Creator's MBA: Marketing Tips for Digital Product Entrepreneurs (Dr. Destini Copp)
Explore every episode of Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 23 Oct 2019 | 33: How to Explode your Website Traffic Using Tailwind Tribes (for online course creators) | 00:11:09 | |
Is anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week. When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber. In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising. Retargeting ads are posts that are served to warm traffic (aka your website traffic) and are cheaper in most cases. than ads to cold traffic. Website visitors = email subscribers Website visitors = warm traffic All good reasons to drive quality traffic to your website. Right? Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce? ➡️Tailwind Tribes Join me in this episode as I talk about Tailwind Tribes and how to use them to explode your website traffic. Links mentioned in this episode: ✅ Written instructions on how to use Tailwind: https://destinicopp.com/blog/tailwind-tribes ➡️Episode show notes: https://destinicopp.com/podcast/33 | |||
| 24 Jan 2024 | 157: 3 Tips for Selling Your Digital Products the Easy Way | 00:19:04 | |
If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way. I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge complicated launch. Free Planner: Plan Your Profitable Evergreen Sales funnel so you can sell your offers on autopilot without sleazy sales tactics: https://destinicopp.leadpages.co/planner/ Podcast Show Notes: www.destinicopp.com/podcast/3-tips-selling-digital-products-easy-way | |||
| 28 Aug 2019 | 25: 7 Tasks a Course Creator Should Outsource to a Virtual Assistant | 00:21:37 | |
In this episode, I chat with Danielle Cuomo who is the founder of the firm Virtual Assist USA. Danielle has used her MBA background to have a different vision for the company and her large team. She saw the benefit to business owners for having instant access to 100s of different skill sets, instant productivity and cost-savings. Her firm is currently the largest US-based virtual assistant team in the United States. Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work? Join us in this episode where Danielle and I discuss:
Links mentioned in this episode: How to find Danielle and her group of experienced VAs: www.VirtualAssistUSA.com Podcast show notes: https://destinicopp.com/podcast/25 | |||
| 03 Jul 2019 | 18: How to Launch a Money Making Virtual Summit | 00:35:38 | |
In this podcast episode, I chat with Eden Fried, the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit. Specifically, we discuss:
Episode show notes: https://destinicopp.com/podcast/17 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 08 Jan 2020 | 36: Is Your Online Course Business Ready for Facebook and Instagram Ads? | 00:09:57 | |
Social media is a pay to play market. Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow. The fact is you need a predictable and reliable system for getting leads for your online business. Leads are people who are your perfect students and ones that you can help with your online course or membership program. Think about it this way….if people don’t even know you exist, how would they know that you can help them! But you don’t want to jump into ads if your online course business is not ready. This is a sure-fire way to waste money, time, and energy. In this podcast episode, we'll ask some questions to find out if your online course business is ready for Facebook ads. ➡️Episode show notes: https://destinicopp.com/podcast/36 | |||
| 18 Oct 2021 | How to Convert More Leads into Sales with Authentic Evergreen Marketing | 00:34:05 | |
Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake? Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:
Links mentioned in this episode: ✅ Sponsored by Deadline Funnels. Get your free Deadline Funnels trial here. ➡️Episode show notes: https://destinicopp.com/podcast/deadline Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 27 Jun 2023 | 149: The Search Engine That Lasts: Why Pinterest Should Be Part of Your Marketing Plan | 00:18:27 | |
On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them. A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today! Links mentioned in this episode:
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| 03 Mar 2021 | 47: Anna Gray: How She Takes Her Shots and Doesn't Worry About "Failures" | 00:39:38 | |
This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people. In this podcast episode, you’ll hear about Anna Gray’s journey of how she got started in her online course business with all of the twists and turns - a true roller coaster ride! Anna is a Facebook group strategist, adoptive mom, and 20-year operating room nurse who lives just North of Los Angeles. Listen in to hear her thoughts on “failures” and her best advice for all online entrepreneurs. ➡️Episode show notes: https://destinicopp.com/podcast/47 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 13 Aug 2021 | Lindsay Padilla: From Course Creator to SAAS CEO | 00:47:33 | |
Lindsay Padilla: CEO and Co-Founder, Hello Audio My guest today is Dr. Lindsay Padilla. Lindsay is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online. Episode Highlights:
Tune in learn more about Hello Audio and how it can be used to get your content into your students ears. To see how Hello Audio is used from a customer perspective, join us in the Scale Your Business Summit. We will use Hello Audio to deliver summit content to attendees via their private audio feed. Links mentioned in this episode: ✅ Where you can find Linday: https://www.helloaudio.fm/ and https://www.instagram.com/helloaudiofm/ ➡️Episode show show notes: https://destinicopp.com/podcast/lindsaypadilla Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 24 Nov 2021 | 88: Edoardo Binda Zane: How the Pandemic Grew His Business from In-Person Coaching to Virtual | 00:29:04 | |
Edoardo Binda Zane: Entrepreneur, Online Course Creator, Leadership Coach and Trainer My special guest today is Edoardo Binda Zane. Edoardo, is a leadership coach and trainer who provides teams and leaders with communication and leadership skills to thrive in increasingly dynamic markets, to be resilient to changes and to increase their capability of generating value. Episode Highlights:
Tune into this episode to learn about his course, Emotional Intelligence for Leaders, that teaches how to become a resilient leader, drive performance, and inspire teams. Links mentioned in this episode: ✅ Where you can find Edoardo: https://www.edoardo-binda-zane.com/, ➡️Episode show notes:https://destinicopp.com/podcast/88 https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 19 Apr 2023 | 137: The #1 Thing You Can Do To Build Your Audience With Action Takers | 00:21:09 | |
In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results. Specifically, we discuss:
Links mentioned in this episode: --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 14 Feb 2023 | 133: Unlock Your Inner Creative Powers with Damla Aktekin | 00:24:36 | |
Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community. In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential. Highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 24 Jun 2022 | 121: How to Create a Personal Connection in Your Evergreen Sales Funnel | 00:10:05 | |
Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund. I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics . Episode show notes: https://destinicopp.com/podcast/121--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 09 Dec 2019 | 35: The No Stress Way to Plan a Years’ Worth of Content (in less than an hour) | 00:15:37 | |
It’s that time of year. It’s time to put together your content and promotional calendar for the upcoming year. This year, I put together my yearly content plan and promotional calendar in less than an hour and I want to share my super simple process with you! Links mentioned in this episode: ✅ The No Stress Way to Plan a Years' Worth of Content (in less than an hour): https://destinicopp.com/blog/content ➡️Episode show notes: https://destinicopp.com/podcast/35 | |||
| 12 Mar 2019 | 3: PR Tips to Grow your Online Course Business (without spending a cent on advertising) | 00:19:44 | |
In this episode, KJ Blattenbauer, a business strategist and publicist for entrepreneurs and influencers shares tips and advice on how course creators can grow their online course business without spending a cent on advertising. Show notes for this episode: https://destinicopp.com/podcast/3 | |||
| 07 Feb 2023 | 131: Reinvent Your Business: Unlocking the Power of Minimalism | 00:19:52 | |
Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business! Mentioned In This Episode
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 30 Aug 2023 | 154: The Profit Potential of Digital Courses: How to Generate Six-Figures in Less Than a Year with Amy Porterfield | 00:25:20 | |
I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year. She identifies the three types of courses: start a course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares! She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all. So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield. Links Mentioned in Episode:
Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 05 Oct 2022 | 126: Why You Don't Need a Huge Audience to Host a Successful Virtual Summit | 00:26:15 | |
In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve." Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 21 Mar 2023 | 135: How to Find, Vet, and Hire the RIGHT Sales Page Copywriter | 00:17:57 | |
In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter. Specifically, we discuss:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 15 Nov 2019 | 34: Behind the Scenes of a High Converting Sales Funnel | 00:18:22 | |
Your online course sales funnel is not a one size fits all. And there are many different types of sales funnels you can use to sell your online course. I have a sales funnel that runs on automation in my business. This allows me to sell my Facebook and Instagram ads consulting service on autopilot. This is in addition to any live launches that I run during the year for my online course and consulting program (still a sales funnel) and other sales funnels that I run during various promotions to keep my content and offers fresh for my audience. All online course creators and coaches need a sales funnel in their online business. In this episode, I’m going to take you behind the scenes of my high converting funnel for my Facebook ad consulting service. Links mentioned in this episode: ✅ Behind the Scenes of a High Converting Sales Funnel (with pics): https://destinicopp.com/blog/sales-funnel ✅ Launch a High Converting Ad Campaing (even if you're starting from scratch): https://destinicopp.com/blog/ad-campaign ➡️Episode show notes: https://destinicopp.com/podcast/34 | |||
| 31 Aug 2020 | 42: Skyrocket Online Course Sales with a Virtual Summit | 00:26:23 | |
Do you wonder if launching your online course with a summit is right for you? Do you have questions such as how do you find speakers if you aren't well known? In this episode, join me and Krista Miller with Summit in a Box, where we discuss your burning summit related questions. Specifically, we cover:
➡️Episode show notes: https://destinicopp.com/podcast/42 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 12 Jan 2022 | 95: Beth Nydick: How She Leveraged the Power of Media to Grow Her Online Business | 00:33:59 | |
In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping others intentionally prepare their business and leverage exposure through collaboration and media so they can increase their credibility, acquire more clients and earn cash. Links mentioned in this episode: ✅ Where you can find Beth: https://bethnydick.com/ and Beth's cookbox: Clean Cocktails ➡️Episode show notes: https://destinicopp.com/podcast/95 If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes Thanks so much for your support!--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 01 May 2023 | 141: Simplify Your Marketing: The Guide to Launch Success with Amanda Warfield | 00:21:14 | |
Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch. Links mentioned in this episode: Where to find Amanda: Instagram and Website Free Guide to the 8 Emails to Send Your Waitlist --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 13 Apr 2022 | 108: How to Legally Protect Your Online Course From Copycats | 00:21:41 | |
Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Loved this episode and want to learn more about how to protect your online business? Sign up here for the masterclass (affiliate link) where you'll learn How to Legally Protect Your Online Business (so you can grow with confidence). ➡️ Episode show notes: https://destinicopp.com/podcast/108 --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 01 Dec 2021 | 89: Tracie Shroyer: Traveling the U.S. from her RV Office | 00:31:19 | |
Tracie Shroyer: Launch Tech Specialist, Online Course Creator, Entrepreneur and Coach Today my special guest is Tracie Shroyer. Tracie is a launch tech specialist for course, and membership creators, and she helps online entrepreneurs get past their tech blocks and launch their online courses, memberships, or other business projects. She helps people set up their businesses back end, connect all the dots and make a plan for their online course launch, all while living and traveling the US in an RV. Episode Highlights:
Tune into this episode as Tracie shares the exciting news of her One-Stop Launch Shop. Also, find out about her many offerings such as the resources tech roadmap, launch checklist, launch planner and more! Links mentioned in this episode: ✅ Where you can find Tracie: Resource Page: https://launchtechmadeeasy.com/mba, Tracie's website: https://LaunchTechMadeEasy.com, One Stop Launch Shop: https://onestoplaunchshop.com/ ➡️Episode show notes: https://destinicopp.com/podcast/89 https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 26 Jun 2019 | 17: Top Three Tips to Get your Next Email Read | 00:28:39 | |
In this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategist who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online. She's also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching and online marketing. In this episode, we focus on getting your next email read. Specifically, we cover: 1. Why email is still the queen of online marketing. 2. What are some mistakes online business owners make with their email copy. 3. 3 tips to make your emails stand out in a crowded inbox. Episode show notes: https://destinicopp.com/podcast/17 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 19 Jan 2022 | 96: Dallas Travers: From Talent Agency Owner to Business Mentor and Online Course Creator | 00:37:31 | |
