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Explore every episode of Freelance Business Unlocked

Dive into the complete episode list for Freelance Business Unlocked. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 57

Pub. DateTitleDuration
23 Jan 2024#15: O javnom nastupu, mišljenjima drugih i samopouzdanju – Pinija Poljaković00:55:13

Napomena: ovo je (zasad) posljednja epizoda ovog podcasta na hrvatskom jeziku. Uskoro ćemo imati priliku slušati goste iz raznih dijelova svijeta na engleskom jeziku! :)

________________________________________

Pinija Poljaković, sociologinja, novinarka, trenerica javnog nastupa, moderatorica, poduzetnica i još mnogo toga, u današnjoj epizodi s nama dijeli tehnike za uvježbavanje javnog nastupa, psihologiju koja stoji iza svega toga, ali i svoje priče o poduzetničkom putu na koji se nedavno odvažila.


Razgovor s Pinijom ohrabrio je mene, a sigurna sam da će i vas. :)

U ovoj epizodi posebno bi vam se moglo svidjeti sljedeće:

  • Kako obuzdati tremu prije javnog nastupa;
  • Što kad se u publici nalaze naizgled nezainteresirane osobe;
  • Što nam je svima zajedničko kad je u pitanju javni nastup;
  • Kako vježbati zahvalnost kad prolazimo kroz teške trenutke u poduzetništvu.

Piniju možete pronaći ovdje:


________________________________________


  • Povezati se možemo na LinkedInu:

⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

03 Jan 2024#12: Kako otkriti svoju supermoć00:07:36

Ova kratka epizoda posvećena je svemu onome što nas ističe od drugih, a kad to otkrijemo i kad na tome radimo, rezultati su sljedeći:


  1. Ističemo se na tržištu i lakše dolazimo do klijenata;
  2. Lakše zadržavamo klijente jer nudimo nešto što drugi ne nude;
  3. Možemo naplaćivati više upravo zato što se ističemo i nudimo veću vrijednost;
  4. Više uživamo u tome što radimo jer nam to dolazi prirodno.


  • Povezati se možemo na LinkedInu:

⁠https://www.linkedin.com/in/anjalordanic/⁠


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

19 Dec 2023#10: Razine poslovnih ulaganja00:13:11

Na razne načine možemo uložiti u sebe i svoj posao, ali je potrebno vrijeme kako bismo shvatili na koji način najbolje učimo i primjenjujemo naučeno (ključ je u primjeni!).


Danas s vama dijelim sedam razina poslovnih ulaganja:

1. Grupe na Facebooku i specijalizirani forumi

2. Besplatni webinari

3. Knjige i e-knjige

4. Online tečajevi

5. Program mentorstva

6. Konferencije

7. Mastermind grupe


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

14 Nov 2023#5: Mali biznis = velika stvar00:17:05

U ovoj epizodi analiziramo knjigu „Company of One“ čiji je autor Paul Jarvis.

Knjiga me se toliko dojmila da sam jednu cijelu epizodu odlučila posvetiti baš njoj :)


Što ne smijemo zaboraviti:

  • Mali biznis propituje rast. Veće ne mora uvijek značiti i bolje.
  • Važno je usredotočiti se na određenu nišu, odnosno specijalizirati se kako bismo mogli služiti određenoj skupini klijenata.
  • Na početku smo najfleksibilniji nego što ćemo ikad više biti.
  • Ideja sama po sebi ništa ne znači ako je ne provedemo kako treba.


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

12 Mar 2024#22: All You Need to Know About Pricing Your Services – Susie Jackson00:49:09

Susie is one of those guests who was on my list way before I even started this podcast, and I'm so happy to share this episode with all of you!


In this conversation, she shares her expertise on organizing business finances and optimizing pricing strategies.

She discusses the motivation behind her work and the importance of practical strategies for managing money.

Additionally, Susie offers insights on creating a sustainable business and navigating changes and transitions in the freelance world.


Takeaways:

  • Separate business and personal finances to gain a clear understanding of your financial situation.
  • Charge the right amount for your services based on your costs, capacity, and financial needs.
  • Regularly review and adjust your rates to account for inflation, changing circumstances, and increased skills.
  • Focus on building human connections with clients to understand their needs and negotiate pricing effectively.


Here's where you can connect with Susie:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

09 Jan 2024#13: Temelji uspješnog biznisa00:09:39

U građevini, bez temelja nema ni nadogradnje, a isto vrijedi i za biznise koje stvaramo. :)

U ovoj epizodi govorim o nekoliko osnovnih stvari koje je potrebno uspostaviti kako bismo uspješno poslovali.

Ukratko, potrebno je:

  1. Pronaći svoju nišu
  2. Napraviti dobar portfelj/CV
  3. Biti aktivan u marketinškim aktivnostima
  4. Postaviti granice
  5. Naučiti pregovarati
  6. Stvarati kvalitetne odnose
  7. Kontinuirano učiti

  • Povezati se možemo na LinkedInu:
⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠
  • Rad ovog podcasta možete podržati ovdje:
https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠

Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

07 Nov 2023#4: 15 ideja kako doći do klijenata00:19:27

„Kako doći do klijenata? Ne znam odakle krenuti.„U ovoj epizodi dijelim 15 svojih i tuđih ideja i neka vam ovaj popis posluži kao inspiracija kad „zapnete" i kad pomislite da ste iscrpili sve moguće opcije.

Jedna mi je prijateljica nedavno rekla: „Zašto bih to slala nekom drugom kad mogu tebi?“

Neka to bude mantra ove epizode; svi želimo više takvih klijenata :)


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

03 Nov 2023#3: Insajderske informacije organizatorice konferencije – Ana Treger00:38:31

U prvom intervjuu ovog podcasta imamo pravu poslasticu!


Ana Treger, prevoditeljica i sudska tumačica za engleski, francuski i ruski, a koja je odnedavno i organizatorica konferencije za prevoditelje Adriatic Translation Conference, govori nam o svojim iskustvima prije i tijekom konferencije.

Saznat ćemo koliko je to zahtjevan pothvat, što bi promijenila i što ju je oduševilo.



  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

19 Mar 2024#23: Consistency & Authenticity in Content Creation – Kelsey Frick00:49:58

Kelsey Frick is one of those people who simply stand out on social media (in a good way!).

I started following Kelsey quite a while ago and I just knew she'd make a great guest and provide valuable content for my audience, so here you go! :)


In this conversation, she shares insights and tips for freelancers on balancing personality and expertise in their content, changing attitudes on LinkedIn, leveraging inbound marketing and referrals, overcoming the fear of posting, creating effective posts, community-building, and much more.


Takeaways:

  • Leverage inbound marketing and referrals to build a sustainable freelance business.
  • Overcome the fear of posting by realizing the value of your unique perspective and voice.
  • Experiment with different types of posts to find what works best for you and your audience.
  • Consider creating and scaling up with passive income streams to diversify your revenue.


Here's where you can connect with Kelsey and check out her offerings:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

05 Mar 2024#21: How to "Fire" Clients and Find the Right Anchor Clients – Melanie Padgett Powers00:52:26

I'm sooo excited about this one!


Melanie Padgett Powers, a freelance writer, editor, and podcaster based in Washington, D.C., talks about work-life clarity, structuring work days, firing clients, anchor clients, marketing, time tracking, pricing strategies, and solo business retreats.

As you can see, we covered a lot of topics and I hope you'll find our conversation helpful!

Takeaways:

  • Consider your clients' preferences and needs when determining your content strategy.
  • Avoid working for free as much as possible, but consider pro bono work for causes you believe in.
  • Contentment in your business can come from focusing on the work you enjoy and not feeling pressured to scale up.


Here's where you can connect with Melanie:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

23 Apr 2024#28: How I Went About My Podcast Rebrand00:09:38

Well, hello, and welcome to my first solo episode in English!


I wanted to share my experience with the podcast rebrand (or ~makeover~), how it came about, and what I've learned along the way.


I hope you'll enjoy the episode, and feel free to message me on LinkedIn if you have any thoughts or questions!


Takeaways:


  • It's okay to change your mind.
  • It's okay to broaden your scope (instead of narrowing it).
  • Find a way to make any shift work in your favor (i.e., celebrate it!).

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

07 May 2024#30: Transform Your Business With an Accountability Buddy – Chiara Vecchi00:49:54

Chiara Vecchi is not only a translator and a budding copywriter, she is also my accountability buddy and one of the best people I know :)


I really wanted to share our journey of becoming and staying accountability buddies, as well as the benefits of having a supportive partnership in business.


In this conversation, we share how our accountability relationship started and evolved over time, and the positive impact it has had on our businesses. We also discuss the qualities of a good accountability buddy and the importance of trust, support, and collaboration.


Chiara shares her experience with previous accountability buddies and the challenges they faced.


We also provide practical tips for finding and maintaining a successful accountability partnership.


Takeaways:

  • Having an accountability buddy can provide a different perspective and valuable insights in terms of business.
  • A good accountability buddy is someone who is supportive, trustworthy, and not jealous or envious.
  • Sharing updates and goals regularly with an accountability buddy can help maintain motivation and focus.
  • It's important to set realistic and achievable goals and break them down into smaller tasks.
  • Viewing colleagues as sources of inspiration rather than competitors can foster a positive and collaborative mindset.

Here's where you can connect with Chiara:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

21 Nov 2023#6: Što možemo naučiti od Vuka s Wall Streeta?00:15:40

Stiže izvješće s posljednje ovogodišnje konferencije održane 17. 11. 2023. u kojoj je glavnu ulogu igrao Jordan Belfort, Vuk s Wall Streeta (see what I did there?).

Konferenciju su organizirali Saša Tenodi, Vedran Sorić i Ognjen Bagatin.


Belfort se osvrnuo na razne teme; od svog životnog puta, grešaka, prodaje, marketinga do financija.


Što ne smijemo zaboraviti:


1. Uspjeh počinje iznutra.

2. Osobe koje su preopterećene ne poduzimaju akciju.

3. Potrebno je pogriješiti brzo, elegantno i jeftino.


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

26 Dec 2023#11: Lansiraj taj projekt!00:12:20

Ako ste tražili znak da je vrijeme da lansirate neki svoj projekt, evo ga. :)

U ovoj epizodi obrađujem temu lansiranja nečeg novog, o odgađanju i o uobičajenim mislima koje nam se motaju po glavi.


Što je potrebno:

  • Donijeti odluku
  • Napraviti plan
  • Biti realan (s ulaganjima i očekivanjima!)
  • Tražiti podršku drugih


Govorim i o vlastitom iskustvu lansiranja ovog podcasta; što me kočilo i o čemu sam promišljala, ali što me nije spriječilo da se konačno odvažim.


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

26 Mar 2024#24: Marketing for Introverts & Redefining Professionalism – Andie Ho00:36:16

Andie's laid-back but responsible outlook on freelancing is refreshing, so I suggest you listen to this episode if you want to find out how she does it.

Also, you can try out new things EVEN if you might be an introvert.


One of my favorite bits from the episode is when Andie shared a story with a cartoon dinosaur... #professionalism


Takeaways:

  • Effective communication and follow-up are essential in working with clients, and it's important to remember that project managers are often busy and delays are not personal.
  • Nudging dormant clients can be a successful strategy for generating more business.
  • Organization is key in managing multiple projects and deadlines, and tools like Excel can be effective for keeping track of contacts and projects.
  • Having a mix of direct clients and agency clients can offer a variety of work and income sources.


Here's where you can connect with Andie and check out her offerings:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

09 Apr 2024#26: The Importance of Mentors and Community – Mireya Pérez00:43:02

Mireya is one of those people I could talk to and listen to all day.

She shares a couple of her childhood stories, and why the connection with the community is so important to her.


One of my favorite bits is when we talked about the importance of mentors. The mentors we choose do not need to know about it, but they can still make a significant impact on our personal and professional lives.


Takeaways:

  • Mentors, especially women mentors, play a crucial role in guiding and supporting us along our path.
  • Overcoming self-doubt and imposter syndrome is essential to finding confidence and sharing our voice.
  • Sharing our stories and knowledge can create communities and support language access in various fields, such as education.


Here's where you can connect with Mireya:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

21 May 2024#32: Storytelling as a Content Creation Pillar – Arrey Bate01:02:26

Arrey Bate is one of my new business friends and after hearing about his story and his accomplishments on the Cameroonian market, I had to invite him to the podcast!

Arrey helps business owners get clients through social media marketing. He primarily works with businesses in the education industry. We talk about outsourcing tasks that we're not that good at or that are not key to your business. Also, he has a membership and his members find it so helpful that ALL of the founding ones are still in there, which I thought was remarkable.

However, the most important part of the conversation has to do with storytelling; Arrey thinks about his content creation process through the lens of storytelling and sharing his own experiences, thus connecting even more with his audience.

Takeaways:

  • Service-based businesses have a higher chance of success online due to higher profit margins and lower investment requirements.
  • Outsource tasks that you're not good at or that are not key to your business.
  • Replicate the things that work.
  • Storytelling is a powerful tool in content creation and building a community.


Here's where you can connect with Arrey:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

28 May 2024#33: How to ACTUALLY Make Workcations Work for You – Agostina Babbo00:50:40

Agostina Babbo is not only an English- and Italian-into-Spanish translator, a product localization specialist, and a handball and team sports expert, she is also one of my dear friends and colleagues!

I've had the opportunity to attend her presentation about workcations and thought it might be a good idea to share it with the world!

Agostina shares her experience with workcations, explains how she structures her day when traveling for work, and why she feels more productive in a new environment. Of course, there are two sides to every coin, so workcations can be both challenging and extremely beneficial for freelancers.

Takeaways:

  • Being flexible with your schedule during workcations is important
  • Workcations can increase productivity due to fewer distractions
  • Maintaining good communication with clients is crucial during workcations
  • Proper planning and preparation, such as checking Wi-Fi availability and having backup data plans, are essential for a successful workcation.
  • Freelancers with children can still enjoy workcations by creating a schedule that balances work and family time.


Here's where you can connect with Agostina:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

04 Jun 2024#34: Ins and Outs of Content Creation – Vasily Kichigin & Mila Kichigina00:56:51

Vasily and Mila are a married couple who run a marketing agency, and they started as freelancers on Fiverr (and they go more in depth in terms of their journey on Fiverr).

They now have a content creation team and work with various niches. Working together as a couple has its challenges, but they have found a good balance by being transparent and leveraging each other's strengths.

They emphasize the importance of video content, especially on YouTube and Instagram, and provide tips for getting started and growing on these platforms. They also prioritize quality over quantity and find inspiration from various sources. Vasily and Mila emphasize the importance of listening to feedback and creating a supportive and transparent environment for their remote design team.

They also discuss practical tips for offering (premium!) services on Fiverr, so if that's something that you might find interesting, tune into this week's episode!

Takeaways:

  • Working as a couple in a business requires transparency and finding a balance of strengths.
  • Prioritizing quality over quantity and finding inspiration from various sources is important for sustainable creativity. Listen to feedback and create a supportive and transparent environment for your team.
  • Find a balance in content creation and be consistent in a way that feels right for you.
  • Document your journey to showcase your unique story and attract more business opportunities.


Here's where you can connect with Vasily and Mila:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

11 Jun 2024#35: Why Visuals Matter: The Power of Business Portraits – Darko Mareš00:41:45

Darko Mareš is a portrait photographer based in Croatia and specializing in business portraits and headshots.

Darko started his photography business in 2016 after a career in IT; he saw an opportunity in the market for business portraits and recognized the importance of a strong visual representation, especially online.

The process of working with clients involves establishing a connection, understanding their story and target audience, planning the photoshoot, and selecting the final photographs. He emphasizes the importance of trust and comfort in capturing authentic and impactful portraits. He offers different packages based on the number of photographs, with a focus on providing value and flexibility.

Darko also highlights the significance of licensing and ensuring clients have the right to use the photographs in various contexts. He believes that soft skills, such as communication and building relationships, are essential for portrait photographers. Darko advises photographers to enjoy what they do and be aware that running a business involves various tasks beyond the creative aspect.

Takeaways:

  • Business portraits and headshots are in demand, especially for online representation.
  • Establishing trust and comfort with clients is crucial for capturing authentic portraits.
  • Offering flexible packages based on the number of photographs provides value to clients.
  • Understanding licensing rights and usage is important for both photographers and clients.
  • Soft skills, such as communication and building relationships, are essential for portrait photographers.


Here's where you can connect with Darko:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

18 Jun 2024#36: Fostering Meaningful Online Connections With Students – Edita Bandur00:48:35

Edita Bandur is an English language teacher from Croatia specializing in business English and entrepreneurship.

Edita notes that teaching business English was not as dry as she initially thought, as it involves interesting topics and multiculturalism. She helps her students with negotiation skills, international networking, and public speaking. She has noticed that many of her students have a drive to do something on their own and struggle with self-doubt and time management. She provides a safe space for them to verbalize their ideas and offers guidance and motivation.

In this conversation, Edita discusses her role as a language coach and the importance of networking in business. She emphasizes the value of creating a safe space for students to practice and improve their language skills. Edita also shares her experience with online networking and offers tips for building meaningful connections.

Takeaways:

  • Coaching and guidance are important for language learners to overcome self-doubt and achieve their goals.
  • Language learning is most effective when practiced in real-life contexts. Creating a safe space for language practice is essential for students to gain confidence and improve their skills.
  • Networking is crucial for business success and can provide motivation, visibility, and new ideas.
  • Online networking requires authenticity, curiosity, and meaningful questions to build meaningful relationships.


Here's where you can connect with Edita:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

25 Jun 2024#37: Why Introspection is Crucial to Becoming Better (Business) People – Eva Feldman01:02:11

Eva Feldman, a psychologist from Croatia, talks about tackling difficult topics online, how to put ourselves out there and let our voices be heard, and how to deal with the ever-present impostor syndrome. She explains all of these notions so eloquently, with an emphasis on the constant inner work that is needed in order to show up (in person or online) as authentically as possible.

Eva also reflects on the balance between business and personal life, but not in the way you might think. The conversation delves into the importance of authenticity and connection in business and personal relationships, as well as the challenges of navigating the world of social media.

Eva shares insights on building a business based on values, and she also discusses the significance of unconditional positive regard and curiosity in accepting others, which I was particularly fascinated by.

Takeaways:

  • Authenticity and connection are essential in building a business based on values and attracting ideal clients.
  • Unconditional positive regard and curiosity are key to accepting others and approaching difficult topics with empathy and understanding.
  • Authenticity on social media is complex, and it's important to recognize the challenges of presenting oneself truthfully in a digital space.


Here's where you can connect with Eva:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

02 Jul 2024#38: Creativity as a Survival Skill – Filipe Alverca00:45:38

In this episode, Filipe Alverca, a Brazilian Portuguese translator, reviewer, and transcreator, digs deep into the topic of creativity.

After hearing his presentation at this year's BP Conference (a translation-focused event), I knew I had to invite him to the podcast!

Filipe shares practical tips for nurturing creativity, such as changing environments, engaging in physical activity, and writing without restrictions. He also talks about how creativity can be applied in various industries, the importance of consuming diverse content, and its role in problem-solving.

In this conversation, we both challenge the notion that creativity is limited to artistic pursuits and emphasize the need for creativity in the future job market. The most important thing is to be open-minded and embrace creativity as a skill for survival in the labor market.

Takeaways:

  • Creativity is a skill that is essential for survival in the labor market (both now and in the future).
  • Consuming diverse content, such as books, music, and food, can enhance creativity.
  • Changing environments and engaging in physical activity can stimulate creativity.
  • Writing without restrictions can be a helpful exercise to nurture creativity.
  • Creativity is not limited to artistic pursuits and can be applied in various industries.


Here's where you can connect with Filipe:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

09 Jul 2024#39: Reshaping Our Relationship With Money & Investing – Anouk Knuffmann00:55:09

It is my pleasure to bring you the first episode dedicated entirely to money & investing!

Anouk Knuffmann, a female financial empowerment coach, shares her journey from freelancing to coaching and her mission to help women feel confident about building wealth and investing.

She discusses the importance of mindset, financial awareness, and the impact of unexpected events on personal finances (hint: maternity leave!). Anouk's coaching approach focuses on reshaping the relationship with money and creating awareness around the stories individuals tell themselves.

Anouk shares insights on financial management and investing as a freelancer as well as the benefits of passive investing.

I'm sure you'll enjoy this episode as much as I did because Anouk's style is very straightforward and approachable, and I like learning from people like her when it comes to sensitive and personal topics such as money and finance.

Takeaways:

  • Mindset is the foundation for financial success, especially for freelancers.
  • Freelancers should have separate business accounts, pay themselves a regular salary, and factor in holidays and leave.
  • Passive investing in exchange-traded funds is a successful and low-risk investment strategy.
  • Investing in personal development and finding passion in one's work is key to long-term success and fulfillment.


Here's where you can connect with Anouk:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

16 Jul 2024#40: A Masterclass on Personal Branding – Nela Dunato01:02:35

Nela Dunato is an artist, brand designer, teacher, writer, and speaker based in Croatia.

She describes what her process of working with clients looks like, and, in case you were wondering, the first step does NOT include talking about your favorite color or font.

Among other things, we talked about the importance of core values, how personal and professional values are intertwined, how we’re “trained out of being ourselves” after we’ve been immersed into a corporate environment, and how to best express ourselves online and make our personal brand come to light.

She encourages individuals to show their faces and share their stories to build trust and connection with their audience. Nela shares her own experience of merging her personal and professional online presence and the positive impact it had on her business.

Hearing Nela's story, how she looks at personal branding, and how she helps her clients find their voice was truly enjoyable, it felt like a little masterclass, and I hope you'll enjoy it, too!

Takeaways:

  • Direct communication with clients and understanding their needs and values is crucial in the design process.
  • Aligning personal and business values is crucial for building a strong brand.
  • Expressing oneself authentically online helps attract the right audience.
  • Merging personal and professional online presence can have a positive impact on your business.


Here's where you can connect with Nela:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

23 Jul 2024#41: How to Build a Simple AND Powerful Freelance Business – Jenni Gritters00:54:40

Jenni Gritters is a business strategist and coach for freelancers and solopreneurs based in Oregon, U.S.

We talk about various things, but we mostly focus on her coaching journey and what she has seen freelancers struggle with the most (spoiler: it’s the rollercoaster of project availability, imposter syndrome, and money patterns).

She encourages freelancers to regularly review their business and set a vision for the future. Jenni shares her strategies for building a sustainable freelance business.

Jenni is NOT focused on the everyday hustle and grind but rather on building a business that revolves around her lifestyle and priorities at every stage of her life, which is a recipe for a successful business AND a fulfilling life (which can and have to co-exist!).

As you’ll probably be able to tell, I've learned a lot and truly enjoyed my conversation with Jenni, and I hope you will, too!

Takeaways:

  • Intentional time management is crucial for freelancers to avoid burnout and maintain work-life balance.
  • Mindset work is essential for overcoming imposter syndrome and addressing money patterns.
  • Regularly reviewing and setting a vision for the business helps freelancers stay focused and make intentional decisions.
  • Authenticity and bravery are key in entrepreneurship, allowing for the creation of a business that aligns with personal values.
  • Trusting your own ideas and taking uncharted paths can lead to success and fulfillment in business and life.


Here's where you can connect with Jenni:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

30 Jul 2024#42: Marketing, but Make it Ethical – Jessica Lohmann00:52:21

Jessica Lohmann is the founder of Ethical Brand Marketing, a company that helps eco-friendly brands and creatives design their own ethical marketing strategies.

Ethical marketing is such a huge topic and is being discussed more widely, and Jessica has the answers.

She emphasizes the importance of balancing urgency and scarcity tactics in marketing and encourages conscious decision-making. She believes in creating sales pages that provide value and transparency without using manipulative tactics like false deadlines or excessive bonuses.

Jessica discusses how she discerns which brands are truly sustainable and ethical, as well as how she chooses her clients. She emphasizes the importance of transparency and proof in a brand's claims. (You're gonna love this part!)

Jessica is passionate about reducing over-consumerism and the harmful manipulation caused by marketing tactics.

Harmful manipulation is a term Jessica keeps coming back to because we also discuss the importance of balancing urgency and scarcity tactics in marketing.

Easier said than done, right?

So, let’s learn together how we can be better and more ethical marketers AND consumers.

Takeaways:

  • Ethical marketing strategies aim to reduce over-consumerism and the harmful manipulation caused by marketing tactics.
  • Niching down in the sustainability space is crucial for standing out and attracting the right clients.
  • Making sustainable products more affordable is a challenge, but consumers can be mindful of their purchases and prioritize quality over quantity.
  • Ethical marketing for freelancers involves understanding clients' problems and beliefs and creating offers that provide value and solve those problems.


Here's where you can connect with Jessica:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

06 Aug 2024#43: Navigating Year 1 of Self-Employment in the Copywriting Space – Luca Kozina00:49:01

Luca Kozina, a copywriting expert, shares her career journey and transition to self-employment.

She started her career in marketing, but writing has always been her No. 1 skill. So luckily, she discovered copywriting!

She emphasizes the need to elicit emotions and make copy interesting to persuade readers to take action. She also highlights the importance of understanding the client's tone of voice and getting regular feedback to improve the copy.

Interestingly, she notes that fast growth may not be ideal for beginner copywriters. She also mentions the value of testimonials in showcasing the quality of work, the role of AI in copywriting, and the creative process.

Luca also shares insights on writing in a non-native language and the differences between writing in English and Croatian.

I hope you'll learn something new from this episode, enjoy!

Takeaways:

  • Good copywriting elicits emotions and makes the copy interesting.
  • Regular feedback helps improve the quality of the copy.
  • Testimonials are important for building credibility and trust in copywriting.
  • AI can be a helpful tool in generating ideas and providing language assistance, but it should not replace the expertise and creativity of a human copywriter.
  • The creative process in copywriting can be chaotic, but it's important to embrace imperfection and focus on completing the copy.


Here's where you can connect with Luca:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

13 Aug 2024#44: Cash VS Cashflow and Why Business Owners Get It Wrong – Yinka Ewuola00:56:05

Yinka Ewuola, a multi-award-winning business owner, coach, speaker, and business and asset strategist, talks about the topics of money, mindset, finances, cash, and cashflow.

She shares her journey and how she became a business strategist helping women create wealth in their businesses and why she's decided to focus on women in particular.

Yinka says that we need to understand the relationship between hard work and finances and how cash flow is essential for business success, and she emphasizes the need to focus on what brings in cash and prioritize cash flow activities.

She emphasizes that content creation, networking, and other activities build a business but don't necessarily generate cash. Yinka also highlights the common limiting beliefs and struggles around money that women face due to societal conditioning. She shares her own journey of continuous improvement and the importance of radical honesty.

Takeaways:

  • Hard work and finances do not always correlate; cash flow is essential for business success.
  • Understanding what cash means in your business and focusing on cash flow activities are crucial.
  • Recognize the value of your offerings and prioritize activities that bring in cash.
  • Content creation, networking, and other activities build a business but don't necessarily generate cash.
  • Continuous improvement and radical honesty are essential for personal and financial growth.


Here's where you can connect with Yinka:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

20 Aug 2024#45: Why Good Copy Is Now More Important Than Ever – Joni Sweet00:47:29

Joni Sweet is a copywriter and a copywriting coach based in the U.S.

She works with some big-name clients, such as National Geographic and Time Magazine. However, Joni keeps it real and openly shares what she struggled with in the past and some of the challenges she’s experiencing now, 13 years into her career.

She discusses the challenges of copywriting, including finding creativity, pleasing clients, and adapting to different industries. Joni provides tips on how to hook readers and elicit emotions through relatable content. She also talks about the balance between work and travel, as well as her coaching services for beginner freelance writers.

Joni offers advice on getting clients and pitching to big publications and emphasizes the importance of approaching clients that scare you but also targeting clients who are more aligned with your current level of experience.

She talks about the value of experimentation and pushing yourself out of your comfort zone, both professionally and personally.

Takeaways:

  • To hook readers, it is important to create relatable content that addresses common problems or interests.
  • Balancing work and travel can be fulfilling but also requires intentionality and the ability to disconnect.
  • Coaching services can help beginner freelance writers navigate the challenges of getting clients and refining their business practices.
  • Pitching to big publications requires building a portfolio and developing compelling story ideas. Approach clients that scare you a little bit, but also target clients who are more aligned with your current level of experience.
  • Experimentation is key to personal and professional growth. Trying new things can be just as rewarding as succeeding.
  • AI can be a helpful tool for writers, but it's important to use it ethically and incorporate it into your work in an efficient way.


Here's where you can connect with Joni:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

27 Aug 2024#46: Embracing Career Pivots as Part of Life – Iesha Small00:53:50

In my opinion, career pivots are such a great topic, but they are not discussed enough in the freelance landscape. This is why I was thrilled to have discovered this week’s guest, Iesha Small, who specializes in career pivots and helps her clients overcome the hurdles they experience along the way. She went through the same thing herself (multiple times, may I add) and is well-equipped to change her clients' lives for the better.

Iesha shares her story of making a career pivot and starting her own business. She discusses the challenges she faced and the decisions she made along the way. She also talks about the types of clients she works with and the common characteristics she has observed in people who want to pivot.

She emphasizes the importance of values, taking small steps, and recognizing one's assets and career capital.

 

This is one of those episodes I might have to relisten multiple times! Hopefully, you’ll enjoy it as much as I did.

Takeaways:

  • Making a career pivot requires self-reflection and understanding one's values.
  • Taking small steps and experimenting can help clarify what one wants to do.
  • Recognizing and leveraging one's assets and career capital is crucial in a career pivot.
  • Cast a wider net when reaching out to people and focus on building your personal brand.
  • Understand the difference between an employee mindset and an entrepreneur mindset.


Here's where you can connect with Iesha:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

03 Sep 2024#47: Exploring Marketing Opportunities Your Way – Sarah Silva00:47:41

Sarah Silva, a freelance German-to-English chemical translator and a very proactive marketer, shares her journey of starting her own business and how she has been marketing herself for years in a way that feels authentic and makes her go out of her comfort zone as frequently as possible.

We discussed topics such as content creation, direct client outreach, the importance of follow-ups, and parenthood!

Sarah is focused on building real connections with people, which has brought her many clients over the years. She says that we need to stay curious, open to new opportunities, and explore as much as possible. There's room for every type of marketer; we just need to find strategies that suit us and our personalities.

Last but not least, we also discussed Sarah's experience writing her book, Your Ticket To Explore, and how she tackled such a huge project!

Takeaways:

  • Be proactive in marketing and take control of your business.
  • Balancing parenthood and entrepreneurship requires setting boundaries and being organized.
  • Direct response marketing can be effective in reaching potential clients.
  • Visibility is important for business success.
  • Start with small steps to overcome imposter syndrome and gradually increase your comfort zone.
  • Engage in daily marketing activities to build momentum and have a greater impact.


Here's where you can connect with Sarah:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

10 Sep 2024#48: Integrating HubSpot into Your Freelance Business – Nenad Kostić00:50:27

Nenad Kostić, a HubSpot expert based in Croatia, shares some valuable tips on how we can use it to manage our client work efficiently.

In this conversation, Nenad discusses his experience with HubSpot and how it has helped him in his business.

If you're not yet familiar with this tool, HubSpot is a customer relationship management (CRM) tool that helps businesses organize and manage their data. Nenad emphasizes the importance of consolidating all data under one roof and using HubSpot to track and segment leads.

Nenad also highlights the benefits of using HubSpot for small business owners, including its flexibility, practicality, and ability to automate tasks. He shares his own experience of using HubSpot to improve customer experiences and build better relationships.

This episode is a bit out of the ordinary for me because I haven’t yet dedicated one entirely to a single tool. However, I think it’s important and that you’ll find it helpful.

And no, this episode is not sponsored by HubSpot. 😊

Takeaways:

  • Automate tasks and improve customer experiences with HubSpot
  • Niche down and position yourself as an expert in a specific area
  • Collaborate with others in your network to offer additional services
  • Focus on one or two online platforms to avoid overwhelm


Here's where you can connect with Nenad:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

17 Sep 2024#49: Tackling Taboo Topics and Staying True to Oneself Online – Pamela Perkić00:47:53

Pamela Perkić, an activist and the main organizer of the ICON Retreat, which she hosts a couple of times a year in Croatia, opens up and shares her experiences on being outspoken online and standing your ground regardless of what others might think.

Pamela shares many tips on appearing authentically online and building a community aligned with one's values, which is important for everyone, regardless of whether they're appearing online for personal or business purposes.

She has gone through a lot personally, has found her voice, and is constantly growing, which I truly admire about her. Naturally, this road is paved with many imposter syndrome-related struggles, but once we come to terms with who we are, those struggles are well worth it.

We also touch on the promotion of the ICON Retreat and what goes into organizing such a significant event. Spoiler: The keywords are definitely trust and authenticity.

I truly enjoyed my conversation with Pamela, and I’m sure you will as well!

Takeaways:

  • Appearing authentically online and building a community requires doing things that you genuinely care about and that align with your values.
  • Sharing opinions on social media should come from a place of genuine interest, education, and a desire to help rather than just forwarding and sharing without understanding.
  • Navigating sensitive topics and sharing personal experiences can be challenging, but it is important to speak up and create a safe space for marginalized groups.
  • Personal growth and transformation can lead to changes in perspectives and approaches, and it is important to embrace and navigate these changes.
  • Building a community requires trust and authenticity.


Here's where you can connect with Pamela:

(Note: All of Pamela's channels are currently in Croatian, but that shouldn't stop you from taking a look and getting to know her better!)

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

24 Sep 2024#50: Learning How to Teach: Strategies for Online Educators – Višnja Željeznjak00:47:57

Episode #50! Is that a milestone?

Either way, I'm thrilled to be joined by Višnja Željeznjak, an educators' educator based in Croatia.

She started her business in 2002 (it's incredible how that's 20+ years ago), initially focusing on website development. Over the years, she transitioned to B2B marketing consulting and eventually started Eduza, her education platform, during the COVID-19 pandemic.

She discusses the importance of active (!) sales and the misconception of passive income from online courses. She advises starting with live courses to receive feedback and improve the content. Višnja also recommends creating micro-courses with one specific outcome and combining services with educational products. She highlights the value of workshops for practical skills and suggests incorporating interactive elements.

What is extremely valuable are Višnja's insights and tips on how to teach and present in workshops and online courses effectively.

She emphasizes the importance of using the "I Do – We Do – You Do" teaching strategy in workshops, where participants are shown how to do something, practice it as a group, and then practice individually.

Don't multitask while listening to this one; instead – take notes. I sure did. :)

Enjoy!

Takeaways:

  • Starting with live courses allows for feedback and improvement.
  • Active sales are crucial for success in selling educational products.
  • Passive income from online courses is a misconception; it requires ongoing work and marketing.
  • Micro-courses with specific outcomes are more suitable for beginners and busy individuals.
  • Combining services with educational products can cater to different customer needs.
  • Start with examples rather than theory when teaching to help learners connect and understand better.
  • Avoid distractions and smile to calm nerves before presenting.
  • Set realistic goals and expectations when starting out as an educator.


Here's where you can connect with Višnja:


(Note: All of Višnja's channels are currently in Croatian, but that shouldn't stop you from taking a look and connecting with her!)

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

01 Oct 2024#51: Start-Ups, Hiccups, and Landing Big Brands – Luka Glavaš00:35:18

Luka Glavaš is a co-founder of Flaster, a Croatian start-up founded in 2020, and in this episode, he talks about the hiccups he and his business partner, Filip Carić have experienced in the last four years.

Flaster is a platform for measurable moving advertising that uses taxi vehicles as the surface for branding. They create marketing campaigns that benefit both brands and drivers, with brands gaining exposure and drivers earning additional income. Flaster has built a platform that collects real data and provides detailed reports on campaign performance.

Regardless of the tech issues we experienced when recording this episode (the biggest one being me having to cut out the first 15-ish minutes of our conversation completely), I’m 100% sure you’ll enjoy it.

Just so you have some context, Luka started to earn his lunch break money in elementary school and hasn’t looked back since.

He notes that the best years of his life (so far) were those he spent at university, where he built meaningful connections with people, which has always been important to him and came naturally.

Luka worked in various industries, such as the construction industry, agriculture, and even trucking, but was always drawn to the media and marketing industry, where he truly found his place.

Luka discusses his background in marketing and branding, the common threads among big brands, and how individuals can apply those principles to their own personal brands. He also shares the excitement of selling their first campaigns and the growth of their company.

The key to success is being open-minded and taking chances, as well as being prepared to seize opportunities when they arise.

So here’s my episode with Luka Glavaš in all its post-edited glory; enjoy!

Takeaways:

  • Building strong relationships with customers is essential for brand loyalty.
  • Personalizing the approach and understanding customer needs can strengthen the brand-customer relationship.
  • Simplifying the strategies of big brands can be applied to smaller brands by focusing on design, copy, and communication.
  • Being open-minded and taking chances is key to success in business.
  • Opportunities should be seized and strategies should be adapted as needed.


Here's where you can connect with Luka:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

08 Oct 2024#52: Applying CEO and COO Dynamic Strategies to Small Businesses – Diane Mentzer00:51:31

This week, you’re in for a treat as Diane Mentzer is not only a kind and empathetic human, but she’s also on a mission to help CEOs and COOs work together, clarify goals, roles & responsibilities, and strengthen the organizational structure of multi-million-dollar companies.

In this conversation, we discuss the intricacies of business operations, focusing on the dynamics between CEOs and their second-in-command.

Keywords are, for sure, communication and collaboration.

With 25 years of experience under her belt, it was a pleasure to learn from Diane and see how we can apply this CEO/COO dynamic to our own small businesses. Specifically, Diane talks about the challenges faced by small businesses, the significance of defining roles, and the value of outsourcing tasks to enhance productivity.

She shares dozens of tips through her personal and business stories and past experiences.

So, get ready to take some notes and enjoy my interview with Diane!

Takeaways:

  • Peer groups provide validation and improve decision-making skills.
  • Communication strategies are crucial for effective teamwork.
  • Understanding different personalities enhances collaboration.
  • Defining roles and responsibilities improves productivity.
  • Outsourcing can free up time for more impactful work.
  • It's essential to value each other's differences in a team.
  • Simple strategies can lead to significant improvements.
  • Personal reflection is key to effective leadership.


Here's where you can connect with Diane:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

15 Oct 2024#53: Stop Undervaluing Yourself: Expert Advice on Pricing Strategies – Filip Fučić01:01:01

Filip Fučić is a pricing mentor based in Croatia but active on FIVE continents.

Pricing is an evergreen topic, and it's a difficult one to master, especially for freelancers and small business owners. (Myself included.)

Filip has worked with lawyers, programmers, designers, and artists—and the problem is always the same.

The problem is we're trying to sell to somebody who, almost by definition, has no idea about what we do, and because of that, they cannot see the value, and nobody wants to pay for the value they don't see.

So, if you want to find out how to go about solving this issue (or at least getting closer to doing so), listen to this conversation.

Not only do we discuss the intricacies of pricing strategies and the importance of educating clients about the value of services, but Filip also gets technical and talks about the significance of effective pricing methods, like the "185 Method," and the role of visibility and marketing in establishing expertise.

You'll learn a lot from this one, so stick around and enjoy!

Takeaways:

  • Pricing is often misunderstood, leading to the undervaluation of services.
  • Educating clients about their needs can enhance perceived value.
  • The 185 pricing method shifts risk from the client to the provider.
  • Clients often do not recognize the value of expertise until they need it.
  • Psychological factors influence how clients perceive pricing.


Here's where you can connect with Filip:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

22 Oct 2024#54: Finding Your Voice: How to Overcome Public Speaking Fears – Darren Young00:49:23

Darren Young is a public speaking coach who truly found his calling after 22 failed attempts (inspiring, isn't it?).

Public speaking has always been an indispensable skill, but now, in the age of AI and generic content, it's more important than ever. This is why I love inviting public speaking experts to the podcast, as we can all learn a lot from them and, more importantly, implement what they're sharing.

Darren talks about the common challenges speakers face, including the fear of freezing, forgetting lines, and the impact of language barriers.

What I loved the most about this conversation were Darren's practical tips for overcoming these hurdles, emphasizing the importance of preparation, self-awareness, and the power of storytelling.

Here's a quote that really stood out to me: "Your perception of yourself is different than the reality your audience is seeing."

Enjoy my episode with Darren, and don't forget to take notes (there are many, many note-worthy bits)! :)

Takeaways:

  • Overcoming the fear of speaking requires self-awareness and practice.
  • Public speaking is a skill that can be developed over time.
  • Silence during a presentation can be powerful and should be embraced.
  • Creating a "wall of confidence" can help combat negative thoughts.


Here's where you can connect with Darren:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

29 Oct 2024#55: How The Heck Do You Write A Book? – Vicky Quinn Fraser00:47:01

If you’re anything like me, you sometimes daydream about publishing your own book, but you never actually tried doing it because of that tiny voice inside your head telling you that you have nothing of value to share, at least not in this format.

This is exactly why I brought Vicky Quinn Fraser to the podcast. She is a book writing coach and she has helped dozens of clients get their books out into the world.

Vicky talks about the importance of finding AND using one's voice, the value of private writing, and the concept of micro books as a more approachable way to write. She also shares what the actual process looks like and how she helps her clients overcome all of the well-known roadblocks they encounter along the way.

My favorite thing about this episode is how doable book writing now seems. It’s definitely a lot of work, and it takes time and energy, but it doesn’t seem out of reach anymore.

I hope you’ll feel the same way after listening to this conversation, too.

Enjoy!

Takeaways:

  • Finding your voice is about courage, not discovery.
  • Private writing can help clarify thoughts and feelings.
  • Microbooks make writing more accessible and less daunting.
  • Clarity is often the biggest struggle for writers, not time.
  • Curiosity enhances both writing and personal growth.


Here's where you can connect with Vicky:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

05 Nov 2024#56: Strategies for Building a Successful Podcast – Ashley Morris00:47:21

This week, my guest Ashley Morris, a podcast consultant, and I dive into the world of podcasting, from discovering a passion for podcasts to the intricacies of hosting, co-hosting, and monetizing a podcast.

We discuss common mistakes new podcasters make, the importance of authenticity, and the benefits of collaboration. Ashley shares unique ways to market your podcast effectively, the significance of building trust with the audience, and the balance between guest interviews and solo content.

Ash is not only a colleague, but he’s also a very friendly and generous person from whom you can learn a lot when it comes to podcasting.

Needless to say, I’m very excited for you to listen to this episode, even if you’re not planning on launching your own podcast, because Ash shares some ideas you can apply to your content right now, as well as ways in which you can leverage podcasting without having your own show.

Enjoy this week’s episode!

Takeaways:

  • Podcasting builds trust better than any other media.
  • Authenticity is key to connecting with your audience.
  • Co-hosting can enhance content and creativity.
  • It's important to be an active listener during interviews.
  • Sharing valuable content can lead to paid opportunities.


Here's where you can connect with Ashley:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

05 Dec 2023#8: Poslovne aktivnosti za kraj godine00:13:02

U ovoj epizodi podijelit ću s vama neke ideje koje možete primijeniti u narednim tjednima, ali te ideje vrijede za bilo koje doba godine, samo je sad možda najbolji trenutak za njih. :)


Podijelila sam ih u pet kategorija:


1. Pogled unatrag

2. Obavijest o dostupnosti za naredne mjesece

3. Obavijest o povećanju cijena

4. Postavljanje granica za praznike

5. Ciljevi za nadolazeću godinu


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

14 May 2024#31: Taking Care of Yourself and Your Business – Corinne McKay00:56:35

Corinne McKay, a successful freelancer with over 20 years of experience, shares her journey and insights into running a sustainable business.


She discusses the importance of mentors, establishing authority, and being open about business details.

With Corinne being one of MY mentors for years, it was a joy to get yet another chance to learn from her personally.


Corinne emphasizes the need for freelancers to focus on their own quality of life and happiness rather than obsessing over a specific income figure. She also shares her approach to downtime and maintaining work-life balance.


Takeaways:

  • Building a sustainable freelance business requires consistency through time (and applying the "Always Be Marketing" rule).
  • Joining professional associations and establishing a professional image can contribute to success in freelancing.
  • Sharing business details and being open about income can establish authority and build trust with other freelancers.

Here's where you can connect with Corinne:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

24 Oct 2023#1: Čist račun, duga ljubav? Kad ponuditi besplatne usluge00:16:28

U prvoj epizodi idemo „u sridu“ i govorimo o jednoj osjetljivoj temi... Kad trebamo svoje usluge ponuditi besplatno, a kad to nema smisla?


Podijelit ću svoja iskustva i probat ćemo izvagati sve prednosti i nedostatke kako bismo u svakoj situaciji mogli procijeniti kad naplatiti, a kad ne.


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se!



Hosted on Acast. See acast.com/privacy for more information.

20 Feb 2024#19: Embracing Technology, Mentorship, and Visibility in the Language Industry – Nora Díaz00:54:11

In this conversation, Nora Díaz, an English-into-Spanish translator and technology enthusiast, discusses the importance of technology in our business and daily life.

She shares her journey into the field of translation and how her curiosity and interest in productivity led her to embrace technology.

Nora also discusses the challenges of implementing new technologies and the importance of staying excited and open to learning. She shares her experience as a mentor and the fulfillment she finds in sharing knowledge with others.

She emphasizes the value of both free and paid content in the industry and the benefits of webinars and in-person meetings for networking and collaboration. She encourages individuals to be authentic and share their experiences and expertise on social media to connect with others in the industry.

She stresses the importance of being visible on social media and shares tips for engaging with content and posting authentically.


Key takeaways:

  • Technology plays a crucial role in the translation industry, helping translators be more efficient and productive.
  • To get started with technology, identify your specific needs and find tools that fulfill those needs.
  • Staying excited about new technologies requires carving out time to explore and play with new tools.
  • Both free and paid content have value in the industry, and webinars and in-person meetings provide opportunities for networking and collaboration.
  • To become visible on social media, be authentic and share your experiences and expertise.


Here's where you can connect with Nora:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

24 Oct 2023#2: Kako maksimalno iskoristiti konferencije00:14:10

Kad već ulažemo svoje dragocjeno vrijeme i ozbiljne novce kako bismo prisustvovali nekoj konferenciji, red je da se sav taj trud i isplati :)


U ovoj epizodi dijelim praktične savjete o pripremi za konferenciju, kao što su psihička priprema :), priprema vizitki, životopisa, web-stranice i slično.


Nadam se da ćete saznati nešto novo ili da će vam ovo služiti barem kao podsjetnik za sljedeći put. Sretno!


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se!



Hosted on Acast. See acast.com/privacy for more information.

16 Apr 2024#27: Creating an Ethical Business Model – Maria Scheibengraf00:44:48

Maria Scheibengraf, a translator and founder of Crisol Translations, discusses the importance of culture-based marketing and how emotions and culture are tightly linked in purchase decisions.


She shares her experience in creating copy that intertwines emotions into her business and the importance of human touch in translation and marketing.


She describes the hybrid model of her translation business and the challenges and process of selecting freelance collaborators.


Maria is truly dedicated to what she does and is very passionate about ethically doing business, and I believe we can learn a lot from her.


Takeaways:

  • Culture-based marketing is important in attracting customers and increasing conversions, as purchase decisions are based on emotions.
  • SEO is crucial for small businesses to improve their online visibility and attract more customers.
  • Balancing personal and company branding is important, and personal connection with customers can make a business more relatable and trustworthy.
  • Her platform, TRI-TRAB, helps freelancers and small businesses avoid exploitative agencies.

Here's where you can connect with Maria:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

24 Oct 2023#0: Najava00:01:31
Dobro došli u podcast Freelance Business Unlocked!

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30 Apr 2024#29: A Comprehensive Guide to E-Mail Marketing – Dominik Metličić00:55:01

Dominik Metličić, an e-mail marketing consultant from Split, Croatia, shares invaluable tips on all things e-mail marketing.


He focuses on growing e-mail lists with lead magnets and converting subscribers into paying customers through automated e-mail sequences. He emphasizes the importance of asking questions in e-mails to encourage engagement and build trust with subscribers.


Dominik recommends using e-mail campaigns as part of a larger funnel strategy, where social media and websites are used to capture e-mail addresses, and e-mail marketing is used to convert subscribers into customers. He also discusses the effectiveness of different lead magnets, such as courses, quizzes, challenges, webinars, and checklists.


Takeaways:

  • Strategic placement of links, compelling copywriting, and congruency between subject lines and hyperlinked text can increase click-through rates.
  • Having a strong brand, offer, and audience is essential for successful e-mail marketing.
  • Use a combination of media formats, such as plain text, PDFs, infographics, videos, and audio, to cater to different learning and content consumption preferences.

Here's where you can connect with Dominik:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

13 Feb 2024#18: Building Brands and Websites: The Art of Customer-Centric Web Design – Tin Majetić00:53:45

In his first-ever podcast appearance, Tin Majetić, a web designer based in Pula, Croatia, shares his insights on website design practices and the importance of understanding the target audience.

He emphasizes the need to create websites that cater to the customer rather than personal preferences. Tin discusses the benefits of using Wix and Squarespace for simple websites and highlights common mistakes to avoid. He also emphasizes the importance of testimonials and social proof in building trust. Tin shares his preference for collaborating with other freelancers and offers tips for creating effective one-pager websites. He concludes by discussing the characteristics of "good fit" and "no fit" clients and the importance of personal branding.


Key takeaways:


  • Design websites that cater to the target audience rather than personal preferences.
  • Use Wix and Squarespace for simple websites, but invest in professionally done websites for long-term success.
  • Avoid common mistakes such as using too many fonts and colors, neglecting copywriting, and not including a call to action.
  • Include testimonials and social proof to build trust with potential clients.
  • Collaborate with other freelancers to provide a comprehensive service.
  • Consider the benefits of one-pager websites for specific products or services.
  • Personal branding can be powerful, but it depends on the individual's goals and strategy.
  • Focus on clients who align with your values and can benefit from your expertise.


Here's where you can connect with Tin:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

28 Nov 2023#7: Kako ostvariti kvalitetnu suradnju s agencijama00:16:14

Prijavljivanje za rad s agencijama u suštini je jednostavan i rutinski proces, ali je prepun bitnih detalja.

Suradnja s agencijama može biti jako ugodna i financijski isplativa, a to iziskuje pripremu i nekoliko bitnih predradnji.

Upravo te detalje i predradnje s vama dijelim u današnjoj epizodi!


Što ne smijemo zaboraviti:


1. Ažurirati svoj životopis i navesti samo relevantne podatke.

2. Osobno se obratiti agenciji/osobi kojoj šaljemo mail i, ako je moguće, izbjegavati formu „Poštovani…“

3. Poštivati rokove i biti iskreni po pitanju toga što možemo, a što ne možemo preuzeti jednom kad ostvarimo suradnju s nekom agencijom.


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



Hosted on Acast. See acast.com/privacy for more information.

22 Jan 2024#14: O poslovnim modelima, prilagodljivosti i „perifernom vidu“ u poduzetništvu – Gaj Tomaš00:51:55

Gaj Tomaš voditelj je tečajeva, prevoditelj i sudski tumač za engleski i njemački jezik, ali i iskusan podcaster. Njegov podcast „Bliski susreti jezične vrste“ broji preko 200 epizoda i u njemu ugošćuje brojne stručnjake i jezične entuzijaste.

I sama sam bila dio tog divnog projekta više od dvije godine. :)

U ovoj epizodi posebno bi vam se moglo svidjeti sljedeće:

  • Važnost „usmene predaje“ odnosno preporuka;
  • Bacanje u vatru u svrhu napretka i širenja svojeg seta vještina;
  • Ravnoteža između (ne)isplativosti poslovnog modela i zadovoljstva klijenata kojima služimo;
  • Vrijednost besplatnog sadržaja;
  • „Periferni vid“ koji je ključan za uspjeh u poduzetništvu.

Gaja i sve njegove projekte možete pronaći ovdje:


________________________________________


  • Povezati se možemo na LinkedInu:

⁠https://www.linkedin.com/in/anjalordanic/⁠


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



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12 Dec 2023#9: 9 lekcija koje dolaze s vremenom00:14:21

Ovaj se tjedan fokusiram na evergreen lekcije koje su u svakom trenutku dobar podsjetnik. :)


Kako epizoda ne bi trajala dva sata, s vama dijelim (samo) devet lekcija:


1. U redu je pogriješiti

2. Potrebno je postaviti granice i naučiti izgovoriti riječ „ne“

3. Moramo biti svjesni koliko vrijedimo i koliko naše vrijeme vrijedi

4. Život je kratak i treba se pokrenuti i ohrabriti

5. Nismo sami; bez pomoći drugih nema napretka

6. Povratne su informacije dobrodošle

7. Komunikacije nikad dosta

8. Odvajanje poslovnih i privatnih financija

9. Investiraj u sebe, to ti nitko ne može oduzeti


  • Povezati se možemo na LinkedInu:

https://www.linkedin.com/in/anjalordanic/


  • Rad ovog podcasta možete podržati ovdje:

https://www.buymeacoffee.com/freelancebusinessunlocked


Hvala i slušamo se i dalje!



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27 Feb 2024#20: Next-Level Professional Development, Free Content, and LinkedIn Strategies – Virginia Katsimpiri00:54:42

Virginia Katsimpiri, a translation agency owner and business mentor, shares the story of her business evolution, the challenges of managing in-person and remote businesses, the importance of personal growth, strategies for finding new clients, using LinkedIn for lead generation, and the benefits of mentorship and retreats.

In this conversation, Virginia discusses the value of community and networking, the benefits of helping others, and the continuous learning journey.


Takeaways

  • Set priorities based on the needs of different aspects of your business.
  • Personal growth is essential for business success.
  • LinkedIn is a powerful tool for lead generation and personal branding.
  • Video content is effective for building relationships and connecting with your audience.


Here's where you can connect with Virginia and explore her free and paid offerings:

_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

05 Feb 2024#16: On the 4-Day Workweek Revolution, Navigating the Modern Workplace, and Trust – Jan De Jong01:05:11

Jan de Jong, CEO of Webpower Adria, discusses the implementation and benefits of a four-day workweek. He shares how his company introduced the concept and the notable benefits they have experienced, including increased employee satisfaction and productivity. Jan also emphasizes the importance of flexibility and trust in attracting and retaining talent. He highlights the power of e-mail marketing and the need for businesses to have their own e-mail database.


Jan shares his journey of finding work-life balance and the importance of delegating responsibilities to focus on strategic activities. He shares insights on creating a positive work environment, separating personal and professional lives, balancing business and personal relationships, overcoming imposter syndrome, living life authentically, celebrating milestones, and appreciating the present.


Key takeaways:

  • Implementing a four-day workweek can lead to increased employee satisfaction, productivity, and retention.
  • Flexibility and trust are key in attracting and retaining talent.
  • E-mail marketing remains a powerful and cost-efficient channel for businesses to communicate with their audience.
  • Finding work-life balance requires delegating responsibilities and focusing on strategic activities.
  • Building an online reputation and sharing valuable content can help attract talent and grow a business. Create a positive work environment by giving employees the freedom to develop things in the way they feel is best for the business.
  • Overcome imposter syndrome by being true to yourself and not living the life that someone else expects of you.
  • Celebrate milestones and accomplishments along the way instead of constantly postponing rewards.
  • Appreciate the present and live a life that aligns with your true self.


Here's where you can connect with Jan and his wife Slavica:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

02 Apr 2024#25: Finding Your Niche and Creating a Portfolio – Martina Russo00:40:50

Martina is a true force of nature doing MANY things, but focusing on the most important ones, and you will get a behind-the-scenes look into how she runs her main translation agency (The Action Sports Translator).


"Don't automate relationships" is one of the phrases that stuck with me the most during our conversation, and it's something we should all be cognizant of.


Takeaways:

  • Niching down is crucial for success in the translation industry
  • Creating a portfolio can be challenging, but there are ways to showcase your work
  • Fostering relationships and maintaining a personal brand are important for business success


Here's where you can connect with Martina:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


  • You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

06 Feb 2024#17: Diving Straight Into Freelancing, Scaling Up, and Downsizing – Emeline Jamoul00:47:17

Emeline is a translator based in Belgium, and she shares her journey of diving into freelancing right after finishing her education and the decision-making process behind it.

She talks about starting as a solo business owner and later transitioning to an agency model. Emeline also discusses the challenges of managing freelance collaborators and streamlining the translation process. She emphasizes the importance of building trust with collaborators and finding a balance between personal and business life.

Emeline shares her experience with inclusive language services and the benefits of starting a newsletter. She also highlights the significance of SEO optimization in translation and offers valuable business tips for freelancers and solo business owners.

In this conversation, she talks about her journey as a business owner and provides insights into starting a business, building a personal brand, networking, and balancing work and personal life.


Key takeaways:

  • Starting a business requires determination, resilience, and the ability to adapt to challenges.
  • Building a personal brand is essential for establishing credibility and attracting clients.
  • Networking and building relationships are crucial for business growth and opportunities.
  • Balancing work and personal life is important for overall well-being and success.


Here's where you can connect with Emeline:


_______________________________________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠


  • You can donate and support this podcast here:

⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!



Hosted on Acast. See acast.com/privacy for more information.

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