Gym Heroes (Gymdesk)
Explore every episode of Gym Heroes
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 27 Apr 2022 | Increase Gym Member Retention with Onboarding Systems & Gamification w/ Jeff Sherman | 00:44:13 | |
Our hero today is Jeff Sherman, a longtime entrepreneur in the marketing and fitness spaces and founder of NuMove. Spanning several important topics, we discuss info marketing, how to do excellent onboarding of new members, and how to leverage gamification to maintain motivation and improve retention. Without further ado, Jeff Sherman. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Jeff... Instagram: https://www.instagram.com/jeff.sherman/ Website: numove.com | |||
| 04 Apr 2023 | Why You Should Build an Email List for Your Fitness Business w/ Corey Hiben | 00:42:09 | |
Our hero today is Corey Hiben, an email marketing specialist and host of the Health Hustle Podcast out of Austin, Texas. In this episode, he demonstrates why you should 100% still be building an email list for your local fitness business even today. He then reveals how to grow that email list by offering fantastic value through the newsletter itself rather than relying on juicy lead magnets, which have become so popular these days. Overall, building a social presence is important for growing your gym, but owned media like an email list is how you really build a business. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Corey... Website: https://www.coreyhi.com/ Instagram: https://www.instagram.com/p/CdtNeOeugXk/ | |||
| 21 Sep 2023 | 5 Marketing Channels to Build a Fitness Empire w/ Matt Kafora | 00:31:57 | |
Our hero to day is Matt Kafora, a serial entrepreneur and fitness industry veteran. Matt started as a trainer, moved into gym ownership, and now runs a chain of Orange Theory gyms. He's created success on every side of the fitness business so he knows what to do -- but perhaps more importantly, what NOT to do. Today, Matt unpacks the marketing systems that reliably build fitness business empires. Specifically, he breaks down how any gym of any size can leverage referrals and event marketing. Overall, Matt believes that ideally you are engaging in 5 marketing channels and explains the most important ones for growing his collection of gyms. Once you've got the attention of prospective members, Matt walks you through how to sell your programs and get new members to sign the dotted line predictably. Also, we explore the differences between marketing and selling as an independent gym and a franchised gym concept, including pros & cons. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Matt... Website: https://loudrumor.com/ | |||
| 11 Dec 2023 | Enhance Your Gym Member Experience with Body Scanners w/ Cameron Haines | 00:23:43 | |
Our hero today is Cameron Haines, founder of Mobile Body Scans. Understanding your body fat to muscle ration is really important to know if your workout programs are successful. DEXA scans are too expensive and too infrequent, and the stuff you can buy off Amazon is too inaccurate. In this episode, Cameron unpacks how gyms can serve their most serious members with monthly body scans with the much more accurate Mobile Body Scan machines. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Cameron... Website: https://www.mobilebodyscans.com.au/ | |||
| 10 Dec 2024 | Fix Your Cashflow w/ Leo Kanell | 00:33:04 | |
Our Hero today is Leo Kanell, a small business cashflow expert and founder of 7 Figures Funding. Leo unpacks the sometimes unintuitive ways you can fix your cashflow, the money available for use in your business. Just because 10,000 dollars is in your bank account doesn't mean it is available for use in your business. Of real interest is Leo's method for freeing up more cashflow when it's currently locked up into overhead like software tools and marketing spend. But before I bring in Leo: This episode is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take your operational headaches away with powerful features like member management, payments, marketing automation, and much more. Go to www.gymdesk.com to try it out today. Where to find Leo... LinkedIn: https://www.linkedin.com/in/leokanell/ Website: https://www.7figuresfunding.com/ | |||
| 22 Dec 2022 | How to Serve Middle-Aged Women in the Fitness Industry w/ Kim Lipe | 00:21:18 | |
Our hero today is Kim Lipe, a professional fitness model and trainer who specializes in helping middle-aged women get strong, lose weight, and stay young. This is a big market that gyms and studios should be serving, but it does require a few special considerations to serve well. In this episode, Kim reveals both the exercise and nutrition gameplans she uses to help middle-aged women effectively lose weight, get in shape, and most importantly, stay that way. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Kim: Website: https://fitbodies4life.fit/ Instagram: https://www.instagram.com/fitbodies4life_kimlipe/ | |||
| 07 Oct 2022 | Where to Find (& How to Keep) the Best Talent for Your Fitness Business w/ Aaron Moore | 00:37:43 | |
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Our hero today is Aaron Moore, Director of Operations at Urban Adventures Companies and an entrepreneur in the fitness industry. In this episode, he dispels myths about hiring in a post-covid world and tells us where we can find quality fitness professionals to hire. Since the fitness industry has such poor turnover, he also reveals to us how he manages to keep those professionals working in his business. Where to find Aaron Moore... Website: https://vidafitness.com/ Facebook: https://www.facebook.com/VIDAFitness | |||
| 15 Apr 2022 | Building a Radically Authentic Culture in Your Gym w/ Dartanian Bugby | 01:21:34 | |
Our hero today is Dartanian Bugby, one of the original "Dirty Dozen" American black belts in Brazilian jiu jitsu. We talk about how things were for him growing up in an Irish family with a fighting spirit, the early days of Brazilian Jiu Jitsu, and the value of fostering a radically authentic culture at the gym. Without further ado, here's Dartanian. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Dartanian: Website: https://www.dartanianbjj.com/ | |||
| 08 Jun 2022 | How to Create a Profitable Online Program for Your Fitness Business w/ Thomas Huskey | 00:58:48 | |
Our hero today is Thomas Huskey, an MBA and serial entrepreneur in the fitness space and beyond. In this episode, he reveals how you can get an online training business up and running to supplement your income. Thomas's online program is centered around martial arts, but you can apply these principles into any fitness or related business model. Without further ado, Thomas Huskey. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Thomas... Website: cybertaekwondo.com | |||
| 16 Mar 2024 | Save up to 20 Hours a Week on Business work with ChatGPT w/ Donna McGeorge | 00:30:55 | |
Our hero today is Donna McGeorge, world-renowned productivity expert and proponent of ChatGPT as a productivity tool for fitness professionals. In this episode, Donna dives into the best ways to get the most out of ChatGPT to make your life as a gym operator way, way easier. She also delves into the possible downsides and what ChatGPT is NOT good for. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Find Donna... Website: https://donnamcgeorge.com/ LinkedIn: https://www.linkedin.com/in/donnamcgeorge/ Instagram: https://www.instagram.com/dmcgeorge/ | |||
| 21 Oct 2022 | How to Sell High Ticket Fitness Products & Services w/ Chandler Walker | 00:24:17 | |
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com. No credit card or painful sales call required. Our hero today is Chandler Walker, a former med school student turned gym owner and growth expert. In this episode, he reveals why gyms should always be using high ticket front-end offers. If you think you can't do that, don't worry. He also smashes limiting beliefs and tells you exactly how you can sell high ticket products and services as well. Where to find Chandler... Instagram: https://www.instagram.com/chandler_saf/ | |||
| 21 Nov 2023 | An Employer Brand Gets You the Fitness Workers You Want, and for Longer w/ Richard Hadden | 00:19:28 | |
Our hero today is Richard Hadden, author of "Contented Cows Give Better Milk" -- a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive. Today, Richard tells us how to create a great employer brand. Why it's important, how to build it, and how it can help you both find the right people and keep them. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Richard... Website: https://contentedcows.com/ LinkedIn: https://www.linkedin.com/in/richardhadden/ | |||
| 15 Feb 2022 | Directing & Growing a Self-Defense Nonprofit w/ Ortal Kindell | 01:18:03 | |
Our hero today is Ortal Kindell, program director for women's self-defense with a nonprofit company, Guardian Self-Defense. In this episode, she explains how to keep a nonprofit with a specialized target market growing and serving its target community with excellence. And while we're talking about a self-defense nonprofit, the insights apply to virtually any business. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Ortal: | |||
| 04 Nov 2022 | Generate Huge Gym Profits FAST (High Ticket Offers) w/ George Liu | 00:51:01 | |
Our hero today is George Liu, a lifelong fitness fanatic turned lead gen expert for gyms. Drawing from a wealth of compelling case studies, George demonstrates how you can generate business-saving profits, fast, from well-designed up-front offers. In fact, George even saved a gym that was less than a month from closing down the systems he unpacks in this very episode. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find George: LinkedIn: https://www.linkedin.com/in/georgel1022/ Instagram: https://www.instagram.com/georgel1022/ | |||
| 18 Mar 2025 | Gym Owner Statistics: A Peek Behind the Scenes w/ Alex Cuevas, CEO of Gymdesk | 00:44:16 | |
Today's hero is Alex Cuevas, CEO of Gymdesk, and we discuss a recent survey we conducted internally among Gymdesk members. If you're curious to know what's working for gym growth, and taking a peek behind the scenes about what other gym owners do, you don't want to miss this episode! This episode is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take your operational headaches away with powerful features like member management, payments, marketing automation, and much more. Go to https://gymdesk.com to try it out today. Where to Find Alex & Gymdesk Instagram: https://www.instagram.com/gymdeskapp/ | |||
| 24 Feb 2023 | Expert Sales & Marketing Strategies to Grow Your Gym w/ Mike Arce | 00:49:46 | |
Our hero today is Mike Arce, Founder & CEO of LoudRumor, an agency that helps gyms grow exponentially. In this episode, Mike reveals some of the wisdom he's acquired from helping hundreds and hundreds of gyms over the last several years. Mike covers the pillars of gym growth, expert selling and preselling techniques, managing customer acquisition cost, using AI for marketing, and even effective old-school, offline marketing strategies. If you're serious about growing your business, you have to listen to this episode. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Find Mike: Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor/ Facebook: https://www.facebook.com/boom.loudrumor/ | |||
| 11 Aug 2022 | Demystifying Accounting & Taxes for Your Fitness Business w/ Jessica Blasingame | 00:35:55 | |
Our hero today is Jessica Blasingame, owner of Beam Financial Group and a CPA. Jessica specializes in helping small businesses set up effective financial systems, and today she reveals to us how to properly do bookkeeping for fitness-based businesses. She then walks us through practical tips for record keeping and accounting, and dispels several common myths about taxes. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Jessica: Website: https://www.beamfinancialgroup.com/ LinkedIn: https://www.linkedin.com/in/jessica-blasingame-cpa-9275259/ | |||
| 24 Aug 2022 | How to Negotiate FREE Booths at Local Events (& Optimize Event Marketing) w/ Hayden Kramer | 00:46:12 | |
Our hero today is Hayden Kramer, a networking expert who has applied his lifelong work in government to helping martial arts and fitness businesses grow with unique, low-cost marketing strategies. Today, Hayden reveals to us how he was able to negotiate lower cost or totally free booths at local events to market a martial arts school that we both used to work at. And he gives us several tips on how to maximize the effectiveness of these booths. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. | |||
| 30 Aug 2023 | Use Facebook Groups to Develop Leads into Personal Training Clients w/ Sara Frenza | 00:28:05 | |
Our hero today is Sara Frenza, an online fitness coach and owner of Sara Frenza Fitness and Nutrition. In this episode, Sara talks us through how she does lead generation for her fitness business, most notably how she uses her Facebook group to develop leads into new clients. She walks us through how to run an active group and how to consistently transform those members into paying customers. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Sara... Website: https://www.sarafrenzafitness.com/ Instagram: https://www.instagram.com/sara_frenza | |||
| 05 Feb 2024 | 4 Step Process to Handle ANY Member Complaint w/ Hank Ebeling | 00:37:21 | |
Our hero today is Hank Ebeling, a long time gym owner and a service expert. In this episode, he reveals to us his 4 step process for dealing with any customer complaint. Communication can sometimes get heated between staff and members, and both you and your employees need to know how to manage that productively. Hank's process does just that, diffusing conflict and creating a path to positive resolution. Without further ado, Hank Ebeling. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Hank... Instagram: https://www.instagram.com/hankebeling/ LinkedIn: https://www.linkedin.com/in/hank-ebeling-9b603655/ | |||
| 17 May 2022 | Gym Management Software: Do More of What You Love & Run Your Gym Easier w/ Shane Mount | 01:33:43 | |
Our hero today is Shane Mount, a veteran BJJ coach in the Robson Moura association and multi-time successful gym owner. Shane is one of the earliest customers of our Gymdesk gym management software and he tells us how it has totally changed the way he does business (and made his life massively easier). We also talk about how he got into podcasting and tournament hosting as a way to give back to the martial arts. Without further ado, Shane Mount. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Shane... Website: https://chokelab.com/ | |||
| 23 Aug 2024 | Partnerships that Grow Your Gym Business w/ Ruby George | 00:33:11 | |
Our hero today is Ruby George, co-founder of Grid League, an exciting sport that grew out of the CrossFit community in Florida. In this episode, she reveals how she structures partnership relationships and big events to grow the GridLeague's business -- and how you can use these same principles to grow your gym. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Find Ruby... Website: https://unitedgridleague.com/ Instagram: https://www.instagram.com/unitedgridleague/ | |||
| 09 Jan 2023 | Attract Millennials & Gen Z to Your Fitness Studio w/ Sarah Marion | 00:26:27 | |
Our hero today is Sarah Marion, Director of Syndicated research at Murphy Research. In this episode, she reveals insights from original research into how Millennials and Gen Z view fitness and gyms. As these generations continue to develop greater spending power, it's important for gyms to understand how to attract and serve them. Sarah unpacks how you can do just that. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Sarah... LinkedIn: https://www.linkedin.com/in/sarah-marion-29096354/ Website: https://murphyresearch.com/ | |||
| 10 Jan 2022 | How RTS Barbell Achieved Healthy Growth WITHOUT Traditional Marketing w/ Kevin & Brandon Kist | 00:47:13 | |
Today we talk to two gym heroes, Kevin and Brandon Kist. These brothers own and operate RTS Barbell, a unique strength training gym that's been growing steadily since launch a few years ago. Today they discuss how they achieved that growth with virtually no marketing budget as well as how they operate the gym 100% remotely. Without further ado, here's the Kist brothers. Where to find the Kist Brothers... Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. | |||
| 20 Jun 2024 | Why you should OWN the building your FitBiz is in w/ Paul Neal | 00:29:13 | |
Our hero today is Paul Neal, owner of Vantage Point Commercial Capital and a trailblazer in empowering business owners to create wealth, autonomy, and control by owning their commercial space. In this episode, he unpacks how to do this by purchasing the building your business operates in -- or buying your own commercial property. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Paul... Website: https://paulneal.net/ Website: ownyourbuildingnow.com | |||
| 14 Feb 2025 | What do the Best Gyms in the World All Have in Common? w/ Jack Thomas | 00:27:44 | |
What would happen if a secret buyer showed up to your studio right now and gave it a review? Today's hero is Jack Thomas, founder of The Fit Guide, the world's only global, independent rating system for premium fitness clubs. In this episode, he reveals the key principles behind not just great customer service, but world class experience design that'll keep your members coming back year after year. Most interesting to me is Jack's breadth of experiential data across so many fitness clubs internationally. His advice is not mere "best practice." It's grounded in what he and his reviewers have seen in gyms all over the world. This episode is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take your operational headaches away with powerful features like member management, payments, marketing automation, and much more. Go to www.gymdesk.com to try it out today. Where to Find Jack Website: https://thefitguide.com/ Instagram: https://www.instagram.com/wearethefitguide/ | |||
| 27 Jul 2022 | How to Start a Bootcamp for Your Fitness Business w/ Bryce Henson | 00:34:28 | |
Our hero today is Bryce Henson, CEO of FitBody Bootcamp. Today he reveals why you should start a bootcamp at your fitness business and how to do it. He also talks about what goes into successfully promoting them. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Bryce... Website: https://fitbodybootcamp.com/ Instagram: https://www.instagram.com/realbrycehenson/ | |||
| 10 Jan 2022 | How to Recession-Proof Your Dojo w/ Mike Massie | 01:00:26 | |
This show is brought to you by Martial Arts on Rails, gym management software you actually want to use. We provide a fully integrated solution for member management, payments, marketing, and more. Go to gymdesk.com to get a free trial, no credit card or cringey sales calls required. Our hero today is Mike Massie of Martial Arts Biz U and Small Dojo Big Profits fame. In this episode, he reveals how you can run a recession-proof martial arts or fitness business. You can find Mike here: Martial Arts Business U: https://www.dojosuccesscoach.com/ Small Dojo Big Profits: https://small-dojo-big-profits.com/ | |||
| 05 May 2023 | Key Bookkeeping Metrics to Focus on for Fast Gym Growth w/ Andrea Hovel | 00:22:44 | |
Our hero today is Andrea Hovel, co-owner of Healthier Bookkeeping and an expert in accounting for fitness businesses. In this episode, she demystifies concepts like cashflow, profit and loss, and reveals to us what financial metrics we should all be looking at to understand our fitness business's financial health. If you've ever felt like you're drowning in all the accounting jargon and numbers, you don't want to miss this interview. And if you're an investor looking to partner with or acquire a fitness business, we even discuss what you should watch out for there. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Andrea Hovel... LinkedIn: https://www.linkedin.com/in/andreahovel/ Website: healthierbookkeeping.com | |||
| 10 Mar 2023 | How to Lead Your Gym Through Hard Times (& Become More Adaptable) w/ Ben Ludwig | 00:26:58 | |
Our hero today is Ben Ludwig, head of growth at CrosspointNow Network and Subject Matter Expert in Sales for Fitness Revolution. He also sits on Advisory Board for the International Strength Training Organization and consults for the F45 Training franchise. In this episode, Ben reveals the management secrets that help you adapt your business to hard times and properly lead your employees through any trials. This includes how to put together effective training cadences so that your workers are always learning and always deepening their skills. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Find Ben... Website: https://frnation.com/ Facebook: https://www.facebook.com/ben.ludwig8 | |||
| 26 Feb 2024 | How to avoid "Random Acts of Marketing" & Gain Traction with Your Fitness Business w/ Debbie Oster | 00:27:39 | |
Our hero today is Debbie Oster, owner of Entrepreneur's Edge and a fractional Chief Marketing Officer for more than one fitness business. Today, Debbie helps us cut through all the chaos and stop committing what she calls "random acts" of marketing. If you've ever wondered what you should focus on in marketing, or why what you've been trying might not be working, this is the episode for you. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Debbie... Instagram: https://www.instagram.com/entrepreneurs.edge.biz/ | |||
| 03 Apr 2024 | Fitness Sales Success: The "Selling Staircase" Method w/ Nikki Rausch | 00:33:14 | |
Our hero today is Nikki Rausch, CEO and founder of Sales Maven, an organization dedicated to helping individuals improve their sales processes and results. With over 25 years of sales experience and a deep understanding of neurolinguistic programming (NLP), Nikki specializes in teaching others how to engage in sales conversations that are both effective and comfortable. In this episode, Nikki shares valuable insights on 'top-down selling,' where she explains why presenting the highest offer first significantly impacts a client's decision-making process. Nikki also details her unique 'selling staircase' consisting of five steps - introduction, creating curiosity, discovery, proposal, and close. --- 05:40 Signature selling staircase framework for effective sales. 08:05 Discovery, smart questions, tailored to individual, proposal. 10:42 Answer with curiosity to engage audience effectively. 15:50 Maximize customer value with elite membership options. 18:56 Enhancing website layout to improve user experience. 22:04 Initiating conversations based on customer needs and interests. 24:42 Invite, empower, include, don't fear rejection. 27:55 Informative, easy-to-read book on NLP recommended. --- Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Nikki... Website: https://yoursalesmaven.com/ | |||
| 10 Mar 2025 | Value Positioning will Transform your Fitness Studio w/ Zachary Colman | 00:33:38 | |
We think of brands as something to be developed for corporations or even nonprofits. But have you ever thought of branding as something that develops you? Today's hero is Zachary Colman, a branding and design expert for fitness businesses. Through the lens of value positioning, Zach walks us through the process of building an authentic brand -- a brand that represents your values, not a brand that changes your priorities. And finally, he reveals how to build a likeminded community around your brand. This episode is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take your operational headaches away with powerful features like member management, payments, marketing automation, and much more. Go to https://gymdesk.com to try it out today. Find Zach... Website: https://creatitive.com/ Instagram: https://www.instagram.com/creatitive/ | |||
| 21 Nov 2022 | Run Your Basketball Academy Smoothly with Gym Management Software w/ Rocky DeAndrade | 00:25:24 | |
Our hero today is Rocky DeAndrade, a coach and lifelong basketball enthusiast. In this episode, Rocky gives us an inside look at his Basketball Academy, a comprehensive program for developing better athletes across age groups. He unpacks how Gymdesk software has made his life easier and helped him run the academy like a pro. He also reveals how he's built a viable business from the ground up with word of mouth and organic social media -- and without sinking precious budget into running ads. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Coach Rocky... Website: https://mpchoopstraining.gymdesk.com/ Academy Instagram: https://www.instagram.com/mpchoops/ Personal Instagram: https://www.instagram.com/rocksteadyrd3/ | |||
| 15 Mar 2022 | Running a Gym in a Foreign Country AND Balancing a Pro MMA Career w/ Grant Bogdanove | 00:39:58 | |
Our hero today is Grant Bogdanove, a professional MMA fighter and gym owner in a foreign country, Japan. Grant is half Japanese in terms of his family heritage, but he was born and raised in the United States. In this episode, we explore what it's like running a business in a different country and culture -- as well as what that looks like to balance a professional fighting career at the same time. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Grant... Instagram: https://www.instagram.com/grantbogdanove/ Website: https://www.afglife.jp/ | |||
| 24 Mar 2025 | The Secret to Instagram Growth for Your Gym w/ Ground Game Theory | 00:34:24 | |
Our heroes today are Carlmichael and Keeanoush, jiu jitsu black belts and founders of Ground Game Theory in Miami, FL. These two built their Instagram following from 0 to over 13,000 followers and leveraged it to help them open their gym. Most interesting to me is their ability to evolve the content they produce on their profile. What began as standard technique instructions has since morphed into an educational platform for a new and exciting way to train jiu jitsu. All this and more ahead. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Carlmichael and Keanoush Instagram: https://www.instagram.com/groundgametheory/ Website: https://groundgametheory.com/ | |||
| 01 Mar 2022 | Different Advantages of Linear, Rotating, & Spiraling Curriculums for Your Martial Arts & Fitness Programs w/ Phillip Payne | 00:50:05 | |
Our hero today is Phillip Payne, owner of MAPLE Martial Arts and holder of a master's degree in sports coaching. In this episode, we talk about the pros and cons of linear, rotating, and spiraling curriculum structures as well as infusing physical literacy concepts into your programs. While Phillip works primarily with martial arts, these concepts apply across sports to gymnastics, dance, baseball, and beyond. So without further ado, Phillip Payne. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Phillip... Website: https://maplemartialarts.com/ Twitter: https://twitter.com/CoachPhillPayne | |||
| 10 Jan 2022 | Staying Top of Mind in Your Community by using Events & More w/ Alan "Gumby" Marques | 00:41:08 | |
Alan Marques, better known as "Gumby" in the jiu jitsu community, and owner of Heroes Martial Arts in San Jose, California. Today Gumby talks about how to keep your business top of mind in your local area by using event marketing and networking. Without further ado, here's Gumby. Where you find Gumby... Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. | |||
| 10 Jan 2022 | How to Create & Manage Effective Facebook Ads for Your Martial Arts Gym w/ George Fourie | 00:52:49 | |
Our hero today is George Fourie from Martial Arts Media. Today he reveals how to create Facebook ads that actually work to grow your student numbers without wasting your marketing budget. Without further ado, here's George Fourie. Where to find George... Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. | |||
| 17 Jul 2023 | How to Make Social Media Marketing Work for Gyms & Sports Clubs w/ Tyler Webb | 00:28:13 | |
Our hero today is Tyler Webb, a social media marketing specialist and the other half of the Uncle Charlie Agency with Jake Kranz from episode 34. In this episode, Tyler reveals how to conceptualize your audience on social media and how to speak to them. Then he breaks down the social network platforms that work best for certain types of audiences and formats. And finally, he unpacks the formats that work best for generating interest and forwarding your business goals. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Tyler... Website: https://www.unclecharlie.co/ LinkedIn: https://www.linkedin.com/in/tylermwebb/ Instagram: https://www.instagram.com/tyler.m.webb/ | |||
| 08 May 2024 | Are Liability Waivers Enough to Protect Your FitBiz from Lawsuit? w/ Cory Sterling | 00:32:14 | |
Our hero today is Cory Sterling, a licensed attorney specializing in fitness businesses, especially yoga studios. In this episode, Cory unpacks the biggest legal pitfalls that fitness businesses find themselves in. He then counterpoints these with 3 easy ways every yoga and fitness business can protect itself legally. Finally, Cory reveals how your generic liability waivers might not help you in court. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Cory... Website: https://www.consciouscounsel.ca/ Instagram: https://www.instagram.com/consciouscounsel/ | |||
| 29 Jun 2022 | How to Run a Successful Boxing Gym w/ Keith Keppner | 00:55:17 | |
Our hero today is Keith Keppner, a boxing coach and founder of the Keppner Boxing franchise. In this episode, Keith reveals to us the secrets to preparing for, launching, and growing a successful commercial boxing gym. Beyond that, we explore how you can balance running a gym that produces serious competitors with serving people who just want a good workout on the bag. Without further ado, Keith Keppner. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Keith... Website: https://keppnerboxing.com/ | |||
| 24 Jan 2023 | Everything You Need to Know About Quality, Effective Supplements w/ Josh Stoneking | 00:23:00 | |
Our hero today is Dr. Josh Stoneking, a competitive bodybuilder and pharmacist who creates his own supplements. In this episode, Josh cuts through all the hogwash in the supplement industry and reveals the best supplements to take, and how to take them in a way that actually allows your body to absorb them. If you're a gym owner, or a trainer, this is extremely valuable information that will help you deliver better results to your client. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Dr. Josh Stoneking... Instagram: https://www.instagram.com/theonlystoney/ | |||
| 01 Feb 2022 | Running a Multi-Location Martial Arts Organization & Crypto Investment w/ Andrew Cameron | 01:00:35 | |
Our hero today is master Andrew Cameron, who runs an organization called Wing Chun International with dozens of affiliate clubs. We talk about how he manages all those clubs and what role he plays in the company. And we discuss how his passion for cryptocurrency investment has helped him change the financial lives of his instructors and student body. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Maser Cameron: https://wingchun.group/ | |||
| 08 Dec 2022 | Lessons from a Pro Wrestling Gym Owner & Personal Development Coach w/ Dom Vitalli | 00:32:41 | |
Our hero today is Dom Vitalli, a professional wrestler, life coach, and owner of a professional wrestling gym. In this episode, Dom reveals to us what goes into a running a niche business like a pro wrestling gym, as well as how he grew it. Then, he walks us through how he takes the life lessons he's learned in the ring and beyond and coaches other people to reach their goals, too. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Dom... Website: https://www.domvitalli.com/ Instagram: https://www.instagram.com/domvitalli/ | |||
| 21 Oct 2023 | How to Host Successful Fitness Retreats & Events w/ Lauren George | 00:31:35 | |
Get Lauren George's retreat planning list: https://laurengfitness.myflodesk.com/retreat Our hero today is Lauren George, trainer of thousands of instructors and launcher of the Clemson Fitness Company, The Fit Biz Club, Pulse Pointe Barre, and LG Fitness Virtual Studio. She's the program creator of Pumped Up Strength & The Musicality Method, Co-Creator of Barre Above, and adjunct faculty for Kinesiology at Mississippi State University. In this episode, Lauren reveals how to create successful events and host great retreats. She covers everything from what to use them for, how to put them together, and even how to market them. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Lauren... Website: https://laurengfitness.com/ | |||
| 13 Feb 2023 | This Trainer Rakes in $8,000 a week with "Client Transformation" w/ Paul Meldrum | 00:58:33 | |
Our hero today is Paul Meldrum, founder of Meldrum Performance Coaching. Today, Paul walks us through step-by-step how you can massively increase your revenue as a trainer (or a gym owner) AND amplify your client results through a process called Client Transformation. You don't want to miss this. Without further ado, Paul Meldrum. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Paul: Website: https://www.meldrumperformancecoaching.com/ Instagram: https://www.instagram.com/meldrum_performance_coach/ | |||
| 21 Sep 2022 | 4 Steps to 4x Your Leads with Earned Media Publications w/ James Patrick | 00:48:25 | |
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com. No credit card or painful sales call required. Our hero today is James Patrick, a media specialist who's worked both on the production and pitching sides of getting published with magazines, radio, TV, podcasts, and more. In this episodes, he uncovers the secrets to getting published, and quadrupling your business leads in the process. ***Use Promo Code GYM20 to get 20% off any pass to fitposium*** Website: https://fitposium.com/ Instagram: https://www.instagram.com/fitposium/ Facebook: https://www.facebook.com/fitposium/ | |||
| 25 Jul 2023 | How to Make $1,000,000 Salary as a Gym Owner w/ Chris Cooper | 00:33:01 | |
Our hero today is Chris Cooper, a fitness business expert, multi-gym owner, and author of the massively successful book and consulting company, Two-Brain Business. In this episode, Chris reveals 3 business models that can sustain profitable gyms. If you're a Personal Trainer, he also unpacks business models that help you work less while living the lifestyle you want. With the fundamentals of business down, Chris then show how you go from 6 figures a year to building a multi-million dollar business. In other words, a business that doesn't just bring in a million gross, but makes enough to pay its owners over a million dollars a year, too. You don't want to miss this episode. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Chris... Website: https://twobrainbusiness.com/ LinkedIn: https://www.linkedin.com/in/twobrain/ YouTube: https://www.youtube.com/channel/UC8cAagGO6nMgrsn6Xp81wmA Instagram: https://www.instagram.com/twobrainbusiness/ | |||
| 21 Jun 2023 | This Martial Arts School went from $6,000 to $40,000 each Month in Recurring Revenue w/ Aadam Lodhi's Approach | 00:27:15 | |
Our hero today is Aadam Lodhi, founder if DojoLaunch and a lifelong martial artist himself. DojoLaunch has really strong case studies. One is how Oh's Martial Arts was able to add an additional $229,548 in yearly revenue. He helped bring another school from $6,000 to $40,000 in monthly recurring revenue. In this episode, Aadam Lodhi unpacks his methodology for consistently and reliably growing your martial arts programs through Facebook ads, simple offers, quick inquiry response, and high quality content. Secondly, he drives home why you should spend money to make money and grow using tools and scalable marketing channels like social ads. Finally, Aadam reveals some interesting secrets behind his effective cold emailing campaign techniques. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Find Aadam: Website: https://www.dojolaunch.ca/ | |||
| 07 Jun 2023 | How You Can Use Content Marketing to Grow Your Sports Club w/ Jake Kranz | 00:38:57 | |
Our hero today is Jake Kranz, a marketer, and cofounder of the Uncle Charlie agency, who works with sports clubs to grow their memberships. In this episode, Jake reveals how to use sports marketing techniques and content creation to market small, local sports academies effectively. Most importantly, he shares his framework and roadmaps for moving from step 1 to success with marketing. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to Find Jake... Website: https://www.unclecharlie.co/ LinkedIn: https://www.linkedin.com/company/uncle-charlie-marketing/ | |||
| 30 Mar 2022 | Using Social Media & Content Marketing to Grow Your Gym w/ Nick "Chewy" Albin | 00:59:22 | |
Our hero today is Nick Albin, known best as "Chewy" from the "Chewjitsu" YouTube Channel. In this episode, we discuss how he came to own an MMA gym, why he decided to expand it to have a fully equipped fitness gym, and how he used Social Media and content marketing to grow his personal brand as well as his business. Without further ado, here's Chewy. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Nick... YouTube: https://www.youtube.com/c/Chewjitsu Website: https://www.chewjitsu.net/ | |||
| 18 Aug 2023 | Build a Brand that Transcends Logos & Names w/ Evina Del Pizzo | 00:31:17 | |
Our hero today is Evina Del Pizzo, a personal trainer and co-founder of Built Strong Strength Club. In this episode, Evina walks us through her journey of creating a fantastic brand, then losing it, and having to rebuild that brand again from scratch. She unpacks the importance of the brand experience, not just the sound or look, things that transcend specific logos and color schemes. Evina also delves into the differences between marketing gyms and marketing as a personal trainer. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required. Where to find Evina... Website: https://www.builtstrongstrength.com/ Instagram: https://www.instagram.com/builtstrongstrength/ Personal Instagram: https://www.instagram.com/evinadelpizzo/ | |||
| 13 Jul 2022 | Build a Self-Managing Fitness Business w/ Pete Piranio | 00:52:40 | |
Our hero today is Pete Piranio, owner of Empirepreneur, a company that helps fitness business owners scale their studios into multiple self-managing locations. Today, he reveals how business systems are the key to designing a business you don't have to slave over to keep running. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required. Where to find Pete... Website: https://www.empirepreneur.com/ YouTube: https://www.youtube.com/empirepreneur Instagram: https://www.instagram.com/petepiranio/ Facebook: https://www.facebook.com/empirepreneur | |||