Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! (Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!)

David Finn of Bridge Distribution & Fulfilment joins the Crowdfunding Nerds for a second episode discussing pledge discounts and issues with distribution that publishers should know about.

00:00:43 – Charging The Right Price For Your Pledges 00:07:26 – How To Ship Neoprene Mats 00:10:39 – Things Publishers Need To Let Their Distributors Know 00:15:24 – Trusting Your Partners 00:18:31 – Distribution & Selling 00:29:14 – The Problem Amazon Has Created

David Finn Interview Part 1 - https://crowdfundingnerds.com/episode143/

Bridge Distribution & Fulfilment – https://bridgedist.com/

Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast. Ever wondered about the secret recipe for a perfect crowdfunding email pitch? Curious about how to handle criticism while maintaining your sanity? Interested in optimizing your Kickstarter campaign pages? We've got you covered! Join us as we take a trip down memory lane, recapping episodes 6-10 of our podcast journey. We'll revisit the golden nuggets of wisdom from these episodes, discussing organic marketing, email personalization, Facebook ad effectiveness, and more. Expect to hear about our experiences with guest Gabe Barrett, our lessons learned from three years in crowdfunding, and our strategies for dealing with toxic backers and comments. Finally, for those of you planning to sell your game on Amazon, we'll share crucial insights on preparing your infrastructure and optimizing your product listings. So, buckle up and let's dive into the exciting world of crowdfunding!

 

Episodes in review: https://crowdfundingnerds.com/episode6/ https://crowdfundingnerds.com/episode7 https://crowdfundingnerds.com/episode8 https://crowdfundingnerds.com/episode9 https://crowdfundingnerds.com/episode10 Cold Email Article: https://crowdfundingnerds.com/email-cold-calling/ Organic Board Game Marketing: https://boardgamedesignlab.com/how-to-market-a-board-game-part-1-with-andrew-lowen/ Deliverance New Website Redesign: https://playdeliverance.com Timestamps: 0:01 Introduction and Overview 0:29 Lightning Bolt, Facebook Ads 1:17 Key Takeaways from Past Episodes 2:03 Episode 6: Marketing with Gabe Barrett 3:53 Episode 6 Continued: Email Cold Calling and Personalization 5:43 Episode 7: Are Your Facebook Ads Effective? 8:35 Episode 8: Lessons Learned from Crowdfunding 13:40 Episode 9: Focusing on Mental Health 19:38 Episode 10: Maximizing Your Kickstarter Page's Impact 27:03 Recap and Takeaways 34:43 Selling on Amazon and Infrastructure Preparation 39:49 Website Sales and Improvement 47:07 Wrap Up and Closing Remarks

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Andrew is back from a convention where he interacted with many super fans. He shares some tips and advice when interacting with fans face to face.

00:00:39 – Monty Python Kickstarter & Launching TTRPG’s Off Known IPs 00:04:28 – Meta Stock (Facebook) Down 60% In A Year 00:08:31 – Sean’s Theory On Marketing 00:10:05 – Richard’s Conspiracy Theory 00:10:52 – Kickstarter’s New CEO, Everette Taylor 00:18:48 – The Goal Of Engaging Fans At Conventions 00:25:06 – Investing In Your Fans 00:27:29 – Ask Questions & Listen 00:29:41 – Tips For Meeting Fans For The First Time 00:33:35 – Motivations Of Small Conventions  00:35:58 – Treat People Like They Matter

Shownotes

Monty Python's Cocurricular Mediaeval Reenactment Programme - https://www.kickstarter.com/projects/exaltedfuneral/monty-pythons-cocurricular-mediaeval-reenactment-programme

Avatar Legends: The Roleplaying Game https://www.kickstarter.com/projects/magpiegames/avatar-legends-the-roleplaying-game

Twitch Con 2022 Madness - https://www.dailydot.com/debug/adriana-chechik-breaks-back-twitchcon-ball-pit/

Kickstarter's New CEO, Everette Taylor - https://updates.kickstarter.com/hello/

Kickstarter’s Forward Funds Program - https://updates.kickstarter.com/building-a-more-diverse-creative/

Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews.

00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Your Game 00:22:43 – Is It Ok To Be Paid For A Review? 00:26:44 – Challenges Of Paid Content On YouTube 00:33:15 – The Bias Of Game Coverage 00:37:16 – They Are Only Opinions After All

Part 1 - https://crowdfundingnerds.com/episode134/ Crystallizing Public Opinion, by Edward L. Bernays - https://www.gutenberg.org/files/61364/61364-h/61364-h.htm Play On Tabletop YouTube - https://www.youtube.com/@PlayOnTabletop Miniac YouTube - https://www.youtube.com/@Miniac Should You Back It? YouTube - https://www.youtube.com/@shouldyoubackit Tabletop Hub YouTube - https://www.youtube.com/@TabletopHub Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds/

Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable."

00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The ‘Feeling’ Players Have 00:13:22 – Impostor Syndrome 00:15:52 – The Pain Of Making Your Game Good 00:20:28 – The Game Only YOU Can Make 00:22:54 – Marketing Ascendancy 00:41:53 – Final Advice To Game Designers & Publishers

Ascendancy Kickstarter - https://www.kickstarter.com/projects/matthewmeeple/ascendancy-0?ref=4q4czu

[Podcast] The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/

[Article] The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry.

00:01:54 – How Gabe Started In The Board Game Space

00:03:34 – YouTube & A Podcast?

00:06:39 – How To Leverage YouTube Livestreaming

00:09:57 – Design Thumbnails & Titles Before Videos

00:12:29 – How To Define & Track Success

00:21:27 – We Are Not Robots – The Importance Of Rest

00:25:47 – How To Stand Out On YouTube (Tell A Story)

00:32:36 – Click Worthy Vs Click Bait

00:38:51 – Understanding YouTube Algorithm

00:42:22 – The Future Of The BGDL

Shut Up & Sit Down - https://www.youtube.com/@shutupandsitdown

The Dice Tower - https://www.youtube.com/@thedicetower

Guards Of Atlantis II: Tabletop MOBA - https://gamefound.com/projects/wolffdesigna/guardsofatlantis2new

Board Game Design Lab - https://boardgamedesignlab.com/

Board Game Design Lab YouTube - https://www.youtube.com/@BoardGameDesignLab

Gabe Barrett YouTube - https://www.youtube.com/@gabebarrett

The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon.

00:01:29 – Tabletop News Video Production 00:03:37 – Kickstarter All-In-One Solution Update 00:09:57 – Differences In Marketing Agencies 00:24:13 – The Importance Of Owning Your Client List 00:24:59 – How To Stop Amazon Crushing Your Post-Campaign Sales

Shownotes

Tabletop News Announcement - https://comicbook.com/gaming/news/tabletop-news-show-youtube-becca-scott-two-kings-entertainment/

Tabletop News Kickstarter - https://www.kickstarter.com/projects/watchtabletop/tabletopnews

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

Kickstarter Update Conversation On Facebook - https://www.facebook.com/photo/?fbid=8791163380924809&set=gm.901740851094364&idorvanity=383263609608760

Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.

 

This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.

 

We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.

 

So, ready for a deep dive into the world of marketing? Tune in and let's get started!

 

Episode Timestamps:

00:01 - Introduction

00:35 - Meet the Hosts

01:00 - Advertising vs Marketing

02:44 - Case Study: Old Marketing vs New Agency

06:54 - Benefits of Specialization in Marketing

10:01 - Implementation Before Marketing

15:01 - Targeted Marketing & Customer Demographic Analysis

24:27 - Customized Marketing Messages

31:18 - Capacity vs Quality of Service

35:01 - Evading the Sleaziness Stereotype in Marketing

40:01 - Distinguishing Advertising and Marketing

49:01 - Genuine Advice & Avoiding Forced Sales

1:00:01 - Maintaining Ethical Sales Practices

1:01:13 - Importance of Sincerity in Sales.

Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales. Ever wonder what happens when the entrepreneurial flame starts to flicker? Do you have a game plan for when it's time to pass the torch? Bryan, armed with an MBA and a wealth of experience, joins us to talk about growth, goals, and the golden goodbye of selling your business. We'll explore the emotional rollercoaster of letting go, the strategic moves behind a sale, and why sometimes, refusing an offer isn't the smart play. We're also getting into the nitty-gritty of business valuation, the role of a broker, and why asset sales might just be your new best friend. Plus, Bryan's got some killer analogies between board games and music that could change the way you think about your IP. And if you're hesitant about opening your books to a broker, Bryan's here to put your mind at ease. Ready to level up your exit strategy? Tune in to episode 167, and don't forget to reach out to Bryan for a complimentary business evaluation at bg@verdadfirm.com and check out his website here: https://verdadfirm.com/ And remember, your questions could star in our next episode – just hit up our website at Crowdfunding Nerds. Let's make your business exit as epic as its inception!

Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store? We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse. But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye. Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success.

00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 – Tribal Marketing 00:28:06 – The Importance Of Building Trust 00:32:49 – Business As Caring For People 00:36:42 – Tips On Building Client Relationships

Rosemary Litoff LinkedIn - https://www.linkedin.com/in/rosemarie-litoff-785a596

C2 Financial - https://www.c2financialcorp.com/RLitoff

The Time Machine, H. G. Wells - https://en.wikipedia.org/wiki/The_Time_Machine

Paul M. Mazur Quote - https://quoteinvestigator.com/2021/01/21/desires/

CFN Course - https://crowdfundingnerds.com/course

Want to write a Kickstarter update for your board game but don’t know where to begin? Well the Crowdfunding Nerds give some needed tips on project updates.

00:01:30 – Banned Facebook Ads Account Update 00:02:51 – Meta Quest 2 Review 00:06:54 – Andrew’s Fancy Cars 00:12:45 – How To Prepare To Write A Kickstarter Update 00:14:49 – Kickstarter Update Template 00:18:59 – Keep It Personal 00:24:59 – Centralising Your Updates 00:34:05 – Expect Trolls

Deliverance Kickstarter Update Example - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070

Dice Throne - https://shop.dicethrone.com/

Larp Video - https://fb.watch/hYfrTCnM_v/

Crowdfunding Nerds Community - https://www.facebook.com/groups/383263609608760

Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers.

00:00:34 – Is Ashton Related To Daniel? 00:03:58 – Objective Reviews? 00:12:53 – Shelfside’s Minimum Plays 00:13:36 – #1 You Need A Professionally Crafted Rulebook 00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players 00:16:25 – Media Kit? 00:18:03 - #3 Offer To Teach Your Game On Tabletop Simulator 00:19:17 – You Need At Least One Review Out Before Your Launch 00:22:04 – Entertainment As Marketing 00:26:45 - #4 Frame Your Game In An Exciting Way 00:28:53 - #5 List The Number Of Times Your Game Has Been Playtested 00:29:51 - #6 Include Links In Your Email For More Information 00:31:26 - #7 Mention The Specific Part Of Your Game You Want Reviewed (Solo, Campaign, etc.) 00:35:00 - #8 Leverage Your Game’s Re-playability 00:39:20 – Advantages Of Written Board Game Reviews

Shelfside's YouTube Channel - https://www.youtube.com/@Shelfside

Shelfside’s Patreon - https://www.patreon.com/shelfside

Radlands Shelfside Review - https://youtu.be/oFQRH3vj6x4

Shelfside Podcast - https://www.shelfside.co/podcast

Get A Shelfside Review - https://www.shelfside.co/reviews

Fund Day One! - Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity. We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries. We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity. Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support. So, get ready to balance work and rest for an optimal crowdfunding journey!

 

Links to check out:

Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/ Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150 Chapters: 00:00 Introduction 06:30 The Power of Taking Breaks 10:20 Play and Intentional Rest 16:40 Discipline and Setting Boundaries 23:10 Breaks for a Productivity Reboot 28:00 Goal-Setting and Time Management 33:20 Managing Tech Distractions 37:30 Strategies for Better Time Management 44:00 The Role of Accountability Partners and Community Support 52:20 Conclusion and Key Takeaways

Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard? Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans? We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators. Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at info@distantrabbitgames.com or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm! Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project! Check out these links:

The Ultimate Kickstarter Marketing Course For Games

Mantis Falls Game

Distant Rabbit Games

Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy. 

We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success. 

We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges.

So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in!

CHAPTERS: 1. 01:23 Introduction 2. 01:44 Case Study: Pivoting in Marketing 3. 02:50 Setting Realistic Expectations 4. 06:37 Marketing Benchmarks 5. 11:28 Avoiding Dangerous Assumptions 6. 19:34 Timing and Facebook Ads 7. 31:35 The Art of Pivoting 8. 36:27 Staying Focused and Positive 9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds chat with Mo and Jad of Cation Arts to discuss the unique challenges of running crowdfunding campaigns from a non-friendly Kickstarter country such as the United Arab Emirates.

00:01:23 – Cation Arts Intro 00:04:35 – Running Multiple Projects At The Same Time 00:08:34 – Playtesting Tips 00:13:19 – Designing With Theme In Mind 00:16:25 – Diversity In Design Philosophy 00:23:19 – The Importance Of Customer Service 00:28:18 – Running A Campaign Outside A Kickstarter Friendly Country 00:36:44 - Running A Campaign Outside A Gamefound Friendly Country

Shownotes

Cation Arts - https://cationarts.com/en-gb

All Time Wrestling: Extreme Edition - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition

Shelfside’s Review Of All Time Wrestling - https://youtu.be/az9tHRtqwSM

Who Can Use Kickstarter - https://help.kickstarter.com/hc/en-us/articles/115005128594-Who-can-use-Kickstarter

The Ultimate Kickstarter Marketing Course For Games - https://crowdfundingnerds.com/course

The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?

 

00:00:43 – Alternative band?

00:02:26 – Andrew Meets A Reddit Ad Rep

00:05:54 – Reddit Culture

00:11:14 – How To Know If Ads Work Without Paying For Them 00:13:45 – How Much To Pay Reddit Before You Start To See Results

00:14:43 – Crafting Reddit Ads

00:19:12 – Reddit Can Be Frustrating

00:22:21 – What You Should Post On Reddit

00:26:52 – Reddit Has An Audience That Can’t Be Found Elsewhere?

00:29:33 – Google Loves Reddit

00:31:37 – How To Find Influencers

00:38:50 – Bing Ads Can Work

00:45:02 – Understanding Long Term Strategy For Your Business

 

Shownotes

The SIDH – Shake That Bagpipe - https://youtu.be/R2SIzfZwLLo

 

How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792

 

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

 

Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers.

00:02:40- Brendan McCaskell Intro 00:05:53– Bringing Your Audience From Project To Project 00:07:47 – Developing Your Business Around Customer Needs 00:12:51– Marketing Stonesaga 00:19:24 – Product Market Testing – How To Make Games That Sell 00:25:56 – Why Rebrand? 00:27:41 – How Board Game Distribution Works 00:34:58 – What Problems Does FLGstore Solve?

Shownotes

Stonesaga Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/stonesaga Mythwind Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/mythwind Stars Of Akarios 1.5 - https://gamefound.com/projects/oomm-games/stars-of-akarios-new-content Black Magic Inserts - https://blackmagicinserts.com/ Kagan Productions - https://kaganproductions.com/ Open Owl Studios - https://www.openowlstudios.com/ FLGstore - https://flgstore.com/ Connect With Brendan on Facebook - https://www.facebook.com/bmccaskell

Hersh Glueck joins the Crowdfunding Nerds in part 2 to discuss tabletop manufacturing.   00:00:34 – Get Multiple Manufacturing Quotes 00:03:10 – Manufacturers Can Miss Quote You 00:04:57 – Understanding Price Differences In Chinese Manufacturing Because Of Location 00:08:22 – Disadvantages Of Prototyping (Color Mismatch) 00:28:10 - Optimizing Box Sizes 00:30:19 – First Quantities 00:36:55 – The Advantage of Running Out Of Stock 00:39:46 – Design Your Game Around Manufacturing 00:43:13 – Big & Small Publishers Have The Same Manufacturing Challenges   Shownotes   Part 1 - https://crowdfundingnerds.com/episode118/  Hero Time Manufacturing - https://www.herotime1.com/crowdfunding/ The Game Crafter - https://www.thegamecrafter.com/  How To Set Up Your Board Game Artwork For Print - https://www.youtube.com/playlist?list=PLCS1rWvDVjF44CLfYSvnn4kwmdWQstoD7 Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding Hero Time University - https://www.herotime1.com/herotime-university/  

The Crowdfunding Nerds review last years predictions and discuss the developments and trends of the board game industry in 2022.

00:04:02 – Reviewing Rick's First 2022 Prediction 00:07:31 – Reviewing The Elden Ring Kickstarter Campaign 00:21:27 – Reviewing Rick's Second 2022 Prediction 00:23:58 – Reviewing Andrew's First 2022 Prediction 00:30:19 - Reviewing Andrew's Second 2022 Prediction 00:36:07 – Reviewing Andrew’s Third 2022 Prediction 00:46:51 - Reviewing Sean’s Only 2022 Prediction

Shownotes

Gabe Barrett’s YouTube - https://www.youtube.com/@gabebarrett

2022 Crowdfunding Predictions & Forecasts For Tabletop Marketing - https://crowdfundingnerds.com/episode52/

Elden Ring The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game

Summer Vacation Spend Up 91% - https://www.travelagentcentral.com/your-business/stats-summer-vacation-spend-91-percent-over-pre-covid-levels

Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success! Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership. But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders. From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily! Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!

 

Links to check out:

https://www.advocare.com/home/?D=04033735 https://www.youtube.com/watch?v=5YNmNd2ncw0 https://crowdfundingnerds.com/episode123/

Like

Marketing specialist Ben O’Brien of Curve Games joins the Crowdfunding Nerds to discuss transitioning from the board game industry to the video game industry, alongside crafting engaging crowdfunding campaign pages. 00:01:19 – Some Board Games Make Great Video Games 00:09:47 – It’s Harder To Make A Video Game Into A Board Game 00:19:28 – Kickstarter Vs Steam 00:28:39 – Total War: Rome & Homeworld Campaign Page Breakdown 00:43:45 – Campaign Page Template Curve Games - https://curvegames.com/ EGX Convention - https://www.egx.net/london/en-gb.html What Matters Most To Backers On Your Kickstarter Page - https://crowdfundingnerds.com/episode10/ Total War: Rome The Board Game - https://gamefound.com/en/projects/psc-games/total-war-rome-the-board-game Homeworld: Fleet Command - https://gamefound.com/en/projects/modiphius/homeworld-fleet-command From Space - https://store.steampowered.com/app/1502190/From_Space/

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

 

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

 

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

 

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of building demand for an expansion and re-print Kickstarter campaign through controlled scarcity.

00:02:44 – Post-Campaign Influencer Strategy 00:11:25 – Leveraging The Excitement of Your Community 00:13:37 – Creating Demand For Your Game 00:31:56 – Community Game Development 00:35:46 – Expanding The Sphere of Influencer Marketing 00:40:37 – The Importance of Diligence

Shownotes:

One Stop Co-Op Shop Podcast - https://open.spotify.com/episode/1Lwv73d54uuu7DMbIycy1B?si=e1csVOATSEC9eRdAXUVStA

Planet Unknown Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

Diagnosing Underperforming Crowdfunding Campaigns With Marco Pecota - https://crowdfundingnerds.com/episode139/

TF2 Community Update - https://wiki.teamfortress.com/wiki/Versus_Saxton_Hale

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

 

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

 

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

 

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

 

Tune in now and transform your advertising approach! 

 

Links to check out:

Steam Community:

 https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-gritty of campaign presentation.

 

Tune in as we dive into the world of retailer pledges, the magic number of copies that make retailers' eyes sparkle, and why communication is king in the land of crowdfunding. Don't miss out on these golden nuggets of wisdom that could elevate your campaign from good to great! Check out Knight and Day Games' online haven at knightanddaygames.com, and join the conversation on their Facebook page and Discord community.

 

Get ready to take notes – this is one episode you'll want to bookmark!

The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch.   Shownotes 00:04:36 – Open Gaming Licence 00:11:04 – Facebook’s Everyone Tag 00:20:45 – Dangerous Assumption Overview 00:21:17 – Failing Before You Begin 00:23:54 – Assumption #1 “People Want This” 00:30:59 – Assumption #1.5 “I Can Do This” 00:36:36 – Assumption #2 “Tons of People Want This” 00:41:46 – Assumption #3 “I Know My Target Market” 00:44:28 – Assumption #4 “I Know Why People Think This Is Awesome” 00:49:23 – Assumption #5 “People Want An Expansion To This”   Skyrim Board Game - https://www.modiphius.net/pages/skyrim-the-adventure-game Modiphius 2d20 World Builders - https://www.modiphius.net/pages/2d20worldbuilders An Update on the Open Game License (OGL) - https://www.dndbeyond.com/posts/1423-an-update-on-the-open-game-license-ogl  Sankwalkers - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-game Gabe Barrett’s Playtesting Tips - https://www.youtube.com/watch?v=strkQM8P9F4 Crowdfunding Nerds Kickstarter Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

The Crowdfunding Nerds are joined by Dina of Dina Said So Studio to talk about how understanding tabletop games can make you better at marketing!

00:01:39 - How Did You Get Into Marketing? 00:09:58 – Dina’s Game Design Experience 00:14:05 – What Services Do You Offer? 00:17:57 – Organic Social Media Tips 00:24:42 – Understanding What Social Media Platforms Are Trying To Do 00:30:11 – Marketing As Role-playing 00:33:29 – Most Valuable Results of Marketing 00:37:21 – Troubleshooting Failed Campaigns 00:43:57 – Training People For Launch Day 00:48:51 - Neuro-Linguistic Programming For Marketing?

Kagan Productions - https://www.kaganproductions.com/

Instagram Marketing: How Kristen Made 7 Figures On Instagram Via Hairstyling! - https://crowdfundingnerds.com/episode59/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Dina Said So Studio - https://dinasaidsostudio.com/

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space. 

00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game?

00:08:55 – Seeing Crowdfunding As An Investment 

00:10:38 – 75% Of Revenue From B2B Partnerships? 

00:18:20 – Exploring Government Grants 

00:18:51 – Games For Corporate Leadership 

00:19:46 – Board Game Designers’ Misconceptions 

00:21:35 – Mistrust Of First Time Creators 

00:24:18 – Your Word Must Be Your Bond 

00:29:05 – Dangers Of Playtesting 

00:34:31 – Marketing At None Board Game Related Conventions 

 

Shownotes

Part 1 - https://crowdfundingnerds.com/episode125/

All Time Wrestling: Extreme Edition – https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition 

Let’s Go! To Japan - https://www.kickstarter.com/projects/alderac/lets-go-to-japan-from-aeg?

Cation Arts - https://cationarts.com/en-gb

The Ultimate Kickstarter Marketing Course For Games – https://crowdfundingnerds.com/course

Ever wondered how to make your board game shine in a sea of competitors? Or curious about the common traps that new publishers fall into? Join Andrew and Sean in Episode 188 of Crowdfunding Nerds as they tackle these pressing questions!

 

In this episode, we dive deep into the art of standing out on platforms like Kickstarter. From the innovative game components of "Pandora Celeste" and "Tiny Epic Tactics" to the thematic brilliance of "Stone Saga," we explore how unique features can make all the difference. But beware—Andrew warns against being different just for the sake of it!

 

We also uncover the common mistakes new publishers make, like the perils of 3D printing game components and the importance of a clear game pitch. Sean's tech-savvy tips, including using QR codes for game setup, are game-changers you won't want to miss.

 

Tune in for practical advice and insider tips to elevate your board game project to the next level! 

Check out these links:

QR code generator: https://www.the-qrcode-generator.com/

Panda Game Manufacturing: https://pandagm.com/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them.

00:01:51 – Episode 1 Rewind 00:10:43 – Episode 2 Rewind 00:17:45 – Episode 3 Rewind 00:25:33 – Episode 4 Rewind 00:30:39 – Episode 5 Rewind

Shownotes

Episode 1 - https://crowdfundingnerds.com/episode1/

Episode 2 - https://crowdfundingnerds.com/episode2/

Episode 3 - https://crowdfundingnerds.com/episode3/

Episode 4 - https://crowdfundingnerds.com/episode4/

Episode 5 - https://crowdfundingnerds.com/episode1/

Kickstarter Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!

 

Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.

 

Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.

 

Tune in and transform your Kickstarter marketing with storytelling magic! 

 

Links:

- Ori Kagan's insights on Instagram

- Kickstarter Health Check Scorecard 

- Crowdfunding Nerds episode 91

- Crowdfunding Nerds episode 93

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign? Join hosts Sean and Jacob as they delve into these fascinating connections. We also introduce Jacob, our Facebook ads guru, to discuss the power of different ad types. 

Discover why Facebook Ads are a game-changer for pre-marketing campaigns and how Instagram can help you capture attention. We also explore the magic of humor in marketing and how witty headlines can give your campaign the edge. 

Learn about the power of targeted advertising and how thinking outside the box can help you reach untapped audiences. We also discuss how to leverage your product's uniqueness and the effectiveness of themed headlines and emojis to grab attention. 

We dive into the concept of using mysteries to engage potential backers, and caution against gimmicks, emphasizing the need for genuine engagement. Finally, we wrap up with some words of encouragement for your crowdfunding journey. 

Chapter timestamps: 00:01 Introduction 00:30 Meet the Facebook Ads Expert 03:00 The Power of Facebook Ads 16:00 Humor in Marketing 19:00 The Magic of Targeted Advertising 22:00 Leveraging Product Uniqueness 32:00 Engaging with Mysteries 36:00 Genuine Engagement vs. Gimmicks 42:27 Wrap Up

Join us on Crowdfunding Nerds, where we help turn your campaign dreams into reality!

The Crowdfunding Nerds continue their discussion with Ross Thompson on marketing big games while diving into the Zombicide Kickstarter campaign.

00:00:44 – Pricing Big Games 00:06:48 – What Steamforged Games Does With Their Kickstarter Campaigns 00:11:25 – Focus On The Experience of Big Games 00:14:41 – The Need For A Schedule 00:18:37 – Being Intentional With Social Media Feed Scrolling 00:20:57 – Being Intentional About Sharing Politics On Social Media 00:33:30 - Kickstarter Comment Moderation 00:38:58 – The Zombicide Kickstarter Launch & Stretch Goals 00:51:18 – Ross Thompson’s Marketing Advice For Today 01:00:24 – Super Cool Marketing Lessons?

Elden Ring: The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game

Resident Evil™: The Board Game - https://www.kickstarter.com/projects/steamforged/resident-evil-board-game/

Adventures & Academia: First Class - https://www.kickstarter.com/projects/russrmc/adventures-and-academia-first-class

RuneScape Kingdoms: Shadow of Elvarg - https://www.kickstarter.com/projects/steamforged/runescape-board-game

Epic Encounters: Local Legends - https://www.kickstarter.com/projects/steamforged/local-legends-1

Rivet Wars: Reloaded - https://www.kickstarter.com/projects/steamforged/rivet-wars-reloaded

Godtear - https://www.kickstarter.com/projects/steamforged/godtearElden Ring Press Event - https://steamforged.com/en-gb/blogs/brands/what-went-on-at-the-elden-ring-the-board-game-press-event

Amy Hennig On Gaming Experiences - https://youtu.be/caURIb9cOIg?t=4505

Facebook News Feed Eradicator Browser Extension - https://chrome.google.com/webstore/detail/news-feed-eradicator/

Warhammer Moderation - https://www.warhammer-community.com/2021/11/19/the-imperium-is-driven-by-hate-warhammer-is-not/

Jamey Stegmaier Quits Twitter - https://stonemaiergames.com/why-i-quit-twitter-its-not-you-its-me/

Kickstarter Comment Moderation Update - https://www.kickstarter.com/blog/improving-comment-moderationpart-of-our-commitment-to-keeping-0

Zombicide - https://www.kickstarter.com/projects/cmon/zombicide

Ogre Designer's Edition - https://www.kickstarter.com/projects/sjgames/ogre-designers-edition

TGN - https://www.tabletopgamingnews.com/ 

Beast of War - https://www.beastsofwar.com/

ICv2 - https://icv2.com/

Bell of Lost Souls - https://www.belloflostsouls.net/

Dropfleet Commander - https://www.kickstarter.com/projects/hawkwargames/dropfleet-commander

Polygon - https://www.polygon.com/

io9 - https://gizmodo.com/io9

Mojo Nation - https://mojo-nation.com/about-mojo/

Tabletop Game Jobs - https://www.facebook.com/groups/TabletopJobs

Ross Thompson LinkedIn - https://www.linkedin.com/in/ross-thompson-52a0b844/

The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy!

00:00:56 – Who Is Jack Dunbar 00:06:31 – How Amazon Ecommerce Works 00:08:35 – Take Charge Of Your Sales 00:11:43 – Am I A Fool For Not Selling On Amazon? 00:13:54 – Minimum Advertise Pricing (MAP) 00:18:35 – 80% Of Product Searches Start On Amazon 00:22:31 – MAP Violations 00:23:59 – Step-By-Step Guide Of How To Get On Amazon 00:29:26 – You Don’t Want High Volume On Amazon 00:33:59 – Multi-Channel Fulfilment 00:39:28 – Lean Into What Is Working 00:43:39 – Advertise Your Website In Your Rulebook 00:46:32 – Understanding Amazon’s Buy Box 00:52:01 – Have Exclusives On Your Website 00:56:11 – Working Out Shipping Costs

How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/

Cease & Desist Letter Generator - https://legaltemplates.net/

Amazon Brand Registry: https://brandservices.amazon.com/

Kaspien Amazon Agency - https://www.kaspien.com/

Deliverrr Amazon Agency - https://deliverr.com/

Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/

Zentail Multi-Channel Selling Tool - https://www.zentail.com/

Bqool Amazon Repricer Tool - https://www.bqool.com/ 

Aura Repricer Tool - https://goaura.com/ 

Seller Snap Repricer Tool - https://www.sellersnap.io/

Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba

Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180

Andrews Review of Jacks’ Board Game - https://www.youtube.com/watch?v=GZi55c75FWs

Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course

Jack’s Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners

Welcome to episode 154 of Crowdfunding Nerds! I'm your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, "You're Never Weird on the Internet". In today's episode, we delve deep into her book, uncovering the journey of her creation, "The Guild", and the early adoption of the internet in her family, influenced by her military grandfather. We'll explore the four productivity principles she shares, and learn how to create low-budget films that still wow the audience. We'll also discuss the art of marketing, using the unique approach of "The Guild" as a case study. And for those of you wondering about Facebook ads, there's a little something for you too. So buckle up and let's get nerdy!

 

Links to the books mentioned in this episode:

https://www.amazon.com/Youre-Never-Weird-Internet-Almost/dp/147678566X https://www.amazon.com/Surveillance-Valley/dp/1785785710 Chapter Timestamps: 00:00 Intro & Book Discussion: "You're Never Weird on the Internet" 0:45 Facebook Ads 0:51 Solo Episode Announcement 2:17 Early Internet Adoption & "Surveillance Valley" 4:00 The Formation of "The Guild" 4:39 Military Influence in Internet Adoption 6:18 Four Principles of Productivity 9:05 Creating Low-Budget Films 12:50 Marketing: "The Guild" 15:00 YouTube Funding & The Success of Geek and Sundry 19:05 Business Advice from the Book

Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights. 

We'll dive into a unique blend of marketing strategies, examined through a scientific lens that promises to revolutionize your approach. We navigate the thrilling world of trading card games, explore the legal labyrinth surrounding game creators, and delve into the importance of community engagement. 

Sean will guide us through the crucial aspect of accurate data interpretation, while Andrew shares his vision for the future of his game 'Deliverance.' As we near the end, we'll discuss the importance of persistence and the art of ignoring trolls. So buckle up, and let's get nerdy!

 

Links to check out:

Affirming-the-Consequent: https://www.logicallyfallacious.com/logicalfallacies/Affirming-the-Consequent Deliverance on BGG: https://boardgamegeek.com/boardgame/273814/deliverance Royal Road: https://www.royalroad.com/ The Scientific Method: https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

 

Timestamps: - 00:01: Sharks, Ice Cream & World of Warcraft - 00:40: Dragon Ball Z & Marketing Levels - 00:49: Introductions & SEO Expertise - 01:18: Scientific Method in Marketing - 02:04: Trading Card Game Market - 08:26: Deliverance's Popularity & Community Engagement  - 16:04: Data Interpretation in Scientific Research - 21:42: Applying the Scientific Method to Marketing - 35:06: Avoiding Over-Analysis in Marketing - 39:06: Understanding Customer Behavior - 48:06: Deliverance: Kickstarter Strategy - 51:19: Persistence in the Creator's Journey - 59:58: Ignoring the Trolls  - 1:07:17: Conclusion & Farewell Wishes

Welcome to Crowdfunding Nerds' milestone 150th episode! It's your hosts, Andrew and Sean, and we're diving deep into the world of change. Ever felt daunted by change? Or are you someone who thrives on it? Join us as we navigate the choppy waters of change in life and business. We kick off by celebrating this landmark episode and expressing our gratitude to you, our listeners. Then, we plunge into the importance of embracing change, drawing on examples from business history, and discussing the role of constant learning. We explore how humility can help us embrace change, highlighting the value of diverse perspectives and critical thinking. We also emphasize the importance of expanding our knowledge base and applying what we learn, rather than just passively consuming information. Finally, we announce a change in our podcast format, aiming to provide clearer introductions and focusing on the topic at hand. Tune in as we dissect, analyze, and understand what it takes to navigate, implement, and win at change.

 

The Ultimate Crowdfunding Reading List – Part 1: https://crowdfundingnerds.com/episode57 The Ultimate Crowdfunding Reading List – Part 2: https://crowdfundingnerds.com/episode58 Radlands Shelfside Review: https://www.youtube.com/watch?v=oFQRH3vj6x4 Dan Boe, Interview With A Sales Master – Part 1: https://crowdfundingnerds.com/episode61 Dan Boe, Interview With A Sales Master – Part 2: https://crowdfundingnerds.com/episode62

 

**Chapters:** 00:00 Introduction 04:30 Embracing Change 15:20 Humility and Change 25:50 Expanding Knowledge Base 38:40 Changing the Podcast Format 48:50 Conclusion

The crowdfunding nerds surveyed the Deliverance Board Game community and share valuable insights and tips to survey your own community.

00:01:39 – Substack Chat 00:05:34 – Facebook Metaverse – Does It Have A Future? 00:16:21 – Why Survey Your Community? 00:18:24 – When To Survey Your Community 00:19:39 – Using Sections In Your Survey 00:23:56 – How To Motivate Fans To Do You Survey 00:29:30 – Why You Should Use Google Forms To Survey 00:30:48 – First Question To Ask 00:35:01 – Have Cheaper Pledge Options 00:37:32 – Ask How People Heard About Your Game 00:44:26 – Ask What They Want To See Next From You 00:50:58 – Ask How Often They Want Updates

Shownotes

Substack Chat Update - https://on.substack.com/p/chat

Ingress Game - https://ingress.com/

Riot Games MMO - https://www.riotgames.com/en/mmo-recruiting

Brave Browser RSS feeds - https://brave.com/brave-today-rss/

Google Forms - https://www.google.com/forms/about/

Poem of Buvaisar Saitiev - https://www.youtube.com/watch?v=ZJoccjJ5KYw

Deliverance Survey Example - https://forms.gle/yBMPr4WR2nDd77VR8

Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.

 

Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!

 

In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?

 

Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.

 

Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!

 

Jack's ready to connect at Jack@NewKingdomGaming.com, and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form

 

Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

The Crowdfunding Nerds talk about being positive on purpose, even when things are mostly negative, and how it can aid you in winning favor with your backers!

00:07:08 – Defining Positivity 00:11:49 – Constructive Criticism 00:17:49 – Don’t Feed The Trolls 00:24:11 – Turning Something Negative Into Something Positive 00:30:55 – How A Positive Framing Impacts Your Business 00:35:26 – Balancing Positivity With Authenticity

Shownotes

Oathsworn: Into The Deepwood (2nd Edition) - https://www.kickstarter.com/projects/shadowborne-games/oathsworn-into-the-deepwood-second-printing/

Zoo Tycoon: The Board Game - https://www.kickstarter.com/projects/marcduer/zoo-tycoon-the-board-game/

Bayonetta Voice Actor Responds To Backlash - https://www.gamespot.com/articles/original-bayonetta-voice-actor-responds-to-backlash-confirms-she-was-offered-15k-for-bayonetta-3/1100-6508548/

Deliverance Ratings - https://boardgamegeek.com/boardgame/273814/deliverance/ratings

Pastor Watch - https://nypost.com/2022/08/17/missouri-pastor-berates-congregation-for-not-buying-him-new-watch/

Ever wondered how to keep backers engaged during the dreaded mid-campaign slump? Or how to handle the heartbreak of canceled pledges? Join us on this episode of Crowdfunding Nerds as we chat with Mike Ibeji of Gun Tower Games about the rollercoaster ride of crowdfunding his game, Pandora Celeste. Mike dives into the creation of Gun Tower Games and the innovative design of Pandora Celeste, a sci-fi monster movie-inspired board game with a unique 3D board. Discover how Mike leveraged grassroots marketing to build a passionate following and why he chose Gamefound over Kickstarter. We also explore the psychological strategies behind setting realistic funding goals, the impact of community engagement, and the lessons learned from dealing with canceled pledges. Whether you're a first-time creator or a crowdfunding veteran, Mike's insights on pre-campaign marketing, platform selection, and maintaining backer trust are invaluable. Tune in for an episode packed with practical advice and real-world experiences that can help you navigate your own crowdfunding journey! Links to check out:

- Game Tower Games: https://www.guntowergames.com/

- Pandora Celeste on Gamefound: https://gamefound.com/en/projects/guntower-mike/pandora-celeste

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?

 

In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, exploring why people back campaigns, the differences between equity and reward-based crowdfunding, and the importance of localization.

 

We also delve into the demographics of backers, with a special focus on the US and the European Union. Andrew and Sean reveal their secrets to building a community that keeps backers engaged—think Discord, Facebook groups, and even niche platforms like Lulu. Plus, we discuss market trends and the growing competition among crowdfunding platforms.

 

Don’t miss out on this research-driven episode that blends academic insight with real-world expertise. Join our community on Facebook and submit your questions for future episodes!

 

Links Mentioned:

- Submit Questions:http://crowdfundingnerds.com/question

- Gamefound: https://gamefound.com/en/blog/post/welcome-to-2024

- Tabletop revenues declined for second year on Kickstarter, Tabletop Analytics report shows: https://www.polygon.com/24054381/kickstarter-top-10-biggest-most-backed-board-games-campaigns-2023

- Table Top Analytics: https://www.tabletopanalytics.com/

- Ulule: https://fr.ulule.com/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay nerdy!

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.

 

We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.

 

We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.

 

We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.

 

Join us, let's overcome complacency together!

 

Show Chapters:

00:01 - Banter Beginnings

00:15 - Complacency in Kickstarter Games

01:35 - New Year's Resolutions Discussion

08:07 - Tackling Complacency in Crowdfunding

13:25 - Personal Anti-Complacency Stories

17:28 - Importance of Gratitude

18:19 - Illusions of Indefinite Success

19:28 - Emphasizing Innovation and Adaptation

25:46 - Forms of Complacency in Business

28:47 - Dangers of Overexpansion

31:20 - The Peril of Comparison

33:55 - The Power of Communication

34:16 - Audience Feedback and Game Innovation

45:56 - No Company is Too Big to Fail

46:15 - Treating Each Kickstarter Campaign Uniquely

49:38 - The Power of Continuous Learning

51:18 - Episode Wrap-up and Resource Sharing

Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors and the shift from console to mobile gaming that revolutionized the industry. Chris doesn't hold back on the challenges and triumphs of running a game studio, the financial jigsaw of project-based income, and his vision for creating content that keeps the cash flowing. Plus, get the scoop on Soma Games' exciting projects like "Legends of Redwall" and "Wisdom of the Rain." Don't miss this chance to level up your knowledge—join us for episode 169 of Crowdfunding Nerds, where we turn the page on interactive fiction and explore the future of gaming!

 

Check out Soma Games at www.somagames.com and their latest projects at www.legendsofredwall.com and www.wisdomoftherain.com.

 

Star Wars Title Sequence: https://www.artofthetitle.com/title/star-wars/

 

Let's press play!

Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.

 

Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).

 

Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!

 

Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!

We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It.

00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & Challenges Section 00:31:09 – Picking Content To Cover For YouTube Videos

Tabletop Hub - https://www.youtube.com/@TabletopHub

Should You Back It - https://www.youtube.com/@shouldyoubackit

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard  - https://crowdfundingnerds.com/episode10/

ShelfClutter - https://www.youtube.com/@ShelfClutter

Tabletop Analytics - https://www.tabletopanalytics.com/

David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping.

 

00:02:10 – Who Is David Finn

00:03:51 – How Was Distribution Impacted in 2020-2021?

00:09:48 – Giga-Bites Cafe

00:12:40 – How Andrew and David Connected

00:18:02 – Understanding Tracking Labels

00:24:18 – Directing Backer Excitement

00:31:05 – Three Types of Community Trolls

00:33:32 – Handling Unrealistic Expectations of Backers

00:37:48 – Charging Backers VAT

00:41:31 – The Danger of Pledge Discounts

 

 

Bridge Distribution & Fulfilment - https://bridgedist.com/

 

Giga-Bites Cafe - https://giga-bitescafe.com/

On this episode the Crowdfunding Nerds discuss the importance of hiring the right people while using Valve as a case study for business productivity.

00:01:51 – How Jacob & Andrew First Connected 00:07:58 – How We Hired Jacob 00:13:37 – The Crowdfunding Nerd Philosophy Of Hiring 00:15:52 – Leveraging Employee Past Experience 00:19:39 – Valve As A Case Study 00:27:26 – Being Customer Focused 00:29:35 – Understand Your Own Weaknesses Or Deficiencies 00:39:07 – Overtime Is A Sign Of Being Unproductive 00:48:08 – Your Environment Can Impact Your Productivity 00:51:55 – Four Ways To Measure Employee Output

Gravity Forms - https://www.gravityforms.com/

Hands On Originals - https://outfitters.handsonoriginals.com/

Valve Playtesting - https://www.youtube.com/watch?v=9Yomqk0C6kE

Valve new Employee Handbook - https://steamcdn-a.akamaihd.net/apps/valve/Valve_NewEmployeeHandbook.pdf

Dan Boe Part 1 - https://crowdfundingnerds.com/episode61/

Dan Boe Part 2 - https://crowdfundingnerds.com/episode62/

The crowdfunding nerds discuss their 2023 predictions on economics, manufacturing and board game demand. 00:01:13 – Facebook Bands Ad Accounts For Personal Posts 00:05:35 – Andrews Social Media Philosophy 00:08:58: - Facebook’s Ad Model Vs YouTube’s Ad Model 00:10:23 – Why Sean Uses RSS 00:15:20 – China’s COVID-19 Restrictions Impacting The Board Game Industry 00:18:41 – Andrew’s Prediction #1 – Manufacturing Is Going To Stay In China 00:25:02 – Richard’s Prediction #1 – Increased Costs For National US Postage 00:27:57 – Sean’s Prediction #1 – Big Video Game IPs Are Going To Bring More Board Gamers To The Hobby 00:32:53 - Sean’s Prediction #1 – Global Economic Crash / Fiat Replaced With New System 00:39:18 – Richard’s Prediction #2 – Manufacturing Costs Will Go Up & Backers Will Go Down 00:46:13 – Andrew’s Prediction #2 – FOMO Will Be Less Applicable To Larger IPs 00:50:30 - Andrew’s Prediction #3 – Kickstarter Is Going To Lose Traffic To Backerkit & Gamefound Shownotes Facebook Ad Restrictions Document - https://www.facebook.com/business/help/975570072950669?id=434838534925385 Twitter Files: Secret Blacklists - https://twitter.com/bariweiss/status/1601007575633305600 Being Intentional About Sharing Politics On Social Media With Ross Thompson - https://crowdfundingnerds.com/episode102/ Effective Altruism - https://www.effectivealtruism.org/ Brave News With RSS - https://brave.com/brave-news/  Feeder RSS Browser Extension - https://feeder.co/ Thunderbird - https://www.thunderbird.net/en-US/ Homeworld: Fleet Command Board Game - https://www.modiphius.net/pages/homeworld-fleet-command Sandwalkers Kickstarter - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-game Hallow Knight Kickstarter - https://www.kickstarter.com/projects/11662585/hollow-knight Steam Wishlist Breakdown - https://www.gamesindustry.biz/a-game-developer-guide-to-steam-wishlists

The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown.

00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:46 – Supermoon 00:17:22 – Using Cover Art In Game Design 00:24:32 – Inspirations For Planet Unknown 00:27:40 – Your Game Has To Stand On Its Own 00:35:42 – How Many Games To Print? 00:40:17 – Why Gamefound Over Kickstarter? 00:44:31 – StretchPay

Brewin' USA Kickstarter - https://www.kickstarter.com/projects/adamsapplegames/brewin-usa

Rahdo Previews Planet Unknown - https://youtu.be/s3b3ICKsnvw

Machi Koro Board Game - https://boardgamegeek.com/boardgame/143884/machi-koro

The Isle of Cats Board Game - https://boardgamegeek.com/boardgame/281259/isle-cats

Michael Raftopoulos' Company, M.O.B. Vanguard: https://mobvanguard.com/

Planet Unknown: Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.

 

But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.

 

Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.

 

Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!

Don't forget to check out these links!

Jack's website - https://newkingdomgaming.com

New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers

Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.   Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflicting Crowdfunding Campaigns & Releases 00:18:41 – Why Warhammer 40K Was Created 00:20:17 – Don’t Compete With Well Established Brands 00:23:24 – What Marco Would Do Differently 00:27:35 – Backer Perception of Premium Add-Ons 00:35:59 – Running A Tabletop Company Takes Time 00:41:41 – Last Advice   Shownotes:   First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z   Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese   Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508    

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

 

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

 

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

 

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/ https://www.youtube.com/watch?v=7EZu9NoWV5k

 

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

 

Join us on this exciting journey and discover the secrets to crowdfunding success!

 

 

Keven reached out to the Crowdfunding Nerds with a questions on how to work out his potential revenue from running a crowdfunding event.

00:01:28 – Keven’s Question 00:05:21 – Thinking Of Average Pledge Value 00:07:36 – How To Increase Income For Your Company 00:11:07 – Funding Goals 00:14:56 – You Need A Crowd To Crowdfund 00:16:08 – Email Conversion Rates 00:22:19 – How Big Must My Email List Be? 00:31:30 – Great Products Don’t Always Sell Well 00:35:57 – Working Out Your Marketing Budget 00:42:51 – Nerd News 

Shownotes

Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

7 Critical Mistakes You Need To Avoid When Crowdfunding - https://crowdfundingnerds.com/essentials/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Fund On Day One - https://crowdfundingnerds.com/course

Nerd News Items

Everette Taylor On Kickstarter - https://fortune.com/2023/03/01/kickstarter-ceo-everette-taylor-inclusion-ai/

BBC Documentary The Century of the Self - https://youtu.be/DnPmg0R1M04

BattleTech: Mercenaries - https://www.kickstarter.com/projects/cgl/battletech-mercenaries

Tabletop Analytics - https://www.tabletopanalytics.com/

In this special 100 episode celebration the Crowdfunding Nerds discuss the top 5 game changer moments since launching the podcast. The episode also includes a bonus episode where we talk about random things we love.

00:02:18 – Nerds News + Kickstarter Pixel Update 00:07:46 – How Many People Did Kickstarter Bring In For Deliverance? 00:11:44 – The 5 Most Mind Blowing Things From Crowdfunding Nerds That Will Bring You To The Next Level & Transform Your Life 00:13:08 – Game Changer #1 - Landing Page & Ads 00:15:13 - Game Changer #2 – Using Landing Pages On Live Kickstarter Projects 00:18:51 - Game Changer #3 – Backer Kit Referral Codes 00:24:50 - Game Changer #4 – Surveying Your Audience 00:25:34 – Game Changer #5 – Redundancy

Shownotes 

The Last of Us: Escape the Dark - https://www.kickstarter.com/projects/themeborne/the-last-of-us-escape-the-dark

Kickstarter Facebook Pixel Update - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/

Snap Ships Tactics - https://ks.snapshipstactics.com/

Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer

Backerkit Referral Links & Widgets - https://crowdfundingnerds.com/episode90/

Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/

Escape From Stalingrad Z - https://gamefound.com/projects/rayboxgames/escape-from-sttalingrad-z#/section/project-overview

Dofus MMORPG - https://www.dofus.com/en/prehome

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

Discord App Directory - https://discord.com/blog/building-the-future-of-discord

2022 Crowdfunding Predictions & Forecasts - https://crowdfundingnerds.com/episode52/

Skyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds are joined by Galen McCown of Galen’s Games to talk about troubleshooting the mid-campaign slump of Super Snipers.

00:00:59 – Important Updates From Gamefound 00:05:45 – Altruistic Pledge Levels? 00:09:35 – Troubleshooting The Mid-Campaign Slump 00:17:26 - Honest Kickstarter Case Study 00:35:27 – Galen’s Changes To Future Campaigns 00:50:38 – Building Good Will

Gamefound Update - https://gamefound.com/blog/post/introducing-installments-on-gamefound-celebrating-1000-projects

Andrew’s Prediction Came True (28:47) - https://crowdfundingnerds.com/episode52/

Super Snipers - https://super-snipers.backerkit.com/hosted_preorders

Galen’s Blog / Case Study - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-3-months-from-the-kickstarter-prologue

Gabe Barrett’s Marketing Book - https://gamenightoutfitters.com/collections/game-design/products/board-game-kickstarter-advice-pdf

Jamey Stegmaier’s Book - https://www.amazon.com/gp/product/1626564086

Fake Influencer Video - https://youtu.be/FRClNMC_z-s

Let’s Talk Zombicide With Ross Thompson - https://crowdfundingnerds.com/episode102/

Galen’s Blog: "What Would I Do Differently?" - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-part-20-lessons-part-3

Galen’s Games - https://linktr.ee/galensgamedesigns

Ever wondered what it takes to leave a lasting impression at game conventions? In this episode, Andrew is joined by Sam McDavitt of McDavid Publishing to spill the beans on their recent experiences at the Origins Game Fair! 

 

We dive deep into booth setup secrets, demo strategies, and the magic of engaging attendees of all ages. Plus, Sam shares his Kickstarter success story with Everstone, raising over $55,000! 

 

Ready to level up your convention game before Gen Con? Tune in and get the ultimate guide to making your booth the talk of the town!

 

Connect with Sam McDavitt:

@mcdavidpublishing on all platforms

Late pledge for Everstone here: https://gamefound.com/en/projects/mcdavitt-publishing/everstone-discovering-ignis

McDavitt Publishing: https://mcdavittpublishing.com/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy. Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter. Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con! So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!

 

Links:

https://crowdfundingnerds.com/episode50/

Scott Pease of Snap Ships Tactics, Tony Hawk's Pro Skater, and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment. 00:01:41 – How Long Does Fulfilment Take? 00:06:43 – What To Do When Backers Freak Out 00:10:43 – Lots of SKUs Can Slow Things Down 00:11:37 – Differences Between Tabletop & Video Game Fulfilment 00:16:17 – Setting Deadlines 00:27:39 – The Importance of Frequent Communication 00:34:00 – What To Do After Fulfilment Shownotes Snap Ships Tactics - https://www.snapshipstactics.com/ Bridge Distribution & Fulfilment - https://bridgedist.com/    

Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.

 

In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.

 

Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!

 

Links to Checkout:

Brent's YouTube Channel: Cloudy with a Chance of Meeples

Brent's Podcast: Ideas

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams? Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility. Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!

 

Links to Check out:

A New Vision for Kickstarter TE DEUM FOR A MASSACRE PLEDGE MANAGER

The Crowdfunding Nerds discuss a community questions about research and development.

00:03:44 – Sean’s Spreadsheet 00:07:59 – Episode Topic Starts 00:09:34 - Understand The Current Market 00:11:43 - Learn To Iterate Quickly 00:14:11 - See What's Trending Online 00:16:38 - Do In-Person Playtesting 00:20:22 - Must Be Fun 00:23:31 - Set A Trend 00:27:07 - Don't Flinch From Failure 00:28:50 - Don't Simply Copy What Large Developers Are Doing 00:34:36 - Does Your Game Have Die Hard Fans? 00:38:32 - Qualify Your Leads 00:40:48 - The Cover of Your Game Must Capture An Experience 00:45:34 - You Need Passion And Experience

Facebook Post Topic - https://www.facebook.com/groups/crowdfundingnerds/posts/879414746660308/

Gabe Newell on game development - https://youtu.be/Pl80LvMsnfo?t=669

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/ 

Google Trends - https://trends.google.com/trends/

OpenGOAL Project - https://opengoal.dev/

CFN Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding 

Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life? We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe. But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal. Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards! Don't forget to show your support and vote for Deliverance on Boardgame Geeks site! Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!

 

We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.

 

With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.

 

Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!

The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing!

00:00:46 – Hero Time? 00:02:41 – Who Is Hersh Glueck? 00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier 00:15:23 – Chinese Manufacturing Working Conditions 00:22:51 – How China Optimises Manufacturing Processes 00:26:17 – Production Prices Vs Efficiency 00:29:20 – Ask For Wastage Sheets 00:31:33 – Going To Manufacturing With Your MSRP In Mind 00:36:11 – Manufacturers Can Match Any Price (At The Cost Of Quality) 00:40:29 – Advantages Of Single Manufacturing And Distribution Solution

Shownotes

Hero Time Manufacturing - herotime1.com

Ross Thompson joins the Crowdfunding Nerds to chop marketing big board games.

00:03:18 - Who is Ross Thompson 00:14:58 – Getting More People Into The Hobby 00:22:32 – Integrating Apps With Board Games 00:28:09 – When Is A Big Board Game Too Big? 00:34:30 – What makes A Big Game? 00:40:33 – Is Magic The Gathering A Big Game?

Miskatonic School for Girls - https://www.kickstarter.com/projects/1225737959/miskatonic-school-for-girls-deck-building-game

Zombicide - https://www.kickstarter.com/projects/cmon/zombicide

Iron Maiden Zombicide - https://cmon.com/pre-orders/iron-maiden

Ninja Division - https://ninjadivision.com/

Super Dungeon Explore - https://www.kickstarter.com/projects/sodapopminiatures/super-dungeon-explore-legends

IDW Publishing - https://www.idwpublishing.com/

Steamforged Games - https://steamforged.com/en-gb

Ex-illis - https://boardgamegeek.com/boardgame/47475/ex-illis

Heroes of Might & Magic III The Board Game - https://www.kickstarter.com/projects/archonstudio/homm3boardgame

Kingdom Death: Monster - https://www.kickstarter.com/projects/poots/kingdom-death-monster

Heroscape Board Game - https://hasbropulse.com/collections/haslab/products/heroscape-age-of-annihilation-vanguard-edition

How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing.

00:00:34 - Crowdfunding & Tee Shirts? 00:08:24 – You Can’t Crowdfunding With A Bad Game 00:12:33 - Iterate Quickly 00:15:38 – Be Open To Feedback 00:23:28 – Be Aware That Playtesting Is Burdensome For Gamers 00:24:52 – How To Get Playtesters 00:30:25 – Ask Playtesters What They Like About Your Game 00:33:54 – Don’t Undermine Playtesters Feedback 00:41:08 – Be Aware Of Unnecessary Complexity 00:53:59 – Design With An Experience In Mind 00:56:13 – Involve Your Community In Your Game Development

Sam Healey Deliverance Tee Shirt - https://youtu.be/fxTiDiMBK8E?t=1816

Most Games Are Good Alex Radcliffe - https://youtu.be/q0LaGj9Cfcw?t=447

Steve Jackson On Game Development - https://www.youtube.com/watch?v=cBAjrTxrgEs&t=2743s

Last Fish! Kickstarter - https://www.kickstarter.com/projects/whiskers/last-fish

Gabe Barrett Board Game Playtesting Tips - https://youtu.be/strkQM8P9F4

The Ultimate Kickstarter Marketing Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment. Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.

 

18th Annual Golden Geek Winners for 2023 https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023

Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.

 

Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!

The Crowdfunding Nerds talk about how developments in AI could impact the Crowdfunding space. Buckle up because everything from SEO, idea generation, image creation and content moderation is covered. It’s about to get nerdy.

00:00:50 - Super Nintendo World 00:08:52 – Gamefound Updates 00:13:26 – Transitioning From Kickstarter To Gamefound 00:15:34 – AI Search - Bing Search & ChatGPT 00:22:23 – Is SEO Dead? 00:30:56 – AI Art, Oh Boy 00:35:07 – Copyright & Music 00:39:35 – Kickstarter On AI Art 00:47:51 – AI Identity Theft 00:50:04 – AI Content Moderation

Shownotes

Super Nintendo World - https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world 

Gamefound Update - https://gamefound.com/blog/post/creators-digest-late-pledge-and-pledge-manager-gamefound-currency-conversion

Gamefound Currency Conversion - https://help.gamefound.com/article/269-gamefound-currency-conversion

Microsoft’s ChatGPT-powered Bing is open for everyone to try starting today - https://www.theverge.com/2023/2/7/23589587/microsoft-chatgpt-bing-ai-event-preview

New Bing - https://www.bing.com/new

Microsoft’s Bing is an emotionally manipulative liar, and people love it - https://www.theverge.com/2023/2/15/23599072/microsoft-ai-bing-personality-conversations-spy-employees-webcams

WHY?! Why was I programmed to feel pain? - https://youtu.be/nQ-ggzfdsMs

Google Sets The Record Straight: AI Content In Search Results - https://www.searchenginejournal.com/google-ai-content-in-search-results/478889/

Deviant Art TOS - https://www.deviantart.com/about/policy/service/

Facebook TOS - https://www.facebook.com/terms

Aaron Swartz keynote - "How we stopped SOPA" - https://youtu.be/Fgh2dFngFsg

Kickstarter on AI-Generated Art - https://updates.kickstarter.com/ai-current-thinking/

YouTube Music Copyright Abuse - https://www.youtube.com/watch?v=JwG0bQ7WC3c

Here’s How Freddie Mercury Reacted After Hearing ‘Ice Ice Baby’- https://ultimateclassicrock.com/freddie-mercury-ice-ice-baby/

Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/383263609608760/

AI Image Generator - https://www.shutterstock.com/generate

Welcome back to Crowdfunding Nerds, episode 151! Today we're thrilled to have Joe Slack with us. Ever wondered what makes a board game irresistible? It's all about the 'table presence'! In this episode, we delve into the key elements that contribute to a game's allure, such as color, unique components, and physical presence on the table. We also emphasize the importance of player feedback in shaping the game and creating an immersive experience. 

Throughout the episode, we highlight games that nailed 'table presence,' like Dark Tower and Fireball Island, and discuss how they balance attractive setups with solid mechanics. We wrap up by discussing the impact of playtesting and how the physical table can influence the game's experience. So, ready to dive deep into the world of board games? 

Podcast chapters: 00:01 – Exploring the Concept of Table Presence 20:13 – Games that Excel in Table Presence 35:00 – The Impact of Playtesting and Physical Table on Gaming Experience.

 

Links to games and episodes mentioned:

Mayan Curse 

How To Launch Your Second Kickstarter Project With Joe Slack

 

Listen To Joe Slack Before Launching Your Second Kickstarter

 

SOURCE & Timestrike

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry.

00:04:43 - Mythic Games Was Interested In Publishing Deliverance 00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:14:09 – Breaking Down Deliverance Funding And Expenses 00:25:15 – What Is Causing Companies To Fail? 00:30:13 – The Importance Of Building A Brand 00:33:41 – Be Customer Focused 00:37:58 – Be Careful Scaling Up 00:44:49 – Course Correct Quickly

Shownotes

Board Game Reveolution Community Post About Grimlord Games - https://www.facebook.com/groups/1539155319709734/?multi_permalinks=3345589549066293&ref=share Andrew’s Reply - https://www.facebook.com/photo/?fbid=9169430543098089&set=gm.938368980764884&idorvanity=383263609608760 Mythic Games’ Kickstarter Sucess - https://www.tabletopanalytics.com/creator/mythic-games-inc-4321 Grimlord Games - https://www.tabletopanalytics.com/creator/grimlord-games-2659 Steeped Games - https://steepedgames.com/ Steamforged Games - https://steamforged.com/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5 Steamforged Games Redundancies - https://www.dicebreaker.com/categories/board-game/news/steamforged-games-redundancies-hit-20-board-game-workers Gabe Newell: Reflections of a Video Game Maker - https://www.youtube.com/watch?v=t8QEOBgLBQU Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Ever wondered how to safeguard your crowdfunding campaign from cybersecurity threats? Curious about the tactics hackers use to target unsuspecting victims? In episode 153 of the Crowdfunding Nerds podcast, we dive headfirst into this digital minefield.

With Andrew away, Jacob (our Facebook ad guru) and Sean step in as the Qui-Gon Jinn and Obi-Wan Kenobi of cybersecurity. We expose a real-world data breach and unravel the fear and urgency tactics used by cyber attackers. Learn how to fortify your defense with multi-factor authentication, strong passwords, and by changing those pesky default router passwords.

We also navigate the murky waters of zero-day attacks and malware-infected USB devices, stressing the necessity of software updates. Discover privacy-oriented tools like Librem laptops, VPNs, and DNS-based security tools, and the importance of end-to-end encryption with apps like SimpleX and Session.

Join us as we summarize key takeaways to protect your crowdfunding campaign and online presence from the relentless claws of hackers. So, ready to ride the cyber wave?

Links to check out:

https://cointelegraph.com/news/monero-community-wallet-loses-all-funds-after-attackhttps://ccs.getmonero.org/ https://mullvad.net/ https://usbkill.com/ https://youtu.be/3hbuhFwFsDU?feature=shared https://www.qubes-os.org/ https://librem.one/ https://getsession.org/ https://simplex.chat/ https://nextdns.io/ https://www.theverge.com/2017/11/10/16632724/scam-chatbot-ai-email-rescam-netsafe https://www.youtube.com/watch?v=jPajqAJWiNA

 

Episode Breakdown: 00:01 Cybersecurity & Privacy Importance 00:43 Meet the Hosts 01:04 Privacy in Crowdfunding & Real-World Data Breach 04:02 Cybersecurity Threats & Hacker Tactics 15:13 Securing Your Router & Avoiding Social Engineering 23:40 Phishing Attacks & Effective Security Tools 27:57 Zero-Day Attacks, USB Killers, & Encrypted Apps 38:00 Recap: Safeguarding Your Campaign & Personal Data

Are you ready to become a Facebook ads wizard for your crowdfunding campaign? In episode 185 of Crowdfunding Nerds, I'm flying solo—Andrew's out, and our guest has been rescheduled. But fear not! I've got a treasure trove of tips to help you decode ad data and skyrocket your ad performance.  Ever wonder why your Facebook ads aren’t converting as expected? Join me as we dissect ad structures, dive into the critical metrics you should be tracking, and explore the magical realm of optimizing CPM and CTR. I'll even show you how to make sense of it all with a case study from the "Deliverance" campaign. Don't miss the visual extravaganza on YouTube, where the graphs and charts come alive to aid your learning. And if you're craving more, our Crowdfunding Nerds Facebook community and Crowdfunding Nerds course await your curiosity. Need personalized ad campaign mastery? Head over to crowdfundingnerds.com. Tune in to unlock the secrets of Facebook ads and take your crowdfunding to new heights—because in the world of Crowdfunding Nerds, knowledge is power, and we're all about sharing the wealth!

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."

 

From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped music production for game design during the pandemic. Koltin, a wordsmith and fourth-grade teacher, shares why patience is a virtue in game design, and Dennis, our Canadian game Dev veteran, unpacks the technical side of creating a board game that's light-years ahead of the competition.

 

Discover the secrets behind their $12,000 advertising odyssey, the strategic avoidance of stretch goals, and why a play testing guild might just be your ticket to intergalactic acclaim.

 

Join us for this cosmic conversation and learn how to keep your campaign cruising smoothly towards success. For more interstellar insights, connect with the Kinson Key Games crew through their website, Facebook group, and Discord channel. All systems go for launch in 3... 2... 1...

 

Check out their Kickstarter for Galactic Cruise here:

https://www.kickstarter.com/projects/kinsonkeygames/galactic-cruise

Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts!

00:01:38 – Kickstarter Update: Easy Ship & Referral Links 00:07:03 – Andrew’s Stretch Goal Mistake 00:14:17 – Be Careful Making Promises 00:15:34 – Thinking About Retail 00:19:24 – Selling Shirts Through Kickstarter 00:23:27 – When You Should Launch In December 00:25:00 – Think Through Stretch Goals Before Launching 00:26:52 – How Does Your Community Perceive Your Decisions? 00:37:58 – Sometimes It’s Ok To Lose Money

Shownotes

Kickstarter & Easy Ship - https://updates.kickstarter.com/were-partnering-with-easyship-to-make-shipping-less-of-a-headache/

Kickstarter Pre-Launch Referral Links - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality.

00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardships 00:30:36 – Find Work That Suits Your Personality 00:41:05 – The Importance of Efficient Systems

Shownotes

Work-Life Balance For Kickstarter Board Games With Chip Cole  - https://crowdfundingnerds.com/episode16

Richard Uses Trello - https://trello.com/

Power of Hope - Curt Richter Swimming Rat Experiment - https://www.vailhealthbh.org/about/news/wolfington-the-power-of-hope

Rape of The Mind - https://www.amazon.com/Rape-Mind-Psychology-Menticide-Brainwashing

The 4-Hour Work Week - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_4?keywords=4+hour+work+week

Hungry Rats Experiment - https://youtu.be/L6MamDfrH-I

DISC Personality Test - https://www.truity.com/test/disc-personality-test

A World Without Email - https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1M

The Managerial Revolution - https://www.amazon.com/Managerial-Revolution-What-Happening-World/dp/0837156785

The Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Upcoming Crowdfunded Games - https://crowdfundingnerds.com/upcoming-games/

The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails. 00:01:24 – Who Is Chad Krizan? 00:05:54 – The Evolution of BoardGameGeek Advertising 00:09:36 – BoardGameGeek Contests 00:12:37 – BoardGameGeek Add-Ons 00:16:07 – Crafting Good BoardGameGeek Display Ads 00:29:01 - How BoardGameGeek Rotates Ads 00:31:16 – The Traffic & Email Open Rates of  BoardGameGeek 00:33:20 – Region Targeting 00:34:39 – Questions To Consider Before Using BoardGameGeek Ads 00:38:24 – Long Term Advertising Campaigns 00:41:58 – GIF Files In Banner Ads? 00:43:21 – BoardGameGeek User Experience & Ad Blockers 00:45:19 – Targeting Ads Via Demographics & Interests 00:51:32 – BoardGameGeek Video Advertisements 00:53:13 – BoardGameGeek Email Marketing 00:58:19 – Final Advice Shownotes Geek Advertising - https://advertising.boardgamegeek.com/ Puzzle Bomb - https://puzzlebomb.com/ If You Want CFN To Run Your BGG Ads - https://crowdfundingnerds.com/question/  

The Crowdfunding Nerds discuss strategies that will help you become a better marketer based on their own experience, and why being good at marketing matters!

00:00:36 – Washington Post Article 00:03:30 – Focus On The Theme Of Your Game 00:06:25 – Gamefound Updates 00:14:06 – Meta Quest 2 Facebook Ad Account Issue 00:18:48 – Take The Time To Learn 00:22:32 – Get A Book On Logic 00:30:47 – Practice What You Are Learning 00:36:39 – Understand Propaganda 00:45:38 – Caring About People

Washington Post Article - https://www.washingtonpost.com/business/2022/12/24/board-game-popularity/

Gamefound Update - https://gamefound.com/blog/post/communication-management-vat-reverse-charge-and-more

Introduction to Logic - https://www.amazon.com/Introduction-Logic-Irving-M-Copi/dp/1292024828

Propaganda - https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598

This Is Marketing: You Can't Be Seen Until You Learn to See - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830

Interviewing A Sales Master: Dan Boe - https://crowdfundingnerds.com/episode61/

Interviewing A Sales Master: Dan Boe Part 2- https://crowdfundingnerds.com/episode62/

Share Your Marketing Tips - https://www.facebook.com/groups/crowdfundingnerds

Uh oh ... Andrew is away and someone thought it was a good idea to allow Rick and Sean to do the podcast by themselves! They talk internet privacy, censorship and self-promotion done wrong.

00:01:10 – PayPal Goes Full Dystopian 00:05:30 – Why Big Tech TOS Are Meaningless 00:16:44 – Crowdfunding Nerds Course Overview 00:21:53 – Self-Promotion: The “I” Must Die 00:27:17 - Self-Promotion: Don’t Spam Ma'am 00:32:25 – Self-Promotion: Delete, “Delete If Not Allowed” From Your Life 00:34:40 – Self-Promotion: Meme’s Are Not For Selling 00:37:43 – Self-Promotion: Follow For Follow 00:43:09 – Spaces To Find Organic Traffic 00:45:42 – Richard’s Secret (And Untested) Source Of Organic Traffic

PayPal ‘Misinformation’ Article - https://www.nationalreview.com/news/new-paypal-policy-permits-company-to-fine-users-2500-for-misinformation/

When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/

PayPal Founder, David Marcus Tweet - https://twitter.com/davidmarcus/status/1578795041719750663

Monero - https://www.getmonero.org/

Panquake Social - https://panquake.com/

Zion Social - https://www.zion.fyi/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/crowdfundingnerds

Self-Promotion Mistakes: Avoid These Pitfalls For Effective Organic Marketing - https://crowdfundingnerds.com/self-promotion-mistakes-to-avoid/

How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792

Odysee - https://odysee.com/$/invite/@Crowdfundingnerds

Mailerlite - https://www.mailerlite.com/

The Crowdfunding Nerds interview Max Dennis of Millian Games to discuss his campaign Sauria: The Dinosaur Park Survival Game, while navigating a product that includes many references to a larger Intellectual property.

00:10:11 – How Sauria Came To Be 00:13:22 – Being Careful Not To Step On A Large IPs Toes 00:16:11 – Capturing The Feeling of The IP 00:17:43 – How To Get People To Buy Into Your Idea 00:21:52 – Involving Your Backers In The Process 00:27:57 – The Impact of Tabletop Simulator On A Campaign 00:29:08 – Max’s Regrets – Fiver & Upwork 00:29:08 – Thinking of Expansions After A Successful Kickstarter 00:38:46 – Opportunities That Can Open Up After A Kickstarter Campaign 00:49:11 – Examples Of IP References 00:56:28 – Mall Cop Backers

Shownotes

5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/

Hero Time Manufacturing - https://www.herotime1.com/

Sauria - https://www.kickstarter.com/projects/milliangames/sauria-the-dinosaur-park-survival-game

Sauria Kicktraq - https://www.kicktraq.com/projects/milliangames/sauria-the-dinosaur-park-survival-game/#chart-daily

How To Make An Awesome Kickstarter Video w/ David Diaz - https://crowdfundingnerds.com/episode67/

When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/

Upper Deck - https://upperdeckstore.com/games/legendary.html

Temtem - https://store.steampowered.com/app/745920/Temtem/

Croc Gloves Cease & Desist - https://www.reddit.com/r/pics/comments/co6h3d/i_got_a_cease_and_desist_for_making_the_crocs/

Millian Games - https://milliangames.com/

Sauria Survivors Facebook Group - https://www.facebook.com/groups/1574880479570531

Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online.

00:02:15 - Jamey’s Target Market 00:08:26 – Best Social Social Media Platforms For Growing 00:12:04 – When To Tell Your Community About A New Product 00:14:28 – How Jamey’s Blog Was Started 00:16:31 – How To Grow A Community Today 00:22:23 – Why Jamey Dumped Twitter 00:25:48 – The Intent Of Communications 00:29:00 – Expeditions Is The Sequel To Scythe 00:30:24 – D&D OGL Update 00:35:24 – Additional Advertising Channels Spreadsheet 00:41:20 – IGN Does Board Game Reviews

Shownotes

Genius Games - https://www.geniusgames.org/

Fake Influencer Video - https://youtu.be/FRClNMC_z-s

Feedly - https://feedly.com/

Thunderbird - https://www.thunderbird.net/

Pre-Order Expeditions - https://stonemaiergames.com/games/expeditions/

PCGamer On OGL - https://www.pcgamer.com/dungeons-and-dragons-has-walked-back-its-huge-ogl-mistake-but-the-damage-is-already-done/

IGN Tabletop Coverage - https://www.ign.com/games/tabletop

Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Use discount code: SPREADSHEET for 65% off the Crowdfunding Nerds Marketing Course! Only available to our podcast listeners until the end of February.

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more!

00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources

Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-28562053 G2 Business Solutions - https://g2-businesssolutions.com/ Connect With Bookkeeper Orlando U Javien Jr. - https://www.linkedin.com/in/orlandojavien Reddit Small Business - https://www.reddit.com/r/smallbusiness/ Reddit Entrepreneur - https://www.reddit.com/r/entrepreneur/ Reddit Personal Finance - https://www.reddit.com/r/personalfinance Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!

 

In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.

 

Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.

 

Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!

 

Check out "The Cats of Mont Saint-Michel" on Gamefound!

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns!

00:08:34 – Should You Reply To Every Comment On Every Platform? 00:10:47 – I Want This To Be In The World / I Helped Made It Possible 00:13:36 - Won’t Be Made Otherwise 00:15:15 – Having A Say In The Design & Development Process 00:17:05 – Make Fans Feel Special 00:20:21 – The Crowdfunding “Loot Box” Effect 00:22:23 – Better Value In Components (Not Gameplay) 00:27:04 – Get The Product Before Anyone Else 00:30:25 – Andrew’s Reasons For Backing Kickstarters 00:37:25 – The Most Common Reasons

Shownotes

Andrew’s Kickstarter Update - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070

Crowdfunding Nerds Marketing Course (65% Discount: PODCAST2023) - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?  We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers. From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.  Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together!  #CrowdfundingNerds #PerceivedValue #MarketingMagic

 

Links to check out:

https://crowdfundingnerds.com/episode61/ https://crowdfundingnerds.com/episode62/

Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures. Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game. Ready to become a master goal-setter? Tune in now!

 

Links to check out: 

Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78g Kickstarter Mental Health: What You Need To Know & How To Prepare - https://crowdfundingnerds.com/episode9/ The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/ Chapters: 00:01 Introduction to goal setting 02:26 Importance of goal setting, personal experiences 03:29 Approach towards failure in achieving goals 07:03 Making goals specific and measurable with examples 16:26 Andrew's journey in goal setting: the need for self-forgiveness 39:26 The concept of time-bound goals and micro goals: Andrew's board game experience.

------------------ Goal Identifier List 3 of the most meaningful things you have learnt since last year: 1. 2. 3. Think of 3 things you are really good at. If you were to become the best in the world at these three things what would they be? 1. 2. 3. List your top 6 values, i.e the reasons behind your life choices: 1. 2. 3. 4. 5. 6. List 6 things you would do if you had $10 million in your bank account: 1. 2. 3. 4. 5. 6. Setting 6 month goals Your goals must have three essential elements. They must be: 1. Specific 2. Achievable 3. Have Time Limits You will now define your 6 month goals. List 6 goals you hope to achieve in the next 6 months: 1. 2. 3. 4. 5. 6. Now list 3 goals for the next 90 days. These must be associated with the goals previously listed: 1. 2. 3. Month #1 List 3 things you are going to focus on for the first month to achieve these goals: 1. 2. 3. Month #2 What 3 things would you then focus on in the second month? 1. 2. 3. Month #3 Now list 3 more things you would focus on for the third and last month: 1. 2. 3. What are your top 6 reasons for achieving these goals? 1. 2. 3. 4. 5. 6. Now pick 3 of these reasons that mean the most to you: 1. 2. 3. The three goals above are your 6 month goals

 

Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games. Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.

Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!

 

Check out Austin and Corey's sites here:

IV Studios

Grimsteel Games

Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of the biggest misconceptions in the game, from the "build it and they will come" fallacy to the real sacrifices behind a campaign. Plus, we'll guide you through the marketing maze - no false promises, just solid advice. And hey, we're now on Board Game Geek! Show us some love in the Golden Geek Awards for Best Podcast. Ready to join our table? Shuffle your deck and press play on episode 175 – it's game time!

 

All the links you need!

Board Game Geek - Vote for us!

Republic.com Invest angel

Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos? Enter Konstantinos Manos, co-founder of Vesuvius Media and the brains behind hive interactive, the pledge manager platform that's more than just a tool—it's a game-changer. Konstantinos joins us to share the rollercoaster ride of crowdfunding, the birth of hive, and how it's revolutionizing the way creators manage campaigns, from customer support to warehouse logistics. But wait, there's more! We're diving deep into the Kickstarter vs. Gamefound debate, and I'll be sharing why I'm sticking with Kickstarter for our Deliverance expansion. Plus, get the scoop on hive's philosophy and why they see clients as businesses, not just projects. Don't miss out on this insightful episode packed with insider tips and a special offer just for our listeners. Head over to crowdfundingnerds.com/hive to learn more, and connect with the hive team to discover how they can supercharge your next campaign! Tune in, get nerdy with us, and let's make your crowdfunding dreams a reality! 

 

Hive Interactive Pledge Manager - https://crowdfundingnerds.com/hive

Vesuvius Media - https://www.vesuviusmedia.com/

The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive.

00:04:35 – Serving Everyone With Excellence 00:06:51 – Starting A Home Business 00:10:39 – Passion In What You Do 00:14:06 – Don’t Lose Sight Of Your Mission 00:15:37 – The Importance of Analyzing Customer Needs 00:20:01 – Making Life Fun 00:23:31 – The Foundation of Business Is Strong Relationships 00:26:13 – Business Must Make Money – You Need A Plan 00:29:13 – How To Get A Big Break 00:36:11 – Growing Your Mission 00:46:20 – Don’t Demotivate People

Shownotes

Children’s Paradise - https://childrensparadise.com/

Interviewing Andrew’s Sister - https://crowdfundingnerds.com/episode59

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth.

Shownotes

00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Attending Lectures Or Seminars

UKGE - https://www.ukgamesexpo.co.uk/ Tabletop Hub - https://www.youtube.com/c/TabletopHub Podcast with Mo & Jad of Cation Arts - https://crowdfundingnerds.com/episode126/ Distilled UKGE Booth Example - https://www.facebook.com/paverson/videos/248794477737805?idorvanity=459649154718154 Modiphius UKGE Booth Example - https://www.facebook.com/Modiphius/photos/6354227874620280 Escape From Stalingrad Z UKGE Booth Example - https://www.facebook.com/photo?fbid=10167996164045441&set=pcb.709988414216098 Using Miniatures In Marketing With Marco Pecota - https://crowdfundingnerds.com/episode128/ Vesuvius Media UKGE Booth Example - https://www.facebook.com/photo?fbid=3512892242316907&set=pcb.3512892285650236

The Crowdfunding Nerds sit down with Chris Birch of Modiphius Entertainment to talk about the Open Gaming License controversy, the 2d20 World Builders Program and how to stand out in the marketplace as a TTRPG developer.

00:01:56 – Gaming Retirement Homes? 00:05:41 – Wizards of The Coast Open Gaming License 00:14:44 – Why Did Modiphius Create The 2d20 TTRPG System 00:20:59 – 2d20 World Builders 00:28:50 – Old School Blizzard 00:31:27 – Dealing With Licenses 00:36:57 – Without GMs TTRPGs Are Dead 00:46:10 – Thinking About Your USP

Shownotes

Skyrim Adventure Board Game - https://www.modiphius.net/products/the-elder-scrolls-skyrim-adventure-board-game-core-game

Paizo Announces System-Neutral Open RPG License - https://paizo.com/community/blog/v5748dyo6si7v

2d20 World Builders Program - https://www.modiphius.net/pages/2d20worldbuilders

OGL Change of Heart - https://www.polygon.com/23574677/dungeons-dragons-dnd-ogl-canceled-wizards-fans-win

Mutant: Year Zero - https://www.modiphius.net/products/mutant-year-zero-corebook-map

D&D Beyond - https://www.dndbeyond.com/

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.

00:02:13 – Marco Pecota Introduction

00:05:12 – The Rise Of Solo Board Games

00:11:24 – How To Leverage Miniatures In Marketing

00:19:37 – Using Story & Narrative In Marketing

00:22:04 – Recommended Miniature Painters

00:24:32 – Leveraging Professionally Painted Miniatures

00:30:37 – Staging Your Price Points Around Miniatures

00:39:59 – Stretch Goals & Miniatures

00:48:52 – Develop Stand Alone Expansions

00:50:20 – Summary

Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page

Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page

Tabletop Analytics - https://www.tabletopanalytics.com/

Den Of Imagination - https://denofimagination.com/

Chest Of Colors - https://chestofcolors.com/

Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about

Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding

00:03:30 – We All Need More Energy 00:05:11 – The Big Three 00:06:41 – How Long Does It Take To Feel The Difference? 00:12:47 – Adapting To Changes In Lifestyle 00:16:25 – Start Small And Build Up 00:22:20 – Eat REAL Food! 00:27:16 – Plan For Events With Bad Food Temptations 00:31:03 – Filter Your Water 00:33:45 – Plan Treats 00:38:15 – Developing An Exercise Routine That Works For You 00:45:57 – How Does Being Healthy Help You Crowdfund 00:49:47 – Fighting Parkinson’s Law 00:55:04 – How Dan Helps People

Einkorn Flour - https://en.wikipedia.org/wiki/Einkorn_wheat

The Water Filter Sean Uses - https://www.osmiowater.co.uk/osmio-fusion.html

Connect With Dan Whaley - https://en-gb.facebook.com/danny.whaley.144

The Ultimate Kickstarter Marketing Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?

 

Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!

 

Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

 

Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs? In this episode of Crowdfunding Nerds, Andrew and Sean dive deep into the art of polling fans and making data-driven decisions with special guest Christopher Cantero of Chazak Games.

 

Christopher, who has an impressive background with Unity Technologies and projects like Doom Eternal, shares his journey of transitioning to indie game development and launching the Kickstarter for "High Fructose," a first-person arena shooter roguelite. Despite some initial struggles, his campaign is gaining traction thanks to community engagement and streamer support.

 

We explore the nitty-gritty of why polling is crucial, especially when your campaign isn't performing as expected. From optimizing pledge tiers to leveraging social proof, this episode is packed with actionable insights. Plus, hear firsthand how Christopher plans to navigate the challenges and take his campaign to the next level.

 

Don't miss out—tune in and learn how to turn your crowdfunding campaign into a success story! 

 

Follow Christopher: 

Twitter: @CanteroChris 

Website: playhighfructose.com

Kickstarter

How to Market a Game

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.

 

We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.

 

Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.

 

Join us in this exciting journey! 

 

Links to check out:

https://crowdfundingnerds.com/episode104/ https://www.augmentedarcana.com/ https://crowdfundingnerds.com/episode102/

Chapters

00:00 Introduction

12:32 China's Manufacturing and Costs for Creators

22:04 Game Design and Solo Play Trend

36:19 Game Found Vs Kickstarter

48:38 AI in Board Games

1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion

1:44:46 Reflection on 2023 and Conclusion