How To Be A Handmade Boss (Steph Cole-Lewis)

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses. 

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Are you tired of the guessing games when it comes to Etsy's search algorithm? Want to know what really moves the needle for your shop's visibility? In this episode, I dive deep into the mechanics of Etsy's search engine and share how you can optimise your listings for better exposure by understanding the 7 ranking factors.

Wondering how to make your products irresistible to Etsy's search algorithm? I'll break down the key factors that determine how your items rank in search results, and how you can leverage these to your advantage.

Do you feel like you're in the dark about how Etsy's search algorithm prioritises listings? Tune in as I shed light on the inner workings of the platform and provide you with actionable tips to help your shop stand out.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

I've been right where you are, ready to leap into the world of entrepreneurship. In this episode, I'm sharing my journey from a forensic science career to crafting my successful handmade jewellery business.

Ever felt like you're just not cut out for the 9-5 life? I've been there, wrestling with career choices and giving in to societal expectations. But let me tell you, the moment I embraced my passion for jewellery making, everything changed. In this episode, you'll hear the highs, the lows, and the messy in-between.

Did I face challenges? Absolutely! I learned the hard way that a creative passion doesn't mean you'll know everything about running a business. Budgeting, pricing, and fulfilment – these were new things I had to grapple with while still clinging to the security of my 9-5 job. I'm sharing how I prepared myself to make that leap from full-time employment to full-time entrepreneur and what I put in place before I could cut ties with my regular paycheck.

So, are you ready to transform your hobby into a profitable business? Hit that play button now!

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Got a bunch of product ideas bouncing around, but unsure which one to pick for your handmade business? Don't worry, I've got your back! In this episode, I share with you how to choose what to sell, and why it's so important to infuse your creations with your passion and the unique story of your brand.

Are you tempted to create something that is currently trending? Wondering if you'll make more money by jumping on the trend? We'll talk about that too! While it's easy to get swept up in what's selling right now, it's crucial to check if it aligns with your brand's values.

Plus, we'll explore how profitable the products you're considering selling are, as I ask you some questions you need to consider before you pull out your tools ready to craft. So join me as we discuss practical steps for choosing the right products for your handmade business.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Is your shop feeling like it's stuck in a rut? Maybe it's been years since you last updated your listings, or maybe you're ready to dive back in and give things another shot. 

Whatever the case, there's no need to despair. In this episode, I'm tackling the question: How do you resurrect a dead shop?

Join me as we explore actionable strategies that will breathe new life into your handmade business, reigniting sales and paving the way for a brighter future.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Struggling to get your products noticed online? In this episode, we're diving into the nitty-gritty of getting your products to rank in search results.

Join me as we explore actionable strategies that will breathe new life into your handmade business, reigniting sales and paving the way for a brighter future.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Starting a new Etsy shop or handmade business? Get ready to kickstart your entrepreneurial journey with our ultimate to-do list. 

Tune in for essential tips and tasks to set up your shop for success from day one.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Are you wondering when to trademark your handmade business? Tune in as we break down the ins and outs of trademarking. From what a trademark is, how to trademark your business, understanding the importance of protecting your brand, and more. 

We've got you covered, including the pros and cons of trademarking your handmade business.  We'll help you answer the question 'is it worth trademarking my handmade business?'

Don't miss out on this episode packed with valuable insights to help safeguard your handmade business identity.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

In this episode we delve into Etsy's Q1 financial results and the implications for handmade businesses on the platform.  You DEFO want to listen to this.

Dive in to the challenges faced by Etsy sellers, strategies being implemented by Etsy to reignite marketplace growth, the importance of differentiation in a crowded market, and the focus on improving customer experiences. 

You DEFO want to listen to this.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Are you wondering when to start your email list?

In this episode I'll be helping you decide when the time is right for you and your handmade business.

Whether you're a seasoned entrepreneur or just starting out, we'll guide you through everything you need to know about starting an email list.

Tune in for expert advice to help you make the most of this powerful marketing tool.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

A question I'm asked on a regular basis is "do I have to be on social media to make sales in my handmade business?" Join us as we explore this intriguing question.

From examining the reasons why you might have resistance to social media marketing, to alternative marketing strategies and discussing the pros and cons of social media presence. We'll help you determine if going social-free is a viable option for your handmade business. 