Dallas Travers – From Talent Agency Owner to Business Mentor and Online Course Creator Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is also the creator of The Hive and host of the Six-Figure Coach Podcast. Listen in to learn about her entrepreneurial journey and her Ripple Effects System which helps coaches who want to make a massive difference for real people without second guessing themselves, compromising their values or working 24x7. Links mentioned in this episode: ✅ Where you can find Dallas: https://dallastravers.com/ and on Instagram. ➡️Episode show notes: https://destinicopp.com/podcast/96 https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 24 Feb 2021 | 46: Jodi Bourne: Freelancer to Vacation Rental Marketer & Course Creator | 00:47:01 | |
This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people. In this episode, you’ll hear Jodi Bourne’s journey from a freelancer to a successful vacation rental marketer and course creator. Jodi’s inspiring story walks us through her journey of working in marketing for a non profit to starting her own business by freelancing. You’ll hear about how she was first introduced to online courses and the steps she took to build her online course business (hint: it wasn’t by creating the course first). Links mentioned in this episode: ✅ You can find Jodi at: https://jodibourne.com/ and Instagram. ➡️Episode show notes: https://destinicopp.com/podcast/46 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 06 Oct 2021 | 80: Becky Launder: Founder/ CEO Modern Direct Seller | 00:29:59 | |
Becky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More! My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide. Episode Highlights:
Tune into this episode and learn some of the strategies she uses including her successful text message reminders. Links mentioned in this episode: ✅ Where you can find Becky: https://moderndirectseller.com ➡️Episode show notes: https://destinicopp.com/podcast/80 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 15 Sep 2021 | 77: Amy Rose Herrick: Profit Building Specialist + Online Course Creator | 00:32:05 | |
Amy Rose Herrick – Entrepreneur, Financial Planner, The Secret Profits, Online Course Creator Today my special guest is Amy Rose Herrick. Amy is a profit building specialist and online course creator. Business owners implement her secret profit system to increase productivity 10,000 to a 100,000 thousand or more by eliminating their hidden profit eating black holes. Clients have turned to Amy since 1991, accelerating profits, increasing bottom lines, demystifying root causes of business losses and making more money without requiring adding costly inventory, changing locations or adding more staff. Episode Highlights:
Tune into this episode as she discusses the many areas that business owners fail to retain enough of their profits. Find out why it’s not always how much money you make gross or how much you sell. Links mentioned in this episode: ✅ Where you can find Amy Rose: https://thesecretprofits.com For a free e-book and to book a free 30 minute discovery call: https://thesecretprofits.com/courses Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 04 Jun 2021 | Pinterest vs. Instagram. Which one is the right fit for your business? | 00:31:02 | |
In this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!). Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away. Links mentioned in this episode: ✅ Where you can find Kate: https://www.simplepinmedia.com/ ➡️Episode show notes: https://destinicopp.com/podcast/pinterest Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 27 Oct 2021 | 83: Michelle Pippin: Creator of Women Who Wow | 00:35:19 | |
Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need. Episode Highlights:
Tune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today. Links mentioned in this episode: ✅ Where you can find Michelle:https://womenwhowow.com and https://www.bmichellepippin.com ➡️Episode show notes:https://destinicopp.com/podcast/83--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Apr 2021 | 56: Ronii Bartle: Data Focused Marketer and Serial Entrepreneur + Course Creator | 00:32:38 | |
In this episode, you’ll hear Ronii Bartle's journey as a data focused marketer which has helped her launch several different online courses. As a self described serial entrepreneur, in this episode, you'll hear about her evergreen product, Stalker, and a new project she just launched with Vacation Rental Life for a 6-week live course called the Book Direct Accelerator. This course serves vacation rental managers who want to get more direct bookings for their short-term rentals. Links mentioned in this episode: ✅ Where you can find Ronii: https://www.roniibartles.com/ ➡️Episode show notes: https://destinicopp.com/podcast/56 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 09 Jun 2021 | 62: Brandi Good: How 4+ Years of Failures Led to Course Creation and Launch in Under 6 Months | 00:44:45 | |
My guest today on the Creator's MBA Podcast is Brandi Good. Brandi loves to systematize online business activities using tech, workflows, and automations - customized to the needs, comfort level, and budget of each business owner she works with. Her signature service, Systematize Your Biz, is designed to help you pandemic-proof your business by getting your courses and memberships online. Brandi is currently obsessed with Kajabi, morning coffee, and Star Wars. Listen in to hear her best advice on tech integrations for your online course especially if you're just starting out. Links mentioned in this episode: ✅ Where you can find Brandi: https://www.blgbusiness.com/ or https://www.instagram.com/blgbusiness/ ➡️Episode show notes: https://destinicopp.com/podcast/62 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 20 Oct 2021 | 82: Christian de la Huerta: How He Pivoted from Live Events to Virtual During COVID | 00:36:59 | |
Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects. Episode Highlights:
He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.” Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. Links mentioned in this episode: ✅ Where you can find Christian: https://soulfulpower.com/ ➡️Episode show notes: https://destinicopp.com/podcast/82 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 09 Oct 2019 | 31: 5 Proven Time Saving Hacks to Implement Today | 00:33:22 | |
There’s never enough time… What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time. Allison Marshall has been a full-time entrepreneur for over 10 years, and she is OBSESSED with helping other online business owners profit more while working LESS through actionable planning, productivity and mindset strategy. She's an introvert turned creative unicorn from Kansas City who believes that work should be FUN, business should be SIMPLE and that being yourself ALWAYS works best! In this episode, we discuss:
Links mentioned in this episode: ➡️Episode show notes: https://destinicopp.com/podcast/31 ✅ Where you can find Allison: https://www.designyourdreamyear.com/ Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 07 May 2019 | 11: How to Profit with Email (even with a small list) | 00:37:07 | |
Think you need a huge email list to have a successful online course launch? Think again. In this episode, Lesley, Clavijo, the queen of email marketing, shares with us her secrets for a lucrative email list. Specifically, we cover:
You can find out more about Lesley at her website: www.lesleyclavijo.com Episode show notes: https://destinicopp.com/podcast/11 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 05 May 2023 | 142: AI-pocalypse: Navigating the Brave New World of Artificial Intelligence with Elizabeth Ruth | 00:33:20 | |
Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses. Links mentioned in this episode:
Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 30 Jan 2024 | 158: No Time to Create a New Offer? Do This Instead | 00:22:29 | |
Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue. Podcast show notes & resources: https://www.destinicopp.com/podcast/affiliate-program Get your free Digital Product Growth Kit and Create a Profitable Digital Product Portfolio that Sets Your Business Up for Long-Term Success: https://destinicopp.leadpages.co/digital-product-growth-kit/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 24 Mar 2021 | 50: James Pollard: How Automated Funnels Have Grown His Online Course Business to 31,000 Students | 00:40:19 | |
This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people. In this episode, you’ll hear James Pollard’s journey from a high school entrepreneur to a successful online course creator who now serves more than 31,000 customers. He started his online entrepreneurial journey in 2015 as a coach (The Advisor Coach) and quickly realized coaching wasn't for him because he was burned out with the one-on-one sessions. He realized he couldn't scale his time, even though he raised his prices several times, so he transitioned into paid digital courses and products. Listen in to find out how he has built a successful online course business and how he learned the hard way the importance of improving productivity and automated sales funnels. Links mentioned in this episode: ✅ Where you can find James: https://www.theadvisorcoach.com/ ➡️Episode show notes: https://destinicopp.com/podcast/50 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 21 Jul 2021 | 69: Doug Noll: From Trial Lawyer to Online Course Creator – Making 40K in 10 Days | 00:48:23 | |
From Trial Lawyer to Peacemaker, Award Winning Author, Teacher, Trainer and Successful Online Course Creator My guest today is Doug Noll. Doug left a successful career as a trial lawyer to become a peacemaker. His calling is to serve humanity and he executes this calling at many levels. He is an award-winning author, teacher trainer, and a highly experienced mediator. Doug helps people resolve deep interpersonal and ideological conflicts to training life inmates, to be peacemakers and mediators in maximum security prisons. Episode Highlights:
In this episode, Doug shares his journey from trial attorney to successful online course creator, peacemaker and mediator. He talks about all the twists and turns he took to become a successful online course creator. Tune in to hear how he targeted his audience and generated 40K in 10 days. Links mentioned in this episode: ✅ Where you can find Doug: https://dougnoll.com ➡️Episode show notes: https://destinicopp.com/podcast/69 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 16 May 2022 | 109: 5 Different Types of Offers in an Evergreen Sales Funnel (and where you should start) | 00:16:41 | |
An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar). In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 19 May 2022 | 113: The 10 Key Elements of a Sales Page That Converts | 00:13:46 | |
All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program). If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract. Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 23 Feb 2022 | 101: 11 Traffic Strategies for an Evergreen Sales Funnel That Won't Cost You a Dime | 00:12:39 | |
Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers. Have questions about evergreen sales funnels or how to drive organic traffic into your funnel? DM me on Instagram @destinicopp or reach out on LinkedIn. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 29 Sep 2020 | 43: Make Your Online Course Look Pro with Video (without costly equipment) | 00:28:11 | |
In this podcast episode, I interview Noah Mittman who is the Founder & CEO of Snowman Films. In this fun episode, Noah walks us through his top tips on how to make your online course look like a pro with video without any costly equipment. If you’ve avoided using face to camera video in creating your online course, don’t miss this one! Noah walks us through how EASY it is to create your online courses videos and make them interesting and engaging to students. You’ll walk away from this episode with camera confidence and knowing exactly how to record your online course videos with some simple and easy to use equipment that you may already have in your home office. Links mentioned in this episode: ✅ Noah’s beginner gear recommendations: https://kit.co/noahmittman/course-creator-starter-kit ➡️Episode show notes: https://destinicopp.com/podcast/43 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 02 Apr 2019 | 6: How to Boost Engagement in your Facebook Group | 00:30:10 | |
In this episode, Anna Gray, a Facebook Group and Community Strategist, discusses building your online course community and boosting engagement in your Facebook group. We discuss:
For podcast show notes: https://destinicopp.com/podcast/6 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Jul 2021 | 70: Krista Neher: How She Created an Accredited Online Program to Differentiate Her Course | 00:38:43 | |
My guest today is Krista Neher. Krista is a six-time best-selling author, international speaker, award-winning entrepreneur global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a dummies book. With over 15 years of digital marketing experience, she is a digital marketing pioneer who has mastered the art of executing digital strategies, building successful brands. Episode Highlights:
In this episode Krista gives valuable advice on scaling your business with free digital marketing, repeatable traffic, and lead generating strategies. Tune in to hear about her accredited program, Boot Camp Digital, where she trains businesses on how to drive impact to their brand, using proven digital marketing strategies. Links mentioned in this episode: ✅ Where you can find Krista: www.kristaneher.com and https://bootcampdigital.com/ ➡️Episode show notes: https://destinicopp.com/podcast/70 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 14 Apr 2021 | 54: Meredith Noble: How She Grew a Recurring Revenue Online Course Business | 00:43:48 | |
This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people. In this episode, you’ll hear Meredith Noble’s journey from a grant consultant to an online course creator with an established recurring revenue business. Meredith is an entrepreneur, community leader, and outdoor adventure. She is part of Geeks in the Woods, a new wave of pioneers building technology companies from remote, yet connected Valdez, Alaska. Meredith is the founder of Learn Grant Writing, where her team helps those looking for a career change become freelance grant writers. Her expertise has been featured in Fast Company, and her book, How to Write a Grant: Become a Grant Writing Unicorn, is a #1 bestseller for nonprofit fundraising and grants on Amazon. Listen in to hear her best advise for aspiring online course creators and and why it’s important to conduct in-depth interviews with your ideal customers. Links mentioned in this episode: ✅ Where you can find Meredith and her Co-Founder: https://www.learngrantwriting.org/ ➡️ Episode show notes: https://destinicopp.com/podcast/54 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 21 May 2022 | 115: The Ethical Evergreen Sales Funnel: How to Build an Automated Sales Funnel that Aligns with Your Values | 00:08:10 | |
Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 22 Sep 2022 | 123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience | 00:19:06 | |
In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! Links mentioned in the episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 12 May 2021 | 58: Chelsea Baldwin: Freelance Writer to Serious Business Owner + Course Creator | 00:30:32 | |
In this episode, you’ll hear Chelsea Baldwin's journey where she started as a freelance writer after she had hard time finding a job in journalism after graduation. She later worked in at a firm in content marketing and was promoted to their CMO, but online entrepreneurship was calling her name. Determined to take her business seriously, she set up a LLC, started serving clients and eventually created online courses so clients who couldn't afford her services could still learn from her. Listen in to hear about her advice on why you should just get started and make improvements from there. Links mentioned in this episode: ➡️Episode show notes: https://destinicopp.com/podcast/58 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Mar 2022 | 105: Live Launch Vs. Evergreen Sales Funnel. Which Is Best for You? | 00:14:12 | |
Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 02 Mar 2022 | 102: How Digital Product Creators Can Grow Their Email List Quickly and Earn Money | 00:10:29 | |
Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer. In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 24 Apr 2021 | Creator's MBA Podcast (Trailer) | 00:00:41 | |
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 09 Feb 2022 | 99: 5 Best Practices to Supercharge Your Email Marketing With Sue Glenn | 00:33:43 | |
Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episode, we cover 5 best practices to help you supercharge your email marketing:
Links mentioned in this episode: ✅ Where you can find Sue: https://diversemarketing.net/ and https://instagram.com/suevglenn ➡️Episode show notes: https://destinicopp.com/podcast/99a https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 01 Sep 2021 | 75: Franziska Iseli: Maverick Entrepreneur, Marketing and Brand Strategist | 00:34:30 | |
Franziska Iseli: Visionary, Eternal Optimist, Best Selling Author, Entrepreneur, Brand Strategist and Co-Founder of Basic Bananas: a Unique Marketing Education Platform My guest for today is Franziska Iseli. Franziska is a best-selling author, and co-founder of the marketing education platform, Basic Bananas, based in Sydney, Australia. Basic Bananas is a unique marketing training organization that doesn't play by the rules of convention. Through their marketing programs, they have supported thousands of businesses by using smart, innovative and effective marketing strategies. Episode Highlights:
Listen in to hear how they changed their business model from live sessions to completely virtual over the past year, pivoting their business processes to better serve their audience. Want to know Franziska’s 4 tips that every online course creator should know? Tune in to hear. Links mentioned in this episode: ✅ Where you can find Franziska: https://franziskaiseli.comand https://basicbananas.com ➡️Episode show notes:https://destinicopp.com/podcast/75 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Jun 2023 | 150: Demystifying Instagram: Expert Insights and Practical Tips from Heather Caldera | 00:21:10 | |
On this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories. Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients. Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 19 Mar 2019 | 4: Facebook Ad Tips for Course Creators | 00:43:39 | |
In this episode, Jodi Bourne, a digital marketing strategist, website designer, and a certified paid traffic specialist shares her best tips and advice on Facebook Ads for Course Creators including mistakes to avoid and guidance on how to set up your ads in Facebook. Show notes: https://destinicopp.com/podcast/4 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 10 Jul 2019 | 19: The Keys to a Successful Pitch Email | 00:22:54 | |
In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing. Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!" Specifically, we cover: 1. Why it's important that your marketing includes joint ventures. 2. Some of the best ways to create joint ventures. 3. The keys to a successful pitch email that gets the YES! Episode show notes: https://destinicopp.com/podcast/19 | |||
| 17 Apr 2021 | Bonus: How to Write Your Book Even When You Don't Have the Time | 00:31:41 | |
Today, we’re in a 3-part bonus episode series that focuses on helping you finally self-publish your non-fiction book. I know that many online course creators have a book idea in the back of their mind and you know that a book can be a powerful lead generation machine. Let’s face it…if you can launch an online course, you can also write and self-publish your book. Just recently, I’ve been working on my nonfiction book and will self-publish on Amazon by the summer. Part of this series will simply be walking you through my journey and describing how I used content I had already created in my business to write the manuscript. During this series, I have Dr. Emee Vida Estacio as my special co-host. Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon! Through her online programs and signature 12-Week Get It Done Challenge, she guides her students through a proven self-publishing process to successfully launch a book on Amazon, even without a publicist. Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 15 Jan 2020 | 37: How to Hire a Facebook Ad Consultant | 00:15:27 | |
Hiring someone to help you with your Facebook ads can be scary. After all, you’re spending your hard-earned money on the ads in addition to their consulting fee. You want to make sure they know what they’re doing so you get a return on your investment. In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant. ➡️Episode show notes: https://destinicopp.com/podcast/37 | |||
| 18 Apr 2023 | 136: Content That Clicks: Avoiding Common Content Mistakes with Heather Richie | 00:22:58 | |
In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success. Specifically, we discuss:
Links mentioned in this episode:
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| 05 Jun 2019 | 14: 5 Simple Steps for Creating your Online Course | 00:13:31 | |
In this episode, I'm chatting about 5 Simple Steps to Create your Online Course. I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. As I always say, an online course business is 90% marketing and only 10% product creation. And because I want to make it super easy for you to create your online course, check out my Course in a Box program which is a plug and play system for creating your online course in as little as a week! Episode show notes: https://destinicopp.com/podcast/14 | |||
| 15 Dec 2021 | 91: Venese Lau: How Facebook Groups + Collaboration With Other Entrepreneurs Grew Her Business Exponentially | 00:33:40 | |
Venese Lau: Entrepreneur, Online Course Creator + Owner of Your Entrepreneur Resources Today my special guest is Venese Lau. Venese runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19 running all kinds of offline and online businesses. She is the host and face of Your Entrepreneurial Resources where she helps entrepreneurs start, grow, and scale their businesses, connecting them with the right mentors, resources, and tools. Venese shares how she went from running an event and marketing company, connecting local companies with international influencers and international brands with local influencers, to entrepreneur and online course creator. Episode Highlights
She spent countless hours connecting with her audience and found her niche market. Her online course, Making Money Online Bundle, was her first course offering, helping overwhelmed entrepreneurs take the necessary steps to launch their business. Tune into this episode to learn more about her journey. Links mentioned in this episode: ✅ Where you can find Venese: http://yourentrepreneurresources.com/ and on Instagram: https://www.instagram.com/yourentrepreneurresources/ ➡️Episode show notes: https://destinicopp.com/podcast/91 https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 13 Jun 2019 | 15: Demystifying the Facebook Pixel, Standard Events and Custom Conversions | 00:08:20 | |
Today, I am demystifying the Facebook Pixel, standard events and custom conversions. Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code sends website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time. Even if you don’t plan on doing Facebook ads anytime soon, you will still want to install the pixel on your website and online course sales funnel pages right away to plan for the future and start collecting data. Specifically, I discuss: 1. What is the Facebook pixel and why it's important for selling your online course. 2. How you can test to see if your Facebook pixel has been installed on your website and landing pages. 3. What are standard events and custom conversions and how they're used to track the results of your online course sales funnel. Episode show notes: https://destinicopp.com/podcast/15 | |||
| 22 Sep 2021 | 78: Jennifer Ledwith: Owner of Scholar Ready, Educator, Student Advocate + Entrepreneur | 00:51:02 | |
Jennifer Ledwith: Owner of Scholar Ready, Entrepreneur, Online Course Creator, Educator and Student Advocate Today my special guest is Jennifer Ledwith. She is the owner and teacher of Scholar Ready, an educational services company. Scholar Ready teaches math, writing, reading, conducts personal essay writing workshops, and prepares students for the PSAT, SAT and ACT exams. It was started 16 years ago, with the goal to help students graduate with as little student loan debt as possible. Jennifer stresses the key to college and college scholarships are; perseverance, strong writing skills and competitive test scores. Every day she inspires her students to confront their academic challenges. Episode Highlights:
Tune into this episode as Jennifer explains how she focusses on staying in front of her clients, offering continuing education opportunities and, in return, gets repeat referrals. Links mentioned in this episode: ✅ Where you can find Jennifer: http://www.scholaready.com/ Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 14 Feb 2023 | 132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen Theuriet | 00:20:52 | |
Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge. Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 08 Jul 2022 | 122: How Liz Wilcox Has Five-Figure Months With a $9 Membership | 00:30:33 | |
Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 05 May 2021 | 57: Chelsea Clarke: Content Monetization Strategist, Investor and Business Broker | 00:38:36 | |
In this episode, you’ll hear Chelsea's journey about how she started in entrepreneurship through dropshipping and eventually made her way into the online course creation world after she saw an ad for a virtual summit with Teachable. After she attended every single session live, she was hooked because it seemed like she could combine all of the things she was interested in from the tech side of things to marketing and the creative side. Chelsea then launched her first online course before she was "ready!" Listen in to hear how she has scaled her company HerPaperRoute past 6 figures through the strategic development of actionable online courses, a transformational virtual summit, and a high-touch VIP mastermind. Links mentioned in this episode: ✅ Where you can find Chelsea: https://herpaperroute.com/ ➡️Episode show notes: https://destinicopp.com/podcast/57 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 30 Mar 2022 | 106: How to Skyrocket Online Course Sales With No Upfront Investment | 00:18:05 | |
Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 19 May 2021 | 59: Tom Scarda: How He Uses an Online Course as a Lead Gen for His Consulting Business | 00:34:07 | |
In this episode, you’ll hear Tom Scarda's journey about how moved into online course creation after years in the franchise industry and how he uses his online course as a lead gen for his consulting business. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. Tom is the author of several books including the number one bestseller, Franchise Savvy. He has helped more than 1,500 people figure out if franchising is for them since 2005. Listen in to hear his advice on how to fast track your success and how he continues to educate himself to set up his business for success. Links mentioned in this episode: ✅ Where you can find Tom: www.TheFranchiseAcademy.com ➡️Episode show notes: https://destinicopp.com/podcast/59 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 17 May 2023 | 143: Creating a Standout Video Podcast Show: Uncovering Your Unique Premise with Jocelyn Montemarano | 00:17:16 | |
Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals. Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age. Links mentioned in this episode:
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| 24 Feb 2019 | 1: 3 Steps to Overcome the Fear of Launching your Online Course | 00:11:04 | |
I’ve had so many entrepreneurs come to me after they’ve bought course after course and program after program, but NEVER launched their online course into the market. Others had launched their course once or twice but didn’t get the results they wanted and scared to take the next step. After speaking with these entrepreneurs, I found that there were several mindset blocks holding them back. Episode show notes: https://destinicopp.com/podcast/1 | |||
| 21 Jun 2022 | 120: How Your Evergreen Sales Funnel Can Help Recession Proof Your Business | 00:12:05 | |
In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon. I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard. Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time. In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. Links mentioned in this episode: Episode show notes: https://destinicopp.com/podcast/120 --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 23 Apr 2019 | 9: Should you start a podcast for your online course community? | 00:07:42 | |
In this episode, we’re talking about whether or not you should you start a podcast for your online course community. I recently switched from blogging to podcasting as my main content marketing strategy and absolutely love it. What I love about podcasting is that it gives me a perfect opportunity to connect with my audience. I feel that you’re right here in my office and I’m chatting with you on a 1:1 basis. Seriously? What could be more perfect than that??? | |||
| 07 Aug 2019 | 22: 3 Mindset Shifts to Make Before Your Next Launch | 00:28:57 | |
In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses. As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy. Mai-kee shares her tips for mindset shifts to make before your next launch. Specifically, we discuss: 1. The biggest lessons Mai-kee learned from working with a client on 13 launches in ONE year! 2. The areas of a launch that most course creators are overlooking. 3. The Courage-to-Convert relationship: the 5 levels of courage in entrepreneurship which impact our mindset, how we show up, and our bottom line. 4. How we can brace our self for growth BEFORE we launch, to reduce our chances of self-sabotage. Links mentioned in this episode:
Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 11 Oct 2022 | 128: How to Plan a Successful Black Friday Promotion with Brittany Long | 00:16:22 | |
Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. Specifically, we discuss:
Links mentioned in the episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 06 Apr 2022 | 107: How to Create an Effective Marketing Plan for Your Online Course Launch | 00:14:04 | |
Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 11 Sep 2019 | 27: The Secret to Profiting with a Small Email List | 00:30:02 | |
Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates? But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right). In this episode, I’m joined by Rob and Kennedy who are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing. Listen to The Course Creator’s MBA Podcast, The Secret to Profiting with a Small Email List, and learn: 1. Why size doesn’t matter and what you should focus on instead 2. Your optimal list size and how to figure that out 3. How to customize your email marketing through a choose your own adventure strategy 4. Broadcast emails / send to all marketing is dead and what to do instead 5. Hear about a case study of a course creator who is using the strategies we discussed today to segment and increase profit from her email list ➡️Episode show notes: https://destinicopp.com/podcast/27 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Sep 2022 | 124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison | 00:21:51 | |
In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. "Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 03 Nov 2021 | 84: Colleen Welsch: How She Uses TikTok to Sell Her Online Course | 00:31:06 | |
Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs. Episode Highlights:
Tune into this episode and learn how she teaches other writers to launch, manage and grow their careers. Links mentioned in this episode: ✅ Where you can find Colleen: https://colleenwelsch.com and on Instagram, TikTok and Youtube @colleenwelsch ➡️Episode show notes: https://destinicopp.com/podcast/84--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 29 Apr 2019 | 10: Facebook Ad Case Study with Ky Autumn Russell, Fitness and Wellness Expert | 00:35:11 | |
In this episode, Ky Autumn Russell, a fitness and wellness expert, talks about her latest membership launch. She discusses how she grew her email list and had over 500 participants in her 5-day challenge using Facebook and Instagram ads. We discuss: 1. How she structured her latest launch with her 5-day challenge 2. Her experience using Facebook ads prior to this launch 3. What worked best and how we tested various audiences and creative 4. Her launch results and what she recommends you do to grow your online course business To learn more about Ky and how she helps people visit: https://www.kyautumn.com/ Episode show notes: https://destinicopp.com/podcast/10 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 25 Sep 2019 | 29: Moving Beyond a Scarcity Mindset (in your online course business) | 00:20:32 | |
As humans, we’re hard wired to prepare for the worst or believe that there might not be enough out there to survive. We might be afraid to invest in our online course business because we aren’t sure it will come back to us or we don’t charge enough for what we offer because we think people won’t pay for it. In this episode, I chat with Linda Perry, a lawyer turned mindset coach, copywriter and course creator. Linda’s career hasn’t followed the typical track. She’s spent time in prisons and courtrooms around the country, honing her skills for empathy and persuasion. We explore the beliefs that fuel scarcity mindset and provide tips you can use to bypass your fears and embrace an abundance mindset long term. Specifically, we discuss:
Links mentioned in this episode: ➡️Episode show notes: https://destinicopp.com/podcast/29 ✅ Where you can find Linda: www.lindamperry.com | |||
| 21 Feb 2024 | 161: Canva Account Chaos? No More: Tips to Get Organized | 00:21:18 | |
Is your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow. We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the brand kit, which are essential for creating consistently on-brand marketing materials. Brenda's got a free gift for her Canva Organization Roadmap, that you’ll definitely want to check out. So, grab your earbuds and get ready to level up your Canva game! Podcast show notes: https://www.destinicopp.com/podcast/canva --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 17 Jul 2019 | 20: Tips for a Brag-Worthy Sales Page | 00:19:12 | |
In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients. Dani shares her tips for creating brag-worthy sales pages. Specifically, we discuss:
Episode show notes: https://destinicopp.com/podcast/20 | |||
| 23 May 2022 | 117: How to Know If You're Ready to Create an Evergreen Sales Funnel | 00:07:58 | |
One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen? In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch). Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 14 Jul 2021 | 68: Emily Reagan: Digital Marketing Consultant, Implementer + Online Course Creator | 00:40:59 | |
Jill-of-all trades when it comes to digital marketing. Implementer, Digital Marketing Consultant & Online Course Creator, teaching the digital marketing skills needed to get hired online. My guest today is Emily Reagan. She’s a mom of four, Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after Unicorn Virtual Assistant. Episode Highlights:
Emily shares her journey from busy stay-at-home mom, to digital media consultant, entrepreneur and now owner of a fully staffed Virtual Assistant (VA) Agency. Using her knowledge and experience as a VA, she started teaching her very smart, overeducated, underemployed, fellow military spouses and friends. This led her to creating her signature course called The Unicorn VA Crash Course. “A Unicorn VA you Ask?” Tune into this episode to learn what a Unicorn VA is and why businesses are seeking her out! And Emily shares the #1 secret to a successful online course launch based on her experience in working with clients and in her own business. Links mentioned in this episode: ✅ Where you can find Emily: https://emilyreaganpr.com amd https://knowtheterrain.io ➡️Episode show notes: https://destinicopp.com/podcast/68 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 04 Sep 2019 | 26: 5 Easy Tips to Improve your Copy (even if you hate writing) | 00:30:02 | |
In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides. In this episode we discuss:
Links mentioned in this episode: Where you can find Justin: www.PrettyFlyCopy.com (where he is pretty fly for a write guy!) Episode show notes: https://destinicopp.com/podcast/26 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 30 Jun 2021 | 66: Elizabeth Goddard: How Her Journey Led to a 100K Launch | 00:41:35 | |
My guest today is Elizabeth Goddard. Elizabeth is an online business strategist / course creator / email marketing nerd / tech geek / affiliate marketing lover / multi-offer enthusiast / mindset magician / could-keep-going-but-you-get-the-gist. When she’s not supporting online business owners to have more fun, make things easier for themselves and implement faster, you can probably find her watching trashy TV and answering questions on Facebook. Episode Highlights
In this episode, Elizabeth shares her inspiring story of her early beginnings: from her college days that helped shape her ability to lead, work in groups, create projects, to becoming a successful entrepreneur. Learn how she started using ConvertKit to find her audience and then became the first ConvertKit certified expert. By refining her content, she mastered the art of creating a fun filled business, turning it into a profitable, repeatable process. Tune into this episode to see how she increased her revenue significantly by creating a higher ticket, six month group coaching program which resulted in a 100K launch. Links mentioned in this episode: ✅ Where you can find Elizabeth: www.elizabethgoddard.co.uk/pod ➡️Episode show notes: https://destinicopp.com/podcast/66 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 02 Feb 2022 | 98: How Julie Braun Uses a Revolutionary Docuseries to Follow Her Students Through Their Career Transformation | 00:35:00 | |
Super Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges. She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve. In this episode, you’ll hear about how she specializes in helping niche markets get a job in 12 weeks and how they're using their revolutionary docuseries following unemployed, challenged job seekers through their journey to land their dream job. Links mentioned in this episode: ✅ Where you can find S.J.: https://SuperPurposes.com and From Ground Zero to Career Superhero Docuseries. ➡️ Episode show notes: https://destinicopp.com/podcast/98 https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 18 May 2022 | 112: 12 Must-Have Emails in an Evergreen Webinar Funnel | 00:12:13 | |
Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them. Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 10 Mar 2021 | 48: Stacy Juba: Published Author to Freelance Editor and Online Course Creator | 00:44:47 | |
This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people. In this podcast episode, you’ll hear about Stacy Juba’s journey of how her freelance work has grown over the years and how she transitioned into online courses. Stacy published her first novel at age eighteen, and over the years has written sweet and sassy chick lit novels, mysteries about determined women sleuths, and entertaining books for young adults and children. Stacy is also a freelance developmental editor, creator of online courses for writers, and an award-winning journalist who has published more than 3,000 articles in newspapers and magazines. She is the founder of Shortcuts for Writers, and her goal is to take the writing and editing tips she learned in the trenches and simplify them for her clients and students. Her signature course, Book Editing Blueprint: A Step-By-Step Plan to Making Your Novels Publishable, empowers fiction writers to think like an editor so they can save time and money. Listen in to hear how she has educated herself on marketing, website development, and sales funnels which has led to her success in her online course business. Links mentioned in this episode: ✅ You can find Stacy at: https://www.shortcutsforwriters.com/ ➡️Episode show notes: https://destinicopp.com/podcast/48 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 20 May 2022 | 114: The Step-by-Step Evergreen Funnel Map | 00:11:40 | |
Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 17 Nov 2021 | 87: Krystle Church: Elementary School Teacher to Email Copywriter + Course Creator of Ignite Your Inbox | 00:31:53 | |
Krystle Church: World Traveler, Entrepreneur, Email Copywriter, Online Course Creator and Business Coach Today my special guest is Krystle Church. Krystle is a full-time world traveler, email copywriter and business coach who helps female entrepreneurs build and scale the business of their dreams, so they can expand their reach, income and impact. Whether working one-on-one with clients to craft high converting, email funnels, or privately coaching women to grow and scale their business. Krystle leverages the unique power of email, client experience, and brand authority to create impact and growth for her clients. Episode Highlights:
Tune into this episode to hear how Krystle established her boutique copywriting agency, coaching and mentoring others on how to build their business. Links mentioned in this episode: ✅ Where you can find Krystle: https://krystlechurch.com and on Instagram @krystle.church ➡️Episode show notes:https://destinicopp.com/podcast/87 --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 28 Nov 2022 | 129: How Authors Can Leverage Their Books for More Impact and Income | 00:16:20 | |
In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss:
Links mentioned in the episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 16 Feb 2022 | 100: 5 Unique Evergreen Sales Funnels to Help Increase Your Revenue | 00:14:40 | |
In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products. Here’s a sneak peek of these evergreen sales funnels:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 19 Jul 2023 | 152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her Business | 00:33:12 | |
On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement. Jelena highlights TikTok as a platform with significant reach and recommends it for discovering new audiences. She also provides valuable insights on using Instagram as a networking platform and utilizing its various features, such as Reels, carousels, and long-form captions. Jelena shares her strategies for repurposing content, leveraging time and resources, and tailoring content to different learning styles. She emphasizes the importance of human connection and interaction on Instagram and provides valuable tips on building a social media audience. Jelena also discusses the challenges and changes in Instagram over the years and stresses the importance of adapting and experimenting with new features. She provides insights on prioritizing revenue versus long-term strategy and offers recommendations for course creators and businesses starting out. Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy. Links Mentioned in this Episode:
Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 16 Jun 2021 | 64: Andréa Jones: Freelancer to Agency Owner + Creator of the Savvy Social School | 00:41:37 | |
My guest today is Andréa Jones. Andréa is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow. In this episode, you’ll hear Andréa's journey from a freelancer to a social media agency owner and later creator of her Savvy Social School. Learn how she invested in her own leadership skills, including how to hire the right people, when to fire, and working on her agency's organizational structure. Links mentioned in this episode: ✅ Where you can find Andréa: https://onlinedrea.com | Instagram: https://www.instagram.com/onlinedrea/ Social Media Rockstar Framework (Free Mini Course): onlinedrea.com/free ➡️Episode show notes: https://destinicopp.com/podcast/64 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 25 Aug 2021 | 74: Abbey Ashley: Multi Seven-Figure Business Owner With Just an Online Course & Membership | 00:35:57 | |
Abby Ashley: Multi Seven-Figure Business Owner With Just an Online Course & Membership My guest today is Abbey Ashley. Abbey is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a multi seven-figure business and retire her husband ALL from her at-home business. Episode Highlights:
It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. Listen in to learn how Abbey has grown her online course and membership business and is on track to earn multi seven-figures this year and have her first $1M course launch. Links mentioned in this episode: ✅ Where you can find Ashley: https://www.thevirtualsavvy.com/ ➡️Episode show show notes: https://destinicopp.com/podcast/74 Visit the HelloContent shop today: https://hellocontent.shop/ | |||
| 26 May 2023 | 144: From Leads to Clients: Mastering the Art of Organic Content Funnels with Samantha Weckesser | 00:17:28 | |
In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age. Mentioned in this episode:
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