Copy That Pops: Writing Tips and Psychology Hacks for Business (Laura Petersen, M.A.E.D.)

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	Pub. Date	Title	Duration
	05 Dec 2017	102: Psychology of Podcasting + Copywriting for Podcasters	00:15:05
It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people! I want to share with you today 3 reasons why I absolutely love having my own podcast. A few exciting highlights include: - Why care about copy as a podcaster? - 1-year anniversary announcement - How you can get two months free of audio hosting when you’re ready to start a podcast - Awesome shout outs from listeners! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Go to com for blog articles, downloadable content and more! Ready to begin your podcast journey? Start with com using code “LAURA” for 2 months free! Links to Things Mentioned in This Podcast Episode: SemRush Google Keyword Planner Read More: Shownotes for 102: Psychology of Podcasting + Copywriting for Podcasters
	30 Jan 2018	110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip	00:05:53
It’s time for a Tuesday quick book tip! I have a few pricing and book size strategies to help you get paid on the road to Best Seller! A few exciting highlights include: Book sizing techniques Pricing strategies Kindle Direct Publishing (KDP) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements Andrew Ryan Londre’s Book Read More: Shownotes for 110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip
	04 Sep 2018	142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren	00:08:54
Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) gatekeepers for access to amazing people and opportunities. Spoiler alert: You need to apply psychology, a bit of common sense, and lots of attention to detail! Jess Lindgren reveals all. This is a great quick episode you can't miss! Want to see more? Shownotes for 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren
	18 Dec 2018	155: Authority Positioning, Confidence, and Self-Publishing a Book Like a Publisher with Dr. Bhrett McCabe	00:48:11
What can a mindset coach to professional athletes teach us about business? Turns out...a lot! Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields. A Few Highlights and Mentions: - Build Your Network podcast with Travis Chappell in Episode 121 - How Bhrett struggled in baseball - From a business major on the path to becoming a lawyer to becoming a clinical psychologist - Why do medical professionals wear white coats? (Hint: signs of authority and presence) - Why Bhrett decided to write a book. - Champ vs. Chump - Fascinating stories from Bhrett's podcast. - How do you communicate authority without coming off like a jerk? - What is the key to happiness? Maslow’s Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance) - Winning the 101st wrestling competition (great story) - Is competitiveness a good thing for business? - Top Dog (book) by Ashley Merryman and Po Bronson - Story of Noah Galloway a soldier, double amputee, and Dancing with the Stars favorite (video clip) - Book advice for first-time authors - Why Bhrett likes self-publishing but does it so it looks like a traditionally published book - Why NOT to use bright white paper for your book. - Bhrett's "sexy" alter-ego (sans 'h') ;) - Episode 107 "Your One Word" quick copy tip Bhrett's Book - The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series) - The MindSide Manifesto: The Urgency to Create a Competitive Mindset Our Guest Dr. Bhrett McCabe is the founder of The MindSide and a Licensed Clinical Psychologist holding a Ph.D. degree in clinical psychology from Louisiana State University (LSU), with an emphasis in behavioral medicine having completed his internship at Brown University in Providence, RI. While an undergraduate at LSU, Dr. McCabe was a 4-year letterman on the baseball team and was a member of 2 National Championship teams, 3 SEC championship teams, and 3 College World Series teams. Dr. McCabe is a practicing Sports & Performance Psychologist who works with numerous athletes from the PGA and LPGA Tours, NFL, NBA, MMA, and serves as the sports and performance psychologist for the University of Alabama Athletic Department. Dr. McCabe has recently authored The MindSide Manifesto: The Urgency to Create a Competitive Mindset in order to help athletes, coaches, and leaders compete to the best of their ability. Dr. McCabe has published several academic journal articles, presented numerous scientific presentations, as well as provided insight and authored articles for trade magazines such as GOLF Magazine, Golf World, Golf Week, and ESPNW, among others. Dr. McCabe has also made several appearances on The Golf Channel’s Morning Drive and The Golf Fix. Great Quotes from the Podcast Episode “You sometimes have to listen to the universe and know when something's not speaking to you." - Dr. Bhrett McCabe "This mental stuff is really powerful and we aren't tapping into it." - Dr. Bhrett McCabe "Be confident in your answer." - Dr. Bhrett McCabe "You have to learn how to communicate." - Dr. Bhrett McCabe "The most brilliant people connect humans, regardless of how they speak." - Dr. Bhrett McCabe "If I can give my instructions to an 8-year-old or a 15-year-old, and they can understand it -- wonderful!" - Dr. Bhrett McCabe "Everybody has a story." - Dr. Bhrett McCabe "We can learn so much by listening to and being connected to others." - Dr. Bhrett McCabe "Mediocrity -- the statistical average -- has a lot of people that want you to stay there." - Dr. Bhrett McCabe "Everyone has a cell phone that creates their own media company today." - Dr. Bhrett McCabe "I love self-publishing because I like having control of everything that I do." - Dr. Bhrett McCabe "Don't be embarrassed about promoting your own work." - Dr. Bhrett McCabe
	08 Aug 2017	085: One Takeaway From Gary Vaynerchuk On Sales Versus Marketing	00:07:34
Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond! A few exciting highlights include: - Sales vs. Marketing?! - How are you improving and growing your brand? - Keep leaving me feedback and let me know what you think of the show..the good and the bad! Read More: Shownotes for One Takeaway From Gary Vaynerchuk On Sales Versus Marketing
	18 Dec 2016	047 – Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]	00:24:33
In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business. A few exciting highlights include: Overcoming the key challenges with Facebook ads The importance of making your copy about your audience How to be relatable to your audience and create a community Obtaining long time listeners for your podcast How to inject your personality into your ads Tips on sending pitch emails to potential guests for your podcast More: Shownotes for Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]
	20 Jun 2017	078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)	00:04:21
Let’s apply the psychological principle of ‘reciprocity’ to business. Heck, this quick tip applies to everyday life too! A few exciting highlights include: - My Amazon Best Selling author course is now live! copythatpops.com/bestseller - Principle of Reciprocity and what it means for you! - Throwback Tuesday with Episode 001 and Evolutionary Psychology where we talked about “3 Seconds Is All You Get – The Psychology of Why Landing Page Optimization Matters” Read More: Shownotes for Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)
	23 May 2019	180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker	00:41:49
Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way. We talk about: - How did Johanna get into speaking? (Hint: She used to be super shy and thought “men are smart and women are not...I am a female, so I must not have anything of value to say”) - Is it possible to learn to have presence and charisma on stage? - Johanna's experience studying abroad in Italy. - Tips for getting speaking engagements - Why you need to let YOURSELF know you are a speaker - Discovered she needed to speak for all women...and all people...to liberate all of us. - What's your "genie gem"? - Ignite Your Speaking Power (mini-training) free! JohannaWalker.com/copythatpops Our Guest Johanna Walker is the fear-blasting, storytelling maven for coaches, consultants, leaders, and change-makers. She’s the founder of Women Who Speak, a transformational speaker coaching program for female leaders, and she’s the co-founder and co-host of Boulder, Colorado’s popular bi-monthly story slam series, Truth Be Told. In addition to her work as a speaker and coach, Johanna has written and performed solo theater pieces that she’s toured throughout the US and Canada. She holds an M.Ed. from Kent State University, an MFA from Naropa University, and is a certified WholeSpeak Public Speaking Coach. Johanna's TED Talk "The Stories That Live in Our Bodies" Great Quotes "My story was about my story of silence and experience of not speaking." - Johanna Walker "I could feel my voice connect with the people in the room." - Johanna Walker "This is a part of a bigger story...of women...of women in speaking." - Johanna Walker "'You rarely meet a woman who's as smart as her husband.' - I bought into that story." - Johanna Walker "I really found my voice through creativity." - Johanna Walker "On stage, I had permission to speak...something about that opened the door for me to take up space, speak my truth, and tell my story." - Johanna Walker "Start identifying as a speaker." - Johanna Walker "It takes networking and pitching, and networking and pitching, and networking and pitching [to get speaking opportunities]." - Johanna Walker "Presence is 'I'm showing up fully.'" - Johanna Walker "Go forth and speak." - Johanna Walker "If you feel the call, I say answer it. Answer it in spite of whatever story you are telling yourself or despite whatever fear you might be feeling." - Johanna Walker Take Action Now! Amazon Bestselling Book Workshop [free] Bestselling Book Accelerator Speaker's Secret Gig List
	08 Oct 2019	193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update	00:07:40
The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!). Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] ----- Click here to access full shownotes at Copy That Pops podcast page
	09 Jan 2018	107: Your ONE Word Quick Copy Tip [CONNECTION Edition]	00:16:26
If you were asked to pick one word to describe your business, life, aspirational goals? Just one word! Let's connect ;) A few exciting highlights include: 4 Most Important “A’s” of business Take some time to disconnect One word- what’s yours? The 4 A's of Business: - Authority - Attention - Attractiveness - Affluence Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Your One Word: The Powerful Secret to Creating a Business and Life That Matter Read More: Shownotes for 107: Your ONE Word Quick Copy Tip [CONNECTION Edition]
	02 Dec 2016	041 - Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner	00:33:42
Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience. Jennifer specializes in achieving symmetry between her client’s brand message and their personality. I talk with Jennifer Faulkner, Founder of Word Symmetry, where they help brands to uncover their story and engage with clients through persuasive storytelling. A few exciting highlights include: Tips you can apply right away to improve your writing and connection with your brand How to transfer your personality to writing and deliver style into your copy Steps you can take to improve on your own if hiring a professional copywriter isn’t in your current budget The importance of selecting the right networking groups for organic growth and connection Quick tips on Facebook ads and improving click rates Shownotes for Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner
	23 Jul 2019	185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant	00:57:45
Dominatrix + copy tips? Yes! Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy. So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?” These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn’t sound like anyone else. It should sound like you. But if you don’t feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it. You won’t attract all the right people that you could! My guest Dana Pharant knows ALL about standing out and being unique. Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives! A Few Highlights from This Podcast: - How we met, in my free Facebook group for new authors. (And then met in person in San Diego when I was still in the first trimester of pregnancy and sick! :-P ) - Shout out to Davide Di Giorgio, a professional speaker trainer. - From McDonald’s to massage therapy to running your own coaching business...what was Dana’s journey into business? - The personal story behind getting into the dominatrix world - When did Dana decide to overlap business and “kink” or the dominatrix world? - How was it making such a bold choice? ...that seems very outside the norm for professional business - Was it worth the risk? - Do you recommend others take big risks in their messaging? Branding? Communication? - How can we psychologically challenge and transform limiting beliefs...with simple questions? - Should we “welcome other people to judge us”? What does that mean and what implications does it have? - How do we find what makes us polarizing or unique in business? (to help with our communication and copy) - How can we use "confirmation bias" and different questions (for practical woo!) to slowly, but completely, change our mindset and have a powerful effect on our minds and success. - Advice on how to step into being more polarizing. (Hint: The safe way...'what bugs you in your industry?'...'what charities do you love the most?') - Kiva.org - microlending to people around the world! "A hand up, not a hand out" - as Dana describes it. - How "Bro-Douche Marketing" bugs Laura and is planning spoofing videos on it! - What do you mean by “money is not real”? - You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero - I talk a lot about psychology on this show...in your work with clients you say, “You’re doing all the right stuff so what’s preventing you from making that bigger impact? Have you given away your power?” - What advice to someone listening could you give for them to take back their power and psychologically step back into their path toward achieving what they truly want? - Why did Dana decide to write books? Beyond Fear: Daily Inspiration to Ignite Your Power and Reclaim Your Life -- in 2014 The Inner Dominatrix Guide: Become a Badass in Business -- in 2018 - What has being an author done for you and your business? - Best advice for someone working on their first book? Our Guest Our guest, Dana Pharant, has 20+ years in the wellness and stress management fields, has built a 7-figure business, and is a two-time #1 bestselling author. Dana is the leading authority at teaching her audiences health habits, mindset strategies, and authentic presence so they can tap into their inner power, be top performers in their field, and stop caring what others think. She's also a 2-time award-winning speaker and sought-after coach, Dana is committed to living life in command of her feminine power and helping others connect with their Inner Dominatrix. So, let's see what we can learn about writing tips and psychology hacks from THE Inner Dominatrix! Learn More: DanaPharant.com Great Quotes “[My brand is] brilliance with a dash of cray-cray!" - Dana Pharant "When you're in a deep trance, you have the ability to reprogram...you imprint at a very deep cellular level the change, that would take years of cognitive processing to do, if ever." - Dana Pharant "There's no room for doubt in the dungeon." - Dana Pharant "I use other people's judgment for fuel for myself." - Dana Pharant "What if THAT'S actually a lie?" - Dana Pharant "I like 'practical woo'!" - Dana Pharant "You've got to put a ball-gag on your monkey mind!" - Dana Pharant "I love going to networking groups now -- half the room will be in shock and horror, and the other half were secretly passing me notes that they wanted to talk to me." - Dana Pharant "The more in-your-face I am with people, the more I create a very defined line." - Dana Pharant "Welcome the judgment." - Dana Pharant "It's always worth [writing a book], even if the book sucks." - Dana Pharant "The very act of actually hitting the 'publish' button on a book...actually says a lot to people." - Dana Pharant "Having your name on the front cover of a book is powerful." - Dana Pharant Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List Copy That Pops episode 185's full shownotes
	09 May 2017	072: Quick Tips on Hashtags for Instagram	00:10:45
#INSTAGRAM Today’s quick copy tip is about using hashtags to help you grow your online community! Learn more about my Instagram page and my dog Tuck! #Chillastuck A few exciting highlights include: When did Instagram begin? Learn some fun facts about the history of Instagram! Quality use of hashtags Read More: Shownotes for Quick Tips on Hashtags for Instagram
	11 Apr 2017	068: Facebook Live + Messenger Marketing Teaser	00:10:02
Can you see me guys?? I just went live on Facebook and turned it into a podcast! I am excited to repurpose this Facebook Live video and kill two birds with one stone! Check it out for some insight into the power of using Facebook to increase your audience and engagement. A few exciting highlights include: Pat Flynn meeting group opening up for locals in San Diego area The effectiveness of Facebook Messenger Marketing and why you should do it Many Chat tool—Manychat.com Chat Fuel Teaser podcast before Episode 70 with Ian Smith Repurposing content and turn it into different forms for multiple audiences Read More: Shownotes for Facebook Live + Messenger Marketing Teaser
	30 Apr 2020	209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business	00:03:53
UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out... HOW IT HURTS You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it." You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it." SO, YOUR PERCEPTION IS SKEWED The truth actually is that you are just hanging out with go-getters. Most people do NOT start podcasts, write books, or speak on stage. Most people consume but do not create. Most people overthink but do not take action. And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice. HOW TO FIX So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative. The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you. You have a great crew around you. Keep it up. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe. Do the thing. You know what it is. Do it. FEEDBACK Agree with me? Disagree? Did this help at all? Let's dialogue! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)] Click here to access full show notes.
	23 Jan 2018	109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox	00:39:43
The first interview of 2018 is here and it’s guaranteed to inspire you! A rough start in life doesn’t have to control your journey! My guest today shares not only her past but also her present and incredible future. A few exciting highlights include: - Hear what it was like living in foster care and growing up as “at risk” - Find out how Nicole’s mindset changed at such young age! (Hint: she’s only 22!!) - Writing tips for copy - How to share personal stories in your writing -How to use your life lessons to inspire others Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out Nicole’s book! Guest: Nicole Zeien-Cox is an author, professional speaker, and accomplished entrepreneur who strives to inspire everyone to live a full life. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey, from foster care to self-employed business owner. In just 30 days she wrote her first book, "Foster to Fosters," becoming an Amazon Bestseller within a short 24 hours of publishing. This book led to sharing relatable life lessons through public speaking and coaching that benefits budding entrepreneurs, child welfare professionals, parents, and teens. It also led to a national publishing deal that has facilitated a platform, which allows her to continue advocating for causes she believes in. Great Quotes: “I reacted off of emotions; it was really scary.” – Nicole Zeien-Cox “I really started to see the big picture at 16.” – Nicole Zeien-Cox “I’ve got that feeling that I’m supposed to be helping other people.” – Nicole Zeien-Cox “I realized that this is my life and I have to take control.” – Nicole Zeien-Cox “Write from the heart.” – Nicole Zeien-Cox “Get a feel of what you want to write about and what’s important to you and why it should be important to others.” – Nicole Zeien-Cox “I made up my mind that I’m going to do good things in this world.” –Nicole Zeien-Cox “If it’s something that you can overcome and it’s going to help people, definitely do it.” – Nicole Zeien-Cox Links to Things Mentioned in This Podcast Episode: One Day at a Time in Al-Anon Read More: Shownotes for 109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox
	14 Feb 2017	060: From Bullied to Inspirational with Bhomik Saini	00:24:47
From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so important to success in any stage of life or pursuit. A few exciting highlights include: - Where am I recording this episode from? You’ll never guess! - I am holding a seminar on repurposing content for podcasting. (On international waters!) - Guest today is coming to us from Ames, Iowa. - Where does Bhomik dream of living? - Why did Bhomik want to visit Iowa? - Bhomik’s professional lawn tennis playing background! - Plans to start a textiles company in New York - Doing something out of his comfort zone! Writing a book. - Why Bhomik started getting bullied in school and how he turned it into a win. - How Bhomik rose to becoming a great player but lost friends. - How an injury got him back on track with a real purpose. - Why to stop complaining. - An unexpected food analysis. - Bhomik’s plans to start a movement. Read More: Shownotes for From Bullied to Inspirational with Bhomik Saini
	01 May 2018	125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority	00:06:42
It’s time for you to upgrade your status. Are you ready to become an expert? This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise! A few exciting highlights include: 8 ways to grow your expert status and position yourself as an authority in your area Social Proof Photos –Any pics with Oprah?! Post them!! Articles or Blogs Traditional Media (think TV, Local news) Video Stage Podcasts BOOKS! Becoming an Author is Huge!! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Read More: Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority
	09 Jan 2017	053 - Sharing 2017 Goals or "Resolutions"?	00:12:42
Happy New Year! Is it dumb to do "resolutions"? I ring in on this (hint: I don't agree with a lot of people on social media right now). And I share 2 goals for this year that I'm working on around podcasting and applying my copywriting and psychology skillz to. Looking forward to hearing about yours as well. Read More: Shownotes for Sharing 2017 Goals or "Resolutions"? [What are your thoughts?]
	22 Apr 2016	000 - Welcome to Copy That Pops!	00:06:29
I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics! What is Copy That Pops? Who is Laura Petersen? Why 88% of businesses are unhappy with their conversion rates. Take Action! Text EPISODE0 to 44222 to give feedback to Laura and get your free gift, the top 33 list building gurus you should follow and copy. Read More: Shownotes for Welcome to Copy That Pops!
	23 Nov 2016	038 - Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky	00:40:14
The psychology of putting on an effective virtual summit... In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as “a series of webinars on steroids”. These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future. A Few Exciting Highlights: How virtual summits can grow your email list and expand your impact How to sell your video content as a package, bundle packages, or membership options Copywriting advice Tips from the technology side of virtual summits The minimum requirements for getting started on your own Selling platforms and payment processing Course delivery platforms Why a well-produced summit is so important How to get people to participate applying Psychology Shownotes for Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky
	05 Feb 2019	163: Hilarity Ensues, Failures Revealed, and Book Tips Abound with Bestselling Comedy Author Amy Lyle	01:04:25
Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss. We talk about: - Photoshoots with alpacas and llamas - Embrace failures and how it helps you psychologically - Advice to people who want to write a book but afraid of putting themselves out there - Advice to people on the formatting and the story behind it - Scrivener and content editor: Get it for Mac or PC - Top tips for marketing your self-published book - Picking categories for your book - ABSR: Amazon Best Seller Rank - Amazon Marketing Services - Watch Zoom video of our conversation Get her books! - The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas - We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life Our Guest Amy cares all about your failures and not afraid to exploit you in her books. Amy Lyle wrote a funny memoir about her failures and it's been an Amazon bestseller for over a year. The Book Of Failures has opened all sorts of fun opportunities for her, such a regular spot on Atlanta's popular morning show, a Points North magazine cover and lots of interviews including NPR's On Second Thought. Amy's second book, The Book Of Failures, Friend's Edition has also hit bestseller. Amy's Highlights & Fun Facts Obsessed with comedians Has self-diagnosed herself with conditions Has published 2 books Great Quotes "If you have a certain volume (of books) coming in the haters will find you." - Amy Lyle "As you start getting momentum more things start packing on and stuff you couldn't have even planned." - Laura Petersen "Before you write a book you need to see if there is a market for your book." - Amy Lyle "Just start going, just start pushing that forward and it just starts opening up doors that you didn't even know were there." - Laura Petersen "The most important thing for hitting number 1 in your category if picking your category." - Laura Petersen "Press! You have to be searchable." - Amy Lyle "You don't have to sell hundreds of books a day to be in the top ten. You have to sell a few books every day. Be consistent." - Amy Lyle
	11 Oct 2018	147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn	01:10:26
What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing? If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it! A Few Highlights: Advice for people on introducing themselves at networking events A full overview of the 7 principles from Cialdini's books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Specific email wording examples to improve compliance with requests The 'personalize i' + 'ask a question instead of giving a command' The 'does this answer your question?' closing -- so savvy! Engage the principle of consistency and ask instead of tell How Brian helped get $700,000 back using the power of psychology How to get more volunteers for a charity event Our Guest "When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." - Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion. An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®. His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality. Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often! Read More Here Full shownotes for podcast episode 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn
	23 Jun 2016	012 - How to Set Yourself Apart with Stories with Christoph Trappe	00:33:23
Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe. Christoph’s background as a reporter and how he transitioned into entrepreneurship Why you need to have a differentiator in your business The number one “trick” to having a break through Why correcting your mistakes can be just as valuable as making it perfect His views on sharing “too much” with your audience Read More: Shownotes for How to Set Yourself Apart with Stories with Christoph Trappe
	26 Sep 2017	092: How to Begin Self-Publishing with Tim Lewis	00:52:43
We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing. And today’s interview is a great example also of getting more active on social media! Find out how I met today’s guest online! A few exciting highlights include: - Can you guess on which social media platform did I meet today’s guest?? - Find out where Tim and I had our first meet-up with other podcasters! - Tim breaks down why it’s so important to get the first draft done! - How to increase sales with the help of Amazon! - Tips on marketing your book! First timer in the self-publishing game? Tim has some great ways to improve book marketing! - Apple vs. Kindle?! - Selling your book nationally vs. internationally Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Begin Self-publishing.com – Tim’s website! Check out Tim’s books! Guest: Tim Lewis (@stonehampress) is the author of six fiction books, host of the Begin Self-Publishing Podcast and Social Media Marketer. With over 18 years experience in IT development and management in Financial Services Industry, Tim is now working in the world of writing fiction and publishing, looking to provide solutions for other self-publishers. Company: Stoneham Press Ltd (@stonehampress) is a London-based company formed to publish books by its founder and provide services and tools to self-published authors to allow them to publish, market and manage their publications more successfully. Founded by Tim Lewis (publishing under his full name Timothy Michael Lewis), Stoneham Press is dedicated to providing information and services to other self-published authors. Tim is the host of the Begin Self-Publishing Podcast – which you can find at beginselfpublishing.com. Great Quotes: “Getting that first draft out is very important.” – Tim Lewis “Once you have the first draft done it means that you then have a project that you’re working on and your much more likely to get it finished.” – Tim Lewis “How you start self-publishing depends a large amount on what you are trying to achieve.” – Tim Lewis “Most of the money is in e-books.” – Tim Lewis “The actual margins in book store distribution is actually very, very, very low.” – Tim Lewis “Amazon in terms of e-books are not that big in the rest of the world.” – Tim Lewis “Success breeds success.” – Tim Lewis “Amazon itself is a marketing engine.” – Tim Lewis “If you can get that jumping up from category to category and get more and more sales, Amazon itself will generate sales for you.” – Tim Lewis Links to Mentions in This Podcast Episode: Stoneham Press Podcast Movement 2018 Scrivener Write, Publish, Repeat Create Space Kindle Direct Publishing (Amazon's KDP) IngramSpark KOBO NOOK from Barnes and Noble Smash Words Draft2Digital PublishDrive StreetLib Instafreebie Publish on Apple Book Bub Fiverr UpWork Vellum (for Mac) Reedsy Read more: Shownotes for How to Begin Self-Publishing with Tim Lewis
	05 Oct 2023	224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)	00:38:06
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and marketing a kids book: https://CopyThatPops.com/223 • Copyrigthing Your Copywriting with Jason Tucker, the Pirate Hunter: https://CopyThatPops.com/113 • Duck Buddies World: https://duckbuddiesworld.com • Duck Buddies: The Secret Clubhouse (Book 1 in a soon-to-be series): https://copythatpops.com/duckbuddies • Full shownotes: 224: Writing Kids Books Inspired by NFT Art, Web3, the Blockchain, and Impish Humor with Raj Khater (Plus: Duck Buddies Book 1 is Live!)
	07 Aug 2018	138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli	00:47:03
From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online. A few exciting highlights include: - Find out what led Eli to John’s Hopkins University! - Learn how Eli went from ultrasounds to NASA! - What is the “Service First” playbook?! - What does it mean to be “service first” in marketing and promoting your expertise? - Find out why you shouldn’t be afraid to give away your expertise! - Learn how to set yourself up as the expert! - Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!) - Find out when you should write a book! (Hint: Now) - Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit) - Where Eli is traveling to next to talk about her bestseller? - What benefits has Eli seen from writing a book and how can you do it too? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: From digital product management to strategic marketing, Eli Natoli has been helping serious entrepreneurs grow their businesses faster and take them further for nearly 20 years. Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017. Eli’s unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently. Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow. From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from. Eli’s articles, courses and coaching programs can be seen at elinatoli.com. Great Quotes: “Make sure that whatever you do is giving value to your people.” – Eli Natoli “Don’t be afraid to give away your expertise.” – Eli Natoli “I’m showing them that I know what I’m talking about.”– Eli Natoli “People need someone to take them to that next level; to take them through that transformation.” – Eli Natoli “People aren’t really looking for information, they are looking for that transformation.”– Eli Natoli “You are showing them that you are the expert and you can help them.” – Eli Natoli “Don’t just go out there and create content.” – Eli Natoli “It’s the strategy of the content and not the volume.” – Eli Natoli “I decided to follow all of the marketing gurus and try to learn from them.” – Eli Natoli “People come to me because every day I’m out there and everything I do I make sure that I’m giving value to my audience.” – Eli Natoli “When I get on the phone with a prospect, it’s never a sales call.” – Eli Natoli "People are paying attention to you; the more you're out there, the more exposure you're getting is getting you noticed."– Eli Natoli "It's more about strategy than being visible." – Eli Natoli "I realized that half of my content for my book was already there." – Eli Natoli Links to Mentions in This Podcast Episode: Gary Vee Eli Natoli's Website Check out Eli's bestselling book here! Join the Bestselling Author Possé! Eli's Facebook Group Find Out More Shownotes for 138: How to Set Yourself Up As “The Expert” and Grow a 6-Figure Business with Bestselling Author Eli Natoli
	17 Jul 2018	135: Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz	00:43:23
Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check! Today we dive into psychology, leadership, and audio books?! YES! You will hear from an expert in all 3 areas who delivers content for 2 podcasts, is a bestselling author, a TEDx speaker, and the event organizer for the Souther Hemisphere's first podcasting conference! A few exciting highlights include: - It’s time for Podcast Movement 2018! Hope to see you there! - Why you should write a book if you want to be seen as a leader! - Should you make an audio book too? - How can you define your own success? [Hint: it will actually help you with your brand, business, and future!] - Where will I be traveling to this Fall to speak at Ronsley's event?! (Hint: I’ve never been to this place and it's far, far away from San Diego) - Learn how to transfer ideas from the classroom to your business - 17:08: The story of why Ronsley decided to write a book. - 19:00: Has writing a book been more than worth the effort? "100% Ya. God damn, of course!" - Learn how to apply psychology to building your brand and business - Who are "the Mt. Rushmore of podcasting"? - Shout outs to lots of amazing podcasters like Pat Flynn, John Lee Dumas, Michael O'Neal, Travis Chappell, Dave Jackson, Jordan Harbinger, and more! - How Ronsley negotiated 3x royalties for audiobook authors in Australia with Amazon's Audible - And lots more Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Ronsley Vaz is a speaker, author and marketer. He is the author of the book AMPLIFY – How to raise your voice, boost your brand and grow your business. His podcast, ‘Bond Appetit’, is Australia’s #1 food podcast on iTunes and receives between 8,000 and 12,000 listeners a day. Ronsley is also the founder of content marketing agency Amplify, which has grown from zero to twelve staff in just ten months. Ronsley sits on the board for freetoshine.org, an organization that prevents sex trafficking. He is a advocate and ambassador for the work that Free to Shine do, and believes that girls should be in schools rather than brothels. Ronsley has an MBA in Psychology and Leadership and a Master's in Software Engineering as well as a Diploma in Financial Services. Ronsley’s journey has seen him specialize in a variety of different industries. Before killing it as an entrepreneur, he worked as a DJ, software engineer, financial adviser, restaurateur and chef. His newest venture, Amplify, is all about converting audio into a content-marketing echo chamber. He and his team help clients create content and turn it into genuine assets that allow their businesses to grow. And, his event We Are Podcast is an annual conference where podcasting greats don’t mind flying in from all over the world...this year’s keynote speaker? Pat Flynn of Smart Passive Income! And I’m excited to be a featured speaker there myself! It’s in October this year and my flights are booked! Great Quotes: My favorite line of the show (around 19 minutes in): Laura: "Has writing a book been more than worth the effort?" Ronsley: "100% Ya. God damn, of course!" “I define success differently.” – Ronsley Vaz “You have to define success after what you really want to achieve.” – Ronsley Vaz “I had to do something different; I had to write a book.” – Ronsley Vaz "The book has really helped do business better." – Ronsley Vaz “You’ve thought about it long and hard enough to put it in a book and you know what you’re talking about.” –Ronsley Vaz “It’s getting more and more difficult to put out a good podcast.” – Ronsley Vaz “We just kept trying to get better at putting someone’s voice out better.” – Ronsley Vaz “It’s about the people in the room and the content of the conference.”– Ronsely Vaz “Leadership is always something I wanted to learn more about.” – Ronsley Vaz “Everyone thinks that they are alone and their so not.” – Ronsley Vaz “That’s the best part about business; it’s a personal journey.” – Ronsley Vaz “My MBA switched a part of my brain on that I didn’t know I had.” – Ronsley Vaz “When people perform at their best, they feel good about themselves.” – Ronsley Vaz “Find people that define success the way you like to be defined.” – Ronsley Vaz Links to Mentions in This Podcast Episode: Podcast Movement 2018 Check out Michael O'Neal on Copy that Pops! Pat Flynn's Smart Passive Income ACX.com -- Amazon's platform for creating Audiobooks We Are Podcast (Ronsley's event this October) Travis Chappell’s Build Your Network podcast Should I Start a Podcast? Episode where Ronsley interviewed Laura! Shownotes to Learn More Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz
	19 Dec 2023	226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word	00:03:33
Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud. Please write a short script for teaching someone how to use ChatGPT and 11.ai to: Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in the podcast Step 3: download the audio files, add your intro and outro music, and publish to your favorite podcast host (I use Libsyn -- use the code LAURA for first two months free) Please do NOT include speakers' names, the word "Host:" before paragraphs, or any notes about when to play music or sounds like "[Intro Music]". Simply produce in your response a script that could be read word for word. Thank you! STEP 2: Clean Up the Script from ChatGPT Welcome to another episode of Copy That Pops, where we explore the art and science of great writing for business. I'm your host, LaptopLaura (in the voice of an AI assistant I’ll be teaching you how to create for free today too!). This episode is all about using ChatGPT and 11.ai to craft compelling podcast scripts. Writing and producing has never been easier! Here’s how I created this exact podcast without speaking a single word. Step 1: Writing a Short Podcast Script using ChatGPT ChatGPT is a powerful language model that can help you generate creative and engaging content. Here's a simple guide to using it for your podcast scripts: Start by heading to chat.openai.com and enter your prompt. For example, you can say, "Generate a short and engaging podcast script about using ChatGPT for content creation." Review the suggestions provided by ChatGPT and select the ones that align with your style and tone. Edit and refine the content as needed to match your unique voice and message. Step 2: Using Elevenlabs.io to Bring Your Script to Life. Elevenlabs.io is a fantastic text-to-speech and AI voice generator tool. Here's how to use it: Visit elevenlabs.io and paste your podcast script into the text box. Choose the voice that suits your style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. Let’s name mine Aurora (which my husband laughs at me about and says it sounds like a stripper name - lolz – sorry, Disney’s Sleeping Beauty!) Hit the generate button and listen to the preview. Make any necessary tweaks to perfect the audio. Step 3: Downloading and Publishing. Once your audio is ready, you will then: Download the generated audio file Add your intro and outro music to give it a polished and branded touch. Note: If you're starting a new podcast hosted by Libsyn, use the code "LAURA" for your first two months free. --- And there you have it - a seamless process to leverage tech to create and deliver captivating podcast content. Writing and producing has never been faster or easier! Laura made this whole episode without uttering a single word. Visit the shownotes at CopyThatPops.com/226 for links to all that we mentioned today as well as screenflows showing this episode's creation. I hope these tools make your writing and podcasting journey even more productive, efficient, and enjoyable. Until next time, keep finding ways to write copy that pops! STEP 3: GET AI TO SPEAK YOUR SHOW Go to 11.ai or elevenlabs.io and pick a voice you want to be your narrator. Visit 11.ai or elevenlabs.io and paste your podcast script into the text box. Choose the voice that suits your podcast style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. I named mine Aurora (which my husband laughs at me about and says it sounds like a stripper name lolz – sorry Disney’s Sleeping Beauty) Hit the generate button and listen to the preview. Make any necessary tweaks to perfect the audio. Download the file to your computer Add your intro and outro music and publish to your podcast host! : ) I use Libsyn (use code “LAURA” to get up to 2 months free, if you are brand new) Let me know how this works for you! : ) Laura ----- Full shownotes for this episode here: How to Make a Podcast in 5 Minutes Without Writing or Speaking [Use AI]
	06 Jun 2017	076: 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso	00:36:40
Gemini birthday girls on the podcast today! Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped train U.S. Olympic pole-vaulters! Along with that incredible resume, Meghan is also IMUA! (Find out what it means in our interview J) A few exciting highlights include: - Win a Pitch Makeover! - What makes a great pitch?! Or a bad one - 5 Tips for a great pitch! - CopyThatPops.com got a facelift! Read More: Shownotes for 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso
	09 Dec 2018	152: Scaling a Business to 10s of Millions? It's a Head Game. Interview with Transformative Provocateur and Bestselling Author Kelsey Ramsden	00:52:26
Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable. A Few Highlights and Mentions: – Success Hangover: Ignite your next act. Screw your status quo. Feel alive again. Kelsey’s new book! – Kelsey’s unique way she introduced herself (amazing psychology and copy tips embedded in her answer!) – Link to the Forbes article that called Kelsey the $50M Woman – Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brene Brown – A story of Kelsey’s strong head game, gone too far – Shout out to Sally Hogshead – Winning global awards, then feeling like total crap…what make Kelsey able to navigate these high highs and low lows of business? – Kelsey’s podcast Future Proofing – How do we break out of a stalled place to become successful again? – SuccessHangover.com – Kelsey’s dark times fighting cancer and hating where she was typecast in business, although she was on covers of magazines and seemingly at the height of her career. What did she figure out to make a transformational change? – A question for everyone listening at 34:10 in. – Types of rules to break! (It’s fun and pushes us to growth). – Witnessing versus judging. – Kelsey is always open to start {real} conversations about what you’re interested in and what you observe – Bouncing around Laura’s “secret dinner” idea! Plus Kelsey’s fascinating insights into it. Our Guest Kelsey Ramsden is an award-winning business mogul, author, entrepreneur, and industry disruptor. She’s ranked amongst the top women entrepreneurs in the world. She speaks around the globe at the likes of The Global Entrepreneurship Congress & The London School of Economics in addition to countless corporate events. She received her MBA from the University of Western Ontario and serves as a mentor for the Richard Branson Centre for Entrepreneurship. Kelsey lives in Southwestern Ontario with her husband and three children. You can visit her at www.successhangover.com and follow her on Twitter and Instagram @kelseyramsden. Great Quotes from the Podcast Episode “We’re going to get hyper uncomfortable together. But, in the end, it’s definitely going to result in a much better outcome.” – Kelsey Ramsden “In all the things that I do, I get permission in advance…if you hire me, it’s going to be pretty real.” – Kelsey Ramsden “I’ve started and I’ve scaled multiple businesses to 10s of millions.” – Kelsey Ramsden “There’s an art and a science to business.” – Kelsey Ramsden “Every entrepreneur that I know, who’s been in this game in a while, will tell you that at the end of the day, it’s all a head game.” – Kelsey Ramsden “If you really want to be world-class…it’s a head game.” – Kelsey Ramsden “I was driving over the bridge and it seemed like a logical outcome to drive off…” – Kelsey Ramsden “If you don’t have self-awareness, ask around to the people who know you best.” – Kelsey Ramsden “Self-awareness is Part 1, but Part 2 is do something about it.” – Kelsey Ramsden “I’m not a fan of big change…it’s small, incremental change.” – Kelsey Ramsden “Everyone has two languages. The first for us is English. The second is what you see the whole world through like Business, Science, “Isn’t it comfortable to be the best?” – Kelsey Ramsden “If this is a head game, you can choose your way out of it. Absolutely.” – Kelsey Ramsden “Pick a rule that you are living within that you are intentionally going to break.” – Kelsey Ramsden Take Action Now! Free TRAININGon Hitting Amazon Bestseller! Free COMMUNITYto Collab with as you Write Your Bestseller! The BESTSELLERATOR to Hit Amazon Bestseller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)
	19 Mar 2020	207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard	00:46:48
Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19. Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too. A Few Highlights from This Podcast: - Blog Outpost Group - Single Mommy Tribe Group - How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings - Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending - How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too) - What is the rate you can charge for your writing (and should you do it by hour, by word, by project?) - Tips to get your priorities and strategy clear - The biggest mistake to avoid as a freelance writer - Kimberlee answers the question many have, "Should I do work for free or reduced price in the beginning as I build my writing samples, network, and client base?" Our Guest Kimberlee Leonard is the author of Stay At Home Single Mom: Writing Your Way to Your Happy Ending which takes readers on her journey behind establishing herself as a freelance writer so she could stay home with her toddler when faced with a divorce. She is the founder of The Single Mommy Tribe where she helps mentor and support other moms faced with the decision of staying home with the kids or going back to the workforce and The Blog Out Post where she coaches bloggers and writers on how to create a second income to replace their first. Great Quotes “It’s about setting your priorities so you meet your goals, otherwise you’re always struggling with mom guilt.” - Kimberlee Leonard “Don’t be afraid to have a little bit of an edge of who you are.” - Kimberlee Leonard “'I don’t know what we’re gonna write if I’m a plumber?' And I said, 'Well then you write about all the DIY things somebody in their house is gonna do because I guarantee they’re still gonna need a plumber after they do that.” - Kimberlee Leonard Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] To access full show notes on making money as a writer from home, please click here.
	26 Dec 2019	200: Oxford Comma Obsession - Quick Copy Tip	00:09:44
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable. Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… “Oxford comma or not?” ----- PRODUCT SHOUT OUT ----- I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :) ---------------------------------------- What is the Oxford Comma anyway? Another name for it is the serial comma. It’s when you put a comma before the and in a list of 3 or more things. For example, “I love the movies Die Hard [comma] Just Go With It [comma] and Independence Day.” Should I use it? Yes. Always. Why? The short answer is because it’s more clear. Some argue it’s a stylistic choice and to ‘just be consistent in your usage.’ Okay, fair enough. But, there is no denying that writing with the extra comma is more clear! Here are 4 examples to convince you. 1. How many seats at the table do we need? • Without the Oxford Comma: “I ate lunch with my grandparents, Liz and Kyle.” • With the Oxford Comma: “I ate lunch with my grandparents, Liz, and Kyle.” When you hear this statement, how many seats at the table do you think we need? Well, WITHOUT the Oxford Comma, we could need 3 seats or 5! What do I mean? Without the extra comma, I COULD be naming my grandparents as Liz and Kyle. Therefore, we’d need 3 seats...one for me, and two for my grandparents (whose names are Liz and Kyle. Or, I COULD be naming my grandparents and two additional people named Liz and Kyle (who happen to be the names of my favorite cousin and his wife). Therefore, we’d need seats for my grandparents, Liz, Kyle, and me...that’s 5. Therefore, if -- as in this case -- Liz and Kyle are not the names of my grandparents an Oxford comma is essential to make that clear. 2. Are JFK and Stalin stripping again? There’s a funny meme image that goes around that reads, “We invited the strippers, JFK, and Stalin to the party.” And it is accompanied by two images...one with the Oxford comma showing 2 female strippers, JFK, and Stalin (so 4 people) and another without the comma showing JFK and Stalin as strippers (2 people). 3. Can you even talk to toast? I’ll include it and the stripper image in the shownotes!...is “I had eggs, toast, and OJ.” With the serial comma, it shows you are naming 3 things you had for breakfast. Without the serial comma, it is as if you are saying “I had eggs” TO toast and orange juice...like toast and orange juice are a person you are talking to about your breakfast. Long story short, there is no denying that the Oxford comma makes your writing more clear. And isn’t that an element of what makes our copy pop? What makes it compelling? We want to be clear and understood! I can tell you that when I read lists without the Oxford comma I spend too much time trying to figure out the intended meaning and get annoyed by the author. If I do that, I am not alone. (There are lots of writing nerds out there -- let’s start a club...we’ll meet on Thursdays ;)). So, don’t annoy your nerdy audience...use the Oxford comma and be crystal clear. Okay, I think there are still some folks unconvinced...who cares about being crrryyyystal clear if it requires extra punctuation!? 4. The $5 million dollar comma One final example for you... Not using the Oxford comma could cost you $5 million! Take Oakhurst Dairy and their shipping department — there was an overtime dispute between the company and its drivers. And the whole thing hinged on the lack of an Oxford comma! According to a History 101.com article entitled “30 of the most expensive mistakes in history”... “Lawyers representing the drivers argued that a sentence in a contract the employees all signed needed the oxford comma to clarify that overtime pay was forfeited in a specific situation. “That comma would have sunk our ship,” the drivers’ attorney David G. Webbert told the New York Times. The company settled the lawsuit by paying the drivers a total of $5 million. That’s one expensive comma!” ---------- Noooowwww are you convinced?? That’s it my nerdy copy compadres! Remember that the Oxford comma is more clear and cost-effective! :-P Talk again next time when we’ll find more ways together to write copy that pops! :) Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownotes.
	13 Feb 2018	112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip	00:10:23
Ready to get on TRACK with a formula for success for your book sales?! Of course you are! Check out this week’s quick tip to find out what it means! A few exciting highlights include: T.R.A.C.K. Method to hitting best seller on Amazon with your book! Kindle Direct Publishing or KDP Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements Read More: Shownotes for 112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip
	23 May 2016	007 - Becoming a Social Media Practitioner with Liz O’Donnell	00:34:26
Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant. Liz’s path to digital PR and marketing. Her day to day life at Double Forte. The hot trends in social media right now. How she rediscovered her passion for writing and started her blog. How to write a great blog post that gets attention. What goes into an effective content strategy. Read More: Shownotes for Becoming a Social Media Practitioner with Liz O’Donnell
	22 Oct 2019	195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn	00:49:10
Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life. Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people. A Few Highlights from This Podcast: PART 1 - 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147 - Savvy advice for people on introducing themselves at networking events - A full overview of the 7 principles from Cialdini’s books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Plus: - Specific email wording examples to improve compliance with requests - The ‘personalize i’ + ‘ask a question instead of giving a command’ - The ‘does this answer your question?’ closing — so savvy! - Engage the principle of consistency and ask instead of tell - How Brian helped get $700,000 back using the power of psychology - How to get more volunteers for a charity event - Want more on Dr. Cialdini’s work? Check out Influence and Pre-Suasion - New book out: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical - PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical PART 2 - We talk about Brian's new book, when he started writing it, and lessons learned to make it finally come to life - Remember to check out my Bestselling Book Accelerator when you are ready for more help at CopyThatPops.com/accelerator - And free resources can be found at CopyThatPops.com/free - Apply psychology to be more effective and ethically persuasive in our writing and communication...in business...at home...on social media...with kids...and more! - Persuasion vs. manipulation - Applying psychology in business, at home, in social media, and more - Business case studies like J.C. Penney and the pricing lesson they learned (Does it REALLY matter to price something $497 versus $500?) - How did Bernie Madoff scam so many people? - How to change behavior, not just people’s thinking, to be more effective with sales in your business - Tips for persuasion in social media, email copy, and ending a piece of communication after you’ve helped someone - Brian’s best advice for someone writing and self-publishing a book - Shout out to Kwame Christain of the Negotiate Anything Podcast. Listen to our conversation here at copythatpops.com/105 - Voice Dream app! (have any text read to you!) Our Guest Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini’s New York Times best-selling book Pre-suasion. Brian just came out with his first book - Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Great Quotes "People love sales." - Brian Ahearn "People love the feeling of getting a bargain." - Brian Ahearn "Numbers ending in 7s and 9s tend to sell a lot more." - Brian Ahearn "Especially in sales, asking the right questions early on really helps [get behavior change]." - Brian Ahearn "This is not manipulating somebody into a 'yes' position." - Brian Ahearn "People will naturally stay in the pattern they're already in unless we do something to break that." - Brian Ahearn "People are more motivated to avoid loss than to gain something." - Brian Ahearn Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] Click here to access full shownotes
	10 Jul 2018	134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn	00:49:13
Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more! A few exciting highlights include: - Podcast Movement is almost here! - Should you wait until your brand is 100% on point before launching? - What is one GREAT question to ask to make important decisions? (Clarity vs. Confusion) - How to balance the 'fear of disappointing others' - Gain some incredible tips on productivity broken down by day, week, month and quarters! - Learn some great tips on being productive and building your brand! - Find out some of Amanda's favorite tools to use online! - Gain some tips on setting goals and working on them! - Get some advice about considering focusing on one gender, all genders and/or everyone?! - Hear about Megan Minns and Asanahq and why $97 just isn’t enough! - Should you 'kill' your news feed? (Hint: yes) - Practice a 12 week year! What? Yes!! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Amanda has worked with over 10,000 individuals stretching to all corners of the country and internationally shifting mindset and changing behaviors way of sales training and leadership development programs, primarily in call centers. Clients she has worked with are ATT, Intel, JP Morgan, Weight Watchers, Goodcity Chicago, Kansas University Medical Center. Her previous experience in retail management and human resource strategies at Fortune 500 companies is relevant to her current work. She is best described as an individual who lives in a world of what’s possible. In January 2015, Amanda founded and launched the She Did It Her Way podcast, a podcast dedicated to featuring savvy, female business entrepreneurs from across the globe. Through weekly podcasts, monthly memberships and an annual event, She Did It Her Way is on a mission to help create more female entrepreneurs by successfully transitioning from Corporate America to full-time entrepreneur, through weekly podcasts, monthly memberships and in-person events. She Did It Her Way has consistently been named as a top-rated resource by Forbes.com, Inc.com, Entrepreneur, Huffington Post and others. --------- Most days you can find Amanda working from her apartment in Chicago, waking up early to catch the sunrise, smiling at life and hanging out with her favorite human being, her husband. She is mostly known for her enthusiasm towards life and her love for early mornings watching sunrises, journaling while sipping her Nespresso coffee on her building’s rooftop that overlooks the city of Chicago. People often refer to her as the energizer bunny and someone who is high on life. She loves serving the world by connecting women for good and fostering intentional and authentic relationships. The things she is most passionate about in life are raw conversations that get to the heart and soul of another human being; everything in life is a choice and seeking growth. She works with women who have a drive and desire to run their own business, be their own boss and be in the driver seat of their life. She is lucky to teach them how to successfully launch their business, transition out of Corporate America, and create freedom for their life. As an educator she has been featured in Forbes, Inc.com, Entrepreneur.com, Huffington Post, Tech Stars and other publications for providing a platform where women can learn, connect, and grow. When she is not busy working you can catch her: Organizing her home Reading self-help books Watching a Real Housewives show or two Working out at the gym Testing out a new recipe, sipping wine, listening to Van Morrison Great Quotes: “When you take action, that actually breeds an outcome.”– Amanda Boleyn “Owning your own business is a very personal journey.” – Amanda Boleyn “If we don’t have a plan for what we’re doing with money, we don’t have a reason to defend it.” – Amanda Boleyn “Track your time and add them up at the end of the week so you can track your time.”– Amanda Boleyn “If you could remove the mindset block of women specifically, imagine how much content could flourish.” – Amanda Boleyn “What are the things in your life that are clouding your vision?” – Amanda Boleyn “Ask yourself, ‘Does this provide more clarity or more confusion in my life?’” – Amanda Boleyn “We have a fear of disappointing people.” – Amanda Boleyn Links to Things Mentioned in This Podcast Episode: Podcast Movement 2018 She did it her Way Podcast Free Facebook group to help you with your book! Toggl Your One Word Quick Tip! Read More: Shownotes for 134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn
	22 Jan 2019	161: Q+A for a Student Asking for Podcasting and Business Advice	00:26:03
What are the benefits of Podcasting at a personal and business level? First, a little information… A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level. So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him. I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting. I am sharing this with you now because in 2019 I want to do more ‘repurposing’ of content. Where I create something valuable and share it in more than one places and in more than one form. In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH? If you have a course, why not turn it into a podcast and a book? If you have a step by step process you take your clients through, why not turn it into a course, podcast, and a book? Food for thought. Okay, let’s dive into the 14 questions and advice for Mr. Miles! 1. What is the main goal of your podcast? A multipurpose tool, connection, communication 2. What are the difficulties of podcasting? A lot of moving pieces Basic microphone (ATR2100 and foam pop filter) $60-$70 Amazon (p.s. This was recorded BEFORE I found my new podcast audio editor who I love, so what I mentioned in this answer has been fixed!) 3. Do you edit your own podcasts? Edit your own in the beginning, to learn Hire out to someone who enjoys it 4. How did you choose your hosting company? Libsyn.com (use promo code “LAURA” you get this month and next month free) Buzzsprout 5. What parts of the podcasting process do you wish could be done for you? All parts, except talking parts and speaking my voice 6. Do you use your podcast to help with Search Engine Optimization and Search Engine Marketing? CopyThatPops.com/100 - great episode with Andy Steven and SEO Outsourcing SEO 7. In regards to producing content, what are the pain points you feel? Number 1: not enough time Finding a team that is detail oriented with audio and writing 8. Have you considered starting a blog using your podcast material? I have a blog and have considered taking blog articles and repurposing them into podcast material Taking podcast and repurposing them into books Show notes of the podcast 9. What do you think about advertising within podcasts? Don't mind too much, value their opinion I have not done advertising on my podcast 10. Do you use podcasting to help build your brand? How so? EVERYTHING I do builds my brand 11. How much should setting up a quality podcast cost? As low as $200/year Zoom Ecamm recorder for Skype 12. How much should each episode cost you? Outsource cost for audio ($3-10/hr) and show notes ($20-30/show) 13. What are 3 things any of your top competitors are doing better than you (in regards to podcasting)? Clear on niche Putting my head done and doing my work 14. What is your favorite aspect of podcasting? The people, podcasters rock! Hope this was a helpful Q&A session for you! Getting started in the podcast 'world' doesn't have to be hard or costly, you just have to start!
	25 Apr 2016	002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months	00:28:16
Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach she takes. Shaunta’s background and how she developed her passion for writing. How Shaunta used NaNoWriMo to write her first full length novel in2004. WhyShaunta started a blog. Whyher first lead magnet failed and how she used it to launch hersecond. Howshe used a free class to launch her first paid product. The#1 traffic source she’s used to build her business rapidly. Why it’s important to understand what your audience wants. Take Action! Text NINJAS to 44222 to getShaunta's most popular writing exercise. Read More: Shownotes for How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months
	16 Jan 2018	108: The Psychology of "Print Your Own Shirt!" Quick Tip	00:15:18
Practice makes perfect. We’ve all heard that saying before, but have you put it to work yet?? Today I have a story for you with a tip – Don’t wait for your chance, Take It! A few exciting highlights include: Alycia Darby Win a Pageant Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Read More: Shownotes for 108: The Psychology of "Print Your Own Shirt!" Quick Tip
	18 Apr 2017	069: Quick Tool Tip: If This Then That	00:05:16
Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura If This Then That- IFTTT.com Read More: Show notes for Quick Tool Tip: If This Then That
	14 Nov 2017	099: Persuasive Holiday Card Writing Quick Tip	00:08:21
It’s time to bring (sexy) snail mail back! Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright? A few exciting highlights include: - It’s almost my 100-Episode Podcast milestone! 😱 - Snail mail versus text message - Check out Just Like My Child Foundation! - How to bond with business contacts (and even influencers you don't know yet) for under $2 (card + postage!) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Join our free (and supportive) Facebook group called the Best-Selling Author Posse Check out the podcast transcript here: Hey there! Welcome to Copy That Pops! I’m LaptopLaura, your tall Math & Psychology teacher turned serial entrepreneur….and host of this podcast! These days I’m also a podcast launch and best-selling book launch strategist. I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books! FUN FACT! This month alone I have a total of 5 course students or private clients who are launching their very first books. So far, Alex Berger went live on 11/6 (with his book Practical Curiosity: The Guide to Life, Love & Travel) and hit #1 bestseller in all three of his categories + #1 & hot new release in 3 other countries -- Germany, France, and Spain! Kolton Krottinger went live on 11/10 (with his book Anxiety Hackers: Learn The 3 Secrets That Made My Anxiety Disappear In 17 Days) and hit #1 bestseller in all three of his categories! Next up we have, • David France going live on 11/16... • Jaya MK going live on Cyber Monday 11/27 (the one year anniversary of my own bestselling book copywriting for podcasters), • and Christina Kalsan launches on 11/30. WANT TO JOIN US? For a first step, I’d love to personally invite you to join our free Facebook Group called the Best-Selling Author Posse. It will redirect you to the Facebook group. Can’t wait to meet you in there and support you on your writing a book journey. TODAY’S QUICK TIP Okay, but let’s get to today’s quick tip all about persuasive holiday card sending. Since Thanksgiving, Christmas, Hanukkah, Kwanza, all the winter holidays are coming up, you may have it on your mind to send out holiday cards to family, friends, and even business connections. Each year I procrastinate doing this and usually do not. Often I just send out cards to those who sent something to me! (which ties into some research I want to tell you about, by the way!) But let’s talk about why writing handwritten cards (or at least signing your name to cards with some customization, even if printed with the same message...though not as effective) is arguably very important for business and personal… THING 1 Last week I had quite some adventures! I flew to NYC for 3 days to attend a presentation at the Teachable headquarters by Jess Lindgren, the creator and CEO of Gal Friday 612 and the host of the Art of Correspondence. Her presentation was moving indeed. I reminded me just how rare it is to get nice snail mail, so it is therefore more treasured, more meaningful, more memorable than just an email or text. She relaid story after story of incredible relationships strengthened because of taking the time to send postcards, handwritten notes, birthday cards, and holiday cards. It got me motivated to do more of it and I have already started since last week! In fact, I attended on Saturday an incredible mastermind meeting with 10 other female entrepreneurs who are rocking their worlds...lead by Dana Malstaff of Boss Mom. We all then glammed up and went to a charity gala in Beverly Hills to support the Just Like My Child Foundation. I could record a whole other podcast just on the important work that group is doing to educate, empower, and protect young girls and women in Uganda! But to tie this story into handwritten notes, I just popped in the mail before sitting down to record this podcast a thank you note to Dana for organizing the wonderful day and to Allison Melody -- host of the unbelievable Food Heals podcast -- who invited me to stay in her guest house in West Hollywood. I included some stickers with the Copy That Pops podcast artwork on them and wrote a handwritten, heartfelt thank you for their kindness and efforts this weekend. I hope it brightens their day even just a smidge when they receive them! THING 2 Because I knew I’d be on a plane for long stretches of time, I downloaded two audiobooks by Dr. Robert Cialdini, a psychology professor at ASU. The books are called Influence and Pre-Suasion. I am geeking out so hard and relistening to them both AGAIN. Stay tuned for more research and learnings from these books to inspire future solo podcasts from me. But one in particular I wanted to share was about sending holiday cards. They did an experiment where they sent family holiday cards in the mail to complete strangers and were SHOCKED at just how many they received back! I’m sure the people who got the card were thinking, “Honey, do you know Jim Smith? I can’t remember him or his wife June and their two kids. But they sent us a card...I suppose we should send one too!” In one instance, two families sent each other holiday cards for 10 years without any other interactive before or during. Then, when the son of one family was going to college and needed a place to stay for 2 weeks while the dorm was under constructions...they called up the parents of the other family and asked if he could stay with them and they said yes! Essentially, they let the 18 year old son of total strangers (except for holiday cards) stay in their home! The punchline psychological principle to all this has to do with reciprocity. When we receive something, we feel compelled to react in kind and it deepens our relationship. So, putting the inspiration from Gal Friday 612 together with the research findings of Dr. Cialdini, I encourage us all to send out holiday cards this year to not only friends and family, but also to business colleagues, associates, mentors, and people you’d LIKE to deepen a connection with. You never know where a handwritten card may lead! And if you want to send me anything in the mail, you can send to: P.O. Box 99306 San Diego CA 92169 haha! -------- See you next week when we’ll find more ways to write copy that pops together... Read More: Shownotes for 099: Persuasive Holiday Card Writing Quick Tip
	07 Mar 2017	063: $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean	00:44:05
$96,250.00!! In one email over one weekend, Terry Dean made that exact amount of money! You will want to listen to my interview with Terry to gain some incredible insight to his success! Terry Dean went from delivering pizzas for Little Caesar’s to becoming a highly successful internet and business coach. I got to pick his brain for some great information and simple tips to add to your business or blog! You do not want to miss out on this conversation. A few exciting highlights include: - Consider including personal stories in order for you to grow your relationships! - Great discussion on why keeping an email list is so essential! Keywords—Income Stability!! - More content vs. Less content Read More: Shownotes for $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean
	14 Oct 2016	032 - Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy	00:07:22
A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online business. What I used to teach & still teach [0:45] One psychology secret for hot headlines and compelling copy [1:34] The Asch Experiment explained [2:00] Apply this to your business and writing [4:40] More details in the Show Notes for Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy!
	07 May 2019	178: 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [Featuring Bestselling Author Client Mark Wills]	00:21:23
Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain! Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in action the day that my private client Mark Wills went live with his book! 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!] In last week’s episode I revealed my big SECRET...which, if you missed it, is that I am pregnant! Due September 20th. My husband and I do know the gender at this point, but we are keeping that a secret until after the baby shower. I do not want a pink or blue explosion of gender-stereotypical decor and gifts. Also, if we have a girl, her name will be gender-neutral or something often used for boys. So, her name will not be anything like Laura, Michelle, Ashley, Monica, or the like. Fun fact. ;) As I shared in episode 177 about being pregnant, super sick and tired all the time, and needing to cut back on things to get more efficient in my business, I mentioned repurposing. So, I thought to try that for this podcast episode. On April 23rd, a private client of mine named Mark Wills went live with his book on Amazon...which you can find it directly from the link CopyThatPops.com/mark … and he hit #1 bestseller in over 12 categories in the U.S. I sat down the evening of his launch to record an updated video for my Bestselling Book Accelerator showing my clients in that effective group program both what it looks like to be a bestseller and the 9 spots to get screenshots to prove your feat. Recently, I’ve heard that none of my competitors in this space are teaching that! I have since day one when I first launched my group program in June of 2017, but it was time for another update of the screenflow, since Amazon does make updates to how things look. Long story short, this episode is the stripped audio from that video tutorial. If, as you listen, you wish you could SEE what I am showing on the screen, just head back to the shownotes at CopyThatPops.com/178 and you’ll find an embedded video there of the exact same content, but with the visuals. I hope it’s a useful episode even with audio only, but the video is available to you for free, even if you are not yet in the Accelerator! Without further ado...let’s jump in! ----------- 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the list!] Book’s Individual Page 1. Look on book's actual page for rankings (under "Product Details") for the three categories it is in. Note: You can get tech support to put you into up to 10 you choose. #BookHack! 2. Look at the top of your book's page for a flag too! Note: May take longer to appear and it is not guaranteed. Note: #1 New Release easier/faster to get than Best Seller Book’s Category Pages 3. Look on each of the categories' pages for rankings and side by side comparison shots with your competitors' books. 4. Look at the "Hot New Release" rankings for side by side comparison shots with your competitors' books. 5. Look at other countries Amazon pages at #1-4 above Note: You can easily access your book in other countries through KDP 6. Then, check ‘up’ in the Parent Categories for how you rank in more competitive listings. Note: Even if you do not rank as well, the books around you may be very cool and photo-worthy! Search 7. Do an Amazon search for your author name or name of your book and look for the flags there! Author Page 8. Look on your Author Central author page for the flags there Mobile - BONUS! 9. Get the same shots, but from mobile to share! WHAT TO DO NEXT? Save all screenshots in a folder Use Skitch to ‘mark them up’ Share on social! Hope this audio repurposing was helpful to you. Pop over to CopyThatPops.com/178 to see the full video with screenflow! And, if you want to learn more about the Accelerator, visit CopyThatPops.com/Accelerator [special offer!] Talk to you again next time when we’ll find more ways to write a book and copy that pops! Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]
	10 Oct 2017	094: The Psychology of Snippet Text Copy [Quick Tip]	00:12:48
Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes! A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy. - Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind. - How to use a free plugin to improve your meta data, snippet text copy, and more! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Psychology of Snippet Text: Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show: Welcome to Copy That Pops!...I’m your host LaptopLaura. And lately we’ve had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology of a spot with very short writing.. And that is a ‘snippet’ or ‘preview’ text. We’ll look at two examples to demonstrate...but keep this in mind for any spot where just a short bit of text is displayed…. Two examples: 1. Episode description in itunes for podcasts 2. Meta description / snippet text for blog posts Install Yoast SEO plugin (free version) Let’s you see -- when you scroll down on a post -- a ‘snippet preview’ or what ppl will see when your post shows up in google search You can put in a focus keyword and see an analysis of how that post is doing SEO-wise Here’s a screenshot of what a recent podcast episode post looked like with the Yoast plugin … this is episode 88 with Marc Mawhinney called “Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney” Some good things it tells me are… [Laura reads from some of the green items in the photo below] Some bad things I can improve are… [Laura reads some items in red and orange from the photo below] So, before making any changes to the post, i just added a keyword of “coaching”...that’s a bit too broad for great SEO, but I’m going to use it in this example because it’s a keyword that showed up in the title already. Now, it gives me even more advice for how to improve like: The big one for our purposes on this show today is “No meta description has been specified. Search engines will display copy from the page instead.” So, right now it reads: “Story: 10 seconds left in the game…” This isn’t terrible, but the keyword “coaching” doesn’t appear...and maybe we don’t want “Story:” to be in that... So, let’s change the meta description to Now I’m getting more green lights showing that things are more optimized for search engines. Plus, I tried to write the meta description in a way that would attract readers to want to click on the post to read more and listen to the show. Keep in mind both bots for search engines and humans for being enticing! If you want to learn even MORE about SEO...keep your eye out for an upcoming, in depth episode with Andrew Steven of High Voltage SEO. Where I know 20%, he knows 100%! We are brewing up a podcast with screenshare and tangible examples you don’t want to miss! Links to Mentions in This Podcast Episode: Copywriting for Podcasters Yoast SEO Plugin Marc Mawhinney Interview Read More: Shownotes for The Psychology of Snippet Text Copy [Quick Tip]
	09 Jul 2019	184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles	00:04:15
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more. 5 Turbo Copywriting Hacks "the right way” "the laws of ___” or “The X number of laws for ___” turbo “it simply works!” instead of “demo,” say “personalized webinar” These five items are fast and easy to start using right away to improve your copy. Try them out in headlines, blog article titles, video titles, email subject lines, landing pages, Facebook ads, and more! Then, let me know what works for you! I'm @LaptopLaura on the social channels! Links Marketing School Podcast THE BEST (FREE) BOOK WRITING RESOURCES Head over to CopyThatPops.com/free Where you can get access to some new free training. An hour-long workshop I call the “Book Profit Blueprint” Email training material sent to you spread out over a few weeks to share more insights A great book writing checklist And more! All free, in exchange or your email. :) Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Read & Learn More: CopyThatPops.com/185
	19 Apr 2023	223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple	00:59:11
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout in producing a high-quality book. Throughout the conversation, you will hear practical advice and personal anecdotes and experiences in self-publishing to help with your goals of becoming a children’s book author. A Few Children’s Book Creation Highlights: A Few Children’s Book Creation Highlights: April Cox was inspired to write her first children’s book when she had grandkids and spent time reading stories with them. Soon, they made up stories of their own. April’s passion for the project was driven by a desire to leave behind some values and virtues as a legacy for her future generations to read. April’s first children’s book creation, written for kids 4-8, was about her little labradoodle puppy and his journey to self-confidence Fiction books can lead to serendipitous events or opportunities that can touch, inspire or make a difference in someone’s life (her book resonated with a mother whose son is autistic and has a hard time with fine motor skills!) Writing your children’s book is very doable, but make sure you are aware of what different ages of kids you are writing for Laura wrote her first children’s book (called Duck Buddies) using a Google Sheet to keep track of the syllables on each line to ensure the rhyming was correct Write using the tool that makes you the most comfortable Aprile Cox created a self-publishing program that includes checklists, budget spreadsheets, and templates Pen names can be useful for authors who write in multiple genres, to keep their names and audiences separate. Using a pen name is a personal preference and some authors prefer to keep their personal information out of the public eye Authors can promote their work on social media, but it can be tricky when trying to promote a pen name Editing a kid’s book is important to turn a good story into a great story, especially if it has rhyming Bobby Hinman (fairybooklady@gmail.com) is recommended as a great editor for children’s books who specializes in rhyming Illustrating a children’s book is a very important part of the creation process Provide notes to the illustrator from the beginning to end of the book Before selecting an illustrator, send sample requests to three different illustrators Paying $50 for a full-color image is common It’s important to assess the illustrator’s communication style and ability to take direction Investing in quality illustrations for a 32-page children’s book can cost around $3,000, with $1,000 being the minimum for high-quality work Make sure to have a clear agreement in place with any illustrator you hire to avoid future misunderstandings or issues. There are resources available for authors to learn how to create illustrations themselves, but April recommends having a trusted coach or mentor provide honest feedback and help improve the quality of the work A client of Laura’s wrote a chapter book with black and white illustrations for each chapter to keep the cost of children’s book creation low Marketing is an important piece of the children’s book creation puzzle Getting the community involved in the illustration selection process can be a great marketing opportunity Building an email list and social media following is important for children’s book authors (social media platforms can change their algorithms or even ban authors, whereas an email list is under their control) Including a free bonus or read in exchange for an email address is a good way for authors to build their mailing list, which is their number one asset Teachers guides, children’s activity books, and coloring and activity books are great bonus items that can entice readers to join an author’s mailing list Publishing your children’s book should start with Amazon It is important to have the appropriate keywords and categories for your book on Amazon, including some less competitive categories to increase visibility High-quality covers, book blurbs, and descriptions are important for selling books, regardless of how much money is spent on them. Paid ads can help getting more sales and audience members for your kids’ book Amazon ads are preferred for most books, but there are some books that are better suited for Facebook or TikTok ads depending on the audience It’s important to go where the audience is, for example, if a book is perfect for crochet lovers, ads on Pinterest would be better than Amazon ads. There is no one-size-fits-all strategy for advertising, and it’s a matter of trial and error to see what works. Amazon brand ads are really good and perform well. Video ads perform well, but you need an advantage account or a vendor account to run them. It’s important to monitor and dial in your ads each week, stop keywords that are spending money but not converting and foster ones that are working well. Searching through Amazon search terms will help to learn what is working and what needs to expand. It can take two to three months to dial in ads and get them clicking. Publishing on IngramSpark is recommended as a second step since Amazon ads can also drive sales for hardcover children’s books. Want More? Full shownotes for this episode and the video version of Laura and April's conversation about Children's Book Creation.
	28 Nov 2016	040 - Copy Book on AMAZON!!! [And Best Seller already!]	00:06:59
UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo! ------ Omg. I think I did it! Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook I'll be working on getting it up in CreateSpace as a physical copy and on audiobook, so you have options very soon! Thanks to the 20+ influencers who contributed to the book, including Brandon T. Adams who also agreed to write the Forward for the book! What a feat to accomplish in 1 month. Whew. Can't rest yet! Check out this podcast episode for more updates! Shownotes for Copy Book on AMAZON!!! [And Best Seller already!]
	05 Jul 2018	133: Email Marketing Tips and Tricks for Entrepreneurs and Authors with AWeber's Erik Harbison	00:39:49
The psychology of improving your email marketing and how it can help sell your books, courses, products, and services... --- Happy 4^th of July AND Happy Podcast Movement month!! Speaking of Podcast Movement, I met today’s guest at last year’s Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve your business and content! We dig into the psychology of improving your email marketing and how it can help sell your books and content! A few exciting highlights include: - Find out why entrepreneurs SHOULD grow their email list! - Learn the best tips for email subject lines! - Tips on how to avoid spam folders! - Learn how to separate yourself as a successful business or content creator from other businesses! - Learn how to improve your click ratings! - What are good open rates? What are good click rates? - Find out why open rates should be a metric and not a goal! - Find out why you should be testing subject lines at least twice a month! - Long form emails vs. Short-term emails? (Hint: Context vs. Content) - Can writing "hit reply" hurt you in your email? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Erik has been building digital marketing teams, strategies, and solutions for over two decades, servicing small businesses through Fortune 500 brands. He has held several leadership roles with award-winning agencies, including starting and exiting a boutique agency via an acquisition in 2005. Currently, Erik is CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, content, and business development disciplines. Erik has also parlayed his years of experience into creating and teaching college-level digital marketing courses (online and classroom). His recent online certification course with the University of Vermont was recently awarded top online digital marketing certification course. He is an avid soccer player/watcher, coffee drinker, and recently became an ordained minister. Great Quotes: “We became hyper- focused on some key topics and built relevant content around it.” – Erik Harbison “It's amazing how just one word can change the results of an entire campaign.”– Erik Harbison “Taking the time to ask a couple of basic questions is what separates a successful business to those that aren’t.” – Erik Harbison “If you don’t have an email list, it’s good to have one so you can grow your audience.” – Erik Harbison “Send with purpose so that the segments you create are getting very specific messages.” Erik Harbison “Segmentation can be one of the most important things an email marketer will be focused on this year.” – Erik Harbison “Think emotion first before you start putting words down.” – Erik Harbison “I like to think of the context of the email should dictate the content you think about writing.” – Erik Harbison “She used email to build up excitement.” – Erik Harbison “Use email as a way to build interest; and use email as a way to build demand.” – Erik Harbison Links to Things Mentioned in This Podcast Episode: Podcast Movement Litmus Check out AWeber! Free Goodies from Erik! AWeber’s “Ask Me About Email Marketing” Podcast Over 60 episodes - featuring some of the most prominent modern marketers - that cover the most popular topics in email marketing and how to make email the hub of your marketing campaigns. AWeber's Free 6-day email course & 45+ content templates For any marketer that is 'stuck' figuring out what to write in their emails. AWeber's List Growth Blueprint Course An accelerated video course that provides direction on how to launch a targeted lead magnet. AWeber’s “Email Libs” Email Content Generator Create content for your most important emails (welcome, confirmation) in seconds with these DIY pre-populated templates. AWeber's Email Deliverability Checklist For any marketer looking to understand how to get their emails into inboxes. A video series from AWeber’s Art Director on email design Read More: Shownotes for this interview with Erik Harbison of AWeber on Email Marketing Tips and Tricks!
	21 Feb 2023	222: ChatGPT - How to Write Great Content with AI (Part 3: Books)	00:24:29
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a story outline, and craft the first draft of your fiction book. In this podcast episode, my biz bestie Melissa Tucker and I record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write a book. This is the third installment of a three-part writing series. Want more? • Check out episode 220 for more on how to use ChatGPT to write blog posts • And see episode 221 for how to use ChatGPT to write social media posts Can't wait to hear about the book you write with the power of AI tools! Link Outs Mentioned: - Open AI's ChatGPT - Hemingway Editor - Zapier Guest Bio: Melissa Tucker is the CEO and Founder of Blue Butterfly Digital. She is aa full-time Facebook ad, sales funnel, and chatbot strategist. She started her company so she could help business owners grow their businesses, while getting to do what she loves to do! Today, she is helping businesses and entrepreneurs maximize their growth with the power of social media and online marketing. Her clientele is full of fun and exciting personalities, including wedding photographers, personal trainers, food bloggers, personal stylists, health coaches, business coaches, manufacturing companies, realtors, local businesses, and online marketing influencers. Learn more at Blue Butterfly Digital and Business Women Group ----------- For full shownotes on Episode 222, visit CopyThatPops.com/222
	17 Dec 2019	199: Parapsychology and Bestselling Books with Priscilla Keresey	01:05:27
What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey. A Few Highlights from This Podcast: - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help you? - Best tips for writing and publishing your book - Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Breakthrough Plan To Overcome Obstacles, Determine Your Destiny, and Pursue Your Extraordinary Life - Priscilla's second bestselling book of 2019: RISE & Shine: Your Day-By-Day Guidebook To Healthy Self-Esteem Our Guest Priscilla A. Keresey is a trained professional in hypnosis, spiritual coaching and psychic mediumship readings with clients all over the country and the world including Israel, Russia, and Canada. Since 2002 when she was certified by the National Guild of Hypnotists, Priscilla has been working with her clients as the “practical psychic” who understands that people are seeking guidance from someone who speaks in terms that are relevant, treats readings like the important business they are, and understands that her clients expect something of measurable value for the money they're spending. In January 2003, Priscilla began studying at the Seminary of Spiritual Peacemaking as well as opened her first office where she offered free and low-cost workshops on Spring Cleaning for Mind, Body and Spirit, Creating Prosperity, The Power of the Inner Mind, How to Set Intentions for Success, Meditation, How To Pray, and her most popular: Developing and Using Your Own Psychic Abilities. In 2004 she began lecturing at New Age conferences, health clubs, fraternal organizations, women's groups, libraries, schools and at workplaces on a variety of topics related to the power of the mind, and then graduated from the Seminary with an M.A. in Divinity and was ordained in Israel in November 2005. Over the next four years, she not only kept up with her various industry endeavors but also created and taught a highly-effective six-week empowerment program for female inmates in the NYS Correctional System – a course that has been offered eight times since its inception. Priscilla has continuously strived to diversify her professional efforts, functioning as a guest minister at the Albertson Memorial Spiritualist Church in Old Greenwich, CT while teaching workshops on self-esteem, hypnosis, psychic development, and mediumship skills. She has published multiple books including “It Will All Make Sense When You’re Dead, Messages from Our Loved Ones in the Spirit World”, “Nobody Gets Out of this Alive, More Messages from Our Loved Ones in the Spirit World”, “The Self-Esteem Solution”, and a series of self-help e-books and audio files that she authored and produced called, “Live & Learn Guides™.” She also co-created Putnam After Dark, a series of monthly events at the PV Grange highlighting the paranormal with speakers including S.P.I.R.I.T.S. of Hudson Valley Paranormal Investigators and author and UFO investigator, Linda Zimmerman. Currently, Priscilla is President of the Putnam Valley Free Library Board of Trustees, and a member of the Putnam County Historical Cemetery Committee. She founded, and for the last 10 consecutive years has run, the very successful Putnam Valley Psychic Fair and is also teaching an ongoing mediumship development circle by teleclass. For additional information or to contact Priscilla, visit her Facebook page at facebook.com/APracticalPsychic, her website at apracticalpsychic.com and liveandlearnguides.com or via email at priscilla@apracticalpsychic.com. PERSONAL BIO: • Raised in West Hartford, CT and Rindge, NH. • Graduated from the College of the Holy Cross in 1984. • Served as Art Director at Cornell University before beginning a long freelance career as a graphic designer, working for various Madison Avenue advertising agencies and Hunter College in New York City. Priscilla has traveled the world as a high altitude mountaineer, enjoying technical rock and ice climbs on mountains in the US, Canada, Argentina, Russia, Africa, and the French and Swiss Alps. Her favorite things to do are writing, studying and striving to grow closer to Spirit, traveling, and spending time with her animals outside in nature. Great Quotes “All of our memories...are contained within our spirit, our soul, our subconscious mind, whatever you might wanna call it, the part of us that never dies.” - Priscilla Keresey “Nothing is written in stone.” - Priscilla Keresey Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] See More! For full shownotes click here!
	27 Feb 2018	115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly	00:37:15
Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs... My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry. Tune in to hear her journey of self discovery and freedom! A few exciting highlights include: - Find out the root causes of eating disorders - Learn Sam’s favorite Mexican food! (hint: it starts with a “T” and ends with an “O”) - Eating issues for entrepreneurs - Do only women struggle with eating disorders and feeling low self-worth? - Learn how to create long-term transformations - Find out Sam’s possibly controversial thoughts on the weight loss industry Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Samantha Skelly is an entrepreneur, motivational speaker, best-selling author, and emotional eating expert who has revolutionized the weight loss industry by examining the individual and underlying causes of eating disorders. Sam has shared her mission on an international platform and continues to spread her message and transform the lives of thousands of people through the Phoenix Formula, motivational speaking engagements, the Hungry for Happiness podcast, worldwide international retreats, and her Amazon best-selling book, Hungry for Happiness: One Woman’s Guide From Fighting Food to Finding Freedom. Great Quotes: “The entrepreneur doesn’t know how to build their self worth.”– Sam Skelly “The deeper you are connected to your self worth, the more that will trickle down into your business and anything you create.” – Sam Skelly “I am firm believer in coaches and mentors.” – Sam Skelly “Navigating the world on our own can be a huge thing.” – Sam Skelly “Sales is an act of love.”– Sam Skelly “You are giving them a service to help their life.” – Sam Skelly “Alignment is everything.” – Sam Skelly Links to Things Mentioned in This Podcast Episode: Check out Sam's Bestsellin Book: Hungry For Happiness - One Woman's Journey From Fighting Food To Finding Freedom: How To End Binge Eating, Forever Hungry for Happiness Read More: Shownotes for 115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly
	15 Feb 2019	165: Secret to Getting More Speaking Gigs with Davide Di Giorgio	00:31:30
Learn the REAL secret about getting more speaking gigs! Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer! You won't want to miss this offer! We talk about: - The magic of being on stage in front of people - Transition from teacher to becoming a speaker coach - One tip for dreamers who would love doing a TED talk - The REAL secret to getting more speaking gigs - The Research behind securing a speaking gig -Why we created the Speaker’s Secret Gig List! What you need to know about Speaker's Secret Gig List: First 50 people in Feb Special pricing of just $27/month Full all access to all future training up our sleeve We really want to overdeliver for our Founding Member VIPers! Get Access Now! - The Speaker's Secret Gig List Our Guest Davide Di Giorgio is an international bestselling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading speaking experts, he’s worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand. He’s also an award-winning theater producer, acclaimed educator, and entrepreneur. He’s been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea. His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students. Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo. Great Quotes “People look up to people who can present well.” - Davide Di Giorgio “I love books because it feels like it's got some magical fairy dust around giving people credibility, sharing their message and just being another tool that people can buy for a low ticket item price point to really get to know you better and decide if they want to invest more in your other products and services.” - Laura Petersen "The conversion goes up, the more real and authentic you can be." - Davide Di Giorgio "You have to be out there, sharing it [book], promoting it and giving a little bit of value so people come in and want to learn more." - Laura Petersen
	21 Nov 2017	100: How to Write Copy That Pops in Google with SEO Expert Andy Steven	01:07:06
Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO! A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners! - A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it! - Find out how and where Andy and I met...three guesses, go! - What makes good SEO copywriting? - Learn how to do great keyword research - Does how you structure your page matter for SEO? - What's the "rough and dirty" approach?? raises eyebrow - What's the scientific approach? - Why does Andy say, "Title Tags - no click - no traffic!"? Check out the video interview all about SEO! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Visit Andy's amazing company High Voltage SEO SEO Expert Guest: Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role at High Voltage SEO. It’s his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign. As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimization and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert in Business Administration. Great Quotes: “We manage to operate virtually 24-7.” – Andy Steven “We just do SEO all day every day because we love it.” – Andy Steven “Keyword research is a super important part.” – Andy Steven “Each page that you’re trying to rank in Google typically needs to be about one thing.” – Andy Steven “You want to put more effort into testing various page titles for the best results over time.” – Andy Steven “Keeping the content fresh is important.” – Andy Steven “Google likes fresh content; people like fresh content.” – Andy Steven Links to Mentions in This Podcast Episode: This show on iTunes - please leave a review! Facebook group all about writing best selling books! Interview with Marcus Meurer of DNX Global (while in Greece!) Sustainable Living Podcast Check out Episode 094 on The Psychology of Snippet Text Read More: Full Shownotes for 100: How to Write Copy That Pops in Google with SEO Expert Andy Steven
	27 Dec 2016	051 – High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series	00:31:09
Having trouble growing your brand? In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name. A few exciting highlights include: Brief overview of branding exercises and processing styles, Advice for creating a clear and clever name for a podcast or business, Crafting questions for podcast interviews, The mistakes to avoid making in a podcast intro, When and how to plug an interview guest, Two questions to ask your interviewee that will help your podcast grow, and more! Shownotes for High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series
	09 Apr 2019	174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip	00:03:44
The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.” I agree 1000%. People often ask me How long should my book be? How long should my blog article be? How long should the email be? How long should my bio be? As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better. "I would have written you a shorter letter if I had more time." It’s been attributed to: Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more. But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary. The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost. It’s not a gift one is born with. It is a skill that can be honed. --- “How Long Should My Copy, Blog, Book, or Writing Be?” … Keep these three things in mind... Shorter the better Ensure it delivers value to the intended audience Don’t let it be boring With these three simple things in mind, you can’t go wrong! Want me go more in depth on any or all of these three items in a future episode? Ring in and let me know! You can email me at Laura@copythatpops.com with your feedback or find me on all the socials at @LaptopLaura! And head back to CopyThatPops.com for more great blogs, podcasts episodes, and even book that pops - writing resources like my signature Accelerator program! Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]
	13 Dec 2016	045 - Kardashian Logic for Business Growth with Jo-Anne Bloch	00:16:43
How can you apply the Kardashians' strategies to help catapult your own brand and business? In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how they have reinvented the concept of partnerships and collaboration to grow their brand and build an empire. A few exciting highlights include: How joining forces with others can expand your business and industry visibility Applying elements of other business models that match your personality, brand, and values Using what people relate to in order to tell a story More: Shownotes for Kardashian Logic for Business Growth with Jo-Anne Bloch
	16 Jan 2017	054 - Writing Anywhere In the World with Boom Shikha	00:42:45
Are you a good writer? Yes or no, there are ways to improve that will significantly help your business. Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer. A few exciting highlights include: - Why was I in Orlando this past week? - The setbacks Boom had before jumping into entrepreneurship - The different countries Boom has lived in [How many have you lived in? Tweet me!] - What a digital nomad means for Boom - The details of her new book - Her best advice for writing and how you can improve right away More: Shownotes for Writing Anywhere In the World with Boom Shikha
	29 May 2018	129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!]	00:29:39
"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal! Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We all get a little anxious but now let's not give it that negative power. Instead, we'll talk about the 3 R's of overcoming any fear of public speaking... The 3 R's to Overcome the Fear of Public Speaking: - R1: Recognize the Rewards! - R2: Reframe it! - R3: Rehearse Small Skills and Build Up! With practice and confidence you will add public speaking to your repertoire in no time! This episode is an encore presentation of a speech I just gave on this very topic! See the slides for the presentation here. Take Action Now! Free Download: 5 Things You Must Do to Hit Bestseller with Your Book Free Community: Bestselling Author Possé on Facebook Bestseller Implementation Program: Biz Book Secrets Masterclass Intensive Group for Big Results: Author Expert - Inner Circle Elite (email me for details: Laura@CopyThatPops.com) Links to Things Mentioned in This Podcast Episode: Audacity Email me for information on the new INNER CIRCLE Free Facebook Group for those who want help writing and launching a bestseller Read More: Shownotes for 129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!]
	08 Dec 2016	043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz	00:20:12
3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business. Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable. A few exciting highlights include: The importance in relating to your business and/or what you’re selling 3 reasons why people buy or don’t buy Significance of building connections and rapport with others Finding a real core behind your ‘why’ in what you do, and tips on creating your story Brief introduction of the special edition mini-series episodes for this month! More: Shownotes for The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz
	29 Oct 2016	034 - New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops	00:16:35
Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops. What Sue is doing with Welcome Home Troops [2:32] How Sue got the inspiration to start Welcome Home Troops [3:18] What Welcome Home Troops does to help "bring the troops home" [5:04] Her approach to landing event partners [7:50] How you can help Welcome Home Troops [9:00] Her advice for starting a non-profit [12:00] Show Notes for New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops Donate to Welcome Home Troops (mobile only) Text SALUTE to 50555
	09 May 2016	005 - Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono	00:42:24
The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company. How Lindsey’s interest in the business world turned into a love for entrepreneurship. How Lindsey approaches media buying and traditional advertising. Why traditional advertising isn’t dead. How TV and radio ads are different from other mediums. Why she focuses on teaching her clients rather than just serving them. Show Notes www.copythatpops.com/005
	02 May 2016	003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"	00:10:30
Future Pacing is an important concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Take Action! Text FUTURESALES to 44222 to get a free Future Pacing worksheet. Read More: Shownotes for Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
	15 Oct 2019	194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater	00:48:05
Sell more with stories. As they say, "Words tell. Stories sell." How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson? Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result. Our guest is Yasmine Khater...she's back! A Few Highlights from This Podcast: - Episode 021 found at copythatpops.com/021 is Yasmine's and my first interview! Fun Fact: It's one of my most popular podcast episodes to date! - We met online first and did the podcast interview (linked to above) and then met in person at a digital nomad retreat in Greece in June 2016! - Why Yasmine gave up the digital nomad life and settled back in Singapore - Why Yasmine is transitioning out of the day to day of the 7-figure agency she built in under 2 years to focus on her new ventures - Arctic trip with Robert Swan of 2041 and what she learned about climate change (plus amazing animal sightings!) - Upcoming documentary series (estimated: December 2020) to focus on the people behind the solutions to help our planet - Effective storytelling tips! - What is the Sales Story Method? - How to get past our own barriers, blocks, and ‘old narratives’ to be more effective sales storytellers - How to improve at storytelling - Using stories in sales most effectively… (1) ID anxiety person is feeling, (2) think of a story from a past client with similar anxiety + the solution you provided, (3) show how collaboration will help them reduce their pain too - What is the Sales Story Lab? (It’s coming online soon too!) - What Yasmine learned working with Enterprise-level companies like SalesForce. - Tip: Collect stories of people who’ve loved working with you and use them in your sales conversations to help prospects see how your solutions will work for them too. - Laura’s “Senior Princess” and “Senior Queen” bully story and how it applies to business. - What is the Sales Story Podcast and who can we expect to learn and be inspired from? (Example: the incredible CEO Rosaline Chow Koo! In Episode 01) - Free Tool from Yasmine! “5 Story Tweaks” Our Guest Yasmine Khater is the sales strategist and serial entrepreneur that helps business leaders understand psychology in order to craft better stories that help influence decisions. She runs Sales Story Method and works with leaders through her signature training program Sales Story Labs where they dive deeper and improve how they sell their story without feeling being sleazy, pushy or pretend to be someone else. Some of her clients include Salesforce, P&G, DBS, Swiss Credit, and more. Yasmine hosts the show the SalesStoryPodcast where she interviews CEOs from across Asia on how they use storytelling to scale and grow their business. She has just come back from an expedition to the Arctic and passionate about climate change, she is producing an inspirational documentary of tech entrepreneurs who are building scaling solutions that will impact Asia. Find her at SalesStoryMethod.com and SalesStoryPodcast.com, connect with her on LinkedIn or on Instagram and Facebook. Great Quotes "It’s not convincing, it’s consulting." - Yasmine Khater "It’s simple, but it’s not easy." - Yasmine Khater "Sales is not sleazy. It’s just problem-solving." - Yasmine Khater "A sale is having a conversation about a problem in common." - Yasmine Khater "People want to share in collective joy." - Yasmine Khater Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] Click here to access full shownotes
	12 Jul 2016	015 - Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington	00:34:50
Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between. How she introduces herself to new people [2:16] Her idea to use social media to get a free car [5:32] Her background before becoming a VA [6:35] How having experience in all areas of a business helps differentiate her [7:12] Her thoughts on authenticity [8:38] Why what you say matters [9:32] How to communicate in a way that shows you care [9:58] Why it's important to understand your analytics [14:25] Her favorite tools for tracking analytics [18:30] The top things she believes you need to focus on in your business [20:15] Why she thinks business owners should focus 80% of their time on business development [21:28] How Laura and Tonya connected with each other [23:20] Her favorite Facebook groups [24:55] Her thoughts on hiring VA's around the world [26:20] Her advice to business owners looking for extra support [28:39] Show Notes for Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington
	04 Dec 2018	151: Writing the Legacy of Think & Grow Rich and Compounding Success with Bestselling Author James Whittaker	00:42:45
Success compounds. Do you have the right mindset to achieve all you wish to in your life and business? From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes! A Few Highlights and Mentions: - Think and Grow Rich was the book that changed James Whittaker father’s life [3:55] - James' belief that you have to be truly motivated in order to excel in life [6:24] - Brian Tracy, Tony Robbins, and Jim Rohn were early influences for James [9:47] - Success comes from simple and consistent action. [11:05] - Why James shied away from becoming a writer because of the fear of not making enough to achieve financial freedom (and what he pursued for many years instead) [17:46] - How he managed a team of 30 Financial Advisors in Australia but always knew that there was something different for him - Self-help books and 'gurus' sell 'secrets' around the belief that 'something that is missing.' But James explains how we already have everything we need to succeed in life and make more money. - How did James get to be involved as Co-Executive Producer of the Think and Grow Rich: The Legacy film? - Listen in to hear how James tackled writing such a monumental book with larger-than-life celebrities, athletes, and business moguls - What questions did James ask these big names? (People like Barbara Corcoran, Daymond John, Rob Dyrdek, Lewis Howes, Sharon Lechter, John Lee Dumas, Warren Moon, Sandy Gallagher, and Janine Shepherd) - Buy the book here: Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success - Free bonus chapter of the book! - Free Success Plan Template (and join the newsletter) Our Guest James Whittaker (@JWhittaker01) was born in Australia and currently resides in Los Angeles, California. After a successful 10-year career in financial planning, he began his own entrepreneurial journey. Today, James draws on his diverse experience to help people reach their potential in all areas of their lives. James has been featured extensively in television, print, and digital media around the world, including The Today Show, Entrepreneur, Money Magazine, and The Sydney Morning Herald. He has also appeared on 150+ podcast and radio shows and is in demand internationally as a keynote speaker. He is the author of bestselling personal finance and motivation book The Beginner’s Guide to Wealth, named Money Magazine’s book of the month for March 2010. In 2018, his second book Think and Grow Rich: The Legacy was released as the official companion to the multimillion-dollar film based on Napoleon Hill’s timeless classic. James is also a proud co-executive producer of the film. With a diverse entrepreneurial background, James has launched successful companies and products across a range of industries including health/fitness, film, activewear, social media, and publishing. Praise for James’ Book "James Whittaker's book Think and Grow Rich: The Legacy allows people to think bigger than their circumstances and then it gives them a blueprint to achieve the success they desire." – Sharon Lechter (Author, Think and Grow Rich for Women, Three Feet From Gold, Outwitting the Devil & Rich Dad Poor Dad) “James Whittaker does a marvelous job in capturing Napoleon Hill’s legacy.” – Bob Proctor (one of the world’s foremost success coaches) “James Whittaker’s book will inspire you to chase your dreams, just like Napoleon Hill motivated me to chase mine.” – Warren Moon (NFL Hall of Fame quarterback) “James Whittaker’s book Think and Grow Rich: The Legacy both inspires and motivates one to follow their dreams and achieve success. I am honored to have my story included.” – Barbara Corcoran (property expert and star of hit television show Shark Tank) Great Quotes “If your goal is to run a marathon, you wouldn’t start day one running a marathon. You do the work that day one requires.” [11:44] – James Whittaker “But that one action in itself could completely transform your financial life, except people don’t do it, because they are so focused on buying lotto tickets.” [12:09] – James Whittaker “It’s almost selfish, by unconditionally helping others” [30:51] – James Whittaker "If you want to launch your own book, having the counsel and guidance of someone who's been there and done that...gives you a fresh lens and gets you out of your head to get the best possible outcome." [36:29] – James Whittaker “If you don’t make the decision to win, you automatically made the decision to lose.” [38:04] – James Whittaker Take Action Now! Free TRAINING on Hitting Amazon Bestseller! Free COMMUNITY to Collab with as you Write Your Bestseller! The BESTSELLERATOR to Hit Amazon Bestseller! Email me for info on my new INNER CIRCLE (info@CopyThatPops.com) Learn More: Copy That Pops' shownotes for this podcast episode with James
	12 Dec 2017	103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]	00:04:48
Poke it with a stick??! Yes, that’s what I said. I’ve got a super quick psychology tip for you today! To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach... Quick Copy Tip: 1. Identify Pain 2. Poke it with a Stick 3. Fix Instead of: We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs help? Call us today! Go with: Hate when your Mac stops working? And you lose precious hours or even days trying to get help from long lines at the Genius Bar? We offer same-day, come-to-you fast, and affordable repair service to get you back online in a jiff. Why It Produces More Results for You: 1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!"" 2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action. 3. Offering a solution alleviates the stress and shows you are capable of solving a very real problem for the customer. Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!! Read More: Shownotes for 103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]
	26 Mar 2018	117: (Part 1) Book #2 Voice Memo Update from the Trenches!	00:09:13
No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018... The day before my second book launches to the world? The day before Larry Robert's first book launches to the world? Two days before Jared Warner's first book launches to the world? A few exciting highlights include: - Oh, no! Amazon KDP error! What to do!?! - Help me pick the best cover for my book! (See below for more info). I spent $110.25 total and got 3 GREAT covers and TONS of interaction on Facebook! (#marketing) - What is the March Madness Book Challenge? And who are the first 2 challengers to fulfill their missions!? Will we all hit #1 bestseller on Amazon? - Learn about Larry Roberts' podcasting book! - Learn about Jared Warner's marketing book! Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/117 Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book CopyThatPops.com/book 1+1 = Podcast!: Simplifying the Equation of Podcasting Success - Larry Robert's book live on Amazon!! CopyThatPops.com/larry Jared Warner's book live on Amazon!! - once it's live - CopyThatPops.com/jared My second book live on Amazon!! CopyThatPops.com/permission See More Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/117
	10 Nov 2016	036 - Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams	00:42:30
How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crowdfunding." A few exciting highlights include: How he introduces himself at a networking event Getting bullied in Elementary School How his goals as a kid drove him to become a better speaker Think and Grow Rich’s influence on him Self-fulfilling Prophecy Psychological study that gave people a stutter Going down memory lane to 10 years old and what Brandon learned way back then about Psychology and success What Brandon would sell door to door and how he got double the Halloween candy What he learned from his dad What accomplishments he is most proud of What NLP is and how it can be applied to business success How to do a successful crowdfunding campaign applying Psychology More: Shownotes for Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams
	06 Mar 2018	116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing	00:16:23
I’ve got a quick Q and A session about book writing and self-publishing! I decided to answer an email with an audio response to a writer and future author! A few exciting highlights include: - Find out where I’m recording part of this episode! - Self-publishing vs. Hiring a publishing company - What do I have to get finished in 22 days?! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Create Space E-book or Kindle Publishing Scrivener Read More: Shownotes for 116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing
	23 Aug 2016	021 - The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater	00:32:26
Building systems around your product and how to develop more confidence in your business....with Yasmine Khater. The number one thing stopping people from scaling their businesses [7:58] How to develop more confidence in your product [12:17] How Yasmine discovered the need for her service [15:05] Yasmine's approach to setting up sales funnels for her clients [16:41] What Yasmine would say to the brand new entrepreneurs [22:15] Yasmine's advice to the existing entrepreneurs [25:22] Read More: Shownotes for The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater
	18 May 2020	210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]	01:16:22
Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone! This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks. I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time! A Few Highlights from This Podcast: [05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter [12:22] : Tamar intro about the book she's work on …vulnerable stories …4 chapters so far …afraid bc of ego to dig into …wants the word “hope” in there Finding Hope Acceptance [15:54] : Larry Roberts …1+1=Podcast …wrote it in 20 days …got emotional …Scrivener …bringing wife on the journey …how to start a VA business …Readily Random podcast …recovered alcoholic ]23:47] : Nancy Foote …¾ done about classroom management (33 years teaching)…how to get kids on your side …struggling bc had another book calling at her! …started on second book too …works at literary conferences part-time …"when I teach, I tell stories about my life" …Coca-Cola Hot Pants …Paul Harvey …Zero G with Mark Kelly astronaut …Parkinson’s, two kinds of breast cancer, …"how can you be so positive and upbeat?" …baseball with Nolan Ryan …Writing 6-word sentences…loving writing it…like poetry …shoulder surgery …Imposter Syndrome Monster [37:06] : Christopher Centri …astronomy and space science …struggling with things online …in another part of New York state …Mars + search for extraterrestrial life …Lunar Mysteries …Thinkific, Teachable, …wants courses …near Lake Erie + wine + science presentations [48:37] : Hazel Englander …loves wine too …listens to CTP! …model all over the world …famous boyfriend…backstage rock and roll parties …not sure about sharing bc of kids, husband, and haters …Queen, Sir Elton John, etc — should I name names? …should I have a publisher or self-publish? ...Tim Ferriss and Nick Kokonas podcast: https://tim.blog/2018/10/18/nick-kokonas They compare notes about the somewhat slimy similarities between the music and publishing industries. [timestamp: 2:26:02] On the Hembergers and The Alinea Project, and the upcoming Aviary Book being released independently. [timestamp: 2:41:23] Free Facebook Group for Authors CopyThatPops.com/facebook More Info On the 14-Week Group Program starting on Monday, May 25th CopyThatPops.com/14weeks Past clients of Laura’s, ping her for super discount if you want to join us too (Laura@CopyThatPops.com) Take Action Now!* 14 Week Group Bestselling Book Program with LaptopLaura and Allison Melody To access full show notes click here.
	28 Jul 2022	218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman	01:01:35
What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book? All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an investment banker on Wall Street, promoting speakers like Jim Rohn (and others mentioned above), rising in the ranks of academia, and hitting #1 bestseller in eight categories on Amazon with his new book. Mack has done it all, is a lifelong learner, shares openly, and is one of my favorite humans on this planet. You don’t want to miss this convo! Video of Our Talk: See at shownotes: CopyThatPops.com/218 A Few Conversation Highlights: - What did you learn on Wall Street? - What did you learn about human psychology working so closely with Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? - What is an intrapreneur? - Why go the extra mile when you don’t own the company? - What skills are needed to be successful? - How did you write your book (even though you aren’t a writer and can’t type)? - Best tips for becoming a new author? Link Outs Mentioned: - ACX.com (for audiobook creation and publishing) - KDP.Amazon.com (for Kindle, paperback, and hardcover book publishing) - CopyThatPops.com/free (my full training course – 100% free) - CopyThatPops.com/mack (Mack’s book on Amazon) - mChapman@exsuitesolutions.com (Mack’s email) Guest Bio: Dr. Chapman is best known for his extensive work in personal development through intrapreneurship and its effects on attracting and retaining middle managers in the highly competitive American high-tech industry. His research included some of the world’s most recognized logos, such as Facebook, Microsoft, 3M, and IBM. Leveraging the discipline, tenacity, and resilience he learned as a United States Marine, Dr. Chapman has worked as an investment banker for a prestigious firm on Wall Street and presented to Fortune 500 companies on topics from coaching peak performance to effectively communicating your vision. He continues to further his formal and informal education as a passionate life-long learner. He attributes much of his success to his legendary late mentor, Jim Rohn, and the iconic cast of superstars he promoted two decades ago, including Tony Robbins, the late Zig Ziglar, and Brian Tracy. When not working in academia or conducting workshops on intrapreneurship, Dr. Chapman enjoys spending time with his family and friends and discussing germane topics of the day with a focus on solutions over finger-pointing. “Statues and monuments are erected for individuals who solve problems, not those who create them or pontificate about them.” -- Dr. Mack Chapman About the Book: Link: CopyThatPops.com/Mack NOTE: Mack's book hit #1 in 8 categories on launch What is intrapreneurship, and how do I become a successful intrapreneur? First, here are a few famous examples of innovative ideas that came from within: The personal computer was the derivative of an intrapreneurial idea from an IBM employee Frito-Lay's most successful product--Flamin' Hot Cheetos--was presented by a janitor at the company Amazon's "Prime membership," which generates over $19 billion in revenue each year, was an idea submitted to the employee suggestion box Fostering a culture of entrepreneurship from within is a growing priority for more and more of the world's leading companies. [Read more about the book on Amazon] Mack's Links: - CopyThatPops.com/mack (Mack’s book on Amazon) - mChapman@exsuitesolutions.com (Mack’s email) See more back on the podcast shownotes page! The Psychology of Intrapreneurship and Writing Books: CopyThatPops.com/218
	15 Nov 2018	149: Naming My Book Publishing Company Question and Sneak Peek to Big Book Release Coming Up	00:07:33
I need your advice for how to name and classify something! A book publishing company? Help! :) Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, 2018 - Cyber Monday. This is both the 2-year anniversary of my first book (Copywriting for Podcasters) CopyThatPops.com/book that truly changed my life and business AND the birthday of my client and author. Jimmy Colson, new author of From the Depths: A Journey from Addiction, Abuse, and Homelessness to Positively Impacting the World. It will be live in a couple weeks and will be available on Amazon at CopyThatPops.com/jimmy after launch. Book Summary: The story of one man’s quest to discover a life of purpose and meaning out of the darkness of drug addiction, abuse, crime, and living on the streets. Now a successful entrepreneur with goals for massive impact, Jimmy Colson is one of the most relatable people you’ll ever meet and has the wisdom of a thousand thieves. The book is for anyone who has gone through Hell and wonders if there is light on the other side. We'll try to get Jimmy on this show soon to share his advice about the book writing journal and hitting #1 bestseller (which we 100% will!) Want to participate in and learn from the launch? Come join us in my free Facebook community at CopyThatPops.com/facebook Give Me Your Advice! What should I call what I do? What should I name it? I need your help! :) Naming and classifying things is more fun when we collaborate (writing hack). Learn More: CopyThatPops.com/podcast
	26 Jun 2018	132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts	01:32:24
Learn how YOU can have a podcast and bestselling book if you want to with your business! We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more! A few exciting highlights include: - How Larry got in trouble with the law (we start out ENTERTAINING from the get go!) - Tips around launching a bestselling book! - Random rumblings and stories from Larry! - Hear the story of “Theft under 20” - Find out what you can learn from voice acting classes and transfer to your business! - Landscape Podcast anyone?? - “Accidentally the Whole Tip” podcast - Find out who Larry would LOVE to interview! Hint: He’s already been a guest on Copy That Pops! - Hear how writing a book can instantly change the way you are ranked on the level of expertise! - Can you guess how many Black Belts Larry holds??! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Larry Roberts was born back about 1972 in a little town in North Texas named Denison. He was born with a silver tongue and a Texas twang that he used to get through this life with no advanced schoolin'. Larry is a professionally trained voice over artist, bestselling author, and podcast teacher and consultant! Great Quotes: “If I wasn’t in trouble, I wasn’t awake.” – Larry Roberts “It wasn’t as natural as I wanted it to be.”– Larry Roberts “I was still looking to other podcasts to see how to podcast.” – Larry Roberts “I started to get more and more open to less and less perfection.” – Larry Roberts “As I started getting more relatable, I started getting higher numbers.” – Larry Roberts “You don’t have to follow the status quo to make a podcast.” – Larry Roberts “There are opportunities for everybody in any industry to have a podcast.” – Larry Roberts “In my personal opinion everyone needs a podcast.” – Larry Roberts “Learn to edit your audio; learn to not edit your audio all of the time.” – Larry Roberts “Most podcasts don’t make it past episode 7.” – Larry Roberts “It’s instant credibility when you write a book.” – Larry Roberts Links to Things Mentioned in This Podcast Episode: Copy That Pops Episode with Jared Warner! Audacity Adobe Audition Ferrite Copy That Pops Episode with Amanda Bond Jamie Gravy Anchor.fm Readily Random Episode 34 when Larry interviewed me! Readily Random Episode 39 with Larry Roberts! The Feed Podcast Read More: Shownotes for 132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts
	10 Sep 2019	191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co - Quick Copy Tip	00:03:54
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownote
	11 Sep 2018	143: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]	00:08:55
It's sad, but true. People are out there to make money off or YOUR hard work. First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us as digital entrepreneurs. And it's not a matter of "if," but "when." This quick tip episode will give you the next best step to learn how to protect your copy, your courses, your hard work! Tune in to learn about: • Inner Circle sneak peek with 10-country bestseller Davide Di Giorgio: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek] • Jess Lindgren on Episode 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren • Set up a Google Alert for your name and business name to monitor anytime your info pops up online • Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker in Episode 113 • Why do you want to register a copyright for our stuff? Books, courses, landing pages, email nurture copy, graphics, etc. • Intellectual Property HQ on Facebook and online • If you don't have your stuff stolen yet, it's because (1) you just don't know where to look for it or (2) it's just a matter of time! • My free Facebook group for writing and publishing a bestselling book Take Action Now! Free GUIDE on for How to Make a Real ROI with Your Books Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com) Read and See More Here: Full shownotes for: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]
	26 Mar 2019	171: 100,000!!! Pride, Shame, and Gratitude - The Psychology and Danger of Comparing Yourself to the Success of Others	00:07:41
Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen! Pride I have reached 100,000 Shame Part of me feels shame at the number. My friends have done that within the first month, 3 months or 1 year. It took me 3 years. So much wrong with thinking less of myself, my show, my accomplishment because of comparing myself to others. Gratitude It’s over 6-digits, baby! I’m grateful to you for listening. For sharing with your friends. I’m grateful to my two team members helping me bring this show to you each week: Joao Zurzica in Lisbon, Portugal and Tiffany Petersen (no relation!) in Wisconsin. I’m grateful for my past team members who helped me along the way like Leslie in Texas, Lauren & Tom in Thailand (originally from New Jersey). I’m grateful for Tom again who sings the music I use for my intro and outro. Tom Camp, he’s amazing! I’m grateful for biz buddies and fellow podcasters who have supported and encouraged me for as long as I can remember like Melissa Sue Tucker, Allison Melody, Erica Mandy, Travis Chappell, and so so many more. I’m grateful to podcast event coordinators who have allowed me to speak at their events like Jared Easley, Dan Franks, Ronsley Vaz, and Chris Krimitsos...and Pat Flynn too has asked me to step up and share publicly at smaller events here in San Diego! I’m grateful for my husband who emotionally supports my crazy biz life even though this world is so not up his alley. I’m grateful for my dad and stepmom who have been amazing parents to set me up mentally to push through the ups and downs of entrepreneurship. I’m grateful for it all. Here’s to the next 100,000!!! Sign up for Lisbyn here! If you use the code “LAURA” when you sign up, you will get this month, plus the entire full next month, free! Copy that Pops Podcast Take Action Now! The Speaker's Secret Gig List Connect Socially: Host: Laura Petersen podcast@copythatpops.com
	31 Dec 2016	052 – The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]	00:18:56
Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas! He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content. And, Happy Birthday today to Brandon T. Adams! A few exciting highlights include: How EOFire was created (Hint: it was originally called Entrepreneur On Fire and we talk about why he made the change to the shortened version and what were the pros and cons of this change) Selecting questions for your podcast interviews Understanding your target audience and providing meaningful content Using anchor points to repurpose interview content Sending an email pitch to a potential guest Optimizing your copy to be found in search engines Growing an engaged audience Shownotes for The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]
	20 Dec 2016	048 – 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]	00:22:30
Need help with getting booked for podcast interviews? In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first impression. A few exciting highlights include: The benefits of less being more when writing 1-Sheeter content Incorporating the 3 primary ways that people learn and interact How to be likable as well as communicate the value you bring to others Basic steps and tools for using SEO Explanations and advice on the essentials of SEO including metadata, alt tags, linking, and social signals More: Shownotes for 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]
	28 Nov 2017	101: Psychology of Effective Networking and How to Be Referable with Michael Griffiths	00:39:17
Leads, opportunity, and more money…interested yet?! Find out how to do networking right with my guest in today’s conversation about credibility, referrals, and marketing. And how it all ties back to Psychology. You do not want to miss this episode that can help lead you to more success and bigger business opportunities! A few exciting highlights include: – What is referral marketing? – Find out how much Michael and I have in common! – Can you guess where Michael is calling in from for this podcast? – The Referral Roadmap: What is it? – How are you thinking about your business and how you sell your business? – What is the DISC Assessment and how can you use the psychological clues it reveals about yourself and others? – Find out how your messaging helps you choose and understand your clients Take Action Now! Free Webinar Trainings Every 3 Weeks from Michael on the Referral Road Map Copywriting for Podcasters? Yep! Grab my Amazon #1 Best Selling Book now! Guest: Having been a primary school and high school math teacher, Michael has gone on to create 7 businesses, selling 6 of them in the past 8 years. Michael is the #1 authority on Referral Marketing Training and speaks some 60+ times around the globe at conferences. With two #1 best sellers and the #1 podcast on itunes on referral marketing, Michael is seen as the leader globally on helping people to generate more referrals, use their networks better, and fill their sales funnels through partnerships. Great Quotes: “I don’t think your business can survive if you’re only getting one lead a week.” – Michael Griffiths “Most clients don’t refer purely because they are an introverted type of person and they don’t know how to.” – Michael Griffiths “The weekly catch up should be done over the phone.” – Michael Griffiths “If you’re not referable, there is no point in getting referral teams.” – Michael Griffiths “Everyone has a credibility line with each person that they know.” – Michael Griffiths “When you’re consciously aware that everything you do affects your refer ability, you start to make better decisions. ” – Michael Griffiths “People want to be around people who can solve problems and can add value.” – Michael Griffiths “Most people go into networking events with completely wrong intentions.” – Michael Griffiths Links to Mentions in This Psychology Podcast Episode: More information on the DISC Assessment – it’s a valuable psychology tool for business and personal reasons! I’m highest on “I” and “S”! What about you?? More Resources to Help You Write a Best Selling Book (free and paid) My Biz Book Secrets Masterclass student is live with her book 7 Steps to Creating Success With Lucky Numbers: A Practical Guide To Leverage The Power Of Numerology For Wealth, Fame, and Success – Great job Jaya MK for hitting #1 best seller and #1 hot new release in the U.S., India, and Australia! Read More: Shownotes and Linkouts for Psychology Podcast on Effective Networking and How to Get Referrals with Michael Griffiths and Laura Petersen
	06 Jun 2019	182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby	00:50:42
Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! That's what in store for you in this episode with the incredible Chris Cumby! A few podcast episode highlights: Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people going through big changes or big moves What is “The Hero Within”? Good advice: Have a Coach Brendan Bouchard Abundance by Peter Diamandis Bold by Peter Diamandis Visioneer: The Peter Diamandis Story - Nick Nanton - SpaceX What is the root of the word “selling”? P.O.S.E. to Close Story Brand by Donald Miller Tips from how Chris closed million dollar deals How to play the game every day to win in business The story of the two wolves and how that applies to our psychology of all we do. 6 Powerful Questions to ask yourself… Who am I? What do I want? Why do I want it? What feeling will I feel when I get it? Why do I want that feeling? Why is that feeling missing now? The “ABCD” of journaling and goal setting How to set yourself up to win everyday ChristopherCumby.com (for free book, The Game, etc) KickAssSalesGame.com Our Guest Serial Entrepreneur, Sales Expert, and Coach, Christopher Cumby, the “Kick A$$ Sales Guy” works with organizations and individuals to master their game in both business and personal development. Christopher is the founder of Integrity Marketing Inc., and co-founder of both Think Bold, Be Bold Ventures and Mavericks Mastermind. He is the author of “The Success Playbook,” and founder of The Success Playbook Series, a complete step-by-step process designed for the go-getters to advance to the top of their game. With 20+ years of experience in the industry, Cumby has mastered the gamification of money making in sales and revenue. After coaching and mentoring countless business owners, CEO’s, and other high-profile individuals, he found a consistent trend with their results. It was clear that utilizing gamification in selling brought out the competitive spirit of his clients, helping them level up their skill set and show up with a positive mindset. Christopher now helps entrepreneurs to launch their sales strategically using step-by-step tactics, ensuring they win and have fun in the process. Cumby has been featured on The Brian Tracy T.V. Show, NBC, ABC, CBS, and Fox networks. He has also been highlighted on numerous podcast shows on iTunes and other platforms. Christopher’s expertise can be summarized as "helping those around him achieve positive growth while making a ton of money in the process." Great Quotes “Walk as far as you can see, and you can see a little further.” - Chris Cumby “Win the day, today.” - Chris Cumby "There's magic in the start!" - Chris Cumby "If you have tons of testimonials...why not share all that?" - Chris Cumby "I think when you started getting the haters, you know you've really made it!" "There's an emotional connection to someone else who's gone before you." - Chris Cumby "You can't outperform the image of yourself." - Chris Cumby "When you write goals, you own it in that moment." - Chris Cumby "When you know who you are, you'll know what you want." - Chris Cumby "85% of people want to write a book, but not many do." - Chris Cumby Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List
	14 Dec 2018	154: Storytelling for Connection, Influence, and Growth with Podcasting Pro Jeremy Enns	00:51:56
Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories! Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories. A Few Highlights and Mentions: – Laura’s “Print Your Own Shirt” story about growing up in Orange County under the oppression of the Senior Princesses + lessons learned about life and business – We all have been a “Senior Princess,” “Senior Queen,” and an “Invisible” — what can we learn from this? – [8:30] Meet our guest, Jeremy Enns! – When did Jeremy get interested in audio? – What Hollywood Can Teach Us About Podcasting: A Star Wars Story – How our guest Jeremy is a story addict and a podcast-aholic – Advice to craft stories to get more engagement on all that you write and create. – Hole in My Life book — what the author learned in jail about stories that are compelling – How to improve your website copy with giving pieces of the story, bit by bit. – Use cliffhangers in a story to make people want more from you! – Why did Jeremy start a podcast? (Fun fact: He created the first and only ice cream podcast) – HI Japan podcast — it’s live, yes! – Why should you start a group around what you do? Here’s Jeremy’s great podcaster group started in May 2017. – Why to put yourself in the middle of something — being a leader. – Join my local Connecting SD group for entrepreneurs here in San Diego – CTA: 7 mistakes that are killing your podcast and how to fix them: asceticproductions.com/copythatpops Our Guest Jeremy Enns is the Storyteller In Chief of Ascetic Productions asceticproductions.com, a podcast consulting and production company that believes that our personal and business stories really do have the power to change the world. He is the co-creator of the world’s first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest life achievements. Ascetic Productions is a podcast consulting and production company that is obsessed with crafting great stories. Whether that’s for international companies like Salesforce and Hosteling International, or creative business solopreneurs hustling non-stop to grow their small businesses, AP believes that we all have a story to share, and that by sharing these stories we can truly and authentically connect with our audiences, and make the world just a little bit better, one sound wave at a time. Great Quotes from the Podcast Episode “There is no limit except for what is inside of your own head.” – Laura Petersen “Sometimes I even forget the power of telling stories instead of trying to teach facts in a list.” – Laura Petersen “Even interview podcasts based around business topics find ways to bring story into their podcasts as a way to keep listeners hooked.” – Jeremy Enns “The podcasts that I really gravitate to are the ones who do a fantastic job storytelling.” – Jeremy Enns “Most of us don’t think we have any stories. And really, it’s often the mundane things that people can connect to because we’ve all had similar experiences.” – Jeremy Enns “It’s often identifying those moments that were somehow transformational for you, big or small.” – Jeremy Enns “One of the biggest things you can do to help bring your story to life is to really vividly depict the scene and making people feel like they are really there.” – Jeremy Enns “No matter how boring you might think your life is, there are points that will stick out for you.” – Jeremy Enns “You still need the person to connect with you emotionally in some way before they are even open to hearing the logical side of things.” – Laura Petersen “Community building is a powerful thing.” – Jeremy Enns
	17 Oct 2017	095: Shockingly Successful Course Creation Psychology with Dr. Carrie Rose	00:57:35
Education and Entrepreneurs…a Love Story. This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner. A few exciting highlights include: - Why was Laura in L.A. last weekend??? - What is the campfire effect and how does it apply to your online course? - Course completion rates are about 3-5% for entrepreneurs’ online courses. How can Dr. Carrie help you get to 90%? - Hear about how a traumatic experience in Dr. Carrie’s youth and resulting selective mutism plus dyslexia lead to a significant set back in school. Then, what made the difference in 5th grade that lead to her achieving the highest test scores? - What led to Dr. Carrie’s passion for education? - How did three men in a bar change the course of Carrie’s life (to all our benefits)? - What are 4 tangible ways to improve your course effectiveness for students? Hints… Application Thinking Differently Length of Time Choose Your Own Adventure (+ the Likert Scale) How the Course Success Summit can help you if you have an idea for a course (and want to know how to create it best) or a course already (and want to know how to sell it more effectively!) http://copythatpops.com/CourseSummit Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Course Summit: http://copythatpops.com/CourseSummit 40+ World-Changing Entrepreneurs Reveal How to Create, Market & Sell Your Online Course AND Use It to Build A Business. Learn How To Create, Market, Sell Your Online Course From Experts Who’ve Done It. October 18-29^th $997...get free here Yes, the recording for each session will be available for 3 days following the session. Watch it anytime at your convenience during those 3 days, or you can purchase to get access to the interviews & bonus material forever. FREE TICKET! Although Most conferences cost thousands of dollars, i'm gifting you a FREE ticket because we know how valuable the material is. But you must take the first step and claim your ticket. Each presentation will stream free for just 3 DAYS, and then it will be locked up in the Online Course Success Summit Vault. HACK YOUR LEARNING CURVE: Discover Years of TOP Business Knowledge, Experience, and Building Strategies directly from people who've done it. Most people spend years trying to "figure it out"- Why waste time experimenting when you can learn directly from people who've down exactly what you want to do?.....straight from the source. The speakers we've hand-selected will empower you by teaching you what really works.... so you can create, market, and sell your first online course - and use it to grow a business. Action-Step Packed Presentations: Presentations with TOP creators & entrepreneurs. No Boring Talking Heads You get to see the expert speakers and we have a real, raw, authentic conversations about in depth topics, powerful takeaways, and actionable advice so you can build your business. Guest: Dr. Carrie Rose is an Educator, Entrepreneur, Marketing Influencer, and Keynote Speaker, notably one of Huffington Posts Must Follow Women Entrepreneurs in 2017. She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology, her current research is in course completion rates & connecting online course development with The Science of Learning. Her methods have been shared with Neal’s Yard Remedies, The National Main Street Organization, JetBlue and more. Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms. "I believe everyone should be given fair opportunities and the tools to build a life worth living." - Dr. Carrie Rose Great Quotes: “I build courses but I do it with a twist.” – Dr. Carrie Rose “We tend to perpetuate old habits.” – Dr. Carrie Rose “We tend to do things over and over again.” – Dr. Carrie Rose “You can find divine intervention wherever craft beers are sold.” – Dr. Carrie Rose “We’re trying to put our life’s body of work into these courses and it’s not necessary.” – Dr. Carrie Rose “Three to five minute videos; keep it short.” – Dr. Carrie Rose “Pretend that you’re in the shoes of the person that is trying to learn.” – Dr. Carrie Rose “Know your objective.” – Dr. Carrie Rose “Buying courses is a gamble.” – Dr. Carrie Rose “You’re selling trust.” – Dr. Carrie Rose “If you don’t sell your course it serves no one.” – Dr. Carrie Rose Links to Things Mentioned in This Podcast Episode: Think and Grow Rich: The Legacy movie premiere Rich Dad Poor Dad by Robert Kiyosaki Campfire Effect by Chris Smith Thinkific Likert Scale Greg Hickman Jay Baer Ian Garlic Brad Martineau 6th Division M.A.R.T. Goals Pat Flynn Smart Passive Income Ethos, Pathos, Logos Read More: Shownotes for Shockingly Successful Course Creation Psychology with Dr. Carrie Rose
	05 Jul 2016	014 - What Gets Read & What Matters with Lee Caraher	00:32:55
Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being “messy” in your exploratory phase is a good thing How etiquette gets in the way of progress How to help your team prioritize email Why she always seeks feedback Read More: Shownotes for What Gets Read & What Matters with Lee Caraher
	22 Dec 2016	049 – Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]	00:11:31
Are you creating purposeful content that can change the relationship of your audience from listener to customer? In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. These tips are helpful for all entrepreneurs and podcasters! A few exciting highlights include: Writing compelling and purposeful copy, Overcoming the dreaded writer's block, Creating hyperspecific lead magnets and sales funnels, Leading your audience towards joining your list or making a purchase, How podcasters can apply this advice, and more! More: Shownotes for Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]
	16 Apr 2019	175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens	00:53:05
Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these great questions and answers with our guest today! We talk about: - Where to start in profiling: with yourself - Tips for profiling others - How to apply those tips to better communicate in person - Can we apply profiling tips from photos to better improve our written communication with people? - Tips to read faces - Profiling Britain's Royalty - Bestselling Author of TWO books - How to profile the perfectionist - How can we apply profiling to increase sales and improve customer loyalty? Get Alan Stevens' Books & Courses - The Face - How to get your ideal careers to match your personality - Game Changers: Entrepreneurs Leading Change - Online Course: Harness the Power of Reading People to Persuade and Influence Outcomes Our Guest Alan Stevens is an International Profile and Communications Specialist. He is regularly featured on National TV, Radio and in the World’s Press, profiling the likes of our leading politicians, TV and sports stars as well as Britain’s Royalty. With over 30 years accumulating experience, and skills in training and coaching, counselling, psychometric profiling, neuro-linguistic programming (NLP), body language, micro and subtle expressions and reading personality traits, Alan believes that all aspects of human relations and interactions are improved when you can read people accurately. Having these skills today, more than ever before, can determine the future success of your business and your personal relationships. Alan conducts training for businesses and organisations in team building, sales training, negotiations and recruitment skills. Alan also works with educators to increase their people reading skills around social-emotional intelligence, and to assist students to find careers that suit their personalities. Alan's Highlights Amazon #1 Best Selling Author, a Coach and Trainer. He’s been referred to as “the leading authority on reading people globally” by the UK Guardian and as “the mentalist meets Dr. Phil” by the Herald. He has been a founding board member of a number of charities, Zone Supervisor for the Surf Life Saving Association and Club Captain of Nobbys SLSC. Teaches his skills in the US, Europe and Asia Been a guest speaker for the Australian Technical Analysts Association, the National University Singapore and the Option Traders Club of Singapore. He has taught FOREX trading and The Psychology of Trading here and overseas. He also introduced sound & colour therapies in Singapore Schools for students with ADHD. Great Quotes "If you understand your own traits, you find the environment that suits your personality. " - Alan Stevens "This is how we create teams, through the differences, not the similarities." - Alan Stevens "One trait doesn't define you." - Alan Stevens "Map it all out so now you don't feel that stress, as you know the plan." - Laura Petersen "Do the intro and the conclusion done last. Get the meat done first." - Laura Petersen "You understand their traits, you know what triggers them, so you make sure that doesn't happen." - Alan Stevens Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]
	15 Sep 2016	026 - Standing Apart with Snail Mail and More with Jim Palmer	00:36:05
Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail. In this episode I sit down with Author and Business Coach Jim Palmer to discuss: How Jim introduces himself at networking events [07:10] His origin story [07:46] His key takeaways from writing newsletters [9:50] What to consider when creating a newsletter [12:25] His current projects [19:17] Read More: Shownotes for Standing Apart with Snail Mail and More with Jim Palmer
	16 Jan 2020	202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena	00:47:15
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially. Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse sexual tension to keep it platonic) and business relationships. Now, Dan coaches others, leads intensive retreats in exotic locations, and is a regular host on a radio program! A Few Highlights from This Podcast: - Aspergers + trauma + suicidal thoughts - Beyond intention paradigm - Book writing journey - Best tips for writing books - The Game: Penetrating the Secret Society of Pickup Artists - Dan's 2019 bestselling book: Stepping Beyond Intention - How to make today a better day Our Guest After receiving a late diagnosis of Asperger’s and experiencing what can only be described as life-shattering trauma at the age of just 20, Daniel spent the next seven years struggling to keep these revelations and events from spilling into every area of his life. As a result of his struggles, Daniel built a simple, four-step system called the Beyond Intention Paradigm. Initially built as a lifeline grappling with suicidal thoughts, Beyond Intention was born, transforming Daniel’s life from misery to celebration. Through his own struggles, Daniel found a path to lasting joy and purpose and he wants nothing more than to share the tools that saved his life. To that end, he lives by this mission statement: “Spearhead an evolutionary uplift in universal consciousness by awakening people to the importance of their unique role. This that is already encoded in them by way of a deep and often ignored or undervalued passion defined as their Dream.” Through motivational speech, Daniel shares his vision of empowerment and joy, as well as via books he has authored, his “Do it With Dan” podcast series (which is available on all major platforms), frequent blogging, articles, and a series of worldwide workshops. Daniel also offers coaching and consultations in groups and in one-on-one sessions. Each of these sessions honors his mission and helps his clients find meaning and joy in their lives. Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe). To contact Daniel, go to www.dreamwithdan.com. He can also be found on most major social media platforms with the handle @dreamerCEO. Great Quotes “A big part of my work is stripping away the excuses that people have that they can’t have an abundant joyful purpose in their life.” - Dan Mangena “I was just kind of juggling the fallout of being autistic versus now because I understand what my gift is, I refer to it as a gift rather than a disability.” “Sometimes now when something goes wrong, I am almost excited because now it’s another really funny story to tell people.” - Laura Petersen “What the law of relativity says is that everything it just is, something becomes positive or negative agreeable or disagreeable based on the story that we attached to it.” - Dan Mangena Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs]
	09 Jan 2020	201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry	01:08:09
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too! Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use... A Few Highlights from This Podcast: - Background of Kelsey...Pinterest manager...singer/songwriter, positivity coach - Bestselling 2x -- 16+ categories - Tips and tricks for fast writing of your book, even if you have no idea where to start - Things that went wrong with the books - Beyond the book...getting products into stores, selling books and merch at in-person events, speaking on stage - Adult coloring book creation Kelsey's Books: - Book 1: Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned From Full-Time RVing & Life After Roadschooling - Book 2: A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days Tools Mentioned: - PressBooks - Grammarly - Canva Our Guest Kelsey Henry from Positively Delighted is a best-selling author, singer/songwriter, positivity coach, coloring page designer, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17. Kelsey is the author of two books on Amazon, Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned from Full-time RVing & Life After Roadschooling and A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days. She is also a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper car. Great Quotes “Giving your self a tight deadline forces you fo find a way and not come up with excuses.” - Laura Petersen “Stories are great ways to teach anything, so being able to tell a good story is incredibly useful.” - Kelsey Henry “I think having better expectations going into things because something can be really successful but if your expectations are really high than it will seem like a failure.” - Kelsey Henry “What helped me the most with Grammarly was that it would identify if I use the same phrases over and over again, which I did a lot.” - Kelsey Henry Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] To access full show notes please click here!
	09 Sep 2016	025 - Quick Copy Tip: Gladiator Edition	00:06:30
Channel your inner Russell Crowe... why you need to make your copy "entertaining". What copy sounds like before applying this tip [2:25] What copy sounds like after applying this tip [2:56] Why this tip produces more results [3:18] Shownotes for Quick Copy Tip: Gladiator Edition
	07 Dec 2016	042 - My Story Revealed as JC Preston Interviews Me!	01:08:04
The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast. We discuss my time spent living abroad in Europe, psychology, how I got started in entrepreneurialism, and projects that I’m currently working on. Since I’m usually the one asking the questions, I hope that this episode will give you a little more insight about my background and the journey that’s brought me here. A few exciting highlights include: Official announcement of Laura and Brandon T Adams joining forces to offer a Podcast Accelerator Five hurdles that the Podcast Accelerator can help overcome for those interested in starting a podcast How did Laura’s inspiration for travel and living abroad come to life Life lessons and takeaways learned through travel experiences Laura’s journey from real estate to teaching, to finally taking the leap into starting her own business More: Shownotes for My Story Revealed as JC Preston Interviews Me!
	03 Oct 2017	093: 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane	01:03:51
High energy, incredible insights, and loads of experience are the ingredients for this week’s interview! From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put business behind your book with Trevor Crane! A few exciting highlights include: – Mentors, meeting your mission, and powerful marketing messaging — we cover it all. – 4 questions you NEED to answer in order to write a successful book – When is the best time to write your book? – Learn the first step in successful book marketing! – How can writing actually help with ADHD and PTSD? – Find out the SECRET SAUCE behind Trevor’s journey from struggling to write his first book to 10x best-selling author. – Learn about his 9-time Best-Selling Author daughter!! Yes, she’s just 10!! What’s your excuse again? :-p – Get ready to take notes on the knowledge dropped in this episode! Plus, Trevor has a generous special offer that involves free copies of books and an in-person event around publishing. Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Check out Trevor’s new book, Big Money With Your Book Without Selling A Single Copy Get two tickets (worth $1,000) free to the Epic Author Summit Guest and Company: Trevor Crane is a ten time #1 international bestselling author and the founder of Epic Author Publishing. He is the also host of the GreatnessQuest.com podcast and the founder of TheGreatnessNetwork.com. Trevor’s mission is to help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are. Since 2003, Trevor has been a trusted business adviser, coach, and mentor. He is president of Stepup Strategies, Inc. and, together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits. Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane. Trevor is also a sought after speaker, trainer, and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience. Great Quotes: “My biggest challenges were to figure out how to get over myself to publish a book.” – Trevor Crane “The most important thing is finding the right mentor.” – Trevor Crane “Just because someone is good at something, doesn’t mean they are good at teaching someone else how to get it.” – Trevor Crane “A mentor is there not just to show you what to do, but what not to do.” – Trevor Crane “It’s all about the mission of a book.” – Trevor Crane “I want to help people make sure they meet their mission.” – Trevor Crane “We help you master it so what comes out of your mouth makes sense!” – Trevor Crane “If it takes you longer than a sentence to describe your book, then it’s too confusing.”– Trevor Crane “Your best time to write a book is right now.” – Trevor Crane “Your message matters and you should put it in a book.” – Trevor Crane “The first step is marketing.” – Trevor Crane “You can turn your book into your most powerful marketing tool.” – Trevor Crane “I believe there is a business behind your book.” – Trevor Crane Links to Things Mentioned in This Podcast Episode: Super Kids Books Willy Wonka and the Chocolate Factory The Four Hour Work Week Tony Robbins Trevor Crane Read More: Shownotes for 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane
	17 Feb 2023	221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)	00:33:08
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This is the second installment of a three-part series. Check out episode 220 for more on how to use ChatGPT to write blogs and episode 222 for how to use ChatGPT to write books! Link Outs Mentioned: AI Content Detector Business Women Group Social media posts created by ChatGPT (and then cleaned up my Laura and Melissa) to promote the blog on Making Money Writing Online: Tips and Tricks for Maximizing Your Earnings (link coming soon) Canva (free and paid versions) ChatGPT Dall-E2 (AI tool to generate images) Gary Vee TikTok video about how to use LinkedIn Gary Vee TikTok video showing that posting on LinkedIn can be amazing Gary Vee TikTok video about ChatGPT being banned from schools SEO Chrome = Keywords Everywhere (free version or extra tools for $10/year) SEO Youtube = Tube Buddy (as little as $4.80/month) Co-Host Bio: Melissa Tucker is the CEO and Founder of Blue Butterfly Digital. She is a full-time Facebook ad, sales funnel, and chatbot strategist. She started her company so she could help business owners grow their businesses, while getting to do what she loves to do! Today, she is helping businesses and entrepreneurs maximize their growth with the power of social media and online marketing. Her clientele is full of fun and exciting personalities, including wedding photographers, personal trainers, food bloggers, personal stylists, health coaches, business coaches, manufacturing companies, realtors, local businesses, and online marketing influencers. ------------------------------------ To access full show notes, please click here (ChatGPT for writing social posts).
	17 Sep 2019	192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact - Quick Copy Tip	00:09:19
True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects Answer: True to both! But how can you improve on this? There’s a free tool out there that I discovered! It’s called the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute. The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you… Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer! Once there, all you have to do is: 1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title 2. Select the category your business industry falls under 3. Click “Submit for analysis” And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts: How about an example? Well, I thought about simply titling this podcast as “Emotional Marketing Value Headline Analyzer” When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words. While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification: I cannot take any credit since I just used the name of the tool as the title! :-P To test, I added “for Entrepreneurs Who Want to Make an Impact” at the end of it and the score came out as 53.85% with a stronger “Empathetic” and “Spiritual” rating, rather than a balance of all three. Still a strong score. --- For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy And got 21.43% with a balance of the three. My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact Faired even lower with 10% and only hitting the Spiritual side! Okay, how about Gary Vee’s most recent book? Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too He scored 26.67% and was full Spiritual. What about Brene Brown’s book? Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. That scored 44.44% and was full Empathetic. Okay, what about something other than a book title? The top headline on my website CopyThatPops.com right now is “You need a book.” How does that score? 50%! Not too bad...with a mix of Intellectual and Spiritual. Fascinating! What about the top headline on my free resources page copythatpops.com/free which reads “Become a Bestselling Author” Eek! That got a 0% and is rated as neutral! What if I tweak it to… “Achieve Bestselling Author Status”? Okay...that’s now 25% and purely Intellectual appealing, it says. What about…”Achieve Bestselling Author Status & Reap Rewards”? Okay, even better...that’s up to 50%...and still Intellectual focused. I like it. From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads! Now it's your turn! Head over there to play around with it and tweak your headlines to get the right score and balance you’d like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownote
	12 Sep 2017	090: How to NEVER Run Out of Content Ideas with Yann Ilunga	00:42:00
Get stumped what to write, talk, or record about next? "Writer's block" is real! How about podcasting? Have you thought about starting your own show or getting interviewed on others? Look no further than this week’s episode with a bona fide podcast pro and consultant who has not one, not two, but FOUR podcasts of his own! But even if you don't care to start your own podcast, Yann Ilunga's tips on never running out of content ideas, repurposing, and becoming a better communicator are invaluable. A few exciting highlights include: - How Yann first got into podcasting (and where that intersected with his passion for music) - Where Yann is from, and where he is currently living! Neither place is in North America. - How to use your podcast (or one that you are a guest on!) as a business asset! - Find out ways to NEVER run out of content ideas! - Repurposing your content and expanding your reach - How to become a better communicator - What is the Podcast Success Summit and how to attend for free. Read more: Shownotes for How to NEVER Run Out of Content Ideas with Yann Ilunga
	14 Mar 2017	064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz	00:30:56
Have you ever considered writing a book?? Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19! He now owns multiple organizations including a coaching program along with his wife, Angela. You do not want to miss our conversation. A few exciting highlights include: - You’ll remember Stephen from Episode 043 as a contributor to my book! - Stephen hit six figures - $213,000.00 of income at age 19. - Stephen currently has 10 corporations and 150 employees. - Helping people create business with a “What if” concept - Mastermind Experience, an online coaching journey that helps people develop a business that produces income! - 4 Barriers that keep entrepreneurs from success - Don’t be afraid to just ask! Read More: Shownotes for Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz
	31 Oct 2017	097: The Power of Words and the Company You Keep with Steve Rodgers	00:36:11
Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle? Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders. We will dive into the power of words, the psychology of your network, and even veganism! A few exciting highlights include: - Learn how to successfully combine your business and your lifestyle - Find out how Warren Buffett may really be just like us! - Check out how similar family changes led us both to the vegan lifestyle - Moving from Branch manager to CEO! -Find out how Steve challenges his clients every day! -Find out how to improve your inner circle of mentors to help you stay on the path of purpose and success - Understanding the power of words and how it can help you in your business - The psychology of connecting with people by working ON your business and not just working IN your business. - Making a daily life scorecard that can help you attain goals in your business and personal life! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now The Alchemy Advisors Guest: Business, lifestyle consultant, and author, Steve Rodgers is a leader helping others discover, maximize, and increase their highest good and purpose in life and business. Steve’s extraordinarily successful career spans being the CEO of a real estate firm generating $25 billion in annual sales, almost 40,000 transactions, managing a team of 4,600 agents, starting and running his own ultra successful real estate company and collaborating with the elite. One of Steve’s career highlights was meeting and working for Warren Buffett for many years. His inner circle includes many great leaders such as John Assaraff, Brian Tracy, Marshall Goldsmith and Mark Thompson. His wife's life threatening health crisis was the impetus for Steve to switch to giving back and helping others achieve their dreams. Steve is happily married with adult children and grandchildren. He has committed to a vegan lifestyle for over a year and enjoys traveling, boating, yoga, meditation practices, kung fu, the arts, films, and biking, skydiving, and white water rafting. Author of: Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution Great Quotes: “They are comfortable in their own skin of knowing what their greatness is.” – Steve Rodgers “They didn’t fire a CEO; they just created an entrepreneur.” – Steve Rodgers “I want to coach them on the entire formula of life.” – Steve Rodgers “Words absolutely have meaning.” – Steve Rodgers “I know the power of words.” – Steve Rodgers “I started seeking out where I can find more fear in my life and go towards that fear which created more empowerment; which created more fulfillment; which created more happiness.” – Steve Rodgers “I want myself and others to really evolve to their highest good in their life and business.” – Steve Rodgers “Everyone likes to be recognized.” –Steve Rodgers “You’re learning, growing, or digesting something about what you have as your connection to your higher being.” – Steve Rodgers Links to Things Mentioned in This Podcast Episode: The Alchemist Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution Marshall Goldsmith’s book Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be Read More: Shownotes for The Power of Words and the Company You Keep with Steve Rodgers
	12 Dec 2019	198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody's Incredible Food Heals Book - Quick Copy Tips	00:22:58
Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally. *Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health* is available now on Amazon! Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me. Listen to this episode to hear: - more about the Food Heals book and why everyone should check it out (and the new documentary Game Changers produced by Arnold Schwarzenegger, James Cameron, and Jackie Chan) - a few sounds of baby Evren ;) - 5 important lessons learned and insights around writing and self-publishing a bestselling book on Amazon 5 Lessons Learned / Insights: Here are some good lessons learned about writing a book and self-publishing it with Amazon that I learned (or added to my knowledge data bank!) by working with my biz buddy and client Allison Melody on her incredible book! I hope these help you too on your journey. Listen to the episode above to hear more about each: Customers cannot buy the Kindle book from the Kindle or Amazon app...you have to purchase it from Amazon.com directly and then you can open and read it inside the app afterward (why? because Apple collects a percentage of the money spent on digital purchases within apps on its devices, and Amazon is not okay with that) Amazon has changed, yet again, how to reach out to tech support -- my hack that I teach my students in the Accelerator [copythatpops.com/accelerator] for how to get up to 10 categories they can rank well in. Now you put in your phone number for tech support to call you back. Book design contests for your artwork is a fun process and great way to do "A" Attraction-Based Marketing. I use 99 Designs [copythatpops.com/99designs] and have a contest going now for a Book That Pops book! Allison used it too and her book is striking! Get quotes in advance for your book from influencers to use on the cover and on the book's product description for instant social proof from the moment you publish! Scrivener [copythatpops.com/smac or copythatpops.com/spc] tech support is 50-50...I love them, but they haven't been 100% helpful/professional Ping me with questions so I can make tutorials to share with you and help futher! Plus, copythatpops.com/free is where you can get more book writing and self-publishing resources! Talk again soon where we will work together to write copy that pops! xo Laura Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] To access full shownotes click here!

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9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!]

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Book’s Individual Page

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