Digg Podcast (CAROLINE O'NEILL)

Laura Cassidy is the owner of ‘Bumble and Bee’ Kid’s Boutique and Partner in ‘Buzz Off at Bumble and Bee’ Travel Agents, both located in the North of Ireland. Her boutique opened in 2018 and shortly after she Partnered in the travel agents.

This episode is Laura’s presentation (Linked below) to the audience at ‘The Digg Podcast Live’. She shares how she has used social media to grow both her businesses and how it didn’t happen without a lot of strategy planning and risks.

Laura talks through how she recently ran an influencer marketing campaign and giveaway which resulted in a twenty thousand follower increase over a seventy two hour period.

As business owners know, these figures mean nothing unless it turns into some kind of revenue. In Laura’s case, her campaign was extremely successful and she did accumulate lots of business. However, with the success came challenges of which Laura explains.

If you are looking for inspiration and guidance in regards to Influencer Marketing Campaigns, this episode for you.

Links from Episode:

Laura’s Presentation -

https://drive.google.com/file/d/1jmqKKgEw5Aao2qBff8v74l3FOwkZJPRZ/view?usp=sharing

Website -

https://www.bumbleandbee.shop/

Social Media

Buzz off at Bumble and Bee:

Instagram -

https://www.instagram.com/buzzoffatbumbleandbee/?hl=en

Facebook -

https://www.facebook.com/buzzoffatbumbleandbee

Bumble and Bee Kid’s Boutique:

Instagram -

https://www.instagram.com/bumbleandbeekidsboutique/?hl=en

Facebook -

https://www.facebook.com/bumbleandbeeballymoney/

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Tina McKenzie is one of the best-known business figures in Northern Ireland.

She has been appointed as UK Chair of Policy and Advocacy for the Federation of Small Businesses, the UK’s biggest business organisation representing the interests of self-employed people and smaller businesses. As a result, she will serve in one of the most senior positions on the organisation’s Board of Directors. This new appointment means NI will have a strong business advocate right at the heart of FSB, who in turn can take messages directly into Parliament in Westminster.

Tina is CEO of Staffline, the largest recruitment agency in Northern Ireland and the second largest across the island of Ireland. It employs over two hundred people and has up to eight thousand contractors. 

Throughout her life, Tina has had so many achievements in the world of work. She is also a wife and mum of three. Navigating the challenges of balancing work life and home life is something she is very open and honest about.

In this episode Tina talks about how she was treated as a woman trying to grow a career and how she navigated it. She shares examples of going with her gut when it comes to making big decisions.

As public speaking is one of her many strengths she offers advice to business owners who struggle with this but know they need to be more vocal about their business and connect with their audience. 

Does Tina have any regrets when she looks back over her career? Listen to the episode and find out.

A refreshing and honest conversation about business and home life. An episode not to miss.

Links from episode:

LinkedIn -

https://uk.linkedin.com/in/tina-mckenzie-6883877 

Staffline -

https://www.staffline.ie/?source=google.com  

The Digg Podcast Series 6 is brought to you 

In partnership with Invest Northern Ireland  

https://www.investni.com/ 

Delivering nibusinessinfo.co.uk 

https://www.nibusinessinfo.co.uk/my-new-business 

Check out all our other guests on:

https://www.diggforsuccess.com/ 

Brendan McDowell owns the global beauty brand BPerfect which is stocked in over two thousand stores all over the UK and Ireland. His business has increased by 71% since last year with six flagship stores and plans for ten more, launching in Dubai before October and a new range coming in Primark and Pennys.

One of his products is the best selling product on the Aer lingus airlines.

He is also the Co-Founder of award winning hair care brand, Voduz.

Brendan never stands still in business but he doesn’t claim to know it all. In this episode, he talks about where he got inspiration and drive to start a business, how influencer marketing and embracing Tiktok shop has dramatically changed his business and dealing with the challenges of managing a fast growing team.

One not to miss!

Links from Episode:

Brendan - https://www.tiktok.com/@bperfectbrendan

BPerfect - https://www.bperfectcosmetics.com/

The Digg Podcast is brought to you in Partnership with

https://timelycareers.com/

Check out all our other guests at: https://www.diggforsuccess.com/

Oonagh O’Hagan is the Owner and Managing Director at Meagher’s Pharmacy Group which has nine stores across various neighbourhoods in Dublin and an online store that ships to over seventy countries worldwide. They have been named as one of Ireland’s Best Managed Companies, by Deloitte, for the ninth consecutive year and have reached the platinum standard for the third year in a row.

Outside of Meagher’s Pharmacy Group, Oonagh is Managing Director of Symprove Ireland and a board member of Retail Excellence Ireland. She mentors women in the world of work through the Going for Growth Programme and is continuously championing people in business by giving them a platform, always being supportive with such actionable advice.

In this episode, Oonagh shares her growth journey from where it all started to how she established nine stores and a thriving online store with a clear vision and purpose in mind.

She shares tips on implementing social media strategies, collaborations, customer service, staff management and team building.

With growth comes added stress and worries. Oonagh discusses what she does to maintain a healthy balance.

An episode not to miss.

Links from Episode:

Oonagh O’Hagan Instagram - 

https://www.instagram.com/oonaghohag/

Meagher’s Pharmacy -

https://www.meagherspharmacy.ie/ 

The Digg Podcast Episode on AI - E85: AI for Efficiency: Meghan Semple, Performance Marketing Director, Digital24 

The Digg Podcast is brought to you in Partnership with BNL Productions -

https://www.bnlproductions.co.uk/ 

Check out all our other guests

https://www.diggforsuccess.com/

Orann Coyle is a financial advisor who provides Wealth Management and Financial Planning Advisory services UK-wide for highly complex, high-net-worth clients including intricate investment, pension, trusts and estate planning.

In this episode he talks about money mindset, what it is, what to consider, and how to make changes to your money mindset. How our finances should be set up remembering not everyone’s version of financial freedom is the same and not everyone comes from the same starting line was discussed.

Orann shares insights into Financial Markets, how that ties into a money mindset and the link between risk and growth.

Tax efficiency, what is being tax efficient and misconceptions around tax avoidance, Tax efficient allowances and Tax efficient products were all discussed.

The big question is, should we be investing in markets or property? Find out what Orann thinks.

Retirement planning was also talked about. Different types of pensions and the misconception between public and private pensions, how they work and why should we have a pension. When we retire, how do we manage our pension and taxes and what happens to our pension after we die? 

It's crucial to note that the content shared by Orann is guidance, not advice. For personalised advice, you are encouraged to reach out to him directly.

Don't miss this episode filled with valuable insights into shaping a positive money mindset and making informed financial decisions.

Links from Episode:

Orann Coyle

LinkedIn - 

https://uk.linkedin.com/in/oranncoyle 

Instagram

https://www.specialist-group.co.uk/ 

Brought to you in Partnership with Meagher’s Pharmacy - 

https://www.meagherspharmacy.ie/ 

Patrick Woods is the third-generation Managing Director of Linwoods Health Foods, a company shaped by 60 years of visionary leadership under his father, John Woods.

What does it take to step into the shoes of a family business while carving out your own path? 

In this episode Patrick reflects on the lessons learned from his father, the importance of fostering a collaborative team, and his vision for the next chapter of Linwoods Health foods.

Patrick opens up about losing his mother, the joys and challenges of fatherhood, and navigating personal hurdles, including his son’s heart operation and his own journey with alopecia. 

This episode is packed with wisdom, vulnerability, and inspiration. A must listen.

Links from Episode

Patrick Woods

LinkedIn:

https://uk.linkedin.com/in/patrick-woods-792616a2 

Linwoods Health Foods:

https://linwoodshealthfoods.com/ 

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/ 

Lough Erne Resort - Podcast Location Partner

https://www.lougherneresort.com/ 

The ethos of all of Series 6 is about businesses who are making it happen. In this episode you hear from a panel of businesses who have made huge strides in the last few years.

Making it happen can mean different things for different people.

Angeline Murphy, of Angeline Murphy Design, turned her side hustle into something that could potentially be her main job some day. So far she has collaborated with Joe Malone - how did she make that happen?

Instagram -

https://www.instagram.com/angelinemurphydesign/?hl=en

Mark O’Neill of Roof Window Specialist wanted to turn his long years of slogging and worrying about money into a positive working life for him and his family. He wanted work that didn’t negatively impact his mental health. In the last four years his business has gone from zero to seven figures. He describes himself as one man. How did he make that happen?

Website -

https://www.roofwindowspecialists.com/

Karen Daly who is the Growth Accelerator manager at Unislim and CEO OF 11:11 Bang on trend wanted to free herself up with more time to spend with her family and working on her businesses and not in them. That’s not an easy thing to do but she made it happen. How?

Instagram -

https://www.instagram.com/masterofweightloss/?hl=en

11:11 Bang on Trend -

https://1111bot.com/

You will also hear from our event partners:

Sian Keane from BTL Aesthetics

https://btlaesthetics.com/en

Brigid Duggan from BD Consultancy

https://www.bdconsultancy.co/

Julian Simpson from Hyperfast NI

https://hyperfastni.com/

Jill Annett from McKees Law Firm

https://www.mckees-law.com/

The Digg Podcast Series 6 is brought to you

In partnership with Invest Northern Ireland

https://www.investni.com/

Delivering nibusinessinfo.co.uk

https://www.nibusinessinfo.co.uk/my-new-business

Check out all our other guests on:

https://www.diggforsuccess.com/

Sean Cavanagh has worked in accountancy for eighteen years. He is the Director of SCC, which for the past two years, is the fastest growing practice across the UK and Ireland.

They currently have five physical offices and employ over fifty professionals who all strive to complement their client’s businesses in the best possible way to ensure their clients are maximising their business potential.

Outside of the world of accounting, Sean has achieved three All Ireland Medals at Gaelic Football Senior Level. With this wealth of experience, he is currently partaking in media work with the well known Irish Network, RTE.

No matter what size of business, managing money plays a fundamental role. In this episode Sean talks about all things cash flow, sharing advice on how to take control of it, software he would recommend and the role VAT plays in it. He discusses sole trader versus limited company, what expenses to record and why it is important, grants, cross border trading, business development and much more.

With a company who focuses on understanding what the business owner wants to achieve and then creating a structure and environment that will allow them to achieve it as easily as possible, you will most definitely not want to miss this episode.

Links from Episode:
https://seancavanaghandco.com/

Software

Sage:
https://www.sage.com/en-ie/

Quickbooks:
https://quickbooks.intuit.com/ie/

Xero:
https://www.xero.com/uk/

Sponsor

Benone Getaways - https://benonegetaways.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Sinead O’Donnell from PH20 Luxury Tanning, Nick Irvine from Cafe Ironic/Roco Cosmetics and Bronagh Quail from Moocha Kombucha, take to the stage at ‘The Digg Podcast Live’.

The three panellists each introduce their business and share a challenge they are experiencing as a business owner.

Mental health, Influencer Marketing, Mum guilt and mindset are the issues at hand.

Three experienced members of the audience offer advice to the business panel. Terri McCanny of TMC Health and Fitness discusses mental and physical health, Niamh Taylor of Digital 24 talks all things Influencer Marketing and Melanie Breslin an elite Mindset Mentor discusses ways to overcome the dreaded mum guilt.

A discussion you don’t want to miss.

Links from Episode:

Business Panel:

Sinead O’Donnell -

https://ph20luxurytanning.com/

Nick Irvine -

https://instagram.com/cafeironic?igshid=YmMyMTA2M2Y=

https://rococosmetics.com/

Bronagh Quail -

https://moochadrink.com/

Experienced Advisors:

Terri McCanny -

https://www.tmchealthandfitness.com/

Niamh Taylor:

https://www.digitaltwentyfour.com/

Melanie Breslin:

https://www.melaniebreslin.com/

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Gemma Murphy is a Partner in Jack Murphy Jewellers, the multi-award-winning family business based in the centre of Newry City. As one of Ireland's leading jewellers, they have recently celebrated fifty years in business, with Gemma’s father Jack establishing it back in 1972 with the mantra, ‘You can buy advertisement but you earn reputation.’

Gemma is a leader and a visionary, always seeking opportunity and pushing the boundaries. Jack is now semi-retired and has said,

“I’m proud to witness the next generation take on the reins of the business and see their enthusiasm and vision come to life, taking the business my wife, Pat and I started, over 50 years ago, to new levels. It’s an exciting time for Jack Murphy Jewellers and I look forward to seeing what the future holds!”

In this episode, Gemma shares why she joined the business and how things have changed over the years. As a leader, she discusses the importance of growing a good team, and how she goes about doing this. Customer experience is definitely what makes Jack Murphy Jewellers stand out, therefore, Gemma explains how they have achieved this and offers advice to businesses seeking to take theirs to the next level.

On her entrepreneurial journey, Gemma speaks openly about her personal challenges, dyslexia, dyspraxia and how her strongest talent, emotional intelligence, has helped her to get to where she is today.

She ends the episode by offering advice to small business owners who perhaps are struggling to stand out in their field.

An emotional, thought provoking episode with an emphasis on the importance of team building for business growth. One not to miss.

Links from Episode:

Website -

https://jackmurphyjewellers.com/

Social Media

TikTok -

https://www.tiktok.com/@jackmurphyjewellers

Instagram -

https://instagram.com/jackmurphyjewellers?igshid=YmMyMTA2M2Y=

Facebook -

https://www.facebook.com/jackmurphy.jewellersnewry/

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Throughout The Digg Podcast Live, lots of business owners in the room had questions for the speakers. We were lucky enough to be able to capture some of them for this episode.

I guarantee some of these questions will be things you have been wanting to ask when listening to the speakers.

The speakers who will be answering the questions are:

Cara Jackson - Digital Twenty Four -

https://www.digitaltwentyfour.com/

Laura Cassidy - Bumble and Bee -

https://www.bumbleandbee.shop/

Nathan Grimley - Bored of Lunch -

https://www.instagram.com/boredoflunch/?hl=en

Matt Swain - Social Media Marketer -

https://www.mattswain.com/

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Mark Fennell is an esteemed life coach, bestselling author, and mentor to top executives, athletes, and high performers. With over 20 years of experience and frequent appearances on media outlets like the BBC and Virgin Media, Mark is recognised as an expert in psychology, resilience, and peak performance.

In this episode, Mark shares the intimate journey of navigating fertility challenges with his partner, offering a rare glimpse into his resilience and growth. We dive deep into strategies for overcoming anxiety, embracing core values, and building the mental toughness needed to silence negativity and “outside noise.”

Whether you’re facing personal struggles or striving for professional fulfilment, this conversation with Mark Fennell is a must-listen.

Get ready for transformative insights that empower you to overcome obstacles and thrive.

Links from Episode

Mark Fennell:

Event: Soar | November 17th

https://markfennell.ie/events/soar-event-with-mark-fennell/

Website:

https://markfennell.ie/ 

Instagram:

https://www.instagram.com/markfennell.ie/?hl=en 

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/ 

Lough Erne Resort - Podcast Location Partner

https://www.lougherneresort.com/ 

Shauna Corr is the founder of Tapping into Success.  Shauna is a wife and a mother.  She has 20+ years in the corporate world, leading and managing multi-national teams, with a big emphasis on their personal and professional growth and development.     The other part of her is that she has been really interested in self-development and alternative health and wellness for 18 years, and 7 years ago she qualified as an EFT/Tapping practitioner.   During her corporate career, she met so many people who had the desire to do something more - improve their performance at work, go forward for a promotion, step up for a project or speaking opportunity - but were hesitating to do so, and in the wellness community she has met SO many practitioners who are underselling their services or hesitate to charge their worth.  Shauna came to the realisation that these people, from different walks of life, had one thing in common - they all had blocks/fears / limiting beliefs which were holding them back from stepping up or putting the best version of themselves out there.   A few years ago, therefore, Shauna did a further certification on how to use EFT/ Tapping specifically to help people to break through these blocks or limiting beliefs, so that they can set big goals for themselves and confidently work towards them, without fear or hesitation. 

 This is where "Tapping Into Success" was born.   In this episode Shauna explains the process of tapping and Caroline discusses the benefits it has had for her in navigating through challenges.  

  Links from Episode:   Social Media   Instagram -   https://www.instagram.com/tappingintosuccess    Email:  Shauna@tappingintosuccess.co.uk

Emma Miller and Joanne Chambers are the dynamic duo known as Dollybird Interiors.

With over 20 years experience between them and numerous awards they are experts in their field and are pushing their business to new heights especially since Covid.

In the podcast Emma speaks about taking risks and how sometimes finance can be the only thing that holds you back.

She discusses the use of the bounce back loan and how they used that to launch and rebrand Dollybird Interiors - opening a huge new premises and employing more staff.

Emma also discusses social media and how she believes it has helped grow brand awareness and in turn increase their turnover.

This is such a straight talking podcast with a business owner who isnt afraid to say exactly how it is. That's what we all need in business, someone to be open and honest.

Check out the shownotes:

https://diggmama.com/blogs/the-digg-podcast/a-pandemic-wont-stop-us-growing-our-business

Melanie Breslin has quite a story to share and one which she has told me she has never shared in its entirety with everyone so I am very grateful she is deciding to do that today on the podcast.

Melanie helps individuals find and step into their true passion. It is her goal to help her clients become the highest version of themselves and to guide them to truly achieve the goals they have set for themselves. Melanie talks about reprogramming yourself to think a certain way.  

People always want to learn to be more productive and Melanie has given some great advice to the listeners of The Digg Podcast.

- how to prioritise

- how to get more done in a day

- open your mind to opportunity

- set Goals

- become laser focused

To find out more about Melanie visit https://www.melaniebreslin.com/

Cara Jackson is Social and Content Lead at the multi award winning digital marketing agency, Digital 24. With a passion for all things digital, coupled with her analytical skills, Cara creates powerful digital marketing strategies for their clients.

One of her areas of expertise is TikTok, the fastest growing social media platform in the world, which has over one billion active monthly users.

In this episode, Cara presents (Link to presentation below), to the audience at The Digg Podcast Live, a discussion on TikTok and what it means for businesses and content creators.

She explains what TikTok actually is, reasons to use it and who is on it. Cara answers the question a lot of businesses ask, ‘Is it right for my business?’ She discusses professional services that are using it and also how business owners can use it. Influencer marketing, advertising for brands and TikTok Shop were also discussed.

She ends the presentation with tips for getting started.

If you are on the fence about starting to use TikTok for your business or you genuinely just don’t know where to start, this episode is for you.

Links from Episode:

Cara’s Presentation -

https://drive.google.com/file/d/1DzYYgtNODK84D0qBmgqD4Y96mb-DaBmA/view?usp=sharing

Website -

https://www.digitaltwentyfour.com/

Social Media

Digital24:

TikTok -

https://www.tiktok.com/@digitaltwentyfour

Instagram -

https://www.instagram.com/wearedigital24/

Facebook -

https://www.facebook.com/digitaltwentyfour/

LinkedIn -

https://www.linkedin.com/company/digital-twenty-four

Cara Jackson:

TikTok -

https://www.tiktok.com/@carajacksonn

Instagram -

https://www.instagram.com/carajacksonn/?hl=en

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

In September 2022, Sarah de Lagarde’s life changed forever when she was tragically run over by two London Tube trains, resulting in the loss of an arm and a leg. Her story is one of extraordinary survival, resilience, and determination—a story you will never forget.

In this episode, Sarah shares her journey of adapting to a new normal and how she found strength amidst unimaginable challenges. She also shares the strategies she uses to cope, how her family has navigated these changes, and her inspiring mission to advocate for safer travel for all.

Sarah’s wisdom and courage shine through as she offers powerful advice to anyone facing life struggles. Her story is a testament to human resilience and a reminder of the power of hope and determination.

Hear Sarah’s inspiring words and learn how she continues to impact the world. An unforgettable episode! Links from Episode Sarah de Lagrade - Instagram https://www.instagram.com/sjdelagarde/?hl=en

Brought to you in partnership with Linwoods Health Foods https://linwoodshealthfoods.com/

Lough Erne Resort - Podcast Location Partner https://www.lougherneresort.com/

Kerry Nevins is Founder of Babocush, the Ergonomic Bouncer and Comfort Cushion for babies, which in its first year of business turned over 1.3 million.

When Kerry’s son was born he was only settled and content when resting against her chest. As a busy Mother and Childminder, this proved to be extremely challenging. With no item on the market to replicate this position, her quest for designing the ultimate swaddling cushion with soothing sounds and motion began.

Even though it took fourteen challenging years to bring her product to market, during which she was told by someone that her product was dangerous and that she should not go forward with it, Kerry launched the successful Babocush. Her first Facebook video of an unsettled baby settling on the Babocush went viral with over twenty million views within twenty four hours. Huffpost, CNBC, Ashton Kutcher, Yahoo Parenting, Essential Baby and New York Magazine were some of the over one hundred thousand shares on Facebook.

In this episode Kerry talks about how she took the all important leap of faith from childminding. She shares her challenging journey of bringing her product to market, the logistics, manufacturing, health and safety, shipping the product in, warehousing and the best form of marketing for her business now. She also shares the sacrifices she had to make along the way. As Touker Suleyman of Dragon’s Den is an investor, Kerry explains how this came to be.

She ends the episode by sharing her new consultancy business. A place whereby she can share her wealth of knowledge by helping people launch their product.

If you have an idea for a product and want to be inspired, this episode is for you.

Links from Episode:

Website

https://www.babocush.com/

https://www.babocush.com/pages/launch-your-product

Social Media

Instagram -https://www.instagram.com/babocush/

Facebook -https://www.facebook.com/babocush

Twitter - https://twitter.com/babocush

Pinterest - https://www.pinterest.co.uk/babocush/

Youtube - https://www.youtube.com/channel/UCjb46XAcUUpVHtq8FeMI1mg/featured

Sponsor

Benone Getaways - https://benonegetaways.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Cara from Digital Twenty Four talks us through all things video content and how to get through the overwhelm of creating video content for your business.

We discuss the dos and don’ts of video content and why it is so important.

Planning for your video content is so important in order for it to be successful so we get some great tips on this.

Filming and Editing especially can really put people off ever embracing this type of content however Cara gives us some great ideas for equipment and apps that will help you create videos with ease.

All too often people create videos and put no thought into how it appears on the different social platforms. We discuss this in detail giving straight-talking advice about how to best distribute your content. 

Measuring the success of a video is also very important in helping you plan for the next video therefore analysing data is also discussed.

To find out all the info from the podcast check out the show notes:

https://diggmama.com/blogs/the-digg-podcast/creating-video-content-for-your-business-using-your-smartphone

This is a very different episode. One where you are going to hear from a lot of businesses who can hopefully be of help to your business. I would urge you to listen to each one for two reasons.

Firstly, you never know when you or someone you know might need their services. If that time arises, in the future, you will have their names referenced here on The Digg Podcast so you can easily connect with them.

Secondly, I urge you to listen to how they pitch their business to the audience. Pitching your business is not easy but these businesses have perfected it for The Digg Podcast and you too might be able to pick up some tips.

Links from Episode:

Businesses:

LJK Designs -

https://ljkdesigns.uk/

Aoibh Johnson Copywriting -

https://aoibhjohnson.com/

CavanaghKelly -

https://www.cavanaghkelly.com/

Ted and Stitch -

https://tedandstitch.co.uk/

Aisling Bremner Marketing -

https://aislingbremnermarketing.com/

Rural Business Finance -

https://instagram.com/rural_business_finance?igshid=YmMyMTA2M2Y=

Nightowl Studio -

https://www.nightowlni.com/

Hr Made Easy -

https://johannascullion.com/

Stellar Impact -

https://www.stellarimpact.co.uk/

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

The Muff Liquor Company is inspired by the past and driven by the future. Laura Bonner, CEO and founder of Muff Liquor, continues her grandfather's tradition of making a product born of the land and crafted by hand. Her ambition is to make sure The Muff Liquor Company is a testament to the hardworking values of Philip McClenaghan whose image now rightfully adorns the label of the Muff bottle.

Laura and her celebrity investors: Russell Crowe, Ed Sheerhan, Ronan Keating, Jimmy Carr, and Ryan Tubridy have just opened a home for their brand in Muff County Donegal which is an anchor for the brand and a place to tell the true story of Muff Liquor and all that it stands for. It’s about heritage, community and the future.

In this episode, we hear Laura Bonner and her father Michael Bonner talk about their pride in the brand and what it means to them as a family. 

We also hear from Tony Carroll, Global Chief Commercial Officer, on their global expansion plans and strategy for keeping the brand values and heritage at the forefront. 

Ryan Tubridy shares how he believes it is Laura Bonner’s grit, determination and passion which has been a huge part of the brand's success and how excited he is for what's to come. 

Russell Crowe and Ronan Keating speak about their long-time desire to invest in a drinks company but nothing ever grabbed their attention until Muff Liquor came along. The story of history and hard work made them grab the opportunity to be investors in this now global brand. 

Get ready to be inspired and encouraged to follow your dreams no matter what. Everything that happens along the way is “For The Better.”

Links from episode: 

Laura Bonners original episode on The Digg Podcast 

YouTube

https://www.youtube.com/watch?v=slK31lI-yvo

Spotify

https://open.spotify.com/episode/5xP1HEXayJLFcJBSd0Rqjq?si=cS1xPEt7SjOT9f_wUmm23A&nd=1&dlsi=6eeb8a5d65bc450d

Muff Liquor Website 

https://www.themuffliquorcompany.com/

Muff Liquor Socials 

Instagram

https://www.instagram.com/muffliquorco/?hl=en

Facebook

https://www.facebook.com/MuffLiquorCo

Laura Bonner 

https://www.instagram.com/laura.m.bonner/ 

Grainne Kelly, a celebrated entrepreneur with multiple awards to her name, serves as the CEO and mastermind behind Bubblebum UK Ltd, the pioneering creator of the world’s first inflatable car booster seat. Established in December 2009, Bubblebum has successfully extended its reach to twenty seven countries, securing placement with major retailers like Walmart, Amazon, Halfords, John Lewis, and Target.

Grainne, a mother of two, embarked on the journey of inventing Bubblebum to address her personal dilemma. Frequent travel between Ireland and England exposed her to the inconvenience of lugging around traditional, bulky booster seats on aeroplanes due to car rental companies’ inability to provide them for her children. Remarkably, she transformed her concept into a market-ready product in just nine short months.

In the early days of her business, Grainne, along with her husband and two sons, relocated from their home in Northern Ireland to the United States. She openly shares her experiences of navigating the challenges of those early days, particularly the delicate balance of family life and entrepreneurship.

This episode delves into the rollercoaster ride of Bubblebum’s rapid growth, exploring the highs and lows. Grainne reflects on the courage it takes to make pivotal decisions and to pull things back when your gut tells you to. 

An episode not to miss!

Find out more about Bubblebum 

https://bubblebum.co/

The Digg Podcast is brought to you in Partnership with Nightowl Studio-https://www.nightowlni.com/ 

Check out our other guests:

https://www.diggforsuccess.com/ 

Suzie Lee Arbuthnot is a celebrity Home Cook, Charter Accountant and a Brand Ambassador for the well known Irish Supermarket, Supervalu. With an absolute passion for cooking, she is currently in the process of signing off her new cookbook which will be released on 18th August 2022.

In 2019 she was selected from thousands of applicants to compete in the 2020 series of BBC One’s ‘Best Home Cook’. After eight weeks of gruelling competition and endless ‘rustle ups’ she was crowned BBC Best Home Cook by Mary Berry, Angela Hartnett and Chris Bavin. A series that is now streaming on Netflix.

Suzie Lee: Home Cooked Hero is another of her accomplishments, a series that is currently available on BBC iPlayer.

She has also won Outstanding Contribution to Food and Hospitality at the British Chinese Awards and was recently nominated for an award in the Asian Women Awards for Arts and Culture.

In this episode Suzie shares her challenging journey to date, when she knew food was her passion and how she juggles two jobs and motherhood. She talks openly about her experience of being on a well known TV program. With five meals that she created now being sold in Supervalu, she shares how this all came to be. Suzie ends the episode offering advice on managing accounts.

Get ready to be inspired by Susie Lee Arbuthnot. A powerhouse with a passion to share her love of cooking with the world. One not to miss!

Links from Episode:

Website:

https://www.suzieleecooks.com/

Social Media Accounts:

Instagram - https://www.instagram.com/suziecookingthebooks/?hl=en

Facebook - https://www.facebook.com/suzieleecooks

YouTube - https://www.youtube.com/channel/UCcG_8kdzNVmkRXzytZZDA4w

Suzie Lee - Home Cook Hero:

https://www.bbc.co.uk/iplayer/episode/m000vwyq/suzie-lee-home-cook-hero-shorts-sticky-toffee-pudding

Sponsor:

Benone Getaways - https://benonegetaways.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Sharon Keegan is the CEO and Founder of the Irish support wear brand, Peachylean who appeared on BBC TV, Dragon’s Den. With her heart felt pitch, asking for £100,000 investment in return for 11% of her business, she was able to secure three investors on the night, Touker Suleyman, Sara Davies and Tej Lalvani.

Peter Jones of Dragon’s Den said, “ Never have I been more pleased that someone has walked out of the Den with an investment.”

Peachylean is set to hit one million in sales this year.

In this episode Sharon speaks openly about her struggle with postnatal depression, sharing the story of how this time in her life led to the idea for her support wear brand. A brand whose aim is to help women feel comfortable and supported in their own skin.

Sharon talks all things Dragon’s Den. The story behind why and how she got the chance. She shares how she prepared her pitch, importance of brand identity and how the three investors have helped since they became part of the business.

Community building is a huge part of the Peachylean brand. Sharon explains how and why she is growing it, how she stays connected with them and the all important role social media plays within it.

The episode ends with Sharon sharing advice to businesses who are trying to bring their brand to the next level but are struggling to get noticed online.

This is definitely one not to miss!

Links from Episode:

www.peachylean.com

Social Media

Peachylean Instagram -  https://www.instagram.com/peachyleanofficial/

Peachylean Facebook - https://www.facebook.com/peachyleanofficial/

Sponsor

Benone Getaways - https://benonegetaways.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

In this deeply moving episode, we speak with Geraldine Mullan, a woman who has turned unimaginable tragedy into a beacon of hope. On the night of August 20, 2020, Geraldine’s life was forever changed when her car plunged into Lough Foyle in County Donegal, taking the lives of her husband John, her son Tomás, and her daughter Amelia. Geraldine was the sole survivor.

Since that heartbreaking night, Geraldine has devoted herself to honouring her family’s memory through the Mullan Hope Centre in Moville, a place where families can come and have happy times together.

In this episode, Geraldine reflects on the life she shared with her beloved family, recounting treasured memories and sharing how she found the courage to continue in the face of overwhelming grief.

This conversation is a testament to Geraldine’s strength and the incredible support of those around her. She shares how the Mullan Hope Centre has become a source of healing not only for herself but for countless others, offering guidance and solace to those facing loss and trauma.

Join us for a heartfelt conversation about resilience, remembrance, and the transformative power of hope. This episode is dedicated to anyone who has faced unimaginable loss, reminding us all that even in our darkest moments, we can find a way forward.

Links from Episode

The Mullan Hope Centre:

Instagram https://www.instagram.com/themullanhope/

Facebook https://www.facebook.com/themullanhope/

Anam Cara - Supporting Parents after Bereavement https://anamcara.ie/

Cruse - Bereavement Support https://www.cruse.org.uk/

Brought to you in Partnership with Linwoods Health Foods https://linwoodshealthfoods.com/

Lough Erne Resort - Podcast Location Partner https://www.lougherneresort.com/

Jay Millar is a Belfast barber who openly shares his journey online about grief, addiction and a traumatic childhood. 

He is now using his online presence as a way to help others both virtually and in person. He volunteers at a Belfast homeless shelter and hopes that his actions and guidance can help change the lives of others. 

