Creator Economy Live (Creator Economy Live)

We’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the way US retail brands treat TikTok? 

🐄 Our Creators Of the Week (COW): 

@vlogbrothers  

John Green (famous author of Fault in our Stars, Hank Green’s Brother). Called on his social community to pressure Johnson & Johnson into making tuberculosis medication more accessible. Within 24 hours J&J gave in. Powerful! 

@eugenewei 

 Eugene Wei's latest article, "How to Blow Up a Timeline" does an incredible job highlighting Twitter’s allure, its struggles, and its current state under Elon Musk's ownership. 

👏 Our Brands Of the Week (BOW) 

Roku -  adds Shopify checkout 

@drinkolipop 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/

Sarah Shaker, Head of Brand Engagement at Maybelline joins us this week to discuss how Maybelline are supporting their community beyond cosmetics with mental health initiative Brave Together. Listen in to learn how big brands can create real impact, why influencers stole the show at New York fashion week and if TV commercials are still a valuable part of the media mix for brands. PLUS; is Gen X being neglected by the creator economy and the Taylor Swift NFL effect.  

🐄 Our Creators Of the Week (COW): 

• Comedy creator DeWayne “Kountry Wayne” Colley debuted his first ever stand-up special ‘A Woman’s Prayer’ on Netflix which opened as the platforms no. 1 TV show in the US. 

• Mark Rober, the former NASA engineer turned Youtuber, who has amassed 26 million followers for his wild inventions. Rober recently partnered with Nerf to create the world's smallest Nerf gun. 

• Isabel Clancy gained followers for her early 00’s throwback content and now partners with Maybelline after featuring millennial favorite Dream Matte Mousse in her content 

• Hayden Cohen (@hayderz) an up-and-coming creator who pokes fun at influencers with their hilarious bits such as ‘how to pack your kids' lunch’ 

👏 Our Brands Of the Week (BOW) 

• Olaplex – launched a product called Oladupe – got a lot of press and engagement. A great example of social first product creation 

• Nerf – The first brand to hire a Chief TikTok Officer led the way with clever, long-term strategic partnerships 

• Rare Beauty - Donated 100% of their proceeds at Sephora to the Rare Impact fund for mental health for World Mental Health Day 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/ 

This week on the Creator Economy Live Podcast, we have an exciting episode featuring Brendan and Keith, with a special guest appearance by Matt Fantazier, who runs Integrated Media at Kenvue. For those unfamiliar, Kenvue is the new consumer business spun off from Johnson & Johnson, and it includes household brands like Neutrogena, Tylenol, and Listerine. 

Matt shares his journey through the major transition from J&J to Kenvue, his experiences in integrated media, and the evolving role of creators in today's brand ecosystems. Discover how influencer marketing has shifted from mere explanations to becoming a crucial part of brand strategies. 

Before we dive into our conversation with Matt, Brendan and Keith break down the top stories in the industry, including Meta’s NewFronts push, TikTok's premium ad options, and the significant rise in CTV advertising.  

🐄 Creators of the Week (COW):   

• Intellectual Influencers  

• Tom Goodwin (tomfgoodwin) 

• Caitlin Campbell (@cc_unsilenced) 

👏 Brand of the Week (BOW) 

• Target (@target) 

• RSVLTS (@rsvlts) 

• MBL (@mbl_official_) 

This is the explosive moment for creator marketing – if you’ve been sitting on the sidelines how can you act now? How will Snap, Meta and TikTok’s AI innovation intersect with the creator economy and how will advertising play a role? Join Keith, Brendan and this week’s guest Ann Marinovich from AdWeek. 

🐄 Our Creators Of the Week (COW): 

@youssefuniversity  

@yafavv.mandaa 

@bornfitness 

👏 Our Brands Of the Week (BOW): 

@airbnb

@adobesocial

Sign up to our newsletter here!

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/ 

In this episode, we’re joined by one of the most influential social media managers of the last decade, the brains behind Duo (aka the Duolingo owl) Zaria Parvez. We discuss Zaria’s journey with Duolingo and how she has propelled a language-learning app to be one of the most lauded brands on social media by leaning into humor, keeping up with trending topics, and leveraging social trends. PLUS; YouTube makes moves to take a larger share of the social commerce market, TikTok unveils OOH ad solutions for brands, and social media predictions for 2024. 

