CRO Live Hour (Khalid & Simbar)
Explore every episode of CRO Live Hour
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 14 Jun 2022 | Introducing the CRO Live Hour | 00:01:03 | |
On June 15, Invesp launches a new podcast, CRO Live Hour, hosted by Khalid Saleh and Simbar Dube. The podcast focuses on all things A/B testing, Conversion Rate Optimization, and Experimentation. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Jun 2022 | #1 – JTBD, Customer Journey, Prospect Theory, Emotional Messaging, Server side A/B testing vs Client-Side A/B testing | 01:01:58 | |
This is the first-ever installment of the CRO Live Hour. In this episode, Khalid Saleh and Simbar Dube discuss different conversion optimization such as JTBD, Customer Journey, Prospect Theory, Emotional Messaging, and Server side A/B testing vs Client-Side A/B testing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Jun 2022 | Bonus Episode 1 – Which page should you optimize first? | 00:04:56 | |
Not all web pages are equal. Some are more important than others. Some pages contribute more to your site's revenue than others. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 22 Jun 2022 | #2 Value Propositions, Usability Testing, CRO vs. SEO, CLV | 01:02:43 | |
In this episode of the CRO Live Hour, we focus on answering the following e-commerce questions:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 30 Jun 2022 | #3 – Culture of Experimentation, KPIs for Experimentation, Sales Funnel vs. Marketing Funnel, A/B testing tips | 00:41:56 | |
In this episode, Khalid and Simbar focus on the following questions:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 06 Jul 2022 | #4 – Split Testing Limitations, Inconclusive A/B Testing Results, Copying Competitors, Predictive Analytics In E-Commerce | 00:46:17 | |
In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Jul 2022 | #5 – Cost Of Hiring A CRO Agency, Price Optimization, Machine learning and CRO, Psychographic Profiling, etc | 00:53:18 | |
In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 27 Jul 2022 | #6 – 5 Wrong CRO Assumptions, Structure Of Remote CRO Team, CRO As A Competitive Advantage, Conversion Deliverables | 00:35:26 | |
In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 24 Aug 2022 | Bonus Episode 2 – What Causes A/B Tests To Fail? | 00:06:15 | |
Not every A/B test you launch will result in an uplift. Most of the tests will fail. The e-commerce average success rate of A/B testing is between 12% to 15%. In this episode, Simbar asks Khalid about the factors that cause the success rate of A/B testing to be so low. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 26 Aug 2022 | Bonus Episode 3 – Qualities Of A CRO Specialist | 00:05:05 | |
If you are looking to hire a CRO Specialist, what qualities should you look for? In this short episode, Simbar asks this question to Khalid. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 29 Aug 2022 | Bonus Episode 4 – How To Build A Culture Of Experimentation | 00:08:28 | |
In this short episode, Simbar asks Khalid about the culture of experimentation. They talk about different components that make up successful culture experimentation in small and enterprise companies. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 02 Sep 2022 | Bonus Episode 5 – How To Choose An A/B Testing Tool | 00:05:02 | |
There are dozens of A/B testing tools in the market. Some are good, and some are not so great. Some are meant for small businesses, while others are suitable for enterprise companies. Some are easy to use, whereas others are a bit complicated. But when looking for an A/B testing tool, what exactly should you look for? Which features should you consider? In this short episode, Khalid and Simbar answer this question. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Oct 2022 | Bonus Episode 6 – The Relationship between CRO and Branding | 00:05:18 | |
What's the relationship between CRO and Branding? They are both important, but which one should you put first? In this short episode of the CRO Live Hour, Khalid and Simbar answer this question. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 09 Nov 2022 | Bonus Episode 7 – 5 Big Challenges Faced By CROs | 00:08:03 | |
Conversion optimization or an experimentation program can be a competitive advantage. But anyone who's ever built a CRO program will tell you that's an uphill task. To prove it, in this episode, Khalid talks about the five big challenges faced by CROs. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 11 Nov 2022 | Bonus Episode 8 – Structure Of A CRO Team | 00:03:00 | |
A solid conversion rate optimization team is a crucial lever for improving the performance of your website, brand, and all marketing efforts. In this episode, Khalid talks about the structure of a CRO team. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Nov 2022 | Bonus Episode 9 – How To Make CRO A Competitive Advantage | 00:02:27 | |
Conversion optimization can be an unfair, competitive advantage for brands that know how to wield it. In this episode, Khalid will show you how to use CRO or experimentation as a competitive advantage. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 18 Nov 2022 | Bonus Episode 10 – How To Handle Different Clients | 00:04:16 | |
Juggling different types of clients is no hard task. It can be a huge problem if you're unprepared or don't know how to prioritize. In this episode, Khalid talks about how he handles different clients for Invesp. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 23 Nov 2022 | #11 – Before You Launch A Product Survey, Do This | 00:03:11 | |
Product surveys are useful feedback tools. Not just for product teams but for marketers, designers, and growth teams. In this video, Khalid reveals what he usually does before launching a product survey. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 25 Nov 2022 | #12 – How To Build A CRO Roadmap | 00:04:54 | |
1Creating a CRO roadmap is one of the best things you can do when optimizing conversion rate. A CRO roadmap helps you answer questions from stakeholders regarding the direction of the CRO program. And it can help you track all your conversion efforts, eliminate errors, and streamline decision-making. So, how do you build a CRO roadmap? This is exactly what Khalid talks about in this episode. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 30 Nov 2022 | #13 – What's The Cost Of Hiring A Conversion Optimization Agency? | 00:04:38 | |
How much do you need to hire a CRO agency? What are the costs related to conducting a conversion optimization program? In this episode, we give you answers to these two burning questions. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 02 Dec 2022 | #14 – Website A/B Testing Process | 00:05:16 | |
How do you execute an A/B testing process on your website? What exactly do you need to launch a flawless A/B testing program? In this episode, Khalid and Simbar talk about website A/B testing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 12 Dec 2022 | #15 – Price Testing: How To Get It Right | 00:02:53 | |
In this episode, we explore the world of pricing strategy and optimization. Khalid details the latest techniques and best practices for testing and optimizing pricing. Whether you're a small business owner looking to increase your revenue, or a marketing professional seeking to improve your pricing strategy, this episode is for you. Tune in as we discuss everything from A/B testing and pricing psychology to dynamic pricing and customer segmentation. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 14 Dec 2022 | #16 – How To Use Your Competitors' Weaknesses To Your Advantage | 00:05:20 | |
In this episode of the CRO Live Hour Podcast, we're discussing how to use your competitors' weaknesses to your advantage. Khalid will discuss the importance of understanding your competitors and how to identify their weaknesses. You'll learn practical strategies for leveraging your competitors' weaknesses to gain a competitive edge and boost your business. Tune in to learn how to use your competitors' weaknesses to your advantage QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Dec 2022 | #17 – Should You Copy Your Competitor’s A/B Tests | 00:02:39 | |
Welcome to the CRO Live Hour Podcast, where we discuss all things experimentation and optimization. In today's episode, we will tackle the question, "Should You Copy Your Competitor's A/B Tests?" A/B testing is a popular method for analyzing and improving websites, products, and marketing campaigns. It involves creating two versions of something and comparing the results to see which performs better. It's a great way to make informed decisions about what works and what doesn't, but what if your competitor is doing the same thing? Is it okay to copy their A/B tests and use the same techniques? We'll be discussing the pros and cons of copying your competitor's A/B tests and exploring the ethical considerations involved. We'll also be sharing some tips on how to conduct your own A/B tests effectively and come up with unique and creative ideas. Tune in to find out whether or not you should copy your competitor's A/B tests and how to make the most of this powerful tool. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 23 Dec 2022 | #18 – Managing Multiple Clients as a CRO Expert: Tips and Strategies | 00:06:07 | |
In today's episode, we'll discuss the challenge of managing multiple clients as a CRO expert. If you're a CRO specialist, chances are you have more than one client at a time. Managing multiple clients can be overwhelming, especially when juggling different projects and delivering high-quality work. In this episode, we'll share tips and strategies for managing multiple clients effectively and efficiently. We'll cover prioritization, time management, communication, and delegation topics. We'll also be sharing some common pitfalls to avoid and how to stay organized and on top of your workload. Whether you're a solo consultant or part of a team, this episode will provide valuable insights and tools for managing multiple clients as a CRO expert. Tune in to learn how to optimize your workflow and deliver the best possible results for your clients. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 28 Dec 2022 | #19 – What CRO Can Deliver In 3 Months | 00:04:30 | |
In this episode, we explore the potential results that a CRO (conversion rate optimization) agency can deliver within a three-month timeframe. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 30 Dec 2022 | #20 – Maximizing Conversion Rates Without A/B Testing | 00:02:25 | |
In this episode of the CRO Live Hour, we explore alternative approaches to conversion rate optimization (CRO) that don't rely on traditional A/B testing methods. Whether you're just getting started with CRO or looking to take your program to the next level, this episode is for you. Tune in to learn more about alternative approaches to CRO and how you can use them to drive better results for your business. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 04 Jan 2023 | #21 – Failed A/B Tests: What Went Wrong and How to Fix It | 00:02:34 | |
A/B testing is a crucial tool for businesses looking to optimize their websites and improve their online marketing efforts. But what happens when an A/B test fails? In this episode, we'll dive into common reasons why A/B tests fail, and provide actionable steps you can take to troubleshoot and fix the problem. Whether you're a seasoned A/B tester or just starting out, you'll come away with valuable insights and strategies for turning a failed A/B test into a success. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Feb 2023 | #22 – CRO Challenges Faced By Most E-commerce Brands | 00:36:58 | |
In this episode of CRO Live Hour, we dive into the common conversion rate optimization challenges faced by e-commerce brands. From cart abandonment to mobile optimization, we discuss the key hurdles that online retailers face in optimizing their conversion funnels. Join us as we share insights, tips, and best practices on how to overcome these challenges and boost your online sales. Don't miss out on this insightful discussion with our expert panel of e-commerce and CRO professionals. Tune in now to learn how to take your e-commerce conversion rates to the next level! QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 22 Feb 2023 | #23 – How Can E-commerce Brands Win With A/B Testing? | 00:53:00 | |
In this episode of CRO Live Hour, hosts Khalid and Simbar discuss the importance of A/B testing for e-commerce brands and share strategies for winning with this testing method. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 01 Mar 2023 | #24 – Google Optimize Sunsetting & How Do You Measure the Impact Of a CRO Program | 00:31:46 | |
In today's episode, hosts Simbar and Khalid delve into the recent news of Google Optimize sunsetting and what it means for CRO practitioners. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 08 Mar 2023 | #25 – What's a Good CRO Budget & 5 Ways to Reduce Bounce Rate | 00:37:59 | |
In the latest edition of the CRO Live Hour podcast, we discussed two important topics related to website optimization: reducing bounce rates and setting a reasonable testing and optimization budget. First, we explored the best ways to reduce a site's bounce rate, which refers to the percentage of visitors who leave the website after viewing only one page. High bounce rates can be detrimental to a website's success, so taking steps to lower them is important. We discussed five effective strategies for reducing bounce rates: improving website speed, optimizing website design and layout, providing clear and relevant content, optimizing calls-to-action, and targeting the right audience. Next, we delved into the question of what constitutes a reasonable budget for testing and optimization efforts. It's important to strike a balance between investing enough in optimization to achieve meaningful results and not overspending on unnecessary testing. We provided guidance on setting a budget that takes into account factors such as the size of the website, the complexity of the optimization tasks, and the desired level of testing and analysis. Tune in to this episode of the CRO Live Hour podcast for expert insights on reducing bounce rates and optimizing your website while staying within a reasonable testing and optimization budget. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Mar 2023 | #26 – ChatGPT for CRO, Will AI Replace Marketers? | 00:26:22 | |
In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar discuss the role of ChatGPT in the field of Conversion Rate Optimization (CRO). They explore the benefits of using a large language model like ChatGPT for CRO and how it can help businesses improve their website's user experience and increase conversions. The hosts also delve into the topic of whether AI will replace marketers in the future. They discuss the potential impact of AI on the marketing industry and debate whether AI can fully replace the human touch in marketing. They also share their thoughts on the skills that marketers will need to develop to stay relevant in an increasingly AI-driven world. Listeners can expect to gain insights into the latest trends and developments in the field of CRO and learn how AI is changing the face of marketing. The episode promises to be an engaging and informative discussion on the intersection of technology and marketing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 22 Mar 2023 | #27 – A/B Testing Goals & Questions To Ask Before Choosing An A/B Testing | 00:40:07 | |
In this episode of the CRO Live Hour podcast, Khalid and Simbar delve into the world of website A/B testing. They answer two questions: QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 29 Mar 2023 | #28 – Online Form Optimization Tips | 00:32:28 | |
In this episode of the CRO Live Hour podcast, join hosts Khalid and Simbar as they delve into the world of online form optimization. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 05 Apr 2023 | #29 – How Often Should You Redesign Your Website? | 00:19:12 | |
In this episode of CRO Live Hour, hosts Khalid and Simbar discuss a question that's on the mind of many website owners: how often should you redesign your website? They start by exploring the reasons why a redesign might be necessary, such as changes in user behavior, shifts in industry trends, or outdated technology. But how often should you actually undertake a redesign? Khalid and Simbar explore different approaches, ranging from a complete overhaul every few years to a continuous improvement process that makes small tweaks on an ongoing basis. They discuss the pros and cons of each approach, and offer tips on how to determine which one might be right for your business. Throughout the episode, Khalid and Simbar draw on their extensive experience in website design and optimization to provide practical insights and advice. They also answer listener questions and share real-world examples of successful redesign projects. If you're wondering whether it's time to give your website a makeover, or just curious about the factors that go into a successful redesign, this episode of CRO Live Hour is not to be missed! QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 12 Apr 2023 | #30 – Should You Be Launching A/A Tests? | 00:27:42 | |
In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue. Khalid and Simbar provide insights and examples from their own experiences in the industry, and offer tips for businesses considering A/A testing. They also touch on the importance of testing methodology and statistical significance and the potential risks of misinterpreting A/A testing results. Whether you're a CRO professional or simply interested in optimizing your website or app, this episode offers valuable insights into the benefits and drawbacks of A/A testing, and the role it can play in your testing strategy. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 19 Apr 2023 | #31 – Using JTBD to stand out from the competition | 00:42:50 | |
In this episode, we dive into the concept of Jobs to be Done (JTBD) and how it can be leveraged to gain a competitive edge in the world of Conversion Rate Optimization (CRO). We also discuss how JTBD fits into the CRO process and share some real-world examples of companies that have successfully used this approach to improve their bottom line. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 26 Apr 2023 | #32 – How To Analyze A/B Test Results | 00:32:30 | |
A/B testing is a tried and true method for measuring the impact of changes to a website or app. But once you've run an A/B test, how do you make sense of the results? QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 03 May 2023 | #33 – Website Survey Questions You Should Ask Your Customers | 00:30:48 | |
In this episode, hosts Khalid and Simbar discuss how to effectively use surveys to improve your website's user experience and conversion rate. They delve into the importance of determining the best survey questions to ask your visitors and customers and provide tips on identifying and addressing pain points in the customer journey using surveys. When conducting surveys, the hosts also touch on the challenge of balancing quantitative data, such as numerical ratings and statistics, with qualitative data, such as open-ended responses and comments. They offer insights into how to use both types of data to gain a deeper understanding of your target audience and improve your website's user experience. Additionally, Khalid and Simbar share techniques for increasing response rates and ensuring that the data collected is representative of the target audience. They cover topics such as survey placement, incentives, and survey design best practices. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 10 May 2023 | #34 – How To Scale Your Experimentation Program | 00:34:04 | |
In this episode, Khalid and Simbar will explore the pivotal question of how to determine when it's the right time to scale your experimentation program. Drawing from their extensive experience, they'll provide practical tips and strategies for recognizing those crucial signs that indicate you're ready to take your program to the next level. ⏰📊 Scaling experimentation comes with its own set of challenges, and our hosts have faced them head-on. They'll discuss common hurdles encountered when expanding experimentation efforts, such as resource allocation, team dynamics, and organizational buy-in. By sharing their personal experiences, Khalid and Simbar will equip you with valuable insights to overcome these obstacles and pave the way for successful scalability. 🚧💪 Maintaining consistency and standardization is key as you scale your experimentation program. Our hosts will delve into proven approaches for ensuring consistency in processes, methodologies, and data analysis. Discover how to establish robust frameworks, develop the documentation, and leverage collaboration tools to maintain alignment and drive success as your program expands. 📚🔬 But wait, there's more! Khalid and Simbar will also shed light on common mistakes and pitfalls to avoid when scaling experimentation. By learning from their experiences and expertise, you'll gain valuable knowledge on navigating challenges like test prioritization, statistical significance, and scaling too quickly. Tune in to save yourself from these potential setbacks and optimize your path to growth. ⚠️🚫 Whether you're just starting out or already have an experimentation program in place, this episode of CRO Live Hour is a must-listen for every growth-oriented professional. Join Khalid and Simbar as they share their passion for data-driven decision-making and guide you towards scaling your experimentation program effectively and efficiently. 🎯🔍 Don't miss out on this insightful discussion! Subscribe to CRO Live Hour on your favorite podcast platform and get ready to unlock the secrets of scaling your experimentation program for maximum impact. 🎧🌟 QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 17 May 2023 | #35 – Annie Maguire: Conversion Copywriting Tips and Tricks | 00:25:37 | |
For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss:
Show Notes: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads How to Conduct, Analyze & Apply Customer Research Like this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 24 May 2023 | #36 – How to Align Business Objectives With CRO Goals | 00:38:51 | |
Join hosts Khalid and Simbar on the CRO Live Hour Podcast as they explore the importance of aligning business objectives with conversion rate optimization (CRO) goals. Discover the benefits of this alignment and gain insights on identifying and prioritizing conversion goals for specific industries. Learn about potential challenges and how to overcome them, and get expert perspectives on the relevance of conversion averages. Plus, get valuable insights on using Shopify as an e-commerce platform. Tune in for practical strategies and expert advice on optimizing conversions. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 31 May 2023 | #37 – Running An Experimentation Program On E-commerce Websites | 00:33:21 | |
Join hosts Khalid and Simbar on the latest episode of the CRO Live Hour podcast, where they dive deep into the world of e-commerce experimentation. In this insightful episode, they explore strategies for effectively prioritizing and selecting areas or elements of websites to experiment with, all aimed at maximizing conversion rates. With expert analysis and practical tips, Khalid and Simbar provide valuable guidance to e-commerce companies looking to optimize their online presence. The hosts also shed light on the key metrics and performance indicators that e-commerce businesses should focus on when measuring the success of their experimentation efforts. By understanding these essential metrics, listeners gain a comprehensive understanding of how to evaluate the impact of their experiments and make data-driven decisions. Ethical concerns and risks associated with e-commerce experimentation are not overlooked in this episode. Khalid and Simbar discuss the potential issues surrounding user privacy, data security, and unintentional biases in experiment design. They explore strategies to mitigate these concerns and ensure that experimentation practices are conducted in an ethical and responsible manner. Qualitative research takes center stage as the hosts delve into its role in e-commerce experimentation. They emphasize the importance of incorporating user feedback and insights into experimentation programs, providing practical advice on how businesses can effectively leverage qualitative research to enhance their experimentation efforts. By considering the human element and harnessing the power of user insights, e-commerce companies can truly optimize their conversion rates and deliver a superior user experience. Tune in to the latest episode of the CRO Live Hour podcast to gain valuable insights and actionable strategies for successful e-commerce experimentation. Khalid and Simbar expertly navigate the complex world of conversion rate optimization, ensuring that listeners walk away with a wealth of knowledge to drive their online businesses forward. Don't miss out on this engaging and informative podcast episode! QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Jun 2023 | #38 – E-Commerce Metrics That Matter | 00:42:55 | |
Welcome to CRO Live Hour, the podcast dedicated to Conversion Rate Optimization in the world of e-commerce. The hosts, Khalid and Simbar, dive into the intricacies of online business metrics and uncover valuable insights to boost your e-commerce success. This episode tackles the often-overlooked e-commerce metrics that businesses should prioritize. We shed light on why these metrics are crucial for achieving sustainable growth in the competitive e-commerce landscape. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Jun 2023 | #39 – Mastering Customer Journey Mapping in the Ever-Evolving E-commerce Landscape | 00:39:02 | |
In this latest installment of the CRO Live Hour, Khalid and Simbar unravel the intricacies of customer journey mapping in the ever-evolving landscape of e-commerce. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 29 Jun 2023 | #40 – Unveiling the Secrets to Reducing eCommerce Abandonment Rates | 00:39:32 | |
In this episode of CRO Live Hour, hosts Khalid and Simbar dive deep into the world of eCommerce abandonment rates and uncover valuable insights that can revolutionize your online business. Join them as they explore the top 5 A/B tests that can transform your conversion rates and discuss the key factors contributing to high abandonment rates. Discover effective strategies to address these issues head-on and optimize your website's design and user experience for maximum impact. They also share real-life examples of successful design strategies that have resulted in lower abandonment rates. Furthermore, they shed light on the checkout process and provide actionable strategies to minimize abandonment rates and maximize conversions. Don't miss this episode packed with expert advice, practical tips, and cautionary tales about common mistakes to avoid. Tune in to CRO Live Hour and unleash the power of reducing eCommerce abandonment rates for your online success! QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 19 Jul 2023 | #41 – CRO ROI, A/B Testing Surprises, Experimentation Setup | 00:35:51 | |
In this latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle essential aspects of CRO research, including assessing the potential return on investment, utilizing tools for detailed insights, uncovering surprising A/B test results, and choosing between visual editors and JavaScript for experiment setups. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 26 Jul 2023 | #42 – Building High-Converting Category Pages | 00:35:22 | |
Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 02 Aug 2023 | #43 – How To Approach Customer Review Mining In CRO | 00:39:00 | |
In this episode, Simbar and Khalid talk about customer review mining and how you can use them to improve your website conversion rate. In this episode, we answer the following questions: QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 16 Aug 2023 | #44 – A/B Testing Velocity – Is It That Important? | 00:35:47 | |
In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 23 Aug 2023 | #45 – Debunking A/B Testing Myths | 00:28:36 | |
Join hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths.
Get ready to challenge these misconceptions and gain practical insights for effective A/B testing. Tune in to reshape your CRO strategy and make informed decisions. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 31 Aug 2023 | #46 – Should You Choose In House or Agency For Experimentation? | 00:34:55 | |
Description: Episode Highlights:
Join Simbar and Khalid in this episode as they break down the in-house versus CRO agency experimentation dilemma, equipping you with insights to make informed decisions for your optimization journey. Whether QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 07 Sep 2023 | #47 – Black Friday and Cyber Monday CRO Strategies For E-Commerce Websites | 00:30:20 | |
Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes campaigns. In this episode, our dynamic hosts explore the unique challenges and opportunities that Black Friday and Cyber Monday present compared to regular e-commerce operations. Discover how the urgency of limited-time deals, increased competition, and the sheer volume of online shoppers demand a tailored approach to CRO that sets these events apart. But that's not all! Simbar and Khalid also reveal their secret sauce: leveraging data from previous years' campaigns to supercharge your CRO strategies for the upcoming Black Friday and Cyber Monday. Learn how to analyze historical data, identify trends, and make data-driven decisions to maximize your conversion rates and revenue during this critical period. Whether you're a seasoned e-commerce professional or just dipping your toes into the world of CRO, this episode is packed with actionable tips and strategies to help you unlock the full potential of Black Friday and Cyber Monday. Don't miss out on this essential knowledge to boost your holiday season success. Tune in to the CRO Live Hour and get ready to optimize your way to a record-breaking Black Friday and Cyber Monday! QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 13 Sep 2023 | #48 – Conversion Optimization Plan for Peak Seasons | 00:25:23 | |
Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conversion rates and stay competitive! Subscribe now for more CRO expertise. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 11 Oct 2023 | #49 – How To Design Winning Holiday Experiments | 00:29:43 | |
In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover key insights on tracking metrics vital for long-term success and understand the critical role of user feedback and customer behavior analysis in shaping the design of holiday experiments. Join Khalid and Simbar as they navigate the complexities of e-commerce strategy, providing valuable tips and strategies to enhance your online business during the festive season. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 17 Oct 2023 | #50 – Manipulation Or Improvement? Is A/B Testing Ethical? | 00:25:45 | |
Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it.
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 07 Nov 2023 | #51 – A/B Testing and Decision-Making: Lessons from the CRO Trenches | 00:36:35 | |
In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Nov 2023 | #52 – CRO Strategy vs. CRO Tactics | 00:28:37 | |
In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast:
Whether you're a CRO enthusiast or a business professional seeking to enhance conversion rates, this episode offers actionable insights to elevate your CRO strategies. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Nov 2023 | #53 – Conversion Funnel Optimization Tactics For Any Website | 00:34:48 | |
In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved user experience and increased conversions. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 05 Dec 2023 | #54 – Post-BFCM Experimentation Strategies | 00:27:06 | |
Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-driven approaches, and case studies that shed light on successful post-BFCM strategies employed by leading e-commerce businesses. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 17 Jan 2024 | #55 – Questions To Ask Before Hiring CRO Agency | 00:28:08 | |
In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable insights into the complexities of experiment launches, resource commitments, and team involvement. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 24 Jan 2024 | #56 – Program Management in Conversion Optimization | 00:33:45 | |
In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimization. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 07 Feb 2024 | #57 – How Clarity Drives Conversion Rates | 00:28:55 | |
In this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user experience. Learn effective methods for measuring clarity's impact on conversion optimization. Join the conversation and enhance your understanding of optimizing conversion rates. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 14 Feb 2024 | #58 – Unpacking the Power of Value Propositions (Part 1) | 00:39:55 | |
In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, competitive analysis, and market trends in crafting a compelling value proposition that resonates with target audiences. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 21 Feb 2024 | #59 – Unpacking the Power of Value Propositions (Part 2) | 00:38:56 | |
In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 28 Feb 2024 | #60 – Expert Reviews: What Is It, Why Is It Important & How To Do It | 00:27:06 | |
In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportunities for improvement. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 05 Mar 2024 | #61 – 7 Principles Of A Conversion Framework | 00:33:06 | |
In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions:
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 13 Mar 2024 | What lessons can you learn from your competitors (Bonus Episode) | 00:05:20 | |
In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 15 Apr 2024 | #62 – A/B Testing Prioritization (ft. Ayat Shukairy) | 00:34:42 | |
Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||
| 24 Apr 2024 | #63 – Building An In-house CRO or Experimentation Team | 00:36:18 | |
Should you build an in-house CRO team? QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! | |||