Fitness Business Podcast: Leadership, Innovation, and Profit (Justin Tamsett)
Explore every episode of Fitness Business Podcast: Leadership, Innovation, and Profit
| Pub. Date | Title | Duration | ||
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| 03 Oct 2024 | Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529 | 00:54:23 | ||
As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: By listening to this episode, you'll gain a deeper understanding of the role of industry associations and how they can benefit your gym. Don't miss this opportunity to learn and grow your business. Listen to the episode now! Our favourite quotable moments: "We need to be part of the health continuum moving forward. And we are leading fitness through health." - Liz Clark "EQ is responsible for upwards of 60% of workplace performance." - Lindsay Vastola "[The Fitness industry] needs to be recognized as a key player in preventive healthcare." - Barrie Elvish If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Wise Words Guest: Sponsor’s Pitch: REX Trusted Suppliers: REX Roundtables - Website and Email About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: Fitness industry advocacy training, public health campaigns, mental health awareness, physical activity promotion, physical activity promotion video, member retention, member retention strategies, gym member retention, Emotional intelligence (EQ), emotional intelligence in the workplace, COVID-19 impact on fitness industry, Membership cancellation laws, gym membership sales, gym membership cancellations, gym owner, gym manager Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | ||||
| 24 Aug 2021 | 382 Putting Logic, Sweat, and Emotion into your Sales Process with Dylan Webster | 00:23:37 | ||
Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential | ||||
| 04 Feb 2020 | 275 Financial Success in 2020 with Robert Jackson | 00:41:55 | ||
Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more. Recently named one of the Bay Area's 40 people under the age of 40, Jackson personally works with many top operators to uncover hidden insights and bring to life stories found within millions of rows of data. | ||||
| 10 Jan 2023 | 477 Jamie Van Cuyk - Finding and Selecting the Right People to Join Your Team | 00:39:28 | ||
Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team! | ||||
| 02 Mar 2016 | 041 The Best of The Boys | 00:37:47 | ||
Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months. Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar. Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners. In show 25 Tim Keightly gives us his top tips for keeping Personal Trainers motivated and what we should look for when recruiting personal trainers. Visit: fitnessbusinesspodcast.com | ||||
| 03 Mar 2020 | 279 Scott Stratten Understanding The Age of Disruption | 01:00:29 | ||
Scott Stratten, is the President of Un-Marketing. Scott is a Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert. As the president of Un-Marketing, he has transformed how corporations, like PepsiCo, Century 21, Fidelity and Microsoft do business, with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers. Values like trust, authenticity, relationships and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame. | ||||
| 03 Dec 2018 | 204 2019 Year Of the Wearable - Are You Ready? | 00:17:43 | ||
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| 01 Feb 2017 | 088 Coss Marte – How a Drug Kingpin Became a Fitness Entrepreneur | 00:44:10 | ||
In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner. Things you will learn:
Visit: fitnessbusinesspodcast.com | ||||
| 02 Dec 2021 | 403 Thinking Ahead: Leveraging Behavioural Design in your Fitness Business | 00:30:09 | ||
Joining us on today’s show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights! | ||||
| 21 Dec 2021 | 406 Getting More Done in Less Time with Marcey Rader | 00:34:46 | ||
Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity! | ||||
| 11 Mar 2018 | 158 THE BUMPER EDITION The Ad Strategist Amanda Bond Says Stop Wasting Money on Facebook Ads | 01:04:03 | ||
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising. | ||||
| 08 Mar 2017 | 093 Andrew Watson - Running a Workplace Challenge | 00:26:20 | ||
This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity. During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge. Visit: fitnessbusinesspodcast.com | ||||
| 11 Feb 2020 | 276 Business Success in 2020 with the CEO of Crunch Franchising, Ben Midgley | 00:34:05 | ||
Ben Midgley is the Chief Executive Officer & Founding Partner Crunch Franchising, Ben is a 27 year veteran of the fitness industry and the only person in the industry to serve as the CEO and President of the 2 largest and fastest growing full size high value low price franchisees. Ben has led the growth of Crunch Franchising from concept to one of the largest and fastest growing companies in the industry and is regularly featured in prominent business publications and programming. He co-Authored - with his father - the book, Golden Circle Secrets, and on release it reached the #1 ranking on Amazon.com for Sales Management and Customer Service books. He is also a contributing writer to Forbes.com. | ||||
| 26 Apr 2015 | 001 Chewing The Thin With Justin Tamsett on the Fitness Industry and Consumer Trends | 00:38:22 | ||
Justin Tamsett, the Managing Director of Active Management, has travelled the globe in the last 12 months working out in 39 different gyms, cross fit boxes and personal training studios. This show he shares his insights and learning’s from his experience in niche, boutique clubs in the fitness mecca called New York City! You will pick up tips on where to find good people to work for you. You will also hear about consumer trends around using wait time. Finally, JT explains what REX Roundtables are and how you can find out more in order to #GROW your business. | ||||
| 26 Dec 2017 | 144 20 minutes In The Trenches with a Successful Niche Personal Trainer | 00:20:55 | ||
As a health and fitness expert, Jennifer “Jen” Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of “IronZen” and “Life Lessons for an Ironman Triathlete.” | ||||
| 01 Mar 2019 | 222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business | 00:52:00 | ||
Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities. | ||||
| 03 Aug 2017 | 115 Fitness Business Intensive Paul Brown on Retention 1 of 4 | 00:17:13 | ||
Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests. In this first episode of the Intensive Series on Retention, you will learn: Where most health and fitness businesses go wrong What businesses would most benefit from a focus on retention How to identify which members need retention attention | ||||
| 28 May 2019 | 235 Winners and Warriors in Your Fitness Business | 00:30:45 | ||
Dori Nugent the Membership Director at Club La Maison Health and Fitness Club Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs. Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences. | ||||
| 17 Oct 2024 | Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530 | 00:39:13 | ||
Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry. Key Takeaways: - Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice. - Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated. - Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information. Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition. Our favourite quotable moments: "Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy "Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy "Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Resources: Wise Words Guest: In The Trenches With A REXer: Sponsor’s Pitch: REX Trusted Suppliers: About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | ||||
| 18 Jun 2019 | 239 Using Your Brand and Data to Engage Prospects | 00:34:01 | ||
Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world. | ||||
| 27 Jul 2021 | 375 Keeping calm when chaos is all around you with Tom Shea | 00:22:36 | ||
In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles. | ||||
| 29 Aug 2023 | 516 Will Guidara: Unreasonable Hospitality in the Fitness Industry | 00:31:05 | ||
Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business. Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as personalizing gestures to make individuals feel seen and valued. Read full show notes here: https://fitnessbusinesspodcast.com/516 | ||||
| 02 May 2017 | 101 Instagram influencers, custom hashtags and marketing for fitness studios | 00:37:51 | ||
This week we welcome back The Instagram Expert Sue B Zimmerman to chat about *Using Instagram Influencers for your fitness business *Creating a custom hashtag for your local community *What content you should put on your Instagram stories feed
Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:
*What differentiates studios from traditional clubs * What marketing strategies prove the most effective for fitness studios
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| 26 Jul 2016 | 062 Vickie Saunders – How to Connect with Sponsors & Partners to Benefit Your Fitness Business | 00:28:03 | ||
Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes. During the show we talk about - what a sponsorship consultant does, how you can partner with other businesses to gain sponsorship for your brand or say for an in-club challenge, plus steps to fostering relationships and building the network around your business. Visit: fitnessbusinesspodcast.com | ||||
| 16 Jul 2020 | 298 The Value Proposition Featuring REX Roundtables | 00:47:20 | ||
CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program. A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members | ||||
| 05 Dec 2018 | 205 How to Develop World Class Leaders in Your Business | 00:44:04 | ||
Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support its growth from 18 clubs to 62 Planet Fitness clubs across six states. Prior to Excel Fitness, Jeff was an Army combat arms officer before assuming technology and strategy roles at USAA, McKinsey and a variety of start-ups. | ||||
| 08 Dec 2020 | 328 Increase Profit By Decreasing Expenses with Josh Fox | 00:31:33 | ||
Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up. Passionate about various charities, Josh gives back to his community and is also an avid animal rights activist and enthusiast. | ||||
| 01 Oct 2019 | 257 Setting New Staff Up for Success | 00:29:59 | ||
Greta Wagner is the Executive Director and Senior Vice President at Chelsea Piers Connecticut. Chelsea Piers is a premiere sports and entertainment complex with locations in New York City, Brooklyn, and Stamford. As the Executive Director/EVP of Connecticut, Greta is responsible for the leadership, development, and financial success of the 500,000+ square foot Stamford facility. She has been in the fitness industry for over 30 years. Greta is a board member for the Chelsea Piers Scholarship Fund and the Stamford School of Ballet and supports over 25 additional charitable organizations and as you will hear later in the show, she is also one of the panelists for the 2019 IHRSA Womens Leadership Summit. | ||||
| 06 Feb 2025 | Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536 | 00:37:15 | ||
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.
The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.
Key highlights from the episode: - Strategies for instructor retention and building a thriving group fitness team - Innovative approaches to group fitness programming that drive member engagement - Insights into combating social isolation through community-focused fitness experiences Leave a rating on Spotify or Apple Podcasts.
Quotes: “People need people.” - Ingrid Knight-Cohee "33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee “When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee "Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee
Resources: Fitness Business Podcast’s LinkedIn Community Merch Sponsor: In The Trenches With A REXer: Trusted Suppliers:
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | ||||
| 08 Sep 2018 | 189 Inside the Red Room with the CEO of Barrys Bootcamp, Joey Gonzalez | 00:24:57 | ||
Joey Gonzalez is the CEO of Barry’s Bootcamp. Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement. In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business. | ||||
| 09 Jun 2020 | 292 David Meerman Scott - How to Develop Fans in Your Fitness Business | 00:36:53 | ||
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. | ||||
| 03 Sep 2019 | 252 Talking Trends with Mo Hagan from Canfitpro | 00:49:33 | ||
Mo Hagan is an International Health, Wellness, and Anti-Aging Expert, #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro. This week Mo joins us for #TalkingTrends where we discuss 6 key areas - Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development. | ||||
| 16 May 2023 | 498 Body Language to Be Camera and Stage Ready with Sharlene Lynch | 00:37:10 | ||
Body language is the nonverbal signals used to communicate. In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language expert with over 30 years experience in coaching and psychology. Sharlene is a regular on the speaking circuit and is obsessed with finding and bringing out the best in people, so they find their confidence and certainty. Show Notes: https://fitnessbusinesspodcast.com/498 | ||||
| 17 Jun 2021 | 368 The Value Proposition for Industry Associations with IHRSA | 00:49:41 | ||
Join host, Sarah Pellegrino as she discusses the important anchors that make up IHRSA with Brent Darden, their new and improved membership options with Nicole Johnson, and the details about this year’s cannot miss ‘Super Bowl’ of a convention in October with Luke Ablondi! | ||||
| 19 Jul 2022 | 444 The Technology Ecosystem for Your Fitness Business with Kevin McHugh | 00:32:56 | ||
Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it. | ||||
| 17 Dec 2015 | 031 Casey Conrad - The BEST Advice EVER on Selling Fitness and Selling Personal Training | 00:53:29 | ||
Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications. During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales. Visit: fitnessbusinesspodcast.com | ||||
| 07 Jul 2020 | 296 Adrian Antigua Tips for Creating a Successful Club Culture | 00:40:15 | ||
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience. | ||||
| 16 Nov 2023 | 527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett | 00:23:28 | ||
The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that. Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness business. Learn the difference between a blue ocean and a red ocean in the marketplace, highlighting the importance of finding unique opportunities. JT also defines the difference between trends and fads, emphasizing the significance of long-lasting styles and habits. He emphasizes the importance of strategy and planning, explaining how they support each other in achieving business goals. Lastly, JT discusses the misconception that quitting or ending a project is a sign of failure, emphasizing the importance of recognizing when to move on and focus energy elsewhere. We hope you enjoy! Show Notes: https://fitnessbusinesspodcast.com/527 The Fitness Business Podcast has been a beacon of education and inspiration for fitness business owners around the world. It has provided a platform for industry experts to share their knowledge and insights, helping listeners improve their businesses and achieve their goals. While the podcast may be taking a pause for now, the impact it has made will continue to resonate within the fitness industry. As we look to the future, we can expect new opportunities and ventures from the hosts of the Fitness Business podcast. Their expertise and passion for the industry will undoubtedly lead to new ventures that will continue to shape the fitness business landscape. In the words of JT Tamsett, "You never say never." So, while this may be the end of the Fitness Business podcast for now, who knows what the future holds? - Dori Nugent, Weekly Host | ||||
| 24 Mar 2016 | 044 Lexie Griffiths - How to Put the SIZZLE into Your Fitness Business | 00:44:02 | ||
Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business. Visit: fitnessbusinesspodcast.com | ||||
| 23 May 2017 | 104 Your 6 Daily Steps For Leadership from IHRSA Board Member Allison Flatley | 00:25:04 | ||
Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States. For 14 years, she shared her industry knowledge and experience as an adjunct professor at American University, teaching the Fundamentals of Health Promotion as part of the Sports Administration graduate program. Today, Allison enjoys presenting and mentoring future industry leaders and helping businesses grow. During todays show, you will learn: • Allison’s 6-Step Daily Success System Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas. | ||||
| 05 Mar 2019 | 221 Denise Lee Yohn - How to Create a Culture Led Brand | 00:27:56 | ||
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019. | ||||
| 26 Sep 2019 | 256 How to Plan The Ultimate Gym Member Journey | 00:52:07 | ||
Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai. Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less. He is currently combining all he has learnt about member engagement and club operations by launching a new club concept, In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market. | ||||
| 15 Feb 2022 | 415 Be an Unexpected Branding Pioneer with Billy Polson | 00:36:36 | ||
Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI. From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious! | ||||
| 14 Jul 2020 | 297 The Changing Environment of Group Fitness with Ingrid Knight-Cohee | 00:36:12 | ||
Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.). | ||||
| 19 Feb 2019 | 219 Special Report: World Health Organisation Global Action Plan on Physical Activity 2018–2030 | 00:19:28 | ||
Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030. During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries taking part and how fitness businesses and professionals can get involved. | ||||
| 08 May 2018 | 171 Ignite the Customer Experience in Your Fitness Business with Amanda Stevens | 00:27:00 | ||
In this weeks show:
Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do. | ||||
| 07 Feb 2023 | 481 Mindy Weinstein: The Power of Scarcity in Marketing | 00:29:31 | ||
What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing. Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift. Get full show notes here: https://fitnessbusinesspodcast.com/481 | ||||
| 05 Apr 2022 | 425 How to Start a Fitness Boot Camp with Bryce Henson | 00:32:42 | ||
Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time! | ||||
| 13 Jan 2016 | 034 Jim Worthington – How a Health Club Can Make a Difference When You Focus on Wellness | 00:31:12 | ||
Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors. During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.
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| 07 Sep 2021 | 385 Tips to Buying a Fitness Franchise with Rick Morgin | 00:26:43 | ||
Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you make the right decision. A decision that is as individual as you. Rick guides you so that you can make a sound business decision that will give you the best chance for success. | ||||
| 09 Jul 2019 | 243 How to SEO Your Fitness Business with Kate Toon | 00:38:07 | ||
Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference. | ||||
| 10 Jun 2015 | 004 Amanda Vogel – Strategies for Social Media Success | 00:21:53 | ||
In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or brand. In this interview we ask her 3 questions:
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| 03 Oct 2018 | 193 How to Start Your Online Personal Training Business | 00:47:19 | ||
James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community. Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business. This show is perfect for Personal Trainers who want to start their online PT business, heres what we discuss:
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| 13 Sep 2022 | 455 Thinking Ahead: Improving Workplace Culture by Injecting a Little Humor | 00:35:52 | ||
Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter! | ||||
| 05 Nov 2020 | 322 Generating Leads Using Video on LinkedIn with Viveka von Rosen | 00:49:54 | ||
Viveka von Rosen is Cofounder of Vengreso, the largest provider of full spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling "LinkedIn Marketing: An Hour a Day" AND "LinkedIn: 101 Ways to Rock Your Personal Brand!”. She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power and the Social Media Examiner. | ||||
| 19 Sep 2024 | How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528 | 00:32:45 | ||
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business. Our favourite quotable moments: "To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett "[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins "What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Wise Words Guest: Sponsor’s Pitch: REX Trusted Suppliers: About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | ||||
| 27 May 2018 | 174 Erik Fisher 11 Apps All Fitness Professionals Should Know About | 00:40:25 | ||
In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time. Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, ‘Beyond The To-Do List’ podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives. | ||||
| 28 Jul 2022 | 447 Myzone Partner Update with Mike Leveque | 00:19:42 | ||
Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more. But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes. Learn more about Myzone at https://myzone.org You can also find The Fitness Business Podcast here: | ||||
| 23 Jul 2018 | 182 Orange Theory Fitness: How to Recruit World Class Fitness Coaches | 00:44:28 | ||
Zack Bell is a wellness professional, coach, and educator. During this episode Zack shares: the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business. | ||||
| 30 May 2019 | 236 Understanding Experience Design with Dave Flynt from Precor | 00:20:14 | ||
Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences. | ||||
| 20 Sep 2016 | 070 The Give Back Show | 00:40:34 | ||
Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do. In this week's show, we hear from two businesses – One on One in the USA and Onward Fitness in Australia. Both have approached community support in a unique way and both have made an incredible difference in people's lives. Visit: fitnessbusinesspodcast.com | ||||
| 28 Nov 2024 | The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533 | 00:47:13 | ||
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.
Key highlights from the episode: - The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity. - Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities. - Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.
Our favorite quotable moments: "Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett "People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody
Resources: Fitness Business Podcast’s LinkedIn Community
Merch Sponsor: Anytime Fitness - Website
In The Trenches With A REXer: Matt Remick - LinkedIn
REX Roundtables - Website and Email
Trusted Suppliers: Integrity Square - Website
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | ||||
| 20 Jan 2016 | 035 Sean Bestor – How Fitness Professionals Can Maximize On-line Leads (Part 1) | 00:33:04 | ||
Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota. During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging! Visit: fitnessbusinesspodcast.com | ||||
| 26 Nov 2019 | 265 The Impact of Artificial Intelligence in Your Business with Paul Roetzer | 00:49:06 | ||
Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; | ||||
| 06 Jan 2016 | 033 Michelle Segar – No Sweat: How the Simple Science of Motivation Can Help You Deliver a Lifetime of Fitness | 00:41:26 | ||
Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon. During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise. Visit: fitnessbusinesspodcast.com | ||||
| 22 Sep 2022 | 457 Partner Update with Jarron Aizen from Hapana | 00:21:34 | ||
We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you. | ||||
| 19 Apr 2022 | 428 How to Sell More High Ticket Memberships | 00:30:53 | ||
Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out! | ||||
| 09 Feb 2021 | 340 Nick Parker: Marketing Your Fitness Business | 00:31:23 | ||
In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read | ||||
| 02 Aug 2017 | 114 Mark Schaefer How to build your personal brand and become known | 00:41:07 | ||
Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age. During the interview he shares
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| 10 Sep 2019 | 253 Are You Missing Income Opportunities With Drop In’s? | 00:22:06 | ||
Joanna Stahl is the CEO & Founder of Go2Practice. Joanna is a 20 year industry veteran teaching for Crunch & Equinox Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more Joanna founded her business, Go2Practice, after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym. | ||||
| 09 Dec 2015 | 030 Molly Kemmer - Leading the Way for Women in Fitness | 00:42:07 | ||
Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities. During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career. Visit: fitnessbusinesspodcast.com | ||||
| 22 Aug 2023 | 514 Brick by Brick: Steps to a Successful Fitness Business with Landon Burningham | 00:34:54 | ||
Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of business. In this episode, Landon reviews the steps taken to lay each brick of success in your fitness business. Check out the show notes page: https://fitnessbusinesspodcast.com/514 | ||||
| 29 May 2023 | 501 Wellness Programs for Revenue, Retention, and Results with Lindsay Vastola | 00:33:53 | ||
Looking for a way to improve your revenue? Offering a signature wellness program may be the perfect addition to your list of services. Lindsay Vastola delivers an episode filled with amazing advice on how your signature wellness program will result in revenue, retention and most importantly success! Lindsay Vastola is the founder of MOMENTUM 365, a lifestyle coaching program for women. She serves the fitness industry through her Fitness Leadership Academy, providing professional development education and training for fitness professionals. She is a former gym owner, previous editor of Personal Fitness Professional (PFP) magazine, advisory board member, and experienced speaker and coach across industries specializing in creating signature programs, communication, Emotional Intelligence, and personal leadership | ||||
| 04 Oct 2022 | 460 Generations in the Gym Series: Millennials with Dr. Sarah Marion | 00:42:22 | ||
The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential new members in this generation! | ||||
| 04 Jan 2022 | 408 Getting yourself together so your business can grow with Dre Baldwin | 00:34:14 | ||
Dre Baldwin is the owner of Work on Your Game. For the past 15 years, "DreAllDay" has changed the lives of over 75 million entrepreneurs, athletes and business professionals, sold thousands of copies of his books, courses and programs, pioneered personal branding through content, and built a business that helps tens of thousands of people master their "Game" in business, sports and in life, from the inside-out. Looking to be a better version of yourself? Well, what are you waiting for...start listening to this inspiring episode. Get ready to be coached up on how to develop a strong mindset and accept nothing but success for yourself! Grab a pen and get ready to take some notes!
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| 26 Oct 2021 | 394 Marketing in Post Pandemic 2022 with Richard Toutounji | 00:31:10 | ||
Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility. | ||||
| 28 Jan 2020 | 273 Group Fitness Success in 2020 with Emma Barry and Tracy Minnoch-Nuku | 00:51:08 | ||
Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups and Tracy Minnoch -Nuku has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand. In this episode they join us to discuss 3 key metrics we should improve around customer service, Action steps to achieve the result for each metric, Tips to remain focused on your New Years customer service resolution | ||||
| 28 Sep 2016 | 071 Rachel Bevans – Understanding and Developing Your Brand | 00:28:16 | ||
Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand. Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire! Visit: fitnessbusinesspodcast.com | ||||
| 02 Jun 2020 | 291 David Vobora - The Road to Building the Adaptive Training Foundation | 00:59:37 | ||
In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance training | ||||
| 14 Sep 2021 | 386 How to make $1 million in personal training in your business with Jeff Russo | 00:33:28 | ||
Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fitness not memberships....watch your pt sales revenue sore! | ||||
| 01 Feb 2022 | 413 Why and How to Pitch Yourself as a Podcast Guest with Brittney Lynn | 00:30:53 | ||
Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident! | ||||
| 01 Nov 2022 | 466 Generations in the Gym Series: Generation X with Dr. Sarah Marion | 00:38:47 | ||
This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness! It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences. | ||||
| 24 Mar 2020 | 283 In the Trenches with the Founder of Spartan, Joe De Sena | 00:49:46 | ||
Joe De Sena Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. | ||||
| 18 Jul 2023 | 508 Steph Tuss: Holding Your Team Accountable: Creating a Culture of Accountability in Your Business | 00:31:10 | ||
Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas and engaging in healthy debate. Tuss provides practical strategies for holding teams accountable and creating a productive and innovative environment. Key Takeaways:
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| 15 Feb 2018 | 154 Thomas Plummer Social Media Marketing for The Fitness Industry | 00:39:19 | ||
During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media. Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world. Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant. He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis. Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world. Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today. He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year. | ||||
| 06 Mar 2025 | Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538 | 00:39:42 | ||
As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.
Key highlights from the episode: - Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business. - Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences. - Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment. Leave a rating on Spotify or Apple Podcasts.
Quotes: "The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley "Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest "There is no greater sales tool for a gym than a transformation story." - Danielle Krischik
Resources: Fitness Business Podcast’s LinkedIn Community Merch Sponsor: Wise Words: Trusted Suppliers:
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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| 14 Dec 2018 | 209 A look inside InShape Health Clubs with CEO Francesca Schuler | 00:21:42 | ||
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma. | ||||
| 09 Feb 2023 | 482 The Value Proposition for Being a WARRIOR | 00:39:21 | ||
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself! Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor! Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482 | ||||
| 22 Oct 2020 | 318 The Value Proposition for Raising the Bar with Eleiko | 00:35:54 | ||
To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because being strong is essential to living life to the fullest. Join us for this month’s episode of The Value Proposition to learn how they make best-in-class products, where their marketing inspiration comes from to drop their dumbbells out windows for testing, and the education component that drives it all forward! | ||||
| 18 Aug 2020 | 305 Club Challenges That Build Retention and Culture with Mark Capelin | 00:42:54 | ||
Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge. | ||||
| 28 Sep 2018 | 192 The Rapid Growth of Home Mobile Personal Training with Josh York from GymGuyz | 00:36:50 | ||
Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries. | ||||
| 13 Sep 2017 | 125 In The Trenches of a Market Leading Fitness Business with Carrie Kepple | 00:28:54 | ||
Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ. During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role. | ||||
| 17 Jul 2018 | 181 How to Develop a Social Media Strategy for Your Fitness Business | 00:36:48 | ||
Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy. | ||||
| 02 Jun 2015 | 003 Dr Paul Bedford – Key Insights From the Retention Guru | 00:25:51 | ||
In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management. In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of the New Zealand fitness market. Paul is the author of the book ‘Why people join, leave and stay with health and fitness clubs’. In his interview we ask him 3 questions:
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| 26 Jul 2017 | 113 How to Upsell Fitness Services to Increase Revenue with Chris Stevenson | 00:38:15 | ||
In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals. Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer. | ||||
| 19 Oct 2021 | 392 TikTok and Your Gym Marketing with Keenya Kelly | 00:30:49 | ||
TikTok is a video-sharing focused social networking service. It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quickly grew to 2.6 billion monthly users by the start of 2021. | ||||
| 06 Apr 2021 | 351 Frank Ancharski: Creating a little L.I.P. Service (Leadership, Inspiration and People Management) | 00:26:18 | ||
Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management. That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode. | ||||
| 29 Sep 2020 | 313 The Future of Boutique Fitness with Andrea Isabelle Lucas | 00:30:42 | ||
Andrea Isabelle Lucas is the owner and CEO of Barre and Soul Boutique Studios in the New England Area, she’s authored a book entitled Own It All and somehow she still finds time to be a voice for equality, diversity and positive self expression….talk about Girl Power!! Boutique owners, I have to tell you….this episode is for you! Andrea offers up her secrets to success, not only surviving while her boutiques were shut down, but flourishing on-line during shutdown! She also shares her plan for continued success moving forward. She credits her Covid business success to her teams' quick response "the change in plan" and calling on the teams' individuals talent and creativity to help her smash it out of the park when it came to on line revenue! | ||||
| 11 Nov 2017 | 136 Frank Furness How to Dominate the First Page of Google | 00:25:55 | ||
Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter He currently spends seventy percent of his time speaking internationally, working in fifty three countries. He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. He is a regular speaker for IHRSA and regularly presents at the Institute. | ||||
| 12 Apr 2022 | 427 The Joy Choice with Dr. Michelle Segar | 00:31:28 | ||
Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we’ve been taught simply do not work in the noisy, busy, always-changing world we live in." Episode 427 is full of knowledge and research! | ||||