🐄 Our Creators Of the Week (COW): 

• Emily Graslie – the brains behind ‘The Brain Scoop’ on YouTube. Graslie launched the channel while working at the Field Museum in Chicago but it’s been dormant since she left in 2020. 3 years later Graslie asked to take the account back over as sole operator and was awarded ownership and IP of the channel.  

• Tosh – Host of comedy central show Daniel Tosh is the latest celeb to launch a podcast... but with a twist. Instead of focusing on fame or status, Tosh’s guests are ‘random’ people in his life who he finds funny or interesting (eg his wife’s gynaecologist). 

👏 Our Brands Of the Week (BOW) 

• Stanley – the drinkware and gear company went viral after a TikTok user posted a video of the aftermath of a car fire... where the only thing left intact was her Stanley mug. The company responded by offering to send her not only more Stanley merch but also replace her car on behalf of the brand. 

• GTA – the trailer for the latest game in the popular franchise dominated the internet and is currently the second-best-selling video game of all time. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Tune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry. 

Explore the latest industry developments, from the ongoing Instagram Vs YouTube ad revenue discussion to the increasing role of AI within the creator economy. Additionally, discover LinkedIn's recent venture into short-form vertical video and uncover innovative B2B marketing strategies reshaping the platform. 

🐄 Creators of the Week (COW): 

- Cynthia Huang Wang (@cynthiamhuang) - Beauty & Lifestyle creator sharing life in SF as a corporate girlie, with past experiences at RealReal and Eat Just. 

- Swagdog697 - Dachshund on rooftop in Brooklyn playing keyboard set to music, with the same footage repurposed over and over to different songs, boasting 435k followers on IG. 

- Aerithgirl - A "niche tea lady" with 320,000 followers on TikTok. 

👏 Brand of the Week (BOW): 

- April Fools' standout brands including Dunkin, Duolingo, 7-Eleven, and Oura. 

- Athletic Brewing – the non-alcoholic beer that tastes just like... beer. 

- Kiehl’s, for bringing brand trips back to the conversation. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert.

Sign up to our newsletter:  ⁠https://creatoreconomylive.com/newsletter⁠

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

Our guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn.

Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-growth-patterns/ 

🐄 Our Creators Of the Week (COW): 

@jenerous 

@emmachamberlain 

👏 Our Brands Of the Week (BOW): 

https://chamberlaincoffee.com/ 

@chilisofficial 

Sign up to our newsletter here!

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Brian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to  discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊 🐄 Our Creators Of the Week (COW):  Alex Cooper @alexandracooper on Twitter (aka X) Oliver Tree @OliverTree on YouTube Jen White @.jenwhite on TikTok   👏 Our Brands Of the Week (BOW)  Vuori @vuoriclothing Whoop @whoop   This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.    Sign up to our newsletter:   This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.   https://creatoreconomylive.com/

Brendan and Keith explore whether Snap is better positioned than other platforms to allow creators to monetize without brand partnerships. And we are joined by our very first guest Snap Star and Instagram creator Gigi Robinson. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

More from our guest Gigi Robinson: 

@itsgigirobinson 

📚@akidsco author 
🎨@adobeexpress 
🎙@itseverythingyouneediswithin 
✌🏻@uscedu 
💌 gigirobinson@select.co 

gigirobinson.com 

Sign up to our newsletter here!

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

We’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheeran. Check out our Instagram page for a pic of a very young, fresh faced Keith meeting Ed! 
 

🐄 Our Creators Of the Week (COW): 

• Tara Stiles co-founder of Strala Yoga, a best-selling author, and a well-being expert.  

• David Pinsof/ Substack - Everything Is Bullshit. Founder of Cards against Humanity 

• Call Her Daddy podcaster Alex Cooper for her Unwell launch 

👏 Our Brands Of the Week (BOW) 

• McDonalds’ latest campaign “As Featured In” Meals is their biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment 

• Rare Beauty by Selena Gomez – a creator brand with a great message 

• New Balance x FIGS collab  

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter.

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/ 

This week on the Creator Economy Live Podcast, we have another special guest appearance alongside Brendan and Keith, Nathan Jun Poekert, CMO Advisor and Executive Consultant for his company JUN. For those unfamiliar, Nathan has an impressive background, having served as Head of Social Media, Content, and Digital for American Eagle, and as Global Communications Director for BMW. 

Nathan shares his journey from agency roles to brand leadership and eventually consulting. He discusses his evolution in influencer marketing, his rise as a LinkedIn influencer, and offers insights on pushing social media teams to innovate and meet benchmarks. 

As always, Brendan and Keith catch up on industry news. Topics include Instagram's shift in algorithm focus to post share rates, tips on posting longer Reels, and the latest features Instagram is testing. They also discuss the challenges new creators face on saturated platforms and the need for incentives to keep them engaged. 

🐄 Creators of the Week (COW): 

• Camille Moore (@camille.moore_) 

• Brett (@brettdash_) 

• Oren John 

👏 Brand of the Week (BOW): 

• Hellmann’s: "Mayo Mani" campaign 

• Whoop 

• Jacquemus 

Brendan and Keith chat with TikTok Creator Timm Chiusano. Hear Timm’s creator journey – from nothing to a million followers on TikTok. What makes him so successful? And why he thinks there has never been a better time to be a creator. 

🐄 Our Creators Of the Week (COW): 

Félix Lengyel aka xQc @xqcow1 

@timmchiusano 

Baked by Melissa @bakedbymelissa 

👏 Our Brands Of the Week (BOW) 

McDonald's (@mcdonalds) on TikTok 

Barbie (@barbie) on TikTok 

World of Warcraft (@warcraft) on TikTok 

 
Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/

This week on the Creator Economy Live Podcast, we have a very special guest alongside Brendan and Keith, CMO of Rare Beauty, Katie Welch. She has been named Glossy’s Top Marketeer in 2022 and has been vital in the meteoric rise of Rare Beauty, the beauty products company founded by superstar musician and actress Selena Gomez. 

Katie shares her journey from agency to brand side, looking into the comparisons between traditional and creator-founded brands and the challenges facing influencer marketing agencies. From discussions on the state of influencer marketing agencies to the complexities of the $21 billion influencer industry, this episode provides a comprehensive exploration of the current landscape and what lies ahead for creators, brands, agencies and marketers. 

🐄 Creators of the Week (COW):   

Dermatologist Dr. Muneeb Shah (@doctorly) —better known to his 18 million TikTok followers as “DermDoctor”—has released a research-backed skincare brand called Remedy. 

Pedro the Racoon (@dailydancing_racoon) 

 Claire Saffitz (@csaffiz) and Cedric & Edith (@thcedlife) 

👏 Brand of the Week (BOW) 

Seed Health (@seed)  

In n Out (@innout)  

Poppi (@drinkpoppi) 

This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in the marketing frenzy that surrounds the big game. 

🐄 Our Creators Of the Week (COW): 

John Allen – aka Mr Ballen – a former Navy Seal and True Crime YouTuber who founded the MrBallen Foundation, a nonprofit that awards honor grants of up to $25,000 to organizations supporting victims of violent crimes and their families. 

Mike Diva – Director and YouTuber who did a Super Bowl commercial for DoorDash.  

Jennifer Welch, Angie Pumps Sullivan – hosts of the ‘I’ve Had It’ podcast who make you feel you want to jump in and talk to them. Relatable, hilarious content which is super progressive and provides amazing entertainment. 

👏 Our Brands Of the Week (BOW) 

CeraVe – A brand that shows it really knows how to leverage creators and infiltrate culture through its hilarious Super Bowl campaign. really understands how to leverage creators and infiltrate culture 

Dunkin’ - Delivered an awesome Super Bowl ad with the right blend of nostalgia, celebrity and humor. 

Poppi – Fun brand with great ideas deserve a mention for the #bringsodaback campaign as well as imaginative brand activations and an awesome Super Bowl ad

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy

In this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activations, to the academic side of the creator economy.  

🐄 Creators of the Week (COW):  

• Joel Bervell 

• MatPat 

• Theo Von 

👏 Brand of the Week (BOW):  

• Dunkin’ x Artists Equity 

• Vegas Spehere 

• Patrick Ta 

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

What are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers. 

Join us this week on the Creator Economy Live Podcast as Keith and Brendan sit down with Ben Relles, a true titan of digital innovation. From his early days of comedy at YouTube to his groundbreaking innovations in content strategy at Reid Hoffman, Ben's journey is one of unparalleled influence. 

We explore the latest in the TikTok saga, from legislative maneuvers to ByteDance's looming deadline. Plus, dive into AirChat, the hot new app blending Twitter and Clubhouse dynamics. 

We also get into Ben’s current work with Reid Hoffman and what the future of the creator economy looks like with the influence of AI. 

🐄 Creators of the Week (COW): 

Olayemi (lie) Olurin (@msolurin) - Lawyer, activist, and YouTube creator Olayemi Olurin recently joined New York City Mayor Eric Adams on The Breakfast Club to discuss contentious issues like homelessness and incarceration in NYC, deemed by some as a pivotal interview. On her channel "Olurinatti," she offers analysis and hosts discussions spanning topics from affirmative action to the 2024 election. 

Reid Hoffman (@reidhoffman) - Ben Relles worked with Reid Hoffman to recently unveil an AI iteration of Reid, utilizing a custom GPT model trained on his extensive body of work to generate lifelike responses. This innovative technology, crafted by Hour One and ElevenLabs, impresses with its human-like gestures and intonation, marking a significant step in bridging the Uncanny Valley gap. 

Almost Friday - (@ almostfriday.tv) - Almost Friday is a media company known for managing popular social media accounts. Originating as a set of Instagram profiles, it rapidly gained traction for its relatable content in weekend culture, sports, music, and character-driven comedy. With a network of over 3.5 million followers, their brands like Friday Beers, Almost Friday, and others collectively garner hundreds of millions of monthly impressions. 

👏 Brand of the Week (BOW): 

John Deere (@johndeere) - They are hiring a “Chief Tractor Officer” for $200k to launch their TikTok channel (Jen Hartmann - PR & Enterprise Social)) 

Dude Wipes (@dudewipes) – They recently trended globally on Twitter, sponsored F1, made it to Bain’s insurgent brands list, and are gearing up for their inaugural national campaign – their momentum is undeniable. A special nod to Greg Baroth, their social media guru, credited for much of their success; their witty sponsorships and playful jabs at brands like Taco Bell and Chipotle are garnering attention and yielding results.

We’re giving you an extra special episode to drop all the learnings from Cannes Lions with award-winning marketer Denise Vitola, VP Brand Integration PR, Social and Influencer, Bayer.   

🐄 Our Creators Of the Week (COW): 

@doctortim.md 

@lexfridman 

@dreaknowsbest 

👏 Our Brands Of the Week (BOW): 

https://www.drinkpoppi.com/ 

https://www.yeti.com/ 

https://www.elfcosmetics.com/ 

Sign up to our newsletter ⁠here!⁠

This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live!⁠ Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert.

From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn’t be ignored at the festival was how creators are becoming more and more integral in the advertising landscape. 

They highlight the growth of social-first and creator-first brands and the increasing presence of major platforms like Pinterest, Snapchat, and TikTok at industry events. The conversation touches on the challenges brands face in measuring the ROI of influencer marketing and the potential role of AI in content personalization and scaling. They also explore the significance of retail media networks and their convergence with the creator economy, suggesting that retail-driven influencer content will become increasingly important. 

🐄 Creators of the Week (COW): 

• Alix Earle (@alix_earle) 

• Brandon Marshall (@b_marshall) 

👏 Brand of the Week (BOW): 

• Spotify, LinkedIn, Yahoo 

• Pinterest 

In this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report. 
 

🐄 Our Creators Of the Week (COW): 

• Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized educational videos.  

• Chico Guerra (@chicoguerra) - turned $60 to get $680 sales on TikTok shop through someone else’s TikTok live 

👏 Our Brands Of the Week (BOW) 

• Cetaphil – the sensitive skincare brand shifting its marketing strategy by collaborating with makeup artists as experts.
• Liquid death – turned promotion into profit by using Steve-Os real hair 

Sign up to our newsletter ⁠here⁠!

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live⁠! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

In this episode, we’re joined by a very special guest Ryan Serhant whose accolades include Celebrity real estate broker, TV personality, entrepreneur, CEO, tech investor, content creator and thought-leader.

We dive into the mindset and methods that have shaped Ryan’s journey as an entrepreneur and how he’s turned community into customers.

Ryan discusses the importance of leaning into your strengths and creating a personal brand in order to turn content into a business that drives revenue.   

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter here!

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

On this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby. 

Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work and what the future holds for brands using influencer marketing. Jack also reveals which of his posts garnered the most support and how he started his content creation journey on LinkedIn and with Future Social.

Before Jack jumps in, as always, Keith and Brendan dive into the news, discussing whether we’re witnessing "The End of Peak Creator." They examine the shift towards niche influencers, TikTok’s explosion of micro-celebrities, and the changing landscape of mainstream media. 

🐄 Creators of the Week (COW):  

• Timmc (@timmchiusano) 

• Sam Salem (@samuelsleeves) 

• Frankie Gaw ( @littlefatboyfrankie) 

👏 Brand of the Week (BOW):  

• L’Oréal 

• UPS Store 

This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Rynair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more.

Join us as Michael talks us through his pivotal role in redefining Ryan Air's social media strategy, to his ambitious venture with Frankly, aiming to reshape the advertising world. Learn from our discussion on the cultural differences in advertising strategies between Europe and the US, as we explore how the right digital strategy can elevate a brand's journey!

🐄 Creators of the Week (COW):

• Shelby Lattimore, the innovative third-grade teacher who revolutionized financial education in the classroom.

• Jon Ronson, the acclaimed author, speaker, and documentarian, whose insightful exploration of public shaming in the digital age offers a timely reflection on the complexities of online culture.

• Ben Gallagher, the strategic mind behind Luxe Collective's success, stepping up as CEO with a vision to redefine luxury branding in the social age.

  
  

👏 Brands of the Week (BOW):

• Best Cereal by the Watchmen, the breakout sensation in the breakfast aisle, selling over 100k boxes in just two weeks with its unique blend of taste and storytelling.

• Liquid Death X ELF, for their bold collaboration on Corpse Paint makeup, merging hydration with high fashion in a campaign that's as refreshing as it is rebellious.

• Specsavers, for their eye-catching campaigns that prove the power of humor and relatability in brand communication, and a special nod to Tinder for its innovative approach to engaging users.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

In this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon.  We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow! 

🐄 Our Creators Of the Week (COW): 

• Kain Kallaway – an influencer who has perfected a great style of ‘edutainment’ with his videos that take a look at new tech and cult brands. A guiding light in the creator space for creating short form content that informs but also entertains.  

•  Caleb Hammer – A young financial planner who boasts 400k followers on TikTok and 800k on YouTube. Goes through guests expenses line by line asking them questions and giving them actional advice. Caleb is part of a growing movement of financial influencers who are helping to contribute to financial literacy. 

• Fantasy Footballers - Andy Holloway, Jason Moore, and Mike Wright host a podcast style show that takes a deep dive into the fantasy football universe. All year round (and 5 days a week during football season!) they deliver quality content on fantasy football that is both entertaining and informative. It has become one of the largest sports podcasts in the world.    

👏 Our Brands Of the Week (BOW) 

• Disney Hub on TikTok – the result of this innovative partnership is a hub which contains content, interactive segments, prizes and giveaways leading the way for more TikTok/brand collaborations 

• Celsius – the energy drink brand has seen huge growth over the last few years in part down to it’s clever partnerships with action sports creators and  fitness influencers.  

• Little Chonk backpack – Creator Bryan Reisberg launched his dog backpack in 2021 and sold out in minutes. An amazing example of the power of influence, innovation and great product development.  

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

ICYMI, last week Keith and Brendan were joined by Nadya Okamoto, co-Founder of August, to record the second live edition of the podcast, in partnership with Creator Economy NYC.   

Nadya is a force to be reckoned with in the creator economy. At just 25 years old, she's is founder of multiple companies, she has run for public office, AND amassed millions of followers across various platforms. Safe to say, this conversation blew us away. As a self-described "geriatric Gen Z," Nadya leverages her social media savvy to grow both her personal brand and her business. In the conversation, Nadya shares invaluable insights on how she scaled her brand using content creation and how social is feeding more and more into the political landscape. 

🐄 Creators of the Week (COW):

• Skibidi Toilet
• Ilona Maher
• Nara Smith 👏 Brand of the Week (BOW):  

• Kamala Harris
• Publicis

In this episode we’re joined by Meredith Almond, Social Media Lead for Jimmy John’s to discuss the evolution of social, her career highlights, as well as dive into the latest creator economy headlines. Tune in to hear how Meredith and her team create stand out social content that truly engages, the Jimmy John journey with Threads as well as the proudest posts of her career. PLUS; YouTubes new generative AI tools, is X moving to a subscription model and TikTok eyes more social networking features. 

This episode was recorded live at Creator Economy Live in Las Vegas. Keith and Brendan took to the stage with Lilly Briger Senior Lead of Creator Partnerships for Barbie & Dolls at Mattel to discuss THE campaign of 2023 and the run-up to ‘B-Day’. Lilly shares her learnings on creator partnerships, awareness vs perception, maximizing budgets as well as the differences in media vs product marketing.  

🐄 Our Creators Of the Week (COW): 

Sisa Quispe (@sisa_quispe) - An Indigenous woman of the Quechua Aymara tribe who shares content about preservation in native ways. 

MatPat – game theorist and big YouTuber who has elevated YouTube with thoughtful content and storytelling. 

Chris Corsini – Prominent YouTube astrologer who shares (scarily accurate) monthly horoscopes and monetizes his community via an interesting subscription model. 

👏 Our Brands Of the Week (BOW) 

Pop-Tarts – The viral stunt at the end of the Pop-Tart Bowl likely provided more media value for the brand than the whole investment in the game itself. 

AllTrails – Popular hiking trail app launched into ChatGPT making it even easier to source and create trails.  

Sephora – the ’teen and tween takeover’ - as seen on TikTok - is a testament to marketing (albeit terrifying) how they have managed to capture the hearts and minds of teens. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat's fresh campaign stance. Plus, don't miss our candid chat on the shifting sands of influencer marketing as we step into 2024, where the blend of storytelling, brand integration, and community engagement promises to redefine influence. 

🐄 Creators of the Week (COW): 

Corporate Natalie - known for her insightful takes on the corporate grind. 

Humphrey Yang - the master explainer of complex economic concepts in digestible bits. 

Kristen Hollingshaus (@hauskris) - who shines with her unique blend of creativity and digital storytelling. 

👏 Brands of the Week (BOW):  

OpenAI - captures our imagination this week with its trailblazing technologies 

Ridge - receives a creative boost from Marques Brownlee who joins as Executive Board Member, Equity Investor, and Chief Creative Partner 

Celestial Seasonings - brings comfort and warmth to our cups, proving that brands can be both innovative and nurturing. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

Join us in this week’s episode of Creator Economy Live as we uncover the story of Brent Underwood, the visionary breathing new life into Cerro Gordo, a ghost town with a haunting history of silver mining and wild western lore. With a combined following of 5 million, Brent's cinematic storytelling has captured the imagination of millions, leading to a book deal that promises to reveal even more about his quest at the edge of Death Valley.

We also break records with the Streamer Awards, dive deep into the rise of PRIME's success, and navigate the fine line between initial traction and lasting success. Plus, don't miss our insightful discussion with Brent about the origins of his YouTube channel, the art of storytelling that keeps viewers hooked, his approach to community building, and the monetization strategies that have made Ghost Town Living a phenomenon!

🐄 Creators of the Week (COW):

- @alexisanddean

- Brent’s book 'Ghost Town Living' and dailydancing_Racoon

- Heavy d sparks

👏 Brands of the Week (BOW):

- Reddit's groundbreaking deal

- Uncle Nearest Whiskey's success story

- The unconventional charm of Black Sheep (Frog balls)

In this episode we’re joined by Mark Book, Head of Content for North America from Digitas, to discuss how the definition and role of content has evolved in marketing, what makes a great content partnership as well as his career highlights.

PLUS; we dive into a whirlwind of new social platform features, the booming TikTok Shop, the battle against social media misinformation, and TikTok's groundbreaking creator scoring system.

Our Creators Of the Week (COW):

• Haley Kalil (@haleyybaylee) - scientist turned content creator graduated summa cum laude with a Bsc in medical biology and psychology, and a minor in chemistry has done amazing collabs with Ed Sheeran, Jaret Leto, Zach King and more.

• Dylan Huey - President of Reach/USC influencer organization. Has his own audience of 2million followers+. Done a great job of being out in the industry, giving back and educating others.

• Hallie Tutt –TikTok influencer who calls herself a ‘Universe Builder’ doing a lot of amazing visual things and creating experiences that will work well for brands and a great collaborator.

Our Brands Of the Week (BOW) 

• CB2 (Crate & Barrel) - Innovatively took social content and used it across other channels. They launched a social marketing campaign showing its new “Best of” collection on Instagram before it was then repurposed on display ads and CTV.

• MrBeast’s ‘Feastables’ will be the first creator product on NBA jersey after he signed a deal with the Charlotte Hornets

• Lipdub by the creators of Captions– can upload a video into 45 languages which not only translates but also autodubs the video. In addition to 45 languages you can also translate into Pirate, Gen Z and Baby Talk.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.Sign up to our newsletter:This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.https://creatoreconomylive.com/

In our very first episode, Brendan and Keith talk deinfluencing, the potential TikTok ban, and how they think Elon is fairing at Twitter.  And why’s Brendan on Dr. Phil?! 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

🐄 Our Creators Of the Week (COW): 

Austin Hankwitz Podcast

Ghost Town Living YouTube channel - ⁠https://www.youtube.com/watch?v=UVLrNNJCTS8⁠ 

👏 Our Brands Of the Week (BOW) 

Dove Campaign

Jamie O'Brien

Ben Gravy

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Creator Economy Live

We are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translation model across almost 100 different languages!  

