Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe