Have You Herd - A Social Media Podcast (Have You Herd)

What were the biggest announcements at Google's I/O '23 event? Listen to Jack & Joey talk about all the relevant updates and how it's going to impact the advertising industry.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #socialmediamanager #marketingcareer #ai #artificialintelligence #google

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How accurate is forecasting? Listen to Joey & Lewis talk about forecasting best practices and ways to forecast for your Paid Social platforms.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #marketing #paidmedia #paidsocial #performancemarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CCO, Jack, sits with our team of specialists to talk about all things marketing 🚀 This week, our team discusses the most underrated and overrated social platforms in 2025, looking at their potential across organic and paid strategies.#socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, our team talk about the rise of EGC (employee-generated content), how it can benefit brands and how to create authentic content with your team. #socialmedia #socialmediamarketing #marketing #egc ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Euros campaigns, Instagram being more intrusive with ads and the most important metrics to track on social… 👀 0:00 Intro 1:30 Instagram Reels Feedback 6:03 Instagram Comment Prompts 7:42 Meta AI Training 11:21 TikTok Shop Search 11:53 The Importance of SEO 15:28 How TikTok Shop Works 20:53 Google TV Ad Placements 21:53 Adam Mosseri's Interview 23:21 Key Instagram Metrics 24:53 Shares Per Impression Importance 25:50 TikTok Ban 27:19 Sound-Off Videos 28:35 Creators Over Publishers 29:59 Euros Campaigns 30:30 Top Ad Campaigns 32:26 Office Sweepstake 32:47 Coming Up... 33:54 Local Vs. Global Marketing 36:24 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Join us for the first episode of This Week in Social, a new podcast series where the team at The Social Shepherd share the top social media industry updates you need to know ahead of the week. 🚀

This week, Zoe, Bobby & Imogen talk about the upcoming TikTok ban, the hottest travel trends released by Pinterest, creators sharing content behind paywalls and if they'd wear the newest RayBan Meta Smart Glasses... 🙌

#socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #tiktok #meta #instagram #pinterest #tiktokban

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀

This week, Zoe, Lucy & Scott talk about Instagram's new algorithm, how creators can benefit from these changes, new AI features from Google and Sabrina Carpenter... 👀

#socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #instagramalgorithm #sabrinacarpenter #espresso #ai #artificialintelligence

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🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly.

#socialmedia #socialmediaagency #socialmediamarketing #influencers #influencermarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier. 🚀

They discuss updates that would make their lives easier working at a social media agency, as well as personal features they'd love to see. TikTok drafts across several devices, who's seen your Instagram profile, keyword insights and more! 👀

Join the conversation and let us know your dream social media updates 👇

#socialmedia #socialmediamarketing #socialmediaagency #socialmediamanagement #socialmediamanager #instagram #tiktok

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates

New year, new goals! Listen to our Co-Founders, Zoe & Jack, talk about their 2203 achievements and set new goals for 2024.

#socialmedia #socialmediaagency #socialmediamarketing #agency #goalsetting

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🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/ -

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want advice on how to get your dream marketing job? Listen to Jack & Adam share the skills & experience you need for every seniority in a marketing role, as well as some top interview advice to make sure you get the job!

#socialmedia #marketing #socialmediamarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How does social SEO help content get more reach? Listen to Bobby & Jack talk about what social SEO is and how to optimise your content and platforms.

#socialmedia #socialmediaagency #socialmediamarketing #socialseo #tiktok #instagram

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to build an influencer marketing campaign that delivers? Listen to our Influencer Marketing team, Zoe & Lucy, talk about what to keep in mind when planning a Black Friday influencer campaign and best practices to improve results. #marketing

#marketingpodcast #socialmedia #socialmediamarketing #blackfriday #influencermarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is it easy to run an agency? Listen to our Co-Founders, Jack & Zoe, go through the not-as-nice side of running a business and everything that's not gone to plan in the last month.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #socialmediamanager #marketingcareer

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social team, discuss all of the marketing updates from the week, as well as everything you need to know as a brand to prepare for Black Friday, Christmas, Q4 and peak season … 👀 0:00 Intro 

0:59 Meta Removes Spark AI Studio 

2:25 New Fonts & Stickers on Instagram 

3:54 Instagram Carousels 

5:53 Instagram x Spotify

8:58 Google Merchant Center Updates 

12:15 TikTok AI Voices 

16:38 Preparing for Q4 

20:20 Black Friday 

21:20 TikTok Shop LIVE 

22:24 Reactive Social Content 

23:27 Influencer Partnerships 

25:04 Outro  #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #meta 👩‍💻 Resources: Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818 Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/ Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/ TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/ TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture.

#socialmedia #socialmediaagency #socialmediamarketing #paidmedia #paidsocial

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time.

#socialmedia #socialmediamarketing #socialmediaagency #celebrities #taylorswift #barrykeoghan #jeremyallenwhite #influencermarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What are the main differences between Universal Analytics and GA4? Listen to our Paid Media team talk about what's changed, their pros and cons, as well as how to make the most of the new analytics platform.

#googleanalytics #ga4 #performancemarketing #google #marketingpodcast

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry.

🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings.

👀 Join the conversation and let us know your thoughts 👇

#socialmedia #socialmediamarketing #socialmediaagency #performancemarketing #digitalmarketing #paidmedia #google #googleads

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How do we help brand employees succeed on social? Listen to Zoe & Kayed talk about how we work with all types of people and help them become more confident in front of a camera to smash it on their company socials.

#socialmedia #socialmediapodcast #tiktok #socialmediaagency #socialmediamarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Would you consider a four-day week? Listen to Zoe & Kellie talk about why this wouldn't work for our industry & why we love hybrid working.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #socialmediamanager #marketingcareer #officelife #agencylife

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about why niche communities are the new focus for engagement, as well as how brands can use platforms like Reddit, Substack and Discord as research tools.Timestamps #socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social Media team, discuss all of the marketing updates from the week, how they got into their social careers & their top advice on how to get a job… 👀 0:00 Intro 1:44 New Instagram Feed 4:43 Pinterest Trends Report 8:19 TikTok Growing in the EU 12:58 YouTube x Shopify Partnership 18:24 Meta’s AI Ads 23:55 Social Media Career Stories 35:09 How to Get a Job In Social #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #socialmediajobs #workinsocial #youtube 👩‍💻 Resources: New Instagram Feed: https://www.lindseygamble.com/blog/instagram-tests-displaying-rectangular-posts-on-profile-grids Pinterest Trends Report: https://newsroom.pinterest.com/en-gb/news/the-pinterest-fall-2024-trend-report/ TikTok Growing in the EU: https://www.tiktok.com/transparency/en/eu-mau-2024-7/ YouTube x Shopify Partnership: https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Meta’s AI Ads: https://www.axios.com/2024/08/20/meta-ai-ad-business ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is your brand ready for Black Friday? Listen to our Co-Founders, Jack & Zoe, talk about the importance of starting peak season planning months in advance and best practices for all your social-related marketing activities.

#marketing #marketingpodcast #socialmedia #socialmediamarketing #blackfriday

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to get millions' worth of new business? Listen to Jack & Adam share their top tips and learnings from pitching to many clients over the years.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #socialmediamanager #marketingcareer

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Ever wondered which social media platform is best? Listen to our co-Founders, Jack & Zoe, talk about the pros and cons of Instagram & TikTok and how to decide which one is best for your brand.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel:

https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Have you ever heard that being a photographer is not a real job? Listen to Emma and Jack talk about popular myths about working in the creative industry and debunking them all.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What makes The Social Shepherd stand out from other social media agencies?

Listen to Adam & Jack talk about the benefits of having all departments working together and the value it brings to our clients. #socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to start your own business? Listen to our Co-Founders, Jack & Zoe, talk about the challenges they've had and lessons they've learned along the way.

#socialmedia #marketing #marketingagency

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Steven Bartlett's latest drama with the ASA and our favourite brand collaborations… 👀 0:00 Intro 1:02 Meta x UMG 3:44 Amazon Integration on TikTok 9:24 Shorts Feed on YouTube 16:34 Instagram’s Friend Map 19:52 Threads Insights Dashboard 21:53 Molly Mae & Tommy Fury 22:20 ASA vs Steven Bartlett 27:17 Polly Pocket x Airbnb 28:41 Surreal x Gymshark 29:01 Lick x MacCosmetics 32:33 Grind Coffee x Lazy Oaf 34:04 Social Media Trends 35:10 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #stevenbartlett #meta #amazon #socialmediatrends 👩‍💻 Resources: Meta Expanded Global Agreement with Universal Music Group: https://www.prnewswire.com/news-releases/meta-and-universal-music-group-announce-expanded-global-agreement-302219807.html Amazon Integration on TikTok for Purchases In-Stream: https://www.tiktok.com/business/en/blog/amazon-ads-native-checkout ASA vs Steven Bartlett: https://www.asa.org.uk/rulings/zoe-ltd-g24-1241850-zoe-ltd.html SURREAL & Gymshark: https://www.instagram.com/eat_surreal/p/C-aYtzrIQcr/ Mattel, Inc. teams with Airbnb: https://news.airbnb.com/en-uk/polly-pockets-90s-era-compact-is-now-life-sized/ Lick & MAC Cosmetics: https://www.housebeautiful.com/uk/decorate/walls/a61815645/lick-mac-black-paint-collaboration/ Grind | Certified B Corp & Lazy Oaf: https://grind.co.uk/collections/lazy-oaf ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What should you know to work in marketing? Listen to our Senior Commercial Manager, Jacob, talk about his career journey, his key takeaways and learnings, as well as the most important skills to have as a marketer.

#marketing #socialmedia #socialmediaagency #socialmediamarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀

Listen to Zoe, our CEO, discuss all of the marketing updates of the week, UK and US election strategies on social & how to go viral on social by making a simple mistake… 😅

0:00 Intro 0:48 TikTok Studio 5:50 TikTok Summer Sports Guide 9:00 Early Access to Instagram Features 10:00 Instagram Memes 13:00 YouTube Games 16:50 UK & US Elections on TikTok 28:11 The Pippa Post 31:30 How to Get a Job in Social 38:28 Outro

#socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube

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🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to know the top 3 creative trends of 203? Listen to Emma and Jack talk about Pinterest Predicts and how to use these trends for your brand.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to elevate your brand' socials? Listen to our Influencer Marketing team talk about a new service we've just launched and the benefits it'll have for brands & content creators.

#influencermarketing #contentcreators #socialmedia #socialmediamarketing #ugc #contentcreation

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance.

#ecommerce #shopify #digitalmarketing #performancemarketing #paidmedia #google #googleads

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Why did we increase our offering as an agency? Listen to our Strategy & Client Services team, Barney & Adam, talk about why we launched a new department and what it's achieved in six months.

#agencygrowth #businessgrowth #socialmediaagency #business #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe. #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🙌 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about the future of Influencer Marketing and their predictions, including the rise of creators, nurturing communities and more. #socialmedia #socialmediamarketing #marketing #influencermarketing #influencers #contentcreators ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How did our Co-Founders start a business in their 20s? Jack and Zoe talk about the challenges they've faced as well as all the positives of growing their own business.

#socialmedia #socialmediamarketing #socialmediaagency #entrepreneurship #businessgrowth #businessowner

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Ever thought about starting your own social media agency? Listen to our co-Founders, Jack & Zoe, talk about their experience of starting a successful social media agency together and the challenges they've faced.

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🐑 Learn more about us and how we can help your brand:

http://thesocialshepherd.com/

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

YouTube: ⁠https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1⁠ ----------

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand.

#socialmedia #socialmediamarketing #influencermarketing #influencers #influencercampaigns

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Meta’s Crazy AI Shift: How Automation Will Change Marketing Forever Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about some crazy updates that our Meta rep shared with us, which will change the way we approach paid social campaigns and performance creative.Timestamps #socialmedia #socialmediamarketing #marketing #AI #Meta ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founders, Jack & Zoe, discuss all of the marketing updates from the week, as well as celebrate 6 years in business, talking about the highs and lows, what we want to achieve in 12 months time and more… 👀 0:00 Intro 1:04 TikTok US Ban 4:07 Instagram Teen Accounts 8:50 Meta Holiday Ad Tools 13:11 Meta AI Training 14:21 Snapchat AI Video Generation 15:57 Our Agency Turns 6 16:29 This Year’s Key Highlights 17:53 Team Growth 19:06 Industry Challenges 20:21 Change of Roles 29:42 Processes 31:55 Future Goals 37:21 Where to Improve 38:50 Moving Forward 41:21 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #youtube 👩‍💻 Resources: TikTok US Ban: https://www.theverge.com/2024/9/16/24246568/tiktok-v-garland-oral-arguments-dc-circuit Instagram Teen Accounts: https://about.instagram.com/blog/announcements/instagram-teen-accounts Meta Holiday Ad Tools: https://www.facebook.com/business/news/holiday-2024-ad-updates/ AI Meta Training: https://about.fb.com/news/2024/09/building-ai-technology-for-the-uk-in-a-responsible-and-transparent-way/ Snapchat’s Generative AI: https://www.youtube.com/clip/Ugkx-ybGmE7jmSCB5QDrKZwunwDWfK3OvAKA Want to learn more about our growth? August 2023 Video: https://www.youtube.com/watch?v=6CWI_hEw_kg&ab_channel=TheSocialShepherd January 2024 Video: https://www.youtube.com/watch?v=0xObnSccobU&ab_channel=TheSocialShepherd ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the advertising industry then vs now, Glastonbury social media trends and more… 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences.

#socialmedia #socialmediaagency #socialmediamarketing #performancemarketing #paidsocial #meta #ai #artificialintelligence

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is Paid Social the future of Marketing? Listen to Jack & Joey talk about how they think the industry will evolve, the effects of AI, and the skills needed for this job in the future.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #marketing #paidsocial

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Considering hiring an agency? Listen to our Business Director & Co-Founder talk about the benefits of working with an agency and the value it brings to your brand.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #business #businessgrowth

🐑 Learn more about us and how we can help your

brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the newest AI talent manager by Grace Beverly and the latest trends in sporting events… 👀

0:00 Intro

0:35 Meta AI Studio

6:18 Snapchat Olympics Filters

7:10 X Olympics Insights

8:53 X's Trend Genius

11:15 TikTok CPG Marketing Guide

11:50 Grace Beverly's New AI Business

16:35 Talent Management

20:05 Creator Negotiations

23:29 Outro #socialmedia #socialmediamarketing #socialmedianews #retrograde #gracebeverly #tiktok #meta #ai 👩‍💻 Resources: Meta AI Studio Characters: https://ai.meta.com/ai-studio/ Snapchat Olympics Filters: https://newsroom.snap.com/en-GB/paris-2024-olympic-games-on-snapchat X Olympics Insights: https://x.com/Sports/status/1816944531788509673 TikTok Marketing Guide for SMBs: https://www.tiktok.com/business/en/blog/tiktok-2024-cpg-playbook-blog Grace Beverly has launched ‘Retrograde’ an AI Talent Agency: https://www.youtube.com/watch?v=gid8Cp-LklA&ab_channel=GraceBeverley ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Jack, sits with our team of specialists to talk about all things marketing 🚀 Marketing and advertising have evolved a lot since the 1960s; but how can marketing professionals see what comes next to stay ahead of the curve? #socialmedia #socialmediamarketing #marketing #advertising ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to expand your eCommerce business globally? Listen to our Paid Media Director & Marketing Director talk about everything you need to know to scale your business internationally.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #business #businessgrowth

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Should you be cross-posting on social? Listen to Zoe & Jack talk about the do's & don'ts of repurposing content on social and their best advise for reusing pieces of content.

#socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook:https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What should you do when a crisis threatens your brand? Listen to our Client Services team talk about the types of crisis and the key steps to follow as a brand representative.

#crisismanagement #businessmanagement #clientmanagement #digitalmarketing #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024.

#socialmedia #socialmediaagency #socialmediamarketing #influencermarketing #influencers #contentcreators

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online. #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Why was last year our most challenging one so far? Our Co-Founders, Jack & Zoe, talk about the highs and lows of 2023 as well as what they'll focus on this year to continue scaling their business and expand globally.

#socialmedia #socialmediamarketing #socialmediaagency #businessgrowth #businessowner #agency

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook.

🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024.

📝Join the conversation and let us know if you've run any of these tests for your brand yet 👇

#socialmedia #socialmediamarketing #socialmediaagency #paidsocial #meta #instagram #facebook #digitalmarketing #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to grow on Social Media? Then don't do this! Listen to our Co-Founders, Jack & Zoe, explain why they have their reservations towards best practice and their top tips to succeed on platforms like Instagram and TikTok.

🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are we on track with our business growth plans? Listen to our Co-Founders, Jack & Zoe, talk about the challenges we've faced this year so far, where we are now as a business and our aims for the next six months.

#agencygrowth #businessgrowth #socialmediaagency #business #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 AI is on the rise and many are scared it'll take their jobs; but how can you prepare your teams to stay ahead of the curve? #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to successfully expand internationally? Listen to our Paid Media team talk about the importance of localisation and transcreation.

#businessgrowth #marketingpodcast #performancemarketing #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want more insights for your paid social campaigns? Listen to our Paid Media team talk about the importance of A/B testing and best practices on how to get the most out of it.

#socialmediamarketing #performancemarketing #meta #paidsocial #marketingpodcast

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you know the difference between influencers and celebrities? Listen to Lucy & Zoe talk about the history of influencer marketing and how some of them became celebrities.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you know what it takes to grow a career in Social? Listen to Millie and Zoe talk about their background and how they made it in the social media industry.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to generate revenue for your brand? Listen to Jack & Joey discuss everything they've learnt from working with many clients throughout those years, their best advice and what not to do.

#paidsocial #facebookads #socialmediamarketing #performancemarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job. Timestamps: 0:00 Intro 1:00 Influencer Marketing Roles4:48 Organic Social Roles 8:02 Paid Media Roles 10:44 Creative & Content Roles 11:46 Client Services Roles 15:38 Strategy Roles 18:40 Entry-Level Advice & Skills 22:46 The Impact of AI 26:41 In-House or Agency? 37:24 Preparing for Interviews 41:09 How to Stand Out 46:12 Personal Advice 51:56 Outro #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀

This week, Zoe, Adam & Lucy talk about the latest TikTok features, Instagram updates, Pinterest’s Gen Z report, influencers getting caught and all things Bidgerton… 👀

#socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube

----------

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to overcome imposter syndrome? Listen to our Co-Founders, Jack & Zoe, talk about how they experienced imposter syndrome during their early stages & how they've learned to build confidence in themselves.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #business #businessgrowth

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What are Broad Match campaigns? Listen to Joey, our Senior Paid Media Director, talk about how these Google campaigns have evolved and the best practices to achieve maximum performance.

#marketing #socialmedia #socialmediaagency #socialmediamarketing #googleads #google #performancemarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What are the current opportunities for brands on social? Listen to our Co-Founders, Jack & Zoe, talk about how to measure the value of organic social, how social commerce has changed and how to optimise content for social.

#socialmedia #socialmediaagency #socialmediamarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ -

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to brief an agency? Listen to Jack & Zoe talk about what a good brief looks like & the importance of communication between the agency and the client.

#socialmedia #marketing #marketingagency

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships.

💕They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns.

🎁 Join the conversation and let us know what your approach to influencer gifting is 👇

#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #contentcreators

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul).

🚀Join the conversation and let us know what the future of influencer looks like for you 👇

#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #celebrities

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

We're proud to finally introduce Maria, our Managing Partner in the US! Maria & Zoe talk about how the US team are doing so far, as well as their main challenges and goals for 2024.

#socialmedia #socialmediamarketing #socialmediaagency #ceo #managingpartner #businessgrowth #businessowner

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are your Google Ads not performing as you imagined? Listen to our Paid Media Specialists, Joey & Jakub, talk about the most common mistakes brands & marketers make on Google Ads and how to solve them.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to manage and nurture a client-agency relationship? Listen to Adam & Jack talk about why The Social Shepherd focuses on building relationships with clients to achieve better results.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, our Co-Founder, Zoe, and our founding members, Izzy & Jacob, talk about what they've been up to and how much things have changed in the last 5 years. 🙌

They discuss why they both left the business & then came back, what they miss about the old days, how the agency has evolved & improved over the years, and the future of the business. 🚀

Join the conversation and let us know about your career path 👇

#socialmedia #socialmediamarketing #socialmediaagency #socialmediamanager #socialmediajob #socialmediacareer

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🐑 Learn more about us and how we can help your brand

✨ SUBSCRIBE to The Social Shepherd YouTube channel

🚀 Follow us!

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TikTok

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Ever wondered if you should be on every platform? Listen to Zoe & Bobby talk through some of the most common social media misconceptions and myths.

#socialmedia #socialmediaagency #socialmediamarketing #socialmediamanager #instagram #tiktok

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing 🚀 AI has transformed the way we create and consume content, but as it continues to evolve, how can we, as marketers, anticipate what’s next and stay ahead of the curve?Today, we have a very special guest, Fergus Dyer-Smith from Wooshii, who is joining us to talk about all things AI. #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, how we got a lead thanks to ChatGPT and how AI will take over our jobs… 👀 0:00 Intro 0:34 Instagram Audio Tracks 02:05 TikTok x Eventbrite 04:35 Pinterest AI Backgrounds 10:20 YouTube AI-Generated Radios 11:13 Reddit-Like Community Features 14:42 SheerLuxe’s AI Influencer 21:24 ChatGPT & AI 35:36 Coming Up 39:04 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #pinterest #chatgpt #ai ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, our team discusses the importance of localisation, and how global and local teams should collaborate to keep content consistent and relevant to their audience. #socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Adam & Jack talk about the latest TikTok features, AI, Instagram Reels and the YouTube creator economy... 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube 0:00 Intro 1:00 Longer Reels Hurt Performance 11:46 Instagram ‘Peek’ Feature 16:04 New Instagram Creator Interview Series 18:21 Collaboration Feature for TikTok Posts 20:13 TikTok AI-Generated Search Results 27:50 McDonald's Mental Health Awareness Campaign 36:50 Emmy's For Creators 44:45 Outro ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more. #socialmedia #socialmediamarketing #marketing #socialmediapredictions ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How can a social media agency add value to your brand? Adam & Andy talk about how an agency can help elevate your brand and scale your business thanks to working with specialists.

#socialmedia #socialmediamarketing #socialmediaagency #businessowner #businessgrowth

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

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he Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence … 👀 0:00 Intro 0:40 X Is Declining in Following 07:27 Instagram Follow Feed 16:26 Brazil Fines X 19:38 Snapchat Shopping 24:25 Kylie Jenner x Coperni 37:20 Outro #socialmedia #socialmediamarketing #socialmedianews #kyliejenner #instagram #snapchat #coperni 👩‍💻 Resources: X Is Declining in Following: https://www.ft.com/content/65961fec-a5ab-4c71-b1c8-265be3583a93 Instagram Follow Feed: https://www.socialmediatoday.com/news/instagram-chief-says-following-feed-option-wont-work/728374/ Brazil Fines X: https://www.socialmediatoday.com/news/x-needs-pay-5-million-fines-before-brazil-reinstatement/728371/ Kylie Jenner x Coperni: https://www.harpersbazaar.com/celebrity/latest/a62485414/kylie-jenner-coperni-show-disneyland-paris-runway-debut/ ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Why is the Instagram algorithm not showing my content? Zoe & Bobby answer some of the most searched questions about the algorithm with the help of Meta.

#socialmedia #socialmediamarketing #socialmediaagency #instagram #facebook #meta #algorithm

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are social media platforms the new search engines? Listen to Zoe & Jack talk about their social media predictions for 2024.

#socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you know how much you should be charging influencers for paid collaborations? Listen to Lucy and Jack talk about how our Influencer Marketing team sets influencer fees and the many factors to keep in mind.

#influencermarketing #socialmedia

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to start advertising on the most popular B2B platform?

Listen to Joey & Lewis talk about the basic concepts of advertising on LinkedIn & the key steps you should follow.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #marketing #linkedin #paidsocial

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀

They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more! 👀

Join the conversation and let us know your thoughts 👇

#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #genalpha #sephoratweens

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

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LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates.

Is AI taking over? Listen to Jack & Adam talk about the growth of ChatGPT & Bard, and how to utilise it better to benefit your business.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Want to reach your target audience? Listen to Jack & Joey talk about targeting best practices on Meta and the best strategy to reach as many relevant users as possible.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #socialmediamanager #marketingcareer #facebook #facebookads

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, as the 'end of year special' both our Co-Founders walk into the hot seat to talk about 2024 challenges, wins and expansion. 0:00 Intro 1:10 Agency Landscape & Pitching 3:26 Agency Growth So Far 4:33 Zoe's Key Moments of 2024 6:02 Zoe's Next Steps For the Agency 8:37 Jack's Key Moments of 2024 9:05 US Team Growth 9:51 Jack's Next Steps For the Agency 10:50 Finding Creatives That Understand Social 12:35 Our Marketing Strategy 13:16 Values For Success 15:02 Zoe's Aspirations for 2025 17:38 Pitching in the US 19:06 Local vs Global Marketing 22:30 Company & Team Investments 25:57 Outro #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the reality of working on social and our controversial opinions on some platforms… 👀

0:00 Intro 1:23 Creator Insights on Instagram 3:11 TikTok’s New App 7:24 TikTok AI Avatars 12:11 YouTube Community Notes 14:30 TikTok x Adobe 15: 53 Mr Beast Revenue 16:58 YouTube vs Netflix 20:45 Gen Z Stereotypes 24:00 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are your paid social campaigns ready for Black Friday? Listen to our Paid Media Directors, Amber & Joey, talk about all the essentials you need to check before peak season and their best advice to maximise conversions.

#marketing #marketingpodcast #socialmedia #socialmediamarketing #blackfriday #performancemarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

🚀 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to stand out on social? Listen to Adam, our Business Director, talk about how following best practices and recreating trends is not enough to stand out from the crowd.

#socialmedia #socialmediapodcast #tiktok #instagram #socialmediaagency #socialmediamarketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Have you ever heard about feed management? Listen to our Paid Media Specialists, Joey & Jakub, talk about the benefits of feed management for any eCommerce brand.

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

💘 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about outdated social media strategies, and share advice on how to future-proof campaigns and content. Timestamps #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the best marketing campaigns and how influencer creative freedom might be coming to an end… 👀 0:00 Intro 0:34 Google Cookies U-Turn 3:52 TikTok Shop in the EU 8:01 Meta AI Selfies 11:09 Meta Ad Offers 14:53 Saving Shorts Music 17:36 Monzo x Greggs 21:36 Gymshark x Surreal 24:54 TikTok Creator Lawsuit 29:45 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #google #meta #ai #marketing #youtube ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Should you pick one or master both? Listen to our Paid Media team, Joey and Amber, talk about the benefits of both and how to make the most out of them to grow your brand.

#socialmedia #socialmediaagency #socialmediamarketing #marketingpodcast #performancemarketing #digitalmarketing #marketing

🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/

✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1

Follow us!

LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/

TikTok: https://www.tiktok.com/@thesocialshepherdagency

Facebook: https://www.facebook.com/thesocialshepherdagency/

The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are you an influencer looking to work with brands? Listen to Lucy, our Influencer Marketing Director, talk about how our Influencer Marketing team chooses the influencers to work with and how to stand out from the influencer crowd. #socialmedia #socialmediaagency #socialmediamarketing #influencermarketing #contentcreator #influenceragency ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 💘 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.