Digital Careers (Digital Careers)

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	Pub. Date	Title	Duration
	03 Sep 2020	1: Digital Careers - Trailer	00:01:34
Welcome to The Digital Careers Podcast. BartonRock's Digital Careers podcast offers insights and advice on advancing your digital career, as well as making your digital hiring more effective.
	17 Sep 2020	1: S1 E1: How can gender diversity within data and technology be resolved?	00:40:23
I was pleased to be joined on the show by Shan Flynn, who is an experienced human resources professional having worked in prominent HR roles with Ford and Boots in the UK before becoming global HR Head at AS Watson (part of Hutchison-Whampoa) in Hong Kong and then leading Walmart China's HR function. She was appointed Global CHRO of Adecco Group, one of the world's largest staffing groups, based in Zurich in 2016 where she still lives and runs her own advisory firm ShanthiFlynn.com Shan and I discussed several themes including: Why some industry sectors face such a gender imbalance Why the data and technology sector attracts such a small percentage of women - data suggesting under 20% of the tech workforce in the UK is female Why organisations should be concerned other than ‘being seen to do the right thing’ How the data & tech industry can address the imbalance and what individuals themselves can do to help change the direction of travel? Shan offers her career advice to help women (and men) advance their digital career She finally provides some tips on where she'd be channelling her energy to address gender imbalance if she was CHRO of a company hiring in digital. If you'd like to reach out to Shan, she can be contacted via https://www.linkedin.com/in/shanthi-flynn-200024b1/ You can also contact me via guy@bartonrock.com
	21 Sep 2020	2: Digital Careers Thoughts: Digital Transformation - Hire this Profile	00:06:14
Digital Careers Thoughts: Digital Transformation - Hire this Profile. Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this episode, he takes a look at 5 things to remember when hiring the right leader for a digital transformation. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	24 Sep 2020	3: S1 E2: How Data has changed the job of the Chief Marketing Officer.	00:36:01
In this week’s episode of ‘Digital Careers – Meets’ we discuss How Data has changed the job of the Chief Marketing Officer. My guest is Gareth Jones, former-Chief Marketing Officer for the UK at eBay and who has been working in the marketing industry for over 20 years, much of which has been spent in digital. His career also includes stints with Compare the Market and Carphone Warehouse. In this episode we cover: How data binds marketing and the wider organisation together creating an increased convergence between functions The collapse of the ‘customer funnel’ with a greater focus on audience being fuelled by data Opportunities for marketers to harness data to better understand and target customers as well as personalise consumer experience The six foundational pillars of data within a consumer driven company How COVID-19 is accelerating the shift to digital The less linear nature of digital career paths Advice for organisations to think more laterally with digital hiring decisions to create opportunities for a broader cross section of talented people If you’re looking to hire within digital, get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	28 Sep 2020	4: Digital Careers Thoughts: Digital Executives' response to A.I threat?	00:04:37
Digital Careers Thoughts: Digital Executives' response to A.I threat? Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this episode, he looks at Digital Executives, and the possible threat of A.I to, among other things, their job security. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	01 Oct 2020	5: S1 E3: How Customer Loyalty will change in a post-COVID world	00:35:53
In this week’s episode of ‘Digital Careers Meets’, we discuss: ‘How Customer Loyalty will change in a post-COVID world’. My guest is Paul Smitton, CEO at Asia Miles, part of Cathay Pacific. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 12 million members and more than 800 business partners worldwide. In this episode we cover: What's changed around customer loyalty through COVID-19 The importance of earning trust and taking a long-term view towards customer relationships Digital innovation including improving customer loyalty through a better digital experience Why data is a powerful asset for personalisation but also needs to be deployed appropriately How managing data privacy is so critical to reinforcing brand trust Recognising that values and culture are intrinsic to employee loyalty Hiring within digital is difficult so how to make your employer brand attractive to digital talent If you’re looking to hire within digital get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	05 Oct 2020	6: Digital Careers Thoughts: Themes from the C-Suite	00:04:44
Digital Careers Thoughts: Themes from the C-Suite Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this episode, Guy discusses the common themes from discussions with C-suite digital executives. He also shares his views on why precisely now, despite the uncertainty from COVID-19, it is a good time to be hiring in digital. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	08 Oct 2020	7: S1 E4: New retail and digital’s time to shine. What does this mean for FMCG?	00:36:56
In this week’s episode of ‘Digital Careers Meets’, we discuss: ‘New retail and digital’s time to shine. What does this mean for FMCG?’. My guest is Sharon Hill, E-Commerce & Digital Director at Mars Foods in the UK. In this episode we cover: The significant shift towards online sales for FMCG and grocery retail The need for companies to adopt a more integrated approach between offline and online Sharon’s 3 step plan towards achieving greater integration The opportunities for companies who get it right Great career tips for FMCG professionals looking to gain more digital exposure Why hiring within digital is about identifying the right mindset as well as the skills If you’re looking to hire within digital get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	12 Oct 2020	8: Digital Careers Thoughts: Five things visionary leaders should be doing about their digital hiring	00:08:04
Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this episode, Guy discusses ‘5 things visionary leaders should be doing about their digital hiring’. This includes a look at investment, meeting outstanding talent, upgrading digital critical positions, looking after your best people and redeploying digital talent from other settings. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	15 Oct 2020	9: S1 E5: The Digital Influences within Logistics	00:31:20
In this week’s episode of Digital Careers Meets, my guest is Steve Thompsett, Chief Customer Officer, Asia-Pacific for DHL’s supply chain business. We discuss: ‘The Digital Influences within Logistics’. In this episode we cover: Growing importance of analytics within the logistics sector Complexity within logistics from omni-channel growth Advances taking place within logistics as a result of COVID-19 – digital and otherwise Career tips on how to best set yourself up for a job in the C-suite Hiring great people: what Steve believes is important behaviourally and interpersonally My thanks to Steve and to DHL for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	19 Oct 2020	10: Digital Careers Thoughts: A Digital future does not mean disconnecting with your people	00:04:02
Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this episode, he takes a look at how a digital future, should not come at the cost of the company's culture. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	22 Oct 2020	11: S1 E6: Hiring Digital Entrepreneurs	00:30:42
In this week’s episode of Digital Careers Meets, my guest is Sydney, Australia-based Richard Spencer, Digital Entrepreneur and now Chief Customer Experience Officer for Business Australia. We discuss: ‘Hiring Digital Entrepreneurs’. In this episode we cover: What makes a great digital entrepreneur and the motivations for becoming one? Cultural challenges for digital entrepreneurs switching to bigger companies Why more companies should hire digital entrepreneurs and overcome unconscious bias Richard also discusses what he’s most excited about in digital And makes his bold prediction about the digital future My thanks to Richard for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	28 Oct 2020	12: Digital Careers Thoughts: Digital Addiction	00:03:40
Each week, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this Digital Careers Thoughts episode, Guy Day discusses introducing positive workplace ‘habits’ including periods of 'digital detox' to complement the possibilities digital technology presents If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	29 Oct 2020	13: S1 E7: Countering Amazon's advance in grocery retail	00:37:41
In this week’s episode of Digital Careers Meets, my guest is US-based Founder of Tomorrow Retail Consulting and former Walmart e-commerce China leader, Jordan Berke. We discuss: ‘Countering Amazon’s advance in grocery retail’. In this episode we cover: Why Amazon is interested in the grocery retail sector Disruptive influences Amazon will bring to consumers and grocery retailers Why the US is ‘the next China’ for omni-channel retail grocery Adapting a 50-50 mindset towards online vs in-store sales to combat Amazon How a culture of agility is critical for existing retailers to survive and thrive The shape of future org structures for progressive grocery retailers My thanks to Jordan for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	05 Nov 2020	14: S1 E8: Changing B2B buyer engagement within the tech sector	00:30:12
In this week’s episode of Digital Careers Meets, my guest is Carrie Mott who is Head of Marketing & Sales Development for Asia-Pac at Dynatrace. We discuss: ‘Changing B2B buyer engagement within the tech sector’. In this episode we cover: How today’s B2B technology buyer behaves more like a B2C buyer The concept of S..marketing - the partnership between marketing and sales is closer than ever before Why any marketer who thinks they are not a technologist will not survive How customers are more empowered to self-serve You have to be interested to be interesting: Putting in the customer at the centre of all you do Why curiosity is such an important competency for tech marketers and how to assess for this in an interview My thanks to Carrie and to Dynatrace for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	10 Nov 2020	15: Digital Careers Thoughts - A Unique Opportunity	00:03:17
Each week, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective. In this Digital Careers Thoughts episode, Guy discusses how candidates who are 'open to work' offer a unique opportunity. If you'd like to know more, you can contact Guy on guy@bartonrock.com, or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
	19 Nov 2020	16: Digital Careers and Recruitment Advice Special	00:17:50
In this Digital Careers special episode, we have taken an excerpt from each of my previous 8 guests to produce a compilation: Digital Careers and Recruitment Advice Special. All guests listed below with their Digital Careers and Recruitment advice: Gareth Jones, CMO of Farfetch: on how digital careers are now less linear Shan Flynn, Founder of ShanthiFlynn Advisory: on what CEOs can be doing to get more women into data and tech jobs Paul Smitton, CEO of Asia Miles: on why prioritising culture sets up senior digital execs well for the C-suite Sharon Hill, Head of e-Commerce at Mars Foods: on why attitude amongst digital professionals is so critical to success Steve Thompsett, Chief Customer Officer, DHL Supply Chain Asia Pac: on what characteristics he looks for in his hires Richard Spencer, CXO and former digital entrepreneur: on why diversity of experience is fundamental to great quality digital work Jordan Berke, Founder Tomorrow Retail: on why agility is fundamental to digital success in grocery retailers Carrie Mott, Head of Marketing & Sales Development at Dynatrace: on what skills she now looks for in a changing tech marketing world My thanks to all guests over the last two months for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	26 Nov 2020	17: Digital disruption: buzzword or reality?	00:32:47
In this week’s episode of Digital Careers, my guest is John Murnane who is an Enterprise Technology leader having worked for companies such as Infra, VMware, EMC and most recently Alemba. We discuss: ‘Digital disruption: buzzword or reality?’ In this episode we cover: Is digital disruption a valid term to use in today’s business environment? How this leads into tackling digital transformation effectively What can we learn from companies that have struggled to evolve digitally? What are some of the qualities displayed by the greatest digital visionaries? How much of a ‘disruptor’ has COVID been in permanently changing digital habits? My thanks to John Murnane for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	03 Dec 2020	18: Humanising Data in business	00:37:54
In this week’s episode of Digital Careers, my guest is Daryl D’Cruz who is Founder of data consultancy Hexdon (www.hexdon.com) We discuss: Humanising data in business. In this episode we cover: What do we mean by humanising data? The biggest challenges to organisations embracing data The qualities of the strongest data professionals What do companies need to be mindful of when hiring data professionals? My thanks to Daryl for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	10 Dec 2020	19: Managing Cyber Risk with former NCA Head of Cyber Crime, Jim Stokley	00:31:23
In this week’s episode of Digital Careers, my guest is Jim Stokley who is former Deputy Director for the National Crime Agency’s National Cyber Crime Unit. We discuss: Winning the battle against cyber crime In this episode we cover: Why cybercrime is on the risk How the National Crime Agency (NCA) is tackling cyber crime How much COVID 19 has changed the landscape for cyber criminals The risk management framework companies can adopt to minimise cyber attacks How the NCA uses data to combat cyber crime My thanks to Jim for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	17 Dec 2020	20: Leading through crisis, with former NCA Head of Cyber Crime, Jim Stokley	00:25:03
In this week’s episode of Digital Careers, I continue my discussion with guest, Jim Stokley who is former Deputy Director for the National Crime Agency’s National Cyber Crime Unit. We discuss: Leading through Crisis In this episode we cover: - 3 characteristics Jim sees in great leaders - How clarity and simplicity are key to communicating with senior people - How Jim manages stress and why it’s critical to create boundaries in your working life - The importance of self-awareness, an inquisitive mind and humility in the hires Jim’s made. And why diversity in thinking is so key. My thanks to Jim for being part of Digital Careers. Looking to hire within digital? Get in touch with me: guy@bartonrock.com or visit my website www.bartonrock.com
	07 Jan 2021	21: Digital is not a silver bullet for companies	00:35:56
In this week’s episode of Digital Careers, my guest is Ben Rhodes, former-Group Marketing Director of Royal Mail in the UK. We discuss: Digital is not a silver bullet for companies. ‘Digital’ is often a word thrown around as if it’s the apparent solution to many companies’ problems. However, it is far from straightforward and is certainly not a magic switch that can transform a company’s fortunes. This podcast illustrates that for digital to be effective, there are a range of other considerations that companies must be factored in and executed well. How much oversimplification do you believe exists with companies seeking to embrace digital? How does the energetic fervour towards digital, risk masquerading itself as strategy? What are the ideal conditions for digital to give companies greatest impact? The things in his experience Ben’s found hardest to achieve for companies digitally transforming? What Ben’s learnt about hiring within digital? My thanks to Ben for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	14 Jan 2021	22: Seven recruitment trends within digital	00:09:17