In this episode we talk about his traumatic childhood, foster homes and how he dealt with the tragic loss of his only sibling at such a young age. We cover the topics of drug addiction and the tools which he uses to help keep him in a positive mindset. 

An episode not to miss!

Links from Episode

Jay Millar

Website:

https://jaysbarberclub.co.uk/ 

Instagram:

https://www.instagram.com/jaysbarberclub/?hl=en 

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/ 

Lough Erne Resort - Podcast Location Sponsor

https://www.lougherneresort.com/ 

Nathan Carter is an incredibly talented country music star born in Liverpool to Irish parents from County Down. He has carved out an international career since moving to Ireland at eighteen. With over a dozen solo albums, including six Number One hits in Ireland, Nathan’s music, particularly his cover of Bob Dylan’s “Wagon Wheel,” has gained him widespread recognition.

In this episode we dive into Nathan’s journey from his early days in Liverpool to stepping onto the stage as a professional musician, discussing what life was like growing up in a vibrant city, the courage it took to move away from home at such a young age, and the challenges of life on the road.

Nathan shares insight into the pressures of performing, balancing a hectic schedule, the importance of staying connected with his fans and what motivates him to give back.

Nathan talks about his exciting new fashion venture with his clothing brand. We explore why he decided to take this leap and how he’s navigating the challenges of starting something so different from his music career.

Finally, as the brand ambassador for the stunning Lough Erne Resort, Nathan shares what drew him to this role and how he looks after himself personally and professionally.

An inspiring conversation about perseverance, passion, and the journey of an artist who continues to shine both on and off the stage.

Links from Episode

Nathan Carter

Website -

https://www.nathancartermusic.com/ 

Instagram -

https://www.instagram.com/iamnathancarter/?hl=en 

Carter Clothing

Instagram - 

https://www.instagram.com/carter_clothing.ie/ 

Facebook -

https://www.facebook.com/people/Carter-Clothing/61564083726660/ 

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/ 

`Lough Erne Resort - `Podcast Location Sponsor

https://www.lougherneresort.com/

Glyn Roberts is Chief Executive of RetailNI, Northern Ireland’s only locally based retail and wholesale business organisation which provides professional advice and gives a voice to the independent sector at the NI Assembly and Westminster. Glyn is very passionate about helping retailers and keeping the high street very much alive.

Retail NI Advice Line provides help on rates, planning, employment, law and many other issues that impact upon businesses. They have a dedicated Business Liaison Support and hold networking events with leading political leaders and policy makers. They ensure voices are heard at Local Councils, Stormont, Westminster and European Parliament. RetailNI supports local suppliers in developing new routes to market.

In this episode Glyn talks about the challenges facing retailers today and offers advice on what needs to be done in order to help at the present time. He talks about what the twenty first high street looks like, what RetailNI are working on and what advice they are giving to support businesses.

Also in this episode, we hear from Derek Wright, Director of Streetlife and Menswear Retailer, Developer at The Precinct with over 20 New Startup Businesses and President of Newtownards Chamber of Trade.  Derek talks about the challenges in business and a huge challenge that nearly finished his retail career. However, by working collaboratively he has been able to "rise from the ashes" and bring the high street to life in Newtownards.

Links from Episode:

RetailNI - https://retailni.com/

StreetLife 

 https://livestreetlife.com/

Social Media

Glyn Roberts - https://twitter.com/glynrobertsni?lang=en

RetailNI - https://www.instagram.com/retailni/?hl=en

RetailNI https://twitter.com/retail_ni?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Street Life  - https://www.facebook.com/theprecinctnewtownards

https://www.instagram.com/wearestreetlife/

Sponsor:

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Many of us feel that we aren’t good enough in certain situations, or that we don’t deserve to be in a certain position. 

This type of negative mindset only stands to halter our progress in life and in business. 

In this podcast I discuss ways in which you can combat those intrusive thoughts and move forward to grab opportunity and be the best version of ourselves.

Some stories are too important to stay in the shadows. Hannah Saunders bravely shares her experience of childhood sexual abuse, the years she spent carrying that burden alone, and the moment she found the courage to speak out. 

For many, finding the words to talk about trauma can feel impossible. But as Hannah explains, language matters. Support matters. And having the right conversations, both at home and in schools can make all the difference. She also shares the challenges of navigating the legal system, the power of community, and why getting help now is so important.

Hannah’s story isn’t just about pain; it’s about resilience, change, and hope. She’s determined to make an impact and ensure others don’t feel as alone as she once did.

Whether you’ve experienced trauma yourself, want to support someone who has, or simply believe in the power of honest conversations, this episode is one you can’t afford to miss.

Links from Episode

Hannah Saunders

Instagram -https://www.instagram.com/hannahcjsaunders/?hl=en 

NSPCC

https://www.nspcc.org.uk/what-is-child-abuse/types-of-abuse/non-recent-abuse/ 

PSNI

https://www.psni.police.uk/safety-and-support/keeping-safe/protecting-yourself/sexual-violence-and-abuse 

Garda 

https://www.garda.ie/en/victim-services/reporting-a-crime-faqs/how-does-the-child-sexual-abuse-reporting-phone-line-work-.html

Brought to you in Partnership with MCG Property Group

https://mcgpropertygroup.co.uk/ 

Location Partner

https://www.grafterhouse.com/ 

International Women's Day is a celebration of all the great things women are achieving and a way to come together and unite to make a difference. This year I was asked to speak at a lot of events and this episode of The Digg Podcast was recorded at an event organised by Armagh Banbridge and Craigavon Council. It was an event for young women still at school to encourage and inspire them for the future.  

 To follow all the behind the scenes of The Digg Podcast make sure to follow us on social  @diggforsuccess across all the platforms.

If ever there was a woman in business determined to make her mark in the community and make a difference in the lives of others it's Oonagh O'Hagan.

In this podcast, Oonagh describes her dream of owning Meaghers Pharmacy and how that dream became a reality in 2001. It has grown into nine pharmacies across Dublin and is now a leading online provider for pharmacy services and products.

The challenges of Covid 19 are discussed and how the team at Meaghers has used this to create a new and better way of staying in touch with their customer.

Virtual pharmacist, online blogs, and influencer marketing are just some of the tools discussed which are used to provide an outstanding service.

This podcast is one of inspiration as Oonagh uses all her knowledge in business to help other aspiring entrepreneurs. She is my kind of woman.

Check out the shownotes:

https://diggmama.com/blogs/news/oonaghohagan-meagherspharmacy

Debbie Sleeman is Founder and Head of Product Development for Polished London, a multi award winning non-peroxide, cruelty free, vegan friendly teeth whitening and oral care brand, of which products include teeth whitening strips, toothpaste, mouthwash and LED whitening kits. Their products are sold world wide.

Debbie worked as a Beauty therapist on a cruise ship. Her love of travel led to an encounter on a plane that would penultimately lead her to be where she is today.

In 2013, Debbie became a Cosmetic Teeth Whitening Specialist. She wanted to provide her customers with an affordable and safe product that they could use at home to prolong the longevity of their freshly whitened teeth.

After two years of intense researching and development, trialling a variety of different products while working closely with a Harley Street Dentist, in 2015, she created Polished London.

Debbie flies around the world speaking to salon owners, pharmacies and individual cosmetic product distributors, sharing her story, her products and creating collaborative working relationships to grow her business.

She is also a mummy and a partner trying to juggle it all.

In this episode, Debbie shares the story of that encounter on the plane that literally changed her life. She talks about the challenges of getting a product to market and shares advice to business owners who are thinking of developing their own product.

Debbie talks all things Marketing with emphasis on Influencer Marketing; how to begin, how to develop it, what to be aware of, challenges it may bring and the Influencer Marketing Strategy she now uses.

The episode ends with Debbie sharing advice to business owners who are perhaps at a crossroads or struggling to see growth within their business.

An honest conversation around an entrepreneurial journey. One not to miss.

Links from Episode:

Website:

https://polishedlondon.com/

Social Media

Instagram - https://instagram.com/debpolishedlondon?igshid=YmMyMTA2M2Y=

LinkedIn - https://uk.linkedin.com/in/debbiesleeman

Sponsor

Evolve - https://evolvewomen.org/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Mark Wright is an award-winning influential entrepreneur and digital marketing specialist who is widely known for his success in winning BBC’s The Apprentice. After winning Mark went on to find and develop one of the UK’s fastest growing digital marketing agencies, Climb Online, in partnership with Lord Sugar. 

Climb Online is the most successful business founded by an Apprentice winner to date. It is renowned for its disruptive approach to digital marketing, working with household brands to scale growth and generate profit.

His success with Climb Online has led him to source and invest in businesses within the property investment, web development, public relations, hair and beauty and aviation sectors. He has also achieved huge success in these areas. 

At the age of thirty-four, his journey has inspired Entrepreneurs globally, who regularly attend his public speaking engagements and motivational talks both across the UK and overseas. 

In January 2017, Mark secured a prime spot on the Forbes 30 under 30 list, for his continuous impact on and dedication to the business sector and has since won many business awards

In June 2019 Mark launched his very own business conference, CLIMBCON, which welcomed hundreds of Business Owners and aspiring Entrepreneurs to learn from proven business leaders.

In November 2022, he sold Climb Online for a high seven-figure sum to the global digital group, xDNA. Making him the first Apprentice winner to complete a 3rd party exit. 

In November 2023, Mark & his family relocated back to Australia where he now is based out of the Gold Coast, QLD. He is currently managing his worldwide business portfolio and expanding his investments in Australia.

In this episode, Mark shares what life looked like before The Apprentice, during it and what the experience with Lord Sugar has ultimately taught him.

He shares advice about goal setting and how powerful it can be, tips on saving money and why success has nothing to do with money.

Social Media, the positive and negative sides to it were discussed, building a profile and advice on daily time management.

An episode not to miss!

Links from Episode

Mark Wright 

Instagram - 

https://www.instagram.com/mwright_10/ 

LinkedIn -

https://au.linkedin.com/in/mark-wright-1658925a?trk=people-guest_people_search-card 

Brought to you in Partnership with Meagher’s Pharmacy

https://www.meagherspharmacy.ie/ 

Mairead Mackle is a multi award winning entrepreneur. She owns and operates a wide range of businesses across several industries including care, support, housing solutions, renewables and construction. All of which are under the umbrella of Tarasis Enterprises.

Mairead is continually being recognised for her innovation in Business. She is the current NatWest Everywoman of the Year & the Irish Tatler Entrepreneur of the Year.

She was also named as a finalist in the Ernst and Young Entrepreneur of The Year®

and in 2018 she received a National Special Recognition Award in London for her commitment to family business and impact on the local community. She has also received several other prestigious awards over the years which are listed in the shownotes below.

Despite the demands of running a huge business and being a Mum to seven children, Mairead has made it her priority to give back to her community through her voluntary work and in the charities and mentoring she is involved with.

In this episode she talks about her journey to date, recruiting and managing staff and why their core purpose is using their business to create a better world. She shares challenges and offers advice on growing a business while also having a family, charity work she is involved with and her passion for empowering female leaders and much more.

Mairead is a strong supporter of equality, diversity & women in business. An episode not to miss.

Check out the shownotes on the link below:

https://www.diggforsuccess.com/post/making-a-difference-with-your-business-is-what-s-most-important

Anna Corry is a lifestyle blogger, founder of AC Connects Consultancy and has a background in Communications and Public Relations.

Through her amazing Blossoming Birds Instagram account, which has a dedicated following of over 95k, Anna has worked with some well known brands such as Mama and Papas, Joules, The White Company, Center Parcs Paris to name just a few.

She understands the struggles faced by small businesses on creating content for social media. Her passion for working with brands as well as wanting businesses to succeed led her to launch AC Connects in 2019. This is where she helps with content creation, developing skills for social media management and influencer marketing strategies. 

In this episode Anna talks about her journey to date and how she used transferable skills to get to where she is today. For Influencers and Businesses alike she gives advice regarding collaborations, proposals, pricing, lots of practical tips on creating eye catching content and much more.

As a successful business woman, wife and mother to three young girls, Anna ends the episode sharing how she manages to maintain a work life balance.

For all things Influencer Marketing it’s most definitely one not to miss!

Links from Episode:

Apps

Lightroom - https://lightroom.adobe.com/

VSCO - https://vsco.co/

Instagram

Blossoming Birds - https://www.instagram.com/blossomingbirds/

AC Connects - https://www.instagram.com/acconnects/?hl=en

Websites

https://www.blossomingbirds.co.uk/ 

https://www.acconnects.co.uk/about 

Sponsor 

NI Business Info -  https://www.nibusinessinfo.co.uk/my-new-business?utm_source=DiggMama&utm_medium=Podcast&utm_campaign=nibimynewbusinesstool2021&utm_id=nibimynewbusinesstool2021&utm_content=diggmamapodcastsharedcontenturl

Check out all our other guests on:

https://www.diggforsuccess.com/blog 

In this episode you will hear from our event partner Women In Business on how they can help you and support you on your business journey. You will also hear from a Women In Business member, Jacqueline Rooney. Jacqueline explains how Women In Business have helped her on her journey as well as telling a little bit about her story.   

Check out all the information on   https://www.womeninbusinessni.com/home  

The Digg Podcast Series 6 is brought to you in partnership with Invest Northern Ireland  https://www.investni.com/ 

Delivering nibusinessinfo.co.uk  https://www.nibusinessinfo.co.uk/my-new-business

Check out all our other guests on: 

https://www.diggforsuccess.com/ 

Daniel Davey is a performance nutritionist and performance director working in professional sports and business. He is the Author of the best-selling books; ‘Eat Up, Raise Your Game and Eat Up, The Next Level. Daniel is also the co-creator of a collagen supplement with Kinetica Sport. 

Daniel founded the platform daveynutrition in 2014, an online business which is based on education, webinars, consultations, events and commercial partners in the food and supplement space. The aim of the business is to be recognised as a worldwide leader in the space of performance, health and nutrition. Daveynutrition has over 178,000 followers across four social media platforms but most notably has 140,000 Instagram followers.

Over the past decade, Daniel has worked with the Dublin Senior football team and Leinster Rugby team. He was a part of the Dublin backroom team that won a record six All-Ireland titles in a row and the Leinster Rugby backroom team that won four straight PRO fourteen titles and the Champions Cup in 2018. 

In 2022 Daniel decided to commit to his own business full time and moved on from professional sport. However, he still works as a consultant to athletes in various sports. 

His purpose is simple, helping people find the winning moments in sport and life.

In this episode, Daniel shares insights into the early days, the grind, the hustle and working with top sports teams, Dublin GAA and Leinster Rugby.

He discusses his business endeavours, notably, how that journey evolved, his subsequent learnings and how he navigated the external noise.

With a social media following of nearly 180,000, Daniel shares tips for business owners on how to grow organically and strategies on how to move past a lack of confidence online.

As the theme of Series 8 is, ”Thriving in Business and Life,"  Daniel shares the basic things we need to be doing when it comes to nutrition, to make sure we can cope with daily tasks and ultimately perform at our best.

An episode not to miss!

Links from Episode

Davey Nutrition:

Website -  https://www.daveynutrition.com/

Instagram -  https://www.instagram.com/daveynutrition/?hl=en

Daniel Davey:

LinkedIn - https://ie.linkedin.com/in/daniel-davey-8326a839 

Brought to you in Partnership with Meaghers Pharmacy 

https://www.meagherspharmacy.ie/

Discount Code - DIGG15

In todays Podcast Ruth and Barbara-Anne give us the background to their amazing business Ooh and Aah Cookies.

From the early days of attending Balmoral Show and stalls in Victoria Square to present day where they are sending out hundreds of boxes a week and taking the internet by storm. The struggle of being a business owner and a mum is also addressed but they have now managed to create a good system where everyone is looked after.

They speak about the pandemic and how it has allowed them to put a strategic marketing plan in place which has resulted in their business reaching new heights. The topics of social media, email marketing and content creation are covered and the dynamic duo admits that they have learned a lot of their skills on the job.

Collaborations have been a massive part of their success only because they know how to utilise that type of content in the best way possible.

The future is bright for Ooh and Aah Cookies and I can't wait for you all to hear their business journey.

Check out all the shownotes on:

https://diggmama.com/blogs/the-digg-podcast/learning-as-you-go-is-part-of-the-journey

Pete Boyle CEO of Argento and Let’s Go hydro

Pete started on his entrepreneurial journey with no background in retail. His determination that his mum would never have to pay for him in life kicked off his colourful journey in the world of business. From hitch hiking to Dublin to buy jewellery, to countless appearances in court, to not taking no for an answer when it came to driving his business on.

His business went from 5 million to 60 million in 7years and with that came many challenges as well as huge rewards. Pete is open and honest and that’s why I know you are going to love his story and his advice.

Pete talks about the early days and how there was no experience or money to get him started, just a yearning for success.

There were many challenges along the way with Pete discussing pushing the boundaries, risk taking and how at times it got him in hot water with the law.

Opening a retail space in 1997 was a big step for Pete however this was to be the beginning of his real success.

Keeping abreast of key trends is a big topic during our conversation and how he had to act quickly when he knew that his competitors were doing something different.

Listen to the full episode to hear exactly how he navigated the wholesale world and his tips for success.

Entrepreneurship is not always positive and Pete discusses the challenges he has faced over the years.

Managing money was also a big topic during our conversation, something a lot of people struggle with, so I know it will bring a lot of value.

Pete ends with some great advice on “Making it Happen.”

To follow the journey of Pete’s businesses, check out:

Argento

https://www.argento.com/

Let’s Go Hydro

https://letsgohydro.com/

Linkedin

https://www.linkedin.com/in/peter-boyle-5bb9961b/

Episode brought to you in partnership with NI Business Info

https://www.nibusinessinfo.co.uk/ 

AwakenHub is a social enterprise that was born out of COVID-19. Their mission is to level up opportunity, access and connectivity for women founders throughout the Island of Ireland by removing barriers to investment, scale and success.

With a community of over three thousand, it is the first and only community of women founders across the Island of Ireland.

‘SheVentures is the logical next step bringing together 250+ women founders, investors and their male allies for two days of talks, masterclasses, shared intelligence, inspiration, connection and empowerment with an impressive line-up of keynote speakers including global game changers committed to AwakenHub’s mission.’ (SheVentures Programme)

The Digg Podcast was extremely lucky to Partner with AwakenHub and attend the first day of SheVentures, 8am - 4pm at the beautiful Lusty Beg Island Resort.

In this episode, you hear from some of the keynote speakers, sponsors, attendees and the CEO of AwakenHub and AwakenAngels. There is invaluable advice and guidance on growing your business so don’t miss out!

Links from Episode:

Clare McGee - CEO of AwakenHub & AwakenAngels

LinkedIn -

https://uk.linkedin.com/in/claremcgee?original_referer=https%3A%2F%2Fwww.google.com%2F

Malachy O’Neill - Director of Regional Engagement at Ulster University LinkedIn - https://ie.linkedin.com/in/malachy-%C3%B3-n%C3%A9ill-74947646

Dr Karen Mooney - The Science Room LinkedIn - https://uk.linkedin.com/in/karenmooneytsr?original_referer=https%3A%2F%2Fwww.google.com%2F

Kelly Hoey - Author, Coach, Speaker, Networking Expert LinkedIn - https://www.linkedin.com/in/kellyhoey?original_referer=https%3A%2F%2Fwww.google.com%2F

Amanda - Go Succeed https://go-succeed.com/

Susan Hayes Culleton - The Positive Economist LinkedIn - https://ie.linkedin.com/in/thepositiveeconomist?original_referer=https%3A%2F%2Fwww.google.com%2F

Ethna McNamee - Invest NI https://www.investni.com/

Monica Parker - Author, Speaker, Founder LinkedIn - https://www.linkedin.com/in/monicaparker

Louise - Fermanagh Lakeland Tourism https://www.fermanaghlakelands.com/

Trish Hegarty - Director of Inish Communications LinkedIn - https://ie.linkedin.com/in/trishhegarty?original_referer=https%3A%2F%2Fwww.google.com%2F

Inish Communications - https://iniscommunications.com/

Paddy Carr - Big Red Cloud https://bigredcloud.com/

Jemma and Amy - Turley Legal https://www.turley.legal/

Clare Kelly - Director of Glandore LinkedIn - https://ie.linkedin.com/in/clarekellykavanagh?original_referer=https%3A%2F%2Fwww.google.com%2F

Aisling Bremner - Founder of Wild and Free LinkedIn - https://uk.linkedin.com/in/aisling-bremner?original_referer=https%3A%2F%2Fwww.google.com%2F

Aisling Flanagan - Founder of Velvet Cloud https://velvetcloud.ie/

Jenny Wallace - Beyond Skin Clinic LinkedIn - https://uk.linkedin.com/in/bruisedfruitjen

Tanya McGeehan - Director of MCG Property Group LinkedIn - https://uk.linkedin.com/in/tanya-mcgeehan-84238a15

Nora Irwin - Co-Founder of JN Femme LTD LinkedIn - https://ie.linkedin.com/in/nora-irwin-95775546?original_referer=https%3A%2F%2Fwww.google.com%2F

Aedín O’Neill - MD of Grow Web LinkedIn - https://uk.linkedin.com/in/aed%C3%ADn-o-neill-bb53a355

Aoife Matthews - Co-Founder / Co-CEO of Sisterly LinkedIn - https://ie.linkedin.com/in/aoifematthews?original_referer=https%3A%2F%2Fwww.google.com%2F

Caroline McKenna - Lead Self Coaching and Development LinkedIn - https://uk.linkedin.com/in/leadselfcoaching

Emma Weaver - Founder of Mental Wealth International LinkedIn - https://uk.linkedin.com/in/mentalwealthinternational?original_referer=https%3A%2F%2Fwww.google.com%2F

Lyn Mutch - Founder of Noodle Horse Media Instagram - https://www.instagram.com/noodlehorse_media/

Brought to you in Partnership with: Awaken Angels https://www.awakenangelshq.com/ AwakenHub https://www.awakenhub.com/

Fiona Morgan Coleman is a dedicated Garda, online influencer, businesswoman, wife, and mother of two boys. Growing up as one of ten children in County Tipperary, Fiona pursued her passion for anatomy in Galway before setting off on her travels. 

Life was good until it took an unexpected turn in 2019 when she was diagnosed with stage 3 breast cancer. Through resilience and a positive mindset, Fiona faced her illness head-on, learning to cherish every moment.

She shares her journey to date and the belief that life’s true purpose is happiness. Hear how Fiona’s outlook on life has shaped her journey and continues to inspire those around her.

An episode not to miss!

Links from Episode

Fiona Morgan Coleman Instagram - https://www.instagram.com/fionamorgancoleman/?hl=en 

Cancer Support Links:

https://www.mayocancersupport.ie/

https://www.universityofgalway.ie/cancercentre/

https://www.macmillan.org.uk/

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/ 

`Lough Erne Resort - Podcast Location Sponsor

https://www.lougherneresort.com/

Linzi Rooney is the founder of Born and Bred, a bricks and mortar store in Belfast and a fast growing store online. It’s a company that helps artists thrive. Furthermore, Linzi is also selling her product to the four main Stena Line ships and is regularly fulfilling huge orders for Tourism Northern Ireland and Guinness.

A silversmith by trade, Linzi speaks of how her idea, to support fellow artists, started as a charity. She explains why this had to then change and how Born and Bred was launched.

Linzi talks about where her business was pre COVID19 and how the impact of it helped her business for the better. As a working mum of two girls, she shares how she manages both the bricks and mortar and the extremely busy online store. When it comes to staffing, Linzi gives advice on how to have a tight team that works.

She shares her thoughts on social media, talks about Alt Text, Google Ad spend and fundamentally how Google led to her supplying large corporations with a product.

With breast cancer in her family, Linzi speaks of the difficult choices she had to make for herself and her two children. She explains how their new lifestyle change ignited a business idea which she is now launching next year, Beyond the Herd.

Get ready to be inspired by Linzi Rooney. A true Entrepreneur with an incredible business story.

Check out the shownotes on the link below:

https://www.diggforsuccess.com/post/growing-an-online-business-alongside-a-bricks-and-mortar-store

When your tan goes terribly wrong on your wedding day and you turn that into a million-pound business there has to be someone strong and passionate behind it. That person is Linda Stinson CEO of award-winning tanning brand Bellamianta.

Her background in cosmetics gave her a great starting point when entering the beauty industry but Linda talks in the podcast about the sacrifices she made to launch the business and the hurdles she met along the way. 

Bellamianta was one of the first businesses in Ireland to embrace Influencer Marketing to the full. Linda speaks about a tiered approach when working with influencers and how that has taken her business to new heights.

The need to stay current and be at the forefront of the customer's mind is the driving force behind all of the amazing product launches that Bellamianta is so well known for. Linda describes what it takes to pull something like that off time and time again.

Check out all the shownotes on 

https://diggmama.com/blogs/the-digg-podcast/bellamianta-launching-strong-with-new-products-in-2021

Jennifer Rock is founder and CEO of The Skin Nerd, Nerd Network, Cleanse Off Mitt makeup removal tool and Skingredients. She is a multi-award winning Dermal Facialist, Skin Tutor and author of bestseller, The Skin Nerd: Your Straight-Talking Guide to Feeding, Protecting and Respecting Your Skin.

She features regularly in the Irish Examiner, Image Magazine, Irish Country Magazine, the Sunday Business Post, Stellar and Irish Tatler. Jennifer is resident skin and beauty expert on IrelandAM and also across several Irish radio stations.

As a skin care tutor, trainer and facialist by profession, Jennifer shares how her passion for skincare grew into The Nerd Network, her online skin consultation service, which currently has fifty thousand clients. She talks about the challenges of bringing a product to market, learning from mistakes and the importance of networking and using mentors along the way.

With her business first igniting on the early days of Snapchat, she talks about the importance of community and shares tips on using social media to grow a business. Jennifer also talks about staffing and why it is important to have a team of likeminded people around you.

She believes that in life there is always a way. It’s not about dreaming, it’s about empowering yourself to make it a reality.

The powerhouse that is Jennifer Rock. One not to miss.

Check out the show notes on the link below:

https://www.diggforsuccess.com/post/from-passion-to-profit-while-always-putting-your-customer-first

Brigid Duggan is a multiple award winner and a woman that strives for perfection every time. She is a powerhouse in the business world with a wealth of experience, a 100% success rate and a down to earth approach that puts business owners at ease. 

Brigid and her team help with business planning, grant funding, sales, market research, human resources, finance and payroll. 

Many businesses today aren’t aware of the help available. They haven’t got the skills in all the areas needed to succeed in business so they must access help and expertise. But where do they start?

Brigid outlines all the key places a business owner can go for help and support. They need to be accessing these resources as they can really help the growth of their business. 

• Council Areas
  
• Enterprise Ireland
  
• Intertrade Ireland
  
• Innovate Us & Skills Focus
  
• Rural Business Development
  

Click the link below to access in-depth notes on each key area of support:

https://drive.google.com/file/d/1QgX7kIf_B7gqvQKOQUK8XNAgGFcbJnz4/view?usp=sharing 

Follow BD Consultancy on Instagram: 

https://www.instagram.com/bdconsultancy_/?hl=en 

Website:  https://www.bdconsultancy.co/ 

The Digg Podcast is brought to you in Partnership with:

 https://wildandfreeoutdoors.com/ 

Check out all our other guests on:

https://www.diggforsuccess.com/ 

In 2019, Caroline O’Neill and Niamh Taylor established the Northern Ireland Social Media Awards. The recent third ceremony, held a few weeks ago, enjoyed remarkable success, sparking significant curiosity about the intricacies of organising such an event.

The following seven guests, from seven different businesses, who contributed to the successful awards ceremony this year, share their top tips for event planning.

Jamie McMinnis - Mad Colour

Jamie is Managing Director at Mad Colour, a company that brings your ideas to life when it comes to design, print, manufacture & installation. 

NISMA worked with Mad Colour on their photo backdrops, dressing the entrance area of the room with signage and props, table menus, branding on the stage and their specially commissioned finalist certificates with a difference.

Website: https://www.madcolour.com/ 

Instagram: https://www.instagram.com/coloursofmad/ 

Oisin O’Brien - Visual Specdrum Studio

Oisin and his team worked with NISMA and in collaboration with BNL productions on the lighting element for the awards. If you were there you would know how amazing the visuals were!

Visual Spectrum Studio is in a league of their own. If you visit their website you will see the vast range of work that they do. There are videos on there that will blow your mind. They mostly do large sale Tourist Projection Mapping. 

Website: https://www.visualspectrum.studio/ 

Instagram: https://www.instagram.com/visualspectrumstudio/ 

Nick Hutchinson - BNL Productions

Nick is Managing Director of BNL Productions which specialises in film, live streaming and events. 

NISMA have worked with BNL productions since 2019 and Caroline has also worked with them on this very podcast and on her Digg Mama events. 

Neither NIMSA nor Caroline has ever had a request or an idea that hasn’t been explored and executed in some format. They are simply incredible at what they do.

Website: https://www.bnlproductions.co.uk/ 

Nick mentioned the following links - 

https://www.read.ai/  

https://www.magicplan.app/ 

https://amzn.eu/d/3fa4cpT   

Chris Rooney - Champagne Memories 

Chris is the Managing Director of Champagne Memories. He and his team worked with NISMA on the styling element of their event and they blew them away with their ideas first and foremost and then, the finished look was more than they could ever have hoped for. 

Website: https://champagnememories.co.uk/ 

Instagram: https://www.instagram.com/champagne_memories_events/?igshid=MzRlODBiNWFlZA%3D%3D 

Bradley Henderson - Bradley Shoots

Bradley is the Director of Bradley Shoots and as photography for NISMA is vital it was important that they hired an excellent photographer who would produce the content they needed. 

When you run an event you need great images to be able to market your event after and also be able to use those images for promotion for your next event. 

Website: https://www.bradleyshoots.com/about 

Instagram: https://www.instagram.com/bradleyshoots_/ 

Martin Booth - Corner Bakery

Martin is Managing Director at Corner Bakery which is based in Mid Ulster and supplies products to over one hundred stores throughout NI. 

NISMA couldn’t run an event without partners and they certainly couldn't do it without a title partner. For the past two years, they have been very lucky and privileged to have Corner Bakery as their title partner.

Instagram: https://www.instagram.com/cornerbakeryni/?hl=en 

@cornerbakeryni on all social media platforms

Steve Simpson - YEOODJ

YEOODJ are fast becoming Ireland's most sought after DJ crew with Live Sax, Percussion and the love of good music.

Steve has been part of NISMA for the past two years and they literally love every single thing about how he works the event. He gets them and their vibe, which is so important. 

Website: https://yeoodj.com/ 

Instagram: https://www.instagram.com/yeoo.dj/?hl=en 

Brought to you in Partnership with https://nisocialmediaawards.com/ 

Instagram: https://www.instagram.com/nisocialmedia/ 

Anthony Kieran is Co-Founder of Used Cars NI, which trades one billion pounds worth of cars annually. He is also the MD at Aurient LTD and Proprietor of The Regency, five star luxury residence in Belfast.

Hailing from Crossmaglen, County Armagh, experiencing the effects of the Troubles first hand as well as a traumatic school life at St Colman’s Secondary School, gave him the drive to want to make something of his life.

There aren’t too many people who can say they have worked at NASA but Anthony made the best of his time in America earning great money and playing Gaelic Football. He travelled the world and then returned home to a situation where he had no job. 

In this episode Anthony talks of his traumatic start in life and how these experiences set him up as a determined young man wanting to make something of himself. He explains why he moved to America and what he learned from this experience.

As Co-Founder of Used Cars NI, he shares how he met his business partner and how they overcame all the negativity when they first started the business.

He talks about failed business adventures, how he felt and how he dealt with it at the time. He also talks about the importance of risk taking, evolving, trends and the importance of treating your staff well.

His father told him to ‘Live a good life’. Anthony explains what this means to him.

He ends with lots of tips and advice for people who are trying to ‘Make it Happen’.

Anthony is a force to be reckoned with. One not to miss.

Links from episode:

LinkedIn -

https://www.linkedin.com/in/anthonykieran/?originalSubdomain=uk 

Used Cars NI Website -

https://www.usedcarsni.com/ 

The Regency -

https://theregencybelfast.com/ 

Aurient Ltd -

https://www.aurientinvestments.com/ 

The Digg Podcast Series 6 is brought to you 

In partnership with Invest Northern Ireland  

https://www.investni.com/ 

Delivering nibusinessinfo.co.uk 

https://www.nibusinessinfo.co.uk/my-new-business 

Check out all our other guests on:

https://www.diggforsuccess.com/ 

Laura Kearney is CEO of The Walk in Wardrobe, one of the leading female fashion retailers in Ireland and the UK. In 2022 they dispatched over one hundred thousand orders online alone, thus not including the sales in their luxurious bricks and mortar store in Banbridge, County Down. Over the past few years Laura has successfully grown her team and now employs twenty four people in total.

Her business is at the forefront of her customers' minds due to her online marketing strategy which has her showing up daily on social media, sometimes three times a day, across multiple platforms.

In this episode Laura shares her background, where her love of retail began and how she went from working in retail to owning her own boutique.

The business grew so much so that she outgrew her bricks and mortar space, her team grew and with that came fear. She talks about how fear never leaves her but how she uses it to drive her on.

Laura shares tips on how to create magic online which in turn generates sales. As they launch new collections daily across various social media platforms, Laura shares how they schedule the making of this content. She talks about the importance of analysing figures and how they actually do this.

The Walk in Wardrobe has sixty thousand email subscribers. Laura shares tips on how to grow your list and why it is so important to do so.

She ends with actionable advice to the people who are trying to ‘Make it Happen’.

An episode talking about all things fashion, e-commerce, marketing, social media content, strategising and much much more. One not to miss.

Links from Episode:

The Walk In Wardrobe

Website -

https://walkinwardrobeonline.com/

Instagram -

https://www.instagram.com/walkinwardrobe/

Facebook -

https://www.facebook.com/TheWalkInWardrobeOnline/

Laura Kearney

https://www.instagram.com/laura.walkinwardrobe/?hl=en

The Digg Podcast Series 6 is brought to you

In partnership with Invest Northern Ireland

https://www.investni.com/

Delivering nibusinessinfo.co.uk

https://www.nibusinessinfo.co.uk/my-new-business

Check out all our other guests on:

https://www.diggforsuccess.com/

Belfast native, Jack McGarry, is Managing Partner of The Dead Rabbit, Manhattan, New York. It is one of the world’s most awarded and globally recognised pubs, winning eight Tales of the Cocktail awards and five World’s 50 Best Bars awards, including World’s Best Bar twice.

Opening in 2013 with a bold vision to be the world’s best, Jack reflects on his journey, his struggle with alcohol and what his recovery taught him.

He emphasises the pivotal role of self-belief in achieving “one of the best bars” globally and shares unique insights into the recruitment process with a no-nonsense approach.

With plans of expansion to New Orleans, Texas and beyond, Jack discusses the importance of breaking Irish cultural misconceptions, therefore bringing the representation of what Irish culture is today.

Exploring the concept of the ‘Irish Exit’ and the launch of ‘That’s Deadly,’ Jack sheds light on his brand’s deep dive. He talks about the importance of collaborations, navigating business partnerships and how to scale.

Jack ends the episode discussing the role of AI in the future of hospitality.

An episode not to miss!

Links from Episode

The Dead Rabbit: https://thedeadrabbit.com/ 

LinkedIn Job Description: 

https://www.linkedin.com/posts/jack-mcgarry-961494227_the-dead-rabbit-austin-hiring-general-manager-activity-7113195871860596736-sRmS?utm_source=share&utm_medium=member_ios 

Books Mentioned:

‘Grit’ by Angela Duckworth 

‘Mindset’ by Dr Carol 

The Digg Podcast is brought to you in Partnership with Nightowl https://www.nightowlni.com/ 

Check out our other guests:

https://www.diggforsuccess.com/ 

Sinéad Brady is a mother, partner, sister, daughter, friend, professional, author, lifelong learner and a deep thinker. Mum to four children and proud wife to Alan, together they live in County Cavan in Ireland. 

She works globally as a speaker, a workplace consultant and an advocate of workplace equality. In 2023 she became a Best Selling author with her book, Total Reset.

Sinéad admits that she isn’t always successful in managing the ‘and’s’ in her life, but she always does her best. Practising what she preaches, her weekly ritual includes Tactical Thursday, which she discusses in this episode, and checking in with her Support Circle. 

Sinéad is driven to make work a happier & kinder place. A place where everyone has the opportunity to thrive, flourish and progress through human connection.

As a returning guest on the podcast, Sinéad, in this episode, focuses on career change. Many people in workplaces today want to change, don’t like their job, and want to take a step away but don’t for many reasons. 

With so many job families available today there is such a diverse range of options and opportunities. Therefore Sinéad talks through the steps to take when making the change, what to consider, how to cope with negative comments, identifying transferable skills and much more.

If you are thinking of changing your career but don’t know what to and how, then this episode is for you.

Links from Episode

Sinéad Brady:

LinkedIn

https://ie.linkedin.com/in/sineadthecareerpsychologist 

Instagram

https://www.instagram.com/thecareerpsychologist/ 

Website - A Career to Love

https://www.acareertolove.com/ 

Discount Code for upcoming course - Digg10 for 10% off

Previous episode with Sinéad - E82: Switching Off is Vital for Success

https://open.spotify.com/episode/6LJjM7WJyHwPjsxUUxOyXe?si=jtm4g477QYiT4Ksa1QoCRQ 

Brought to you in Partnership with Meaghers Pharmacy https://www.meagherspharmacy.ie/ 

Susan Hayes Culleton is a Chartered Financial Analyst and is Managing Director of Hayes Culleton Group. She is a six times author, powerful keynote speaker and MC with international credentials and deep financial expertise. Susan acquired the name, "The Positive Economist" many years ago and we will find out why. 

Susan is an expert in helping businesses understand and optimise their financial health. From practical tips on improving cash flow and understanding profit margins to actionable advice on increasing your conversion rates and making the most of your tech stack, this episode is packed with insights that you can implement right away.

So, if you’re looking to grow your sales, optimise your business metrics, or simply gain a fresh perspective on your financial strategy, this episode is for you. 

Links from Episode

Susan Hayes Culleton:

LinkedIn

https://ie.linkedin.com/in/thepositiveeconomist 

Website

https://www.thepositiveeconomist.com/ 

Brought to you in Partnership with Timely Careers

https://timelycareers.com/ 

Lisa McCloskey is a Chartered Accountant with over ten years experience working in the Uk, Ireland, Australia and New Zealand.

With the wealth of knowledge she gained across many industries she decided to launch The Lady Accountant in 2021. Lisa wanted to offer a more personalised modern approach to Accountancy and empower the Business Owner to take control. 

In this episode Lisa covers each of the following topics in detail, giving actionable advice for business owners. 

1. Bank Accounts

2. Profit Margin

3. How to calculate an hourly cost rate.

4. Importance of hiring an Accountant.

5. Goal Setting

Lisa also discusses the three biggest hurdles a Business Owner has to overcome financially:

1. Paying yourself a salary

2. Hiring employees

3. Becoming VAT registered

If you are starting out in business or have a business and the financial part of it all feels overwhelming, this is an episode for you.

To find out more and follow all the advice from Lisa and her team, follow on social media

@theladyaccountant

Website https://www.theladyaccountant.com/

The Digg Podcast is brought to you in Partnership with https://wildandfreeoutdoors.com/ 

Check out all our other guests on:

https://www.diggforsuccess.com/

Australian sisters, Peace Mitchelle and Katy Garner, founded the Women Changing the World Awards. They believe that when women come together with a collective intention magic happens.

‘The Women Changing The World Awards are a global awards program recognising the work of incredible women making a positive difference in the world across a range of industries and areas including business, sustainability, leadership, health, education, product development, innovation and technology.’ (The Women Changing the World Awards Website)

The awards took place in London this year. We were honoured to be able to partner with them and attend the summit and awards ceremonies.

Two of the amazing hosts for the evening were Sarah, Duchess of York and Dr Tererai Trent.

Dr. Tererai Trent is a renowned scholar, educator, humanitarian, motivational speaker, author and founder of Tererai International. Oprah Winfrey hailed her as an all-time favourite guest on her show.

Sarah, Duchess of York is known for her global humanitarian work, business acumen, best-selling children’s books, production endeavours and wellness advocacy.

In this episode we hear from some of the incredible keynote speakers, award winners, attendees and one of the co-founders.

Get ready to be inspired to drive change in your business, life and community!

Links from Episode

Peace Mitchelle & Katy Garner - Women Changing the World

Instagram: https://www.instagram.com/thewomenchangingtheworld/

LinkedIn:

https://au.linkedin.com/company/women-changing-the-world-press?trk=public_post_follow-view-profile

Website:

https://wcwawards.com/

Dr Tererai Trent

Website:

https://tererai.org/

Sarah, Duchess of York

Instagram:

https://www.instagram.com/sarahferguson15/?hl=en

Shani Taylor

Facebook:

https://www.facebook.com/msshanitaylor

Website:

https://www.shanitaylor.com/

Kate Fisher

https://milkshakesformarleigh.org/

Book: Milkshakes for Marleigh

Mariam Elhouli

https://mariamelhouli.com/

Elle Likopoulos

Instagram:

https://www.instagram.com/elle_likopoulos/

Book: I want to be Me

Sue Kohn-Taylor

LinkedIn:

https://nz.linkedin.com/in/sue-kohn-taylor

Website:

https://www.thementalfitnesscompany.com/

Carol Hanlon

LinkedIn

https://www.linkedin.com/in/carol-hanlon-47b520b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Emma Weaver

https://www.mentalwealthinternational.com/

Raquel Manning

https://bluediamondgroup.com.au/

LinkedIn:

https://www.linkedin.com/in/raquel-manning-4a70ba1aa?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Helena Hasani

https://www.bolandparwaz.com/

Helen

https://www.newspace2060.com/

Coco

https://www.consego.com.au/

Brought to you in Partnership with The Women Changing the World Awards

https://wcwawards.com/

Anna Mathur is a mum of three, psychotherapist, bestselling author, and speaker, whose warm, insightful approach to mental well-being has captured the hearts of over 220k followers. Anna’s mission is to take therapy beyond the therapy room, creating lightbulb moments for people across the world through her books, podcast, and social media presence.

In this episode, Anna shares her personal journey, uncovering how her life experiences, one of which was losing a sibling, have shaped her unique perspective on mental health, motherhood, and self-worth. 

We tackle one of the most requested topics on Digg Mama’s social media platforms: intrusive thoughts. What are they, and how do we manage them? Anna shares practical advice for recognising when it’s time to seek help and offers compassionate guidance for those struggling in silence.

We also explore two standout chapters from Anna’s latest book, The Uncomfortable Truth. In Chapter 1, “Some People Don’t Like Me,” and Chapter 5, “Life Isn’t Fair,” Anna provides candid insights that resonate with anyone seeking to navigate life’s challenges with more grace and resilience.

If you’re ready for an episode filled with real talk, honest revelations, and actionable advice, this is one you won’t want to miss. 

Discover how you can find more freedom and enjoyment in life, starting with your thoughts.

Don’t forget to follow Anna for more life-changing content and resources.

Links from Episode

Anna Mathur

Website -

https://www.annamathur.com/ 

Instagram -

https://www.instagram.com/annamathur/?hl=en 

Books - 

Mind Over Mother

Know Your Worth

New Mum Feelings

Raising a Happier Child stroke Mother 

The Uncomfortable Truth 

Brought to you in Partnership with Linwoods Health Foods
https://linwoodshealthfoods.com/

`Lough Erne Resort - `Podcast Location Sponsor

https://www.lougherneresort.com/

Sarah Thompson co-founded Ted and Stitch, along with her husband Paul, back in 2019. The company specialise in embroidered branded workwear, promotional clothing, slogan clothing, fashion t-shirts and fashion sweaters.

In November 2021 they turned over in one month their projected turnover for the entire year.

Sarah is just not an inspiration to that person who has an idea but is afraid to take the leap but also to that person who takes the leap but is afraid to push forward. Her story is nothing short of inspirational.

In this episode Sarah shares how Ted and Stitch came to be. She gives an insight into how her business grew in such a short space of time, the role collaborations and social media had to play within that growth. Sarah shares tips on how a business could approach a collaboration with do’s and don’ts, how to stand out amongst competitors and also shares advice to businesses who are maybe afraid to push forward with new ideas.

As Sarah is a working Mum, she ends the episode with one clear message to fellow working Mums.

For all things collaborations, growth and mindset, this is one not to miss.

Links from Episode:
https://tedandstitch.co.uk/

Social Media
Instagram - https://www.instagram.com/tedandstitch/
Facebook - https://www.facebook.com/tedandstitch/

Sponsor

Benone Getaways - https://benonegetaways.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

In this episode of The Digg Podcast we discuss the entrepreneurial journey and the challenges that go along with that. We also discuss the rewards and benefits of being self employed. 

This episode is brought to you in partnership with GoFor It so there will be lots of advice and inspiration for others who may be listening who have an idea about starting a business. 

Go For It Entrepreneurs:

Melanie Harrison, Founder of The Harrison Chambers of Distinction

Melanie Harrison is a Belfast Entrepreneur who opened The Harrison Chambers of Distinction back in 2021 thanks to the help of the Go For It programme. Melanie credits her love of travel for the decision to open her own hotel as it was when she returned home from travelling that she realised what a great place Belfast is and therefore wanted to tell the stories of the city and its people. The Harrison Chambers of Distinction are restored, landmark Victorian merchants’ residences dating from 1879 and have been designed to serve the culturally curious traveller.

https://www.chambersofdistinction.com/

John McCourt, Founder of Big Phat Beard

John McCourt is an entrepreneur from Newtownabbey who launched his business Big Phat Beard back in 2020. Having been made redundant from the local automotive industry, John decided to turn his hobby of creating his own beard oils and balms into his own range of premium quality beard care products for passionate beardsmen across the United Kingdom and Ireland. Big Phat Beard offers a selection of premium beard oils and beard balms in a variety of scents all made with natural ingredients and no artificial additives, as well as a range of branded merchandise including t-shirts,beanie-hats and trucker caps

https://www.bigphatbeard.com/

Ryan Tracey, Founder of Duff Land

Ryan Tracey is a former children’s entertainer and Britain’s Got Talent semi-finalist who launched his successful soft play area business, Duff Land in 2022 thanks to help from the Go For It programme.

Duff Land is an acronym for Dream Up Fantastic Fun and was developed after years of Ryan working as a children’s entertainer. The decision to start Duff Land was based on a choice; to follow his passion and become a business owner or continue his path in employment.

https://www.dufflandni.co.uk/

Maia White, Founder of The Ticket Bakehouse

Maia White is a young baker and entrepreneur from Cullybackey who turned her passion for cakes and coffee into a thriving local café called The Ticket Bakehouse thanks to the help from the Go For It programme. Opened in 2022, Maia has always had passion for food, and knew she wanted to work within the culinary space. At only 22, Maia has created a popular local café located at Cullybackey train station which offers breakfast, brunch, lunch, freshly ground coffee, and delicious baked goods.

@theticketbakehouse on social media

Go For It Business Advisor - Caolan Campbell

Caolan Campbell is an experienced Business Advisor who manages the Go For It Programme for Enterprise North West and has a passion for new business start-up and business growth. Caolan provides an insight into how the Go For It programme can help would-be entrepreneurs learn the strategies, tactics and tips to help turn a business dream into a reality.

https://www.goforitni.com/

To find out more about The Digg Podcast follow on social media @diggforsuccess

Shopify is one of the leading ecommerce platforms in the world. In this podcast Mark Kelso (Shopify Expert) takes us through, step by step, how to get the best return from your shopify store.

We discuss everything from listing a product or service, search engine optimisation and Shopify marketing.

The topic is vast however the points covered in the podcast will help many retailers get some clarity on exactly what is needed to get traffic to your Shopify website.

Check out the Show notes:https://diggmama.com/blogs/the-digg-podcast/getting-the-best-results-from-your-shopify-store

Emma Gribben is a global digital marketer with over 9 years of experience gained throughout the Uk, Ireland, and Dubai. 

Emma provides so many services for her clients, such as digital strategy, website analysis, and design, social media consultancy, content marketing, email marketing, digital marketing training, and mentoring.

So many small business owners manage their own digital marketing while others have a team working with them. Emma speaks about the practicalities for business owners implementing a digital strategy and the benefits of this.

We explore the topic of customer personas and how to develop this within the strategy. 

There is great advice on how to embrace all that is involved in a digital strategy and how this can have a major impact on your business. 

Check out the show notes on:

https://diggmama.com/blogs/news/customer-personas-and-reaching-your-online-audience

To bring the podcast to a live audience in The Galgorm was a dream come true. I am so grateful for the whole digg community and how much passion and energy they have. 

Also truly grateful for our wonderful partner for Series 5 -Evolve.

https://evolvewomen.org/academy-programme/

Chupi Sweetman, CEO of Chupi, an Irish luxury jewellery brand with a global reach, leads a team of fifty and boasts a community of over two hundred and fifty thousand worldwide. Recognised by the Irish Times as one of Ireland’s most loved brands, Chupi has recently unveiled its impressive four and a half thousand square foot flagship store in Dublin. 

With less than 2% of venture capital going to female founders, she shares valuable insights on pitching a brand to investors and successfully securing a 3.75 million investment for expansion.

From her early days as a designer at Topshop to the pivotal moment when she followed her passion for jewellery, Chupi reflects on the journey. The episode delves into the startup challenges she encountered and how she navigated them, emphasising the significance of ‘why’ over ‘what’, and the role of vision and values.

Chupi advocates for change, asserting that sticking to the status quo yields predictable results. She candidly shares how she found the courage to pivot and transform her business model into the world of luxury jewellery.

An episode not to miss!

Find out more about Chupi

https://www.chupi.com/ 

The Digg Podcast is brought to you in Partnership with Nightowl https://www.nightowlni.com/ 

Check out our other guests:

https://www.diggforsuccess.com/ 

Benny O’Hanlon is Director of Todds Leap Activity Centre, a multi award winning company who deliver events catering from one thousand people at a time right down to experiences for small families. In its entirety, Todds leap employs over one hundred people and to date have welcomed over a million visitors through their doors. They continue to be leaders in their field when it comes to customer experience and creativity.

Benny is also Director of Todds Leap Shelving and Racking.

In this episode Benny explains why he believes he was set up for success from a very early age. He talks about how he spent his first thirty years of work working at various different jobs and explains why he believes the phrase ‘People who are wandering are not always lost.’

Benny’s life took a dramatic change in direction after reading ‘Awaken the Giant Within’ by Anthony Robbins. He shares exactly what this book ignited in him.

In regards to running businesses, he talks about why he feels lucky about the mistakes he has made in the past and why it’s important we acknowledge mistakes made.

He shares his early journey of opening the Activity Centre, from it starting as a weekend business back in 2001,  to present day,  as Ireland’s number one Corporate Entertainment Outdoor Activity Centre who offer over twenty activities and much much more.

Benny offers lots of advice to businesses who are trying to be ‘top of their game’ and also to people who are trying to ‘make it happen’.

Benny, Ben, Benedict, Bo, a man with multiple names. A straight talker with plenty of wisdom to share. One determined man that never stops moving. Definitely one not to miss!

Links from Episode:

Todds Leap

Website -

https://toddsleap.com/

Instagram -

https://www.instagram.com/toddsleap/?hl=en

Facebook -

https://www.facebook.com/toddsleap/

Todds Leap Racking & Shelving -

https://www.toddsleapracking.com/

The Digg Podcast Series 6 is brought to you

In partnership with Invest Northern Ireland

https://www.investni.com/

Delivering nibusinessinfo.co.uk

https://www.nibusinessinfo.co.uk/my-new-business

Check out all our other guests on:

https://www.diggforsuccess.com/

Inspiring, Connecting and Enabling Ambitious Leaders of SMEs to Scale with Purpose is a recurring headline for Brendan McGurgan online.

Brendan was group managing director and finance director at CDE Global for seventeen years, which had 700 staff and a revenue of one hundred million pounds.

He is now the co-founder and director of Simple Scaling, co-author of the Amazon bestseller- Simple Scaling, regular keynote speaker and host of the acclaimed ScaleX Insider Podcast. 

He has coached businesses all over Ireland and the UK and beyond to scale their business and reach heights they could only have dreamed of. Brendan says his clients have the ambition to scale but are stuck, have fallen out of love with their business, lack the belief in themselves and the know-how to scale.

In this episode, Brendan explains the difference between growing and scaling and what scaling should look like in a business, sharing tips on scaling and the importance of purpose and vision. 

With his ScaleX Summit fast approaching, he explains its purpose and shares how he managed to secure the world famous businessman, investor and podcaster Steven Bartlett, Diary of a CEO as a guest speaker.

If you need advice on scaling your business to new heights, this episode is for you!

To find out more about Brendan check out Simple Scaling Website:

https://simplescaling.com/ 

Simple Scaling Book:

https://www.amazon.co.uk/Simple-Scaling-Proven-Principles-Business/dp/1544525893/ref=sr_1_1?crid=2N93GHNIQWGAL&keywords=simple+scaling&qid=1695656432&sprefix=simple+scaling%2Caps%2C136&sr=8-1 

ScaleX Summit 10% Discount for The Digg Podcast listeners: Use the Code SCALEXDIGG 

The Digg Podcast is brought to you in Partnership with 

https://timelycareers.com/ 

Check out all our other guests at: 

https://www.diggforsuccess.com/ 

When you are an honest, kind, and humble leader you cultivate a workforce that becomes like your family.

Working at McElhinneys Ballybofey has taught Sales and Business Manager Sandra Devenney so much when it comes to growing a business that is part of the community and also sustainable in the long term.

In this Podcast, Sandra gives us the background as to why McElhinneys is considered a destination store in Ireland and how their online sales have preceded all expectations since Covid 19 hit in March 2020.

We also get an insight into how significantly the Bridal Industry has changed over the last few years and how they as a team, have adapted to that.

Sandra delves deep into Influencer marketing and how they consider their Influencers as part of the team and have so much respect for the light they shine on their business.

Managing a staff of two hundred does not come without its challenges but Sandra opens up on how she manages this in the most effective way which brings out the best in the team.

An insightful and inspirational podcast especially for those in the world of retail.

Check out all the show notes on

https://diggmama.com/blogs/the-digg-podcast/embracing-the-changes-in-retail-in-2021

Today on The Digg Podcast I am speaking to you about how I have used the business clinic series over the past few weeks to help me become more efficient in my business and happier in my life. I still have a lot of work to do but I have made small changes to help all because of the expert guests over the past few weeks. 

Here is a link to the episodes which have helped me 

https://podcasters.spotify.com/pod/show/the-digg-podcast/episodes/E77-How-to-be-more-efficient-in-your-business-Amy-Smith--Vamos-Admin-e25jgfs

https://podcasters.spotify.com/pod/show/the-digg-podcast/episodes/E78-5-Basics-for-Account-Keeping-for-all-Business-Owners-with-The-Lady-Accountant-e25nk67

https://podcasters.spotify.com/pod/show/the-digg-podcast/episodes/E79-Basic-Canva-Tips-to-help-you-create-better-graphics-for-your-business-with-Mairead-McKibben-Crossbox-Marketing-e267a2a

https://podcasters.spotify.com/pod/show/the-digg-podcast/episodes/E80-Funding-and-Mentoring-Available-for-Businesses-Brigid-Duggan--Owner--Founder-of-BD-Consultancy-e26bnps

https://podcasters.spotify.com/pod/show/the-digg-podcast/episodes/E82-Switching-Off-is-Vital-for-Success-Sinad-Brady--The-Career-Psychologist-e26ppek

Thank you for continuing to support The Digg Podcast. Please press Follow on Apple and Spotify or hit subscribe and YouTube and it will help the Podcast grow.

Catherine Casey is a Marketing Coach and founder of The Marketing Club, a place where small  business owners can learn how to convert their Social Media Followers to sales with organic marketing and sales strategies.

In just over a year and a half, Catherine has rolled out many online marketing courses and has over 900 students to date signing up for her expertise.

She has over half a million followers on social media who tune in daily to hear her tips, tricks and strategies on how to market their business.

Catherine is very straight talking and easy to understand which is exactly what business owners need right now. A phrase she often relays to her over half a million followers is, “I will help you make sales in your sleep.”

In this episode, Catherine presents (Link to presentation below) to the audience at The Digg Podcast Live, a discussion on the best way to use social media in order to grow and make the all important sales.

She shares how to create content that converts to sales, tips on how to get people to see your content and a step by step guide to use in order to secure sales from content.

If your business is struggling to grow and sell on social media, this episode is for you.

Links form Episode:

Catherine’s Presentation -

https://docs.google.com/presentation/d/1Vu5pkQty8KufOg2rSaAWAXljRQFMOTzt/edit?usp=sharing&ouid=111137467350526166925&rtpof=true&sd=true

Social Media:

Instagram -

https://www.instagram.com/_themarketingclub/?hl=en

TikTok -

https://www.tiktok.com/@_themarketingclub?lang=en

Episode brought to you in partnership with NI Business Info

https://www.nibusinessinfo.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/

The Irish Football Association has recently won three Northern Ireland Social Media Awards for  In-House Team of the Year, Most Innovative Use of Social Media, and Best Overall Use of Social Media.

Their mission is to promote, foster and develop football for all in Northern Ireland and they know the digital content they create plays a key role in doing this, whilst creatively supporting all aspects of the organisation.

In this podcast, the communications team - Andy, John, and Ciaran give us so much information in relation to 

- Building Community

- Innovative content which sets you apart and creates impact. 

- Growing on the Tik Tok platform

- Creating impact without needing a huge budget.

- User-generated content

- Achieving millions of impressions using GIF'S

and so much more.

Links that were mentioned in the podcast

https://giphy.com/

To follow all the action at Irish FA

https://www.irishfa.com/

https://www.facebook.com/OfficialIrishFA

https://www.instagram.com/northernireland/

https://www.tiktok.com/@northernireland

Mairead McKibbin Founder of Crossbox Marketing and Northern Ireland’s Social Media Marketer of the Year 2022. 

Crossbox Marketing is a Digital Marketing Agency based in Newcastle County Down that specialises in Social media management and Content creation. 

Crossbox has created content for social media platforms that has reached over 20 million views in the last year and has skyrocketed the growth of local businesses. 

Content creation is not ‘one size fits all’ but Canva is most definitely a design platform that ticks all the boxes. Join Mairead as she chats to us about how to make Canva work for your business, raise your awareness, build your community” 

On the Podcast today we will cover 

- Setting up your Brand Kit on Canva, keeping your brand logos, colours and fonts in the same place and why it’s important to have cohesive branding for your business on socials. You can also use this to generate your very own branded presentation template for meetings/workshops etc 

- Saving time by using the Bulk create tool. I’ve an example of teachers printing certificates for kids but you can also use it for wedding invites, vouchers etc 

- Background remover is a massive one for me especially for logos, or even stock images 

- Canva Doc’s - using Magic write to help with your copy writing or help generate some ideas for your content planning 

- Simple ways to make video content for social media platforms using Canva 

To find out more about Mairead's Course then visit her website 

https://www.crossboxmarketing.co.uk/

And follow her on social media @crossboxmarketing for lots of free advice and education 

John Bosco OHagan is the Founder and Group Chairman of the award-winning, bespoke joinery and fit-out business, Specialist Group based in Maghera, Co Derry. They are a family business dedicated to manufacturing, project planning and installation excellence.

Specialist Joinery’s first major export was a pub fit-out in Denmark. They were employed as a sub-contractor to the Irish Pub Company to manufacture and fit out a bar in Copenhagen. Learnings from jobs for the Irish Pub Company led to them becoming the preferred supplier of pub & hotel fit-out for Murphy Heineken worldwide.

Over the past thirty-five years, they have served customers and delivered major projects in many countries including Germany, France, Spain, Italy, USA, Japan and even to diverse places such as Almaty in Kazakhstan.

Their largest project to date was £15 million with Citigroup.

John Bosco started Specialist Group thirty six years ago in 1988 at the mature age of 41. He made the bold decision to give up his employment of 15 years and start his own business. Having worked his way up with his former employer as a shop floor operative and progressing through the business to the level of General Manager, there was nothing more left for John Bosco to achieve. So, he wanted to serve the industry in a better way and start up a business of his own.

In this episode, John Bosco imparts a wealth of advice and wisdom drawn from his extensive experience in building a business from the ground up. In his own words, "My life is full of hard stories in business.”

Discover the significance of cultivating robust networks, fostering relationships, building formidable teams, and ultimately, how to carve a distinctive niche in a bustling marketplace.

An episode not to miss!

Links from Episode:

Specialist Group - https://www.specialist-group.co.uk/ 

Brought to you in Partnership with Meagher’s Pharmacy - 

https://www.meagherspharmacy.ie/ 

Julie Hastings is the Marketing Director of Hastings Hotels and a visiting Professor at the Ulster University. She is a powerhouse in the world of business and hospitality.

Julie shares with us how the hugely successful family business grew over the years to what we know as the Hastings Group of today, seven beautiful, well known hotels across Northern Ireland. 

The global pandemic brought extremely challenging times to the hospitality industry. Julie, a creative at heart, speaks of how Hastings Hotels rose to this challenge by launching new and innovative digital campaigns where collaborations were key.

As the hospitality industry is trying to return to the ‘New Norm’, Julie speaks of the challenges and gives advice to both the staff on the ground and management. 

A true lady with a wealth of knowledge. One not to miss.

Check out the shownotes on the link below:

https://www.diggforsuccess.com/post/leveraging-digital-for-the-hospitality-industry 

Fintru are the core partner of The Talent Hub University of Ulster.

Fintru believe in nurturing talent and embracing future leaders to join their business and help them move through different positions to gain as much experience as possible.

They support The Talent Hub in helping give students experience in pitching, networking and so much more.

This conversation with Greg gives a little insight into the importance which Fintru puts on looking after their staff, their brand values and how to stand out in an interview setting.

Find out more about Fintru

https://www.fintru.com/

Find out more about The Talent Hub and The Department of Global Business and Enterprise based in Derry/LDerry

https://www.ulster.ac.uk/courses?query=&f.Campus|campus=Derry~Londonderry&f.School|school=Department%20of%20Global%20Business%20and%20Enterprise

Caroline O’Neill, host of the Digg Podcast, takes us on her transformative journey from Occupational Therapist to the visionary creator behind the renowned Digg brand, encompassing Digg for Success, The Digg Podcast, Digg Mama, and Digg Deep for Kids.

Throughout her remarkable eighteen-year journey, Caroline’s resilience and reinvention have been pivotal. 

In this episode, she imparts invaluable insights on recognising the need for change in your business, embracing authenticity in the realm of social media, effectively handling online negativity, upholding the significance of brand values, harnessing the power of AI for business growth, and offering a glimpse into the promising future of the ever-expanding Digg brand.

An episode not to miss.

To find out more about Caroline check out:

Caroline O’Neill LinkedIn -

https://uk.linkedin.com/in/carolineoneilldigg 

Digg Mama Instagram - 

https://www.instagram.com/diggmama/ 

Digg for Success Instagram -

https://www.instagram.com/diggforsuccess/ 

Digg for Success Website - 

https://www.diggforsuccess.com/ 

Trish Hegarty is a former BBC and Irish Times journalist, who now leads Inis Communications, a thriving PR agency celebrating twenty successful years in business. With a client portfolio that includes Donegal County Council, Fáilte Ireland, and many other notable organisations and SMEs, Trish and her team are true leaders in the PR industry.

In this episode we explore what PR is and why it’s crucial for your business, the different types of PR and how to choose the right one, how to budget for PR, and some insider tips on free PR opportunities you might be overlooking. Trish also shares expert advice on launching or rebranding your product or service, discusses emerging trends in PR, and offers valuable career tips for women looking to return to work or pivot their careers.

Trish’s insights are invaluable, especially as Inis Communications is the first Donegal agency to be shortlisted for a national PR award. 

Whether you're a business owner, entrepreneur, or just curious about the world of public relations, this conversation will equip you with the knowledge you need to elevate your brand and reach your target audience.

Links from Episode

Inis Communications:

https://iniscommunications.com/ 

Trish Hegarty

LinkedIn - https://ie.linkedin.com/in/trishhegarty?original_referer=https%3A%2F%2Fwww.google.com%2F 

Brought to you in Partnership with Timely Careers

https://timelycareers.com/ 

Lorraine Acheson is the Managing Director of Women in Business and Deputy CEO of the WIB Group. With over 10,000 members, Lorraine plays a pivotal role in supporting women to grow their businesses and thrive in their careers. From working with policymakers and government agencies to spending countless hours connecting and championing women, Lorraine is a true leader who lifts others up and creates opportunities they never thought possible.

In this episode, Lorraine shares her inspiring journey, from dreaming of being part of Women in Business to becoming one of its key leaders. We explore the incredible power of connections and how intentional networking can transform your life and career. 

Lorraine talks about the role of connections in shaping her career and personal life and shares actionable tips for building meaningful ones.

With Friday 24th January being the deadline for WIB Awards, Lorraine shares expert advice on creating a standout award entry. 

This episode is a powerful reminder that dreaming big is only the first step, taking action and building relationships is what makes those dreams a reality. 

Lorraine’s insights will inspire you to step into 2025 with purpose and possibility.

Don’t miss this one as it might just spark your next big connection.

Links from Episode

This episode was brought to you in Partnership with Women in Business.

Website

https://www.womeninbusinessni.com/home

How to enter Women in Business Awards

https://www.womeninbusinessni.com/events/women-in-business-awards-3eee18d06ec1a57b992cb8dc8b16cb66 

Alix Mulholland is Director of Field Day Ireland, a multi award winning candle and scented home accessory brand that captures and bottles scents of the Irish countryside.

Over the past twenty years Alix has brought her business to amazing heights, supplying her products to World Leaders at the G8 Summit, being available to purchase in the Aer Lingus onboard magazine for a period of time and she is currently about to launch the brand into businesses in NewYork.

Arnotts and Avoca are both stockists of the brand here in Ireland along with over three hundred shops worldwide also stocking her beautiful products. Moreover, thousands of products are sold weekly through the brand’s website.

In this episode, Alix talks about her journey from where she got her retail bug and entrepreneurial spirit as a child to how going to study Retail Management in Scotland led to her business idea being born.

She shares stories on how she responded and dealt with negative feedback in regards to her business starting up, how Invest NI helped with funding, how her team started to grow and how she actually marketed the brand from the beginning.

Alix talks about how retail is changing, the importance of evolving, launching and rebranding. With the culture of imitation, Alix shares how she approaches the issue and explains how she uses customer service in order to make her brand stand out.

The world famous New York Irish Bar, The Dead Rabbit, uses her stunning scents. Alix chats about how this collaboration with Jack McGarry came to be.

She ends the episode by talking about the importance of relationship building and gives the all important advice to people who are trying to ‘Make it Happen.’

If ever there was a humble leader of such a success story, it’s Alix. One not to miss!

Links from Episode:

Field Day Ireland

Website -

https://fielddayireland.co.uk/

Instagram:

https://www.instagram.com/fielddayire/

Alix Mulholland - LinkedIn

https://www.linkedin.com/in/field-day-ireland-alix/?originalSubdomain=uk

Episode brought to you in partnership with NI Business Info

https://www.nibusinessinfo.co.uk/

Check out all our other guests on:

https://www.diggforsuccess.com/

PR is a buzz word that we all as business owners are familiar with, but what does it really mean? How can it benefit you and your business?

Fiona Brown Communications strips it right back to the basics. We discuss what PR really means on a basic level and how that can be, and should be incorporated into your marketing strategy.

Is there such a thing as bad press? I love Fiona's view on this.

The benefits of having PR as part of your marketing strategy are huge. We discuss on detail exactly how this can help grow brand awareness and ultimately increase revenue in your business.

A huge factor in businesses embracing any kind of PR activity is budget therefore we thrash out ways a business can gain exposure doing simple things before employing a PR consultant to take it to the next level.

This episode is jammed pack with amazing tips for businesses to get started with.

Check out the show notes for all the details:

 https://diggmama.com/blogs/the-digg-podcast/why-is-pr-so-important-for-your-business

Louise Conn is CEO of Benone Getaways, a four star luxury glamping village and two beautiful self catering apartments, situated within walking distance of a seven mile blue flag beach, one of Northern Ireland's most popular along the North Coast. They are one of the main sponsors of series four of The Digg Podcast.

The glamping village houses six pods, four of which have their own hot tubes. All pods have access to a private outdoor fire pit, their own picnic table and a BBQ Hut ‘The Chill and Grill’ that can be used by guests to cook a meal or enjoy a glass of bubbly around the fire.

In this episode, Louise shares her background story of how on returning from her world travels, led to proposing an idea, back home on the farm to her father, which in turn has led to the successful business that is Benone Getaways.

She talks about the type of research she did in order to make sure that she was providing accommodation that people actually wanted to stay in. She shares the steps she took to make it happen, what they do to stand out amongst competitors and collaborations that they have embarked on to make their offerings stronger.

As a new business, Louise shares what their most effective marketing techniques are to date and also how they are working to overcome areas they struggle with within the business. She ends the episode by giving a sneak peek into their big plans for the rest of the year.

A young entrepreneur who saw a gap in the market and is now doing something that she loves. One not to miss!

Links from Episode:

https://benonegetaways.co.uk/

Social Media

Instagram -https://www.instagram.com/benonegetaways/?hl=en

Facebook -https://www.facebook.com/BenoneGetaways/

Sponsor

Benone Getaways - https://benonegetaways.co.uk/

Amy Smith is a virtual assistant and is usually called upon when a Small Business realises they aren’t quite so small anymore! And the realisation has hit them that their time could be better spent elsewhere, there must be a better way, right?!

In the Digg Podcast Amy gives five ways to help become more efficient in business.

1.Map out Processes

Can anything be removed or combined? 

Can anything be automated? - easiest places to automate are CONTRACTS,  INVOICES, BOOKINGS, PROJECT/TASK MANAGEMENT 

Can anything be delegated? Task aligns with another team member's skillset etc. Weigh up a system cost with your hourly rate and decide whether it’s cheaper to spend the money or spend the time. 

Use programs like Hello Sign, Docu Sign and Ever Sign to make your contracts easier for clients to sign and get back to you in a timely fashion. 

2. Diary Management

Diary is there to be managed not filled. White space is not evil. Flexibility is key. Batch where possible, are you multitasking or just jumping from one task to another and thinking it’s productive.

Colour code - look ahead and see how your week/month is shaping up.

3. Inbox Management 

Your inbox should work for you, not cause you work. 

Archive older than 12 months - tip search unsubscribe to bring up newsletters Create subfolders. Not too many! 

Follow the 4D rule - DO, DEFER, DELEGATE, DELETE. 

Reduce your check-ins 

Use your email providers features, for Gmail for example use Templates for  emails you send on repeat or Rules to send certain emails into designated  folders.

4. To-Do Lists

Out of your head and onto paper/digital.

Prioritise - colour code. Bad day? Look and see what has to be done and ditch the rest. 

Give timings. Be realistic!

5. Outsource 

Take away and trim back, get as much out of what you have as possible before adding anyone in. Few mins here and there might be the difference between having the budget to hire/contract someone or not. 

Outsource before you need it. Easier to get organised whilst it’s not crazy busy  and they’re dropped in at the deep end. 

Get recommendations from others in your line of work, check the Society of  Virtual Assistants for ‘Approved’ UK VAs.

Communicate honestly, set boundaries around response times, methods of updating etc. 

Review how things are going!

If you would like to connect with Amy then send an email to 

Amy@vamosadmin.co.uk

Or follow on Instagram @vamosadmin

The Digg Podcast is brought to you in Partnership with https://wildandfreeoutdoors.com/

Tonya Kidd-Beggs is founder and CEO of Stories Parfums, a gender inclusive luxury fragrance and bodycare brand that transports the mind and transforms emotions. It’s a multi award winning global brand that is stocked in designer department stores such as Harvey Nichols, Fenwick and Brown Thomas.

After a trip to France, Tonya realised the power of fragrance, how it could heal, release locked memories, transcend personal tragedy and inspire happiness. Thus, Stories Perfumes was born.

‘Stories make up who we are, and we think that life is richer the more you have to tell.

Our fragrances were created by one woman in homage to her stories, but they are just the beginning; as with all good stories, they need a middle and an end. We like to think of it as though we picked up the pen, now it’s up to you to write the rest. What will your story be?’ - Stories Parfum Website

In this episode, Tonya shares just how that trip to France ignited an idea. She gives an insight into how she took her idea, brought it to market and what exactly it takes to prepare and deliver a pitch to designer department stores.

With a business in its infancy at the start of a global pandemic, Tonya talks about collaborations, thinking outside the box and about how they promoted and continued to grow their brand during this difficult time.

She talks about sustainability, the work they are doing around this topic and why it’s important for every business to consider.

Community building is an integral part of the brand. She shares how they as a brand are doing this and in turn offers advice to other business owners.

Tonya ends the episode sharing what her biggest challenge has been since starting the business.

A true inspiration. One not to miss.

Links From Episode:

Website

https://storiesparfums.com/pages/about

Social Media

LinkedIn - https://uk.linkedin.com/in/tonya-kidd-beggs-8a7930141

Instagram - https://www.instagram.com/tonya_stories_parfums/?hl=en

Sponsor - Agri Barn

Website - https://agribarn.co.uk/

Instagram - https://www.instagram.com/agri_barn/

Check out all our other guests on:

https://www.diggforsuccess.com/blog

Annette Kelly is a personal performance and development coach who founded the brand Little Penny Thoughts, an online community which started out as a simple positive wellness page, but has now grown into a major brand which is recognised world wide and has sold hundreds of thousands of products globally.

Annette has over half a million followers on social media and uses her platform for good.

She is also the founder of Wellness from Within, which takes the format of events both online and in person, focussing on the three pillars of wellness; mindset, nutrition and fitness.

Annette touches people with her warmth, her down to earth ways and her genuine compassion. Someone who is always wanting to help others and an expert in the field of wellness.

In this episode Annette shares how her own personal journey resulted in the Little Penny Thoughts brand being born. She explains the process of turning the brand into a business and how it grew at such an incredible rate.

Annette shares key points on promoting a brand on social media. She talks about successful collaborations that they were involved with and how this in turn helped with the growth of their brand.

She explains how Wellness from Within originated and shares lots of practical tips on how to tackle negativity in the form of lack of confidence, fear of judgement, inner critic, negative comments online, all of which can stop business owners from progressing.

Annette ends the episode with the future plans for Little Penny Thoughts and Wellness from Within.

An emotional but extremely practical episode on dealing with negativity when growing a business. One not to miss!

Links from Episode:

Website -

https://www.littlepennythoughts.com/

Social Media

Little Penny Thoughts

Instagram -

https://www.instagram.com/little_penny_thoughts/?hl=en

Facebook -

https://www.facebook.com/Littlepennythoughts/

Wellness from Within -

Instagram -

https://www.instagram.com/wellnessfromwithin.ie/?hl=en

Check out all our other guests on:

https://www.diggforsuccess.com/blog

County Down native, Caroline McKenna’s journey from heartbreak and isolation in Australia to building a thriving online community of nearly half a million followers is nothing short of inspiring.

Caroline, a secondary school teacher, moved to Australia just before the pandemic, broke up with her boyfriend, and felt so isolated from family and friends half the world away that she decided to use her social media platforms to document her journey of healing and all that came with it.

In this episode, Caroline opens up about her life in Australia, building 'A County Down Under' global community, her decision to return to Ireland, her personal growth after ending a relationship, and the transformative power of sobriety.

We delve into how she navigates the often harsh world of social media trolling and offers her advice on overcoming negativity online and in real life.

Caroline’s story is one of resilience, healing, and finding purpose amidst life’s biggest challenges.

An honest and empowering conversation that touches on mental health, wellness, and the importance of self-care.

Links from Episode

PIPS Suicide Prevention Ireland:

https://pipscharity.com/

Book:

The Oxygen Advantage by Patrick McKeown

Caroline McKenna (A County Down Under)

Instagram:

https://www.instagram.com/acountydownunder/?hl=en

Nurturing Minds - Instagram:https://www.instagram.com/nurturingmindseducation/?hl=en

Brought to you in Partnership with Linwoods Health Foods

https://linwoodshealthfoods.com/

Lough Erne Resort - Podcast Location Partner

https://www.lougherneresort.com/

Niall McKenna is the Chef Proprietor at Waterman House, Belfast, which is the latest addition to the James Street restaurant group he founded in 2003.

Niall has been in the kitchen since he was fourteen years old. He worked in London for 12 years, training with the best in the industry. He has opened multiple restaurants in Belfast and has been recognised for food and service excellence by the Michelin Guide, the Waitrose Food Guide, Food & Wine Magazine and the prestigious Georgina Campbell Awards. 

Since 2019 Niall has embarked on his biggest project to date, Waterman House, consisting of a Cookery School, event spaces, tasting rooms and a restaurant.

In 2014 Niall launched his own Chef Apprenticeship scheme, dedicating time, energy and passion to passing on his knowledge and skills to a new generation of future cooks. This Apprenticeship is for 16-24-year-olds and is in collaboration with Belfast Met. 

Niall has featured in many local Television programmes from Great British Menu, winning the opportunity to cook for Prince Charles and Camilla, alongside a weekly recipe column in The Irish News. 

First and foremost Niall is about the people. The people who come into his restaurant, the people who work in his restaurant and the people of Belfast. 

In this episode he shares his learnings from his time in London and how he has incorporated them into his businesses. Mentors have helped him immensely over the years therefore he shares who they are and gives tips on how to seek mentors out.

Niall isn’t afraid of change or moving from something that isn't working so he shares tips on how not to be a busy fool. With his apprenticeship running for nearly ten years, Niall talks about why he started it, what’s involved and its benefits. He ends the conversation with what he thinks the future of hospitality looks like.

An episode all about evolving to survive. One not to miss!

To find out more about Niall and what he does, you can visit the following links:

LinkedIn -  https://www.linkedin.com/in/niall-mckenna-b497356b/?originalSubdomain=uk  Waterman House -  https://www.waterman.house/  James St & Co -  https://www.jamesst.co.uk/  Apprenticeship Programme -  https://www.waterman.house/pages/apprenticeship-programme 

The Digg Podcast is brought to you in partnership with: https://timelycareers.com/ 

Check out all our other guests at: https://www.diggforsuccess.com/

Many people want to launch a podcast but don't know where to start. Ryan Loney from BNL Productions speaks openly on The Digg Podcast about the initial stages of starting a podcast. 

He outlines simple steps you can take to getting started and how to maximise the impact of the podcast by ensuring you have a distribution strategy in place. 

He speaks about the benefits of having a podcast for your business and how it can have huge impact when done right. 

To find out more about BNL Productions 

https://www.bnlproductions.co.uk/

To follow all the productions tips and tricks from Ryan 

https://www.instagram.com/loneydude/?hl=en

The Digg Podcast is in partnership with Invest Northern Ireland 

https://www.investni.com/

Life-Changing decisions have been made by so many people over the last year and this has definitely been the case for me.

I have talked briefly on social about the reasons for closing Digg Childrenswear but never exactly got into the finer details that made me close my store.

I believe sharing experiences like this can help others on their journey and it has been a steep learning curve for me in the world of business.

