Future Fuzz - The Digital Marketing Podcast (Justin Campbell)

Future proofing is rubbish! We dive into things all things future and the changing landscape of work with Matt O'Neill and how companies can be future ready. Matt is the managing director of MODCOMMS Ltd. We talk about future shocks, we talk B2B, and how you need to be on the look out for things to make sure you are on top of your digital marketing. We talk about bankers rolling around on the floor!

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS.

About Henry:

Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert focussed on improving online marketing & sales. Since 2017 Henry has integrated AI and machine learning into his skill set - both from setting up AI models and programming, to strategic thinking around the broader impact of AI on the media industry. His work now largely focuses on using AI to optimise marketing performance and deliver business growth.

Follow Henry here: 

https://www.linkedin.com/in/henrybol/

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #AI #machinelearning #optimization

Summary

In this episode of Future Fuzz, host Justin Campbell sits down with Charlotte Graham-Cumming, CEO of Ice Blue Sky, to challenge traditional B2B marketing practices. Charlotte critiques Marketing Qualified Leads (MQLs) as outdated vanity metrics and champions Marketing Qualified Accounts (MQAs) as a better way to measure engagement.

She highlights the power of data-driven strategies, including how AI can reduce churn and accelerate sales cycles, and discusses the impact of account-based marketing (ABM). Charlotte also shares her journey as a female leader in tech, reflecting on overcoming challenges and fostering confidence in leadership.

Guest Bio

Charlotte is the founder and CEO of Ice Blue Sky, a leading B2B marketing agency specializing in strategic and account-based marketing (ABM) solutions for global technology brands. With over 16 years of experience, she has helped clients such as Cisco, Citrix, IBM, and Brother achieve their growth and success goals through innovative, impactful campaigns.

Charlotte is an active member of a network of entrepreneurs, where she collaborates with peers to exchange best practices and drive mutual success. She is passionate about crafting effective marketing strategies, enabling sales teams, and building strong partner channels. As a contributor to a bestselling business book and a recipient of multiple awards, Charlotte’s work has been widely recognized for its impact.

She enjoys working with individuals who share her vision and values and is always eager to embrace new opportunities to learn and contribute.

Chapters

00:00 Introduction to Charlotte Graham-Cumming and Ice Blue Sky

02:21 Why MQLs Are Failing Marketing and Sales

06:01 The Shift to Marketing Qualified Accounts (MQAs)

09:21 Using Psychology to Align Marketing and Sales

14:01 Leveraging AI to Analyze and Improve Data

18:51 Personalization and the Power of ABM

21:16 Founding Ice Blue Sky: Simplifying Complexity

23:43 Breaking Barriers: Female Leadership in Tech Marketing

26:04 Social Conditioning and Building Confidence as a Leader

LinkedIn

Follow Charlotte on LinkedIn here

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Instagram Follow Charlotte on Instagram here

Francois´s Bio:

Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions

Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020.

Hot Topics:

• Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive
• Circular economy for digital products? Myth or Thing?
• Easiest industry to lower emission volume by increasing efficiencies in almost real time possible?
• Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how?
• Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)

 

Follow Francois on LinkedIn here

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Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managing complex customer journeys. Justin also gets some great insights from Jochem on being an entrepreneur and business co-founder, and managing a fully remote team.

About Jochem:

Jochem van der Veer is the co-founder & CEO of TheyDo. Before starting his latest venture, he worked as a design leader helping to transform Fortune 500 companies to be more customer-centric. With a background in UX and Service Design, he’s currently helping to solve one of the biggest problems at the Enterprise-scale - systemically aligning customer needs to business impact

Follow Jochem here:

https://www.linkedin.com/in/jochemvanderveer/

Thanks to our sponsor SalesSource. Sign up for their newsletter here:

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https://www.linkedin.com/company/sales-source-ai/

https://www.salessource.ai/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading transformational change in business.

In 2015, James became owner of innovation portal Springwise, described by Seth Godin as “too good to share”, and in 2017 James co-founded Re_Set.

Sitting at the nexus of global change James brings deep experience and insight into digital, brand, and innovation across all organisational disciplines at a time of unprecedented uncertainty and opportunity.

At Springwise, James is immersed in the global innovation community with deep insight into the most transformative businesses and newest innovations from every corner of the world.

Follow James here:

https://www.linkedin.com/in/james-bidwell-330a1721/

Sign up to the spring wise newsletter here: https://www.springwise.com/newsletter-signup/

Thanks to our sponsor Sales Source. Sign up for their newsletter here:

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https://www.linkedin.com/company/sales-source-ai/

https://www.salessource.ai/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz # digitalmarketing #b2b #marketing #innovation #bcorp

This week we speak to female founder Alex Slater from Candidly. We speak about their new platform which is shaking up how hiring can be done for for scale ups and startups. We also speak about the huge disparity in funding for female lead teams.

About Alex: After 15 years in HRtech, largely in Sales Leadership positions, Alex (together with co-founder Hannah) decided to launch Candidly, an end-to-end SaaS recruitment platform, during a global pandemic. They have learnt first-hand about building technology as non-tech founders, and have tackled the world of fundraising as female tech founders. Now, they have a product which is live and their focus is on making recruitment better, faster and fairer for startups and scaleups.

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution.

About Adrian:

Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way large enterprises manage their rebates through its cutting-edge, automatic, accurate, real-time and user-friendly SaaS solution.

Adrian's professional journey is marked by a strong technical acumen in software and data, further supported by his academic achievements, including a PhD in Data Visualization and a Masters degree in Electronic Engineering.

His experience garnered from holding a diverse range of senior positions gives him a comprehensive understanding of the link between the technical and commercial facets of business operations. Adrian is a fervent advocate for fostering a strong connection between technology and business domains. His expertise lies at the intersection of technology, business strategy and creative thinking.

Follow Adrian here:

https://www.linkedin.com/in/leuadrian/

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Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B #SaaS

In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders.

About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005.

Frustrated with ad quality, transparency and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

Welcoming Joris Zwaan the head of Digital Media at Publicis Groupe in the Netherlands to get his thoughts and insights on the digital marketing trends we are seeing and the dangers of in-housing. 

As Head of Digital Media in the Netherlands, he has worked with many exciting clients such as Stellantis, L’Oréal, Mercedes-Benz, Nestlé, and Samsung. Joris is the go-to-expert right here in Amsterdam across all things digital and biddable media.

We apologise for the sound quality issues towards the end of the podcast, we had some internet issues! Thanks for listening. 

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast.

About Tamara:

A global executive, C-suite leader, and growth advisor who delivers consistent results at pace and with thoughtfulness; human centric and data driven to deliver lasting value and longterm relationships with investors, clients, partners, customers, and employees.

As a leader, she excels at aligning revenue and operational functions, build high-performance teams, create the right culture, and leverage data to drive transformational growth and customer centricity. As a CRO, Tamara designs and executes holistic GTM plans across product, marketing, sales, and customer success to achieve growth and profitability targets.

Follow Tamara here:

https://www.linkedin.com/in/tamaramcmillen/

Follow Justin here:

⁠https://www.linkedin.com/in/justinsalessource/⁠

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into effective change management and team building, and the state of female leadership in the world of fintech.

About Nicola:

Nicola has been building and scaling businesses for over 25 years, from the early days of the consumer internet to today. Her career spans roles as Co-Founder, Managing Director, Investor, as well as Corporate Innovation & Transformation Specialist. Her industry focus includes FinTech, FMCG & Media. She is currently CEO and Managing Director at Qwist, the leading independent European Open Banking platform provider, with key markets in DACH, Spain and Portugal.

Follow Nicola here:

https://www.linkedin.com/in/nicolabreyer/

Thanks to our sponsor SalesSource. Sign up for their newsletter here:

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B #openbanking

Book a call with Justin on how to get into ⁠business video podcasting ⁠

In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge’s AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of the process.

He explains why email deliverability is the biggest challenge in outbound sales, how to structure cold email campaigns for maximum engagement, and why a multichannel approach (email, LinkedIn, and VoIP) is key to improving conversions. Frank also discusses the future of AI in sales, the common mistakes companies make when adopting automation, and why AI should empower teams—not replace them.

Beyond sales execution, Frank shares his unique approach to community-building through WhatsApp and Slack, revealing how fostering engaged communities can drive business growth and create superfans.

If you’re looking to scale outbound sales, improve your AI strategy, or build a stronger sales community, this episode is packed with valuable insights.

Takeaways

• AI agents are revolutionizing sales execution.
• Personalized emails significantly improve response rates.
• Speed in responding to leads is critical for success.
• Community building can enhance brand loyalty and engagement.
• Sales teams should leverage AI to complement human efforts, not replace them.
• Optimal days for sending emails are Tuesday to Thursday.
• Email durability is essential to avoid spam filters.
• WhatsApp communities can foster high engagement and open discussions.
• SalesForge combines AI with human interaction for effective sales strategies.
• The future of sales will see more integration of AI and automation.

Chapters

00:01 Introduction to Frank Sondors & SalesForge

01:45 The rise of AI agents in sales execution

04:23 How AI personalizes outreach at scale

07:01 Overcoming email deliverability challenges

08:54 Best days and times to send cold emails

11:06 The power of multichannel outreach (email, LinkedIn, VoIP)

13:10 AI vs. human roles in outbound sales

14:45 The future of AI-driven sales & market disruption

18:45 Why AI won’t replace humans in sales

19:58 Building a sales community with WhatsApp & Slack

21:52 How community-driven growth creates superfans

24:29 Closing thoughts & where to find Frank

LinkedIn

⁠⁠Follow Frank on LinkedIn here⁠⁠

⁠⁠Follow Justin on LinkedIn here

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well.

About Rachel

Founder and Chief Innovation Officer at SnapDragon Monitoring, Rachel was thrown into the world of anti-counterfeiting when her invention Totseat - the washable, squashable highchair - was faked. Horrified, she learned how to remove counterfeit products from online platforms using intellectual property and resolved to build software to empower even the smallest brand to fight back. Ten years on and SnapDragon works with some of the world’s most loved brands, protecting their businesses, revenues and, most importantly, customers.

Follow Rachel here:

https://www.linkedin.com/in/rachelhrjones/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#b2b #marketing #IP #entrepreneur

Book a call with Justin on how to get into⁠⁠⁠⁠⁠ business video podcasting ⁠

In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.

Guest Bio

Andy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.

With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He’s the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.

A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.

Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he’s a certified Treekeeper with Openlands.

Takeaways

• AI-powered gap analysis is one of the most valuable and underutilized tools in B2B marketing today.

• Visual hierarchy matters—screenshots often outperform text or links when prompting AI for page feedback.

• Marketers must now optimize websites for AI agents, not just human users.

• A new layer of SEO and digital PR is emerging: training the bots to recommend your brand.

• Human connection, storytelling, and opinion will become the ultimate differentiators in a world of generic AI content.

• AI tools can still make factual and contextual mistakes—validation remains critical.

Chapters

00:00 Introduction to Andy Crestodina & Orbit Media

01:15 Reflecting on changes in marketing over 2 years

02:25 AI-powered gap analysis and why it's a game changer

05:40 How to feed pages to AI for better analysis

07:16 Visual hierarchy, screenshots, and conversion copy

08:34 Limitations of AI when analyzing user experience

09:26 Preparing your site for non-human AI visitors

11:13 Agentic AI: bots evaluating your site like humans

13:02 Making your site agent-friendly for future automation

16:00 AI's impact on the software and startup ecosystem

18:30 The risks of inaccurate AI bios and brand representation

20:30 How to get AI to recommend your company

22:29 Why podcasts and digital PR are now SEO tools

23:45 What AI can't do: story, opinion, emotion, and connection

25:37 Little Life Moments vs Large Language Models

26:52 Closing thoughts on marketing in the age of AI

LinkedIn

⁠⁠⁠⁠⁠Follow Andy on LinkedIn here⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Summary

• Challenges around content in the market in general 
• What content is really cutting through
• One of the first paid bloggers in the Netherlands - Converse 
• Experience in the world of podcasting
• You need to execute and you need to do it well. It’s a cheap sales pitch and people just get it. 
• Taking a true editorial approach
• Don’t do 6 things on LinkedIn that are sh*t > focus your efforts on the big things and do them well. 

Bio 

Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.  

Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see’ 

He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience.

Click here to follow Matthijs on LinkedIn

Click here to follow Justin on LinkedIn 

Part 2/2 - In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders.

About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005.

Frustrated with ad quality, transparency, and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is a technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising.

About Jan:

Jan is the chairman of the netID foundation and CEO of 1&1 Mail&Media with the brands GMX, WEB.DE and mail.com at United Internet. Before that Jan was Managing Director at lastminute.com and Sabre Europe.

We speak to Philosopher, Author, Writer and Historian Jules Evans about how we can learn from philosophy and apply that to being better marketeers. We talk about Philosophy and rugby? We dive into Jules fantastic article on Rhetoric and its appearance in ancient Greek philosophy. And finally also find out that Jules Great Grandfather was quite the marketeer himself within the Quaker founded company Rowntrees. Interesting links are Jules article on Rhetoric, the Philosophy Safari that Jules offers,  The Myth Gap book from Alex Evans and check out author Sam Lee! 

Summary

Stephen Knight, founder of Pimento, exposes the flaws in traditional agency models and explains why independent agencies are thriving. He breaks down the shift away from big agency networks, the rise of in-housing, and how the “Hollywood model” of assembling top talent is reshaping marketing. Expect bold insights on the future of agencies, client relationships, and why adaptability is key to survival.

Guest Bio

Stephen Knight Founder CEO of Pimento - the UK’s leading independent marketing agency & consultancy network, Chairman of utc.travel, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant. A former Advertising Executive, Brand & Marketing Director and CMO with 35 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.

Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. Stephen is married with three children, and in addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of their charity, Chairman of UTC.travel the UK’s first subscription travel brand, Chairman of Now Next Why a Growth advisory and M&A consultancy for agencies.

Pimento, is an innovative full-service marketing agency. Established in 2005, Pimento stands out by connecting over 175 independent agencies and consultants to offer a comprehensive range of marketing services. Their tailored approach pulls from a network of more than 6,000 marketing experts, enabling them to craft bespoke teams designed to meet the unique needs of each client. From global brands to start-ups, Pimento’s flexible model drives business growth and redefines the traditional marketing structure. www.pimento.co.uk

Now Next Why is a growth advisory and M&A consultancy for agencies https://nownextwhy.co.uk

UTC Travel, the UK’s first members-only travel club, accessible at www.utc.travel. UTC Travel offers exclusive access to travel at trade prices for a modest monthly or annual subscription, appealing to forward-thinking businesses that want to provide their teams with travel perks. This unique benefit can help employees save thousands on personal travel—for just the cost of a coffee each month.

Chapters

00:00 Introduction to Stephen Knight and Pimento

02:20 The Agency Model Is Broken: Here’s Why

04:45 The Rise of Independent Agencies and Why It Matters

07:00 Inside Pimento: A New Way to Build Marketing Teams

09:30 The In-Housing Trend: What Clients Get Wrong

11:45 How the “Hollywood Model” Is Changing Marketing

14:15 Why Client-Agency Relationships Are Falling Apart

16:30 The Death of Agency Mystique: What Happened?

18:55 The Future of Marketing Agencies: Survive or Die

21:15 Who Thrives in Pimento’s Network and Why

23:00 Closing Thoughts and Where to Find Pimento

LinkedIn

⁠Follow Stephen on LinkedIn here⁠

⁠Follow Justin on LinkedIn here

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world.

We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe!

About Sjeel

Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform transforming the hospitality sector through innovative technology solutions. With over a decade entrenched in the tech industry, Sjeel carries a profound understanding and unyielding passion for fostering growth and scalability within SaaS solutions in the hospitality industry.

Follow Sjeel here:

https://www.linkedin.com/in/sjeel-koster/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this milestone episode I invite Matt O'Neill back to the show to speak about the development of AI and how it will impact our lives in the short and long term. We also touch on how AI should be used for business. Matt is a futurist, speaker and consultant working with a range of organisations on innovative projects and learning. His new book 'Future Hackers' is released on the 18th of May on Amazon.

I'll be giving away copies to listeners! Please share the the podcast link on LinkedIn and tag me for a chance to win!

Dan Sanchez joins me in this episode, to basically show me how it's done! Dan is Host at the attention podcast and executive producer at Sweet fish which is a brilliant specialist agency that support hundreds of companies in producing industry leading podcasts. Recently Dan also launched Danchez, as a growth teacher helping companies grow their audience in the best possible way. If you want to learn about how to nail a podcast for your business, then you need to speak to Dan! Enjoy :) 

Summary

In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment.

Takeaways

• Creating content that helps people is essential for success.
• Outbound sales should prioritize phone communication
• Building a community around your brand fosters loyalty.
• Conversations are the key metric for effective sales strategies.
• Data enrichment is crucial for effective outreach.
• LinkedIn has become less effective for direct selling.
• Voice notes can enhance communication on social platforms.
• Automation can streamline processes but lacks personal touch.
• In-person interactions are invaluable for team dynamics.
• The workplace is shifting towards more flexible arrangements.

Useful Links:

Useful Links: TitanX Justin Michaels books

Follow:

Click here to follow Patrick on LinkedIn

Click here to follow Justin on LinkedIn

In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa.

We talk about AI, and how it's going to impact our professional and personal lives. We also dive into the world of bullshit jobs and ask the question: "Will AI really bring any major short term benefits?" "Will AI lead to job losses?"

We speak about the book Bullshit Jobs which you can find here

About Bronwyn:

Bronwyn has over a decade’s experience in strategic management, trend research and strategic foresight, consulting to clients in public and private sectors across the world.

Part economist, part strategist, Bronwyn’s particular areas of expertise include fintech trends, alternative economic models, and sustainable future design.

Bronwyn is also the co-author of The Future Starts Now, published by Bloomsbury UK, a columnist for leading business and technology publications, and a well-known media commentator on future trends and economic trajectories for network channels including CNBCAfrica, and eNCA in South Africa.

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠

In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially those expanding from the US into Europe—get buyer insights wrong, and how to fix it.

He shares how Atomic uses behavioral insights, buyer psychology, and nuanced localization to help global tech brands like Salesforce and Slack achieve relevance and resonance. Eoin also explores the evolution of ABM, why content must go far beyond simple translation, and how humor and AI are playing increasing roles in modern B2B strategy. Whether you’re selling to a CIO or building for scale, this episode is packed with perspective-changing insights.

Guest Bio

Eoin Rodgers is the Chief Marketing Officer at Atomic, an independent B2B marketing and employer branding consultancy working with some of the world’s leading tech brands, including Salesforce, Slack, Stripe, and DocuSign.

With nearly 20 years of agency-side experience, Eoin has led high-performing teams across strategy, digital, and client services—crafting go-to-market strategies and campaigns that drive measurable growth. He’s built a reputation for translating complex propositions into clear, compelling messaging that cuts through the noise.

Eoin’s work sits at the intersection of branding, content, and demand generation, and he’s passionate about helping companies find their voice in a crowded market. Whether he's guiding global marketing teams or rolling up his sleeves on creative, his approach is always grounded in clarity, curiosity, and impact.

Takeaways

• Atomic helps B2B companies understand their buyers better.
• B2B buyer psychology is often overlooked compared to B2C.
• CIOs think in systems, impacting how they make decisions.
• Understanding the diversity of the European market is crucial.
• Localization in marketing goes beyond just language translation.
• ABM has evolved and requires a strategic approach.
• Timing is critical in account-based marketing efforts.
• Creativity and humor can enhance B2B marketing effectiveness.
• AI tools are being developed to improve buyer insights.
• Understanding local market nuances is key for success.

Chapters

00:00 Welcome and Eoin's Role at Atomic

01:18 Why B2B Buyer Insights Lag Behind B2C

03:34 Understanding the Psychology of the CIO

05:15 The Complex Role of CIOs in Buying Decisions

06:39 Navigating Multi-Stakeholder Tech Purchases

08:00 Why US Companies Misjudge European Markets

09:22 Localization Beyond Language and Its Business Impact

10:49 Cultural Nuances Across European Countries

12:37 Channel Strategies and the Rise of Local Content

14:46 Challenges in Localizing Video for European Markets

15:42 The Evolution—and Dilution—of ABM

17:37 The Real ROI of One-to-One ABM

19:58 Balancing Investment and Return in ABM Strategy

21:55 Timing, Renewals, and Long-Term Planning

22:17 Why Humor and Personality Matter in B2B Branding

23:07 Atomic’s New AI-Powered Insight Tools

24:51 Where to Find Atomic’s Latest Research

LinkedIn

⁠⁠⁠⁠⁠⁠Follow Eoin on LinkedIn here⁠⁠⁠⁠⁠⁠

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In this episode I have a candid and insightful interview with the brilliant and energetic Blair Sharp. We dive into the importance of being genuine with through content, personal branding and we open up about our struggles with alcohol.

Blair Sharp is a freelance writer, social media ghostwriter, and content creator. Her writing has been published on various websites, including Parents, The Bump, and Insider. Find her creating content about personal branding and self-development daily on LinkedIn and subscribe to her weekly newsletter, The Relatable Creator, for tips & tricks for showing up online.

Blair lives in Minnesota with her husband and son. She’s a tall introverted homebody who loves a good charcuterie board and canceled plans. To read her writing or get in touch, head to her website or send her a DM on LinkedIn.

Book a call with Justin on how to get into business video podcasting 

Link to book “Built to sell” -https://builttosell.com/

Connect withJustin Vajko

Justin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko shares insights on leveraging LinkedIn for B2B marketing, the importance of engagement, and how video can build trust with audiences. The conversation also touches on the challenges posed by AI-generated content and the necessity of authentic human interaction in digital marketing.

Takeaways

• Video marketing is essential for B2B companies today.
• Building a productized service is crucial for scaling a business.
• COVID-19 has accelerated the acceptance of video as a marketing tool.
• Generational shifts are changing how content is consumed.
• AI-generated content often lacks authenticity and value.
• Engagement on LinkedIn is key to visibility and success.
• Video content can significantly increase audience trust.
• Networking on LinkedIn is more effective than posting and ghosting.
• Creating content with a buddy can enhance relationships and output.
• Video is a powerful tool for establishing authority in the B2B space.

Chapters

00:00 Introduction to Video Marketing and Its Importance

03:06 The Journey to Video Marketing

05:53 The Impact of COVID and Changing Generational Expectations

08:58 Navigating AI in Content Creation

11:56 Leveraging LinkedIn for B2B Video Marketing

14:57 Maximizing Engagement on LinkedIn

18:05 Building Trust Through Video Content

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.

In the last podcast of 2023 we speak to the founder of Traktion, Stefan Bardega. Stefan is a seasoned industry veteran with over 15 years of growth strategy experience and the former CEO of iProspect.

Over the years Stefan has learnt how to build teams and the importance of hiring the right people with the right skills, whether they be freelance, contract, or permanent. We discuss how Traktion focuses on providing only the very best talent for businesses looking to scale and how businesses can look ahead on how to deal with the challenges of 2023.

Summary

In this conversation, Paul Wilkinson, Director of Operations at Accelerate Agency, discusses his focus on sustainability and the challenges of implementing it in both personal and business life. He also shares insights into his leadership journey at Accelerate, including the importance of people and processes in scaling the business. Additionally, Paul talks about his side project, MostEcoFriendly.com, which aims to educate consumers on making eco-friendly purchasing decisions for household appliances.

Takeaways

• Implementing sustainability in personal life is easier than in business life, but both are important.

• Building a strong team and optimizing processes are crucial for scaling a business.

• Differentiating a business in a competitive market requires specialization, quality, and niche targeting.

• Educating consumers and providing objective information can help them make eco-friendly purchasing decisions.

• Balancing perfectionism with positive action is key in the sustainability movement.

  
  

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In this podcast we speak to Yanina Velikova from Admiral media about trends in mobile digital advertising and more diversity in the work place. We ask Yanina why the industry seems to be dominated by men and how women can be empowered to change that, and change their mindset!

About Yanina - A digital marketing professional with a strong interest in mobile apps, product development and performance marketing. What inspires Yanina most is when she sees happy client faces, gets positive feedback on projects or only hears the words – ‘You are doing a great job’!

Wow! We are nearly at 20 episodes, and featuring in number 19 is the brilliant Sara Webster the 'Fractional CMO'. But what is a fractional CMO? In this episode we find out, and we also speak about Sara's incredible 20 years of experience in performance marketing, content marketing and consulting. Sadly our cast was cut off at the end due to a technical fault, but fear not! Sara will be back soon! 

For more than a decade, Adrian was the CEO of a digital agency where he was fortunate enough to help a long list of companies with their digital challenges. This experience has helped Adrian develop a framework that guides companies through the transformation process from an analog business to a digital business. In this episode we look into digital transformation and how strategy is key, we also look into a few handy marketing tools that Adrian recommends.

Summary

Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business.

Takeaways

• Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity.

• First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its value and lead to better customer experiences.

• Content marketing in the B2B space is crucial for educating and engaging potential customers, and authenticity is key to its success.

• Inclusivity and authenticity in LGBTQ+ leadership can positively impact businesses and create a more supportive and diverse work environment.

Ben’s Bio 

Ben Cicchetti is Vice President, Corporate Marketing at InfoSum. Joining in early 2018, Ben leads InfoSum’s global marketing strategy and oversees the corporate marketing function including comms, PR, branding, content, and demand generation.

With a strong background in the technology sector, Ben brings over a decade of invaluable experience to his role. Before joining InfoSum, Ben was Marketing Director at EV, a leading fintech business providing specialized financial forecasting software. In this capacity, Ben successfully developed and executed marketing strategies that contributed to EV's growth and market positioning.

At InfoSum, Ben is responsible for taking InfoSum’s innovative data collaboration and data clean room technology and effectively building brand awareness to drive both demand and customer loyalty. Ben is also a passionate member of the LGBTQ+ community and chairs InfoSum’s LGBTQ+ Network, further fostering an inclusive and supportive work environment.

Keywords

data privacy, first-party data, content marketing, LGBTQ+ leadership, inclusivity in business

Follow Justin on LinkedIn here

Follow Ben on LinkedIn here

Summary

In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's book, 'How to Become a LinkedIn Rockstar,' and the benefits of using Sales Navigator.

Takeaways

• Personal branding on LinkedIn is more effective than company page marketing.
• Engagement, particularly through comments, is key on LinkedIn.
• Automation on LinkedIn is not recommended and can damage personal and company brands.
• LinkedIn awards, such as Top Voice, are often based on arbitrary criteria and can be misleading.
• Video content on LinkedIn is not as popular as other platforms, and the focus should be on written content.
• Sales Navigator is a powerful tool for generating leads and qualifying prospects on LinkedIn.

Follow Chris on LinkedIn here

Follow Justin on LinkedIn here

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt. 

Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the various B2B marketing tactics aimed at positioning itself as an expert in omnichannel retail.

About Ralf

Ralf Haberich is an entrepreneur, author and publisher. He is one of the leading experts in Germany on CRM, omnichannel marketing, and digital commerce. A trained economist, Ralf has decades of managerial and executive experience having held various board and management positions.

Follow Ralf here:

https://www.linkedin.com/in/ralfhaberich/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

We speak to Tim Koschella, serial entrepreneur and founder of Kayzen a digital advertising platform known as a DSP which is democratzing mobile programmatic marketing. Tim co-founded 3 other internet tech companies - the first one at the age of 23. These companies today employ more than 1500 people combined: Lecturio, IONIQ Group (formerly HitFox) and Verve Group (formerly AppLift). We dive into what advertisers should look out for and where the market is heading. 

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and creating a community of climate pioneers. They conclude by discussing future plans and funding for UNDO.

Takeaways

• UNDO specializes in carbon removal through enhanced rock weathering, a nature-based process that permanently locks away CO2 from the atmosphere.
• Enhanced rock weathering has the potential to remove four billion tonnes of CO2 from the atmosphere every year if scaled correctly.
• UNDO's customers include individuals, businesses, farmers, scientists, and quarries, each with their own unique motivations and benefits from carbon removal.
• Storytelling is a key component of Undo's marketing strategy, focusing on the impact and co-benefits of their carbon removal process.
• UNDO is a for-profit organization aiming to scale globally and work with early adopters to achieve global carbon removal targets.

Visit www.un-do.com for more information on this amazing company!

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

Absolutely delighted to have Norbert Op 't Land, head of marketing at ARCUS AI who are accelerating the development of their world class retail measurement platform LIVIA. ARCUS are building on the future of AI driven solutions, offering actionable insights at every turn. LIVIA are providing marketing analytics for all out of home spaces and 100% GDPR compliant. Listen to learn how to measure in a marketing space that is normally very hard acquire quality data. 

I speak to Don Fontijn, principal business designer at Board of Innovation about the current recession and how businesses can win in these challenging times. We dive into the very interesting topic of 'Ecosystem Mapping' and how companies can innovate and grow during tough times. Along with William De Vos, Don has published a brilliant article on this topic, you can see the link below:

Quote: "As these challenging times can be deeply troubling though they can also serve as an important catalyst for creative action and innovative outcomes. This is because during times of crisis our typical forms of reasoning and action may no longer serve us. It is precisely during such times that new ways of thought, action and leadership are needed."

Link to the article: https://www.boardofinnovation.com/blog/innovate-during-stagflation-and-recession

Future Fuzz EP. 49 - Neil Schambra Stevens

In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of jobs, and the shift in our relationships with work and the companies we work for.

Neil talks about how we can avoid burnout from our jobs, and get to the point where we derive value from work and enjoy it. 

About Neil:

Neil Schambra Stevens is the founder of Mercury Jam Coaching, focusing on well-being and productivity in the workplace. He believes that people work for people; that good business is achieved by leveraging human values - kindness, gratitude, momentum and resilience. He works with creatives, strategists and rising talent in brands and agencies, enabling them to be seen, heard and valued. Neil draws on nearly three decades of C-suite brand marketing experience for top Fortune 500 brands such as Polaroid, Vans, Levi’s, Heineken, Lenovo and Converse. He is a regular guest, speaker and writer for podcasts, events and business publications, recently contributing to the #1 Amazon Bestselling book - ‘Living Kindly.’ Neil believes in simplicity and the principle of ‘Actionable Kindness.’ ™ He lives and runs Mercury Jam Coaching from a houseboat in Amsterdam.

Follow Neil and Mercury Jam here:

https://www.linkedin.com/in/neil-schambra-stevens-mercuryjam/

https://www.mercuryjam.com/

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B

We speak to 3x bootstrapper Melissa Kwan the co-founder of eWebinar helping companies do hundreds of sales demos, onboarding, and training webinars through automation. Melissa is on a mission to save you from webinar hell.

eWebinar is an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. We speak about how companies can change the way they operate to take control of their sales processes and empower customers to get access to the information they need. 

In this episode we speak to serial entrepreneur Jordan Lawrence who started a kite surfing business in the very early days of the sport, then moved into recruitment, setting up his own recruitment company in 2013 and co-founding Volt payments in 2019 with a team of experts from the payment industry. We dive into his career background and the changing world of international payments. 

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19 on the German market and the importance of building relationships with clients. Additionally, Christian shares insights on the role of artificial intelligence in marketing and the need for adaptability in a changing landscape.

Christians Bio

With nearly two decades of experience in marketing, communication, and continuous improvement, Christian has developed a deep understanding of the importance of leadership in dynamic environments. His passion for lifelong learning is evident in his career path and leadership style. Christian believes in the critical role of ongoing development and fostering a learning environment within a team to meet the challenges of change. His focus on branding, recognizing the individuality of team members, and networking forms the core of his philosophy, enabling him to devise successful strategies and build long-term business relationships

Takeaways

Emotions play a crucial role in both B2B and B2C marketing, and understanding the target group is essential for effective communication.

Channels like Google and LinkedIn are effective for reaching the B2B market, but personalized targeting is key.

Outdated communication methods and ineffective tracking are common challenges faced by brands.

The COVID-19 pandemic has accelerated digitization in the German market, but building relationships with clients remains important. Artificial intelligence can enhance marketing efforts, but companies must adapt to changes and embrace new technologies.

Follow Christian here:

https://www.linkedin.com/in/christian-land-mannheim/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world. We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a bootstrapped company, Manny has many great insights to shares. Manny’s Bio Emanuele Faja (Manny) is the founder of Blue - a unique project management platform. He created Blue to address the challenges he faced when scaling his digital consultancy Mäd. He soon realised that so many companies struggled with streamlining their business processes and that Blue could solve a key problem. Manny enjoys working at the intersection of business, technology, and design, helping his clients  to grow to be market-leaders. He is fond of modern management practices that empower people to do the right thing and remove any hurdles to their success. Follow Manny here: https://www.linkedin.com/in/efaja/ Visit www.blue.cc Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover.

About Matteo: With a background in management consulting at McKinsey & Company and a Master's degree in International Management from Bocconi University, Matteo combines extensive industry knowledge with a passion for innovative solutions. At Debtist, he specialises in seamlessly integrating receivables management into existing software, such as accounting tools. Matteo is a leading expert in the optimisation of financial processes and is driving the development of receivables management.

Follow Matteo and Debtist here:

https://www.linkedin.com/in/benedettimatteo/

https://www.linkedin.com/company/debtist/

Thanks to our sponsor SalesSource. Sign up for their newsletter here: 

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #SaaS #SME #debt #receivables

Maor speaks about his new company Incrnmntal which looks to solve tracking and data problems for advertisers in a world where data and advertising tracking is ever more restricted. We also speak about #precession and what entrepreneurs need to do to prepare.

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell.

About Ferdinand:

Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product.

He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he’s most passionate about include product-led growth, B2B marketing, product discovery and brand.

Follow Ferdinand and Reveall here: 

https://www.linkedin.com/in/ferdinandgoetzen/

https://www.reveall.co/

Thanks to our sponsor SalesSource. Sign up for their newsletter here: 

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales

This week we speak to Earl Talbot about his experiences with burnout which led him to coach and support others to 'crack the code' of their lives.  
Earl provides code-breaking and innovating for humans that are stuck in old and ineffective patterns. Since 2005 Earl has been working with entrepreneurs, solopreneurs and career professionals, empowering his clients to create a purposeful life and meaningful work. From helping people create a side hustle to fully fledged Solopreneur, Earl is an expert people innovator. 

Summary

In this episode of the Future Fuzz with Digital Marketing Podcast, host Justin Campbell interviews Darren Fell, the founder and CEO of Crunch, a software and service company for accounting and finance. They discuss the community-based approach that Crunch has taken to grow its brand and customer base, as well as the challenges faced by freelancers and contractors in the UK. They also touch on the impact of politics on small and medium-sized businesses and the future of entrepreneurship.

Takeaways

• Crunch is a software and service company that provides accounting and finance solutions for freelancers, contractors, and small businesses.

• Crunch has taken a community-based approach to grow its brand and customer base, offering valuable content and support to its target audience.

• The UK government's policies and regulations, such as IR35, have had a negative impact on freelancers and contractors, leading to a decline in the sector.

• Crunch has expanded its services to cater to larger businesses, particularly in the e-commerce sector, to mitigate the effects of the decline in the freelancer and contractor market.

• The future of small and medium-sized businesses and entrepreneurship in the UK is uncertain, with politics and government policies playing a significant role in shaping the business landscape.

Keywords

Darren Fell, Crunch, accounting, finance, community, freelancers, contractors, small businesses, entrepreneurship, politics

In this episode, I was delighted to welcome Mike the founder of Stitcht a community-based UGC service where people can upload their answers to questions or testimonials. It's an engaging platform that enables people to share their content, then advertisers can use their content across their campaigns. It was a pleasure to talk to Mike. We dive into the different campaigns that Stitcht have been running and the benefits of going out to your community to gain great video content. We hope you enjoy the podcast! 

Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and how this helps companies nail their B2B content.

About Avishai:

Avishai Sharon, Co-founder and CEO of Trendemon, is a passionate entrepreneur with 20 years of experience in the marketing and sales technology landscapes and their transformative potential. Prior to leading Trendemon, a company revolutionizing the way B2B marketers orchestrate buyer journeys, Avishai founded GISight, a leading software development agency serving Fortune 500 customers. He developed his leadership skills during his tenure as an officer in the Israeli Air Force, serving in various key technological roles.

We talk to Connor about his 5 mantras for getting through the recession and what digital marketeers should be focussing on. Conor gives some brilliant advice, references to quotes and some very good reading which you can see linked in the podcast description.

Conor McKenzie-Wilde is a Performance Marketing Strategist at VCCP Media. Conor specializes in finding opportunities for brands to generate growth, efficiencies and understanding of their customers in popular digital spaces.

Quotes: 

"There's no problem so bad you can't make it worse." - Chris Hadfield 

 "A recession is an opportunity in wolf's clothing" - Robin Sharma 

Reading List 

5/25 Rule - Harvard Business Review 2014 

The monk who sold his Ferrari - Robin Sharma 

5am Club - Robin Sharma

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing.

Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound strategies with a personalized approach.

About Colin

Colin Day is a Global Operating Executive with over 30 years of accomplishments in public, private equity, and venture capital structured organisations. Currently, he serves as the Managing Director of EMEA at Oktopost, a leading provider of social engagement solutions to B2B organisations. His career spans a rich tapestry of roles across various sectors, including technology and financial services, highlighting his versatile and dynamic leadership skills. Colin has a proven track record in building and managing effective go-to-market functions, driving significant commercial growth. At Oktopost, he oversees all aspects of the company's London-based operations, leveraging his extensive practical experience in executing successful business strategies.

Links to things mentioned in the podcast:

1. Webinar with Karen Tran (Forrester Analyst) - https://www.oktopost.com/webinars/how-to-drive-revenue-with-your-b2b-social-media-strategy

2. Radically Transparent Podcast Series - https://www.oktopost.com/blog/radically-transparent/

3. Behind the Post Podcast Series - https://www.oktopost.com/blog/behind-the-post/

Follow Colin here:

https://www.linkedin.com/in/daycolin/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches.

Nick Verkroost is CEO of Canopy, a supplier master data and automation platform specifically designed for small, overworked procurement teams.

Nick joined the business in 2020, where he saw an opportunity to capitalise on the team’s expertise harnessed from developing supplier management solutions for some of the world’s biggest companies, including CBRE, Caterpillar and EDF. Canopy was launched in 2021 as an out-of-the-box SaaS platform serving the SME and Mid-Market.

Nick is a start-up veteran of over 10 years. A former strategy consultant, he built a venture portfolio for the Thomson Family Office before transitioning into Chief Operating Officer roles in B2B SaaS spanning MediaTech, EdTech, FinTech and a number of advisory roles. Having been educated as an engineer, he is passionate about how technology can bring efficiency to everyday challenges. In his downtime, you’ll either find Nick up a mountain or on a sailing boat!

Follow Nick here:

https://www.linkedin.com/in/nickverkroost/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

Summary

Tom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to business.

About Tom

Tom Byrne is CEO of RocketMill, an integrated full-service, digital-first agency. With a career in data-driven performance marketing spanning over 16 years, Tom leads the business of +200 people offering expertise across data and analytics, media, digital experience and creative services. He is responsible for developing and maintaining the company's unique culture and identifying new areas of growth and acquisition.

Takeaways

- Employee-owned businesses can create a strong culture and sense of belonging within the organization.

- AI is becoming increasingly important in the agency ecosystem and can provide value to clients through automation and data analysis.

- Dyslexia can bring unique perspectives and skills to business, such as pattern recognition and tenacity.

- Language should not be commoditized, and genuine human communication is essential in building relationships and trust.

⁠Follow Tom here⁠

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In this episode, I speak to Amy-Claire Short - Senior Digital Marketing Manager at Derek Rose on how to get ahead with Black Friday performance marketing.  Amy has worked for GANNI as their Senior Global Performance Marketing Manager, and big brands including Marks & Spencer, LK Bennett, and Rituals. She is also the founder of AC lifestyle and sports nutrition, a health and wellbeing coaching organization that focuses on sports and helping people make better food choices.

We cover why advertisers should think carefully about their Black Friday marketing strategy and what they should be looking to achieve. 

Summary

Denise Murtha Bachmann, a sales expert, discusses the intersection of sales, AI, and humanity in the digital age. She emphasizes the importance of authentic human connections in sales and the effective use of AI technology. The conversation also delves into the challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales.

About Denise 

Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of over 30 years in consultative selling. Throughout her illustrious career, Denise has successfully negotiated and closed deals exceeding a remarkable $74 million, collaborating with some of the most prestigious Fortune 500 organizations.  The latter half of her sales career, over a decade, was spent immersed in the realm of Artificial Intelligence and Machine Learning (AI/ML), which sparked an enthusiasm for these new technologies.  However, as exciting as the AI/ML technologies were, so many organizations were struggling with leveraging AI effectively.

Takeaways

• The importance of authentic human connections in sales and the effective use of AI technology
• Challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales
• The significance of customer insights and forecasting in sales, and the role of data in making informed decisions
• The impact of the digital age on sales and the need for a balance between technology and human connection

⁠⁠Follow Denise on LinkedIn here⁠⁠

⁠Follow Justin on LinkedIn here⁠

Summary

In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entrepreneurs, and offers insights into building a SaaS product that addresses real market needs.

Takeaways

• Adrian transitioned from a corporate job out of frustration.

• Key hires, especially in finance, are crucial for business success.

• Navigating an acquisition involves unexpected challenges.

• Building a business requires resilience and adaptability.

• Networking and mentorship are vital for entrepreneurs.

• Uplifter was born from a need for better campaign tracking.

• The importance of understanding financial metrics like EBIT.

• Successful businesses often have a strong culture fit post-acquisition.

• Entrepreneurs should be prepared for sleepless nights and challenges.

• Listening to customer needs drives product development.

Follow Adrian on LinkedIn here

Follow Justin on LinkedIn here

Book a call with Justin on how to get into⁠ business video podcasting 

In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights on the evolving landscape of LinkedIn, the rise of video content, and strategies to scale SaaS platforms successfully.

Guest Bio

Aleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.

With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.

Takeaways

• Cold outreach has evolved significantly over the years.
• Understanding your ideal customer profile (ICP) is crucial.
• Authenticity is key in LinkedIn interactions.
• Using AIMFOX can streamline LinkedIn outreach efforts.
• Timing is essential in outbound sales strategies.
• Nurturing leads is as important as initial outreach.
• Avoid using fake accounts to prevent LinkedIn bans.
• Engagement on LinkedIn can lead to better connection rates.
• Video content is becoming increasingly important on LinkedIn.
• A well-planned go-to-market strategy is vital for launching new products.

Chapters

00:01 Introduction to Aleksandar Besarovic & AIMFOX

01:16 The evolution from cold email to LinkedIn outreach

02:34 Why LinkedIn became the next big focus

04:07 The challenge of LinkedIn automation and platform policies

06:25 How AIMFOX ensures compliance and minimizes risk

10:16 Best practices for LinkedIn outreach messages

12:02 The right way to start conversations (without spamming)

15:03 The numbers game—maximizing connection rates

17:10 Why providing value before pitching is key

19:14 The importance of staying active on LinkedIn

20:46 Finding and engaging with the right prospects

24:29 How to leverage post engagement for outreach

27:15 Strategies for launching a SaaS product successfully

30:46 The future of LinkedIn—video, engagement, and content shifts

33:43 Will LinkedIn launch a podcast platform?

35:07 Closing thoughts & where to find Aleksandar

LinkedIn

⁠⁠⁠Follow Aleksandar on LinkedIn here⁠⁠⁠

⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137

Special Offer for Listeners

As a listener of Future Fuzz: The Digital Marketing Podcast, you can enjoy 20% off your first month of subscription—but hurry, this offer is only available to the first 100 subscribers!

Reach out to Justin for the discount link!

Summary

In this episode of Future First, Justin Campbell interviews Margaret Sikora, CEO of Woodpecker, who shares her inspiring journey from junior supporter to leading a SaaS powerhouse. The conversation delves into the importance of outbound marketing in today's economy, effective cold outreach strategies, and the challenges of email deliverability. Margaret emphasizes the need for relevance in messaging and discusses Woodpecker's innovative B2B marketing strategies, including their successful partner program. As a female CEO in a traditional market, she reflects on her experiences and offers valuable leadership insights.

About Margaret:

Margaret serves as the CEO of Woodpecker.co, a Polish SaaS startup that automates sales processes and gets your messages delivered to the main inbox. She began her journey with Woodpecker as a Junior Supporter and has been with the company for nine years, holding positions such as Head of Product, Interim Manager, and COO up to CEO, actively supporting Woodpecker's growth through scaling phases.  Leveraging her expertise gained during her PhD in law, she is passionate about building SaaS solutions tailored to real market needs, based on feedback and close collaboration with clients, which enables her to execute a product-led growth strategy and achieve the company's long-term success.

Chapters

00:00 Margaret Sikora's Inspiring Journey to CEO

02:51 The Importance of Outbound Marketing in Today's Economy

06:04 Mastering Cold Outreach: Best Practices and Strategies

08:57 Building Relevance in Outbound Messaging

12:13 Navigating the Challenges of Email Deliverability

14:57 Woodpecker's B2B Marketing Strategies and Partner Programs

17:46 The Role of a Female CEO in a Traditional Market

21:03 Leadership Insights and Quickfire Questions

Click here to follow Margaret on LinkedIn

Click here to follow Justin on LinkedIn

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137

Summary:

In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for significant accounts, the evolution of the agency landscape, and the growing trend towards independent agencies. Patrick also introduces his new consultancy, 300, which leverages AI technology through Neo to enhance agency growth and efficiency.

Takeaways:

• Patrick Ryan's career spans decades in the global marketing and advertising industry.
• He transitioned from architecture to marketing by chance, discovering his passion for the field.
• Working in large agencies has provided Patrick with invaluable experiences and connections.
• The landscape of the advertising industry has shifted towards technology and independent agencies.
• Pitching for major accounts can be a complex and lengthy process, often involving extensive collaboration.
• Patrick emphasizes the importance of internal growth capabilities within agencies.
• The introduction of AI in agency processes can significantly enhance efficiency and creativity.
• 300 aims to provide a holistic growth capability for agencies, integrating technology and strategy.
• Neo, the AI tool, automates many routine tasks, allowing teams to focus on strategic thinking.
• Patrick expresses excitement about the future and the opportunities that come with running his own consultancy.

#Leadership #Communication #Innovation #AgencyLife #GrowthMindset #AIinBusiness #StrategyDevelopment #MarketingSuccess #HighPressureSituations #CreativeSolutions

Bio:

Patrick Ryan - Founder of 300, a marketing growth consultancy that harnesses senior industry talent with cutting edge AI to help agencies build for strategic growth. Patrick has 25 years experience of working within the world's biggest media agency networks and holding companies, with his previous role being the WW Chief Commercial Officer at PHD.

Partick started 300 with the mission to help agencies look a growth holistically by harnessing Brand Fame (marcoms), Winning More (Pitch excellence) and Delivering Experiences (Asset production). 300 is powered by NEO (Neural Executive Officer), their proprietary AI platform, that helps automate two-thirds of lower value tasks so the team can focus on the final third that really matters - innovation and impactful strategic consultancy. Click here to follow Patrick on LinkedIn

Click here to follow Justin on LinkedIn

This week I speak to Mike Maynard, fellow podcaster and founder of Napier Partnership limited which is a technology focusses B2B agency that focusses on PR, bespoke campaigns and consulting. We dive into ChatGPT and it's impact on B2B marketing, and also the important of always producing content and being top of mind. In B2B as your customers are not always ready to buy, but they want you to be there when they are ready to move forward with the sales process.

Phil posted on LinkedIn that he had aways wanted to start a podcast and was looking for tips and advice on how to set one up. We connected and in this podcast, we will talk about, how to start a podcast! We cover the gear and software needed, including Riverside, Anchor and other tools like Otter.ai. It's also important to get the right gear together, but most important is to cast on a regular basis. 

I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities.

For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others. Volker works as an interim and fractional Sales Leader - building sales, go-to market (GTM) and marketing strategies; looking after anything commercial: mid market and enterprise sales, marketing, client success, account management and revenue operations.

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of research and community building in gaining trust and educating potential customers. He also discusses the role of influencers and the involvement of different stakeholders in the decision-making process.

Takeaways

- Vector embeddings can improve user experiences by providing personalized and relevant recommendations.

- Smaller organizations have been slower to adopt vector embeddings due to cost and technical complexity.

- Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists.

- Research, community building, and engaging influencers are important strategies for gaining trust and educating potential customers.

For more information visit www.superlinked.com and also read more about Superlinked recent round of funding!

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

Summary

In this episode of FutureFuzz, Justin Campbell and Neil Schambra-Stevens discuss the importance of kindness in the workplace, especially during high-pressure situations. They explore how kindness can enhance communication, reduce triggers, and foster a supportive community. Neil shares practical strategies for implementing kindness and effective communication in fast-paced environments, emphasizing the need for active listening and emotional intelligence. The conversation highlights the significance of creating a calm space for dialogue and the impact of small acts of kindness on team dynamics.

Takeaways

• Creating content that helps people is essential for community building.

• Kindness is about enabling others to feel seen, heard, and valued.

• Listening is often overlooked but is a crucial communication skill.

• Effective communication requires asking good questions and practicing active listening.

• All statements are neutral; our thoughts and emotions shape our reactions.

• Taking a pause can prevent misunderstandings and emotional triggers.

• Meetings should be structured to allow for effective communication and decision-making.

• Implementing kindness in the workplace can lead to more productive and engaged teams.

• Encouraging vulnerability in team settings fosters trust and openness.

• Simple practices like check-ins can significantly enhance team dynamics.

#Kindness #Communication #EmotionalIntelligence #CommunityBuilding #Workplace #Wellbeing #ListeningSkills #Coaching #HighPressureSituations #RemoteWork #EffectiveMeetings

Click here to follow Niel on LinkedIn

Click here to follow Justin on LinkedIn 

In this short podcast I'll be giving you 7 tips on how to post on #linkedin to get more responses and hopefully more followers on the social platform. Let me know if you plan to implement these tips by messaging me - Justin Campbell - on LinkedIn. This podcast is sponsored by Shopala: Express Checkouts and Shoppable ads. 

We speak to Women's Strength Coach Antje Gallo, who started her career in the world of mobile marketing with Madvertise then Adjust, building up a very successful global team. Antje then took a career change to become a strength coach for women, both physically and mentally. She talks candidly about her experiences in a male dominated work culture, and also about her amazing initiative with friends Christian and Knut to help Ukrainian refugees cross the boarder to safety and their incredible fundraising to support those in need. 

This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies.

About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small- and medium-sized businesses. And I believe strategy is a great place to start.

 

Combining modern skills in strategic social media marketing with a successful career in Professional and Financial Services marketing and global brand-building consultancy, I work with the founders, leaders and marketers of SMEs to grow purposefully on social media. Pippa has worked with brands including Dulux, Omron, Philips, Heineken and BabyBel.

 

Links from the podcast:

Website

Free social media strategy guide

In the first episode of 2023 (recorded at the end of 2022) we speak to serial entrepreneur Claudia North who has worked in corporates, founded eCommerce businesses and now coaches and supports small businesses to succeed with their ecommerce venture. We speak about Claudia's book which is release on Amazon, check the links below!

Claudia is a Certified Practicing Marketer (CPM) with more than 25 years experience in digital marketing and strategy across Australia, South East Asia, and North America - in large and medium business as well as personally founding businesses in eCommerce.

Claudia founded her first eCommerce business, almost 15 years ago and has a strong appreciation and understanding for the challenges in scaling small businesses in the eCommerce environment. She has since sold her company and the product continues to be sold today in over 30 countries and is thriving 15 years later.

Claudia started with Small Business to empower small businesses to grow sustainably so that they can succeed over the long term. By helping small business owners navigate the digital maze with affordable, expert eCommerce marketing advice.

Here are the amazon links for 'The eCommerce Growth Framework’ book, country specific:

Australia: https://www.amazon.com.au/dp/B0BLYG1L5Y 

Canada: https://www.amazon.ca/dp/B0BLYG1L5Y 

US: https://www.amazon.com/dp/B0BLYG1L5Y 

UK: https://www.amazon.co.uk/dp/B0BLYG1L5Y

Germany: https://www.amazon.de/dp/B0BLYG1L5Y 

France: https://www.amazon.fr/dp/B0BLYG1L5Y 

Spain: https://www.amazon.es/dp/B0BLYG1L5Y 

Italy: https://www.amazon.it/dp/B0BLYG1L5Y 

Netherlands: https://www.amazon.nl/dp/B0BLYG1L5Y

We speak to mobile advertising veteran and founder of WalletAds Andre Kempe about how their platform is bringing simply amazing results for advertisers who are promoting digital products including NFT's. 

WalletAds is the new powerhouse of performance marketing in Web 3.0, giving advertisers the chance to target wallet addresses and gain real traction, think of MailChimp but for wallet addresses. 

We speak to black entrepreneur Philip Osei-hwere on how and why he founded his company Eagle London Agency. Philips company organisations and brands to make more profit by understanding how to speak to the cultural needs of the black consumer in the UK and abroad. In the podcast we talk about diversity, and how young black entrepreneurs need to be encouraged to start businesses and how brands are taking more notice of different cultural groups and being more intelligent about marketing towards them. 

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media.

We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns.

Follow Martine Here:

https://www.linkedin.com/in/martinefraasvogsborg/

Thanks to our sponsor for this episode FlyTrendy:

www.flytrendy.com

Follow Justin here:

⁠https://www.linkedin.com/in/justinsalessource/⁠

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this episode I dive into an email marketing tool called GMass which enables marketeers to send our email on mass. I'll give some tips and advice on how it has worked for me and my campaigns. GMass allows you to easily schedule emails, send out mass emails and mail merge campaigns and more with Gmail. 

Future Fuzz EP. 51 - David Oates

In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing.

The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced.

About David:

David has a passion for the Commercial Real Estate market and is focused on helping proptech companies grow sustainably and achieve their goals in a challenging market.

He has spent the bulk of his career driving high growth in early-stage or turnaround software and services businesses including: Conga, Argus, Alpha Corporation, and Primavera Systems. 

As founder and CEO of Kire Consulting, David now acts in an advisory capacity for organisations such as Coyote Software, Yavica and UnCapt, focusing on strategic direction, go-to-market, messaging and often in an NED capacity.

Follow David here: 

https://www.linkedin.com/in/dpoates/

Follow Justin here: 

https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #saas

Summary:

In this episode Mitch Duckler, managing partner at FullSurge, discusses his latest book 'The Future Ready Brand' and the key themes covered in the book, including the impact of digital transformation on brands, the importance of artificial intelligence, the characteristics of Gen Z consumers, and the focus on health and wellness. He also shares insights from his interviews with 43 CMOs from Fortune 500 companies. The book provides valuable insights for marketers and brand strategists looking to navigate the rapidly changing landscape of the digital age.

Takeaways:

• Digital transformation continues to impact brands, influencing their design, development, and activation.
• Artificial intelligence is a game changer in the market, with 70% of CMOs using AI in some way.
• Gen Z consumers have unique characteristics, with a focus on individualism, personalization, and purpose-driven values.
• Health and wellness have become increasingly important, with brands needing to consider holistic well-being and authenticity in their positioning and activation.
• The book 'The Future Ready Brand' provides valuable insights for marketers and brand strategists navigating the digital age.

• Understanding and Engaging Gen Z Consumers
• The Impact of Digital Transformation on Brands

• "Artificial intelligence really pulled away from the other two topics, right? And to the point where I even hesitate to talk about AI as an emerging technology, it's kind of here already."
• "Gen Z is considered to be the first entirely digital generation, right? They know nothing else."
• "Health and wellness and well-being is not just relegated to those that are in the quote unquote health and wellness space, right? It's really impacting every brand at least tangentially."

Follow Mitch's LinkedIn profile here

Follow Justin's LinkedIn profile here

Matthias's Bio

Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich. 

His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth.

Summary

In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups.

Takeaways

• Rencor started as a solution for SharePoint challenges.
• The shift to cloud collaboration created new governance needs.
• Marketing to IT departments requires understanding non-technical problems.
• Problem awareness is crucial for effective communication.
• Customers are increasingly doing their own research before reaching out.
• Focusing on specific marketing strategies increases efficiency.
• Data enrichment helps in understanding customer profiles better.
• AI can assist in marketing but requires careful implementation.
• Quality of marketing efforts is more important than quantity.
• European startups face unique challenges in innovation compared to the US.

⁠Click here to follow Matthias on LinkedIn⁠

⁠Click here to follow Justin on LinkedIn⁠

Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He’s also a judge for the Content Marketing Awards.

In a 25-year career, he’s evangelised about freelance life and has helped many people discover self-employment, including visiting-lecturing at the NUJ. Today, AI represents his fourth career disruption – and he’s as excited as ever (and is currently teaching his clients how to make the most of it…)

Summary

Entrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and national retailers, as well as the future plans for expansion.

Takeaways

• Businesses in the UK have to pay for waste collection and can choose between private waste collection companies or the council.
• First Mile focuses on providing better service and recycling options for businesses, especially in city centers where traditional waste companies often prioritize convenience over sustainability.
• Organic growth and word-of-mouth referrals have been the biggest drivers of First Mile's success.
• The company aims to expand nationally and become a leader in the waste management industry, focusing on transparency, data-driven solutions, and customer value.

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Madelon Sweers is the International Marketing and Sales Director for NEFT Vodka based in Amsterdam where the NEFT HQ is also located.

Madelon is a trail blazer in the marketing industry focussing on many different aspects of marketing throughout her career and also pushing for female empowerment the work place. We speak about her career so far and how the marketing industry needs to change. Madelon gives insights and support on how women can encourage each other to excel and how all managers in the industry must be part of the change. 

We speak to Sophie Vo, entrepreneur, investor,  and founder of Rise and Play, a knowledge-sharing platform for leaders in the gaming industry to build better companies and games. It was brilliant speaking to Sophie about her knowledge of the mobile gaming industry and how she coaches leaders on being, well, better leaders with clear vision and strategies beyond the games that they build. In the podcast, we touch on mobile creatives and what she looks for when investing in start-ups.

Check out Dreamdata.io for your free trial!

In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the platform.

Guest Bio

Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence.

A seasoned marketing leader known for his no-nonsense, results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

Takeaways

• B2B marketing requires a different approach than B2C.
• Understanding customer journeys is crucial for effective marketing.
• Data silos can complicate the analysis of customer journeys.
• AI can enhance marketing efforts but should not be a gimmick.
• Attribution is key to understanding campaign effectiveness.
• Marketers should focus on the buying committee in B2B sales.
• Optimizing ad spend based on actual sales data is essential.
• Dream Data provides tools for tracking and analyzing customer journeys.
• Success stories highlight the effectiveness of data-driven marketing.
• Proactive marketing is necessary to support sales teams.

Chapters

00:00 Introduction to Steffen Hedebrandt & Dreamdata

01:03 The origins of Dreamdata and solving B2B attribution

02:44 Founding team dynamics and early challenges

04:07 Complexities of B2B journeys vs B2C

05:01 Key problems Dreamdata solves for B2B marketers

06:55 Importance of ICP and tech integrations

08:18 Common CRM systems used and data quality challenges

09:33 Solving wasted budget and campaign ROI

10:31 Account-based timelines and stakeholder insights

11:20 Campaign-level ROI visibility and optimization

12:38 Deal size variation and applicability across companies

13:31 Real-time signals and proactive sales alerts

14:59 Tracking without gating using IP resolution

16:00 Engagement scoring vs lead scoring

17:24 AI integration and feature roadmap at Dreamdata

19:31 The value of AI as a means, not the end

21:04 Solving the attribution problem in B2B

22:48 First-touch attribution vs CRM default models

23:32 Dealing with non-trackable marketing activities

25:19 Tips for qualitative evidence and journey enrichment

26:11 Case study: Insight Software and optimizing ad spend

27:54 Audience Hub and hyper-targeted campaigns

28:45 Matched audiences vs lookalikes on LinkedIn

30:40 Free tools and benchmark reports from Dreamdata

32:27 Benchmark: 211-day average B2B customer journey

33:19 Understanding the B2B buying committee

35:14 Where to find Steffen and the benchmark report

36:13 Offline conversions and smarter ad training

37:28 Attribution loops and campaign optimization

38:47 20% CPA reduction through LinkedIn integration

39:31 Wrap-up

LinkedIn

⁠⁠⁠⁠Follow Steffen Hedebrandt on LinkedIn here⁠⁠⁠⁠

⁠⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin on how to get into⁠⁠⁠ business video podcasting ⁠⁠

We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.

We speak to Luke Judge the managing director of TapX who are revolutionising the protection of user data. We speak about his career in marketing and the ever changing market of NFT's. 

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market.

Takeaways

• AI tools like ChatGPT can be valuable for research and content creation.
• Compliance is crucial in industries like financial services.
• Building partnerships and referral programs can be an effective way to grow a business.
• Expanding into new markets, such as North America, can provide growth opportunities.
• Targeting the right customers and focusing on quality rather than volume is key in sales and marketing.

About James

James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance.

Follow James here:

https://www.linkedin.com/in/jamesmarscheider/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

We speak to Tanner about his amazing story. Tanner build a multi million dollar business in a matter of years and speaks about how he uses hyper personalised marketing to achieve success in B2B. 

Founder & CEO of Elite CEOs, Tanner Chidester has generated over 50 million dollars in the online coaching world. After discovering powerful, repeatable strategies, (which he used to create his first million in a B2C model), Tanner's success went on to disrupt the coaching industry forever. Upon request, Tanner began business coaching others on these same strategies, and paving the way for simplicity in a traditionally complex online arena. Since then the sky has been the limit, especially with his two brothers by his side, who joined the business early on. 

Tanner's business has organically evolved into the coaching empire we know today: Elite CEOs. With his team by his side, Tanner is now on a mission to turn as many online coaches as possible into millionaires. Recently Tanner has stepped out of CEO of his company and moved into an advisory role only as he looks to expand into other areas.“

In this episode we speak to Piers Thurston who is bringing about groundbreaking change in the way we understand how our minds work. Piers works with business teams and entrepreneurs to help bring about profound change in the way they live and perform in the workplace.

About Piers & Quality of Mind:

Quality of Mind is a pioneering, game changing approach, leveraging profound realisations that operate 'BEFORE' psychology, leading to transformative shifts 'IN' psychology (mindset & behaviour). Quality of Mind changes everything for exponential, not incremental results. Shifts in peace, potential and performance.

I have studied and trained in many personal and professional development disciplines over the years. Now all my work is based from the transformative grounding of direct path non-duality leading to a fundamentally different and pioneering approach to change. It is both profound, and highly practical and relevant for any organisation. Read here www.qualityofmind.biz or for podcasts listen here www.qualityofmind.co.uk

Mark's Bio:

With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps.

Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale. 

Previously he held the CRO position at native, Student Beans and Attest; and prior to that he was head of growth at Eventbrite UKI.

He is an active coach and trainer for founders and their sales and marketing leaders, helping them create successful go-to-market strategies and execute them.

Summary

Mark Walker, founder of RevvedUp.ai, discusses the importance of generating great content for ABM marketing campaigns and how AI can help scale these efforts. He highlights the key steps in ABM marketing, including account selection, research, understanding stakeholders, and creating relevant and personalized content. Mark also emphasizes the role of the CMO in revenue generation and the need for effective follow-up in lead nurturing. He shares a use case where RevvedUp.ai helped a company improve their outbound prospecting by providing personalized and creative campaign ideas. Mark also mentions upcoming trends in AI, such as OpenAI's Strawberry release and advancements in AI video generation.

Takeaways

ABM marketing requires account selection, research, understanding stakeholders, and creating relevant content.

CMOs are taking on a more revenue-driven role and are responsible for pipeline generation.

Effective follow-up is crucial in lead nurturing and building relationships with prospects.

RevvedUp.ai helps improve outbound prospecting by providing personalized and creative campaign ideas.

Upcoming trends in AI include OpenAI's Strawberry release and advancements in AI video generation.

Follow Mark on LinkedIn here⁠

⁠Follow ⁠⁠Justin on LinkedIn here

We speak to Pete Healey the CEO of eFinancial careers about his career and social mobility through careers. We go into detail about how businesses can encourage those from disadvantaged backgrounds to excel in a career in Finance. You can check out Pete's article on this topic in the link below, and information on the Sutton Trust:

Social Mobility Article:

https://www.get-optimal.com/blog-posts/the-get-optimal-view-8-pete-healey

The Sutton Trust: 

https://www.suttontrust.com/our-programmes/

In this episode we speak to Alex about community building for the B2B sector and his experiences with running a B2B  podcast with hundreds of episodes produced. 

Alex Price is Senior Vice President of Digital Consulting at global marketing & communications agency Clarity, working on initiatives to drive Clarity's growth including digital marketing, account based marketing and community building. He previously founded digital agency 93digital (and sub brand 93x) which was acquired by Clarity in 2022. Alex also created FINITE, the community for B2B tech & SaaS marketers to connect, share, learn & grow.

In this episode, we speak to the inspiring female entrepreneurial founders of BYBI beauty brand Elise Rutterford & Dominika Minarovic. Elsie and Dominika met at YuMe during the crazy days of mobile advertising and founded their successful beauty start-up based on a passion for high-quality vegan beauty products. We speak to them about the challenges that female founders face when raising capital and, their opinions on marketing trends for beauty brands. 

We speak to industry veteran David Smith about his new company MLTwist a Data Labelling Ecosystem. The ML Twist platform platform alleviates the tremendous pressure on data scientists and handles labelling platform selection, platform connectivity, and everything in between.

David and I speak about Cannes festival, potential social impacts of data around marketing and also geeky hobbies.

This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD.
In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launching an app and how to analyse how people rate apps and become ambassadors for companies.
Follow Addie on TikTok for updates!

Summary

In this episode, Guy Rubin, CEO of Ebsta, discusses the concept of revenue intelligence and the importance of clean and consistent data in driving revenue. He shares insights from the 2023 benchmark report, highlighting the challenges faced by sales teams and the impact of slippage in the sales pipeline. Rubin also emphasizes the need for effective lead qualification and engagement with the buying committee. Additionally, he discusses the benefits of building a successful partner program and the lessons learned from mistakes and achievements.

Takeaways

• Revenue intelligence is about understanding the signals that influence revenue and relies on clean and consistent data.
• Slippage in the sales pipeline can significantly impact win rates, and top performers are more effective at qualifying leads and engaging the buying committee.
• Building a successful partner program requires integrating your product or service into the partner's core offering and providing ongoing support.
• Learning from mistakes and achievements is crucial for growth and success in business.

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