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/ 

🐄 Our Creators Of the Week (COW): 

@theaengelbrektsson isn’t a typical influencer partner. Rather than turn to the 22-year-old Irish creator to promote their products directly, brands like Ruggable, Amazon Prime Video and Burberry are tapping von Engelbrechten to weave their products into her ongoing @sylvaniandrama TikTok series, in which she uses miniature animal dolls to act out melodramatic—and often darkly comedic—storylines of infidelity, violence and mental illness.  

Sasha DiGiulian @sashadigiulian 

pro rock climber with 500k followers on instragram – building a CPG company. 

👏 Our Brands Of the Week (BOW) 

Hyundai’s chocolate car (Future Social - Jack Appleby).  They made branded content with TikTok Creator Amaury Guichon (22 million followers) to create the IONIQ 6 out of sweets, and the video got 36.7 million views.  They then partnered for a branded duet with another TikTok Creator, ChefReactions, who makes content critiquing other food content on TikTok. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert. 

In this special holiday installment of Creator Economy Live we honor the 12 days of Christmas with the 12 stories of social: a look back at the top 12 storis that shaped the creator economy. Join Keith and Brendan on this fun, festive journey through what set the creator world ablaze and what fizzled out in 2023. But that's not all – we'll also turn our gaze to 2024 and share our predictions for the trends that will shape the creator economy over the next year. 

COY (Creator of the Year) 

• Emma Chamberlain – maintained her influencer status but branched out to multiple ventures outside of social including a podcast, coffee line, brand partnerships, TV commercials. Crossed the threshold from creator to household name. 

• Logan Paul –  delivered the turnaround of the decade with a star studded (+highly ranked!) podcast, 6th in his category on prime, re-signed a multi-year deal and won his first WWE Championship 

BOY (Brand of the Year) 

• Barbie – a turnaround year for the brand which went from shoved to loved in 2023 

• Adobe – Rode the AI wave and leap frogged ahead of everyone with Firefly and Sensai 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Get ready for a new year of Creator Economy Live! Our first guest for 2024 is Sean Kim, President and Chief Product Officer at Kajabi. From TikTok to Kajabi, Sean has been at the forefront of creator monetization. Tune in as they discuss the future of the creator middle class, the biggest opportunities for monetization, and how Kajabi is supporting creators. PLUS; the decline of ad revenue, the rise of direct fan monetization and big 2024 predictions.

🐄 Our Creators Of the Week (COW): 

MrBeast + Chucky Appleby - teamed up with to launch ViewStats, a database of YouTube channel analytics. 

Jack Appleby – newsletter Future Social covers alot of intersection social media <> advertising. Has alot of unique and hot takes. 

Colin and Samir – Podcast creators who cover really relevant news on what is trending in the space.  

👏 Our Brands Of the Week (BOW) 

Albertsons – launched "Survive in a Grocery Store" in partnership with MrBeast. The episode features a contestant who wins $10,000 for each day he lives inside a Safeway store, provided he also chooses $10,000 worth of products to give to a local charity. 

Kajabi – launched a whole host of new products including Kajabi payments and Creator Studio (launching next month!) an AI tool which helps creators build out their whole marketing funnel

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

This week, we have another special guest appearance alongside Brendan and Keith: Steph Martin, an influencer marketing veteran with extensive experience in fintech, healthcare, DTC, and consumer goods industries. Steph has led influencer marketing for renowned brands such as Hims & Hers and ThirdLove and is the SF chapter ambassador for Women in Influencer Marketing. 

Steph shares her journey from traditional PR to leading influencer programs on the brand side. She discusses the evolution of influencer marketing, from its early "wild west" days to a more data-driven, strategic approach. Steph also offers insights into current industry challenges, the importance of creative freedom, and the ethical considerations brands and influencers must navigate. 

As always, Brendan and Keith catch up on industry news. Topics include the debate over the value of a well-designed Instagram feed, Walmart's first-ever Creator Upfronts in LA, and the latest features being tested by Meta and Instagram. They also provide a VidCon recap, highlighting the maturing ecosystem and the growing interest in LinkedIn as a platform for creators. 

🐄 Creators of the Week (COW): 

• Fidias Panayiotou (@ fidias0) 

• Ruben Hassid (@ rubenhassid) 

• Caroline Stern (@carolinemstern) 

👏 Brand of the Week (BOW): 

• Piece of Cake Moving & Storage
• Zyn  
• Shipt

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter: https://creatoreconomylive.com/newsletter This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Washington Post reporter Taylor Lorenz (who is currently trending on Twitter!) joins Brendan and Keith to talk Threads vs Twitter. Are we moving to a world where you have to pay for social?  

🐄 Our Creators Of the Week (COW): 

Sidemen https://www.youtube.com/@Sidemen 

@TheoreticallyMedia 

👏 Our Brands Of the Week (BOW) 

Amazon with their TikTok interactive livestreaming experience for Prime Day “Duel for Deals” 

Shopify and their meeting cal feature that estimates the cost of the meeting based off the staff cost in attendance 

Pre-order Taylor’s book here! 

Extremely Online: The Untold Story of Fame, Influence and Power on the Internet Paperback – 5 Oct. 2023 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

https://creatoreconomylive.com/ 

This episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journey from influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships. Tune in to learn what the retail media boom may mean for brands, retailers and creators alike.

🐄 Our Creators Of the Week (COW):

School of Astonishing Pursuits – our very own Brendan Gahan has launched a course in partnership with Jason Bagley as part of the School of Astonishing Pursuits – the course aims to make sense of the chaos that is social and will cover topics including: developing a content strategy, career advice, frameworks and more

Creative Explained - the ‘Dave Grohl of plants’ creates fast-paced videos teaching hacks, tips and tricks, usually by yelling a whole bunch of knowledge on screen with swish and swoosh sound effects

Antony Hopkins - Hollywood legend runs an amazing TikTok page and deserves a shoutout!

👏 Our Brands Of the Week (BOW)

Bud Light - announced partnership with true brand advocate and controversial comedian Shane Gillis who currently boasts the largest podcast on Patreon.

Atria Books - the publisher sponsored Marc Sebastian’s 18-day voyage aboard Royal Caribbean’s nine-month “Ultimate World Cruise,” which has amassed more than 500 million views on TikTok.

Silk - Recently ran the Plenty Good challenge to encourage plant based consumption through an interesting range of creators and celebrities

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

In this episode we’re joined by Natalie Marshall... better known as Corporate Natalie, the social media sensation who has amassed over 1million followers for her hilarious content that pokes fun at corporate life and ‘New Normal’ nuances. We discuss Natalies journey from Big 4 consultant to top tier creator, her best brand partnerships, how she curates for different platforms as well as her future aspirations. PLUS; Meta’s celebrity chatbots, X considers removing interaction counts and Instagram rethinks Reels bonus payments for creators  

🐄 Our Creators Of the Week (COW): 

• Lydia Elise Millen – the British influencer came under fire from the Advertising Standards Authority for an undisclosed TikTok post about her stay at the Savoy Hotel. While Millen did have a commercial agreement with the brand they argued they had not commissioned any TikTok posts, thereby disassociating the video from any direct advertising for Fairmont or The Savoy. 

• Chris Erwin – The 3 x founder latest venture provides strategy and financial advisory for media and commerce execs. His newsletter provides in-depth analysis of emerging industries and breaks down the details of deals in the space. 

👏 Our Brands Of the Week (BOW) 

• Cirque du Soleil – The brand launched its’ own influencer network which includes 1,500 artists who boast a combined total of 35million fans. 

• Cinemark – The movie theatre chain partnered with ghost-hunters Sam & Colby for a feature where the duo documented their  stay at the infamous Old Arnold Estate, the inspiration behind the Conjuring films. The episode premiered in 168 theatres to sell out audiences – once again proving the power of creators to drive ticket sales in the movie industry. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Taco Bell’s Head of Social Nicole Weltman joins Keith and Brendan to talk resident creators, is the social listening war room @TacoBell an urban myth? And how does social listening impact product development? Also in this episode: an update on the Montana TikTok ban, what do Brendan and Keith think of the new Twitter CEO? And does any social media content belong behind a paywall? 

🐄 Our Creators Of the Week (COW): 

@LinusTechTips 

@lalakent 

@lex.loves_ 

👏 Our Brands Of the Week (BOW) 

Elf Cosmetics

Makeup over Make Up

Taco Bell

Taco Bell and Taco Tuesday’s

Mountain Dew

 
Sign up to our newsletter here!

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Check out Creator Economy Live!