Hack Your Own PR (Odette Barry)
Explore every episode of Hack Your Own PR
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 24 Oct 2022 | How Hareta McMullin ‘hacked’ over 20 media mentions | Ep 55 | 00:42:27 | |
Hareta McMullin is a leadership mentor and employee experience strategist who has been featured in over 22 media mentions since graduating from the Hack Your Own PR program. She is the founder of Third Space People and has a firm vision of shaking up the way we think and feel about HR. She helps businesses create epic places to work, by developing confident leaders and reimagining the employee experience. Since kicking off her DIY PR, Hareta has featured Sydney Morning Herald, Smart Company, Women's Agenda, Australian Financial Review and HRD Magazine. Find Hareta online Find Odette Barry online | |||
| 20 Apr 2023 | Singapore Series: Exploring the world of food and luxury travel media with Chris Dwyer | Ep 69 | 00:36:23 | |
Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media. During our conversation, Chris shares his perspective on the media landscape in Hong Kong and gives us a glimpse into what he's excited to write about in 2023. He also emphasises the importance of effective communication and building strong relationships in the media industry (hint: he’s a total fan of a phone chat). Tune in to this episode to discover more about the world of food and luxury travel media, and gain valuable insights from Chris Dwyer's experience and expertise. Find Chris Dywer online:
Find Lynda Williams online: | |||
| 13 Feb 2024 | Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90 | 00:53:11 | |
In this episode of the Big Ideas Miniseries we’re putting our big ideas to work!
Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine’s newly launched contributor portal.
Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of your story, how to create ‘clickability’ and the importance of storytelling to sell your ideas.
If you’re breaking new ground, have big ideas that need to be shared with senior leaders, CEOs and those that aspire to leadership - this episode is going to be a goodie for you.
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
You can check out The CEO Magazine’s contributor portal here: https://contentportal.theceomagazine.net/
Find Odette Barry Online https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Find Jodie Darlington Online | |||
| 13 Nov 2022 | How to pitch a story to Country Style with Hannah James | Ep 57 | 00:52:50 | |
Hannah James is the deputy editor of Country Style magazine in Australia Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation. Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine. She generously walks us through some of the regular features, from the profiles, the shopping pages and the homes and gardens that we know and love Country Style for. If you’re a regional or rural business and want to score a feature in this highly covetable magazine, get your pen and paper ready, coz it’s loaded to the brim! Find Hannah James online
Find Odette Barry online | |||
| 25 Oct 2022 | Singapore Series: Jo Upcraft on the PR secrets small businesses need to master | Ep 56 | 00:34:22 | |
With over 20 years of experience editing and writing content for international women’s magazines, newspaper supplements and digital platforms in London, Dubai and Asia Jo Upcraft is the seasoned journalist every small business trying to leverage their brand in the media needs to hear from. Today, Jo is the Communications Manager at ANZA (The Australian and New Zealand Association in Singapore), and the editor of ANZA magazine and digital. Her role includes providing communications for the business, editing the bi-monthly mag, writing and overseeing content across all digital platforms including the website and social media, and preparing advertising and marketing collateral for ANZA events. In this episode Jo reminisces of starting her career when researching a story looked like sitting in a library for hours searching through piles of books, and stresses the value of knowing your publication and audience before pitching to a journalist. Find Jo Upcraft online Find Lynda Williams online | |||
| 30 May 2023 | Building an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73 | 00:44:41 | |
Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you’re not already following Anaita on TikTok and IG…you’re doing your business a disservice.
Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet
Fina Anaita online https://www.tiktok.com/@sellanythingonline https://www.instagram.com/sellanythingonline https://www.instagram.com/hero.packaging/?hl=en
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 21 Apr 2021 | How publicity works in the book world with Isabelle O’Brien (Allen & Unwin) | Ep 32 | 00:49:09 | |
So you wrote a book - amazing. But the work’s not done yet. How do you get people to write about YOU and what you created? Publicity for books is a topic that Isabelle O’Brien of Allen & Unwin knows inside and out. Despite swearing she would never go into PR, thanks to her mum’s own career as a book publicist, today Isabelle is the Publicity Manager at Australia’s largest independent publishing house. I couldn’t wait to hear what this smart cookie had to say about getting media coverage for books, after I worked on the launch of the Farmer cookbook in 2018, a book that portrayed life for Australia’s farmers and also raised money for those living in drought. Having never worked on a book publicity campaign prior to farmer, I knew I got bluddy lucky with the incredible coverage I secured (it really pays to have a great product!).
In this episode Isabelle talks about the ingredients that go into an excellent book pitch, how far out she starts talking to media, and what her process is for researching which outlets might be interested in a book (hint: there’s a bit of social media stalking that goes on here!).
Isabelle also shares her advice for authors feeling nervous about media and introduced me to the term “bookstagrammer”, which sounds like the most fun job in the world but also a super valuable source of influencer love for authors out there.
Find Isabelle online https://www.instagram.com/isabelleobrien__/
Find Odette Barry online | |||
| 17 Jul 2020 | Tiddas 4 Tiddas host, Marlee Silva on mob, storytelling and the media landscape in light of Black Lives Matter | Ep 10 | 01:09:27 | |
Recently I’ve been reading, listening, and exploring the platforms and voices of Aboriginal and Torres Strait Islander creators and which led me to the Tiddas 4 Tiddas podcast. Marlee Silva is a 24-year-old Gamilaroi and Dunghutti woman. She is a storyteller, the host of two podcasts, Tiddas 4 Tiddas and Always Was, Always Will Be, and first-time author of ‘My tidda, my sister: stories of Australia’s first women’ set to be released in September. Marlee is electric, can talk underwater, and has interviewed some of the most incredible Aboriginal and Torres Strait Islander women across her Instagram and podcast platforms. She has a knack for finding the hidden gems and elevating their voices. Collaborating with her sister, Marlee and her sister Keely have amassed a digital audience of over 70k avid fans. As many non-indigenous Australians come to terms with our history triggered by the wake of George Flloyd’s death, Marlee offers some insights into the importance of acknowledgment of country, talking about mob, and how the media landscape can adapt to be more inclusive. If you’re not already, I know you’ll be a Tiddas 4 Tiddas subscriber by the end of this podcast, and you’ll no doubt have nabbed yourself a preorder of Marlee’s book via Booktopia. Find Odette Barry online https://instagram.com/odetteandco Connect with Marlee Silva https://www.instagram.com/marlee.silva/?hl=en https://www.instagram.com/tiddas4tiddas/?hl=en
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| 16 Oct 2022 | Singapore Series: How to pitch to Michelin Guide with Debbie Yong | Ep 54 | 00:40:39 | |
Hospitality operators, chefs and restaurateurs get excited, this chat is for you. Today we’re going to be talking about one of my favourite topics and indeed, one of Singapore's favourite topics, food. Introducing a household name in the Singapore food media industry Debbie Yong, a widely travelled journalist and digital content strategist with more than 15 years of experience in print and digital media including Time magazine, BBC monitoring and The Business Times. Now editorial director at Michelin Guide Asia and Middle East since 2019, Debbie orchestrates the brands daily digital content that we know and love. The Michelin Guide is the leading publication of who is who in the hospitality industry in Asia, the brand’s curiosity and expertise unveil and promote the ability and personality of talented chefs, whose restaurants they discover for the benefit of their readers. In our conversation, we gain behind the scenes insight as Debbie breaks down the best way to pitch a story to her and what it takes to make headlines in the Michelin Guide digital magazine. Debbie is always on the lookout for new chef profiles and stand out ingredient features that will keep the fiery passion and excitement of the Michelin guide alive all year round! Find Debbie Yong online
Find Lynda Williams online | |||
| 26 May 2020 | Made in paradise, meet Paradiso magazine | Ep 9 | 01:10:39 | |
Paradiso is a free creative and independently published bi-monthly magazine, made locally with ten thousand copies delivered across the Byron Shire and beyond.
Share the podcast on Instagram | |||
| 07 Aug 2023 | How to pitch to Mark Bouris’ The Mentor podcast | Ep 78 | 01:02:13 | |
It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris’ podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work. As executive producer of these top-ranking podcasts, it’s Jess’ role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark’s unwieldy and oftentimes off-script approach to interviews. If you’re an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie.
Find her online https://www.linkedin.com/in/jessica-smalley/ https://podcasts.apple.com/au/podcast/the-mentor-with-mark-bouris/id981791133
Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr | |||
| 15 Jul 2024 | The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100 | 00:36:39 | |
Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you’ll find at the helm of a glossy mag - and she’s back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales.
In September last year, Georgie took on the prestigious role leading the vision and team as editor of Marie Claire. As you’ll hear in this episode, she’s keen to use her platform to campaign for better outcomes around gendered violence, neuro inclusivity and inspire the next generation of change makers.
Speaking of change makers, Georgie touches on the Marie Claire woman of the year awards, which are an incredible celebration of women doing incredible things in our community.
If you’re a woman championing social issues, driving change in your industry or who is looked towards as a pioneer or leader, this episode is for you.
Find Odette Barry online: https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Find Georgie Abay online: | |||
| 01 May 2024 | How to get your brand featured in Forbes Australia’s News and Life section | Ep 94 | 00:30:44 | |
Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily.
The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as he’s tackling a slower, deeper style of journalism, that allows him and the team to interrogate issues in the business ecosystem with more time - and perhaps a little more finesse.
With new content series coming out on video, a new membership for women, and a deeper focus on the female-led startup ecosystem, Sam walks us through what the Forbes readership get excited about, and how to win a pitch with him.
If you’re a startup innovating and changing the way things are done, or a thought leader with incredible industry insights to share, this episode will help you understand how to score a feature or contributor seat at the Forbes Australia table.
Find Samuel Hussey online: https://www.linkedin.com/in/samuel-hussey-b59b1b8a/ https://www.instagram.com/samuel__hussey/
Find Odette Barry online https://www.odetteandco.com.au/authority-brand | |||
| 11 Sep 2023 | How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81 | 01:00:10 | |
In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.
My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.
Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia’s iconic brands.
This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business.
In this delightful episode Fiona chats through the content pillars, audience profile, and what she’s looking for in a pitch - hint: lean into the messy real human side of business.
If you’re a founder looking to get in front of more founders - or if you’re looking for a bluddy lovely chinwag, you will enjoy this episode.
https://www.instagram.com/mydailybusiness_/ https://open.spotify.com/show/5FO8yii8JufRvMLOU0h05E?si=86e30544814f4392 | |||
| 03 Aug 2020 | Everything you need to know about regional TV with Nine's Sarah Lawrence | Ep 14 | 00:40:49 | |
Sarah Lawrence LOVES her job. From courtroom trials to burglaries, with the occasional (possibly) haunted house thrown in, Sarah's day as a senior journalist with Nine's Central Victoria bureau is fast-moving, varied and, as you'd imagine, a wee bit crazy with all those deadlines. | |||
| 01 Sep 2020 | Hello May editor Sophie Lord on rejecting the norm | Ep 17 | 00:48:36 | |
Sophie Lord is a good human. Truly her values run deep and one of the most lovely things about this beautiful human is that she doesn’t shout from the rooftops about all the awesome things she does, instead, she just makes value judgments and strives to be better than she has had shown to her in her career as Art Director for the likes of Bauer Media and Pacific Magazines. | |||
| 27 Mar 2023 | How to pitch to Marie Claire with Nicky Briger | Ep 66 | 01:02:21 | |
If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR. Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen. Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all while also profiling high gloss beautiful fashion and glamour. In 1995 Nicky actually helped to launch Marie Claire into the Australian market. Now, she has a celebrated career working across News Corp titles, and many of Australia's high profile daily, weekly and monthly publications. Nicky walks us through exactly what makes Marie Claire’s readers tick, the DNA of the magazine, the print and digital touch points. She also chats through who's who in the zoo. So if you are an emerging business or you're working with an emerging brand, you’ll want to stick around for this episode as Nicky tells us how you can get your foot in the door.
Find Nicky Briger online https://www.instagram.com/nickybriger https://www.linkedin.com/in/nicky-briger
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 27 Aug 2020 | Behind the scenes with Body + Soul’s digital editor Alison Izzo | Ep 16 | 00:56:22 | |
Alison Izzo's CV reads like a dream for anyone who loves glossy women's magazines. From Harper's Bazaar and Elle to Cosmopolitan, Dolly and Cleo, Alison has worked at some of Australia's best loved titles doing everything from fashion styling to managing huge digital footprints that attract millions of eyeballs each week. Alison's current role as digital editor at body + soul has her overseeing the respected health and fitness publication's online presence, including producing and co-hosting the Healthy-ish podcast. Alison joined me recently to talk about the women that body + soul speaks to with its content, what she's looking for in health and fitness pitches, and what makes her tick as an editor. She spelled out for us why she's so interested in hypercurrent trends and how to take advantage of these when you're pitching stories, including why you need to do keyword analysis. Plus she talks about video and why it's a super important area for body + soul's content strategy. It's a jam-packed episode full of insights into one of Australia's best health and fitness publications.
Find Alison on Instagram https://www.instagram.com/ali__izzo/
Find Odette Barry online | |||
| 30 Sep 2020 | How to pitch to Smart Company with Eloise Keating | Ep 21 | 00:49:58 | |
Eloise Keating is the editor of SmartCompany and along with a small but mighty editorial team, this niche business publication has become one of the most engaging, useful, and practical resources for small business owners.
Eloise shares her tips to secure headline coverage with Smart Company including what not to include in a subject line, who the editorial team specifically want to feature and speak to within the business landscape, how Smart Company plans it’s content and it’s workday including the daily brainstorming meeting to plan out the day’s content.
We talk about how to secure an opinion editorial and what she’s looking for in expert contributed content and also, discuss through the essential element of advertising and diversification of revenue streams in the current media climate. If you want to build your reputation and brand within the business community, Smart Company is the place to flex your thought leadership.
This episode will give you everything you need to know if you’re planning to pitch to Smart Company, and Eloise kindly shares the email address to put your story in front of the entire editorial team.
Find Eloise online https://www.linkedin.com/in/eloise-keating-78549858/
Find Odette Barry online | |||
| 03 Apr 2024 | How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92 | 00:50:04 | |
Meet Nicole Maycroft, the PR & Communications Manager at Kic.
Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events.
We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me’ toxic messaging that the health and wellness industry communicates.
Nicole tells about the importance of working with brands and publications that share a like-minded audience who align with your mission and why you should always follow up your initial pitch with a new story angle - it might just be the one that lands you top-tier coverage!
Stick around to learn how this iconic brand has successfully landed thousands of media mentions and prestigious partnerships and how you can adopt elements of Kic’s PR strategy in your own business. | |||
| 14 Nov 2022 | How to pitch to Women’s Weekly with Paige Victoria Leigh | Ep 58 | 00:54:36 | |
Ever wondered what it takes to get your products in some of the most iconic magazines in Australia? Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn’t stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine. As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly delivers the news and current affairs with a human touch, through a woman's lens. An absolute coffee table necessity, The Women’s Weekly delivers a unique combination of real-life stories, fashion, beauty, health, celebrity, craft, royals, and recipes. In this episode, Paige lets us take a peek behind the curtain of how she plans and coordinates the shoots for WW’s pages, including the who’s who and etiquette on set, how she picks products for fashion pages, and her advice on the must haves in a pitch that lands in her inbox. Tune in to discover how to ace your next product pitch as we dig deep into the do’s and don'ts of all things fashion media. Find Paige online Find Odette Barry online | |||
| 03 Aug 2020 | Meet the new face of regional publishing, Kimberley Furness of Oak Magazine | Ep 13 | 00:48:56 | |
Kimberley Furness is the founder and editor of Oak Magazine, a quarterly print publication that shines a light on regional and rural stories around Australia. | |||
| 28 Apr 2020 | Managing celebrity talent and building a flourishing PR career with Angela Ceberano | Ep 5 | 00:56:28 | |
Ever dreamed of working in celebrity PR or starting your own PR agency? In this episode, I had the pleasure of interviewing Angela Ceberano the insanely talented founder of Flourish PR, a creative communications agency, who works with some of the biggest brands and celebrities in Australia. She is an all-round delightful human as you will very soon hear. In this episode, Ange shares a little about her extensive career as the national publicist for Sony Music and talks through how she took the leap into running her own PR agency – and winning celebrity clients like Olivia Newton-John, Guy Sebastian and…The Backstreet Boys – hello!? Ange shares some valuable advice for young publicists and the delight she experiences in the collaborative success that can be found when you work with a journalist to find the perfect news angle In this episode we cover
We’ve got a little freebie that outlines Ange’s key steps to PR success as shared in this episode. If you would like to download a copy – please jump over to my website. www.odetteandco.com.au/episode5 You can find Angela at www.instagram.com/flourish_pr/ and www.instagram.com/angelaceberano/ and that infamous YouTube at www.youtube.com/channel/UCAmJdnHwfT_WNIKI7TI0UUg Follow my podcast news on www.instagram.com/hackyourownPR/ www.instagram.com/odetteandco/ For more about your host, Odette Barry or the 9 week PR program visit: | |||
| 26 Jun 2024 | How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99 | 00:38:20 | |
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class.
Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap.
I invited Steve to the podcast because I have seen his name everywhere. From ARF, news.com.au, Sky News, The Project, you name it - he’s been featured there. With over 40k followers on Linkedin, and a hungry audience of travellers looking to stretch out their leggies, I’m not surprised that he’s so well loved by media.
Now, Steve is a bit of the dream when it comes to PR - this guy has never ever pitched a media story or paid for a publicist. Instead journalists and producers are often chasing him for comment.
Why? Because he’s always providing tips and hacks to help other folks fly flat at a fraction of the price - his website suggests for us business owners - you could be flying 2x per year business class…so why wouldn’t you check him out.
In our discussion, Steve shares unconventional marketing tactics that are perfect for startups, how he’s navigated the media and halo effect for the iflyflat brand.
Find Steve online: https://www.iflyflat.com.au/why-use-points https://www.linkedin.com/in/stevenhui/ https://www.instagram.com/iflyflat/
Find Odette Barry online: https://www.odetteandco.com.au/authority-brand | |||
| 19 May 2020 | Writing for Millenials with deputy editor of Wild, Charlie Hale | Ep 8 | 00:49:40 | |
Charlie Hale is an English-born journalist based in Sydney, where she writes about a plethora of things women care about - from pasta to politics and everything in between. She is currently the Deputy Editor of WellBeing, WILD, and EatWell magazines. So you can imagine her plate is rather full. For this discussion, we jumped headfirst into WILD - the reasonably new print mag published by Universal Media Co, and little sister to Wellbeing magazine. The stunning little mag is born out of Byron Bay where editor Kate Duncan resides and you can feel it in the pages. it's brought to life for the curious – the belief shakers, paradigm shifters and paradise creators. The mag covers those topics that are swirling around friendship circles, at book clubs, at the pub, and around slow-cooked feasts of sustainably farmed produce. Charlie shares a peek behind the scenes of pulling this beautiful magazine together, the planning, strategy, and coordination along with some of her tips for working around your flow.
Find Charlie online https://www.instagram.com/charliehale1/ https://www.instagram.com/wellbeing_wild/ Share the podcast on Instagram https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 08 Jun 2021 | How to pitch to your local paper | David Kirkpatrick, The Northern Star | Ep 35 | 00:51:56 | |
Outside of the big-name media outlets, there are dozens of local news agencies that tell the stories of their local communities. David Kirkpatrick is editor-in-chief of my own local news source, The Northern Star, which has been in business reporting on the happenings of the Northern Rivers in New South Wales for a whopping 145 years. He’s been doing his thing as a journalist and, briefly, a publicist for 34 years.
Those of us living in rural and regional areas know local news outlets are a vital part of the community.
But they’re also a valuable place for small businesses and local entrepreneurs to earn some media coverage that directly reaches a local audience. Make them a part of your media strategy and you’re in for some PR gold.
So what makes David Kirkpatrick’s ears prick up as an editor?
He shared with me the value of a great subject line to catch the eye of busy journalists, the ideal length of a press release and why he doesn’t mind a bit of persistence - as long as you’re not pushy!
Listen to the episode to hear how to walk that line, plus get the list of six “passion areas” that The Northern Star know its readers love.
Find David Kirkpatrick online https://twitter.com/northern_star_
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 05 Nov 2020 | How to pitch to Strong Fitness Magazine Australia with Katelyn Swallow | Ep 23 | 00:38:34 | |
Katelyn Swallow is the editor in chief of the Australian Strong Fitness Magazine - part of the global Strong franchise. Strong Fitness is a digital and print publication, that provides evidence-based training and nutrition advice to Australian women between the ages of 20-50 years of age. As Katelyn shares in this episode, it’s all about evidence for Strong Fitness - they’re looking for the research and data to back up their stories. Katelyn walks us through everything she’s looking for in a pitch whether you’re pitching for a cover shoot, you’ve got a product or if you’re looking to becoming a contributor. She talks us through the purpose, the key communication pillars and what it takes to win her over whether you’re a publicist, writer or small business pitching a story. Find Katelyn online https://www.linkedin.com/in/katelyn-swallow-11b9a074/ https://instagram.com/strongfitnessmag_au https://www.strongfitnessmag.com.au/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 19 Apr 2022 | Popping the joggers on with Abbey Stuart, one of Australia’s top PRs | Ep 41 | 00:52:15 | |
Everyone needs a sprinkle of Abbey Stuart when they enter the PR industry. She’s a dynamo with confidence, conviction and creativity in spades. It was this drive and determination that had her cold calling The Nine Network for a job at the tender age of 21. Abbey has packed a lot into her four years as a communications professional. At The Nine Network she was the publicist for Getaway and also drove publicity for Married at First Sight, The Block, Ninja Warrior and Love Island Australia. In her current role as an Account Director at Sabio, she’s led countless campaigns across the consumer, hospitality, tourism, not for profit, tech and medtech sectors. Oh, and she recently took home an award at the 2021 PRIA Golden Target Awards, winning bronze in the Emerging Leader of The Year category. We covered A LOT of territory in today’s chat from how to break in and stand out in the industry to damage control when you’ve burnt your bridges with an important journalist. Plus, as someone that, to use Abbey's own analogy, ‘isn’t afraid to pop her joggers on’, she lets us in on her shoe of choice for any self-respecting PR professional. If you’re a PR newbie or you’re just as obsessed with the wide world of PR as we are, you’ll love this episode. Available in all good poddy places. Find Odette Barry online | |||
| 12 Jul 2023 | How to pitch to Broadsheet with Alice Jeffery | Ep 77 | 00:59:19 | |
Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.
As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.
Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.
In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.
If you’re a fashion or lifestyle brand, or even a restaurant you’ll want to tune in to hear Alice’s expert advice on how to land in the cult-following pages of Broadsheet.
Find Alice Jeffery online: https://www.linkedin.com/in/alice-jeffery/ https://www.instagram.com/alicejanejeffery/
Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr | |||
| 09 Feb 2023 | A look Inside the largest women's podcast network in the world with Lize Ratliff | Ep 60 | 00:39:40 | |
Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that’s a word…) wave was approaching. With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world. I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia. Despite her enormous responsibilities, Lize will always remain part of the creative process, or as she likes to put it, still able to ‘make the things’ whilst fulfilling her management role. Lucky for us she doesn’t skimp on any details, Lize walks us through Mamamia's creative process and how new podcasts are created through to the daily management of the shows. You’ll want to hang around as Lize lets us in on her vetting process when she’s on the hunt for podcast talent and what makes an amazing pitch (no generic pitches ploise’).
Find Lize Ratliff online ● https://www.linkedin.com/in/elissa-ratliff-audio/ Find Odette Barry online | |||
| 24 Apr 2024 | How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93 | 00:45:21 | |
This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda.
Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month.
Tarla shares insights into Women’s Agenda’s demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories.
Tarla speaks on the importance of understanding what Women’s Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication’s content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence.
We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources.
You’ll get actionable steps to pitch successfully to Women’s Agenda and how offering yourself as a contributor and a feature differs. Hint: it’s all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience’s interests.
So, if you’re ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women’s Agenda, you’ll want to tune in.
Find Odette Barry online https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Find Tarla Lambert online https://www.instagram.com/tarlalambert/ | |||
| 24 Apr 2022 | How to pitch to Graziher with Victoria Carey | Ep 42 | 00:43:01 | |
Victoria Carey is a celebrated award-winning editor who has seen it all at the helm of some of Australias most loved magazine titles. As many have said, Victoria Carey is nothing short of a publishing powerhouse time as editor-in-chief of both Country Style and Vogue Living. In an era plagued by magazine titles closing and subscriptions dwindling, Victoria Carey revitalised and modernised Country Style to the point that it bucked the trend in the print world. Over the course of her leadership Country Style boasted the most stable and still increasing audited circulation, substantial readership increases, and unique positioning that celebrates the totality of Australian life. Today, Victoria works alongside Claire Dunne as the editorial helm of Graziher, sharing the stories of women who know and love the land. with a drive to connect the community through authentic and finely crafted stories. With an estimated one-third of Australian women living in rural and regional communities there is a deep well of beautiful stories to be told, in this episode Victoria shares a behind the scenes look at what it takes to capture, collate and deliver each edition of Graziher. In our conversation, we gain behind the scenes insight as Victoria breaks down key sections and details the significance of these pillars to produce relevant and high-quality content. When it comes to pitching a successful story, there’s no doubt that Victoria has the answers. In this episode, she reveals the secret to securing one of four cover stories at Graziher, the difference exclusive imagery can make and the common mistake to avoid before sending a pitch. Victoria is always on the hunt for the next big story. Tune in to discover the golden rules that will land your pitch in the next publication of Graziher. Find Odette Barry online | |||
| 12 May 2020 | Creating a street press and pitching to One Wild Ride with Pru Chapman | Ep 7 | 00:40:14 | |
Pru Chapman is the founder of The Owners Collective, somewhat of a small business MBA / unicorn factory, that truly knows how to add rocket fuel to business. In 2019, she experimented her way into a creative pursuit, a free wilding, curiously probing podcast, One Wild Ride, And then, amidst the chaos of coronavirus, she took a step out, in true Pru fashion and launched her print magazine. In this podcast Pru takes us behind the scenes into planning and producing a magazine and shares a little about her grassroots distribution strategy to launch the mag and how it got completely side swiped by the lockdown. Today we dive in to a meandering chat with a dear friend and fabulous storyteller, let’s jump in. Find Pru online https://instagram.com/onewildride_ https://instagram.com/ownerscollective Share the podcast on Instagram https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 12 May 2024 | How to ignite change and amplify social issues by pitching to the media | Ep 95 | 00:47:19 | |
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age.
With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter.
In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances.
In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry.
From the ‘why do you need to know this right now’, to the power of 3, and tips on how to lighten Wendy’s load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages.
Get in touch with Wendy Tuohy https://www.theage.com.au/by/wendy-tuohy-h15ltx https://www.linkedin.com/in/wendy-tuohy-a22689b0/
Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr | |||
| 07 Nov 2023 | The power of PR to convert sales and investment with Great Wrap’s head of PR and Communications | Ep 85 | 00:40:56 | |
Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR’s do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.
In this episode, Madieson walks us through Great Wrap’s humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments.
We dive deep into what has really worked in the Great Wraps PR strategy, why PR has been the cornerstone of the brands marketing efforts and how Madieson has utilised the power of micro-influencers in the sustainability industry to boost their brand visibility.
If you’re a founder in the early stages of business and are looking for cost effective ways to get your brand in front of an audience that will convert into dollarydoos, this chat’s for you.
Find Madieson online: https://www.linkedin.com/in/madieson-ryan https://www.instagram.com/great_wrap/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 18 Jun 2023 | How to pitch to Man of Many with Nick Hall | Ep 75 | 00:58:17 | |
Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many. With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role. Thanks to a firm focus on searching and solving problems for their readers with a mix of style, and health advice through to tipping off their readers to the latest in pop culture, gadgets and luxury cars the platform has grown from a team of 4 to 14 with no signs of slowing down. As Nick shares in this episode, experts and thought leaders are in high demand by his team of writers spanning tech, culture, luxury lifestyle and health advice. If you’re a product or service who wants to connect with stylish men, this episode will be a gold mine.
Find Nick Hall online https://www.linkedin.com/in/nick-hall21/ https://www.instagram.com/slicknvck/?hl=en
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 13 Dec 2022 | How to pitch to Forbes Australia with Anastasia Santorneos | Ep 59 | 00:44:05 | |
When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind. Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity. On this episode of Hack Your Own PR, Forbes Australia reporter and special projects lead Anastasia Santorneos walks us through the early ideation process of a story to when it lands in print and online at Forbes digital platform. Previously working with Yahoo Finance, Flux Finance and Money Management Australia, Anastasia’s wealth of knowledge will offer an insight into exactly what it takes to land yourself a story in the world's most prestigious business publication. We talk about the need-to-know details of Forbes Australia including the world renowned lists, key pillars and focus areas. Anastasia gets down to the nitty gritty of how to get on her radar including having a unique stand out story, growth stats and funding milestones. If you’re a game changing business owner who wants to know if you’re a good fit for Forbes Australia, stay tuned.
Find Anastasia Santorneos online Find Odette Barry online | |||
| 25 Jan 2024 | Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88 | 00:22:42 | |
In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea.
I don’t want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can’t create impact.
Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a hot take, a perspective that many others already agree with and have already vocalised.
In this episode you’ll learn to observe the media landscape with a critical lens, how to refine and disqualify your ideas so you’re not pitching a basic b!tch concept and what the substantiation process looks like when you get to the pointy end of validating your idea.
It’s not an overnight process, but one piece of really deep thought leadership research will give you rich content to lean on at every touch point, from your initial pitch to presentations, media interviews and inclusions within your book.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.
Find Odette Barry Online https://www.odetteandco.com.au/authority-brand | |||
| 05 Oct 2022 | How to create a newshook using data with Sam Elshaug | Ep 52 | 00:51:16 | |
Data and research are one of my go-to strategies when it comes to creating a newshook for a media story. But where do you get this data from and how does collecting your own data work? Sam Elshaug from Dream Data joins me to talk about the dynamic duo of words plus numbers, and how we can weave data and insights into our comms and PR pitches to increase confidence, authority and credibility to our voice. In this episode, we’ll cover how to add real depth to your media stories and by doing so, increasing the chance of them standing out (for the right reasons)]. Sam has been a corporate marketing professional, market research gal, student of innovation and project management boss for over 20 years in Australia (although she did live in the UK for a bit). She’s a self-confessed numbers nerd on a mission to teach biz owners to lean into the figures even if they don’t love them. She’s all about using market research and customer insights to power business growth through data driven decisions. Find Sam online Find Odette Barry online | |||
| 06 Aug 2021 | The secret sauce for viral news success with Velvet Garvey | Ep 38 | 00:48:13 | |
Velvet Garvey is not too shabby when it comes to telling a story and sourcing the essential ingredients to conjure up a firecracker of a headline. It is of no surprise then, when Velvet pitched to Channel 7 during Hack Your Own PR that her story snowballed into a viral success. Velvet is the founder of Train My Mate, a platform that offers housework classes for men. She came up with the concept after leaving her beloved career as a medical editor, to become a stay at home parent. Velvet was horrified to discover that motherhood actually equated to housework. Feeling frustrated, she began to explore the concept of domestic labour and discovered that both the research and other women agreed: in the 21st century, women in relationships do the majority of housework and childcare, to the detriment of their relationships. And so she created Train My Mate as a place for men to learn housework through fun and practical courses so that they can better support their partners and themselves. And thanks to some well incredible research and groundwork, Train My Mate was featured on Channel 7 News, Sunrise, Studio 10, Triple M and the Daily Mail to name a few. If you are wondering what the secret sauce is for viral news success, this episode is for you.
Find Velvet Garvey online https://www.instagram.com/velvetgarvey/ https://www.instagram.com/trainmymate/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 27 Oct 2023 | How to pitch and win a feature in Daily Mail’s FEMAIL pages | Ep 84 | 00:41:14 | |
Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.
As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you’re willing to open up, be a lil vulnerable, and if you’re bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers.
Laura shares exactly what her and the team are looking for from travel, lifestyle, beauty roadtests, where to shop, eat, and those human interest stories.
Find Laura House online: https://www.linkedin.com/in/laurahouse https://www.instagram.com/laurhouse/
Address for product mailouts:
Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr | |||
| 25 Sep 2022 | Forbes Australia launches with Sarah O’Carroll | Ep 51 | 00:45:32 | |
If you’re a business leader, CEO, entrepreneur…or a person with big ideas, it is almost a given that you’ll have Forbes on your radar - both to appear in, but also as the go-to destination for big ideas, stories of change, innovation, tech, finance and leadership. So, when I learned that Forbes Australia was launching with Sarah O’Carroll at the helm, you can bet I was more than a little excited. Forbes Australia will offer Australian leaders, entrepreneurs and success seekers a membership built to unearth stories of change and success. The Forbes brand reaches a staggering 150 million people every month and the new Australian platform will focus on local business leaders and local entrepreneurs with leverage of the global platform. In this episode, Sarah and I walk through the vision, the team and the BTS of launching this incredible media brand and walk through exactly how business leaders can gain access to this platform to build their brand.
Find Sarah O’Carroll online https://www.linkedin.com/in/sarah-o-carroll-5183b24/
Find Odette Barry online | |||
| 19 Jun 2024 | How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98 | 01:01:52 | |
I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand.
Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc.
With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches.
Sarah Tarca is a former magazine editor (Marie Claire, Girlfriend, Cosmopolitan), beauty journalist and Sherine Youssef is a beauty editor, who has worked across Madison, Stellar, marie claire, Gritty Pretty and Badlands Journal over the past almost two decades.
Both of these two a big fans of Sunscreen - and you should be too, but they’re also fans of a headline.
You’ll learn that achieving a 60% open rate on their newsletter has come with a fair amount of sister and friend advice, but a fair bit of brain sweat.
In today's episode, they share their insider knowledge on what makes for a standout beauty story, discuss the dos and don'ts of pitching experts and the importance of tailored outreach.
Whether you're a beauty brand, healthcare company, or influencer, you'll walk away with practical tips you can start using immediately to get your message in front of the right audiences.
Find Odette Barry online: https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Find Sarah Tarca online: https://www.instagram.com/tarca/ https://www.linkedin.com/in/sarah-tarca-8572019/
Find Sherine Youssef online: https://www.instagram.com/sherineyoussef/ https://www.linkedin.com/in/sherineyoussef/
Find gloss etc online: | |||
| 19 Apr 2022 | A new breed of conscious PR| Ep 40 | 00:47:14 | |
Still think PR can’t make the world a better place? You haven't met Meg Harris, founder of MHPR, mumma of twin toddlers, and one of Australia's OGs in ‘Conscious PR.’ Meg earned her PR stripes working in Sydney and London across big brands such as Nestle, Amazon, Spotify, Covergirl and Johnson & Johnson. But after wrestling with the ethics of promoting consumer clients in a world of animal testing, plastic pollution and fast fashion, Meg knew she needed to switch focus. So she started MHPR in 2018 and now uses her PR superpowers to help ethical and sustainable brands move the needle towards conscious consumption. Whether that’s as one of her retained clients or through her nuts and bolts, D-I-Y PR training offering. And it’s paid off, with Bed Threads, Nash & Banks, The Common Good Company and The Base Collective among her dreamy client list. Meg is a PR powerhouse who expertly pairs her media insights and what journalists really want with her desire to do good for people and the planet. In this episode we cover the PR foundations every business owner needs to know, why nailing publication timelines is critical for success and how to get that coveted Vogue coverage. If you’re a PR DIY’er, own a product-based business or are looking to make that leap into freelance life, you’ll want to give this a listen. Live wherever you get your poddy action. Find Meg Harris online Find Odette Barry online | |||
| 25 Feb 2021 | Get your product in the media with tips from publicist Georgie Quigley | Ep 27 | 00:51:05 | |
Georgie Quigley is a dream publicist. Working on brands like Avène, Pukka Tea, Klorane, Outland Denim, Le Tan, Vittoria Coffee, Georgie is seriously well-connected, a breeze to work with and consistently generating amazing results for her clients, all while making it look completely effortless. The reality, as always, is that there’s some serious hustle going on beneath that calm and polished exterior! Find Odette Barry online | |||
| 05 Sep 2023 | How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80 | 00:41:16 | |
Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary’s events are some of the most beautiful, clever and strategic I’ve seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to. As you’ll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief. If you’re looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you’re ready to spend up on a special event, Mary’s interview will no doubt spark ideas about the next step forward.
Find Mary online: https://www.linkedin.com/in/mary-christina/ | |||
| 23 Mar 2021 | How to pitch fashion stories to The Age and Sydney Morning Herald - Melly Singer | Ep 30 | 01:11:49 | |
National fashion editor has to be up there as one of the dreamiest job titles. Throw in The Age and Sydney Morning Herald as your employer, and you’re in heaven, right? I got to ask Melly Singer just that when this super glamorous, super talented human joined me to talk about product PR in fashion, pitching timelines, online versus print and so much more. | |||
| 01 Sep 2022 | How to Pitch to The Project with Katy Gallichio | Ep 50 | 00:49:50 | |
Katy Gallichio is a cross-platform story-teller and producer. For more than a decade she has worked with Australia’s top media brands including Network Ten’s The Project, ABC Radio Melbourne and 3AW Radio. Some of the hosts Katy has produced and supported over the years include Libbi Gorr, Matt Preston and Dilruk Jayasinha. Katy has an exceptional eye for content, a nose for news and a passion for sharing stories with heart. If you’re thinking about pitching a story to Australia’s most loved news program, you’re going to love this episode. Find Katy online: Find Odette Barry online | |||
| 01 Feb 2024 | Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89 | 00:29:36 | |
The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.
Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ.
I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum.
This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I’m about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field.
Also expect a lil’ shake up, as I respectfully ask you to get the fuck out of your out own way to make all of this happen.
If you want to see change happen, if you want to build visibility. This is the episode for you.
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at www.odetteandco.com.au/bigstages
Find Odette Barry Online https://www.odetteandco.com.au/authority-brand | |||
| 03 Aug 2020 | How to secure media coverage with regional PR Georgie Robertson | Ep 12 | 00:53:13 | |
Georgie Robertson is one of the leaders of regional PR, known for winning outstanding results for her clients and delivering great stories to media that hit the mark. The Regional PR Co is her creative relations agency based in Wagga Wagga that works with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia. Find Odette Barry online | |||
| 04 Aug 2022 | No Kool-Aid, please! Jessica Yun, business reporter for Sydney Morning Herald/The Age | Ep 44 | 00:57:24 | |
If you are a food or beverage brand or a grower or producer, you will love this next guest. Of course, if you’re trying to throw company kool-aid at her, don’t bother…she explains why. Jessica Yun is a business reporter at the Sydney Morning Herald/The Age with a focus on the food, beverages and agribusiness sectors. Jessica is young, talented and going places, but she didn’t always know where she was headed. And yet, she has landed on her feet writing for the most widely read masthead in Australia. Jessica started her career at trade publications InvestorDaily and ifa.com.au and was most recently Production Editor at Yahoo Finance where she was nominated as a finalist for Mumbrella Young Journalist Under 30. In this episode, Jessica outlines the importance of dropping the company key messages and in her words, avoid ‘being a walking press release’. She talks about why as a business owner or PR you need to think like a journalist and how to build a relationship with her that will last for many years to come. Get ready for a frank and informative chat with this young and talented journalist.
Find Jessica Yun online
Find Odette Barry online
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| 18 Aug 2022 | Singapore Series: Turning a start in the music industry in to a widely successful journalism career with Christian Barker | Ep 48 | 00:37:28 | |
In today’s episode, your host is Lynda Williams as she launches the Hack Your Own PR Singapore Series! Lynda is a phenomenal publicist taking the reins of Hack Your Own PR in Singapore and I can’t wait for you all to learn more about her and the amazing guests she’ll have on the program. Don’t tune out though - this series is great for listeners everywhere - not just in Singapore! Lynda’s very first guest is Christian Barker - and I am nearly out of breath listing his wealth of experience. Christian is the Editor in Chief of the luxury lifestyle magazine Boulevard. Christian is an editor and journalist extraordinaire who has more than 20 years of experience, including writing for the likes of Forbes Asia, Travel+Leisure, Financial Times and CNBC to name a few. Christian also established and edited the luxury lifestyle magazine ‘Billionaire’ (https://www.bllnr.com/), launched AugustMan in Singapore, and was the founding editor-in-chief of The Rake magazine. In this chat, you’ll hear how Christian started his career in the record industry due to a love of electronic dance music (who hasn't been through this phase!) but always intended to work in the media. You’ll also learn how aspirations of being a cartoonist as a kid have been fulfilled by working as an editor! Find Christian Barker online Find Lynda Williams online | |||
| 18 Feb 2021 | How to pitch to the Financial Review with Natasha Gillezeau | Ep 26 | 00:57:15 | |
It’s been a huge month for technology and journalism in Australia, with hardline stances by the government, multi-million dollar deals between NewsCorp and Google, and that Facebook dummy spat. But before all that went down, I got to speak to the people who write about tech news for a living. It was a massive nerd-out moment for me - and I’m sure you guys feel me. | |||
| 22 May 2024 | How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96 | 00:30:28 | |
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left!
Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape.
We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.
She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!
If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you.
Find Polly Taylor online: https://www.linkedin.com/in/polly-taylor-189439144/ https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/
Find Odette Barry online: https://www.odetteandco.com.au/authority-brand | |||
| 16 Mar 2020 | Lessons from award winning tech PR Harrison Polites | Ep 2 | 01:09:45 | |
Meet Harrison Polites – the accidental PR pro. Harrison shares
Harrison Polites’ career as a PR pro wasn’t exactly planned. Journalism was his gig for a good number of years before he leapt to the ‘dark side’ and he’ll tell it to you straight – his hugely successful business, The Media Accelerator, is best described as ‘the accidental agency’. And yet, it’s a move that’s proved to be both fruitful and rewarding for Polites, who to this day gets a “real rush” from pitching a story successfully and being able to deliver that story. Coming up with the concept, executing it, getting a journalist interested in it – Polites says there’s “something that’s akin to being able to publish a real successful story as a journalist in that PR process”. And while he’s the first to admit he’s made his fair share of mistakes along the way – because that’s human after all – Polites is too happy to share what he’s learnt during his time on the dark side. Tag and share this episode on Instagram https://www.instagram.com/odetteandco/ https://www.odetteandco.com.au/ Find Harrison https://www.linkedin.com/in/harrison-polites-109b6631?originalSubdomain=au | |||
| 14 Feb 2023 | How to pitch to Women’s Health Magazine with Lizza Gebilagin | Ep 61 | 01:06:20 | |
Women’s Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart. I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her. During her multiple decades of media experience, Lizza has held senior roles across editorial, podcasts and video at iconic titles including CLEO, Dolly, Body + Soul and Women’s Fitness. That's a whole lot of wisdom, this episode is not one you want to miss! Find Lizza Gebilagin online Find Odette Barry online | |||
| 08 Apr 2021 | Winning headlines with Forbes, Smart Company and Entrepreneur | Ep 31 | 00:35:42 | |
How do you go from PR Newbie to headline winning machine? | |||
| 05 May 2020 | Lucy Polkinghorne on everything you need to know about pitching to Nova’s Fitzy and Wippa show | Ep 6 | 00:54:33 | |
Want to secure a radio gig for your brand, your celebrity talent, or a well-known name? Fitzy and Wippa are household names throughout Sydney, and the rest of Australia for their daily lols in the morning. In this episode, I had the delightful opportunity to talk shop with Lucy Polkinghorne, the show’s senior producer, and all-round funny lady. Lucy is smart as all get out, hilarious …and kindly informed me just prior to going on air that she was getting comfy for the interview aka undoing the top button of her jeans. As a bit of a newbie to being on the other side of the interview…this lady normally does the interviewing, Lucy shares generously about her career spanning TV and radio. Lucy’s experience span news, sport, current affairs, entertainment, and weather having worked for Nova Entertainment, Sky News, Channel Seven, Fox Sports News, AFL Sydney Swans, BBL Sydney Sixers, NRL Canterbury Bulldogs and NRL.com. In this episode Lucy shares:
Download Lucy’s best tips and advice for pitching at www.odetteandco.com.au/episode6 You can find Lucy at www.instagram.com/lucy_polkinghorne/ and lpolkinghorne@novaentertainment.com.au
Share and tag this episode on Instagram https://www.instagram.com/odetteandco/ Find out more about the Fitzy and Wippa show | |||
| 22 Jan 2024 | Big Ideas Miniseries | The trick that industry leaders don’t want you to know | Ep 87 | 00:19:10 | |
Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon.
I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We’re in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we need innovation AND simplification, we need fierce clarity and gentle compassion. We are ready for a new generation of leadership and business.
We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough.
This podcast miniseries is designed to support you to build out your arsenal of big ideas. To build the confidence to present these ideas on big stages, in news media and pitch your ideas to publishers.
In this first episode, I uncover what’s happening in the media landscape and why thought leadership PR is key to shifting the dial for your brand. We establish the groundwork to shift your big idea from your notes app, Google Document or journal into a 30-second bit, a 5-minute pitch and a 45-minute keynote.
You’ll walk away with a greater knowledge of what is a ‘big idea’ and the trending topics for 2024 and we touch on the importance of not being a basic bitch with your ideas and the essential do’s and don’ts of releasing your big ideas into the wild.
If you’re a little fed up with the state of play and have ideas about how we can make a more just and equal society, these bite-sized episodes will equip you with the motivation and inspiration to make 2024 your year to genuinely and confidently make an impact, leaving a legacy for a more positive future.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.
Find Odette Barry Online https://www.odetteandco.com.au/authority-brand | |||
| 23 Sep 2020 | How to pitch to Women’s Agenda with Angela Priestley| Ep 20 | 00:42:54 | |
Want to know the secret to scoring a story in Women’s Agenda? Angela Priestley is the Founding Editor of Women's Agenda, and as a classic journalist and editor entrepreneur and business owner, she starts the day bright and early, and says getting that pitch into her inbox for first thing will give you the best part of her brain -- that’s 4.30am for Angela! I’m so delighted to share this conversation where Angela shares everything you need to know to secure an article in this independent and 100% female-owned and run media outlet. After this episode, you’ll be confident to secure a story sitting side by side the latest news and views affecting how women live and work. Angela walks through the importance of the email newsletter in 2020 and exactly how to frame up a killer pitch. If you’re a female small business owner doing awesome things, Angela wants to hear from you. If you want to grab my essential guide to pitching to Women’s Agenda jump over to odetteandco.com.au/womens-agenda You can contact Ange @ apriestley@womensagenda.com.au | |||
| 01 Mar 2023 | How to pitch to Lady-Brains with Anna Mackenzie and Caitlin Judd | Ep 64 | 00:41:20 | |
If you’re a female founder I feel pretty confident you’ll be familiar with my guests today. I’m joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd. Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations. These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders and asks the hard-hitting biz questions. Anna and Caitlin give us an AMAZING formula for how to craft the perfect pitch for the lady-brains podcast, what themes and ideas they’re on the lookout to explore for in 2023 and how to be a very excellent podcast guest.
Find Anna Mackenzie online https://www.instagram.com/annaclmack/?hl=en https://www.linkedin.com/in/annaclmack/
Find Caitlin Judd online https://www.instagram.com/caitjudd/?hl=en https://www.linkedin.com/in/caitlinjudd/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 21 Aug 2023 | How to build your confidence on camera with Carmen Braidwood | Ep 79 | 00:55:05 | |
Carmen Braidwood is a confidence on camera coach and modern media trader. After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight. These days she teaches entrepreneurs and founders how to speak more confidently online. In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence. It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it. Find Carmen Braidwood online https://www.instagram.com/oncamerawithcarmen/ | |||
| 08 Sep 2020 | Jamila Rizvi on the modern media landscape and the secrets to Future Women’s success | Ep 18 | 00:43:01 | |
Future Women is a thriving platform connecting female leaders with stories that inspire their ambition and desire to grow and flourish in their careers. Somewhat of a hybrid model, the modern media brand hosts considered articles, a thriving digital community, and pre-Covid, incredible networking events. These days, the platform connects women with incredible leaders spanning media, politics, sportswomen, authors, startups and beyond. In a time when media outlets are battling an onslaught of revenue cuts, Future Women is defying the economy and going from strength to strength. In this episode, Jamila Rizvi flexes her intelligence as Chief Creative Officer for Future Women, and author, columnist, and podcast host sharing how the platform has built an agile model that responds to its community, her thoughts on media platforms future success and some of the issues with diversity within some of our most highly regarded media outlets. We walk through how to pitch to Future Women and specifically, her podcast Anonymous Was a Woman. You can find Jamila on just about every social network, but here she is on Insta: Find Odette Barry online https://instagram.com/odetteandco | |||
| 08 Apr 2020 | Media all-rounder Melissa Wilson on leading News Corps’ thriving Women’s Network | Ep 3 | 00:40:43 | |
Melissa Wilson is the executive editor of The Women’s Network at News Corp, which has her overseeing health and wellbeing, parenting, and ‘today’s women’: across Body+Soul, Kidspot and whimn.com.au. And of course she is the cohost of her podcast baby The Juggling Act. Melissa is the Editor of Kidspot which is Australia’s number one website for parenting. For more than 10 years Kidspot has been helping Australian parents to figure out which was it up. | |||
| 26 Apr 2023 | What the f*ck is performance content with Linkby’s cofounder Adrian Fagerlund | Ep 70 | 00:53:43 | |
If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around! This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund. In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch. As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers. Prior to Linkby, he held various sales leadership roles at Australia’s biggest publishing brands including Nine Entertainment Co and Pedestrian Group. We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content. And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media’s Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women’s Weekly Food. If you’re a product-based business and you’re ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.
Find Adrian online Adrian Fagerlund https://www.linkedin.com/in/adrianfagerlund/ Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Links to products mentioned ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist
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| 24 May 2023 | How to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72 | 00:41:12 | |
Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture. She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day. We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch. This a punchy and helpful episode loaded to the brim with tips.
Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet
Find Charlie online https://www.instagram.com/charliebegg/ https://www.linkedin.com/in/charlotte-begg-84a099153
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 23 Feb 2023 | Learning how to pitch yourself with Cjay Aksoyoglu | Ep 63 | 00:49:45 | |
Although the ol’ term ‘multihyphenate’ is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon. I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne. Now? She’s in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it’s like having been on all sides of the media, shaking things up everywhere she goes. Whether you're a seasoned pro or an early-stage founder, you'll learn valuable insights on how to stay ahead of the curve as Cjay shares her 2023 marketing trend predictions and be reminded that confidence really is one of our biggest and brightest super-powers.
Find Cjay Aksoyoglu online
Find Odette Barry online | |||
| 18 Aug 2022 | Singapore Series: Being the friend who knows about what’s new and cool with Benita Lee - editor at Honeycombers | Ep 49 | 00:33:47 | |
With more than 10 years experience in Singapore’s media industry, Benita has covered food, lifestyle and travel for various brands, including Time Out, Coconuts Media and Seventeen Magazine. Now editor at Honeycombers since 2019 (including throughout Covid!), Benita happened to fall in to journalism! Being told she was good at writing, she took it as an opportunity to do what she loved, starting with internships. With close to zero fashion sense (her words, not mine!), Benita lived and breathed fashion at Seventeen Magazine, but took it as a life lesson that its entirely possible to learn on the job. Listen in to hear about how your pitch (among hundreds of others) will get an instant delete if it’s not relevant and tailored, particularly your email subject line! Benita gives some great examples and why exclusives are a great pitch for Honeycombers, as they like to be the friend who knows about what’s new and cool! Find Benita Lee online Find Lynda Williams online | |||
| 05 Aug 2022 | Gen Z and the news cycle with Crystal Andrews from Zee Feed | Ep 46 | 00:55:15 | |
I could have chatted to today’s guest for hours. Not that Crystal Andrews, a journalist and editor who has worked for some of the biggest media brands such as Who What Wear, POPSUGAR and Daily Mail Australia, has hours to spare. She’s too busy running Zee Feed, an online publication aimed at Gen-Z that critically analyses current news and trends. Ditching the 24/7 news cycle and doomscolling through an endless stream of hot takes, Zee Feed offers its audience the in-depth context that’s sorely missing from many of today’s media conversations. A textbook Millennial, Crystal was intrigued to hear how her younger sister’s friends accessed news content. This Gen-Z cohort was masthead agnostic, preferred to source news through Instagram and TikTok and as a result, had less insight into the various media contexts, agendas and biases. Enter Zee Feed. Through its comprehensive explainers and considered opinion pieces on everything from Roe v Wade to why Elon Musk is so ergh, Zee Feed elevates current media stories, taking the time to get to the core of an issue. Where most publications want to be the first, Zee Feed will wait for days before deciding if something is worth covering. Crystal is a true visionary in the Australian media landscape who is transforming the way we consume news into something more intentional and critical. Today’s chat is a fascinating dive into how the media works and how it can be improved. It also asks the big questions like ‘Is it natural for humans to be consuming so much content?’ Listen today where you get your favourite podcasts.
Find Crystal Adams / Zee Feed online
Find Odette Barry online | |||
| 15 Mar 2021 | How to pitch tech to The Australian with David Swan | Ep 29 | 00:51:51 | |
As technology editor at The Australian, David Swan’s name will be familiar to anyone who lives and breathes the latest in startups, apps, gadgets, Silicon Valley and innovation. | |||
| 05 Jun 2023 | How to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74 | 00:55:03 | |
Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age. Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age. In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads. Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you’re interviewed by her. As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you’re pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field. If you’re a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert.
Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 04 Aug 2022 | Your subject line is your pitch with Ruth Devine from CEO Magazine | Ep 45 | 01:02:06 | |
Learn how to pitch to CEO Magazine. Today’s guest is Ruth Devine, an award winning content editor, prolific blogger, occasional keynote speaker, who also has six published books under her belt. Her career began on a gap year in the Middle East when she found herself working as a freelance journalist during the first Gulf War. Fast forward 30 years and Ruth is now the Global Digital Managing Editor of The CEO Magazine Global. On the daily, you’ll find her working across an impressive five of the publication's six regions, showcasing the inspirational stories of local and international executives. Forget the cruel and callous corporate stereotypes. In this episode Ruth and I go deep. We chat about the stories CEO Magazine will drop everything for, why failure is not a dirty word and the importance of courage. Ruth also talks us through the dos and don’ts for snagging a coveted profile in CEO Magazine Global (trust me when I say you might want to reconsider picking up the phone!) and how to be great interview talent once your profile is locked in. This ep for all the small business owners, entrepreneurs and corporate comms professionals out there who know what they stand for and aren’t afraid to shout it out loud. Available wherever you get your poddy action.
Find Ruth Devine online Find Odette Barry online
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| 14 Apr 2023 | Behind the digital scenes at Gourmet Traveller, Women’s Weekly Food, Now to Love, New Idea, and Who with Jayde Malifa | Ep 68 | 00:51:04 | |
Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,
With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.
Jayde developed a love for travel, food, and women’s lifestyle content while working at independent publisher Sitchu.
Joining Are Media in September 2022, Jayde works across some of Australia’s most popular lifestyle and food brands, including Now to Love, New Idea, Who, Gourmet Traveller, and Women’s Weekly Food.
In this episode we talk about Jayde’s Samoan heritage and her passion for representation and diversity and exactly who, what and when to pitch across the ARE Media portfolio.
If you’re a fashion, lifestyle or food product or service, you are going to get a tonne of value from this episode.
Find Jayde Malifa online https://www.instagram.com/jaydemalifa/ https://www.linkedin.com/in/jayde-malifa/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 09 Mar 2021 | The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28 | 00:53:09 | |
Sam Koslowski is the co-founder of the social-first news platform The Daily Aus, read by 88,000 Australians each day. | |||
| 09 Oct 2022 | Singapore Series: The inside scoop on Southeast Asia’s leading tech media outlet, e27 with Anisa Menur. | ep 53 | 00:27:48 | |
This instalment in the Hack Your Own PR Singapore Series features Anisa Menur - editor at Asia’s latest tech media platform, e27. e27 covers the latest news on emerging and disruptive businesses across south-east Asia, with the mission to empower entrepreneurs with the tools to build and grow their companies. What a dreamy resource to have available as a startup! Tech is an absolutely thriving industry in south-east Asia, and with Lynda’s background being primarily in the lifestyle industry, she has made sure to include versatile expertise in the Hack Your Own PR program - and in this podcast episode! You’ll soon hear though, that even in the tech industry, many similar PR principles still apply! Anisa has worked at e27 for seven years, working her way up to editor. She tells us why it's so important to keep your LinkedIn profile up to date and why passion for your job is just as important as completing the tasks! Anisa also reveals the must-haves for winning a pitch with her (and even if you are not in the tech industry!) as well as how to become a regular contributor — tune in if you’re keen to hear these invaluable tips! | |||
| 20 Sep 2023 | How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82 | 01:02:05 | |
Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.
In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it’s the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs.
She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk.
If you’re planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending.
This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns. | |||
| 18 Sep 2020 | Creating social change with Yatu Widders Hunt | Ep 19 | 00:38:10 | |
Yatu Widders Hunt is a proud Aboriginal woman, communications professional and founder of online community, Australian Indigenous Fashion. Yatu is a Director of Indigenous Social Change Agency, Cox Inall Ridgeway and works freelance across the media landscape.
In this episode, Yatu shares how she wishes to change the PR industry for the better by adopting more indigenous practices like deep listening, codesign, and collaboration into the heart of campaign development.
She talks about the value of truth, time, and taking a moment to consider your options when managing a crisis and she talks us through some of the social change projects she’s been proud to codesign with community.
Find Yatu online https://www.instagram.com/ausindigenousfashion/ https://www.linkedin.com/in/yatu-widders-hunt-6b7a1985
Find Odette Barry online | |||
| 30 Aug 2021 | How to pitch a business story to The Age and Sydney Morning Herald | Ep 39 | 00:52:26 | |
Cara Waters is the startups and technology editor at Nine’s mastheads The Sydney Morning Herald and The Age. She’s also the lead of coverage for the recently launched Entrepreneur section published in the business pages every Tuesday.
Cara has a robust CV of covering the startups and tech landscape - she previously edited SmartCompany and was a journalist at the Sunday Times and Financial Times in London.
Thanks to the launch of the dedicated Entrepreneur section covering the rise and impact of Australia’s startup boom and entrepreneurs, we’re seeing more feature profiles and interviews with Australia’s most interesting business founders and leaders.
In this episode Cara shares what she’s looking for in a pitch, the deadlines for startups and tech stories and the demands of her team. She also shares the golden rules when it comes to pitching a small business story to her.
As Cara says, the startup scene is booming in Australia and their readers are fascinated by it. So if you’re a founder or representing one, this might just be a handy guide to snagging a coveted Sydney Morning Herald or The Age headline.
Find Cara Waters online https://twitter.com/carawaters https://www.smh.com.au/by/cara-waters-gkjzk0
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 30 May 2021 | Inside Adore Beauty editorial with Amy Clark | Ep 34 | 00:50:10 | |
As a beauty editor, Amy Clark has tried everything - including poop stools, snail jizz and colonic irrigation - in the name of a great product review. This journo isn’t afraid to put herself in the firing line when it comes to road testing the latest and greatest - and the downright weird. But there’s one treatment she’ll never try (more on that soon!)
I got into the fun and fabulous world of beauty journalism in this chat, a world Amy has been part of since 2016. She worked her way through the ranks at Mamamia from editorial assistant to senior lifestyle content producer. Now she’s right at home as senior editor at Adore Beauty, one of Australia’s most reputable beauty retailers, and an impressive publisher in its own right.
With Beauty IQ, podcast Beauty IQ Uncensored and a demanding publishing schedule, at Adore, Amy’s job is just as rigorous as when she was at a magazine.
We chat through what Amy is looking for from writers on the platform, what her typical day looks like and the changes afoot within the beauty industry that all publicists and brands should be aware of.
Find Amy Clark online https://www.adorebeauty.com.au/beautyiq/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 21 Jul 2020 | Voice coach, Sally Prosser teaches us to speak with charisma | Ep 11 | 00:45:31 | |
Sally Prosser is a voice coach who’s all about helping you speak with confidence, clarity and charisma. If you’re a nervous public speaker or struggle putting your story out there – if you hate the phone pitching or you’re dreaming about appearing on a podcast, radio or TV then this episode is going to put the FIRE in your belly. Sally says unless you’ve sworn a lifetime vow of silence, your voice matters and is key to connecting with others – whether it’s one person at a coffee catch-up or a thousand people at a conference. With a casual two-hundred-thousand followers on TikTok, Sally clearly knows how to use her voice to connect with an audience. In this episode, we dive into Sally’s career but also, some super useful tips to nail your speaking voice and build your confidence. If you want to download my freebie from this episode loaded with Sally’s tips – jump over to my website www.odetteandco.com.au/episode11 Find Odette Barry online https://instagram.com/odetteandco Connect with Sally https://www.instagram.com/sallyprosservoice/?hl=en https://www.linkedin.com/in/sally-prosser/
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| 18 Oct 2023 | How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83 | 00:55:26 | |
Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients. Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands. Luke talks about what the ‘forensic’ process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands. We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does. This is a goodie, even if you’re not ready to go through the B-Corp certification process, I’d still encourage you to tune in and consider what your brand could be doing better for the planet and your people. Find Luke Dean-Weymark | |||
| 17 May 2023 | How to pitch to The Today Show with Chief of Staff, Joshua Del Pozo | Ep 71 | 00:53:26 | |
In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming. Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I’m talking about make sure you’re listening around the 23-minute mark. This is a juicy and super informative episode, and I think like me, you’re all going to love Josh’s super generous and open approach to the media. This is a goodie. And if you have no idea how to write a pitch, or are struggling to put pen to paper, then don’t forget I’ve pulled together the ChatGPT Cheat Sheet that walks you through step by step, exactly how to write a pitch using the AI platform.
Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet
Find Josh online https://www.linkedin.com/in/joshua-del-pozo-03197b49/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 14 Apr 2020 | Pitching to Network 10’s The Project with Georgia Done | Ep 4 | 00:44:09 | |
Want to learn exactly how to pitch a news story to The Project? I’m not going to lie. EVERY single client I’ve ever worked with has had The Project as their number one target for their media campaigns. So you can bet I was pretty damn pumped with I recorded this podcast.
In this episode, I sat down (in lockdown) with Georgia Done a field producer for Australia’s award-winning current affairs program, The Project.
We cover:
Prior to joining The Project, Georgia worked as a producer and reporter for 7 News which took her all over Queensland from Brisbane, Bundaberg, Rockhampton and Hervey Bay.
Georgia and I enjoyed a meandering isolation chat that covered everything from life before corona, the essential element she needs to create a great story, what goes on behind the scenes when pitching her own stories to her bosses and the simple formula to a great pitch for The Project.
Download my free Pitching to The Project checklist at https://www.odetteandco.com.au/theprojectchecklist
You can find Georgia at https://twitter.com/GeorgiaDone7 and gedone@networkten.com.au
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| 25 Jul 2021 | Winning stories with The Age, Mamamia and ABC Conversations with Hack Your Own PR graduate, Annabel Bower | Ep 36 | 00:40:35 | |
Annabel Bower is a Hack Your Own PR graduate who’s been featured in Sunday Life (The Age/Sydney Morning Herald), Mamamia, ABC Conversations.
But she didn’t just end up there by chance: she actively sought out this media coverage.
After experiencing a devastating still birth with her fourth child, Miles, Annabel was confronted with a totally unique experience of grief that few people could relate to. She decided to use her loss to write a book for other parents going through similar experiences. Miles Apart is a guide to navigating grief after baby loss, with chapters from Annabel and other parents on how they coped.
Stepping into the spotlight with such an emotional story was no easy feat, but Annabel has been superhuman every step on her PR journey with me in the Hack Your Own PR program. And her determination and passion to get more awareness for this important topic have paid off, as her roll call of media coverage shows.
I wanted to ask Annabel how she pulled off some of her impressive media coverage so I asked her for all the steps of her pitching process, how she keeps up with the news related to her area of expertise, and how she stays calm and mentally resilient when pitches get knocked back.
Small business owners, tune in for some seriously wise words from this hack your own pr graduate.
Find Annabel Bower online https://www.instagram.com/miles__apart/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 03 Apr 2023 | How to pitch to Peppermint magazine with Lauren Baxter | Ep 67 | 00:43:26 | |
With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be helpful to your mission. Sit tight, Lauren is warm, delicious and just a great human.
Find Lauren Baxter online https://www.instagram.com/baxterlauren/ https://www.instagram.com/peppermintmagazine/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 09 Nov 2023 | Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86 | 00:38:17 | |
In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it’s important to showcase the chef! Grace has over 16 years of experience in food journalism and has written about a plethora of chefs and restaurants — from one-man-show hawkers to critically acclaimed Michelin-starred chefs and everything in between. Grace regularly contributes to CNA, Straits Times, Travel & Leisure SEA, and Tatler Dining.
Find Grace online https://www.linkedin.com/in/gracepages/ https://www.instagram.com/littlehappyideas/?hl=en
Find Lynda online | |||
| 24 Apr 2022 | The publication every small business owner needs to make friends with | Ep 43 | 00:34:27 | |
Today’s guest is so accomplished I’m exhausted just sharing her intro. We’ve been sharing time across the screens for a couple of years and it’s been an absolute joy to watch her business go from strength to strength. And as a HYOPR graduate, she was a standout performer, amassing over 20 pieces of coverage including articles in Smart Company, Better Marketing and Mumbrella. Her name is Mia Fileman and she’s the founder of Campaign Del Mar, a popular marketing education platform that helps switched-on startups create killer campaigns for less through her signature programmes, Campaign Classroom and Marketing Foundations. Mia has two decades of marketing experience under her belt, having spent 10 years in Brand Management for global companies such as L’Oreal, BIC and Kraft. She’s been a Director at creative agencies and also ran her own marketing agency for seven years. So if anyone understands the ability of marketing and PR to spread your brand message, gain your audience’s trust and boost your cred, it’s Mia. In this episode, we’re chatting all things Medium, the online digital publishing platform with over 100 million readers across the globe. To say Mia is a fan of Medium is an understatement. She’s a prolific Medium author who uses the platform to establish connections with fellow small business owners, flex her creative muscles, boost her brand message and establish herself as one of Australia's preeminent marketing experts. To date, she’s had over a dozen articles published on Medium that have been read over 32,000 times. If you’re struggling to dip your toe into the world of PR, or not sure if your writing skills are worthy of traditional opinion pieces, this is a must listen. Mia takes you through everything you need to know to get published on Medium, and how to maximise your reach once you’re a fully-fledged Medium author. Available now on your favourite poddy platforms.
Find Mia Fileman online
Find Odette Barry online | |||
| 23 Feb 2023 | How to pitch to Stellar Magazine with Sarrah Le Marquand | Ep 62 | 01:00:09 | |
Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio. At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and trusted. This episode is absolute GOLD. Sarrah takes us step-by-step through how to create a unique and tailored pitch to stand out from a crowded inbox, the pillars of Stellar, so you know exactly where your story can fit and why cold-calling is an absolute no-go for her and her team. Dreaming of dancing in the Stellar spotlight? You’ll want to tune in.
Find Sarrah Le Marquand online
Find Odette Barry online | |||
| 12 Jun 2024 | How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97 | 00:45:54 | |
Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review.
Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very happily writing for The Financial Review.
In this episode, Euan shared how he generates story ideas through one-on-one conversations with industry sources, the challenges of balancing idea generation with writing and insights into how much weight he applies to performance data and how that informs his storytelling.
Euan gave us a glimpse into the market trends and topics he explores, from the influence of Gen Z workers to the future of hybrid work.
He also offered plenty of advice to improve our pitches, either as an expert or case study…and the importance of building a relationship.
If you’re keen to learn exactly how to tap into the AFR’s 3.5 million audience, you’ll want to tune in.
Find Euan Black online: https://www.linkedin.com/in/euanblackuk/
Find Odette Barry online: https://www.odetteandco.com.au/authority-brand | |||
| 25 Feb 2024 | Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91 | 00:52:04 | |
This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.
Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem.
In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network of industry allies and partners, and launch her book, The Complete Australian Guide to Pregnancy.
We break down the key steps involved in Sophie’s journey, and some of the challenges she had to overcome to keep showing up as a voice of change in her industry.
This episode gives you an insight into the steps to build authority and how Sophie has relentlessly committed to offering her expertise, applied storytelling to advocate for a reduction in birth trauma and reaped the benefits of rattling the cage.
After 7 years hosting the podcast and 6 months PR campaign run by the Odette & Co team, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff.
If you’re keen to understand what it takes to build credibility and want to be a driving force of change in your industry, you’ll want to tune in.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
Find Sophie Walker Online https://www.linkedin.com/in/sophie-walker https://www.instagram.com/australianbirthstories/ https://open.spotify.com/shows
Find Odette Barry Online https://www.odetteandco.com.au/authority-brand | |||
| 18 Aug 2022 | Introducing Hack Your Own PR Singapore with Lynda Williams | Ep 47 | 00:37:55 | |
Not only is today’s poddy jammed with juicy PR insights, it’s also one of the best things to ever happen to my business. I’m chatting with Lynda Williams, founder of the luxury travel and lifestyle agency, Vim & Vigor, that’s based in Singapore. After heading up global PR for a number of exclusive hotels and resorts, Lynda founded Vim & Vigor in 2013 where she now works with values-aligned brands such as Smith Hotels, Singita, TiNDLE, and Bamboo Bowls. She’s also the PR superstar that’s bringing Hack Your Own PR to Singapore! I couldn't conceive of a more talented and creative PR professional to guide Hack Your Own PR’s freshest recruits. Firmly embedded in Singapore’s PR scene, Lynda is across Singapore’s current media trends, the stories journalists are chasing and the who's who in the media scene. She even offers up a sneak peek of some of the big names that will be featuring in the first ever Hack Your Own PR Singapore. But if you think this ep is only for our Singaprean friends, think again. Lynda is filled with tips and tricks that benefit small business owners everywhere. We talk about successfully navigating Covid when you work in travel PR, the benefits of being a small business and why she’ll always have a soft spot for startups. Lynda also shares her insights into why stripping back the glam was a killer PR move for Tiffany & Co. Find Lynda Williams online Find Odette Barry online | |||
| 05 Nov 2020 | How to handle your own PR with Jules Brooke | Ep 22 | 00:49:57 | |
Handle your own PR, hack your own PR - whatever you want to call it, sharing the fundamental skills of public relations with small business owners is the thing I live for. But it turns out I'm not alone. That theory about no original ideas being left in the world was shown to me to be true recently, when I found out about Handle Your Own PR, a Melbourne business that's been offering PR mentoring to small businesses and entrepreneurs for 12 years.
Founder Jules Brooke got in touch with me and, rather than threatening or strong-arming me for being a copycat, she wanted to collaborate. After all, she pointed out, we both have the same mission, don't we?
We decided to chat through our different approaches to PR mentoring and make it an episode for my podcast. I couldn't have asked for a better experience than the one I had with Jules, and for that I'm so grateful.
Take a listen as we compare various PR tactics, spitball different approaches and ideas, and hear about Jules's journey from running a PR agency to being a PR mentor to all kinds of small business owners. Jules is also kind enough to share some of her key pieces of wisdom from a career that far outstrips my own.
Find Jules online https://www.handleyourownpr.com.au/ https://www.instagram.com/handleyourownpr/
Find Odette Barry online https://instagram.com/odetteandco | |||
| 05 May 2021 | Meet the PR that media professionals use: Katy Denis | Ep 33 | 00:51:04 | |
Who do you hire to do your PR when you work in the media business? Well, if you trust the opinion of executives at Clemenger BBDO, Leo Burnett and other world-class agencies, you turn to Katy Denis.
Katy is a PR specialist with 20 years experience, and the founder and CEO of Extollo, an agency that works hard to raise the profile of media professionals among their peers. Representing personalities like Todd Sampson of The Gruen Transfer, Laura Aldington of Havas Media and other big names in media and advertising, Katy has nailed the formula for thought leadership and building your visibility with a variety of tactics.
I knew Katy would have a treasure trove of tactics that entrepreneurs and small biz owners could take advantage of in their own PR outreach.
We talked through the art of strategic stalking (including how long Katy stalked her dream client before winning them over), and how she cements quality relationships with journalists. Spoiler alert: they’re just like other relationships - you give what you get!
Katy also gives the lowdown on what thought leadership is and why it’s gold dust for businesses of all shapes and sizes that want to build their profile.
Plus Katy shared her advice on how to dip your toe into the media space if you’re not comfortable yet, and I got to hear about how she brushed up against a Big Brother controversy early in her career. I know!
For a smart, strategic and extremely well-reasoned approach to PR, Katy Denis is essential listening.
Find Katy online https://www.linkedin.com/in/katy-denis-7681618/
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 11 Feb 2021 | Sh*t You Should Care About on reaching 2.4M Gen Z’ers with Lucy Blakiston | Ep 25 | 00:46:55 | |
Lucy Blakiston is one-third of the team behind Sht You Should Care About, the game-changing social media account that’s delivering the most important news of the day to Gen Z in a format they know and understand. Using memes, witty banter, visual storytelling and snack-sized updates on important topics, Sht You Should Care About is a bit like the town crier of the 21st-century. And people are listening: the Instagram account has 2.4 million followers.
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| 26 Nov 2020 | How to pitch to the Good Weekend with Katrina Strickland | Ep 24 | 00:42:07 | |
Throughout my teens, my sisters and I would fight to steal the Good Weekend magazine from the kitchen table on Saturday morning. We would savour the intellectual commentary on societies emerging issues, satiate our thirst for knowledge of the culture beyond the four walls of our young existence, and we were fascinated by the interesting dynamics and relationships featured in the Two of Us profiles. To say this magazine is embedded in the DNA of my coming of age is an understatement. Good Weekend continues to play an everpresent and intertwined role in my thirst for expansion and growth. And while I may not have been the target GW audience in my teens, as each passes by I find myself closer to its core demographic and valuing the words in her pages evermore. In this conversation with Katrina Stickland, Good Weekend editor, we explore all of the things that make this iconic, stalwart of Australian culture, tick. On every page, we bear witness to the investment in high-quality journalism, stories built upon layers of research, edits, feedback rounds and then more edits, until they’re shaped into meandering chats between family, friends and water cooler conversations to mark a time in history. If you have a product or story that will delight Australians with a taste for the finer things in life then you will want to tune into this podcast, but also, read at least ten weekends worth of the Good Weekend, before pitching your story.
Find Katrina online https://www.linkedin.com/in/katrina-strickland-40110725?originalSubdomain=au kstrickland@goodweekend.com.au
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
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| 07 Aug 2020 | Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15 | 01:00:35 | |
Brittney Rigby is a senior journalist at Mumbrella, primarily covering media agencies and editing the opinion vertical. In this episode we go deep into conversation about the state of the media landscape, contemplating the financial models beyond traditional advertising models. From The Guardian through to New York Times, Brittney shares the subscription models that are working (although the outlets are very coy on specific numbers). | |||
| 28 Jul 2021 | Pitching and snacks with Mamamia Executive Editor, Leigh Campbell | Ep 37 | 00:39:53 | |
Leigh Campbell is the executive editor of Mamamia and host of the podcast, You Beauty. She’s also a snack influencer - yep that’s a thing and mamma to her little man.
Leigh has worked in lifestyle media for 15 years, holding positions as Beauty Director at Cosmopolitan, Head of Lifestyle for HuffPost before joining Mamamia in 2018.
At Mamamia she oversees the whole editorial offering but still writes about her favourite stuff - fashion, food, wellness, travel, homewares and of course, beauty.
Leigh sits in the new breed of journalists who have some significant social clout. She’s steadily built a sizable audience of her own via Instagram. And there’s a good reason why: she’s funny, open, playful and accessible in her articles, podcasts and social posts.
And yes, she’s built quite the name as a Snackfluencer, reviewing all of our fave supermarket snacks on her Instagram and they go OFF.
In this episode, we explore how important the profile of a journalist is to media outlets, what she’s looking for in a product pitch and how important the story of the creator is, versus the story of the product.
If you’re a beauty business or snack brand, you’ll want to tune into this episode.
Find Leigh Campbell online https://www.instagram.com/leighacampbell/?hl=en
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 10 Jul 2023 | How to pitch to PRIMER with Anna Saunders | Ep 76 | 00:59:32 | |
Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for. PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls). When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche. Anna’s career spans NZ’s social affairs newsrooms, British marie claire, The Sunday Telegraph’s Stella magazine (UK) and as executive editor of marie claire Australia. I thoroughly enjoyed this interview, and even if we veered off track a lil, if you’re a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories.
Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr | |||
| 13 Mar 2023 | How to pitch to Fashion Journal with Cait Emma Burke | Ep 65 | 01:05:51 | |
Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine. Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way. Stick around to hear Cait's creative process, her steps to assess what makes a bluddy’ good pitch and how you can land yourself into the pages of this iconic mag.
Find Cait Emma Burke online
Find Odette Barry online | |||
| 16 Mar 2020 | How to pitch a TV news story with Katrina Blowers | Ep 1 | 00:49:16 | |
I interview Katrina Blowers, award-winning newsreader and senior reporter for the Seven Network in Brisbane about her journey through the media landscape, the hurtful comments early on in her career from a boss that drove her towards radio, what a day in the life looks like at channel 7 and tips for pitching a TV news story. Katrina’s been a network correspondent for major stories including the Commonwealth games, state and federal elections, the G20, the Gerard Baden-Clay murder trial as well as natural disasters in Australia and overseas. Katrina has also written a best-selling book, is a former restaurant critic and is well known in Sydney for co-hosting the number one Nova FM breakfast show with comedians Merrick and Rosso for six years. A challenging on-air experience led to Katrina re-learning everything she thought she knew about confidence. She now teaches CEOs and entrepreneurs how to claim their confidence on stage and in front of the camera and has developed an online course 'Claiming Your Confidence'. Katrina shares
You can find me, your host, Odette Barry, publicist and PR mentor and founder of Odette & Co. https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry-3730b223/ Katrina Blowers is on Twitter and Instagram and her program, Claiming Your Confidence, can be found on her website. https://www.katrinablowers.com/ https://twitter.com/katrinablowers?lang=en https://www.instagram.com/katrinablowers/?hl=en
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