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Explore every episode of Floor Academy - Helping flooring, tile and stone contractors own an asset

Dive into the complete episode list for Floor Academy - Helping flooring, tile and stone contractors own an asset. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
07 Feb 2022Why The College Agenda Isn't Wrong But Misaimed - Ken Ballin - Skyro Floors00:44:02

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In this episode, Ken Ballin and Kyle discuss the perception of the college agenda and the value of trades in the flooring industry. They share their insights on why pushing only the college agenda may be misguided and how the trades are often looked down upon, despite offering valuable and fulfilling career opportunities.

Ken and I, discuss the misconception that college is the only path to success and how this perception may devalue the trades. They emphasize that pursuing a trade can be a lucrative and fulfilling career choice, offering opportunities for skill development, entrepreneurship, and financial success.

The hosts also discuss the importance of changing the perception of trades in society and promoting the value of skilled labor in the flooring industry. They share strategies and ideas on how to raise awareness and change the narrative around trades, including advocacy, education, and promoting the benefits of trade careers to young people.

Throughout the episode, Ken and the host share their passion for the flooring industry and the opportunities it offers. They highlight the need for a shift in mindset towards recognizing and valuing the trades, and how the industry can come together to promote the value of skilled labor and create a brighter future for flooring professionals.

If you are interested in the perception of the college agenda and the value of trades in the flooring, tile or stone industry, or if you want to learn about strategies to change the narrative around trades, this episode offers valuable insights and perspectives from Ken Ballin and the host's experience in the flooring industry. Tune in to learn more about the importance of recognizing and valuing the trades in the flooring industry.

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09 Mar 2022Pressure, Poise, And Pathways: My Success Journey - Crystal Sims - Preferred Flooring01:19:07

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In this episode, Crystal Sims shares her journey of competing in the National Installer of the Year Competition at The International Surfaces Event, despite initially resisting the idea when her brother Daniel entered her without her consent. Crystal recounts how her brother's encouragement and belief in her abilities pushed her to participate in the competition, leading to unexpected opportunities and life-changing experiences.

Crystal shares the challenges and surprises she encountered throughout the competition process. She discusses the rigorous preparation, the nerves and self-doubt she experienced, and the intense competition among skilled installers from across the country. Despite her initial reluctance, Crystal describes how the entire experience pushed her out of her comfort zone, helping her grow both personally and professionally.

Crystal reflects on the impact of participating in the competition, including the doors it has opened for her in the flooring industry. She shares how the experience has allowed her to connect with fellow installers, gain recognition for her skills, and expand her professional network. Crystal also discusses the valuable lessons she learned from the competition, including the importance of perseverance, self-confidence, and pushing through challenges.

The episode highlights how taking a risk and stepping out of her comfort zone, even against her initial resistance, has led to some of the best moments in Crystal's life. She shares how the experience has shaped her as an installer and as an individual, and how it has opened doors to new opportunities and growth in her career.


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14 Feb 2022Why Women Need To Be Recognized - Michelle Winters - Women Of The Flooring Business00:38:14

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In this episode, Michelle Winters, co-founder of the Women in the Flooring Business Facebook group, shares her insights on the importance of recognizing women in the flooring industry. She discusses the mission of her group and where they are headed.

Michelle opens up about her experiences as a woman in the flooring business, discussing the challenges and opportunities she has faced. She shares why she co-founded the Women in the Flooring Business Facebook group, highlighting the need for a supportive community that recognizes and empowers women in the industry.

She talks about the goals and mission of the group, which include promoting diversity, equity, and inclusion in the flooring industry, providing a platform for women to connect and support each other, and offering resources and opportunities for professional growth and development.

Michelle also shares her vision for the future of the group, discussing the positive impact it has already had on its members and the broader flooring industry. She emphasizes the importance of recognizing and elevating the contributions of women in the flooring business and fostering an inclusive and supportive environment for all.

Throughout the episode, Michelle shares her insights and experiences as a woman in the flooring industry, and the important role that groups like Women in the Flooring Business play in promoting diversity, equity, and inclusion in the industry. Her passion and dedication to empowering women in the flooring business shines through as she discusses the mission and vision of her group.

If you are interested in learning more about the importance of recognizing women in the flooring industry, or if you are seeking inspiration and insights on promoting diversity and inclusion in your business, this episode offers valuable perspectives from Michelle Winters and the Women in the Flooring Business Facebook group. Tune in to learn more about their mission and vision for the future.

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21 Feb 2022The Worst Business Decision I Ever Made - Speed Dating Surfaces 202200:12:15

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In this episode, the host walks the convention floor at Surfaces and asks some of his favorite people in the industry about their worst business decision ever. The guests share their candid experiences and insights, highlighting the importance of learning from mistakes and avoiding potential pitfalls in business.

The guests share a variety of stories, ranging from poor financial decisions, hiring mistakes, communication breakdowns, and missed opportunities. They reflect on the consequences of these decisions and the lessons they learned from them. They discuss how these experiences have shaped their approach to business and have helped them become more resilient and better equipped to make informed decisions in the future.

Throughout the episode, the guests offer valuable advice and wisdom on how to navigate challenges and avoid making similar mistakes in business. They stress the importance of careful planning, thorough research, effective communication, and continuous learning in making sound business decisions.

The episode serves as a cautionary tale for entrepreneurs and business owners, reminding them to be mindful of their decisions and to learn from their mistakes. It offers practical insights and advice on how to avoid common pitfalls and make informed decisions that contribute to long-term success in the flooring industry.

If you are interested in hearing real-life stories of business mistakes and the valuable lessons learned from them, this episode offers candid insights from industry experts. Tune in to gain valuable wisdom and avoid potential pitfalls in your own business endeavors.

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16 Mar 2022I Like Them Picky and Regretful: They Are not Difficult Clients - Kenny Nix - Nix Flooring01:22:24

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In this episode, Kenny Nix, a second-generation installer and owner of a retail flooring store, shares his insights on defining and embracing his ideal clients, even if they are picky and demanding. Kenny reflects on his upbringing in the flooring industry, learning from his father's experience, and how it has shaped his perspective on customer relationships and business success.

Kenny discusses the unique challenges and opportunities that come with owning a retail location, including dealing with picky clients who closely monitor the installation process. Contrary to common perceptions, Kenny shares why he loves working with picky clients and sees them as an asset to his business. He explains how their attention to detail and high expectations push him to excel in his craft and deliver outstanding results.

Kenny also shares his regrets in the past when he didn't fully appreciate the value of picky clients and the opportunities they can bring. He emphasizes the importance of understanding and embracing the unique preferences and expectations of different clients, and how it can lead to long-term loyalty and success in the flooring business.

Throughout the episode, Kenny shares his insights on building strong customer relationships, managing client expectations, and delivering exceptional service. He also provides practical tips and advice for flooring contractors on how to effectively communicate and collaborate with picky clients, while maintaining professionalism and delivering quality work.

Kenny's story serves as a reminder to flooring contractors and business owners to appreciate the value of picky clients and see them as an opportunity for growth, rather than a challenge to be avoided. Tune in to listen to Kenny's perspective on working with picky clients and how it has shaped his approach to business success in the flooring industry.

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23 Mar 2022Working With Builders: How To Build The Relationship - Brian01:23:32

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In this episode, Brian, a former tile distribution sales rep turned entrepreneur, shares his journey of starting and growing his own tile distribution and installation business. Brian discusses his background in the tile industry and how he and his partner ventured into entrepreneurship to create a one-stop shop for builders.

Brian shares the challenges and opportunities he faced in the early days of starting his business, including buying out his partner and evolving the business model to better align with his vision and style. He provides insights on how he made the builder work a profitable side of his business by understanding the unique needs and expectations of builders, and tailoring his services to meet those needs.

Brian also discusses the importance of building strong relationships with builders, understanding their pain points, and providing exceptional customer service. He shares practical tips and strategies for managing client relationships, handling challenges, and growing a successful tile distribution and installation business.

Throughout the episode, Brian shares his experiences, lessons learned, and advice for aspiring entrepreneurs and tile industry professionals looking to venture into the builder work segment. He emphasizes the importance of being customer-centric, understanding the market, and constantly adapting and evolving the business to meet changing needs and demands.

If you are interested in learning how to make builder work a profitable part of your flooring business, tune in to listen to Brian's insights and strategies for success in the tile distribution and installation industry.

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30 Mar 2022The Unqualified: Unskilled Labor Is A Plague - Andy McWilliams - Novalis Innovative Systems01:55:45

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In this episode, Andy Mcwilliams, a former installer and currently the technical manager and national trainer of North America for Novalis Innovative Flooring, shares his insights on the importance of continuing education and taking responsibility as installers to ensure successful flooring installations.

Andy discusses the common issue of installers blaming product failures on the flooring or supplies, and emphasizes the need for installers to take ownership of their trade by staying updated with the latest installation techniques, reading product directions, and seeking help when needed. He highlights the importance of ongoing training and education to stay current with industry standards, best practices, and product updates.

As a technical representative, Andy shares his experiences of encountering installation issues and how many of them could have been avoided with proper training and understanding of specifications. He stresses the importance of contractors being proactive in seeking knowledge, clarifying doubts, and taking the necessary steps to ensure a successful installation.

Andy also discusses the need for qualified labor in the flooring industry, and how continuing education and professional development can help raise the standards of the trade. He shares practical tips for installers to stay informed, improve their skills, and become trusted professionals in their field.

Throughout, Andy shares his passion for elevating the flooring trade through education and professional development. He provides valuable insights, anecdotes, and practical advice for installers and professionals in the flooring industry to enhance their knowledge, skills, and professionalism.

If you are an installer or professional in the flooring industry looking to improve your skills and take ownership of your trade, tune in to listen to Andy's valuable insights on the importance of continuing education and professional development for successful flooring installations.

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28 Feb 2022Why Women Need To Step Up In The Trades - Katie Marcotte, Michelle Winters, and Crystal Sims - Maine Modern Tile, Women Of The Flooring Business, and Preferred Flooring01:48:07

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In this episode, the host interviews Katie Marcotte, Crystal Sims, and Michelle Winters, who are prominent female leaders in the flooring, tile and stone industry. The episode begins with a discussion about a post made in an online flooring group that sparked the realization that women may not always feel comfortable asserting their presence and leadership in the industry.

Katie Marcotte, Crystal Sims, and Michelle Winters share their experiences, challenges, and triumphs as women in leadership roles in the flooring industry. They discuss the importance of stepping up and stepping out into their fields as leaders, despite the barriers and biases they may face. They also highlight the need for inclusivity and diversity in the flooring industry, and how it can lead to innovation and growth.

The episode delves into various topics related to women in leadership, including overcoming imposter syndrome, navigating male-dominated spaces, and advocating for gender equality in the workplace. The guests also share their perspectives on mentorship, networking, and creating a supportive community for women in the flooring industry.

Throughout the episode, Katie Marcotte, Crystal Sims, and Michelle Winters provide valuable insights, advice, and inspiration for women in the flooring industry who aspire to be leaders. They emphasize the importance of confidence, resilience, and perseverance in pursuing leadership roles, and the need to break barriers and stereotypes in the industry.

If you are interested in hearing from accomplished female leaders in the flooring industry and gaining insights on navigating challenges and opportunities, this episode offers valuable perspectives on women's leadership in a traditionally male-dominated field. Tune in to be inspired and empowered to step up and out as a leader in your own industry.



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07 Mar 2022Community Building - TISE 2022 - Kyle Hedin00:32:25

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In this episode recorded during The International Surfaces Event 2022, the host discusses the importance of building up the local flooring community. The episode emphasizes the value of bringing together various stakeholders in the flooring industry, including manufacturer reps, retailers, and installers, to strengthen businesses and achieve collective success.

The host highlights the benefits of fostering a sense of community and collaboration within the local flooring industry. By working together, stakeholders can leverage their combined knowledge, skills, and resources to achieve more than what they can individually. The episode emphasizes the power of networking, building relationships, and creating a supportive environment that fosters growth and development.

The episode also touches on the significance of building connections with manufacturer representatives, retailers, and installers in the local community. The host shares insights on how these relationships can lead to valuable partnerships, learning opportunities, and business growth. By actively engaging with the local flooring community, businesses can tap into a network of support, mentorship, and expertise that can benefit their bottom line.

Furthermore, the episode highlights the importance of participating in industry events, such as The International Surfaces Event, as a way to connect with fellow flooring professionals and build a strong local community. The host shares personal experiences and observations from the event, underscoring the value of attending industry gatherings and engaging in meaningful conversations with peers.

Overall, the episode underscores the significance of building up the local flooring community as a means to strengthen businesses, foster collaboration, and achieve collective success. By bringing together manufacturer reps, retailers, and installers, businesses can tap into a supportive network that can help them overcome challenges, learn from each other, and thrive in the competitive flooring industry. Tune in to gain insights and inspiration on the importance of building a strong local flooring community in your area.

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06 Apr 2022What Makes A Good Employee? - Josh Hansman - 50 Grit Flooring01:29:17

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In this episode, Josh Hansman, who has experience as both an employee and an owner-operator in the flooring industry, shares his insights on what makes a good employee. He discusses the qualities of effort, reliability, and ownership that employers should expect from their employees based on his own experiences and perspectives.

Josh shares his belief in giving 110% effort as an employee, going above and beyond to ensure high-quality work and customer satisfaction. He emphasizes the importance of a strong work ethic, dedication, and commitment to the job. He also highlights the significance of reliability, being punctual, meeting deadlines, and consistently delivering on promises and commitments.

As an experienced flooring professional, Josh discusses the importance of employees taking ownership of their work. He believes that employees should take pride in their work and take responsibility for their actions, making sure they are contributing positively to the success of the business. He shares his thoughts on how employees can demonstrate initiative, problem-solving skills, and a proactive approach in their work.

Throughout the episode, Josh provides practical insights and perspectives on what it takes to be a good employee in the flooring industry. He shares his personal experiences and beliefs on the qualities and behaviors that employers should expect from their employees to create a successful and thriving work environment.

If you are an employer or an employee in the flooring industry looking for insights on what makes a good employee, tune in to listen to Josh's valuable perspectives on effort, reliability, ownership, and more.

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13 Apr 2022Putting People First: The Only Way To Run A Business - Markus Dworowy - Blanke Corp01:21:04

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In this episode, Markus Dworowy, a second-generation master tile setter, shares his insights on building a successful tile installation business based on putting people first. He learned from his father and brought those lessons with him to the United States, where he has built a thriving business.

Markus emphasizes the importance of treating people the way he would like to be treated, which extends to his clients, employees, and even his family. He believes that prioritizing people and building strong relationships is the key to his success. He shares how this approach has helped him create a positive work environment, establish trust with his clients, and build a loyal customer base.

Markus also discusses how he applies his father's teachings in his daily business operations. He emphasizes the importance of communication, listening to clients' needs, and delivering high-quality workmanship. He also shares his perspectives on leadership and how treating his employees with respect and valuing their contributions has helped him build a skilled and dedicated team.

Throughout the episode, Markus provides practical insights on how putting people first has been the foundation of his success in the tile installation business. He shares his experiences, perspectives, and lessons learned from his father, which have shaped his approach to business and relationships.

If you are looking for inspiration and practical tips on building a successful tile installation business, tune in to listen to Markus's insights on the importance of prioritizing people and treating them with respect, whether they are clients, employees, or family.

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20 Apr 2022Finding Myself: Why I Took A Sabbatical - Katie Ford - Shaw Industries01:21:23

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Katie Ford shares her journey of leaving the corporate world to pursue her passions and find her true purpose. After realizing that her corporate career was not fulfilling her, Katie made the brave decision to make a change and explore new opportunities.

Katie discusses her corporate career and what led her to seek a different path. She talks about the challenges she faced in leaving her stable job and stepping into the unknown, but also the excitement and sense of freedom that came with it. She shares her experiences of becoming a certified yoga instructor and organizing her first wellness retreat, which brought her a sense of fulfillment and purpose.

Katie also shares her perspectives on finding passion and purpose in life. She discusses the importance of self-exploration, being open to new experiences, and following one's intuition. She encourages listeners to embrace change and take risks in order to discover what truly ignites their passion and brings them joy.

Throughout the episode, Katie shares her personal journey and insights on discovering passion and purpose in life. She talks about the challenges, joys, and lessons she has learned along the way, and how she continues to explore and evolve in her pursuit of fulfillment.

If you are considering making a change in your career or seeking more passion and purpose in your life, tune in to listen to Katie's inspiring story and gain valuable insights on how to navigate through uncertainty and find your true path.

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27 Apr 2022Doing What's Right: Future Proofing Your Warranties - Bill Parker - Rapid Recess01:16:23

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In this episode, we hear from Bill Parker, owner of Elite Tile located just outside of Denver. Bill shares his experiences and insights on providing great service to his clients and outperforming the competition in the tile industry.

Bill started Elite Tile in 1994 and has always been committed to delivering excellent service to his clients. Even when he accepted a technical sales job with a manufacturer, he kept his company open to honor the warranties of his clients and give them peace of mind.

Bill discusses the importance of building trust with clients through outstanding service and consistently exceeding their expectations. He shares his approach to maintaining high standards of quality, communication, and professionalism in his business, and how this has helped him stand out from the competition.

Bill also shares his insights on how to effectively compete in the tile industry, including the importance of continuously improving skills, staying updated with industry trends and technologies, and building strong relationships with clients and suppliers. He emphasizes the value of going the extra mile to provide exceptional service and exceed customer expectations.

Throughout the episode, Bill shares practical tips and best practices for success in the tile industry, including the importance of networking, investing in education and training, and leveraging technology to streamline business processes.

Whether you are a tile installer, business owner, or simply interested in the tile industry, this episode offers valuable insights and practical advice from an experienced professional. Tune in to learn how you can provide outstanding service, outperform your competition, and build a successful tile business.

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04 May 2022E-Commerce: Are You Missing A Sales Opportunity - Bob Baldocchi - On301:22:03

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In this episode, we hear from Bob Baldocchi, a seasoned professional with 25 years of experience in global sales, marketing, and branding, particularly in the flooring industry. Bob shares his insights and expertise on e-commerce and how it can be implemented into a retail business in the flooring industry.

Bob spent 15 years at Emser Tile as the Chief Marketing Officer, where he played a key role in building out their e-commerce business. He is now an owner and investor at On3, where he is working on developing digital training solutions for the flooring industry.

During the episode, Bob discusses the importance of e-commerce in today's digital age, and how it can be leveraged to drive sales and growth in the retail business. He shares practical tips and strategies on how to implement e-commerce into a flooring retail business, including the need for a user-friendly website, seamless online shopping experience, and effective digital marketing.

Bob also highlights the importance of understanding the customer journey in the digital space, from researching products online to making purchases and post-purchase support. He discusses the role of social media, content marketing, and digital advertising in driving traffic and conversions on an e-commerce platform.

In addition to e-commerce, Bob also shares his insights on the importance of branding, customer experience, and building relationships with customers in the flooring industry. He emphasizes the need to adapt to changing consumer behaviors and preferences, and the importance of investing in digital solutions to stay competitive in the market.

Whether you are a flooring retailer, business owner, or interested in e-commerce and digital marketing, this episode offers valuable insights and practical advice from an industry expert. Tune in to learn how you can implement e-commerce into your retail business and drive success in the digital world.

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11 May 2022Closing A Chapter: Shutting Down My Business - Danny Sherman - Megs Installations01:02:39

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In this episode, we hear from Danny Sherman, the owner of Megs Installations, a company that offered certified installations in his area. Danny shares his journey of starting his business with a focus on education, customer service, and getting installations done right the first time. However, along the way, he also ventured into other business ventures, including a demo company and becoming a tool representative.

Danny discusses the challenges of managing multiple business ventures and the realization that he needed to make a tough decision to close down the installation chapter of his business and focus solely on selling tools. He shares his thought process and the factors that influenced his decision, including the need to streamline his business operations, manage his time effectively, and prioritize his passions and strengths.

Danny also reflects on the lessons he learned from his experience in the flooring industry, including the importance of continuous learning and education, providing outstanding customer service, and staying adaptable in a constantly changing business environment.

He discusses his transition from being an installer to a tool rep, and how he leverages his expertise in installations to better understand the needs of his customers in the tool sales industry. He shares insights on building relationships with customers, understanding their pain points, and offering tailored solutions to meet their needs.

Danny also highlights the importance of networking, building a strong reputation, and staying connected with industry professionals to stay informed and grow in the flooring industry.

Whether you are a business owner, installer, or interested in the flooring industry, this episode offers valuable insights and practical advice from someone who has made tough business decisions and navigated through different ventures in the industry. Tune in to learn from Danny's experiences and gain insights into managing multiple business ventures and adapting to changing business dynamics.

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25 Apr 2022Manufacturer Warranties Vs. Self Warranties - Ken Ballin, Erin Albrecht, Trask Bergerson, and Joseph Mattice - Skyro Floors, J&R Tile, Bergerson Tile & Stone, and On The Level01:00:12

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In this episode, recorded live at Coverings 2022, Ken Ballin, Erin Albrecht, Trask Bergerson, and Joseph Mattice discuss their approaches to warranty for showers in the tile installation industry. Each panelist shares their unique perspective and experiences, offering valuable insights on how to effectively manage a business in this field.

The panelists discuss different methods of warranty for showers, including the types of warranties they offer, the duration of warranties, and the specific conditions and requirements for warranty coverage. They share their reasons for choosing particular warranty methods and how it has impacted their businesses.

Throughout the discussion, the panelists also share practical tips and best practices for managing a successful business in the tile installation industry. They discuss the importance of clear communication with clients, setting realistic expectations, using quality materials, and maintaining proper installation techniques.

The panelists also highlight the significance of continuous learning and professional development in the tile installation industry. They emphasize the importance of staying up-to-date with industry standards, best practices, and new technologies to provide the best possible service to clients and ensure the longevity and success of their businesses.

Whether you are a tile installer, business owner, or simply interested in the tile installation industry, this episode provides valuable insights and practical tips for managing a successful business and effectively handling warranties in the tile installation industry. Tune in to gain valuable perspectives from these experienced professionals and learn how you can apply their insights to your own business.

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18 May 2022Client Relationships: Building A Raving Fan Base - Luke Wagner - Cornerstone Home Lending01:00:53

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In this episode, we hear from Luke Wagner, a mortgage specialist with Cornerstone Home Lending. Luke shares his insights on building a successful business in the mortgage industry, which, like the flooring trade, is not something clients seek out frequently.

Luke emphasizes the importance of building a brand and reputation that values client relationships, leading to word-of-mouth marketing and repeat business. He shares his strategies for creating a positive client experience, including understanding their unique needs and goals, providing personalized solutions, and delivering exceptional service.

Luke also highlights the significance of communication in the mortgage industry, ensuring clients are informed and engaged throughout the process. He discusses the importance of building trust with clients through transparency, professionalism, and integrity.

Additionally, Luke shares his thoughts on leveraging technology in the mortgage industry to streamline processes, enhance client experience, and stay ahead of the competition. He emphasizes the need to stay informed about the latest trends and tools in the industry to provide the best possible service to clients.

Luke also discusses the challenges he has faced in the mortgage industry, including managing client expectations, and maintaining a work-life balance. He shares his strategies for overcoming these challenges and staying focused on building strong client relationships.

Whether you are a mortgage professional or business owner this episode provides valuable insights and practical tips on how to build a successful business that values client relationships and promotes word-of-mouth marketing. Tune in to learn from Luke's experiences and gain insights into building a thriving business..

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25 May 2022"Time Management": Is it Possible? - Ron Nash - Laticrete01:24:41

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In this episode, we welcome back Ron Nash, President of Laticrete North America, who shares his insights on time management and productivity. With a diverse background that includes botany, restaurant management, photography, sketching, and international business, Ron understands the importance of effective time management to achieve success in various areas of life.

Ron discusses the challenges of dealing with distractions and finding ways to feel accomplished without actually being productive. He shares his strategies for staying focused and disciplined, including setting clear goals, prioritizing tasks, and creating a structured schedule. Ron emphasizes the importance of being intentional with your time and avoiding time-wasting activities.

Ron also shares his approach to balancing work and personal life, including setting boundaries, allocating time for self-care, and being present in the moment. He discusses the importance of maintaining a healthy work-life balance to avoid burnout and ensure long-term success.

Ron provides practical tips on how to improve time management skills, such as using productivity tools, delegating tasks, and minimizing multitasking. He also discusses the significance of continuous learning and personal development in enhancing productivity and efficiency.

Furthermore, Ron shares his thoughts on the role of leadership in time management, including setting expectations, providing support, and promoting a culture of accountability. He discusses how effective leadership can create a productive and positive work environment for the entire team.

Whether you are a business leader, professional, or someone looking to improve your time management skills, this episode offers valuable insights and practical tips from Ron's experiences. Tune in to gain valuable insights on how to effectively manage your time, increase productivity, and achieve your goals.

Find the graphic Ron refers to here.

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08 Jun 2022Are Trade Organizations Outdated? - Part 2 - Ken Ballin, Don Perkins, and Derek Swegle01:30:25

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In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times.

Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment.

We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors.

The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics.

Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world.

Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape.

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01 Jun 2022Are Trade Organizations Outdated? - Part 1 - Rogue Bergerson, Billy Fritzel, and Eduardo Martinez01:31:07

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In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times.

Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment.

We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors.

The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics.

Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world.

Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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15 Jun 2022Are Trade Organizations Outdated - Part 3 - Lenny Hall, George Johnson III, and Jon Namba01:11:32

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In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times.

Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment.

We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors.

The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics.

Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world.

Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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22 Jun 2022Are Trade Organizations Outdated? - Part 4 - Laurie Bitzkowski, Kathy Case, and Breanna Ledbetter01:12:21

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In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times.

Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment.

We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors.

The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics.

Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world.

Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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06 Jul 2022Pilates For Flooring: Career Longevity Options - Paul Treanor - Informa Markets01:12:54

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In this episode, we will be speaking with Paul Treanor, who is not only the Senior Manager for Content and Community with Informa Markets, but also a certified Pilates instructor. Paul's unique combination of expertise in the flooring industry and Pilates provides valuable insights into how Pilates can benefit the longevity of a flooring career, whether one works on the floor or in an office.

We will start by exploring what Pilates is and how it differs from other forms of exercise. Paul will share his experiences as a certified Pilates instructor and how he has incorporated Pilates into his own life and career in the flooring industry.

We will discuss the specific ways in which Pilates can benefit those in the flooring industry, including improving physical strength, flexibility, posture, and body awareness. Paul will explain how Pilates exercises can help prevent common injuries and strains that flooring professionals may face due to the physical demands of their work.

Additionally, we will explore how Pilates can benefit those who work in office roles within the flooring industry, as it can help improve posture, reduce stress, and increase mental clarity and focus.

Paul will share tips and insights on how flooring professionals can incorporate Pilates into their daily routine, whether it be through regular classes, at-home exercises, or simple movements during breaks at work.

Join us as we delve into the world of Pilates and learn how this form of exercise can contribute to the longevity of a flooring career, providing physical and mental benefits for professionals in the industry.

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13 Jul 2022Managing Multigenerational Teams - Rachel Berlin - Precision Floors and Decor01:22:41

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In this episode, we will be speaking with Rachel Berlin, who is the Sales Manager at Precision Floors and Decor in Plymouth, WI. Rachel has been with the company for 6 years, starting as a salesperson and designer and working her way up as the company has grown, including the opening of a second location. Rachel will share her insights on how to handle client assignments when working with a team that spans multiple generations and design styles.

We will discuss the challenges and opportunities that arise when dealing with a diverse team of individuals with varying skills, expertise, and design preferences. Rachel will share her strategies for effectively managing client assignments and ensuring that clients are matched with the best-fit team members based on their unique needs and preferences.

We will explore how effective communication, collaboration, and understanding of each team member's strengths and weaknesses can contribute to successful client assignments. Rachel will also discuss how she fosters a positive and inclusive team culture that values diversity and promotes mutual respect and understanding among team members.

Rachel will provide practical tips and strategies for handling client assignments in a way that maximizes customer satisfaction and enhances the overall client experience. She will also share insights on how she ensures that the company's values and brand identity are consistently reflected in client interactions, regardless of the team member's age or design style.

Join us as we learn from Rachel's experiences and insights on how to effectively manage client assignments in a team that spans multiple generations and design styles, and ensure that clients receive the best possible service and experience from your business.

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20 Jul 2022Avoiding Lawsuits: Simple Steps To Limit Liability - Joshua Turner - Turner Law Firm01:24:38

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In this episode, we will be speaking with Joshua Turner, who is the Managing Attorney at Turner Law Firm in Gilbert, AZ. Joshua specializes in contract law and will share his insights on the importance of having well-drafted contracts in business, how to avoid lawsuits, and the benefits of having an attorney on retainer.

We will discuss the key elements of a solid contract and how to ensure that your contracts are legally binding, enforceable, and protect your interests as a business owner. Joshua will provide practical tips on how to review and update your contracts to make sure they are up to snuff and comply with applicable laws and regulations.

Joshua will also share his insights on how to avoid common legal pitfalls and potential lawsuits by proactively addressing contract-related issues, such as payment terms, warranties, and dispute resolution clauses. He will discuss the importance of clear communication, mutual understanding, and explicit terms in contracts to minimize the risk of disputes and legal conflicts with clients or partners.

Additionally, Joshua will discuss the benefits of having an attorney on retainer for your business. He will explain how having legal counsel readily available can help you navigate legal challenges, provide proactive legal advice, and protect your business's interests in various situations.

Join us as we learn from Joshua's expertise in contract law and gain valuable insights on how to ensure that your contracts are robust, legally sound, and protect your business from potential legal risks and disputes.

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27 Jul 2022Building A Company Culture: What Are You Missing - Kerry O'Brien Davis - Reach Social01:20:50

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In this episode, we will be joined by Kerry O'Brien Davis, who has been the head of company culture for a large tech company within the flooring industry. Kerry will share her insights on why building a positive culture within your business, regardless of its size, is essential and how it can influence not only your company's operations but also the community.

We will discuss the importance of company culture in a small operation with two to five team members. Kerry will explain how culture can shape the overall atmosphere and dynamics within a small team, impacting employee morale, motivation, and productivity. She will share practical tips on how to create a positive work environment, foster collaboration, and build a strong team culture that aligns with your business values and goals.

Kerry will also discuss how company culture can influence the way your business interacts with the local community. She will share examples of how a positive and inclusive culture can foster strong relationships with customers, suppliers, and other stakeholders, leading to a positive impact on the community and helping to build a reputable brand image.

We will explore how a healthy company culture can contribute to employee retention, customer satisfaction, and overall business success, even in a small operation. Kerry will provide insights on how to develop and maintain a positive culture, including regular communication, recognition of achievements, and fostering a supportive and inclusive work environment.

Join us as we discuss the importance of company culture in a small business operation and learn from Kerry's expertise on how to build a positive culture that enhances your business operations and has a positive impact on your community.

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29 Jun 2022If Money Wasn't An Issue: Finding My Passion - Timothy Steudeman - Built On Integrity01:16:36

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In this episode, we will be speaking with Timothy Steudeman, a budding tile contractor in northern Texas, who took a unique path to his current profession. Originally on the path to becoming a doctor, Timothy made some soul-searching decisions that led him to pursue a career in the tile industry.

We will explore Timothy's journey from his initial aspirations of becoming a doctor to his decision to become a certified tile contractor. We will delve into the factors that influenced his career change, including his family, personal values, and passion for tile work.

As an ambassador for the National Tile Contractors Association (NTCA) and an active member of the Texas Tile Posse, Timothy has become deeply involved in the tile industry and has found fulfillment in his work as a tile contractor. We will discuss his experiences and insights as he navigates his new career path and becomes an advocate for the tile industry.

Timothy's story is a unique example of how one's personal values, interests, and circumstances can shape their career choices. We will explore the challenges and opportunities Timothy encountered along the way, and how he found fulfillment and satisfaction in his decision to pursue a career in the tile industry.

Join us as we hear Timothy's inspiring story and gain insights into his journey from aspiring doctor to a passionate tile contractor, and how he has become an advocate for the tile industry through his involvement in trade organizations such as the NTCA and the Texas Tile Posse.

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03 Aug 2022Creativity Is Not A Commodity - Dirk Sullivan - Hawthorne Tile01:19:26

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In this episode, we will be joined by Dirk Sullivan, a tile contractor with a background in music and creativity. Dirk is the owner of the only NTCA 5 Star Contractor business in Oregon and has successfully built a business that focuses on delivering unique and creative tile designs to his clients.

Dirk will share his insights on how he is able to sell tile designs that are often perceived as commodities by many in the industry. He will discuss his approach to showcasing the value and creativity of his designs to clients, and how he differentiates himself in a competitive market.

Drawing on his experience as a touring musician, Dirk will also share the lessons he learned from his music career that have carried over into the tile industry. He will discuss how creativity, innovation, and a unique perspective can set a business apart and create value for clients.

Dirk will also share his thoughts on gaining confidence in pricing his work in a market that may not always fully appreciate the value of creative tile designs. He will discuss strategies for pricing, educating clients on the value of his work, and negotiating fair compensation for his expertise and creativity.

Join us as we delve into Dirk's experiences as a creative tile contractor, his insights on pricing, and the lessons he has learned from his music career that have helped him successfully capitalize on his creativity in the tile industry.

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10 Aug 2022I Was A Single Mom and Entreprenuer - Angie Halford Ré - Unique Mosaics01:26:57

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In this episode, we will be joined by Angie Halford Ré, a successful business owner and single mom of five children. Angie has overcome numerous challenges and built a thriving business, all while being the sole provider for her family.

Angie will share her journey of balancing motherhood and entrepreneurship, and how she has managed to keep the wheels turning despite the challenges. She will discuss the strategies, mindset, and determination that have helped her build a successful brand while also being there for her children.

As a business owner, Angie will also share her insights on building a successful brand and maintaining a positive reputation in the industry. She will discuss the importance of customer service, quality work, and building relationships with clients and partners.

Angie's story will highlight the resilience and strength required to overcome obstacles and succeed as a single mom and business owner. She will also share a heartwarming story of being her daughter's prom date after her plans fell through, showcasing her dedication and love for her family.

Join us as we listen to Angie's inspiring story of building a successful business and navigating the challenges of single motherhood, and gain insights into her strategies for success in the industry.

Unique Mosaics

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17 Aug 2022Encouraging A Creative Environment - Jeff Newcomer - Johns Manville01:06:09

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In this episode, we will be joined by Jeff Newcomer, the Product Manager of GoBoard for Johns Manville. Jeff oversees the research and development, design, and marketing of GoBoard and its related products. He recognizes the importance of creativity in driving innovation and success in the flooring, tile, and stone industry.

Jeff will share his insights on the value of creativity in a business environment, and how it can foster growth and prevent stagnation. He will discuss how stifling creativity and shutting down new ideas can harm a company's potential for growth and innovation.

As a leader, Jeff will also share his strategies for fostering creativity and keeping his team motivated to stay in their creative spaces. He will discuss the importance of creating a culture that encourages and supports creativity, and how he empowers his team to voice their ideas and contribute to the development of new products and solutions.

Jeff's experience in overseeing research and development in the flooring industry will provide valuable insights into how businesses can leverage creativity to drive innovation and stay ahead of the competition. He will also share practical tips and strategies for creating a supportive environment that nurtures and encourages creativity in the workplace.

Join us as we listen to Jeff's insights on the role of creativity in business and learn from his strategies for fostering innovation and maintaining a motivated and creative team. Discover how creativity can be a driving force for growth and success in the flooring industry and beyond.

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24 Aug 2022Google Ads and Landing Pages - Matt Thibeau - Savant Marketing Agency01:04:59

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In this episode, we will be joined by Matt Thibeau, the owner of Savant Marketing Agency in Ottawa, Ontario, Canada. Matt specializes in providing digital marketing services to remodeling contractors in both Canada and the U.S. He has mastered various systems, including Google Ads and landing pages, to help his clients gain a competitive edge in the digital landscape.

Matt will provide an in-depth overview of how Google Ads and landing pages can be effective tools in improving a contractor's online presence and generating leads. He will discuss the strategies and techniques he uses to optimize Google Ads campaigns for remodeling contractors, including targeting keywords, optimizing ad copy, and leveraging landing pages to drive conversions.

Matt will also share insights on how landing pages can be tailored to meet the specific needs of remodeling contractors, such as showcasing their services, highlighting their expertise, and encouraging lead generation. He will discuss the importance of creating landing pages that are user-friendly, visually appealing, and optimized for search engines to improve visibility and drive traffic.

Furthermore, Matt will discuss how digital marketing can be a valuable tool in helping remodeling contractors stand out in a competitive market, attract more qualified leads, and close more sales. He will share tips and best practices for optimizing Google Ads campaigns, creating effective landing pages, and leveraging other digital marketing strategies to achieve business success.

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07 Sep 2022Building Value Through Products - Brett Spencer - Laticrete01:19:22

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In this episode, we will be joined by Brett Spencer, the Vice President of Sales for Laticrete North America. Brett has an extensive background in the sales industry, having started as a regional sales representative and worked his way up to his current position. He is well-versed in the concept of value creation and how it can benefit contractors and sales teams in the construction industry.

Brett will discuss the importance of delivering value to customers beyond just the installation process. He will highlight how simply raising prices is not enough, and contractors must understand and meet the needs of their clients in order to create lasting value. He will share insights on how contractors can identify their clients' pain points, provide solutions, and exceed customer expectations to create a differentiated value proposition.

Furthermore, Brett will discuss how value creation can also benefit sales teams and manufacturers in the construction industry. He will share strategies on how sales teams can effectively communicate the value of their products and services to supply houses, distributors, and other stakeholders in the supply chain. He will also highlight the role of customer service, relationship building, and ongoing support in creating value that leads to long-term business success.

Join us as we listen to Brett's insights on how contractors can go beyond simply raising prices and truly create value for their clients. Learn from his experience in the sales industry and gain valuable strategies to differentiate yourself in the market, build strong customer relationships, and deliver exceptional value that leads to business growth.

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31 Aug 2022Integrating With Your Community - Caleb Blair - Monkeywrench Marketing00:51:38

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In this episode, we will be joined by Caleb Blair, Founder and CEO of Monkeywrench Marketing. Caleb, a former airborne infantry member and remodel contractor, discovered his passion for marketing during his years as a contractor. He has since built a successful company that helps contractors stand out in their communities and be top of mind among potential customers.

Caleb will discuss the challenges that small retailers and contractors face when competing with larger companies that have significant resources to invest in marketing and training programs. He will explore why some big box stores are able to "brainwash" the public into favoring them, despite potential shortcomings in the quality of their services or products.

Caleb will also share insights on how contractors can better integrate with their communities and differentiate themselves from larger competitors. He will discuss the importance of building strong relationships with customers, providing exceptional service, and leveraging word-of-mouth marketing to create positive perceptions and generate referrals.

Furthermore, Caleb will share strategies and tactics that contractors can use to effectively market their services and stand out in their local communities. He will discuss the role of branding, website design, content marketing, social media, and other digital marketing techniques in building a strong presence and connecting with potential customers.

Join us as we listen to Caleb's insights on how contractors can overcome the challenges of competing with larger companies and build a strong presence in their communities. Learn from his experience in marketing and gain valuable strategies to differentiate yourself from the competition and grow your business.

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14 Sep 2022Managing Employee Safety - Troy Pefley - Royal Carpet One01:10:52

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In this episode, we will be joined by Troy Pefley, owner of Royal Carpet One in Fernley, Nevada. Troy has a long history in the carpet industry, having started working with his grandpa at the age of 7. He has taken a unique approach to running his retail shop by utilizing an employee model instead of subcontracting.

Troy will discuss the importance of safety in the workplace and how he ensures that safety is a top priority in his business. He will share insights on how he consistently reinforces safety protocols with his employees and how he instills a safety-first mindset among his team members. He will also discuss the challenges and benefits of using an employee model in the carpet industry and how it relates to safety practices.

Furthermore, Troy will share his experience in managing employees and creating a positive work environment that fosters safety and success. He will discuss how he trains and educates his team members on safety procedures, provides ongoing support and resources, and maintains open communication channels to address any safety concerns or suggestions from his employees. He will also highlight the importance of leading by example as a business owner and setting the tone for safety in the workplace.

Join us as we listen to Troy's insights on how he manages safety in his carpet business and creates a culture that prioritizes the well-being of his employees. Learn from his experience in the industry and gain valuable strategies to ensure safety is routinely focused on in your own business, leading to a successful and thriving work environment.

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21 Sep 2022Profit First - John Stricker - Stricker Co Solutions01:18:23

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In this episode, we will be joined by John Stricker, a certified Profit First Professional and the owner of Stricker Co Solutions, a company that offers accounting, bookkeeping, and fractional CFO services. John specializes in working with contractors, particularly in the hardwood flooring industry, to help them manage their businesses and prioritize profit.

John will share insights on the importance of profit in running a successful business. He will discuss how profit should be a first consideration rather than a last one, and how it impacts the financial health of a business. He will highlight the need for contractors to prioritize profit beyond just paying themselves a paycheck and how it affects the long-term sustainability and growth of their business.

John will also share his personal strategies for ensuring profitability in his own business and how he helps his clients implement Profit First principles in their businesses. He will discuss the key components of Profit First, including setting up separate accounts for profit, owner's pay, taxes, and operating expenses, and how this system helps contractors better manage their cash flow and prioritize profit.

Furthermore, John will share his expertise in managing the financial aspects of a contracting business, including budgeting, forecasting, financial reporting, and tax planning. He will discuss the common financial challenges that contractors face and provide practical tips and strategies to overcome them and achieve profitability.

Join us as we learn from John's experience and insights on how to prioritize profit in your contracting business and ensure that you are running a fiscally healthy and successful company. Gain valuable tips on implementing Profit First principles and managing the financial aspects of your business to achieve profitability and long-term sustainability.

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28 Sep 2022Cyber Security Management - John Barker00:58:55

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In this episode, we will be joined by John Barker, an experienced IT professional and business consultant with over 20 years of experience in the information technology field. John specializes in helping businesses scale while prioritizing their values and focuses on cybersecurity as a critical aspect of small business protection.

John will share insights on the importance of privacy and cybersecurity in the modern digital landscape. He will discuss the risks and potential consequences of using cloud-based services for small businesses, including the potential exposure of sensitive information and the implications of not fully understanding the terms of service when signing up for websites or social media platforms.

John will also highlight the need for small businesses to prioritize cybersecurity and take proactive measures to protect their data and information. He will discuss common cybersecurity risks and threats that small businesses face, such as data breaches, ransomware attacks, and phishing attempts, and provide practical tips and strategies to mitigate these risks.

You can also get his free PDF just for our listeners about Cyber Risk Management Strategies here. You can also find John on his Podcast, The Business Samurai.

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05 Oct 2022I Won't Let My Business Run Me/Time Management - Angie Weber - Nico Tati Designs01:08:01

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In this episode, we will hear from Angelica Weber, the founder of Nico Tati Designs, a full-service interior design company that specializes in creative and functional space planning. Angelica will share her experiences as an entrepreneur and mother, and how she has learned to prioritize her time and make her business work for her goals rather than the other way around.

Angie will discuss the challenges and sacrifices of starting and running her own design firm, including the time and effort required to build a successful business. She will share insights on how she has reclaimed her time and balanced her responsibilities as an entrepreneur and mother, while ensuring her business remains successful.

Angie will also talk about the importance of setting boundaries and prioritizing self-care as an entrepreneur, as well as finding the right balance between work and personal life. She will share strategies and tips for managing her time effectively, delegating tasks, and making sure her business supports her goals and values.

Additionally, Angie will discuss her approach to delivering superior value and attention to detail in her design projects, and how she strives to make the design process enjoyable for her clients.

Angie's experiences as an entrepreneur, mother, and business owner, help us learn how she manages her time, sets boundaries, and prioritizes her goals to build a successful interior design business while maintaining a healthy work-life balance. Discover valuable strategies for managing the challenges of entrepreneurship and finding the right balance between work and personal life to achieve success in both areas.

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12 Oct 2022Human Resources for Small Businesses - Dana Dowdell - Boss Consulting HR01:08:45

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In this episode, we will hear from Dana Dowdell, the owner of Boss Consulting HR, who specializes in providing HR services for companies that may not have the resources for a full-time HR person or need guidance in navigating the complexities of human resources as they grow and add employees.

Dana will discuss the challenges and considerations that arise when transitioning from being an owner-operator to managing employees. Many contractors may not have experience or knowledge in HR, and Dana will share insights on the importance of understanding HR compliance, creating an employee handbook, and implementing effective HR practices to ensure a well-functioning business.

She will provide valuable tips and guidance on how to handle various HR-related tasks, such as recruiting, onboarding, employee relations, performance management, and compliance with employment laws and regulations. Dana will also discuss the benefits of outsourcing HR services for small businesses, including cost-effectiveness and access to professional expertise.

Join us as we learn from Dana's expertise in HR and gain insights on how contractors and small business owners can effectively manage their HR responsibilities to create a better functioning business. Whether you are just starting to add employees or looking to improve your existing HR practices, this episode will provide valuable guidance on navigating the complexities of HR to support your business growth and success.

Hear more from Dana on her podcast, It's Just business.

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19 Oct 2022How Do I Handle Pricing Pressure? - Ron Nash - Laticrete01:13:14

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In this episode, we will hear from Ron Nash, the Chief Operating Officer (COO) of Laticrete North America, who will share insights on navigating a difficult economy while maintaining a profitable company.

Ron will discuss the challenges that arise during economic downturns, including pricing pressures and changes in market dynamics. He will provide valuable tips and strategies on how contractors and businesses can adapt to these challenges to remain profitable.

From his perspective as the COO of a leading company in the construction industry, Ron will share his experiences of what contractors have done in the past to manage difficult economic conditions, and how he leads his own company to navigate such situations. He will discuss the importance of evaluating costs, optimizing operations, and finding new ways to add value to customers.

Ron will also highlight the significance of effective communication, leadership, and strategic planning in managing economic challenges, and share practical tips for contractors to stay resilient and maintain profitability during tough times.

Join us as we gain insights from Ron's experience and expertise in managing businesses during economic downturns, and learn practical strategies for navigating pricing pressures and maintaining a profitable company, even in difficult economic conditions. This episode will provide valuable guidance for contractors and business owners who are facing economic challenges and seeking ways to sustain profitability in a changing market environment.

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26 Oct 2022Identifying Core Values - Russ Harlow - Reliable Remediation01:02:12

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In this episode, we will hear from Russ Harlow, an army veteran, former rugby player, father of three, and owner of Reliable Remediation in Brooklyn, Connecticut. Russ will share insights on the importance of vision, mission, and values for a company, and how to ensure that employees are aligned with them.

Russ will discuss his experience as part of a franchise model remediation company, where he faced challenges when his own core values no longer aligned with the company's values as he grew his business. He will share how he navigated through feelings of grief and loss, and ultimately made the decision to move on from his previous company to align with his own core values.

Russ will emphasize the significance of having a clear vision, mission, and set of values for a company, and how they serve as a guiding compass for decision-making, employee engagement, and business success. He will provide practical tips and strategies on how to identify and attract employees who align with the company's vision, mission, and values, and create a culture that fosters their growth and engagement.

Russ will also highlight the importance of effective communication, leadership, and continuous evaluation of the company's values to ensure they remain relevant and aligned with the business goals. He will share his own experiences of how aligning with his core values has positively impacted his business and personal growth.

Join us as we gain insights from Russ's journey of aligning his business with his core values, and learn practical strategies for building a company culture that fosters alignment with vision, mission, and values. This episode provides valuable guidance for business owners who are looking to create a strong company culture and ensure that employees are aligned with the values of their business.

It's Just Business Podcast

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02 Nov 2022Training and Operations - Laura Fisher01:04:02

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In this episode, we will hear from Laura Fisher, co-owner of Fisher Global Developments, which encompasses several brands offering business suites, storage units, a podcast studio, and private jet acquisitions. Laura will share insights on the importance of having a solid training plan for new hires and ongoing training for office staff.

Laura will discuss her approach to training and operations management, which focuses on leaving nothing up to chance and ensuring that her team can run smoothly and efficiently. She will emphasize the significance of having a well-structured training plan in place for new hires, as well as ongoing training for office staff to continually improve their skills and knowledge.

Laura will share practical tips and strategies for developing an effective training plan, including identifying the key skills and knowledge required for each position, creating clear training materials and resources, and providing opportunities for hands-on learning and feedback. She will also highlight the importance of communication and feedback loops in the training process to ensure that employees are continuously learning and improving.

Furthermore, Laura will discuss the benefits of having a well-trained team, including reduced errors, improved productivity, and increased employee engagement and satisfaction. She will also share how her focus on training and operations management has allowed her to have better organization and fewer fires to put out in her business.

Check Laura out on her podcast.

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09 Nov 2022Should I Go Out On My Own? - Justin Reilly01:24:45

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In this unique episode, we will hear from Justin Reilly, who has been working as a subcontractor in the flooring industry for nine years. Justin is considering the idea of starting his own business and finding his own clientele, rather than relying solely on workrooms or retailers.

Throughout the episode, we will work through Justin's questions and concerns, providing insights and guidance on what it takes to start a business in the flooring, tile and stone industry. We will discuss key considerations such as market research, business planning, marketing strategies, and financial management. We will also explore the importance of building relationships with homeowners, general contractors, and builders to find work and establish a client base.

Justin's journey will serve as a case study for flooring contractors who are considering branching out on their own and finding their own clients. We will provide practical advice and tips for navigating the challenges and opportunities of starting a business, as well as exploring whether entrepreneurship is the right fit for Justin and his career goals.

Join us as we dive into Justin's unique situation and explore the possibilities and challenges of starting a flooring business from scratch. This episode will provide valuable insights for flooring contractors who are considering taking the leap into entrepreneurship and looking to build their own client base.

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16 Nov 2022Building A New Division Of Your Business - Chris Griffin - Johns Manville01:12:03

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In this episode, we will hear from Chris Griffin, the Director of Innovation at Johns Manville, who oversees the growth and development of startups within the construction industry. Chris will share insights on how to determine when it's time to create separate divisions or services within a construction company and how to set them up for success.

We will explore the concept of diversifying services within a construction company, such as offering commercial, new build, residential remodel, removal, cleaning, epoxy coatings, and other niche services. Chris will discuss the importance of understanding market demand, customer needs, and the competitive landscape when considering expanding services or creating separate divisions.

Chris will share his experiences and perspectives on how to evaluate the performance of different divisions or services within a construction company. He will provide insights on key performance indicators (KPIs), metrics, and benchmarks that can be used to assess the success and viability of each division or service.

We will also delve into the process of setting up separate divisions or services for success. Chris will discuss the importance of clear communication, defining roles and responsibilities, establishing processes and workflows, and providing adequate resources and support for each division or service. He will also share tips on how to foster a culture of innovation, collaboration, and continuous improvement within each division.

Throughout the episode, we will draw on Chris's expertise in guiding startups and fostering their growth to provide practical advice and insights on how construction companies can effectively diversify their services, create separate divisions, and set them up for success. Listeners will gain valuable insights on how to structure and organize their companies to improve performance, achieve growth, and adapt to changing market demands.

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14 Dec 2022E-Commerce Part 2 - Bob Baldocchi - ON301:01:33

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In this episode, we will be joined by Bob Baldocchi, an industry expert with 25 years of experience in global sales, marketing, and branding. Bob has extensive experience in the flooring industry, having served as the Chief Marketing Officer at Emser Tile and currently working as an owner and investor at ON3, a company that focuses on building digital training solutions for the flooring industry. We will discuss the growing trend of online flooring sales and explore the opportunities and challenges of selling flooring products online.

We will delve into the key considerations for implementing e-commerce into a retail flooring business, including the necessary infrastructure, technology, and logistics. Bob will share insights on what it entails to set up an online store for flooring products, including the website development, product catalog management, online payment processing, and order fulfillment. We will also discuss the importance of creating a user-friendly and secure online shopping experience for customers.

We will explore the potential market for online flooring sales, including the advantages and challenges of selling locally or nationally. Bob will provide insights on identifying the target audience for online sales and tailoring the marketing strategies accordingly. We will also discuss the competition in the online flooring market, and how to differentiate and position your online store for success.

We will also discuss the logistics of delivering flooring products to customers in an online sales model. Bob will share his expertise on managing inventory, handling shipping and delivery, and providing customer support in an online sales environment. We will also discuss the importance of accurate product descriptions, images, and specifications to ensure customers can make informed decisions online.

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23 Nov 2022Instilling An Owner's Mentality - Dan Wall - Covenant Construction01:27:00

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In this episode, we will hear from Dan Wall, the lead carpenter at Covenant Construction in Ontario, Canada, who has extensive experience in the construction field and has successfully nurtured new talent in his company. Dan will share insights on how to foster an ownership mentality among employees and cultivate a culture of pride, accountability, and problem ownership in a construction business.

We will explore the challenges of training employees who may leave to start their own business or who may not take ownership of their work. Dan will discuss strategies for overcoming these challenges and creating an environment where employees feel invested in the success of the business.

Dan will share his experiences and techniques for nurturing new talent in his company, including providing comprehensive training, setting clear expectations, and empowering employees to take ownership of their work. He will discuss the importance of communication, feedback, and recognition in motivating employees to take pride in the business they represent and actively contribute to its success.

We will also delve into the concept of an ownership mentality and how to instill it in employees. Dan will share his insights on fostering a sense of ownership by involving employees in decision-making, providing opportunities for growth and advancement, and creating a positive and inclusive work environment. He will discuss the importance of setting a strong example as a leader and cultivating a shared vision and mission among employees.

Throughout the episode, we will draw on Dan's experiences and strategies for nurturing new talent and fostering an ownership mentality in his construction business. Listeners will gain practical advice and insights on how to cultivate a culture of accountability, pride, and problem ownership among employees, and improve employee retention and performance.

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30 Nov 2022Product Sustainability - Graham Capobianco - Novalis Innovative Flooring01:16:07

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In this episode, we will hear from Graham Capobianco, a fifth-generation flooring professional and the Sustainability Manager for North America at Novalis Innovative Flooring. Graham's role involves understanding how flooring products impact the environment, navigating LEED certifications, and assisting contractors in addressing client inquiries about sustainability.

We will delve into the topic of sustainability in the flooring industry and discuss common questions that contractors receive from clients, such as whether products are "green," how they may affect the home environment, and whether they contain VOCs (Volatile Organic Compounds) or phthalates. Graham will share his expertise and insights on how to effectively respond to these inquiries and educate clients about sustainable flooring options.

We will also discuss the process of obtaining LEED (Leadership in Energy and Environmental Design) certifications for flooring projects and how contractors can navigate the paperwork and requirements associated with these certifications. Graham will share his experiences and best practices for working with LEED certifications, including understanding the different categories and credits, selecting sustainable products, and documenting compliance.

Throughout the episode, we will draw on Graham's expertise in sustainability and flooring to provide practical advice and insights on how contractors can effectively address client inquiries about sustainability and navigate the process of obtaining LEED certifications. Listeners will gain valuable knowledge on how to confidently discuss sustainability with clients and make informed choices when it comes to selecting environmentally responsible flooring products.

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07 Dec 2022The International Surface Event 2023 Preview - Paul Treanor01:03:33

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In this episode, we will be joined by Paul Treanor, the Senior Manager of Content and Community at the International Surface Event (TISE), which is a major industry event held in Las Vegas from January 31st to February 2nd, 2023. We will discuss the benefits and significance of attending industry events like TISE, and debunk the misconception that they are only for retailers.

We will delve into the various advantages of attending industry events, including networking opportunities, educational sessions, product demonstrations, and industry trends and insights. Paul will share his expertise on how attending industry events can help flooring professionals stay updated with the latest industry developments, discover new products and technologies, and connect with peers, suppliers, and potential customers. We will also discuss the value of in-person interactions and the importance of building relationships in the flooring industry.

We will explore the diverse range of attendees at industry events, which include not only retailers, but also contractors, installers, designers, architects, manufacturers, and other professionals in the flooring industry. Paul will highlight the relevance of industry events for different segments of the flooring industry and how they can provide valuable opportunities for business growth, professional development, and staying ahead of the competition.

We will also discuss what to expect at TISE 2023, including the various exhibitors, educational sessions, special events, and networking opportunities that will be available to attendees. Paul will provide insights on how to make the most out of attending TISE or any industry event, including planning ahead, setting goals, and engaging in active networking and learning.

Don't forget to use the code KYLE when registering for Surfaces so that you get your free exhibition pass!

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21 Dec 2022Reaching The Next Generation - Nick Hofmann - Pokuna Tile01:04:02

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In this episode, we will be joined by Nick Hofmann, owner of Pokuna Tile, as we discuss the topic of generational differences in the workplace, particularly focusing on late millennials, Gen Z, and Gen Alpha. We will explore common misconceptions and negative stereotypes associated with these generations, such as laziness and excessive phone usage, and challenge those perceptions based on the evolving environment they have grown up in.

We will delve into the impact of technology and the changing cultural landscape on younger generations, and how it has shaped their attitudes, behaviors, and work habits. Nick will share his personal experience with his kindergartener son's career day, providing insights into how younger generations perceive and approach work in today's world.

We will also discuss the importance of nurturing and growing new talent in the flooring industry. Nick will share his perspectives on how the industry can attract and retain younger generations, and create a positive and inclusive work environment that encourages their growth and development. We will explore strategies to bridge the gap between different generations in the workplace, fostering collaboration and mutual understanding.

Throughout the episode, we will challenge misconceptions about younger generations in the workplace and highlight the unique strengths and contributions they bring to the table. We will discuss the importance of adapting and evolving as an industry to effectively engage and empower younger generations, and create a thriving and sustainable workforce for the future.

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28 Dec 2022The New Flooring Mafia - Todd Saunders - Broadlume01:02:09

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In this episode, we will be joined by Todd Saunders, CEO of Broadlume, as we delve into intriguing questions and concerns related to the flooring industry. We will explore the concept of a "flooring mafia" and whether such a phenomenon exists in the industry. We will also discuss the potential impact of big tech on the flooring industry and whether there might be a new flooring mafia emerging in the digital landscape.

As a flooring installer attending FloorCon 2022, organized by Broadlume, I had some concerns and questions about the goals and intentions of industry players. Todd Saunders, as the CEO of Broadlume, a company that offers a range of digital solutions for the flooring industry, will share his insights and perspectives on these topics.

We will explore the concept of a "flooring mafia" and whether there are any industry players who wield excessive influence or control. We will discuss the dynamics of power and competition in the flooring industry and how it impacts different stakeholders, including retailers, installers, and consumers. Todd will provide insights into the reality of the industry landscape and how players navigate the complexities of the market.

Throughout the episode, we will engage in a candid conversation about the flooring industry, its challenges, and its future. We will explore the potential impact of big tech on the industry, discuss the concept of a "flooring mafia," and gain valuable insights from Todd Saunders, a seasoned industry professional with a deep understanding of the digital landscape.

Join us as we discuss intriguing questions and concerns related to the flooring industry with Todd Saunders, and gain insights into the evolving dynamics of the market and the potential impact of technology on the industry's future.

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04 Jan 2023You Don't Have To Pay Your Employees - Workforce Innovation and Opportunity Act - WIOA - Erin Albrecht and Van Church - J&R Tile/Statement Hardwood Floors01:10:51

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Finding employees is tough but what if there was someone that could provide them? In this episode, we will be joined by Erin Albrecht and Van Church as we explore an intriguing opportunity for flooring businesses to overcome the challenges of finding and onboarding new employees. Erin is a passionate advocate for a federal government funding program (Workforce Innovation and Opportunity Act - WIOA) that allows businesses to onboard and train employees at their expense for 90 days, while also providing support for purchasing tool packages. Van Church has been introduced to this program by Erin and will share his insights on its benefits for his flooring business.

We will discuss the challenges of finding and hiring skilled employees in the flooring industry, including the costs associated with training, tools, and wages. Erin will share her experiences and knowledge of the federal government funding program that can alleviate these challenges and provide support to businesses in onboarding and training new hires. We will explore the details of the program, including where to find it and how to utilize it effectively to grow your company.

We will touch on how the program can assist with purchasing tool packages for new employees, which can be a significant expense for businesses. Erin and Van will share their experiences and insights on how this program has helped them overcome the challenges of finding and training new employees in their flooring businesses.

Additionally, we will discuss other potential programs and resources that may exist to support flooring businesses in overcoming the installer shortage and growing their companies. Erin, Van, and our guest will provide valuable insights and tips on how to effectively leverage these programs to attract and train skilled employees, reduce costs, and drive business growth.

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11 Jan 2023Becoming An Owner - Josh Hansman - 50 Grit Flooring01:17:46

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In this episode, we will be joined by Josh Hansman, a returning guest and friend of the show, as we explore his experience of transitioning from an employee to an owner of the business he was working for. Josh will share his insights on how this change has impacted his role, the dynamics with his team, and the challenges and opportunities that have arisen.

We will discuss Josh's decision to accept the proposition from his former boss and become a business owner, despite his previous stance of not wanting to be an owner again. He will share his motivations and reasons for accepting this new role and the changes it has brought to his professional life.

We will delve into the dynamics of transitioning from an employee to an owner within the same organization, including how the other employees have responded to the change and the level of respect and acceptance Josh has experienced. He will share his insights on building trust and maintaining positive relationships with his team as he takes on his new role as an owner.

Josh will also discuss the challenges and overwhelming aspects of becoming a business owner, including the new responsibilities, decision-making processes, and the different skillset required to effectively manage a business. He will share his thoughts on areas where he needs to grow and develop in order to succeed in his new role and navigate the changes that come with being a business owner.

We will explore the opportunities and potential benefits of transitioning from an employee to an owner, including the ability to make strategic decisions, implement changes, and drive the success of the business. Josh will share his perspective on the exciting aspects of being a business owner and the potential for personal and professional growth.

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18 Jan 2023Keeping Traditions Alive - Mario Garcia - Mud Event01:19:40

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In this episode, we will be joined by Mario TileGuy Garcia, who is passionate about preserving the tradition of using mud in the flooring, tile & stone industries. Mario is the founder of the annual MUD EVENT, where attendees learn not only the techniques of mud work but also the culture and traditions behind this age-old practice.

We will explore the importance of preserving traditions in the flooring, tile & stone industries, including the use of mud as a traditional technique. Mario will share his insights on why he believes it is crucial to keep these traditions alive and how the MUD EVENT serves as a grassroots effort to bring this piece of the industry beyond its last mainstay location.

We will delve into the unique aspects of the MUD EVENT and what attendees can expect to learn and experience at this one-of-a-kind event. Mario will share his motivations for organizing and traveling all over to promote this event and how it has become a platform for sharing knowledge, fostering community, and preserving traditions in the industry.

Mario will also discuss the importance of having a diverse toolbox in the flooring and tile & stone industries, including the value of learning different techniques and approaches. He will share his insights on how expanding one's skill set can lead to more opportunities and enhance the overall quality of work in the industry.

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25 Jan 2023Installer Vs. Retailer: Floorcon Follow Up - Jerry Levinson - Profit Now For Flooring Dealers01:30:08

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In this episode, we will be joined by Jerry Levinson, a business coach and consultant with a background in retail store ownership and the blinds business. Jerry is known for his marketing expertise and has successfully selling his retail business.

Jerry will be playing a game of 20 questions with me, discussing the finer points of installers in the flooring industry, the ideal relationship between installers and retailers, and how to bridge the gap between the two.

We will explore topics such as the challenges faced by installers in the flooring industry, including issues with finding skilled labor and navigating relationships with retailers. Jerry will share his insights on how retailers can better support and collaborate with installers to create a win-win situation for both parties.

We will also delve into the importance of effective communication and understanding between installers and retailers, and how this can contribute to a successful partnership. Jerry will share his tips on how to improve communication, establish trust, and foster a mutually beneficial relationship between installers and retailers.

Additionally, we will discuss marketing strategies for flooring businesses, including how to effectively market installation services, build a strong brand, and attract customers. Jerry will share his expertise in marketing and provide insights on how flooring professionals can leverage various marketing channels to grow their businesses.

Join us as we engage in a lively discussion with Jerry Levinson, playing 20 questions on the topic of installers in the flooring industry, the relationship between installers and retailers, and effective marketing strategies for flooring businesses. Gain valuable insights and tips on how to navigate the challenges of the industry, improve communication, and build successful partnerships.

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01 Feb 2023What Is The Purpose Of A Website - Daniel Moscovitch - Flooring Pros Marketing01:17:49

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In this episode, we will be joined by Daniel Moscovitch, the owner of Flooring Pros Marketing, an online marketing company that specializes in web design and search engine optimization for the flooring industry.

Daniel will share his insights on the purpose of a website for flooring businesses. He will discuss how a website should be more than just an online placeholder or a photo gallery, but rather a powerful sales assistant that generates phone calls, appointments, and sales.

We will delve into the importance of having a website that looks professional and legit in order to build trust with potential customers. Daniel will share tips on how to optimize a website for search engines, ensuring that it ranks well in search results and attracts organic traffic.

Daniel will also provide insights on how to design a website that effectively sells flooring products and services. This includes creating clear calls-to-action, easy navigation, and compelling content that engages visitors and motivates them to take action.

Furthermore, we will discuss the role of a website in building a strong online presence for flooring businesses. Daniel will share strategies for utilizing a website as a central hub for online marketing efforts, including social media, email marketing, and online advertising.

Book an appointment with Daniel here!

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08 Feb 2023Scaling Down - Ron Teljeur - Acorn Wood Floors01:34:20

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In this episode, we will be joined by Ron Teljeur, the owner of Acorn Wood Floors, a flooring business located just outside of Vancouver. Ron will share his experience with scaling his business up and then deciding to scale it down.

Ron will discuss how his business grew to the point of having six crews using subcontractors, and the challenges that came with managing a larger operation. He will share insights on the issues he faced, including putting out fires and dealing with increased administrative tasks, which led him to reassess his business strategy.

We will delve into Ron's decision to scale his business down and focus on doing what he loves, which is working with his hands and being involved in the actual flooring installations. Ron will share how he restructured his business and the changes he made to create a more streamlined and enjoyable work environment.

Ron will also discuss the benefits of scaling down his business, including reduced stress, improved work-life balance, and increased job satisfaction. He will share how he has been able to achieve a more manageable and fulfilling business model that aligns with his personal goals and values.

Join us as we learn from Ron Teljeur about his experience with scaling down a business, the challenges he faced in growing and managing a larger operation, and the benefits of creating a business model that allows for more hands-on involvement and personal satisfaction. Gain valuable insights on how to reassess and adjust your business strategy to align with your own goals and priorities.

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15 Feb 2023Captain Save A Ho - John Steier - Steier Flooring01:23:22

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In this episode, we will be joined by John Steier, the owner of Steier Flooring in Algona, Iowa, and a certified flooring installer with 18 years of experience in the floor covering industry. John will share his insights on navigating the employer-employee relationship and the challenges that arise when employers want their employees to succeed more than the employees themselves.

John will discuss the common pitfalls that business owners can fall into, such as advancing pay, allowing absences, or going above and beyond for employees without receiving adequate appreciation or return on investment. He will share his experiences and lessons learned in dealing with these challenges and finding a balance between supporting employees and maintaining a healthy employer-employee relationship.

We will explore the reasons why playing the role of "Captain Save A Ho" with team members, or constantly rescuing them from their mistakes or shortcomings, can be detrimental to the overall success of a business. John will provide insights on how to set clear expectations, establish boundaries, and create a culture of accountability within a team.

Join us as we learn from John Steier about navigating the challenges of the employer-employee relationship, setting healthy boundaries, and fostering employee growth while maintaining a professional and accountable workplace culture. Gain valuable insights on how to avoid the pitfalls of "Captain Save A Ho" mentality and create a successful and mutually beneficial working relationship with your team members.

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22 Feb 2023Markups and Margins - Michael McClanahan - Virtual Estimates Now01:27:50

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In this episode, we will be joined by Michael K Mcclanahan, the Vice President of Flooring Install America and Virtual Estimates Now. Michael is an experienced business owner who understands the importance of markups and margins in running a profitable business.

Michael will discuss the key differences between markups and margins and why it is crucial for business owners to understand these concepts. He will explain how markups and margins are calculated and how they affect the pricing of products or services that are passed on to clients.

Michael will share insights on what a healthy percentage for markups and margins might be in the flooring industry, and how business owners can determine the appropriate level for their specific business. He will discuss the factors that should be taken into consideration when setting markups and margins, including costs of goods, labor, overhead, and desired profit margins.

Michael will also provide practical tips on how business owners can ensure that their markups and margins are effective in generating the necessary cash influx for their business operations. He will discuss the importance of accurately tracking costs, understanding pricing strategies, and regularly reviewing and adjusting markups and margins to maintain profitability.

Join us as we learn from Michael Mcclanahan about the critical concepts of markups and margins, how they impact pricing, and how to ensure that your business is operating on healthy and profitable levels. Gain valuable insights on how to calculate markups and margins, set appropriate pricing, and effectively manage your business finances for long-term success.

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01 Mar 2023Making The Trades Sexy - Lee & Jane Callewaert and Joshua Nordstrom01:21:32

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In this episode, we will be discussing the notion of flooring as an art form, rather than just a commodity. We will be joined by Lee and Jane Callewaert and Joshua Nordstrom, who are leaders in the tile artisan movement, advocating for the recognition of the artistic aspect of flooring work.

We will explore how flooring, whether it be carpet, tile, stone, hardwood, or floating floors, involves a level of craftsmanship and creativity that goes beyond simple installation. The intricate design, meticulous craftsmanship, and attention to detail required in flooring work can elevate it to the level of an art form.

We will discuss how the perception of flooring as a commodity can devalue the skills, talent, and creativity of flooring professionals. We will delve into the challenges faced by flooring artisans in an industry that is increasingly focused on mass production, prefinished products, and housing developments by the thousands.

We will also discuss the importance of bringing "sexy back" to the trades and promoting the artistic aspect of flooring work. We will explore ways to highlight the craftsmanship, creativity, and unique design elements of flooring projects, and how this can lead to a greater appreciation for the flooring profession and the work of flooring artisans.

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27 Feb 2023Give Back To Get Back - Kyle Hedin - TISE 202300:19:40

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In this episode, we will be discussing the importance of supporting your community as a business owner and how it can create a cyclical system of mutual support. The talk was originally given at Surfaces, a prominent flooring industry event.

We will explore how businesses can actively contribute to their local communities by investing back into the community with the funds they receive from their services. This can include various initiatives such as sponsoring local events, supporting local charities or non-profit organizations, partnering with local businesses, and engaging in community outreach programs.

We will discuss the benefits of building strong relationships with the local community, including increased customer loyalty, positive brand image, and long-term sustainability. We will also highlight how supporting the community can create a positive impact on the overall well-being and economic growth of the local area.

Additionally, we will explore practical strategies and ideas for businesses to implement in order to actively support their communities, regardless of the size or type of business. We will discuss ways to identify and connect with local community needs, leverage partnerships and collaborations, and effectively communicate your community support efforts to customers and stakeholders.

Join us as we discuss the importance of supporting your community as a business owner and how it can create a mutually beneficial cyclical system of support. Gain insights on how to actively contribute to your local community, build strong relationships, and create a positive impact through your business operations.

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06 Mar 2023Mythbusting Gen Z - Kyle Hedin - TISE 202300:41:11

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In this episode, we will be discussing the topic of engaging and involving the next generation of flooring professionals, specifically Generation Z. We will challenge the notion that Gen Z is lazy or entitled, and instead explore how they are a product of their environment and upbringing.

We will delve into the unique characteristics and traits of Gen Z, including their digital native status, their diverse and inclusive mindset, and their desire for purpose-driven work. We will discuss how these traits can be harnessed to effectively engage and involve Gen Z in the flooring industry.

We will also explore the challenges faced by Gen Z in the current work environment, including a competitive job market, rising student debt, and changing career aspirations. We will discuss how these challenges can impact their perception of the flooring industry and their willingness to pursue careers in the field.

We will then delve into strategies and approaches to reach and engage Gen Z in the flooring industry. We will discuss the importance of leveraging digital and social media platforms to connect with Gen Z, showcasing the meaningful and impactful aspects of flooring work, and offering opportunities for hands-on learning and skill development.

We will also explore ways to create an inclusive and diverse work environment that appeals to Gen Z, including promoting diversity, equity, and inclusion in the workplace, offering flexible work arrangements, and providing opportunities for career growth and advancement.

Additionally, we will discuss the importance of mentoring and apprenticeship programs in engaging and involving Gen Z in the flooring industry. We will explore how mentoring relationships can provide guidance, support, and valuable learning experiences for Gen Z, while also fostering a sense of community and belonging in the industry.

Join us as we challenge the misconceptions about Gen Z and explore strategies to effectively engage and involve them in the flooring industry. Gain insights on how to leverage their unique traits and characteristics, create an inclusive work environment, and provide meaningful opportunities for learning and growth.

I apologize for the inability to hear the audience well, there are no microphones there. I did my best to hear everything and put it back in my answers.

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08 Mar 2023Teams, Accountability, and Boundaries - Shawna Bouchard - Johns Manville01:31:23

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In this episode, Shawna Bouchard is a Sr. Marketing Specialist for GoBoard at JohnsManville, will be discussing the challenge of trusting others to complete projects to the same standard as the business owner or leader. This is a common issue faced by many small contracting businesses, where owners may struggle with delegation and trust in their employees' abilities.

We will explore the reasons behind this challenge, including the sense of ownership and pride that business owners often have in their work, and the fear of subpar results or mistakes when delegating tasks to others. We will also discuss how this mindset can hinder the growth and scalability of small businesses, as owners may become overwhelmed with work and unable to effectively delegate.

We will then delve into how larger companies manage to ensure that employees perform to the required standards. We will discuss the importance of clear communication, setting expectations, providing training and resources, and implementing systems and processes that ensure consistency and quality in work performance. We will also explore how larger companies foster a culture of accountability and continuous improvement, where employees are empowered and trusted to perform their roles.

Furthermore, we will discuss strategies that smaller companies can adopt to emulate the practices of larger companies in managing employee performance. We will explore the importance of setting clear expectations, providing training and mentorship opportunities, and establishing systems and processes that ensure consistency in work quality.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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15 Mar 2023Building A Business To Sell - Dave Larson - Shower Concepts01:19:28

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In this episode, we will be discussing the importance of systems and processes in building a business that can be sold as an asset, rather than solely relying on depreciating assets for value. We will delve into the common story of business owners who have been in the trade for many years, only to find themselves with little to sell when it's time to retire or move on from their business.

We will explore the challenges and pitfalls of relying solely on equipment and physical assets as the value of a business, and how this can limit the options for business owners when it comes to exit strategies, such as selling the business or passing it on to the next generation.

Dave Larson, who is part owner of United Tile & Stone and owner of Shower Concepts, located just outside of Denver, CO. Dave will share his experience of building a business that is worth selling, and how he achieved this through the implementation of systems and processes that have added value to his business beyond just the physical assets.

Dave shares insights into the steps he took to transform his business into an asset that can be transitioned to his employees as partners, and how this has impacted his future plans for retirement and succession planning.

We will discuss the benefits of implementing systems and processes in a business, including increased efficiency, scalability, and the ability to sell the business as a valuable asset. We will also explore how having a well-structured business can provide options for business owners when it comes to exit strategies, and how this can impact their retirement and succession planning.

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22 Mar 2023What Did I Stumble In To? - Matt Saltzman - Louisville Tile01:09:00

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In this episode, we will be exploring the flooring industry and discussing the challenges and opportunities it presents. We will start by delving into the antiquated, unorganized, and inefficient aspects of the industry, and how this has been a common perception among many who have entered the field.

We will discuss the common lack of business management skills, financial literacy, and time management among contractors in the flooring industry, and how this has impacted the overall professionalism of the industry. We will also explore the mindset of some second or third generation individuals in the industry who may accept these inefficiencies as the norm, while others, like our guest Matthew Saltzman, have a different perspective and are looking to shake things up and do things differently.

Matthew Saltzman, the CEO of Louisville Tile, brings a unique perspective to the flooring industry with his previous experience in capital markets and working for major Wall Street firms. We will gain insights from his background of running his own company, Pallas Partners, and his role as a consultant and advisor for various public and private entities.

Matthew will share his thoughts on the current state of the flooring industry and what he believes needs to be done to strengthen it from the bottom up. We will discuss the opportunities for growth and expansion in new markets, as well as the importance of improving business management skills, financial literacy, and time management among contractors and professionals in the industry.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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29 Mar 2023If It Is To Be, It Is Up To Me - Rod Von Busch and Bethany Mattingly01:18:13

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In this episode, we will be discussing the need to attract new talent and improve the level of quality in the flooring industry. We will highlight the efforts of the Kentucky Floor Covering Education Committee, a community-driven initiative founded to address the lack of trained talent in their area.

Our guests, Bethany Mattingly, Rod Von Busch, and myself will share insights and strategies on how to up the level of quality in your local area and attract new talent to the industry. We will discuss the importance of community involvement and collaboration in addressing industry challenges and driving positive change.

We will explore the role of industry organizations in addressing the talent gap and improving professionalism in the flooring industry, as well as the need for individual effort and commitment to solving the problem from within. Our guests will share their experiences and successes in their efforts to raise the bar in their local area and attract new talent to the industry.

Join us as we delve into the importance of community-driven initiatives and individual commitment in improving the flooring industry's quality and attracting new talent. Gain practical strategies and insights on how to make a positive impact and drive change in your local area, and contribute to the overall growth and professionalism of the flooring industry.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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05 Apr 2023Buying Back My Time - Buddy Mitchell - Simply Floors01:27:44

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In this episode, we will be discussing the importance of leveraging time and resources to build a successful business. Our guest, Buddy Mitchell, has a track record of building successful businesses, including deck building, basement build-outs, remodeling, and currently Simply Floors with his wife Karen, which has generated over $8 million in revenue.

Buddy will share his insights on how he has been able to buy back his time and create a profitable business by making strategic decisions on hiring, managing resources, and investing in the growth of his business. He will discuss the mindset shift required to transition from "doing it all yourself" to effectively delegating and leveraging resources to scale a business.

We will explore Buddy's strategies for hiring the right team members, understanding when and how to invest in the business for future growth, and managing cash flow and profitability. He will also share his experiences and lessons learned from his previous businesses and how they have shaped his approach to building and growing successful ventures.

Join us as we delve into Buddy's journey of building successful businesses and his insights on how to buy back your time while ensuring the long-term success of your business. Gain practical tips and strategies on how to effectively scale your business and achieve profitability, while maintaining a healthy work-life balance.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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12 Apr 2023What Does It Take To Franchise? - Bryan Park - Footprints Floors01:06:29

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In this episode, we will be discussing the process of franchising a business and the importance of building a repeatable system for success. Our guest, Bryan Park, is the owner of Footprints Floors, a successful flooring business that he has successfully franchised to other contractors.

Bryan will share his journey of starting out as a sand and finish guy and eventually transitioning to sales and management before venturing out on his own in 2008 to start Footprints Floors. He will discuss the challenges and lessons learned in building a business that was scalable and replicable, leading him to the decision to franchise his business in 2013.

We will delve into the process of franchising, including the documentation and systemization required to ensure a consistent and repeatable process that can be replicated by franchisees. Bryan will share insights on how he developed a proven system that could be easily replicated, including operational processes, marketing strategies, and training programs for franchisees.

We will also discuss the benefits and challenges of franchising a business, including the importance of maintaining brand consistency, providing ongoing support to franchisees, and ensuring the long-term success of the franchise system. Bryan will share his experiences and lessons learned from franchising his business, including tips for aspiring entrepreneurs who are considering franchising as a growth strategy.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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19 Apr 2023Identifying Your Bottlenecks - Jamie Hawk - Altitude Operations01:12:53

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In this episode, we will be discussing the role of technology in streamlining business operations, particularly in the contracting industry. Our guest, Jamie Hawk, is the founder and CEO of Altitude Operations, a company that helps business owners leverage technology to streamline their processes and gain more time to work on their businesses.

Jamie will share her insights on why smaller companies, including contracting firms, may not always utilize technology to its full potential. She will discuss common reasons such as concerns about expenses, lack of understanding on how to gain value from technology, and fear of technology itself. Jamie will also highlight the specific challenges that the flooring industry may face when it comes to adopting technology.

We will delve into the benefits of using technology to streamline business operations, including automating repetitive tasks, improving communication, and creating repeatable systems that can be easily followed by employees. Jamie will share her extensive knowledge of the tools and technologies available to businesses, and how they can be used to optimize processes and gain efficiencies.

We will also discuss the importance of taking a step back from day-to-day operations and working on the business as a whole, rather than just in the business. Jamie will provide practical tips on how business owners in the flooring industry can leverage technology to gain more time, improve communication, and create scalable systems that can drive long-term success.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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26 Apr 2023Customer Service Vs. Customer Experience - Dianne Grossman - The Carpet Girl01:04:38

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In this week's episode of the Floor Academy Podcast, we will dive into how customer service and customer experience are different, what makes The Carpet Girls Experience so unique, and how you can build an experience unlike any other in your market, and lastly how it all needs a why.

In this episode of the Floor Academy Podcast, we will be exploring the difference between customer service and customer experience with our guest, Dianne Grossman, the creator of The Carpet Girl Experience and co-founder of The Carpet Girl in Springfield Township, NJ.

Dianne believes that customer service and customer experience are not interchangeable terms. She sees customer service as the act of resolving problems and ensuring customer satisfaction, while customer experience encompasses the entire journey from start to finish, including how the customer is handled, educated, and nurtured throughout the process.

Dianne will share her unique approach to creating an exceptional buying experience for her clients at The Carpet Girl, which has allowed her to grow her business and build a loyal customer base. She will discuss how she recognized the disparity between the decision-makers (mostly women) and the salespeople (mostly men) in the flooring industry, and how she leveraged this insight to create a buying experience unlike any other in her market.

Lastly, we explore the importance of knowing your "why" in business, as Dianne will share her experiences with her nonprofit organization and its powerful mission.

Learn more about Mallory's Army.

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03 May 2023You're A Psychologist: Managing Teams, Company Culture, and Expectation Setting - Sean Monett - Blackton Inc.01:10:56

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In this episode of the Floor Academy Podcast, we will be joined by Sean Monett, the president of Blackton Inc. in Orlando, Florida, who specializes in new construction with a focus on larger builders. Sean has recognized the importance of effectively managing teams and maintaining a harmonious work environment, as he understands that employees have their own lives outside of work and that interpersonal dynamics within the team can impact productivity and overall success.

Sean will share his insights on how to navigate the delicate balance between being too friendly with employees and being too strict, and how to effectively play the role of a psychologist to manage relationships within and outside of the office. He will discuss the importance of setting clear rules and expectations for employees while also fostering a positive and supportive work culture. Sean will also share tips on how to keep the team focused on the important aspects of the business and maintain productivity.

Managing teams can be challenging, and Sean will provide valuable insights on how to effectively handle employee complaints, maintain a healthy work-life balance, and create a positive work environment that fosters productivity and team cohesion. Join us as we delve into the intricacies of team management and learn from Sean's experiences in maintaining a successful flooring business while prioritizing employee well-being and team dynamics.

Don't miss this episode of the Floor Academy Podcast for valuable tips on effectively managing teams, establishing clear rules and expectations, and maintaining a positive work culture for your flooring business. Gain insights on how to navigate the challenges of team dynamics and create a productive and harmonious work environment for your team.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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10 May 2023Assertiveness And Soft Skills: Client Relationships, Effective Communication, and People Skills - Julie Howell - Commercial Flooring Services01:05:20

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In this episode of the Floor Academy Podcast, we will be joined by Julie Howell, a senior project manager at Commercial Flooring Services in Denver, Colorado, who recognized the importance of soft skills in the flooring industry. Julie noticed that her young team members were skilled at their jobs, but lacked the necessary people skills to build and maintain relationships with clients, resulting in clients relying solely on her for their projects or questions. This realization led Julie to invest in training her team on soft skills to improve client satisfaction, ensure future work, and empower her team to work independently with multiple team members.

Julie will share her insights on the significance of soft skills in the flooring industry and how they can impact client relationships and business success. She will discuss her approach to training her team on soft skills, including effective communication, customer service, relationship-building, and problem-solving. Julie will also explain why she believes in providing thorough training to her team members, so they can excel in their roles and work autonomously with clients.

Don't miss this episode of the Floor Academy Podcast as Julie Howell shares her experiences and strategies for training her team on soft skills to enhance client satisfaction and improve overall business success. Learn about the importance of people skills in the flooring industry and how investing in soft skills training can benefit your team and your business. Join us to gain valuable insights on how to empower your team to build meaningful relationships with clients and excel in their roles.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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17 May 2023Business Resources Through Recovery - Matt Baer - Elite Flooring Installations01:09:37

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In this episode of the Floor Academy Podcast, we will be joined by Matt Baer, owner of Elite Flooring Installations in Louisville, Kentucky, who has successfully built a thriving business despite facing challenges as a recovering addict. Matt believes in the potential of individuals in the construction industry, including those who may have struggled with addiction or have a criminal record. He will share his personal journey of overcoming addiction, finding support through recovery programs, and using his experiences to shape his business model.

Matt will discuss how the resources available through recovery programs have helped him establish a better business, not only for himself but also for his community. He will share insights on how hiring individuals in recovery or with criminal backgrounds can be a positive and impactful decision, including the benefits of providing second chances, fostering a supportive work environment, and promoting inclusivity and diversity in the construction industry.

Join us to hear Matt's inspiring story and learn how leveraging resources available through recovery programs can contribute to building a successful and socially responsible business in the construction industry. Gain valuable insights on creating a positive work culture, empowering individuals in recovery, and making a difference in your community through your business practices.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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24 May 2023Investing In Your Clients: Know Your Values - Seth Hanson - GoBoard/Johns Manville01:06:48

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How many of you are truly investing in your clients? I think many of us believe we are but most of us are probably only dealing with customers and making a transaction of services for a fee. This is not a great long term plan for repeat business, continued growth, and ultimately a successful company with a great legacy and local impact.

Seth Hanson, is the account manager at GoBoard a division of Johns Manville. His time is spent making sure his clients are happy and thriving by being able to sell his product. If Seth was not invested in making them successful, GoBoard would not have a leg to stand on. 

We will chat about Johns Manville's core values which are People, Passion, Perform and Protect. Find out how these guiding values make it easy to make big decisions and lead the company towards being successful. 

What values are leading your company? Do you even have any? How many people know them?

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31 May 2023Key Performance Indicators: How Well Do You Really Know Your Business - Jeff Provost - Key Performance Integrators01:07:31

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I bet you are like me. As long as the bank account has some money in it, there is some money in the savings account, and the bills are paid, then you feel pretty good about your company. This mindset is absolutely detrimental to small businesses. We have no actual idea what is happening within our businesses to know if  we are stalled out, moving forward or shrinking. If we are counting on our profit and loss statements to tell us, then we are using a lagging indicator and it is already too late.

Jeff Provost, the owner of Key Performance Integrators, is a huge fan of scorecards. This simple tool can track some key areas of your business in real time to give you instant feedback on where the company stands and which direction it is moving. You can even make scorecards for different positions within your company so that your employees can know instantly know the impact they are having on the company.

Listen in to this week's episode of the Floor Academy Podcast as Jeff and I discuss some basics to add to your scorecard, what this info will empower you to do, and how it will allow you to set better and more powerful goals to catapult your business to a new level.

Jeff's KPI Scorecard - https://www.kpintegrators.com/download-the-business-scorecard-template/

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02 Aug 2023Structuring Your Company For Success - Steve Keough - SLQK Enterprises01:12:22

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It's easy to believe that all you have to do is go out and sell a project, deliver a result that is satisfactory and you will get paid. Then you just rinse and repeat. This is how many small businesses operate and it will allow you to scale to a few employees but it will not work long term. Where is the culture coming from, what is the long term mission, what goals need to be met to move forward, and how is the money being managed?

Steve Keough has been in the construction industry for over 35 years running SLQK Enterprises. One of his companies under that umbrella is Electricians Get Leads.com. WIth 5 staff members, 1.2 million in annual revenue and 22 years in business, it didn't cover overnight or easy. It tooks years to accomplish and pain along the way with lots of learning opportunities and the ability to admit that things could be improved.

Listen in to this week's episode of the Floor Academy podcast as Steve and I discuss simple steps you can take to implement changes into your business that will help you streamline operations, gain back your free time, and find more profit through efficiency.

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09 Aug 2023An Attitude Of Gratitude - Jeremy Barker - Bathmatic01:17:24

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Life is a fickle mistress, you never know what it is going to throw at you. The decisions you make today, effect who you become tomorrow. Nobody likes cranky old people but they didn't turn 75 and instantly become cranky. It was a lifetime of decisions that got them to that point. Who you want to be in the future starts today!

Jeremy Barker is a co-owner of Bathmatic in Ballantyne Country Club, NC. His life was seemingly normal until one day he became the one hand cut man. Despite what many would consider a disadvantage and having previously been "whole" but now "disabled", Jeremy has not let his accident be a setback or a limiting factor. If anything it has brought him an attitude of gratitude which he uses to influence those around him to live a better life.

Listen in to this week's episode of the Floor Academy Podcast to hear Jeremy's inspiring story, why it important he keeps his sunny disposition, and why you need to take a page out of Jeremy's book.

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04 Oct 2023Employees and Training Programs > Subcontractors - Matt Plaskoff - One Week Bath01:20:10

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In my opinion the flooring and tile industry has one huge problem in it. The subcontracting model. You have a bunch of guys and gals that don't realize they are running a business, owning jobs and struggling to make it. Yes, there are success stories and you may be one of them, but paying a fair wage to employees and giving them opportunities to grow into new roles would do a lot more for the industry moving forward than the current system of everyone trying to fend for themselves.

Matt Plaskoff is the owner of One Week Bath in Van Nuys, CA. With over 35 years of experience in construction, 70 employees, 2 years as a consultant for Extreme Makeover: Home Edition, and a thriving business with a quick turnaround model, Matt knows why employees work better than subs and how important a training program is. Not only does he have control over the quality of work but he can insure everyone is constantly operating on the same page because they all learned from the same system. Little to no deviation means more consistent results.

Listen in to this week's episode of the Floor Academy Podcast as Matt and I discuss how and why he settled on the employee model, and how he built a training program to insure the success of One Week Bath.

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07 Jun 2023The Evolution of Advertising: From Newspapers to Social Media - Jason Kimmel - Flooring Liquidators01:05:59

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Google, Facebook, Instagram and now TikTok reign supreme as ways to engage with your audience and create leads. It wasn't that long ago though that a little extra money being spent on a yellow pages ad or a newspaper ad could get you all the leads you wanted. Much of the flooring industry still wants to operate like we do only deal with the yellow pages and newspaper ads. 

Jason Kimmel is a 3rd generation flooring industry professional. Growing up in the Floors To Go franchise system that his grandpa created, he later ran his own store, until recently when he joined the team at Flooring Liquidators to handle their social media. Jason has seen a lot change in the industry from how his grandpa and father did business to how he has to now generate content to draw attention to Flooring Liquidators.

Listen in to this week's episode of the Floor Academy Podcast as we discuss what's changed in the industry, how you can keep up with current trends, and why you need to stay out front or risk running your company in to the ground.

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14 Jun 2023I'm Right Here: Stop Ignoring Women - Katie Marcotte, Jennifer Barker, Ashley Singer, and Jennifer Blumer01:12:41

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It's 2023 folks. I can't believe that this conversation even has to happen on the podcast. How an entire gender can be ignored by professionals they are asking intelligent questions to is beyond me. The only thing hotter than Phoenix currently is this episode of the Floor Academy Podcast.

Katie Sue, Jennifer Lynn Barker, Ashley Singer, and Jennifer Blumer join me this week to discuss their experiences at trade shows and supply houses. You will be appalled to find out how they are ignored, overlooked, or pushed aside for when a man enters the booth. These ladies can have an intelligent conversation about their industry, their processes, and their products and yet, no one is paying attention to them. I for one know of a few companies they will not be doing business anymore.

Listen in as we hear about their experiences, what they believe needs to change and how you can step up and make sure to support not only women in our industry but creating a better industry for all.

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21 Jun 2023The State Of The Flooring Industry - Paul Trau - Retail Results01:08:27

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I've seen a lot of requests from installers looking for work lately. I've talked with a few retailers that say things have slowed. I have also talked to a bunch of people that are busier than ever still. Our current market surely is a confusing one. After shutting down most businesses for a minute, turning on the printing press, and keeping everyone locked up many of us had tons of work. Now, many are trying to figure out how to pay the bills and where the next project is coming from.

Paul Trau is the managing partner of Retail Results, a consulting firm specializing in the retail home furnishings and the flooring industry. With time spent with The Carpet Guys, Empire, Mattress One, Flooring America and more he has not only seen a few economic cycles but worked on the sales and marketing through them. Listen in as Paul and I discuss his views about what he sees in our market, how you can help yourself stand out, and what kind of planning you need to have to weather storms.

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28 Jun 2023Limiting Beliefs, Nutrition, and Perseverance - Amanda Vargas01:13:23

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Business is not a one sided operation in that if you can understand the numbers that you will be successful. If your mind and body are not in it to win it, then your company can only go so far. Undoing your headtrash, getting rid of your limiting beliefs, eating right, focusing on your physical performance, and investing in you for the long term will get you running on all cylinders and give your company more success than you could dream of.

Amanda Vargas is an entrepreneur and coach, blending the nuances of business and health. Despite facing challenges such as being legally blind and living with Multiple Sclerosis, she has built several businesses, including Fettle + Fare, a health food restaurant in New Jersey which was named ‘Business of the Year’ in 2020 for how she navigated the pandemic.

Amanda successfully exited this business in March 2023 and now specializes in helping fellow business owners navigate the intricate balance between professional growth and personal well-being. With her unique perspective and extensive knowledge, she empowers her clients to prioritize their health while achieving remarkable business milestones.

Listen in to this week's episode of the Floor Academy Podcast as we look at how Amanda has not let her diagnoses keep her down, how you can improve your position with relative ease and a little discipline, and how you can take a holistic approach to being an entrepreneur.

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05 Jul 2023Investing In Sales Training - Jim Upton - Tiger Mountain Tile01:35:03

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Many of us are so great at the trade we perform that we decide we can go and run our own business. How hard could it be? We already know the trade, we just have to sell projects, right? Do you really know how to sell though? It's more than just showing up and offering a service for a price. Let alone the million other things you take on as an owner when you form a company. Learning how to sell should be a top priority for any business owner though, because your business doesn't exist without sales. 

Jim Upton is the owner of Tiger Mountain Tile, the writer of the DIYTILEGUY blog and The Grinder Newsletter. From humble beginnings in Issaquah, WA, Jim has been able to build himself a brand with steady work but it did not come without sacrifice. Investing in himself from the get go Jim sought out training to make him a better and more well rounded individual. Sales training was one part of this and greatly increased his success with potential clients closing more often. 

Find out about Jim's success with sales training, how it has helped develop his business, and how he got real old school with pounding the pavement during The Great Recession, all in this week's episode of the Floor Academy Podcast.

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12 Jul 2023I Had To Lose It All To Grow - Jon Vanarthos - Gemini Home Remodeling01:18:20

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Many of us have tried to scale our company but struggle to find reliable employees or subcontractors. We fail to be able to trust them to complete the work orders we provide. We feel as if we are the only ones capable of doing the project correctly and to the standards that the client expects. I can tell you that you will never scale past you and a crew or two if you feel this way and can't let go.

Jon Vanarthos owns and operates Gemini Home Remodeling in Fairless Hills, PA. He was always hands on in his company giving 150% with 13 employees until March 20th, 2020. He was T-Boned on his motorcycle moving at 45 MPH by a driver that wasn't paying attention. Jon was told he would never work again and had an 80% chance he wouldn't be able to move his leg again, and his spine was fused together. He was so scared that he lived in the hospital for 3 months. Ultimately, it led to the business being closed for an entire year, and a GoFundMe that raised $9000 to keep him afloat to some extent.

Fast forward a few years and Jon is walking, raising a family, running a business with four employees and enjoys more free time now than he ever has. Listen in to this week's episode of the Floor Academy Podcast as we learn about how Jon had to let go in order to learn how to fully grow his company and regain his freetime instead of being a slave to his company.

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26 Jul 2023Why You Need A Mentor - Shannon Vogel And Crystal Sims01:15:26

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You learn a trade, start a business, and just keep going on your own. You can't talk with your employees, your spouse doesn't understand, and you're too busy to chat with other professionals in your field because you are always on the tools. This is no way to run a business or be a part of one. We are meant to be life-long learners. There is a reason the saying iron sharpens iron is still around and used. We need to surround ourselves with individuals who will push us to new heights.

In January of 2022, Crystal Sims was in Las Vegas competing in the National Installer of the Year competition. She had huge support from her amazing family and fellow employees at Preferred Flooring. She was the talk of the show being the only woman to ever compete in the competition to this day. She had no idea what life had in store for her. She was able to meet Shannon Vogel of Reach Social and an instant connection happened. While family and friends were potting to make this chance meeting into something more Crystal had already decided to ask Shannon to mentor her and that was that.

Now a year and half later, the two have remained in constant contact, and Crystal isn't the only one on the receiving end. Listen in as we learn from these two phenomenal ladies why you need to be a mentor and a mentee. There are advantages to being on both sides of the coin and you can only gain all the useful nuggets by listening to this week's episode of the Floor Academy Podcast.

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19 Jul 2023200th Episode Special: I Invest In You - Jamie Hedin01:09:24

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The spouses role in a business can often go under appreciated. As business owners we don't always realize what it takes to run the other half of our lives and it's not always clear how much your spouse may be investing in you. I know for me this has been a major point of contention in my relationship with my wife and I am still figuring it out.

Listen in to this week's Floor Academy Podcast where my wife, Jamie Hedin, and I sit down to discuss what investing in your partner looks like. From the beginning she dropped everything to believe in me and trusted me to provide for her and our kids as our family grew. The ability for business to be successful was more dependant upon her than I probably ever admitted. Find out how the dynamics have played out for us, where you may be able to make improvements in your own relationship, and how you manage a better business while having a successful home life.

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27 Dec 2023Leveraging Your Brand - Jennifer Farrell and Michelle Swayze - Jennifer Farrell Designs and The International Surfaces Event01:14:22

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Many of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your industry? How can you use your audience to bring attention to other people’s brands while having the other company bring awareness to your brand? What kind of content are you making already that can be used in other places with little to no manipulation of the content to gain new avenues of growing your audience?

Jennifer Farrell is the founder of the award winning design firm Jennifer Farrell Designs. Her work has been featured in numerous publications and she has hosted or been a designer on dozens of television programs. With her experience and brand recognition she was able to develop Calibu Vineyard in partnership with The International Surfaces Event starting in 2021 This partnership had Michelle Swayze, the senior marketing manager at Informa, the owners of Surfaces, working closely with Jennifer to develop brand partnerships that made sense for all of the brands involved. Michelle was able to use her 20 years of experience marketing brands across all channels to develop beneficial relationships amongst all involved to not only raise awareness of the products involved but also the people.

Listen in to this week’s episode as we look at how you can use your brand to generate more awareness about yourself while helping other brands do the same.

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20 Dec 2023Holding Your Marketing Agency Accountable - Brittany Murphy - One Thing Marketing01:16:32

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How do you even know if your marketing company is taking care of you properly? What questions should you be asking them? What data are they showing you that means absolutely nothing? How can you know that your dollars spent are getting you a return?

Brittany Murphy is the marketing director at One Thing Marketing. They believe in transparency, education, and honesty, which is something not all companies hold as values. With her experience working with contractors from many fields and helping them build their businesses, she is here to share how you can hire a marketing company and make sure they are actually working for you, instead of just taking a slice of you pie each month.

Listen in to this week’s episode of the Floor Academy Podcast as Brittany and I discuss how you can be on top of your marketing game and start growing your business instead of taking a shotgun approach and hoping it works.

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03 Jan 2024You Need An F U Bank Account - Shane Hubenig - Hubenig Holdings01:19:10

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It’s very often that trades people live paycheck to paycheck or believe they have more money than they do and make purchases they really shouldn’t. Those boats, big trucks, and other toys always look so tempting and receiving that deposit check sure can bolster your bank account. That’s not where you should be making decisions from though. Actually knowing your expenses, how much money you really have in an account and holding back some retained earnings can change your life and your company. Everyone needs an F U bank account to bring them peace of mind and to allow them to bid from a place of confidence and authority.

Shane Hubenig has been a flooring installer for over 30 years in British Columbia. His father had a retail shop growing up and he spent time in the union. These days, Shane has his own company where he prefers to find high end residential remodel work. Along with a flooring company he has a couple of rentals and a multimillion dollar paint company with his brother. All of this has been funded by floors and money management.

Tune in to this week’s episode of the Floor Academy Podcast as Shane and I discuss why you need an F U bank account, some money management skills, and a little bit of patience.

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10 Jan 2024Defining Your Personal Identity - Ron Nash - Laticrete01:18:53

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I heard a curious thing. Apparently is is a western civilization thing answer the question of "who are you" by listing out your job or something else that you do. Much of the world would start that off by saying I am the son or daughter of so and so. This led me to think about personal identity and especially as a business owner how it can affect us. From wanting to control everything, to advertising everywhere you go, and a company that always needs something, it's hard not to identify as the thing you are always doing. Is that healthy though?

Returning friend of the show, Ron Nash, is a husband, father, botanist, artist, photographer, dog trainer, mentor, teacher, avid reader and, oh yeah, the president of Laticrete North America. There is no shortage of things I have witnessed Ron take on over the years through his social media profiles. Some of it is for personal pleasure and some of it is for work but all of it brings him contentment.

Listen in to this week's episode of the Floor Academy Podcast while we discuss why there needs to be an off switch on your work identity, how important it is to have something to do besides work, and why you can never stop learning or growing as a human.

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16 Aug 2023You're Hiring The Wrong Players - Randy Stanbury - 4 Level Coach00:42:15

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I can't find good help. No one wants to work. Everyone I hire does subpar work compared to me. These are all complaints I see from contractors looking to hire employees. They are valid complaints but no one is changing their hiring process. All of us keep going back to the same well and expecting a different result. Does that really make sense? What if there was a better way to attract, retain, and educate talent?

Randy Stanbury built Service Freight Systems from the ground up. With his previous experience in transportation sales, he knew that many companies complained about freight services never communicating with their clients. This led to much frustration on the clients end about not knowing what was going on with their shipment. Randy set out to build a freight company that was dedicated to service, hence the name. Communication would be paramount to their success. This commitment paid off and after many years of running the company and growing it to multiple millions of dollars, Randy was able to sell it and look at what else he wanted to do. 

Now a business coach, Randy helps guide others through the different stages of business from the real world lessons he learned along the way, as well as, from the different businesses he helps excel in their fields. One of these pain points is often hiring team members. Not only do you not want A player talent for a long term employee, but you also want to make sure they are coachable. Listen in to this week's episode of the Floor Academy Podcast as Randy and i discuss his approach to hiring talent that will grow with the company, how he keeps them engaged, and what kind of culture will help you retain the employees.

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23 Aug 2023Building A Training Program - Mark Herakovic and Gavin Swanson - MDG Flooring01:23:14

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How do you go about training a new hire? If it is anything like the experience I got, it was discombobulated, unorganized and just tasks assigned as they came up. If there wasn't something for me to do, then I was told to watch. This experience is probably pretty similar to a lot of you. This however, is no way to train someone.

Mark Herakovic is the Installation Training Manager at MDG Flooring and has designed an actual program to bring up apprentices in a short amount of time and organized fashion. Gavin Swanson is his first trainee and has been able to succeed at his position not only because of the training he is getting but because of the support and culture behind him.

This week on the Floor Academy Podcast we will discuss building and implementing an actual training program in to your business, how to get quality feedback from trainees, and how to keep them excited. Don't miss this chance to learn how to build something to really separate your business from the others in our industry.

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06 Sep 2023Lead Management and Rehash - JR Pentolino - Design Windows and Doors01:19:50

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I called back my client twice and texted them but they didn't respond. I think I am going to move on. This is what I do and it's a horrible way to run your small business. I know this is what a lot of you do. How many leads were not ready to close yet, how many leads needed a little more info they never got, how many leads can't find your info 12 months later when they are ready. Not everyone wants to buy right NOW!

JR Pentolino owns and operates Design Windows and Doors in Ontario, CA. With 21 employees he is not only the visionary behind the company at this point but also the sales manager. On track to do 5 million in revenue this year with a goal of 6 million, it's no small operation anymore. JR has found a passion for lead management and knows how important it is to the success of his business. 

Listen in to this week's episode of the Floor Academy Podcast as we discuss what a buying cycle looks like, why you need clients on a drip campaign, and how to rehash leads from the "dead". All of these tools will help your top line revenue grow and keep your schedule filled up. Don't miss your opportunity to set your business apart from the competition.

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30 Aug 2023Making Flooring Sexy - National Installer of the Year Competition - Paul Treanor and Beth Miller - TISE and Floor Covering Installer Magazine01:08:44

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Tradespeople in general are a proud bunch. How could you not be when you spend time building things that make the world go 'round. Your communities just would not function without you. What better way to let that pride show through than putting egos up against each other to see who will be the best install in the country?

The National Installer of the Year Competition was revived in 2019 at the annual International Surfaces Event in Las Vegas, Nevada. It has spent the last few years not only growing in popularity at the show, but also in what is required to hold it. From a handful of entries to having to hold regional competitions to whittle down the competitors, the competition only continues to grow and attract attention. 

What lies in the future for the event and why is it so important to the industry as a whole? Listen in to this week's episode of the Floor Academy Podcast as Paul Treanor and Beth Miller discuss their roles with the competition, how they have seen it evolve and why the industry truly needs to embrace this event and blow it up.

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13 Sep 2023Unique Marketing Opportunities - Duane Paradis - JohnsManville01:13:54

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How are you making sure you company stands out? We all try to offer services but how can you make a shower or a floor stand out from the rest? What is different about your work from others? 

Sometimes there is nothing different. The differences come from the information presented. Do you offer dustless services? Are you actually promoting them? What about the materials you use? What makes those unique and different from others on the market? How can you find ordinary everyday things to present as valuable up sells to your clients that your local competition is not? 

Duane Paradis is the Technical Manager at JohnsManville with the GoBoard team. He has not only played a major role in converting the technology from the roofing industry to the tile industry, but also undertakes many technical duties with it. Products are not always what they are cracked up to be from appearance alone and Duane knows this more than most. 

Listen in to this week's episode of the Floor Academy Podcast as Duane and I discuss how we can take a seemingly ordinary run of the mill product seem extraordinarily different from the rest.

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20 Sep 2023Dealing With Distributors - Erin Albrecht - J&R TIle01:15:02

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As the owner of J&R Tile in San Antonio, Texas, Erin Albrecht, is responsible for making sure the company is successful. Part of that success comes from your partnerships with your suppliers. Not all distribution houses are created equally as we will find out as we hear her story about a project turned sideways because of the contact at a distributor. Find out what kind of things we need to look for in a partnership, why a supplier may not be your best fit, and what to do when you aren't happy with the relationship.

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27 Sep 2023Mindset Coaching and Conferences - Kathy Case - Quantify North America01:12:18

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We all know that when we look in the mirror, we need to admit we are our biggest problem. Most of us won't do it and place blame on outside circumstances instead of owning what is right in front of us. We may even read a book on mindset or go to a weekend conference and be fired up after completing the course. However, most of us never continue to do the work, and the real change only happens when you are consistent and experience hard times. How do you get to a place where you can maintain growth, be comfortable being uncomfortable, and confronting your fears or headtrash?

Kathy Case is the Director of Business Development for Quantify North America, a company that handles takeoff bids for commercial companies. With a family history that hit 100 years in 2023 she is no stranger to the commercial construction industry. Since 1979 she has been an estimator, installer, project manager, sales, and executive management. In the last 3 years she has really been able to make some moves that changed her life and business. In 2020 she dove into the self development world when Tony Robbins offered his first virtual event and she hasn't looked back since staying actively involved in his programs.

Listen in to this week's episode of the Floor Academy Podcast as Kathy and I discuss what motivated the participation, why she hasn't quit and why she wishes she would have taken this step sooner.

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11 Oct 2023I've Been Making Money By Accident - Trask Bergerson - Bergerson Tile and Stone01:32:33

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Many of us run what we would call successful companies. Some of us truly only own jobs that we make a good living from and others may have employees and delegate a bunch of tasks. No matter where you are at in the spectrum though, how many of us can truly step away from the company and it keeps going without you and sometimes, if not always, better than when you have your hands on the wheel?

Trask Bergerson is a partner in Bergerson Tile and Stone in Astoria, OR. With 3 generations now in the partnership, Bergerson Tile is no stranger to the local market or on how to make money. He will readily admit that they may have been doing a lot of it by accident though. It's not that there we not systems and processes in place, but they were sloppy and a lot of assumptions were made.

Listen in to this week's episode of the Floor Academy Podcast as Trask and I discuss how Bergerson Tile and Stone has benefitted from taking a step back to analyze what they are really after, how they are delegating more than ever, and why you can only move at the pace of understanding.

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18 Oct 2023How Do I Increase My Showroom Traffic? - Jim Meng & David Webb - Mississippi Pro Design01:10:17

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Reaching your target demographic isn’t always as easy as it seems. Just because you build it, does not mean he will come. You need to target your audience where they are at and offer to solve their problem for them. They may not even know they have the problem until you can tell them a story about someone else you helped serve and then they realize they are the exact same.

Jim Meng is no stranger to business having built a Plumbing and AC business over 20 years to 4 million in revenue. He then helped grow a home builder from 25 homes a year to 1474 and doing 272 million in revenue. Later he founded InVision Construction and over 13 years has completed 1300 projects. This brings us to 2015 when Mississippi Pro Design Center was started to be a one stop shop for flooring with a white glove customer service experience. The design center has since expanded to offer windows, doors, cabinetry, countertops and more.

David Webb was brought on to Mississippi Pro Design in August to be Jim’s right hand man. With over a decade of business to business sales and marketing experience his role is to get people in the door and make sure their experience is next to no one.

Mississippi Pro Design is currently struggling to bring people in through the use of radio, tv, and online marketing. Today we will be spitballing ideas on how they can better reach their target demographic, find ways to interact with the community, and let people know where they are and how to find them. Listen in to this week’s episode of the Floor Academy Podcast to get ideas on how to better reach your target market too.

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25 Oct 2023The Hybrid and Advanced Systems Installation Event - Brandt Garrison - Garrison Tile and Renovation00:53:58

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Technical knowledge in the tile and flooring industry is a dime a dozen. Call any manufacturer and you will find training easily accessible. There are many 3rd party certifications as well. All of this is great for the industry as there is no excuse to do poor work. The technical side is covered very well. What is lacking with the technical side is the ability to sell it. Introducing The Hybrid and Advanced Systems Installation Event (THASIE) coming March 2024 in Fresno, CA. Not only can you learn some amazing technical details behind your tile installations but there will discussions on selling these techniques and options to your clients to help you grow your business.

THASIE is the brain child of Kris Blanchard, Mike Jarchow, and Brandt Garrison. Pooling their skillsets together and realizing a lack in education in the industry they are putting themselves out there to make it happen. Brandt is the owner of Garrison Tile and Renovation and CTI #1642 in Burley, ID. With his years of experience learning not only the technical details of products and installation standards, he has spent time to learn the basic science behind the products as well. This has allowed Brandt to make dreams come true for his clients while being able to maintain industry guidelines and standards so that warranties exist and everyone sleeps soundly at night.

Tune it to this week's episode of the Floor Academy Podcast as we discuss what THASIE has to offer you and how it can help you take your business up a notch with options you may have only dreamed about.

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01 Nov 2023Loving What I Do - Matt Wentland - Johns Manville01:14:13

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I’ve seen a lot of posts online where tradespeople actively discourage youth from getting in to the trades. They are hard, they will ruin you, there’s no money in them, etc. Why anyone would do something they hate so much is beyond me. I believe we all have a choice and can find things we love to do and enjoy them greatly. In fact, I’ve reinvented myself a few times. From film major and reality show camera operator, to flooring installer and boutique showroom owner, to now a guy that challenges the status quo of an industry that changed his life.

Matt Wentland is no different. Going to college and acquiring an elementary education degree, he quickly learned that corporate rules and roles were not his bag. He challenged himself to find other ways to make money doing things that fit his personality which aligned more with being very outgoing and creative. While never conventional such as vacuum salesman, brand icon, emcee, and “booth babe”, there has very often been a side of contractor sprinkled in as well. All of those paths allowed him to use his voice, his energy, and creative spirit to influence, educated and entertain his clients.

Listen in this week on the Floor Academy Podcast, as we hear form Matt on how he has made his chosen path fit him more than chasing a paycheck or settling for second best. Go Boards very own “booth babe” talks about his experience building a life full of passion and how he has been able to use his joys to make a living while also finding ways to partner with clients to advance himself as well.

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08 Nov 2023Taking the Industry for Granted - Robert Baier - Baier's Floor Covering And Inspections01:43:07

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There is plenty in the flooring industry to take for granted. It is fairly recession proof, has a low barrier to entry, it is easy to control risk, and is generally very profitable. I don't think everyone feels that way though, nor would they want you to know these things. Whether it is manufacturers, suppliers, retailers or other installers, it seems many people want to keep their cards close to their vest.

Robert Baier is owner at Baier's Floorcovering and inspections. With 30 years of experience he is no stranger to the game and how it is play in front of others and behind closed doors. Whether he is looking at failed floors, talking with other owners in his area, or conversing with other installers, he sees plenty of places the industry can change from how inspections are handled, people are educated, or even how we all get paid.

Listen in to this week's episode of the Floor Academy Podcast as we get a little spicy and poke the bear.

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