Explore every episode of DTC Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 26 Aug 2022 | Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday | 00:23:22 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 05 Aug 2022 | Ep 225: AKNF - How to Recession Proof Your Media Buying Team | 00:46:09 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing Intro shared in Podcast channel on slack Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 14 Apr 2023 | Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts | 00:26:34 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad. Work with Pilothouse already! ➝ https://pilothouse.co
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| 25 Oct 2023 | Bonus: The NIFT-y Gifting Strategy Propelling Wine Rollup Firm Full Glass Wines with Louis Amoroso and NIFT Network's Pat Balles | 00:21:39 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience. Cost controlled purchases? Delighted customers? Conversion rates as high as 10%? Massive Scale Across US and Canada? Tell me more…. This episode is an eye opening exploration of the world of corporate gifting, and an invitation to brands to get in on the action using Louis’ scaled up experience at Full Glass Wine Co… And before we get started, if you’re feeling gifty yourself, check out gonift.com and enter the code DTCThanks to get your free gift just for being a listener… https://www.gonift.com/nift_cards/DTCTHANKS/start 0:00 - Introduction 1:20 - NIFT Networks Overview 6:15 - Ideal Brand Partnerships 11:45 - Expanding to Canada 19:45 - Exclusive NIFT Promo Code Hashtags: #CustomerAcquisition #DTCBrands #NIFTNetworks #GiftingExperience #ExclusivePromo Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 Dec 2020 | Ep 57: Neville Medhora: How to Make Content & Copy Stand Out in a "Sea of Same" | 00:59:28 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce. We know we have some big-time copy nerds in our audience - this one’s for you. 🤓 Take a listen for: ✏️Why you should write exactly as you talk ✏️The not so secret sauce for building your audience ✏️Creating content that pops Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 26 May 2020 | Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips) | 00:35:45 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 27 Feb 2023 | Ep 282: Ronak Shah - Obvi Collagen - Obvi's biggest blunders (and how you can avoid them) - C-Suite Mentor Preview | 00:31:43 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in person at C-Suite Mastermind Las Vegas March 23-24, 2023! https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 26 Apr 2023 | Tapcart, True Classic, and Obvi Talk Traction, Scale, and Distribution | 00:34:01 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today on the pod we’re publishing the conversation that represents the most revenue on stage at C-Suite, Las Vegas. You’re about to hear Tapcart’s JJ Workman, a seasoned veteran of hyper-growth marketing, leading a wide-ranging and completely frank discussion about traction, scale and distribution with True Classic President Ben Yahalom and Ronak Shah from Obvi, the two brands who scaled to 9 figures and 8 figures respectively, faster than any others I’ve seen. Build your app with Tapcart ➝https://tapcart.com While this Tapcart lead conversation definitely covers app best practices, it’s a wide ranging and very well hosted conversation between some of the DTC spaces brightest lights… What else would you expect? If you love this content, and want the rest of C-Suite Las Vegas’ game changing talks, about meta ad funnels, AI workshops, Organic YouTube and TikTok, Email marketing and way more you can go to https://www.directtoconsumer.co/replays-lasvegas Let’s go and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 21 Apr 2023 | EP 297: Biggest Amazon Ad Accounts Opps and Flops (AKNF) | 00:25:01 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing negative keywords Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 14 Nov 2022 | Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures) | 00:49:48 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when a next level performance marketer disrupts the oldest ecommerce business in the world. Hear why “channel conflict” massively ties the hands of Big Book Publishers, and why it means they’re not coming to buy Puppy Dogs and Ice Cream despite its scale and profitability. Why Jason built his own attribution software, and how it’s allowed him to scale. How Jason uses ads to performance test his book’s covers, and researches his audience to make sure they only release hits. Are you all tucked in? Let’s begin…Once upon a time there was a direct response marketer named on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 09 Apr 2025 | Bonus: How Cavela Uses AI to Cut Sourcing Costs by 40%—Even Amid Rising Tariffs | 00:35:09 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck speaks with Anthony Sardain, founder of Cavela, a virtual sourcing agent using AI to help DTC brands drastically cut sourcing costs and navigate the new era of global tariffs. With geopolitical shifts and new tariffs hitting brands hard, Cavela’s AI agents act like a 24/7 procurement team—sourcing, vetting, quoting, and coordinating production with over 200,000 suppliers across 40 countries. The result? Brands save up to 40% on costs while reducing sourcing work by 95%. 👉 Get 50% off your first sample via Cavela x DTC offer: https://www.cavela.com/signup?affiliate=dtcpod Key Takeaways: How Cavela’s AI agents source products faster and cheaper than humans How DTC brands are using Cavela to cut costs even with rising tariffs Why diversifying your supply chain is the smartest hedge in 2025 How AI will disrupt sourcing just like it did media and customer service How the next decade will see physical product creation democratized If you’re wondering how to optimize margins without hiring a full procurement team—this is your playbook. Timestamps: 00:00 - How AI sourcing slashed costs for workwear brand 02:01 - Why Anthony Sardain built Covea for product sourcing 04:06 - How Covea's AI agents automate supplier discovery 06:15 - The impact of tariffs and diversifying supply chains 08:20 - Ongoing supplier optimization with AI agents 10:30 - Democratizing design with AI tools like image generation 13:00 - The future of eCommerce: decentralization and personalization Hashtags: #aiincommerce #productdevelopment #ecommercetips #supplychainoptimization #dtcbrands #sourcingwithai #ecommerceai #aiagents #manufacturingtech #startupsourcing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 13 Sep 2024 | Ep 439: Maximizing Google Ads Profitability – Aligning Campaigns with Unit Economics | AKNF | 00:23:20 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Brian Juhos from the Pilothouse Google Ads team, who shares key insights into optimizing Google Ads campaigns for maximum profitability. In this episode, Brian breaks down common mistakes brands make in their Google Ads strategies and explains why aligning ad campaigns with real business objectives is essential for sustainable growth. Brian discusses how many brands rely on generic ROAS targets or arbitrary product categories, which can lead to wasted ad spend and missed opportunities. He introduces a more strategic approach by segmenting Google Ads campaigns based on real unit economics, such as margins and contribution margins, to ensure every campaign is profitable and well-targeted. Key takeaways from this episode include: Align Google Ads with Business Realities: How to move beyond a single ROAS target and optimize campaigns based on product-specific data like margins and fulfillment costs. Avoid Common Mistakes: Why using blanket ROAS targets or arbitrary product categories can hurt your bottom line and how to structure your campaigns for success. Leverage Smart Bidding Strategies: Insights on using smart bidding effectively and when to consolidate or segment campaigns for optimal performance. Brian also discusses tools and techniques to better understand your unit economics and how to use that data to create smarter, more effective ad campaigns. If you're looking to take your Google Ads strategy to the next level and align it with your business objectives, this episode is packed with actionable insights that can help you maximize your ad spend. Listen now to learn how to fine-tune your Google Ads campaigns and drive growth for your DTC brand! Timestamps: 00:00 Introduction to Unit Economics in Google Ads 04:00 The Flaws in Traditional Campaign Segmentation 09:00 The Pitfalls of Using Flow Boost Strategies 13:00 Optimizing Google Shopping Ads for Better Profitability 17:00 The Dangers of Over-Segmentation in 2024 21:00 Case Study: Real-Life Application of Advanced Segmentation Hashtags: #GoogleAds #DigitalMarketing #EcommerceStrategy #ROASOptimization #AdCampaigns #MarketingTips #DTC #OnlineAdvertising #GrowthHacking #AdPerformance #MarketingPodcast #UnitEconomics #Pmax #ShoppingAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 13 Sep 2023 | Bonus: Personalized Customer Experiences on Every Channel: Bloomreach's Amanda Elam | 00:25:26 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach. Timestamps: 0:00 - Introduction 2:30 - The Value of Personalization in E-commerce 5:15 - The Role of AI in Marketing 8:10 - Streamlining E-commerce Processes with BloomReach 11:00 - Enhancing the Customer Experience Hashtags: #EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 26 Dec 2023 | DTC Archive: Tiny's Andrew Wilkinson: Hero's Journey from Barista to Empire Builder | 00:48:44 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild! This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between. You'll also hear:
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 15 May 2021 | Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design) | 00:26:56 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a the DTC win-back sequence Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 15 Apr 2021 | Ep 91: Brunt Takes on the $30B Workwear Market | 00:46:15 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic: tradesmen👷. Listen to the pod for: 📦 Brunt's origin story and product development journey 📦 A pre-launch roadmap that you can steal 📦 Why micro-influencers with a niche audience are the way to go 📦 A friendly reminder to always let research and data guide your decision making Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 10 Jun 2022 | Ep 209: AKNF - “We Sold Out Feta Globally” TikTok’s Andrea DiDomizio on Mastering the FYP | 00:15:26 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea lays out exactly what it is, that makes TikTok such a unique opportunity for marketers and provides some very interesting data regarding the Halo effect that TikTok has on all your other marketing efforts. With over a billion monthly active users consuming a feature length movie’s worth of content every day, this talk should get your FIRED up for the TikTok opportunity. Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 20 Oct 2023 | Ep 346: Maximize Your Road to Q4 | AKNF | 00:24:31 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today is part three of Cam & Avery's Q4 Prep series. Listen in to hear from a Lead Content Manager about some concrete steps to take in preparation for Q4 2023. Learn about not fearing the lull as consumers wait for big Black Friday/Cyber Monday deals. Stick around to hear about: What to do if you're feeling scared about this Q4 Keeping your landing pages aligned & concise Growing your email list by offering more than just digital debris Creating exclusive offers that will stay in customers' minds when Black Friday rolls around Timestamps: 00:00 - Introduction 02:35 - Building Urgency for Black Friday 06:15 - Lead Generation Strategies 09:25 - Creating High-Converting Landing Pages 13:20 - Sales Timelines for Black Friday Hashtags: #BlackFriday #CyberMonday #EcommerceTips #LeadGeneration #SalesStrategies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 23 Jun 2023 | Ep 315: Winning Meta Ad Creatives: Multi-Product Top of Funnel Ads! (AKNF) | 00:23:55 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page. Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more! Timestamps: 00:00:00 Introduction to maximizing ad performance and AI integration 00:05:30 Creating effective landing pages for better conversions 00:10:45 Highlighting pain points to engage customers 00:16:20 The role of AI in copywriting and reducing blank page anxiety 00:21:30 Leveraging AI to enhance creative processes and bridge content gaps Hashtags: #D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 19 Aug 2022 | Ep 229: AKNF - Leaning HARD into Q4 with Velocity, Flexibility, and the Unrepentant Mindset to SELL | 00:21:15 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 02 Nov 2021 | Ep 149: Wildstorming the Beauty Space -- Glamnetic's Head of Growth Margaret Fortner Returns! | 00:47:41 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionized the beauty game and has made quite a splash in the $1.8B False lash market by adding a magnetic eyeliner that allows for superior function, and durability. In this podcast Margaret describes exactly what she’s focused on in her first year as head of growth for Glamnetic including:
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| 12 Oct 2021 | Ep 143: Cornering the $4.2 Billion Quilting Market with David Mifsud from Missouri Star Quilt Co | 00:45:11 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to. David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect. Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginning as a fallback plan during the financial crisis of 2008.
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| 13 Mar 2023 | Ep 286: Mid-Day Squares: Jake Karls and Nick Saltarelli - Rainmaking, Fundraising and "One word: F&%^ng Crazy" | 00:31:31 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot. This C-Suite Mentor preview podcast focuses on the most challenging aspects of Mid-Day's meteoric rise to 8 figure success, from the challenges of scaling manufacturing of complex products to Nick's guidelines for raising funds, and Jake's unique role as a rainmaker as well as his personal struggle with nagging back injury that reminds us all how precious our health is... This podcast made me realize that I too am a rainmaker, so it makes sense that I'm bringing 100 DTC founders to the desert, march 23-24...are you ready for the storm? Mid-Day, all day, let's go! Hope you enjoy Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 02 Aug 2023 | Bonus: Conquering Creator Content and Winning While Whitelisting with Grapevine.ai and The Farmer's Dog | 00:35:28 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog. You’ll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 May 2023 | Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown) | 00:41:58 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma’s appearances in terms of listen numbers If there’s anyone who can do it, it’s Cody Plofker, who’s burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today’s talk focuses on why Cody is massively bullish on YouTube ads, especially when it comes to finding net new customers, he’ll walk you through his ad strategy there, as well as go deep on his Meta Ads funnels, add in a dash of hot take on TikTok, and a masterclass on offer (including the power of gift with purchase), and you’ve got the recipe for an all-time classic DTC Podcast episode, call it the Plofker factor… Call it the code of Cody, just don’t hesitate to block off your calls and listen to this podcast right now…
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| 05 Dec 2022 | Ep 260: Mini Katana's Isaac Medeiros: The path to a billion monthly views and eight figures in sales | 00:30:21 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads. Listen to the way of the samurai and learn:
I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 28 Jul 2022 | DTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AI | 00:49:55 | |
Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing. Subscribe to DTC ➝ https://directtoconsumer.co Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter Learn More about Black Crow AI ➝ https://BlackCrow.ai Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach. | |||
| 19 Jun 2021 | Ep 113: AKNF - My best performing TikTok Ad with Pilothouse's Spencer Hay | 00:33:18 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked. So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about the ad platform everyone's talking about. Here's what we talked about:
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 24 Nov 2020 | Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman | 01:01:47 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams. Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having. So what’s the deal? Agency or In-house? We may have lured you here with a clickbait-y title; it’s less about in house or agency, more about relationship building. There is no one size fits all response; different businesses have different needs. The wheels fall off agency partnerships when business owners pass the buck; it’s naïve to hire an agency, hand over ads, and expect to be hands-off from that point onwards. Joint accountability, collaboration, and hyper-communication are essential. With minimal information or insight into your business, an agency partnership is unlikely to thrive. It is the agency’s responsibility to insist on visibility into the business, and it is the responsibility of the business owner to maintain open lines of communication with the agency. When it comes down to brass tacks house vs. agency, Molly will pick in-house as that’s her background. Her take is that there is something special about having a team in touch with the day to day, who intimately knows the company’s voice. Again, there is no one size fits all response. If you’re just starting, you'll need agency support before you start buying ads. Some folks know they aren’t good at marketing - get yourself an agency! Maybe you need scale support or to delegate a specific element of your strategy? Time for an agency. Molly’s 6 Steps for Effective Campaigns
Listen to the full pod for predictions on the future of agencies’, why you should hire candidates with service industry experience, and a reminder to monitor your screen time. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 31 Jan 2025 | Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF | 00:33:28 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section by section for higher conversion rates. AI for Subscription Growth: Why AI-powered page redesigns can dramatically improve MRR. Automating Ad Mashups: Using AI to remix top-performing ads for faster creative iteration. Voice AI in Ads: How 11 Labs speeds up ad production with high-quality voiceovers. Strategic AI Thinking: How AI can assist with brand-level strategy and audience segmentation. If you’re looking for real-world AI applications in DTC marketing, this episode is packed with actionable insights. Timestamps: 00:00 - AI tools are evolving fast 02:05 - How ChatGPT enhances ad creative 04:30 - Optimizing landing pages with AI 07:15 - Using AI for voiceovers and trailers 10:45 - The power of humor in ads 14:00 - AI-generated mashups for top-performing ads 17:20 - AI for brand-level strategy and deep analysis 20:40 - AI agents and the future of automation Hashtags: #AIforMarketing #ChatGPT #DTCMarketing #AdCreative #EcommerceGrowth #AIcopywriting #PerformanceMarketing #CreativeStrategy #DigitalMarketing #Automation #MarketingTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 Mar 2023 | Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns) | 00:48:27 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover:
