eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips (Steve Hutt | Shopify Expert | eCommerce Expert)

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Kyle Hency, the Co-founder, CEO of GoodDay.

In this episode, Kyle shares how GoodDay OS is shaking up the ERP world. Unlike traditional systems, GoodDay OS fits right into Shopify’s admin panel. This makes it super easy for business owners to use, without the headaches of complex software.

We chat about why connecting different ERP systems can be tricky. Kyle explains how GoodDay works smoothly with Shopify and other tools you might use. This means less hassle for you and your team.

One big plus of GoodDay? It helps brands of all sizes manage their data in one place. Kyle shares how this can really boost your business, whether you’re just starting out or already growing fast.

We also talk money. Kyle reveals how GoodDay is making ERP systems more affordable, especially for smaller brands. They’re using smart pricing that grows with your business.

If you’re tired of juggling spreadsheets and want a smarter way to run your eCommerce business, tune in. You’ll learn how GoodDay is helping brands step up their game with powerful, affordable, easy-to-use tools.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate.

In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce:

• Accurate Address Verification
• International Market Expansion
• Customer Experience Enhancement

Alex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond standard Google autocomplete functionality to provide more accurate and comprehensive address data.

Throughout our conversation, we explore:

• Evolution of address verification technology in ecommerce
• Challenges of international address formats and delivery
• Integration with Shopify's checkout process
• GDPR and CCPA compliance strategies
• AI implementation in address parsing and verification

Whether you're a Shopify merchant looking to expand internationally or improve your domestic operations, this episode offers valuable insights to enhance your customer experience and delivery accuracy.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam.

In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From navigating the complexities of Amazon's increasing fees to unlocking the power of targeted advertising and optimizing product listings, Kusha shares invaluable insights on how businesses can scale and succeed in the competitive e-commerce space. Join us as we uncover the secrets to maximizing profitability on Amazon and staying ahead of the curve with innovative solutions like Kazam.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail.

In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenced her approach to leadership, a story that will surely inspire and motivate you. With a focus on servant leadership, Debbie emphasizes the importance of understanding and addressing the real needs of her community.

CartStars began as in-person gatherings and has since evolved into a thriving online platform, enabling members to connect and collaborate anytime. In our conversation, we discuss the unique ways CartStars facilitates knowledge sharing and mutual learning among its members. Debbie explains their rigorous process for vetting new technologies and forging trustworthy partnerships.

This episode is a treasure trove of valuable insights for anyone in the ecommerce sector, technology enthusiasts, or those looking to build their own impactful communities. It’s a source of information that will empower you in your journey.

Join us as we explore the world of CartStars and uncover how the power of real connections and shared knowledge can drive success!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

 Are anonymous website visitors slipping through your fingers, taking potential revenue with them?

Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps Shopify merchants solve this costly problem. Discover how OpenSend identifies a portion of your unknown website visitors and turns them into actionable leads, potentially recovering lost sales and deepening customer relationships.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI.

In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions for tackling complex challenges such as data privacy, accurate sales attribution, and creating sophisticated media mixes, tailored specifically for eCommerce businesses earning over $10 million annually.

Mike underscores the importance of tracking time-series data and details the “halo effect,” where advertisements on one platform elevate sales on another. We’ll explore the transition from traditional marketing strategies to multi-touchpoint approaches in the digital age.

During the conversation, Mike shares a compelling case study on HexClad, illustrating the tangible benefits of Prescient’s solutions. He also highlights the seamless onboarding process enabled by pre-built integrations and sophisticated AI models. Additionally, Mike addresses how Prescient adapts to the emerging data privacy landscape, including Apple’s iOS updates and Google’s cookie policy changes.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord.

In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems.

Sean explores the big opportunities for e-commerce brands, including:

• Leveraging scalable logistics solutions to reduce costs and improve delivery times.
• Providing a seamless post-purchase experience to increase customer loyalty and lifetime value.
• Using data-driven insights to enhance inventory planning, demand forecasting, and operational efficiency.

During our discussion, we explore:

• The pitfalls of traditional fulfillment and last-mile delivery.
• How Stord combines software, data, and scale to offer Amazon-like experiences to all brands.
• The role of predictive analytics in optimizing inventory and shipping decisions.
• Strategies for turning logistics from a cost center into a profit center.
• Practical solutions for returns management, international shipping, and handling seasonal demand.

Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Udayan Bose, the Founder and CEO of NetElixir.

In this episode, we explore the evolution of digital marketing and the challenges businesses face with the growing lack of transparency and control on platforms like Google and Meta. Udayan reveals how NetElixir is breaking the "black box" of advertising through innovative strategies like micro-experiments, AI-powered customer segmentation, and the concept of aggregation of marginal gains. By focusing on identifying and targeting high-value customers, while also enhancing retention efforts, businesses can achieve significant improvements in their bottom line.

We also discuss real-world success stories, like compression stocking company Ames Walker, which experienced an impressive 50% boost in growth after implementing NetElixir's solutions. The extra margins generated allowed the founders to reinvest in their business, hire more employees, and expand into new product lines.

Tune in to this exciting episode to learn how NetElixir is revolutionizing the digital marketing landscape and helping businesses of all sizes achieve remarkable growth.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships?

In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship management platform built specifically for consumer brands. Discover how this all-in-one platform unifies marketing, service, and analytics to empower businesses to build more loyal customer relationships, increase engagement, and drive revenue. 

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Welcome to another exciting episode of eCommerce Fastlane! I’m thrilled to bring you a conversation that’s packed with insights, challenges, and innovative strategies from the world of e-commerce and outdoor gear.

Today, we have a very special guest joining us – John Roman, the Founder and CEO of BattlBox. If you’re not familiar with BattlBox, you’re in for a treat.

This company has made waves in the outdoor and survival gear industry, and John is here to take us behind the scenes of their remarkable journey.

In this episode, we’re going deep into BattlBox’s story, exploring everything from their Netflix debut to their latest TikTok strategies. John will share the exhilarating ups and the challenging downs of landing their own Netflix show, giving us a candid look at what it’s like to bring your brand to the small screen.

But that’s just the beginning. We’ll also explore how BattlBox is harnessing the power of short-form video on TikTok to grow their business in exciting new ways. If you’ve been curious about how to leverage this platform for your own brand, you won’t want to miss John’s insights.

One of the most fascinating aspects of BattlBox’s success is their ability to build a strong, engaged community of outdoor enthusiasts. John will open up about the challenges of running a business while nurturing this community, and share valuable tips on keeping customers happy and coming back for more. We’ll explore their smart content marketing strategies that have helped them forge deep connections with their audience.

Looking to the future, John will give us a sneak peek into BattlBox’s latest moves, including their new product launches for 2024 and how they’re navigating the rollout of TikTok Shop. It’s a glimpse into the ever-evolving world of e-commerce that you won’t want to miss.

So, get ready for an honest, down-to-earth conversation about what it really takes to build a successful brand by turning customers into loyal fans. Whether you’re an e-commerce entrepreneur, a marketing professional, or just someone interested in the outdoor gear industry, this episode is packed with valuable insights and inspiring stories.

Let’s dive in and learn from John Roman and the incredible journey of BattlBox!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks.

We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowering brands, particularly those on Shopify, to elevate their ecommerce game and achieve new heights of success.

With his wealth of experience in the ecommerce landscape, Peter is here to share invaluable insights that will transform your business. From mastering inventory management to boosting customer loyalty and staying ahead of the curve, we’ve got you covered. Whether you’re gearing up for the BFCM rush or planning for the future of online retail, this episode is packed with actionable advice. 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI.

In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising.

The Challenge of the "Google Tax"

The founders address how businesses, especially SMBs, struggle with:

• Rising customer acquisition costs
• Unsustainable ad spending
• Low conversion rates averaging 2%
• Constant competition with larger brands

Throughout our conversation, we explore:

• How AI can level the playing field for businesses of all sizes
• Creating personalized shopping experiences that rival in-store interactions
• Transforming product discovery and purchase decisions
• Generating actionable insights from customer interactions

Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you improve conversions and reduce ad spending for your Shopify-powered brand. 

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing?

In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping brands create high-performing emails with ease. Dmytro has revolutionized email marketing by eliminating technical roadblocks, allowing marketers to design interactive and gamified emails without touching a single line of code. 

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. 

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Emmett Kilduff, The Co-Founder and CEO of The Fortia Group.

Emmett brings a wealth of experience and a unique perspective on the art of deal-making in the e-commerce world. He emphasizes the importance of taking a slower, more thoughtful approach to attract potential buyers and ensure a successful exit.

We dive into the emotional challenges that brand founders face when considering selling their business. Emmett offers valuable advice on how thorough preparation and expert guidance can help maximize the value of your business.

Throughout the episode, we explore the transformative role of AI in e-commerce, the crucial importance of solid financial planning, and what potential buyers are really looking for in a thriving e-commerce business.

Whether you're thinking about an exit strategy for your own business or simply interested in staying up-to-date with the latest trends in e-commerce, this episode is full of expert insights and actionable advice that you won't want to miss.

So sit back, relax, and let's dive into this fascinating conversation with Emmett Kilduff of The Fortia Group!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach.

In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team at Bloomreach. We'll explore how Bloomreach uses AI to make online shopping more personal and fun for customers.

Vikas will tell us about Bloomreach's cool AI called Loomi. This smart AI helps create unique shopping experiences for each customer. We'll also learn about Bloomreach's different tools that help businesses connect with customers, make searching for products easier, and even chat with shoppers in a natural way.

But that's not all! Vikas will share his journey in the tech world, including how chatbots have grown up over the years. He'll explain why talking to customers through chat can help businesses make more money. We'll even hear about real companies, like the Japanese snack box company Bokksu, that are using these new tools.

Whether you run a business and want to keep your customers coming back, or you're just curious about how AI is making online shopping better, this episode has something for you. So grab a snack, get comfy, and let's jump into the future of online shopping!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.

In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation.

Here’s what we cover in today’s conversation:

• Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
• The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
• The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
• Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
• Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.

Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge. 

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify.

In this episode, we'll dive into Shopify's big moves in the B2B world. Mani will walk us through how Shopify has grown its B2B offerings since 2016-2017. We'll learn about the huge $12 trillion opportunity Shopify is tapping into with cool new features. These include custom payment terms, connections to business software (ERP), and special B2B online stores.

Mani will also tell us about Shopify's new Collective platform. This helps merchants team up and share inventory more easily.

We'll talk about how younger business buyers want to shop differently now. Mani explains how Shopify can bring together regular online stores (DTC) and business sales (B2B) in one place. This saves money and makes things simpler for merchants.

You'll hear success stories from real brands like Brooklinen and Lulu and Georgia. They've used Shopify's B2B tools to grow their businesses in exciting ways.

Whether you're already using Shopify Plus or just starting out, this episode is packed with great info. You'll learn how to use Shopify's latest B2B tools to help your business grow.

So tune in and find out how Shopify can take your online store to the next level!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency?

In this episode of eCommerce Fastlane, we welcome Gloria Chou, an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. 

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa.

In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings:

• Up to 70% lower costs
• 14-day placement time
• Top 1% of tech talent

Val shares strategies for connecting US and Canadian companies with Ukraine’s best developers, implementing AI solutions, and scaling Shopify operations efficiently. He introduces Hire Odessa’s unique vetting process that ensures both technical excellence and cultural fit.

Throughout our conversation, we explore:

• Accessing elite Ukrainian tech talent for Shopify development
• Implementing AI and machine learning solutions cost-effectively
• Managing remote tech teams across time zones
• Building resilient development teams in challenging circumstances
• Leveraging both permanent and flexible staffing solutions

Whether you’re a Shopify merchant looking to scale, or a brand seeking AI expertise, this episode offers valuable insights into accessing global tech talent efficiently.
 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. 

In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge warehouse automation, this conversation unpacks the future of ecommerce packaging.
 

Episode Highlights

Strategic Innovation
Arka connects directly with warehouse management systems to automate packaging replenishment and optimize box sizes, potentially saving merchants up to 30% on shipping and packaging costs.

Sustainability Meets Efficiency
Philip breaks down the misconceptions around sustainable packaging, explaining why post-consumer recycled materials often present the most practical and environmentally responsible choice.

Real-World Impact
Through a compelling case study involving Hallmark, Philip demonstrates how simple packaging size adjustments led to $300,000 weekly cost savings at just one fulfillment location.

Key Discussion Points

• How AI-powered forecasting eliminates manual warehouse inventory management
• The critical connection between packaging choices and shipping costs
• Why package size optimization matters for both sustainability and profitability
• The role of universal APIs in seamless warehouse integration
• Building trust-based relationships in the logistics ecosystem

This episode offers valuable insights for ecommerce brands looking to optimize their packaging strategy while maintaining brand integrity and reducing environmental impact.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impressive open and conversion rates but also maintain exceptionally low unsubscribe rates of less than 1%.

One of the standout features of CartBoss is its commitment to making compliance with legal and privacy regulations like GDPR a breeze. Moreover, their seamless integration with popular eCommerce platforms such as Shopify allows you to effortlessly set up checkout extensions and automatically incorporate discount codes into your messages.

Throughout our discussion with Tadej, we will explore the strategic benefits of incorporating SMS marketing into your eCommerce store's strategy. You'll gain valuable insights into how these targeted messages can significantly increase your sales and keep your customers engaged at an unprecedented level.

If you're prepared to elevate your online store to new heights, this episode is a must-listen. Join us as we uncover the remarkable potential of SMS marketing with CartBoss and learn how you can start implementing these powerful strategies in your own business today.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to Episode Zero! This is an introduction to me and the eCommerce Fastlane Podcast. The purpose of this first episode is to share some context of my entrepreneurial journey in eCommerce for the past 18 years…and more importantly, setting the stage for future episodes how you can leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

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Have you ever struggled with ways to increase your average order value in your Shopify store? That’s exactly what we’ll help you with today! You’ll learn how to create upsells, cross-sells, post-purchase upsells, and even smart upsells. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

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As you grow your Shopify store, have you ever struggled with how to improve the customer service experience you deliver?  Getting a little overwhelmed by an influx of repetitive requests? ...if so, this episode is for you. You’ll learn about how to provide a unified support experience across all channels, and how to use automation to automatically respond to common support requests. It's time to level-up your knowledge on how to provide great customer support at scale. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

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Welcome to Episode 3. Are you struggling with improving the conversion rate on your Shopify store?  ...if so, this episode is for you. You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to a conversion, and ultimately retention with satisfied and loyal customers. This week, I have a great chat with Reza the co-founder and CEO of Shoelace.com. They are a very popular Shopify App and Marketing Platform. You'll learn how to improve your Facebook ad funnels with sequential retargeting.

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Welcome to Episode 4. Have you ever considered offering a subscription option for the products you sell on your Shopify store?  …if so, this episode is for you. You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers.

This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments. They are the leading platform to launch and scale a subscription business with Shopify.

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Welcome to Episode 5. Have you ever considered implementing a loyalty and rewards program for your Shopify store?  …if so, this episode is for you. You’ll learn how to maximize your customer’s lifetime value by rewarding your customers for completing profitable actions.

This week, I have a great chat with Steve Deckert who is the Co-Founder and Head of Business Development for Smile.io

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Welcome to Episode 6. Have you ever wondered who your customers really are? ...or how to find your most influential and valuable customers from Shopify? That’s exactly what we are going to discuss today!

This week, I have a great chat with Blaine Farr who is the Chief Operating Officer of Wooly.com. They are a platform that matches customers in Shopify to their complete social profiles to help store owners build lasting relationships and run influencer marketing campaigns through their most valuable customers. He is going to talk about how to get started with influencer marketing using your existing customers.

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Welcome to Episode 7. This week, I have a great chat with Agata, the VP of Marketing from Klaviyo. It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty.

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Welcome to Episode 8. This week, I have a great chat with Charlie Casey, the Founder & CEO of LoyaltyLion. They are a very popular data-driven loyalty and engagement solution on Shopify. You’ll learn what the key drivers for loyalty programs are, what you need to ask yourself before you get started and most importantly, what metrics you need to measure success.

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Welcome to Episode 9. This week, I have a great chat with Chris Blockus from Nosto. They are a Shopify Technology Partner who leverages the power of big data to build a deep understanding of your store and every visitor interacting with it. With this data, Nosto can then predict and automatically deliver the most relevant recommendations on-site, through emails, pop-ups, as well as Facebook and Instagram ads. Literally, Nosto helps to maximize your conversion rate, average order value, and most importantly customer retention on your Shopify store.

We talk about some of the biggest challenges that merchants like you have faced and how Nosto was able to help solve them with personalized shopping experiences.

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Welcome to Episode 10. On this weeks episode, I have a chat with Mike Potter, the co-founder, and CEO of Rewind. He talks about the misconceptions of cloud-based software, like the Shopify Platform and some of the challenges that store owner can face in regards to their data and day to day operations of running an ecommerce store.

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Welcome to Episode 11. On today’s episode, you’re going to learn that expanding globally doesn’t have to be scary. I sat down and had a chat with Tommaso, the Co-Founder of Easyship.com. Thankfully, there’s a lot to learn from some of the top international ecommerce websites that successfully expanded internationally, and there are some repeatable concepts and trends that you can apply to your Shopify store. If you’ve put the brakes on international expansion, today's episode will help build and crystallize a new plan to make it a reality.

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Welcome to Episode 12. On today’s show I’m chatting with Björn the founder of FORSBERG+Two. He discusses the Shopify notification emails, and the simple changes you can make to generate more revenue for your store. You really can optimize your Shopify notification emails to sell more and match your brand perfectly. You can also include product recommendations, discount codes, and promotions. All 18 email templates are included and fully customizable.

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Welcome to Episode 13. On today’s show, I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and private apps, running complicated workflows, and viewing inconsistent data is just part of doing business in ecommerce. Skubana unifies all the tools you need to run your business, automates all repetitive tasks, and even thinks for you about profitability, forecasting, and demand planning.

Some features include:

• Connect and import orders from every channel you sell on, like marketplaces and retailers (they connect to over 20!!)  Imagine being truly multi-channel with one unified platform. You can actually sell and manage orders on Amazon, eBay, Walmart, Jet.com, QVC, Norstrom, Costco, Target, BestBuy, Bed Bath & Beyond, Home Depot, and so many more!
• Print shipping labels from all major carriers or automatically route your orders to 3rd party fulfillment centers, all from one centralized place.
• View, manage and synchronize your entire inventory across all sales channels, warehouses, 3PLs, drop-shippers, and FBA distribution centers. 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo. A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews that builds excitement and creates a compelling reason for the site visitor to click the BUY button. Along with a host of other features including user-generated photos and videos, highlights of your products unique selling points and key value drivers. An extremely powerful multi-channel marketing section to extend the value of your customer-generated content. Inline SEO, rich snippets (which shows review metadata next to your product page links), Google shopping (pushing review data to your shopping feeds to increase conversion), Facebook, dynamic and lookalike audiences ad serving and much more. Regardless if you are using a competitive solution to generate reviews you owe it yourself to see what you are missing. Innovation is happening now!

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Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE being social...and even if they did know, there hasn’t been a mechanism to scalably reach out to or activate that influence, until now with the Gatsby App. Brett and his team have built this platform to solve these problems, with the end goal of helping you run influencer campaigns with your true customers, which has been defined on this show as authentic marketing.

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Welcome to Episode 16. On today’s episode, I sat down and had a chat with Nathan Resnick the co-founder of Sourcify. They are an automated sourcing platform that provides a straightforward way to source products from overseas factories. You get pre-vetted factories, real-time messaging with suppliers, product specification tools, and a team of dedicated sourcing experts to make running your production needs through Sourcify simple, reliable, and safe. Matching your product with the right overseas factory is their specialty. They really take pride in helping their customers build better products while increasing margins that allow their brands grow beyond the original vision.

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Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales.

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Welcome to Episode 18. On today’s episode, I sat down and had a chat with Ari Yahalom from Gift Wizard. You'll learn about the exciting opportunity that store owners have with the use of gift cards as part of multichannel customer acquisition and retention strategy. We also discuss a recent technical breakthrough with how gift cards can be purchased and redeemed online and in-store.

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Welcome to Episode 19. On today’s episode, I sat down and had a chat with Josh Enzer the co-founder of Swell Rewards. They've developed an incentive marketing platform that helps Shopify store owners drive more revenue and lifetime loyalty.

Swell can help enhance your full marketing strategy, improving performance in customer acquisition, customer retention, and most importantly, customer lifetime value. Rewards, referrals, influencers, and email acquisition are all part of their marketing suite. If you’ve not invested in this necessary tech stack to grow and scale your Shopify store, this is a great episode for you!

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Welcome to Episode 20. On today’s episode, I sat down and had a chat with Arjun Ohri, the Co-founder & CEO of ShopMessage.me. They are a purpose built Facebook Messenger Marketing Automation Platform that is helping Shopify store owners start conversations that build more valuable relationships with your customers, which drive millions in extra revenue

Today you’ll learn:

• Why Facebook Messenger is the eCommerce channel for the next decade
• How you can get started today using Messenger to drive sales and customer loyalty
• What innovative brands are doing on Messenger

...and an amazing 30 day free trial by signing up and using the coupon code "fastlane". Test it for yourself. It will generate more revenue!

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Welcome to Episode 21. On today’s episode, I sat down and had a chat with Erik Christiansen, the Co-founder & CEO of JustUno, an incredibly popular conversion rate optimization suite for Shopify store owners.

Today you’ll learn:

• How to maximize your existing traffic with an improved conversion rate
• How to consistently grow your stores email list
• Learn about real-time behavioral targeting and the roll it can play in generating more revenue

There’s an incredible the amount of money that is being left on the table by so many Shopify store owners. Today’s episode will once and for all give you the clarity on specifically what you need to do in order to drive more revenue.

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Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips. i8zye7ie

Today you’ll learn:

• What some of the challenges are to be more data-driven
• What successful Shopify store owners do to grow and scale
• How to use data for everyday execution and strategy

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On today’s episode, I sat down and had a chat with Jeff Cohen, the Chief Marketing Officer of Seller Labs. They’ve developed a suite of tools that will help you grow your business through the Amazon Marketplace.  If you sell on Amazon currently or are looking to expand your brands reach by selling on Amazon, this is a perfect episode for you.

Seller Labs solves many problems that Amazon sellers are confronted with like keyword research, inventory management, seller feedback, and sponsored products advertising.

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On today’s episode, I sat down and had a chat with Nick the co-founder of Shogun. A very popular landing page and visual page builder for Shopify.

They have an interesting solution that allows for non-technical founders or team members in marketing, merchandising or design roles to optimize their store with high-converting landing pages all without coding!

They have a big library of proven templates that will increase your conversion rate. Click the link above and learn more about how you can grow revenue for your brand through some best practices and unique brand experiences….

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On today’s episode, I sat down and had a chat with Mike Stoychev the founder of SMSBump. This is a popular marketing automation app on Shopify that implements extremely effective cart abandonment text message sequences and has the ability to create bulk text message campaigns to reactivate past customers into placing new orders.

I have many clients and merchants who are currently generating significant extra revenue by using SMSBump as part of their marketing stack. This episode will open your eye’s on this extremely affordable and effective tactic to increase your Shopify stores conversion rate.

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Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense.

In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on:

Privacy Changes Creator Economy TikTok Shop

Danil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models and explains how brands can effectively partner with creators in today's digital landscape.

Throughout our conversation, we explore:

• Adapting to iOS privacy changes in digital advertising
• Understanding the evolution of creator commerce
• Maximizing TikTok Shop opportunities
• Managing creator content rights
• Implementing hybrid compensation models

Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you improve your content strategy and enhance customer acquisition for your Shopify-powered brand.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

On today’s episode, I sat down and had a chat with Zohar Gilad, the Co-founder & CEO of very popular site search and merchandising solution for Shopify brands. Everything you wished to know about eCommerce site search, yet never had the opportunity to ask is going to be tackled today.

You’ll learn how you can seamlessly match what shoppers want to buy, with what you want to sell as a merchant with one easy to install app.

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On today’s episode, I’m chatting with Aidin Tavakkol, the Co-founder & CEO of LimeSpot, an e-commerce conversion optimization AI solution for Shopify brands.

He is going to talk about important strategies and tactics to turn more shoppers into buyers. It’s an important show with being so close now to BFCM (Black Friday / Cyber Monday) and the remaining Q4 holiday season.

Traffic across all e-commerce stores will increase, the question is, do you have an effective merchandising and personalized recommendations engine in place to help maximize the value of the emanate traffic spikes?

….let’s jump into this show...and get these timely answers!

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On today’s episode, I discuss and give further context on a recent article I published 13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday Season

Black Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth?

Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season!

Any of these strategies below will only require an hour or less of your time but will have a significant impact on your business!

Take advantage of this vetted resource of Shopify Apps and Marketing Platforms. It’s the small incremental changes that have a significant and lasting impact on the success of your e-commerce brand.

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On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. It's an incredibly popular payment solution for Shopify store owners.

You'll learn:

• How to significantly improve conversion rate by offering your site visitors an easy and instant way to pay for their purchase in 4 equal installments, without interest.
• How 10's of thousands of Shopify brands have implemented this payment option.
• The millennial shift in retail and how you can capitalize on it.
• What the future holds for Afterpay as they expand into North America

….let’s jump into this show!

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On today’s episode, I’m chatting with Ruth Even Haim, the Co-founder of ReConvert. It's an interesting and dare I say, an exciting innovation, in what used to be a boring thank you page. It’s really cool what they’re doing to improve the customer experience and customer lifetime value through the Shopify thank you page.

Most stores try to re-engage customers with email, social media, push and SMS messages, but the open and click rates are going down. However, your store's thank you page gives you the perfect retention boosting opportunity. Not only that, customers will visit the order status page a few more times when receiving default notifications from your store; like shipping updates to their email.

By optimizing your thank you page for conversions, you will re-engage customers who just completed a purchase with your store, and catch them when they are most likely to buy again, in the near future, or to comply with other requests.

...let's jump into the show and learn more :)

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Welcome to another episode of eCommerce Fastlane! Today, we’re diving into the exciting world of Amazon selling with a true industry expert. I’m thrilled to introduce our guest, Dan Brownsher, the Founder and CEO of ChannelKey.

Dan’s journey is nothing short of inspiring. From his roots in mobile advertising to becoming a top Amazon seller, he’s now at the helm of ChannelKey, a powerhouse company with 85 experts dedicated to helping businesses thrive on Amazon. Their expertise spans account management and advertising strategies, making them a go-to resource for brands looking to make their mark on the platform.

In this episode, we’re peeling back the curtain on Amazon selling. Dan shares invaluable insights on navigating Amazon’s complex landscape, from leveraging its trusted marketplace status to mastering its intricate advertising system. We’ll explore the challenges brands face, like managing returns and rising costs, and uncover savvy sellers' strategies to grow and succeed.

You’ll hear real success stories of brands that have skyrocketed their sales using ChannelKey’s data-driven approaches and cutting-edge tools. Whether you’re an established Amazon seller or considering taking the plunge, this episode is packed with practical advice and eye-opening perspectives.

So, get ready for a deep dive into the world of Amazon selling. Dan’s wealth of experience and ChannelKey’s impressive track record promise to deliver insights that could transform your approach to this powerful marketplace.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

Check out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.

The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.

In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.

…let’s jump into the show and learn more!

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On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

The Happy Birthday App is a great retention strategy!

• It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
• Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
• Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
• Improve your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today.

…let’s jump into the show and learn more!

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Today I’m chatting with Ed Upton, the Founder & CEO of Littledata. They are a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids.

It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value.

What this means for you as a marketer or store owner, is you can make smarter business decisions with industry benchmarks, a significantly improved data stream into Google Analytics, and finally….actionable missions that literally hold your hands by offering specific improvement advice to increase sales and conversions.

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution.

There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond!

The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, receipts, shipping notifications, proactive customer support, back-in-stock notifications, win-back campaigns, and so much more!

On this episode you will learn:

• How Shopify store owners are earning 5-10% of their monthly revenue from the Octane AI platform and Facebook Messenger.
• The importance of connecting your Messenger strategy with the other Shopify apps you use for Reviews, Referral Programs, and email.
• Why every Shopify store owner will be including Facebook Messenger in their advertising strategy in 2019.
• AI (artificial intelligence) and the future of customer relationship management.

…let’s jump into the show and learn more!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.

We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.

On this episode you will learn:

• Why influencer marketing is so effective for e-commerce companies.
• What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.
• The benefits of spending more time on ways to grow your social media footprint than on content to feed it.

…this is an incredibly educational episode, so click play and let's learn!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Michele Romanow, the Co-founder and President of Clearbanc. They are redefining banking that is tailored to the needs of e-commerce entrepreneurs. They help Shopify businesses secure credit without personal guarantees, equity, or credit scores.

If you're looking to increase traffic and revenue to your Shopify store, Clearbanc funds your digital ad spend so you acquire more customers and grow your business...they even offer more capital as you grow!

Clearbanc is uniquely positioning itself in the market by looking at your data and then offering capital to fuel new customer acquisition without taking any equity.

A true partner and advisor to help your brand grow and scale.

Let’s jump into the show to learn more...

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Dave Atchison, the Co-Founder, and CEO of New Engen a Shopify Plus Agency Partner that exclusively focuses on new customer acquisition.

New Engen is uniquely positioning itself in the Shopify ecosystem to help brands drive new visitors to a site either through a done for you Agency model or now with their public release, in-house, purpose built marketing technology solution.

What You Will Learn Today…

• The traffic challenges that many Shopify store owners have and the solution.
• The realities of doing business online in 2019.
• Smart strategies to diversify how you can build awareness and consideration for your brand.
• How marketing technology is the only way to win. without it your just being average at best.

Listener Only Promotion

As a listener of today’s show, New Engen has been so kind as to offer a FREE AUDIT of any of your digital ad campaigns! Sign up for a digital marketing audit of Google, Facebook, Instagram, YouTube, or other channels, and have a Performance Marketing Expert assess your paid media program. If you need expert advice around launching new ad campaigns, expanding to new digital channels, refreshing creative and copy, customer targeting and segmentation, New Engen can help.

This offer is available to the first 20 companies that sign up. Minimum advertising spend criteria may apply in order to reveal meaningful data.

Head on over to the New Engen contact page here and select eCommerce Fastlane Podcast in the “how did you hear about us” section and you’ll be taken care of. Minimum advertising spend criteria may apply in order to reveal meaningful data.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store.

I don’t want you to miss any episodes!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Sergiu Ciumac, the Co-Founder and CEO of Visely, a compelling solution that offers meaningful and effective product recommendations for Shopify store owners.

What You Will Learn Today…

• How to optimize your conversion rate.
• How to increase customers engagement with relevant product recommendations.
• Learn how strategic product recommendations with decrease bounce rates and work as an automated salesman on your site.

Listener Only Promotion

As a listener of today’s show, Visely has been so kind as to offer a FREE 30-DAY TRIAL. Add the solution to your store and enter the coupon code "fastlane" and then you will have 30 days to prove it's ROI.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store.

I don’t want you to miss any episodes!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Yoni Elbaz the Co-founder and CEO of Loox. An exclusive Shopify App that allows you to collect photo reviews for your happy customers which will strengthen your brand and drive more sales through social proof.

What You Will Learn Today…

• How photo reviews increasing trust and conversion rates.
• Consumers trust other consumers much more than they trust brands.
• 85% of customers trust online reviews as much as personal recommendations.
• How user-generated content (UGC) is being repurposed for marketing and branding to drive new traffic to a site.
• How to boost your sites conversion rate.
• How to boost your Shopify stores credibility, conversions, and sales with strong social proof.

Listener Only Promotion

As a listener of today’s show, Loox has been so kind as to offer a FREE 30-DAY TRIAL. Follow this link https://ecommercefastlane.com/loox and then you will have 30 days to build your photo reviews and prove it's ROI.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ Get notified by subscribing above and never miss an episode!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Mark Gally, the Co-founder, and CEO of Zaius.com, a marketing platform on steroids, that assists Shopify brands to delight customers at every interaction. Their solution and resources are built to assist you to properly segment and personalize your marketing interactions and ultimately design and deploy cross-channel campaigns to those customers.

What You Will Learn Today…

In terms of customer interactions happening every day, Shopify brands and marketers need to drive repeat purchases, grow average order value, and increase customer loyalty regardless of the channel they are on.

• Other channel-centric solutions leave customer touch points disconnected, making it almost impossible to understand the cross-channel impact of your marketing as a result. You're then forced to optimize for opens, clicks, and visits, instead of maximizing customer lifetime value.
• With the rapid increase in channels, a solution has never been more urgent, and that is where the Zaius platform fits in. 
• It plugs into your existing infrastructure, by unifying all of your customer interactions into one system of record from anonymous site visitor through to loyalty.
• It allows you to engage customers in real time, where and when they're most likely to make a purchase.
• Zaius is the single source of truth when it comes to your data and empowers you to understand the cross-channel revenue drivers and to automate campaigns designed to drive repeat purchases, grow average order value, increase customer loyalty, and most importantly, maximize customer lifetime revenue.

It’s an exciting show, for those who love marketing and want to make data-driven decisions to grow and scale their Shopify brand!

Links And Resources Mentioned In This Episode

• Zaius
• Zaius Product Brochure
• Stio
• Mizzen + Main
• Ouai Haircare
• Linksoul

Listener Only Promotion

As a listener of today’s show, Zaius has been so kind as to offer a 10% discount. Follow this link https://ecommercefastlane.com/zaius and when you register for a demo, mentioned you heard about the solution on this podcast.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ Get notified by subscribing above and never miss an episode!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Kyle Wong, CEO & Co-founder of Pixlee, a User Generated Marketing Platform (UGC) that enables Shopify brands to use photos and videos from real people to help tell authentic brand stories to drive revenue and lifetime customer loyalty.

What You Will Learn Today…

• How to unlock hidden revenue by amplifying your most passionate customers
• Strategies for selling to the modern consumer while scaling your authentic brand voice
• How to collect, curate, and publish user-generated content
• How to create shoppable social galleries in under 30 minutes
• Learn how Pixlee powers the user-generated content to create a more authentic and engaging shopping experience
• How UGC drives positive word-of-mouth (WOM) marketing

Links And Resources Mentioned In This Episode

• Pixlee
• Pixlee Shopify App
• Morphe
• Morphe Case Study

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ Get notified by subscribing above and never miss an episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at eCommerceFastlane.com/omnisend and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, I’m chatting with Roddy Smith, the Senior Growth Specialist from Spently. They have developed a solution that allows merchants to leverage the Shopify notification emails as a stand-alone sales channel using marketing components and follow up sequences.

What You Will Learn Today…

• How to leverage event-based upsells, discounts, and referral components through your Shopify notification emails.
• Learn how to follow-up with your customers automatically after every purchase, shipment, or abandoned checkout, to increase conversions and lifetime value.
• Implement the advanced analytics dashboard to provide real-time insight into the performance of your emails. So you can measure open rates, conversions and abandoned cart recovery rates. Empowering you to iterate with data to create effective follow-up email sequences and Shopify notification emails.

 Links And Resources Mentioned In This Episode

• Spently
• Spently Shopify App
• Spently Case Studies
• Stash Tea
• LeatherUp

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ Get notified by subscribing above and never miss an episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, I’m chatting with Jill Liliedahl, Business Development Manager from Inventory Planner. It’s an incredible time and money optimizing solution that puts you in charge of your inventory. Sales forecasting does sound sexy but it helps to anticipate your customer demand and it’s a way to see what trends are happening in your business.

You can view all of your sales trends and inventory needs in one place. Control what products to replenish at each warehouse and for all sales channels and marketplaces. Powerful insights put you in control of your inventory. It even helps you to identify overstock to help you free up needed cash by clearing out stock that is not moving.

The Inventory Planner platform will allow you to take the necessary time to review your store’s inventory data, compare product lines, brands, and suppliers to see financial trends in your business.

What You Will Learn Today…

• How sales forecasting can help your business
• What makes a good forecast
• Learn how to handle forecasting for multiple sales channels or locations
• How seasonality can affect sales forecasting
• Considerations when dealing with several different suppliers
• How the 80-20 rule applies to inventory planning and demand

 Links And Resources Mentioned In This Episode

• Inventory Planner
• Inventory Planner Shopify App
• SitStay
• Ultimate Guide To Inventory Planning
• MVMT Watches Case Study

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale Club

According to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.

But much these sales are moving to Shopify now...

The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.

This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!

What You Will Learn Today…

• The market opportunity that B2B offers Shopify brands today
• Challenges that Shopify brands can experience when making a decision to offer their products to wholesalers and distributors
• The benefits of getting involved in wholesaling
• How to create a wholesale pricing strategy
• Tips for locating wholesalers

 Links And Resources Mentioned In This Episode

• Pixel Union
• Wholesale Club Shopify App
• Wholesale Club Demo Store
• Lean Startup
• Storetasker
• Empire Theme
• Superstore Theme

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line.

Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….

They help Shopify brand to gain more market share, loyalty, and growth.

Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!

What You Will Learn Today…

• What is search engine marketing?
• Is voice search a tactic you should consider for your Shopify store?
• Pitfalls that Shopify merchants make when it comes to SEO
• How does PPC work and where should a Shopify merchant start advertising with Google?
• The future of PPC and paid acquisition strategies
• Tools and Shopify Apps that can give you a strategic advantage
• Should you hire an agency or marketing company right away?

 Links And Resources Mentioned In This Episode

• Visiture
• Ahrefs
• BuzzSumo
• Backlinko
• SkyScraper Technique
• AdRoll
• Perfect Audience
• Google Shopping App by Shopify
• ShopMessage.me
• Search Engine Journal
• Practical Ecommerce
• Shopify Blog
• Shopify Plus Blog

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I'm chatting with Sharoon Thomas, the Co-Founder and CEO of Fulfil.io

Fulfil gives modern Shopify retailers the tools to deliver a superior customer experience that feels effortless. Whatever your current process is and wherever you are selling.

Complete post checkout operations are covered with the Fulfil.io Platform.

It's your one-stop for everything from purchasing and manufacturing, to inventory and order management, straight through to accounting. The solution works out-of-the-box with marketplaces including Amazon, eBay, Jet, Etsy, Walmart and has a tight connection with Shopify.

Everything you need to scale your business, in one place.

What You Will Learn Today…

• Why EPR failure is common?
• What is different about Fulfil?
• What makes it exempt from ERP failure?
• Should you be scared to take on an ERP implementation?
• Learn how Shopify brands have identified their customer experience bottlenecks and pivoted to Fulfil.io

 Links And Resources Mentioned In This Episode

• Fulfil.io
• Braceability
• SellerLabs
• RoadID
• Free EPR Consulting Session (for the first 50 listeners)

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Mark Faggiano, CEO of TaxJar, a leading technology for Shopify eCommerce businesses to manage sales tax.

TaxJar seeks to make eCommerce easier for everyone by helping merchants spend less time on sales tax to focus on growing the businesses they love.

What You Will Learn Today…

• How you can accurately and easily automate sales tax for your Shopify store
• What the Wayfair decision by the Supreme Court means for your business
• How to determine in what states you have to collect sales tax
• How to manage sales across multiple channels
• Managing the complexity that comes from a growing business

 Links And Resources Mentioned In This Episode

• TaxJar
• Sales Tax Blog
• Sales and Transactions Checker
• TaxJar in the Shopify App Store
• Automate Sales Tax for your Shopify store
• The Entrepreneur Roller Coaster
• South Dakota v. Wayfair

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Liran Tadmore, the founder of WooHoo, an engagement platform for Shopify brands. He talks about boosting your conversion rate and taking your coupon game to the next level.

Who said pop-ups can’t be fun?

Add some playful spirit to your pop-up ads, pop-up banners and pop-up windows and watch as the gamified email capture process boosts subscriptions and sales.

It’s a win-win situation.

You get to build your marketing email list and close more sales. Your customers get to enjoy a fun and engaging email capture process.

What You Will Learn Today…

• How to increase your subscribers list by 400% in less than 10 minutes
• Learn how the gamified email capture process boosts subscriptions and sales
• Learn how your customers can enjoy a fun and engaging email capture process
• Learn how to lower your site’s bounce rate and increase time on-site by displaying personalized exit-intent notifications

 Links And Resources Mentioned In This Episode

• WooHoo (30-day extended trial)
• WooHoo Demo Store

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more.

ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, distributors, retail stores or a combination of some or all of these. Trusted by top Shopify brands to build successful high-touch supply chain solutions for fulfillment.

What You Will Learn Today…

• How to build your own last mile supply chain to offer unique customer experiences
• How that give them a competitive edge against the competition
• Take control of your margins, rates, and shipping policies
• Fulfill faster with smarter distributed order management
• Save time by aggregating all of your orders into one unified platform
• How to add complementary products to your catalog with fulfillment sync on the originating Shopify brands admin

 Links And Resources Mentioned In This Episode

• ChannelApe
• ChannelApe Shopify App

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Juan Meisel, the Founder and CEO of Grip.

Grip launched in 2022 and has quickly become one of the fastest-growing companies in the perishable shipping industry. Their success is largely thanks to a strong focus on customer satisfaction and actively involving customers in product development from day one.

Juan will share his journey from leading logistics at ButcherBox, one of the largest direct-to-consumer meat companies, to founding Grip. He'll shed light on the unique challenges of delivering fresh and frozen products to customers' doorsteps quickly and reliably. We'll explore how Grip's innovative AI-powered shipping engine optimizes deliveries based on factors like weather, temperature, and carrier performance to significantly reduce shipping costs by 30% and improve on-time deliveries.

Additionally, we'll discuss how the COVID-19 pandemic has impacted consumer behavior, leading to a rise in fresh meal kit and grocery deliveries to homes. Juan will also share how Grip handles the complex issue of returns for perishable goods that can't be restocked due to food safety risks.

Whether you're an ecommerce entrepreneur or a seasoned online retail veteran, this episode will provide valuable insights into mastering logistics for shipping fresh and frozen products.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition)

This years event merged a few shows into one mega-show called RetailX.

It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store marketing, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.

With 20,000 attendees and more than 1,200 exhibiting brands, it was an amazing show for all things commerce, be that in-store or online.

What You Will Learn Today…

Steve Hutt attended IRCE and let serendipity happen as he explored all the vendors that help Shopify brands grow and scale. In this special live recording, Steve interviews 12 partners that are doing interesting things to help Shopify entrepreneurs.

Companies Featured In This Episode

Timestamps have been added if you prefer to jump directly to a specific interview. Each five-minute episode is right to the point and very educational for the problems they are solving for Shopify brands.

EasyShip (6:10)

Easyship.com

Easyship Shopify App

Complete Easyship Podcast Episode

Bold Commerce (11:42)

Bold Commerce

Cashier by Bold Commerce

Complete Bold Commerce Podcast Episode

Gorgias (16:37)

Gorgias.io

Gorgias Shopify App

Veriship (25:11)

VeriShip

Veriship on LinkedIn

OctaneAI (33:12)

OctaneAI

Conversational Commerce Playbook

OctaneAI Shopify App

Bokksu.com

Featsocks.com​

JustUno (40:15)

JustUno

JustUno Shopify App

Ellamila.com

Skubana (46:47)

Skubana

Skubana Shopify App

DeathWishCoffee.com

AwayTravel.com​

Cocofloss.com​

Nomadboutique.com​

Skubana Series-A Round

Shoelace (50:01)

Shoelace

Shoelace Shopify App

Rhone.com​

Follow Reza (CEO - Shoelace) on Twitter

Zaius (57:21)

Zaius

ZAM (Zaius Assisted Marketing) 

Empowered Marketer Podcast

Mizzen and Main

Privy (64:04)

Privy

Privy Shopify App

Privy Cart Saver

Dormify

Zutano

ShopPad (70:10)

TheShopPad

Mesa

Loox (75:15)

Loox

Loox Shopify App

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and b...

My guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. 

What You Will Learn Today…

Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your average order value. It’s a compelling solution used by Shopify and Shopify Plus merchants.

Links And Resources Mentioned In This Episode

• CartHook
• Natural Stacks
• Organify
• Bombtech Golf
• Kettle & Fire
• Kinobody

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Casey Armstrong, CMO from ShipBob, a technology-enabled third party logistics company (3PL). The tech-enabled part of ShipBob is the technology that was developed to streamline shipping and fulfillment solutions for Shopify brands.

In addition to fulfillment services, such as warehousing, picking, packing, and shipping, ShipBob also provides software that integrates data from multiple sources to give you the complete visibility into the lifecycle of an order.

We're going to dig into some important topics today about how to shift logistics from a cost-center, to a revenue driver, by increasing your average order value, lifetime value, word of mouth, NPS score, and more.

If you’re not already considering how to compete against and differentiate from the Amazon, Walmart, Target and others, then this is a great episode for you…. Let’s jump in.

What You Will Learn Today…

• How to turn your logistics from a cost center to a revenue driver.
• How to unlock additional growth opportunities by focusing on the post-purchase experience.
• Learn efficiencies and opportunities that ShipBob has discovered for Shopify merchants.
• How to open up additional top-of-funnel opportunities by improving ROI via reductions in abandoned cart rates and increases in average order value.

 Links And Resources Mentioned In This Episode

• ShipBob
• Start fulfilling your Shopify orders with ShipBob and get your first $100 in shipping free.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this...you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged.

But the reality is, more than 90% of your site visitors may never come back to your brand. It's your goal to retain your store visitors and not solely rely on paid acquisition to drive traffic.

This is where PushOwl comes into the mix. They have introduced an additional marketing channel for you that is direct, personalized, and right on the device your shopper is already on. They have created technology that enables you to send web push notifications.

Think of it as app push notifications which we all know from our mobile phones but now on the web, to the browser. You can send crisp, clickable messages directly to your buyers and potential buyers and they show up on their phone or desktop.

You have the power to remind your customer of that abandoned cart in a way that they can’t miss it, announce your product launch or promotion, with some really nice and short copy that people will actually read, and send all kinds of automations, back-in-stock or price drop notifications or shipping notifications.

Very educational show and guaranteed to drive more revenue!

What You Will Learn Today…

• Learn why push notifications is one of the hottest marketing channels for Shopify brands.
• Learn how to remind your customer of an abandoned cart in a way that they can’t miss it.
• Tactics to help you to engage and retain your audience in a meaningful way.
• Get 5 times more visibility than email by using push notifications that are sent straight to your customers.
• Reach your audience anywhere and everywhere on multiple browsers, devices, and platforms without requiring a mobile app.
• Bring customers back to your store with off-store notifications sent to them about your latest promotions.

 Links And Resources Mentioned In This Episode

• PushOwl
• Free 30-day extended trial of PushOwl
• PushOwl Shopify App
• Push notification templates for inspiration
• Significant ROI positive case studies

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Adii Pienaar, the founder of a wildly popular Shopify app called Conversio. They are an email service provider (ESP) and user-generated content (UGC) solution all packaged up into one solution to help you as a Shopify merchant to engage with your customers and build lifetime loyal customers.

With super-personalized email marketing and on-site social proof, Conversio is the easiest way for growing Ecommerce brands to drive conversions and increase revenue.

Boost your conversion rates with reviews and social proof. Put your happiest customers on a pedestal by showing off user-generated content and product reviews on your website and in all of your emails.

Trust and social proof converts!

What You Will Learn Today…

• How email marketing automation and user-generated content tools unlock new ways for brands to engage their customers.
• Learn about new opportunities that brands have about the use of social proof and smarter conversations with customers.
• Learn how customer-centric approach focused on kindness, mutual trust, and meaningful interactions is the path to standing out in the crowd and building a sustainable and profitable business.

Links And Resources Mentioned In This Episode

• Conversio
• Free 30-day extended trial of Conversio
• Conversio Shopify App
• Conversio YouTube Channel
• Conversio Learning Academy

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts.

Great Power And Productivity

I'm saving endless hours with Lately‘s super powerful features, together, all in one place including content creation, planning, publishing, organizing, and the necessary insights to gain 100% visibility across 100% of your channels so you can connect workflow to results. This solution is an absolute game-changer...so much so that I personally use this solution for my social sharing!

What You Will Learn Today…

• The one thing that’s killing it in content that you MUST do or get left behind.
• How to humanize your brand.
• How Shopify brands can be truly authentic and human without compromising the brand.
• Tips on how to create inclusive and accessible content that builds customer trust.

 Links And Resources Mentioned In This Episode

• Lately
• 14-Day Free Trial + Complimentary Marketing Consultation
• Art of the Start
• Naturally Speaking Dragon

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business.

Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating impact and value for your customers.

Bench lets you track every transaction, account, and trend in real-time, in one place—no app-hopping required. You'll gain access to crystal clear financial statements and reports including your income statement, balance sheet, and visual reports that provide the data you need to grow your Shopify business.

What You Will Learn Today…

• Discover essential business insights to control your business financial health.
• Removing the tedious financial admin and bookkeeping stress off your plate.
• Get tidy tax time financials that are CPA friendly.
• How to hand off time-consuming admin, like banking, payroll, and bookkeeping.

Links And Resources Mentioned In This Episode

• Bench - 20% off for the first 6 months
• Bench Blog
• Bench Resource Center
• Shopify + Bench helped Maison Miru level up
• Ecommerce Guide to Tax Deductions
• Bookkeeping Basics
• TaxJar
• Gusto
• StitchLabs
• Tradegecko
• ShipStation
• Affirm
• Klarna
• Afterpay

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message.

They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers that results in higher and more frequent customer spending.

If you have a retail location and use the Shopify POS solution (or are considering to get into retail) and are looking for an edge to differentiate yourself and turn store downtime into sales by targeting customers with personalized messages and product recommendations, then this episode is definitely for you.

What You Will Learn Today…

• How not to leave foot traffic to your retail location to chance.
• Learn how associates can proactively reach out to customers at the right time with the right content.
• Learn how associates can dedicate off-peak hours to customer outreach to drive online or in-store purchases.
• Understanding how your ecommerce store, retail location, and sales associates can work together by delivering the omnichannel experience that buyers are expecting.

Links And Resources Mentioned In This Episode

• Endear
• Endear Shopify App
• Clienteling eBook
• Untuckit
• Jarbo
• DTC Shoe Brand 'Margaux' Case Study

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

 Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Cooper Harris, the Founder and CEO from Klickly, a unique and patented advertising platform with a built-in Smart Commerce-Engine. Not only do brands pay on a "commission-based" model (hello free advertising), it’s a solution that powers impulse-payments online, exactly where your potential customers are browsing the web.

Leading brands use Klickly's machine-learning and buy button technology to unlock consumer sales.

Today you get to hear their story from the founder and how your Shopify brand can bypass the invite-only status and move to the front of the line.

What You Will Learn Today…

• Patented buy button technology where customers can interact directly in an ad of your products.
• Automated, success-based marketing and advertising that is available to Shopify brands.
• Scale your marketing and advertising efforts without investing a ton of effort.

Links And Resources Mentioned In This Episode

• Klickly
• Klickly in the press
• As an eCommerce Fastlane listener, Klickly is offering:
• Access to the platform
• Free boosts (valued at $48)
• Premium tier account management services for 1 month
• Jump the line to this INVITE ONLY platform to access Klickly

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Chris Jacobs, from Katana, the smart workshop software platform that is helping Shopify brands that manufacturer and fulfills their own orders.

Katana allows you to manage your whole order fulfillment process from a single dashboard, including sales, manufacturing, and purchasing. As a Shopify brand owner, you get stock availability and fulfillment status for every order and with this production process, it means you won’t miss a delivery deadline ever again.

Forget spreadsheets or some homegrown hack. You can now automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers. Just drag-and-drop orders to prioritize your inventory usage.

It’s time to add some digital efficiencies to your product production schedule.

What You Will Learn Today…

• Avoid spreadsheet hell by implementing a purpose-built platform for Shopify brands that manufacture their own products.
• Automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers.
• Track actual manufacturing costs based on product recipes (bill of materials) and production operations.

Links And Resources Mentioned In This Episode

• Katana
• Katana Shopify App
• Katana Learning Center
• As an eCommerce Fastlane listener, Katana is offering 30% off for the first three months

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.

We’re talking about all things retargeting, including...

• Web Retargeting
• Facebook Retargeting
• Instagram Retargeting
• Twitter Retargeting
• Shopify Dynamic Retargeting
• Cross-Device Retargeting
• Mobile Retargeting

It’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It's frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!

What You Will Learn Today…

• How to serve lost customers your ads in the best placements at the lowest prices.
• Learn about Perfect Audience's world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network. 
• How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.

Links And Resources Mentioned In This Episode

• Perfect Audience ($300 advertising credit for any Shopify brand)
• To claim your free $300, create an account, install the Shopify App, and then email success@perfectaudience.com and mention you are a "FASTLANE" listener and your account will be up upgraded for free!

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Ben Jabbawy, the founder and CEO of Privy, a marketing platform that is used by over 300,000+ Shopify businesses.

If you’ve not heard of this solution and why so brands choose Privy, then this podcast episode is definitely for you...

Privy is helping to power the explosive growth of merchants like Leesa Mattress, Hubble Contacts, Dormify, Keene Footwear, Boosted Boards, and many others.

Simply put, they help Shopify merchants to convert more site traffic and reduce abandonment.

What You Will Learn Today…

• Building your audience from day 0 to own your customer relationship.
• Targeting and triggers designed to get people to join your list and buy from your store.
• Launch targeted pop ups and flyouts with exit intent and special discounts to close the sale before people go away. 
• Send automated abandoned cart emails, autoresponders, coupon reminders, and welcome series that drive people back to your site to make a purchase. 

Links And Resources Mentioned In This Episode

• Privy - eCommerce Fastlane listeners get 20% off the first 3 months of a paid subscription to Privy Growth with the code FASTLANE
• Privy Shopify App
• Privy Cart Saver
• Privy Live - September 24th, 2019 - Boston, MA

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Romain Ogiela the co-founder of Shipup. They are a solution that is obsessed with helping Shopify brands create unique and amazing delivery experiences that your customers will remember.

Essentially, Shipup tracks all your packages in one place and offers your customers a unique and customized experience during delivery.

If you’re looking for a way to elevate your Shopify brands post-purchase and delivery experience, this episode is for you...

What You Will Learn Today…

• The important to track your customer's packages in real-time to offer best-in-class delivery notifications and to improving your brand experience.
• Did you know a tracking page is visited 2.4 times on average? Take it back to your website and keep your customers in your brand’s universe.
• How to become proactive when your customers delivery experience is unsatisfactory.
• Importance of measuring and monitoring your post-purchase performance and delivery performance.

Links And Resources Mentioned In This Episode

• Shipup - eCommerce Fastlane listeners get an extended 30-day trial to prove the value of their post purchase experience platform
• Shipup Shopify App
• Gorgias CRM
• Birchbox
• Cheerz

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.

Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.

Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.

Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.

What You Will Learn Today…

• Lifecycle messaging automation and how can it help your Shopify brand.
• Build strong customer engagements that translate into sales by sending the right message at the right time.
• Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.

Links And Resources Mentioned In This Episode

• Bronto Marketing Platform
• Bronto Blog
• The Commerce Marketer Podcast

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.

Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.

With Later, you can spend less time posting to Instagram and more time growing your business.

What You Will Learn Today…

• Plan a week of Instagram posts in 20 minutes.
• Keep all of your Instagram content in one place and accessible on any device.
• Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.
• Find and repost user-generated content by sharing what your customers are loving.

Links And Resources Mentioned In This Episode

• Later
• Later Blog
• Free Instagram Courses
• TenTree - Instagram Feed
• Bando - Instagram Feed
• Pink House - Instagram Feed
• Instagram Stories

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand.

What You Will Learn Today…

• Expectations and considerations when implementing a new tech tool for your Shopify business.
• How to save countless hours in boring demos and confusing trials.

Links And Resources Mentioned In This Episode

• EcommerceTech
• Free Consultation
• Operational Excellence Before Black Friday
• Fenix Commerce
• Delm.io
• Carro
• Segments
• Gorgias

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page.

This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color, that the browsing visitor "hinted" at.

This is a very unique and impactful app that will improve the customer experience and drive revenue.

Links And Resources Mentioned In This Episode

• AppSolute (Drop A Hint developer) - 30 Day Free Trial
• Bashert Jewelry
• Lake Pajamas
• Local Eclectic
• Lunya
• Noemie

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Andreas Roell, the founder of DataQ. They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships.

Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for growth.

This recording shares a solution that will help you grow and scale your Shopify brand!

What You Will Learn Today…

• Harnessing the power of your first-party data to attract and retain high-value customers effortlessly.
• Actionable insights to improve customer lifetime value, average order value, and purchase frequency.
• Dashboards that uncover product journeys and customer behaviours.
• Streamline workflows and enhance your existing tech-stack with easy integrations to apps you already use.

Links And Resources Mentioned In This Episode

• DataQ - 30-Day Free Trial
• DataQ eCommerce Resource Center
• 5 Ways To Prepare Now For The Holiday Shopping Season

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience.

If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully branded to reflect your company’s design. 

Let’s jump in a learn more about how you can surprise and delight your customers...

Links And Resources Mentioned In This Episode

• Arka - exclusive listener only promotion of 10% off, thanks Phil!
• Arka Shopify App
• Bokksu

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

"Who says, Black Friday Deals should only be for consumers?"

As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today!

THE SETUP

A survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend to their clients and merchants. This crowd-sourced vetted list is below.

SUPER-EXTENDED FREE TRIALS AND DISCOUNTS

Today you get access to never before released super-extended free trials and discounts to some of the best and most popular Shopify Apps and Platforms. It's perfect timing to implement some of these solutions during the busy holiday season. And the great thing about these app deals, is many have super-extended free trials! Now you get the opportunity to try apps for free and let them prove their ROI without having to invest any of your money!

YOU WIN!

With Black Friday just around the corner, it's perfect timing to implement some of these solutions at no cost to you! Let these Shopify App Developers prove their value and potential impact on your business over the holiday season and into 2020! These Shopify Apps and Marketing Platforms are driving millions in revenue and improving efficiencies for other Shopify brands. Take their lead and implement a few for your business today!

NEED MORE CONTEXT?

You'll notice many of these solutions have a microphone icon in the description. It will link you to a complete podcast episode so you can learn more about that solution and the problem it solves for other Shopify brands. I'm so excited to share these incredible deals! Let's jump in!

Alphabetical List Of Shopify Apps Mentioned In This Episode

• Advanced Shipping Manager
• Aircall
• Amp by Shop Sheriff
• Back in Stock
• Bold Upsell
• Carro
• Consistent Cart
• Conversific
• Covet.pics
• Crush.pics
• DataQ
• Delm
• Discounted Upsells
• Drop A Hint
• EasyLockdown
• Easyship
• Endear
• Evermark
• FourSixty
• Free Gifts
• Fullstory
• Gatsby
• Gorgias
• Growave
• Instant Search+
• Judge Me
• Justuno
• Klaviyo
• Lately
• Loox
• Marsello
• Nosto
• Octane AI
• Okendo
• Omnisend
• Order Lookup
• Orderly Emails
• Outfy
• PageFly
• Perfect Audience
• PickyStory
• Pixlee
• Plug in SEO
• Pre-Order Manager
• Privy
• ProveSource
• PushOwl
• Recart
• ReConvert
• Referral Candy
• Refersion
• Return Magic
• Rewind
• RiseAI
• Segments
• SEO Manager
• Shipup
• Shoelace
• Shogun
• ShopMessage
• Smile
• SMSbump
• Spently
• Stamped
• Stocky
• Tracktor
• Order Tracking
• Visely
• Wishlist Plus

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello.

They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message.

Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store.

Thanks for listening in today...

What You Will Learn Today…

• What is retention marketing and why is it so important.
• How to implement lifecycle marketing into your Shopify brand.
• How to grow sales with loyalty marketing automation.

Links And Resources Mentioned In This Episode

• Marsello - exclusive 30-day free trial
• Marsello Shopify App
• Marsello Success Stories
• Bold Cashier
• ReCharge Payments
• Justuno
• Privy

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability.

For Shopify businesses of all sizes, this is an important episode to level-up your knowledge on what growth insights can be revealed paired with an easy process to implement.

What You Will Learn Today…

• How to fix the disconnected marketing analysis process that many Shopify brands have.
• A business intelligence solution that will better assist in the collection, reporting, and actioning of your data.
• Connecting your Shopify store, Google Analytics, advertising channels, and marketplaces to help you understand key performance indicators and maximize your profitability.
• How to gain a significant competitive advantage with a data warehouse, ecommerce analytics, and business intelligence.

Links And Resources Mentioned In This Episode

• Glew - Exclusive 30-Day Free Trial For Podcast Listeners (use code: 1STMONTHFREE)
• Glew Shopify App
• Glew Plus

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall. He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be.

Let’s jump in and learn more about this important customer experience channel for the modern shopper.

What You Will Learn Today…

• Reduce resolution time by working as a team to enhance the shopping experience with your brand.
• How a modern business phone has the unique ability to integrate with all of your business tools.
• Make customer experience a competitive advantage with custom IVR menus, skill-based routing, live call monitoring, and more.

Links And Resources Mentioned In This Episode

• Aircall - Exclusive Free Trial + 30% Off For 2 Months (use code: aircallfastlane)
• Aircall Customer Success Stories
• Gorgias
• Zendesk

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs.

Referral programs are powerful. Word of mouth influences 80% of buying decisions, and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral?

Let’s jump in and learn more about this powerful sales channel.

What You Will Learn Today…

• Grow Your Shopify Sales Through Word-Of-Mouth Marketing.
• Customize Your Rewards For Referring Customers And Friends With Store Discounts, Cash Payouts, Or Custom Rewards.
• Word-Of-Mouth As Part Of An Overall Customer-Centric Strategy.

Links And Resources Mentioned In This Episode

• ReferralCandy - 30 Day Free Trial + $50 Credit (essentially 2 months free!)
• ReferralCandy Shopify App
• CandyBar
• Riff Raff & Co
• Carro
• Wooly

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s show is John Vrancsik from Recart. They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger.  

They help manage your customer’s journey through Messenger conversations like:

• abandoned cart reminders
• shipping and delivery notifications
• warm welcome messages
• product reviews through text and images to create social proof on your product pages

Engage and retain your customers through promotional Messenger campaigns such as:

• newsletters
• product announcements
• sales alerts
• re-engagement campaigns
• and so more…

Let’s jump into this show and learn from John all about the Recart solution and how it can 100% help your store!

What You Will Learn Today…

• Why today’s high-growth Shopify brands focus on channel diversification and customer retention.
• How Shopify merchants are creating unique conversational experiences from their Facebook Ads.
• How Facebook Messenger is a one-click, frictionless subscription experience.

Links And Resources Mentioned In This Episode

• Free 1-hour Messenger Marketing Strategy consultation
• Privy
• JustUno
• Spocket
• SMSbump
• PushOwl
• Loox
• Arrive
• Klaviyo

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. 

Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. 

Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.

Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? 

Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. 

If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.

What You Will Learn Today…

• How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.
• How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.
• Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.
• Sell products from third-party brands and sellers through a one-click Shopify integration.

Links And Resources Mentioned In This Episode

• Convictional
• Convictional Funding Announcement
• The Helm
• The September
• Rebecca Minkoff
• Cole Haan
• Brooklinen

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.