In this week’s episode of Digital Careers, I talk through seven trends I’m seeing within digital jobs, recruitment and executive search. 7 recruitment trends within digital This covers: 2020 not being a level playing field for companies Digital wasn’t spared More senior executives targeted for cost reduction The opportunity for forward thinking employers The nature of hiring processes that are happening Data still a big area of focus Remuneration Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	21 Jan 2021	23: Launching and growing new digital products	00:31:21
In this week’s episode of Digital Careers, my guest is Karen Plumb, former Director of Commercial and Digital Marketing at Premier Inn in the UK and part of Whitbread. We discuss: Launching and growing new digital products Many companies launch new digital products which fail to gain traction and fizzle out. We talk about the learnings that can be applied for companies and digital leaders and cover: The foundations necessary for digital product launches to be successful and what defines success The pitfalls that companies and digital leaders face Monetisation and leveraging data for maximum effect Characteristics that define great digital product leaders What digital product leaders should be doing to increase future marketability to companies My thanks to Karen for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	25 Feb 2021	24: Highly Effective Digital Leaders	00:37:51
In this week’s episode, my guest is Kate Thomas, Founder of Leadership Effectiveness company, NewlandRock. We discuss: Highly effective digital leaders – in particular the challenges digital leaders face in companies today and what defines the most effective individuals. We also explore what companies are increasingly looking for as digital leadership qualities and how they can assess for this. Furthermore we discuss: Talent is the differentiating asset in any organisation and the best product doesn’t equate to the best results Headline leadership characteristics that companies are looking for in digital executives today The common themes that digital leaders are grappling with – especially those managing digital transformation Defining the agile digital leader and an agile organisation My thanks to Kate for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	04 Mar 2021	25: Retail Loyalty – On the line now as never before	00:36:32
In this week’s episode, my guest is Global Loyalty Leader, Bryan Pearson. Bryan, who is Canada-based, is also an author, thought-leader and contributor to Forbes.com as well as adviser to numerous businesses internationally. He was the former Global CEO for Loyalty One, part of Alliance Data. Retail Loyalty – on the line now as never before On the back digital transformation in the last 12 months, 70% of consumers have tried new shopping behaviours – new brands, sites and retailers. Loyalty has become even more integral to retailers as we work towards a post-pandemic world. Bryan and I discuss: How permanent have changes to consumer buying behaviour become? Retail loyalty post-pandemic including different loyalty mechanisms available to retailers Opportunities for retailers to engage better with consumers to drive greater loyalty Data and technology to be deployed for effective loyalty And in our careers and leadership discussion: What characterises a great loyalty industry leader today? Bryan’s career advice for those looking to advance their career in loyalty And we finish on some books and thought leaders Bryan recommends you follow My thanks to Bryan for being part of Digital Careers. You can follow him on LinkedIn at https://www.linkedin.com/in/bryan-pearson and on Twitter @Pearson4loyalty Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	18 Mar 2021	26: The data opportunity within the insurance sector	00:28:23
In this week’s episode, my guest is insurance sector data scientist, Marisa Murton who spent much of her career with UK insurance group, Aviva. Marisa now runs her own data analytics consultancy, Solvlab Analytics. The data opportunity within the insurance sector Where is data at on the maturity curve within the insurance sector Most common pain points within insurance that advances in data management will help solve What developments excite Marisa most for data within insurance The specific niches of data envisaged to be in demand Leadership characteristics defining strong senior insurance data executives My thanks to Marisa for being involved Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com
	18 May 2022	27: Experience is the future of retail	00:44:04
In this week’s episode of Digital Careers, my guest is Rod Brown, entrepreneur and former-senior retail executive. We discuss: ‘Experience is the future of retail' In this episode we cover: The future of retail Retailers embracing digital more fully The future of digital in the retail experience My thanks to Rod for being part of Digital Careers. Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com

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