Google Ads Strategy with Kyle Sulerud (Kyle Sulerud)

In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions:

• What are the top three things that car dealerships should be focusing on with their Google ads?
• How important is video marketing for any business?
• How competitive is the automotive industry when it comes to Google Ads?
• What are the 3 tiers in automotive advertising?
• How can you stay updated with the latest news in the automotive industry?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-car-dealerships/

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies?

http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

In this episode, Kyle answers the questions:

• What is layering?
• When does layering become beneficial?
• Does layering restrict your traffic significantly? 
• Should you always apply layering when running Google Ads?
• Will your campaign be able to scale if you apply layering?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-targeting-to-layer-for-display-youtube-ads/

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data?

http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean

Kyle answers the questions:

• How does bidding work in Google ads?
• Why do advertisers need to bid for ad placements?
• Is the top spot of Google search results only available to the highest bidder? 
• Will Google still award the top spot to the highest bidder with irrelevant ads?
• When is the only time that Google makes money from ads?
• If people don’t click on the ads, does Google still make money?
• How does bidding work in Search Networks?
• How does bidding work in Display Networks?
• How much should you initially bid for ads?
• How much more should you bid in order to outbid the last highest bidder?

Episode resources and transcript: https://googleadsstrategy.com/how-does-bidding-work-in-google-ads/

In this episode, Kyle answers the following questions:

• Can a budget of $10 per day still work if the competition is high?
• Can you get cheaper traffic by using a bunch of long-tail keywords?
• Should you really just depend on paid traffic even if you have a low budget?
• Why do some keywords cost more than the others?

Read the blog here:

http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/

In this episode, Kyle answers the questions:

• What is Google’s take on double serving ads?
• Why do companies run double-serving ads despite the high cost of advertising?
• How do you go up against someone who is running three different ads against your single ad?

Read the blog here:

http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/

Kyle answers the questions:

• What is the first step to take when calculating a budget for Google Ads?
• Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads?
• What is the ultimate goal when deciding on a budget for Google Ads?
• Are certain types of traffic going to convert better than others?
• Is it important to know the average cost per lead?
• What are the essential questions to answer after knowing the average cost per lead?

Episode resources and transcript:

https://googleadsstrategy.com/how-do-you-calculate-a-proper-budget/

Kyle answers the questions:

• Is Google Ads good for your industry? 
• Is Google Ads good for e-commerce? 
• Is Google Ads good for certain products?
• How does Google Ads work?
• Why does Google Ads work?
• Will Google Ads be good for advertising a new product?
• Can heavy competition affect your results in Google Ads?
• Does the cost of Google Ads vary depending on the industry?
• Is Google Ads worthwhile for a lot of businesses?

Episode resources and transcript: https://googleadsstrategy.com/is-google-ads-good-for/

Kyle answers the questions:

• What is a Google Ads account?
• What is the structure of a Google Ads account?
• What are "campaigns"?
• Can a company have several ad accounts?
• In an ad account, what should you define at the campaign level?
• What are ad groups?
• For Display campaigns and YouTube video campaigns, what should an ad group target?
• Can you set up different ad groups for different targets?
• Can you set up different bidding strategies for different ad placements?

Episode resources and transcript: https://googleadsstrategy.com/what-are-campaigns-and-ad-groups/

Kyle answers the questions:

• What is a Bid Adjustment?
• Can you adjust bids based on the schedule?
• Can you adjust bids based on location, audiences, or demographics?
• Can you get better results by bidding more for people with higher income?
• Will adding too many bid adjustments be beneficial to your campaign?
• Will it be better to have separate campaigns for different variables?

Episode resources and transcript: https://googleadsstrategy.com/why-would-i-use-bid-adjustments/

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended?

https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

In this episode, Kyle answers the question:

How can exact match negative keywords help save advertising costs run by B2B types of businesses?

Episode notes and transcript: https://googleadsstrategy.com/how-to-avoid-consumer-search-terms-when-targeting-b2b-keywords/

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:

• How to let Google approve ads about CBD products.
• Their main client acquisition channels these days.
• The industries of their current clientele.
• The stark difference between how they handled their clients then and now.
• What he thinks about Smart Shopping campaigns.
• The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply)
• What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns?

Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/

Kyle answers the questions:

• What is clickthrough rate?
• What is a good CTR for Search Ads?
• Under what conditions can you have a very high clickthrough rate?
• What is a bad CTR for Search Ads?
• Can you still be profitable with low CTR ad campaigns?
• What is a good and bad CTR for Display Network ads?
• What are the signs that your Display Network Ads are being scammed?

Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/

In this episode, Kyle answers the questions:

• What is Google’s latest update about Search Term Report?
• Did Google mention the “significant” number of users
• What is the estimated % rate of insignificant searches?
• Is this update good or bad for advertisers?
• Are all advertisers experiencing the same disadvantage? Or just a chosen few?

In this episode, Kyle answers the questions:

• Will adding a trademark word in the ad copy be a policy violation?
• How many instances of ad policy violations will Google allow before an account gets suspended?
• Is the suspension reinstatable?
• Can you reach out to Google for support?
• Can you ask Google why your ads are getting disapproved?

Check out the blog:

http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?

Kyle answers the questions:

• How does automated bidding work?
• Are most of the bidding options in Google automated?
• What are the different types of automated bid settings?
• With automated ads, are you bidding “per click”?
• What is Maximize Clicks?
• What is Enhanced Cost Per Click?
• Is Enhanced CPC giving Google the freedom to increase your bid? 
• What is Target Cost per Acquisition (CPA)?
• What is the best automated bidding system for eCommerce type of campaigns?
• In Target CPA, are you bidding per conversion?
• What is Maximize Conversions?
• What is Target Return on Ad Spend?
• What is Target Search Page Location?
• What is Target Outranking Share?
• What are the beneficial types of ad strategies?

Episode resources and transcript: https://googleadsstrategy.com/how-does-automated-bidding-work/

Kyle answers the questions:

• What is a good tool to use to come up with the right keywords?
• Is there a definite set of ad groups or keywords for all businesses?
• What is an ad group for?
• Is it good to use “device preference” at the start of a campaign?
• Is it good to use “location limit” at the start of a campaign?

Episode resources and transcript: https://googleadsstrategy.com/what-is-your-planning-starting-process-when-building-campaigns/

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"

https://googleadsstrategy.com/qa-optimizing-youtube-ads/

Kyle answers the questions:

• Is it important to seek professional help when it comes to Google Ads?
• What can you do if you don’t have the budget to hire a Google Ads professional?
• When actually setting up a campaign, what is the most important thing to focus on?
• Why should you track your results?

Episode resources and transcript: https://googleadsstrategy.com/what-are-the-top-3-actionable-items-to-get-started-with-google-ads/

Kyle answers the questions:

• What is a display ad?
• What are the benefits of responsive display ads?
• Are there different formats and sizes for display ads?
• Are display ads overpriced?
• What does it take to convert the type of traffic that’s coming from display ads?
• Is it a good idea to advertise on the Display Network? 

Episode resources and transcript: https://googleadsstrategy.com/what-is-the-display-network/

In this episode, Kyle answers the questions:

• Can your smart campaign ever beat your search campaign in the same account?
• Is it advantageous to have multiple campaigns in one account?

Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/

Kyle answers the questions:

• What is brand awareness?
• How do you increase brand awareness?
• Why would somebody want brand awareness?
• What mistake do small businesses often make when it comes to running ads?
• Should brand awareness be the main goal of small businesses?
• Does a brand awareness campaign alone have a positive effect on sales?
• Does a brand awareness campaign cost a lot of money?
• Is it important for small businesses to set a budget for brand awareness campaign?
• What type of ads should you run in order to make a profit?

Episode resources and transcript: https://googleadsstrategy.com/how-to-increase-brand-awareness/

In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:

-What makes eCommerce campaigns unique in Google Ads compared to a local business or something else?
-What type of online ad is preferred in Australia?
-Is it better to start with Google Shopping ads for eCommerce products rather than search ads?
-Do shopping campaigns convert better than search ad campaigns for e-commerce?
-What are some criteria to look at in order to determine if a product can do well with Google Ads?
-Is campaign segmentation important when running ads for e-commerce products?
-Should you segment your ads in terms of products? Or in terms of profit margin?
-How has Google Ads changed in the last few years when it comes to e-commerce?
-Is Google trying to emulate a marketplace like Amazon?
-What's the biggest mistake that you see most eCommerce companies make with their Google Ads?
-What are the top three things that you think eCommerce companies should focus on with their Google Ads?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-ecommerce-with-nik-armenis/

In this episode, Kyle answers the question: "What makes a good keyword?" 

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

Kyle answers the questions:

• What is the most important thing to do to reach the right people?
• How should you set up your Google Ads campaign if you want to target more of the right people?
• Is it good to be too specific when it comes to demographic targeting?
• What can you do to narrow-in on the best people to target?
• Should you bid more for the right audiences?

Episode resources and transcript: https://googleadsstrategy.com/how-to-target-the-right-people/

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

• How they were able to cope with the remote work set up during the COVID19 pandemic.
• The type of clients they are currently working with.
• The secret sauce in retaining clients.
• How long it takes to see results from SEO for a newly-launched website.
• Software(s) they use for researching keywords for a new client.
• The software they use for tracking the results of their digital marketing campaign.
• What’s his stand on the theory that Google Ads has an effect on SEO.

Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/

In this episode, Kyle talks to Andy Splichal,  the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer:

• What are some of the main things that Google Ads managers should consider?
• What should they be doing in order to have the best chance for success with their Google ads?
• Are there certain types of products or certain price points that work better with Google Shopping?
• What are some of the biggest mistakes people make when they run Google Ads on their own?

Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/

Kyle answers the questions:

• How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads?
• Should your headline be creative?
• Should you put your business name on your headline?
• What do the descriptions and the extensions need to address?
• Should you include sitelink extensions?
• Are price extensions beneficial?
• Will promotion extensions make your ad more clickable?

Episode resources and transcript: http://googleadsstrategy.com/how-can-ads-be-made-more-visible-and-click-worthy?/

Kyle answers the questions:

• What Can’t I Say in My Ads?
• Are alcoholic products and adult websites allowed in Google Ads?
• Can you spell words using symbols in Google Ads?
• Can you use emojis and non-standard symbols for your ads?
• Can you put exclamation points and asterisks where they don’t belong?
• Can you write ad text in ALL CAPS?
• Can you use non-standard capitalization?
• Is the phrase “Click here” allowed in Google Ads?
• Can you repeat the same word multiple times unnecessarily?
• Can you have an ad for one thing that leads to a landing page for something completely different?
• Can you include a phone number in the text of your ad?

Episode resources and transcript: https://googleadsstrategy.com/what-cant-i-say-in-my-ad/

In this episode, Kyle answers the questions:

• Is Google’s forecasting tool accurate with its forecasts?
• Is it okay to lose money on the first transaction?
• How can you calculate the actual lifetime average profit of a lead or customer?

Episode notes and transcript: https://googleadsstrategy.com/is-google-ads-worth-it-for-small-margin-services/

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads.

Read the blog here:

https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

In this episode, Kyle answers the questions:

• Is there a way to find and use keywords with search intent if nobody is searching for it?
• At what instance is Google Search Ads not good to use?
• When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads?

Read the blog:

https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products

In this episode, Kyle’s guest, David Edwards, answers the questions:

• What kind of Google ads campaign is the biggest mistake for locksmiths?
• What is “Google Guaranteed” and how does it affect campaigns for locksmiths?
• Is click fraud a real concern for locksmiths?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/

In this episode, Kyle answers the questions:

• Can you have a low cost-per-click in YouTube ads?
• Is it profitable to advertise low-priced products on Youtube?
• What else can you do to be profitable when running Youtube ads?

Episode notes and transcript: https://googleadsstrategy.com/do-youtube-ads-work-for-low-price-products?/

Kyle answers the questions:

• What is an impression when it comes to Google Ads?
• What is click-through rate?
• What are the different metrics that show up in the interactions column of Google Ads?
• What is average cost per interaction?
• What is a conversion?
• What are the things that you would want to track as a conversion?
• What is Conversion Rate?
• What is Conversion Value?
• Are Conversion Values the same for all types of businesses?
• What is Return on Ad Spend (ROAS)?

Episode resources and transcript:

https://googleadsstrategy.com/what-are-impressions-clicks-and-conversions/

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.

Kevin has been at the internet marketing game since 1996.

He shares his insights about display campaigns and guaranteed conversion bidding.

This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS).

Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/

In this episode, Kyle answers the questions:

• What is frequency capping?
• Is frequency capping a helpful feature for advertisers with a low budget?
• Is setting a frequency cap recommended when setting up Google Ads?
• What are some reasons why you might want to set a frequency cap for showing ads?
• Is showing people too many ads going to be a problem on a retargeting campaign?
• How should you approach frequency capping in a Display Ads campaign?
• How should you approach frequency capping in YouTube Ads?
• When should you use high-frequency caps?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads.  He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'.

Read the blog here:

https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true

In this episode, Kyle answers the questions:

• If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
• Will clicks from the lower position convert better?
• Should you aim for the top position at all times?
• What does it mean when you're losing clicks due to budget?
• What does it mean when you're losing clicks due to rank?

Check out the blog here:

http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget

Kyle answers the question:

• How should you approach targeting if you have two different products in one website?

Episode resources and transcript: https://googleadsstrategy.com/what-should-i-do-if-people-are-in-multiple-remarketing-audiences?/

In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. 

Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/

Kyle answers the questions:

• Is it possible to remarket on Facebook to people who watch my YouTube videos?
• Can you set up your Facebook pixel on your Youtube videos?
• Can you remarket to your YouTube viewers on Google?
• Should you remarket to people who already bought your product?

Episode resources and transcript:  https://googleadsstrategy.com/how-to-remarket-on-facebook-to-my-youtube-video-watchers/

Kyle answers the questions:

• How can you find good keywords to target?
• What mindset should you have when coming up with a good keyword list?
• What is Google Keywords Planner?
• Is Google Keywords Planner beneficial when finding good keywords?
• Is there a better software than Google Keywords Planner that you can use for finding good keywords?
• Can you find good keywords to target in the search term report?

Episode resources and transcript: https://googleadsstrategy.com/how-do-i-find-good-keywords-to-target/

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads?

http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

In this episode, Kyle answers the questions:

• What happens when you increase your ad spend too quickly?
• Is it okay to increase ad spend fast if you are using automated bidding?
• Is there a magic number in terms of percentage to increase your daily ad spend?
• True or false: The smaller the budget, the higher the percentage of increase should be? 
• How do you ask Kyle questions about Google Ads? 

Episode notes and transcript: https://googleadsstrategy.com/how-quickly-can-i-increase-my-budget-without-throwing-off-my-results?/

Kyle answers the questions:

• What is remarketing?
• Is remarketing the same as retargeting?
• How can you create a remarketing list?
• Can Google automatically create an audience for you?
• Can you customize your own remarketing list in different ways?
• Can you set a remarketing list on YouTube?
• What are the remarketing audiences that you can set on YouTube?
• If you have a remarketing list, how do you use it?
• Are Display Banner Ads good for remarketing?
• Is YouTube a good venue to run remarketing ads?
• Can Search Ads be used for remarketing?

Episode resources and transcript: https://googleadsstrategy.com/what-is-remarketing/

Kyle answers the questions:

• What are Ad Extensions?
• Are there many types of extensions?
• How many extensions does Google allow in your ads?
• What are callout extensions?
• What are structured snippet extensions?
• What are price extensions?
• What are promotion extensions?
• What are app extensions?
• What does Google do when you have set too many extensions?
• What are the useful and not useful types of extensions?

Episode resources and transcript: https://googleadsstrategy.com/what-are-ad-extensions/

In this episode, Kyle answers the questions:

• Is there actually a future where manually touching anything in a campaign going to be counterproductive?
• Can the best human do better than the best machine? 
• Will Google ads still have continual success without the human element?
• Should humans work with or against Google’s AI?

Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/

Kyle answers the questions:

• Can YouTube Ad targeting be challenging if you are serving a small specific market? 
• Are niche channels good to target when running YouTube Ads
• Should you use audience targeting, keyword targeting, and topic targeting all at once to achieve better results? 
• When is the best time to have different ad groups or separate campaigns?
• Is “cost per view bidding” a good option when running YouTube ads?
• Does CPA bidding work when running Youtube ads?
• Is it better to target specific videos of a channel or just target the channel URL?
• Is there any software that can help me when it comes to YouTube placement targeting?

Episode resources and transcript: https://googleadsstrategy.com/im-not-getting-any-views-on-my-youtube-ads-what-to-do/

Kyle answers the questions:

• Is Google Ads a scam or a rip-off? 
• Should you add as many negative keywords as possible?
• Should you add exact match keywords to your campaign?
• Should you make use of phrase match keywords?
• Can the Search Term Report help you save money with Google Ads?
• What software can help you set up Google Ads campaigns?

Kyle answers the questions: https://googleadsstrategy.com/is-google-ads-a-waste-of-money/

Kyle answers the questions:

• What is a Landing Page?
• How is a landing page different from a normal website? 
• Is the homepage of a website the best landing page?
• Should a landing page have a full menu bar?
• What is the main purpose of a landing page?
• What does a good landing page offer to the searcher?
• What should be the focus of a good landing page?

Episode resources and transcript: https://googleadsstrategy.com/what-is-a-landing-page

In this episode, Kyle answers the questions:

• Are Google reviews important?
• Why do reviews matter when you're running Google ads? 
• Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead?
• What’s a good thing to put on your landing page for potential customers to see?
• How can you have good reviews from customers?

Episode notes and transcript: https://googleadsstrategy.com/why-are-google-reviews-important-when-running-google-ads/

Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions:

• Is smart shopping campaign better than a normal ad campaign?
• Is smart shopping campaign be troublesome?
• When will a smart shopping campaign yield better results?
• What is the ideal minimum number of monthly conversions to have good data for smart shopping campaigns?

Episode notes and transcript: https://googleadsstrategy.com/when-should-i-use-smart-shopping-campaigns/

In this episode, Kyle interviews the owner and founder of LimoMarketer.com, Mark Petree. He shares the story of how he got started with Google ads and talks about the fundamentals of Google ads for Limo companies. He also reveals what his most valuable asset is in his business.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-limo-companies/

Kyle answers the questions:

• What’s the best way to send leads to clients that you’re running Google Ads for?
• Is it okay to gather leads before sending them to clients? 
• What’s helpful software that can send alerts right away to the clients’ phone as soon as a lead fills in an opt-in form?
• Are CRMs helpful in tracking leads?

Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-send-leads-to-clients/

Kyle Answers the questions:

• What are “close variants”?
• What are some examples of close variants?
• Should you add several targeted keywords to prevent close variants?
• Will adding negative keywords help in preventing close variants?
• What is a software program that can help determine negative keywords?

Episode resources and transcript: https://googleadsstrategy.com/how-can-i-prevent-close-variant-keywords-from-creeping-in/

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords?

http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

Kyle answers the questions:

• What is Dynamic Keyword Insertion?
• What are some examples of Dynamic Keyword Insertion?
• Is Dynamic Keyword Insertion beneficial?
• Will you have better results from Google Ads if you use Dynamic Keyword Insertion?
• Why don’t I use Dynamic Keyword Insertion?

Episode resources and transcript: https://googleadsstrategy.com/when-to-use-dynamic-keyword-insertion/ 

In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the biggest mistake that these professionals make when running their own Google Ads, and what they (or their ads manager) can focus on in order to run a successful campaign.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-dentists-and-orthodontists/

Here's the link to ClickFunnels landing page template: https://youtu.be/hCtLdEGg9cw

In this episode, Kyle answers the questions:

• Is 15 appointments or conversion per week easily achievable with Google Ads?
• Should and Ad Agency always come clean with the results they can produce for each campaign?
• Are there many reputable ad agencies that can start to manage a campaign without upfront ad management fees?
• Are there many ad agencies that over-promise but under-deliver results?
• What are some of the options that you can arrange with selected Google Ads agencies?
• What’s a good mindset popularized by a marketer named Dean Jackson?
• Where can you get valuable insights regarding Google Ads and YouTube Ads?

 Episode resources and transcript: http://googleadsstrategy.com/am-i-expecting-too-much-from-the-ad-agency-i-hired?/

Kyle answers the questions:

• How does audience targeting work?
• What is an “audience”?
• What is a “remarketing audience”?
• What is an “In-market Audience”?
• How do we make use of these audiences? 
• Can you layer different audiences?

Episode resources and transcript: https://googleadsstrategy.com/how-does-audience-targeting-work/

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days?

https://www.youtube.com/watch?v=0qCzfg6oBz8

Kyle answers the questions:

• Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? 
• Do Google Search Partner Ads work?
• Can you track the progress of Search Partner Ads in your campaign?
• Would you have a higher conversion rate from Google Search Partner traffic?
• What are the top Google Search Partner websites?

Episode resources and transcript: https://googleadsstrategy.com/what-are-google-search-partners

Kyle answers the questions:

• What types of businesses should advertise on Google?
• What types of businesses should advertise on Facebook?
• Which is better: Google Ads or Facebook Ads?

Episode resources and transcript: https://googleadsstrategy.com/do-you-recommend-learning-facebook-ads-before-google-ads/

Kyle answers the questions:

• What is the best way to exclude cities you don't serve when setting up location targeting?
• Is adding "exact match keywords" a highly-recommended strategy?
• Is adding negative keywords manually worth your time?
• How can you come up with a good list of cities to include in negative keywords?

Episode notes and transcript: https://googleadsstrategy.com/how-to-exclude-my-ads-on-searches-for-other-cities/

Kyle answers the questions:

• What is the most common question that potential clients and beginners ask when it comes to Google Ads?
• Is there a set amount that everyone spends when starting to run Google Ads?
• Does higher ad spend automatically mean higher profit?
• Will the first few ads always be a waste of money?
• Is there a test phase on Google Ads?
• How long is the test phase when it comes to running your campaigns?
• Are you going to get more web traffic if you spend more on Google Ads?
• Which is more important: profit margin or overall profit?
• Will your profit margin go up or down when you’re spending money on Google Ads?
• Should you continue to increase your Google Ads budget?
• Is there a set amount that you can consider a  “sweet spot” for your Google Ads budget?

Episode resources and transcript: https://googleadsstrategy.com/how-much-should-i-spend-on-google-ads/

In this episode, Kyle answers the questions:

• What’s the psychology behind Display Ads?
• What are the advantages of Display Ads?
• What types of businesses can benefit from Display Ads?
• What are the advantages and disadvantages of Search Ads?
• What determines the cost of Search Ads?

Episode notes and transcript: https://googleadsstrategy.com/are-display-ads-cheaper-than-search-ads/

Kyle answers the questions:

• What is the best way to set up Google Ads if you have a local business but non-locals are searching for it as well?
• How would phrase match keywords and exact match keywords help in targeting your ideal local customers?
• Can broad match keywords and modified broad match keywords help or hurt your campaign?
• What is the software that can make the process so much easier?

Episode notes and transcript: https://googleadsstrategy.com/how-to-target-local-ads-to-people-in-outside-locations/

In this episode, Kyle answers the question:

What are the advantages and disadvantages of targeting competitors' names when running Google ads?

Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

Kyle answers the questions:

• Why are conversions low even if there’s a good clickthrough rate?
• Why is it important to set conversion tracking for every campaign?
• What are examples of high-intent keywords?
• What are some ways to capture leads for businesses?
• Is a retargeting campaign important when running ad campaigns?

Episode notes and transcript: https://googleadsstrategy.com/my-conversion-rate-sucks-what-should-i-do/

Kyle's guest in this episode is Fernando Vela, owner of Click Influx, a Google Ads Agency for Chiropractors. He will talk about:

• The right mindset to have when creating and/or maintaining a landing page.
• The ideal account structure of ad groups for Chiro campaigns.
• The correct geo settings for chiropractic clinics that are running Google Ads.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-chiropractors/

In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020.

Episode transcript and notes: https://googleadsstrategy.com/bonus:-8-money-saving-tips-for-google-ads-in-2020/

In this episode, Kyle answers the question:

• Is the “audience targeting” feature of Google Ads beneficial?
• Is “audience targeting” more important than having the right keywords?
• What is “targeting audience”?
• What is an “observation audience”?
• What is an “affinity audience”?
• Is Google’s data perfect? Does its AI do a good job of determining the right audience?
• In Google Ads, when should you bid more aggressively?

Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/

In this episode, Kyle answers the questions:

• What's the right "goal" to use when setting up a remarketing campaign?
• What's the right strategy to use for a marketing campaign?
• What is the advantage of Cost Per Click (CPC) strategy?
• In what situations can CPC be more competitive?

Check out the blog:

http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

Kyle answers the questions:

• Is a smart campaign a good thing to sign up for in Google Ads?
• Can a smart campaign work as well as a standard campaign?
• Can you turn off ads for Google Search partners and Google Maps in a smart campaign?
• Can you have a better sense of control with smart campaigns?
• Should Display Network campaigns always be used for ads of local service businesses?

Episode notes and transcript: https://googleadsstrategy.com/are-google-smart-campaigns-a-waste-of-money/

Kyle answers the questions:

• Is Maximize Clicks a good strategy?
• What happens in your campaign if you choose Maximize Clicks strategy?
• What is Maximize Conversions?
• When does Maximize Conversions work?

Episode resources and transcript: http://googleadsstrategy.com/should-i-change-from-maximize-clicks-to-maximize-conversions/

In this episode, Kyle answers the question:  Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? 

Elite Local Ads: https://www.adleg.com/elite-local-ads 

14 Day Audit: http://adleg.com/googleadsaudit 

Kyle answers the questions:

• What are negative keywords?
• Is it important to add negative keywords?
• How do you find negative keywords?
• How do negative keywords affect Google's artificial intelligence?
• Are "negative keywords” and “keywords” interrelated?
• Can the Google Keyword Planner help in finding negative keywords?
• Is there a software that can come up with a better list of negative keywords?
• Can the search term report help you in determining negative keywords?
• What is the best way to add keywords in the negative keyword list?

Episode resources and transcript: https://googleadsstrategy.com/what-are-negative-keywords-and-how-do-i-find-them/

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale?

http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:

• What is Google Ad Grants?
• How much are Google Ad Grants?
• Are there restrictions on Google Ad Grants?
• How can nonprofit organizations benefit from Google Ad Grants?
• Where does Cause Inspired Media find nonprofit organizations as clients?
• What are the requirements that nonprofits must meet if they are using Google Ad Grant money?
• What are the bidding strategies that should be implemented?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

Kyle answers the questions:

• What is the Search Term Report?
• Where can you find the Search Term Report?
• Is the Search Term Report a significant component of your Google Ads account?
• Are search terms and keywords the same?
• What are the things that you can see in the Search Term Report?
• Is it possible to get traffic from keywords that you didn’t target? 
• What can you do with the data shown in the Search Term Report?
• Is it possible to segment the search term report by device or by network?
• Can negative keywords have positive effects on your ad campaign?
• Will shortening the search terms be beneficial to your campaign?
• What are the benefits of adding an exact match keyword in your campaign?

Episode resources and transcript: https://googleadsstrategy.com/what-is-the-search-term-report/

Kyle answers the questions:

• What is a Smart Shopping campaign?
• What are the advantages and disadvantages of a Smart Shopping campaign?
• What causes useless impressions and clicks on your Google Ads campaign?
• What is a Standard Shopping campaign?
• Which is better: a Smart Shopping campaign or a Standard Shopping campaign?
• What software can you use to make sure that only good keywords are making it into your campaign?

Episode resources and transcript: http://googleadsstrategy.com/my-google-shopping-campaign-isnt-working-help/

Kyle answers the questions:

• Is simply improving your clickthrough rate the best goal to have in a campaign?
• Can improving your CTR be sometimes detrimental for your campaign?
• Can you create ads that attract more clicks?
• How can you increase your clickthrough rate?
• Is it necessary to decrease impressions?
• How can you decrease impressions for your ad?
• Will using negative keywords decrease impressions?
• Is the ad with highest CTR always the winning ad?
• Is the cost-per-conversion an important factor in determining a winning ad?
• Will removing some broad match keywords improve the performance of your ad?

Episode resources and transcript: https://googleadsstrategy.com/how-can-you-improve-clickthrough-rate-ctr/

Kyle answers the questions:

• Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intelligence)?
• Are Google Ads freelancers and agencies going to still be in-demand three years from now?
• Can Google’s AI ever equal human intervention when setting up Google Ads?
• If you own a business, is it safe to totally rely on just Google Ads AI when setting up ads?

Episode notes and transcript: https://googleadsstrategy.com/is-google-trying-to-cut-us-out/

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. 

Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! 

https://www.alfanomarketingsolutions.com/ 

Kyle answers the questions:

• What are some traps that people fall into when it comes to location targeting in their Google Ads campaign?
• What is the option preset by Google Ads when it comes to location targeting?
• What are the options offered by Google Ads in terms of location targeting?
• Can Google determine the location of your targeted people based on their searches?
• Which is better: setting a radius or manually adding the locations and zip codes?
• Can you add “radius” in excluded locations options?
• Can you exclude “people who are in or show interest in your excluded locations” in your settings?

Episode resources and transcript: https://googleadsstrategy.com/how-does-location-targeting-work/

Kyle answers the questions:

• Should you always aim for the top ad position?
• Is being in the top ad position always profitable?
• Does Google always reward the top stop to bidders who pay the most?
• Does ad relevancy have more weight than the bidding price?

Episode resources and transcript: https://googleadsstrategy.com/how-to-get-the-top-ad-position/

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?

http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

Kyle answers the questions:

• Are Google Search Partners worth your time, effort, and money?
• What are some advanced strategies you can implement to make sure you’re taking advantage of the Search Partner Network? 
• Will you get a ton of traffic from Search Partner Ads?
• Is Search Partner traffic a good kind of traffic?
• Is looking at your Search Term Report important?
• Is the cost-per-conversion too high with Search Partner Ads?
• What can you do with keywords that are messing up your Google Ads results?
• Can you create many types of campaigns in Google Ads?
• Can you enable or disable Search Partner Ads in your campaign any time?
• What can you do instead of completely shutting down Search Partner Ads?

Episode resources and transcript: https://googleadsstrategy.com/are-google-search-partners-worth-it/

In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:

• Percentage of ad spend
• Flat monthly fee
• CPM (cost-per-thousand) impressions
• Cost per lead
• Percent of profit
• Project-based
• Hybrid model

Episode transcript and notes: https://googleadsstrategy.com/what-are-some-ways-ppc-agencies-can-charge-clients/

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.

Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across the USA. Zeke talks about the changes that he has seen, in general, regarding the Google Ads landscape. Among other things, he also shares the elements that are essential in a good landing page, especially for pressure washing companies.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-pressure-washing-companies/(opens in a new tab)

Zeke's website: https://creativelyinnovative.com/

Kyle answers the questions:

• What is First Click attribution model?
• What is Last Click attribution model?
• What is Linear attribution model?
• What is Time decay attribution model?
• What is Position-based attribution model?
• What is Data driven attribution model?
• What is the most practical attribution model to use?

Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/

Kyle answers the questions:

• Should we be worried about big advertisers like HomeAdvisor and Angie's List?
• Are HomeAdvisor and Angie's List aggressive in going after ideal keywords? 
• What can make any business stand out from competitors?
• Can small e-commerce businesses afford to compete with big brands when it comes to advertising in Google?
• Can small service businesses afford to compete with HomeAdvisor and Angie's List when it comes to advertising in Google?

Episode notes and transcript: https://googleadsstrategy.com/should-local-businesses-worry-about-national-advertisers/

In this episode, Kyle answers the questions:

• What is a portfolio bid strategy?
• What are the available options in portfolio bid strategies?
• What are the 2 horrible bidding options that I won’t recommend?
• Should you always want to change your target CPA for an entire campaign or an entire account?
• What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/