Design Business Freedom (Melissa Galt)
Explore every episode of Design Business Freedom
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 29 Apr 2024 | 084: Build Your Business Around Travel & Thrive! Success Story with Megan Siason of M Studio Interior Design | 00:50:01 | |
What if I told you that at this time next year, you could be taking a client Zoom call while in Thailand, with another trip to Italy planned for the following month, all without missing a beat–or a profit–in your creative business? My special guest today, Megan Siason of M Studio Interior Design is here to prove that such a claim isn’t a pipe dream, it can be your reality! On this episode, we’re revealing the ins and outs of Megan’s innovative approach to building a flourishing design practice that doesn’t just sustain but truly complements an adventurous lifestyle filled with travel. Discover how she's navigated the challenges of enhancing her rates and establishing systems that empower her to roam freely, while her remote team ensures the business thrives. As we unravel the fabric of digital innovation, Megan and I discuss how tools like Proposify and Dubsado have been game-changers in the design world, bringing client interactions into the modern age. This digital shift, partly propelled by the pandemic, has made it entirely possible to manage projects and teams from any corner of the globe–meaning that all those trips you’ve been putting off can finally be achieved without sacrificing any of your business’ success. And, we’ll share the art of seamless client communication across time zones, and how personal touches from your travels, like sending postcards to clients, can solidify professional relationships with your clients. So, embark with us on an inspiring voyage through the realms of creative entrepreneurship. This episode is an invitation to reimagine your passion for design as a gateway to a well-traveled and joy-filled entrepreneurial life. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 01 Jul 2024 | 093: 5 Steps to Get Everything You Want | 00:39:08 | |
As a designer, you might find yourself stuck in old patterns and beliefs that are preventing you from reaching your goals. You may think you aren’t good enough to be published. You may believe that you have to always say “yes” to every single prospect, regardless if it’s an ideal project or not. These types of patterns and beliefs don’t just affect your business, but your personal life as well.
THE POWER OF THE “I AM” STATEMENT
Understanding the power of identity is crucial for professional and personal growth. Your “I am” statements define your self-perception and guide your actions. Whether you say, “I am a runner” or “I am a workaholic,” each statement reflects your commitment to specific behaviors and actions you take.
WHO DO YOU WANT TO BE?
Take some time to think about the person you aspire to become. What qualities define this ideal version of yourself? Write down these qualities and values as a guidepost. For inspiration, look for someone who is real and relatable, such as friends, peers, or fellow designers. Study their journey and the actions they took to achieve their goals. By understanding their journey, you can gain insights that may help you shape your own path.
After actively seeking out 1 to 3 individuals who inspire you, the next step is to deliberately emulate their actions and behaviors. Don’t just copy and do what they do. After all, they may not have the same exact goals that you do. This process is more about embodying their mindset and approach. As you immerse yourself in similar practices, you will start to mold yourself into the person you envision. EMBODY AND CELEBRATE YOUR NEW IDENTITYAs you become more committed to this change, you need to embody your new identity. It’s not just about going through the motions, it’s about internalizing these actions until they become second nature. Act as if you are already the person you aspire to be. This shift from doing to being is transformative. SELF-COMPASSION ALONG THE WAYWhile celebrating your progress is critical, it’s equally as important to show yourself compassion when you falter on your journey. Journeys include setbacks and you will make mistakes along the way. When these setbacks occur, reflect on how the new version of you would respond. Instead of dwelling on failure, give yourself grace and learn from the experience. The new version of you would not give up in the face of challenges. They would choose to learn and grow. By embracing this mindset, you empower yourself to navigate obstacles with resilience and determination.
It’s time to embrace change, get out of your comfort zone, and become the person who achieves everything they set their heart on.
IN THIS EPISODE, YOU WILL HEAR:
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| 05 Dec 2022 | 011: How To Prepare For Uncertain Economic Times | 00:41:54 | |
The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them. One of the keys to surviving an economic downturn is to avoid panic and worry and instead, apply strategic safeguards and seek creative growth opportunities. To make sure that your business is prepared, it is time to evaluate and streamline. I want you entering these uncertain times debt free, or as close to it as possible to reduce your risk. It may take some careful consideration to get there, but it starts with pushing your creative boundaries and embracing new solutions that your creative mind is already so prepared to find. In today’s episode, I will share with you my ten tips to prepare for the economic uncertainty that we are starting to experience. These tips will help you to be strategic and focused and will give you a sense of confidence and ease that will help you breathe easier and feel prepared for anything that may come your way. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 06 May 2024 | 085: Mastering Client Testimonials, Referrals, and Photography to Propel Creative Business Success | 00:30:41 | |
Did you know that there are three actionable ways to guarantee every project that you take on will grow your business? Leveraging client testimonials, referrals, and photography are the best ways to use your prior successes to propel your future ones. Today, I’m deep-diving into each so that you can be more successful with every project you take on. From the art of amplifying your brand's credibility using client testimonials to the value of top-notch photography, my tips will have you securing referrals that will blossom into your dream client list. You won’t have to wonder where your next project will spring from because you’ll have a steady stream of ideal clientele already dying to work with you. Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. I’ll share methods for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! Tune in today and let's ensure your client list is as curated and impactful as the work you put out into the world. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 23 Oct 2023 | 057: Unlocking the Principles of Profit: Harnessing Social Media for Your Creative Business | 00:45:57 | |
Social media is an amazing tool that, when used correctly, can serve and support your business’ success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I’ll be diving deeper into throughout today’s episode. Today, I’m sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 18 Nov 2024 | 113: Are You Avoiding Design Success? | 00:32:03 | |
Are you unintentionally holding back your design business from success? In this episode, we uncover the hidden ways designers often avoid progress without realizing it. From prioritizing the wrong tasks to avoiding in-person connections, these subtle habits can prevent growth and impact your success. Join us as we discuss the importance of focusing on lead generation, leveraging local events, and overcoming perfectionism in portfolio presentation. Discover how small shifts in mindset and behavior can help you attract more clients, increase profitability, and create a sustainable, rewarding design business.
IN THIS EPISODE, YOU WILL HEAR:
MENTIONED IN THIS EPISODE: Eventbrite: eventbrite.com
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| 24 Apr 2023 | 031: How To Reclaim Your Productivity & Profit From Procrastination | 00:44:56 | |
If you are anything like how I was as a young creative, you may view procrastination as a productivity tool. I pretended that waiting until the 11th hour to do something meant that I would get it done better, faster, and stronger. Instead, I got it done with a ton of unnecessary stress put on both myself and my teammates. There’s a reason I don’t recommend that approach, and I can say that I’ve learned a lot since those days. That’s why today, I want to share with you the rules and tips that I’ve mastered over the years to help with reclaiming your productivity. There are plenty of important tasks that many designers and creatives tend to procrastinate on–I’m looking at you, invoicing! But I’ve got a few tricks up my sleeve to help you reclaim your focus on those daunting tasks, reset your mind frame, and learn to prioritize productivity over perfectionism. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 17 Mar 2025 | 130: The Cure for Uncertain Times in Interior Design | 00:41:50 | |
Uncertain times can make you feel like business is out of your control, but the truth is, you have the power to create your own economy. In this episode, you’ll learn how to navigate economic uncertainty with confidence, stay profitable, and continue growing your interior design business. Whether it’s a shift in consumer spending, changes in regulations, or industry slowdowns, you’ll discover proven strategies to keep your business thriving. We walk through ten powerful strategies (plus a few bonus tips!) to help you take control of your mindset, manage your expenses, assess your team, and uncover new revenue streams. You’ll also explore ways to stay proactive and take advantage of unexpected opportunities, so you can move forward with clarity and success—no matter what’s happening in the market. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES:When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book a call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 12 Jun 2023 | 038: Building Your Circle of Influence and Income | 00:39:46 | |
Welcome back to another episode of The Affluent Creative where today, we are uncovering the secrets to constructing a powerful circle of influence and income within your design business. Building a robust circle of influence is a foundational element of your creative design firm’s success. Yet, very few designers actually know how to cultivate this circle or are neglecting the circle they already have. That’s why I wanted to dive in and share my strategies for maintaining effective marketing and client communication. From expanding your list of contacts to crafting compelling email subject lines, we’re digging into techniques to elevate your business that you might not have thought of yet. We’ll discuss the importance of building connections with a variety of profitable partners and leveraging special occasions to send out personalized messages to those potential future clients. Additionally, we explore layering digital marketing with non-digital techniques, such as utilizing quarterly snail mail newsletters to boost brand awareness. I will share with you a simple plan for creating a successful newsletter that includes a personal touch without overcomplicating it. If you are a designer that hasn’t put much thought into your potential client connections, you've got a wobbly inside your business! Following these tips will help you to expand your influence while leading your business to firmer ground. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 08 May 2023 | 033: How To Be Your Design Client’s Superhero | 00:44:02 | |
As a creative, one of your biggest assets is your talent. You have the ability to envision, create, and orchestrate things in ways that others might deem impossible for themselves. This is your scope of genius and it is something you really need to lean into within your design practice. When your clients see your expertise, they treat your services differently. You essentially become a superhero: someone who can anticipate and identify their problems and find creative solutions for them in ways they could never do on their own. This elevates your clients’ experience of design and makes them willing to invest far more into the project because they truly understand and appreciate the impact your designs have on their daily lives. In today's episode, I'm going to share with you how to become a superhero for your design clients. We are covering the ups and downs of positioning yourself as an expert in their home and just how powerfully you can leverage your expertise throughout the process. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 29 Jan 2024 | 071: The Power of One | 00:29:07 | |
Have you ever felt the magnetic pull of a single, life-changing idea that could revolutionize your creative business? That's precisely what we're unwrapping in today's episode of The Affluent Creative. In today’s episode, I’d like to introduce you to the 'Power of One' strategy, a transformative approach that could be the compass to your success. Imagine setting one clear vision, selecting a singular goal, working with one coach, and channeling your efforts into one social media platform to amplify your message. Though this may seem counterintuitive since we are so used to juggling it all, letting your subconscious be your guide and avoiding the chaos of the 'how' can combat the sense of overwhelm hindering you from your best. In today’s episode, I will guide you in sifting through the clutter to pinpoint the undeniable benefits of dedicating yourself to one set of strategies to implement. As we dissect the importance of focus in both coaching and marketing, you'll learn why it's critical to align with a coach whose vision resonates with your own. We'll discuss the potency of consistent messaging and the strength of understanding your ideal client so deeply that communication becomes second nature. Through the neuroscience of singular focus and the art of trusting your intuition, prepare to tailor your strategies to fit your unique journey as a creative entrepreneur. Forget about spreading yourself thin across multiple fronts and embark on a journey of focused growth and unparalleled clarity. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 15 May 2023 | 034: The 20 Keys to Effective Client Communication | 00:42:25 | |
Let’s face it, as designers, we are in a business that is very complex, which can create a lot of frustration for our clients through everything from the long lead times to construction challenges. Your communication can not only land you the project, but it can also keep your client happy through that long dark tunnel of design. As designers, we’ve got to remember that while we are used to the stress and frustration of the design process, our clients aren't. But, if you are following the most important keys to communication, you will keep things on track, moving forward, and alleviating your client’s frustration just by paying attention to them. Today we are diving into my 20 keys to effective client communication. And I want you to grab a pen and paper to jot these down! Applying these effective guidelines for communication will serve both you and your client in staying stress-free on all fronts. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 28 Nov 2022 | 010: Never Worry About Money Again When You Learn to Fuel the Soul of Your Business | 00:41:49 | |
Think about your current client load and project pipeline. Are you satisfied and fulfilled by every decision that you’ve lined up at this moment? Or are you, like many creatives, worried about how you are going to manage all of the tasks and requests that you’ve agreed to while also jumping through hoops for a client’s every whim to get them on board with your vision? Many of the designers that I work with have found themselves in the latter camp at some point in their creative endeavors. And you may feel this way too. As creatives, we often get ourselves involved in projects or agreements that do not necessarily align with our standard of business because we are solely chasing monetary profits or word-of-mouth advertisement, or because we just can’t say, “No.” However, when you focus exclusively on your bank account, you starve the soul of your business. You actually wind up earning far less and becoming less satisfied and successful. So, this means that you will have to learn the power of saying “No” sometimes! You do not have to say “Yes” to every business proposition or client request if it does not align with the vision you have for your business. Being selective is key. But, getting there is the hard part! In today’s episode, I will walk you through my best practices for legitimizing your business prospects through the power of selective discernment. In other words, I will key you into all the things you need to learn to say “No” to so that you can start saying “Yes” to higher satisfaction, a greater work-life balance, and more reliable and profitable project pipelines. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources: For more information about The Affluent Creative, check out my website www.melissagalt.com Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 29 Aug 2022 | Welcome to the Affluent Creative! | 00:02:14 | |
What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on The Affluent Creative. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress. | |||
| 11 Dec 2023 | 064: What Your Affluent Clients Want | 00:58:46 | |
Over the past few episodes, I’ve been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? As we venture in further, I’ll help you unlock the secrets to understanding the needs of affluent clients through the four key elements to forging successful relationships. We talk about refining your client profile, understanding the client's language, and the magic of branding. We also discuss the importance of crafting a luxurious, personalized design experience, emphasizing the power of romance in design and tips on building strong client relationships. This journey is about you stepping into the next version of your creative business. So tune in, take notes, and transform your business into a magnet for affluent clientele. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 23 Sep 2024 | 105: Your Perfect Design Agreement | 00:50:09 | |
Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust. In this episode, I explain why every designer needs a strong design agreement and how it can safeguard your profits, streamline communication, and prevent scope creep. I share real-world examples of how my clients have used these agreements to protect their bottom line and improve client relationships. This is Part 1 of a two-part series. In Part 2, I’ll walk you through each clause your agreement needs, highlighting which ones are essential and which are optional.
IN THIS EPISODE, YOU WILL HEAR:
MENTIONED:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 31 Mar 2025 | 132: 5 Surefire Steps to MORE Design Success | 00:30:59 | |
Feeling like you've veered off your design path? This episode is your lifeline back to clarity, purpose, and unstoppable success. Melissa Galt shares five transformative steps that successful designers use to create intentional, profitable, and fulfilling businesses. These are not just ideas—they're actionable practices that will shift your mindset and business trajectory starting today. From setting a powerful daily intention to surrounding yourself with the right people, you'll discover how simple shifts can unlock massive results. Melissa brings inspiring stories of real designers who’ve walked these steps and achieved major wins. Whether you’re in a slow season or simply craving more alignment and flow, this episode is packed with the insights you need to move forward with purpose. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 25 Nov 2024 | 114: Are You Breaking the Law in Your Design Practice? | 00:27:19 | |
Are you unintentionally crossing ethical or legal boundaries in your design business? In this episode, we explore the critical differences between copyright infringement and plagiarism, and why understanding these distinctions is essential for every designer. Learn how to protect your intellectual property and avoid common pitfalls that could lead to legal troubles or ethical dilemmas. Join us as we discuss real-life examples of plagiarism in design, from copied templates to uncredited inspirations, and strategies to maintain originality and integrity in your work. IN THIS EPISODE, YOU WILL HEAR:
MENTIONED IN THIS EPISODE: Fancy Girl Design Studio: fancygirldesignstudio.com
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 10 Jul 2023 | 042: 7 Signs You’re Stuck in a Business Rut & 7 Ways to Get Out Of It | 00:49:24 | |
With such unprecedented demand for design since the pandemic, a lot of designers ended up putting themselves in overdrive. They got so busy producing and delivering the work that they lost sight of their actual goals and are now feeling depleted, wiped out, and that they've lost their passion for design. If that sounds familiar, I encourage you to really lean into this episode, as I've got some simple and small steps for solutions. Sometimes we all find ourselves stuck in a creative rut, feeling frustrated and bored with our work. We can find ourselves in many types of ruts: you could be caught in a rut with your revenue, team, clientele, systems, environment, or even your brand. It's important to recognize the signs of being stuck and take the steps to get yourself off that hamster wheel and back into your best creative headspace. On today’s episode of The Affluent Creative, we're diving into how to break free from a creative rut and reignite our passion for achieving business success. I’ll share my own experiences of navigating my way out of creative ruts as well as how to differentiate when you are experiencing depression versus creative stagnancy. Through my tips, you’ll learn how to identify when you are feeling stuck and in what capacity, and most importantly, what to do about getting out. From rearranging your office to changing your business style, every move contributes significantly to reigniting the creative fire within you. Join me as we conquer this challenge together and reclaim your passion. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 24 Jul 2023 | 044: Your Creative Business Wouldn’t Exist Without This, Take Care Of It! | 00:41:39 | |
When was the last time you took care of yourself? Really take care of yourself? Not just eating healthy and getting enough sleep, but doing something that made you feel good, something that made you happy, or made your creative genius shine? If you can't remember, or if it's been a while, it's time to make some changes. Taking care of yourself is not selfish, it's essential! When you're taking care of yourself, you're better able to take care of others, especially your business. You're more productive in your work, you're more patient with family, friends, and clients, and you're just happier overall. There are areas in your life that are probably taking a toll on you which you probably aren't paying enough attention to. As creatives, our well-being is something that we often don't think about enough because we just naturally presume that we will always be the ones to take care of it all. It’s how we’re wired! But I really want you to change that, for the good of your business and most importantly, yourself. In today’s episode, I’m exploring the importance of self-care for creative professionals, to help you remember that you're so much more than just a designer! We’ll dive into the necessity of self-care in its many unique forms, dispelling the myth that self-care is selfish or weak. I also have some ideas to share with you for how you can implement self-care into your routine in ways that make sense for you and benefit your whole self. Remember, your business thrives when you do. Join me as we debunk misconceptions and redefine what self-care can look like for you. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 27 Jan 2025 | 123: 7 Essential Criteria for Selecting Your Next Design Project | 00:39:13 | |
Are you saying "yes" to every project inquiry without evaluating its true fit for your design business? In this episode, we share seven essential criteria to help you select projects that align with your goals, enhance your portfolio, and drive profitability. Learn how to make intentional, strategic decisions that save you time and energy while positioning your business for sustainable success. From evaluating the scope of work to identifying referral opportunities, these practical guidelines will empower you to choose projects that deliver maximum results without unnecessary stress. It's time to stop settling and start selecting with confidence. IN THIS EPISODE, YOU WILL HEAR:
RESOURCES: When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 06 Nov 2023 | 059: What to Release for More Revenue | 00:42:15 | |
Struggling to shed those last 10 pounds taught me a lot more than just the importance of discipline and perseverance - it also taught me about growth. Personal growth, yes, but also business growth. What started as a quest to shed weight evolved into a passionate exploration of the powerful connection between personal and business transformation. In this journey of personal and professional evolution, I discovered the power of restructuring your business framework. I'm not talking about a simple cosmetic change, I'm talking about a fundamental shift in the way you operate. Breaking free from limiting beliefs, inefficient systems, inadequate clients, and low rates - it's more than just boundary-setting, it's about reclaiming your power, it's about revamping your business and paving its way to growth. And believe it or not, I found the humble pen and paper to be my greatest ally in this venture. There's something about putting your thoughts on paper that makes them seem more tangible and more real. In today’s episode, we are tapping into the power of releasing to invite more freedom, peace, and profit into your business. It's about letting go of the past, being fully present, and looking forward to the possibilities of the future. I'll walk you through the 10 things you need to release, starting with the fallacy that more revenue requires more work. It's time to release what no longer serves you, reclaim what needs to be reclaimed, and set your sights on a prosperous future. Join me in this exciting journey of personal growth, business transformation, and strategic decisions. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 14 Apr 2025 | 134: From Interior Design Inquiry to Raving Fan — Creating a Seamless Client Journey | 00:39:39 | |
Building an unforgettable client journey is one of the most powerful ways to boost your design firm's reputation and success. In this episode, you’ll learn how to create an experience that feels as luxurious and thoughtful as the spaces you design. Melissa walks you through the entire client journey, from the first website click to the final reveal, and shares how to transform your leads into loyal, raving fans. You’ll discover how to attract your ideal clients, onboard them with intention, and keep them delighted every step of the way. Plus, Melissa offers real-world tips for clear communication, milestone celebrations, and gathering feedback that can skyrocket your brand’s buzz. If you’re ready to turn every project into a lasting relationship (and a referral engine), this episode is packed with the strategies you need! IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 16 Dec 2024 | 117: How Incompletions Hurt Your Design Business | 00:30:58 | |
Are incompletions in your business and life quietly draining your energy and holding you back? In this episode, we dive into how unfinished tasks, unfulfilled promises, and open loops create stress, sap productivity, and sabotage your design business success. Join us as we explore strategies to identify and tackle incompletions, from cleaning up your marketing efforts to addressing lingering projects. Learn how creating a master list, categorizing tasks, and finishing what you start can help you reclaim your energy and set the stage for a productive and profitable year. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 27 Nov 2023 | 062: Who Your Brand Needs To Be For Affluent Clients, Part 2 | 00:40:28 | |
Do you know what it takes to attract and satisfy the crème de la crème of clients? In today’s episode of The Affluent Creative, we are picking up where we left off on the art of crafting a robust brand that appeals to the affluent clientele. While previously we focused on tips to incorporate to build your physical brand presence, today, we are diving into communication strategies from social media to socializing. I’m talking about establishing a commanding online presence and remaining consistent with your brand image on different social media platforms, all while building more knowledge of the luxurious pastimes of your most ideal clients. Infusing luxury into your brand’s social media presence can significantly up the ante and make sure your clients keep coming back. The affluent are in search of experiences, not just purchases, and the right approach to social media can help you tap into this desire. From understanding the intricacies of luxury to gaining knowledge about exquisite wine, spirits, and travel locations, I will share with you insights from my own years of experience that you can use to make a lasting impact. Discover the essence of maintaining a polished and professional image in your social media presence, email etiquette, and even payment process through the channels that your ideal client looks for the most. We've got a session brimming with insights, strategies, and resources to position your brand for luxury. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 02 Jan 2023 | 015: The Welcome Kit That Wins Clients | 00:36:46 | |
When you are gearing up to begin the design discovery process with a new client, one of the best investments to provide them with is a welcome kit. A welcome kit provides your client with a glimpse into you and your team, social proof of your work, and a peek into your design process and pricing. You want to provide your future client with a preview of the perks they will receive when working with you and information to help them consider their potential investment. There’s a lot of debate on what to include in a welcome kit and how to present it to a client. One thing is for sure–it needs to be easy to navigate and read, beautifully presented, and filled with testimonial proof of your creative genius. Today, I am walking you through the steps to put together an incredibly attractive and informative welcome kit that is going to win clients at first look. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 14 Oct 2024 | 108: 10 Big Little Things Killing Your Design Business | 00:40:30 | |
Is your design business struggling to attract clients or losing potential leads, and you can’t figure out why? It might be the small details you’ve overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference. In this episode, I uncover 10 "big little things" that are killing your design business and share actionable steps you can take to fix them. You’ll learn about everything from the importance of having your phone number and email on your website to why you need a Google listing and social media presence. Whether you're missing a portfolio or not using your face as a personal brand, each of these small tweaks can have a significant impact on your business's success. By addressing these issues, you can create a more professional online presence and make it easier for clients to find and hire you. IN THIS EPISODE, YOU WILL HEAR:
MENTIONED: Learn more about Google My Business (GMB)
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 01 Jan 2024 | 067: Guaranteed Growth From Every Project | 00:30:41 | |
If you’ve ever found yourself wishing that the stellar work on the latest design project you’ve been devoting your time to would definitively translate into sustained growth even after that project is over…well, you’re in for a treat this episode. There are three specific ways to guarantee that you will grow your business with every project that you take on. Today, I am deep-diving into each method to ensure you get the most bang from each project you take on. I’m walking you through the art of amplifying your brand's credibility using client testimonials, underscoring the value of top-notch photography, and sharing the savoir-faire of securing referrals that will blossom into your dream client list. These tips will make it so that you won’t have to wonder where your next project will spring from–instead, you’ll have a steady stream of ideal clientele looking to work with you. I'll take you through the process of getting your projects published utilizing Amy Flurry's coveted recipe for press and tapping into her digital media list. Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. Plus, I’ll share my secret weapon for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! So tune in and let's ensure your client list is as curated and impactful as the work you put out into the world. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 10 Feb 2025 | 125: Upscale Your Interior Design Lifestyle for MORE Ideal Clients | 00:47:20 | |
Are you ready to attract more high-end clients by strategically elevating your lifestyle? In this episode, we explore how making intentional choices about where you spend your time can put you in front of the right people—without breaking the bank. Learn how to position yourself in social and business settings where ideal clients naturally gather. From country clubs and exclusive events to art openings and tailored meetups, we share practical ways to integrate networking into your daily life. Discover how upscaling your surroundings leads to meaningful connections that translate into premium design projects. IN THIS EPISODE, YOU WILL HEAR:
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When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 15 Jan 2024 | 069: 7.5 Weekly Questions To Grow You And Your Business | 00:50:42 | |
As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting on what is working for it and what is not. Today, I’m sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 07 Nov 2022 | 007: Lead Generation to Fill Your Profit Pipeline | 00:45:14 | |
Most creatives tend to go job to job, project to project, and client to client without any sense of a waitlist or a queue. This usually ends up feeling like a rollercoaster of cash flow and profits in your business. And while a rollercoaster ride is always exciting at an amusement park, it is much less enjoyable when it comes to your business model. The last thing I want is for you to feel overwhelmed by an incessant flow of projects without time to manage them all or, on the flip side, worried about where your next project will come from.
That’s why in today’s episode, we are diving into how lead generation can help you fill your profit pipeline without becoming overwhelming or unmanageable for your creative process. Having a project pipeline and building it on a continual and consistent basis eliminates the rollercoaster and puts you squarely in charge of the projects and the clients that you're working with and the timeline that you're working with them on.
I am not asking you to overload yourself and I do not want you on the fast path to burnout. Instead, I want you to feel in control of the projects that you take on, when you take them on, and why you are taking them on. And that does not mean sacrificing your steady workflow (and, importantly, your cash flow) either! So, grab a pen and paper and tune in for my best-researched and proven strategies for generating project leads and designing a practical process for managing them which will benefit both you and your client.
In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 14 Aug 2023 | 047: The Ultimate Sourcing System for More Profit | 00:50:53 | |
High Point Market is only two months away! Can you believe it? If you haven’t already signed up to join me on my VIP tour of the best sourcing sites you’ve never heard of, you can head to www.melissasviphpmkttour.com to secure yourself the exclusive treatment of being shown to all of my favorite outlying sources at High Point. And for those of you who aren’t able to make it this time, or that just want to get your hands on some stellar sourcing resources right now, I’ve got you covered in the meanwhile with today’s episode. Sourcing makes up 30 to 50% of your business, so you want to ensure you do it as efficiently as possible. Today we are delving into the art of crafting the ultimate sourcing system. Transitioning from shopping to sourcing can be a game-changer in your design business. By creating a sourcing system, you can not only save time and money but also discover hidden gems that will enhance your projects and boost your profits. I'll share how to use social media to maximize your reach and build a team of trade partners and vendors, and how to identify the 20 types of trade team members you should have on your side. Plus, I'll guide you through my world of sourcing unique pieces in interior design and how to create an irresistible story to sell your pieces, secure publication rights, and boost your social media presence. Tune in to elevate your interior design business, make it stand out, and get published! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Your Exclusive Seat on the VIP HPMKT Tour of Irresistible Resources You Didn’t Know Existed and Now Can’t Live Without! Success Guide Download Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 03 Oct 2022 | 001: The Story You Didn’t Know | 00:44:01 | |
Welcome to the Affluent Creative podcast! During our time together, you’ll hear my story of building a business and brand while seeking that elusive work-life balance. It’s less of a balance than a fusion because as a creative, we don’t flip on our creativity at 7am and turn it off at 5pm. It’s running 24/7/365 and it’s who we are, beyond what we do. I want to share the wisdom I’ve gained from moving from chaos to clarity, fear to focus, and from seeing obstacles to opportunity. My goal is that in listening to my stories and experiences, you will find the inspiration, courage, and motivation to overcome your challenges while knowing that you are never alone in them. In this episode, you will hear:
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| 21 Aug 2023 | 048: Your Permission Slip to Play (for More Profit) | 00:40:20 | |
When was the last time that you invested and treated yourself to some quality self-care time? Is self-care something that you allow for yourself regularly or do you find yourself putting it off until you’re less busy? The way that you view self-care is directly connected to the path of burnout. And though it may sound daunting at first, it is very possible to build a successful creative practice without compromising your well-being. You just need to give yourself permission. Today’s episode aims to give you just that: the permission to figure out your ticks, your expectations, and your preferences, and allow yourself to indulge in them from time to time, gifting yourself the kind of self-care that you deserve. We’re talking all about that critical ingredient of balance within your business so that you can step off the path to burnout. I will share with you my strategies for managing a busy creative career, family time, and rest in such a manner that one aspect doesn't undermine the others. Together, we'll explore strategies and solutions, including treating yourself to some luxury, blocking off personal time on your calendar months ahead, and checking in with your own expectations of what play looks like for you. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 13 Mar 2023 | 025: Harness the Power of Instagram to Build Your Brand, Part 2: Hashtags and Who To Follow | 00:54:32 | |
Today, we’re continuing our two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. In the last episode, we talked about why you should be using Instagram, what to post and when to post it, and a few other nuggets such as how to create your bio and design your grid. In today’s episode, we are diving into how to make sure that you are seen on Instagram–because what good is it to spend your precious time on Instagram if it is not getting you that needed client traffic? I wanted to focus an episode exclusively on hashtags and who to follow because simply posting without engaging or deploying hashtags in a strategic manner is going to be a big, hairy waste of your time. The point of using hashtags when you post is to get you found faster. And I’ve spent a lot of time geeking out over these hashtag tips to save you time in that trial and error stage and help you target exactly who you are looking for through the words they are using. These strategies will help you to approach your engagement in an efficient and targeted way so you’re not just pulling at straws trying to get your clients to find your posts and interact with your content. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 30 Oct 2023 | 058: Your 4 Ingredients for Higher Profits | 00:34:19 | |
Ever struggled to balance your creative instincts with the cold hard facts of business profitability? At the recent High Point Market, I had the chance to sit down with three successful designers - Isabel Ladd, Duvall Reynolds, and Justine Knox - to unlock the mystery of building a profitable creative practice. Now, I want to share some of those insights with you all. The best part is that these four ingredients are all things that you already have going for you! What are these four essential ingredients to success? Personality, point of view, process, and portfolio. You might be surprised, but price isn't on my list–and it isn’t as significant as you may think. In our conversation, I’ll explore how Isabel, Duvall, and Justine each harnessed their unique perspectives to attract their ideal clients. We’ll also delve into the art of simplifying choices for clients to reinforce your expertise and relieve decision fatigue. By the end of today’s episode, you will have collected a treasure trove of insights to help you amplify, optimize, and maximize the four essential ingredients of success in your website, social media, and stories. Tune in to discover the secrets to a less stressful, more profitable creative practice! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 29 May 2023 | 036: 15 Reasons You May Not Be Getting Hired | 00:44:50 | |
When you're working at the right end of the market, it’s actually incredibly rare that a client won't move forward once they've been educated about the value of your design proposal, even if they give some initial pushback on pricing. So, if you find yourself struggling to seal that deal with your ideal client, you need to look at some of the other, surprising factors that may be making your ideal client hesitate to work with you. That’s why today, I want to share with you 15 reasons that might be stopping you from getting hired, even when your price is right. The absence of a thorough design process, a low Know-Like-Trust factor, and even a potential client's partner feeling insecure can drastically impact your success rate. In this episode, I will guide you through the process of focusing on your client's interests, making your relationship with potential clients an inviting and exciting courtship, and allowing your own personality to shine through your business to attract similarly-minded clients. I also discuss ways to make your clients feel special throughout the design journey – from sending thoughtful check-ins and gifts to walking them through their agreements so they are familiar with your process every step of the way. Tune in today to learn how to provide that first-class client care your ideal client expects, increase proposal acceptance rates, and uncover the secrets of getting hired and creating lasting connections with your clients. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 22 Apr 2024 | 083: Uncover the Home’s Interior Potential (Design Discovery 3) | 00:19:21 | |
As we round out our tour of the design discovery process, it’s time to explore the art of the home review report. In guiding you through the third installment of our design discovery series, I’ll explore the art of conducting a thorough home review to assess the style and comfort of your new clients. Though this is a straightforward process, you must take the right steps to vet the project for compatibility and give your clients the security they need to agree to your vision enthusiastically. Ensuring you're punctual and prepared to document every detail is just the start of this process. As we walk through the systematic approach to each room, I'll show you how to offer expert design recommendations that provide real value to your clients. These insights are then transformed into a comprehensive graphic report that serves as both a visual aid and a scope of work, setting the stage for a successful and collaborative design journey. Throughout this episode, I share the ins and outs of creating design boards for client projects, highlighting the significance of inspiration platforms and the necessity of having a design assistant. You’ll learn how to set project priorities, timelines, and budgets before moving to the contract phase, and discover how affirming these details with clients during report presentations can lead to a smoother transition into the design process. Finally, I’ll share my strategies for balancing your client roster, ensuring a thriving design practice that doesn't sacrifice your well-being. Prepare to capture every nuance with precision, from the welcoming embrace of the foyer to the intimate corners of personal spaces. The home review isn't just a feast for the eyes; it's the cornerstone of a collaborative design process that promises to bring your client's dream to life. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 10 Apr 2023 | 029: How to Sell the Design Dream | 00:37:16 | |
In this episode of The Affluent Creative, I'm sharing some fun tricks and tips for how to sell the design dream. In my experience, taking a new client from a prospect to a VIP is a process of courtship. It is all about the romance and the wooing that needs to take place for your client. And to navigate that place most successfully, you need to learn how to use the correct language to paint a picture of the transformation you're going to deliver for them. You want to create that vision in a way that they can see it, smell it, taste it, feel it, and hear it. A lot of this comes down to using sensory language to make a journey of all five senses for your client throughout the whole design process. Interior Design truly does encompass every sense. I want you to harness your creativity to turn your design brand and process into a multi-sensory experience. We’re diving in today with methods to help you create that luxurious design journey for your clients. In this episode, you will hear: How using sensory language can elevate the entire design experience for your client Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 04 Dec 2023 | 063: Mastering the Art of Hiring and Onboarding in Creative Businesses | 00:34:47 | |
When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So, today, we're going to dive into some of my best interviewing and onboarding tips and tricks. In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my interviewing tips and tricks for hiring that sticks. Hiring and team building are such broad topics with so much to dig into, so I've divided them into smaller chunks that you can focus and take action on. Follow along with the process and join in! In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 09 Jan 2023 | 016: When and How to Fire a Client | 00:40:59 | |
The topic we will discuss in today’s episode might come as a bit of a surprise. When you are listening here with me, you are used to getting a heavy dose of strategic inspiration, motivation, and momentum. And I know that talking about firing a client may seem like a bit of a downer. But the fact of the matter is that you need to be in charge of your business at all times, and that means when a client goes rogue, becomes abusive, or goes from being a great fit to being a poor fit, you have the right to fire them. It is never an easy decision to make when you are considering firing a client. You will need to make sure you have all of your ducks in a row, that you have thought through your options and are not making decisions in the heat of the moment, and that you and your business are protected. However, I have experience in navigating these situations and I am here to help guide you through the process. I want you to be working with clients that you genuinely enjoy and look forward to hearing from, not ones that bring you and your team down. In today’s episode, I want to share some of the most common reasons that you may want to make the tough call to fire a client. We will also look at circumstances when it is in your best interest not to fire a client as well as how to go about the firing process. So before you find yourself sacrificing your peace of mind to make a project work for someone not willing to work with your terms, listen in to today’s episode for some practical solutions.
