Cool Clubs Golf's Podcast (CoolClubs Golf)

In this episode meet Mark Timms, founder, and CEO of Cool Clubs. We discuss how Mark got himself into the golf industry,  we touch on the company's intentions, goals, and the technology that allows Cool Clubs to stay leaders in the industry. 


Cool Clubs is a brand-neutral club-fitting company with multiple locations worldwide. 

Titleist Arizona Rep John McMillan, Mark Timms, and Jack Gilbert introduce the new Titleist TSR 2 , 3, 4 drivers and TSR 2, 2+ and, 3 woods. 

Hear the technical details and see the products in hand. 

Stay tuned for robot data in the coming weeks and first look at other golf technology.

Meet Tom Kalinowsk AKA TK. In this episode we hear about what "TK" does for KBS and get an insight to how KBS is being used on tour.

"changes are happing in tour players bags"

• In this episode, Mark Timms discusses Cool Clubs NEW and proprietary metric SPINLAUNCH. This number has been created by Cool Clubs using their in-house robot 'Pepper'. Mark and Jack explain the metric, show examples, and demonstrate how it will be used in Cool Club's new fitting software.

"spin is only half the equation" 

Meet Matt Powell, Cool Clubs Tour Department Club builder.
 
Matt and Jack give details of the stringent process clubs go through at Cool Clubs. Expect to see more of Matt and get more in-depth knowledge on club building. 

"That's a lot to think about!" 

Meet Kim Braly, hear his origin story and begin to follow us as we explore the golf shaft industry. 
Look forward to hearing more from Kim and how his information and technology helps Cool Clubs and ultimately the golfing community. 

"control of FM makes it easy to square up all clubs the same"

Meet Dr.Tom Mase, hear his background story, and get an idea of how Dr.Mase is pushing Cool Clubs' research and development beyond known waters. 
Look forward to hearing much more from Dr.Mase on all of Cool Clubs Robot and S3 data and how it is being implemented in their club fitting processes. 

Meet Sue O'Connor and understand her beliefs on club fitting, and more specifically fitting golfers at lower swing speeds.
We dive into some key areas that slower swing speed golfers stuggle with, give food for thought on the club layout of your bag, and guide you what clubs you might consider durning your next fitting session.

Meet Delfino Alvarez, head of Cool Clubs USA Custom Design Studio and Master Club Builder.
Del talks through Cool Clubs' new custom shop capabilities and shows off some of his work.
Visit https://coolclubs.com/ for pricing and Del's gallery of custom work.

Mark Timms and Jack Gilbert take an in-depth look at the Ping i230 robot data. They make comparisons to the Ping G425 iron and show clear graphical data on each model. 
Pretty unbelievable forgiveness for a player's iron!

No one else makes apples-to-apples comparisons on equipment with unbiased robot data and lets the golfing world see... Cool Clubs does. 

We want our viewers to know that we care about the numbers, and want them to understand exactly how the latest equipment is performing. 

From there they can make an informed decision…. Or better yet, book a fitting! 

Meet Zack Oakley Callaway Golf’s Product Marketing Manager. Zack shows Mark and Jack the new lineup and discusses’ its premium lightweight features. Explore the use of titanium and how their AI computers have allowed them to design great-looking clubs with serious game improvement features. 

With the launch monitor technology becoming available in the home and an ever-evolving online world Cool Clubs is taking golf club fitting online.

**HIGHLIGHT AT THE 8 MINUTE MARK** 
 
Mark Timms and Dr. Tom Mase have been relentless in R&D and data collection in the golf industry for over 20 years, as a company, they are now confident they can provide a valuable service to golfers online or over the phone that will allow them to purchase performance enhancing equipment from a remote location.

Club fitting outside, with premium golf balls, and an expensive demo matrix will always find your best specification. Having that specification built to the Nth degree of tolerance delivers the best performance. This is not always an option for every golfer. These types of fittings are high-end cost, the final product is a high-end cost, and to get to our location is a high-end demand on your time.

Cool Clubs wanted an option for people who do not have the time, funds, or interest in an in-person club fitting but still wanted to give that golfer the best chance to buy their best specification for a competitive price. 

With Cool Clubs S3 Shaft technology, robot data capture, and years of data mining from in-person fittings they believe they can deliver. 

The team at Cool Clubs is excited to start changing the game. 

Collect as much data on your existing clubs and game as possible and head to COOLCLUBS.COM to book your fitting.

Hear how and when Mark and Kim met. Then take a deep dive into the world of golf shaft manufacturing!

Touching on:
* Hickory, Steel, and Graphite shaft production. 
* The original steel shaft companies and their production techniques. 
* Factors in shaft production that affect flex and feel. 
* What Kim and his father did to revolutionize the steel shaft industry. 
* How FM matching helped (and still helps) club fitting. 
* Shaft quality, durability, and imperfections. 
* SST PURE and its use.

Meet the legendary JC Beeson of Veylix golf!
Hear about his passion for golf equipment (precisely shaft technology), how he got started, his existing product line, and some focus on junior and beginner clubs' fitting beliefs. 

Meet Drew Mahowald from 2nd Swing Golf.  Dive into Cool Clubs proprietary robot iron data.
We take a look at the Ping i230 numbers and make comparisons with other brands of irons on the market. 
See comparisons of carry, spin, land angle and Cool Clubs very own "forgiveness graphs". Apples to apples data like you have never seen before and this is the tip of the iceberg. 

Welcome to Cool Clubs Reviews !!! 

This is our first of many club and shaft reviews. 
Using our in-house robot data we are able to take an impartial look at golf equipment and produce unbiased content for our viewers to help them make the best purchases. 

This review sets the stage and explains how we will review irons going forwards.

Check out Callaway's 2023 Great Big Bertha Iron data. 

Make sure you follow our social media and keep an eye out for our ROBOT DATA page coming to our website in January 2023. 

Ever had an in-depth golfball fitting? 

Sit in with Marty Jertson VP of Fitting and Performance at Ping as he walks the CEO and Founder of Cool Clubs through a 'Ballnamic' fitting. 

Listen to how Ping created the software and how technical golf ball fitting really is. 

We think this is an integral part of club fitting and can help almost any golfer choose a ball to improve their game. 

Meet Co-Founder Marty Jertson 

The Stack System is the hottest speed training aid in golf.  Dr. Sasho Mackenzie, golf’s leading biomechanist, team up with Marty Jertson, PING VP of Fitting & Performance, to package an array of proven speed training protocols into TheStack App with a single training club that enables 30 precise mass combinations.  The StackApp acts as a personal speed trainer; customized programs that dynamically change based on performance, workout timers with optimized rest times, and hands-free data capture which feed relevant performance metrics, so you get the most out of your training.  There are over 10,000 golfers actively training with TheStack and over 4.5 million swings tracked which continuously feed A.I. training algorithms.  Matt Fitzpatrick after winning the US Open by overpowering the course, said "I'll be honest, it's worked wonders".
Want 10% off????????? 
Code: COOLCLUBS  

Meet Marty Jertson VP of Performance and Fitting at PING. 

We thought we knew a lot already about the new i230 iron until Marty visited HQ. Hear everything you need to know about the Ping i230 iron technology from the horse's mouth! 

Meet Justin Nelson Cool Clubs National Director of Club Fitting. 

One of the Cool Clubs' most requested fitters Justin talks about how he got into the industry, how long he has been with working with Mark Timms, and where the Cool Clubs Van travels in the summer season! 

https://coolclubs.com/mobile-fitting/

Zack Oakley is back at Cool Clubs HQ in Scottsdale Arizona. 

See the Paradym technology in hand and hear all the details about Callaway Golf’s groundbreaking club designs for the new 2023 family. 

New Face tech, Forged Carbon (and triaxial carbon), new Speed Frame design, a 4-piece driver, and technology in an iron that is pretty cool to look at (let alone hit)! 
 It really is a new ‘Paradym’ for Callaway Golf. 

Meet VP of Sales for Pros Choice Golf Shafts Bill McPherson and hear about the history of Graphite Design Golf shafts. 

Bill talks through the prepeg technologies that make Graphite Design products feel so good, and touches on the wins they are collecting on every major tour!

@graphite_design_official
@proschoice.graphitedesign

Cool Clubs host VP of Fitting & Performance at Ping: Marty Jertson back to HQ to get into the nitty gritty on the new Ping G430 family and its technology. 

What do turbulators do? 
What does Spinsistency mean? 
What is Carbon Fly Wrap? 
What is an HL build? 
Hydrophobicity? 

Graphite Design's 2023 wood shaft CQ is about to be released and VP of Sales Bill McPherson is here to tell you all about it! 

Bill not only touches on the CQ model but all of the most prominent Graphite Design shafts.
We discuss what their acronyms stand for and how their design profiles change the launch characteristics. 

Head to the website to learn more: https://proschoicegolfshafts.com/

@graphite_design_official
@proschoice.graphitedesign

Ceo and Founder of Cool Clubs Mark Timms talks with the Founder of Accra and Director of Aftermarket Sales and Fitting at True Temper Gawain Robertson.

Hear in-depth information about Cool Clubs' S3 Machine.

Mark and Gawain (Gavin 😊)  talk about how the S3 machine works and how it inspired Gawain to create the FX Series of their golf shafts.

S3 Technologies sets Cool Clubs apart from any other club fitter in the industry by supporting golfers and manufacturers with technology and knowledge that changes the way golf clubs are designed and assembled.

Keep an eye on Cool Clubs' website and Cool Clubs' new partnerships moving into 2023. Golf technology has never looked this good.

All our information will be out in the open so every golfer has unbiased information on which clubs may suit them best.

We look forward to hearing your comments and helping you make the best choices for your game.

 @ACCRAGolfShafts  

Everything you need to know about the Accra TZ Five and TZ Six shafts from the horses mouth.

Meet Jonathan Alongi (Director of Aftermarket Sales and Marketing)  and Preston Toulon (Marketing and Communications Manager) for Mitsubishi Chemical Group. 

Mitsubishi has been in the golf industry since the mid-'70s and became dominant in 2004 with the introduction of the Diamana Series. 

Now their products are seen on every major golf tour around the world (win count below). 

They pride themselves on producing premium products using inside knowledge that you only get from having access to raw materials. 
Being aligned with multiple divisions of the Mitsubishi Company that put products through vigorous testing (not just for golf) gives Mitsubishi Golf Shafts "A Material Difference". 

These guys are way ahead of the game when it comes to R&D and understanding what materials can help them stay ahead of the game. 

Between MCG and ALDILA they have 941 tour wins... and counting! 

http://mca-golf.com/

@mitsubishichemicalgolf 

Everything you need to know about the Accra RPG VBP's and RPG Tour shafts from the horse's mouth. 

Jonathan and Preston are back at Cool Clubs HQ in Scottsdale, AZ. 
This time they get to dive into their product line for 2023. 

Listen to the core differences between each series and the players that might use them.

Some of the key topics targeted: 

Should you chose the Kai' Li Series over the Diamana Series? 

Why is Tensei so different? 

Are you looking to make the move from steel to graphite? (This podcast might seal the deal for you).

Does graphite perform better than steel in irons?

Should you try MMT in your putter shaft? 

http://mca-golf.com/

Bill Price (Senior Director of Putters at TaylorMade Golf, AKA Japan’s God of Putters) tells all about TaylorMade’s new GT Max putter.

Get excited, this technology might just change your putting forever. 

• 80g’s of moveable weight in a putter?! 
• Change the MOI of my putter. 
• Better face angle at impact 
• Adjust the amount of toe hang in my putter 
• Adjust the face rotation of my putter 

If you are looking for the most in-depth tech talk about the new TaylorMade Stealth 2 fairway wood and hybrid products, you have come to the right place. 

Matt Bovee (Director of Irons TaylorMade Golf) tells all about the 2023 Stealth 2 Wood and Hybrid lineup 

• Carbon Crown 
• Inverted Cone Technology 
• You can move 50g of weight around a fairway wood?! 
• I need a versatile fairway wood 
• I need an easy-to-hit fairway wood.
•      This is the most forgiving TaylorMade has ever tested 
• V-Steel Design 
• Draw Bias Hybrids 

Matt Kuchar sits down with Jack for a quick interview on why he chooses to work with Cool Clubs for club fitting and building. 