Remember, you're the boss - your marketing strategy needs to suit you, your life and what you want to do in your handmade business.
 
Tune in for valuable insights that might just reshape your approach to digital marketing.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

✋ Are you ready for some real talk? 

💪 In this episode, we're diving into the hard business lessons that nobody talks about. 

📍From failure and rejection to the tough decisions business owners face, we're uncovering the unfiltered truths of business. 

💸 If you're selling online through platforms like Etsy, Amazon handmade, goimagine or have your own website this episode will help you.

💙 Tune in for candid insights and valuable lessons that will help you move forward in your business journey. 

⚡️ I share the mistakes and lessons I've learnt during my handmade business life from now, right up to the present day running my 6 figure jewellery business

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

⭐️ Back for more handmade business help? 

💪 In part two of our business lessons series, we're delving deeper into why entrepreneurship can be tough...especially if you are a handmade business owner 

💙 Join us as we explore the challenges and hurdles that make running a business an uphill battle. From managing setbacks to navigating uncertainty, we're here to shed light on the realities of the handmade business owners journey. 💙 

📻 Tune in for another dose of invaluable insights to help you navigate the ups and downs of handmade business ownership.

💸 If you're selling online through platforms like Etsy, Amazon handmade, goimagine or have your own website this episode will help you.

🔗 Link to the BIG maker mindset workshop 👉 https://drive.google.com/file/d/1irzbNX-yDg1Q8enCMdyKtf8NGPSAxxSN/view 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

😩 Feeling overwhelmed and like you're doing EVERYTHING? You're not alone...I promise ❤️ 

🚦 In this episode, I'll be giving you advice on how to stop overwhelm in its tracks. 

🥺 Drawing from my own experience of dealing with overwhelm and health anxiety.

💙 Tune in for practical strategies and actionable tips to regain control and find balance in your personal and professional life. 

☮️ Whether you're juggling multiple projects or struggling to keep up with the demands of daily life, this episode is your guide to reclaiming your peace of mind.

💸 This episode is perfect for any business owner... especially if you're a handmade business owner selling online through platforms like Etsy, Amazon handmade, goimagine or have your own website.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 Wondering what you should pay yourself in your handmade business? ... it can be a tricky one 💪

💸 In this episode I walk you through how I manage my finances as a handmade business owner and the steps I take to keep my personal and business finances separate

⚡️ I unpack everything for you to consider, from when you should start paying yourself, your personal and business financial commitments and goals

🚀 Whether you're a solopreneur or managing a team, we'll help you navigate the decision-making process with confidence

🚨 Don't miss this essential guide to setting your own salary and ensuring financial stability in your online handmade business on Etsy or your own website

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

😭 Are you experiencing a sudden drop in sales, views, favourites, shares... for your handmade business? 

💙 In this episode, we're looking at what's going on in the e-commerce landscape for handmade business owners and what you can do to grow your business.

🚀 Including the unexpected twists and turns and uncovering the reasons behind fluctuating sales within your handmade business and what you can do about it. 

👉 Tune in as we explore potential factors such as market trends, seasonal shifts, and external influences. 

😀 Whether you're a seasoned artisan or just starting out, we'll help you navigate the challenges and adapt your business strategy to bounce back stronger than ever. Don't miss this insightful discussion on understanding and overcoming sales slumps in your handmade business.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 In this special episode I'll be chatting to one of our Handmade Bosses students, Karen.

💬 We'll be talking all things business, getting to know Karen and her journey more 😀 From Accounting to Crafting: Karen's Journey with Fireside Arts LLC

🥳 In this inspiring episode of the How to be a Handmade Boss podcast, Karen Podolsky, the owner and creator of Fireside Arts LLC, shares her journey from senior management in accounting to creating vibrant handmade home decor. Karen discusses her background in sewing, the foundation of her Etsy shop, and the impact of balancing her creative passion with business acumen.

🤩 Karen shares what Handmade Bosses has helped with the most... including marketing, identifying her target market, SEO, Etsy descriptions and getting seen by the Etsy algorithm more

🔥 You'll leave this episode feeling inspired and confident to launch and sky rocket your Etsy shop and handmade business and start making those all important sales

⚡️ Highlights include the uniqueness of her product offerings, the role of market research, and the importance of work-life balance. Join us to learn about turning creative hobbies into thriving businesses and get inspired by Karen's story of resilience and growth.

🚀 Struggling to list stuff that actually sells?  Join our FREE Listathon challenge starting June 3rd at handmadebosses.com/listathon. Learn to list more + sell more!

Fireside Arts LLC links
Instagram https://www.instagram.com/firesideartsllc/?hl=en
Etsy shop https://www.etsy.com/shop/firesideartsllc/?etsrc=sdt
Mailing list https://mailchi.mp/036da1823c80/discount-sign-up-page

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🥳 Exciting news! 🗞️

🔊 Get ready for our first-ever live episode where I'll be answering your burning questions about your handmade business and Etsy.

🔥 Join me for an interactive session filled with insights, expert advice, and real-time Q&A to help you skyrocket sales in your handmade business.

🚀 Navigating Etsy Post-Covid Sales, Building a Strong Brand, and More

⚡️ From accessing the podcast on multiple platforms to strategies for regaining sales levels post-Covid, the discussion covers essential aspects of running a successful handmade business on Etsy and your own website.

🔑 Key insights include the importance of developing a personal brand, launching new products based on best-sellers, implementing effective marketing practices, and handling Etsy-related issues.

🤩 You'll be able to take away actionable strategies to implement within your business  if you are selling handmade products online, Etsy, your own website, Amazon handmade, goimagine...

🎧 If you're a longtime listener or tuning in for the first time, don't miss this special opportunity to connect with me live and get your questions answered. Tune in for detailed answers to common questions and actionable tips to boost your handmade business.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 I loved recording this episode with Pash. 

⚡️ Join me as I interview Pash about her transition from a highly regulated scientific marine biology career to running her own handmade ocean-themed glass art business, 'Ocean Fusions' on Etsy. 

💬 Pash discusses her nearly 30-year career, her experience with breast cancer and how it led her to discover glass fusing. As well as discovering a new species of fish 🐠  

🌊 She shares her passion for the ocean, the creative process of glass fusing, the challenges she faced, and the role of the Handmade Business Support Academy (HBSA) in helping her focus and grow her business.

🔗  Links to Ocean Fusions
🔗  Etsy https://www.etsy.com/uk/shop/OceanFusions
🔗  Instagram https://www.instagram.com/ocean.fusions/?hl=en

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 In this episode of the Handmade Bosses podcast, Steph catches up with Erik from Mountain River Life. 

🪵 Erik is a wood craftsman, who has a 6-figure business specialising in handmade mountain-inspired, premium quality wood gifts, as well as his new clothing and apparel line.

🔎 He shares his experience of pivoting his handmade woodwork business to include clothing, the importance of diversifying products whilst maintaining a consistent brand true to his target audience.

💪 An honest account of the challenges he faced due to economic changes and Etsy's platform adjustments. 

🚀 From leveraging corporate clients to navigating the complexities of running a handmade business, Erik provides valuable advice for fellow entrepreneurs.

Links to Mountain River 
Instagram https://www.instagram.com/mtnriverlife/?hl=en
Website https://mtnriverlife.com/
Etsy shop https://www.etsy.com/ca/shop/MountainRiverWoodCo

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🚀 Are you struggling to keep a track of ecommerce updates that impact your business?

💙 We've done all the research, so you don't need to!!

😀 We delve into important updates across popular platforms like Etsy, Shopify, and Instagram. 

⚡️ Learn about Etsy's new listing form, enhancements in trust and safety, changes in selling policies, and trends for spring and summer 2024. Discover Shopify's new checkout features and shipping options, as well as Instagram's latest story stickers and updates to improve user experience and safety. 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience?

💙 Every single part of your handmade business must be linked back to your target audience. 

⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics.

👀 Methods such as self-reflection, observing the people around you and past customers, direct engagement with potential customers and leaning into attracting your target audience through social media marketing and market research. 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

👉 If you want to learn how to create an engaging brand presence and create meaningful connections with your audience, this is the podcast for you

💙 One of my branding rules is to ... Eat, Live and Breath your tagline. So, here's mine...

⚡️The Handmade Bosses it the Place to be if you want to start, scale and grow a handmade business to consistent 4 and 5 figure months on Etsy and your own website. Not only that you want to build a legacy business that's going to withstand the test of time.

💪Building on our previous podcast about identifying your target market, we can now move on to effective marketing strategies. 

🚀Steph debunks the myths surrounding traditional sales tactics and highlights the importance of storytelling, authenticity, and helpfulness in marketing. 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 We delve into the compelling story of handmade business 'Viva La Diva', a maverick brand known for its vibrant and unique handmade jewellery and accessories. 

🚀 Leigh initially focused on creating ceramics, but as the brand grew it transitioned and incorporate a variety of different mediums, allowing for greater creative expression and reducing logistical challenges... igniting Leighs desire for creating handmade products even more. 

⚡️ Discover her artisanal journey that prioritises passion over rigid plans, resulting in eclectic and lively pieces that are as unique as the creator's mood and inspiration.

👉 Links to Viva La Diva https://www.instagram.com/vivaladivauk/
👉  Mailing List https://mailchi.mp/56f0c3ce4eac/sign-up
👉  Etsy https://www.etsy.com/shop/vivaladivauk

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

😭 Navigating the world of handmade business can be tough, especially when it comes to monetising your creative handmade passion. 

👉 The episode is all about SEO (Search Engine Optimisation). What SEO, what happens when you get it right, why you want to get to right, how to get it right and the reason we are doing it. 

🚀 We dive deep into understanding and implementing SEO to boost your traffic, boost ance brand awareness, customer experience and ultimately increase conversion rates and sales. 

💙 Learn about the vital aspects of SEO, including keyword research, search intents, and practical steps to optimize your Etsy shop or website. 

⚡️ Tune in to discover how proper SEO can transform your handmade business and help you connect with your target audience effectively.

👀 Don't forget to have a listen to Episode #1 - The Beginner's Guide to the Etsy Algorithm and Episode #5 - How to Get Your Products Ranking in Search Results

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

👉 Join me as I chat with handmade business owner Vicky, owner of Rawsome Chocolate.

💪 She shares her inspiring experiences of leaving her full time employment as a teacher and assistant head to creating an un-roasted vegan chocolate company in response to the challenges posed by her son's dairy intolerance and a commitment to ethical sourcing.

⚡️ Gain valuable insights into the craft of chocolate making, from sourcing high-quality beans to the art of chocolate tasting. Learn how Vicky transitioned from craft market sales to establishing a successful online shop on Etsy and her own website.

💙 All whilst balancing family life with her husband and twins, one of whom has Cerebral Palsy.

🚀 A year ago Rawsome Chocolate was an expensive hobby... joining the HBSA has given Vicky a path to follow, a plan with actionable steps and the changes she's implemented are now showing how effective they really are.

👉 Rawsome Chocolate links https://www.rawsomechocolate.co.uk/
👉 Etsy shop - https://www.etsy.com/shop/RawsomeChocolate
👉 Instagram - https://www.instagram.com/rawsomechocolateuk/?hl=en

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

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💙  Join me in todays episode where we explore the enchanting creations made by Tara, from Fabric Sewn Beautiful, she creates lavender-scented gifts reminiscent of the romantic Regency era.

🪻 Drawing inspiration from historical charm, translating it into comforting handmade items such as wardrobe fresheners, organza bags, and dream pillows, aimed to soothe the modern soul.

🚀 Tara shares her honest reflections on the move from creating children's toys to adult focused stress relief products, emphasising the importance of community support and the impact of marketing skills acquired from the Handmade Bosses network.

⚡️ Learn how the HBSA helped Tara improve her confidence to move her business in the right direction - especially around pricing. And how It's made me feel like she's part of a family.

🧡 Tara also shares how her business has changed over the last year and her plans for the future.

🔗 Instagram - Fabric Sewn Beautiful
🔗 Etsy shop - Fabric Sewn Beautiful

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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💙 Welcome back to the Handmade Boss Podcast

🚦 This is our BIG UPDATE episode for Etsy, Shopify, Instagram, Canva and Pinterest 

⭐️ I'm giving you all the ecommerce updates you need to know

🚀 Cutting out the confusion around what you need to know and what to take action on 

💪 I've pooled together everything that is relevant to you and your handmade business

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 This is a very special episode of the 'How to be a Handmade Boss' podcast - my husband Ash is here with me and of course Phoebe our dog !!

💍 Join us for an open and truthful conversation about what having a handmade business is really like and how it impacts our life together.

✨ We discuss the personal and business dynamics of running a handmade business. Along with the benefits and challenges of self-employment, handling domestic tasks, managing finances, and the importance of communication in maintaining a healthy work-life balance. 

🚀 Explore how partners can support each other in business endeavours and navigate the demands of entrepreneurship together.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

💙 Have you ever wanted to take time off your business but worry that everything will fall apart? Well, I took a month long holiday and my business thrived.

⛱️ Join me as I share practical steps and personal experiences from my recent month-long break from my business. 

🚀 If you're a handmade business owner looking to take significant time off without affecting your sales or growth, this episode is for you. Learn how to streamline your processes, delegate tasks, automate systems, and make time-efficient changes to ensure your business continues to thrive even in your absence. 

📈 Tune in and discover how taking time off can also spark creativity and lead to expansive growth.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

🛑 Stop!! Before you give up listen to this podcast.

💙 We explore the challenges of monetising a handmade business, we know how hard it can be!

💪 You'll get motivation and practical advice through my 4R framework: Resilience, Reflection, Reframe, and Rest. 

💰 Whether you're struggling with low sales or feeling overwhelmed by your success, we'll guide you through essential strategies to persevere, adapt, and thrive. 

😌 Join us to discover valuable insights, from building resilience to stress management, that can transform your handmade business. Tune in and learn how to navigate obstacles and turn your passion into profit.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

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✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

💙  In this episode of the 'How to Be a Handmade Boss' podcast, Steph introduces the concept of a social media 'home hub' for marketing your handmade business. 

⚡️  Addressing the overwhelm and reluctance towards social media, Steph explains the importance of having a dedicated platform for nurturing your audience. 

🔎 How to choose the right social media platform based on target markets demographics, personal preference, and ease of use. 

🚀  Steph also shares practical strategies to control your social media experience by curating your feed and staying relevant while building brand loyalty. 

😀 The episode emphasises the significance of focusing on one social media platform to build deeper connections by nurturing your customers and enhance business success.

👉 Links also mentioned in this podcast '#20 - Handmade business sales dropped? WTF is going on!?' https://www.buzzsprout.com/2354025/15196597

👉 Sprout social https://sproutsocial.com/

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✨ Free resources: Want to make headway in your business but don't want to pay yet?

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💙 Join me to explore the holistic approach to growing a handmade business.

🤗 As business owners we always look at the strategy and the practical business things.

✨ Over the last year I've started to look at a more holistic view of everything that encompasses growing a handmade business

⚡️ Why we need to focus on the importance of maintaining healthy personal and social relationships.

🔎 Discover how personal weaknesses and social dynamics can impact your business growth.

✅ Learn about the significance of setting boundaries, overcoming people-pleasing tendencies, and fostering mutually supportive friendships. 

👯 Tune in for insights on improving 'friendship hygiene' to ensure your personal growth aligns with your business aspirations.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

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Love Steph & Team HB xox

💙 Join Steph in this episode of the "How to Be a Handmade Boss" podcast, as she chats with the inspiring Charlotte, known as Charly from Charly Bee Designs.

💡 Discover how Charly transformed her passion for crafting into a thriving full-time business, focusing on personalised paracord bracelets designed specifically for men and families.

💬 Charly opens up about her entrepreneurial journey, including her initial struggles with diversifying her handmade products before finding her niche. She candidly shares the challenges she faced, particularly a temporary dip in sales following her rebranding efforts, and emphasises the critical importance of aligning with customer demands to drive success.

🚀 This episode is packed with valuable insights on the power of structured guidance and effective marketing strategies that can propel your handmade business to new heights.

💪 Whether you're just starting out or looking to refine your approach, Charly's story is a testament to resilience and adaptability in the ever-evolving world of handmade entrepreneurship.

📻 Tune in for actionable tips and inspiration that could help you turn your creative dreams into a profitable reality!

🔗 Instagram - @charlybeedesigns
Etsy - Charly Bee Designs

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✨ Free resources: Want to make headway in your business but don't want to pay yet?

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🎉 Kick off the New Year with an inspiring episode of the How to Be a Handmade Boss podcast! 

⚡️ In this electrifying episode, "Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method," Steph reveals how dream boarding can be a game-changer for achieving your business goals.

🤫 Join her as she shares the secrets behind her impressive success, having accomplished 85-90% of her dream board goals. Discover the psychology of visualisation, including insights into the reticular activating system, and learn step-by-step how to create a powerful dream board that aligns with your aspirations.

🙏 But that's not all! Steph also discusses how to incorporate daily practices like gratitude and visualisation to keep your motivation high and your focus sharp throughout the year. 

🎊 This episode is packed with practical tips and inspiration designed to help your handmade business thrive in 2025.

💭 Don’t miss out on this opportunity to set yourself up for success—tune in now and start crafting the life and business of your dreams!

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✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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💙 This is our BIG UPDATE episode for Etsy and Instagram.

🚀 No click bait, I'm just cutting straight to the chase on what you need to know and what to take action on.

⭐️ Imagine you have a store selling handmade products from hundreds of shops, you'll need products grab peoples attention and things people buy over and over again - this is exactly what Etsy do. I'm going to teach you how you can get prioritised in search results.

💪 I've summarised everything that is relevant to you and your handmade business for Etsy and Instagram updates, so you can concentrate on doing what you love the most... creating 🧡

🚀 Including Etsys new Visibility tool, what you need to do to improve your listings, Instagrams new central metric, carousel updates, and more...

🔗 'RANK HIGHER on Etsy, HOW to get FOUND in Etsy search results, improve your shop in Etsys algorithm' 

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✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

💙 Are you unknowingly standing in the way of your own success? In our latest episode of "How to Be a Handmade Boss," we dive deep into the common pitfalls that can derail your progress.

🤯 Every time something amazing happens in your business, do you find yourself getting in your own way? Whether it’s splurging all your profits on shiny new materials, taking a break from social media, or disrupting your creative flow, these habits can hold you back from reaching your full potential.

🚀 Join us as we explore the reasons behind this self-sabotage and share actionable strategies to help you break free from these patterns. Tune in to discover how to maintain momentum, foster growth, and truly thrive in your handmade business journey. Don't let self-doubt or distraction hinder your success—let's unlock your true potential together!

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Love Steph & Team HB xox

💙 This episode is all about the dreaded Copycat

🫵 What you can do about them, how to stop copycats & the steps you should be taking now to protect your handmade business

🧡 What Etsy can do about copycats, their role from a legal stance and the Etsy reporting tool

📕 The facts about who reports copyright and Intellectual Property (IP) infringements and what an IP infringement is

🙋‍♀️ What to do if you've been reported to Etsy for copyright

🪜 A step by step guide if you've found someone copying your designs or you suspected violations of IP rights


🔗 Links mentioned in the episode
Rocket Lawyer - https://www.rocketlawyer.com/
Etsy's reporting tool - https://www.etsy.com/uk/ipreporting
#8 - When should you trademark your business? - https://www.buzzsprout.com/2354025/episodes/14981713 

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✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🤔 Do you have ADHD, tendencies and traits or an inkling you might have ADHD and think that running a handmade business is impossible? Then, this podcast is for you.

💙 In this episode of "How to Be a Handmade Boss," we dive deep into the unique challenges and strengths of running a handmade business with ADHD. 

🙋‍♀️ If you've ever felt that your neurodiversity holds you back from entrepreneurial success, think again! 

🎧 Join Steph as she shares her personal experiences and insights on how to leverage your ADHD traits as superpowers in your business journey and what your sabotages might be too.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🩵 Join me in this episode of "How to Be a Handmade Boss," as I talk about a common challenge faced by many handmade business owners: the post-Christmas sales slump.

🎄 As the holiday season winds down, many entrepreneurs notice a significant dip in sales, you're not alone in this experience.

I share valuable insights and actionable strategies to combat this slump. From the importance of maintaining momentum in sales and practical tips to keep businesses thriving even after the holiday rush. Whether it's diversifying product offerings or enhancing marketing efforts, you'll find useful advice to help stabilise your sales during this typically slow period.

💪 Turn challenges into opportunities and sustain their entrepreneurial spirit beyond the festive season!


🔗 #22 Discover Your Target Audience: Tips for Online Handmade Business Owners https://podcasts.apple.com/gb/podcast/22-discover-your-target-audience-tips-for-online-handmade/id1743138868?i=1000666862966

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✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

🩵 Does social media feel heavy and something you just don't need piled on your to-do list?

😤 Do you feel like you're not doing your best, you don't know what to do on social media and it's all a bit too much?

🥰 Today I'm going to teach you how to grow your handmade business all whilst keeping your social media serene AF.

📋 I'll help you find your right people, what content to make, why going viral isn't the key to success, clickbait isn't the answer and so much more to help you boss your social media strategy.

🔗
#22 Discover Your Target Audience: Tips for Online Handmade Business Owners

#26 - What is a social media home hub and how do you find yours? 

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✨ Free resources: Want to make headway in your business but don't want to pay yet?

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✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

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Love Steph & Team HB xox

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 The BIG update episode - I dive into some significant updates that every handmade business owner needs to be aware of, especially as we approach the holiday season.

🎄 With Christmas orders piling up, I wanted to ensure that you have all the essential information in one place, without the hassle of sifting through misleading clickbait or lengthy articles.

🚨 The episode kicks off with a crucial discussion about the General Product Safety Regulations (GPSR), which come into effect on December 13, 2024. If you are based in the EU or sell to EU customers, this is a must-listen segment. I explain the implications of these regulations, emphasising the need for businesses to take greater responsibility for product safety. I share my observations from working with numerous handmade businesses, highlighting the importance of compliance and the potential consequences of neglecting these new rules.

🧡 Etsy financial performance, what they're doing to help sellers and changes

🔗 Rocket Lawyer - https://www.rocketlawyer.com/ 

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✨ Work with us for deeper transformative results

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Love Steph & Team HB xox

💙 In this episode of the "How To Be A Handmade Boss" podcast, I dive deep into a topic that many of us face but often shy away from discussing: burnout and mental health.

✋ Before we get started, I offer a trigger warning for those who may not be in a place to hear about these struggles. If you're feeling overwhelmed or prefer to skip this episode, I completely understand. However, if you're interested in learning from my experiences over the past few months, I invite you to stick around.

🧘‍♀️ I share my internal conflict about whether to record this episode, feeling the pressure to always present a polished, reassuring front as a coach. But the truth is, running a business is not always hunky-dory, and I want to embrace a more holistic approach that includes not just strategies for growth but also the importance of mental wellness.

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🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face. 

❓ Should you present your brand as a solo handmade business or as a team? Steph shares talks about the pros and cons of using "I" versus "we," helping you decide which approach aligns best with your business.

Join Steph as she discusses:

• The importance of being authentic and building personal connections through your branding 
• How using "I" can build trust with your customers
• The potential benefits of adopting "we" for a more professional image
• Examples of handmade business owners and their branding choices
• Tips for navigating the transition between "I" and "we" as your business grows

👯 Whether you're just starting out or looking to scale your handmade business, this episode is packed with actionable advice to help you find your voice and connect with your target audience.

💙 Don't forget to subscribe for more insights and strategies to turn your passion into profit!

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✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

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📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!

🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).

🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.

🔑 Key Takeaways:

• The impact of changing consumer behaviour post-pandemic
• Why competing on price can actually hurt your business
• Understanding what you are really selling and why
• Practical examples to help you identify the emotional benefits of your products
• Actionable homework to dig deeper into your target audience

🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

👋 Welcome to the How To Be A Handmade Boss podcast! In this episode, we're diving into the transformative power of affirmations for your handmade business. If you've been feeling stuck or unmotivated, this episode is for you! Don't worry it's not too woo-woo.

🙂‍↕️ Join us as we guide you through a series of affirmations created to boost your creativity, confidence, and resilience. Whether you're starting your day or working on your craft, these affirmations can help you shift your mindset and attract the success you deserve.

☺️ What to Expect:

• A step-by-step guide on how to incorporate affirmations into your daily routine.
• A collection of powerful affirmations tailored for handmade business owners.
• Tips on tracking your progress and mindset shifts over a seven-day period.

📚 Challenge: Listen to this episode every day for a week and witness how your feelings about your business change. We encourage you to score your motivation and business outlook before and after the challenge!

💌 Don't forget to share your experience with us! Reach out via Instagram DM, email, or in our Facebook group. We’d love to hear how these affirmations have helped your handmade business journey.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

👋 Welcome back to another episode of the How To Be A Handmade Boss podcast!

🎨 In this episode, I chat with HBSA student and fantasy artist Laura, from The Daydream Emporium, who draws inspiration from the beauty of nature and the quirky creatures that inhabit it. We discuss Laura's creative journey, her unique approach to art, and how she turned her passion into a business after gaining her degree in Technical Arts and Special Effects and a masters degree in Children's Book Illustration.

🎙️ Topics of conversation:

• Laura's artistic process and the inspiration behind her "ugly fairies" and other whimsical creatures.
• The challenges she faced in the commercial art world and how she found her own path.
• The importance of finding your target audience and building a community around your work.
• Tips for managing a handmade business while balancing family life.
• Insights into the impact of the Handmade Boss Success Academy (HBSA) on Laura's business growth.

Whether you're an aspiring artist or a seasoned handmade business owner, this episode is packed with motivation and practical advice to help you thrive in your creative endeavours.

🔗 The Day Dream Emporium - Instagram

🔗 The Day Dream Emporium - Etsy Shop

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

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👋 Welcome back to the How To Be A Handmade Boss podcast! 

🎉 In this episode, we tackle a common struggle for many handmade business owners: staying motivated to complete those essential but less enjoyable tasks, like bookkeeping, PR activities, and business development.

❓ Join me as I answer a listener's question from Soul Seed Jewellery about shifting mindset and maintaining motivation when the results aren't immediate. I share practical tips and strategies to help you reframe your perspective, break tasks into manageable chunks, and celebrate your wins along the way.

In this episode, you'll learn:

• How to reframe your mindset from "I have to" to "I get to"
• The importance of focusing on the positives in mundane tasks
• Techniques for breaking tasks into smaller, more manageable parts
• Ways to implement a rewards system to keep you motivated
• The benefits of visualizing long-term goals and establishing routines
• How to use the Pomodoro technique to enhance productivity
• The significance of celebrating your achievements, no matter how small

💪 Whether you're just starting your handmade business or looking to scale, this episode is packed with actionable advice to help you stay on track and motivated.

📮 Don't forget to subscribe for more insights and tips every week! If you have a burning question, check the show notes for a link to send us your voice note, and you might be featured in an upcoming episode!

🔗 Ask me anything here

🔗 📒 HBSA planner

🔗 40 - Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method

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✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business?

🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade business. 

💙 This episode covers everything you need to know including setting up a Pinterest business account, creating effective pins, optimising your account for your target audience, the type of boards to create and understanding key metrics to watch.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 'The perfect journey' for Heather and we want it to be for you too!

💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather's business focuses on providing kits and educational resources to help people learn to knit. 

🧶 She's on a mission to remove the misconception that knitting is too difficult by providing all the necessary tools, materials, and learning resources you need.

💪 Heather's advice to new handmade business owners is to "just go for it, believe in yourself, do it" and believe in yourself. The worst that can happen is being wrong, which is only an opportunity to learn and improve.

🔗 Arthurs Knitting Business Website

🔗 Arthurs Knitting Business Instagram

🔗 Links to all Arthurs Knitting Business Resources 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.

• Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance

• Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year

• Eric shares how the HBSA helped him set up his business properly from the start, covering the technical aspects of using Etsy and providing a supportive community. He really values the community aspect, where members support each other and offer advice

• Vicki explains how the HBSA helped her be focused and provided her direction, leading to a significant improvement in her shop's conversion rate

• Tara talks about gaining so much confidence, finding a supportive community, and achieving a better family-life balance

• Charly emphasises how the HBSA provided structure and vision, leading to full-time handmade business success.

• Laura loves how manageable everything is, the chunked-down structure of the HBSA, has helped her create a solid base for a successful handmade business.

🚀 Discover how the HBSA can help you turn your passion into profit and achieve your handmade business goals.

🔗 Join the HBSA waitlist - www.handmadebosses.com/HBSAwaitlist 

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence? 

👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.

🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.

🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.

💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.

🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.

🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.

💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Hey handmade boss 👋 

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

👉 Want ready-made content support each month?

Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:

🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox