Gym Marketing Made Simple (Sherman Merricks)

Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, Mikilah Spear shares her inspiring journey as a gym owner in California, showcasing her remarkable success achieved through innovative marketing strategies.

Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers. Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic.

As the founder of a women's gym, Mikilah recounts her journey of expansion from a modest 1700 square feet to an impressive 3500 square feet. Along the way, she diversified her services beyond prenatal and postpartum training to include specialized programs for perimenopause and menopause.

However, Mikilah's ambitions extend beyond the confines of her current client base. With a keen awareness of the untapped potential in her local community, she aims to connect with an additional 100,000 potential clients. Her drive to empower women and broaden her business's reach is palpable, yet she acknowledges the need to increase awareness of her services.

00:01 Fitness and pregnancy with a new gym owner.

3:30 Starting a women's gym and expanding reach.

9:52 Paid marketing strategies for a fitness business.

16:25 Marketing strategies and client success stories.

19:55 Marketing strategies for gym owners. 

24:02 Growing a gym through free intro classes and hiring challenges.

28:20 Growing a women's gym through franchising and marketing

Tune in to the Gym Marketing Made Simple podcast to discover Mikilah's insights into effective marketing strategies and learn how to elevate your gym's visibility and reach. 

Welcome to another engaging episode of Gym Marketing Made Simple! I'm excited to welcome our special guest, Beth Berkley, Business Development Manager at MADabolic.

MADabolic stands as the industry leader in barbell-free strength and conditioning, and Beth's role plays a pivotal part in the company's expansive growth and operational excellence.

In today's episode, we dive deep into the realm of digital marketing strategies tailored specifically for boutique fitness gyms. With Beth's extensive experience and expertise in business development, we explore innovative approaches, practical techniques, and critical insights to help boutique fitness gyms thrive in the digital landscape.

00:01 Digital marketing strategies for boutique fitness gyms.

1:02 Starting a Madabolic fitness gym with a focus on heavy weights and correct form

4:58 Fitness program Madabolic's history, goals, and training regimen

11:41 Branding, marketing, and client retention in the fitness industry. 

16:52 Digital marketing for fitness franchise

21:17 Marketing strategies for gym owners.

29:06 Marketing strategies for micro gym owners.

Whether you're a seasoned fitness professional or a budding entrepreneur in the fitness space, this episode promises to equip you with actionable insights and inspiration to elevate your gym marketing game and drive sustainable growth.

Tune in to this Gym Marketing Made Simple episode to discover the secrets to leveraging digital marketing for success in boutique fitness.

@bethberkey13 @MADabolic

Is your gym’s marketing hitting the right balance between cost and conversions?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this week’s episode, we dive deep into the challenges and strategies surrounding boutique gym marketing.

Joined by Tommy Allen, we discuss balancing targeting a specific audience while keeping your appeal broad enough to avoid high-cost, low-conversion leads. We break down the math behind lead generation—aiming for $13-$18 per lead, needing a 60% conversion rate to make a $45 lead profitable—and how your ad copy and structured offers can make or break your campaign's success.

The conversation highlights the importance of retention and boosting the average revenue per member to ensure sustainable growth. While cheaper marketing options may seem appealing, the team emphasizes that predictable results from tested strategies are worth the investment.

Tommy also shares insights on how testing new ad copy variations and crafting offers tailored to client needs can lead to consistent marketing outcomes, ensuring your gym continues growing.

00:00 Intro

00:30 Marketing Strategy for Boutique Fitness Gyms 

03:55 Balancing Specificity and Generalization in Advertising 

04:45 Cost Per Lead and Conversion Rates

21:34 Structuring Offers and Retention Strategies

24:21 The Value of Predictable Results in Marketing

Tune in to learn how your gym can achieve sustainable marketing success and what actionable steps you can take to optimize your approach today.

How Does Rebranding Shape Gym Success?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym.

Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in client sign-ups, with closures rising from 5-6 per month to 9-11.

He sheds light on how individualized coaching, movement assessments, and consistent follow-up have transformed his approach, helping clients address pain management and personalized fitness goals. He also underscores the impact of business coaching and structured systems, stressing the necessity of having solid operational foundations before exploring paid advertising.

Suppose you're navigating the challenges of rebranding or considering paid marketing. In that case, this episode provides practical lessons on enhancing your systems, refining your intake process, and ensuring that every lead is met with professionalism and care.

00:00 Intro

00:10 Chris’s Gym Journey and Challenges

05:47 Transition to Organic Marketing and Improved Results

08:38 Differences in Paid Marketing Approaches

12:10 Importance of Long-Term Marketing and Sales Processes

22:05 Advice for Gym Owners Considering Paid Marketing

Tune in to discover actionable insights from Chris’s experience that can help your gym grow effectively without compromising client experience.

What if you could make sales easier just by being better prepared?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Sherman explains how mastering the art of handling objections and leveraging testimonials can significantly smooth your sales process.

By addressing common concerns like schedules and budgets before mentioning the price, you can guide potential clients with confidence and clarity. Sherman also shares practical tips on role-playing objection responses, recording new objections, and brainstorming with your sales team.

Additionally, he explores the power of testimonials—how to use them effectively through dedicated pages, binders, and follow-up emails to build trust and credibility.

00:00 Intro

00:10 Testimonials and Initial Welcome

3:09 Proactive Objection Handling

5:15 Role-Playing and Practical Tips

10:32 Brainstorming and Testimonials

16:54 Common Objections and Preparation

22:08 Final Thoughts and Contact Information

Learn how to enhance your sales approach by being prepared for objections and improving your process, leading to better customer experiences and more successful deals.

Standing out in a crowded fitness market can be challenging, but it’s not impossible. What separates thriving gyms from struggling ones? It’s all about having the right strategy and foundation.

Welcome to Gym Marketing Made Simple, where you’ll find actionable marketing insights tailored to boutique fitness gyms. 

Main Topic:

In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themselves by defining their unique value proposition. From managing churn rates to building a strong marketing foundation, this conversation dives into practical solutions to elevate your approach.

Key Insights:

• Why relying solely on organic marketing won’t cut it in today’s competitive landscape.

• The role of paid social media as a powerful growth tool for boutique gyms.

• How to define a unique value proposition that resonates with your target audience.

• The importance of systems, lead nurturing, and realistic expectations in marketing success.

• Why addressing churn rates is critical to sustaining long-term growth.

Episode Chapters:

00:00 Intro

00:10 Understanding Unique Value Proposition in Fitness Marketing

25:21 Discussion on Paid Social Media Marketing 

26:03 Challenges and Opportunities in Fitness Marketing

26:31 The Importance of a Strong Marketing Foundation

26:44 Competing in a Saturated Market

26:58 The Role of Paid Advertising in Business Growth

27:11 The Impact of Churn Rate on Marketing Strategy

27:27 The Importance of Transparency and Realistic Expectations

CTA:

Looking to level up your gym’s marketing strategy? Tune in to discover practical steps you can implement immediately to stand out in a saturated market.

Supporting Info:

For more resources and insights, check out our website and connect with us on social media. https://www.lassoframework.com/

Closing:

Thanks for listening! Remember, building a thriving gym starts with having the proper marketing foundation. Stay tuned for more strategies to simplify and amplify your gym’s growth.

Are you curious how understanding sales psychology can transform your fitness business? 

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In this episode, the focus is on the critical role of sales psychology in the fitness industry. One key aspect that I explore is how addressing clients' fears and concerns can lead to better decision-making regarding their health and fitness journeys. Additionally, I delve into the importance of shifting your mindset to overcome apprehensions about cold calling, emphasizing that it is a powerful tool for helping clients achieve their goals.

This episode highlights the significance of genuinely helping others, maintaining a positive attitude, and consistently practicing your sales skills. These insights are designed to help you make a lasting impact on your clients' lives and improve your business's success.

00:00 Intro

00:10 Sales psychology and conversion rates for fitness gyms. 

3:12 Sales mindset and techniques for gym owners

10:10 Cold calling and CRM for gym ownership

14:35 Sales mindset, cold calling, objections, and action planning

21:17 Sales skills, mindset, and practice for success

Tune in to this episode to learn valuable lessons on enhancing your sales approach in the fitness industry.

Welcome back to Gym Marketing Made Simple!  In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location.

Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development. 

00:01 Business growth and challenges in the fitness industry. 

4:32 Simplifying staff training and onboarding in a gym.

7:56 The benefits of charging for personal training sessions. 

11:22 Hiring staff with a focus on work history and values alignment. 

17:01 Hiring and recruiting for a gym business

20:45 Leadership, staffing, and communication in a gym setting.26:19 Leadership, mindset, and staff management in the fitness industry.

Tune in as he shares valuable insights, emphasizing the importance of simplicity and repetition in staff onboarding. Don't miss this story of resilience and success! 

The wrong clients can drain resources, while the right ones can fuel growth. What makes a gym an ideal fit for a marketing strategy that actually delivers results?

Welcome to the Gym Marketing Made Simple Podcast. Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.

What This Episode Covers:

Not all gym owners are ready for the marketing that leads to sustainable growth. This episode explains what separates successful clients from those who struggle, why tracking metrics matters, and how long-term thinking leads to better results. Expect actionable strategies to refine marketing efforts and attract the right clients.

Key Insights:

- Why gyms that track their numbers and follow the process see better marketing results.

- The importance of focusing on lifetime client value instead of short-term gains.

- How stopping paid marketing leads to a significant drop in revenue and new clients.

- The key traits of gym owners who succeed in marketing versus those who don’t.

- Why responsiveness and lead nurturing make all the difference.

Episode Chapters:

00:00 Intro

00:05 Client Profiles and Marketing Strategies

04:44 Mindset and Profitability

09:07 Tracking Metrics and Long-Term Growth

10:33 ROI Calls and Realistic Expectations

15:15 Responsiveness and Lead Nurturing

22:50 Hard Work and Long-Term Commitment

26:37 Trusting the Experts and Avoiding Distractions

Call to Action

Want to learn how to attract the right clients and scale your gym sustainably?

Tune in now and apply these insights to see long-term growth in your business.

From 150 to 300 Members: How Swift River CrossFit Scaled with Smart Systems and Marketing.

Welcome to Gym Marketing Made Simple, your resource for exploring the strategies that boutique fitness gyms need to thrive.

How do you take a gym from 150 to nearly 300 members in just three years—without sacrificing quality? Amy Moller from Swift River CrossFit did exactly that. In this episode, she shares the systems, strategies, and mindset shifts that made it possible.

What You'll Learn in This Episode:

- The marketing strategies that doubled Swift River CrossFit’s membership

- Why having the right systems is key to sustainable gym growth

- How data-driven decisions improve client acquisition and retention

- The power of a strong gym community in scaling success

- How to effectively delegate and refine operations for long-term growth

Key Insights:

- How paid ads transformed Swift River CrossFit’s membership growth

- The importance of building systems to maintain quality as your gym scales

- Why data-driven decisions are critical for sustainable growth

- The role of high-performing communities like the Pinnacle Group in success

- How to delegate effectively and create a seamless gym operation

Episode Chapters:

00:00 Intro

00:02 Gym Marketing and Paid Ads Impact

01:40 Aimee's Gym Journey and Growth

04:06 Challenges and Systems in a Growing Gym

06:21 The Pinnacle Group and High-Performing Gym Owners

15:15 Mindset and Success in Paid Marketing

24:44 Systems Testing and Delegation

31:51 Scaling and Offloading Tasks

Call to Action:

Looking to scale your gym while keeping quality high? Learn how Lasso’s marketing strategies can help you grow without the guesswork.

Supporting Information & Resources:

- Connect with Amy Moller & Swift River CrossFit: 

https://www.facebook.com/aimee.moller.5

https://www.facebook.com/SwiftRiverCF

- Join the PUSH PRESS Group for Gym Owners: 

https://www.facebook.com/pushpress

- Explore More Gym Marketing Strategies: 

https://www.lassoframework.com/

Closing:

Scaling a gym takes the right combination of marketing, systems, and mindset. Whether you're at 100 or 500 members, the strategies in this episode can help you grow the right way. Thanks for tuning in—subscribe for more insights on gym marketing and business success!

Episode 6 | Consult

Welcome to another engaging episode of Gym Marketing Made Simple! Our special guest, Rob Schwartz, the dynamic owner of All Fit Orlando, joins us for an insightful discussion on the intricacies of fitness consultations and the art of fostering human-to-human connections in gym marketing.

Rob underscores the significance of maintaining a human-centric approach throughout fitness consultations in this episode. He shares valuable perspectives on removing detached pricing sheets, emphasizing the potential pitfalls of leading clients into analysis paralysis. Instead, Rob advocates for solving clients' problems through personalized interactions.

We delve into how Rob's approach has become a beacon of inspiration at All Fit Orlando, creating a culture that revolves around genuine human connections. Learn how this philosophy has shaped the gym's success and has become a guiding principle for the entire organization.

00:01 Human interaction vs. pricing sheets in marketing.

0:59 Free fitness classes and their effectiveness

4:44 Personalized fitness approach for new clients.

10:53 Creating a comfortable environment for weight loss consultations

14:53 Setting expectations for a successful introductory meeting

19:46 Fitness and nutrition goals with a personal trainer.

24:02 Sales training and objection handling in the gym industry.

Tune in to gain practical insights into effective gym marketing strategies and discover how Rob's successful fitness consultation methods can elevate your fitness marketing game.

A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, we’re joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We’ll explore how to create a gym environment that truly resonates with older clients, from personalized communication to authentic representation in marketing materials.

Episode Highlights:

Boutique fitness gyms have a significant opportunity to serve the 50+ market, but many struggle with how to connect with this audience. Jay Croft explains why traditional marketing approaches often fall short and how gyms can adjust their messaging to better appeal to older clients. He emphasizes the power of personalized communication—through email, phone calls, and text messaging—and highlights the importance of featuring real older clients in marketing materials.

Jay also discusses how creating a non-intimidating gym atmosphere can make a significant impact on attracting and retaining this demographic.

Key Takeaways:

• How to tailor gym marketing efforts to appeal to clients over 50.

• The role of email newsletters in building trust and engagement.

• Why featuring authentic representations of older clients is crucial.

• How a mix of communication methods improves client relationships.

• Ways to create a welcoming gym environment for older individuals.

• The financial benefits of targeting the 50+ market.

  
  

Episode Chapters:

• 00:00 Intro

• 24:48 Jay Croft's Background and Business Focus

• 25:03 Challenges and Opportunities in Marketing to Older Demographics 

• 25:20 Effective Marketing Strategies for Older Clients

• 25:38 Importance of Authentic Representation in Marketing

• 25:48 Creating a Welcoming Environment for Older Clients

• 26:03 Personalized Service and Client Engagement

• 26:20 Effective Communication and Marketing Tactics

• 26:35 Building Trust and Credibility with Older Clients

Want to learn more?

Connect with Jay Croft and Prime Fit Content here:

🔗 [Jay Croft’s Linktree](https://linktr.ee/jaycroftatl)

🔗 [Prime Fit on Facebook](https://www.facebook.com/profile.php?id=100063655626338)

Thanks for tuning in! If this episode gave you something to think about, share it with a fellow gym owner who could benefit from these insights. Stay tuned for more strategies to help you grow your gym while making a real impact.

Welcome to the Gym Marketing Made Simple podcast, where we explore the strategies that boutique fitness gyms need to thrive. Today's episode discusses leveraging done-for-you marketing and sales techniques to boost lead generation and revenue growth without breaking the bank.

In this insightful discussion, our guest, Thomas Conway of Project 13, joins us to explore the power of effective marketing and building strong client relationships. Thomas shares valuable insights into his approach to marketing, emphasizing the importance of identifying the right target market and creating a brand vibe that resonates with them.

Throughout the conversation, Thomas illuminates his experiences with marketing and advertising, stressing the need for a comprehensive and trackable strategy. He also underscores the significance of gradual, sustainable growth in the fitness industry.

Additionally, we delve into the benefits of sales coaching and utilizing CRM tools to streamline communication and enhance client interactions. With Thomas's expertise and our shared passion for empowering fitness businesses, this episode offers actionable tips and strategies to elevate your gym's marketing and sales efforts.

00:10 Opening a new gym with 50 members and the challenges faced. 

4:08 Marketing strategies for two fitness gyms in different cities.

11:14 Gym marketing strategies and experiences with various agencies. 

18:25 Marketing strategies for a fitness business

23:59 Improving sales process for organic leads using direct language and clear calls to action.

29:47 Successful client acquisition strategies for a fitness business. 

38:17 Gym marketing strategies, including pre-qualifying leads and using branding to stand out

42:12 Marketing strategies for gyms, emphasizing sustainable growth

Tune in to the Gym Marketing Made Simple podcast to learn how to transform your gym's marketing approach and drive sustainable growth.

Welcome to another episode of Gym Marketing Made Simple! 

Today, we are excited to chat with Adam Lane, the founder of Oak Performance and Oak Strength. In 2012, Adam and his wife started building their fitness empire in Northern Illinois. 

Adam's passion for athletics and helping others led him to establish Oak Strength and Oak Performance, which have grown significantly. They have relocated their gym to a new location and expanded their offerings to include specialized youth athlete training programs. 

Throughout our conversation, Adam shares invaluable insights on paid marketing strategies for fellow gym owners while emphasizing the importance of profitability in the fitness industry. We discuss his challenges with navigating the complexities of Facebook ads and the transformative impact of partnering with a dedicated marketing agency. 

Adam also expressed frustration with a previous weight loss program that lacked personalization and set unrealistic client expectations. This experience led to a profound evolution in their gym's branding and messaging, transitioning from the exclusive "Oak Strength" to a more inclusive approach that resonates with a diverse audience. 

00:01 Marketing strategies for boutique fitness gyms with a focus on franchise expansion. 

4:51 Overcoming marketing challenges and improving ad performance for a fitness gym.

11:57 Marketing strategies for a gym, including using testimonials and images

15:55 Franchise model, marketing strategies, and team alignment.

23:28 Challenges and growth strategies for fitness franchises.

27:51 Improving gym marketing through digital marketing and automation.

Whether you're a seasoned gym owner seeking actionable marketing tips or simply curious about the fascinating journey of building a fitness empire, this episode is packed with valuable insights and inspiration. 

Please join the Gym Marketing Podcast and join us on this enlightening journey!

What does it take to evolve and thrive in the ever-changing fitness industry?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Matt Giordano from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate. 

Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a personal training-first business model. He details how partnering with Lasso elevated his gym’s marketing efforts, boosting monthly leads from 20–30 to an impressive 80, with 15 memberships closed in the first month.

Matt also sheds light on the role of digital marketing and sales training in sustaining growth while emphasizing accountability as a cornerstone of success. He encourages gym owners to overcome hesitation and seek professional marketing support, offering actionable advice for those looking to scale their gyms effectively.

What can gym owners learn? Gain insights into proven strategies for lead generation, refined sales processes, and the long-term value of professional partnerships.

00:00 Intro

01:17 Matt Giordano's Background and Career Journey

03:04 Meeting the Business Partner and Starting CrossFit Newtown 

10:45 Adapting During COVID-19 and Post-Pandemic Growth

13:11 Implementing Lasso's Marketing and Sales Strategies 

14:42 Challenges and Successes in the First Two Months

15:10 The Importance of Sales and Communication Skills

17:18 The Role of Community and Support in Success

17:53 Advice for Gym Owners Considering Lasso

Tune in for practical tips you can apply to achieve consistent growth for your gym.

Welcome back to another enlightening episode of Gym Marketing Made Simple! I'm thrilled to have Jeff Binek back on the show.

In today's discussion, we delve into the world of outsourcing marketing tasks for boutique fitness gyms, unravel the secrets behind successful marketing strategies tailored for gyms boasting over 200 members, and explore innovative approaches for enhancing the marketing game of fitness businesses. 

00:01 Outsourcing marketing tasks for a boutique fitness gym. 

1:20 Marketing strategies for gyms with over 200 members. 

6:46 The emotional impact of losing clients in a gym setting

10:51 Gym ownership challenges and marketing strategies. 

15:53 Marketing strategies for fitness businesses

20:49 Business growth strategies for gym owners.

28:34 Leveraging Facebook ads for gym growth and success. 

31:52 Gym marketing strategies and growth.

Tune in for expert insights, actionable tips, and knowledge to supercharge your gym marketing strategies and drive unprecedented growth. 

Don't miss out – hit play now! 

How much business are you leaving on the table by not following up?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, we focus on the vital role of lead nurturing and consistent follow-up in the fitness industry. We explain why immediate responses and a structured approach to handling leads are essential in building trust and driving conversions.

Hiring virtual assistants to manage these tasks can greatly enhance your gym’s efficiency, ensuring that no lead falls through the cracks.

Learn how long-term follow-up, even over 12 or 48 weeks, can lead to successful conversions and increased revenue. This episode provides actionable tips to optimize your lead response process and highlights the importance of persistence in growing your business.

By the end, you'll understand how a streamlined follow-up process can significantly impact your gym's success.

00:00 Intro

00:10 Lead nurturing in fitness marketing with tips for success. 

5:20 Lead nurture importance and response time

11:34 Lead nurturing and follow-up in fitness marketing.

17:47 Lead quality and nurturing in digital marketing.

21:40 Lead nurture process for gyms, reducing workload for owners

Tune in to learn how to fine-tune your lead nurturing strategy for better conversions and lasting growth.

Welcome to another episode of Gym Marketing Made Simple! Adam Nieffer, Owner and Head Coach at CrossFit Fort Vancouver, is our guest for today's discussion.

Adam Nieffer takes us on a journey through the evolution of CrossFit Fort Vancouver, from its humble beginnings in a small space to its expansion into a larger facility to accommodate growth. He shares insights into the challenges and triumphs encountered during their 15-year journey as a CrossFit gym owner.

Throughout the episode, Adam emphasizes the importance of caring for people and serving them daily to improve their lives. He highlights the transformative power of investing in great coaches and incentivizing them to deliver exceptional work, which has directly correlated with the gym's remarkable growth.

00:01 Running a successful CrossFit gym for 15 years.

5:31 Growing a CrossFit gym through investing in exceptional coaches

12:12 Fitness, coaching, and adventure racing.

18:33 Coaching excellence in CrossFit gyms.

22:16 Gym ownership, team building, and culture development.

28:04 Core values, identity, and mission in a CrossFit gym.

Join us as Adam Nieffer shares invaluable lessons learned, practical tips, and inspiring anecdotes from his experience in the fitness industry.

Don't miss out on this insightful conversation!

crossfitfortvancouver.com,

@adamneiffer

@cffortvancouver

Is your gym’s marketing strategy working for you, or is it holding you back?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In this episode, we're talking about a free marketing assessment designed specifically for gym owners. This quick, 5 to 10-minute assessment scores your current marketing and sales efforts, offering a clear picture of where your strengths lie and where there’s room for growth.

The best part? It’s unbiased and provides practical insights to help you improve your marketing effectiveness. After taking the assessment, you’ll understand how your strategies compare and what adjustments can help you reach your goals more efficiently.

We also recommend checking out the previous episode with Tommy, where we explored more ways to support business growth.

Don’t forget to share the assessment with your peers and reach out if you’d like more assistance in evaluating your scores.

00:00 Intro

00:20 Assessment Introduction and Purpose

00:38 Overview of the Marketing Assessment

03:06 Importance of the Assessment Score

03:54 Details of the Assessment Questions

06:57 Benefits of Taking the Assessment

08:48 Popcorn Episode

Tune in to learn how this assessment can offer actionable feedback on optimizing your gym’s marketing approach, and the lessons you can apply right away to see real progress.

Welcome to the Gym Marketing Made Simple podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In today's episode, Robert Schwartz joins us to discuss a crucial topic for fitness entrepreneurs: the significance of coaching in the fitness industry.

The conversation centers around the essential role of coaching, emphasizing the need for personalized attention and value-based pricing. We explore how effective coaching can help clients overcome objections and make fitness a sustainable habit. Additionally, we highlight the unique coaching experiences micro gyms offer, which set them apart in a competitive market.

Furthermore, we touch on the crucial aspect of capturing leads and providing valuable insights to convert them into paying customers. By the end of this episode, you'll have a deeper understanding of how to leverage coaching to enhance client satisfaction and drive business growth.

00:00 Intro

00:15 Coaching mindset for gym owners to overcome fear of selling and provide life-changing results.

8:22 Sales techniques for gym owners and managers.

12:23 Coaching vs. selling in the fitness industry. 

17:11 Coaching and its importance in micro gyms

20:51 Pricing and coaching in the fitness industry

24:23 Pricing strategies for fitness gyms, emphasizing engagement and value

28:46 Pricing strategies for fitness gyms.

Tune in to the Gym Marketing Made Simple podcast to gain valuable insights and take your gym to the next level.

Are Paid Ads Worth the Investment for Your Gym?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In today’s episode, we’re diving into the real impact of paid advertising on gym growth and whether it's worth the investment. Tommy Allen joins us to show how a gym using Lasso went from $19k to $47k in revenue over two years by leveraging paid ads. While paid ads target colder traffic, they provide more predictable revenue than relying solely on referrals.

We’ll explore how rising lead costs—from $5 to $27 to $37—require better systems and processes for managing leads. With a $750 ad budget, generating 50 leads at a 20% conversion rate, gyms are seeing a return of 380%, thanks to each client's $ 3,600-lifetime value.

Tune in to this episode to learn how consistent lead generation through paid advertising can support long-term success and growth for your gym.

Tommy offers valuable insights on building sustainable systems that ensure every dollar spent is worth it.

00:00 Intro

00:10 Paid Advertising vs. Referral-Based Marketing

01:49 Success Story: FIT Mamas

03:29 Challenges in Paid Advertising

06:53 Cost Per Lead and Self-Funded Client Acquisition

14:07 Realistic Expectations for ROI

14:34 Volume vs. Quality in Lead Generation

14:50 The Role of Paid Advertising in Business Growth

15:09 The Importance of Long-Term View in Marketing

19:18 The Impact of Paid Advertising on Business Revenue

24:42 The Role of Referrals and Organic Traffic

29:03 The Opportunity Cost of Not Working with Lasso

What lesson can you take away from this episode? Paid ads aren’t just about quick wins; they’re about creating a steady flow of new clients and building a long-term strategy for gym success.

Welcome to another episode of Gym Marketing Made Simple! Today, we're honoured to host Mark Danko, Project Manager, Marketing Director, and CrossFit Future and Future Gymnastics co-owner.

From a single gym in 2011 to four by 2019 (three CrossFit and one gymnastics), Mark's journey is one of remarkable expansion.

Initially a corporate engineer, Mark balanced his job with building his gyms during early mornings and evenings. In 2019, he left his corporate career behind to become a full-time gym owner. 

5:28 Gymnastics length of engagement and lifetime value.

9:46 Investing in youth sports programs for high revenue.

13:56 Business growth and systems for managing leads.

19:00 Running a successful CrossFit gym

22:39 Entrepreneurship, marketing, and personal interests.

27:20 Learning snowboarding and perseverance

Join us as Mark shares his insights on the challenges and rewards of gym ownership and marketing.

Futurebty.com

Episode 5 | Gym Marketing Made Simple Podcast

Welcome to another exciting episode of the Gym Marketing Made Simple podcast! If you're a boutique fitness gym owner looking to skyrocket your lead flow and revenue without breaking the bank, you're in the right place.

In this episode, your dynamic hosts, Blake, and Sherman Merritt, are joined by a special guest, the energetic and successful Robert from All Fit Orlando. Robert is not just a gym owner; he's a marketing maestro and here to spill the beans on the tried-and-true marketing and sales strategies that have propelled his gyms to success.

Get to know Robert's journey from being a personal trainer 15 years ago to navigating big and small box gyms, trying different formats like boot camps, and finally taking the plunge to open his gym. His experience is a goldmine for gym owners, and he's ready to share the secrets of his success.

00:01 Gym marketing strategies with a successful owner. 

2:48 Transforming a gym business model for success

7:46 Effective marketing strategies for fitness businesses.

12:03 Marketing strategies for a CrossFit gym.

15:54 Doubling revenue from $19,500 to $55,000 in one month. 

22:02 Personalized fitness solutions and human connection.

26:07 Using personal transformation stories to connect with clients in the fitness industry.

Whether you're just starting or looking to take your gym to the next level, this episode is packed with insights, tips, and strategies to set you on the path to success. Don't miss out on the wisdom Robert and the hosts shared as they discuss practical approaches to growing your gym's revenue and achieving unstoppable success.

Tune in now and get ready to unlock the door to your gym's prosperity!

Have you ever wondered how a personal touch could revolutionize your gym's client retention and growth? 

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, we delve into the crucial role of personal touch in small group classes and one-on-one training. Join us as we discuss the operational challenges of maintaining high-touch customer service as gyms expand and the strategies for overcoming these hurdles.

Our guest, Mark Fisher, shares his insights on the importance of hiring the right people through personality style tests and stress tests and implementing a systematic hiring approach.

We also explore the essentials of having a functional website, a compelling offer, and a dashboard for tracking results. Additionally, Mark provides valuable advice on generating leads for fitness businesses beyond paid digital marketing.

Learn how building relationships, starting conversations with strangers, understanding lead costs, and nurturing leads through personal networking can significantly impact your gym’s success.

00:00 Intro

00:10 Gym ownership, marketing, and personal training.

4:27 Hiring and retaining employees in a small gym setting

9:30 Hiring and firing practices for small business success. 

12:57 Hiring and marketing for gym owners, emphasizing the importance of bringing the right people on board.

15:46 Marketing strategies for gym owners, focusing on lead generation and follow-up processes.

22:08 When gyms should start marketing and how to retain clients

27: 23 Marketing strategies for gym owners, including referrals and paid advertising.

32:07 Marketing strategies for gyms, including networking and paid advertising

37:14 AI's potential to replace human lead nurture in marketing

41:27 Personalized customer service in fitness gyms

47:14 Marketing strategies for fitness businesses.

Tune in to this episode to learn how a personal touch can enhance your gym’s client retention and growth. Discover practical strategies for hiring, operational efficiency, and lead generation to ensure your gym thrives.

Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. 

Get your copy here (http://go.businessforunicorns.com/gym-marketing-secrets).

For more about BFU, check out their Instagram and website

(https://www.instagram.com/businessforunicorns) (https://businessforunicorns.com/).

Episode 8 | Gym Marketing Made Simple Podcast

Welcome to another thrilling episode of Gym Marketing Made Simple! In today's edition, we're joined by special guest Scott Rammage, delving into sales strategies and personal branding within the fitness industry while emphasizing the crucial role of emotional return on investment (ROI) in business decisions and providing insights on how gym owners can find the ideal virtual assistant through a science-backed approach that aligns the VA's skills with the owner's unique business needs. 

00:01 Sales strategies and personal branding in the fitness industry

4:25 Learning snowboarding and podcasting.

10:59 The benefits of hiring a virtual assistant for business operations.

16:32 Hiring virtual assistants for gym owners.

22:11 Prioritizing tasks and delegating for business growth. 

26:29 Leveraging podcasts for local business growth.

31:35 Leveraging a podcast to connect with the local community and build trust

36:46 Outsourcing and delegating tasks for business growth. 

Discover the key strategies to connect with your local community and build trust through podcasting! Tune in to this episode for valuable insights that can transform your approach and enhance your community engagement. 

Struggling to close sales at your gym? It’s not about selling harder—it’s about selling smarter. The key is understanding what truly motivates potential clients and guiding them through a seamless decision-making process.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, sales expert Jeff Burlingame shares a sales framework that eliminates objections before they arise, making the sales process seamless and natural.

What You’ll Learn in This Episode:

• Why focusing on the client’s journey — rather than your own —l eads to higher conversions.

• The power of rapport-building and SMART goal setting to build trust.

• How to use a 1-10 scale to create urgency without being pushy.

• The impact of storytelling and 30-second testimonials in sales and marketing.

Key Insights:

• Follow the Hero’s Journey: Position clients as the hero, with the gym as their guide.

• Build Strong Relationships: Establish trust through meaningful conversations and goal setting.

• Create Urgency the Right Way: Use a simple motivation scale to help clients commit.

• Leverage Storytelling: Short, engaging video testimonials are more effective than written ones.

Action Steps:

• Develop a repeatable sales process that aligns with the customer’s journey.

• Build a library of 30-second testimonial videos to use in marketing and sales.

• Focus on rapport-building and uncovering clients’ deeper motivations.

• Enhance sales presentations with visuals and a clear call to action.

  
  

Resources:

- Learn more about Jeff Burlingame and his sales strategies: [coachburly.com](https://www.coachburly.com/)

If you're looking to improve your gym’s sales process and connect with clients more effectively, this episode is for you. Tune in now and start refining your approach!

Welcome to the Gym Marketing Made Simple Podcast! In this episode, hosts Blake Ruff and Sherman Merricks dive into proven marketing and sales strategies tailored to boost lead flow and revenue for boutique fitness gyms. Skip the trial and error; let the experts at LASSO handle the heavy lifting for you.

Today, a special guest is joining us – Aimee Moller, the owner of Swift River CrossFit. Aimee shares her journey, passion, and insights into running a successful gym. 

00:01 Gym ownership, marketing strategies, and inspiring fitness success

5:14 Gym growth and marketing strategies

10:15 Scaling a gym business with effective systems and sales strategies. 

14:38 Marketing strategies for small gyms with a focus on consistency and mentorship

18:55 Marketing strategies for gym owners with a laser-sharp focus on ROI. 

Get inspired as we learn more about Aimee and her unique gym story. Let's dive in!

Are You Ready to Transform Your Gym's Marketing and Sales Strategies?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

This episode will discuss essential strategies for generating quality leads, enhancing sales and marketing efforts, and scaling fitness businesses. We emphasize the importance of understanding your niche, tailoring your marketing efforts, and hiring professionals to manage Facebook ad campaigns. We also highlight the significance of retaining members, using high-quality images to attract leads, and setting realistic expectations for your gym marketing efforts. Considering each gym's unique circumstances and potential for growth, a personalized approach to fitness marketing is crucial.

Our company helps clients create compelling offers and streamline their processes to achieve maximum ROI. We provide sales training and process optimization for boutique fitness gyms, sharing our extensive experience in the gym industry and commitment to helping micro gyms reach their full potential. We discuss the onboarding process, including crafting offers, sales training, and setting expectations for response time and best practices.

Learn about the importance of tracking and optimizing your marketing efforts, the significance of ROI, and the use of high-quality images for lead generation. Discover how to create a successful marketing strategy tailored to your gym, the cost per lead depending on location, and the importance of long-term partnerships over quick fixes.

00:00 Intro

00:20 Sales training and process optimization for boutique fitness gyms.

3:48 Helping gym owners with marketing and sales strategies. 

9:46 Marketing for gyms, lead generation, and conversion rates

15:33 Gym marketing strategies and ROI expectations.

19:12 Tracking and optimizing marketing efforts for gym sign-ups.

22:32 Using images for lead generation in digital marketing. 

26:57 Gym marketing strategies for increasing revenue.

To learn more about this topic, tune in to the episode.

Is your gym's marketing strategy driving growth or spinning its wheels?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact. 

Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing. He describes how post-COVID challenges pushed him to rethink his approach, eventually leading him to partner with Lasso. With this new approach, he boosted his membership from 100 to 150 members in three months and now maintains a thriving base of around 175 members.

He highlights the significance of professional marketing, quality lead generation, and sales training, underscoring how these elements have helped him achieve steady growth. His journey offers valuable lessons for gym owners on why focusing on effective marketing and sales tactics can drive meaningful, lasting growth—emphasizing the importance of seeing gyms as fitness spaces and active brands in the community.

00:00 Intro

33:21 Michael’s Initial Marketing Experiences33:36 Transition to Working with Lasso

33:51 Initial Results and Growth with Lasso

34:05 Challenges and Learnings from Marketing

34:21 Future Plans and Final Thoughts

Join us as we explore what gym owners can learn from Michael’s story about transforming challenges into opportunities for sustainable success.

Connect with Michael Fitzpatrick:

https://www.facebook.com/micheal.macgiollaphadraig.9/about

https://www.facebook.com/CrossfitPMI

What's the secret to turning leads into loyal members in a boutique fitness gym?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In today’s episode, we discuss how to maximize lead conversion, focusing on essential tactics that increase your chances of success.

Lead conversion can make or break a gym’s growth. The quicker you respond to leads, the better your chances of turning them into paying members. We break down the key strategies for success, including responding within 5-10 minutes, which can increase conversion chances by up to 80%. Simple, direct questions in automated responses can also make a big difference, helping you avoid overwhelming potential clients.

Booking appointments quickly—within 3-4 days—is crucial to maintaining momentum. We also explore why it’s vital to have a confirmation sequence in place to ensure high show-up rates. Time is precious, and the last thing you want is to waste it on unconfirmed appointments.

Lastly, we emphasize the need for a CRM system to automate these processes, streamlining follow-ups and making your workflow more efficient.

What lesson can you learn from this episode? 

Focus on creating a seamless lead-to-member experience that encourages quick responses, easy appointments, and high follow-up rates. This can dramatically improve your gym’s success rate and retention.

00:00 Intro

00:10 Maximizing Leads and Initial Tips

02:30 Importance of Quick Response Time

04:53 Effective Communication and CRM Utilization

10:25 Handling Multiple Leads and Confirmation Sequences

11:05 Confirmation Sequences and Final Tips

Is Your Gym Struggling to Keep Clients? Here’s How to Fix It!

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In today’s episode, we have Josh Martin as our guest, sharing insights on common challenges gym owners face, such as lack of systemization, poor coaching, and client retention issues.

We discuss effective strategies to overcome these hurdles, including implementing systems for onboarding clients and conducting sales conversations, providing effective coaching, and addressing the root causes of client dissatisfaction.

The importance of mentorship, personal responsibility, continuous learning, and building strong client relationships is emphasized, alongside the significance of human connection in service-based businesses. We also highlight the importance of having a clear vision of long-term success and the steps needed to achieve it.

00:00 Intro

00:10 Gym ownership, coaching, and exit strategy with a focus on Josh Martin’'s experience

3:42 Systematizing gym operations for growth and success

8:11 Gyms' readiness for growth and marketing strategies. 

14:07 Coaching certification and its importance in connecting with clients. 

17:32 The importance of human connection in business, with a focus on gym ownership

22:18 Hiring coaches for gyms, balancing technical skills and people skills.

27:09 Gym owner challenges, including losing clients, marketing, and coaching

33:17 Hiring and retaining gym coaches, focusing on personal responsibility and continual growth

39:03 Online coaching program for gym owners and coaches.

Tune in to learn how to implement effective systems, improve coaching, and build lasting relationships with your clients for long-term success in your fitness business.

Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.

Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.

Episode’s Main Topic:

In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal role of consistent marketing efforts in a competitive market.

Key Insights:

• The impact of mentorship on refining sales strategies and improving conversion rates.

• Transitioning from free trials to consultations to enhance client engagement.

• Leveraging paid advertising and social media optimization to attract new clients.

• Utilizing virtual assistants to improve lead management and operational efficiency.

• The importance of community building and maintaining a strong gym culture.

Episode Chapters:

00:00 Intro

00:15 Support and Mentorship in Business Growth

05:39 Challenges and Solutions in Sales and Marketing

08:55 Mindset and Approach to Sales

15:15 Transitioning from Free Trials to Consultations

25:24 Impact of Paid Ads and Virtual Assistants

Call to Action

If you’re looking to elevate your gym’s marketing and sales strategies, tune in to gain actionable insights from industry experts. Don’t forget to subscribe and share this episode with fellow gym owners.

Supporting Information

• Connect with Pat Commeret:

• Instagram: @pcommeret

• Facebook: Pat Commeret
  

Learn more about CrossFit Loup:

• Instagram: @crossfit_loup

• Facebook: CrossFit Loup

  
  

Thank you for joining us on this episode of “Gym Marketing Made Simple.” We appreciate your time and look forward to bringing you more insights in our next episode.

What makes a fitness brand stand out in a crowded industry?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035.

Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition programs. 

Carlson highlights the role of professional attire in fostering a "ready to serve" mentality, creating a strong sense of differentiation in the fitness industry.

Luke also emphasizes the importance of creating a superior employment experience, maintaining a Net Promoter Score of 93, and narrowing the focus to master a specific niche. His advice for aspiring fitness entrepreneurs is clear: excel in one area, deliver exceptional service, and foster professionalism in every aspect of the business.

Learn how you can apply these lessons to position your gym for success. Tune in to gain insights from one of the most successful leaders in the fitness industry.

00:00 Intro

00:10 Discover Strength Overview and Background

02:46 Future Goals and Market Strategy

05:00 Professional Attire and Customer Experience

12:14 Growth Strategies and Talk Triggers

18:07 Challenges and Ego Management in New Locations

21:33 Franchise Selection and Long-Term Growth Strategy

26:05 Advice for New Fitness Entrepreneurs

Connect with Luke Carlson: 

luke@discoverstrength.com

Welcome to another episode of Gym Marketing Made Simple! Today, we're joined by Tommy Allen, District H Strength and Fitness co-owner in Houston, Texas. Tommy shares insights into the critical role of consistent lead generation in business planning and growth.

Throughout our conversation, Tommy emphasizes the effectiveness of their current marketing strategy and the importance of avoiding unnecessary changes. He dives into how they've amplified business growth through semi-private training, offering valuable lessons for gym owners looking to scale their operations.

One key aspect Tommy highlights is the significance of local community awareness. He discusses how building a strong presence within the community, coupled with targeted Facebook ads, can drive conversions and enhance brand awareness.

00:01 Using Facebook ads to generate leads for a CrossFit gym.

6:40 Marketing strategies for gyms, emphasizing consistency and understanding of target audience.

10:30 Automating lead generation and sales process for a fitness business.

14:35 Leveraging cold traffic and nurturing leads to close sales.

18:27 Gym marketing strategies, including Facebook ads, brand awareness, and creating predictable outcomes for clients

25:57 Marketing strategies for gym owners

Tune in to the Gym Marketing podcast to hear Tommy's expert advice and learn how you can apply these strategies to your own fitness business.

What makes a gym offer genuinely effective?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Blake and Sherman break down the key elements of creating gym offers that attract the right clients without relying on free trials or giveaways. Instead of short-term solutions, they emphasize structured programs like a three-month commitment, which fosters long-term relationships.

They also dive into the importance of keeping offers clear and focused, highlighting the benefits without overwhelming potential clients with excessive details.

Understanding each client's challenges and providing tailored solutions is central to building strong, lasting connections. This conversation covers how gym owners can simplify their marketing strategies to encourage meaningful interactions and ultimately meet their clients' needs.

Lesson learned: Create offers that encourage commitment but focus on understanding your clients’ specific needs to provide the best solutions.

00:00 Intro

00:10 Understanding Client Problems 

01:19 Effectiveness of Free Trials

04:48 Creating Compelling Offers

08:14 Simplifying Offers and Client Interaction

14:01 Focusing on Client Needs

16:49 Conclusion and Call to Action

Tune in to learn how to craft more effective offers that lead to real conversations and long-term success!

First impressions set the tone for success—are your gym tours converting potential clients into long-term members?

Welcome to the Gym Marketing Made Simple Podcast. Your go-to resource for practical strategies and insights to help boutique fitness gyms thrive.

In this episode, we’re diving into the art of conducting professional gym tours and intro sessions that leave a lasting impression and drive client engagement.

This episode focuses on optimizing gym tours to create better client experiences and boost conversion rates. Learn how to build trust, set realistic expectations, and exude confidence in your service and pricing to ensure clients see the value in their investment.

Key Insights

 • The importance of a professional, private space for client introductions.

 • Why dressing and presenting yourself professionally builds trust.

 • How to structure a 30-minute intro session to maximize impact.

 • Using biometric data to set clear, realistic goals and timelines.

 • Building confidence in your pricing and service to close more deals.

Actionable Takeaways

 • Designate a professional area in your gym for intros to ensure comfort and privacy.

 • Train staff to maintain a polished, branded appearance.

 • Implement a structured intro session that includes small talk, identifying client pain points, gathering data, and presenting solutions.

 • Use tools like biometric scans to showcase measurable progress and align client goals with achievable outcomes.

 • Cultivate confidence in your service and pricing—it’s key to securing long-term members.

Episode Chapters: 

00:00 Intro

00:10 Confidence in Service and Pricing

03:45 Setting the Stage for Intros

09:42 Creating a Professional Environment 

11:00 Structuring the Intro Session

17:38 Handling Client Expectations and Objections 

Closing Thoughts

A practical gym tour isn’t just about showing off equipment—it’s about creating a professional, results-driven experience that makes clients feel confident about joining.

Tune in to this episode for actionable tips to refine your intro process and grow your gym.

Links

 • Listen on Apple Podcasts

 • Listen on Spotify

 • Watch on YouTube

Most Gym Websites Are Built to Exist—Not to Perform.

Welcome to the Gym Marketing Made Simple podcast—your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This show simplifies marketing so gym owners can attract more clients and make more money, without wasting time on what doesn’t work.

Episode Highlights: 

Trey Tamble from Site Fit breaks down the difference between just having a website and having one that actually performs. He shares real insights on SEO, the importance of consistent reviews, Google Business Listings, and how a strong domain reputation can help generate more leads. If you’re not seeing results from your site, this episode is a must.

Key Insights:

• A basic website is better than none, but it won’t scale with the gym’s growth.

• A splash page before a gym opens can help build domain trust early.

• Linking your gym to the CrossFit.com affiliate map is an easy SEO win.

• Google rewards consistency in reviews, not perfection.

• Negative reviews aren’t always bad—they make the rest look more credible.

• Google Business Listings are essential for visibility in local search results.

• Most gym websites lack regular updates, hurting SEO performance over time.

• Site Fit websites are optimized for lead generation and improve rankings over 8–12 weeks.

  
  

Episode Chapters:

• 00:00 Intro

• 00:04 Importance of Consistent Reviews

• 01:22 Building a Professional Website

• 03:05 The Role of Professional Website Services

• 13:01 Common Website Mistakes and Solutions

• 16:05 Handling Negative Reviews

• 21:26 Promoting Site Fit Services

Action Steps for Gym Owners

• Make sure your website is linked on the CrossFit.com affiliate map.

• Set up and verify your Google Business Listing, and connect it to your website.

• Put a system in place to collect positive online reviews from members.

• Reach out to Site Fit to learn how a professionally built site can increase your leads.

  
  

If this episode helped clarify what’s missing from your website strategy, share it with a fellow gym owner. When more gyms show up better online, we all win.

Resources Mentioned

• Visit Site Fit on Facebook

Thanks for tuning in to Gym Marketing Made Simple. More episodes are on the way to help gym owners make smarter marketing decisions that lead to more revenue—and less frustration.

Are You Truly Listening to Your Clients?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In this episode, we focus on the powerful impact of understanding clients' problems and building emotional connections to boost sales. We discuss how personalized conversations, trust-building, and active listening can improve your sales approach.

They also share insights on the importance of follow-up for gathering feedback and the limitations of relying solely on AI for sales interactions. 

Finally, we highlight why having a genuine passion for your product or service is crucial for success in sales training.

00:00 Intro

00:10 Gym ownership and marketing strategies with a new franchise owner

4:05 Understanding clients' needs and solving their problems.

10:00 Importance of building trust before selling fitness memberships

14:23 How gym owners can better communicate with clients and close deals.

17:41 Sales techniques and customer nurturing in the fitness industry. 

21:57 Sales techniques and personalized approach

25:19 Marketing and sales strategies for gyms with a focus on personalized approach and data-driven decision-making

Tune in to learn how to strengthen your communication skills, foster meaningful client relationships, and cultivate a winning mindset in your sales efforts.

Welcome to another insightful episode of Gym Marketing Made Simple! In today's episode, we have the pleasure of hosting Nick Reyes, the Chief Revenue Officer of Push Press. 

Join us as Nick shares valuable insights into how Push Press handles negative customer feedback, emphasizing the significance of accountability and continuous improvement. He also distinguishes between requests from the ideal customer profile (ICP) and external requests, such as those from fencing studios using Push Press.

Nick advocates for gym owners to concentrate on addressing specific challenges for their ICP rather than attempting to cater to everyone. 

1:11 Handling criticism and improving customer experience

3:51 Identifying ideal clients and catering to their needs in fitness businesses.

9:46 North Star metric and its impact on gym success. 

17:01 Setting expectations for fitness success

20:01 Partnership, client types, and ideal customer profile in the fitness industry.

24:12 Building a successful software company focusing on team culture and growth.

29:27 Building trust and entrepreneurial mindset in a gym.

35:01 Entrepreneurship, gym ownership, and hiring.

Tune in for an enriching discussion!

Welcome to another engaging episode of Gym Marketing Made Simple! I'm thrilled to introduce our special guest, Mark Fisher.

Mark Fisher is not your average entrepreneur; he's an international speaker, consultant, and visionary in the fitness industry. Beyond his professional endeavors, Mark is renowned for his unique talent—playing with puppies, though he admits it's yet to become a lucrative skill.

Mark Fisher shares insights from years of empowering gym owners worldwide in this episode. His approach to branding and marketing transcends conventional strategies. Mark believes in the inherent greatness of each client and the transformative power of fun and uniqueness within the fitness industry.

Through keynote speeches, courses, and coaching sessions, Mark assists gym owners in achieving financial success and personal freedom. He emphasizes the importance of understanding the target audience and tailoring marketing messages to resonate deeply with them.

0:01 Entrepreneurship, fitness, and marketing

3:25 Branding and marketing a unique fitness business.

9:43 Entrepreneurship, marketing, and fitness

13:27 Gym coaching, marketing, and authenticity

16:13 Instagram marketing strategies for fitness brands

21:35 Lead generation strategies for gyms

25:37 The importance of lead generation for gym owners.

29:15 Entrepreneurship, business growth, and partnerships.

33:01 Time management for gym owners.

36:59 Prioritizing tasks for gym owners.

Whether you're a seasoned gym owner or an aspiring fitness entrepreneur, this episode promises invaluable insights to elevate your branding and marketing efforts.

Thank you for tuning in to Gym Marketing Made Simple! Stay inspired, stay informed, and keep striving for excellence.

Connect with Mark Fisher's resources and unlock your gym's full potential.

​​Website: https://www.markfisherhumanbeing.com/

BFU Website: https://www.businessforunicorns.com/

MFF Website: https://markfisherfitness.com/   

YouTube: https://youtube.com/c/markfisherhumanbeing

Instagram: @businessforunicorns

Welcome to another episode of Gym Marketing Made Simple! Today, we're diving deep into the world of marketing analytics and its vital role in determining the success of your marketing campaigns.

We'll guide you through understanding the importance of tracking data effectively before partnering with a marketing agency, ensuring you're equipped with the right knowledge to make informed decisions.

Join us as we explore how advertisements play a key role in planting the seed for potential customer purchases and why maintaining consistent daily content and photos on your business page is crucial for leaving a positive impression on prospective buyers.

We'll also discuss the significance of organic social media posting for gyms, highlighting how it showcases your active engagement and fosters trust with your audience.

00:01 Tracking data and marketing strategies for boutique fitness gyms. 

4:55 Tracking business growth through organic leads and paid ads.

12:15 Marketing strategies and lead generation.

17:01 Lead generation and conversion for a business.

22:47 Improving gym marketing and tracking data.

Tune in to the Gym Marketing podcast for actionable insights and strategies to elevate your marketing efforts and drive growth for your gym business.

Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.

Episode Highlight

In this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt, with a repossessed car and no financial plan, to becoming debt-free while running a gym. He breaks down the mindset shifts, systems, and real-life habits that helped him turn things around. 

Key Insights

• Why being “good with money” starts with creating a clear identity, not a spreadsheet.

• The hidden link between financial health and gym growth.

• How to set financial goals that are specific enough to take action.

• What discipline looks like when you’re running a gym and managing debt.

• Why understanding your financial motivation is more important than following trends.

• How gym owners can build freedom by making small, consistent changes.

• Billy’s simple framework for financial stability (no finance degree required).

Episode Chapters:

• 00:00 Intro

• 00:05 Money as a Tool and Initial Thoughts on Financial Management

• 02:48 Billy Hofacker's Background and Financial Journey

• 10:28 The Importance of Financial Planning and Mindset

• 20:41 Challenges and Successes in Financial Management

• 25:46 Practical Advice for Financial Success

• 26:02 The Role of Identity in Financial Management

• 27:17 The Impact of Financial Success on Personal and Professional Life

• 27:33 The Importance of Financial Education and Resources

• 30:11 Connecting with Billy Hoffa and Additional Resources

Supporting Links:

Fitness Profits Book: Get it here

Schedule a Free Q&A Call: Book a time

Connect on Instagram: @billyhofacker

Connect on Facebook: https://www.facebook.com/billyhofacker

Every gym owner deserves the chance to grow without financial pressure weighing them down. Be sure to subscribe for more episodes that break things down without fluff. See you next time on Gym Marketing Made Simple Podcast.

Is your gym ready for the next generation of technology-driven growth?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In today's episode, we’re diving into the exciting future of gym operations with Dan Uyemura from Push Press, where he explores the evolution of gym software, how AI shapes productivity, and the importance of keeping the customer at the center of every decision.

Dan walks us through how technology empowers gyms, from personalized customer experiences to AI-driven tools that improve efficiency. He also shares valuable insights on building a financial growth model that tracks essential metrics like site visits, demos booked, and memberships sold. The discussion goes further into how community-building and group onboarding play crucial roles in retaining members long-term.

He offers a glimpse into the future of the gym industry, with Gen Z's focus on wellness leading the charge, and emphasizes Push Press’s ongoing commitment to innovation and customer service. Whether you're considering running a joint ad test with Push Press or exploring ways to integrate AI into your gym's day-to-day operations, this episode has the practical insights you need.

You’ll learn actionable strategies to help your gym grow, connect with members, and stay ahead in a tech-driven world by tuning in.

00:00 Intro

2:19 Dan Uyemura’s Background and Gym Experience

5:09 Important Metrics for Gym Owners

8:56 Differentiation and Customer Service at Push Press

12:38 Unreasonable Hospitality and Community Building

15:30 Future of the Gym Industry and AI Integration

34:25 Onboarding and Group Learning at Push Press

34:36 AI's Role in Enhancing Business Efficiency

Tune in to this episode for key lessons on future-proofing your gym.

Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, we delve deep into the competitive fitness industry and explore the essential strategies for standing out and attracting new members to your gym.

In today's landscape, having a state-of-the-art facility and top-notch equipment is not enough. Effective marketing strategies have become indispensable to reaching your target audience and ensuring the success of your gym.

We start by highlighting the challenge of attracting high-quality leads for gyms. Even with excellent copywriting, a perfect conversion rate is not guaranteed. Our discussion sheds light on the intricacies of lead generation and the importance of refining your approach.

Furthermore, we provide practical advice for listeners on improving their marketing efforts and lowering their cost per lead. Securing ad space and implementing lead nurture tactics are critical to successful gym marketing strategies.

Moreover, we emphasize the significance of prequalifying leads and setting up a reminder workflow. These steps are crucial in ensuring a higher conversion rate and maximizing the effectiveness of your marketing campaigns.

00:01 Ad space and lead nurture for boutique fitness gyms.

4:16 Marketing strategies for gyms with a focus on lead conversion.

12:36 Paid marketing strategies for gyms

17:27 Marketing strategies for gym owners.

22:36 Marketing for gyms, response time importance.

26:41 Effective lead nurturing strategies in fitness marketing.

32:12 Marketing strategies for small businesses. 

Join us as we unravel the complexities of gym marketing and equip you with actionable insights to elevate your gym's success in today's competitive landscape.

Tune in to Gym Marketing Made Simple and revolutionize your approach to gym marketing!

Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won’t work.

Welcome to the Gym Marketing Made Simple Podcast!

This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you’re looking for practical insights to attract more clients and increase revenue.

Episode Summary:

In this episode, Josh Martin joins Blake Ruff and Sherman Merricks to break down gym owners' biggest marketing mistakes. They discuss why standing out doesn’t mean reinventing the wheel and how paid marketing can amplify the right systems—but only if they are solid. You’ll also hear why consistency, data-driven decisions, and clear messaging are the key to long-term growth.

Key Takeaways:

• Why paid marketing works best when a gym’s systems and processes are already in place.

• There are dangers to trying to be “too unique” in marketing instead of focusing on clear messaging.

• How a long-term growth mindset separates successful gym owners from those who struggle.

• The role of data in making marketing decisions and why consistency is key.

• How paid marketing stress-tests a gym’s operations and highlights areas for improvement.

Episode Chapters:

00:00 Intro

04:05 Discussion on Gym Ownership and Mentoring

08:46 The Importance of Brand and Niching Down

10:31 Characteristics of Successful Gym Owners

12:46 The Role of Paid Marketing and Long-Term Growth

25:51 The Impact of Paid Marketing on Lead Generation

29:07 The Importance of Data and Consistency in Marketing

30:46 Stress Testing Systems with Paid Marketing

33:54 Clarifying Lasso's Target Audience

Resources & Links:

• Follow Josh Martin:Facebook

• Learn more about The Refined Art of Coaching:Facebook

Marketing isn’t about standing out just to be different—it’s about being effective. Take a step back, evaluate your systems, and ensure that you’re set up for sustainable success.

***EPISODE REPOST***

Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.

This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.

Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a crucial aspect – objection handling. We all face objections during intros, phone calls, or other interactions. Sales don't have to be a scary unknown; we're breaking it down for you.

00:01 Sales and objection handling in the fitness industry.

2:24 Sales techniques for fitness services

8:13 Overcoming common sales objections in the fitness industry

12:47 Sales techniques for gym owners

17:36 Improving sales skills in the fitness industry.

21:19 Sales techniques and objection handling in a fitness marketing setting

So buckle up, get ready to take notes, and let's simplify your gym marketing journey.

Are you facing challenges in growing your fitness gym and retaining members?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn.

They stress the value of mentorship in providing systems and processes for scaling while highlighting the importance of marketing in reaching new customers and retaining existing ones. Both agree that marketing companies should work with mentor companies to build on their systems and processes rather than trying to replace them.

00:00 Intro

00:50 Why gym owners should use paid marketing, focusing on financial stability and readiness for partnership.

3:22 Gym franchise growth, marketing, and retention.

6:55 The importance of marketing for gyms, mentorship, and growth.

12:18 Importance of controlling churn rate in business. 

16:19 Gym marketing strategies, including paid ads and organic growth

Take advantage of this episode for more insights and practical tips. Tune in now and take the first step toward transforming your gym’s success!

Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you.

In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade on the seminar staff, and three years in affiliate coaching, Jason is a powerhouse of CrossFit wisdom. His passion and expertise have touched the lives of more than 500 affiliates.

00:01 Financial literacy and marketing strategies for boutique fitness gyms

1:18 CrossFit coaching and affiliate ownership. 

3:54 Blending old and new approaches in the fitness industry.

10:04 Raising prices in a CrossFit gym without alienating clients.

13:36 Expanding a gym business with practical considerations.

19:20 Expanding a gym business with potential risks and requirements. 

21:42 Coaching, financial literacy, and marketing for gym owners

27:51 Optimizing gym marketing for lead generation and business growth

30:09 Affiliate marketing growth strategies and challenges.

35:40 Sales strategies and experimentation.

39:01 Marketing strategies for CrossFit gyms. 

Join us as Jason shares insights into the dynamic world of CrossFit, his journey, and the strategies that have made him a driving force in the fitness community. 

What does it take to turn a small-town gym into a thriving hub for women’s fitness?

This episode reveals the strategies that helped FEM Fit double its revenue in just six months while building a loyal community of over 200 members.

Welcome to Gym Marketing Made Simple.

The go-to podcast for practical insights and strategies boutique gyms need to thrive. Learn how to attract clients, increase revenue, and build sustainable success with actionable tips tailored for gym owners.

In this episode, we’re joined by Mikilah Speer, owner, and founder of FEM Fit, an all women’s gym in Redding, California. She shares her journey from training clients in her garage to running a thriving gym specializing in strength and conditioning for women at all life stages, including prenatal and postpartum fitness.

Discover how partnering with Lasso transformed FEM Fit’s marketing strategy, helping the gym grow its revenue, maintain visibility during slow months, and lay the groundwork for future expansion. Mikilah also emphasizes valuing services, setting realistic expectations, and staying confident when engaging with clients.

Key Insights:

 • Planning for Seasonal Fluctuations: Learn how consistent advertising during slower months ensures visibility and long-term client acquisition.

 • Building Confidence in Services: Understand why valuing your gym’s programs and maintaining confidence in pricing is key to success.

 • Effective Sales Strategies: Discover the importance of realistic timelines and clear communication when onboarding clients.

 • Expanding Revenue Streams: Hear how becoming a Lululemon retailer added value and diversified FEM Fit’s income.

 • Future Growth Plans: Mikilah shares insights on reaching capacity and planning to expand into other cities.

Actionable Takeaways

 1. Run ad campaigns consistently, even during slower months, to maintain visibility and attract clients.

 2. Set realistic expectations with clients by discussing long-term goals upfront.

 3. Focus on creating value in services rather than competing on price with budget gyms.

 4. Explore additional revenue streams, like retail partnerships, to boost income.

 5. Keep a growth mindset and plan for future expansion strategically.

Episode Chapters:

00:00 Intro

00:05 Planning for Seasonal Changes in Gym Business

29:44 Overview of FEM Fit Gym

29:57 Initial Challenges and Decision to Partner with Lasso

30:12 Impact of Lasso's Marketing Strategies

30:24 Revenue Growth and Expansion Plans 

30:37 Handling Seasonal Slowdowns and Long-Term Strategy

30:49 Effective Sales and Client Engagement

31:02 Building a Strong Reputation and Valuing Services

Connect with Mikilah Speer and FEM Fit

 • Mikilah’s Facebook: facebook.com/mikilah.speer.3

 • FEM Fit Facebook Page: facebook.com/femfitredding

Call to Action

If Mikilah’s story inspires you, don’t forget to follow the podcast and share it with fellow gym owners. Let’s build a community that thrives together!

Episode 7 | Stu & Lasso

Welcome to another exciting episode of Gym Marketing Made Simple! In today's instalment, we have a special guest, Stu Brauer, the Owner of WTF Gym Talk. 

For those unfamiliar, Stu has been an integral part of the fitness community for a considerable time, having previously ventured into franchises and delving into various other exciting endeavours, including the WTF podcast and business coaching.

Join us as we dive deep into Stu's journey, exploring his experiences and insights in the dynamic world of gym marketing and business coaching. 

If you're passionate about the fitness industry and keen on mastering the art of marketing, this episode is not to be missed! 

00:01 Retirement strategies for gym owners

1:06 Gym marketing and lead generation strategies.

7:50 Sales strategies for fitness businesses

11:59 Sales strategies for gym owners

14:41 Real estate investing for gym owners.

18:31 Financing options for gym owners.

23:33 Commercial real estate consulting for gym owners. (

27:44 Buying and selling gyms, business models, and retirement strategies.

34:08 Business mentorship and problem-solving

39:16 Building a successful business without scaling

Stay tuned for valuable tips and perspectives from a seasoned pro. Let's get started! 

Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.

This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.

Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a crucial aspect – objection handling. We all face objections during intros, phone calls, or other interactions. Sales don't have to be a scary unknown; we're breaking it down for you.

So buckle up, get ready to take notes, and let's simplify your gym marketing journey.

00:01 Sales and objection handling in the fitness industry.

2:24 Sales techniques for fitness services

8:13 Overcoming common sales objections in the fitness industry

12:47 Sales techniques for gym owners

17:36 Improving sales skills in the fitness industry.

21:19 Sales techniques and objection handling in a fitness marketing setting

Welcome back to another enlightening episode of Gym Marketing Made Simple! In today's discussion, we're diving into "Building Community Strength: The Power of Podcasting for Gym Owners" with Scott Rammage. 

Discover how leveraging podcasts can provide valuable insights into fitness trends, nutritional advice, and workout tips, positioning you as an authority in the industry. Moreover, learn how podcasts offer a platform to spotlight member achievements and create a positive narrative that resonates within the community.

Remember, podcasts require commitment and budget planning, but the rewards are well worth it. 

00:01 Using excellence in the field to attract leads.

0:59 Starting a podcast for gym owners

5:26 Podcasting for gym owners to build community and brand.

10:27 Leveraging podcasts for SEO and community engagement.

14:18 Podcasting for small businesses.

20:07 Podcasting for gym owners, ROI, and marketing strategies.

25:44 Marketing strategies for gyms and businesses.

31:14 Podcasting, marketing, and reaching potential clients.

Tune in for actionable insights to enhance your gym's outreach and engagement!

Welcome to another episode of the "Gym Marketing Made Simple" podcast. Our podcast is your ultimate resource for learning about marketing and sales strategies explicitly tailored for boutique fitness gyms. 

In today's episode, we'll share insights on "Done For You" marketing and sales strategies that have produced remarkable results for boutique fitness gyms. Our objective is to guide you in improving the quality of your lead flow and skyrocketing your revenue. If marketing isn't your forte, our golden rule is that you don't have to be a professional marketer. Instead, you can leverage the expertise of professionals like the team at Lasso, who can handle the heavy lifting, saving you both time and resources.

00:02 Marketing strategies for boutique fitness gyms

1:22 Marketing strategies for the gym industry.

6:25 Gym business growth and retention strategies

• Free trials are dead; prioritize paid marketing and consults to attract high-quality leads.

• Gyms must market to reach more people to combat high churn rates (9% industry standard, 4-6% gold standard).

• Even with low churn (3%), losing six monthly seats can lead to business closure if not replaced with new signups.

10:38 Gym growth strategies and marketing.

• Paid marketing is recommended to combat big franchises spending thousands of dollars on ads and to ensure predictable leads and signups every month.

16:00 Gym marketing strategies and growth. 

• Gym owners should focus on marketing once they reach the $20,000 mark, as it becomes more effective and necessary for growth.

• It emphasizes the importance of helping clients rather than selling them and offers free consultations to potential clients.

Take advantage of the priceless insights and practical tips we'll share on the Gym Marketing Made Simple podcast. Stay tuned!

Welcome to another episode of Gym Marketing Made Simple! Today's episode delves into effective sales strategies for boutique fitness gyms. 

Throughout our conversation, we explore the key components of understanding the sales process, overcoming objections, and training staff in sales techniques. We emphasize the significance of pre-qualifying clients through discovery calls and discuss innovative strategies for generating leads and setting realistic expectations. 

Furthermore, we spotlight the advantages of CRM systems in effectively managing leads and sales pipelines. Join us as we uncover actionable insights to enhance sales conversions and drive success in the competitive landscape of fitness businesses. 

00:01 Sales strategies for boutique fitness gyms. 

4:06 The Importance of discovery calls for gym owners to qualify leads and create trust.

8:46 Using confirmation texts for gym appointments.

12:58 Importance of confirming appointments and understanding clients' needs

18:36 Removing prices from the website to increase leads.

22:52 Lead generation and sales strategies for fitness businesses.

28:18 Sales strategies for gym owners, including finding the right people, training, and confirming appointments.

Tune in to Gym Marketing Made Simple to elevate your sales game and propel your gym toward greater profitability!

Is Offering Too Many Options Confusing Your Clients?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

Today’s episode discusses why offering too many choices might hurt your sales. We’ll explain how presenting a clear and concise sales strategy, starting with a premium service like personal training or nutrition coaching, can make all the difference.

By offering a simple, straightforward group class option as a follow-up, you help clients confidently make decisions. 

We’ll also discuss why giving away the first month for free might not be as beneficial as it seems and how focusing on the client’s needs, one solution at a time, is critical. And remember, sometimes silence during the sales process is the most powerful tool you can use.

00:00 Intro 

00:20 Sales Strategies for Boutique Fitness Gyms

1:35 Simplifying Sales Offerings

8:47 The Importance of Clear and Concise Offerings

16:03 Handling Objections and Closing Sales

21:47 Practical Tips for Improving Sales

Tune in to learn how to simplify your sales approach and improve client engagement and conversion in your gym.

Are you leading with value or just price? 

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

Today, we’re diving into an often-overlooked approach in gym marketing: showcasing the real value behind what you offer. Too often, gyms reveal prices early on without first helping potential clients see the unique benefits and support they’ll receive—things like nutrition counseling, personalized guidance, and success-oriented programs. 

This discussion underscores the importance of helping potential clients understand that they’re not just joining a gym but gaining a path toward their goals.

The episode also touches on a critical strategy for attracting and retaining clients over time: leveraging genuine testimonials and success stories. When people see real-world results and understand how your gym can meet their personal needs, they’re more likely to commit.

Rather than offering generic content or free guides, your social media and marketing should reflect your gym's impact, setting you apart from competitors focused on short-term discounts.

00:00 Intro

00:10 Pricing Strategy in Gym Marketing

01:58 The Importance of Value Over Price

02:09 Building Trust and Authority

09:20 Leading with Value in Organic Posts

09:34 Conveying Value Through Testimonials and Achievements

Tune in to learn how focusing on value, showcasing results, and nurturing every lead can position your gym for long-term growth.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

Today, we delve into the dynamic relationship between marketing and operations within the fitness industry with our guest, Isaac Almeida. 

In our discussion, we highlight the critical balance between marketing and operations, emphasizing the need for adaptability in the face of industry changes. We will discuss invaluable experience in sales, underlining the importance of lead nurturing and the pursuit of quality leads.

Throughout the episode, we stress the importance of remaining proactive and avoiding complacency in marketing efforts. We explore the significance of creating a lasting first impression and the art of adapting to various marketing scenarios.

Moreover, our conversation underscores the value of collaborating with marketing professionals and the necessity of taking calculated risks to achieve proven results in gym marketing.

4:30 Sales strategies and growth for a fitness business.

9:38 Maintaining momentum in sales and avoiding a negative mindset.

13:03 Lead nurturing and its importance in business growth.

16:33 Lead nurturing and sales strategies for a B2C business.

20:07 Fishing and marketing strategies

25:31 Outsourcing marketing efforts to a reputable agency for increased success.

Tune in to the Gym Marketing Made Simple podcast for more insights and actionable strategies.

Welcome to the Gym Marketing Made Simple Podcast!

In today's episode, Blake and Sherman share their expertise in done-for-you marketing and sales strategies, emphasizing the importance of personal finance and debt-free living. 

We are joined by David Rubin, a gym owner in Durham, North Carolina, who discusses the evolution of his business from a CrossFit affiliate to a personal training-focused one-on-one service. He emphasizes the value of helping others, making the most of personal finance, and creating a legacy for oneself and one's family. 

They explore aligning marketing messages with business goals and tracking metrics to maximize social media advertising effectiveness. They also highlight investing in paid marketing to reach a wider audience and drive growth and the common tendency among business owners to prioritize short-term gains over long-term growth.

00:00 Intro

00:20 16-year CrossFit gym owner's experience with affiliate growth, personal training, and financial planning

4:59 CrossFit gym's marketing strategy and growth.

10:42 Marketing strategies for a fitness business, focusing on aligning messaging and avoiding deceptive tactics.

17:00 The importance of paid marketing for a successful gym. 

21:55 Using multiple marketing strategies for business growth.

25:51 Investing in paid marketing for a gym to increase growth.

30:23 Importance of long-term thinking in the fitness business.

Tune in to the Gym Marketing Made Simple podcast for actionable insights and strategies to grow your gym's revenue and impact.

Get ready to discover the secret to gym success: hiring the right people." Welcome to another episode of the Gym Marketing Made Simple Podcast, your essential guide to the strategies that help boutique fitness gyms succeed.

In this episode, we dive into the critical role of hiring the right people for your gym's success. We emphasize the need for a scientific approach to identify the best candidates and underscore the value of validated behavioral assessments. 

Brian Alexander brings his expertise to the discussion, highlighting the importance of self-awareness in leadership and defining job targets to find compatible business partners.

We share examples of successful gym owners who have prioritized hiring, showcasing how a strategic and data-driven approach can lead to remarkable results. This episode provides valuable insights into the fitness industry's essential hiring and staffing strategies.

00:00 Intro

00:12 Using personality assessments for hiring in the fitness industry

5:04 Assessments for business owners to identify strengths and hire the right people for roles.

9:56 Using assessments for hiring and evaluating job candidates.

17:26 Defining job targets and assessing employee fit for improved efficiency and effectiveness in a company or gym setting.

22:35 Hiring roles in a gym, including visionary, integrator, and coach

27:45 Hiring and partnerships in business, focusing on understanding personality types and their impact on success.

Stay tuned for these game-changing insights and learn how to take your gym to the next level!