Got Marketing? (Mia Fileman)
Explore every episode of Got Marketing?
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| 06 Nov 2021 | Ethical Marketing and the "Gurus" with Melissa Packham | 00:47:32 | |
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Guest: Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. https://www.instagram.com/abrandisnotalogo/
Free Resource: 10 fad-free marketing tips the gurus don't want you to know
Episode references: https://hbr.org/2021/05/why-start-ups-fail https://www.cbinsights.com/research/startup-failure-reasons-top/ https://hbr.org/2021/07/entrepreneurs-and-the-truth https://mumbrella.com.au/lets-get-real-about-digital-marketing-experts-and-their-bs-marketing-698373
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| 07 Nov 2021 | When did social media get so boring? With Erin Morris | 00:53:55 | |
Not only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following the trends and the "formulas", does social media lose its shine? Joining Mia Fileman on the Got Marketing? Podcast today is marketing powerhouse Erin Morris. Erin Morris is the founder and director at Young Folks – a marketing agency on a mission to make a positive difference. Erin and her team at Young Folks accelerate the growth of game-changing brands and help them achieve their greatest positive impact. https://www.instagram.com/youngfolksdigital/
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Free resource: 10 Fad-Free Marketing Tips the Professionals Use
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| 07 Nov 2021 | Let's Get Real About Scaling with Jessica Ruhfus | 00:53:55 | |
Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is it really as easy as suggested? Tune in for the tough love entrepreneurs need to hear. In this episode, Mia Fileman chats to Jess Ruhfus, the founder and CEO of Collabosuarus; the matchmaker for brands. Jess is a podcast host, in-demand speaker and a recent B&T 30 under 30 winner. https://www.instagram.com/collabosaurus/ Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Free resource: 10 fad-free marketing tips the gurus don't want you to know
Episode references: https://blog.spendesk.com/en/growth-vs-scaling
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| 15 Nov 2021 | 'Always on' vs Marketing Campaigns with Lauren Fraser | 00:53:55 | |
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both. They share simple explanations and examples of both "always-on" and campaign marketing and give their top tips as to how small businesses who are driving their own marketing can sustainably tackle both. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode Guest Lauren Fraser is the director and head of strategy at LMF Marketing, a digital agency. Working with established businesses in the wellness and lifestyles space, Lauren and her team focus on crafting and managing holistic marketing strategies that take into account the big picture, enabling 6 figure businesses to scale further with effective digital strategies behind them. https://www.instagram.com/lmf_marketing/ Free resource:
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| 06 Nov 2021 | Got Marketing? Podcast trailer | 00:01:00 | |
This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing. I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast, I chat with creative and strategists about the different aspects of marketing without the fluff. If you want to learn how to create better marketing subscribe to the Got Marketing? Podcast and keep the good marketing rolling. You can also connect with me, Mia Fileman on Instagram or LinkedIn, and feel free to send me a message. I’m very friendly.
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| 10 Jan 2022 | How to Nail Your Rebrand with Rachelle Saevil | 00:46:20 | |
Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer. In today’s episode, I want to take you through my rebrand journey and offer some advice on what you should and shouldn’t do. Before you spend your time thinking about your new logo and putting the champagne on ice, here’s what you need to do to nail your rebrand and capitalise on your launch. I’m joined today by the brilliant creative designer who helped me bring Campaign Del Mar to life. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode Guest Rachelle is the Founder and Creative Director of Saevil Row. They are a bespoke branding and web design agency based in Sydney, with an International roaster of clients. https://www.instagram.com/saevilrow/ Free resource: | |||
| 25 Nov 2021 | Strategy versus Tactics with Lauren Pickering | 00:47:55 | |
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of Marketing for Lauriston Girls School. In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business marketers differentiate. Our chat discusses how smaller brands tend to jump straight to tactics before the strategy and we share the dangers around this. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Lauren: https://www.linkedin.com/in/pickeringlauren/ Free resource:
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| 16 Dec 2021 | Tourism Marketing Campaigns with Ash Jurburg | 00:46:06 | |
The holiday season is here, so what better time to discuss Tourism Marketing. Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations. Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism campaigns in this episode. These include 'Get Chris to Cowra' by Cowra Tourism, 'Wander out Yonder' by WA Tourism, 'Travelling Under the Social Influence' by NZ Tourism and 'CU in the NT', definitely not an official campaign by Tourism NT. This episode also discusses the power of online reviews and how brands should react to negative reviews. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode guest: Ash Jurberg is a writer and content creator based in Melbourne. Before this, he worked in marketing for twenty years and owned several successful businesses. An avid traveller, Ash has been to 105 countries and is welcome back in many of them. Connect with Ash: https://www.linkedin.com/in/ash-jurberg-a266974 Free resource: Campaign examples mentioned in the episode: Tourism Australia: 'Son of Dundee' Travelling under the social influence
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| 03 Feb 2022 | Marketing to Millennial Women with Amy Voller | 00:38:25 | |
Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate. Mia Fileman and Amy Voller discuss what matters to millennial women in this episode. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode Guest Amy Voller is a Marketing, Strategy and Communications professional with experience across multiple industry sectors. Amy’s career has spanned over 21 years, working with several highly respected global blue-chip organisations and start-ups in Australia, London, and Europe at brands such as Telstra, Royal Bank of Scotland, British Telecom, and Britax Childcare. Since 2016, Amy has run her own business, offering strategic advice and training. She works with women in business to identify and implement growth opportunities. Connect with Amy Voller: https://www.linkedin.com/in/amyvoller/
Free resources: | |||
| 17 Feb 2022 | The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry | 00:47:55 | |
Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free media. This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns. Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode Guest Odette Barry is a digital marketing and public relations specialist. based in Byron Bay. Odette teaches small business owners how to uncover their stories and be seen in all the right places through her 9 week Hack Your Own PR program. She's trained hundreds of small business owners, including me, teaching us the power of publicity to scale our businesses. Connect with Odette Barry: https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry-she-her-3730b223/ Free resources: How to get published on Medium
Campaign examples mentioned in this episode: Nathan Apodaca "Dreams" via Tik Tok Cowra Tourism: Get Chris to Cowra
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| 16 Mar 2022 | Compare the pair: two campaigns from the same industry, who did it better? With Ash Jurburg | 00:46:55 | |
Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?" Campaigns unpacked during this episode: Dating apps: Tourism: 'Travelling Under the Social Influence': Tourism NZ 'Son of Dundee': Tourism Australia Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode guest: Ash Jurberg is a writer and content creator based in Melbourne. Before this, he worked in marketing for twenty years and owned several successful businesses. An avid traveller, Ash has been to 105 countries and is welcome back in many of them. Connect with Ash: https://www.linkedin.com/in/ash-jurberg-a266974 Free resource: | |||
| 18 May 2022 | Marketing your online course with Niharikaa Kaur Sodhi | 00:32:38 | |
Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an online course is no walk in the park. Today, Mia is joined by Niharikaa Sodhi, a top writer on Medium (21 times over), online course creator and the Founder of Summit 21. Mia and Niharikaa share their top tips for marketing an online course during this episode. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Niharikaa Sodhi: https://www.linkedin.com/in/nsodhi4696 https://twitter.com/NiharikaSodhi
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 25 May 2022 | Why the milk moustache? with Lauren Pickering | 00:35:15 | |
It's about time we explain the milk moustache. While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art. Mia is once again joined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across consumer brands, education and professional services, to scratch below the surface of the iconic Got Milk? campaign and unpack how it came about, whether it was a commercial success and what smaller brands can learn from this marketing masterpiece. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Lauren Pickering: https://www.linkedin.com/in/pickeringlauren/
Free resources: Take our quiz to find the campaign that is right for your business.
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| 01 Jun 2022 | Becoming a customer fanatic with Nadine Nethery | 00:35:29 | |
There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience. In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strategic copywriter for women-led brands. Nadine and Mia share their techniques for gathering valuable audience insights to inform your marketing on a shoestring budget. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Nadine Nethery: CAN DO! content is for women-led brands who want to intentionally attract, delight and retain their dream customers. Nadine’s strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad. https://www.instagram.com/candocontent/ https://www.linkedin.com/in/nadine-nethery/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 06 Jul 2022 | Video marketing with Jono Steedman - Part one | 00:24:08 | |
If content is king, then video marketing is the master of the universe. With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is absolutely nailing their video marketing. Joining Mia on this episode is Jonathan Steedman, principal dietitian and head honcho at Bite Me Nutrition. Jono is an accredited practicing dietitian and nutritionist passionate about simple, sensible nutrition, and his videos are some of the best things on the internet. This episode is part one of two in this juicy conversation.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Jonathan Steedman: https://www.instagram.com/jonosteedman/ https://www.linkedin.com/in/jonosteedman/
Take our quiz to find the campaign that is right for your business. | |||
| 06 Jul 2022 | Video marketing with Jono Steedman - Part two | 00:21:42 | |
What is anti-marketing, and why does it work so well? In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant videos. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Jonathan Steedman: https://www.instagram.com/jonosteedman/ https://www.linkedin.com/in/jonosteedman/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 22 Jun 2022 | Boring is bad for business with Soojee Ford | 00:29:58 | |
I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past. To have this conversation out, I’ve invited Brand Strategist and beloved Campaign Classroom Grad Soojee Ford to join me today. Soojee is one of the Directors of The Good Studio, a branding studio based in sunny QLD. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Soojee Ford: https://www.instagram.com/thegood.studio/?hl=en https://www.linkedin.com/in/soojeeford/ Listen to Soojee's Podcast, Boring is Bad for Business, here.
Free resource: Take our quiz to find the campaign that is right for your business.
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| 08 Jun 2022 | Reimagining marketing education with Marcus Dunn - Part one | 00:26:56 | |
How many people do you know working in the area they studied at university? When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much has changed since then. Isn't it time that we reimagined marketing education? I chat with my friend Marcus Dunn about this very question in this episode. Marcus has a background spanning retail, IT, automotive and, most recently, adult education. He had accumulated a wealth of what he considered "generic experience", consigning him to what felt like a life spent working in one non-descript office after another. In the last five years, though, he experienced a career epiphany after being adequately exposed to digital marketing and specifically SEO, which resonated hard with him. Armed with a new set of skills which opened up a whole range of career options, he set off down a new career path and hasn't looked back. This episode is part one of two of our discussion on reimagining marketing education. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Marcus Dunn: https://www.instagram.com/marcusdunn_web/ https://www.linkedin.com/in/marcusdunn/
Free resources: Take our quiz to find the campaign that is right for your business.
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| 08 Jun 2022 | Reimagining marketing education with Marcus Dunn - Part two | 00:22:20 | |
With attention spans dwindling, does anyone still read blogs? Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere? Blogs can benefit your brand more than you think, including driving valuable traffic to your site over a long period. In part two of this discussion with Marcus, we chat about SEO and how to use blogs to your advantage. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Marcus Dunn: https://www.instagram.com/marcusdunn_web/ https://www.linkedin.com/in/marcusdunn/
Free resources: Take our quiz to find the campaign that is right for your business. How to promote your blog by Brian Dean
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| 03 Aug 2022 | Influencer marketing campaigns with Tayler Rossetti | 00:36:37 | |
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy may leave you left behind. In this episode, we discuss influencer marketing campaigns and showcase how smaller brands have been able to use influencer marketing to propel their brands. Joining Mia for this discussion is Tayler Rossetti. Tayler is the Campaign Manager at Oraco Agency located on the Mornington Peninsula, and she has been working in the marketing industry for over ten years. During this time, she has gained valuable experience in a range of different areas, including skincare, healthcare, and toys. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Tayler Rossetti: https://www.instagram.com/oracoagency/ https://www.linkedin.com/in/tayler-rossetti-1b63a7131/
Free Resources: Register for our free Creative Cohesive Campaigns event Take our quiz to find the campaign that is right for your business. | |||
| 17 Aug 2022 | Where to invest your marketing spend with Fi Johnston - Part one | 00:20:00 | |
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget. Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for small and medium business owners, and works collaboratively with her clients to create business plans and financial forecasts.
This episode is part one of two of our discussion on where to invest your marketing spend.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Fi Johnston https://www.instagram.com/peach.business/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 17 Aug 2022 | Where to invest your marketing spend with Fi Johnston - Part two | 00:28:09 | |
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we develop a marketing budget to help us achieve these goals? This episode is the second part of my discussion with Fi on where to spend your marketing dollars.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Fi Johnston https://www.instagram.com/peach.business/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 23 Aug 2022 | Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore | 01:09:36 | |
Campaigns bring all your marketing together so they have many moving parts. The building blocks of your campaign are:
So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼 Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn: Why marketing campaigns are the most successful and proven way to market your brand The different kinds of marketing campaigns and which one is right for your marketing objectives The key ingredients all marketing campaigns have in common Examples of small business campaigns to inspire your marketing.
You can watch the recording of the event here.
Links to campaigns mentioned: https://www.instagram.com/p/CgvLBq5vQe3/?utm_source=ig_web_copy_link https://mumbrella.com.au/mercedes-benz-v-class-put-to-the-test-in-campaign-by-the-royals-725188 https://www.youtube.com/watch?v=57RpNFLTAZU https://www.youtube.com/watch?v=t8PKNTbut_M https://www.darwinfestival.org.au
Still unsure what type of campaign is right for your brand? Take our Campaign Quiz to find your perfect fit. | |||
| 07 Sep 2022 | Mind your business with Elsa Mitchell & Cha Higginson | 00:32:55 | |
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them. I recently collaborated with two fabulous women, Elsa Mitchell and Cha Higginson to co-host our exciting Mind Your Business one-day in person (!) retreat in Darwin. So, in this special episode, I chat with Elsa and Cha all about our event and how we went about planning together, the important considerations to have when collaborating and the common mistakes to look out for. The Mind Your Business retreat will consist of workshops by myself, Elsa and Cha, nutritious food and drinks, and great company. You can read more about it here. If you’re going to be in Darwin on November 24, or can make the trip, you can grab your ticket now. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Elsa Mitchell https://www.instagram.com/elsa_mitchell_/
Connect with Cha Higginson: https://www.instagram.com/cha_higginson/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 20 Sep 2022 | Don't blame the algorithm for your content with Dante St James - Part one | 00:23:37 | |
10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%. Brands blame the algorithm for their content no longer performing well, but is more at play here? With everyone copying everyone else on social media, content has become boring, templated and done to death. If the algorithms aren’t to blame for our poor-performing content, what is? Joining me to discuss this spicy question is my Darwin-based friend Dante St James. He is a Lead Trainer with Meta Australia and New Zealand, a Digital Advisor and Trainer for a Federal business support program and the Northern Territory’s Entrepreneurship Facilitator on behalf of the Australian Government’s Workforce Australia. This episode is part one of my discussion with Dante. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Dante St James https://www.linkedin.com/in/dantestjames/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 21 Sep 2022 | Don't blame the algorithm for your content with Dante St James - Part two | 00:28:32 | |
In Part 2 of my chat with Dante, we chat about:
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman
Connect with Dante St James https://www.linkedin.com/in/dantestjames/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 05 Oct 2022 | Greenwashing with Melissa Packham | 00:38:24 | |
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok. In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 19 Oct 2022 | Creative strategy with Katie Emslie | 00:37:55 | |
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas. Creativity is how you stand out. But, it needs to be done strategically. On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does. Katie has worked in the creative industry for over a decade as an Art Director, Designer, and Marketing Manager. Katie's superpower is to bring ideas to life and solve problems through visual design and creative strategy. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Katie is not currently taking on projects, but you can connect with her here: https://www.instagram.com/youbykatie/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 02 Nov 2022 | How do you measure success? With Kristy Dinuzzo | 00:39:48 | |
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it? In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the riches are in the niches, the importance of balancing life and work, and what success really looks like for us. Kristy helps new product based brands ditch the social media grind and go from fumbling around to mastering their marketing and growing their online stores. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kristy Dinuzzo: https://www.instagram.com/thestartupsisterhood/ https://www.thestartupsisterhood.com.au
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 16 Nov 2022 | Time is Running Out on Lazy Marketing with Erin Morris | 00:30:27 | |
For too long, marketers (and brands) have relied on Meta and Google platforms. They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice. But what is behind the demise of the duopoly? To have this chat, I’ve brought back one of the first guests I had on this podcast, Erin Morris. Erin is the founder of Young Folks – an independent marketing agency using business as a force for good. They're proudly a certified B Corp with carbon neutral credentials verified by Climate Active and they give back to 1% For The Planet. Erin believes in using marketing as a vehicle to get radically better results.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Erin Morris: https://www.instagram.com/youngfolksdigital/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 01 Dec 2022 | Cutting Through the Marketing Fluff with LNDR | 00:31:57 | |
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish. So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share? With the power of marketing campaigns of course. In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my all-time favourite campaigns, but as well as nailing their campaigns, there is one heck of a David vs Goliath story here too. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ LNDR are currently running the Xmas is for Lovers campaign, where you can get 50% your second item with the code LOVERS. It is valid until Dec 24, 2022. How good?
Follow LNDR: https://www.instagram.com/lndr/
Free resources: Take our quiz to find the campaign that is right for your business.
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| 22 Feb 2023 | Behavioural Science Meets Campaigns with Dan Monheit | 00:48:19 | |
Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology. Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same. In this episode, we chat about human behaviour. We explore three fascinating behavioural biases and unpack recognisable campaigns that tap into these biases in order to influence customers. To tackle this topic, there was only one choice of guest, Dan Monheit, the CEO of Hardhat. The intersection of marketing and behavioural science is Dan’s zone of genius.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Dan Monheit: https://www.instagram.com/hardhatagency/ https://www.linkedin.com/in/danielmonheit/
Free resources: Take our quiz to find the campaign that is right for your business.
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| 02 Mar 2023 | CMO to Entrepreneur with Kiarne Treacy | 00:42:53 | |
Many in-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute and expensive childcare. Understandably, many of these women are considering taking the plunge from an in-house corporate role to starting a business. So, in today’s episode, we are going to tackle the big question: Is the grass greener? To nut out this discussion, my guest today is Kiarne Treacy, a new business friend who moved from CMO to startup founder herself. We chat about her transition to consulting and then to founding a marketing technology startup in the sustainability space.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kiarne Treacy: https://www.sustainablechoice.com/ https://www.linkedin.com/company/sustainablechoice/ https://www.instagram.com/sustainablechoice_/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 08 Mar 2023 | Leading an Outsourced Team with Hareta McMullin | 00:41:49 | |
There comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing. This is a tough decision to make because managing a team is the hardest thing about running a business. In today's episode, I chat with leadership mentor and employee experience strategist Hareta McMullin about leading an outsourced team and workplace culture. Hareta is a recent Campaign Classroom graduate and thought leader in this space, so I knew she could handle the tough questions. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Hareta McMullin: https://www.instagram.com/third_space/ https://www.linkedin.com/in/hareta-mcmullin/
Free resources: Panel discussion: Campaigns for Social Impact
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| 17 Mar 2023 | Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro | 01:22:05 | |
Campaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact. For example: RUOK?, Movember and Slip, Slop, Slap are all powerful, impactful campaigns. This episode is our recent expert panel event where we explored the power of campaigns to grow your brand and create impact. Joining me in this event was Christina Hobbs, CEO of Verve Super, Ruth Haffenden, Global Head of Brand and Marketing at Boody, Tim Snape, Marketing Director of Heaps Normal, and Patricia Kaziro, CEO of Impact Business School. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with the panellists: Christina Hobbs: https://www.linkedin.com/in/christinahobbs/ Ruth Haffenden: https://www.linkedin.com/in/ruth-haffenden-ab783064/ Tim Snape: https://www.linkedin.com/in/timothy-snape-512a8a84/ Patricia Kaziro: https://www.linkedin.com/in/patriciakaziro/ Free resources: | |||
| 31 Mar 2023 | Not your average business model with Fiona Johnston - Part One | 00:39:14 | |
I’m fascinated by non-traditional business models. There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value. Joining me back today is one of your fave guests, Fiona Johnston from Peach Business, a business strategist working with female founders. In this episode, we are going to talk through a lot of examples, the pros and cons, and what to be mindful of when looking at business models. This episode is part one of two of this discussion with Fi. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Fiona Johnston: https://www.linkedin.com/in/fiona-johnston-36194117/
https://www.instagram.com/peach.business/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 05 Apr 2023 | Not your average business model with Fiona Johnston - Part Two | 00:27:09 | |
There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models. This episode is the second half of my chat with Business Strategist Fiona Johnston, where we will deep dive into a few more business models that we both like and dislike. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Fiona Johnson: https://www.linkedin.com/in/fiona-johnston-36194117/ https://www.instagram.com/peach.business/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 13 Apr 2023 | Marketing and AI with Remi Audette | 00:27:54 | |
I have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away. My issue runs deep and is layered, and definitely could not be boiled down to a social media post. So, on this episode, I have invited Remi Audette onto the show to have this conversation through with me. Remi is the founder and director of Sunday Best Digital Agency. Prior to launching SBDA, Remi worked in the SEO and customer experience teams of Australia’s biggest brands, including Officeworks, Kmart and Telstra. She combines the cutting-edge SEO tactics learned from big businesses with more personalised approaches that elevate and educate small to medium-sized businesses. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Remi Audette: https://www.linkedin.com/in/remi-audette/ https://www.instagram.com/sundaybestdigital/
Free resources: Panel discussion: Campaigns for Social Impact
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| 28 Apr 2023 | Starting and Growing a Podcast in 2023 with Beck Rayner | 00:50:34 | |
Almost anyone can start a podcast in 2023, but should they? It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project? On this episode, I chat with Beck Rayner, the founder of Military Life, an online community for defence partners and the host of the Military Life podcast. The Military Life podcast is coming up on its 150th episode, and with 85,000 downloads, Beck is in the top 5% of podcasters globally. She is now paid to podcast full-time and generously shares her advice about growing, starting and monetizing a podcast during this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Beck Rayner: https://www.instagram.com/militarylife_au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 10 May 2023 | Marketing the FIFA Women's World Cup with Kim Anderson | 00:40:24 | |
Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament. Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today. Kim is a global marketer, having worked in New York, London, Auckland and Sydney, with 20 years of experience in a variety of marketing roles. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kim Anderson and the 2023 FIFA Women's World Cup: https://www.linkedin.com/in/kimanderson4/ https://www.instagram.com/fifawomensworldcup
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 24 May 2023 | Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji | 00:29:11 | |
Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays. Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses. During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Oyelola Oyetunji: https://www.instagram.com/phrasedwithpurpose/ https://phrasedwithpurpose.com.au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 08 Jun 2023 | From idea to execution with zero alcohol brand founder Frances Chnaider | 00:38:01 | |
Seeing ideas come to life is the most rewarding part of my job. But, you’ve think you’ve got a good idea, then you have no idea what to do next. Today I've invited Frances Chnaider onto the podcast to chat about making the intangible, tangible, and taking a seed of an idea and bringing it to life. Frances is the founder of Awesome Source, a non-alcoholic G&T brand. The zero per cent category is still in its infancy, but non-alcoholic is growing faster than low-alcohol in most markets. With increased demand comes increased opportunity. Let’s dive into the chat with Frances about how she took Awesome Source from idea to execution.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Frances Chnaider and Awesome Source: https://www.linkedin.com/in/frances-chnaider-10941979/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 22 Jun 2023 | Is LinkedIn the new Instagram? with Kate Merryweather | 00:37:16 | |
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used. However, since the pandemic, LinkedIn has quite the resurgence and reinvention. Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kate Merryweather: https://www.linkedin.com/in/katemerryweather/ https://katemerryweather.com.au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| 20 Jul 2023 | How many strategies do you need? With Ashley Dreager | 00:47:58 | |
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need? Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom. Let's dive in and tackle this juicy question.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Ashley Dreager: https://www.instagram.com/ashleydreager/
Free resources: Download Ashley's free Scaling to Success freebie: https://subscribepage.io/scalingtosuccessbundle 3-day Campaign Idea workshop: https://www.campaigndelmar.com/creative-lab
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| 04 Aug 2023 | Campaigns, personal brands and succession planning with CDM's Emily Lambourne | 00:33:55 | |
Behind every successful business woman is a right hand wing-woman. Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily. On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels and she has a get-it-done attitude. We're going to chat all things campaigns, personal brands and what is in store for Mia, Emily & Campaign Del Mar in 2024 and beyond. And yes, these show notes were written by Emily.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne: https://www.linkedin.com/in/emily-lambourne-581a311b4/
Take our Campaign Quiz to find out which type of campaign is right for your brand.
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| 17 Aug 2023 | Data vs Intuition with Laetitia Andrac | 00:39:42 | |
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd. How do we know when to listen to our intuition, and when to listen to the data? Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business. Let's dive in.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/ Laetitia's book mentor, Kelly Irving: https://www.kellyirving.com/
Pre-order Laetitia's book, Light It, here: https://www.essentialshift.co/lightit
Take our Campaign Quiz to find out which type of campaign is right for your brand. | |||
| 30 Aug 2023 | Your marketing is only as effective as your systems with Nicole Smith | 00:38:57 | |
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable systems in place. Your marketing is only as effective as your systems. That is why I invited Nicole Smith, a lover of everything system design, to the Got Marketing? podcast for a chat. Nicole is the COO, Business Operations Specialist and Systems Designer from The Artisans Business Solutions. She works with businesses to bridge the gap between how they are currently working and how they want (need!) to be working so they can grow. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Nicole Smith: https://www.instagram.com/theartisanssolutions/ https://www.linkedin.com/in/smithnicoled/details/experience/
Take our Campaign Quiz to find out which type of campaign is right for your brand. | |||
| 27 Sep 2023 | Fast Moving Consumer Goods Marketing with Melissa Packham - Part One | 00:22:49 | |
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic. Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it. I have invited my fellow FMCG-escapee Melissa Packham on the show to talk about this, and my weird love of super markets. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. Mel is a repeat offender, this is her third episode on the Got Marketing? Podcast!
This episode is part one of two on FMCG with Melissa Packham. Come back next week for part two. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business.
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| 04 Oct 2023 | Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two | 00:33:36 | |
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 18 Oct 2023 | Visual storytelling with Sandra Chau | 00:41:02 | |
As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise. Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode. Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxury brands all over the world, ranging from jewellery, loungewear, bedding, beauty, artisan products, service based brands and more. She founded the School of Visual Branding in 2018 and specialises in teaching entrepreneurs how to grow and use their online visual brands to increase their profit. In this episode, we chat about planning campaign photo and video shoots, the role of stock images, and whether or not an aesthetically pleasing instagram feed is important in 2023.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Sandra Chau: https://www.instagram.com/sandrachaudesign/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 01 Nov 2023 | The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown | 00:59:55 | |
Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions. If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on until we're blue in the face about how wonderful our product or service is. But this only gets us so far. This is where social proof comes in. Today's episode of the Got Marketing? podcast is a very special one, because it is a live webinar I recorded with Lillie Brown, the Marketing Manager of Creative Plus Business. In the session, we discussed how you can harness the power of social proof in your own business, and it was such an exciting conversation. Let's dive in!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Creative Plus Business and Lillie Brown: https://creativeplusbusiness.com/ https://www.instagram.com/creativeplusbusiness/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 16 Nov 2023 | Working with a production team with Tiffany Manzie | 00:38:50 | |
If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content. As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production. The person to have this chat out with me is none other than Tiffany Manzie, the Chief Executive and Producer at Global Headquarters here in the Northern Territory.
This podcast episode is a very special one as it was recorded live in the Global Headquarters studio. If you would like to see the live video, check out our YouTube channel. While you're there, make sure you subscribe.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Global Headquarters: https://www.globalheadquarters.com.au/ https://www.instagram.com/global_hq/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| 29 Nov 2023 | How to get ranging in major retailers with Tanya Boots | 00:40:11 | |
There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start. The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast. That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Tanya Boots: https://www.instagram.com/findthegrowth https://www.linkedin.com/in/tanyaboots
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
Free resources: Download Tanya's free e-book here Take our quiz to find the campaign that is right for your business. | |||
| 31 Jan 2024 | Cult coaches with Penny Locaso | 00:40:52 | |
Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging. They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes. If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today. Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom. In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Penny Locaso: https://www.instagram.com/hackinghappyco/ https://www.linkedin.com/in/pennylocaso/
Free resources: How to find the right coach for you: Penny's checklist Free Marketing Calendar and Planning Session
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| 14 Feb 2024 | How to do strategy with Mark Pollard | 00:45:52 | |
I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw. Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple. A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today. Mark is a strategic trainer and author of “Strategy is Your Words”. We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Mark Pollard: https://www.instagram.com/markpollard/
Free resources Free Marketing Calendar and Planning Session | |||
| 26 Jan 2024 | Marketing Mixtape: the most downloaded episodes of 2023 | 00:36:30 | |
Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023. Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform. Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need. To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition. It's the top hits of 2023 in one remix. Enjoy!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with today's guests: Kate Merryweather: https://www.linkedin.com/in/katemerryweather/ Ashley Dreager: https://www.instagram.com/ashleydreager/ Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/
Free resources: Free Marketing Calendar and Planning Session
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
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| 07 Mar 2024 | Social media strategies with Jarrah Brailey | 00:47:37 | |
There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands. In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn. I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Jarrah Brailey: https://www.instagram.com/jarrah_brailey/ https://www.tiktok.com/@jarrah_brailey https://www.instagram.com/jampacked.agency/ https://jampackedagency.com.au/
Free resources | |||
| 10 Apr 2024 | Rebranding, campaigns & creative strategy with Renee Wallace | 01:10:03 | |
When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles. That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results. Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems. Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in. Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate. In today's episode I'm talking all things brand-building and creativity with Renee.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Renee Wallace: https://www.instagram.com/cultivateassembly/ https://www.cultivateassembly.com/
Free resources Download Renee's How do you know when the rebrand? Resource Download Campaign Del Mar's Free Marketing Calendar | |||
| 02 May 2024 | Healthy marketing with Claire Hewitt | 00:48:33 | |
Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals. My love of ethical marketing and campaigns, though, is shared with today's guest. Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide. Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on all things, and that is sure to make for a fantastic conversation on the Got Marketing? Show today.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Claire Hewitt: https://www.instagram.com/well.comms/ https://www.wellcommunications.com.au/
Free resources Download Campaign Del Mar's Free Marketing Calendar | |||
| 22 May 2024 | Brand versus performance marketing with Erin Stafford | 00:46:14 | |
What's more important: brand marketing or performance marketing? This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets. Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results. But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together? So, let's talk about it. Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erin’s been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Erin Stafford: https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au https://www.compass-studio.com/
Free resources Download Campaign Del Mar's Focus Framework for both product- and service-based brands. | |||
| 05 Jun 2024 | Unpacking Fayt The Label with Emily Lambourne | 00:45:48 | |
Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day. Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground up, and it played a major part in getting her to where she is today. It just so happens that Fayt is Campaign Del Mar's Digital Strategist, Emily, favourite brand at the moment. As an honorary Gen Z herself raised by beauty YouTubers and vloggers, it was love at first sight for her with the brand, and of course, it helps that they are absolutely killing their marketing, too. Em joins me in the episode to unpack the marketing strategy behind the brand, and what our listeners can learn from Brittney and Fayt.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne: https://www.linkedin.com/in/emily-lambourne-581a311b4/
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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| 19 Jun 2024 | Duolingo's marketing genius with Nell Casey | 00:42:41 | |
We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns. Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand strategist and copywriter, she helps brands and their founders grow their visibility, influence and sales.
Learn High Valyrian with Duolingo | HBO collaboration Love Language | Peacock collaboration Don't be *that* kind of Emily in Paris
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Nell Casey:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| 26 Jun 2024 | Marketing Moment #1: True Classic | 00:05:34 | |
In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic. True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| 10 Jul 2024 | Is the traditional agency model broken? With Pat Langton | 00:44:49 | |
Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency. Campaigns and brands discussed in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Pat Langton + Hook Creative Agency:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| 24 Jul 2024 | Gen Z doesn't want to be your friend with Lauren Meisner | 00:44:31 | |
How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent. They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up. To have this conversation with me, today's guest is Lauren Meisner. Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.
Brands discussed in this episode: Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Lauren Meisner: Instagram: Lauren Meisner TikTok: Centennial World
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| 07 Aug 2024 | Marketing Moment #2: Burnt by Incy Interiors | 00:11:53 | |
In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors. Join us to hear the whole story. ––– Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Do you have a brand or campaign you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Nell Casey:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 21 Aug 2024 | Welcome to the Next Episode feat. Snoop | 01:01:35 | |
In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales. However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing. –––––––––––––––––––––––––––––––––––––––––––––––––– Campaigns discussed in this episode: Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Lillie Brown:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 11 Sep 2024 | Meta ads done differently with Tenai Seymour | 00:48:51 | |
In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns.
Campaigns/concepts discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Tenai Seymour:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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| 25 Sep 2024 | Pay me like an unqualified life coach | 00:59:45 | |
In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. –––––––––––––––––––––––––––––––––––––––––––––––––– Social media posts/books/programs discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Jocelyn Brewer:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 09 Oct 2024 | Rebel brands with Michelle Newell | 00:49:58 | |
In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.
Brands/books/founders discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Michelle Newell:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. | |||
| 06 Nov 2024 | What entrepreneurs can learn from athletes with Kathryn Deiulio | 00:42:07 | |
In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! ––––––––––––––––––––––––––––––––––––––––––––––––––
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Kathryn Deiulio:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. | |||
| 27 Nov 2024 | Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield | 00:45:24 | |
What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable. Here’s what you’ll learn: Plus, Lucy dives into how syncing campaigns with consumer behaviour—and even the lunar cycle—can deliver out-of-this-world results. If you’ve been struggling to balance branding with performance or wondering how to make campaigns work harder for your business, this episode is packed with actionable insights. Hit play and start designing campaigns that drive revenue and build your brand’s legacy. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands mentioned in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Lucy Bloomfield:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 11 Dec 2024 | How to build an engaged community with Tori Kopke | 00:42:07 | |
Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth. Here’s what you’ll learn: Tori’s down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand. Hit play and start building a community that strengthens your business and amplifies your impact. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Tori Kopke:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 08 Jan 2025 | What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris | 00:49:24 | |
The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.
Hit play and start rethinking your content approach today.
––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Kryshla Salaris:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 18 Dec 2024 | 2025 marketing trends: 13 best guesses to inspire you | 00:11:58 | |
What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: Whether you’re a seasoned marketer or just starting out, Mia’s predictions will spark ideas and give you a competitive edge in the year ahead. Press play and step confidently into 2025! Brands/groups mentioned in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 01 Jan 2025 | Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media | 00:30:49 | |
New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver. If 2025 is the year to make your brand stand out, this episode is packed with practical tips and insights to help you succeed: ✨ How to grab attention on social media channels (hint: it’s all about knowing your audience and playground) ✨ The key to creating far-reaching content that aligns with your business goals ✨ Why partnerships can fast track your growth—and how to find the right fit ✨ The importance of consistency: be seen, be heard, be everywhere
Tune in, take notes, and tackle one of the biggest New Year pitfalls: trying to do it all. Discover why delegating tasks and narrowing your focus is a make-or-break for entrepreneurs across all industries.
Brands mentioned in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - LinkedIn Connect with Rita:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 15 Jan 2025 | How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert | 00:37:39 | |
Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies. Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback. Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective. From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls: ✨ The four-step agenda that transforms your client conversations ✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls) ✨ The shopping list framework: addressing all objections upfront ✨ Why preparation and handwritten notes make all the difference Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you’re a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations. Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - LinkedIn Connect with Julia:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 22 Jan 2025 | A new odyssey and Mia's no-BS approach to marketing | 00:19:49 | |
It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here’s what's in this episode:
Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
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| 29 Jan 2025 | A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online | 00:19:23 | |
Do you feel like you’re drowning in daily content creation? You’re not alone. In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.
What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works) Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity. Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.
Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
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Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 29 Jan 2025 | Got Marketing? Trailer 2025 | 00:01:35 | |
Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.
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| 05 Feb 2025 | How to win paid speaking gigs, plus a big announcement | 00:14:43 | |
Want to win more speaking gigs? Listen up. In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kind event coming to Melbourne that you won’t want to miss. What you’ll learn in this episode: ✨ Why speakers get booked: the key qualities that make you stand out to event organisers.
Segments in this episode: Strong opinions are sexy: why event organisers love speakers who challenge the status quo. Low-hanging fruit: build relationships that make you top of mind for event organisers. Making waves: the UGG trademark battle –a cautionary tale for small businesses about protecting what’s yours.
The big announcement: Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
Follow got marketing? on Instagram
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 12 Feb 2025 | Struggling to win customers? This could be why. | 00:16:45 | |
Struggling to win customers? This is the episode for you. Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.” Enjoy this episode, leave a review, and share it with your business besties 🎧
What you’ll learn in this episode: ✨ Why some businesses succeed despite objectively 'average' marketing – and why great marketing won’t fix weak demand. ✨ The Darwin cafe with a 2.3-star Google rating that’s still standing (and what it teaches us about supply and demand). ✨ The reality of launching into an oversaturated market (looking at you, gift hampers). ✨ How needs-based segmentation can help small businesses carve out their niche. ✨ The booming business categories and where opportunities lie right now.
Segments in this episode: The Big Swing: Oslo’s self-deprecating campaign embraced its flaws and attracted the right audience by flipping traditional marketing on its head. Low Hanging Fruit: A look at the hottest market segments in 2025, from zero-alcohol drinks to AI-powered productivity tools, and where new opportunities are emerging
Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
Follow got marketing? on Instagram
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| 19 Feb 2025 | How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton | 00:44:28 | |
What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations. What you’ll learn in this episode: 🍎 How Belle Gibson built an empire on deception—and why no one questioned her sooner. 🍎 The intersection of marketing and true crime: why we’re drawn to wellness gurus and the role social media plays in their rise. 🍎 Did Apple Cider Vinegar get it right? Our honest review of the show’s execution, storytelling, and accuracy. 🍎 The system that allows scams like this to flourish—and how to spot red flags in online ‘experts.’ 🍎 Why ‘gurus’ keep getting away with it—and how to protect yourself from social media deception.
Have you watched Apple Cider Vinegar? What were your biggest WTF moments? Do you think Belle believed her own lies? Let’s discuss—DM us on Instagram or tag us in your thoughts.
Enjoy this episode, leave a review, and share it with your true crime-loving friends 🎧
Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.
Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
Follow got marketing? on Instagram
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||