Good Social Media Podcast (Todd Austin)

Two seemingly unrelated topics come together in the participatory web allowing us to witness a shift in how media is created, how we consume it and how we interact with it.

Welcome to the first episode of the Good Social Media Podcast with Todd Austin! We’re more connected now than ever and we’re talking about the GOOD stories that are made possible in this more connected world. This episode Todd talks about the Podcast and what you can expect to hear from topics and guests. He also talks a little about his career, his passion for social media and what compelled him to start this Podcast. If good social media is what you like then subscribe to this Podcast for lots more!

It's the 50th episode! Todd recounts some of his most popular episodes, some of his favourites and recaps what Good Social Podcast is all about.

On January 5 2019 a picture of an egg was posted on Instagram that quickly became the most liked (53 million) post ever. Join Todd as he discusses the World Record Egg and with some help what it has been able to achieve.

There’s so much content on social media and it’s so ingrained in people’s lives, so where does the responsibility lie for what content is shared? In this episode Todd discusses his thoughts and shares examples of responsible social media.

Show notes

Update on Myanmar

https://newsroom.fb.com/news/2018/08/update-on-myanmar/

Removing Myanmar Officials from Facebook

https://newsroom.fb.com/news/2018/08/removing-myanmar-officials/

Enforcing Community Standards

https://newsroom.fb.com/news/2018/08/enforcing-our-community-standards/

Twitter Rules

https://help.twitter.com/en/rules-and-policies/twitter-rules

https://businessesgrow.com/2016/04/11/social-media-is-changing-the-world/

Propaganda

https://en.wikipedia.org/wiki/Propaganda

What is happening in Myanmar? – BBC

https://www.bbc.co.uk/newsround/41242024

What is happening in Myanmar is genocide. Call it by its name. – Washington Post

https://www.washingtonpost.com/opinions/global-opinions/what-is-happening-in-myanmar-is-genocide-call-it-by-its-name/2018/08/29/611a1090-aafe-11e8-a8d7-0f63ab8b1370_story.html

How does plastic end up in the ocean?

https://www.greenpeace.org.uk/plastic-end-ocean/

Propaganda – Wikipedia

https://en.wikipedia.org/wiki/Propaganda

Earth Hour

https://www.earthhour.org.au/

Humans of New York

https://www.facebook.com/humansofnewyork/

2018 was a big year for social media and in this episode Todd recaps some of the major events of the year and also discusses his predictions for 2019 which touch on how people use social media, changes in the platforms and trends in content publishing.

In May 2019 Instagram began testing hiding post likes in Canada, in July they expanded the test to six more countries. It became huge news for social media and traditional media but what does it really mean and why are they really testing it?

Big changes are on the horizon for Facebook and after attending SXSW and Social Media Marketing World, Todd shares his thoughts and in-depth analysis of what it all means for Facebook, Instagram, Messenger and WhatsApp.

With a lot of talk recently about Facebook making some big changes Todd discusses what a better version of Facebook might be like. Are we already using this new version of Facebook? Are these ‘changes’ just Facebook adapting the platform to align with

Although we're separated through practicing social distancing in a way, we're closer than ever. Social media use throughout the COVID-19 pandemic has grown immensely and the content being shared is more human, more authentic and aiding us to form deeper connections than ever before.

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Do businesses belong on social media? Can a business use social media to successfully grow an audience & build a client base? In this episode Todd talks about how business can use social media to not sell but enrich their audiences with valuable content.

Being connected is just part of our daily lives and that goes for vacations as well. How do we remain active on social media while being in the moment when on holidays? Todd and Alex discuss taking social media on your holiday and how to manage your time.

Social media has some growing up to do but if you step back and look at it, it hasn’t been around for very long. In this episode Todd explains what he means when he says Social Media is in its infancy and also how we may be watching it begin to grow up.

Cherie Clonan is the founder and Director of social media agency – The Digital Picnic. Cherie's approach to social media for her business authenticity - led, it not only defines her but also her team, clients and even influences her followers.

Christian Small is a PGA accredited golf coach who spends his days guiding amateur and professional players to improve their game. In 2019 Christian set himself the goal of playing in the Australian Open qualifier but not having played professionally for more than a decade he spent the next 191 days training and preparing.

He shared everyday of his adventure on social media and through that, kept himself accountable, inspired others and achieved something he never imagined.

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Messenger Marketing is growing, becoming more complex & more valuable for customers & businesses. In this episode Todd talks with Aoife O'Connell from Yarnly about chatbots & Messenger Marketing & why it's time to incorporate it into your

Mel Kettle is the author of The Social Association, a communication and social media expert, association specialist and speaker. We're chatting about using social media as a CEO, organisation or association. Mel shares some great stories, so please enjoy!

We live complicated and busy lives and we already use technology to make things a little easier. With Bots and AI becoming more prevalent are we close to losing our humanity? In this episode Todd talks about why it's so important to keep a human touch.

