Her Handmade Hustle Unplugged: Real Talk for Creative Women in Business (A podcast for all female entrepreneurs women wanting to start or grow their own creative business.)

In this episode, Joanne talks about the concept of ‘The Invisible Cage’ - the feeling of being "trapped" that many women face when traditional work options don’t align with their life circumstances. 
From managing family responsibilities to dealing with health challenges or overcoming a gap in employment, these factors can leave women feeling stuck and unfulfilled. Joanne discusses how self employment is fast becoming the only option for women who want a flexible working life that can meet the needs of their current commitments and how female entrepreneurship is on the rise.
Joanne talks about the barriers to employment for women and the impact of these life changes showing true empathy, understanding and providing validation for the way women feel in today’s modern society. 
Joanne shares her own story of feeling trapped and how she found a solution by starting her own stationery business in 2010, discussing how launching a business can be a powerful pathway to reclaim control, discover purpose, and build a fulfilling life.
She also provides some practical tips if you’ve been contemplating starting your own business but aren’t sure where to start.
This relatable and motivational episode is for all women considering starting a business of their own and reveals how entrepreneurship can be the solution to break free from the invisible barriers holding them back. 
If you’re feeling stuck, unsure or overwhelmed and could do with some help for your small creative business, visit the https://herhandmadehustle.co.uk/ to see all of Joanne’s services.
Or drop her an email! mailto:herhandmadehustle@gmail.com
Sign up for your free monthly dose of business support with the https://herhandmadehustle.co.uk/newsletter

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, we’re diving deep into the unique ways the creative brain functions and the common challenges it brings. If you’re a creative entrepreneur, you might find yourself facing issues like procrastination, difficulty focusing on one task at a time, struggling to stay organised, or finding it nearly impossible to switch off from work. Joanne discusses why these hurdles are so common in creative minds and how traits like imagination, emotional depth and sensitivity to your environment can impact productivity. She also looks at the role of neurodiversity in entrepreneurs and how particular traits can both help and hinder our ability to run our own businesses.

Joanne also shares practical tips and strategies to help you manage these challenges. From prioritisation techniques and time-blocking methods to setting boundaries and embracing progress over perfection, this episode is packed with actionable advice designed to help you thrive in your business. 

Tune in to learn how to work with your creative brain rather than against it, and discover ways to stay focused, organised, and balanced as you grow your creative business.

For affordable and friendly help for your creative business, visit the Her Handmade Hustle website to see the ways in which Joanne can help you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode Joanne talks about how we all possess our own superpower - a quality, strength or personality trait that is totally unique to you and can be used to make your business stand out. She looks at how you can harness what's already inside of you -  what you're good at and what comes naturally to you - to make your business a real success.

Joanne discusses how to identify your superpower if you don't know what it is and looks at the different ways you can use it to enhance your customer's experience so they always come back - and spread the word about you and your services too.

Joanne talks openly about her own superpower, how she has used it to survive the personal and professional challenges she has faced and how she uses it on a daily basis to grow her business.

This episode is heartfelt and inspiring and aims to help other women who want to know how to build a successful business of their own.

Visit the website for more information on 1:1 small business support and advice.
www.herhandmadehustle.co.uk

Sign up for the Her Handmade Hustle newsletter:
https://herhandmadehustle.co.uk/email-newsletter-sign-up

Check out Joanne's online course 'The Creative SheCEO' - a must have resource for all women starting a business.

https://herhandmadehustle.co.uk/store/The-Creative-SheCEO-How-to-Launch-a-Creative-Business-an-Online-Course-for-Female-Entrepreneurs-p622861544

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this eye-opening episode, we’re diving into one of the biggest myths in the entrepreneurial world: time management. If you’ve ever said, “I just don’t have enough hours in the day,” this episode is for you.

We’ll explore the uncomfortable truth behind why you might feel too busy and whether you’re actually avoiding the hard, high-value tasks that could take your handmade business to the next level.

What You'll Learn in This Episode:

• The surprising reasons we tell ourselves we're "too busy."

  
  



• How avoidance behaviours can sabotage your business growth.

  
  



• The 80/20 rule and how to identify tasks that truly matter.

  
  



• Simple, actionable tips to reclaim control over your time.

  
  



• A humorous and brutally honest take on the lies we tell ourselves about productivity.

  
  

Download Your Free Time Audit Worksheet!

As a special bonus, I’ve created a downloadable worksheet Map Your Time Like a Pro: A Reality Check for Creative Entrepreneurs to help you track how you’re really spending your day. Use it to uncover hidden patterns and reclaim hours you didn’t even know you had. Download it here!

Connect with Me

Love this episode? Make sure to subscribe so you never miss a new one! Share your time management breakthroughs or struggles by tagging me on social media. Let’s keep the conversation going @herhandmadehustle

Get more support for your business!

Visit my website to see how I can help you or book a free half hour chat to tell me your business worries and get some instant help!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks about what it's like to start a business when you're over the age of 40. She discusses the reasons behind our decisions to go it alone, our motivations and driving force and the challenges we encounter as an 'older' entrepreneur, including the difficulties faced by many woman trying to return to the working world after taking a career break to raise a family.

She looks at how you can overcome the age-related challenges we find ourselves up against and push through them...

Joanne stresses the importance and contribution of life experience to business success and explains how these developed skills come into play when you are starting up on your own.

This episode is motivational, encouraging and inspiring to all women who want to know how to build a successful business later on in their working life.

Visit the website for more information on 1:1 small business support and advice.
www.herhandmadehustle.co.uk

Sign up for the Her Handmade Hustle newsletter:
https://herhandmadehustle.co.uk/email-newsletter-sign-up

Check out Joanne's online course 'The Creative SheCEO' - a must have resource for all women starting a business.

https://herhandmadehustle.co.uk/store/The-Creative-SheCEO-How-to-Launch-a-Creative-Business-an-Online-Course-for-Female-Entrepreneurs-p622861544

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne dives into the complex world of female friendships in business. As women entrepreneurs in creative fields, we often feel the pressure to support every fellow female business owner, but the reality is that not everyone will be our perfect match. She explores the myth of universal solidarity and discusses the importance of authentic connections over forced friendships.

Learn how to navigate disagreements professionally, build a genuine support network, and find your true tribe without compromising your authenticity.

Tune in for insights, personal stories, and practical tips on fostering meaningful business relationships.

Don't forget! You can vote for Her Handmade Hustle: Unplugged as Listener's Choice at the British Podcast Awards! Please CLICK HERE to cast your vote - we would be SO grateful!

If you'd like to come on the podcast to talk about your business journey as a female entrepreneur, we would love to hear from you! Please use the contact form to get in touch HERE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne introduces the topic of SEO for small businesses, discussing the importance of using the right keywords throughout your online content in order to be found on search engines. She talks about how we need to be focusing our efforts on reaching the people who are actively searching what it is we are selling, rather than those just scrolling social media who are not in the buying phase.

Joanne stresses the importance of intentional behaviours of consumers and why it's crucial to dedicate time to our SEO so we are easily matched to people's search queries. She explains how to find keywords relevant to your product or service by putting yourself in the shoes of your target customer and using ready made tools like the Google search bar and Google Keyword Planner to find what people are currently searching.

In this episode, Joanne gives practical exercises you can do to explore the keywords you need to be using, as well as sharing her own successful experience of getting her website from being non existent on Google to appearing on Page 1 in just 4 weeks.

This episode is simple introduction to SEO for small creative businesses, tailored to beginners who may be feeling intimidated or overwhelmed by this topic.

Joanne talks about her NEW Keyword session for creative female entrepreneurs, where she will help you find the BEST keywords for your business to help you get found on search engines in a 45 minute, 1:1 video call.

To find out more or purchase a 1:1 session with Joanne to boost your business, visit the link below:

https://herhandmadehustle.co.uk/ols/products/1-to-1-keyword-research-session---seo-help-for-small-businesses

Don't forget! Joanne's groundbreaking new WhatsApp support service is launching soon! It's a fast, friendly and affordable business support service for women with small creative businesses where they can contact her by text message for advice on anything they are stuck on. Register to be notified as soon as it goes live at the below link:

https://herhandmadehustle.co.uk/whatsapp-support-service

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Are you a creative entrepreneur thinking about starting an Etsy shop? In this episode Joanne dives into the entire process to help ease some of the fears and worries you may be feeling about selling your work through this
online platform.

Joanne is an experienced Etsy seller of 15 years and it was the first platform that launched her successful handmade stationery business, Vintage Twee. However, she recognises how different it is for sellers in 2024
and the new challenges it brings and discusses these, and more, in this episode.

Joanne explains how she has recently joined Etsy again so she could share her experience with other women wanting to do the same and has opened up a second shop
for Her Handmade Hustle where she sells her inspiring and motivational digital prints for female bosses. She talks about how she has documented the whole journey on her Youtube channel – from all the practical aspects such as setting up an account and adding all the important information to making your Etsy store visually
appealing, writing effective product listings and demonstrating the features available and how to manage the day to day running of the shop.

She also gives lots of tips on how to get your shop found on this oversaturated marketplace and ensure your products are exactly what people are looking for in the Etsy search engine.

Whether you're just starting out or looking to refine your online business, this episode is packed with insights to help all creative female entrepreneurs succeed.

Follow along with
Joanne's Etsy journey on the Her Handmade Hustle YouTube channel HERE

Check out Joanne's
Whatsapp Support Service for creative women HERE:

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Joanne is joined by Dr Tonya Lawson - a multi-passionate entrepreneur and SEO expert from Nashville, Tennessee, who is here to talk about how to get your creative business seen online.  

In this interview, Joanne and Tonya discuss all the things a creative small business owner can do to increase their website on search engines such as Google and drive it up in the rankings. We’re talking about the use of keywords and how to write effective product descriptions for your handmade items as well as the importance of the images you use on your website. Tonya also explains how to optimise your social media posts to make sure they are getting in front of the right people and the SEO benefits of having a blog for your business. 

Tonya breaks down a topic that can be quite intimidating for small business owners and explains SEO in a simple way for beginners, with some easy to implement actions that will make a massive difference to your online visibility. 

This episode is full of practical tips and advice for beginners on how to get your business found on Google and is a must-listen for all small creative business owners wanting to learn about SEO.

Details of how you can contact Tonya are below:

Website: https://tonyalawson.com/

5 Days to Ranking Challenge (free!)

https://adept-builder-7677.ck.page/27809ab47e

Membership: https://tonyalawson.com/creative-seo/

Instagram: https://www.instagram.com/dr.tonyalawson/

YouTube: https://www.youtube.com/channel/UCtdgbnSwTRmwdUXm90aGbIQ

If you’re in need of some help finding the best keywords to use for your product or service, you can check out Joanne’s friendly 1:1 Keyword Research session for small creative business owners.

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This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this empowering episode of Her Handmade Hustle: Unplugged, Joanne delves into the often overlooked, but profoundly important, impact of small creative businesses. As creatives, it’s easy to undervalue our work, especially when it’s not highly paid or seen as life-saving. However, the gifts we create and the experiences we provide hold immense value, touching lives in ways that go beyond the monetary.

Join Joanne as she explores the intrinsic value of creative work, sharing heartfelt stories from her own experience, and those of her customers, who have been deeply moved by handmade and custom items. She tackles the common challenges of self-doubt and societal undervaluation, offering practical tips to build confidence and recognize your worth.

Joanne also talks of the art of storytelling as a way to sell your products and gives you actionable steps to appreciate and celebrate the importance of your own creative business.

Whether you’re a seasoned entrepreneur or just starting out, this episode is a reminder that every creation counts. Tune in and discover the true significance of your work, beyond the price tag.

Joanne talks about her NEW WhatsApp Support Service - a fast, friendly and affordable business support service for women with small creative businesses where they can contact her by text message for advice on anything they are stuck on. Link below to find out more!

https://herhandmadehustle.co.uk/whatsapp-support-service

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

The second installment of this mini start up series for creative businesses, in association with 'The Creative SheCEO: How to Launch a Creative Business' online course.
This episode is all about money mindset. Joanne discusses what you can actually do help you feel more confident in what you charge as a creative, looking at things such as how to price your work, put a value on your time, how to navigate awkward discussions around money- including negotiations, discounts and dealing with expectations from friends and family.
She also talks about the importance of establishing boundaries so that you can feel confident and secure when discussing price with potential clients, giving some tips based on how she implements these with her handmade event stationery business.
This mini series is in association with 'The Creative SheCEO: How to Launch a Creative Business' online course - an amazing downloadable workbook for all female entrepreneurs who want to succeed with a a thriving creative business. It's packed full of information, practical exercises, worksheets, templates, tools and resources to support this podcast series and help get your business moving forward quicker.
Find it here!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks to Jo Warwick, a psychotherapist, author, energy healer and fellow podcaster, diving deep into the struggles of perfectionism and self-doubt that so many creative entrepreneurs face. Jo shares invaluable insights on managing our energy, overcoming creative blocks and shifting away from self-critical thinking patterns that hold us back. 

We explore practical strategies for building confidence and staying productive so that we can really feel empowered and capable as female entrepreneurs running a business. 

This episode provides a professional’s insight into why we often feel the need to be ‘perfect’ and how we can conquer this fear of failure which can hold us back from progressing and taking the next step in our business, 

Tune in for a heartfelt conversation filled with guidance and encouragement for your journey as a creative entrepreneur.

Visit Jo’s website to find out more about her work 

Listen to Jo's podcast ‘Rich, Sexy and Free'

Follow Jo on Instagram and Youtube - @richsexyandfree

Don’t forget, if you’re a creative entrepreneur looking for friendly, affordable and down to earth small business support, visit the Her Handmade Hustle website and see how Joanne can help you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

The third installment of this mini start up series for creative businesses, in association with 'The Creative SheCEO: How to Launch a Creative Business' online course.

This episode is all about helping you decide where to sell your product or service, talking about online platforms, particularly popular handmade marketplaces and ecommerce stores, as a way to get yourself out there for the world to see.

Joanne chats about how to identify which online platform is best for your business, discussing the pros and cons of selling on online marketplaces such as Etsy, explaining how fees work and how to incorporate them into your pricing strategy as well putting some fears at ease around the prospect of selling online.

She also talks about the secrets to creating compelling product listings and using keywords to increase your SEO. Joanne discusses the importance of gaining customer feedback to increase your visibility online and grow your business.

This mini series is in association with 'The Creative SheCEO: How to Launch a Creative Business' online course - an amazing downloadable workbook for all female entrepreneurs who want to succeed with a a thriving creative business. It's packed full of information, practical exercises, worksheets, templates, tools and resources to support this podcast series and help get your business moving forward quicker.

Find it ⁠⁠here⁠⁠!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, we dive into the fascinating world of willpower and how it plays a critical role in helping creative entrepreneurs achieve their goals.

With New Year underway, it’s easy to set resolutions but much harder to stick to them. We explore why willpower matters in business, share practical tips for strengthening it and uncover the science behind staying focused and resilient.

Packed with humorous anecdotes, relatable stories and actionable advice, this episode will inspire you to tackle your goals with renewed determination - and turn your creative dreams into reality. 

Links and Resources:

Visit the website for help especially designed for female entrepreneurs with a creative business

Sign up to my free monthly newsletter for a free dose of business support straight to your inbox

Connect with me

@herhandmadehustle - Instagram and Facebook

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks about the importance of taking a break from your business when your self employed. She stresses the importance of reframing our mindset so we feel less guilty about taking a step back and instead seeing breaks as an investment in our business, with a better work output and a refreshed mind.

Joanne discusses the concept of us having a 'social battery', an energy source that gets depleted and needs fully recharging from time to time in order for us to operate at our best in our business. She identifies the most common signs that your social battery needs recharging and ways you can make sure you do this before you burnout. She also discusses the benefits to your business when you actually take that break, including renewed creativity, drive, focus and motivation.

Joanne dispels the fears that a lot of self employed people have about losing their business if they take time away from it and provides her tips on the things you can do to prepare for a 'business break' so you can enjoy it guilt free.

This episode is full of tips and advice to help women in business manage the stress of being self employed and learn how taking a break can actually make you MORE money in the long run.

Don't forget! Joanne's groundbreaking new WhatsApp support service is launching soon! It's a fast, friendly and affordable business support service for women with small creative businesses where they can contact her by text message for advice on anything they are stuck on. Register to be notified as soon as it goes live at the below link:

https://herhandmadehustle.co.uk/whatsapp-support-service

Visit the website for more information on 1:1 small business support and advice:
www.herhandmadehustle.co.uk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Are you a natural risk taker? Do you feel scared of the uncertainty that comes with being self employed? This episode looks at all the risks we may face as entrepreneurs, the fear of which can hold us back from getting started or moving forward.
Joanne talks about the approach to risk in business when you are predispositioned to playing it safe in life and how it's possible (and necessary) to be a risk taker in your business to get unstuck.
She gives helpful advice and practical examples of what you can do to manage financial and operational risks, aswell as help manage the fear that comes with risk of the unknown and damage to our ego if it all goes wrong.
For more help and business support, visit
https://herhandmadehustle.co.uk/

Sign up to the Her Handmade Hustle newsletter for free business tips and support:
https://herhandmadehustle.co.uk/email-newsletter-sign-up

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this thought-provoking episode, we tackle a question many creative entrepreneurs are asking: is there still a place for handmade businesses in an age dominated by AI and mass production? The answer might surprise you!

Join me as I explore why handmade products continue to thrive despite advances in technology. We'll break down the unique value of artisan creations, discuss how consumer preferences are shifting toward authenticity and craftsmanship, and share why now is the best time to start—or scale—your handmade business.

With a mix of bold opinions, actionable advice, and a touch of humor, I’ll show you how to position your creative business as indispensable in a world craving connection and originality. If you've ever doubted your place in the handmade industry, this episode will leave you inspired and ready to take action.

Tune in and discover why your handmade creations matter more than ever!

Links and Resources Mentioned:

⁠Free download! The Handmade Business Starter Guide

Podcast Episode: The SEO Edge - How to Get Your Creative Business Discovered Online with Dr Tonya Lawson

Connect with me!

@herhandmadehustle - Instagram and Facebook

Email me for help with your creative business!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this motivational episode, Joanne explores how the definition of success evolves with age and how life’s experiences shift our perspective on what it means to us.

She talks about how, for creative entrepreneurs, success often comes in the form of small wins rather than grand achievements—but these small milestones are just as valuable and are the key to long-term growth and fulfillment.

Joanne discusses what success might look like for small business owners and gives her advice on what do on those days you feel like it's never going to happen for you.

This heart warming and inspiring episode is for all women who may need some help to reframe their perspective of what success looks like as an entrepreneur.

Check out Joanne's WhatsApp Support Service HERE for fast, friendly and affordable business support service for women with small creative businesses

Visit the Her Handmade Hustle website HERE for more services to support you and your business

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

This episode is jam packed full of advice for the creative small business owner wanting to prepare for the Christmas period. Joanne shares her experience of how to maximise your chances of making sales at the busiest time of year and the importance of preparation. 

She talks honestly about ways to cope and manage workload if you find yourself too busy but also what to do if you aren’t making any sales and how to manage your expectations during the Christmas season. 

Joanne discusses strategies for boosting your Christmas sales, including adapting your existing products to create a new festive range and also gives advice on where you can sell your handmade items, who to sell them to and how to do it successfully without looking desperate.

She uses examples from her own stationery business, Vintage Twee, to illustrate how she ensures her products stand out above the rest and the importance of going the extra mile for your customers to ensure they return, bringing you guaranteed income year after year.

This episode is full of practical advice and solutions to help creative small business owners make the most of the biggest time of year for selling their items. 

To sign up for the free Her Handmade Hustle monthly newsletter, click HERE

If you’re feeling stuck and need some help with your creative business, visit the Her Handmade Hustle website HERE to find out the different ways Joanne can support you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

This Christmas special is all about family, resilience, and the entrepreneurial spirit that runs deep in ours.

I’m joined by my dad, a barber with an incredible 50-year career and a legacy of self-employment that has inspired three generations of entrepreneurs.

In this heartfelt and entertaining episode, we dive into:
✨ The story of how my dad became a barber and built his business.
✨ Funny and memorable moments from his 50 years behind the chair.
✨ The challenges and triumphs of being self-employed.
✨ How our family’s entrepreneurial journey shaped my own path.
✨ Personal stories of support, strength, and overcoming challenges together as a family.

Whether you’re an entrepreneur looking for inspiration, a fan of family stories, or just love a good laugh, this episode is packed with insights, heartfelt moments, and festive cheer.

Links and Resources:

• Subscribe to my free monthly newsletter for creative female entrepreneurs


• Visit my website to find out how I can help you


• Discover more podcast episodes here!

Grab a hot drink, get cosy, and join me for this special Christmas episode that celebrates all things family and real business success.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne chats with the fabulous Coral Turner, a talented fashion designer who turned her lifelong love of sewing into a thriving couture business to help women feel good about their bodies. Coral shares her inspiring journey from growing up in Manchester to moving to London to chase her dream of becoming a fashion designer at the age of just 19 years old.

Joanne and Coral discuss the realities of starting your own business, something that all entrepreneurs should prepare for as the whole experience can be very different to what we expect. They talk about navigating the challenges and triumphs of building a business and the importance of valuing yourself and respecting your work when it comes to pricing. 

They also chat about the revival of handmade and that old fashioned skills, such as sewing, are making a comeback which is great news for small, craft based businesses.  

This episode is lighthearted, inspiring and motivational so if you are an entrepreneur, or even an aspiring one thinking of taking the leap to work for yourself, tune in to listen for some brilliant advice. It will be sure to leave you with a spring in your step and a smile on your face!

Follow Coral Tuner Couture on Instagram or connect on LinkedIn

Visit Coral’s website HERE

And don’t forget! You can get help for your small creative business from Joanne herself! Visit the website HERE to view all of her services - from one off support sessions to help via Whatsapp - there’s a level of support for everyone.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne is talking to Jo Grace, The Curly Hairdresser from Derbyshire who is speaking all about the role of your personality when it comes to business success.

Jo shares how to keep clients coming back, time and time again, by just being your authentic self and without ever having to rely on social media for advertising. 

Jo and Joanne discuss the importance of human connection as a business owner, something that they both feel more and more people are craving when choosing who to spend their money with. They also share experiences of balancing being self employed with being a full time mum to neurodiverse children and the challenges it can bring.

They share experiences of how you cope with anxiety in self employment and showing up with your personality in full swing on those days when you simply just don’t feel like it. 

This episode is light hearted, down to earth and full of advice for all women who are faced with the many challenges of running a small business, whether you are just starting out or you’re up and running and struggling to navigate it all.

Joanne offers down to earth, 1:1 small business support for creative women so if you need any help at all, please do visit the website or email herhandmadehustle@gmail.com

Sign up for a free dose of monthly business support with the Her Handmade Hustle Newsletter, full of tips and advice for small businesses all about how to sell online. Subscribe HERE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Is your handmade business feeling stuck, and you're not sure why? Do you want to know why so many handmade businesses fail? It might be because you’re treating it more like a hobby than a business. In this bold and eye-opening episode, Joanne breaks down the harsh truths female entrepreneurs need to hear about what’s holding back their creative businesses.

From mindset shifts to pricing strategies, Joanne explores how to transition from hobbyist to business owner—and start seeing real growth.

What You'll Learn in This Episode:

• The key differences between running a handmade business and pursuing a hobby.


• Why undervaluing your time and skills is holding your business back.


• How to adopt a business mindset to set yourself up for success.


• Practical steps to take your creative business to the next level.


• Why setting boundaries and prioritizing profit isn’t selfish—it’s essential.

If you are a female entrepreneur feeling stuck in your handmade business, not getting consistent sales and you want to see some real progress with some real, small creative business success strategies - then this episode is for you.

Mentioned in the Episode:

• FREE download:  ⁠'10 Steps to Turn Your Handmade Hobby into a Profitable Business'⁠


• GET HELP for your creative business - ⁠visit my website⁠

Ready to turn your craft into a business? Listen to this episode and start implementing actionable strategies today.

Loved this episode? Don’t forget to subscribe to the podcast for more tips tailored to female entrepreneurs in the handmade and creative space. Share this episode with a fellow creative who might be struggling with pricing their products—we're all in this together!

Her Handmade Hustle: Unplugged - The Creative Business Podcast for Female Entrepreneurs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this inspirational episode, Joanne interviews Debbie Lees, a successful business woman and true warrior who has overcome some of the toughest things life could possibly throw at one person.

Debbie talks openly about her experience of being born with facial paralysis and how she dealt with disfigurement as a young child growing up in the 1960s. Debbie tells us about how she has used her experience to educate young people about positive self imagery through a presentation called The Girl in the Mirror which she delivers in local schools and at events.

Debbie is also a breast cancer survivor and shares how the news of her diagnosis almost stopped her from making a life saving decision.

Debbie spins a number of professional plates, including running her own travel business, working for the NHS and being a tropic skincare ambassador.

This podcast episode is truly awe-inspiring and will be sure to leave you feeling amazed, humbled and, no doubt, emotional.

If you would like to get in touch with Debbie for help booking your dream holiday or, if you are interested in her speaking at an event or school about The Girl in the Mirror, you can email her on debbie.lees@travelcounsellors.com

If you have a small creative business and need some help getting it started (or giving it a boost of new energy!) visit Joanne's website HERE to see how Her Handmade Hustle can help you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

This first episode is all about how I started up my online handmade stationery business at the age of 27 years old. I share details of what I did to get my work out there for people to see and how I made my first sale (and subsequent ones). I touch on the reasons why starting my own business was the only option for me. I also reveal the different ways I achieved my initial success to get it off the ground.
It's a very personal episode which will provide you with an insight into me as a person and the challenges I've faced during the course of running my business but proves that with a level of determination and resilience that only women hold, anything is achievable.
I hope it inspires you to make that first move to make money from doing something you love and living a life of freedom which only comes with being self employed.
This episode is the first of many that aim to bring you inspiration and motivation and equip you with the knowledge and confidence to do exactly what I did and start your very own creative business.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne discusses the importance of stepping outside of your comfort zone in order to truly make your small business grow. She talks about doing something you've never done before can lead to significant breakthroughs in business and gives real life examples of how this has happened from her own experience and for other successful female entrepreneurs aswell.

Joanne talks about the psychological and professional benefits of taking on a new challenge and how it can lead to improved brain function and performance.

She also stresses the importance of establishing a solid support system when you're self employed to encourage growth in your business. She discusses the benefits of having a mentor and thr positive effects of having someone there to be accountable to, offer encouragement and a different perspective.

In this episode, Joanne gives practical advice on what you can do to make sure you are always pushing your business forward, as well as offering advice on the steps to establishing your own solid support system.

This episode is a motivational one for all women with small businesses who may be feeling unsure about leaving their comfort zones to try new things and grow.

Joanne talks about her NEW WhatsApp Support Service - a fast, friendly and affordable business support service for women with small creative businesses where they can contact her by text message for advice on anything they are stuck on. Click HERE to find out more!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode of the Her Handmade Hustle Unplugged podcast, Joanne dives into one of the biggest challenges facing female entrepreneurs in the creative industry: staying original. As a creative entrepreneur, your unique voice and ideas are your most valuable assets, but what happens when copycats try to steal your thunder?

Join Joanne as she explores practical strategies to protect your work from copycats and maintain your originality. Learn how to identify when your work is being copied, the steps to take, and proactive measures to safeguard your creativity. She'll also share tips and exercises to help you continually develop and nurture your unique creative voice, ensuring you stay ahead of the curve without losing your identity.

Whether you're just starting out or looking to reinforce your brand, this episode is packed with valuable insights and actionable advice for any female entrepreneur. Tune in and empower yourself to thrive as a truly original creative entrepreneur.

Highlights:

• Recognizing and dealing with copycats in the creative industry

• Legal and ethical responses to idea theft

• Practical tips for maintaining and nurturing your originality

• Exercises to stay inspired and unique

Link to new WhatsApp Support Service - a fast, friendly and affordable business support service for creative women:

https://herhandmadehustle.co.uk/whatsapp-support-service

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne meets Chantal Shears, a busy mum of 4 running 2 businesses - The Clothes Horse, a social enterprise helping families access clothes for their children who may be struggling, whilst also promoting the sustainable aspect of recycling of second hand clothes. And Grounded Parenting where Chantel helps fellow busy mums prioritise self care so they can raise emotionally grounded children.

Joanne and Chantel discuss the importance of self care as working mums and how taking time for yourself can actually result in more productivity and a better relationship with your children. Chantal explains different techniques we can use to help our children regulate their emotions so they become emotionally grounded adults, as well as explaining the benefits to our family and work when we learn to prioritise ourselves.

This episode is insightful and a must listen for all working women faced with the task of juggling motherhood alongside running a business.

Find out more about Chantel's social enterprise, The Clothes Horse, HERE

Downloaded some free resources from Grounded Parenting:

https://grounded-parenting.com/busy-mums-guide-gift

https://grounded-parenting.com/powerofplayguide

And don't forget! Visit Joanne's website HERE for her full list of services especially for creative women with small businesses.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

This episode looks at the topic of overwhelm and how women often experience it on a daily basis due to the nature of modern living. Joanne talks about how it is possible to run a business, even when you have other commitments that drain all your energy, and the importance of managing these stresses so you make time to achieve your own goals.

She talks openly about capacity, using her own experiences as a business woman, homemaker and mother to illustrate how we can feel at our limit before the day even begins. She also discusses the steps you can take to reduce the overwhelm (and the associated guilt) and ensure you have the time and energy to follow your dreams.

This episode touches on how to overcome the overwhelm associated with social media and the pressure it has put us all under as small business owners. Joanne also reveals details on an upcoming 4 part podcast series all about how to launch a creative business which delves into this subject deeper.

Sign up for the Her Handmade Hustle mailing list to be the first to receive a notification when it goes live, as well as totally free business advice and support especially for female entrepreneurs.

https://herhandmadehustle.co.uk/email-newsletter-sign-up

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

How many of us avoid starting our own business because we're fearful of dealing with difficult customers? The thought of taking on all the accountability for things that sometimes go wrong is enough to put us off ever doing it.
As creatives, we're sensitive souls and we are very protective of our work. So how do you deal with it when someone attacks your baby? This episode is all about how to handle those stomach churning moments when you receive a complaint that shakes your confidence and makes you want to hide away, never to be seen again.
I give you all the tools you need in your emotional toolkit to deal confidently with these disgruntled customers so you don't let them veer you off your creative course.
I talk about my experiences with difficult customers, how I've learnt to handle it over the years and what I've come to realise (spoiler alert - the customer isn't always right..!)
It's time to let go of the fear of not being able to please everyone and be confident in our ability to handle confrontation without letting it ruin our experience as a small business owner.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne dives into the fascinating intersection of nature and nurture when it comes to raising future entrepreneurs. She explores how entrepreneurial traits can be inherent, passed down through generations, and how parents can recognize these qualities in their children.

Joanne draws from her own experiences of earning money and creating ventures and shares insights on identifying the telltale signs of an entrepreneurial spirit in young ones. She also discusses practical strategies for encouraging and nurturing these traits so our young ones will always feel supported to follow their heart and do what they love.
Whether you're a parent or someone interested in the entrepreneurial journey, this episode offers valuable tips on how to foster a business mindset in the next generation.

✨️ Vote for Her Handmade Hustle: Unplugged as the Listener's Choice for the British Podcast Awards HERE

✨️ Sign up to the Her Handmade Hustle mailing list HERE

✨️ Subscribe to Her Handmade Hustle on YouTube HERE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, we meet Emma Gregory - female entrepreneur, mother of 3 and co-founder of travel recruitment company Urbanberry. And my sister.
Emma shares her story of how she started her business in the travel recruitment industry and her reasons for going it alone and becoming self employed. She talks about how she manages to run a business as a busy mum of 3 young children, as well as how she approaches working from home when you've no room for an office.
Emma also touches on the challenges she's faced as a female business owner in an industry where these positions are typically dominated by men.
Emma has always been the logical, rational sister and the one who has helped me countless times with honest and sound advice. This episode is packed full of her signature practical advice about starting a business, which most women, regardless of their particular niche, will relate to and appreciate.
You can check out Emma's very own podcast for her company Urbanberry here

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, we meet the amazing Maria Klymczuk, a female hospitality entrepreneur who followed her lifelong ambition of opening her own coffee shop after smashing a battle with breast cancer and realising it was time to do something for her.

She joins me to tell us the story of how she started her business and how she built it up, talking of the fears and challenges she faced as a female entrepreneur, managing a work/life balance, conquering feelings of inadequacy and the sheer determination and grit which made it one of the most popular coffee shops in the area.

She'll fill you with inspiration and motivation to take your business to the next level.

We had such fun recording it PLUS she tells a cracking story about a toasted teacake that will help you deal with any difficult days in business you might come across...
Rate and review the episode if you can and follow the podcast for more stories and business chat from real women who have made a living out of doing something they love.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

This podcast is for all females with a creative dream who want to turn it into a reality but not sure where to start.

It is hosted by Joanne Pearce, female entrepreneur, wife, mama, small creative business owner & founder of Her Handmade Hustle. Joanne uses her 14 years experience to talk about the realities of starting & running a creative venture, before & after becoming a mother & in the face of endless personal challenges. She delivers her advice & experiences straight from the heart, acknowledging the courage & resilience of women.

To find out more about Joanne and how she can help you thrive in your own creative business, visit www.herhandmadehustle.co.uk

Join the free Facebook support group for female entrepreneurs: https://www.facebook.com/groups/herhandmadehustle

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks about the importance of being your most authentic self when you run a small business. She looks at why we need to ensure we are always communicating our true self to our audience so we can build trusting relationships with people who feel they can resonate with us.

Joanne discusses how we can still evolve and change by embracing new trends and business ideas but stresses the importance of staying true to your brand and personality and not trying to fit in with something that's simply not you.

She sets a useful exercise to help you come up with some authentic social media content thar truly reflects who you are and what your business stands for.

This episode is full of tips and advice to help women with small businesses grow their following and customer base by using the most powerful tool available to them - themselves.

Joanne also talks of her groundbreaking new WhatsApp support service - a fast, friendly and affordable business support service for women with small creative businesses where they can contact her by text message for advice on anything they are stuck on. The service will be going live on 28th June 2024, you can register to be notified as soon as it goes live at the below link:

https://herhandmadehustle.co.uk/register-interest-for-creative-business-assistant-service

Visit the website for more information on 1:1 small business support and advice:

www.herhandmadehustle.co.uk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this lively and insightful episode, Joanne tackles a challenge that many creative entrepreneur mums face: surviving the school holidays while keeping your business afloat. She takes a no nonsense approach to juggling work when you have the kids off school. She dismisses the idealistic strategies out there on social media trying to tell us what we can do to perfectly juggle kids and work during the summer holidays, believing they create more stress and set us up for failure. Instead, she uses her experience as a self employed mother to give realistic tips and feasible strategies to help you muddle through the 6 weeks school holidays.
Joanne also features a segment with tips from other entrepreneur mums who are in the trenches with you. Whether you're a seasoned pro or navigating your first summer as a business-owning mum, this episode is packed with valuable insights and a dose of humour to help you survive.
Listen now and discover how to make the most of the school holidays without sacrificing your business or your sanity!
️Vote for Her Handmade Hustle: Unplugged as the Listener's Choice for the British Podcast Awards HERE
Use the hashtag #BritishPodcastAwards and tag @britishpodcastawards.com and @herhandmadehustle in your post. THANKYOU for your support!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks about the REAL struggles that women face in the day to day running of their small business. She discusses the issues we face that slow us down, cause frustration and prevent us from progressing - namely lack of time, energy, knowledge and money.

Joanne introduces a groundbreaking solution to these real hurdles faced by real women trying to start or grow a creative business. An affordable source of business support - designed especially for busy creative women - which will reduce the overwhelming stress of trying to do it all themselves with limited time, energy and resources. She explains, as a small business owner starting out 14 years ago, how she would have benefitted from a fast and friendly business advice service, delivered by text message, to help with all those questions that pop into your head and keep you awake at night. The advantages to having a mentor at the other end of a casual text message to answer all your business questions in real time, whenever you need help. A flexible service that is low cost, affordable and accessible to all women needing that extra support to take their small business to the next level.

Joanne's Creative Business Assistant Service - business advice delivered via the convenience of whatsapp - will be launched at the end of June 2024.

You can find out more about this groundbreaking new service here:

https://herhandmadehustle.co.uk/virtual-creative-business-assistant

To be the first to know when it's live, or to register your interest, you can sign up to receive the Her Handmade Hustle newsletter via email at the below link:

https://herhandmadehustle.co.uk/email-newsletter-sign-up

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

The 4th and final installment of this mini business start up series, The Creative SheCEO: How to Launch a Creative Business.
In this episode, Joanne talks about the importance of offline advertising and alternative ways to get your business out there outside of just social media.
She discusses the many different types of offline advertising and how to use them to make your business more visible. Joanne talks of her own experience growing her event stationery company using more traditional methods of advertising without relying on social media alone.
This mini series is in association with
'The Creative SheCEO: How to Launch a Creative Business' online course - an amazing downloadable workbook for all female entrepreneurs who want to succeed with a thriving creative business. It's packed full of information, practical exercises, worksheets, templates, tools and resources to support this podcast series and help get your business moving forward quicker.

Find it here!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

***IMPORTANT*** I made a school girl error! I accidentally uploaded last week's episode for this week's! Therefore for a short time S3 Ep27 was the same as S3 Ep.26 (in case you have already listened and thought you were going mad!) The correct episode has now been uploaded so please do press play again to access this week's episode: 'Stop Blaming the Algorithm: Why Your Social Media Strategy Isn’t Working (and how to fix it). Thank you and apologies! Joanne

Are you stuck blaming the algorithm for why your handmade business isn’t growing? It’s time for some tough love. In this episode, we tackle the harsh truth: it’s not the algorithm holding you back—it’s your strategy.

If you’ve been feeling frustrated by low engagement, stagnant sales, or posts that seem to vanish into the void, this episode is for you. I’ll share personal stories, bold opinions, and practical advice to help you stop pointing fingers and start fixing what’s actually going wrong.

What You’ll Learn in This Episode:

• Why blaming the algorithm is a waste of your time and energy.

  
  



• The biggest mistakes handmade business owners make on social media (and how to fix them).

  
  



• Practical strategies to create engaging, consistent, and story-driven content that your audience will love.

  
  



• Why showing up authentically and consistently is more important than chasing trends.

  
  



• How to turn your followers into fans by focusing on connection, not perfection.

  
  

Highlights:

• The real purpose of the algorithm—and why it’s not your enemy.

  
  



• Common mistakes like inconsistent posting, boring content, and neglecting engagement.

  
  



• Proven strategies that actually work: storytelling, quality over quantity, and the power of reels.

  
  



• Tough love: why it’s time to stop making excuses and take ownership of your growth.

  
  

Social media can feel overwhelming and unpredictable, but the truth is, you have more control than you think. This episode will empower you to ditch the excuses, step up your strategy, and finally make social media work for your handmade business.

This episode is packed with actionable insights and honest truths to help you stop blaming the algorithm and start building the social media presence your business deserves. Hit play and let’s get started!

Links and Resources:

• Get a social media makeover with my Banner & Bio Bundle!

  
  

  Join the conversation: DM me on Instagram @herhandmadehustle and share your biggest social media struggle!

  
  



• Love this episode? Don’t forget to subscribe and share it with a friend who needs to hear this!

  
  

Let’s Connect:

• 
  
  • Website
  
  
  • Instagram
  
  
  • YouTube
  
  
  • Facebook
  
  
  
  

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Episode 2 is all about a psychological phenomenon that plagues a LOT of us female entrepreneurs. It's responsible for those feelings of self doubt and anxiety that creep in, making you wonder if you can really are capable of running a business. It makes you delay every decision because you think you aren't skilled enough, knowledgable enough or experienced enough to charge money from what you do.

Well I'm here to tell you that you ARE.

I talk about how to know if you're suffering from a case of Imposter Syndrome and what you can do to overcome it. I tell you the steps you can take to boost your confidence so you feel truly deserving (and capable) of making money doing something you love.

And if you make it to the end, you'll get to find out who Phyllis is.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this special personal episode, Joanne talks openly and honestly about how we manage to run a business when things in life don't go to plan. She talks about the responsibility of owning a business and not being able to switch off when life - and all it's events (good and bad) are happening around you.

She draws on her own experience of keeping a business going through her mum's terminal illness and dealing with grief, the birth of her daughter and learning to be a new mum - without her own - and, now, sustaining two businesses in the face of a major life saving operation.

This episode is as raw and real as it gets and hopes to reassure anyone trying to run a small business, whilst going through personal challenges, that they are not alone.
Joanne's online course 'The Creative SheCEO: How to Launch a Creative Business' is a must have resource for all women wanting to start their own creative business and learn how to get it off the ground. Check it out here

https://herhandmadehustle.co.uk/ols/products/the-creative-sheceo-how-to-launch-a-creative-business---an-online-course-for-female-entrepreneurs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

The first installment in this new mini start up series for small creative businesses, The Creative SheCEO! The series will cover everything you want - and need - to know about starting or growing a successful creative business of your own and turning your passion into a profit.
This episode looks at how to identify your target audience - and what to do if you don't know who they are - how to narrow your niche so you know exactly what you're offering and who your ideal customer is and where to find them.
Joanne talks about the importance of establishing a small but solid custom base so you can build trust and gain a loyal following that will organically grow your business for you - so you don't need to constantly be searching for sales.
This mini series is in association with 'The Creative SheCEO: How to Launch a Creative Business' online course - an amazing downloadable workbook for all female entrepreneurs who want to succeed with a a thriving creative business. It's packed full of information, practical exercises, worksheets, templates, tools and resources to support this podcast series and help get your business moving forward quicker.
Find it here!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, Joanne talks about how to secure sales for your small business when you're not 100% comfortable with selling face to face. She admits she isnt a natural saleperson yet still ran a successful small business and sold her handmade stationery with ease. She focuses mainly on small businesses who sell at craft fairs and markets and uses her own experience to highlight what worked for her - and what didnt.

Joanne looks at the things you can do to overcome the awkwardness of selling your work face to face and the ways you can 'actively' sell without being salesy. She also talks about the importance of having a physical presence at these events to boost your business through unexpected encounters.

This episode is full of tips to help the less confident small business owner when it comes to selling their work offline. It's informative and motivational and aims to teach all women with creative businesses ways to sell that fit within their comfort zone.

Visit the website for more information on 1:1 small business support and advice.
www.herhandmadehustle.co.uk

Sign up for the Her Handmade Hustle newsletter:
https://herhandmadehustle.co.uk/email-newsletter-sign-up

Check out Joanne's online course 'The Creative SheCEO' - a must have resource for all women starting a business.

https://herhandmadehustle.co.uk/store/The-Creative-SheCEO-How-to-Launch-a-Creative-Business-an-Online-Course-for-Female-Entrepreneurs-p622861544

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this uplifting episode, Joanne interviews Italian born entrepreneur Isida Mitre, who left an established career in interior design to follow her dream of starting her own business, selling luxury Italian made scarves.

A busy, dedicated mum to 2 young children living in London, Isida shares her story of why she started Pashmisy, what it was like moving from Italy to the UK 8 years ago and how becoming a mother changed her perspective on working in a 9-5 job.

She talks openly about her lack of self confidence and how she has overcome this, revealing the elements she believes are crucial for business success.

This podcast episode is one for all the women out there working on their own small businesses who, we're sure, will find Isida's strong will and determination to succeed truly motivating.

Visit Isida's website HERE and follow her on instagram @pashmisylondon

Check out Joanne's collection of new digital prints for female workspaces on her new Etsy shop HERE

Follow her Etsy journey, and learn how to set up and run your own Etsy shop, on her YouTube channel HERE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

As the New Year approaches, we can often feel a mixture of emotions that can leave us feeling quite confused or stressed about what lies ahead for us, especially as entrepreneurs when nothing is guaranteed.
Our success depends on so many factors that are out of our control and the thought of the New Year can make us as anxious as it does excited.

This episode looks at how we can adopt a new approach to the New Year when it comes to achieving our business goals. It talks about taking the pressure off by forgetting the list of things you want to achieve in the next 12 months and instead focusing on the one thing you most desperately want for yourself and going ALL IN on it.

It's a positive and motivating episode to give you the emotional boost you need to start 2024 off with the best possible mindset to moving your business forward and getting closer to living the life you want.

It looks at maintaining this enthusiasm and positivity when life gets hard and Joanne shares her own fears about how she plans to succeed in business, despite some difficult and personal challenges that lie ahead in 2024.

It also looks at the benefits of having the right support in place for you and your business to reach your goals quicker.

Visit the website www.herhandmadehustle.co.uk to find out how Joanne can help you and your business soar in 2024, plus sign up for the email newsletter for a fortnightly dose of FREE business support!
https://herhandmadehustle.co.uk/email-newsletter-sign-up

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

As a small creative business owner, forward planning is non-negotiable. But what happens when it leaves you feeling panicked, disconnected, and burned out before the season or occasion even arrives? In this episode, we dive into the hidden emotional toll of constant planning and why it’s not something anyone prepares you for.

I’ll explore the science behind anticipatory stress, decision fatigue, and burnout, blending research with relatable anecdotes from life as a creative entrepreneur. Plus, you’ll hear practical tips to help you manage the overwhelm, set boundaries, and reclaim your love for the seasons and occasions you’re working so hard to prepare for.

This isn’t just another business pep talk—it’s an honest conversation about a side of entrepreneurship that often gets overlooked.

Enjoy this episode? Don’t forget to check out my Substack for more inspiration, tips, and support for female creative entrepreneurs.

Want even more value? Upgrade to a paid Substack subscription to unlock exclusive bonus podcast episodes where we dive deeper into topics like this, including the science behind burnout and actionable strategies to thrive in your creative business.

Visit my website for more small business help and advice!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

It’s podcast day! And today we’re getting honest about whether or not your creative business is bringing in enough income.

I know mine hasn’t over the last year. It’s been bloody awful trying to stay afloat after being shut for 6 months following my breast surgery. And it’s happening all over again in 2 weeks time when they whip my ovaries out. (I know, ffs...)

So I thought it would be useful to talk about ways you can diversify your income as a creative entrepreneur to give you some back up when the s**t hits the fan. With the current financial climate and the unpredictability of life in general, relying on just one stream of revenue feels risky.

The good news is that you already have skills that can bring in extra money without completely burning yourself out.

I’m giving you some practical ways that you can monetise your creativity and sharing my own experience of some things I’ve been exploring to provide a safety net when sale are slow.

This isn’t about get-rich-quick schemes—it’s about real, achievable ways to make more money doing what you love. And by working smarter, not harder.

In this episode, you’ll learn:

* Why multiple income streams matter now more than ever - and how to get over the feeling of being a failure

* My experience with Amazon KDP and Substack

* Other side hustle ideas that actually align with your creative skills

* Whether you should give any of these a go (and how to start)

Bonus Episode: If you're curious about Amazon KDP specifically, I’ve recorded a separate bonus episode where I’m talking all about setting yourself up on this platform to self publish. It’s for beginners (like me!) who want to learn what’s it’s all about, exactly how you do it and whether it’s worth trying. This will be available to paid subscribers on Friday 7th February.

I hope you enjoy today’s episode and please do let me know in the comments if you’re thinking of trying any of these things I talk about!

Joanne

x

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Have you ever caught yourself saying, “I always wanted to…” but never actually followed through? Whether it was starting a creative business, writing that book, or picking up an old passion, life often gets in the way—especially for women who spend years putting everyone else before themselves.

In this empowering episode of Her Handmade Hustle: Unplugged, we’re dusting off those forgotten dreams and proving that it’s never too late to start again. If you’re a female entrepreneur, business owner, or creative woman wondering if you can still chase your passion, this episode is for you.

What You’ll Learn in This Episode:

- Why women often put their dreams on hold—and how to change that- The science of neuroplasticity (aka, why your brain is built for reinvention at any age)- How your forgotten dreams can fuel your business and creativity today- Actionable steps to revive your passion and make time for yourself—without guilt

Why You Should Listen:

This episode isn’t just about nostalgia—it’s about taking action. If you’re feeling stuck in your business, struggling with creative burnout, or just wondering what’s next for you, this is your sign to start again.

Who This Episode Is For:

✔️ Female entrepreneurs over 40 who want to reconnect with their creativity✔️ Women who have spent years prioritising family and work but are ready to focus on themselves✔️ Anyone who dreams of starting (or restarting) a creative business but feels like it’s too late

🎧 Listen now on Apple Podcasts, Spotify, YouTube or Substack and take the first step toward reclaiming your forgotten dreams.

🔗 Links & Resources:

Her Handmade Hustle – Get more support and inspiration for your creative business

Follow me on Substack and Instagram – let’s connect and continue the conversation!

Loved this episode? Leave a review and share it with a fellow creative woman who needs this reminder!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe