#Hashtags and Habits with Danni White (Danni White)

Welcome to Hashtags and Habits, a weekly podcast designed to make digital marketing simple for small to mid-sized businesses. I’m Danni White, your host, and today I’m talking about how to craft a marketing strategy that matters for your business and for your customers in 2023 and beyond.

Are you targeting the right customers? What didn’t work last year? Are you ready to try something new?  How has the industry or landscape changed in the past year?  How are your customers changing and what are they asking for now? 

Let’s ask — and answer — these and other important questions that allow us to practically unpack your digital marketing strategy?

“Success leaves receipts” — as the saying goes. So let’s assess what has worked for your business by asking seven key questions that will shine some light on the marketing strategy to employ for your business in 2023 and beyond. Please join me. 

“Success leaves receipts. You’ll never know what is working - or what has worked - until you are able to take a step back and analyze.” – Danni White

In This Episode:

Seven key questions we cover:

- What worked last year and how do we know it was successful?

- Are you ready to try something new?

- How are our customers changing and what are they asking for now?

- What marketing channels gave us the most value for our budget?

- How has our product or service changed — and is it for the better?

- Did our budget align with an ROI that we are happy with? 

- How has the industry or landscape changed?

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

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If you are still trying to figure out how to use ChatGPT in your business, this episode is for you. A companion tool for any business that is trying to create content in a world that already seems overloaded with massive amounts of content every single day. There are several ways to use the tool and use it effectively so you don't have to wrack your brain trying to figure out what content you're going to write next.

In This Episode:

- How to use prompts with ChatGPT

- Practical prompts to use if you're a professional service company

- Prompts to help you get started as a brand new business owner

- How to use ChatGPT to help you write a compelling business plan

New book coming July 2023: ChatGPT for Content Marketing: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin -

In this episode, I’m joined by content strategist Mel Daniels from Sydney, Australia. Mel shares valuable strategies from her book "The Power of Content," emphasizing the importance of authentically aligning one's content creation with one's core values, beliefs, and natural strengths.

She introduces her innovative framework of four content creator archetypes to help listeners identify their innate style and craft content accordingly. Mel's flexible "4 Ps" framework provides a structure for creating powerful, resonant content efficiently.

She further explores balancing creative expression with strategic business goals and the emerging role of AI in content marketing. Mel stresses the importance of injecting human uniqueness into AI-assisted content to forge genuine connections with audiences. Mel encourages entrepreneurs to create content from a place of positive purpose and genuine impact rather than noise or ego. She emphasizes embracing vulnerability and allowing one's authentic self to shine as key to attracting an aligned audience.

Timestamps:

[02:41] Mel's journey from corporate life to entrepreneurship

[11:14] Transitioning from full-time mom to finding her entrepreneurial path  

[13:11] How Mel became an expert in content strategy

[15:16] Realizing the transformative power of content

[20:15] Benefits of understanding your core values and beliefs in content creation

[24:06] Mel's book "The Power of Content"

[25:45] Understanding the content marketing and connecting with your audience

[27:30] The four archetypes of content creators

[34:01] Mel's framework for content creation

[42:45] The role of AI in content marketing and the benefits of injecting your unique voice

[47:20] Mel's valuable advice

Quotes:

●      The moment you step into being yourself and portray that to the world, you will attract the right people to your world. It will become easy for you to create content, and you will start really enjoying creating content for your business.

●      Understanding your core beliefs. What do you believe to be true in this world? What do you believe to be true of mankind? What do you believe to be true in your industry, and what is true or possible for the people you are here to serve? Those core beliefs, believe it or not, drive so much of your content marketing.

●      When we understand our strengths, then that's when content creation is going to be far easier as well.

●      It's about understanding your boundaries and connecting with them to create a business where you can do what you want—serve the people you want to serve.

Resources:

Mel's book: The Power of Content: https://www.amazon.com.au/Power-Content-framework-achieve-confidence/dp/0648618005?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ANEGB3WVEVKZB

Connect with Mel Daniels:

Website: 

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

Content creation is not enough. Content distribution is essential to reaching desired results in your marketing strategy. This episode describes how you should research your target audience through various channels.

This is PART 1.

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In this podcast episode, I dive into maximizing LinkedIn's potential for your professional growth and business success. I'll share actionable tips on improving your profile, expanding your network, engaging with content, and leveraging LinkedIn's publishing platform. Discover how to turn LinkedIn from just another social media platform into a powerful tool for your business.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

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Learning about people who find their true calling in unforeseen circumstances is always fascinating. Our guest shares an inspiring tale of transformation, shifting from civil engineering to fashion entrepreneurship and becoming an online educator. She has seamlessly blended her diverse experiences to create something remarkable for herself and her community.

In this episode, I’m joined by Amber Renae as we explore entrepreneurship, personal branding, and the power of resilience. Amber's journey from civil engineering to fashion entrepreneurship to online education provides valuable insights into navigating career transformations. She highlights the importance of personal branding, debunks common misconceptions, and shares practical tips for building an authentic connection with your audience. Amber emphasizes the need for adaptability, the power of digital products, and the significance of nurturing true fans.

Amber further explains her approach to amplifying personal branding, the impact of authentic audience engagement, and creating successful digital products. She also shares her strategies for overcoming setbacks and maintaining a positive mindset as an entrepreneur.

Are you looking to enhance your brand or navigate a career change? Tune in for practical advice to help you grow your business and achieve your dream life!

Today's Guest

Amber Renae is an online educator, personal branding expert, and former fashion entrepreneur. She helps her audience amplify their visibility and personal branding through digital products and online courses. Amber's expertise has led to television appearances, media features, and the release of her book, Dream Life: The Creative Entrepreneur's Guide to Amplifying Your Online Business and Living Your Dream Life.

Connect with Amber:

Instagram: https://www.instagram.com/theamberrenae/?hl=en

Website: https://amberrenae.com/about

Book (Dream Life): https://amberrenae.com/shop

You'll Learn

●      The importance of personal branding for entrepreneurs

●      How to build an authentic connection with your audience

●      Strategies for amplifying your brand

●      The significance of nurturing true fans

●      Tips for overcoming setbacks and maintaining a positive mindset

●      The benefits of creating digital products

●      How to leverage past experiences to build your current business

●      The impact of resilience and adaptability in entrepreneurship

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: 

In this episode, I talk about 4 more ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. (Listen to episode #18 for part 1 of this series).

ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook -

This episode is a cross-promotion with Jamie Drew and The Bliss Code.

Check out The Bliss Code community here: https://www.facebook.com/share/j3uQHwdLBjYJV5pd/.

In this episode, I talk about creating and elevating your personal brand.

Resources:

Connect with Hashtags & Habits:

Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com 

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down’, isn’t for every business, necessarily, but there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them.

Your business niche refers to your particular place in the market and helps decide what your brand will become known for. And in today’s episode of Hashtags and Habits, I’m exploring what niching down can do for your business as you hone your skills and expertise — along with your offering. 

It is so important in this age of digital marketing to stand out from the crowd and set yourself up for success with Google’s search algorithm. And so, I’m addressing 5 Key Benefits of Niching Down that I would love for you to consider for your business. Please join me, Danni White, and we can ‘niche down’ together.  

“The riches are in the niches.” – Danni White

In This Episode:

- What does niching down actually mean?

- How to set yourself up for success with Google’s search algorithm

- The 5 key benefits of specializing 

- Paying more for specialized knowledge

- The importance of building a loyal customer base

- Dedicating time to honing your craft

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn - https://www.linkedin.com/company/dwccagency

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ChatGPT. We've all by now heard of it as the new kid on the block. But what does it really mean for small business owners? How can it be effectively used in your business? Will you now be able to create more and better content because of it? Let's dive into these questions and other thoughts around ChatGPT.

In This Episode:

- What is ChatGPT?

- How can ChatGPT help business owners?

- Consistent content creation: social and email marketing

New book coming July 2023: ChatGPT for Content Marketing: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram -

In this episode, Jamie Drew, founder of The Bliss Code, shares her journey of overcoming burnout and self-neglect to embrace boldness and confidence as an entrepreneur. She discusses the importance of self-care, embracing your authentic self, and overcoming imposter syndrome. 

Jamie offers practical tips for incorporating mindfulness, creativity, and a connection with nature into your daily routine and shares her insights on living authentically and fearlessly as a business owner.

She further shares her expert advice on embracing a "main character energy" mindset, the importance of self-care routines, and tips for entrepreneurs and small business owners to tap into their creativity and self-expression. She discusses the concept of "getting rejected" as a way to push boundaries and create new opportunities and how spending time alone can help uncover one's true passions and callings.

Timestamps:

[03:32] The challenge of perfectionism as an entrepreneur

[07:49] Jamie's background and how she overcame burnout

[11:10] Trying to balance entrepreneurship and a corporate job early on

[16:24] Incorporating self-care routines into daily life

[18:11] Advice for entrepreneurs on prioritizing sleep and routines

[21:12] The Sims game and its relevance to creating routines

[23:16] Recognizing and overcoming imposter syndrome

[24:31] "Try to get rejected" approach to overcome imposter syndrome

[25:00] The power of getting rejected and embracing new opportunities

[27:46] Defining "main character energy" and finding confidence

[36:31] The origin of the name "The Bliss Code Academy."

[44:37] Tapping into creativity and self-expression for entrepreneurs

Quotes:

●      Whatever you want to do, whether collaborating with somebody and you're afraid to go to the people or trying to get that grant you're most afraid of, try to get rejected.

●      One of the main things to remember about the main character's energy is confidence. Confidence means knowing you are capable, worthy, and the number one person.

●      Spending time alone lets you open up and notice what you are doing when nobody's looking. And that's actually how I started painting.

●      The only way to start hearing those things is to start listening, unplug, get by yourself, and remove distractions.

●      Go with your first mind. Get by yourself with nobody else's thoughts or opinions. And when you get that inkling in your mind of something you think would be fantastic, that is what you should do.

Resources:

The Bliss Code Academy: https://theblisscode.net/

Connect with Jamie Drew on: 

Instagram: https://www.instagram.com/_theblisscode/

LinkedIn: linkedin.com/in/jamiedrewblisscodefounder

In this episode, Kevin Williams, a world-class certified speaking coach and bestselling author, joins me. Kevin shares his inspiring journey from struggling with a marketing agency to becoming a sought-after speaker and coach. He provides valuable insights on crafting compelling stories and narratives using the "9 Cs of Storytelling" framework. 

Kevin also offers insights for business owners on improving their public speaking abilities, connecting with audiences through customer-centric language, and excelling at networking events. He further emphasizes the power of unlocking opportunities through purposeful communication and becoming a world-class speaker.

Join now and be inspired!

Timestamps:

[00:00] Introduction and Background

[01:16] Kevin's Journey to Becoming a Speaker

[04:50] The significance of competing in the World Championship

[08:53] Challenges faced in articulating compelling stories

[09:27] The role of coaching for effective communication

[09:43] The 9Cs of storytelling

[15:16] Kevin's practical teaching approach and its impact on children's public speaking abilities

[16:04] Communicating like a third grader for customer-centric language

[16:26] How business owners can secure speaking engagements

[18:37] Networking Tips for Introverts and Extroverts

[22:40] Things you need to do to stand out at networking events

[24:07] Training employees for customer-centric communication

[25:04] Using AI to Simplify Customer-Centric Communication

[26:22] Kevin's storytelling program and resources

[29:14] The PITCH Acronym for Effective Communication

Quotes:

●      Speaking is 10% talent and 90% tools. We teach you the tools. 

●      In business, you think like a CEO but communicate like a third grader. If a third grader can understand what you're saying, you don't have to worry about whether adults can understand.

●      You have to show on these social media streets that this is what you do, in spite of being a business owner. I speak on whatever topic is in your industry or profession, right? You have to let people see that because just because you have learned the art of speaking doesn't mean people will reach out to you.

●      Whether you're in the networking event arena, keep unlocking opportunities. You don't know what person or persons has your key, but if you're not communicating or networking, you'll never receive the key to unlock that door.

●      Networking will open more doors than any degree ever will. When it comes to professional speaking, be world-class. Don't just be a speaker; become what I call a world-class speaker. 

Resources:

Connect with Kevin Williams on:

Website: https://www.teamvisionmedia.com/

Kevin's Coaching Programs: https://www.teamvisionmedia.com/coaching

Kevin's Book: Unlocking Opportunities: The Ultimate Guide to Excelling at Networking Events and Crafting the Perfect Elevator Pitch: https://www.amazon.in/Unlocking-Opportunities-Ultimate-Excelling-Networking-ebook/dp/B0CP7F5S2Y

If this podcast has been helpful to you, share it with your friends, subscribe, rate, and leave a review. 

Connect with us at hashtagsandhabitspodcast@gmail.com

Subscribe to the soon-to-be #1 newsletter...

In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building.

Drawing from her journey as a minority woman entrepreneur and author, Keocha discusses overcoming fears of judgment, constructively embracing feedback, and self-care's role in creativity. She also explores strategies for prioritizing wellness routines amid entrepreneurial demands.

Keocha highlights the power of storytelling in fostering brand intimacy, relatability, and understanding of diverse perspectives. Additionally, she offers valuable advice on finding your unique entrepreneurial path aligned with your passions and values.

Join us for an enriching conversation on personal growth, authentic branding, and using your voice to create impactful connections.

Timestamps:

[01:32] Keocha's journey into book and digital publishing

[05:51] Why do people shy away from creating content

[08:06] Embracing feedback constructively

[10:01] The role of storytelling in brand building

[13:22] Unearthing authentic brand stories

[15:59] Storytelling for community building

[18:17] Keocha's transition into entrepreneurship

[20:43] Finding your entrepreneurial formula

[25:30] Creating time for a wellness routine

[31:57] Keocha's most valuable advice for business owners

[35:14] How to connect with Keocha and her work

Quotes:

●      Your work is not for everybody. And perspective makes a big difference in how you see things. So, if someone comes back, it's okay to engage and go, “Why do you feel that way?” Because that might help you improve your next work that you work on.

●      Your business's storytelling becomes personal and intimate. It becomes relatable because there are other people who are going through the same things as you. So, your brand tells the story of you. That's how people get to know you.

●      You have to be growing, too. So, it makes a huge difference to invest in your well-being. That makes a huge difference. That's how you discover what you're supposed to do. So, that's always going to be my go-to. I'm always going to say: Invest in yourself. 

●      Take care of yourself. Because how can you care for others if you're not taking care of yourself?

Resources:

Connect with Keocha LaFleur-Anders:

LinkedIn: linkedin.com/in/k-lafleur-anders

Instagram: https://www.instagram.com/klafleuranders/

Facebook: https://www.facebook.com/chestnutreads/

Website: https://www.coffeemilkmedia.com/

Check out Chestnut Publishing House: 

Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my "hidden talent"). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in the content lifecycle, and how ChatGPT is impacting the marketing industry as a whole.

New book coming July 31, 2023: ChatGPT for Content Marketing Success: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently. Pre-order your copy here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram -

Building a business is no easy task. Differentiating yourself from the competition can be even more challenging. Especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today. 

Setting yourself apart starts with providing exceptional customer service, and ends with valuing simplicity. Does your product or service make sense, and is it easy for your customer to use and engage with?  

Answering these questions is the job of good marketing. With these seven succinct tips you will be well on your way to measuring growth in the landscape that you serve – allowing you to make improvements along the way. Please join me, Danni White, and together we can build your business.  

“Why fit in when you were born to stand out?” – Danni White

In This Episode:

- How to set yourself apart from the competition

- The importance of providing exceptional customer service

- How to develop a Unique Value Proposition

- What does building a strong brand entail?

- What's missing in your particular industry?

- How to use technology to your advantage

- Being innovative – consistently finding ways to improve customer service

Resources:

- Calendly - https://calendly.com/

- Salesforce Report - https://www.salesforce.com/blog/customer-service-stats/

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business...

In Season 2 of the #Hashtags and Habits podcast, we will be covering:

• Personal branding
• Organic content marketing and content creation
• How to leverage PR and media
• Personal and professional development (habit building)
• The power of networking

Special guests will also be joining me starting in March 2024. It's going to be a good time.

Follow us on IG and FB: @hashtagsandhabitspodcast 

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

Want to be a guest, sponsor, or have a question, email us at hashtagsandhabitspodcast@gmail.com.

Welcome to another episode where Scott Gabdullin, a Canadian entrepreneur and founder of Authority Factors, joins me. Today, Scott shares his valuable insights into effective search marketing strategies tailored for small businesses. 

With his diverse experience spanning computer engineering to entrepreneurship, Scott shares insights into brand building, leveraging paid advertising platforms like Google Ads and social media, optimizing content creation for better rankings, and addressing the impact of AI-generated content on SEO. 

He also provides practical advice on lead generation tactics, closing leads effectively, and competing against industry giants as a small business. Scott emphasizes the importance of patience, adaptability, and a customer-centric approach for long-term business success in the changing digital landscape.

Join the conversation now and learn from the best!

Timestamps:

[00:54] Scott's background and journey into entrepreneurship

[05:06] Strategies for building brand awareness for small businesses

[08:58] Recommended budget for small businesses to start running Google Ads

[10:24] Approach to social media advertising

[13:44] Strategies for ranking on the first page of Google

[17:47] Structuring landing pages for conversion

[22:10] Insights on AI-generated content and its impact on SEO

[28:13] Strategies for small businesses to compete with larger competitors

[32:33] Approaches to lead generation and closing leads

[37:21] Top business and SEO insights

[39:07] Where to find more information about Scott Gabdullin

Quotes:

●      Overnight success is like ten years in the making. It was a lot of sweat equity put into it. We had to go through a lot of tears and pain, but it led us on the path to where we are now, living our lives the way we want.

●      Anyone can be an entrepreneur, and if you've done engineering and you go and become an entrepreneur in engineering, you're probably going to save time. I went from engineering to entrepreneurship, had nothing to do with engineering, and that took a long time.

●      My recommendation to everyone is to start with paid advertising. You'll start getting phone calls right on day one, and it takes 24-48 hours for ads to kick in. 

●      If I were to make a recommendation to marketing agencies, experiment with AI, which we do. We always experiment on our websites. 

●      We don't do much paid advertising on TikTok or LinkedIn. It wasn't the niche issues we would be into, but Facebook and Instagram have been around long enough, and everyone has experience with them. I would say Facebook and Instagram are great to advertise.

●      If I were to advise a business owner, I would say, you have got to fix your sales. It's a problem. You are the problem. So, you need to hire someone, and if they're not willing to go past that point and admit that to be a problem, then there's nothing you can do as a marketer. Or a service provider.

Resources:

Connect with Scott on:

LinkedIn: 

Struggling to hit the mark with your marketing efforts? Think it might be time to call in the professionals, but unsure of the when, why, and how? Tune into our latest podcast episode, where we unpack the signs that you need professional help, the right time to seek it, and how to find the marketing experts that best suit your business needs. Boost your marketing game and give your business the edge it needs. Don't leave your success up to chance; tune in now!

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook -

In today's episode, we explore the branded merchandise sphere with Amanda Hofman, CEO and co-founder of Go To Market Studio. Amanda discusses the common pitfalls businesses face in branded merchandise and emphasizes the importance of creating fashionable, cool, and interesting designs that people actually want to wear rather than plastering logos on everything.

Amanda Hofman is the entrepreneur behind Go To Market Studio, a disruptive woman-owned branded merchandise company on a mission to redefine how businesses approach swag. With knowledge of the pulse of fashion and sustainability, Amanda is revolutionizing the branded merchandise industry through her innovative print-on-demand model.

Connect with Amanda on:

●      Website: https://gotomarket.studio/

●      IG: https://www.instagram.com/gotomarketstudio

●      LinkedIn: http://linkedin.com/in/amandagoldfinehofman

Resources

Connect with Hashtags & Habits:

Website: https://www.hashtagsandhabits.com

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

Unlock the secrets to achieving clarity in your business vision and aligning your company's structure, culture, and processes with that vision. In this episode, seasoned business consultant and coach Bridgette Moody shares her invaluable insights and proven strategies for transitioning from corporate life to entrepreneurial success. 

From her decades of experience, Bridgette reveals the transformative power of the "Four C's" Clarity, Confidence, Communication, and Collaboration, in crafting a compelling vision that attracts investors, partners, and top talent. She also provides a sneak peek into her upcoming Pen2Paper tour, where she'll be teaching her game-changing S3 (Structure, Strategy, Systems) model to aspiring and existing business owners across the country. 

Timestamps:

[01:10] Bridgette's transition from corporate to entrepreneurship

[05:06] How Bridgette helps people get clarity on their business vision

[09:22] Importance of showing and telling the "how"

[12:41] Aligning business structure and culture with the vision

[14:20] Benefits of the 5-T strategy model

[17:43] Creating a company culture aligned with the vision

[22:21] Importance of processes and procedures

[26:17] The Importance of having a clear and well-defined vision for success

[27:34] The "Pen2Paper" tour and the S3 model

[29:20] The necessity of understanding one's vision and the underlying purpose

[34:37] Bridgette's advice for business vision and clarity

Quotes:

●      It's important to be clear and understand your lane because I tried to do things to make money, but someone else was in my lane.

●      You can't see it until you see it. Getting your vision on paper gives you a tangible connection to it.

●      If you don't establish a culture for what you do, be it as a solopreneur or a small business with clients and employees; people will bring their own because they're going to do what they know to do and not what you have documented or structured for them to do.

●      So, clarity is key. We've been talking about it the entire time. Time clarity is very important until you get clear about your vision.

●      You can't maintain someone else's vision but can maintain your own.

●      If we are clear, we have confidence, clarity of vision, and clarity of where we're supposed to be, which helps us to be confident about it. And so, when you're confident about what you're supposed to be doing, the lane you're supposed to be in, it helps you improve.

●      Once we have confidence, we can communicate better. People may not believe this, but it helps us collaborate better because people can see themselves in your vision.

●      When you're clear about your vision, your confidence builds. It does something to your confidence when you are clear about your vision.

Resources:

Connect with Bridgette Moody:

Website: 

In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.

Jordan defines what scaling means to her and emphasizes the importance of a holistic approach, addressing six core areas: leadership, offers, visibility, operations, planning, and sales. She stresses the need to tackle all these facets strategically, avoiding the temptation of chasing shiny objects or quick fixes.

The conversation explores the common pitfalls business owners encounter when scaling, such as struggling with prioritization and getting caught up in the noise of the online space. Jordan discusses the crucial role of mindset, sharing her journey of working with a mindset coach to navigate the emotional rollercoaster of entrepreneurship.

She emphasizes the importance of treating business decisions as experiments, embracing an iterative approach, and being willing to pivot based on data and insights. Tune in now!

Today’s Guest

Jordan King is a serial entrepreneur and an expert on scaling businesses. She has founded multiple businesses, including a half-million-dollar agency, in just two years while pregnant and juggling two young toddlers. 

Jordan's company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of experts, helping women scale their businesses without burning out.

In addition to her business ventures, Jordan has published a book and launched a top 100 podcast. She offers valuable insights into the power of podcasting as a platform for influence. She shares her approach to maintaining momentum while balancing multiple responsibilities as a mother and business owner.

Connect with Jordan on:

●      Website

You’ll Learn

●      Jordan's definition of scaling

●      The six core areas crucial for sustainable scaling

●      Common pitfalls business owners encounter when scaling 

●      The importance of a holistic approach and addressing all six core areas strategically

●      Jordan's experience in building, scaling, and successfully selling a brand

●      Strategies for navigating the emotional rollercoaster of entrepreneurship through mindset work and support systems.

●      Insights into launching and leveraging podcasts for influence and thought leadership.

●      How to explore exit strategies and consider building businesses with the potential for future acquisition.

●      Tips for maintaining momentum and work-life balance as a mother and business owner.

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: 

In this episode, I’m joined by Dwayna Williams, the co-founder of TGND Consulting. She shares her entrepreneurial journey and the importance of storytelling for effective public relations (PR) and marketing. She also addresses some common misconceptions about PR and emphasizes that a strategic process requires a cohesive marketing plan to build brand awareness over time through compelling narratives. 

Williams also shares practical tips on integrating storytelling across various platforms like blogs, social media videos, community events, and customer testimonials, which can help establish authentic connections, ensure trust, and drive engagement. She emphasizes the importance of aligning PR efforts with the marketing funnel, having a solid digital presence, and utilizing digital channels like TikTok and Instagram to share brand stories. She further stresses the impact of captivating storytelling in enhancing marketing prowess and business success.

Join the conversation now!

Timestamps:

[04:53]  The struggles of finding a job after graduating

[09:31]  Dwayna’s business model and its innovative approach to PR 

[15:49]  The misconception surrounding PR 

[17:12]  How to conduct successful PR campaigns 

[20:42] Benefits of a visible online presence and credibility 

[22:06]  Starting small to achieve bigger opportunities

[24:21] Significance of coordination and integration between PR and marketing activities

[24:59] Strategic function of PR enhancing visibility for brands

[26:00] The role of PR and how to determine if you're ready for it

[29:50] Strategies for increasing brand awareness on a limited budget

[32:27] Using storytelling on platforms like TikTok, YouTube

[35:36] Leveraging customer testimonials to promote the brand effectively

[39:27] The effectiveness of community relations in increasing brand awareness

[41:09] Importance of crafting and sharing your story

[42:52] Benefits of incorporating personal story elements to expand brand awareness

Quotes:

●      People often need to understand that investing in PR requires a lot of money. You often need money, but there are ways to start your PR journey on a budget.

●      PR is a process that takes time. If you're unwilling to invest at least six months into your PR efforts, you are not ready for a PR agency.

●      You have to start from somewhere. The smaller opportunities will then equate to bigger opportunities.

●      If you don't have stories of your consumers, your community, or your own story that you want to tell, PR is not necessarily for you.

●      If you don't want to tell your own story, which is perfectly fine, you're telling the story of your consumers. Allow your consumers to share testimonials.

Resources:

Connect with Dwayna on Instagram: https://www.instagram.com/sheis_ashanti/

Connect with her PR agency, TGND Consulting:

Website: https://www.tgndconsulting.com/

LinkedIn: https://www.linkedin.com/company/tgnd-consulting

Instagram: https://www.instagram.com/tgndconsulting/

Facebook: https://www.facebook.com/TGNDConsulting/

Email: 

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode describes how to research your target audience through various channels.

This is PART 2.

Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.

Terry Zelen is the President and Creative Director of Zelen Communications, a marketing agency specializing in real estate, healthcare, and restaurants. With over 35 years of marketing expertise, Terry is now focused on harnessing AI for creative and marketing applications. 

Connect with Terry on:

● Zelen Communications: www.zelencommunications.com

●Terry Zelen on LinkedIn (http://linkedin.com/in/terry-zelen-6712879) and Instagram (https://www.instagram.com/zelenterry/).

●  Watch out for an upcoming article by Terry on the Forbes Marketing Council

You’ll Learn

●      The various services Zelen Communications provides

●      Practical applications of AI in marketing 

●      Maintaining brand voice and consistency when using AI tools

●      Integrating AI across omnichannel marketing campaigns

●      Using AI for ideation and standing out from competitors

●      Future trends and niche AI tools for specific industries

●      Balancing human talent with AI efficiency

●      Terry's habit of staying curious and constantly learning

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have...

In this episode, we dive into the world of social media by breaking down the roles, responsibilities, similarities, and differences of a social media strategist, a social media manager, and a social media marketer. And I will share when you might want to hire each individual role at various stages in your business.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

-

PART 2: Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-changer for your audience growth strategy.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

-

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode will show you how to create a well-structured content distribution plan

This is PART 3.

Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In episode #15, I delve deep into the intricacies, similarities, and differences in marketing and branding. Both might feel the same, but they have very clear differences. Let's discover how effective marketing can drive immediate revenue while strong branding nurtures customer loyalty for long-term business growth. Whether you're a startup entrepreneur, a seasoned business owner, or a curious learner, this episode offers practical advice to help you better comprehend the world of marketing and branding.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook -

Motivation is a cop-out for discipline and consistent effort.

It's easy to use a lack of motivation as an excuse for not doing what needs to be done.

And this is why we start things and don't finish them, and we get so comfortable that we become soft.

This is an episode about leaving your motivation at the door and getting disciplined.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

-

This episode is a cross-promotion with SwagHer Magazine.

Check out my feature here: http://swagheronline.com/a-journey-into-strategic-marketing-with-danni-white/

In this episode, I talk about personal branding beyond social media and share examples of where and how you can leverage relationship building to grow your thought leadership through collaboration, networking, and other offline strategies. 

Resources:

Connect with Hashtags & Habits:

Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com 

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode of the #Hashtags and Habits podcast, I talk about what you should do with all that content you create.

Hint, hint. It's called DISTRIBUTION. Let's find out how to do it.

• Define Your Outcomes
• Understand Your Audience
• Audit Your Current Content
• Create a Content Calendar
• Focus on Quality and Value
• Optimize for Distribution
• Measure and Iterate

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs. 

Alitzel shares her journey from a 9-to-5 job in advertising to becoming a mindfulness coach and video podcasting expert. She emphasizes aligning digital communication strategies with one's authentic self. 

Alitzel discusses the power of video podcasting, content repurposing strategies, and the art of balancing content creation with other entrepreneurial tasks. She also shares valuable insights on overcoming perfectionism, defining your "genius zone," and the transformative power of visualization in achieving your goals. She offers productivity tips for busy entrepreneurs trying to achieve business goals. 

Tune in as we explore how to create a genuine online presence that expands your business and network!

Today’s Guest

Alitzel Guerrero is a podcast strategy consultant for spiritual entrepreneurs, mindfulness coach, and host of two podcasts: The Soulful Entrepreneur and Latinos Rolando. 

With a background in advertising and media, Alitzel helps purposeful entrepreneurs create authentic online presences that resonate with their values and expand their businesses. 

She specializes in video podcasting and content repurposing, guiding clients away from pushy marketing tactics towards more genuine and impactful communication.

Connect with Alitzel on:

●      Website 

●      YouTube

●      Instagram

●      LinkedIn

●      Podcast: The Soulful Entrepreneur on all podcast platforms

You’ll Learn

●      The importance of authenticity in digital marketing and communication

●      Strategies for effective content repurposing and cross-promotion

●      How to leverage video podcasting for deeper connections with your audience

●      Techniques for overcoming perfectionism and prioritizing tasks

●      Balancing tasks by focusing on your "genius zone" and delegating

●      The power of visualization in achieving entrepreneurial goals

●      Building mutually beneficial relationships with podcast guests

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: 

Balancing creativity with results and revenue is no easy task. How do I know? Because I have struggled with this for so many of my professional years. As a connoisseur of ideas, there are too many things I can be working on at any given time. But does all lead to results or is it just my creativity flowing.

In This Episode:

- All ideas are not created equal or are they.

- Defining goals before we start on them.

- How data can inform both creativity and results.

- Staying true to you and injecting collaboration.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram -

Did you know that 55% of business owners are starting to create way more content and post more consistently on their various channels and platforms now than in the last decade? It is true. But content takes time and resources. That is where a content marketing agency comes into play.

In This Episode:

- What is a content marketing agency?

- How can a content marketing agency advance your business?

- Using a content marketing agency to drive your sales pipeline

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

Many of us fear artificial intelligence (AI) when we shouldn't be -- especially as business owners. Now is the time to start exploring AI and AI tools and using them to run your business efficiently. In this episode, I share 8 ways you can use AI in various areas to market your business.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

- TikTok...

In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 1.

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy. 

If content is king, then short form video content is the queen. Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcasting, and new forms of audience generation. You can even use AI to repurpose or recreate your content! And remember: always set out to educate. But keep those videos short and sweet!  

I'm Danni White, please join me on this (short and sweet) episode of Hashtags and Habits that I believe will greatly assist you and your business in the world of digital marketing! 

 "With new expectations from consumers, 2023 could be a stellar year for digital marketing. You don't have to reinvent the wheel though — just tweak it a little bit.”

~ Danni White 

In This Episode:

- Why short-form video is queen

- Understanding that organic reach through social isn't as effective anymore

- Why audience generation is critical

- How to make use of AI to recreate and repurpose your content

- Why you should pursue collaboration opportunities (tap into your LinkedIn network)

- How to capitalize on the podcast audience

- Focusing on SEO that matters (quality over quantity) 

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn - https://www.linkedin.com/company/dwccagency

- Business Website -

In this episode of the #Hashtags and Habits podcast, I talk about strategic quarterly content planning and how to craft a content plan that broadcasts your brand message loud and clear, deeply connects with your audience, and steers you toward your goals. 

• Analyze Past Campaigns and Learn from Mistakes or Misalignment
• Establish Goals Based on What Makes Sense for Your Business
• Conduct Research That Will Give You Insights Into the Future of Your Customers
• Prioritize Growth at a Consistent Pace

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In this episode, Jeanette Woods, a UX professional, design strategist, and CEO of Sketch and Form joins me to discuss human-centered and inclusive design principles. We discuss the importance of cultivating deep empathy for the people we design for, involving the community in the design process, and ensuring accessibility and functionality for all users. 

Jeanette shares insights on her proprietary framework, "Socially Conscious UX Design," and the design thinking process. We also explore the impact of AI on design, tackle challenges as a woman in a male-dominated industry and provide tips for aspiring designers and business owners looking to hire designers.

Timestamps:

[02:06] What drew Jeanette to design and start her own business

[03:58] Principles of a human-centered design

[06:58] Strategies for businesses to work with design elements holistically

[10:56] Benefits of gathering diverse perspectives in the design thinking process

[15:32] Advice for small businesses to implement design thinking

[18:20] The impact of AI on design

[22:19] How small business owners can incorporate inclusive design principles

[27:43] Resources for promoting inclusivity in business operations

[30:12] Challenges as a woman in a male-dominated industry

[32:51] Tips for aspiring designers and hiring designers

[36:16] How to find and connect with Jeanette

Quotes:

●     Human-centered design is about cultivating deep empathy for the people you're designing for. You do that through research or different ways of addressing design work in general.

●     We need to be able to serve the people and communities we're building these experiences for by connecting with them. We can't leave that corner because it will get us on the back end.

●     AI is essentially fed by algorithms that are fed by us, right? So, whatever we see going on in society will reflect in AI. It's just picking up on our behaviors collectively. 

●     Inclusive design is the approach of approaching things in an accessible way that is as accessible as possible for as many users and as understandable as possible for as many people as possible.

●     We need more people in this space that are more focused on community. We have moved into a very quantitative reductionist way of looking at things, which is also driven by a patriarchal approach.

●     It's okay to occupy multiple lanes, but I think understanding what most resonates with you is important. You can start doing that by getting information online.

Resources:

Connect with Jeanette on:

LinkedIn: www.linkedin.com/in/jeanetteguardiola

Company Website: www.sketchandform.com  

Additional Resources

Nielsen Norman Group: https://www.nngroup.com/

In this episode of the #Hashtags and Habits podcast, I talk about the power of consistency and why it is overlooked and underrated.

How can we create habits that lead us to better consistency? Let's find out.

• Start with the Little Things
• Set Clear, Achievable Goals
• Develop a Routine
• Track Progress
• Seek Accountability

Follow us on IG and FB: @hashtagsandhabitspodcast 

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential.

Sammi provides valuable insights into SEO, sharing practical tactics and tools for optimizing websites, images, and social media content for better visibility. Additionally, she discusses the role of AI in marketing, offering tips on utilizing AI tools like ChatGPT effectively while maintaining brand authenticity. Sammi shares her approach to building and maintaining strategic partnerships, emphasizing the power of organic networking and delivering exceptional service. 

Connect with Sammi:

●      Website

●      Social Media: @digimarketingmaven

Connect with Hashtags & Habits:

Follow us on IG and FB @hashtagsandhabitspodcast. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

Listen in to my interview with Pepper Content host, Aditi Ramnath, as part of the Global Content Marketing Leaders 2023 report. In this episode, we talk about the evolution of content marketing, some of the best ways to set up the content process for a brand, and how the global creator economy has changed.

New book coming July 31, 2023: ChatGPT for Content Marketing Success: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently. Pre-order your copy here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

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This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful.

Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com/

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 2.

Follow us on IG and FB: @hashtagsandhabitspodcast

Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

Here are some reasons I am considering getting the Instagram blue check and why you probably should think about it too. Plus, who will be impacted by content engagement decreases if you decide the blue check is not for you?

In This Episode:

- Two reasons you should not bother with getting the blue check

- Three reasons the blue check can be extremely useful

- Instagram content decisions on your behalf, without your permission

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

-

In this episode, Amy Kuphal joins me in exploring the complexities of email marketing and lead generation. Amy's journey from fitness trainer to business coach to email marketing specialist provides valuable insights into crafting an effective email strategy. She highlights the importance of email marketing for businesses of all sizes, debunks common misconceptions, and shares practical tips for getting started. Amy emphasizes email campaigns' need for consistency, strategy, and simplicity.

Connect with Amy:

●      Website: www.amykuphal.com

●      Join the waitlist: https://www.amykuphal.com/inbox

●      Instagram: https://www.instagram.com/amykuph/

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-changer for your audience growth strategy.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook - https://www.facebook.com/mdanniwhite7

-

Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it.

I’m your host, Danni White, and in this episode I also answer WHY we should still use email for our marketing purposes by providing three key reasons. Email allows you to create a consistent touchpoint with your customer, helps them remember you, and develop a connection that they value with you as you continue on your business journey with them. Among other things!

Remember: any one of your followers on social media can unfollow you at any time.  Unlike social media, you own your email database. How you look after that is up to you. My practical email marketing advice will help you do just that.  Please join me. 

“Email allows you to find out more about your customer. Every email you send can be considered an opportunity to learn more about your customer’s needs, wants, and desires.” – Danni White

In This Episode:

- Is email marketing more effective than Facebook and Twitter?

- Instagram shuts down — then what do you do?

- What the email metrics mean to your business

- Using email to brand your business in the minds of customers

- Convert interests and clicks into purchases!

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn - https://www.linkedin.com/company/dwccagency

- Business Website -

Are you ready to build a winning marketing strategy — even if it's in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that's just inflation — and a recession may (or may not) be down the road. 

Should your outlook be bleak? Don't cut costs and pause initiatives for fear of what may transpire. Marketing is a need and not a want. There's an opportunity to refocus on the ways we connect with our customers during this time. 

I'm Danni White. Please join me on this, the third episode, of Hashtags and Habits, as we build a recession-proof marketing strategy for you and your business. I'm providing two key insights when it comes to reassessing your marketing budget during this challenging time. I hope you enjoy this episode and find it to be of value!

"Marketing is a need. It's not a want." ~ Danni White

In This Episode:

- How much global growth is predicted to fall 

- Why marketing is a NEED and not a WANT

- Why cutting through the noise is more important than ever before

- Pivot rather than just give up!

- Why you should keep your marketing initiative simple

- How to capitalize on drop offs in the market

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn - https://www.linkedin.com/company/dwccagency

- Business Website -

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout.

Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com.

Resources

Connect with Hashtags & Habits:

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

Hosting a podcast is fun, but being a guest on someone else's podcast is even more fun. In this episode, I am sharing my conversation with Sharron W. on her podcast "This Realm of Existence," which can be listened to on Apple Podcasts or Spotify. I met Sharron at Invest Fest 2022, which really shows the importance of networking and connecting with others.

In This Episode:

- My career path and journey to becoming a business owner

- Lessons I learned along the way

- Challenges I faced and how I overcame them

- Diversity and inclusion in the marketplace

- And one of my favorite topics of all -- digital marketing

Subscribe to Sharron W.'s blog and podcast at https://www.thisrealmofexistence.com/.

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin -

In this episode, I am on the other side of the microphone, chatting with Alicia Hill on the Business Growth Trailblazers Podcast. I share how more visibility (digital or in-person) can lead to better and bigger profits as a small business owner.

Resources:

Connect with Hashtags & Habits:

Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com 

Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.

Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. 

If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. 

If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer. 

In this podcast, I break down trends and share practical strategies every week to help you cut through chaos, build marketing habits that help you stand out in the marketplace, and generate consistent results for your business. From content to social and branding to messaging, whether you’re a solopreneur or part of a small team, I help you understand the jargon and buzzwords so it helps you grow. 

Subscribe to the podcast and newsletter and connect with us on social @HashtagsandHabits everywhere.

In this episode, I talk about 4 ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts.

ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/

Connect with the podcast:

- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/

- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast

- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast

- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcast

Connect with DW Creative Consulting Agency:

- Business Instagram - https://www.instagram.com/dwccagency/

- Business Facebook - https://www.facebook.com/DWCCAgency

- Business LinkedIn -

https://www.linkedin.com/company/dwccagency

- Business Website - https://www.dwcreativeconsultingagency.com/

Connect with Danni White:

- Linkedin - https://www.linkedin.com/in/danniwhite/

- Instagram - https://www.instagram.com/mdanniwhite/

- Facebook -