On with the show…..we’ve got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 08 Apr 2022 | Ep 191: AKNF - Generate 100,000 Emails in One Week with Jordan and Grayson from Pilothouse | 00:28:58 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 13 Dec 2024 | Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF | 00:24:30 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM). Subscribe to the World's Best Email and Retention Podcast (TWBERP)➝ https://creators.spotify.com/pod/show/twberp Jordan shares groundbreaking insights into how inbox providers like Gmail and Yahoo are tightening spam filters by selectively targeting segments of email lists. These changes demand a more refined approach to email marketing—what Jordan calls “sniper segmentation.” Marketers will learn why untargeted campaigns are becoming obsolete, how to avoid Gmail’s spam pitfalls, and why focusing on flows and automations is the key to maximizing deliverability and ROI in 2024. Key Takeaways: BFCM Wins and Losses: Discover why nimble, online-native brands thrived while legacy brands struggled. Sniper Segmentation: Learn how to ensure your most engaged audiences see your emails while avoiding spam folder pitfalls. The Future of Segmentation: Why AI-driven tools will dominate email marketing—and how to stay ahead by understanding segmentation fundamentals today. If you’re ready to adapt your email strategy for a smarter, more competitive digital landscape, this episode is a must-listen. Timestamps: [00:00] Banner Year for Shopify and E-Commerce Growth [02:00] Email Inboxing Changes: Spam Filters and AI Impact [04:30] Black Friday Cyber Monday Retention Insights [07:00] Gmail’s Sniper Segmentation and New Rules [09:30] Automations vs Campaigns: Switching to Flows [14:00] Dedicated vs Shared IP for Email Success [18:00] Email Fight Companion: Analyzing Brand Emails Hashtags: #Ecommerce #BlackFriday2024 #CyberMonday2024 #ShopifySuccess #EmailMarketing #AIinMarketing #RetentionStrategies #DigitalMarketing #DTCGrowth #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 23 Sep 2022 | Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and Why You Need to Continually Innovate for Q4 | 00:33:40 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale
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| 21 Feb 2023 | Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship | 00:40:39 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… You’ll hear all about Battlbox’s golden goose content strategy and how a single YouTube creator (who started as a super fan) has become one of the most important Battlboxers on the team, generating 500K YouTube Subscribers and almost 200 million video views… …that ultimately led to a lucrative Netflix deal that basically reads like a Battlbox commercial. Learn what it’s like to hitch a ride on the Netflix rocket and how their most important metric, completion rate, will determine your Netflix fate… Hope you enjoy it. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 06 Sep 2024 | Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement) | 00:30:40 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of the DTC Podcast, we're diving deep into an email marketing strategy with Jordan Gordon from Pilothouse. As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," henceforth known as TWBERP by nerds like us, Jordan shares foundational insights that are crucial for any brand looking to optimize its email marketing efforts. Jordan outlines four key approaches to building an effective email marketing program that can help brands achieve specific goals, whether it’s saving time, maximizing reach, acquiring new customers, or retaining existing ones. These foundational strategies provide a roadmap for businesses to develop email marketing programs that align with their overall business objectives and maximize their impact. Hashtags: #DTCpodcast #PetFoodIndustry #BrandStrategy #DigitalMarketing #EcommerceGrowth #PartnershipMarketing #OlliePetFood #SEOstrategy #CustomerExperience #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter | |||
| 06 May 2024 | Ep 402: Breanna Moreno – True Classic - Turn Customer Support Into A Profit Center | 00:41:31 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years.. Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center. Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride. Listen and you'll get Breanna's insights on: Support as a Sales Channel for upselling and cross selling How to harness support data and interactions to fuel effective marketing and product development as well as how and why you should be integrating your support with your customer retention and loyalty programs Topics Covered Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic Timestamps 00:00 - Introduction 02:10 - Leveraging Partnerships for Innovation 05:00 - The Importance of Custom Solutions 08:30 - Expanding Internationally: Challenges and Opportunities 11:45 - Building Community Through Brand Narrative 14:50 - Aligning Brand Tone Across Touchpoints 18:15 - Surprise and Delight: Creating Memorable Experiences 21:30 - Innovating at Trade Shows: The True Classic Approach 24:55 - Connecting with Customers on a Global Scale 28:20 - Overcoming Challenges as a CX Leader 31:40 - Conclusion & Future Endeavors Hashtags: #CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership Subscribe to DTC Newsletter - https://dtcnews.link/signup Watch this interview on YouTube - https://dtcnews.link/video | |||
| 11 Apr 2022 | Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing | 00:44:42 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast. We’ll cover
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| 13 Nov 2023 | Ep 353: CRO to Sell More Stuff with Nik Sharma and Brett Turner | 00:38:13 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of. You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever... Nik's a gem Timestamps: 00:00: Introduction 02:30: Media Buying Strategies 04:45: Exploring Headless E-commerce 07:15: Checkout Optimization Tips 09:45: Attribution Challenges in Advertising Hashtags: #EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 25 Oct 2021 | Ep 147: Learn how Fussy Deodorant Lowers Blended CaC with Cofounder Matt Kennedy | 00:44:32 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy (getfussy.com) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances that have fuelled both their organic and paid efforts. In this episode we cover why being fussy about personal care products is a good thing -- Why PR has been Fussy’s biggest lever for lowering blended CaC -- How they leveraged a Spat with Unilever for short and long term success -- as well as Supply chain learnings Matt wished he learned a long time ago… Give yourself a quick pit sniff, and delve into deodorant. Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 21 Aug 2023 | DTC Archive: The Oodie's Davie Fogarty on getting to $400 Million FAST | 00:45:26 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it’s based on matters more than any other part of your business ▪️Davie’s biggest mistake and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show. Timestamps: 00:00 - Introduction to Davie Fogarty and his E-commerce journey 06:20 - Navigating the challenges of scaling E-commerce brands 12:50 - UDI's product differentiation strategy and leveraging unique designs 19:15 - The power of community engagement and social media marketing 27:40 - Unlocking growth opportunities with real-time trend analysis Hashtags: #EcommerceSuccess #BusinessScaling #ProductDifferentiation #CommunityEngagement #TrendAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 Jul 2021 | Bonus: Signs you should consider SMS for your brand with Maggie Dunn, Product Marketing Manager @ Yotpo | 00:27:46 | |
Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands. The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing: Email marketing becoming stagnant Driving more revenue Competitors are on SMS (Fomo) Need a way to recover abandoned carts Need to focus on retention Apple’s new privacy - needing new ways to build trust with customers We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 23 Aug 2023 | Bonus: Simplifying E-Commerce Sales Tax with Numeral with Kevin Liu | 00:25:00 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing. As a CPA and an entrepreneur, Kevin's got a unique perspective on the DTC P/L along with why all businesses need to streamline their finances in the coming years... Putting ecommerce sales tax on auto pilot is a good start ➝ Go to NumeralHQ.com to schedule a demo and on with the show! Timestamps: 00:00 - Introduction 02:35 - Challenges of sales tax management in e-commerce 08:45 - How Numeral is modernizing sales tax compliance 15:30 - Numeral's growth journey through Y Combinator 18:10 - Kevin's financial hot take: Importance of DIY bookkeeping Hashtags: #ECommerceSalesTax #NumeralFinTech #SalesTaxCompliance #ECommerceFinancialServices #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 17 Jan 2025 | Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF | 00:22:24 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic. Get In Touch→ https://www.pilothouse.co/get-in-touch Follow Kyle → https://www.linkedin.com/in/kylehitchcox/ Key Takeaways: Modular Page Building: Create branded Shopify experiences in under 24 hours using Warp Drive’s tools. Faster Funnels: Page speed is a critical driver of conversion—slow-loading stores cost brands millions. Persistent Attribution: Gain clear visibility across the entire funnel, ensuring data accuracy and actionable insights. Actionable Optimizations: Focus on high-impact elements like headlines, bundles, and subscription options instead of microtests like button colors. Whether you're a Shopify brand scaling up or an agency looking to deliver better results for clients, this episode is packed with tactical advice and strategies to drive performance. Timestamps: 0:00 Introduction to CRO and Funnel Optimization 2:15 The Evolution of Landing Pages and Their Role in Performance Marketing 5:00 Introducing Warp Drive: A New Approach to CRO 7:45 The Importance of Page Speed for Shopify Stores 10:30 Challenges and Learnings in Building a Software Tool 14:00 AI Integration in Shopify Funnel Optimization 17:00 Invitation to Agencies and Brands: Embrace the Next Era of CRO Hashtags: #ConversionRateOptimization #EcommerceMarketing #ShopifyTips #LandingPageOptimization #PageSpeed #AIInMarketing #DigitalMarketingTools #WarpdriveCRO #DTCBrands #PilotHouse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 05 Oct 2022 | Bonus: Turn Your Returns Into Exchanges With Aaron Schwartz from Loop | 00:24:11 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of the world’s biggest and fastest-growing DTC brands. You’ll hear:
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| 29 Jan 2024 | Ep 374: Eric Ji Sun Wu's Evolution from Gainful's Personalized Nutrition, to Sobo's Asian American Comfort Foods | 00:42:32 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization. This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height of Gainful's crazy growth, to the sandobx for creating Eric's new venture in the CPG space as he builds Sobo Foods, to bring health consciousness and authentic flavors to the typically bland and low quality dumplings you might find in your grocer's freezer. Expect a deep dive into the intricacies of navigating the retail landscape, the art of building a brand that resonates with consumers, and the critical importance of product quality and customer experience. Expect a tasty dumpling...on with the show... Timestamps: 0:00 - Introduction to Eric Ji Sun Wu's Journey 2:15 - The Growth and Success of Gainful 4:30 - Transitioning to Sobo Foods and Embracing Sustainability 6:45 - Customer-Centric Approach in Business 9:00 - Innovations in Health and Nutrition Startups 11:15 - Adapting to Retail Challenges and Opportunities in Sobo Foods Hashtags: #Entrepreneurship #StartupJourney #SustainableFood #NutritionInnovation #EricJiSunWu #Gainful #SoboFoods #HealthStartups #BusinessInsights #RetailStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 21 Sep 2022 | Bonus: Retail Giant Steve Madden on Retention at Scale with Hannah Sinclair and Bluecore's Sarah Cascone | 00:15:40 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things. That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 02 Jan 2022 | DTC Archive: Supercharging Your Growth with Super Coffee’s Ben Knox | 00:44:03 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying your funnel 🚀 Ben's guide to mastering acquisition through subscription and SMS 🚀 Why you should consider reducing your dependency on paid social 🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 03 Apr 2023 | Ep 292: TAXA Outdoor, Garrett Finney: Digital meets dealership, NASA Architect goes out of home for real | 00:35:43 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse. This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers… Sign me up. Let’s get out of home for real…On with the show!
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| 23 Aug 2021 | Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% | 00:54:48 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover:
Thanks for listening and don't forget to subscribe and rate the podcast!
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| 29 Oct 2020 | Ep 44: DTC Principles To Live by With Jason Akatiff | 01:06:33 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup ⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast.. Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery. Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert who has generated a quarter-billion dollars in affiliate commissions (and billions in ecommerce sales) throughout his career. He’s also a mentor of Eric’s - basically making him DTC’s Obi-Wan Kenobi. Watch this week’s sneak preview as Jason shares his take on what has been happening in the affiliate space during COVID-19 and discusses his guiding principles,100 of which he has recently shared on his blog. Here are three fundamental principles he unpacks on the pod:
Take a listen to the full value-packed conversation on our podcast. We run the gamut from HR and structuring strategy to skill development, COVID-19 responses, to further Star Wars references, and why you should be taking 100+ days of vacation a year. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 17 Jul 2020 | Ep 23: DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai | 00:53:37 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl It was amazing to sit down and riff with Joshua Jackai on his journey building a high integrity streetwear up to solid figures a month and scaling, using an interesting ambassador tactic that recruits an army of micro-influencers to buy a product, be part of the brand and recruit others. This episode has it all! This Ad driven ambassador plan is only possible because he's built a brand and a message that resonates with his audience. His message? That's for you to figure out but we really vibed with the brand's low key spirituality and Joshua's super hungry appetite to grow this thing. Dan Norcia and Eric Dyck provide some solid funnel feedback about how to make small differences to see big improvements. 📦 Joshua’s brand story with Frontrvnners streetwear 📦 What’s Joshua’s background with streetwear (BAPE, Diamond) 📦 How to create apparel that resonates with streetwear consumers 📦 Brand Ambassador + Customer acquisition in a single campaign (unique funnel) 📦 How are your brand ambassador campaigns structured on Facebook? 📦 The numbers on Joshua’s brand ambassador campaigns 📦 Targeting true micro influencers who want to be influencers 📦 Why this approach works in the streetwear niche 📦 Started running masks with a Direct marketing approach 📦 How has selling masks worked (ahead of the curve selling 2 years ago) 📦 Streetwear and influencers. How he Joshua got started in Vancouver 📦 Book recommendation “Grouped” how to infiltrate actual social groups with your brand 📦 Dan suggests product inserts to create more ambassadors 📦 Eric suggests using Typeform rather than google sheets to extend the brand experience 📦 $50K investment question: where would you put it? Talent, consultants. 📦 What are the key aspects to your mindset that are helping you succeed? (integrity) 📦 Spiritual vibe to the brand (low key Christianity) Low Key Christianity is the next wave (eric’s prediction) 📦 Joshua edits diversity into all his images. Important theme. Subtle progressivism. 📦 Adaptability and surveillance 📦 Joshua’s approach to automated systems (big evolution of the biz) 📦 Weird power flex by Alex Stiehl hundreds of SOPs 📦 Eric’s CRO advice for Ambassador funnel 📦 The Power of Facebook Groups 📦 Joshua asks what Pilothouse is: “relentless iteration” 📦 How to use SMS deftly in Frontrvnners funnel (eric) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 03 Jan 2025 | Ep 470: Why Amazon’s Badges Can Make or Break Your Sales Strategy | AKNF | 00:23:35 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, host Eric Dyck sits down with Rob and Clifford from Pilothouse Amazon, to unpack key learnings from a record-breaking holiday season on Amazon. From Black Friday to Q1, they dive deep into the strategies that propelled brands to double or even triple revenue during critical sales periods. Key insights include: The importance of deal badges: Why Black Friday and Cyber Monday badges can drastically increase visibility and sales. Discounting strategies: Prime Exclusive Discounts vs. Lightning Deals—what works best? Post-Christmas adjustments: How to navigate shifts in ad performance as shopping behaviors change. Capitalizing on Q1 trends: Aligning content and campaigns with the “New Year, New You” mindset. Whether you’re a seasoned Amazon seller or just getting started, this episode offers actionable advice to ensure your brand is ready to win on Amazon during the busiest times of the year. Timestamps: 00:00 - Black Friday and Cyber Monday insights 02:00 - Amazon deal badges and their impact 04:00 - Strategies for maximizing Q5 sales 06:00 - New Year marketing strategies on Amazon 08:00 - Amazon Vendor Program explained Hashtags: #DTCpodcast #AmazonStrategy #BlackFridaySales #EcommerceTips #NewYearMarketing #AmazonAdvertising #VendorProgram #EcommerceGrowth #MarketingInsights #AmazonDeals Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 22 Oct 2020 | Ep 42: SEVEN Figures WITHOUT Instagram or Facebook: Molly Borman, JustNips | 00:54:47 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup 🤗 Hey y'all! This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out. As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all? Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fastest growing breast cancer nipple accessory on the market, and author of The Instagram Iceberg, a #1 New Release on Amazon. After Instagram’s restrictive policies resulted in Just Nips being removed from the platform, Molly pivoted to a social media free strategy and is pioneering what she calls “The Iceberg.” The Iceberg is everything other than social media that goes on under the surface to make your business grow. Molly’s path found her scaling her company with attention to detail, word of mouth, PR, community and more. Listen for Molly’s “marketing epiphany” and other impactful insights in the pod: 📦 The power of word of mouth, grassroots community building, and the shift to hyper-locality 📦 The necessity of authenticity and storytelling and how to sell your story to the press 📦 Why dumping your money into Facebook ads (blindly) is never the answer 📦 Experiences of a first-time founder, and a temperature check on the entrepreneurial climate Listen to the full pod for Molly’s Just Nips journey, along with her titillating takes, tips, and refreshing approach to socials. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 07 Apr 2023 | Ep 293: Biggest Opportunities and Oopsies for Smaller Brands on Meta Ads (AKNF) | 00:28:32 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including: -Appearing as a large brand using social proof(Pages, Darkposting, As Seen on features, popups, events, etc) -Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences) -Using FB ads library to see what the “big guys” are and AREN’T doing -Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels) -Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working) MISTAKES -Bad Meta campaign setup(leads to wasted budget) -Cutting tests too early with limited budgets -Not adding in enough contrast to tests(for quicker insights and less wasted budget) -Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget). -Relying solely on the ads over the product itself(a good product does most of the talking) -Being stuck on set goals while benchmarks are still being set -Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands.
Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 19 Jun 2024 | Bonus: Has AI Triggered a "Generational Cull" of Software Vendors? Wunderkind’s Richard Jones on the Outcome-Based Future of SaaS. | 00:33:54 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving deep into the future of SaaS with Richard Jones, the CRO of Wunderkind. Wunderkind is a pioneering performance marketing solution, leveraging AI to drive revenue for e-commerce brands. In this episode, Richard shares his bold prediction of an impending generational shift in the SaaS industry, driven by AI and its potential to replace human-centered workflows with outcome-based services. With nearly 30 years in the SaaS space, Richard's insights are invaluable for anyone looking to understand the next big wave in technology. Key Insights: AI's Role in SaaS Evolution: How AI will transition SaaS from human-centered workflows to outcome-based services. Wunderkind's Unique Model: Learn about Wunderkind's managed service approach and outcome-focused business model. The Future of E-commerce Marketing: How AI-driven campaigns and identity networks can significantly boost e-commerce revenue. Tune in to discover how AI is poised to revolutionize the SaaS industry and why Wunderkind is perfectly positioned to lead this change. Timestamps: 00:00 - Introduction 02:00 - The Role of AI in E-commerce: From Human to AI Agents 04:00 - Transition from On-premise to Cloud-based SaaS Solutions 08:00 - The Impact of AI on SaaS Business Models 11:00 - AI-Driven Outcome-Based Solutions: A New Paradigm 14:00 - The Future of Customer Data Platforms in an AI-Driven World 17:00 - Wunderkind’s Unique Business Model and AI Integration 20:00 - How Wunderkind Drives Incremental Revenue for E-commerce Brands 23:00 - Building Identity Networks and First-Party Data Collection 27:00 - Future of E-commerce: Wunderkind Express for Small Businesses 29:00 - Closing Thoughts: The Generational Cull and Future Predictions Hashtags: #Ecommerce #AI #SaaS #Marketing #CustomerData #Wunderkind #DigitalMarketing #AIinEcommerce #BusinessGrowth #DTCPodcast #RichardJones #TechTrends #FutureOfWork #ArtificialIntelligence #IdentityNetwork #RevenueGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 18 May 2021 | Ep 103: Olipop's Eli Weiss Goes Deep on Customer Experience | 00:42:09 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency 📦 Respect your UX data 📦 Beyond the customer survey 📦 Customer success = reaching out before shit hits the fan 📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 Jan 2024 | Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG | 00:39:55 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evolution of affiliate marketing for CPG.... Join me and the Drake of DTC as we talk THC, CPG, and the overhyped death of UGC... Timestamps: 00:00 - Introduction to Nick Shackelford and Breeze Cannabis Beverage 02:10 - Strategies for Advertising in Restricted Categories 04:30 - The Art of Building and Scaling a Premium Brand 07:00 - The Future and Evolution of User-Generated Content (UGC) 09:20 - Leveraging Influencer Marketing for Cannabis Products 11:50 - Predictions for the Cannabis Beverage Industry in 2024 Hashtags: #DTCpodcast #CannabisMarketing #NickShackelford #DigitalMarketing #CannabisBeverage #Ecommerce #UGC #InfluencerMarketing #BreezeBeverage #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 09 May 2022 | Ep 200: SMS is no longer optional with Sophie Baer, Win Brand Group’s Retention Director (and Automation Overlord) | 00:38:55 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR Today we dove into:
You’ll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year. Work with Pilothouse: https://pilothouse.co
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| 15 Dec 2020 | Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer | 00:35:20 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌 Pin Ads 4 the Win! 📌 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 18 Oct 2021 | Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan | 00:48:17 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care. We discuss:
4 out of 5 dentists agree, you should listen to this one! 🌟 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 19 Aug 2024 | Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty | 00:31:37 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acquisition, transitioning from a DTC powerhouse to an omnichannel giant. In this episode, Cherene introduces us to the "Tornado Method," which more accurately describers her approach to pulling customers into the brand at various stages rather than simply pushing them through a funnel. She also discusses how ILIA leverages organic growth, innovative offers, and strategic partnerships to maintain a competitive edge in the beauty industry. Key takeaways: The importance of organic growth as a foundation for scaling. Why moving beyond discounts to value-added offers like samples can drive long-term brand loyalty. The role of creative, customer-centric content in today’s marketing landscape. Listen in to learn how ILIA Beauty is redefining growth in the ever-evolving world of e-commerce. Timestamps: 0:00 - Introduction & Cherene's Journey 5:00 - The Tornado Method 11:00 - Scaling with Offer Testing 18:00 - Creativity in Digital Advertising 26:00 - Navigating Headless Commerce Hashtags: #DTC #MarketingStrategies #BeautyBrands #EcommerceGrowth #ChereneAubert #ILIABeauty #DigitalAdvertising #OfferTesting #HeadlessCommerce #TornadoMethod Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 10 Jul 2024 | Bonus: Effective UGC Strategies with Minisocial's Kirsten Baumberger and Austin Rogers | 00:31:26 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing. Key Takeaways: Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance. High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand. Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI. Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth. Timestamps: 00:00 - Introduction to Minisocial and Influencer Campaigns 02:45 - The Evolution of UGC and Its Impact on Brands 05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform 08:00 - Running High Volume Micro-Influencer Campaigns 11:00 - The Role of TikTok Shops in Modern E-Commerce 13:30 - Trends in the DTC Space: Personal Care and CPG Innovations 16:00 - Leveraging AI for Efficient Influencer Campaign Briefs 19:00 - Authenticity in Influencer Marketing and UGC 22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns 25:30 - The Future of UGC: From Small Screens to Big Screens 28:00 - Conclusion and Special Offers for DTC Podcast Listeners Hashtags: #InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 27 Sep 2024 | Ep 442: Unlocking Premium Amazon A+ Content: Best Practices and Mistakes to Avoid with Pilothouse | AKNF | 00:22:15 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and A/B testing. Key Insights You'll Learn: Why A+ Content Matters: Understand why A+ content is the most crucial part of your Amazon listing and how it’s your last chance to convince customers. How to Use Premium A+ Content: Discover how you can access Premium A+ content for free and leverage features like carousels, videos, and hotspots. Effective A+ Content Strategies: Learn tips for creating visually stunning and highly informative A+ content that speaks to your customer's needs. Actionable Tips from the Episode: Leverage Premium A+: It’s free if you meet Amazon's criteria, so ensure you use this feature to make your content stand out. Think Like Your Customer: Craft your A+ content by anticipating the problems your product solves and communicating your value proposition effectively. Use A/B Testing: Experiment with different formats, layouts, and content types to optimize conversion rates. Utilize Lifestyle Imagery: Use imagery that resonates with your audience to create an emotional connection and tell your product’s story. 00:00 - Introduction to Amazon A+ Content 04:00 - Designing Effective Amazon A+ Content 08:00 - AB Testing and Analyzing A+ Content Performance 12:00 - Restrictions and Guidelines for Amazon A+ Content 16:00 - Amazon's Evolution in Brand Experiences #AmazonAPlusContent #EcommerceTips #ContentStrategy #SEO #AmazonMarketing #DigitalMarketing #ProductBranding #ABTesting #CustomerEngagement #ContentCreation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 31 Aug 2022 | BONUS: How True Botanicals Became The Fastest Growing Luxury Beauty Brand with Tresl Segments | 00:35:43 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 10 Feb 2023 | Ep 277: Creative SWIPE FILE - Download Our Best Performing Creatives (AKNF) | 00:19:32 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best-performing creative can do on your PDPs, LPs, and Ads Download a swipe file of Pilothouse's best-performing creative of 2022 ➝ http://join.pilothouse.co/swipefile-dtc Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 06 Dec 2024 | Ep 462: Black Friday Insights: Amazon’s Changing Ad Strategies with Pilothouse | AKNF | 00:22:31 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode of the DTC Podcast, Eric Dyck sits down with Clifford and Rob from Pilothouse to dissect the early results of Black Friday 2024 on Amazon and explore the platform's evolving ad strategies. From the challenges posed by Amazon’s new broad-matching behaviors to the impact of tariff changes, this episode is a masterclass for DTC marketers looking to refine their Amazon playbooks. Key Takeaways: Amazon’s new ad targeting quirks: Why you need to scrutinize search term reports more closely than ever. Branded vs. generic ROAS: How to avoid blending data and ensure growth-oriented decision-making. Tariff preparedness: Why U.S.-based sellers may hold an advantage in the coming years. Learn why it’s critical to stay vigilant in managing ad spend and how Pilothouse keeps their clients ahead of the curve on Amazon. Timestamps: 00:00 - Introduction to Amazon Marketing Cloud Hashtags: #AmazonMarketing #BlackFriday2024 #CyberMondayDeals #AmazonAdvertising #EcommerceTrends #AmazonSellers #AIinMarketing #AmazonFBA #DigitalMarketing #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 12 Feb 2024 | Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition | 00:55:55 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focused on aquiring existing brands to apply his unique skill set to, rather than starting them from zero, so his perspective on the DTC game is always multi-dimensional... Today's talk dives into his brands' increased focus on proactive SEO and content marketing, the power (and longevity) of building a personal brand, and the mechanics of buying established brands... Join us for an insightful conversation packed with actionable strategies, personal business philosophies, and a look into the future of e-commerce through the lens of one of the industry's most respected figures... On with the show! Timestamps: 0:00 - Introduction 2:00 - The Importance of SEO and Content Marketing in Today's E-Commerce 4:00 - Strategies for Building a Powerful Personal Brand 6:00 - Insights into Acquiring and Scaling Existing Brands 8:00 - The Future of E-Commerce and Predictions by Ezra Firestone Hashtags: #EzraFirestone #DTCpodcast #EcommerceSuccess #SEOStrategies #PersonalBranding #BusinessGrowth #Entrepreneurship #DigitalMarketing #BrandAcquisition #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 03 Mar 2023 | Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF) | 00:21:57 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear:
Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 24 Jul 2020 | Ep 24: $5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja | 00:46:54 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup With his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. He sold those profitably, and has never looked back, scaling three different men's accessory brands across 77 countries, with each reaching $10M in sales, in just the last 4 years. In this cast: 📦Google Shopping bidding strategy 📦Acquisition of affiliate content sites 📦YouTube killing for Mens Accessories 📦Installing E.O.S. in your business to raise your game Ronnie and I go way back in the affiliate game, so it was awesome to connect about all the ways he's grown as a marketer and as a business owner. In this cast we talk about how to get the most mileage from Google Shopping with your bidding strategies, how to find and aquire organic affiliate content sites, how YouTube is blowing up for men's accessories, and most importantly, how to install an Entrepreneur Operating System (EOS) extract yourself from the day to day grind of your business. All that and some cricket 🏏 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 08 Oct 2021 | DTC Archive: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade | 00:36:57 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇 🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩How an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months. 🏋🏻♀️Seeing someone working out on a balcony for the first time ever on the Hot Seat! Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 10 Apr 2024 | Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success | 00:31:08 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativity to help you find more winning ads you can scale! He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members. Takeaways Creative strategy is crucial for the success of advertising campaigns. A systematic process, including research, ideation, and analysis, helps find more winners. Building avatars and understanding pain points are essential for effective creative strategy. Collaboration between media buyers, creative strategists, and creative team members is key to success. Book a demo of Motion Timestamps: 00:00 - Introduction 02:00 - The Interplay of Creativity and Data in Advertising Success 04:30 - Breaking Down the Creative Strategy Process: Research to Ideation 07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling 09:30 - The Role of AI in Creative Development and Efficiency 12:00 - Future Trends in Creative Advertising and Strategy Roles Hashtags: #CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 21 Jan 2022 | Ep 169: AKNF - TikTok Media Buying and Creative Strategies to Supercharge Your Results in 2022 | 00:25:03 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse - https://dtcnews.link/pilothouse Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss:
Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 28 Jul 2023 | Ep 325: Rehab Your Email List with Content | AKNF | 00:26:43 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales. Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle. Timestamps: 00:00 Introduction 02:35 Understanding your audience and positioning 07:50 Crafting engaging content for conversions 13:50 Utilizing ChatGPT for content automation 19:30 Captivating audiences with actionable tips Hashtags: #EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 29 Jun 2020 | Ep 17: SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips" | 00:45:10 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup 🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 20 May 2020 | Ep 8: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box | 01:31:58 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 12 Jun 2021 | Ep 111: AKNF - Amazon Prime Day Prep and Spicy Takes on Amazon's Seller Support | 00:21:30 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel. 📦 External Traffic – Prime Day makes it worth sending external traffic to Amazon directly. We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander. You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store. The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize). 📦 Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical. You don't want to sell through all your inventory on the day and then lose all that traction by stocking out. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 28 Jan 2022 | Ep 171: AKNF - Songfinch Sings (and crushes goals) with the Pilothouse Team | 00:26:24 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team. Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199. After some initial success through word of mouth, Ashley signed up Pilothouse to take on the Facebook Ads as well as the Google ads, and we've been smashing Q4 and January goals ever since. This podcast teaches us all: Why crying = buying, the benefits of intangible products, as well as customer acquisition learnings from the Pilothouse team. Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 22 Aug 2022 | Ep 230: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview] | 00:25:54 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're revisiting one of our favorite brands, Blume, this time chatting with Taran Ghatrora (Bunny's Sister) and catching up on their incredible growth. Catch Taran at C-Suite Mastermind in Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 07 Mar 2022 | Ep 182: Molly Garraway on Growing a CX Team to 100, and Then Starting from Scratch with LoveSeen | 00:49:05 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we present a true story about fake eyelashes with Molly Garraway, Head of Customer Experience at LoveSeen, lashes for those looking for a more naturalistic flare. Molly is a CX Bawse with four years experience leading the CX team at The Farmer’s Dog and Growing it to over 100. With LoveSeen, Molly’s back in the trenches and building out a CX team and strategy from square one, and wearing all the hats. In this podcast you'll hear:
And Lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 01 Jun 2021 | Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! | 00:49:13 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are always new marketing channels to explore 📦 Why TikTok is so awesome 📦 Exploring the gaming market 📦 Keeping your audience by maximizing LTV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 17 Jun 2022 | Ep 211: AKNF - 30 Day TikTok Ads Startup Plan | 00:32:48 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok reps here in Canada, and developing a good launch strategy together. So when we make these suggestions, it's backed by hundreds of thousands in first month ad spend, our experience, and corroborated by TikTok themselves. Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 27 Aug 2020 | Ep 30: Seven Figure First Year: Building a Category Busting Bar in Public | 00:59:03 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card. She told me about the company and I promptly booked a podcast with Nick Saltarelli, the COO and co-founder of Mid-Day Squares out of Montreal. Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. With product names like “Fudge Yeah,” and “Bust a Peanut” (coined by a female staff member, he’s quick to point out), Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021. This podcast was an amazing deep dive on: 🍫 How to find and combine two niches ready to pop (quality chocolate + functional bars) 🍫 Breakfast is clogged, but the afternoon snacking market is a blue ocean 🍫 Name your company with how to consume your product 🍫 How to “build in public” and create content that drives unstoppable momentum with only your personal network 🍫 Why their first employee was a videographer 🍫 How to measure the true impact of your marketing, and determine retail lift from ad spend 🍫 How to leverage University partnerships to tackle high barrier product development 🍫 How Mid-Day went from 15% DTC to 50/50 when Covid hit. 🍫 The real job of a COO (moving sidewalks) 🍫 Centralized vs Decentralized decision making in your organization Nick challenged all DTC marketers to embrace a truly omnichannel pricing strategy that makes it so your product costs the same, no matter where it’s listed. The days of DTC companies passing savings on to customers for “going direct” are over, he says. The goal of building longevity in the space is to make as many people as much money as possible, while still being profitable. This is the reason he’d never undercut a retail partner by offering Mid-Day Squares cheaper online. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 22 Sep 2023 | Ep 340: Google Ads Q4 Psyche Up + GA4 Gut Check | AKNF | 00:34:45 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of-Funnel Advertising Benefits 7:20 - New Demand Generation Campaigns 9:50 - Leveraging Video Content for Success 12:40 - Maximizing Google Display Network Hashtags: #DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 26 Jun 2023 | Ep 316: Ultrafine Branding, and ASMR Creative with Dan Demsky from Unbound Merino | 00:51:15 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with improving profitability month over month which Dan credits to Unbound's methodical approach to growth that never sacrifices brand or authenticity even when slugging it out in the trenches of performance marketing You'll hear why Unbound's ruthless focus on travel has been critical for their growth, How ASMR travel videos shot by the founders themselves are the biggest creative needle movers, and why Unbound's sustain able growth focus is a massive benefit to his team, and his lifestyle. Stick around for a promo code offered to DTC listeners, so you can all start living the unbound life, in superfine merino... On with the show! Timestamps: 0:00 - Introduction 6:45 - Incorporating ASMR-inspired travel footage in marketing 22:00 - Embracing a cohesive brand identity 39:15 - Striving for a unique brand experience 52:30 - Dan shares a special promo code for DTC listeners Hashtags: #D2CPodcast #DirectToConsumer #AuthenticBrandBuilding #ASMRInspiredMarketing #CohesiveBranding Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 13 Oct 2023 | Ep 344: Is Amazon Anti-Consumer? | AKNF | 00:22:28 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon. Stick around for riveting commentary on: FTC vs Amazon - How can anyone call Amazon Anti Consumer? Profitability on Amazon - Is it actually less profitable? New Prime Video Ad Inventory A/B Testing for Every Image Timestamps: 00:00: Introduction 02:30: A/B Testing for Listing Images 05:45: Prime Video Ads on Amazon 09:20: FTC Investigation into Amazon 12:50: Myth of Amazon's Profitability Hashtags: #AmazonAdvertising #ABTesting #PrimeVideoAds #FTCInvestigation #EcommerceStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 10 Apr 2021 | Ep 90: Is Your Brand Ready for DTC Convergence? | 00:38:41 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦 The biggest mistake brands are making with their success metrics 📦 Our predictions for the future of DTC 📦 The necessity of risk and change in partnerships 📦 How Pilothouse finds alignment with the DTC brands we work with 📦 The challenges facing different brackets of DTC brands Are you craving a hot take about the potential for a Musk vs. Bezos space war? Well, this is the pod for you. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 24 Sep 2020 | Ep 34: Proving Packaging Performance with Kevin Smith from SmashBrand | 00:39:26 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to innovate their packaging design, brand strategy, branding, and consumer testing. Kevin started his career as a CPG entrepreneur growing several brands to over $40M in revenue before pivoting to his true passion - brand strategy and creative direction. Watch the full conversation here or read on for key takeaways from Kevin’s data-driven differentiation-based strategies. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 03 Sep 2020 | Ep 31: Build An Ambassador Army With Crew Fire’s Alan VanToai | 00:54:50 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today! In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community. 👊🏽 Alan started as a Red Bull ambassador himself back in 2007. He was able to see first-hand how an engaged community can rapidly grow a brand. "There was a directory of all the other ambassadors not just in the country, but around the world [...] and I was able to look up the local ambassadors and hit 'em up [...] and say, 'I'd love to connect with you, grab coffee, and by the way, my friends and I are hosting a party, could we get some product?' and they'd hook it up. Now I'm a Red Bull superfan." Fast forward to today and Alan’s helping others do the same thing for THEIR brand. This cast goes deep into the why and the how behind brand ambassador programs. Some of the benefits Alan’s seen come out of his client’s brand communities include: ⏩ Increased Conversion Rates (While Cutting Marketing Spend) with User-Generated Content ⏩ New Customers via Word-of-Mouth and Referral Sales ⏩ Greater Efficiency & Effectiveness Across Paid Social, Social, and Content Channels ⏩ Increased LTV of Your Most Valuable Customers ⏩ A New Hybrid Between Owned, Earned, and Paid Media (Which Enhances All The Rest) Convinced? Tune in to learn more about how you can grow your brand through ambassadors 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 27 Mar 2021 | Ep 86: 🚀 All Killer No Filler: How to Crush Email Segmentation | 00:31:18 | |
This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 14 Aug 2023 | EP 330: Grounds & Hounds, Jordan Karcher Spills the Coffee Beans on Product-Centric, 8-Figure Growth | 00:48:45 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit... As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally.. Pour yourself a coffee, take a biiiig stretch, and on with the show! Timestamps: 00:00 - Introduction to Grounds & Hounds Coffee 07:45 - Building a Socially Conscious Business Model 15:50 - The Art of Brand Storytelling 31:20 - Personalization & Segmentation in Email Marketing 43:10 - The Role of Earned Media & Storytelling Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 07 Feb 2022 | Ep 174: Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald | 00:44:45 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend, which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years.
Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 25 Aug 2023 | Ep 332: TikTok Ads Strategies for Q4 - Unlimited Darkposting, Display Cards (never Stickers) and how much creative is enough? | AKNF | 00:24:35 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now. - How there are really no limitations on darkposting on TikTok - How to use Display cards and why we DESPISE stickers - Lots more! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 09 Feb 2024 | Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF | 00:38:02 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He emphasizes the measurement of marketing efficiency ratio and the potential for a hybrid strategy with Performance Max and standard shopping campaigns. Additionally, Brian mentions the use of scripts to extract deeper insights and automate reporting in Performance Max. Takeaways Performance Max campaigns require careful consideration of asset groups, segmentation, and the use of first-party data. Including branded keywords in Performance Max campaigns depends on the price point of products and the length of the consideration phase. Lead generation success in Performance Max campaigns can be done, but only for broad offers that can qualify people from a broad spectrum of people. For product-specific campaigns, standard shopping campaigns may be more effective than Performance Max. Measuring marketing efficiency ratio is crucial for evaluating the effectiveness of Performance Max campaigns. Scripts can be used to extract deeper insights and automate reporting in Performance Max campaigns. Timestamps: 00:00 - Introduction to Performance Max in 2024 02:20 - When to Use Performance Max vs. Standard Shopping 04:30 - Importance of Creative Analytics with Motion for DTC Brands 06:40 - Optimizing for New Customer Acquisition with Performance Max 08:50 - Strategies for Segmenting and Targeting in Performance Max Campaigns 11:00 - Leveraging Marketing Efficiency Ratios (MER) for Campaign Evaluation Hashtags: #PerformanceMax #EcommerceMarketing #DTCBranding #GoogleAds2024 #DigitalMarketingStrategies #CreativeAnalytics #CustomerAcquisition #MarketingEfficiencyRatio #AdTargeting #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 15 Aug 2022 | Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse | 00:47:51 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an opportunity for DTC brands to get inside the head of the kind of content creator/ influencer that you’d dream to work with. Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 16 Mar 2021 | Ep 83: Sustainable DTC with Stojo | 00:58:29 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time. Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱 The podcast is packed with valuable insights from a founder/CEO perspective (Jurrien) and from a brand and growth marketing perspective (Meghan). Have a listen for: 📦Tips for honing your brand story 📦Insight into the world of utility and design patents 📦Why you should be broadening your channel horizons 📦How Stojo ranks its affiliates Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 28 Oct 2022 | Ep 249: AKNF - Amazon - The right (and wrong time) to get an Amazon Agency | 00:28:21 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup | |||
| 13 Jan 2025 | Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel | 00:43:26 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year. Key Takeaways: Logistics Overhaul: Learn how consolidating 20+ distribution centers was critical to BioSteel’s turnaround. Grassroots Partnerships: Discover why investing in youth sports and associations provides better ROI than major sponsorships. Lean Operations: Hear how Dan rebuilt the brand with a core team of under 10 people. Amazon Strategies: Insights into BioSteel’s Vendor Central program and pricing challenges. Tech and Community: How a custom app is scaling BioSteel’s reach while giving back to grassroots teams. Dan’s journey offers unparalleled insights into reviving a brand, tackling logistics, and making every dollar in marketing count. Timestamps: 0:00 - Introduction to BioSteel's Turnaround Journey 2:10 - Challenges with Retailers and Bankruptcy Transition 4:25 - Consolidating Logistics for Brand Revival 7:15 - Grassroots Partnerships and Youth Sports Sponsorships 10:00 - Strategic Focus on Amazon and Distribution Models 12:40 - Marketing Shifts: From Elite Endorsements to In-Store Promos 16:00 - Building Tech-Driven Community Engagement 19:30 - Developing Bespoke Products for Professional Sports Teams 22:00 - Exploring New Opportunities with Major Leagues Hashtags: #DTCpodcast #BioSteel #BrandRevival #SportsMarketing #CPGstrategy #YouthSports #EcommerceSuccess #AmazonStrategy #Entrepreneurship #StartupJourney Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 29 Mar 2024 | Ep 391: Maximize TikTok Engagement – Expert Strategies for Brands & Creators | AKNF | 00:30:27 | |
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric, Spencer, and Marina discuss the love for TikTok and the amount of time spent on the app. They also explore the importance of efficiency in working with creators and how media buyers and creators can be more effective. The conversation delves into creating effective content requests and the need for alignment between media buyers and creators. They also discuss the future of TikTok and the potential impact of its potential ban. The main takeaway is the importance of creating content and finding ways to engage with the TikTok audience. Takeaways Efficiency is key when working with creators to generate effective content. Clear and concise content requests are essential for creators to understand the brand's objectives. Testing different approaches and analyzing performance data can lead to more successful ads. Building a strong relationship and alignment between media buyers and creators is crucial for effective collaboration. Creating content and engaging with the TikTok audience is essential for success on the platform. Timestamps: 00:00 - Introduction to Maximizing TikTok for Brands and Creators 02:00 - The Importance of Clear Goals and Messages in TikTok Ads 04:00 - Strategies for Efficient Content Production on TikTok 06:00 - The Power of Authenticity in TikTok Advertising 08:00 - Analyzing TikTok Ad Performance: What Works and What Doesn't 10:00 - The Future of TikTok: Industry Insights and Predictions Hashtags: #TikTokMarketing #ContentCreation #DigitalAdvertising #SocialMediaStrategies #BrandGrowth #TikTokForBusiness #CreativeCollaboration #VideoMarketingTips #TikTokTrends #PilotHouse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video | |||
| 12 Dec 2023 | Ep 361: Shocking the Gatekeepers – Auto Aftermarket Goes DTC with Sean Reyes from Shock Surplus | 00:47:13 | |
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different social media platforms in reaching and engaging with audiences. In this conversation, Sean Reyes, the founder of Shock Surplus, discusses his journey in the direct-to-consumer (DTC) space and how he has transformed his business into a media company that sells parts. He talks about the importance of vertical integration and expanding into new markets. Sean also shares his plans to build a full-service shop and invest in a shock rebuild tool kit. He emphasizes the significance of customer lifetime value and the challenges of increasing it. The conversation concludes with Sean providing contact information and discussing the potential for innovation in the DTC space. Takeaways Educating customers and providing value-added services can differentiate a brand in the aftermarket industry. Gatekeeping and lack of transparency are prevalent in the automotive industry, but there is an opportunity to democratize knowledge and empower customers. Short-form video content, such as TikTok and YouTube shorts, can be effective in reaching and engaging with audiences. Offering unique services, like same-day shock service, can provide added value and set a brand apart. Authenticity and category design are key factors in building a successful brand in a competitive market. Vertical integration is crucial for success in the DTC space. Transitioning from a parts company to a media company can lead to new opportunities. Investing in a full-service shop can enhance the customer experience and provide additional revenue streams. Customer lifetime value is an important metric to track and improve in order to drive business growth. Innovation in the DTC space offers endless opportunities for retrofitting legacy businesses with digital marketing tactics. Chapters 00:00 Introduction and Topics 01:05 Getting into the Shock Game 03:02 Discovering Drop Shipping 04:01 Starting Shock Surplus 05:24 Cutting Out the Middleman 06:16 The Archaic Aftermarket Automotive Industry 07:22 Educating Customers on Shock Absorbers 10:13 Gatekeeping in the Automotive Industry 13:53 Providing Education and Empowering Customers 16:27 The Aftermarket Market and Growth 17:32 Using Minimum Advertised Pricing to Gain Market Share 18:37 The Role of Meta Ads in the Marketing Strategy 20:18 Manufactured Virality and Brand Rivalries 22:16 The Importance of Short-Form Video Content 24:23 The Impact of the Economy on the Aftermarket Industry 25:27 Competition and Category Design 27:11 Differentiating with Authenticity and Value 30:34 The Tech Stack and Essential Tools 36:35 The Differences in Audience on TikTok, YouTube, and Instagram 39:02 The Importance of Short-Form Video Content 40:50 Vertical Integration and Expansion 41:38 Transition to a Media Company 42:15 Building a Full-Service Shop 42:49 Investing in Shock Rebuild Tool Kit 43:34 Customer Lifetime Value 45:44 Future Plans and Contact Information 46:58 Innovation in the DTC Space Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter | |||