CRO.CAFE English (Guido X Jansen)

Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters

Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

Guest: Marta Florentyna Saratowicz URL: https://www.cro.cafe/guest/marta-florentyna-saratowicz 

Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen 

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. Guest: Joaquim Bretcha URL: https://www.cro.cafe/guest/joaquim-bretcha 

Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver 

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich 

Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell 

Guest 1: Roger Dooley URL: https://www.cro.cafe/guest/roger-dooley | Guest 2: Bart Schutz URL: https://www.cro.cafe/guest/bart-schutz 

Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maile 

Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis 

Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk 

Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson 

Guest 1: Aurélie Pols URL: https://www.cro.cafe/guest/aurelie-pols
Guest 2: Rick Dronkers URL: https://www.cro.cafe/guest/rick-dronkers

Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen 

Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

Guest: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

Guest: Morgan Legge URL: https://www.cro.cafe/guest/morgan-legge 

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

Guest 1: Emily Robinson URL: https://www.cro.cafe/guest/emily-robinson | Guest 2: Lukas Vermeer URL: https://www.cro.cafe/guest/lukas-vermeer 

Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz 

Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana 

Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wilde 

Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden 

Guest 1: Guy Yalif URL: https://www.cro.cafe/guest/guy-yalif | Guest 2: Niels Reijmer URL: https://www.cro.cafe/guest/niels-reijmer 

Guest 1: Simo Ahava URL: https://www.cro.cafe/guest/simo-ahava | Guest 2: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | Guest 3: Ton Wesseling URL: https://www.cro.cafe/guest/ton-wesseling 

Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page 

Guest: Khalid Saleh URL: https://www.cro.cafe/guest/khalid-saleh 

Guest: Matt Beischel URL: https://www.cro.cafe/guest/matt-beischel 

Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia 

Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.
 

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Krista Seiden URL: https://www.cro.cafe/guest/krista-seiden 

Guest 1: Jon Puleston URL: https://www.cro.cafe/guest/jon-puleston | Guest 2: Bart van der Meer URL: https://www.cro.cafe/guest/bart-van-der-meer 

Guest: Amrdeep Athwal URL: https://www.cro.cafe/guest/amrdeep-athwal 

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali 

Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras 

Guest: Georgi Georgiev URL: https://www.cro.cafe/guest/georgi-zdravkov-georgiev 

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Guest: Abi Hough URL: https://www.cro.cafe/guest/abi-hough

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja 

Guest 1: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich | Guest 2: Daniël Markus URL: https://www.cro.cafe/guest/daniel-markus 

Guest: Sean Sheppard URL: https://www.cro.cafe/guest/sean-sheppard 

Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan 

Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk 

Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Weiwei Liu-Schröder URL: https://www.cro.cafe/guest/weiwei-liu-schroder 

Guest: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason 

Guest: AJ Davis URL: https://www.cro.cafe/guest/aj-davis

Guest: Raoul Doraiswamy URL: https://www.cro.cafe/guest/raoul-doraiswamy 

Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani 

Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman

Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan 

Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Guest 1: Prolet Miteva URL: https://www.cro.cafe/guest/prolet-miteva | Guest 2: matthew-niederberger URL: https://www.cro.cafe/guest/matthew-niederberger 

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

• (00:00) - Welcome Back to CRO.CAFE
• (00:20) - Upcoming Growth Marketing Summit
• (01:01) - Origins of the Conversion Summit
• (03:30) - Evolution of the Event's Name
• (11:21) - Importance of In-Person Networking
• (14:32) - Preparing for the Event
• (18:15) - Final Thoughts and Farewell

Guest: Andrea Corvi URL: https://www.cro.cafe/guest/andrea-corvi 

Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho 

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets Guest: John Dawson URL: https://www.cro.cafe/guest/john-dawson 

Guest 1: Charles Meaden URL: https://www.cro.cafe/guest/charles-meaden | Guest 2: Arnout Hellemans URL: https://www.cro.cafe/guest/arnout-hellemans 

Guest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke 

Guest: Marianne Stjernvall URL: https://www.cro.cafe/guest/marianne-stjernvall 

Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders 

Guest: Luke Carthy URL: https://www.cro.cafe/guest/luke-carthy 

Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar 

Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder 

Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg 

Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz 

Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash 

Guest 1: Fabian Kersten URL: https://www.cro.cafe/guest/fabian-kersten | Guest 2: Lucas Vos URL: https://www.cro.cafe/guest/lucas-vos | Guest 3: Bas van Dijk URL: https://www.cro.cafe/guest/bas-van-dijk 

Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track).

Guest: Andre Morys URL: https://www.cro.cafe/guest/andre-morys 

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best. Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there. The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/

Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell 

Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt 

Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer

Teaser episode with info for new listeners!