Dance Studio Advertising | The Podcast (Bryce Conlan & Kristian Altuve)

In this episode Bryce and Kristian pull back the curtain on the critical systems you need to build your very own Dancer Enrollment Engine.

In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn why it’s beneficial to pace your ad spend strategically and how to avoid over-saturating your audience. Plus, we’ll cover what to do when your ad creative starts to “fatigue”—that moment when it stops capturing attention. Tune in for actionable tips on how to maximize your reach and keep your advertising fresh while driving local results.

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the eight most common pitfalls that cause dance studios to fail. They provide insights and practical solutions to help dance studio owners overcome these challenges and achieve success.

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.

Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable insights to avoid these traps and build a thriving studio that attracts students and loyal customers. If you’ve been wondering why your marketing isn’t delivering results, this episode has the answers you need!

In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth.

We discuss common pitfalls, like showcasing advanced dancers instead of emphasizing beginner-friendly, joyful experiences that attract first-time families. Learn how to align your digital presence—websites, social media, and ads—with what truly matters to your audience: fun, confidence-building, and socialization for their little ones.

Plus, get actionable tips on building a strong foundation with young dancers, creating relatable marketing content, and future-proofing your studio by focusing on inclusivity and approachability. Tune in to transform your marketing strategy and make your studio the go-to for the next generation of dancers!

Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments.

In this episode, we sit down with Jill Tirone and Suzanne Blake Gerety from Revolution to reveal how dance studio owners can simplify the enrollment process, increase student retention, and boost revenue—all while making life easier for parents. We expose the biggest mistakes studios make when it comes to dress codes, trial classes, and first impressions, and we share powerful, easy-to-implement solutions that will set your studio apart.

Discover how a simple strategy like offering a free leotard can transform your trial conversions, why discounting is a fast track to lost profits, and how tools like Nimbly can automate dance wear sales while adding real value to your studio. If you’re tired of seeing potential students walk out the door over avoidable obstacles, this episode is a must-listen.

Want to take action right away? Setting up a Nimbly shop is an easy way to streamline dance wear sales and improve your customer experience. Start here: https://www.revolutiondance.com/nimbly.

For more insights on creating a positive and supportive studio environment, check out the Dance Studio 411 podcast episode featuring Suzanne’s conversation with Amelia: https://dancestudio411.com/dance-and-body-image-developing-a-positive-and-supportive-studio-environment/.

In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive into why our free trial offer missed the mark, what we learned about crafting offers that actually convert, and how you can avoid making the same mistakes. If you’re thinking about a free trial or reworking your studio’s offer, this episode is packed with insights to help you build offers that attract the right families and boost enrollments effectively.

This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, prioritizing exceptional customer service, and doing the "hard things" competitors shy away from—like personalized follow-ups. The conversation underscores adaptability and the importance of maintaining a human touch in a market increasingly driven by automation.

In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize their ad spend, and ensure consistent studio growth. Tune in to learn how staying on top of these figures can transform your advertising strategy and maximize your studio's success.

In this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can avoid them. It also delves into how thoughtful segmentation and smart decision-making can fuel consistent growth without disrupting a studio's revenue engine.

This episode is essential for studio owners looking to align decisions with long-term profitability.

Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January enrollment boost. Perfect for studio owners looking to capitalize on seasonal opportunities and ensure a great start to the new year!

Bryce and Kristian discuss the significance of lead follow-up for dance studios. They provide tips and strategies on how to effectively follow up with potential clients to maximize conversion rates and grow the studio's clientele.

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.

Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfalls, like outdated designs, poor mobile optimization, and ineffective calls-to-action.

Discover why putting your class schedule and pricing behind an opt-in form could transform your lead generation and how professional photography can set your studio apart. Don’t let your competitors outshine you online—this episode is packed with the tools you need to create a high-performing website.

Plus, we discuss the importance of building and leveraging a lead list to stay connected with potential students and their families, so you’re never at the mercy of a single advertising channel. Whether you're running a small studio or a large dance school, this is the marketing advice you can’t afford to miss.

In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI.

From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear inspiring success stories from studio owners who tackled their challenges head-on.

Whether you're a seasoned studio owner or just starting out, this episode is packed with insights to help you level up your marketing game. Tune in and transform your advertising approach today!

In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and what that means for small business owners in the dance industry. Then, we’ll unpack the power of split testing—how it works, why it’s a game-changer, and how to apply it to your campaigns. Finally, we’ll break down the critical numbers every dance studio owner should track to make smart, data-driven decisions that lead to profitable ad results. If you’re ready to elevate your marketing and maximize your budget, this episode is for you!

In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides actionable strategies to break the cycle, including starting early, crafting irresistible offers, and leveraging paid advertising. Whether you’ve struggled with lean summers or want to dominate your market year-round, this episode is your wake-up call to take summer planning seriously. Don’t miss the insight that could redefine your studio’s future.

You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how dance studios actually grow today. Learn why paid advertising is the only reliable way to attract new students—and how to do it right without burning cash. Plus, we break down the four essential systems that turn clicks into enrollments. If you're serious about filling your classes, this episode is non-negotiable.

In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both eye-catching and approachable. We’ll also talk about the importance of a strong offer—one that not only attracts attention but encourages sign-ups. Whether you’re looking to refine your ad strategy or start fresh, this episode is packed with tips to help your dance studio attract the ideal parent audience.

In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless follow-through, and effective team-building.

Mone't's story highlights the dangers of ignoring the cracks in your business foundation. From crafting personalized marketing plans to reshaping her team dynamics and systems, she illustrates how neglecting these critical areas can lead to lost opportunities and financial chaos.

Listen in as Mone't explains the hard lessons of leadership, accountability, and the undeniable power of work ethic in rebuilding her studio. If you're ready to take your dance studio to the next level, this episode is your roadmap to overcoming adversity and creating sustainable success.

Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, and the common missteps that lead to empty studios and missed opportunities. Don’t let poor planning today sabotage your fall enrollment and revenue. Tune in to learn how to attract planner parents, optimize your programs, and dominate your local market.

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.

In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeting the right parents locally and explain why successful marketing isn’t just about running ads—it’s about building a complete system. Whether you’re new to advertising or looking to improve, this episode is packed with actionable insights to help your studio thrive. Plus, learn how to partner with Facebook’s algorithm for better results and discover what parents really want from your studio.

In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how these reads can help you overcome challenges, build better habits, and grow your business sustainably.

Access the full list and resources at Dance Motion Marketing

What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students.

Discover how Carissa overcame adversity, embraced innovative dance studio marketing strategies, and created a thriving community. From tackling the struggles of student retention to leveraging dance studio advertising tools and promotion ideas, Carissa’s story is packed with actionable insights for studio owners at every stage.

🎯 Key Takeaways:

✅ How to attract and retain students with powerful dance studio marketing plans

✅ The mindset shift every studio owner needs to scale

✅ Why building a strong community is key to your growth

✅ Proven marketing and advertising tips for dance studios

Whether you’re struggling to recover from the pandemic or looking to refine your dance studio marketing plan, this episode will inspire you to take the next step. Tune in to learn from Carissa’s journey and transform your business today!

📈 Keywords: Dance studio marketing, dance studio advertising, dance studio marketing strategies, dance studio promotion ideas, dance studio marketing plan, dance studio marketing services, dance studio marketing tips.

After a whirlwind week at the Mohegan Sun Resort, Bryce and Kristian sit down and process their key takeaways from Rhee Gold's 2024 Dance Life Teacher's Conference

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.

In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.

In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication to each group. Dance studio owners learn practical tips on creating segmented campaigns to boost enrollments, retention, and engagement, resulting in faster and more sustainable business growth through targeted marketing efforts.

This episode is perfect for studio owners looking to grow fast using data-driven techniques.