Hardscape Growth (Hardscaper)

As we think back on 2020 and get into the thick of 2021, one theme that comes up again and again is that of efficiency. If we want to capitalize on demand, we   have to get as many projects done as profitably as possible. We need to have a plan for increased productivity. 

On this episode of Hardscape Growth, I talk with Josh Bahler, Operations Manager at Bahler Brothers Construction, about his strategies and tactics for a more efficient workforce. 

We also talked about: 

• His bonus program and why it works. 
• Software he uses for management. 
• How he determines what tasks to prioritize. 
• How he implements new techniques and tools. 
• How he makes efficiency and productivity a focal point. 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Etienne “ET” Leger is the Founder of Paysagiste Leger Landscaptes one of the largest hardscape restoration businesses in Canada and has quadrupled the number of teams he employs and maintains a 40% net profit annually! How does he do it, by placing a tremendous amount of focus and energy on his people. Hiring is one of the biggest pain points in scaling a company and it can be difficult to know whether or not the person you hire will add value to your organization; but ET has found a way to introduce aspects to his culture that has earned him the trust and respect from all of his hires. Etienne “ET” Leger, Founder and Business Owner of Paysagiste Leger Landscapes 

Join us as we discuss: 

• Why hiring someone with little to no experience can be a good thing. 
• Employee Referral programs. 
• How to easily identify if someone is a good cultural fit 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

On this episode of Hardscaper Growth, Alex sits down with Micah Miller from Easton Outdoors to talk about a game-changing approach to sales and marketing in the hardscaping industry. Micah shares how he’s structured his business to attract the right clients—those who are ready to buy—by leveraging pricing transparency, automation, and content-driven marketing.

• Why most contractors don’t want to talk to clients (and how to make sales easier).
• The 5-step process to get clients to pre-qualify themselves before they even call.
• How pricing transparency, calculators, and automated tools turn leads into paying customers.
• Why your website (not paid ads) is the most important investment for long-term success.
• How Google’s algorithm shift means reviews & local SEO matter more than ever.

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM onInstagram @hardscaper

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to ourOn-Demand Section to check it out for free!

They dive into:If you’re tired of wasting time on bad leads and want to streamline your sales process while closing bigger deals, this episode is a must-listen!Listen on your favorite appApple PodcastsSpotify 

So much of professional success is dependent on personal growth. 

On this episode of Hardscape Growth, I talk with Matt Hiner, Owner of Hiner Outdoor Living, about goal-setting, mindsets, empowerment, and leadership. 

We also talked about: 

• How he grew his social presence and sales using Instagram 
• How he sets and enforces core values 
• How he doubled his business by shifting his mindset 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Connect with Matt on LinkedIn or Instagram.

Welcome to this week's episode of the Hardscape Growth Podcast. In this episode, we have the privilege of hosting Dan Antonelli, author of Branded Not Blanded, president and chief creative officer of Kickcharge Creative renowned for his branding expertise.

Join us as we delve into the intricate world of elevating hardscape brands to unparalleled heights. Through a blend of strategic insights and practical know-how, Dan imparts a wealth of knowledge aimed at empowering your hardscape business with a brand identity that resonates and drives tangible results.

Here are some key takeaways:

• Understand branding's pivotal role, going beyond marketing to shape business success.
• Discover how a strong brand can attract clients and high-caliber employees, enhancing company culture.
• Craft a brand that resonates, drawing in clients aligned with your values

In essence, this episode unveils branding's transformative power for your hardscape business. Dan Antonelli's insights guide you in elevating your brand, enhancing marketing impact, and boosting sales.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this industry, attracting and retaining staff can be competitive. One way to attract good people to your company and keep them is to make safety a top   priority. 

In today’s episode, we’re tapping into 30+ years of industry experience as Mike Pennington, the founder of Paver King Enterprises, joins the podcast to talk about how focusing on safety shows your people you care and ultimately improves your business. 

What we talked about: 

• How the industry has gotten safer over the years 
• Improving productivity and employee retention by focusing on safety 
• Making funding safety initiatives a priority

Some resources we mentioned during the podcast: Follow Mike on Instagram  

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

In this episode of Hardscape Growth, Alex teams up with Wes from SynkedUp to uncover why speed and confidence are the ultimate tools for closing more sales in the hardscaping industry. They share actionable strategies and real-life stories to help contractors stop competing on price and start winning jobs with smarter processes.

Why fast quotes win jobs: Learn how 20–30% of homeowners choose the first quote they receive and how being the fastest to respond sets the standard for competitors. DJ Faust’s success story: How one contractor cut quote times by 90% and started winning projects—even with higher prices. Building trust through clear communication: Tips on presenting simple, detailed, and professional quotes that inspire confidence and reduce shopping around. Negotiating scope, not price: Master the art of guiding clients to adjust their vision without sacrificing your profit margins. Know your numbers: Confidence comes from understanding labor rates, overhead, and break-even points, so you never hesitate to hit "send" on that quote.

This episode is packed with insights to help contractors streamline their quoting process, improve customer trust, and close more deals without lowering their prices. Don’t miss it!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to [https://hardscaper.com/courses/2024-harsdcaper-showcase-on-demand-streaming/] to check it out for free!

When it comes to landscaping, you can’t understate the importance of planning. From dumpster availability to material orders, being prepared pays ten-fold. To give their take on planning, working from a van, and staying organized as a small business, I invited Sean Collinsgru and Catherine Lippincott from Premier Outdoor Living, to sketch out their process for success. 

In this episode, we discuss: 

• What led to the decision to create a fully administrative role and hire an industry outsider 
• Benefits of an outsider on the team 
• Their customer intake and design initiation processes 
• The importance of stopping the action to plan, to communicate, and to start growing the business intentionally 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The outdoor living world has seen an incredibly fortunate surge in demand that has been great for all hardscape professionals. In fact, the new American status symbol is a backyard that’s basically a fancy living room! This episode of Hardscape Growth is all about helping you take that next step from a design build perspective to bring as much value as possible to your clients using Techo-Bloc’s Contractor Support Manual. 

The Contractor Support Manual includes over 130 pages of plans, step-by-step instructions, and materials lists for a wide variety of fire pits, water features, kitchen islands, tables and benches. If you’re looking to build these features into your 3D designs using popular tools, like Sketchup, the Designer’s Toolbox has all the CAD files, hatch patterns, texture files, and even pre-built 3D models at your fingertips. 

Resources Mentioned on the Show: 

• The Contractor Support Manual 
• “The new American status symbol: A backyard that’s basically a fancy living room” 
• Warming Trends Crossfire Burner Technology 
• Techo-Bloc Fire Pits 
• Example of Grill Island Construction 

Learn more about how to access the Contractor Support Manual, what builds our outdoor living guides cover, and how the manual helps you build features as efficiently and profitably as possible by tuning in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Word of mouth marketing sucks. That doesn’t mean that you should stop telling your friends about companies that you know and love, but it does mean that the   business isn’t in charge of the narrative. They have no control over the image that they’re putting into the world when they ONLY rely on word of mouth marketing. Instead of relying on word of mouth marketing, Hardscapers need to be all in on platforms like Instagram. But how do you use Instagram effectively? How do you make sure that you’re posting the right things, in the right way, at the right time? On this episode of Hardscape Growth, I talk with Matthew May Hall. Matthew is the owner and operator of Hardscape Ottawa, and our conversation was all about: 

• How to use instagram hashtags effectively to reach maximum local exposure
• Why relying on word of mouth marketing is a huge mistake 
• How Matthew’s company pivoted to Zoom in a big way for home design consultations

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

In business since 1999, Bob Phillips, President of Phillips Contracting, is a long-time Techo-Pro and has attended our Showcase and Summit events for the past decade. He does so because he believes in the importance of learning and experiencing new ideas. It’s why he founded the Hardscape Contractors of America Facebook Group a few years ago. He started the group looking for advice, ideas and inspiration specific to different paver borders and edges. Over time, it has become the place where over 14,000 professionals share their experiences with each other. 

In this episode we talk about some of the things he’s learned from the group, as well as some of his most valuable lessons in running his own company for over 2 decades. Specifically, we spend time talking about equipment: renting vs buying and how to make that decision. 

Join us as we discuss: 

• Why Facebook has been huge for Phillips Contracting 
• Renting vs. buying equipment 
• Charging for estimates 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

On this episode of Hardscape Growth, we’re honored to welcome Jake Baxter, the owner of Lawn Vets Outdoors, and a U.S. Navy veteran and former Reservist.   Jake has poured his blood, sweat, and tears into his highly-regarded and successful company, so there’s no way he’s letting thieves get their dirty hands on his expensive tools and equipment. 

He’ll share his military-grade expertise on how you can protect your property and job site, including: 

• Making the switch to combo locks 
• Implementing anti-terrorism 
• RAM methodology 
• Leveraging your clients’ existing security systems Air Tags, GPS and the importance of visual branding 24-hour video surveillance connected to your smartphone 
• Investing in the right insurance coverage 

Check out the full episode for Jake’s harrowing true story of how these tactical measures just proved how valuable they really are. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to another episode of the Hardscape Growth Podcast. This week we have Stephen Lisk of Lisk Landscape and Innovations. He's a landscape engineering/design/consultant and a master on the storm water management.

In this episode, we go deep into the discussion about storm water management and how he was able to make it a service that not only helps his business but also his clients on having a lasting outdoor living space.

He talks about why testing soils is a crucial part in knowing how to effectively manage storm water and his unique way of educating his clients through the use of social media.

He also shares his client vetting process and ways you can diversify your services to win in today's economy.

Here's a quote from the episode that can resonate with you all listening:

Provide value and specialize in something

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode, Alex and Lee discuss the impact of showcase events on business growth and the importance of bringing the team to these events. They also highlight the benefits of networking and the value of lighting in hardscape projects. Lee shares success stories and tips for selling lighting, emphasizing the importance of designs and visualizing the effects.

They introduce Bold Lighting, a new brand that offers innovative lighting solutions with features like smart transformers and versatile zoning capabilities. Lee emphasizes Bold Pros' commitment to high-quality products and innovative solutions. He invites listeners to attend the Hardscape Show to see their new products firsthand.

• Showcase events provide valuable education, networking, and resources for contractors to grow their businesses.
• Networking with industry professionals and learning about new products and techniques is essential for business growth.
• Lighting is a crucial element in hardscape projects, creating ambiance, safety, and highlighting key features.
• Bold Lighting offers innovative lighting solutions with features like smart transformers and versatile zoning capabilities. Consider voltage drop when running multiple connections on a line.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Zach Kitzmiller is the founder of Kitzmiller Design Solutions, based in Ohio. The firm supports design/build professionals across the United States and Canada   and is a great outsource option for all outdoor living designs. His goal? To help design/build professionals win with design. 

In this episode, Zach outlines his 3-step process to design: 

• Set design objectives 
• Apply common sense 
• Use designer discretion 

We also explore the techniques he uses to differentiate his company, how to educate the homeowner and how to focus on bringing value through every step of the project. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Steve Wheatcroft, founder and former CEO of ULS, shares his journey of building a successful landscape maintenance business.

He discusses the six stages of leadership he experienced and the lessons he learned along the way.

1. Overcoming self doubt and believing in yourself
2. Wear a helmet, take a bullet
3. Delegation builds the nation
4. Blow sh*t up - John Wick part 1
5. Kiss = "Keep It Simple, Stup*d"
6. Keep learning and learn to leave

Listen to this week's pod to learn more about these stages of leadership. Try and figure out what stage you are in running your own business and see how you can move on to the next stage!

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Are you leaving money on the table? In this episode of Hardscape Growth, Alex teams up with Wes from Synked Up to identify the primary factors that can erode your business's profits. They discuss strategies to transform a narrow 3% margin into a healthier 15–20%.

Key topics covered in this episode include:

The Profit Triangle: Budgeting, job costing, and success habits. How skipping budgeting and job costing drains profits. Streamlining operations to reduce chaos. Small changes that deliver big financial gains. Investing smartly for long-term growth.

Additionally, listeners are invited to book a free demo with Synked Up and to register for the upcoming Hardscaper Showcase event hosted by Wes. This episode provides actionable insights aimed at helping contractors safeguard and increase their profit margins, ensuring long-term business growth and success.

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to [https://hardscaper.com/courses/2024-harsdcaper-showcase-on-demand-streaming/] to check it out for free!

In this week's episode of the Hardscape Growth Podcast, we have Zach Kitzmiller from Honeystone Design. It's all about design and especially designing and selling in today's market. He shares with us how the design came to be for our upcoming Hardscaper Showcase project as well as insights on what questions he asks the homeowners before starting a design.

Here are some key takeaways:

• Ask the right questions and listen to the needs of the client
• Keep learning about different materials that is available for the outdoor to create a contemporary design
• Design something unique for each client.

Join us as we peer into the creative mind of Zach Kitzmiller, where dreams are translated into meticulously designed outdoor masterpieces. Whether you're an aspiring designer, a homeowner with a vision, or simply captivated by the magic of hardscape, this episode promises to inspire and reshape your understanding of what it means to craft a truly transformative outdoor space.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Most contractors agree job costing is important, but how many actually do it? Wes from Synked Up joins Alex from Techo-Bloc to break down how tracking past projects helps refine estimates, boost efficiency, and maximize profits.

Why it matters:

Better Estimates – No more underbidding. Learn from past jobs.

Higher Profits – Contractors who job cost properly earn 10% more.

Stronger Teams – Your crew has the best insights on efficiency.

Smarter Investments – Identify the right tools & training to improve productivity.

Top contractors analyze their projects—just like championship teams review game footage. Learn how job costing can take your business to the next level.

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:Instagram:

⁠https://www.instagram.com/hardscaper_/⁠Youtube:

⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠

Website: ⁠https://hardscaper.com/

Did you miss this year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to [https://hardscaper.com/courses/2024-harsdcaper-showcase-on-demand-streaming/] to check it out for free!

Outdoor living products and technology have evolved in the last few years. They now allow homeowners to make their outdoor living spaces smarter, cleaner, more efficient, and better for the environment. That new technology allows hardscapers to design fresh ideas to create spaces that customers love living in. 

On this episode of Hardscape Growth, I talk with Matt Daly, Outdoor Living Design Consultant at Water & Earth Landscape Design, about how he found his niche in landscape design, and how he’s been able to partner with contractors to grow his design-only company. 

We also talked about: 

• Why 3D Design early in the sales cycle is overrated. 
• Why you should tell clients what they DON’T want to hear.
• How Matt filters out bad leads. 
• How easy, important, and impactful blogging is for your marketing performance. 
• How to use technology like Zoom to increase productivity and expand your team intelligently. 

Additional related resources: 

• Techo-Bloc Designer’s Toolbox with updated hatches and textures for 2D and 3D designs 
• Typeform.com is how Matt created his pre-qualification form for his website 

Tune in to Hardscape Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Connect with Matt on LinkedIn or Instagram.

In this conversation, Alex and Mark discuss Mark's journey in building his interior residential renovation business and the importance of communication in their work. Mark specializes in kitchen, bathroom, and basement renovations, and he emphasizes the need for proactive communication with clients and subcontractors. He plans to hire a senior project manager to handle communication and focus on sales and marketing. Mark also mentions the importance of high-quality finishes and tradespeople, as well as the challenges of managing materials and estimating quantities accurately. The conversation covers the importance of following a consistent process in all projects, the use of templates for contracts and costing, the need for regular reviews and updates of templates, the trend of creating usable space in both interior and outdoor renovations, and the balance between personal health and business success. The main takeaway is the importance of building a strong team and delegating tasks to achieve business growth.

Check out the Hardscaper's Blueprint to Scaling with Online Marketing course referenced in this episode here.

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss this year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to [https://hardscaper.com/courses/2024-harsdcaper-showcase-on-demand-streaming/] to check it out for free!

This week on the Hardscape Growth show, join Alex as he reflects on insights from industry experts and contractors, unveiling key strategies for hardscape businesses aiming to thrive in the upcoming year.

From tapping into the high-end market and maximizing revenue per client to exploring new offerings like outdoor audio and landscape lighting, this episode provides actionable tips to elevate your business.

Discover how to navigate industry changes, capitalize on upcoming trends, and position your company for success in the ever-evolving hardscape market.

Here's some episodes that was mentioned:

• Todd Tomalak's Vision for the Golden Age of Remodeling (Spotify / Apple Podcasts)
• Tapping into the high-end market (Spotify / Apple Podcasts)

Also not to forget, we have launched our registration page for our Hardscaper Showcase events for 2024! (Click here)

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Rachel and Matt who are part of the team, at Springhetti Luxury Outdoor Spaces were recently honoured with the Peak Performance Award for their achievement in generating the most revenue per man hour. They credit their success to leveraging their strengths and streamlining their procedures.

A key strategic move they made was to bring pool construction services in house resulting in a boost in revenue. Their focus has shifted towards undertaking larger scale projects particularly after pool installations often lead to landscaping opportunities.

Matt Hoss talks on enhancing efficiency in landscaping businesses. The importance of data analysis for making informed decisions, on efficiency was underscored during this conversation.

Matt also shared his enthusiasm for optimizing tool organization within trailers to maximize productivity. The conversation concluded with an exploration of evaluating workforce requirements and optimizing team sizes based on tasks.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Think you can’t charge a premium for your work? Think again. In this episode, we sat down with Richard Carroll, owner of RC Outdoor, to discuss how finding   your niche and creating unique designs can attract new customers, intimidate competitors, and bring elevated value to your work. 

Some topics we covered:   

• Creating a niche that allows him to charge a premium and do fewer jobs a year   
• Creating and selling designs so ambitious that few competitors are willing to undertake them 
• How circles set his designs apart and how he developed that style 
• Why confidently charging what you’re worth helps you and the industry   

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

It can be too easy to write off landscaping and hardscaping as just a “service.” Something where a crew comes in, digs some holes, plants some bushes and lays   some stones, and then leaves. But the outdoor space isn’t what it used to be. People are spending more and more time at home as a result of the COVID-19   pandemic, and as such are investing more and more into their outdoor living spaces. And when you’re tasked with something as grand as that, you spend a lot of time on the design of the space. And make no mistake about it, the design of an outdoor space is art. On this episode of Hardscape Growth, I talk with Dan Wasson. Dan is the owner and a landscape designer at Wasson Nursery. 

He and I spent this episode talking all about: 

• Why landscape and hardscape design is art and should be treated as such 
• Using Instagram as a way to highlight and showcase your work 
• Why he prefers using 2-man teams for his projects, even the larger ones 
• How his business finally started charging customers for the design process 
• So much more 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

Social media can be crucial for lead gathering—if you use it right. From time-lapse videos to before and after pictures, it all comes down to what brand you’re   trying to build. I invited Sean Collinsgru and Catherine Lippincott from Premier Outdoor Living, to give their take on social media strategies, narrowing down ideal clientele, and using content to grow their reach. 