Everything you need to know about the Accra FX Series shafts from the horses mouth. 

Listen to the technical information behind how Cool Clubs performs its robot testing.
What numbers it captures, how Dr. Tom Mase confirms its accuracy, and how these numbers are going to help you purchase the best clubs for your game! 

• Independent Robot Testing 
• Brand Neutral 
• Data only 
• No Opinion 
• Spin Launch 
• Stopping Power 
• Performance Rating 
• Tour Rating 
• Carry Distance 

If you are looking for the most in-depth tech talk about the new TaylorMade iron products for 2023, you have come to the right place. 

Matt Bovee (Director of Irons TaylorMade Golf) tells all about the 2023 TaylorMade P Series Iron lineup, plus the all-new concept Stealth HD Iron. 

• Speedfoam 
• Intelligent sweet spot 
• TaylorMade’s Compact Grain Forging ™ 
• Backbar Geometry 
• Machine Milled Grooves 
• Forged “Metal-T”

Tom Olsavsky (VP of R&D at Cobra Golf)  sits down with Mark and Jack and tells them all about the new woods and hybrids lineup, including the Tech Hybrid option.

• Power Bridge 
• Power Shell 
• Hot Face 
• Who plays a 10-degree fairway at driver length? 

Anna Nordqvist joins Jack at Cool Clubs HQ for an insight into a Major Winner’s beliefs and experience with equipment and equipment changes. 

They discuss her contract with @swaggolfco

How she discovered SWAG putters and fell in love with their feel, and her recent change to a mallet style.

Take a deep dive into Anna’s bag layout and how she attributes her tour success to finding some key clubs in the bag. 

This episode gives a real insight into how important changes to the equipment is to the best players in the world and links it to how your average golfer should be paying attention to the LPGA Tour!

Tom Olsavsky (VP of R&D at Cobra Golf)  sits down with Mark and Jack and tells them all about the new Aerojet game improvement irons and the super slick King Iron series. 

• Forged Irons – 5 Step Forged 
• Undercut 
• Hot Face 
• Power Bridge 
• One Length Irons 
• Rickie Fowler has played a game improvement long iron 

Meet Sam Bettinardi President of Bettinardi Golf. 

XXV Anniversary Putter and many more to come. 

100 Tour Wins Limited Edition Putter 

New Releases for 2023 
Bettinardi Wedges 

Travis Escalera, Product Development Manager for EvnRoll Putters gives us the scoop on EvnRoll's 2023 V-Series Line up.

Not only great looking putters, not only great feeling putters, but technology that can help you make more putts and they are fully customizable!

 • ModularSystem
• Groove Technology 
• MOI Adjustment
• Adjustable Flanges 
• Multiple Hosels 
• Multiple weights 
• Alignment aids 

Listen as Steve and Mack talk us through their new golf ball lineup for 2023. 

Learn about why Srixon is one of the best ball manufacturers in the game. 

Did you know that SRIXON is an acronym? 

They touch on wedges in general, how Roger approaches Tour player adjustments, what wedges Roger has in the bag, and more...

PROTOCCONCEPT GOLF has created a stunning line of irons... with serious technology! 

And don't forget their 3D CAD Designed grip.

 • Endo Forged 
• Ceramic Forged into a blade?! 
• Combo sets 
• DragonSkin Grips
 • Leading edge 
• Forging 
• Lydia Ko 

Matt Kuchar sits down with Jack for a quick interview on why he chooses to work with Cool Clubs for club fitting and building.

#MattKuchar #pgatour #PGATourPro #golfer #golf #golfpodcast #clubfitting #brandneutral #coolclubs #customclubs #customclubfitting #customgolf #wmpo #golfclubs #golfequipment #bridgestone #bridgestonegolf

@JackGilbertGolf

Jack Gilbert sits down with Grant Horvat and discusses his recent visit to Cool Clubs Arizona locations.

www.coolclubs.com

@GrantHorvatgolfs
@CoolClubs
@jackgilbertgolf

#granthorvatgolf #granthorvat #coolclubs #coolclubsgolf #golf #golfpodcast #clubfitting #golfer #golfequipment #youtubegolf #golfclubs #customfitting #s3technology #golfrobot

Meet 3-time Japan Tour winner, 6-time Australian Tour winner, and creator of Project 1 Putt Brad Kennedy.

In this episode, Jack and Brad through a Tour Players experience with golf equipment and club fitting.

How important is equipment to the best in the game?

They discuss the equipment that is in Brad’s bag, how he goes about club fitting, and if and when he makes changes to the clubs (or ball) he is playing.
 
@bradkennedygolf

#project1putt #bradkennedygolf #putting #golf #golfpodcast #golfer #tourpro #puttingaid #putterfitting #putter #golfequipment #puttingpractice #puttertraining #tourpro #tourplayer #titleist #kbs #aerotech #prov1x #prov1 #professionalgolfer #progolf #progolfer #customgolfequipment #customfitting #unbiasedgolf   

@jackgilbertgolf

Mark and Jack break down the information from Cool Clubs' S3 Machine to clearly explain the difference between VeloCore and NON-VeloCore and how it will make a difference to your game.

https://fujikuragolf.com/woods/ventus

https://coolclubs.com/fitting/

#fujikuragolf #coolclubs #golfequipment #velocore #ventus #fujikura #golfshaft #s3technology #golfpodcast #golfer #clubfitting

Jack and Mark discuss their latest findings on tipping golf shafts.

Now that they have tipped every golf shaft in their fitting matrix in 0.25" increments and measured their playing characteristics with S3 Technology after every cut... they know more than anyone about how (and when) to tip a golf shaft!

@CoolClubs

#coolclubs #shafttipping #golf #golfpodcast #golfequipment #clubfitting #golfclubs #customfitting #s3technology #clubbuilding #golfclubs #buildgolfclubs #cutgolfshaft #tipping #golfshafts #shafts #shaftreview #golfknowledge 

@jackgilbertgolf

If you are a golf geek and want to know the technical differences in the Ventus line of golf shafts this is for you!

Using S3 Technologies Data and years of fitting experience Mark and Jack go down the rabbit hole in the world of Ventus VeloCore.

https://fujikuragolf.com/woods/ventus

https://coolclubs.com/fitting/

#fujikuragolf #coolclubs #golfequipment #velocore #ventus #fujikura #golfshaft #s3technology #golfpodcast #golfer #clubfitting

Justin Minisci from Edel Golf talks through the unbelievable new products they have on the market for 2023.

Edel wants you to enjoy the game and play with the technology... Well, we might just never leave the testing ground once we start tinkering with these.

See the products firsthand, listen to how to use their customization systems, and get ready to place an order for some Edel products!

This isn't just about irons, we take a deep dive into the wedges and putter system from Edel.

Do not miss this episode!

 @edel_golf 

https://edelgolf.com/

#edelgolf #coolclubs #golf #golfequipment #golfpodcast #clubfitting #golfer #customclubs #customirons #customputter #customwedges #customgolf #grind #solegrind #weightsystem #putter #putting #wedges #putteralignment #moveableweight

Spencer Reynolds (Product and Brand Manager for Fujikura Golf) tells all about the new Fujikura AXIOM line of carbon iron shafts. 

We also speculate on how and when graphite iron shafts will become more commonplace on the PGA Tour.

#AXIOM #fujikura #fujikuragolfshafts #golf #golfpodcast #coolclubs #s3technology #clubfitting #golfequipment #golfer #golfclubs #customfitting #shaftfitting #golfswing #golfshaft

Preston Toulon of MCA Golf talks with Jack and Mark about the hottest new MCA shafts on the market.

Duncan Smith and Xavier Lepercq from TPT Golf jump into the new TPT Nitro range of shafts. Learn about where TPT came from, how their proprietary technologies are applied to shafts and how it has made this new release one of the most consistent shafts on the planet. 

Zack Oakley joins Jack and Mark in an interview explaining everything you need to know about Callaway's latest Apex Pro release. 

Josh Talge from Titleist joins Jack and Mark from the Titleist Tour truck to give the full scoop on the brand new Titleist T-Series Iron lineup for 2023/2024

Callaway's Zack Oakley joins Jack and Mark for another in-depth interview about the latest addition to the Callaway family... The Paradym Super Hybrid!