In this episode, I take you through my journey from an inexperienced 24yr old to a present-day 38-year-old with three kids and 12 years of business experience under my belt.

It's been a tough year but as I talk through it on the podcast it helps me process what has happened and I hope it gives others the courage to either keep working hard at their business or give them the strength that's needed to make changes.

Check out all of the show notes on

https://diggmama.com/blogs/news/life-changing-decisions-during-a-pandemic

Georgie Crawford is the Creator of The Good Glow, one of Ireland’s leading health and wellness brands. Through her podcast, book, courses, talks and events, she helps people globally, create the life they have always dreamed of.

Georgie started her working life as a Radio Presenter which led her to meet her husband Jamie. They now have two beautiful little girls. 

Revolving for years in her job that meant so much to her, is how Georgie describes it, but ultimately she was consumed by what people thought of her. She didn't know who she was until the worst thing imaginable happened, her cancer diagnosis. 

Georgie discusses the pivotal moment of her cancer diagnosis that led her to reevaluate her priorities, shares valuable insights from her book and also how she found the courage to step away from her dream job to start her own business.

She talks about the importance of setting boundaries in business, combating negative self-talk, and prioritising self-care. Georgie also provides valuable tips for starting a podcast, emphasising its significance for businesses and offers practical advice on equipment and growth strategies.

A journey from being consumed by work to creating a life filled with purpose and fulfilment.

An episode not to miss!

Links from Episode

The Good Glow:

Website

https://www.thegoodglow.ie/ 

Instagram

https://www.instagram.com/thegoodglow.ie/ 

Georgie Crawford:

Instagram

https://www.instagram.com/georgie.crawford/ 

LinkedIn

https://ie.linkedin.com/in/georgie-crawford-868aa946?original_referer=https%3A%2F%2Fwww.google.com%2F 

Brought to you in Partnership with Meagher’s Pharmacy 

https://www.meagherspharmacy.ie/ 

Colin McClean is founder of Bob and Berts, which started off as a small coffee shop in 2013 in Portstewart, Co. Antrim turning over two hundred and sixty pounds on its first day. Ten years on, Bob and Berts, the high street coffee and food chain, has twenty seven sites and has reached a turnover of twenty three million pounds.

This has been one hell of a journey and one, which was at times, wasn’t strategically planned. However as expansion crept in Colin began to put systems and measures in place to protect the brand and expand beyond his wildest dreams. 

In this episode Colin shares the journey of his early career and work, talking about the difficulty of trying to work as an employee whilst growing a business at the same time. He shares how growth happened, franchising and how he managed it? 

Retail, customer experience, growing a brand, growing a team and ultimately allowing yourself to dream big were all discussed.

Colin also talked about challenging issues including the struggle with work/home balance.

He shares some examples of small measures he has put in place to help reduce costs which have had a huge financial impact on the business. 

Colin ends the episode with great advice for business owners who are trying to make it happen and ultimately be successful. One not to miss!

Links from episode:

Website -

https://bobandberts.co.uk/ 

LinkedIn -

https://www.linkedin.com/company/bob-&-berts-artisan-coffee/?trk=public_profile_experience-item_profile-section-card_image-click&originalSubdomain=ie 

The Digg Podcast Series 6 is brought to you 

In partnership with Invest Northern Ireland  

https://www.investni.com/ 

Delivering nibusinessinfo.co.uk 

https://www.nibusinessinfo.co.uk/my-new-business 

Check out all our other guests on:

https://www.diggforsuccess.com/ 

Jill McDowell is founder of Home At Rose Cottage and Rose Cottage on the Road.

She is an Influencer and Instagram Expert who specialises in creating engaging content and educating businesses how to d the same.

In the podcast we discuss all things Instagram.

How to have your Instagram account visually appealing to encourage new followers:

-Logo

-Bio

-Highlights

-Grid

We also discuss the different types of content that resonate with your audience and how to embrace all of the features.

Particular emphasis is placed on reels and how to use these effectively to grow

following.

This is a jam-packed episode and I know you will learn so much.

Check out the show notes:

https://diggmama.com/blogs/news/using-instagram-effectively-in-business

Sponsored by: Michelle Smith Sugaring

Recently I was asked to deliver a keynote speech to the graduates of Southern Regional College 2022. I was nervous and excited and felt truely humbled to be asked. 

My speech covered my journey since my own graduation and the twists and turns that I was faced with. I give some advice to the audience and my spin on how to be successful. All that really matters is your friends and family. 

Martin Booth is the owner of The Corner Bakery based in Cookstown. The Corner bakery supplies to over 100 stores all over the country and has a strong workforce of over 50 staff. He makes over one million sausage rolls a year. I am going to let martin tell you all about his journey but the one thing I have noticed about him through our recent work together is that he is hardworking, passionate, and determined but mostly respectful toward everyone he works with. 

To me, this is a trait that can’t be learned and something which I hold him in very high regard for. I can’t wait for you to meet him and I know you are going to want a sausage roll after this conversation as well as looking at your business in a whole new light.

Martin tells us about his background and what his biggest challenges have been. He doesn't hold back when it comes to sharing the highs and lows. Martin channels all that he has been through into his passion and determination for business.

We hear about his background in digital marketing has helped catapult Corner bakery into this new digital world. 

To find out more about Corner Bakery follow on social media 

https://www.facebook.com/cornerbakeryni/

https://www.instagram.com/cornerbakeryni/

Sponsor 

https://nisocialmediaawards.com/

Kingsley Aikins is the former chairman of the multi-million euro lending platform Linked Finance and past president of the Worldwide Ireland Funds. Throughout his extensive career, he has come to appreciate the power of Networking and sees it as the ‘glue’ that makes everything happen.

Having written extensively on topics such as Diaspora, Philanthropy and Networking, he has developed a range of online training programmes to impart valuable skills in these domains and is currently the CEO of The Networking Institute.

Notably, Kingsley has trained individuals in public speaking, gracing prestigious platforms like TEDx and the Pendulum Summit. He was awarded a CBE for his work on British-Irish relations.

In this episode Kingsley delves into the intricacies of networking - unravelling its meaning, exploring its importance and offering practical advice on building a supportive network.

Discover strategies to effectively communicate your message and gain insights on initiating connections, especially for those facing challenges in opening doors.

Thriving in business and life is the theme for this series therefore Kingsley ends his conversation by sharing what he does to help him lead a happy fulfilled life.

An episode that promises to equip you with valuable insights into effective networking.

Links from Episode

Kingsley Aikins LinkedIn: 

https://ie.linkedin.com/in/kingsleyaikins 

The Networking Institute:

https://thenetworkinginstitute.com/ 

The Digg Podcast is brought to you in Partnership with Meaghers Pharmacy

https://www.meagherspharmacy.ie/ 

Liz O’Hagan is a Community Pharmacist within the esteemed Meaghers Pharmacy Group. With a background in Integrative and Lifestyle Health, Liz plays a pivotal role in the implementation of Pharmacy 360, the latest initiative by Meagher’s Pharmacy Group.

Prior to her current role, Liz pursued her passion for being a ski instructor in Austria. However, her calling to the world of healthcare and making a difference brought her back to Ireland. 

We hear how Liz was not coping well with having lots of ideas and ambition for doing things differently but felt like her job was not allowing her to reach her full potential. Do we stay in a role that doesn’t fulfil us or do we take the leap, take a chance, face the unknown and risk our “good job”? Liz bravely chose the latter and she shares with us the journey of taking risks, stepping outside conventional boundaries, and seizing life-altering opportunities 

Liz explains what integrative health is and what its impending launch at Meagher’s Pharmacy will look like. She provides insights into what customers can expect from this groundbreaking approach.

Furthermore, Liz offers invaluable advice for individuals who harbour ambitions but are hesitant to pursue them due to fear of risk.

Discover how Liz navigated through uncertainties, embraced change and carved her path towards professional fulfilment, offering guidance for those seeking to do the same.

Links from Episode

Liz O’Hagan LinkedIn:

https://ie.linkedin.com/in/elizabeth-o-hagan-725ba5257 

Meagher’s Pharmacy: https://www.meagherspharmacy.ie/ 

Brought to you in Partnership with Meagher’s Pharmacy 

https://www.meagherspharmacy.ie/

When we are faced with challenges and the ever-changing business landscape we can often feel deflated, defeated, and like we want to give up. This is not an option. We can't give up. We have to fight hard for our businesses and our families therefore growing resilience and learning ways to keep coping is key. 

In the podcast, I give some quick tips and advice on how I have grown resilient with every challenge I face. It's not easy, I have to work hard at it but it's my only option because I'm not giving up. 

Stay in touch with me on social on:

https://www.instagram.com/diggmama/

https://www.instagram.com/diggforsuccess/

https://www.facebook.com/diggmama

https://www.facebook.com/DIGG-For-Success-640030949696686

If you would like to attend The Digg Podcast Live in the Galgorm on the 9th of June then click this link to find out more

https://www.eventbrite.co.uk/e/this-is-our-time-the-digg-podcast-live-tickets-339926317767

What a year 2022 has been in the world of work. There have been so many challenges but we have made it through to face another year and it's going to be the best year yet. I just know it.   We are going to make it happen.   

If you would like to join us for The Digg Podcast Live in the Galgorm on the 19th of January 2023 then you need to get your ticket now. Check out our amazing lineup.  

  https://www.eventbrite.co.uk/e/the-digg-podcast-live-making-it-happen-tickets-491807869577

Running a multi-award-winning Digital Agency is no mean feat however Niamh Taylor does it with professionalism, passion, and a no-nonsense attitude.

In this Podcast, Niamh discusses just how she got to be the CEO of a digital Agency. We get insight into the types of clients she works with and what type of work she does for them.

It hasn't always been plain sailing and Niamh chats about major life events such as losing her mum and how that impacted on her new business at the time.

Niamh believes straight talking is the most beneficial way to speak to businesses, especially during these challenging times.

She gives some top tips on what businesses should be focusing on right now in order to keep themselves in front of their target audience.

Niamh talks about her love of social media and the vision behind the Northern Ireland Social Media Awards.

Niamh is a wealth of knowledge and I'm so glad everyone is getting a chance to hear just what it takes to be at the top of your game.

Check out all the show notes:

https://diggmama.com/blogs/the-digg-podcast/it-takes-hard-work-and-resilience-to-survive-in-business

Aimee Oliver CEO of Bodyfit Mums talks to us about how she founded her face-to-face fitness business which supports mums on their journey with exercise and motherhood.

We discuss how important that face to face contact has been for not only the fitness of her members but also their mental health. When covid hit Aimee was determined she would support her mums no matter what the cost.

Aimee talks us through how she transitioned to the online space and has grown her business phenomenally over the past 18mths where she now has over 500 members joining her online courses from all over the world.

This future is growing at such a fast rate and that is mainly down to the strong Bodyfit Mum community. We discuss how to grow a tribe like this and how to make them the centre of all that you do in business.

This is such a fast-paced, informative, inspiring episode that I know you are all gonna love.

Check out the show notes on:

https://diggmama.com/blogs/news/support-your-community-and-your-business-will-grow

Diarmuid McSweeney is the Co-founder of Gym+Coffee and he has a wealth of knowledge when it comes to growing a brand which is recognised world wide.

Diarmuid talks about how he built his business based on his own passions and trends he could see developing in the “ath-leisure” space.  With little to know experience in the retail world they started small and they now have nine stores and a growing ecommerce presence globally. 

Influencer marketing has played a massive part in their growth and Diarmuid shares with us how alot of that has happened organically because of the amazing community they have built. 

Gaining investment and social support from Niall Horan and One Direction has been amazing for the brand and we get the low down on just how that happened.

This podcast will be an eye opener for those people who are nervous about growth and who aren’t sure about how to make that happen. Honestly this is a podcast you won’t want to miss.

Check out the show notes:

https://diggmama.com/blogs/the-digg-podcast/building-a-community-focused-brandaudio

In this episode you will hear all the questions which were put to the guest speakers at the live event. It is most probable that these will be questions you too have wanted to ask over the past few weeks as you have listened to all the inspirational guests. 

Guest Speakers:

Laura Kearney - The Walk In Wardrobe (Episode 70)

https://walkinwardrobeonline.com/ 

Benny O’Hanlon - Todds Leap (Episode 68)

https://toddsleap.com/ 

Catherine Casey - The Marketing Club (Episode 66)

https://www.instagram.com/_themarketingclub/?hl=en 

Pete Boyle - Argento/Let’s Go Hydro (Episode 64)

https://www.argento.com/ 

https://letsgohydro.com/ 

Alix Mulholland - Field Day Ireland (Episode 65)

https://fielddayireland.co.uk/ 

Anthony Kieran - Used Cars NI (Episode 73)

https://www.usedcarsni.com/ 

The Digg Podcast Series 6 is brought to you 

In partnership with Invest Northern Ireland  

https://www.investni.com/ 

Delivering nibusinessinfo.co.uk 

https://www.nibusinessinfo.co.uk/my-new-business 

Check out all our other guests on:

https://www.diggforsuccess.com/ 

Laura Bonner, the CEO and Founder of The Muff Liquor Company, has a remarkable journey in the business world. Her achievements include winning the Business All Star in 2018, being recognised as the Ulster Business Woman of the Year in 2019 and making it to the Industry Era’s list of the top 10 most inspiring CEOs in 2021. In 2023, she was honoured as the Handcrafted Spirits Business Leader.

While these accolades speak volumes, Laura’s story is one of humble beginnings that ignites a spark of inspiration for anyone striving for success through hard work and determination.

Laura shares her journey, detailing her unwavering passion and determination to introduce her product to those who would embrace the brand, some of whom would become investors in Muff Liquor.

What sets her apart is her ability to secure investments from notable personalities such as Russell Crowe, Ronan Keating, Ed Sheeran, and Jimmy Carr. 

This episode delves into her strategies for achieving this feat and explores why settling for second place is never an option in her world.

An episode not to miss!

Find out more about Muff liquor 

https://www.themuffliquorcompany.com/

Brought to you in Partnership with Nightowl Studio

https://www.nightowlni.com/

Digg20 for 20% off your next project 

Don’t forget to hit the follow button! Thank you!

Check out our other guests:

https://www.diggforsuccess.com/ 

Tara Grimes Fitness invited me onto her Facebook platform to discuss social media with her business community.

The key points we covered were:

How important is social media for business?

Basic principles for getting started.

How to embrace the platforms and how to deal with negativity?

Creating content that engages with your audience and ultimately results in sales and leads.

Although this wasn't recorded with the Digg Podcast in mind I asked Tara if it would be okay to share the content with my listeners due to there being lots of valuable information discussed. Tara is a great advocate for sharing knowledge and helping other businesses and she agreed.

Listen to the full episode and check out the show notes where all the key points have been recorded for you.

https://diggmama.com/blogs/news/the-basics-for-promoting-business-on-social-media

Brian McEniff is a name synonymous with excellence in the hospitality industry. His legacy continues to shine brightly through the McEniff Group Hotels which consists of six hotels across Ireland: Skylon Hotel (Dublin), Sligo Southern Hotel, Great Northern Hotel (Bundoran), Yeats Hotel, (Rosses Point), Westport Woods Hotel, Holyrood Hotel (Bundoran).

With a career spanning decades, Brian has established himself as a visionary leader, a passionate hotelier and a committed community advocate.

Born with a passion for providing exceptional service, Brian's journey in the world of hospitality began at a very young age.

He shares insights into his training in Canada back in the 1960s and all the skills he learned along the way but how his heart was always in Donegal. 

We hear about the struggles of the hospitality industry through the years but how he wasn’t afraid to take risks and work hard to make his vision a reality. 

Brian discusses the recession and Covid and how his family means everything to him. 

An episode not to miss!

To find out more about The McEniff Group of Hotels check out: https://www.brianmceniffhotels.com/

The Digg Podcast is brought to you in Partnership with Wild and Free:

https://wildandfreeoutdoors.com/

Discount Code DIGG15 FOR 15% OFF 

Follow @wildandfreeoutdoor on social media

Check out all our other guests at:

https://www.diggforsuccess.com/