In this episode, we discuss: 

• The type of content that works best 
• How to create it 
• How much time they invest on content vs how much someone just getting started should invest 
• How their strategy impacts their ability to hire 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Mike Arnold is the President of Creekside Outdoor Living, based in Crown Point, Indiana. They focus on being outdoor living design and build experts and they   strive to show this through everything they do by emphasizing the details. For example, the clients’ homes in the 3D renders have gutters, on the project every miter cut has to be perfectly symmetrical, the joint sand needs to be just below the paver’s chamfer… They focus on the details because, to them, the details matter. This focus shows itself in their content marketing strategy, too. While lots of contractors have found success showing backyard transformations, or showcasing the design process, Mike has figured out a way to make his love of details be the message that helps define his company’s brand online. The result? More leads of higher quality and prospects that value what Mike’s team loves doing most. You don’t need fancy metrics or KPIs to see that impact. 

In this episode, we cover that and a few other topics including: 

• The concept of expert positioning 
• Overcoming fear and guilt in order to charge appropriately 
• Acknowledging that a prospect, a client, a vendor, an employee or a stranger all have one thing in common, they’re all people, and they all want to feel the same things early in a relationship 

There’s a moment in the show where Mike talked about how he was beginning to dread his sales process because it was all about hunting down his prospects and constantly following up and how now, because of an effective content strategy, he has more leads of better quality and doesn’t need to waste time following up with the wrong customers. He has shifted where he invested his time to drive better results for his company, without investing more time. 

Referenced Links: 

• Instagram handle: @creeksidenwi 
• Website: https://creeksidenwi.com/ 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Strong leadership within a company can never be overstated. Not only does it help shape performance and results, a leader influences one of the most important   aspects of a company: culture. Without a thriving culture, the company won’t retain all-star employees and they won’t be able to take the company to the next level. 

Alex Cadieux, from Techo-Bloc, discusses leadership and culture while referencing two standout episodes with Jordan Daneker, from Evolve Design Build, and Matt Hiner, from Hiner Outdoors. 

What was talked about:   

• Reflection on Jordan Daneker’s Excerpt and Building the Right Team 
• Reflection on Matt Hiner’s Excerpt and The 12 Core Values of Company Success 

Check out the resources below for more information: 

• Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek 
• The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders By Ram Charan and Julia Yang 

To hear more interviews like this one, subscribe to Hardscape Growth on Apple Podcasts, Spotify, or your preferred podcast platform. 

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In a world where clients finance everything from their homes to their cars, even cell phones, payment options are no longer "nice to have;” they're expected. 

On this episode of Hardscape Growth, I talk with Joey Brandone, Sales Manager Eastern Canada at Financeit, about how successful contractors leverage financing programs to improve the efficiency and impact of their marketing and sales efforts. 

We also talked about: 

• The biggest misconception about financing. 
• How financing is an asset to your business. 
• The right time to talk financing with your client. 
• Why clients who have the means to pay upfront still choose financing. 

Financeit is Techo-Bloc's Canadian lending partner for the Pave Now, Pay Later financing program. Learn more about how your company can take advantage of this fantastic program by visiting pavenowpaylater.com 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, we chat with Josh Gillow, founder of Yes! Express, a sales academy for landscapers, hardscapers, and outdoor living professionals. Josh shares his insights on what professionals need to pay attention to in order to be successful in growing their sales, especially in today's turbulent economy.

Josh highlights the importance of communicating value and making sure that people feel that value. He provides valuable tips on navigating the sales cycle and emphasizes the importance of defining your ideal client.

Listeners will learn about the key factors that can make or break a sale and the importance of building relationships with clients. Whether you're just starting out in the industry or looking to take your sales to the next level, Josh's insights are sure to provide valuable guidance.

Tune in to this episode to gain valuable insights on growing sales in today's challenging economy and learn from the expertise of Josh Gillow.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this week's episode, we have once again our returning guest Weston from SynkedUp! We just love having him on. Why? He genuinely loves helping the contractor community win! This week, he shares with us what he had shared at some of the trade-shows he's been. 4 Ways to Close more Proposals! He explains why dialling in your sales process, why that is so crucial for your business and simple steps to gain your customers trust when selling. Once again, he shares the link to meet with Wetston 1 on 1 to help you build out your budget. Click here to book your time with Wes today. The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free! We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In a world where clients finance everything from their homes to their cars, even cell phones, payment options are no longer "nice to have;” they're expected. 

On this episode of Hardscape Growth, I talk with Andrew Clark, Relationship Manager at EnerBank USA, about how successful contractors leverage financing programs to improve the efficiency and impact of their marketing and sales efforts. 

We also talked about:

• The 6 steps to financing   
• How to use financing to prequalify customers 
• How easy it is to use Pave Now, Pay Later 
• How to build fees into your pricing structure 

EnerBank USA is Techo-Bloc’s American lending partner for the Pave Now, Pay Later financing program. Learn more about how your company can take advantage of this fantastic program by visiting pavenowpaylater.com 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this week's episode of the Hardscape Growth Podcast, we have Charlie Kerrigan of V.I.L. Landscaping. He started when he was in grade 4!

Charlie shares his journey on being a young entrepreneur and the challenges he came to face and how he was able to overcome these challenges through mentorship and literally saying "no".

He talks about some important aspect in running a business such as knowing your numbers, building a brand, building off of that brand and always learning through mentorship or through his podcast The Hard Lessons.

Here are some key takeaways:

• Focus on what you do best
• Build a dream team
• Always keep learning

Did you miss this year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to [https://hardscaper.com/courses/2024-harsdcaper-showcase-on-demand-streaming/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In the hardscaping world, you have to be a student of the game so you're best positioned to make the right decisions. The businesses that grow and continue to succeed year after year are the ones that are open to change and building relationships with those who can help them succeed. 

On this episode of Hardscape Growth, I talk with Kyle Needham, owner of Needham Outdoor Solutions, about lessons he’s learned from being in the industry for 20+ years. 

We also talked about: 

• Hardscaping as a creative outlet. 
• How designs and plans help the client, the contractor, and the crew. 
• How to manage hardscaping and maintenance. 
• How relationships with reps and local dealers make your business better. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Find Kyle on Instagram and Facebook. Looking for  Design Files and Hatch Patterns? Check out the Designer’s Toolbox

With Tussey Landscaping’s steady, healthy growth, it’s easy to see why they’ve retained such loyal employees and have now exceeded $4 million annually. They   describe their success using a metaphorical model of a tree: the roots are the company & organizational structure; the trunk is the direction of the company; the branches are the vision; and the water is the transparency/team environment/leadership. 

Steve Martin, Matt Martin, & Wes Zimmerman of Tussey Landscaping, join the show to discuss how steady organic growth has led to their success. 

What we talked about: 

• How Tussey Landscaping got its start Matt, Steve, & Wes’ roles in the company 
• Delegation of responsibility & creating new roles 
• The metaphorical tree of success 
• Company event perspectives from owner & employee 
• Budget strategies w/ growth 
• The value of social media in regards to retention 

Check out these resources we mentioned during the podcast: 

• https://hardscaper.com   
• https://www.tusseylandscaping.com/ 
• Tussey Landscaping on Instagram 

To hear more interviews like this one, subscribe to the Hardscape Growth Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.

In this week's episode, we have Sahra Linnemann from The Green Executive discusses the concept of profit first and how it can help contractors in the green industry manage their cash flow and increase profitability.

The profit first approach involves taking profit out of income first and then operating with what's remaining.

Sahra explains the mechanics of profit first, including setting up different accounts for profit, owner's pay, taxes, and operations.

Takeaways

• The profit first approach involves taking profit out of income first and then operating with what's remaining.
• Proper bookkeeping and tracking expenses are crucial for making informed business decisions.
• Regularly review profit and loss reports to assess the financial health of the business and make necessary adjustments.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Click here to download the Get in the Game - 90 Day Quickstart E-Book!

Ryan Markewich shares his experience with open book management and how it builds a team of owners. He explains how he got into the business and the turning point when he discovered The Great Game of Business. Ryan discusses the concept of the company as the product and the importance of transparency and involvement in decision-making. He also talks about the implementation of mini games and the impact of open book management on employee engagement and development.

Takeaways

• Open book management builds a team of owners by involving employees in decision-making and sharing financial information.
• Setting a clear vision and involving employees in goal-setting is essential for the success of open book management.
• Metrics and key performance indicators are essential for measuring progress and driving accountability.

Links

• https://rmark.ca/

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Rob Green, owner of StoneCraft Designs shares his journey of growing his hardscaping business from a shovel to $5 million in revenue in just 12 months.! He started the business with a simple website and a $200 Facebook ad, landing his first job without even owning a shovel. Rob tells us the importance of commitment to quality and customer education, which led to referrals and more opportunities. Even when facing challenges and losses, Rob's focus on the luxury market and leveraging his existing network helped him turn the business around.

He also tells us why mentorship matters to him. In this conversation, Rob Green shares his journey in the hardscaping industry and the strategies he used to build a successful business. Rob shares insights on analyzing numbers, managing inventory, and building a strong brand.

Takeaways

• Commitment to quality and customer education can set a business apart and lead to referrals and more opportunities.
• Challenges and losses are part of the journey, but they can be turned into positive learning experiences.
• Starting small and taking calculated risks can lead to significant growth in a short period of time.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

On this episode of the Hardscape Growth podcast, Jeff Wraley, CEO and Founder of Groundwork, shares his expertise on building a well-defined process to sell outdoor living spaces. Jeff walks us through the keys to building a sales process that is measurable, refinable, and most importantly, predictable. He highlights the importance of customer-centricity and how building the best possible process for prospects to navigate can make all the difference in closing deals. Additionally, Jeff sheds light on some of the common mistakes that can kill your sales and how to avoid them. Whether you've been doing this for decades or just starting in the outdoor living space industry, this episode provides actionable insights to help you improve your sales process and drive growth. Tune in to learn from Jeff Wraley and take your sales game to the next level.

Key insights:

• A sales process, or playbook, makes revenue growth simple and predictable. 
• Old school tactics don't fit with today's customers and are killing your sales.
• You're not the hero, the customer is.

Groundwork (https://www.hellogroundwork.com/) is focused on video project walkthroughs to help the sales process. It's integrated with SynkedUp and LMN to fit seemlessly with your existing customer relationship management tools and processes.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode, we sit down with Chad Aiken, owner of Spruce Creek Landscapes. A few years ago, he made the decision to stop drinking and has seen a remarkable transformation in his business as a result. We'll discuss the impact that sobriety has had on his ability to focus, make better decisions, and communicate more effectively with his team. We'll also explore the challenges that come with getting sober as an entrepreneur, from managing stress and anxiety to building a support system. Whether you're sober-curious or looking to improve your business leadership skills, this episode offers valuable insights and inspiration for anyone looking to grow their business while staying true to themselves.

Follow Chad on Instagram @sprucecreeklandscapes

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

It’s important to focus your energy on the tasks that you’re good at and delegate tasks that aren’t your strength to other team members. And that goes for your   marketing needs too. 

On this episode of Hardscape Growth, I talk with Marc Levesque, founder of Webrunner Media, a digital marketing firm focused on lead generation for home renovation contractors, to discuss lead generation basics and the mindset behind setting a strong marketing budget for your business. 

We also talked about: 

• Common misconceptions about marketing. 
• Marketing tactics people need to stop using. 
• What messaging to use to get more leads. 
• What to put on your landing page to get greater conversions. 
• How to know when to outsource your marketing.

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

In this week's episode, we have Jonathan and Dan, co-founders of Creative by Nature. The conversation discusses various topics related to hardscape business growth and optimization. They emphasize the importance of clear communication, setting expectations, and involving clients in the design process. They also discuss the relevance of understanding access, setbacks, and drainage in projects. The conversation highlights the role of support managers in bridging the gap between design and construction. Additionally, they discuss the significance of collaboration, culture, and processes in building a successful team and brand in a saturated market. The conversation covers various topics related to building a successful landscaping business, including the importance of building a strong team and brand, the value of storytelling and branding, the significance of design and personal experience, overcoming challenges and building relationships, the power of pivoting and collaboration, asking for help and networking, and embracing abundance and opportunities.

Takeaways

• Building a strong team and showcasing their work can set your landscaping business apart from the competition.
• Branding and storytelling are essential for creating a unique identity and connecting with customers.
• Collaboration, networking, and asking for help can lead to new opportunities and growth.

This episode was a live recording at our Hardscaper Summit in King of Prussia, PA.

In this week's episode, Eric Aguib, President and founder of Snowmelting.ca, joins Alex for a discussion on snowmelting systems that very quickly turns into a conversation about selling to high-end clients.

Eric's extensive experience working in some of the most exclusive communities in the hardscape hotbed of Montreal, Canada, have helped him develop some unique skills and techniques that really set him apart.

The fact that he has designed and built tens of thousands of square feet of heated permeable pavement systems in one of the harshest climates imaginable doesn't hurt either. 

Covered in this episode:

• The challenges of sellign high-end projects
• The benefits of heated pavements and how they work
• Valuable sales lessons learned from negotiating with powerful people daily

Eric's other comapny, Aguib Creations, is a full-service, Techo-Pro certified design-build firm located in Montreal. 

Here are some resources to look into:

• snowmelting.ca
• Become a Techo-Pro
• Heated Pavement playlist on YouTube

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Kevin Moore is the VP and COO at Carroll Landscaping Inc. and is responsible for operations, sales and project management. His belief is that leaders in all positions, be it owner, manager, project manager, foreman… exist to serve their teams. To facilitate their work. Therefore, a project manager facilitates the execution of a project. A big key to this? PROACTIVITY. He believes this role should aim to never be putting out fires, never be reactive. Over his 30+ year career   in the industry, some basic actions have made his life easier. Relying on his well-worn clipboard, Kevin is an avid note-taker and list-maker. 

In this episode, we asked this project management master how he stays ahead of the current challenges with material shortages. He answered the bell with some good, actionable tips from his own business. 

Things we covered: 

• Daily game plan prepared the night before
• Scheduled and consistent communication with teams
• Transparency and empathy when setting expectations
• Proactive approaches to purchasing materials
• Importance of a strong network 

If you want to be the first to know about educational events coming up in your area, sign up for Hardscaper News.

Lights add an extra element to hardscaping. They help create a beautiful, inviting, comfortable space. And they’re easier to install than you might think. 

On this episode of Hardscape Growth, I talk with Rob Redden, VP at in-lite Design Corporation, about using landscape lighting in your hardscape business to increase revenue. 

We also talked about: 

• What everyone gets wrong about lighting. 
• Why some hardscapers shy away from lighting. 
• How much a standard entry level light package costs. 
• The best way to go about installing lighting for the first time. 

Resources Discussed: 

• Hardscaper Course https://hardscaper.com/courses/landscape-lighting/. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Connect with Robb on LinkedIn. Learn more about landscape lighting through our online course

Wes from SynkedUp is back on the show! This time, we're pulling back the curtain on hardscape contractor costing and pricing data from across North America to give you some key benchmarks for your selling prices, expenses and profits. In this episode, we'll dive deep into some of the essential financial aspects of running a hardscape construction business. First, we'll discuss the average labor hours (manhour) price range for small to large companies, which will help you get an idea of how your pricing stacks up against industry leaders.Next, we'll delve into the typical profit ranges for businesses of different sizes and explore some of the commonly overlooked factors in this category. Understanding your profit margins is critical to the success of your business, and we're excited to share some valuable insights to help you optimize them.Finally, we'll wrap up with a discussion of the overhead cost ranges for different sized businesses. Wes will share some of the best ways to control these expenses in light of a leaner economy, so you can keep your costs under control and maximize your profits.

Wes Zimmerman is CEO and co-founder at SynkedUp, is a landscape management software built by contractors for contractors.

Here are some key takeaways:

• Costs are increasing, your pricing should not, but without proper visibility you may lack the confidence needed to hold your ground in a negotiation.
• While smaller ocmpanies may have lower operating costs, they don't need to be selling for less, or accepting lower margins.
• If your company is netting single-digit profits, you may as well be working for someone else. 10% net profit should be the minimum you accept. 
• Rule of thumb: 30 - 30 - 30 - 10 (labor cost - material cost - overhead - profit).

If you want to do a consultation for your budget with SynkedUp, here's an exclusive link to our listeners:

https://synkedup.com/budget-consultation-form/

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode, we talk with Adrian Bartels from Cedar Springs Landscapes, Brad Stephenson from New Castle Lawn & Landscape, and Glenn Curtis from Plantenance Landscape Group about the current state of the economy and how it may affect the hardscaping industry. With the threat of a recession looming, these experts share their insights on what hardscapers can do to prepare for the potential impact on their business.

We discuss the challenges that hardscapers may face during a recession, including a decrease in demand for luxury outdoor living spaces and a potential decrease in consumer spending. However, our guests also provide valuable advice on how to adapt and stay competitive during tough economic times.

Adrian, Brad, and Glenn share their thoughts on diversifying services, building relationships with clients, and investing in education and training for employees. They also discuss the importance of staying up-to-date with industry trends and technology to remain competitive.

Overall, this episode provides valuable insights and practical tips for hardscapers looking to navigate the changing economy and prepare for a potential recession. Tune in to learn from the experiences and expertise of these successful hardscaping professionals.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

This recording is with our first returning guest on the show, Matt from Hardscape Ottawa. He was featured in our second episode released on Feb. 5. The   conversation revolves around a book by L. David Marquet, a retired U.S. Navy Captain, called “Turn the Ship Around!” based on a true story of turning followers into leaders. Matt and I got on this topic as we have had many conversations over the years about building a better company through its people. Through a few stories, Matt walks us through the leadership ladder and the 3 C’s (Confidence, Control and Competency), and provides some practical advice on how to instill these principles within a team. 

Follow Matt @hardscapeottawa on Instagram or visit his website at www.hardscapeottawa.com. 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

A picture is worth a thousand words… That’s nice — but wouldn’t you prefer if it was a thousand leads? Well, it can be… if you step up your social media game. To help you do that, I invited social media maven Vanessa Angell, Owner at Social Media by Vanessa, to lay out a winning path to social success for   hardscapers. 

In this episode, we discuss: 

• The importance of images on social in this industry 
• How social media fits into — and ultimately shapes — the buyer's journey 
• The importance of engagement (and more than 3 words) 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Here's a bonus content! A continuation with Josh Gillow answering questions from the live audience.

-

In this episode, we chat with ⁠Josh Gillow⁠, founder of ⁠Yes! Express⁠, a sales academy for landscapers, hardscapers, and outdoor living professionals. Josh shares his insights on what professionals need to pay attention to in order to be successful in growing their sales, especially in today's turbulent economy.

Josh highlights the importance of communicating value and making sure that people feel that value. He provides valuable tips on navigating the sales cycle and emphasizes the importance of defining your ideal client.

Listeners will learn about the key factors that can make or break a sale and the importance of building relationships with clients. Whether you're just starting out in the industry or looking to take your sales to the next level, Josh's insights are sure to provide valuable guidance.

Tune in to this episode to gain valuable insights on growing sales in today's challenging economy and learn from the expertise of Josh Gillow.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [⁠https://hardscaper.com/2023-virtual-showcase/⁠] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our ⁠Facebook⁠ or ⁠Instagram⁠ page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at ⁠podcast@hardscaper.com⁠ or send us a DM on Instagram ⁠@hardscaper_⁠

Concrete overlays: Fantastic business opportunity, but watch out for these mistakes! This week’s episode takes a look at concrete overlays in common residential applications. Overlaying an existing concrete structure like a front step or balcony is a great way to add value to a home. With such a huge variety of colors, textures, shapes and sizes, this type of hardscape project is one of the easiest facelifts a client can invest in! While construction of this pavement system is relatively easy, there are some all too common pitfalls that we forget to watch out for. 

This episode will break down a couple of those common mistakes and review the correct installation method to ensure success and happy customers. 

In this episode: 

• Forensic analysis of a real-life problem on a project 
• Easy cleaning of organic stains   
• The correct steps to follow for an overlay application 
• How this system represents a good revenue growth opportunity for any hardscape company, regardless of size or experience. 

Helpful links: 

• Blu 45 overlay slabs https://www.techo-bloc.com/shop/steps/blu-45-smooth/ 
• Venetian overlay caps and risers https://www.techo-bloc.com/shop/steps/venetian-smooth/ 
• Pacific overlay slabs https://www.techo-bloc.com/shop/slabs/pacific/ 
• Pacific overlay coping https://www.techo-bloc.com/shop/caps/pacific-cap/ 
• Polymeric sand made for overlays https://www.techo-bloc.com/shop/accessories/Flexlock-Ultra-Sand-G2-RAPID-Set-/ 
• Concrete Overlay Video Playlist https://www.youtube.com/playlist?list=PLfN3W8KvHTpqIMkgCX4k5DMLnfYJeIqh3   
• Concrete Overlay Construction Demonstration https://www.youtube.com/watch?v=k-7hXG6mevQ&t=289s 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

This week on the Hardscape Growth, we have Todd Tomalak, the renowned forecaster from Zonda's Building Products Advisory practice. With 11-time accolades as the most accurate category forecaster by the Chicago Federal Reserve, Todd is a leading authority in the Building Products industry. His insights have been featured in prestigious outlets like the Wall Street Journal, CNBC, and the New York Times.

In this episode, we dive into Todd's treasure trove of housing data from the United States and Canada, exploring the fascinating relationship between home density and hardscape usage.

Don't miss Todd's exclusive recommendations for the near future, where he predicts a temporary pause but not cancellations in the construction industry, driven by the affordability of renovation. And be sure to catch his captivating vision of the "Golden Age of Remodeling" between 2020 and 2030, with a few surprises along the way.

As we discuss the shortage of housing and its implications for the remodel sector, Todd leaves us with valuable insights on identifying opportunities in this ever-evolving construction landscape. Congratulations on being part of one of the most exciting sectors in construction today! Tune in and stay ahead of the curve with Todd Tomalak on this insightful episode.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Chad Quenneville started Natural Design Landscapes in Cornwall, ON, ten years ago. Early on, a lot of the company’s work was small and lacking in creativity. Gradually, Chad started taking design chances, which led to greater satisfaction in his work and improved profits for his company. By elevating his company’s project “standards” he was able to attract a more discerning clientele that was willing to hire him for his expertise and his creativity. Another key lesson he learned in the process was to go the extra mile to make his clients happy. For example, he filled in the planting beds with quality topsoil, even if it wasn’t part of the original project scope or contract. Sometimes, those smaller details go a long way in building a reputation and earning quality testimonials and referrals, the latter being Chad’s only form of marketing. 

In this episode, you’ll also hear about: 

• Shaking off the starving artist mentality 
• Doing cool stuff to gain referrals instead of advertising 
• Balancing larger corporate jobs with smaller artistic jobs 
• Building an amicable reputation among competitors 

Chad’s million-dollar company has a phenomenal reputation and a strong relationship with their vendors, sub-contractors and other tradespeople. He may have grown his company backwards according to business wisdom, but his art speaks for itself. 

Check out these resources we mentioned during the podcast: 

• Natural Design Landscapes is a certified Techo-Pro 
• Find photos of Chad’s work on Instagram 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Why design a six-figure hardscape with all the bells and whistles? It allows you to show what is possible — both for your customers and the industry. And once   you see it in all its glory, you can’t unsee it. Today, I’m joined again by the team behind the Hardscaper Showcase Case Study Project: Tony Zambito, Brandon Taunton, Peter Wesholowski, and Tyler Walsh, who discuss what went into designing and building the feature-rich project that will be the focus of the 2022 Hardscaper Showcase and Summit events. We get into why being involved in this project was so important, some of the design considerations and how they impacted the build. 

We discuss: 

• Why upsells can benefit you and your customer 
• The difference between a Hardscape builder and a creator of experiences   
• The feature-rich possibilities hiding within a tight, urban space 

And be sure to register for these upcoming events here.

We’re being joined by Tony Zambito, Owner at Zamco Group, to drill down into how hardscape companies can add more value for customers and ultimately improve their bottom line. 

In our discussion we: 

• Bust through myths about competitive pricing and differentiation 
• Encourage you to think beyond the product, to a package- or experience-oriented value proposition 
• Link years of field experience with sensible design approach 
• Highlight the value and importance of a strong professional network 
• Focus on the role that your physical office space can play in your customer experience strategy 

Resources we mention include: 

• Zamco Group website 
• Zamco Group Instagram 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

People are your most valuable resource. When your people understand, believe, and support that, your company will only see greater success. Building an   environment that empowers and encourages your people to do their best work…that’s where the magic happens. 

On this episode of Hardscape Growth, I talk with Jordan Daneker, Co-Owner of Evolve Design Build LLC, about the role company culture plays in your company’s success. 

We also talked about: 

• How leadership requires honesty and vulnerability. 
• The importance of building a strong team. 
• Your brand and the role it plays in your productivity. 
• How to create a healthy working relationship with your team. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Connect with Jordan on Instagram or email. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

In his return to the Hardscape Growth show, Matt Hiner, Owner at Hiner Outdoor Living, takes us deeper into how he’s continuing to build a strong culture by   sharing his vision of what a company that people want to join looks like. We explore the roles of culture, leadership, environment, training, and brand in building a company that people love to work for. Matt also shares his game-changing approach to HR and what impact it has had on Hiner Outdoors. 

More information about Matt and today’s topics: 

• LinkedIn Profile: https://www.linkedin.com/in/matthiner/   
• Company Website: https://hinerlandscapes.com/ 
• Matt is on Instagram at @the_yardist and @hineroutdoorliving 

Matt also mentions the idea of a "Destination Company." That concept is based on Jeffrey Scott's book of the same name. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

A contract is signed, but then the cost of the job supplies, materials, or even fuel has gone up 5, 10, even 15%! Then what happens? A contractor begs the   supplier for a better rate, or they can surprise the customer with a higher price tag and lowered trust. What if there was a better way: write contracts that accommodate a changing economy. 

Join us as we discuss: 

• Change orders and how to use them 
• Resources for cost fluctuation 
• Navigating tough conversations with customers 
• Cutting labor by staying up to date with the latest tech 

Check out this episode with Russ Springer, Owner & President at Legends Landscape Supply, to understand price in creases and supply demands, plus tips and tricks for contractors to be better prepared and more proactive when submitting quotes and getting materials from dealers. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

If you’ve been in the hardscaping game for a while, you’re probably familiar with the 5S lean management system: Sort, Set in Order, Shine, Standardize and Sustain. It can get a little tedious, but in many cases it’s critical to running an efficient business. 

On this episode of Hardscape Growth, I talk with Stephane Poirier, Owner of Peartree Property Services, about the role the 5S system plays in his development of best practices and standard operating procedures. 

We also talked about: 

• The use of mobile apps to improve communication in the field. 
• Making sales calls and presentations more impactful and efficient. 
• The importance of innovation. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Check out our video on tool trailer optimization. Learn more about the Checklist App for Mobile Inspections and Field Reporting.

In this conversation, Cody Cook from Pro Green Outdoors shares his experiences and insights in the hardscaping industry. He discusses the importance of attending trade shows and how it has helped his business grow. Cody also reflects on the success of 2023 and the role of marketing in attracting clients. He emphasizes the need for effective communication within the team and with clients. Cody shares his vision for the future, including building pools in-house and creating a showroom. He also highlights the significance of managing client expectations and lead time.

In this conversation, Cody Cook from Pro Green shares insights on effective communication with clients, managing client expectations, guiding clients through the construction process, and the importance of consistency and persistence in business.

Takeaways

• Attending trade shows can be a valuable marketing strategy for hardscaping businesses, allowing them to showcase their work and attract potential clients.
• Effective communication is crucial in running a successful business, both within the team and with clients.
• Planning and setting goals are essential for long-term business growth and success.
• Managing client expectations and providing clear timelines can help build trust and satisfaction.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Tigran Gertz, founder and CEO of Applewood Landscaping, shares his journey of scaling from small jobs to multi-million-dollar projects. He discusses how creating authentic content, building a strong team, and embracing mentorship accelerated his success.

He reveals how authentic content, smart delegation, and mentorship transformed his approach to business.

• Embrace the cringe: Your first videos are the stepping stones to success.
• Hit record and post: Overcome self-doubt and keep creating.
• Delegate like a boss: Build a team that scales your vision.
• Turn setbacks into milestones: Let every mistake fuel your growth.
• Invest in mentorship: Learn from those who’ve paved the way.
• Scale through people: Your team is your most valuable asset.

Listen to this week's pod to learn more about these transformative strategies. Figure out what stage you're in and discover how to level up your business!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to our On-Demand Section to check it out for free!

Carlos and Christina are the owners of SunSouth Carolinas, a family-owned business that specializes in creating beautiful outdoor living spaces. Before starting their landscaping business, both Carlos and Christina had worked in the restaurant industry, where they learned the importance of treating people well and creating strong relationships with customers.

After starting their landscaping business, Carlos and Christina brought the same approach from the restaurant industry to their new venture. They focused on building strong relationships with their clients and creating outdoor spaces that truly brought their clients' dreams to life.

One of the key values that Carlos and Christina bring to their business is the idea that the customer is always right. They have found that by putting the needs and desires of their clients first, they have been able to build strong relationships that have led to word-of-mouth referrals and repeat business.

Another unique aspect of Sun South Carolinas is their attention to detail. They believe that the little things, such as adding a dog to a 3D design if the homeowner has a pet, can make a big difference in creating a truly personalized experience for their clients.

Finally, Carlos and Christina understand the importance of building a strong team. They believe that if they take care of their employees and provide them with opportunities for growth and development, the business will grow and thrive as well.

Key Takeaways:

• Treat customers with care and respect to build strong relationships.
• Focus on attention to detail to create personalized experiences for clients.
• Prioritize team building and employee growth for a successful business.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode of Hardscape Growth, Alex sits down with Simon from Weber MT to explore why soil compaction is the cornerstone of every successful hardscape project. They dive into the science behind compaction, the innovative tools Weber has developed to simplify the process, and actionable tips for contractors to ensure durable, long-lasting results.

Key topics covered in this episode include:

• The importance of compaction for structural integrity.
• Why moisture content is critical and how to test it.
• Recognizing when your soil is compacted enough to move on.
• Choosing the right compaction equipment for your project.
• The time-saving benefits of Weber’s compaction meter.

This episode is packed with practical insights to help contractors avoid costly mistakes, improve project efficiency, and deliver rock-solid results that stand the test of time. Don’t miss it!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified! Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

Follow us on:
Instagram: ⁠https://www.instagram.com/hardscaper_/⁠
Youtube: ⁠https://www.youtube.com/channel/UC3pBaFd-bkJEjTTBbfvgv0w⁠
Website: ⁠https://hardscaper.com/

Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to our On-Demand Section to check it out for free!

And the costs, they are a-changin’. How in the world are you supposed to give reliable bids to customers when the costs of materials are always changing? Do the math and be a good friend. That’s the advice Kevin Moore, Vice President and Chief Operating Officer at Carroll Landscaping and CLI Home Services Inc., gives. Being competitive doesn’t mean underselling the value of your products or services. It means finding creative ways to be transparent and honest without compromising the livelihood of your business. 

Join us as we discuss: 

• The difference between a bid and an estimate 
• How to (and why it’s important to) make friends with your clients 
• Selling from a point of strength 

To hear more of Kevin and Alex talking about running a successful business, check out their earlier conversation Project Management: Staying Ahead of Material   Shortages. Check out the Techo-Bloc Estimation Tool. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

This week on the Hardscape Growth podcast, we talk with Chad Kasten, a seasoned Senior Landscape Designer, as he shares his insights and experiences working with Weller Brothers.

Chad brings a wealth of knowledge to the table, having spent 14 years honing his craft and currently in his 8th season with the company. We delve into Weller Brothers' journey, from its status as a top landscape company in Sioux Falls to its recent expansion into Rochester, MN.

We explore the empowering culture built on trust and empowerment right from the beginning, enabling team members to take ownership of their work and contribute to the company's success.

Join us as we uncover the vibrant culture at Weller Brothers, where monthly breakfast celebrations, annual fiestas, golf outings, and Thunder Road adventures foster camaraderie and celebrate team achievements.

From career growth vision discussions to encouraging creativity and flexibility, Weller Brothers takes care of its people and seeks to uplift the entire industry. Chad recounts remarkable stories of team members who have embraced new roles and grown alongside the company, emphasizing the transformative impact of such opportunities.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode, we're with 5 guests from an exclusive panel discussion featuring industry leaders. The event, held at the PGA National Resort in Palm Beach, brought together top-tier tech pros from Canada and the United States. They discussed various aspects of running a successful landscaping business, covering challenges, workplace culture, productivity, and effective marketing and sales strategies. Charles Ciccarello, founder of Techo-Bloc, Paver Pete, director of Education, Mark Bradley, founder of LMN, Brad Stepehnson, CEO of New Castle Lawn and Landscape and Seth Wharton, owner of Get Mowtivated.

Key takeaways:

• Prioritize Your People
• Processes Drive Success
• Transparency Wins
• Budget for Success
• Measure What Matters
• Communicate Progress Simply
• Project Your Brand

Whether you're a business owner, leader, or aspiring entrepreneur in the landscaping industry, this episode is packed with valuable insights to help you navigate challenges and drive growth.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode of the Hardscape Growth podcast, we are thrilled to welcome Matt Daly, a distinguished expert in the realm of hardscape design.

Join us as we embark on a journey through the fascinating landscape of outdoor design, where we discover the delicate art of achieving hardscape excellence.

Matt shares his wealth of knowledge and experience, providing valuable insights and practical advice that will elevate your hardscape projects to new heights.

Here are a few key takeaways:

• balance between staying current with design trends and creating enduring outdoor spaces
• use of diverse materials and finishes to enhance your hardscape designs
• get to know your clients, become friends

Love Matt's designs? Check out Techo-Bloc's Designer's Tool Box for all the files you need for your favorite landscape design software!https://www.techo-bloc.com/support/resources/technical-resources/designers-toolbox

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Ten years ago, hardscaping was a tough industry to get into. But now anyone who has a knowledge of the trade and a passion for the work can perform in the   industry. 

On this episode of Hardscape Growth, I talk with Adam Santo, Owner of Lilley LLC, about coexisting with your competition, differentiating through personalized service, and doing what you love. 

We also talked about: 

• What led him to start his business at 23 
• How design is a differentiator for his business 
• Tackling fear and knowing your worth 
• How to determine pricing   
• His favorite hardscaping tools

Mentioned on the show: 

• Adam’s Instagram 
• Lilley LLC Website 
• Bartell Global 
• Techo-Bloc Sample Booklet Kit 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

How can a 3-man team pull off subbing for a company with 135 employees? By working smarter, not harder. And you do that by investing in the right   equipment. Our latest guest is Zak Key, a hardscape installer for his dad’s company, Key Landscape & Irrigation in Keene, NH. What makes Key Landscape so special is their focus and dedication to mechanically-installed permeable pavements. In 2020, their 3-person crew installed over 65,000 square feet of residential and commercial permeable pavements. Some projects saw them lay over 35 pallets per day! 

In this episode, we break down what equipment Zak’s crew uses and how to get the most out of it. The labor challenge is VERY REAL and smart contractors continuously evaluate ways to improve efficiency and productivity. This can be achieved by changing installation methods, using different materials and favoring the use of specialized equipment. Key Landscape does all of the above. 

We discuss: 

• How Zak’s 3-man operation manages to perform the work of a much larger organization (without being tired all the time!) 
• How to determine when and what equipment to invest in 
• How courses and certifications have helped Zak along the way. 

Check out these resources we mentioned during the podcast: 

• Zak’s Instagram which has lots of great videos of this equipment in action
• Pave Tool Innovator’s Vacu-Mobile Allrounder (the main machine we talk about in the episode) 
• How geogrid works in pavement to reduce base thickness 
• Learn about the 3 different base types for paver installation 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

Join us for an insightful episode as we delve into the significance of cash flow in running a thriving business. Our special guests are landscape business accounting specialists from Cycle CPA, here to share their expertise. In this episode, we'll uncover effective strategies for managing cash flow that can make or break your business. Learn how to navigate common pitfalls and gain valuable insights into optimizing your finances for long-term success. Key Takeaways: 1️⃣ Understand the crucial role of cash flow and its impact on your business's health. 2️⃣ Explore practical strategies for managing cash flow efficiently. 3️⃣ Identify common pitfalls to avoid when it comes to cash flow management. 4️⃣ Discover best practices for optimizing your finances and ensuring long-term success. 5️⃣ Gain insights from landscape business accounting specialists at Cycle CPA. Don't miss this enlightening conversation that will empower you to take control of your cash flow and achieve financial stability. Tune in now to gain the knowledge and tools necessary to thrive in your landscape business The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Click here to book your free consultation with Wes!

In this episode of the Hardscape Growth, we have our returning guest Weston from SynkedUp on the topic of salaries for owners! As we approach the end of 2023, many hardscape construction business owners are pondering the age-old question: Can I afford to give myself a raise next year? Well, today, we're about to pull back the curtain on this critical industry benchmark!

He's gathered data from hundreds of landscape construction companies across the USA and Canada. Our mission? To uncover just how much the average business owner pays themselves.

We tackle the two common pitfalls that owners often stumble into, exploring how they frequently miscalculate their estimates and fail to grasp their production capacity. Then, at the 4-minute mark, we break down the data into three distinct bands based on annual revenue.

As we journey through these salary bands, we'll discuss strategies for business success, growth, and the importance of documentation in solidifying your position in the industry. Tune in to "The Hardscape Growth Podcast" and get ready to gain invaluable insights into the world of hardscape construction business ownership. Your raise in 2024 might just depend on it!

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

YouTube & LinkedIn & TikTok, oh my! Today, there are so many different ways to promote your business online. For Sean Collinsgru, he focused on being   creative with his videos, marketing and patios. Since then they have paid unbelievable dividends and are not only streams of revenue, but a consistent stream of organic, qualified leads. On this episode of Hardscape Growth, I talk with Sean Collinsgru, owner and operator of Premier Outdoor Living. 

We covered: 

• Having a relentless pursuit of your vision when starting a business   
• Why turning down projects that weren’t his style was one of the best decisions 
• Selling jobs on unconventional platforms like LinkedIn and TikTok   

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

Finding the right candidates is always difficult. And if they’re family it can be even harder. But, it doesn’t mean it can’t work. The important thing for any manager or owner to consider as they try to step back, get the right people in the right spots, and begin to focus on the growth of the company is developing the right team. That’s why what Tony Zambito, Owner at Groupe Zamco, has to say is more important than ever. For Tony, he’s worked with families who have and haven’t always been the best fit. He’s also worked with brand new help that he didn’t think would be around more than a day, but years later are some of his most trusted. His advice? Never judge a book by its cover. On this episode of Hardscape Growth, growing your team thoughtfully and successfully. 

Join us as we discuss: 

• What to look for in a candidate 
• How to navigate working with family 
• Developing your team for the long haul 

Check out the full episode for Tony’s perspective on how to build the best team possible for the future of your company. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Justin Tal, owner of Creative Design and Maintenance, shares his journey from a maintenance company to a successful hardscaping business. He emphasizes the importance of communication with clients and implementing digital systems for project management. Justin discusses the significance of creating checklists and processes for efficient operations and scaling the business. He also highlights the role of financing in growing the business and the importance of a solid brand, website, and sales process. Justin concludes by emphasizing the value of targeting the right customers and analyzing marketing channels.

• Implement digital systems for communication and project management to improve efficiency and client satisfaction.

• Create checklists and processes to ensure consistency and streamline operations.

• Consider offering financing options to increase sales and attract more clients.

• Educate clients on the installation process and project costs to manage expectations and build trust.

• Target the right customers and analyze marketing channels to maximize the effectiveness of your advertising efforts.

You need to stop setting pricing based on your competitors. Instead, you need to set costs based on overhead. Because if you’re not job costing and constantly   improving your budgeting and estimates… It’s business suicide. That’s one thing our latest guest, Wes Zimmerman (@synkedup on Instagram) Co-Creator of the SynkedUP app and Marketing Director at Tussey Landscaping, has learned over the years and he wants to help put a stop to it — even going so far as to create an app to tackle the problem. He joins the show to share the secrets of budgeting, estimating and job costing the right way. 

What we talked about: 

• The importance of proper budgeting, estimating and job costing   
• How to establish a feedback loop of continuous improvement and accuracy in your bids 
• The new course and free budgeting and pricing template at Hardscaper.com 

Check out these resources we mentioned during the podcast: 

• The new Budgeting, Estimating and Job Costing Course 
• The SynkedUP app 
• Tussey Landscaping YouTube Channel. 

It’s awesome. Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

The Hardscape Growth podcast is back with a brand new season, and this time we're focusing on the Hardscaper High Five.

Hosted by Alex Cadieux from Techo-Bloc, this season will break down the five core values that every successful hardscaper needs to focus on. With a new framework and theme to help compartmentalize the information and make it easier to digest, listeners will learn from industry veterans who have been through the ups and downs, made mistakes, and achieved success.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to 2023 Hardscaper Showcase On-Demand to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

No matter how good you are in your field, you don’t know everything. But that’s OK — it means there is always more to learn. And one of the best ways is by   getting together with others and teaching each other. Today, I’m joined by the team behind the Hardscaper Showcase Case Study Project: Tony Zambito,   Brandon Taunton, Peter Wesholowski, and Tyler Walsh, who are always excited to learn from others at Showcase — and certainly learned from one another   taking on this challenging project. 

In this episode, we discuss: 

• Why everyone can’t wait for the Hardscaper Showcase and Summit events 
• The importance of building relationships with others in your field 
• The design considerations that went into the project 

And be sure to register for these upcoming events here. If you want to be the first to know about educational events coming up in your area, sign up for Hardscaper News.

Join us on this episode of Hardscape Growth, as we dive into the world of construction and project planning with Andrew Pepper, an industry expert from The Stone Depot. With years of experience in helping clients select the perfect materials for their projects, Andrew shares valuable insights on building strong relationships, maximizing showroom visits, and staying at the forefront of industry advancements.

A constant advocate for personal and professional growth, Andrew highlights the significance of continuous learning in the industry. He emphasizes that the most successful individuals are those who invest time and effort in expanding their knowledge and skills. Andrew explores the benefits of ongoing education and how it contributes to the ease of building strong relationships with contractors.

Here are some key points:

• Building Trust and Relationships
• Maximizing Showroom Visits
• Continuous Learning and Adaptability

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Becky Fidler (@beckyfidlerfitness on Instagram) joins me on the show to talk about her journey in the hardscape industry and the role that fitness and nutrition   play in the continuation of her career. Becky joined the hardscape industry in 2011 after deciding that desk jobs and low pay were not for her. She was seeking a career that would be more personally fulfilling and improve her ability to provide for her family. It’s no secret that the industry is a male-dominated one. It’s also one where, historically, brute strength and prior experience were absolute pre-requisites for the job. That’s what makes Becky’s story so special. In the beginning, she had never laid a paver and barely weighed more than some of the materials that she needed to handle. To say she wasn’t welcomed with open arms is an understatement. Her first weeks on the job were physically and mentally demanding as she tried her best but would feel like she was letting the crew down because she wasn’t good enough. Her lowest point may have been when she couldn’t even get a wheelbarrow up the ramp into the dumper and would need to wait for someone to help out. That’s when she doubled down. Committed to succeeding in the trade and being a valuable member of the team, she began to focus on physical fitness and nutrition. While working, she earned an Associate’s Degree as a Physical Fitness Specialist and became a Certified Personal Trainer, all with the intentions of becoming a better laborer on site. Today, Becky still finds herself on the job every day and helps with hiring and training of new team members. We wrap up the interview with helpful tips for improved mobility and health through proper stretching and dietary supplements.

In part 2 of this podcast episode, Adrian, Brad and Glenn discuss the importance of being agile to change in the hardscaping industry. They delve into the world of marketing, emphasizing the significance of branding and lead generation.

The guests stress the importance of knowing your numbers in order to stay competitive and profitable. Sales is also a major topic of discussion, with the guests reflecting on the challenges of closing sales during a potential recession and offering tips on how to overcome these challenges.

Alex wraps up the episode by reminding listeners of the things that can and cannot be controlled when running a business. This episode offers valuable insights and practical advice for hardscapers looking to thrive in a changing economy.

They discuss, branding vs lead generation, getting in front of the ideal clients by looking professional, knowing your numbers and the things you can and cannot control when running a business.

In 1993, Adrian started on the maintenance crew at Cedar Springs before occupying design and sales roles. Today, he is the owner and President of one of the most well-known and respected landscape companies in Ontario.

Brad started at New Castle in 2006 as a hardscape foreman and became an owner in 2014. He is also a Certified Behavioral Analysis Consultant, Small Business Coach and recently-certified Financial Coach.

For over 43 years, Glenn has been running Plantenance Landscape group with his partner. Their business has become one of the leading companies in the highly competitive Montreal market. Glenn played a key role in developing the latest Canadian Landscape Standards with CNLA/CSLA, and regularly contributes articles to various industry publications.

Here are some key takeaways:

1. Being agile to change is crucial for hardscapers to succeed in a changing economy.
2. Knowing your numbers is key to staying competitive and profitable in the industry.
3. Effective branding and lead generation are important for marketing in the hardscaping industry.
4. Closing sales during a potential recession can be challenging but there are tips to overcome this challenge.
5. Business owners need to understand what they can and cannot control when running a business.

Subscribe, give us a star rating on Spotify and leave us a comment on Apple Podcasts!

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Website: https://hardscaper.com/

It’s proven time and time again that one of the easiest ways to add value to your projects and your company is to include fire features. Plus, fire features are in high demand; they’re the number one outdoor living aspect that people search for online. 

On this episode of Hardscape Growth, I talk with Art Kunkle, VP of Sales at Warming Trends, about fire features in the outdoor industry and how they can benefit your hardscaping business. 

We also talked about: 

• How to show customers fire feature ROI. 
• How to install a fire feature and challenges to consider. 
• How to gauge the volume of fuel for a fire feature. 
• How to know what vents and ignition to use. 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Connect with Art on LinkedIn or email. Learn more at Techo Bloc’s educational site or in our support manual.

In this week's episode of the Hardscape Growth show, we have Mark Bradley, CEO of LMN Landscape Management Network, shares insights on building a successful contracting business in the green industry. He emphasizes the importance of focusing on revenue per man hour and explains how it can drive profitability. Bradley also discusses the challenges of diversification and the need for businesses to stay focused on their core expertise. He highlights the role of fear in hindering business growth and provides strategies for overcoming it. Additionally, he emphasizes the significance of marketing investment and the opportunities and challenges in the industry's current landscape. In this conversation, Mark Bradley discusses considerations for exiting a business and the various options available. He highlights the importance of understanding the factors that affect valuation, such as the type of work and revenue volume.

Key Takeaways

• Focus on revenue per man hour to drive profitability in the contracting business.
• Overcome fear by developing a clear financial plan and understanding your business's financials.
• Invest in marketing to attract the right customers and employees and continuously improve your business. When nearing the end of your career and considering an exit strategy, be aware of the different options available beyond industry consolidation and private equity.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Having good core values means company growth. A lot of times companies may think it is nice, helpful, or convenient to have a good company culture. That’s good and all, but do you trust your core values to help actually build the business? Brad Stephenson, Co-Owner, and Phil Neri, Designer, at New Castle Lawn & Landscape both began in entry-level positions and have worked their way up to their current roles. Their story isn’t all sunshine and roses, however. In 2018, with the H2B restrictions in place, they lost 25 employees and had to scramble to get things back on track. That year, they lost $350,000. 

Join us as we discuss: 

• Core values 
• Must-reads for company success 
• Getting the right people in the right seats 

Check out the full episode for a firsthand look at a company that grew from $400K to $10M. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome   to the first ever episode of Hardscape Growth. If you’re looking for a   podcast dedicated to the people that make the hardscape industry great, this   is the show for you. Every episode we’ll be talking to some of the business   leaders who are making waves in the hardscape industry. People who are   thinking outside the box. Leveraging Instagram to be the sole source of leads   for their business, or figuring out how to design projects so that you’re   minimizing man hours and saving the customer money. It’s all about who is   doing the cool things that are different from what everyone else is doing. If   you have an idea for a guest, or have a burning question that you’d love for   our host, Alex, to answer, reach out to podcast@hardscaper.com. Find this   interview and many more by subscribing to Hardscape Growth on Spotify, on   Apple Podcasts, or on our website.

In this week's episode on the Hardscape Growth, Seth Wharton, owner of Get Mowtivated shares insights into his landscaping business and the importance of maintenance services. He discusses the evolution of his company and the value of maintaining relationships with existing customers. Seth also talks about gathering information from customers, managing budgets, and navigating the permitting process. He shares the story of how he got the showcase project and highlights the importance of communication and building relationships with clients. Seth also discusses the challenges of scheduling and involving the team in estimating man hours. In this conversation, Seth Wharton discusses various strategies for improving efficiency and accuracy in job costing, including the use of templates and software. Seth shares his experience with analyzing profitability and making adjustments based on job costing data. He emphasizes the importance of tracking man hours and material costs to ensure accurate project estimates. Seth also highlights the significance of product knowledge and material selection in creating custom and long-lasting outdoor spaces. He discusses the benefits of working with industry experts and vendors to learn new construction methods and utilize innovative tools. Finally, Seth emphasizes the importance of taking care of clients and employees to build strong relationships and foster success in the industry.

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Be patient. It’s one of those things that is much easier said than done, especially if you’re a hardscaper working on a blistering hot day. This is when even the little things get you: spilling coffee, looking for tools, orders arriving a few minutes late. It’s so easy to forget about your progress and remind yourself to be patient, so today we’re dedicating this episode of Hardscape Growth to patience. 

What we talked about: 

• The build-up of all the little things that go wrong 
• The value in breaking down our frustrations 
• Trusting the process: DIY vs. patience and delegation 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

What do your customers say about you when you’re not around? What do your employees say? Building and maintaining your company brand is more than   chance. It’s about creating an honest, caring, and direct line of communication and expectations. Your customers should know what to expect like what they’re going to pay. And the people who work for you should know that you’ve got their back. In landscaping, an aging employee needs to know there is a career path forward as much as a young person on day one needs to feel treated like more than just a spare shovel. Anyway, that’s what Adrian Bartels, President of Cedar Springs Landscape Group, says. That all comes down to training. Training a customer’s expectations and training your team to keep the grandiose portrait in your vantage. 

Join us as we discuss: 

• Training and keeping your people 
• Career benefits and perks 
• Building a farm system for leadership 

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this week's episode, Alex shares his insights from the book: The Amazon Management System written by by Ram Charan and Julia Yang.

What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level.

The book is broken down into 6 learning blocks:

1. Customer-Obsessed Business Model
2. Continuous Bar-Raising Talent Pool
3. AI-Powered Data & Metrics System
4. Ground-Breaking Invention Machine
5. High-Velocity & High-Quality Decision-Making
6. A forever Day 1 culture

Alex also shares what their 14 leadership principles are:

1. Customer obsession
2. Ownership
3. Invent and simplify
4. Are Right, a Lot
5. Learn and be curious
6. Hire and Develop the Best
7. Insist on the Highest Standards
8. Think Big
9. Bias for Action
10. Frugality
11. Earn Trust
12. Dive Deep
13. Have Backbone; Disagree and Commit
14. Deliver Results

So there you have it. Have a listen and see how these building blocks and leadership principles can be applied in your own business.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Lawson shares his journey of starting and growing his hardscaping business, Greystone Hardscapes. He discusses the challenges of being a white collar guy in a blue collar industry and the importance of financial literacy and software implementation. Lawson also talks about the growth of his business and the adjustments he made to improve efficiency and profitability. Lawson shares his journey of transitioning to a three-man crew and managing overhead costs. He discusses the importance of making tough decisions and shifting his focus to sales. Lawson emphasizes the significance of mentors and building a network of advisors. He highlights the value of surrounding oneself with the right people and setting lofty goals. Lawson also emphasizes the importance of transparency and team collaboration, as well as rewarding performance and driving the ship.

Key Takeaways

• Starting a business in a new industry requires learning and adapting to new skills and knowledge.
• Building a strong team and delegating tasks is crucial for business growth and efficiency.
• Financial literacy and proper software implementation are essential for managing and growing a business.
• Making adjustments and setting goals based on past experiences and data can lead to improved profitability and success.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode, we sit down with Marcus Celiano, a young entrepreneur and founder of Golden Wolf Landscape & Design. Marcus shares his journey of starting his own business and the role that his mentor has played in his success.

Marcus highlights how his mentor has helped him develop strong systems and processes, as well as good business sense and leadership abilities. He shares a specific example of how his mentor coached him through the intimidating process of presenting a 6-figure change order to a client for a large segmental retaining wall project. With his mentor's guidance, Marcus was able to successfully negotiate the change order and satisfy his client.

Listeners will gain insights into the importance of mentorship and how it can benefit young entrepreneurs, as well as learn about the challenges and rewards of starting a business in the landscape and design industry. Tune in to this inspiring episode to hear more about Marcus Celiano's journey and the power of mentorship in building a successful business.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

In this episode of the Hardscape Growth Podcast, we sit down with Patrick McGrath, the owner of VB Patios and RVA Patios, to uncover the secrets of transitioning your hardscape business from a high-volume operation to one that thrives in the high-end market.

Here are some key takeaways:

• Balancing Volume and Quality
• Managing Client Expectations
• Collaboration and Value

This episode offers a wealth of knowledge and practical tips for hardscape entrepreneurs aspiring to elevate their business to the high-end level, providing a roadmap for sustainable growth and success.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

You can’t accomplish anything worthwhile without taking risks. In this world, it’s the innovators and the risk-takers who come out on top. After only two years in business, Alex Mewshaw and Daniel Hoff, from Oasis Landscape Group, have accomplished more than many who have been in the game for far longer. In this episode, they stop by to share some things they’ve learned about growing and scaling a company and pushing past their comfort zone. 

What we talked about: 

• Taking the risk of investing in shiny new equipment 
• How a polished brand attracts potential clients AND top talent 
• Why free consultations are bogus 
• Taking the leap and tackling something you’ve never done 
• How joining private Facebook groups helps your business grow 

Check out: Oasis Landscape Group on Instagram Alex’s YouTube channel 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website. 

Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

How often do you speak with your team throughout the course of a project? Sure, at the beginning of the day, everyone is on the same page… But if you’re not   checking in, gradually the plans can start to drift apart. Today, I’m joined again by the team behind the Hardscaper Showcase Case Study Project: Tony   Zambito, Brandon Taunton, Peter Wesholowski, and Tyler Walsh, who discuss the challenges and lessons that came with designing and building the feature-rich   project that will be the focus of the 2022 Hardscaper Showcase and Summit events. We get into why being involved in this project was so important, some of the design considerations and how they impacted the build. 

We discuss: 

• The difficulties that come with new tools and working in such a small space 
• What the team would do differently if they had to do it again 
• The importance of organization and communication to the success of any project 

And be sure to register for these upcoming events here.

It’s easy to do things the way you’ve always done them. But that’s not always a recipe for growth. Especially when you’re not taking into account the newest,   most effective (and most comfortable!) equipment. And let’s not forget about using state of the art software like Trimble Earthworks, designed to make sure the job only gets done as many times as is necessary: once. Listen in as Jeremy Swihart, Owner at J Squared Outdoor Living and Lighting shares his best tips for not only cutting labor costs, but growing his business at the same time. 

Join us as we discuss: 

• Using equipment to lower labor costs 
• Hiring the right employees to grow your business 
• Using tilt rotators to maximize equipment’s output 
• Using Grade Control software to reduce labor on site 
• Building and making equipment to be more efficient   
• Having a good relationship with your equipment dealer to reduce downtime 
• Using project management software to communicate project information with employees 

Check out the full episode for Jeremy’s first-hand experience using these pieces of equipment and software to learn about how they’ve transformed his business. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, we have Trevor Chase, a product application specialist from Caterpillar, who shares his unique perspective on the hardscape industry. Trevor's journey from operator to the sales team and now a product specialist has provided him with invaluable insights into the ever-evolving landscape of hardscape construction.

Join us as Trevor discusses the changing face of the industry, addressing skilled labor shortages and providing strategies for maximizing the potential of the equipment we own. His experience and expertise shed light on how hardscape businesses can adapt and thrive in these dynamic times.

But that's not all – we also delve into Caterpillar's latest innovations, the CTL 255 and 265. Trevor details how these cutting-edge machines offer unmatched power, performance, and comfort, transforming the way hardscape professionals approach their work.

Discover the significance of the torque curve and learn about Caterpillar's pioneering approach to equipment tuning. Trevor shares how the CTL 255 and 265 are versatile, with a wide array of attachments available to suit various hardscape needs.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [⁠https://hardscaper.com/2023-virtual-showcase/⁠] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our ⁠Facebook⁠ or ⁠Instagram⁠ page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at ⁠podcast@hardscaper.com⁠ or send us a DM on Instagram ⁠@hardscaper_

Courtney Schild is the president of Dutch Barn Landscaping and Pools in New Lenox, IL. He acquired the company in 2018 after founding his own landscape company a few years earlier. He joined us on the show to talk about how he’s addressed the two biggest issues plaguing the industry today: material and labor   shortages. For both, his solution has been simple. Be proactive. We started the conversation with how he goes about stocking inventory to supply his projects. How that has helps his operations run smoothly and what implications inventory and inventory management have on his business. We looked at the steps he took to build a plan and how he executes it. We ended the conversation talking about his approach to hiring, training and retaining people. He’s not afraid to get   the best talent available, even if they don’t have industry experience, because he’s willing to invest time and resources into them. His belief: investing in them now will pay larger dividends later. 

Referenced in this episode: Investing time in training your teams with tools like Hardscaper.com