Heads In Beds Show (Conrad O'Connell)
Explore every episode of Heads In Beds Show
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 22 May 2024 | How Much Should You Pay Attention To Your Vacation Rental Competition? | 00:32:25 | |
In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 31 May 2023 | Part III: Settings That'll Make Or BREAK Your Google Analytics 4 Reports | 00:36:27 | |
In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. Enjoy! ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 09 Dec 2024 | BONUS: Recapping The DARM 2024 Conference From Our Perspective | 00:39:25 | |
In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days! Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 16 Oct 2024 | Understanding The Lingo For Your Vacation Rental Marketing: Organic Search | 00:47:22 | |
In this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed! Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 12 Apr 2023 | Do Automated SEO "Audits" Provide ANY Value? | 00:35:34 | |
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 03 Jan 2024 | What You'll Need To Build An Annual Marketing Calendar | 00:33:07 | |
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 03 Jul 2024 | What AI Summaries Are Doing To Travel Planning on Google | 00:30:42 | |
In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 28 Dec 2022 | The 2023 Homeowner Marketing Master Class To Get More Properties | 00:40:11 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 24 Jun 2021 | Generating Content Ideas To Build Direct Traffic For Your Vacation Rental Website | 00:16:52 | |
See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings. Resources | |||
| 27 Aug 2021 | How Long Does It Take To See SEO Results With A Brand-New Vacation Rental Brand? | 00:05:37 | |
In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website. | |||
| 15 Apr 2021 | Pilot- Heads In Beds Show | 00:01:02 | |
Introducing the Heads In Beds Show, actionable vacation rental marketing advice. Sharing the best tips and strategies on how to grow your direct bookings. | |||
| 19 Apr 2023 | Is Listing On Airbnb The Same As "Marketing" For Your Vacation Rental Business? | 00:34:45 | |
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 06 Mar 2024 | Google Rebrands Bard To Gemini: Here Is What Google Is Planning | 00:30:46 | |
In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 12 Jul 2023 | What Would We Do: Marketing Edition | 00:41:36 | |
In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy! ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 16 Aug 2023 | Is Your Paid Search Strategy A DUD Or A STUD? | 00:44:45 | |
In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD. Enjoy! PLEASE CLICK THIS - Coconut Condos Ohana Relief ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 31 Jul 2024 | One Year Later: What's Up With Google Analytics 4 For Your Vacation Rental Business? | 00:29:26 | |
In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 20 Dec 2023 | Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results | 00:39:01 | |
In this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 30 Oct 2023 | Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas | 01:27:40 | |
In this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 26 Oct 2022 | Mistakes To Avoid When Re-Designing Your Vacation Rental Website | 00:34:45 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 26 Apr 2023 | [Live Show] RR Summit: People, Places, Planet: Marketing Sustainability With Your VRM Business | 00:41:05 | |
In this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 04 Jan 2023 | Brand Building 101: How To Make Your Vacation Rental Brand Noteworthy | 00:35:07 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 09 Oct 2024 | What 'Marketing Gaps' Still Exist In The Vacation Rental Industry? | 00:32:26 | |
In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these! Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 18 Oct 2023 | Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website | 00:23:04 | |
In this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 03 Apr 2024 | Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business | 00:32:01 | |
In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 21 Jun 2023 | The "Math" Behind Common SEO Metrics, Numbers And Data | 00:45:54 | |
In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy! ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 01 Feb 2023 | Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business | 00:33:26 | |
In this episode, we dive into the options you have to build your marketing team: should you hire an agency, a solo freelancer or build an in-house team? ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 08 May 2024 | Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business? | 00:38:02 | |
In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 07 Jun 2023 | Generative Search Experience in Google: What Does It Mean for Vacation Rentals/Hospitality? | 00:32:41 | |
In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted. Enjoy! ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 29 Mar 2023 | EVERYTHING You Need To Know About Google Search Console | 00:41:44 | |
In this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console. ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 21 Aug 2024 | Design And Branding Tips To Get More Bookings & Attract More Homeowners | 00:36:34 | |
In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 18 Dec 2024 | Branded Stays & Lessons and Strategies from Hotels to Vacation Rentals | 00:30:32 | |
In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 04 Dec 2024 | Direct Response vs Brand-Only Marketing: What's The BEST For Building Your Vacation Rental Company? | 00:33:37 | |
In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 27 Nov 2024 | Building Your Vacation Rental Marketing Fundamentals | 00:57:24 | |
In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals". Want to get the video too? Tap the link below. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 17 Jan 2024 | The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II | 00:42:32 | |
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 14 Oct 2022 | The Future Of The Heads In Beds Show: Introducing Cohost Paul Manzey | 00:13:55 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 20 Sep 2023 | 5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024 | 00:33:24 | |
In this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 14 Feb 2024 | When Social Media Is NOT The Right Marketing Channel For Your VR Business | 00:26:12 | |
In this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 31 Jan 2024 | The Reasons To LOVE Email Marketing To Get More Direct Bookings! | 00:31:42 | |
In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 Apr 2021 | Finding High Value Direct Booking Sources | 00:11:29 | |
In this episode, I will discuss how to find high-value direct booking sources. By implementing certain tools and tactics on your website and within your marketing strategy, you will be able to attract high-value bookings from multiple channels. | |||
| 29 May 2024 | The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company | 00:32:35 | |
In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 20 Nov 2024 | Here's All Of The Google Products & Services You Use In Your Vacation Rental Business... | 00:42:51 | |
In this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business... Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 13 Sep 2023 | Running A Marketing Audit To Build YOUR 2024 Marketing Plan | 00:42:04 | |
In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit for yourself? Email conrad@buildupbookings.com with "Audit" in the subject line! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 02 Nov 2022 | VRMA Recap: Las Vegas 2022 | 00:11:06 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 22 Jan 2025 | Understanding The Lingo: Social Media Marketing For Vacation Rentals | 00:26:52 | |
In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram). Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 04 Oct 2023 | Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes] | 00:33:32 | |
In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 12 Jun 2024 | Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz? | 00:29:23 | |
In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 14 Aug 2024 | Building A Homeowner Communication Strategy To Retain And Attract More Inventory | 00:33:49 | |
In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 26 Feb 2025 | LLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites? | 00:37:58 | |
In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI. They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data coming from client sites. Despite claims from online experts, their data suggests Google is far from dead... Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 21 Dec 2022 | The 2023 Guest Marketing Master Class To Get More Bookings | 00:41:27 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 01 May 2024 | Ch-Ch-Changes: Do They Kill Your Direct Booking Biz? | 00:37:54 | |
In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 23 Nov 2022 | The Most Effective Vacation Rental Advertising Channel: Google Ads! | 00:38:29 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 02 Mar 2023 | Everything Google My Business For Your Vacation Rental Business | 00:28:15 | |
In this Google My Business overview episode, we dive into the basics and new things around creating a winning Google My Business profile to get brand awareness, build reviews and drive organic traffic. ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 30 Oct 2024 | Marketing Properties Based On Location vs Marketing As 'Collections' For Your Vacation Rental Website | 00:28:48 | |
In this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 28 Jun 2023 | EVERYTHING You Need To Know About Keyword Research | 00:42:56 | |
In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 24 Jan 2024 | Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?! | 00:30:42 | |
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 25 Jan 2023 | How to Leverage ChatGPT Into Your Vacation Rental Business | 00:35:29 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 16 Nov 2022 | The TRUTH About Running Facebook Ads For Your Vacation Rental Company | 00:33:58 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 07 Sep 2021 | Running Paid Search Ads For Your Vacation Rental Business | 00:23:51 | |
We explore the basics of paid search: terms, budgets, tracking and results from running ads. | |||
| 24 Aug 2023 | [Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business | 00:24:42 | |
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 07 Dec 2023 | Tools & Lead Magnets You Can Use To Drive More Homeowner Leads | 00:44:42 | |
In this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 07 Oct 2024 | Predictions For Where The Book Direct Movement Is Going (With Mark Simpson) | 00:48:56 | |
Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more. A special thanks to Mark for reaching out and joining us. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 03 May 2023 | Part I: The Basic Settings You NEED For The Upcoming Google Analytics 4 Move | 00:32:04 | |
In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 Feb 2023 | Email Marketing 101 For Your Vacation Rental Business: Get More Bookings With Better Emails | 00:37:01 | |
In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business. ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 07 Aug 2024 | Marketing Ideas You Can Do NOW To Get More Direct Bookings & Get More Homeowners | 00:33:23 | |
In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results? Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 Mar 2023 | Standing Out From The Vacation Rental Crowd In Your Market: How To Attract Owners & Guests | 00:33:06 | |
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 May 2024 | Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing | 00:46:00 | |
In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 02 Oct 2024 | Data Driven vs Gut Feel Marketing: What Actually Works Better? | 00:37:27 | |
In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 01 Nov 2023 | Why Branded Google Ads Is The Right Move 99.9% Of The Time | 00:28:27 | |
In this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 05 Jun 2024 | Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website | 00:29:37 | |
In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 09 Aug 2023 | What's It Like For One Of US To Book A Vacation Rental? | 00:27:53 | |
In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs. Enjoy! ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 25 Sep 2024 | Foundational Marketing vs Ongoing Marketing Costs For Your Vacation Rentals Business | 00:42:15 | |
In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 13 Nov 2024 | Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings | 00:57:11 | |
In this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings". Want to get the video too? Tap the link below. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 10 Jan 2024 | The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I | 00:47:38 | |
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 22 Nov 2023 | When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI | 00:21:53 | |
In this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 09 Mar 2023 | The Tools We Use To Increase Productivity And Get More Done In Less Time | 00:48:24 | |
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 25 Dec 2024 | Merry Christmas! | 00:01:07 | |
Thank YOU for listening to the podcast! Here's the claim codes from the episode: CD95-S7RPFU-9AA5 | |||
| 12 Mar 2025 | If We Did It, Here's How: Our Thoughts On The Casago & Vacasa Merger | 00:42:50 | |
In this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by Casago and the subsequent unsolicited bid from Davidson Kempner Capital Management. They delve into the potential motivations behind these moves and the broader implications for the vacation rental industry. Paul and Conrad share their speculative insights on how they would approach the Vacasa situation if they were advisors. Enjoy! ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 06 Nov 2024 | Understanding The Lingo For Your Vacation Rental Marketing: Email Marketing | 00:29:51 | |
In this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 29 Nov 2023 | A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why | 00:27:50 | |
In this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 30 Aug 2023 | [Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business | 00:23:22 | |
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 09 Nov 2022 | The Essential Building Blocks Of Building A Vacation Rental Company | 00:39:05 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 24 Jul 2024 | How To Build The Right Strategic Approach To Your Vacation Rental Marketing | 00:29:16 | |
In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 10 Jul 2024 | How To Build Your Budget For Vacation Rental Owner And Guest Marketing | 00:42:57 | |
In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 21 Feb 2024 | What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand? | 00:23:55 | |
In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 19 Feb 2025 | Showcasing Vacation Rental Properties To Get MORE Bookings | 00:35:36 | |
In this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue. They break down the essentials—high-quality photos, engaging videos, and strategic branding—to make any vacation rental stand out, even in competitive markets. From design choices to must-have amenities, they explore how to position properties for success. Plus, they discuss why investing in property assets should be a key part of the owner onboarding process and how social media and email marketing can amplify visibility. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 19 Jul 2023 | How YOU Can Target Guests On Facebook, Instagram & Google With Ads | 00:40:05 | |
In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy! ⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 08 Nov 2023 | How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing | 00:34:50 | |
In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 29 Jan 2025 | What Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025 | 00:36:40 | |
In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 21 Jul 2021 | Google Ads vs Facebook Ads For Your Vacation Rentals: What's Better? | 00:18:20 | |
In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads. Resources on BuildUp Bookings: | |||
| 23 Oct 2024 | Here's What To Look For In Your Monthly Vacation Rental Marketing Review | 00:44:45 | |
In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 18 Jan 2023 | The Top Things That Happened in 2022 With A Look Ahead To 2023 | 00:33:23 | |
⭐️ Links & Show Notes 🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 10 Apr 2024 | Coming Up With A Brand Name That Sticks For Your Vacation Rental Company | 00:34:09 | |
In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 Jan 2025 | Can We Build A Marketing Strategy With Just AI? | 00:41:34 | |
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 11 Sep 2024 | How To Adapt When New Homeowner Marketing Channels Open: The Secret Triangle (Part 2) | 00:30:30 | |
In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business. Part II of a two-part series - go back 1 episode to see part I with guest marketing. Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 27 Mar 2024 | How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz | 00:36:54 | |
In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 01 Jan 2025 | Revisiting Google Vacation Rentals For 2025 - How Is This Going For Google? | 00:28:47 | |
In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? Enjoy!
🔗 Connect With BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 15 Nov 2023 | Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI? | 00:27:36 | |
In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 11 Oct 2023 | Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website | 00:22:24 | |
In this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 28 Feb 2024 | Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On... | 00:39:21 | |
In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy!
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||
| 24 May 2023 | Leveraging Cognitive Biases To Get More Bookings For Your Vacation Rentals | 00:43:18 | |
In this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy! ⭐️ Links & Show Notes
🔗 Connect With BuildUp Bookings 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand. | |||