Empire Secrets with Mariana Henninger (Brandmagnetic)

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Welcome to the INTRO episode of  "Empire Secrets" with Mariana Henninger! I'm Mariana Henninger, your host - EMMY-award winning documentary filmmaker turned online entrepreneur OBSESSED with all things emotional and magnetic marketing, owning and crafting your personal story to stand out from the crowd and... building an online EMPIRE. 

Here on "Empire Secrets" I'm going to share my journey as I build my business "Brandmagnetic" from the ground up. Building an online business is hard, but it's also fun as heck. Let's do this together!

I hope you enjoy this intro episode to the Empire Secrets podcast and if you're excited for this podcast and ready for some free & fun new episodes to come, subscribe to the podcast + screenshot, share and tag me @brandmagnetic on Instagram!

See you on the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I talk about it constantly but you may have no idea...

What *actually IS* a Brand Video?

A Brand Video is a 2-4 minute video crafted to connect your audience with you emotionally. For them to understand exactly WHO you are, what you stand for. What you believe in. Why oh why you do what you do.

What is it not?

- It's not a marketing video.
- It's not a sales video.
- It's not a dancing on TikTok video.
- It's not a reel of your daughter's (really cute) birthday party.

It's an intimate, personal conversation with your audience that's ultimately conversion tool. 

Its superpower? To build trust FASTER.

Want to see a Brand Video in action?

Head on over to @brandmagnetic on Insta!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This book is a GEM.

It sounds totally counter-intuitive, I know. But 10X is Easier than 2X is taking over the entrepreneurial world right now for good reason: it's a mind-warping game-changer.

Tune in as I share my lightning fast take-aways from the book. 🔥

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On a regular basis *ahem ahem* I want to take you behind-the-scenes as I build Brandmagnetic! 👏🏻

This week I talk about wrapping up the first ever soft-launch cohort of Brand Video Academy, my focus building SYSTEMS in the business, and diving into Business By Design with James Wedmore.

I love to hear what you're working on, and the BTS of your empire building!

Reach out at mariana@brandmagnetic.com 😊

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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FRESH TAKE> I'm sharing a personal reflection that occurred during my morning routine. As I was thinking about my dream life, I couldn't help but reflect on the driving force behind my actions—the relentless pursuit of my goals. 

We've all suffered from shiny object syndrome  -- and I've come to realize that the one thing separating me from my dream life is simple: PERSISTENCE.

When I think about the badass entrepreneurs I follow, they all echo this.

Amy Porterfield says it her own way, "You only fail if you quit."💪

Let this be the reminder or gentle kick in the arse that you may need -- KEEP FREAKING GOING. 

By focusing on the right actions and pushing forward, you'll inch closer to your dream life. Make progress every day.  Make it janky,  

Tune in to "Empire Secrets" for more personal insights, inspiration, and guidance on your entrepreneurial journey.  I encourage you to share your experiences with me at mariana@brandmagnetic.com. Keep pushing forward, and together, we'll navigate the path toward your dreams.🌟

Did this resonate? ARE YOU WITH ME?? 

Pls leave a review and let me know —it means the world to me on my mission of empowering badass entrepreneurs like you WHO WON'T BE GIVING UP.🎙️📈

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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My first guest on my new podcast Empire Secrets is Becky Mollenkamp, an accountability coach with a drive to help feminist founders.

We dive into the REAL and raw side of her journey as an accountability coach for high-achieving female / feminist entrepreneurs 

We talk about OK - what does it really mean to be self-employed? Most importantly, how do we set REALISTIC goals that work for the US individually, and that will mean we’re able to keep working consistently, without burning out?

Becky, a former journalist too, shares her insights on personal branding, accountability coaching, and the value of shorter, high-impact work sessions. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Today's episode is a bit of a throwback – I'm going to share a letter I wrote to myself exactly a year ago. 

On September 27, 2022, I sat down, pen in hand, and addressed a letter to my future self. Back then, my ambitions were grand, but I lacked clarity. Fast forward to today, and I open that letter in front of my mic and camera and read it out loud for the first time since writing it. I see how far I've come – the goals I hit and the ones I didn’t, but most importantly how my mind has completely changed. It's a journey that's transformed my approach to business, from chasing ambitions to embracing clarity.

In this episode, I'll share the ups and downs, the moments of certainty and uncertainty, and how I transitioned from a level 10 belief in my future to navigating the shifting tides of the world. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Hey! It's been an amazing week soaking up the sun and hustling in my business. Here's a quick peek into what's happening on Empire Secrets:

I'm doubling down on Brand Video ELITE – this is my core offer where I help entrepreneurs create powerful, trust-building Brand Videos. Plus, I'm launching Brand Video Academy, a course to DIY your own Brand Video, with a backend membership for extra support and getting ALL your questions answered.

My week is structured with content creation, implementation, email writing, and podcasting on Thursdays. CONSISTENCY is key!

Questions or thoughts? Drop me a message. And please, subscribe, rate, and review Empire Secrets. Your support means the world! 🌟

Catch you in the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On this episode of "Empire Secrets", I chat with Lena Gosik-Wolfe, a brand strategist and designer who goes deep into why building a solid  brand identity is critical for your business. We explore how understanding your audience and crafting a compelling brand story is the blueprint for building your business “dream home”. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On this episode of “Empire Secrets”, I'm sharing some thoughts straight from the heart. I recently attended an incredible networking call and had an epiphany about how we approach connecting with our audience.

We often hear the term " NURTURING LEADS " – but it’s time we rethink this. Instead of seeing people as leads, it seems so much more holistic to see people as unique individuals with stories, dreams, and ambitions. 

It's about building REAL CONNECTIONS, not just leads that need to be nurtured.

Also, some news! I'm thrilled to announce an upcoming masterclass, "How to Leverage Your Story to Build Trust Faster and 10x Your Sales." 

It's basically going to have you working IN REAL TIME ⏰ with me **LIVE** 💁🏼‍♀️ in the class on how to identify exactly which story you should tell, **how to tell it**

I'm packing in the proprietary and foundational work that I do with clients at the beginning of my Brand Video ELITE program, delivered in a workshop that'll be SUPER hands-on. 🤌🏻

Follow and DM me on Instagram @brandmagnetic, and I'll send you an invite!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of “Empire Secrets”, joining me is Casey from Hello Someday Coaching, a licensed sobriety coach – and a Brand Video ELITE client!  

We talk about her personal journey — from battling alcohol addiction to creating a thriving coaching business for busy women who want to change their relationship with alcohol… 

AND what it was like working on her Brand Video - what she loved and what she was scared about… and most importantly, the impact it’s had on her business. 

Can’t wait for you to tune in!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This conversation blew my mind. In this episode of “Empire Secrets” I Dive deep into the intricate world of human behavior, perception, and the art of sales with Elijah Bowie. Elijah unravels the layers of how our beliefs, emotions, and mindset profoundly influence our interactions, decisions, and relationships, especially when it comes to sales. It’s not just theory but practical strategies that you can immediately implement to completely revolutionize how you approach sales.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What an ugly word: burnout. Today, I open up about hitting a mini-burnout last week while doing what I love—growing my business. 

I talk about the shock of hitting a wall – when what I think I could get done in a week takes 3-4 weeks instead… and how it can just sneak up on you when you least expect it.

I chat with my friend and burnout coach, April Likins, who enlightens me to the concept of micro-breaks in your day (what?? LOVE)

If you are someone who’s always running on high speed like me, this one’s for you <3

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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How can we harness the unlimited and little-tapped-into power of the subconscious to breed success in our business? 

In this episode of "Empire Secrets,"  we dive into the intriguing world of hypnosis with Julie Costa, a master in clinical hypnotherapy. Julie opens up about her unique method of using hypnosis in the business and sales world, to harness the power of the subconscious for business owners and entrepreneurs. 

We talk about how hypnosis can be a game-changer in achieving goals, breaking through personal obstacles, and boosting confidence in our professional lives. Julie helps to clear up common myths about hypnosis and shows how it can be a practical tool in our day-to-day business activities.

We explore the powerful role of the subconscious mind in making decisions and growing personally. Julie shares insights from her professional journey and I bring in my experiences from my time in journalism, including stories about hypnosis. We offer a down-to-earth take on how hypnosis can help overcome the mental blocks that often stand in the way of business success. 

This episode is packed with personal stories, expert advice, and practical tips on using the subconscious to not just succeed in business, but also to grow personally! 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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"In this episode of Empire Secrets, I share a personal and insightful look into my entrepreneurial journey. These are the top five lessons I’m so grateful for that I’ve learned building a business from the ground up. 

Including how important it is to “have as much fun as possible” – as one of my mentors says.
 

This episode is packed with real-life experiences, practical advice, and motivational insights, perfect for anyone navigating the exciting yet challenging world of entrepreneurship."

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I recently had the pleasure of guesting on the MSP Podcast Hosted by Paul Green, where I shared my journey from being a documentary filmmaker to becoming a brand video strategist.

In this episode, I dive into the transformative power of storytelling and its impact on building trust and accelerating sales and the importance of authentic, human-centered storytelling in business.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Storytelling doesn’t have to be complicated. In this episode, I talk about two very straightforward storytelling frameworks that I use with my clients: the 'Overcome Framework' and the 'Passion Framework.' 

I also reveal the secret to a Brand story that really converts for you.

Enjoy!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode, I wanted to share with you a brief exchange that happened in a recent Masterclass I taught. 

I share Elizabeth's brand new Brand Video... and she was not only able to share the reaction she's already gotten with it -- BUT someone in the Masterclass who had NEVER before seen Elizabeth had an incredible reaction too. 

It was incredible to see this play out... I couldn't believe my eyes, and I teared up too.

Enjoy this magical moment!

Join me for the next Masterclass, it's been called "EPIC", "Mindblowing" and "Unlike any other class I've attended."  See you there! >> http://brandmagnetic.com/masterclass

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets, I catch up with Joanna Doiban from Financial Wellness for Women to dive into the 3 most effective financial strategies for entrepreneurs. We tackle the essentials of developing an abundance mindset and how to set money aside into 3 buckets as it comes into your business. Joanna brings a fresh perspective on investment, highlighting the benefits of cash value life insurance for wealth growth.

Mentioned in this episode:
Joanna's FREE Mama's Money Makeover tips here.
Joanna's dad's book here.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.

Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. This episode offers practical strategies to identify and reshape your mindset, helping you break free from limiting patterns.

Nicole is giving away a free 15 minute morning routine that will kickstart your mindset transformation.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! 

And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.

This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoals

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Think branding is just about eye-catching designs and clever slogans? Nope. 

This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.

In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. We're not just talking theory here. Emily shares real-world examples and practical tips on creating a brand that connects and endures.

Here's what we talk about:

• How businesses can effectively use their story to connect with customers on a deeper level.
• Consumer psychology and how it influences branding strategies.
• The significance of unique expertise in creating a brand identity.
• How brands change and adapt as businesses and their audiences evolve.
• The differences between personal and business branding and how to balance them.
• Maintaining authenticity in brand messaging and customer interactions.
• Strategies for long-term branding success and building a brand that evolves with the market.

For anyone playing the long game in business, this is a conversation you won't want to miss.

Don't miss Emily's complimentary 30-minute call to ask questions, share concerns and get expert eyes on your current brand!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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My mentor says: "It is CRITICAL that you have the most fun possible."

In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!

So this year, I've decided to prioritize having fun in the actual WORK of the business, and, in this episode, I share my three ways for doing that:

1. Constantly identify the joy-suckers in your biz and kick 'em to the curb. Delegate, outsource, or eliminate.
2. Connect with fellow entrepreneurs. Swap stories, share laughs, keep each other motivated.
3. Celebrate EVERY win, big or small - CELEBRATE THEM.

👉🏻 For more fun times, follow me on instagram @brandmagnetic 😊
 
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If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Bro marketing energy isn't for everyone.

This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club.

We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created for women in the 7+ figures.

It's a must-listen!

Check out Jill's Millionaire Girls Club here.



 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. 

After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. 

So in this episode that I give you 100% permission to listen to in 2x speed, I go through all of my notes from this entire summit -- so you can see how you might apply the best ideas from the best into your own business. 

Enjoy 🥳
~Mariana   

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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OK. We all know we NEED good copy, but how do we actually get it??

When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.

She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven)..

In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really write copy that sticks and converts, and the common misconception we have when we THINK we are our own avatar.

She also prepared a bonus JUST for Empire Secrets listeners, a true gem: a really incredibly detailed deep dive into the ins and out of her nurture sequence.

DO NOT MISS THIS. This is one of the best freebies I have spied with my little eye.

Find it (and her!) here >> http://obsessioneleven.com/empire 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I was in not one but TWO car accidents today. 
Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quote for the damages of the first accident. 

You gotta laugh, right?! 

There's also a lesson that came to mind, from none other than Bills quarterback Josh Allen. 

This is a shorty - where you get a dump of what's on my mind this week!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When @matthew.allyn posts a reel, you stop and watch.

He is an amazing storyteller!

In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important.

We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm.

Sign up for "Make Beautiful Content" free mini course here  

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When Lauren Loreto from @brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that. 


In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of client experience in building trust.

We explore the dynamics of post-sale engagement and the art of over-delivering to leave your clients awed and wanting more.

Tap here @brandmagnetic for a direct link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I began this year with a big intention (my word for 2024): it’s vital to have more FUN in my business.

A few episodes back on Empire Secrets I dug into why I felt this way (mostly because my passion makes me take my business and clients so seriously! But being intentional and serious does not have to mean not having FUN, not prioritizing having fun as I grow.)

So today I share with you where and how I’m finding joy in my business — and how I’m setting myself and my team up to be super badass but also have FUN in the process. 

Tune in as I break it all down in this week's shorty episode 💃🏼

You may be in grind mode (confession: I weep a little when I see my follower count) but it’s so important to redefine success and ENJOY the journey. 

TRUST that if you are doing the right work, the results will come. ✌🏻

Comment FUN and my team will send you the 🔗 to the full episode 👏🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this week’s episode of Empire Secrets, I am joined by the AMAZING @alliebjerk, Queen of Tiny Offers.

I loved chatting this week with @alliebjerk aka Queen of Tiny Offers on Empire Secrets

We dive DEEP into the magic behind having Tiny Offers in your stack, and how you can use them to dramatically scale your business.

We dig into:

➡️The strategy behind Tiny Offers

➡️How to scale your ads

➡️The power of staying focus

➡️Why evolving within your niche is crucial for long-term success

Friend, don’t miss this episode!

Tap here @brandmagnetic for a direct link

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Today, I made a decision – to start pulling back the curtain on what I’m doing to build my business empire. The joys, the setbacks, the raw and unfiltered thoughts along the way, everything I’m experimenting with. I’m sharing it all in this new Diary Series.

If you’re a seasoned entrepreneur and have been at this for a while – you can skip. But if you are building this – you’re in the sleeping on the gym floor phase of your business right now – and you want to follow along as I share my journey, I’d love to have you.

I hesitated doing this for a while – I’m a seasoned filmmaker, I have SO much confidence in the results I can get for my students and clients, helping them build emotional connection and trust faster, become the GO-TO in their niche with a Brand Video… but my business is still small and growing at the pace that feels right for me.

Seeing the behind-the-scenes of other entrepreneurs’s' journeys has always sparked joy been a fascinating thing for me…, and I can’t ignore this strong feeling that I should be doing the same, I’m compelled to document this as I go… maybe for you, maybe just for me and for posterity.

This is me – without any filters. Say hello to my new series – the Empire Diaries. 

Drop a 💛 to show your love for true behind-the-scenes business stories from this here gym floor 💃🏻💃🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Networking skills aren’t a given. You don’t always know whether you’re doing it right – and you might unknowingly be showing up with “commission breath.”

This week, I chat with @sarahgemmel, aka the Queen of Networking who shares her best tips on how to take any meetup and turn it into a possibly powerful lead gen opp.

We uncover:

➡️ The magic behind effective networking

➡️ Why your approach to networking could be the missing piece in your lead generation game

➡️ The art of follow-ups that actually lead to meaningful collaborations

It's about being intentional, strategic, but most of all, HUMAN 😊

Check this link out!
This is a great FREE community for networking, referrals and collabs with Sarah : https://www.facebook.com/groups/962114247995594/

Check out Sarah's social here :  @sarahgemmell

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What does it take to leave a thriving career in something you love – to start & grow your own empire? 

I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  

We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.

Here's a glimpse of what we covered :

• My decision to leave a successful career in journalism & documentaries for full-time entrepreneurship
• The art and science behind creating brand videos that do more than just tell a story
• My first official year as a business owner and how storytelling has been pivotal in its growth
• The impact of a well-crafted brand video in building immediate trust, connection, and brand loyalty
• Practical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audience

I truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into.

We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success.

Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power of being seen and heard in spaces that matter to YOUR NICHE. 

Don’t miss this amazing freebie!
Click on the link below : 

PROVEN EMAIL PITCH STRATEGIES TO GET YOU ON PODCASTS AND IN THE MEDIA: https://www.wewildwomen.com/proven-pitch-strategies

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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How to turn your voice into the most powerful asset for your business ⤵️

This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System.

When I say this girl is FIRE, it’s not an understatement!

Here’s what we cover:

➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!)

➡️ Why your WHY is pivotal to impactful speaking

➡️ What makes a movement and how to leverage speaking to amplify it

➡️ Building wealth from within and what true sustainability in business looks like!

➡️ How Ally shares empowerment and authenticity in every speech

My favorite part was diving into how to build a powerful movement!

Click on this link to grab your FREE Case Study & Toolkit for How to Have Your Next 6-Figure Year, Month, or Weekend with Virtual Events.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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OK, what makes a truly powerful Brand Video?

It’s your person watching it and being blown away by how much you get them. 

There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. 

You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.

In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and create connections that are not just deep but feel transformational. 
I’m sharing about how to go way beyond demographics to tap into the heart of what makes your audience tick.

Here's what’s in this episode:

➡️ The talk about the concept of going "15 levels deep" and why knowing your audience this intimately changes everything

➡️ The art of making them feel like "Wow, you’re in my head!"

➡️ Strategies for crafting a Brand Video that magnetizes and engages, making your brand irresistible

If this resonates, double tap and drop a 🔥! ⤵️

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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It started like a bowl of potpourri.

When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience…

but she had no idea how.

So she shared with me different fragments and pieces from all different parts of her life.

🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day. 

But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are.

That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them.

💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).

This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video.

And, to me, this is the best payoff ever… Here’s what she said:

“This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."

Nadia is also giving away amazing freebies!
30 Days to self-love check list  as well as a complimentary Absolute Self Love 15 min Coaching Call.
Click on this link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If you want to hear the behind-the-scenes of my business - tune in to this episode. 
May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to. 

I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!

I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will cost a lot LESS than my done-for-you option.

The biggest lesson I'm applying this year: at this stage in my business, I have to focus on FEWER things to achieve the biggest results.  (Livin la vida "10x is easier than 2x"!)

Here's my Brand Story That Convers - with AI mini-course, on sale now. 
SUPER LIMITED TIME: For the next 20 people that buy the mini-course -- do the program, send me your script and I will send you a 5-minute loom feedback, completely FREE. Hurry!! >> http://brandmagnetic.com/ai

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions.

What we unpack:

• How to strategically share your posts more than ONCE
• How to use media exposure for ACTUAL business growth (not just logos on your website)
• How to leverage exposure CONTINUOUSLY (to extend the impact of each thing you do)

Friend, don’t miss this episode as Beth reveals her secret sauce: not just getting media attention, but strategically driving traffic to monetize that exposure for sustained business growth.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I recorded this episode yesterday – and you get the inner workings of my business: 

Thoughts on my mind:

1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?

2 - Why is it that even on the most packed of days I still don’t feel like I do enough?

3 - On a related note: why do I constantly underestimate how long it takes to do things?

4 - How many VOC calls do I need? (I’ve done 25 1hr calls in the last month).

5 - Where is my quantum leap going to be? 👀

6 - Where are my middle-of-the-road people?

What I’m obsessing about: 

Marisa from Dirty Copy (as per my email from 2 weeks ago).

What I desire:

For time to slow down. For it to take less time to do great things. Impossible, I know.

My insight about getting into the right rooms.

What I’ve learned:

The Dip (Seth Godin) is the long hard slog between starting and mastery. Getting through is the only way. If it were easy everyone would do it! 

What I’m working on:

- Big launch prep in September (…but doing opening spots for a secret beta VIP group next month!)

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales. 

We talk about what it really takes to transition from entrepreneur to empowered CEO!

• Her transformation from mompreneur to CEO
• How clarity, systems, and organic growth form the pillars of the CEO Method
• The importance of quarterly reviews for business success and staying aligned with your goals

Snag a FREE copy of her bestselling book, The CEO Method: An Entrepreneur's Guide to Business Success at amytraugh.com/freebook

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?

Here's a peek into the inner workings of my business as we embrace the summer vibes:

➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour of work.

➡️ BIG push for visibility: This summer is all about amplifying my presence. With plans to pitch to high-profile podcasts and invite impactful guests, it’s all systems go for increasing my brand's reach.

➡️ Learning from feedback – Had a jarring experience last week that reminded me why boundaries between personal feelings and business feedback are crucial. Sharing how this lesson is helping me grow really thick skin, exactly what an entrepreneur needs. I’m stronger and more resilient for it.

➡️ Prepping for a massive launch – September is just around the corner, and my Brand Video System is gearing up for its grand debut (insert proud mama sniffles). I'm using this summer for visibility, connection, and strategic growth.

What I’m obsessing about: Crafting content that resonates deeply with my audience.

What I desire: To seamlessly work on both personal growth and expansion in my business. Aiming for a balance that feels both ambitious and fulfilling.

What I’ve learned: That even well-intended advice needs to be filtered through the lens of my business vision and personal ethos.

What I’m working on: Boosting my visibility, refining my brand message, and preparing for a launch that feels like a celebration of all we've achieved so far.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When Marisa @dirty.copy sends an email, I literally rush to open it.

The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.

This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).

So like two girlies who get SUPER excited about good copy, we talk about:

➡️Her secret to crafting emails that people rush to open 
➡️ The art of storytelling in email marketing 
➡️ How keeping it "short and snappy" can dramatically boost your read rates 
➡️ The unexpected backstory of Marisa's journey from music teacher to sought-after copywriting powerhouse

Marisa is also giving away an amazing freebie on "How to write a Homepage that makes you money".
Click on this link to sign up!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Sharing more BTS of my business this week, let's gooooo 💃🏼

* The pitch that could 10X my business (and how I did it)
* Teaching quick wins vs. shifting perspectives: which is stronger?
* Collecting more data: how to prove that a Brand Video is not just a "nice to have"
* I have a new website!
* How easy it is to write copy when you talk to your audience a LOT
* It's summer -- and I need to head to the beach ASAP! ☀️ 

Comment "44"  and I'll shoot you a link to this episode! 🎧

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Ever dreamed about creating a business that doesn't basically force you to burn out?

This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the  importance of reconnecting with your purpose and aligning it with your business FIRST, above all.

The key? Focusing on what brings you JOY.

She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares her own experience of building a business around her lifestyle and offers insights on creating offers that nurture and support YOU first.

Big takeaways:
* Reconnect with your purpose and align it with your business.
* Focus on joy and fun in your work, rather than getting caught up in the hustle culture.
* Prioritize self-care and simplicity in your launch strategy.
* Create offers that nurture and support you as an entrepreneur.

Connect with Masha over at her newly-launched podcast Money Magnet Mama and on Instagram @moneymagnetmama. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On today’s episode, I talk about what’s been happening in Brandmagneticland lately:

- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.
- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” 
- It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows all about this) – still working but being present for this is the best kind of alignment there is!!! 🔥☀️
- Speaking of alignment: I’ve made the conscious decision that everything I hear from anyone goes through a filter. There’s not ONE path to success and no guru out there knows what works best for ME. Only I do, and I filter everything I hear through that. 
- I’m trying on calmness for size and oh man it feels SO DAMN GOOD. I’m in my calm era and have decided never to leave. 😌

I created a cheat sheet for writing a brand story that actually converts for you. If you haven’t yet, snag it here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Comment “47” and I’ll DM you the link to this episode!  

I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember. 

So this week, I snagged the brilliant copywriter, storyteller and “professional procrastinator” who’s also obsessed with her business for a chat on Empire Secrets. 

We laughed half the time! – and the other half, Laura breaks down how focusing on Volume, Visibility and Velocity helped her finally break into $1M revenue/year.

Laura is best known for her brilliant emails (and book) and shares with me her entire process behind going REALLY DEEP with your audience. 

What goes into crafting authentic and compelling stories and what it means to capture the 'dark places' — whether it's sitting in dirty sweats, eating Doritos for three days, or feeling numb despite outward success. 

THESE are the micro specific details that make stories resonate on a deeper level, bringing authenticity and realness that the friendly bots just can't beat. 

Link to Empire Secrets where you find links –  or comment “47” and I’ll DM you!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme.

Jordan went from a big team, multi-7 figure business to shutting it all down – and focusing on micro-tools. But the real awesomeness is in the backstory of how she ran her previous business, and how she’s running this one.

We also talk about:
* Adding humanness (!) to animations
* The magic behind VIP Days
* How to manage it all

Get access to Jordan's new tool List & Like!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What does it take to stand out in a saturated market?

In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting for you to drive sales on autopilot.

I also cover:

* How to hijack deep sales psychology to increase sales 
* The superpower of storytelling for conversions 
* How to create an emotional connection with cold audiences - FAST
* The framework for using your unique story to build trust faster, on autopilot

Turn your story into an emotion-driven sales machine 👏🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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“Better makes BIGGER but bigger does not make better”

I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening for my Brand Video Accelerator program - and this is what I needed to hear. 

What if instead of focusing ALL my efforts on visibility and list growth, I doubled down on making the program actually 10x BETTER - not just bigger? How can I make the way I serve my students BETTER? The way I anticipate their needs better? The resources they can access better? Created a GPT specifically for them? Created ways to keep them going on the journey to creating their Brand Video (honestly this hasn’t been an issue - they’re on fire! But I know I’m bound to have students who need the extra push). 

How can I improve my processes and make them more efficient?

Yes, exposure is important but making your business truly BETTER is a sure way to make your business BIGGER. 

I unpack this and all the other behind-the-scenes happening in my universe right now in this shortie episode of Empire Secrets.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. 

This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be leveraging networking that actually works (through giving FIRST) to expand your audience, and grow even more powerfully and effectively. 

If you are the kind to shy away from meeting new people (even though you know you need to!), this episode is for you!

I loved chatting with my buddy Laura Sinclair @itslaurasinclair of This Mother Means Business giving some tough love on how to get out of your shell and really work to expand your visibility!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). 
Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly intentional about what I’m spending my time on, and what will really get me BIG results for my time.

Dropping this new episode of Empire Secrets (the Empire Diaries series) — and sharing what I’m obsessed with right now, what I know I need to fix in my business, and what I’m really excited about (I’m going to be interviewed in a top 14 marketing podcast  tomorrow!!) 

Follow along with me for lots more on instagram @brandmagnetic. See you there!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.

In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. Zafira isn’t just any copywriter and brand strategist—she’s someone who knows how to turn words into an experience. We talk about how she does it, how she crafts stories that not only capture your attention but make you feel like you’re right there, in the moment.

We dive deep into the art of building emotional connections through storytelling. Zafira reveals the magic of balancing your brand’s personality with the needs of your audience. It's a tricky dance, but she’s got the steps down. Whether you're working on an About Me page or creating brand copy that sings, Zafira’s insights will change the way you think about your brand’s voice.

So, if you’ve ever wondered how to make your brand stand out in a crowded marketplace, how to make it not just seen but felt—this episode is for you.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why? What is this "leaky bucket" dilemma that so many face?

In this episode of Empire Secrets, we dig into this puzzle. We start from the beginning—the very first moment a potential customer finds you. How do you make that moment count? It's not about the flashy lead magnet or the meticulously crafted welcome sequence. No, it's deeper. It's about making an emotional connection, the kind that lingers in the mind long after the first encounter.

And here's the twist: in a market where everyone's shouting to be heard, it's not just about showing up consistently. It's about showing up meaningfully. It's about using your story, your real story, to connect on a level that goes beyond the surface.

We take you through the transformative power of brand videos—those that don't just tell a story but resonate, echoing your values and mission in a way that feels personal and authentic. You'll hear from experts, get practical tips, and see real-life examples of how storytelling isn't just a tool, but a bridge. A bridge that turns fleeting interest into genuine, lasting connection.

So, whether you're just starting out or you've been in the game for years, there's something here for you. Because in the end, it’s not just about being remembered. It’s about being unforgettable.

Tune in. Let's explore this together.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?
What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?

I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an instant personal and emotional connection with your audience. I discuss where brand videos should live, the key elements of a brand video, how to choose the right story, and how to make a brand video emotionally engaging and relatable. I also address common mistakes to avoid, the role of visuals in a brand video, and how often to update or refresh a brand video. Finally, I offer advice for those who are uncomfortable being on camera and discuss the ROI and metrics of a brand video.

Takeaways:

* A brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience.

*The purpose of a brand video is to create an instant personal and emotional connection with your audience.

* Brand videos should be placed in various top-of-funnel locations, such as social media profiles, email signatures, welcome sequences, and website homepages.

* The key elements of a brand video are making your audience feel understood and cared for.

* There are two types of stories for brand videos: overcome stories and passion stories.

* To make a brand video emotionally engaging and relatable, focus on your audience and make it about them.

* Visuals in a brand video should complement and add depth to the story, illustrating emotions rather than just illustrating what is being said.

* Updating or refreshing a brand video is not necessary unless your audience or business undergoes significant changes.

* Metrics for measuring the effectiveness of a brand video can include A/B testing funnels, gathering subjective data from viewers, and analyzing the customer journey.

* Being uncomfortable on camera is a common concern, but it is important to embrace being the face of your business. Alternatively, you can consider animating your brand video.

* A brand video provides long-lasting ROI and acts as a booster for all other content in your business.



If you haven’t yet, make sure to grab my cheat sheet for understanding WHICH story to tell and HOW to create an instant personal and emotional connection with your audience! >> http://brandmagnetic.com/cheatsheet


Keywords: brand video, FAQ, frequently asked questions, emotional connection, storytelling, visuals, ROI, metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.

Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch feel smoother and more successful. If you’ve ever launched or plan to, this conversation will change how you approach it—focusing on the pre-launch for an easier and stress-free launch!

You can connect with Brenna at http://brennamcgowan.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to say something meaningful, to make an impact. But something's missing. So they take the plunge to create a Brand Video.

In this episode, I go deep with Nadia and Casey, both Brand Video clients, to talk about how creating a Brand Video wasn’t just about getting their message out there—it was about crafting a story that resonates, that digs deep. What was the process like and, importantly, what were the RESULTS for their business??

If you’ve ever considered creating a Brand Video, make sure to listen to this week’s episode!!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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So, imagine this...

You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.

In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketing events, and at one point, Laura talks about why she’s been accused of “over-giving” in business—like that’s even a thing.

Laura breaks down her VIP days, where clients come in with all sorts of needs: a broken sales funnel, maybe, or just needing clarity. And instead of pushing them through some rigid process, she listens. She adapts. They figure it out together. It’s fluid. It’s human.

We both reflect on a shift happening in digital marketing. People are done being numbers in the screenshot of someone’s stripe account touting $100K months. They’re looking for connection. Real connection. And somehow, through all the noise, we’re finding ways to make that happen.

We talk about heart, boundaries, and making marketing about more than just sales. Isn’t that what we’re all craving? To be seen. To be heard. To feel like we matter—even in a sales funnel.

This is Empire Secrets at its most personal and I hope you’ll love it!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:
- Clarifying roles and responsibilities
- Specialization over generalization
- Onboarding and SOPs
- Hiring for the long term, not just the launch
- Investing in skilled (vs. low cost) help
- Capturing real-time feedback during launches
- Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Check out Emily’s free guide to hiring a Virtual Assistant: https://emilyreaganpr.com/hire

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!

I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadlines, lots of moving pieces!! 

I also talk about the new 12-Week Year! It’s a system I swear by—breaking the year into manageable chunks. I’m reworking my signature course Brand Video Signature and creating brand new GPTs (so excited about this!!), building a new ad funnel, pitching bigger podcasts and getting all my finances in order.

Hope you enjoy this episode!!

And if you haven’t yet - make sure to grab my ultimate cheat sheet for crafting a brand story that converts! http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?

Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. 

“Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:

1 - Growing an audience: Attracting new listeners with targeted content.

2 - Engaging specific segments: Catering to different parts of the audience, creating content that resonates with different groups.

3 - Converting listeners into customers: Using podcast episodes strategically to move listeners towards making a purchase or taking action.

Then repurposing the content through short-form clips and posts, collaborating with guests and co-hosts to expand your reach and grow your show more quickly…  

The goal is to streamline the podcast creation process so you can efficiently generate leads and sales, ultimately freeing up your time and letting you run a business and be “done by lunch”. 

Connect with Jerry at modcastmarketing.com and also check out "Done By Lunch" podcast here! >> http://donebylunchpodcast.com

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In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. 

We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whether you're a seasoned content creator or just getting started, this episode is packed with actionable strategies for boosting engagement and growing your audience through smarter content repurposing. Plus, Krystal shares insights on monetizing your podcast with sponsorships, affiliate launches, and YouTube strategies, giving you a clear roadmap to turn your content into a revenue-generating machine.

Connect with Krystal and take her “What’s Your Hidden Content Talent” quiz here: https://krystalproffitt.com/quiz

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:

• Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.
  
  
• CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” profiles. Includes fears, quirks, motivations—all the stuff that makes your audience feel seen. And my students are blown away!! 
  
  
• Systems & Outsourcing (the struggle): Building a team sounds glamorous, but it’s no walk in the park. I’ll tell you what’s working for me, what’s not, and why I’m so picky about who I bring in.
  
  
• Investing in New Skills (I’m done being a courseaholic, but I couldn’t resist): I finally took the plunge and in a flash sale bout Laura Belgray’s Inbox Hero, Story Hero, and Launch Hero programs. I’m giddy like a little girl at Christmas. Especially because I need a welcome sequence, STAT.

Enjoy the inner ramblings of my brain! And if you are looking for the ultimate guide to create a brand story that creates instant emotional connection, grab your cheat sheet here! http://brandmagnetic.com/cheatsheetconvert

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In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.

Here’s what we talk about:

• Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what you stand for.
• Why You Need a Swipe File (and How to Unsubscribe Like a Pro): We talk about building a swipe file for those “best of” and “what-were-they-thinking?” marketing examples, plus clearing out the inbox junk so you can focus on what matters.
• Stand-Out Sales Without the Sleaze: If you do decide to sell on BF, Kim’s got tips on stretching out your sale, bundling products, and creating an experience that feels good for everyone—no countdown timers required.

If you’re looking to do Black Friday (or not do it) in a way that feels totally in line with your values, tune in. We’re making holiday sales season feel a aligned.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandmagnetic around genuine and fantastic results for everyone I work with!! Even if that means, for now, the business doesn’t grow as fast.

Here’s what I cover:

• Prioritizing client experience over quick wins: I explore why delivering exceptional service to current clients is central to my vision, even if it means slowing down on other areas like social media or new product launches – playing the long game!
  
  
• Visibility goals for 2025: My plans for increasing brand visibility and the big shift I’m making toward relationship-building and collaborations that align with my values. 
  
  
• The struggle to balance business growth and quality service: I discuss how I’m working to find balance, focusing on the programs that bring the most value to clients and resisting the pressure to chase every shiny object.
  
  
• Setting boundaries right now and saying no to scaling fast: Scaling isn’t always the answer. Here’s my internal dialogue around growth versus depth, and why sometimes I’m choosing to turn down opportunities if they compromise being there for my clients and students!

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!
http://brandmagnetic.com/ai

The GHL (High Level) white label I’m absolutely obsessed with:
Get a 30-day free trial!
http://brandmagnetic.com/cc360

The peer-to-peer mastermind that I’m so excited to join – doors are opening NOW! 
(Only once a year so if you’re ready for this, do not miss!!)
http://brandmagnetic.com/mixermind

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:

• WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the competitive edge by helping your students get results FASTER. 
  
  
• AI Won’t Replace You—Promise: We get real about that whole “is AI coming for my job?” panic. Short answer: Nope. Long answer: It makes you look even more brilliant while your clients get faster wins.
  
  
• How to Avoid Rookie Mistakes: Wendy shares the biggest GPT blunders (like forgetting to secure your stuff—yikes!) and how to make yours actually useful instead of meh.

We also geeked out over how these tools can free up brain space, get your clients better results, and basically make your life a lot less “why am I doing this again?” Tune in and let me know what you think!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic