Content Rookie (Nicole Michaelis)
Explore every episode of Content Rookie
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 12 Jan 2024 | My UX Writing and Content Design focus areas this year | 00:23:07 | |
Episode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why. Read my article on the topic: https://medium.com/p/f6cc9983e4dc Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 13 Apr 2020 | Content along the user journey | 00:20:23 | |
Episode 4: Crafting content along the user journey A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis. Learning outcomes:
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 15 Jun 2023 | Getting promoted as a UX Writer | 00:24:39 | |
Episode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans. Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
Everything else: bento.me/anjimenon | |||
| 04 Aug 2020 | What is technical writing? | 00:29:53 | |
Episode 14: What is technical writing? In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines. Learning outcomes:
Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with the guest: | |||
| 07 Nov 2024 | Leading Content Design and a look at the job market | 00:38:18 | |
Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Rachel McConnell: https://www.linkedin.com/in/rachel-mcconnellme/ https://www.leadwithtempo.com/ | |||
| 23 Aug 2024 | Get unstuck: Growing content design beyond the trivial | 00:40:43 | |
Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, serial commas, or the future of AI on social media? My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout, frustration and stagnation. Connect with guest, Bill Kurland: https://www.linkedin.com/in/bill-kurland/ https://www.billkurland.com/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 22 Oct 2020 | How cultural context affects your UX writing | 00:27:21 | |
Episode 19: How cultural context affects your UX writing With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing? Learning outcomes:
Connect with my guest Robin Reidl: https://www.linkedin.com/in/tidalreidl/ Connect with the host: https://www.linkedin.com/in/nicoletells/ nicoletells.com | |||
| 20 Dec 2021 | Career transitioning to UX Writing and building content guidelines from scratch | 00:28:01 | |
Episode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more. Learning outcomes:
Connect with the guest, Aladrian: Twitter: https://twitter.com/AladrianNo_L Linkedin: https://www.linkedin.com/in/aladriangoods/ Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 04 Apr 2023 | (Content) Design that includes all | 00:29:51 | |
Episode 53: (Content) Design that includes all My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like. Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
Linkedin: https://www.linkedin.com/in/lizziecassm | |||
| 15 Jul 2020 | Is your copy any good? Measuring content and copy | 00:25:26 | |
Episode 12: Is your copy any good? Measuring content and copy Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact. Learning outcomes:
Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ | |||
| 29 Jul 2020 | How to get published | 00:25:47 | |
Episode 13: How to get published I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes. Learning outcomes:
Connect with the host: BUY MY BOOK: https://www.amazon.de/Nobody-Cares-But-You-growing/dp/1948333120 Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ | |||
| 02 Mar 2023 | Upskilling as a UX Writer and going into leadership | 00:18:50 | |
Episode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you. Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 06 May 2021 | Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher | 00:49:35 | |
Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why the heck are UX Writers paid more than most other writers? Well, in today's episode with Yuval Kreshtcher we dig into all these topics and more. Join us for a fun episode that'll is aimed to make you feel a little more welcome in the field of UX Writing. Learning outcomes:
Connect with Yuval: https://www.linkedin.com/in/yuvalkesh/ https://uxwritinghub.com/ Connect with your host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com contentrookiepod.com hi@nicoletells.com | |||
| 17 Aug 2022 | How to explain what you do as a designer or writer | 00:42:55 | |
Episode 43: How to explain what you do as a designer or writer
Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
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| 30 Apr 2021 | How to do UX writing without a UX Writer | 00:19:09 | |
Episode 26: How to do UX writing without a UX Writer Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget. Learning outcomes:
Connect with the host, Nicole Michaelis: Websites: nicoletells.com contentrookiepod.com Social media: https://twitter.com/nicoletellsit https://www.linkedin.com/in/nicoletells/ | |||
| 18 Sep 2020 | Why you need to pay attention to localization | 00:31:17 | |
Episode 16: Why you need to pay attention to localization Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. Learning outcomes:
...and more! Connect with me: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with my guest: Linkedin: https://www.linkedin.com/in/hristinaracheva/ Tools mentioned: https://www.hofstede-insights.com/country-comparison/ | |||
| 05 Feb 2023 | UX Writing at IKEA and why AI probably won't steal your job | 00:27:59 | |
Episode 51: UX Writing at IKEA and why an AI probably won't steal your job
In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.
Learning outcomes:
The development of AI for writing
The future of ChatGPT and other writing-related AIs
How AI will change the writing landscape
UX Writing at IKEA
Connect with guest, Bilgi Karan:
Website bilgikaran.com
Twitter https://twitter.com/machineError
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
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| 08 Jun 2021 | Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills | 01:05:24 | |
Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills It was hard to find a title for this episode, which is a fruitful discussion between Patrick Stafford, Co-founder of the UX Writers Collective, and me. We talk about mentoring and coaching and why they are important, why everyone wants Senior Content Designers, and how to (potentially) solve this, plus other topics such as salary, development, and diversity challenges in the field. Learning outcomes:
Connect with Patrick: http://pdstafford.com/ https://www.linkedin.com/in/patrick-stafford/ https://uxwriterscollective.com/ Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com contentrookiepod.com hi@nicoletells.com | |||
| 03 Dec 2021 | Content design hacks for your everyday life | 00:18:51 | |
Episode 36: Content design hacks for your everyday life Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies. Learning outcomes:
Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 11 Oct 2021 | How UX Writers and UX Designers collaborate - or why you should always keep asking questions | 00:27:42 | |
Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions Magic happens when UX Designers and UX Writers collaborate as equals. But how do you set up the collaboration and what are some of the challenges? Today's guest, Silvi Toader from Adobe, shares her experience of working with writers throughout her career and has some encouraging words for those just starting out in the field. Learning outcomes:
Connect with the guest, Silvi: https://twitter.com/silvianatoader https://www.linkedin.com/in/silvianatoader/ https://medium.com/stage13 Connect with the host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 07 Feb 2022 | UX writing compensation, negotiating your salary, and working in tech (EMEA focus) | 00:40:08 | |
Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus) In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for the thoughts on €€€, stay for the discussion of first-hand experiences. Learning outcomes:
Connect with the guest, Fran: https://twitter.com/AmsterFran https://www.linkedin.com/in/francesca-catanuso-0571a924/ Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 25 Mar 2020 | Getting to know your audience | 00:23:55 | |
Episode 2: Getting to know your audience Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create? Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience. Learning outcomes:
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 22 Aug 2021 | A/B-testing designs and copy | 00:17:45 | |
Episode 31: A/B-testing designs and copy In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like. Learning outcomes:
Connect with the guest, Anna: https://www.linkedin.com/in/annahatzisavas/ Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com Twitter: @nicoletellsit hi@nicoletells.com | |||
| 11 Jun 2020 | UX Writing - What it is and how to get into it | 00:24:07 | |
Episode 10: UX Writing - What it is and how to get into it UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie. Learning outcomes:
Host: Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ | |||
| 11 Dec 2020 | How User Research can take your copy to the next level | 00:31:50 | |
Episode 21: How User Research can take your copy to the next level A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). Learning outcomes:
Connect with my guest: https://www.linkedin.com/in/estellevanravestyn/ Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ | |||
| 04 Mar 2022 | Freelancing as a content designer or UX writer | 00:21:39 | |
Episode 40: Freelancing as a content designer or UX writer Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy! Learning outcomes:
Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 02 May 2024 | Working in a Growth team | 00:25:04 | |
Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are. ---Learning outcomes:
---Connect with guest, Ademar Rodrigues: https://www.linkedin.com/in/ademarrodrigues/ ---Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 25 Sep 2024 | Getting into Content Design and UX writing + Generalists vs Specialists | 00:41:47 | |
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team. *** Learning outcomes: - Transitioning into content design - How is UX writing different from copywriting (if at all) - Generalist vs specialist approach - Thriving as the only UX writer in your team *** Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Andrew Stein: Linkedin: https://www.linkedin.com/in/andrewdeanstein/ | |||
| 21 Apr 2020 | Getting started with SEO | 00:22:34 | |
Episode 6: Getting started with SEO (Search Engine Optimization) SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get one message across: it's not as difficult as you think and it's definitely worth it. Learning Outcomes: What is SEO? How to get started with SEO How has SEO changed over the past years The most important pillars of SEO Connect with Erik Huss: https://www.linkedin.com/in/erikhuss1992/ Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 01 May 2020 | Kick-ass copywriting | 00:20:47 | |
Episode 7: Kick-ass copywriting Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics. What you'll learn:
...and more! Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Instagram: instagram.com/nicoletells | |||
| 02 Nov 2022 | Writing is designing and Figma ain't that great | 00:29:52 | |
Episode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder. Learning outcomes:
*** Connect with guest, Michael Metts: "Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com If people want to stay in touch with me, there's LinkedIn and Twitter." Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 01 Nov 2021 | Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion! | 00:37:48 | |
Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion! In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it means for content and user experiences, and what you can do to raise awareness. Learning outcomes:
Ebook accessibility https://accessibility.uxdesign.cc/ Tokenism topic by Frank Spillers Connect with my guest, Katrin: LinkedIn https://www.linkedin.com/in/katrin-suetterlin/ Medium https://katrinsuetterlin.medium.com/ Twitter https://twitter.com/honest_x_sleep Substack: https://katrin.substack.com/ Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 15 Nov 2023 | How to be creative when the world is on fire | 00:55:54 | |
Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial. Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Anders Tallvik: https://anders-creative.com/ https://anders-creative.com/podcasts | |||
| 23 May 2021 | UX Writing and Content Documentation | 00:26:06 | |
Episode 28: UX Writing and Content Documentation Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer. Learning outcomes:
Connect with Nicole: hi@nicoletells.com contentrookiepod.com // nicoletells.com https://www.linkedin.com/in/nicoletells/ | |||
| 05 Apr 2020 | Creating authentic content | 00:20:01 | |
Episode 3: Creating authentic content Learning outcomes:
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 21 Dec 2022 | How to lead content design and stay sane while juggling different design philosophies | 00:30:16 | |
Episode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one. Learning outcomes:
Connect with guest, Chelsea Larsson: Twitter: https://twitter.com/ChelseaLarsson Instagram: @chelslarss Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 10 Feb 2021 | UX Writing, Content Strategy, and Content Design - Then, now, and in the future | 00:59:59 | |
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future (Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder? The longest episode of Content Rookie to date! But it's so worth it. Learning outcomes:
Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ Connect with the guest: http://www.workwithjane.com/ https://www.linkedin.com/in/jane-ruffino-ab490158/ | |||
| 19 Oct 2023 | Get started with information architecture | 00:24:24 | |
Episode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't) Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 12 Mar 2024 | Can UX Writers manage other designers? | 00:34:33 | |
Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager. Learning outcomes:
Connect with guest, Shannon Leahy: Linkedin: https://www.linkedin.com/in/shannonleahy/ Meetup, RVA Content Strategy: https://www.rvacontentstrategy.com/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 31 Aug 2021 | Burnout and exhaustion while working in content - you're not alone | 00:43:44 | |
Episode 32: Burnout and exhaustion while working in content - you're not alone Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Content Designer that may be contributing to feelings of fatigue and depression. Learning outcomes:
Connect with the guests, Candi and Jane: Candi Williams: https://linktr.ee/candwrites Jane Ruffino: https://www.linkedin.com/in/jane-ruffino-ab490158/ Connect with the host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 20 May 2020 | The dos and don'ts of copywriting | 00:34:17 | |
Episode 9: The dos and don'ts of copywriting There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy. Learning outcomes:
Host: Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ | |||
| 19 Apr 2020 | Become a great storyteller | 00:24:07 | |
Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes:
...and more! Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 31 Aug 2023 | Why I no longer believe in Content Design v 2.0 | 00:23:17 | |
Episode 57: Why I no longer believe in Content Design v 2.0 A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design. Link to article: https://medium.com/p/e71aeb5f060c Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 26 Jan 2021 | How to get paid for writing | 00:34:12 | |
Episode 22: How to get paid I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house? Learning outcomes:
Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ | |||
| 19 Nov 2021 | UX Writing, but not in English - how culture shapes writing in different languages | 00:28:24 | |
Episode 35: UX Writing, but not in English - how culture shapes writing in different languages In today's episode, my guest Gladys and I talk about how writing for UX in other languages than English differs from writing in English. We discuss how culture affects your writing approach for each language, how the market for UX writers in various languages differs from the English market, how you can write in several languages, and how you can start out as a UX Writer in any language. Learning outcomes:
Connect with my guest, Gladys: LinkedIn https://www.linkedin.com/in/gladysdiandoki/?originalSubdomain=fr Twitter https://twitter.com/Gladysdit Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 05 Jul 2022 | Get over your tone and voice guidelines | 00:27:15 | |
Episode 42: Get over your tone and voice guidelines Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. Learning outcomes:
Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 18 Nov 2020 | You don't need to be a writer to be a copywriter | 00:32:16 | |
Episode 20: You don't need to be a writer to be a copywriter A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients. Learning outcomes:
Connect with my guest: https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/ Jörgen's music: https://www.ruralsounds.com/jorgen-kjellgren https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ | |||
| 09 May 2020 | Getting into freelance writing | 00:56:10 | |
Content Rookie Episode 8: Getting into freelance writing This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started. Learning outcomes:
...and more! Host: Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Instagram: instagram.com/nicoletells Guest: Connect with Kat: https://msha.ke/thekatedit/ Instagram: https://www.instagram.com/thekatedit/ | |||
| 02 Jul 2024 | Content design and UX writing tactics that move the needle | 00:25:54 | |
Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams. Learning outcomes: - What you can already learn during interviews - Onboarding as a content designer - Understanding team and org structure - Documentation - Office hours, briefs, request boards, slack channels - QA for content design - Change- and stakeholder management - Getting away from a service relationship Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 20 Sep 2022 | You're underestimating the importance of SEO for UX writing | 00:24:50 | |
Episode 45: You're underestimating the importance of SEO for UX writing In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics. Learning outcomes:
*** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Twitter: https://twitter.com/thekatcopy?s=09 | |||
| 29 Aug 2022 | Running a successful project with a UX writer, designer and researcher | 00:26:53 | |
Episode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here! Learning outcomes:
*** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 04 Mar 2024 | Is content design still our dream job? | 00:28:35 | |
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles. Learning outcomes:
Connect with the guest, Iara: Linkedin: https://nl.linkedin.com/in/iara-lucena-toes-210485104 Website: https://www.iaracreates.com Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 20 Mar 2020 | What is content marketing? | 00:23:52 | |
Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives. Learning outcomes:
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com | |||
| 21 Jan 2022 | Why you don't need to hire a native English UX writer | 00:23:56 | |
Episode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them. Learning outcomes:
Connect with the guest, Stan: https://www.linkedin.com/in/stanislav-olenchenko-25792b179/ Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 28 Jun 2020 | Content for Growth - Generating leads with content | 00:36:26 | |
Episode 11: Content for Growth - Generating leads with content For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth. Learning outcomes:
Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with the guest: Linkedin: https://www.linkedin.com/in/michaelcp/ Michael's new project: https://www.instagram.com/leksplay/ | |||
| 30 Mar 2022 | Junior UX writers! This one is for you. | 00:30:24 | |
Episode 41: Junior UX writers! This one is for you. Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent. Learning outcomes:
Connect with the guest, Ifi: https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/ https://twitter.com/Dera__UX Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 11 Sep 2024 | Don't let Content Design gaslight you | 00:54:26 | |
Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of conversation. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Sara Wachter-Boettcher: Linkedin: https://www.linkedin.com/in/saraboettcher/ Newsletter: https://www.activevoicehq.com/newsletter Article mentioned on episode: https://medium.com/nice-work-from-active-voice/hey-designers-theyre-gaslighting-you-e02e5a4d9cff | |||
| 20 Sep 2023 | Am I crazy or am I just context-switching? | 00:19:35 | |
Episode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up! Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 28 Sep 2020 | How localization can accelerate the quality of your content | 00:27:38 | |
Episode 17: How localization can accelerate the quality of your content Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a team of localization experts. She shares her insights with us. Learning outcomes: - Localization in practice (what's the process like?) - Where to begin - Useful tools for localization - Best practice Connect with me: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with my guest: Linkedin: https://www.linkedin.com/in/martinarussomovingwords/ | |||
| 07 Aug 2020 | 7 common UX Writing issues | 00:22:29 | |
Episode 15: 7 common UX Writing issues In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins! Learning outcomes:
Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ | |||
| 02 Mar 2021 | UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships | 00:42:01 | |
Episode 24: UX Writing and Content Design Stakeholders UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King. Learning outcomes:
Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ Connect with the guest, Mario Ferrer: https://www.linkedin.com/in/marioferrer/ Mentioned in episode: About silos and bridges https://twitter.com/hondanhon?s=21 About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/ | |||
| 29 Jun 2021 | Your first 90 days on the job as a UX Writer/Content Strategist | 00:27:21 | |
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do. Bookmark contentrookiepod.com! Learning outcomes:
Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com Twitter: @nicoletellsit hi@nicoletells.com | |||
| 28 Jan 2023 | I was laid off | 00:12:29 | |
Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com
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| 06 Oct 2022 | Misfit? This is why you're great at content. | 00:38:27 | |
Episode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen. Learning outcomes:
*** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 03 Jul 2023 | How poetry, search intent, and social media can make you a better Content Designer | 00:21:34 | |
Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
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| 08 Oct 2020 | From Copywriter to UX Writer - Which writing discipline suits you? | 00:33:13 | |
Episode 18: From Copywriter to UX Writer - Which writing discipline suits you? Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle. Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management. Learning outcomes:
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| 09 Apr 2021 | Your UX Writing Portfolio | 00:20:34 | |
Episode 25: Your UX Writing Portfolio All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed. Learning outcomes:
Connect with our guest, Anjana: https://www.linkedin.com/in/anjimenon/ https://www.anjanamenon.com/ Content with the host, Nicole: Email: hi@nicoletells.com nicoletells.com https://twitter.com/nicoletellsit https://www.linkedin.com/in/nicoletells/ | |||
| 16 Jan 2023 | What's the ROI of UX Writing? | 00:31:42 | |
Episode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer. Learning outcomes:
Connect with guest, Yael Ben-David: Website https://www.yaelbendavid.me/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com | |||
| 18 Apr 2023 | Freelance writing is hard but worth it | 00:30:40 | |
Episode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out. Learning outcomes:
Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
Website: https://www.whoisjennmarie.com/ | |||