From Overlooked to Fully Booked ® (Niki Hutchison)

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson, Online Business Strategist and Passive Income Queen behind That Strategy Co.

We discuss the importance of niching down, understanding your ideal client, leveraging passive income through scalable programs, what's working now for audience growth and Lisa shares valuable insights on marketing, secondary messaging and being authentic in online business.

It's a brilliant episode packed full of valuable takeaways.

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

Niche down and understand your ideal client to stand out in a competitive market.

Leverage passive income through scalable programs to maximize your time and income potential.

Focus on audience growth through platforms like YouTube and LinkedIn, while also prioritizing email marketing.

Embrace secondary messaging and authenticity in your marketing to connect with your audience on a deeper level.

Work-life balance may not be achievable in the early stages of business, but prioritize your time and make strategic choices.

Be prepared for challenges and failures along the way, as they provide valuable learning opportunities.

Protect your brand and business from AI impersonation by advocating for stricter regulations and staying vigilant.

Find motivation in the impact you have on others and the positive changes you can create in their lives.

Episode Keywords

online business, strategy, niching down, ideal client, passive income, audience growth, YouTube, LinkedIn, marketing, secondary messaging, authenticity, work-life balance, AI impersonation, drive

Get Ready on Friday 9th August to tune into this brand new podcast From Overlooked to Fully Booked ® Podcast with Niki Hutchison!

I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective.

Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing.

We dive into how she's challenging industry expectations, building genuine connections through comments (not just posts!), and why she believes your wardrobe can be a tool for empowerment rather than something used against you.

Whether you're struggling with content creation confidence or wondering how to protect your business from social media volatility (Samantha's Instagram account disappeared overnight!), this episode is packed with practical advice you can implement today.

This is one of those conversations that feels like getting marketing wisdom and a confidence boost all at once. I think you're going to love it!

Make sure you follow Samantha on LinkedIn here: www.linkedin.com/in/samantha-harman-style-editor/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth.

I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting.

As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals.

Grab your free trial of Adobe Express Premium HERE - and there's a brilliant offer for teams using Express right now, just £49 per year per person (minimum 2), which is a lot better than another graphic design tool you may have heard of ;).

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode Takeaways

• Growth is intrinsically linked to goal setting.
• SMART goals provide a structured approach to tracking progress.
• Big picture thinking helps in setting meaningful goals.
• Breaking down goals into smaller tasks is essential for progress.
• Procrastination can undermine self-confidence and productivity.
• Having a clear purpose keeps you motivated during challenges.
• Creating a routine can significantly enhance productivity.
• Using tools can help streamline business processes and save time.
• Client success stories illustrate the effectiveness of structured goal setting.
• Community support and accountability are crucial for achieving business goals.

In today's episode, which is brought to you in partnership with Adobe Express, I give you some easy to implement tips that will show you how to streamline your marketing so that you can spend less time, yet make more sales.

I discuss why consistency is so important as well as how to effectively engage with your audience through social media. I cover how to audit your online presence, create a baseline of content, and leverage my favourite tool, Adobe Express, for efficient content creation. Listen in for these and more simple tips to help you market your business in ways that will create impact in 2025.

Adventures in Marketing

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out of the door. Head over to adventuresinmarketing.uk to snap up one of the final remaining tickets.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales.

Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday.

If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/

You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/booked

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

takeaways

• Sales should be prioritised as a core function of any business.
• Effective messaging is key to attracting the right clients.
• Follow-up is a powerful and essential tool for increasing sales.
• In-person interactions are becoming more valuable in sales.
• A strong sales strategy involves engaging leads consistently.

Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here.

During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®.

I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today.

Every single episode will provide you with key actionable takeaways. I’ve selected topics for my solo shows that are absolutely focused and crafted to provide what I know you need to be able to get the sales you want.

Each guest has been chosen because I’ve seen concrete evidence that they have absolute gold to share.

Each series has been themed around the key topics you need to get your head around and take action on, to make significant progress in today’s online business world.

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode I talk about the brand wheel.

Loved this Podcast? What to do next:

Download my free Guide To Becoming Fully Booked HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• Having strong foundations in branding and marketing is essential for business success.
• A brand is the perception of a company in people's minds, while branding is the process of bringing the brand to life.
• Creating a brand wheel will help you define you brand values, benefits, substantiation (reasons to believe), personality, communication proposition, and brand essence.
• Consistency in brand messaging and visual representation is key to attracting and retaining customers.
• Paying attention to customer feedback and conducting research will provide valuable insights that you can then use to develop a strong brand message.

Episode Keywords

entrepreneurship, branding, marketing, brand strategy, brand values, brand messaging, brand identity, content marketing for small business, branding for entrepreneurs, How to amplify your brand, From overlooked to fully booked, Importance of branding for small business

Email marketing is absolutely one of my favourite strategies, because of the results it achieves. Which is why I'm so excited to share part 2 of this special series with you!

After sharing my first five list-building strategies last week, I'm diving into five more effective approaches that leverage relationships and existing content to help you reach your first (or next) 1,000 subscribers without spending a penny on ads.

In this episode, I'm showing you exactly how to use strategic content partnerships, high-converting content upgrades, template libraries, curated newsletters and comprehensive checklists to build your email list effectively. These approaches are perfect for busy business owners because they require less ongoing content creation while delivering exceptional results.

The stats don't lie - email marketing delivers between £36-£45 for every pound spent. I'll show you exactly how to tap into this incredible ROI by building a resilient marketing asset that remains constant even as platforms come and go, algorithms change and ad costs rise.

I've packed this episode with practical, actionable strategies you can implement straight away to create a comprehensive system for consistent list growth. Ready to transform your email marketing?

Let's dive in!

Need help with your marketing? Try these resources

• Marketing Mondays: nikihutchison.com/mondays
• Fully Booked Quiz: nikihutchison.com/quiz

Make sure, if you haven't already, that you also check out Part 1 of this 2 part series from last week where I shared another five powerful strategies to grow your email list organically!

Which strategy will YOU implement first? Let me know on social @nikihutchison or join me at Marketing Mondays for personalised guidance.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees.

She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.

She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt.

Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2024, 2023 and 2022. 

She was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

_________________________________________________________

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode of From Overlooked to Fully Booked, I tackle a common challenge faced by service-based business owners: the gap between understanding what needs to be done and consistently taking action to get it done. I share five proven strategies that have not only moved things forward in my own business but have also helped countless clients move from being overlooked to becoming fully booked.

I deliver practical, actionable steps that you can implement immediately. From defining crystal-clear business objectives to creating a solid sales plan and implementing a baseline visibility strategy, each approach is designed for busy entrepreneurs who want real results.

I also announce an exciting three-day challenge where you can put these strategies into practice alongside me, taking just 10 minutes each day. Whether your 2025 business goals are already slipping or you're looking to amplify your current success, this episode provides the framework you need to create meaningful momentum in your business.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space.

Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company.

Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities.

We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day.

We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur.

Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you.

Want to find out more about Lucy, Digital Women and Social Day?

Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE.

Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can also find out more information about me HERE.

Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.

In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career.

We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what a powerful tool a press pack is.

It's a fantastic conversation with Zara who, amongst her other achievements, has also been a finalist for the Women of the Future Award and the United Nations Woman Awards.

You can find out more about Zara Janjua on her website.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• How to create a powerful personal brand
• What growing a personal brand on LinkedIn really involves
• How to create your own opportunities
• Getting noticed by bigger clients
• How to keep growing, even during lean months
• Building giving back into your business

Episode Keywords

personal brand, giving back, live broadcasting, social media consistency, business tips

On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance.

During the episode I shared a case study of one of my clients Julie Cluley who went from 'hating' marketing (her words!) to becoming expert in her own marketing which is always a joy to see. You can find out more about Julie's brilliant business HERE

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Align your business goals with your marketing strategy.
• Marketing without a plan can waste time and resources.
• Understanding your audience is key to effective marketing.
• You don't need to be on every social media platform.
• Gather insights to improve your marketing efforts.
• Evaluate your current marketing performance regularly.
• Create a marketing plan that suits your lifestyle.
• Use analytics tools to track your marketing success.
• Engage with your audience to understand their needs.
• Consistency in marketing leads to better results.

Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode.

Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think about the last time you hired someone - did you go with the faceless company or the person who felt familiar, whose content resonated with you? For most of us, we choose people we already feel we know and trust.

The good news? You don't need a massive budget or team to create your personal brand. I'll walk you through how to lay authentic foundations, develop a clear brand message, create consistent content that truly resonates, build strategic relationships, and leverage multimedia storytelling.

I even share my own journey, including how I didn't have the confidence to launch a marketing company at first despite my qualifications, and how I worked through that to create the brand you see today. Because building a personal brand takes courage, and wherever you are in your journey, you're in exactly the right place to start.

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Which of the five personal branding strategies will YOU implement first? Let me know on social @nikihutchison or join me at Marketing Mondays for personalised guidance.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places.

I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns.

You can join my upcoming from overlooked to fully booked challenge by signing up here: www.nikihutchison.com/booked

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Takeaways

• Telling your story consistently is vital for engagement.
• Combining traditional and digital marketing can accelerate growth.
• Customer retention strategies are essential for long-term success.
• Creating a comprehensive marketing plan is crucial for business growth.
• Effective messaging should resonate emotionally with your audience.
• Understanding your ideal customer is key to successful marketing.
• Personal outreach can significantly enhance your marketing efforts.
• Utilising various key marketing channels will maximise your reach.
• Engaging with your audience through polls can generate excitement.
• Investing in your brand's story can reduce the need for paid advertising.

Have you asked yourself these three key questions yet? If not, there's still time.

Today's episode is all about strategy and I'm helping you understand the questions to need to ask so that you can get clarity before diving into 2025. Doing this will give you the best chance of becoming fully booked this year. Let me know how you get on!

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

I had such a brilliant chat with Kirsty Hulse on the podcast this week! If you're looking for practical ways to build your confidence as a business owner, this episode is gold.

Kirsty shared how she accidentally became an entrepreneur (winning Virgin Atlantic as her first client!) and how she's built her confidence through small daily habits rather than grand gestures.

What I love most about our conversation is how refreshingly honest Kirsty is about the realities of running a business. She introduced me to her 'Wince and Send' method (which we adapted live on the episode) and we had a proper laugh about the challenges of event planning and social media content creation.

Whether you're struggling with imposter syndrome, trying to market yourself authentically, or just need a confidence boost, this episode will give you practical tools you can implement today. .

This is one of those conversations that feels like sitting down with a friend who just happens to be brilliant at business. I think you're going to love it, definitely let me know.

For more on Confidence Live check out Kirsty's upcoming event: www.confidencelive.com and you can follow her on LinkedIn here: www.linkedin.com/in/kirsty-hulse/

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

📧 Want to know which digital marketing asset I'd save if I could only have one? My email list! In this episode, I'm sharing five proven strategies to find your first, or next, 1,000 subscribers without spending a penny on ads.

You'll discover how email marketing delivers an astonishing £42 return for every £1 spent, and how to create lead magnets that actually convert in 2025.

What You'll Learn:

• Why lead magnets need to solve ONE specific problem precisely
• How email mini-courses achieve 50-60% open rates (vs. industry average of 15-25%)
• The landing page elements that consistently outperform all others
• Using "comment-to-subscribe" to convert warm leads from Social Media
• Why interactive worksheets generate DOUBLE the conversions of passive content

Remember, the journey to your first/next 1000 subscribers isn't about trying everything at once, it's about choosing strategies that align with YOUR strengths and implementing them consistently.

Resources Mentioned:

• GT Metrics page speed checker: gtmetrics.com
• "25 Ways to Grow Your Audience Without Paying for Ads" lead magnet (newly updated for 2025)
• Marketing Mondays: nikihutchison.com/mondays
• Fully Booked Quiz: nikihutchison.com/quiz

Don't miss Part 2 next week where I'll share five MORE powerful strategies to grow your email list organically!

Which strategy will YOU implement first? Let me know on social @nikihutchison or join me at Marketing Mondays for personalised guidance.

Listen to From Overlooked to Fully Booked wherever you get your podcasts or at nikihutchison.com/podcast

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.

We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.

You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked

If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Tailored pitches are more impactful than generic press releases.
• Should winning awards be leveraged for PR opportunities?
• Best-selling status can be misleading; focus on genuine recommendations.
• Writing a book can significantly enhance your business visibility.
• Elevating underrepresented voices is crucial in the business community.
• Pricing strategies for newsletters can greatly affect subscriber retention.
• Visibility and connection are key to growing your brand.

In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself permission to change and innovate in both your business and life.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Takeaways

• Innovation is not limited to technology and can take many forms in business.
• Stay hungry for new opportunities and constantly seek ways to innovate.
• Revisit your brand differentiation and conduct market research to identify gaps and opportunities.
• Invest time in developing new services and revenue streams to solve business challenges.
• Effective marketing is crucial for the success of new offerings.
• Give yourself permission to change and innovate in both your business and life.

Keywords

• innovation, business, creativity, brand, marketing, market research, revenue streams

In today's episode I welcome back Andrew and Pete to discuss how they've grown their marketing conference ATOMICON from an initial goal of 80 attendees to a fully booked conference in 2025, made up of 1500 tickets sold.

During this episode you're going to want to keep a notebook handy as they drop some absolutely golden advice, including multiple actionable tips that you can start using today to sell more in your business. There are some incredible reminders in here too, for those of you more established in business.

Find out more about Andrew and Pete and ATOMICON HERE

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode, I share my insights from having hosted lots of free challenges to help boost followers and sell my signature products. I detail the preparation, marketing strategies, and the importance of organic marketing. I discuss why you need to be thorough with your planning, understand your audience needs and leverage community support help to create a successful challenge.

During this podcast I discuss Lisa Johnson's Race to Recurring Revenue Challenge which I will be taking part in later this month and which YOU can join too, for free, HERE.

Recurring revenue is life changing, because the more you have, the less you need to worry and the more you can invest in growing your business and creating freedom in your life. Make sure you come and discover how Lisa has gone from £30k in debt to £20m in sales in seven years.

Here's that link again.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

• Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Ready to Transform Your Launch Game?

Ever wondered what REALLY happens behind a successful product launch? Dive into this episode where I pull back the curtain on the real-world challenges and victories of launching - sharing honest insights and key learnings from my own latest launch.

You'll discover:

• The "Early Bird" strategy that can make or break your sales
• Why flexibility isn't just relevant to yoga (and how it saved my launch)
• The secret sauce that turns casual browsers into eager buyers

An unmissable event!

In this episode I share how you can join Lisa Johnson's game-changing "Race to Recurring Revenue Challenge", including exclusive access to my private WhatsApp group throughout the challenge - it all starts on Monday 24th February. Sign up HERE

Lisa's story will blow your mind: from £30k in debt to building a £20M empire in just seven years.

Why should you care about recurring revenue?

Picture this: predictable income flowing in while you sleep, the freedom to scale without stressing, and the ability to build the life you've been dreaming of.

Want to stop the feast or famine months in your business? This is your first step to real, recurring revenue.

Here's that link again.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this action packed episode of 'From Overlooked to Fully Booked', I tackle the frustrating "implementation gap", which is the chasm between marketing knowledge and action.

I reveal why successful business owners aren't necessarily marketing geniuses, but consistent implementers who take action even when they don't feel like it. I share many of the key and practical strategies that I use in my business like "No Call Tuesdays" and discuss my BRIGHT Framework®, a systematic approach to marketing that drives consistent sales results.

This episode is a great reminder that marketing action, not just knowledge, creates business transformation.

During this episode I mention Adobe Express as a brilliant tool to help create your brand toolkit.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing implementation spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening.

As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more.

I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• Being relevant to your ideal customers is crucial for business success.
• Market research and active listening are essential for understanding your customers' wants and needs.
• Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.
• Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.
• Creating a UBP and staying relevant to your target audience can turn them into loyal fans.

Episode Keywords

relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans

On today's episode I am in conversation with videographer and founder of CreativeAF Adam Faulkner who shares his journey of building a personal brand and business creating turbo-charged campaigns for brands whilst staying at home during the COVID-19 pandemic lockdowns and how he has harnessed the power of LinkedIn to drive his success.

We focus on how he uses authenticity in personal branding, the power of video in building trust, storytelling, the creative process behind content creation, his creative approaches to content creation, the psychological effects of social media engagement, the different levels of video and how everyone has the capability to create video content with their phones.

You can find Adam over on LinkedIn HERE

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to the Planuary spreadsheet I talk about in today's episode. It's exactly what I'm using to set up my best year yet!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode, I tackle one of the most frustrating challenges I hear from smart, hardworking business owners - they're consistently creating content, showing up on all the right platforms, but their phone isn't pinging with enquiries and their inbox remains stubbornly empty!

I'm sharing my step-by-step framework that bridges the critical gap between content that merely gets engagement and content that actively generates qualified leads. This isn't about creating more content; it's about creating strategic content with intention.

To help you turn passive scrollers into enthusiastic prospects, I'm walking you through understanding your client's journey, developing content pillars that align with your services, creating lead magnets that actually convert and implementing distribution strategies that maximise your reach.

And the best part is that you can start implementing this framework straight away, regardless of how busy your schedule is. If you're tired of putting in tremendous effort without seeing results, this episode gives you a roadmap to turn your content into a consistent lead generation machine.

In today's episode I mention a high converting Reel created by one of my Fully Booked Bootcampers Gill which generated 900 email sign-ups. Check it out HERE.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing implementation spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me. Stop hiding from your marketing and let's start doing it instead!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.

We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners.

You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• The name of a business can create both opportunities and challenges.
• Starting a business often stems from a desire to express creativity.
• Self-promotion is essential for success in any field.
• Small events can have a significant impact on community engagement.
• Diverse revenue streams are crucial for business sustainability.
• Warm outreach is more effective than cold pitching.
• Pricing transparency can facilitate better negotiations.
• Creative marketing can be achieved on a budget.
• Building relationships is key to gaining new clients.
• Self-promotion should be a continuous effort, not just a one-time activity.

I generated hundreds of qualified leads last year without spending a penny on advertising. In this value-packed episode, I'm pulling back the curtain on five powerful lead generation strategies that cost nothing but deliver serious results.

After nearly 30 years in marketing, I've discovered that the most effective lead generation rarely requires a big budget—just creativity, consistency, and genuine value. These aren't theoretical ideas; they're battle-tested approaches I've used to grow my own business and help countless clients become fully booked.

I dive into my exact framework for creating interactive workshops that build community, designing strategic quizzes that provide immediate insights, running high-converting challenges and masterclasses, leveraging live events for meaningful connections, and using industry awards to create instant credibility. Plus, I share the bonus content repurposing strategy I'm implementing this year to maximize impact.

Listen now and discover which strategy could transform your business in the next 30 days. These approaches have helped my clients generate thousands in new sales—and they can do the same for you!

What You'll Learn

How interactive workshops build community and position you as an authority

Why strategic quizzes create immediate value while gathering crucial audience insights

The structure of high-converting challenges and masterclasses for rapid audience growth

Leveraging live events to form meaningful connections with potential clients

Using industry awards to build credibility and reduce perceived risk

BONUS: Strategic content repurposing to maximize reach and impact

Keywords: lead generation, zero-cost marketing, marketing strategy, interactive workshops, strategic quizzes, free challenges, live events, industry awards, content repurposing, business growth, service-based business, entrepreneur marketing

An unmissable event!

In this episode I share how you can join Lisa Johnson's game-changing "Race to Recurring Revenue Challenge", including Monday's wrap-up Masterclass and access to my private WhatsApp group throughout. Sign up HERE.

Lisa's story will blow your mind: from £30k in debt to building a £20M empire in just seven years.

Why should you care about recurring revenue?

Picture this: predictable income flowing in while you sleep, the freedom to scale without stressing, and the ability to build the life you've been dreaming of.

Want to stop the feast or famine months in your business? This is your first step to real, recurring revenue.

Here's that link again.

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to my comprehensive marketing spreadsheet. It's exactly what I'm using to map out my best year yet, and I'd love for you to complete it alongside me.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency

In today's episode I share my concept of Planuary and go into great detail about some of the things that I have been doing so far this month to make sure that success is inevitable in 2025.

During this episode I mention Thrivecart which powers our sales and you can check it out HERE.

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to the Planuary spreadsheet I talk about in today's episode. It's exactly what I'm using to set up my best year yet!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!