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How to Become a Consultant Podcast (Joseph R. Sanok)

Explore every episode of How to Become a Consultant Podcast

Dive into the complete episode list for How to Become a Consultant Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
01 Sep 2015Session 038 | Finding Business Consulting Clients with Michael Zipursky00:14:52

Michael Zipursky – Michael has consulted for and advised businesses throughout North America and Asia in over 23 industries, from service providers and financial publishers to billion dollar technology manufacturers. He is also the founder of Relagy Marketing, a lead-generation and marketing company. Michael’s work has appeared in the Financial Times, FOX Business, Maclean's, HR Executive, Business Edge Newspaper, Talent Zoo and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family. Follow Michael on Twitter @MichaelZipursky

13 Aug 2015Session 025 | Paid Advertising Expert Rick Mulready | How to Automate Facebook Ads00:10:32

Here's what Rick Mulready has to say about how to become a consultant: 

 

Hey, what’s up!  I’m Rick.

I’m a New Hampshire-born, gluten-free, ice hockey loving, bulletproof coffee drinking dude who got tired of the long cold winters and headed west to Southern California about 9 years ago.

When I packed my car up to drive to the west coast, I knew just two people in LA.  I also didn’t have a place to live or job lined up.  I just went for it, which is kinda my style.

It’s safe to say I had no clue what I was getting myself into.  9 years later, though, I can easily say it was the best decision I ever made.

Maybe it’s because it’s 72 degrees and sunny here pretty much every day.

Maybe it’s because I met my now wife here.

Or maybe it’s because we now live in one of the coolest cities, San Diego, among our amazing friends.

I couldn’t be more thankful for the life I’ve created.

What I’m All About

We’ll get a bit more into my story here in a second, but let’s chat real quick about what I’m all about.

If you’re an entrepreneur/small business owner looking to actually use social media, specifically Facebook ads, to strategically grow your business without the overwhelm, you’re in the right place.

If you’re an online marketer and you’re ready to implement a killer Facebook ads strategy for your clients or the company you work for, you’re also in the right place.

If you’re looking to get more leads and sales for your business, build awareness, grow revenues…yep, you’re in the right place!

Here’s How I Can Help You Grow Your Business

I believe that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master.

Like it or not, it’s become a “pay-to-play” game for businesses on social media.  And the people who accept this and embrace it are the one’s winning.

Sure, it would be really easy for me to say things like, “you’re business will DIE without Facebook ads.”  Or “you’ll get swept up by the competition if you’re not using Facebook ads…”

…well, if I said those things, I’d be lying.

I know there are plenty of businesses out there doing just fine without any Facebook marketing strategies.

All I can offer you is this: by using Facebook ads in my business and those of my clients, we’re able to automate our businesses.  We know exactly how many leads and sales we can expect for our business every day.

The cool thing is, you don’t need to spend much money (or time) in order to see success. You just need to at least have a basic understanding of what the heck you’re doing.

And rather than trying to figure out which social media “expert” or oh yea, “guru”, (that’s my favorite) to listen to or waste your time searching through countless websites…

…when you subscribe here to RickMulready.com you’ll get proven tactics, strategies and case studies that grow businesses every day.

I’ll show you what’s working with Facebook ads and what’s not — without the fluff.

The Podcasts

In addition to helping you get results from Facebook marketing and social media, I’m also the host of the Art of Paid Traffic and Inside Social Media podcast.

The Art of Paid Traffic reveals the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process.

Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more.

Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

On the Inside Social Media podcast, I bring you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.  Think Red Bull, Ford, Virgin, MTV, Gary Vaynerchuk, etc.

We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, we break down exactly how YOU can immediately model and apply their strategies and principles for your own business with little to no budget.

25 Sep 2015Session 05600:06:51

This weeks guest was Dr. Julie de Azevedo Hanks, PhD, MSW, LCSW is a self-care evangelist, author, relationship expert, media contributor, blogger, speaker, songwriter licensed therapist with over 20 year experience counseling women, couples and families. In addition to owning Wasatch Family Therapy, LLC and serving as executive director, Dr. Hanks is a national and local emotional health and relationship expert and media personality, and top online mental health influencer with an extensive and engaged social media following.

After speaking to large women’s groups of Latter-day Saint women on preventing emotional burnout for a decade and working with hundreds of women in her clinical practice who were overwhelmed and felt “never good enough”, Dr. Hanks felt compelled to write her first book The Burnout Cure: An Emotional Survival Guide for Overwhelmed Women.

As an award-winning performing songwriter, “Julie de Azevedo” has written dozens of songs, contributed to numerous projects, and produced 10 solo CD’s over the past 25 years. Her most recent CD “Masterpiece: The Best of Julie de Azevedo” is a collection of her best-loved songs.

Dr. Hanks’ most valuable experience has been “in the trenches” of family life as a wife to Jeff Hanks and mother of 4 children. She enjoys sunshine, taking long naps, social media, reading, writing, and eating a lot of chocolate.

08 Sep 2015Session 43 | Shawn Stevenson Explores Active Audience-Building00:10:06

Here's what Shawn says about himself: 

 

Hi, I’m Shawn Stevenson.

My mission is to help you become the strongest, healthiest, happiest version of yourself.

I believe that we all are AMAZING people being exactly the way we are right now. But I also believe that there is a “greater” version of us that can be accessed through the right nutrition, exercise, and transformational mindset.

In order to become this incredible, strong, happy, healthy version of yourself, you first have to identify WHY you need to become it.
And that’s where my secret sauce comes in.

I’ve been so successful over the years in helping others, not because of my vast health & fitness knowledge, but because I actually care enough to help people get connected to what’s most important to them to fuel their actions and transformation.

You can only push yourself so far, but if you get connected to your real reason for living, your vision of yourself will pull you to results far beyond what you ever thought possible.

I now have 11+ years of working with clients as one of the top Nutrition Experts in the country. I’ve seen people reverse chronic illnesses, achieve stunning levels of fitness, and lose thousands of pounds collectively. Where do those pounds go anyway? ~just a side thought… sorry, let me continue.

My story is pretty interesting.

I spent the first half of my childhood in a quiet suburban neighborhood with all of the love and attention that a child could ask for.

I spent the second half of my childhood growing up in some of the most dangerous parts of the inner city, surrounded by gangs, drugs, alcohol, and violence on a daily basis.

I was able to gain so much from both environments, and I’m truly grateful for the life I’ve been given. The situations I was in helped me cultivate perspective, resourcefulness, and (most importantly) the power of choice.

Though there were many hardships along the way, I eventually landed some scholarships and was the first person in my family to graduate college with a Bachelor’s Degree.

It was in college that my entire world really changed. Not because of the education I was receiving, but because of the devastating illness that I was diagnosed with at the age of 20.

Seemingly overnight I was in excruciating pain, I lost a great deal of function in my leg, and I could barely get from room to room in my house, let alone get around on campus anymore.

I was diagnosed with an “incurable” spinal condition known as degenerative disc disease.

Essentially, my spine was deteriorating far faster than it was supposed to. And according to my doctor at the time, I had the spine of an 80-year old person, even though I was just a young college kid.

Two entire years past, where I had some good days, but mostly bad days. All of the experts told me to take it easy, wear a back brace, and take several types of medication. What was truly devastating about the experience was not that I was in so much pain, but the fact that I was starting to lose hope.

You see, up until then I put all of my belief on what the doctors were telling me… that nothing could be done, and I just needed to “manage” this disease.

It wasn’t until I stopped accepting that nothing could be done, and instead shifted my focus on what I must do to improve my health & well-being.

My passion for learning about health exploded!

I began to devour everything that I could that had to do with health and the human body.

I changed my diet (even though my doctor said it wouldn’t have any impact), exercised in very specific ways, and watched the excess weight I had gained by laying around in bed quickly disappear.

Most importantly, the pain was gone!

People who were at my University couldn’t help but see the physical change that had happened to me. And it seemed like everyday people were asking me questions and looking for help… and THIS was the birth of my mission.

From that point on, I dedicated my life to helping others achieve the health and well-being that they deserve to have.

There’s so much misinformation out there, so I made it a mandate to create a place where people could always find proven information that could help them achieve the results they wanted.

Whenever I make a new discovery, or find a new strategy that can transform someone’s life, my email subscribers always get the inside information first.

24 Aug 2015Session 032 | Practice Coach Miranda Palmer | How to Grow a Specialty00:17:36

Here's what Miranda says about her work: 

 

Today my primary business is inspiring and teaching therapists private practice marketing. I teach them business skills, and not because I'm all about money. I see how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run. 

If you work for an agency and you don't like your job- you blame your boss. But what if you don't like private practice? What if you are working too hard, making too little, not getting enough vacation time? The boss is... well you. 

“Miranda went above and beyond what she offered to provide in the Business Bootcamp! She is highly approachable, she cares deeply for the people she is coaching; truly a person of high integrity. The material provided was extremely valuable and very structured. Miranda took the time to provide personal feedback to many of us even in a group of 50. Which was highly valuable. Her inspirational feedback/feedback and sense of humor brought a levity to times when the bootcamp got intense. I feel I got to know Miranda even though we’ve never met in person and am deeply grateful for this group experience. I highly recommend Miranda!!”
— Yasmin Philipos Marriage and Family Therapist Intern

I've taught undergraduate psychology courses to students just starting out in the human services field. I've taught graduate courses to Counseling Psychology Students. I've provided clinical supervision to ACSW and MFT Interns. I've started a profitable, cash-pay private practice out of thin air with next to know business experience or contacts. I've launched online programs and had amazing success. I've launched online products and failed... and succeeded.

I've been there, I've done that. I'm still doing it. Pushing, creating, day by day uncovering the fullness of my purpose for being on this earth. 

“Miranda is knowledgeable, passionate, and enthusiastic as a coach for small service businesses. She packs a wealth of information into her programs, and always over-delivers. Plus, she’s funny and REAL. I highly recommend her!”
— Gretchen Kubacky, Psy.D. Certified Bereavement Facilitator. Health Psychologist.

 

Would you like to work together? There are two main ways to work with me, through the Business School Bootcamp for Therapists and private coaching. 

09 Oct 2015Session 066 | How to Stop Being Paralyzed by Perfection |00:09:53

Session 066 | How to Stop Being Paralyzed by Perfection |

28 Aug 2015Session 036 | Joe's Take on How to Get on Local Radio00:11:41

Have a question for Joe? 

www.speakpipe.com/practiceofthepractice

22 Oct 2015Session 075 | Dr. Drew Ramsey | Last Day |00:16:47

Dr. Ramsey is a psychiatrist, author, and farmer. He is one of psychiatry’s leading proponents of using dietary change to help balance moods, sharpen brain function and improve mental health. He is an assistant clinical professor of psychiatry at Columbia University College of Physicians and Surgeons and in active clinical practice in New York City where his work focuses on the clinical treatment of depression and anxiety. Using the latest brain science and nutritional research, modern treatments, and an array of delicious food he aims to help people live to their happiest, healthiest lives.

20 Jul 2015Session 005 Pat Flynn Week | Passive Income and More Questions00:10:11

Featured in the New York Times and Forbes, Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses.

Joe Sanok asks Pat all about how to grow passive income as a consultant. 

04 Aug 2015Session 018 | Pete Sanok | How to Grow a Consulting Audience00:12:46

As a former business consultant and owner of the west coast lifestyle business, Specifically Pacific, Pete Sanok helps us discover exactly how to effectively grow a consulting audience, specialty, and income. 

16 Oct 2015Session 071 | Finding Time for Balance |00:07:01

Joe wraps up another awesome week and reflects on his insightful talks with Kelly Higdon. 

27 Aug 2015Session 035 | E-courses and Tech Guru Miranda Palemer00:12:55
15 Oct 2015Session 070 | Kelly Higdon | Last Day |00:15:43

"You want to find a vision for your life and get deep into what it means to really love being on the Earth.

My purpose has always been to leave the world a better place. I want my daughter to walk into a legacy of compassion, kindness, standing up for injustice, and creating beauty. 

I wanted to be so many things growing up. And now I am. A therapist, a speaker, a coach and an advocate for having a vision and making it real. This is a culmination my life story and my curiosity." - Kelly Higdon joins us for this edition of the How to Become a Consultant Podcast.

03 Sep 2015Session 040 | Setting Massive Rates and ROI Formula with Michael Zipursky 00:13:34

Michael Zipursky – Michael has consulted for and advised businesses throughout North America and Asia in over 23 industries, from service providers and financial publishers to billion dollar technology manufacturers. He is also the founder of Relagy Marketing, a lead-generation and marketing company. Michael’s work has appeared in the Financial Times, FOX Business, Maclean's, HR Executive, Business Edge Newspaper, Talent Zoo and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family. Follow Michael on Twitter @MichaelZipursky

21 Jul 2015Session 008 Chris Ducker Week | How to Grow an Audience00:16:51

A serial entrepreneur, virtual staffing expert, blogger, podcaster and author, Chris helps other entrepreneurs catapult their businesses into the 21st century utilizing what he calls the ‘New Business’ style of marketing.

He shows us how he gained 45k Twitter followers and gets customers.

21 Sep 2015Session 050 | Life Tips from Barry Feldman00:15:04

Want to turn on the power of online marketing? 

I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. 

Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. 

The company creates:
Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...

Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. 

Consulting services are offered for:
Strategic marketing planning/social media/content marketing/SEM

As chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. 

I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

25 Aug 2015Session 033 | Passionate Audience-Builder Miranda Palmer | How to Grow an Audience 00:14:49

Here's what Miranda says about herself, and what others say too:

 

How did I end up helping thousands of therapists from all around the world? I failed a licensing exam, by 1 point... and I lived to tell about it. Isn't it funny how something that feels horrible and terrible in the moment can turn into a catalyst for something beautiful. 

“Miranda has developed an awesome program. I feel Miranda to be deeply caring and an authentic human. She has a great sense of humor and self confidence. Her enthusiasm is contagious. She is inspiring and has solid ideas that are practical to implement.”
— Ginger Bahardar Licensed Professional Clinical Counselor

 

Today my primary business is inspiring and teaching therapists private practice marketing. I teach them business skills, and not because I'm all about money. I see how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run. 

If you work for an agency and you don't like your job- you blame your boss. But what if you don't like private practice? What if you are working too hard, making too little, not getting enough vacation time? The boss is... well you. 

“Miranda went above and beyond what she offered to provide in the Business Bootcamp! She is highly approachable, she cares deeply for the people she is coaching; truly a person of high integrity. The material provided was extremely valuable and very structured. Miranda took the time to provide personal feedback to many of us even in a group of 50. Which was highly valuable. Her inspirational feedback/feedback and sense of humor brought a levity to times when the bootcamp got intense. I feel I got to know Miranda even though we’ve never met in person and am deeply grateful for this group experience. I highly recommend Miranda!!”
— Yasmin Philipos Marriage and Family Therapist Intern

I've taught undergraduate psychology courses to students just starting out in the human services field. I've taught graduate courses to Counseling Psychology Students. I've provided clinical supervision to ACSW and MFT Interns. I've started a profitable, cash-pay private practice out of thin air with next to know business experience or contacts. I've launched online programs and had amazing success. I've launched online products and failed... and succeeded.

I've been there, I've done that. I'm still doing it. Pushing, creating, day by day uncovering the fullness of my purpose for being on this earth. 

“Miranda is knowledgeable, passionate, and enthusiastic as a coach for small service businesses. She packs a wealth of information into her programs, and always over-delivers. Plus, she’s funny and REAL. I highly recommend her!”
— Gretchen Kubacky, Psy.D. Certified Bereavement Facilitator. Health Psychologist.

 

Would you like to work together? There are two main ways to work with me, through the Business School Bootcamp for Therapists and private coaching. 

The bulk of therapists I talk to would get the most bang for their buck working with me through the bootcamp! Why? Because we developed it based on hundreds and hundreds of therapists from all around the world. 

We've also found that most therapists make big, deep change as part of a community. While we LOVE providing great individual business coaching- truth is- it is expensive and it requires that you have a great support network already established in order to have the most impact. 

“Miranda Palmer is a passionate, energetic coach for those looking to building their mental health private practice. Not only is she a clinician herself which means she truly GETS IT, she has understands marketing and business in a way that therapists rarely do. She’s intelligent, knowledgeable and has an amazing sense of humor - all of which combine to make her an invaluable asset to anyone hoping to grow their business and have fun in the process. I love any opportunity I have to engage with her. I always leave feeling excited, refreshed and prepared with new tools and ideas! ”
— Traci Lowenthal, Psy.D. Clinical Psychologist
21 Oct 2015Session 074 | Dr. Drew Ramsey | How to Grow an Income |00:16:15

Dr. Ramsey is a psychiatrist, author, and farmer. He is one of psychiatry’s leading proponents of using dietary change to help balance moods, sharpen brain function and improve mental health. He is an assistant clinical professor of psychiatry at Columbia University College of Physicians and Surgeons and in active clinical practice in New York City where his work focuses on the clinical treatment of depression and anxiety. Using the latest brain science and nutritional research, modern treatments, and an array of delicious food he aims to help people live to their happiest, healthiest lives.

17 Aug 2015Session 027 | SEO and Strategic Expert Andy Crestodina | How to Grow a Specialty00:12:00

Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, Content Chemistry, which is currently in it's third edition.

Andy is also a regular speaker both locally and nationally. Not only is Andy a founder ofContent Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina.

It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions.

He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its seventh year, total donations of digital marketing services exceed $100,000.

Andy is one of the most passionate, committed and generous teachers of marketing in Chicago.

21 Aug 2015Session 031 | How to Close the Deal After a Free Call00:10:05

Joe Sanok answers your consulting questions, go to www.BecomeaConsultantToday.com and leave a question for Joe.

24 Sep 2015Session 055 | Dr. Julie Hanks PhD, MSW, LCSW | Last Day00:12:18

Julie de Azevedo Hanks, PhD, MSW, LCSW is a self-care evangelist, author, relationship expert, media contributor, blogger, speaker, songwriter licensed therapist with over 20 year experience counseling women, couples and families. In addition to owning Wasatch Family Therapy, LLC and serving as executive director, Dr. Hanks is a national and local emotional health and relationship expert and media personality, and top online mental health influencer with an extensive and engaged social media following.

After speaking to large women’s groups of Latter-day Saint women on preventing emotional burnout for a decade and working with hundreds of women in her clinical practice who were overwhelmed and felt “never good enough”, Dr. Hanks felt compelled to write her first book The Burnout Cure: An Emotional Survival Guide for Overwhelmed Women.

As an award-winning performing songwriter, “Julie de Azevedo” has written dozens of songs, contributed to numerous projects, and produced 10 solo CD’s over the past 25 years. Her most recent CD “Masterpiece: The Best of Julie de Azevedo” is a collection of her best-loved songs.

Dr. Hanks’ most valuable experience has been “in the trenches” of family life as a wife to Jeff Hanks and mother of 4 children. She enjoys sunshine, taking long naps, social media, reading, writing, and eating a lot of chocolate.

11 Aug 2015Session 023 | Social Media Expert Rick Mulready | How to Grow an Audience with Facebook Ads and More00:11:34

Here's what Rick Mulready has to say about becoming a consultant: 

 

Hey, what’s up!  I’m Rick.

I’m a New Hampshire-born, gluten-free, ice hockey loving, bulletproof coffee drinking dude who got tired of the long cold winters and headed west to Southern California about 9 years ago.

When I packed my car up to drive to the west coast, I knew just two people in LA.  I also didn’t have a place to live or job lined up.  I just went for it, which is kinda my style.

It’s safe to say I had no clue what I was getting myself into.  9 years later, though, I can easily say it was the best decision I ever made.

Maybe it’s because it’s 72 degrees and sunny here pretty much every day.

Maybe it’s because I met my now wife here.

Or maybe it’s because we now live in one of the coolest cities, San Diego, among our amazing friends.

I couldn’t be more thankful for the life I’ve created.

What I’m All About

We’ll get a bit more into my story here in a second, but let’s chat real quick about what I’m all about.

If you’re an entrepreneur/small business owner looking to actually use social media, specifically Facebook ads, to strategically grow your business without the overwhelm, you’re in the right place.

If you’re an online marketer and you’re ready to implement a killer Facebook ads strategy for your clients or the company you work for, you’re also in the right place.

If you’re looking to get more leads and sales for your business, build awareness, grow revenues…yep, you’re in the right place!

Here’s How I Can Help You Grow Your Business

I believe that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master.

Like it or not, it’s become a “pay-to-play” game for businesses on social media.  And the people who accept this and embrace it are the one’s winning.

Sure, it would be really easy for me to say things like, “you’re business will DIE without Facebook ads.”  Or “you’ll get swept up by the competition if you’re not using Facebook ads…”

…well, if I said those things, I’d be lying.

I know there are plenty of businesses out there doing just fine without any Facebook marketing strategies.

All I can offer you is this: by using Facebook ads in my business and those of my clients, we’re able to automate our businesses.  We know exactly how many leads and sales we can expect for our business every day.

The cool thing is, you don’t need to spend much money (or time) in order to see success. You just need to at least have a basic understanding of what the heck you’re doing.

And rather than trying to figure out which social media “expert” or oh yea, “guru”, (that’s my favorite) to listen to or waste your time searching through countless websites…

…when you subscribe here to RickMulready.com you’ll get proven tactics, strategies and case studies that grow businesses every day.

I’ll show you what’s working with Facebook ads and what’s not — without the fluff.

The Podcasts

In addition to helping you get results from Facebook marketing and social media, I’m also the host of the Art of Paid Traffic and Inside Social Media podcast.

The Art of Paid Traffic reveals the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process.

Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more.

Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

On the Inside Social Media podcast, I bring you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.  Think Red Bull, Ford, Virgin, MTV, Gary Vaynerchuk, etc.

We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, we break down exactly how YOU can immediately model and apply their strategies and principles for your own business with little to no budget.

16 Jul 2015Session 003 Pat Flynn Week | How to Grow an Audience00:11:32

Featured in the New York Times and Forbes, Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses.

In this episode, Pat reveals clear strategies for growing a consulting audience and connecting with potential clients.  With over 115k Twitter followers and passionate fans, Pat's strategies are working! 

14 Oct 2015Session 069 | Kelly Higdon | How to Grow an Income |00:15:20

"You want to find a vision for your life and get deep into what it means to really love being on the Earth.

My purpose has always been to leave the world a better place. I want my daughter to walk into a legacy of compassion, kindness, standing up for injustice, and creating beauty. 

I wanted to be so many things growing up. And now I am. A therapist, a speaker, a coach and an advocate for having a vision and making it real. This is a culmination my life story and my curiosity." - Kelly Higdon joins us for this edition of the How to Become a Consultant Podcast.

24 Jul 2015Session 011 | How to Get Business Decision- Maker's Attention00:10:16

Joe talks a listener question all about how to get the attention of business leaders. To leave a question go to www.BecomeaConsultantToday.com 

20 Aug 2015Session 030 | SEO and Strategic Expert Andy Crestodina | Relationships that Build Business Success00:11:59

Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, Content Chemistry, which is currently in it's third edition.

Andy is also a regular speaker both locally and nationally. Not only is Andy a founder ofContent Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina.

It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions.

He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its seventh year, total donations of digital marketing services exceed $100,000.

Andy is one of the most passionate, committed and generous teachers of marketing in Chicago.

31 Oct 2015Special Announcement00:03:06

Joe makes a special announcement to let his fans know Practice of the Practice & How to Become a Consultant Podcast will be taking a break until early November. Stay tuned! 

14 Aug 2015Session 026 | How to Set Rates and Get More Done00:07:53

Don't get paralyzed by perfection, get things done! Listen today to discover exact ways that Joe gets more done and raises his rates. 

23 Sep 2015Session 054 | Dr. Julie Hanks PhD, MSW, LCSW | How to Grow an Income00:10:58

Julie de Azevedo Hanks, PhD, MSW, LCSW is a self-care evangelist, author, relationship expert, media contributor, blogger, speaker, songwriter licensed therapist with over 20 year experience counseling women, couples and families. In addition to owning Wasatch Family Therapy, LLC and serving as executive director, Dr. Hanks is a national and local emotional health and relationship expert and media personality, and top online mental health influencer with an extensive and engaged social media following.

After speaking to large women’s groups of Latter-day Saint women on preventing emotional burnout for a decade and working with hundreds of women in her clinical practice who were overwhelmed and felt “never good enough”, Dr. Hanks felt compelled to write her first book The Burnout Cure: An Emotional Survival Guide for Overwhelmed Women.

As an award-winning performing songwriter, “Julie de Azevedo” has written dozens of songs, contributed to numerous projects, and produced 10 solo CD’s over the past 25 years. Her most recent CD “Masterpiece: The Best of Julie de Azevedo” is a collection of her best-loved songs.

Dr. Hanks’ most valuable experience has been “in the trenches” of family life as a wife to Jeff Hanks and mother of 4 children. She enjoys sunshine, taking long naps, social media, reading, writing, and eating a lot of chocolate.

10 Aug 2015Session 022 | Facebook Expert Rick Mulready | How to Grow a Specialty00:16:19

Here's what Rick Mulready has to say about becoming a consultant: 

 

Hey, what’s up!  I’m Rick.

I’m a New Hampshire-born, gluten-free, ice hockey loving, bulletproof coffee drinking dude who got tired of the long cold winters and headed west to Southern California about 9 years ago.

When I packed my car up to drive to the west coast, I knew just two people in LA.  I also didn’t have a place to live or job lined up.  I just went for it, which is kinda my style.

It’s safe to say I had no clue what I was getting myself into.  9 years later, though, I can easily say it was the best decision I ever made.

Maybe it’s because it’s 72 degrees and sunny here pretty much every day.

Maybe it’s because I met my now wife here.

Or maybe it’s because we now live in one of the coolest cities, San Diego, among our amazing friends.

I couldn’t be more thankful for the life I’ve created.

What I’m All About

We’ll get a bit more into my story here in a second, but let’s chat real quick about what I’m all about.

If you’re an entrepreneur/small business owner looking to actually use social media, specifically Facebook ads, to strategically grow your business without the overwhelm, you’re in the right place.

If you’re an online marketer and you’re ready to implement a killer Facebook ads strategy for your clients or the company you work for, you’re also in the right place.

If you’re looking to get more leads and sales for your business, build awareness, grow revenues…yep, you’re in the right place!

Here’s How I Can Help You Grow Your Business

I believe that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master.

Like it or not, it’s become a “pay-to-play” game for businesses on social media.  And the people who accept this and embrace it are the one’s winning.

Sure, it would be really easy for me to say things like, “you’re business will DIE without Facebook ads.”  Or “you’ll get swept up by the competition if you’re not using Facebook ads…”

…well, if I said those things, I’d be lying.

I know there are plenty of businesses out there doing just fine without any Facebook marketing strategies.

All I can offer you is this: by using Facebook ads in my business and those of my clients, we’re able to automate our businesses.  We know exactly how many leads and sales we can expect for our business every day.

The cool thing is, you don’t need to spend much money (or time) in order to see success. You just need to at least have a basic understanding of what the heck you’re doing.

And rather than trying to figure out which social media “expert” or oh yea, “guru”, (that’s my favorite) to listen to or waste your time searching through countless websites…

…when you subscribe here to RickMulready.com you’ll get proven tactics, strategies and case studies that grow businesses every day.

I’ll show you what’s working with Facebook ads and what’s not — without the fluff.

The Podcasts

In addition to helping you get results from Facebook marketing and social media, I’m also the host of the Art of Paid Traffic and Inside Social Media podcast.

The Art of Paid Traffic reveals the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process.

Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more.

Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

On the Inside Social Media podcast, I bring you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.  Think Red Bull, Ford, Virgin, MTV, Gary Vaynerchuk, etc.

We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, we break down exactly how YOU can immediately model and apply their strategies and principles for your own business with little to no budget.

12 Oct 2015Session 067 | Kelly Higdon | How to Grow a Specialty |00:20:29

"You want to find a vision for your life and get deep into what it means to really love being on the Earth.

My purpose has always been to leave the world a better place. I want my daughter to walk into a legacy of compassion, kindness, standing up for injustice, and creating beauty. 

I wanted to be so many things growing up. And now I am. A therapist, a speaker, a coach and an advocate for having a vision and making it real. This is a culmination my life story and my curiosity." - Kelly Higdon joins us for this edition of the How to Become a Consultant Podcast.

26 Aug 2015Session 034 | Transformation = Conversion Expert Miranda Palmer | How to Grow an Income00:15:26

Miranda's an amazing person, here's what she says about her journey:

 

How did I end up helping thousands of therapists from all around the world? I failed a licensing exam, by 1 point... and I lived to tell about it. Isn't it funny how something that feels horrible and terrible in the moment can turn into a catalyst for something beautiful. 

“Miranda has developed an awesome program. I feel Miranda to be deeply caring and an authentic human. She has a great sense of humor and self confidence. Her enthusiasm is contagious. She is inspiring and has solid ideas that are practical to implement.”
— Ginger Bahardar Licensed Professional Clinical Counselor

 

Today my primary business is inspiring and teaching therapists private practice marketing. I teach them business skills, and not because I'm all about money. I see how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run. 

If you work for an agency and you don't like your job- you blame your boss. But what if you don't like private practice? What if you are working too hard, making too little, not getting enough vacation time? The boss is... well you. 

“Miranda went above and beyond what she offered to provide in the Business Bootcamp! She is highly approachable, she cares deeply for the people she is coaching; truly a person of high integrity. The material provided was extremely valuable and very structured. Miranda took the time to provide personal feedback to many of us even in a group of 50. Which was highly valuable. Her inspirational feedback/feedback and sense of humor brought a levity to times when the bootcamp got intense. I feel I got to know Miranda even though we’ve never met in person and am deeply grateful for this group experience. I highly recommend Miranda!!”
— Yasmin Philipos Marriage and Family Therapist Intern

I've taught undergraduate psychology courses to students just starting out in the human services field. I've taught graduate courses to Counseling Psychology Students. I've provided clinical supervision to ACSW and MFT Interns. I've started a profitable, cash-pay private practice out of thin air with next to know business experience or contacts. I've launched online programs and had amazing success. I've launched online products and failed... and succeeded.

I've been there, I've done that. I'm still doing it. Pushing, creating, day by day uncovering the fullness of my purpose for being on this earth. 

“Miranda is knowledgeable, passionate, and enthusiastic as a coach for small service businesses. She packs a wealth of information into her programs, and always over-delivers. Plus, she’s funny and REAL. I highly recommend her!”
— Gretchen Kubacky, Psy.D. Certified Bereavement Facilitator. Health Psychologist.

 

Would you like to work together? There are two main ways to work with me, through the Business School Bootcamp for Therapists and private coaching. 

The bulk of therapists I talk to would get the most bang for their buck working with me through the bootcamp! Why? Because we developed it based on hundreds and hundreds of therapists from all around the world. 

We've also found that most therapists make big, deep change as part of a community. While we LOVE providing great individual business coaching- truth is- it is expensive and it requires that you have a great support network already established in order to have the most impact. 

“Miranda Palmer is a passionate, energetic coach for those looking to building their mental health private practice. Not only is she a clinician herself which means she truly GETS IT, she has understands marketing and business in a way that therapists rarely do. She’s intelligent, knowledgeable and has an amazing sense of humor - all of which combine to make her an invaluable asset to anyone hoping to grow their business and have fun in the process. I love any opportunity I have to engage with her. I always leave feeling excited, refreshed and prepared with new tools and ideas! ”
— Traci Lowenthal, Psy.D. Clinical Psychologist
06 Oct 2015Session 063 | JV Crum III | How to Grow an Audience |00:16:56
J V Crum III, JD, MBA, became a self-made entrepreneur millionaire in his twenties. He is a best-selling author, keynote speaker, certified business coach, licensed attorney, serial entrepreneur, Huffington Post Columnist on conscious business, and is host of the #1 Ranked “Conscious Millionaire Podcast”, which is broadcast M-F. He is the Founder and CEO of Conscious Millionaire Institute LLC, a global entrepreneur business coaching, training, and wealth-product business.
07 Aug 2015Session 021 | How to stand out 00:11:14

Joe Sanok is a Consultant-to-Consultants. He explores how to stand out and make money doing it, while being authentic to yourself. 

29 Jul 2015Session 014 | John Lee Dumas | How to Grow an Income with Webinars00:10:58

John Lee Dumas is now makign over $300k per month. He reveals specific steps to grow an income through podcasting and webinars to grow a consulting business. 

02 Sep 2015Session 039 | How to land multi-million dollar contracts with Michael Zipursky00:15:58

Michael Zipursky – Michael has consulted for and advised businesses throughout North America and Asia in over 23 industries, from service providers and financial publishers to billion dollar technology manufacturers. He is also the founder of Relagy Marketing, a lead-generation and marketing company. Michael’s work has appeared in the Financial Times, FOX Business, Maclean's, HR Executive, Business Edge Newspaper, Talent Zoo and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family. Follow Michael on Twitter @MichaelZipursky

02 Oct 2015Session 061 | Believe in Yourself and Your Practice |00:12:13

In this Friday session, Joe gives advice on believing in yourself and your practice when things are tough for a listener who had emailed the Podcast.

23 Jul 2015Session 010 Chris Ducker Week | How to find balance in life and work00:15:20

Chris Ducker talks all about work and life balance with a touch of that wonderful British humor. 

06 Sep 2015Session 041 | Joe Answers Consulting Questions00:08:58
28 Jul 2015Session 013 | John Lee Dumas | How to Grow an Audience00:10:12

John Lee Dumas is the founder and host of EntrepreneurOnFire, where he interviews today’s most successful and inspiring Entrepreneurs 7-days a week.

07 Oct 2015Session 064 | JV Crum III | How to Grow an Income |00:14:44
J V Crum III, JD, MBA, became a self-made entrepreneur millionaire in his twenties. He is a best-selling author, keynote speaker, certified business coach, licensed attorney, serial entrepreneur, Huffington Post Columnist on conscious business, and is host of the #1 Ranked “Conscious Millionaire Podcast”, which is broadcast M-F. He is the Founder and CEO of Conscious Millionaire Institute LLC, a global entrepreneur business coaching, training, and wealth-product business.
13 Oct 2015Session 068 | Kelly Higdon | How to Grow an Audience |00:14:27

"You want to find a vision for your life and get deep into what it means to really love being on the Earth.

My purpose has always been to leave the world a better place. I want my daughter to walk into a legacy of compassion, kindness, standing up for injustice, and creating beauty. 

I wanted to be so many things growing up. And now I am. A therapist, a speaker, a coach and an advocate for having a vision and making it real. This is a culmination my life story and my curiosity." - Kelly Higdon joins us for this edition of the How to Become a Consultant Podcast.

18 Aug 2015Session 028 | SEO and Strategic Expert Andy Crestodina | How to Grow an Audience00:15:27

Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, Content Chemistry, which is currently in it's third edition.

Andy is also a regular speaker both locally and nationally. Not only is Andy a founder ofContent Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina.

It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions.

He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its seventh year, total donations of digital marketing services exceed $100,000.

Andy is one of the most passionate, committed and generous teachers of marketing in Chicago.

19 Jul 2015Session 004 Pat Flynn Week | How To Grow An Income00:15:59

Featured in the New York Times and Forbes, Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses.

In this episode, Pat reveals clear strategies for growing a consulting income! This guy is currently making over $100k per month. 

07 Sep 2015Session 42 | Health Consultant, Writer, and Podcaster Shawn Stevenson00:10:06

Here's what Shawn says:

 

Hi, I’m Shawn Stevenson.

My mission is to help you become the strongest, healthiest, happiest version of yourself.

I believe that we all are AMAZING people being exactly the way we are right now. But I also believe that there is a “greater” version of us that can be accessed through the right nutrition, exercise, and transformational mindset.

In order to become this incredible, strong, happy, healthy version of yourself, you first have to identify WHY you need to become it.
And that’s where my secret sauce comes in.

I’ve been so successful over the years in helping others, not because of my vast health & fitness knowledge, but because I actually care enough to help people get connected to what’s most important to them to fuel their actions and transformation.

You can only push yourself so far, but if you get connected to your real reason for living, your vision of yourself will pull you to results far beyond what you ever thought possible.

I now have 11+ years of working with clients as one of the top Nutrition Experts in the country. I’ve seen people reverse chronic illnesses, achieve stunning levels of fitness, and lose thousands of pounds collectively. Where do those pounds go anyway? ~just a side thought… sorry, let me continue.

My story is pretty interesting.

I spent the first half of my childhood in a quiet suburban neighborhood with all of the love and attention that a child could ask for.

I spent the second half of my childhood growing up in some of the most dangerous parts of the inner city, surrounded by gangs, drugs, alcohol, and violence on a daily basis.

I was able to gain so much from both environments, and I’m truly grateful for the life I’ve been given. The situations I was in helped me cultivate perspective, resourcefulness, and (most importantly) the power of choice.

Though there were many hardships along the way, I eventually landed some scholarships and was the first person in my family to graduate college with a Bachelor’s Degree.

It was in college that my entire world really changed. Not because of the education I was receiving, but because of the devastating illness that I was diagnosed with at the age of 20.

Seemingly overnight I was in excruciating pain, I lost a great deal of function in my leg, and I could barely get from room to room in my house, let alone get around on campus anymore.

I was diagnosed with an “incurable” spinal condition known as degenerative disc disease.

Essentially, my spine was deteriorating far faster than it was supposed to. And according to my doctor at the time, I had the spine of an 80-year old person, even though I was just a young college kid.

Two entire years past, where I had some good days, but mostly bad days. All of the experts told me to take it easy, wear a back brace, and take several types of medication. What was truly devastating about the experience was not that I was in so much pain, but the fact that I was starting to lose hope.

You see, up until then I put all of my belief on what the doctors were telling me… that nothing could be done, and I just needed to “manage” this disease.

It wasn’t until I stopped accepting that nothing could be done, and instead shifted my focus on what I must do to improve my health & well-being.

My passion for learning about health exploded!

I began to devour everything that I could that had to do with health and the human body.

I changed my diet (even though my doctor said it wouldn’t have any impact), exercised in very specific ways, and watched the excess weight I had gained by laying around in bed quickly disappear.

Most importantly, the pain was gone!

People who were at my University couldn’t help but see the physical change that had happened to me. And it seemed like everyday people were asking me questions and looking for help… and THIS was the birth of my mission.

From that point on, I dedicated my life to helping others achieve the health and well-being that they deserve to have.

There’s so much misinformation out there, so I made it a mandate to create a place where people could always find proven information that could help them achieve the results they wanted.

Whenever I make a new discovery, or find a new strategy that can transform someone’s life, my email subscribers always get the inside information first.

22 Jul 2015Session 009 Chris Ducker Week | How to Grow an Income00:13:55

A serial entrepreneur, virtual staffing expert, blogger, podcaster and author, Chris helps other entrepreneurs catapult their businesses into the 21st century utilizing what he calls the ‘New Business’ style of marketing.

He shows us how he gained 45k Twitter followers and gets customers. 

01 Oct 2015Session 060 | Sarah Barnes | Last Day |00:17:33

Sarah Barnes has more than 10 years of marketing and communications experience in the nonprofit and for-profit sectors. In her role as Director of Marketing & Communications, she works with her colleagues to further the Campbell & Company presence through thoughtful communications and marketing strategies. As Digital Marketing Consultant, she works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future.

27 Jul 2015The real Session 012 | John Lee Dumas | How to Grow a Specialty00:11:50

John Lee Dumas is the founder and host of EntrepreneurOnFire, where he interviews today’s most successful and inspiring Entrepreneurs 7-days a week.

The previously published one had a few issues but we don't want to take it down right away. 

05 Aug 2015Session 019 | Pete Sanok | How to Grow a Consulting Income00:16:12

Pete Sanok discusses essentials to monetizing a consulting business, including a SWOT. 

15 Sep 2015Session 048 | Online Audience Builder Barry Feldman | How to Grow an Audience 00:13:49

Here's what Barry says about himself: 

Want to turn on the power of online marketing? 

I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. 

Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. 

The company creates:
Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...

Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. 

Consulting services are offered for:
Strategic marketing planning/social media/content marketing/SEM

As chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. 

I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

12 Aug 2015Session 024 | Paid Advertising Expert Rick Mulready | How to Grow an Income00:11:35

Here's what Rick Mulready has to say about how to become a consultant: 

 

Hey, what’s up!  I’m Rick.

I’m a New Hampshire-born, gluten-free, ice hockey loving, bulletproof coffee drinking dude who got tired of the long cold winters and headed west to Southern California about 9 years ago.

When I packed my car up to drive to the west coast, I knew just two people in LA.  I also didn’t have a place to live or job lined up.  I just went for it, which is kinda my style.

It’s safe to say I had no clue what I was getting myself into.  9 years later, though, I can easily say it was the best decision I ever made.

Maybe it’s because it’s 72 degrees and sunny here pretty much every day.

Maybe it’s because I met my now wife here.

Or maybe it’s because we now live in one of the coolest cities, San Diego, among our amazing friends.

I couldn’t be more thankful for the life I’ve created.

What I’m All About

We’ll get a bit more into my story here in a second, but let’s chat real quick about what I’m all about.

If you’re an entrepreneur/small business owner looking to actually use social media, specifically Facebook ads, to strategically grow your business without the overwhelm, you’re in the right place.

If you’re an online marketer and you’re ready to implement a killer Facebook ads strategy for your clients or the company you work for, you’re also in the right place.

If you’re looking to get more leads and sales for your business, build awareness, grow revenues…yep, you’re in the right place!

Here’s How I Can Help You Grow Your Business

I believe that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master.

Like it or not, it’s become a “pay-to-play” game for businesses on social media.  And the people who accept this and embrace it are the one’s winning.

Sure, it would be really easy for me to say things like, “you’re business will DIE without Facebook ads.”  Or “you’ll get swept up by the competition if you’re not using Facebook ads…”

…well, if I said those things, I’d be lying.

I know there are plenty of businesses out there doing just fine without any Facebook marketing strategies.

All I can offer you is this: by using Facebook ads in my business and those of my clients, we’re able to automate our businesses.  We know exactly how many leads and sales we can expect for our business every day.

The cool thing is, you don’t need to spend much money (or time) in order to see success. You just need to at least have a basic understanding of what the heck you’re doing.

And rather than trying to figure out which social media “expert” or oh yea, “guru”, (that’s my favorite) to listen to or waste your time searching through countless websites…

…when you subscribe here to RickMulready.com you’ll get proven tactics, strategies and case studies that grow businesses every day.

I’ll show you what’s working with Facebook ads and what’s not — without the fluff.

The Podcasts

In addition to helping you get results from Facebook marketing and social media, I’m also the host of the Art of Paid Traffic and Inside Social Media podcast.

The Art of Paid Traffic reveals the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process.

Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more.

Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

On the Inside Social Media podcast, I bring you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.  Think Red Bull, Ford, Virgin, MTV, Gary Vaynerchuk, etc.

We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, we break down exactly how YOU can immediately model and apply their strategies and principles for your own business with little to no budget.

19 Oct 2015Session 072 | Dr. Drew Ramsey | How to Grow a Specialty |00:16:22

Dr. Ramsey is a psychiatrist, author, and farmer. He is one of psychiatry’s leading proponents of using dietary change to help balance moods, sharpen brain function and improve mental health. He is an assistant clinical professor of psychiatry at Columbia University College of Physicians and Surgeons and in active clinical practice in New York City where his work focuses on the clinical treatment of depression and anxiety. Using the latest brain science and nutritional research, modern treatments, and an array of delicious food he aims to help people live to their happiest, healthiest lives.

06 Aug 2015Session 020 | Pete Sanok | You are hired for the "why"00:10:45

Pete Sanok, business consultant and owner of Specifically Pacific, helps us discover how to find the "why" that consultants are paid for. 

14 Sep 2015Session 047 |Online Marketing Expert Barry Feldman | How to Grow a Specialty 00:17:21

Here's how Barry describes himself: 

 

Want to turn on the power of online marketing? 

I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. 

Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. 

The company creates:
Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...

Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. 

Consulting services are offered for:
Strategic marketing planning/social media/content marketing/SEM

As chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. 

I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

29 Sep 2015Session 058 | Sarah Barnes | How to Grow an Audience |00:15:03

Sarah Barnes has more than 10 years of marketing and communications experience in the nonprofit and for-profit sectors. In her role as Director of Marketing & Communications, she works with her colleagues to further the Campbell & Company presence through thoughtful communications and marketing strategies. As Digital Marketing Consultant, she works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future. 

16 Sep 2015Session 049 | Online Income with Barry Feldman | How to Grow an Income00:11:17

Here's what Barry says about himself: 

 

Want to turn on the power of online marketing? 

I'm Barry, your point man at Feldman Creative, where we deliver content marketing, copywriting, and creative direction for online marketing projects of every kind. 

Feldman Creative was founded in the Silicon Vally in 1995, when I escaped alive from the advertising agency business. It's been going strong for 20 years. The company has partnered with hundreds of corporate marketing groups, small businesses, ad agencies, and design firms across a spectrum of product categories. 

The company creates:
Websites/blogs/eBooks/video/podcasts/presentations/all types of brand-building content...

Mostly my team and I help you get more traffic, leads and sales by using inbound marketing tactics. 

Consulting services are offered for:
Strategic marketing planning/social media/content marketing/SEM

As chief writer, I author articles, eBooks, presentations and webinars on all of these topics. Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. 

I'm also available to speak, coach and deliver training for online marketing, blogging, copywriting, and personal branding.

22 Sep 2015Session 053 | Dr. Julie Hanks PhD, MSW, LCSW | How to Grow an Audience00:13:52

Julie de Azevedo Hanks, PhD, MSW, LCSW is a self-care evangelist, author, relationship expert, media contributor, blogger, speaker, songwriter licensed therapist with over 20 year experience counseling women, couples and families. In addition to owning Wasatch Family Therapy, LLC and serving as executive director, Dr. Hanks is a national and local emotional health and relationship expert and media personality, and top online mental health influencer with an extensive and engaged social media following.

After speaking to large women’s groups of Latter-day Saint women on preventing emotional burnout for a decade and working with hundreds of women in her clinical practice who were overwhelmed and felt “never good enough”, Dr. Hanks felt compelled to write her first book The Burnout Cure: An Emotional Survival Guide for Overwhelmed Women.

As an award-winning performing songwriter, “Julie de Azevedo” has written dozens of songs, contributed to numerous projects, and produced 10 solo CD’s over the past 25 years. Her most recent CD “Masterpiece: The Best of Julie de Azevedo” is a collection of her best-loved songs.

Dr. Hanks’ most valuable experience has been “in the trenches” of family life as a wife to Jeff Hanks and mother of 4 children. She enjoys sunshine, taking long naps, social media, reading, writing, and eating a lot of chocolate.

10 Sep 2015Session 45 | Growing Bigger than Your Challenges with Shawn Stevenson 00:11:49
05 Oct 2015Session 062 | JV Crum III | How to Grow a Specialty |00:22:24
J V Crum III, JD, MBA, became a self-made entrepreneur millionaire in his twenties. He is a best-selling author, keynote speaker, certified business coach, licensed attorney, serial entrepreneur, Huffington Post Columnist on conscious business, and is host of the #1 Ranked “Conscious Millionaire Podcast”, which is broadcast M-F. He is the Founder and CEO of Conscious Millionaire Institute LLC, a global entrepreneur business coaching, training, and wealth-product business.
23 Oct 2015Session 076 | How to launch a part-time consulting business00:08:50

Dr. Ramsey is a psychiatrist, author, and farmer. He is one of psychiatry’s leading proponents of using dietary change to help balance moods, sharpen brain function and improve mental health. He is an assistant clinical professor of psychiatry at Columbia University College of Physicians and Surgeons and in active clinical practice in New York City where his work focuses on the clinical treatment of depression and anxiety. Using the latest brain science and nutritional research, modern treatments, and an array of delicious food he aims to help people live to their happiest, healthiest lives.

09 Sep 2015Session 44 | Grow an Income through books, consulting, and podcasts with Shawn Stevenson 00:15:06

Here's what Shawn says about himself: 

 

Hi, I’m Shawn Stevenson.

My mission is to help you become the strongest, healthiest, happiest version of yourself.

I believe that we all are AMAZING people being exactly the way we are right now. But I also believe that there is a “greater” version of us that can be accessed through the right nutrition, exercise, and transformational mindset.

In order to become this incredible, strong, happy, healthy version of yourself, you first have to identify WHY you need to become it.
And that’s where my secret sauce comes in.

I’ve been so successful over the years in helping others, not because of my vast health & fitness knowledge, but because I actually care enough to help people get connected to what’s most important to them to fuel their actions and transformation.

You can only push yourself so far, but if you get connected to your real reason for living, your vision of yourself will pull you to results far beyond what you ever thought possible.

I now have 11+ years of working with clients as one of the top Nutrition Experts in the country. I’ve seen people reverse chronic illnesses, achieve stunning levels of fitness, and lose thousands of pounds collectively. Where do those pounds go anyway? ~just a side thought… sorry, let me continue.

My story is pretty interesting.

I spent the first half of my childhood in a quiet suburban neighborhood with all of the love and attention that a child could ask for.

I spent the second half of my childhood growing up in some of the most dangerous parts of the inner city, surrounded by gangs, drugs, alcohol, and violence on a daily basis.

I was able to gain so much from both environments, and I’m truly grateful for the life I’ve been given. The situations I was in helped me cultivate perspective, resourcefulness, and (most importantly) the power of choice.

Though there were many hardships along the way, I eventually landed some scholarships and was the first person in my family to graduate college with a Bachelor’s Degree.

It was in college that my entire world really changed. Not because of the education I was receiving, but because of the devastating illness that I was diagnosed with at the age of 20.

Seemingly overnight I was in excruciating pain, I lost a great deal of function in my leg, and I could barely get from room to room in my house, let alone get around on campus anymore.

I was diagnosed with an “incurable” spinal condition known as degenerative disc disease.

Essentially, my spine was deteriorating far faster than it was supposed to. And according to my doctor at the time, I had the spine of an 80-year old person, even though I was just a young college kid.

Two entire years past, where I had some good days, but mostly bad days. All of the experts told me to take it easy, wear a back brace, and take several types of medication. What was truly devastating about the experience was not that I was in so much pain, but the fact that I was starting to lose hope.

You see, up until then I put all of my belief on what the doctors were telling me… that nothing could be done, and I just needed to “manage” this disease.

It wasn’t until I stopped accepting that nothing could be done, and instead shifted my focus on what I must do to improve my health & well-being.

My passion for learning about health exploded!

I began to devour everything that I could that had to do with health and the human body.

I changed my diet (even though my doctor said it wouldn’t have any impact), exercised in very specific ways, and watched the excess weight I had gained by laying around in bed quickly disappear.

Most importantly, the pain was gone!

People who were at my University couldn’t help but see the physical change that had happened to me. And it seemed like everyday people were asking me questions and looking for help… and THIS was the birth of my mission.

From that point on, I dedicated my life to helping others achieve the health and well-being that they deserve to have.

There’s so much misinformation out there, so I made it a mandate to create a place where people could always find proven information that could help them achieve the results they wanted.

Whenever I make a new discovery, or find a new strategy that can transform someone’s life, my email subscribers always get the inside information first.

27 Jul 2015Session 012 John Lee Dumas Week | How to Grow a Consulting Specialty00:18:22

John Lee Dumas is the founder and host of EntrepreneurOnFire, where he interviews today’s most successful and inspiring Entrepreneurs 7-days a week.

20 Jul 2015Session 007 Chris Ducker Week | How to Grow a Specialty00:13:22

A serial entrepreneur, virtual staffing expert, blogger, podcaster and author, Chris helps other entrepreneurs catapult their businesses into the 21st century utilizing what he calls the ‘New Business’ style of marketing.

This guy has reinvented himself over and over, how's he do it? Find out today!

08 Oct 2015Session 065 | JV Crum III | Last Day |00:14:41
J V Crum III, JD, MBA, became a self-made entrepreneur millionaire in his twenties. He is a best-selling author, keynote speaker, certified business coach, licensed attorney, serial entrepreneur, Huffington Post Columnist on conscious business, and is host of the #1 Ranked “Conscious Millionaire Podcast”, which is broadcast M-F. He is the Founder and CEO of Conscious Millionaire Institute LLC, a global entrepreneur business coaching, training, and wealth-product business.
16 Jul 2015Session 002 Pat Flynn Week | How to grow a consulting specialty00:12:09

Featured in the New York Times and Forbes, Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses.

In this episode, Pat reveals clear strategies for growing a consulting specialty and connecting with potential clients. 

19 Aug 2015Session 029 | SEO and Strategic Expert Andy Crestodina | How to Grow an Income00:14:16

Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, Content Chemistry, which is currently in it's third edition.

Andy is also a regular speaker both locally and nationally. Not only is Andy a founder ofContent Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina.

It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions.

He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its seventh year, total donations of digital marketing services exceed $100,000.

Andy is one of the most passionate, committed and generous teachers of marketing in Chicago.

28 Sep 2015Session 057 | Sarah Barnes | How to Grow a Specialty |00:14:48

Sarah Barnes has more than 10 years of marketing and communications experience in the nonprofit and for-profit sectors. In her role as Director of Marketing & Communications, she works with her colleagues to further the Campbell & Company presence through thoughtful communications and marketing strategies. As Digital Marketing Consultant, she works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future. 

21 Sep 2015Session 052 | Dr. Julie Hanks PhD, MSW, LCSW | How to Grow a Specialty00:12:08

Julie de Azevedo Hanks, PhD, MSW, LCSW is a self-care evangelist, author, relationship expert, media contributor, blogger, speaker, songwriter licensed therapist with over 20 year experience counseling women, couples and families. In addition to owning Wasatch Family Therapy, LLC and serving as executive director, Dr. Hanks is a national and local emotional health and relationship expert and media personality, and top online mental health influencer with an extensive and engaged social media following.

After speaking to large women’s groups of Latter-day Saint women on preventing emotional burnout for a decade and working with hundreds of women in her clinical practice who were overwhelmed and felt “never good enough”, Dr. Hanks felt compelled to write her first book The Burnout Cure: An Emotional Survival Guide for Overwhelmed Women.

As an award-winning performing songwriter, “Julie de Azevedo” has written dozens of songs, contributed to numerous projects, and produced 10 solo CD’s over the past 25 years. Her most recent CD “Masterpiece: The Best of Julie de Azevedo” is a collection of her best-loved songs.

Dr. Hanks’ most valuable experience has been “in the trenches” of family life as a wife to Jeff Hanks and mother of 4 children. She enjoys sunshine, taking long naps, social media, reading, writing, and eating a lot of chocolate.

31 Aug 2015Session 037 | Business Consultant Michael Zipursky | How to find your specialty00:21:33

Michael Zipursky – Michael has consulted for and advised businesses throughout North America and Asia in over 23 industries, from service providers and financial publishers to billion dollar technology manufacturers. He is also the founder of Relagy Marketing, a lead-generation and marketing company. Michael’s work has appeared in the Financial Times, FOX Business, Maclean's, HR Executive, Business Edge Newspaper, Talent Zoo and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family. Follow Michael on Twitter @MichaelZipursky

31 Jul 2015Session 016 How to close the deal 00:16:24

Joe Sanok is a Consultant-to-Consultants that helps you discover how to:

  • Close the deal when working with individual businesses
  • How to land a contract with a company
  • How to grow influence and income

Joe reveals specific tips to close the deal and build income and influence.

30 Sep 2015Session 059 | Sarah Barnes | How to Grow an Income |00:13:13

Sarah Barnes has more than 10 years of marketing and communications experience in the nonprofit and for-profit sectors. In her role as Director of Marketing & Communications, she works with her colleagues to further the Campbell & Company presence through thoughtful communications and marketing strategies. As Digital Marketing Consultant, she works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future.

20 Jul 2015Session 006 | How to get past the feeling that you're not anything new.00:12:42

What a great question about feeling that you're not bringing anything new to the consulting world. 

  • How to get over the feeling that you're nothing special
  • How to bring out your unique selling points
  • How to draw on skills to raise your rates as a consultant

Leave your own voicemail for the show.

18 Sep 2015Session 051 | How to start in a new consulting specialty?00:07:08

Joe Sanok, consultant-to-consultants and founder of The Consultant School  takes your questions every week. Leave him a message with your consulting question. 

03 Aug 2015Session 017 | Pete Sanok | How to Grow a Consulting Specialty00:15:36

As a former business consultant and owner of the west coast lifestyle business, Specifically Pacific, Pete Sanok helps us discover exactly how to effectively grow a consulting audience, specialty, and income. 

30 Jul 2015Session 015 John Lee Dumas Week | The very first steps00:09:56

John Lee Dumas is the founder and host of EntrepreneurOnFire, where he interviews today’s most successful and inspiring Entrepreneurs 7-days a week.

20 Oct 2015Session 073 | Dr. Drew Ramsey | How to Grow an Audience |00:19:23

Dr. Ramsey is a psychiatrist, author, and farmer. He is one of psychiatry’s leading proponents of using dietary change to help balance moods, sharpen brain function and improve mental health. He is an assistant clinical professor of psychiatry at Columbia University College of Physicians and Surgeons and in active clinical practice in New York City where his work focuses on the clinical treatment of depression and anxiety. Using the latest brain science and nutritional research, modern treatments, and an array of delicious food he aims to help people live to their happiest, healthiest lives.

15 Jul 2015Session 001 | How to Become a Consultant00:07:44

In this episode, Joe Sanok discusses how to become a consultant. He outlines the podcast format and coming guests. 

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