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 25 Mar 2024 | 079: If She’d Only Met Me 8 Years Ago | 00:52:44 | |
If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina. When we met last year at my designer training day, Catherine was already a seasoned pro in the design industry. However, she had no idea how much some of her old ways were holding her back from even greater success. Within a few weeks from our first meeting, she and her team had implemented flat fees and gained their first proposal at just under six figures. The changes she instated even made a sabbatical from her practice possible, allowing her to pull back and focus on growing in other aspects of her life as well. And it all came from just a few steps outside of her comfort zone. In our candid conversation, we tackle the pressing challenges that come with the always-changing territory of design entrepreneurship. From serendipitous partnerships within a team to mutually fulfilling collaborations, Catherine shares the unfiltered realities of managing a thriving and authentic design business and the steps she had to take along the way. We dive deep into the strategic choices she's made, such as finding peace with being a design chameleon, and how these choices have shaped her path to success. Tune in to our conversation for inspiration filled with authenticity, confidence, and the flexibility to adapt to the ever-changing tides of the industry. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 29 Jul 2024 | 097: Your True Value as an Interior Designer | 00:29:28 | |
As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional.
In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients. Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly.
THE IMPORTANCE OF SPECIALIZED KNOWLEDGE Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence.
EMOTIONAL AND PSYCHOLOGICAL IMPACT Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients’ concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients’ needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful.
LEADERSHIP AND MANAGEMENT SKILLS Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned: When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 05 Jun 2023 | 037: When Bad Business Habits Happen to Good Designers | 00:42:23 | |
Are you tired of feeling held back by bad habits in your design business? Think of habits simply as patterns of behavior that have become routine. There are healthy habits and unhealthy habits, and we all have a bit of both. Unfortunately, some of these unhealthy habits can be costing you a lot more in your design practices than you might realize and they can be very easy to fall into but trickier to break. In today’s episode, I am going to walk you through a list of some of the bad habits that I encounter in many of the designers I work with. By pointing these habits out, I want to create awareness and shine a light on unhealthy business habits to give you a chance to take corrective action. Your awareness of these habits is key to helping yourself to reclaim time, money, energy, and productivity. Plus, there's a whole lot of extras that you're going to reap as a benefit of breaking these bad business habits. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 07 Oct 2024 | 107: What Are You Tolerating? | 00:42:02 | |
Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action. In this episode, I explore the ways tolerations are showing up in your design business and personal life. From underperforming team members to inefficient systems, I guide you in identifying the areas where you're settling for less than you deserve. You’ll learn how to create awareness around these tolerations, whether they’re costing you time, money, or your sanity, and how to either reframe them, release them, or replace them. It’s time to stop tolerating and start thriving.
IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 25 Sep 2023 | 053: Unlocking Business Growth with Effective Design Contracts: An In-depth Guide | 00:54:43 | |
Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline. Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. And even though this is so important, the legalese that most contracts are written in often makes both designers and clients uncomfortable and overwhelmed. My attorney-approved letter of agreement template is written in plain English and covers everything needed for protection from any snafus that may arise. And in today’s episode, I will walk you through my process of creating the right letter of agreement that is not going to overwhelm you or your clients but will still provide all of the clarity, confidence, and cohesiveness needed for your next project. In this episode, you will hear:
Follow and Review:We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 28 Oct 2024 | 110: 15 Triggers to Sell MORE Design | 00:54:10 | |
Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.
In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.
IN THIS EPISODE, YOU WILL HEAR:
MENTIONED IN THIS EPISODE:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 31 Oct 2022 | 006: How To Define & Identify Your Ideal Hot & Buying Client | 00:50:31 | |
When I first started my design business, I found myself in a client trap. 80% of my revenue was coming from 20% of my clients, but 80% of my clients were delivering just 20% of my revenue. When it came to choosing clients for the first five years of my business, I was not selective and I was not discerning. I didn't even know about an ideal client. But once I made this discovery and started to focus on the 20% of my ideal clients, my workload dropped significantly. I cut loose all the lovely people that were clients, but were too small or required too much hand-holding.
Since I have made this shift myself, I have shortcuts to share to get you on the path to becoming more selective and discerning with your own clients. Marketing to your ideal client means you're able to rise head and shoulders above the competition, you're able to be seen, heard, and valued beyond the crowd. I want you to assess and evaluate who your best fits are, instead of taking whoever shows up.
To do that, you need to start conversing with your clients and creating key points of connection with them. In today’s episode, I will walk you through my shortcuts for identifying and connecting with your ideal client. Creating these connections will lead to lasting client relationships that will make your business thrive without burning you out.
In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 18 Dec 2023 | 065: The Language of Luxury | 00:42:24 | |
What if I told you that the words you choose can have an impact on your bottom line? One of the best ways to attract affluent clients is by choosing the right words–words that not only magnify the worth of your work but sow the seeds of success. That means discarding limiting words like "expensive" and "cheap" and embracing empowering language that reflects the true value of your projects and services. But, that’s not to say that this is an easy fix! Amending how you use and choose words in your vocabulary can be one of the most difficult changes you can make because the way we speak is so patterned and ingrained in our minds. But, if you can make the changes with fidelity in all aspects of your life–even behind the scenes–you will shift your world and your worth. Join me in today’s episode for my suggestions for the words you need to eliminate and those you should adopt to sound more on-brand for your affluent clients and support your bottom line on the way. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 22 May 2023 | 035: How to Get More Done in Less Time | 00:42:45 | |
Time is our greatest non-renewable resource. There never seems to be enough of it, but worrying about not having enough time only limits you further. When we worry about feeling overwhelmed or lacking the hours in a day to get everything accomplished, we give into the kind of time-shrinking thoughts that interfere with our productivity. Today, I want you to identify your limiting beliefs around time to take better control of your time once and for all. In today’s episode, I am diving into the best ways to increase your productivity and manage your behaviors around time. This does not mean making you busier! Instead, we’ll look at the difference between being busy and being productive and how shifting our mindset from time-shrinking thoughts to time-enhancing thoughts will unlock a healthier approach to time management. I want to pull you out of the busy trap and shift your gears and get you into being more productive and more profitable. I will also share my best strategies for identifying those revenue rabbit holes or areas where you are losing precious time that you may not even be aware of. We may not be able to manage time itself, but we can always manage our behaviors around time. Learning this distinction will put you on the first step to revolutionizing your scheduling and reclaiming your time. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 13 Nov 2023 | 060: When You Let Love Lead, Business Grows: Meet Jenna Wedemeyer of Schnabel Interiors in Lexington KY | 00:42:15 | |
Get ready to be captivated by Jenna Wedemeyer of Schnabel Interiors as she dishes on her journey from nearly burning out to finding the perfect work-life balance and uplifting her business. Jenna's narrative of finding joy in horse riding, reconnecting with a long-lost sweetheart, and successfully moving her life and business proves that personal happiness can coexist with professional accomplishment. Jenna and I plunge into deep discussions about the significant aspects of business investment and how she leveraged her education to fuel her design business. Our conversation takes you through the art of forming client relationships and setting boundaries, to managing a website that reflects your brand. Jenna's penchant for minimalism and decluttering, and her expertise in the design market's dynamics provide a fresh perspective in the field. Jenna and I also delve into the essence of networking and partnerships in scaling a business. Our conversation sheds light on the changing resources for designers and the increasing importance of forging meaningful connections with other professionals. Jenna's experience with the value of having a mentor to guide your entrepreneurial journey will inspire you to take risks and find others to help you explore your potential. So, sit back and let Jenna's story motivate you to create your dream creative business. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 01 May 2023 | 032: Is Your Marketing Working? | 00:43:24 | |
Are you marketing? Often, when I ask designers this question, many tell me they have acquired a full practice by being word-of-mouth only. And while that is impressive, it can also leave you in a lurch. In our ever-changing economy, there are going to be times when that word of mouth goes silent–they could be right around the corner, and we’ll never know! If you don't have other engines for marketing ignited and running in your business, such uncertain times are going to be especially stressful for you. The kind of marketing that I'm going to share with you today is measurable and trackable. You can apply metrics to it to keep on top of it and make sure it is continually working to your benefit. I also have a very simple scorecard that you can use as a strategic tool to help you to track the number of leads that you gain from each marketing strategy used. There are so many lead sources that I have lined up for you–we’re talking social media, lifestyle referrals, profit partners, and more. I’m here today to walk you through each so you can be sure you are getting the most out of the platforms and strategies that you are using in your marketing to keep your business profitable and your creativity flowing. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 22 Jul 2024 | 096: 15 MORE Tips for Design Business Efficiency (Part 2) | 00:50:17 | |
Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.
In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business. We cover areas like client interaction and feedback, team management and delegation, operational efficiency and tools, and continuous learning and improvements. Gathering client feedback is crucial. It helps you improve services and keep clients smiling. Assign someone to have short, meaningful conversations with clients regularly. This personal touch makes clients feel valued and heard, and you’ll also obtain more detailed and actionable feedback along the way.
TEAM MANAGEMENT AND DELEGATION Investing in the growth of your team is key. When you encourage and support professional development in your team members, it creates a win-win situation. Providing opportunities for training and skill development not only enhances their capabilities, but it also increases job satisfaction.
Don’t forget about internal feedback loops. Getting feedback from employees is as important as getting feedback from clients. Regular check-ins allow team members to share insights and collaborate effectively. This allows you all to improve processes together.
OPERATIONAL EFFICIENCY AND TOOLS I know how important it is for you to have a successful design business. You wouldn’t be here if it wasn’t important. To do this, you need to implement tools and processes to become more efficient in your operations. One way to speed up decision-making and enhance communication with clients is by utilizing 3D visualization and rendering tools. Clients struggle to understand blueprints and elevations, but using these tools will help them understand exactly what their space will look like.
Building a comprehensive knowledge base is also a must. This bank of information streamlines processes and improves efficiency by providing quick access to standard operating procedures and frequently asked questions. Having clear guidelines and procedures keeps things running smoothly.
CONTINUOUS LEARNING AND IMPROVEMENTS Continuous improvements is how you stay ahead. After each project, sit down with clients for a debrief. Find out what worked and what could be better. This helps to refine and improve your processes, and it also strengthens client relationships by showing you truly value their input.
And don’t forget to implement tools and strategies that boost efficiency across the board, to ensure you are always moving forward.
TURN YOUR BUSINESS INTO A WELL-OILED MACHINE By implementing the action steps outlined in both episodes, parts 1 and 2, you can transform your business into a well-oiled machine with streamlined operations, a motivated team, and happy clients. Remember, the goal is to build a business that can operate smoothly even when you aren’t there, giving you the freedom to enjoy the fruits of your labor.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned: EP 94: 10 Tips for an Efficient Design Business, Part 1
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| 10 Jun 2024 | 090: How to Prioritize Your Profit | 00:34:22 | |
In the world of interior design, design firm principals are constantly juggling a million and one tasks. From design discovery to client onboarding, floor plans to renderings, networking to social media, project management to client care, you do it all. Let’s face it, you’re wearing upwards of 36 hats at any one time, and it can leave you feeling overwhelmed and under-earning. And that leaves less time and energy for the activities that bring you real profit. EARN MORE WHILE DOING WHAT YOU LOVEYou started your business to make money, doing what you love…design. Many designers are so bogged down with low-dollar tasks, that their finances and creativity both take a hit. If you want to increase your profit and engage in the work you love doing, then you must start focusing your efforts on the right activities. I remind my clients, “Where your focus goes, your finances flow.” In today’s episode, you’ll learn how to distinguish between high-dollar and low-dollar tasks, so you can prioritize activities that directly contribute to your profit. While low-dollar tasks are necessary activities within your business that must be completed, they are not a priority. As a designer and business owner, you should focus on tasks that impact your bottom line and require higher levels of expertise and skill. The categories here can make it simpler: lead generation and marketing, SEO and visibility, sales and offers, creative work, project management, communication, and admin. LEARN TO DOLLARIZE YOUR DAY FOR MORE PROFITDiscover which activities you should prioritize and which you should outsource when it comes to administrative tasks, marketing and advertising, sales, creative work, and more. You only have a finite amount of time. Knowing where your time is going each day will make a big difference. Let’s find out where you’re spending your time, so we can make you more money! You’ll learn how to dollarize your days, so you earn more in every activity. And you can delegate low dollar tasks. Your time as principal designer, Creative Director, or CEO is best invested in $1k tasks vs. the many $100 and $10 that can be delegated to team or outsourcing online. DELEGATE TO INCREASE PROFITS & AVOID BURNOUTWhen you stay focused on your Zone of Genius work at least 80% of the time, you’ll find yourself more productive, more fulfilled and more profitable. It’s vital that you relinquish the idea that you must do it all yourself. This is a myth and a costly one. Instead, when you assign a dollar value to each task, you’ll find that by delegating what you aren’t efficient at, what you don’t love, and what isn’t impacting the bottom line directly, that more gets done and you step out of sacrifice and off the burn out path. Your firm will earn more with the right team in place. Whenever you can outsource or delegate to someone who is a fraction of your hourly rate (internal use only, you know I advocate flat fees) you get time back for the actions that matter most. To find out how you can effectively grow your design business, BOOK-A-CALL here, it’s complementary and a way to explore the fit, as well as create your plan. IN THIS EPISODE, YOU WILL HEAR:
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| 13 Jan 2025 | 121: 21 Mindset Hacks to Drive Interior Design Success | 00:39:02 | |
Are you ready to take your interior design business to the next level? In this episode, we explore 21 mindset hacks that will help you define success, overcome obstacles, and create a thriving design practice. These strategies are designed to inspire and empower you to achieve your highest potential, both personally and professionally. Discover how to define your vision, master the art of connection, and embrace an abundance mentality. Each mindset shift is crafted to help you build confidence, improve productivity, and create a more fulfilling design business. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 24 Jun 2024 | 092: 45 Ways to Stop Doing Too Much | 00:49:59 | |
Many business owners fall into the trap of "doing" too much and forget the simple joy of just "being." If this sounds familiar, you're not alone. We “do-ers” feel like we are being lazy if we aren’t constantly performing. Let me clue you in on a lesson I had to learn the hard way. If your switch is always set to “do” instead of set to “be,” your creativity, productivity, and profits will suffer. In today's episode, you will discover the benefits of stepping into "being" and away from "doing." You will learn that doing less can lead to more productivity, profitability, and fulfillment. I will also share practical ways to incorporate more "being" into your life. It's time to shift gears and embrace a more fulfilling, balanced approach to life. For all you do-ers out there, I’m giving you permission to do less, stop the overwhelm, and step into “being.”
THE BENEFITS OF STEPPING INTO “BEING” Taking a step back from constant activity and learning to simply be can transform your life. When you allow yourself to be present and in the moment, you not only reduce stress but also open yourself up to greater creativity and joy. When you shift from the relentless cycle of doing to a state of being, you feel more aligned, relaxed, and fulfilled. By focusing on "being," you can accomplish more since you’ll be more productive and profitable while feeling a deeper sense of fulfillment. This shift can feel drastic, especially for those who thrive on staying busy, but the rewards are profound. Giving yourself permission to step back and be creates space for personal growth, leading to greater happiness and contentment. 45 WAYS TO INCORPORATE MORE “BEING” INTO YOUR LIFEI have created a list of 45 practical activities designed to help you embrace the joy of being. These suggestions are adaptable, allowing you to find what resonates most with you. Whether it's binge-watching your favorite series without guilt or exploring nature to rejuvenate your spirit, these activities are meant to bring balance and joy into your life. These activities are not just about taking breaks but about creating moments of joy and relaxation that can recharge you for the tasks ahead. By integrating these practices into your routine, you’ll find a better balance between doing and being, which will bring positive results to your business and personal life. It might seem counterintuitive, but doing less can help you achieve more. When you stop overdoing and start being, you align yourself with a natural flow that boosts productivity. Stepping back from constant busyness leads to increased creativity and efficiency, making you more profitable in your business endeavors. Focusing on being allows you to tap into a deeper sense of fulfillment, encouraging quality over quantity in your efforts. You can approach tasks with greater clarity and efficiency, when you feel mentally refreshed. For example, decluttering your workspace can lead to better focus and creativity, and taking breaks to play with your pet or enjoy a hobby can provide a mental reset that boosts overall productivity. Embracing the joy of being rather than the constant push to do more can transform your life. By integrating these practices into your daily routine, you will be more productive, profitable, and deeply fulfilled. So take a step back, breathe, and give yourself permission to just be.
IN THIS EPISODE, YOU WILL HEAR:
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| 20 Feb 2023 | 022: Multiply Each Project Investment To Maximize Profit | 00:46:27 | |
Today, we’re diving into how to deploy the ten layers of design to maximize, multiply, and drive your profits. When we talk about these ten layers, I am referring to how you incorporate the following ten design components into each finished project: flooring, rugs, paint, upholstery, pillows and throws, case goods, lamps and lighting, accessories and art objects, artwork or wall decor, and window treatments and drapery.
Including selections from all ten of these layers maintains your scope of profit while achieving a tailored and thorough final product for your client. Every selection is a layer of investment for your client, which is a layer of profit for you. And this layering is possible with every single project! As you will learn in our conversation, the ten Layers don’t change, even if your client is a maximalist or a minimalist in their design preference.
I have a very simple, proven process that I've used for years that I will be sharing with you in today’s episode to help you leverage those layers and multiply those profits for your business. Be sure to tune in!
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 03 Oct 2022 | 002: You’ve Got This, I’ve Got You | 00:44:26 | |
Today’s episode focuses on my big “why”: why I have taken on this podcast and how it can help you in your pathway to creative success. I hope that through sharing my experiences, giving you tips and tricks of the trade, and bringing in creative luminaries throughout the field, you will gain the insight and confidence to do what it takes to spark your passion. Most importantly, I understand that you are a one-of-a-kind combination of education, expertise, experience, talent, personality, hobbies and interests. My advice will never be “one size fits all.” I’m bringing you a wealth of strategy, smart systems, tested tools and tips that you can digest and apply at your own pace and wherever you are on your journey. So grab a pen and a pad and let’s dig in! In this episode, you will hear:
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| 02 Sep 2024 | 102: 7 Myths of Client Money Talks | 00:46:47 | |
Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.
In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We’re covering everything from value-based pricing versus hourly fees to setting clear expectations. We’ll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients’ emotions and create a design process that feels like a memorable, meaningful journey.
VALUE-BASED PRICING OVER HOURLY FEES Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here’s the reality - if you’re a fast designer (and many are), you’re actually getting paid less for being efficient. That doesn’t seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you’re charging based on end result. Clients pay for the outcome, not the time it took to get there. It’s a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you’re worth.
SETTING CLEAR CLIENT EXPECTATIONS Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it’s up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they’re investing in. This way, your clients won’t be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road.
SELLING AS EDUCATION AND SERVICE Selling doesn’t have to feel slimy or uncomfortable. It’s not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you’re selling your services, you’re actually helping clients get what they truly want…a beautifully designed space that improves their life. It’s about guiding them toward the best solutions for their needs. So, don’t be afraid of the word “sell.” You’re offering them something they need, and that’s service in itself.
TAPPING INTO CLEINT’S EMOTIONS Clients will tell you what they need from a practical, logical frame of mind. It’s your job to listen to what they’re saying as well as what they’re not saying. When you can deliver on that emotional level, clients will not only love the design, but they’ll also be willing to invest more because you’ve given them something they didn’t even know they needed.
DESIGN AS A MEMORABLE JOURNEY Design isn’t just about the finished product. It’s also about the journey to getting there! From the moment a client hires you to the big reveal, it’s all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you’re giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride. Remember, that the myths you have bought into are not facts. They are merely beliefs. It’s time to release these beliefs and replace them with the truth!
IN THIS EPISODE, YOU WILL HEAR:
Links:
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| 02 Dec 2024 | 115: Your Secret Weapon for Interior Design Success | 00:45:40 | |
What’s stopping you from achieving everything you want in your design business? In this episode, we explore how your brain’s natural resistance to change might be holding you back—and how you can overcome it. Learn how to interrupt unproductive patterns, take decisive action, and push through challenges to create a thriving design business. Join us as we dive into strategies for breaking free from comfort zones, building better habits, and implementing smart systems to streamline your operations, attract higher-quality clients, and deliver exceptional results. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 24 Feb 2025 | 127: Boost Profitability Today With Design Sponsorship | 00:39:27 | |
Are you leaving money on the table by not leveraging sponsorships and co-branding opportunities in your design business? In this episode, we dive into the power of design sponsorships, how they elevate your brand visibility, and the strategic ways to integrate them into your business for higher profitability. From partnering with builders and contractors to sponsoring community events and aligning with philanthropic causes, we explore how sponsorships can expand your reach, generate leads, and create a positive impact in your market. IN THIS EPISODE, YOU WILL HEAR:
SPONSOR LINKS:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 16 Oct 2023 | 056: 7 Unexpected Ways to Amplify Your Client Base in the Creative Industry | 00:32:58 | |
We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market. Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider. In today’s episode, we’re diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 20 May 2024 | 087: Are You Using the F– Word In Your Business? | 00:31:30 | |
Free: what does it make you think of? A bargain? A steal? Now consider…are those concepts really the ideas you want your clients to associate with your brand? Whether we like it or not, words are loaded with associations and, starting now, this is one word I want you to avoid in your branding. Free does not encourage engagement or investment into your services. A complimentary gift, however, is priceless. Let's talk about how the subtle art of offering 'complimentary' services, rather than ‘free’, not only upholds the value of your work but transforms the way clients see your business. In this episode, I'll share, from my own blunders and triumphs in the world of design, the transformative power of terminology in the services you offer. From the overlooked digital downloads that clutter our inboxes to the impactful strategy of nurturing client relationships with value-packed, complimentary offerings, you’ll learn how to avoid diminishing your worth and instead, position your work as the generous gift it is. Remember the last time a simple act of kindness turned a good day into a great one? That's the feeling you should be striving to recreate for clients with special, unexpected surprises that foster a sense of exclusivity and appreciation. We'll discuss how to weave this art of surprise into your design business, creating an exclusive client experience that not only fosters loyalty but also ignites word-of-mouth. Whether you're looking to refine your approach or seeking inspiration on how to enrich client interactions, join me as we redefine the standards of service and success in the creative industry. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 03 Feb 2025 | 124: 5 Interior Design Marketing Essentials for More Clients, NOW | 00:45:14 | |
Are you tired of the revenue rollercoaster in your design business? If you're relying solely on word-of-mouth referrals and the occasional DM inquiry, it’s time to take control of your marketing. In this episode, we share five essential marketing strategies to consistently attract more clients, fill your pipeline, and create a steady flow of business. From leveraging landscape signage to sending personal outreach to your ideal clients, these proven tactics will help you stand out, stay top of mind, and build a thriving design practice with ease. IN THIS EPISODE, YOU WILL HEAR:
SPONSOR LINKS:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 19 Feb 2024 | 074: Think & Get Clients | 00:34:59 | |
Are you ready to redefine the landscape of your design career as well as your personal well-being? In chatting with the designers I coach, I’ve noticed that a fog of uncertainty has started to settle over many of us. I’m here as your beacon of hope through today’s pivotal and life-changing episode. Today, we're peeling back the layers of confusion and resentment that we often find ourselves dwelling in and instead focusing on the essentials needed to flourish in the competitive world of design. Visualize with me for a moment, the life and career you've always dreamed of—it's not only possible, it's within reach. With your mind's eye as your guide, I'll show you how to construct affirmations that aren't just wishful thinking, but magnetic blueprints for success. We’ll journey together through the act of intentional visualization, crafting affirmations that resonate deeply with your design aspirations. We'll also delve deep into the transformative power of exercise and practicing gratitude to combat the insidious grip of seasonal affective disorder and low motivation during these challenging phases. Now, imagine weaving these powerful mental practices seamlessly into your design business. As we explore the essential role of a positive mind-set and strategic heart-set, I'll equip you with the tools to not only attract your ideal clients but to shape a brand that vibrates with authenticity and allure. Discover how to shift from a reactive to a proactive stance in securing ideal clients, helping you not just anticipate success but act from a place where it's already a given. Mental health and visualization aren't just buzzwords—they are the cornerstone of a successful design practice. Let's transform these concepts into concrete strategies that will pave your way to a year of unparalleled triumphs in the design industry. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 19 Aug 2024 | 100: You Are Only as Good as Your Sources | 00:45:10 | |
In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.
This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd. Let’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.
ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.
THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch.
ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.
CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION Sourcing isn’t a one-time thing…it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned:
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| 25 Dec 2023 | 066: 7 Steps to Your Best Design Year Ever | 00:41:28 | |
Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. We’ll traverse the landscape of strategic goal setting, the significance of celebrating victories, and the surprising benefits that ripple from focusing on one major objective. Imagine receiving a life-changing opportunity from a connection you made years ago. In today's conversation, I recount how a Cornell alumni list became the springboard for my first client and share insights on how to tap into similar networks to enhance your design business. I also delve into some of my clients’ successful journeys to underscore the importance of implementing processes and boundaries to achieve professional fulfillment and financial growth. Together, we'll explore how setting clear parameters and evaluating project profitability prevents burnout and propels your business forward. Finally, we’ll examine the joy of design work and the critical need for clear client agreements. I’ll dissect the 'design delight factor', emphasizing your creative satisfaction and the influence of client involvement on your work. Let's raise a toast to success stories and the small yet mighty 'book of wins' that can elevate both your craft and spirit. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 12 Dec 2022 | 012: Five Steps to Planning Your Best Design Year Ever! | 00:50:23 | |
As the fiscal year comes to a close, it can be tempting to plow straight ahead and into next year’s work without pause. You might find yourself in over-drive, trying to tie-up those loose ends from this year while preparing for next year’s project load. Or, maybe you had a great year and you’re looking forward to what next year will bring and just can’t wait to dive in. Whatever it may be that’s pushing you full speed ahead into the upcoming year, I want you to do yourself a favor and take a moment to pause. It is so important to take some time for yourself at the end of each year to reflect on your past practices and set goals for your upcoming year. Your success needs to be intentional, strategic, purposeful, and guaranteed. And the only way that you can make that happen is by taking a break away from your business, ideally in a relaxing space away from the grind, and reflecting. Assess what worked well and what didn’t, where you can find improvements, and set some goals for yourself. I want you stepping out of the day-to-day and stepping into a space of vision, planning, and reaching. In today’s episode, I am going go be diving into how to assess the year that you’ve just wrapped up and use your reflections to predict and guarantee your best year ever in business. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 04 Mar 2024 | 076: How Being Cheap Is Killing Your Profits | 00:37:52 | |
It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius. When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you're truly brilliant at, and what you're fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do. In today’s episode, I will walk you through some of the ways that you're actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 16 Jan 2023 | 017: 7 Unexpected Ways to Get Clients When You’re Starting Out or Stuck | 00:32:58 | |
We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market. Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider. In today’s episode, we’re diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 09 Sep 2024 | 103: Profitable Interior Design Discovery | 00:35:06 | |
Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable. In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage. IN THIS EPISODE, YOU WILL HEAR: - (01:32) The proper way to do design discovery - (02:08) Optimizing your website inquiry form - (03:43) Building trust with a structured Zoom consultation - (04:45) How to price your home reviews and assessments - (07:01) How to handle pushback from your prospects - (08:57) How to approach offering the letter of agreement - (10:13) The importance of having money conversations - (12:10) A walkthrough of all the questions in your website inquiry When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 03 Jun 2024 | 089: How To Prepare For MORE Profit | 00:28:04 | |
Working in design, we know how important a living space can be for our clients’ well-being. We design entire rooms looking for ways to make our clients’ lives easier, more efficient, and more beautiful. But, how often do we do the same for ourselves? I’m not just talking about our curated office spaces. When was the last time you purged yourself of those old files, cleaned up your drive, and really took an inventory of your projects, resources, and client files? You might be surprised at how much what you hold onto is holding you back. I know this from experience–I have gone through my fair share of slow times in my business and I had to learn the hard way how my anxious reactions were not serving me. Today, I’m sharing my hard-won tips to prepare for your future profits without getting sidetracked by anxiety. Learn how the energy you project can draw positive outcomes and why decluttering both your physical and digital spaces is essential for creativity and productivity. We’ll also dive into practical tips for archiving old project materials and updating sample libraries to make room for fresh opportunities. Discover how visual clutter can stifle your creativity and get actionable strategies to foster a workspace that not only looks good but feels inviting and energizing. Let’s tackle those fears that you’re holding onto and stop them from holding you back! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 09 Dec 2024 | 116: Design Success Without the Sacrifice | 00:47:41 | |
Are you ready to experience success in your design business without sacrificing your personal life, time, or energy? In this episode, we explore how you can streamline your business operations, attract quality clients, and set boundaries that give you freedom without compromising profitability. Discover the most common traps holding designers back, from relying solely on word-of-mouth marketing to inefficient project management. Learn how to implement smarter systems, refine your client processes, and step into a business model that supports your creativity and growth. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 21 Nov 2022 | 009: Taking Care of WHO Matters Most In Your Business | 00:27:06 | |
What are you doing for the whole of your body and soul? Think about it for a moment. If your first reaction is to say, “Oh, I don’t have time for that, I’m on a roll in my business and self-care has to wait,” then I have some news for you. When you short-change yourself, you short-change your family, your friends, your clients, and, yes, your business. It’s just that important. Putting yourself first isn't selfish. It's healthy and it is self-preservation that helps you to thrive rather than just survive. If you don't care for yourself first, you put yourself on the fast track to burn-out, sick-out, and checking out. Self-care isn’t something that should be thought of as your last priority, it should be your first. In today’s episode, I am going to be diving into the care and feeding of your greatest business asset: you. This is an opportunity to become aware of the ways that you are neglecting your best self. I will provide you with some simple strategies for you to put in place to correct the deficiencies, to correct the self-neglect, get off the hamster wheel, and get back your sanity. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 23 Jan 2023 | 018: How To Hire Local Assistants Right the First Time | 00:49:50 | |
Diving into hiring for the first time doesn't have to be complicated. It can be simple as long as you follow the process that you need for success. Often, what stops designers from hiring is that they are afraid of managing people. Yet the right team can effectively manage themselves while saving you time and giving you back that creative energy for projects where you thrive. Today, I want to focus in on hiring additional talent locally, as it seems to be the first step most designers take. We’ll discuss the ins and outs of how to identify what positions you need to fill, how to write job descriptions that will attract quality applicants, how to sift through resumes quickly and efficiently, where to seek the best talent, and so much more. I’ll also share with you some of my tried and true tips on getting to know your team and managing them effectively so that you can feel confident taking on additional hires in your business. Tune into today’s episode to get that jump start into effective hiring and next week, we’ll continue our discussion of the process by going into further detail about what to expect during the interview process and beyond. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you. | |||
| 17 Feb 2025 | 126: How to Grow Your Interior Design Practice with Profit Partners | 00:36:53 | |
Are you leveraging the power of strategic partnerships to grow your design business? In this episode, we explore profit partners—collaborations with businesses that already serve your ideal clients but don’t compete with you. These partnerships create organic referral opportunities, increase revenue, and help you establish a stronger presence in your market. From hosting exclusive events to tapping into high-end newsletters, we break down how to identify, approach, and nurture relationships with the right partners to grow your business without constantly chasing leads. IN THIS EPISODE, YOU WILL HEAR:
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| 15 Apr 2024 | 082: Design Discovery that Guarantees You Land the Project | 00:37:23 | |
As creatives, we often fall into the temptation of leapfrogging the business aspect of a new project in order to dive right into the creative. However, if you want the most creatively satisfying projects, you need to take care of the business side of things with your client first. This means crafting rapport and a quality relationship with your clients that will allow them to trust your vision wholeheartedly so that your creative prowess can shine. In today’s episode, I’ll reveal my most effective blueprint to gather the intel you need to create a proposal that your client will sign with enthusiasm, guaranteeing that you land every project and nab those creative opportunities of your dreams. The art of the design discovery process is an invaluable step that goes far beyond a simple phone call. It's about building a bond of trust and rapport, setting you up to craft irresistible proposals that clients will jump at the chance to accept. I’ll guide you through the intricacies of client-designer dynamics to help you take control of the design process and steer your clients toward success. Learn how to select clients who resonate with your services, ask the right questions concerning their home attachment and budget, and manage the common misconceptions shaped by home improvement shows. By asserting your role as the expert, you'll lead your clients to make sound furniture investments and ensure the design journey is smooth sailing. We’ll also tackle the profound influence of varied landscapes of decision-making styles on design projects and I'll share strategic insights on aligning with clients whose decision-making speed complements your work rhythm. This will help you to set realistic expectations, and gracefully bow out of projects that don't match your brand. By conducting a meticulous home review, you position yourself for a successful partnership and a project that stands as a testament to your expertise. Tune in, and let's take this step together toward becoming the affluent creative you are destined to be. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 07 Aug 2023 | 046: When You Break Your Process, You Break Your Profit | 00:32:05 | |
How faithful are you to your process? Do you find yourself sometimes skipping over, ignoring, or avoiding steps? Maybe they make you uncomfortable or just don’t seem important enough at the time. However, whether accidentally or intentionally, when you break your process, you break your profit. Your design process needs to be followed tightly because it will lead you to more profit, save you time, and increase your productivity. Having a process takes you out of winging it and puts you into winning it; sticking to your process removes random and delivers revenue. Today, I’m your guide on a deep dive into process management and client relationships, two key areas that could make or break your design business. I’ll share with you some practical tips on how to spot red flags and protect your practice from potential pitfalls by identifying poor-fit clients from the get-go. We’ll discuss the importance of having open conversations about your client's design investment early on, as well as how to conquer that uncomfortable feeling when discussing numbers. But it's not all doom and gloom! I’ve got some top tips on how to secure your ideal client and craft an offer that's too good for them to resist, ensuring your bottom line stays healthy while you attract clients that are a perfect fit for you. Staying true to your process will help you grow your profits in the long run, so tune in to fine-tune those details now so you can stick to them later. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 18 Sep 2023 | 052: What To Do When Inquiries Aren’t Coming In | 00:55:50 | |
In many parts of the country, we are seeing a downturn in business. The kneejerk response for many designers is panic mode–and that might be your reaction as well if you are dealing with the uncertainty of losing your steady stream of client inquiries. Economic uncertainties are bound to happen, but they shouldn't dictate the trajectory of your creative business. It’s easy to panic and worry when inquiries aren’t pouring in, but remember - what you focus on expands, what you think about you bring about. Listen In → www.melissagalt.com/ac052 Mastering your business numbers and marketing strategies is crucial, especially in tough economic times. Are you familiar with your break-even number? Do you understand your overhead expenses? Do you have an emergency fund in place? We discuss all of this and more in today’s episode, including insights on strategic team and payroll reductions, client incentivization, and getting ahead of the curve by ordering before price increases. We'll also shed light on the importance of networking and due diligence when venturing into new territories. Whether you're struggling with financial management, grappling with marketing strategies, or seeking ways to attract your ideal client in a dry spell, harnessing the power of a positive mindset and masterful business strategies will help you overcome these hurdles. Don't let economic uncertainty deter you! Instead, let's turn it into an opportunity to redefine and revolutionize your creative practice. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 08 Jan 2024 | 068: C.R.E.A.T.E. a More Profitable Practice | 00:47:15 | |
In the realm of design, connecting with clients goes beyond aesthetics; it's about speaking their language and sharing values that echo through your work. It's all about leveraging your unique journey—from the places you've lived to your personal hobbies—to establish a brand that resonates and creates enduring client relationships. In today’s episode, I illuminate the path to standing out in the design industry by leveraging your unique story and building meaningful connections with clients. My CREATE formula, your personal blueprint to success and profitability, is the first step to unlocking the secrets to a flourishing creative career. It will help you transform your vision for your business and life into a reality. Starting with a vision board to solidify your objectives, we’ll work together to craft your vision for what your personality can bring to your brand. I’ll delve into the art of sharing common experiences and values to set yourself apart from competitors and the importance of demystifying the design process to cultivate a solid relationship based on mutual understanding. I’m here to help you harness the 'star factor' that makes your brand irresistibly and authentically you. Whether you're stepping into a new year or simply a new phase in your career, this episode is a call to action for designers to embrace their full potential, using the CREATE strategy to craft a business that truly reflects their vision and values. So, grab your vision board and get ready to elevate your design practice to dazzling new heights. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 16 Sep 2024 | 104: Your Interior Design Feasibility Package | 00:23:54 | |
Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing. In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You’ll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you. IN THIS EPISODE, YOU WILL HEAR: - (02:00) – What is a feasibility package and when to use it? - (03:17) – Pricing guidelines for feasibility packages - (04:14) – What’s included in the package - (06:06) – Importance of trades days and package fees - (08:39) – Repurposing past work for efficiency - (10:07) – Advising clients on contingency costs - (15:27) – How to introduce the feasibility package to clients - (19:38) – Using the feasibility package to qualify clients When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 27 May 2024 | 088: 5 Ways To Beat Overwhelm | 00:33:10 | |
Feeling like you're constantly chasing your tail in your design practice? I know I've been there—drowning in emails, juggling multiple tasks, and never quite feeling like I'm on solid ground. However, the most important thing to remember about overwhelm is that it is just your perspective on a moment in time. It does not have to be your reality. I've found a lifeline through simple, yet effective strategies to curb the chaos and I’m here to walk you through five key steps to take back control. From setting non-negotiable communication boundaries to the benefits of an organized, color-coded calendar, you’ll say goodbye to the paralysis of overload and hello to the well-oiled machine that is your creative business. Imagine your day compartmentalized into neat, color-coded blocks, each dedicated to a specific task—no more bouncing between tasks like a pinball. In this episode, I share the transformative power of time blocking using accessible tools like Google Calendar. You'll learn how to prioritize effectively with just an index card and why multitasking might actually be your kryptonite. Plus, I'll let you in on the secret to maintaining a sense of accomplishment and focus, cultivating control in your professional journey and personal life. Each segment of your day can be a stepping stone to building a thriving practice without feeling like you're constantly on the brink. I've got some creative communication tactics up my sleeve that will endear you to your clients and keep them excited about the progress of their projects while still setting clear boundaries for your time. And for those who are ready to take their creative business to stratospheric levels, I'm rolling out the red carpet to the Go Beyond Intensive event in sunny Scottsdale. It's a chance to connect, learn, and grow with fellow designers who are all about embracing smart systems and a mindset that propels them forward. So tune in, get inspired, and let's journey together toward a design practice that nurtures your extraordinary life without the burnout. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 24 Oct 2022 | 005: How To Stop Hiding In Your Business and Get Hired | 00:33:30 | |
In today’s episode, we are diving into the many ways that you may be hiding inside your business. We are going to look at all the little ways that you are getting hung up on the mechanics of your business instead of getting yourself out there and participating in the magic of your creative energy.
I define creativity as the space where art and science meet and make magic. And I want you to be a creator of that magic rather than hiding on the sidelines! There are so many ways that you may be avoiding the big picture in your creative business. You may be trying too hard to achieve perfection in everything you accomplish, or feeling like you need to have all of the small components of your business set before you can go out and get yourself those clients.
I’m here to tell you that all you need to start a successful business is a client, a project, and a project. Logos, business cards, mission statements—they can come later. What you need to be doing now is getting yourself out there, presenting your unique talents to the world, and solving the problems for your clients that only you can solve. So, tune in today for that extra push to get out of hiding and into your creative practice.
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.
Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 17 Jul 2023 | 043: How Perfectionism is Killing Your Profits and What to Do About It | 00:48:38 | |
I’m willing to bet that if you are about to tune into this show, there is a 90% chance that you are a perfectionist. I can confidently make that claim because I have yet to meet a creative who wasn’t! As creatives, we often fall into the trap of postponing opportunities and stalling our business progress in the name of achieving that "perfect" standard. We may laugh it off or even try to turn it into a strength, but this bad habit can harm our business profits. In today’s episode, we’re having a crucial conversation about perfectionism and how it is sabotaging your business success. First, we’ll explore the 10 hotspots where perfectionism might lurk in your business, from logo design to your website, business cards, and photography. Then, we’ll discuss the three different types of perfectionism and the two dimensions of perfectionism, all of which could be costing you time, money, and opportunities. I’ll also share my best strategies for beating perfectionism and unlocking the true potential of your business. Remember, perfectionism is not a strength but a self-imposed standard that often stands in the way of progress. Let’s beat perfectionism together so you can maintain your business momentum! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 23 Dec 2024 | 118: Stretch Yourself for Greater Design Success | 00:46:26 | |
Are you ready to step out of your comfort zone and elevate your design business? In this episode, we learn about ten ways to stretch yourself for greater success in your design practice. Learn how to push past perceived limits, adopt new strategies, and embrace growth that aligns with your goals and values. From adjusting your rates to redesigning your office, each stretch is designed to help you enhance your productivity, boost your confidence, and create a more fulfilling business. Tune in to discover how to make meaningful changes that will propel your business forward. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 20 Nov 2023 | 061: Who Your Brand Needs To Be For Affluent Clients, Part 1 | 00:39:29 | |
Ever wondered how your fashion choices could determine your success? Today, we’re exploring the power of aligning values with your ideal clients rather than hard-selling and how your style choices – from your wardrobe to your eyewear – can impact your brand's image. We’re looking at the undeniable allure of fascination–which is why making an outrageous eyewear statement, for example, could actually be a game-changer for your business, taking cues from icons like Elton John and Iris Apfel. Who knew that your choice of car, jewelry, and even technology could narrate your brand's story? Whether it be your snazzy watch, architectural jewelry, or the sleek car you drive, these factors all contribute to your brand's narrative. Learn how to harness these elements and reflect your brand's ethos powerfully. Drawing inspiration from the successful designer Peter Marino, we’ll learn how to think, dress, and act out of the box. We'll also delve into the often overlooked aspects of our lives – our phone cases, ringtones, and screensavers – and how they silently communicate our brand to the world. It's not just about what you wear; it's about crafting a brand wardrobe that speaks volumes. Tune in as I share my journey of breaking away from a signature look to create a new wardrobe that better aligns with my brand identity. We’ll take a closer look at the concept of a 'brand wardrobe' and understand how a support network plays a pivotal role in building your business. Wrapping up, we'll explore the benefits of subscribing and sharing the podcast and how you can interact with me directly. Let's take this captivating journey together and step closer to becoming an affluent creative! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 13 Feb 2023 | 021: Creating Profitable Client Expectations Every Time | 00:52:25 | |
Today is all about great expectations. We’re talking about creating profitable client expectations for every project, every time. When you enter into a design agreement with a new client, there needs to be clarity and transparency at all stages of the conversation. Too often I hear from designers frustrated that their clients don't have realistic expectations of their work. Working this way is stressful on both ends–the client and the designer– because it creates false expectations and preconceived, inaccurate, notions.
The solution may not be easy, but you have to remember that you are in charge of helping your client create appropriate, realistic, and profitable (for your benefit!) expectations. You have to be brave enough to shine a light on those false expectations and inappropriate or preconceived notions and show your clients the truth diplomatically and professionally. Because if you don’t, it's going to land you in a great deal of frustration, stress, and potential loss of profitability—none of which I want you to endure.
In today’s episode, we’re digging into my strategies for maintaining that crucial sense of transparency at all stages with your clients. I’ll help you to navigate your process with the intention to set clear expectations for your client.
In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 28 Aug 2023 | 049: Get Your Team to Get More Done | 00:41:09 | |
When did you last professionally check in with your team members? Have you ever tried utilizing a third party to collect self-evaluation answers from your team members rather than relying on skewed answers from bringing these questions up during evaluations? Today’s episode of The Affluent Creative is one you won’t want to miss, whether your team is local, remote, or maybe not even yet existent. Chances are, even if you don’t yet have a team working for your design business, you will eventually need to hire one. And, even if it seems like your team is working out well, there may be issues you aren’t aware of that are getting in the way of maximizing your design business’ profits and your team’s satisfaction. You might even find yourself wanting to self-reflect on your own employee happiness and contributions within your own business. Today, we are talking about the ways to get your team to get more done. I have so many tips and strategies to share with you that will help you to get the most out of your team, by getting their honest views on their workload, making them feel valued, and delegating tasks as needed to share the workload respectfully. The key is getting your team to take ownership of their role in the business so that they will be able to perform at higher levels. I’ll help you to shine a spotlight on the hidden talents within your team and guide you on how to motivate your team to align with your company's mission and goals. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Resources: Get Your Team to Get More Done The Third Door Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 13 May 2024 | 086: Your Clients Aren’t Qualified, Take the Lead | 00:35:19 | |
Ever felt lost in the maze of design decisions, wondering if you're making the right choices for your clients? As a designer, it is important to embrace your role as a navigator, steering your clients towards the beautiful and functional spaces they dream of. This episode is brimming with insights on how to assert your expertise from the get-go, ensuring your clients see you as not just a designer, but as a visionary leader. From the thrill of the discovery phase to confidently handling challenging proposals and redlines, I'll share the secrets to solidifying client relationships that thrive long after the last piece of furniture is placed. The landscape of interior design is evolving, and staying ahead means adapting with grace and innovation. Today, I delve into the art of transforming spaces with detailed renderings that bring your vision to life, and the shift towards leveraging online resources. Discover how to set the stage for success with strategies that showcase your adaptability and meticulous planning. I'll also discuss the art of setting clear expectations through disclaimers, ensuring your designs are not only protected but poised for enhancement, with the vast selection of resources at our disposal. In a world where choice can overwhelm, we can save our clients from the dreaded decision fatigue and keep their journey toward a perfect home enjoyable and stress-free. As your guide through these intricacies, I aim to empower you to maintain control, avoid common pitfalls, and achieve a harmonious final installation that reflects your vision as a creative expert. So, whether you're an emerging designer or a seasoned pro, join us in this conversation for insights that will help you lead your clients with confidence. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 17 Jun 2024 | 091: Your Vision Board is Broken: How to Fix It | 00:43:44 | |
I’m sure you’ve heard business and life coaches advise on the importance of creating a vision board. Essentially, a vision board is a tool for personal development and achievement. The purpose is to motivate and inspire you as you work towards accomplishing your dreams. While vision boards have been a traditional tool for goal-setting, they aren’t as effective as they could be. It’s time we upgrade this broken tool and turn it into something that will produce the results we desire. THE PROBLEM WITH VISION BOARDS
SETTING SPECIFIC GOALS Be particular and selective with the goals you put on your board. Your fantasies can only become realities when you know exactly what you want in life and business. For example, if you want to move into a new office to run your business, don’t just stop at “new office.” Think about where the office is located, how big the space is, how many windows it has, and what floor it’s on.
THE POWER OF VISUALIZATION My clients often come to me, telling me they feel stuck when creating vision boards. To help them feel less stuck, I remind them about the power of visualization. They visualize every day in their work, without even realizing it. Allow me to share an example.
As a designer, you can walk into a new home and after just a few moments, you’re already envisioning the transformation. You clearly see the newly designed space in your mind with such specificity. Your brain is establishing a roadmap for the upcoming project. You see, you already have the ability to visualize transformations in your mind. This is the same level of clarity you need to bring to your board. When you visualize your future with clarity and specificity, then your board becomes a roadmap for your desires, goals, and celebrations.
WHAT IS HOLDING YOU BACK FROM DOING THIS? There are a multitude of factors that hold us back from setting, visualizing, and achieving our dreams. For one, we all deal with an inner imposter that tries to tell us to think small. I want you to silence that imposter and push yourself beyond your comfort zone.
Your goals will become a reality when you are in a state of flow and energetic alignment. I want you to let go of all the “doing” and practice just “being.” IN THIS EPISODE, YOU WILL HEAR:
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For more information about The Affluent Creative, check out my website www.melissagalt.com | |||
| 26 Jun 2023 | 040: How to Work With Contractors Without Losing Your Mind | 00:32:02 | |
Unless you are a designer that works in furnishings only, you are going to have to work with a contractor at some point. I don’t just mean general contractors either—plumbers, electricians, painters, drywallers, roofers, flooring specialists, wallpaper, hangers, appliance installers, cabinet makers and the list goes on. Contractors are an integral part of design, remodeling, renovation, and new construction. Unfortunately, there are great and not-so-great contractors out there and you are going to have to work with both kinds. It’s important that you know where to find quality contractors and that you know how to work with them effectively. In today’s episode, I'm diving in with my best advice for finding quality contractors you can trust, and the right way to vet them. I’ll go over the five must-haves to validate quality contractors every time, and why you want to craft a contract or code of conduct so that you can accurately and precisely set expectations. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 06 Jan 2025 | 120: What's Your Word of the Year? | 00:53:03 | |
Do you have a word that will guide and inspire you throughout 2025? In this episode, we explore the transformative power of choosing a single word to set the tone for the year ahead. Learn how a word can help you focus your energy, clarify your goals, and create meaningful changes in both your business and personal life. We share practical strategies for selecting your word, defining its impact, and using it as a catalyst for growth. Discover how your word can become a powerful tool for transformation and intention as you move into the new year. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 12 Feb 2024 | 073: Are Your Clients Allies or Obstacles? | 00:26:20 | |
Sourdough toast with sour cherry jam might just be my secret ingredient to celebrating the wrap of a recording session, but it's the client-designer relationship that's the true bread and butter of our industry. Today, I peel back the curtain on the collaborative dance we engage in with clients, sharing candidly how a project's end can actually become the beginning of a lifelong partnership. And while it can be easy to get caught in the trap of viewing your clients as adversaries to your vision at times, I’ll help you discover why embracing clients as precious gifts can redefine your entire approach to your craft. As we weave through, you’ll learn to recognize that the codependency which underpins a service relationship can actually be pure magic for your design process. Passion is the compass that should guide our business endeavors-–and when we start to see clients as fuel to that fire rather than obstacles to our process, our creativity can only grow. Whether it's the thrill of a new client aligning with our values or the spark of creativity reignited, this episode is an ode to infusing our work with soul. So join the conversation, share your thoughts in our Interior Design Business Mastery Facebook group or slide into my Instagram DMs – let's continue to champion the joy in our professional and personal journeys together. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 30 Dec 2024 | 119: Overcoming Your Fears for Greater Design Success | 00:01:23 | |
Are your fears holding you back from the success you desire in your design business? In this episode, we explore how fear can manifest in our professional lives and prevent us from reaching our full potential. We share practical strategies to recognize, understand, and overcome fears so that you can confidently move toward your goals. From unpacking the root of fear to using it as fuel for growth, this episode offers tools to help you transform fear into a powerful ally in your design journey. Learn how to embrace fear, shift your mindset, and step boldly into your next level of success. IN THIS EPISODE, YOU WILL HEAR:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 04 Sep 2023 | 050: Where Your Focus Goes, Finances Grow | 00:51:26 | |
If you’re anything like the many designers I coach, you may feel like your focus is pulled in so many directions that it is hard to clear a path forward to higher profits. Something that I have found is true of most of these designers, however, is that they are often focusing too much on the wrong things. When you give our attention too frequently to small, low-dollar tasks, you are not helping your business move forward. Those small tasks are taking your focus away from the high-dollar tasks that can truly make an impact on your profits. But how can you determine what tasks in your business are high-dollar versus low-dollar priorities? And what should you be doing to narrow your focus in order to better serve your bottom line? In this episode of The Affluent Creative, we are diving into my specially curated list of designated high and low-dollar tasks to help you figure out where you should be shifting your focus in order to grow your profits. Together, we will comb through every single task in your business and categorize them into low-dollar or high-dollar, allowing you to identify your zones of genius: those activities that light you up, come naturally to you and bring you joy to focus on. These are the tasks that you should be sinking your teeth into, the ones that you alone can solve. Stop giving away your genius for pennies and start making your business work for you! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 06 Mar 2023 | 024: Harness the Power of Instagram to Build Your Brand, Part 1 | 00:51:55 | |
I know learning a new social media platform can be uncomfortable, or something many designers don’t want to bother with. In fact, I was apprehensive about Instagram myself when it first arrived on the scene. However, its staying power has persisted and it has continued to reshape the way that consumers interact with brands and businesses. At this point, you’re only doing yourself a disservice if you are still avoiding it.
Today, we’re starting a two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. And, if you haven’t already tuned in for my last episode about the 12 Principles of Social Media, I highly encourage you to go back and check that out as well. The principles I discuss in that episode apply across the board to all platforms, including Instagram, to give you a strong foundation for marketing with social media. Today, we are going to focus on tips specific to Instagram, which can be an incredibly valuable (and free!) tool, particularly for designers.
As creatives, everything we do is about the visual and tactile components, which is why Instagram can serve us so well. In our episode today, you’ll learn how harnessing those visual and tactile components makes engaging with your clients beneficial to your brand but also how Instagram can be a fun and exciting method of inspiration for yourself and your own creativity. It does not have to be as overwhelming as you may think! It’s all about your approach, which I am here to guide you on today.
In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 08 Apr 2024 | 081: The Four Steps to Landing Every Project | 00:41:22 | |
Ever felt like you're running a marathon with business opportunities, only to end up with a hodgepodge of projects that leave you breathless and unfulfilled? I've been there, juggling clients and deadlines, until I realized the power of the Golden Door Qualifier. It's a game-changer: a four-step method that starts with an intricate website inquiry form and ends with selecting projects that mirror your passion and expertise. Today, I'm peeling back the layers of this meticulous design discovery process, discussing why saying 'yes' to every client can lead to professional burnout, and how to pivot towards working smarter by embracing quality over quantity. Branding and project management are two sides of the same coin, and in this episode, I'm revealing how platforms like AD Pro and the Scout Guide are tools for crafting your brand's narrative. It's all about strategic visibility, not just lead generation. I'll walk you through setting realistic project timelines, managing expectations, and the savvy move of researching a prospect's address to tailor your pitch. Plus, I'll share my insights on commanding respect by redefining 'budget' as 'planned interior investment,' ensuring clients see the true value in your design expertise. It can be so easy to want to shortcut through the initial project inquiry and design discovery stages to secure exciting new projects and clients. However, skipping these steps only shortchanges you from achieving your ideal clientele and most inspirational projects. Nurturing a mutually beneficial relationship with clients from the get-go–even when they are just potential clients–is the compass that guides your content toward your aspirations. So, let's embark on this journey together and tailor a design practice that supports not just a thriving career, but an extraordinary life. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 14 Nov 2022 | 008: How Being Cheap Is Killing Your Profits | 00:37:52 | |
It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius. When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you're truly brilliant at, and what you're fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do. In today’s episode, I will walk you through some of the ways that you're actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest. In this episode, you will hear:
Subscribe and Review We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources: Contact Tricia for Testimonial Support Episode Credits | |||
| 19 Jun 2023 | 039: 7.5 Weekly Questions To Grow You And Your Business | 00:50:42 | |
As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting on what is working for it and what is not. Today, I’m sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 03 Oct 2022 | 003: How to Charge Your Value: A Money & Value Episode | 00:41:25 | |
When was the last time that you evaluated how you are compensated for your creative services? The last time that you raised your rates to reflect your experience and value? You know what I’m about to tell you: it’s time, in fact, you’re overdue! In this episode, you will hear:
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