A pandemic forces us to live in a very different way than what we're used to, it drives us apart through social distancing yet we crave connection. Do we have the opportunity to socially and emotionally evolve because of COVID-19?

Major social change happened after the 1918 Spanish Flu, will we see a change after COVID-19?

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The ability to 'Like' was added to Facebook in 2009, it was a great feature that enable more interaction from users but it was also very limited in application. In this episode Todd talks about why a dislike button was not the answer.

Astrid Nahir is from San Juan, Puerto Rico and was there on September 20 2017 when Hurricane Maria made landfall. In this episode, Astrid shares her story along with how social media played a part in the lead up and recovery.

The story of: Instagram. A year after launching, 10 million people from across the world were using it. This is the story of Instagram. In The Story of: series Todd takes you through some incredible tales from social media.

Show notes

Tech crunch

https://techcrunch.com/2018/09/24/instagram-founders-leave/

1 Billion Users

https://techcrunch.com/2018/06/20/instagram-1-billion-users/

Timeline

https://en.wikipedia.org/wiki/Timeline_of_Instagram

Burbn

https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/

https://techcrunch.com/2010/09/20/instagram/

Wikipedia

https://en.wikipedia.org/wiki/Instagram

With so many of us now relying on social media to stay in contact with friends and family while social distancing, our consumption of social media is at an all-time high!

In this episode Todd and Alex discuss enriching their relationships through social media while considering three key points for consuming and publishing content during the COVID-19 crisis.

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Cat Sanz joins me to talk about #fiveminutesofmine, a movement designed to make sure you don’t forget about well, YOU, & there’s never been a more relevant time than right now.

The stress of the current pandemic is pressing down on all of us & there’s confusing messaging coming from every direction. In this candid conversation with Cat, you’ll hear us chatting about self care & what that really means, or can really look like on a daily basis.

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The Australian bushfire season in late '19 and early '20 was devastating, it was the worst we've seen. Throughout the devastation social media played an important part in connecting people, helping communities affected, informing the world of the extent of the fires with stories from the front lines. It also spread misinformation & negativity and also worked to stamp that out.

My guest today wrote about the types of social media use during the fires & he joins me in this episode to discuss.

Social media can be so good but it can also be a distraction from real life. In this episode Todd talks about healthy social media use and why it's important to practice it during the festive season.

Online communities are a great place to be & although Facebook Groups isn’t the only place to do it, it’s probably the most accessible. In this episode Todd shares his personal experience with Facebook Groups and talks about why they’re GOOD social media.

Meme marketing became the most talked about aspect of communications on the web during 2018. In this episode Todd takes a look at the Bird Box meme phenomenon and explores its effect on marketing, brands and the consumer.

What do Mark Twain, Robin Williams and Marie Kondo have in common? To find out the answer you'll have to listen to this week's episode where Todd talks about misinformation on social media and how we all have a responsibility to do something about it.

It can be something that made you laugh, something that made you think or something that you love. Bringing positivity to social media isn’t hard to do and anyone can do it! Todd talks about how we can be positive, what it means and shares some examples.

Big news about your life is important to you and considering how and who you share it with is equally important. In this episode Todd and Alex discuss their recent big news (hint: they’re having a BABY!), when they chose to share it and why.

What happens when someone is blocked on Twitter? In President Trump's case, it violated the Constitution of the USA. When Trump block several Twitter users because the expressed opposing views, they sued him – and won!

Lush UK sent shockwaves through the digital marketing world recently when they announced that they’re “switching up social”, but what does that mean? They dropped some hints in their post that they may have a bold new plan with a community focus.

The balance between censorship & free speech is constantly challenged in modern society. Even though the debate existed long before social media, the immense penetration of social media ensures that the impact of this struggle is felt & amplified around the world.

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I want to hear your story of how social media has made an impact on your life and turn it into an episode to share, inspire & educate others. Let's make an episode!

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Social Media Marketing World is an amazing conference that Todd has attended three times before. 2019 will be his fourth year and in this episode Todd talks about why he keeps going back and also discusses his tips on how to conference.

Cherie Clonan has an incredible ability to create communities online and she has an immense passion for social media for social good. She’s built a number of amazing groups and her devotion to these communities is an inspiration.

It seems to happen weekly, a social media user will be held accountable for a tweet or a post on Instagram or facebook. It could be a brand, business, politician, sports person or anyone on social media and that accountability makes it a better place.

Justin Baker is a social media strategist and manager from Los Angeles, California. His client base is predominantly made up of public figures from the entertainment industry, politicians and religious leaders.

In this episode we talk about what Justin does from his day to day role to how he strategises and advises his clients and helps them communicate with their fans and followers.

It's an in-depth insight into a niche space for social media and one I find really interesting. I hope you do too!

The reach of social media is far and wide, it's always on and Facebook alone connects more than 2 billion people. In this episode Todd shares his principles of being on social media that can be applied to personal use as well as professional use.

Todd launched the podcast in 2018 and in this episode he looks back at some of his favourite episodes and his guests, discusses the successes and failures and where things are going in 2019.

Recorded LIVE from Social Media Marketing World, San Diego on March 3, 2020. Not on my usual recording equipment, so a noticeable difference in audio quality.

I'm discussing the conference as a whole, my key takeaways and why we keep going back to SMMW.

Your social media profiles can sometimes get a little messy and you start seeing content you’re not interested in, your experience becomes a scroll-fest because nothing is engaging. In this episode Alex and Todd will talk about the ways you can clear out the clutter and get your feeds back to the valuable content you want and need.

Jess is the founder of Collabasaurus as a way to connect brands for clever collaborations and partnerships, the "Tinder for brands" as Jess puts it.

How effective is collaborative marketing and how can social media play a part? Is it just for big brands or can small and medium businesses collaborate effectively too? Jess takes us through these questions and also shares a personal story of how social media enriched an experience and led to deeper and new connections.

Influencer marketing is a hug part of social media but what does it take to become an influencer and what are the challenges influencers face in 2019. Todd is joined by Sonia Bavistock to talk about authenticity in an age of influence.

With social media being used of so many different things it’s often hard to know what’s authentic and what isn’t. In this episode Todd talks about why it’s so important to be authentic and shares stories authentic and inauthentic content.

SXSW is a conference and SO much more! In this episode Todd recounts his trip to Austin, Texas for SXSW 2019. He talks about the food, the fun and the way that SXSW has affected him (in the BEST way).

D.P. Knudten speaker, Author, Dean of the Nonfiction Brandversity, all 'round legend and my friend from Madison, Wisconsin is joining me on the podcast today to talk brand and culture on social media.

This week, Facebook celebrated its 15th birthday and in this episode Todd takes a look back over the timeline from its origins in a Harvard dorm room to becoming the biggest social network in the world.

Colonel Harland David Sanders was born on 9 September 1890 and had a few jobs like steam engine stoker and insurance salesman before selling fried chicken. In April 2019 all that changed when he became a ‘true’ Instagram Influencer.

Communicating through messages has been around for a long time and with each advancement in technology it becomes more efficient. Humans are more connected now than ever before so what is the equivalent of sending a message on social media?

Is what happens on social media real life or is it fictional? Does it matter? Social media is a lot of different things to a lot of different people and in this episode Todd discusses the real vs reel.

It's my first episode in 2020 and the last few months have been a whirlwind. I'm talking about the last few months, becoming a Dad and how I've been using social media and sharing my son. I also talk about what I want from social media for him as he grows older and into the future.

I also announce my plans for the podcast for 2020 and I want to hear your stories of how social media has made an impact on your life. Let's turn your story into an episode to share it and inspire and educate others. Email me hello@goodsocialpodcast.com.

Visit the website goodsocialpodcast.com

Republished: Can a business use social media to successfully grow an audience and build a client base? In this episode Todd talks about how business can use social media to not just sell but enrich their audiences lives with valuable content.

They’re little, fun and when used right can convey feelings, emotion and even sarcasm. In today’s episode Todd talks about how emojis have gone from a cute novelty to a mainstream form of communication.

Information so fast and it’s trying to distract us wherever we turn. In this episode Todd & Alex talk about what makes an interaction meaningful and why now is the time to share something about your day and engage with someone that did the same.

In less than 20 years social media has grown from niche platforms and chat rooms to a mainstream billion dollar industry. In this episode Todd discusses the short history of social media, how we got here, what happened along the way and how this social web was the original intention when the World Wide Web was designed.

Who is responsible for comments on social media posts? A recent court ruling highlights the importance of community management & the responsibility that anyone who publishes anything on social media has, not just for the content but the comments to.

We're enhancing the human experience by way of deeper personal connections through social media that are enabling more meaningful in-person interactions.

From micro interactions to staying in touch with family and friends, Alex and Todd discuss 5 ways social media is good.

TikTok had a huge year in 2019 and amassed more that 1.6 billion downloads. It is rivaling Instagram and it is set to continue to grow in 2020. So... what is it, where did it come from and how are people using it?

Lachlan Kirkwood joins me in this episode to share his wealth of knowledge of TikTok, who is using the platform, what brands are doing with it and where things might be going from here.

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Let's make an episode together! I want to hear your stories of how social media has made an impact on your life. Let's turn your story into an episode to share it, inspire and educate others. Email me hello@goodsocialpodcast.com.

Visit the website goodsocialpodcast.com

When social media is used for good it can do great things and in this episode Todd tells the story of a little lost dog Bella and how, with the help of Facebook Groups and the local community, Bella was found and reunited with her owner.

It's a new year and that means it's time for a new year resolution. In this episode Todd talks about how social media can play a part in helping you set and achieve your goals. He also share some of his goals for 2019.

Fyre Festival was billed as a dream event—an ultra exclusive, ultra luxury festival to be held on an island in the Bahamas, the reality was more like a nightmare for those that attended. Join Todd as he explores how social media played an equal part in promoting the event and exposing it.