Content Inc. - The Podcast (Joe Pulizzi)

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?

I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap.

Read Lexi's LinkedIn post here.

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Ann covers:

- How to think about your persona for your content effort
- The best ways to build an audience with a newsletter
- Why the welcome email is the most important email
- What most email marketers are doing wrong

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.

You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media. 

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.

Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data.

Creators need to change this, but they cannot do it by themselves. We need the fans to unite and buy direct.

This episode is sponsored by Lulu.com

If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging.

For more information on the longevity economy, check out Brian's site LongevityGains.com.

Listen to the previous episode with Brian about the creatory economy at Content Inc. episode 297.

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

What are the two things that differntiate great content marketers from average content marketers? This episode of Content Inc, Joe Pulizzi shares the power of setting goals, both personally and professionally, and how this one task can be critical for content marketing success. Once the goal is set, it's imperative it is reviewed on a regular basis. Does your content team do this? 

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter.

Today we talk about two things you can do to change that.

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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent that were mind blowing (and effective).

But not all our prospects had multi-million-dollar budgets. Also, many did not have large enough audiences to make the content effort worthwhile.

A few years after I started, some of the leaders in our group had an idea for an educational effort around indoor air quality or IAQ. The topic was hot (no pun intended) at the time, and most of the manufacturers in the air conditioning industry were preaching about it. Why? Because their products were better at creating better air quality. Just think casinos before more advanced air filtration system was developed. Go to an older casino in downtown Las Vegas and then walk into a newer one. It hits you immediately (in more ways than one).

Anyway, there were a number of smaller air conditioning players interested in the concept. They didn’t have the budget or reach of the big players. So we worked with five smaller players on an ongoing content marketing program and created a content network. They pooled their money and reach and created an amazing project that helped to educate contractors and, in turn, their businesses.

I love this model for smaller content creators. Look, if you have a large enough loyal audience, you don’t need partnerships anymore. You don’t need a content network. If you don’t have reach, you have a choice. You can keep grinding it out, hoping to get to your minimum viable audience…or…you can build or join a content network.

About a decade ago, Jerod Morris launched The Assembly Call, a publication dedicated to Indiana University basketball. The publication has grown steadily over the years and does an amazing job covering the team and surrounding concepts.

Recently, with the rise of community tokens, Jerod wanted to create their own cryptocurrency on Rally.io (the same network as our $TILT coin). Rally believed that Jerod’s reach wasn’t big enough. So…Jerod contacted three other partners, and an ongoing sponsor, to create a larger network. This new network, called the Back Home Network, had a much larger fan base and was accepted by Rally, now going by $HOME coin.

Let’s look at your situation. Do you have a mission that is similar to other players in your market? Could there be a way that you could make a larger impact by joining forces instead of competing? If so, create the bigger vision and start your approach.

The Tilt recently did this with our Content Entrepreneur research. When we started the survey process, we just didn’t have the audience numbers to succeed alone, but we still needed to do it. A couple calls to Ann Handley, Brian Clark, Jason Miller, Chris Ducker and a sponsor, Libsyn, and we had our project.

So why wait to create that project that needs to be completed now? Create a network and build faster. Good luck.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy. 

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Here's everything you need to know to quit your current corporate position and start a content business.

My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I’m a bit sad about this move, but I totally get it. It’s so much easier to attract international travelers to a location like DC (direct flights in many cases). That said, I’m a Cleveland homer and want CLE to succeed (which is why our new event, Creator Economy Expo, will be in Cleveland in May).

Instead of doing the same old “here’s how to be great at content marketing” speech, I decided to do something completely different. Over the past 12 months, I’ve been approached by so many marketers looking to leave the corporate world and start their own content businesses. I figure there will be many of these people at CMW as well. So, that’s my speech: The Blueprint on How to Quit Your Marketing Job.

Here's a running list I put together on how to quit your marketing job and start a content business.

1. Don't quit your job until you've starting the process of quitting your job (see below).

2. Most fail. You need to know that. Half won't make it five years.

3. Those that do make it (as content creators) are incredibly happy (only two percent regret the decision).

4. First thing's first: Nail your story. Being a generalist doesn't work. What's your expertise? What will you be known for?

5. Think about: Who your specific audience will be? What will you send them? What do you want them to achieve?

6. Focus on something you can be amazing at and forget the rest.

7. Start before you quit: find the story, start your newsletter (maybe a website as well), build out your presence on LinkedIn. Be great at one platform.

8. If you have proprietary processes with your company (that don't belong to the company) save them on a personal drive.

9. Write down your goals and review them often. What do you see this becoming? How will you measure success?

10. Talk to your family. When you start a business, everyone is involved (like it or not).

11. Put aside at least six months of expenses.

12. Find a good accountant and lawyer.

13. Begin the process of lowering your expenses. Things like going to one car or ending one or two streaming services.

14. Actually start the legal side of the business (LLC?). You can do this before you quit.

15. Separate your accounting and finances now. Get a business credit card.

16. What will you do about insurance?

17. Check the agreement you have with your current company. What can you do with a business while you are still working a day job?

18. Make three lists: Mentors (people who've done it - successfully or not) to set up coffee meetings. Contacts (who can help refer business to you in the future) and Future Clients (who can help support your business financially in the future). Keep these lists fresh.

19. Generate revenue before you leave your job. The quicker to revenue the more likelihood for success.

20. When you are a month or so out (but make sure you are ready) have a conversation with your boss. "I love working here...but I'd like to start my own business in the future." Your goal, if possible, is for your current company to be your first customer.

21. Build your internal network at your company now. Odds are your first job will come via someone at your current company. The more internal champions the better.

22. The most successful content creators who leave a "real" job have many ways they generate revenue. The more the better. Top five are consulting, books, online courses and workshops, affiliate marketing and sponsorship.

This episode is sponsored by Lulu.com

If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode of Content Inc., Joe Pulizzi makes the connection of how Michael Jordan had really, just one big goal for his career (to be the best player that every played the game) and how that one big goal drove him day after day, year after year. You need to set one big goal: building your audience and focusing on subscribers. Every successful Content Inc. model has a strong subscriber initiative that drives the rest of the content marketing success. 

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.

Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt.

From the research, he shares the five key findings for CE success.

1. Fast to first dollar
2. Plan budget and runway
3. Focus on a niche audience
4. One core platform
5. Diverse monetization

Get the full Content Entrepreneur Research here.

And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each other, and especially with our customer is constantly evolving. This will require you as a business owner to make some changes to attempt to stay in line with this constant change. 

Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have the opportunity to purchase these businesses and/or audiences at a major discount.

Plus, don't leave your house.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

If your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audacious goals when it comes to your content marketing. To be a true player in your industry, it requires more than just "good enough" content. You need to set your sights on being the leading resource that provides content that would be truly missed if it no longer existed. 

Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving force that gets you to your biggest success. This is not a new idea, but in a time when only about 30% of content marketing efforts seem to be successful, it's a great reminder. 

Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting time to develop yourself as the leading resource in your industry. In this episode of Content Inc., Joe Pulizzi shares his six key elements that make up an epic content marketing model. Learn these six key elements, put them in practice and watch your Content Inc. business grow! 

Now is the absolute best time to lean into YOU.

That's right. All your quirks. All your weirdness. The way you talk. The way you write.

You need to take these things and embrace them to become the content entrepreneur you truly know you can be.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content Inc., Joe Pulizzi shares the one metric that is critical for building a Content Inc. approach to your business. Yes, there are a lot of metrics to consider when implementing your marketing strategy. But what is the one area that could change everything for you and be the key ingredient for success? Listen and find out! 

If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this episode of Content Inc. Joe Pulizzi shares some key items to consider before bringing an outside writer onto your content team. 

Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not.

It's possible that your business why is holding you back from success. Now is the time to get a new why.

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Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your content is critical for success in today's content driven business world. Find out the four elements that you need to cover when setting your best of breed goals with your content strategy. 

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2005 that would be the start to her Content Inc. success story. Learn how Joy used these six steps: The Sweet Spot, Content Tilt, Building The Base, Harvesting Audience, Diversification and Monetization to grow a successful design studio, work with some of the biggest brands in the world and achieve some lofty goals along the way. 

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?

It happens to all of us.

But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Content Marketing Insitute where it is today, he has some idea on what to, what not to do and the attitude necessary to make great things happen. In this episode of Content Inc., Joe shares his 15 critical business success tips for start ups that can help you launch and grow with confidence. 

As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are not bested suited for you and find talented employees or contractors to do them for you. In this episode of Content Inc., Joe Pulizzi challenges you to take an activity inventory of your daily tasks and start making decisions on how to better use your time to grow your business. 

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is critical for content ideas and to gain an understanding of what is working and what is falling flat. In this episode of Content Inc., Joe Pulizzi shares five ways you can start creating your own listening posts to gain valuable audience and customer feedback. 

If I ask you, where will your business be in three years, and you don’t know the answer, odds are you will not be successful.

You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary.

The reason we do create and write down goals is to manipulate your own thoughts.

Simply put...you are what you think about all day long.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, he wants to share it with his audience. In this episode of Content Inc. he discusses how Darren Rowse grew his Digital Photography School by focusing on a content tilt and implementing on a content marketing mission. 

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience.

Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022.

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See all Content Inc episodes at the Content Inc. podcast home.

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Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student loans) and more.

This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the road less traveled.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

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So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.

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Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps.

Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated. 

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

If it's not written down, it doesn't happen. In this episode of Content Inc., Joe Pulizzi discusses the importance of doing two simple things that can steer you onto a successful path. Write down your goals. Review your goals on a regular basis. It sounds so simple and we know it's a pretty simple thing to do. But yet, so many of us just don't do it. Put your life on the path to success for you by doing these two simple things and get started today. 

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

The individual pieces of content you create are not valuable. In this episode of Content Inc., Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. the individual output of each platform. The collection of assets is what creates and keeps your audience over time. Not just the one blog post, but that blog with your social media content with your articles with your podcast, etc... Think about the larger strategy of how all these assets work together that will make your content more valuable to your audience over time. 

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful.

In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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See all Content Inc episodes at the Content Inc. podcast home.

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Sometimes we forget why we do the things we do as content creators and content entrepreneurs.

In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most. 

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to creating a Content Inc. model. Joe also shares real-world examples of each step to show you how real individuals around the world are successfully putting the Content Inc. model to work for them. 

This is Part I of a two part series. 

If you had just one year to live, how would you change your content creation business?

This episode could change your life and career. I hope it does.

Links: Tim Minchin's Commencement Speech

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Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

You understand that content marketing will build audience and drive business growth. Now it's time to get more organized in building a solid content marketing strategy. In this episode of Content Inc., Joe Pulizzi breaks down the seven strategies that are key to creating a successful business using content marketing. 

When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published.  How important is it?  Let's discuss.

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Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

A special episode with Jay Clouse, founder of Creator Science.

Jay unpacks a number of issues, including:

• The power of your content brand
• Exit strategies
• The real meaning of consistency
• Advice on getting started
• Resources to make the content engine go
• Inside YouTube
• Text vs Audio vs Video

Get more of Jay Clouse at Creator Science.

See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning the lotto delusions". Yes, there are marketing teams that are doing content marketing wrong, but this doesn't mean that all content marketing doesn't work. Though there are marketers doing bad practices, the approach of content marketing as a whole is not at fault. 

If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes. 

Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc., Joe Pulizzi discusses the latest platform to change up their model and require users to make decisions on their content. YouTube's Red subscription model is just another in a long, recent line of social media platforms that are changing things up to gain more revenue opportunities. Don't bet the farm of your business on another company's revenue goals. Focus on building content on platforms that you own. 

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.

Your customers and prospects don't care about what your content is. They care about what it will do for them.

That's why choosing the right content brand is so critical.

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Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame.

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See all Content Inc episodes at the Content Inc. podcast home.

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So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Like it or not, we'll be dancing the next couple years.

Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content. 

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its usefulness as a bookseller for independent authors.

Today's link: I Would Rather See My Books Pirated by Jane Friedman

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you there. In this episode of Content Inc., Joe Pulizzi breaks down the four ways you can dominate your marketing by publishing quality and useful content for your target audience. Become the leading authority on your topic or in your industry by being helpful. Choose a media platform and own it. Watch your business become the dominate player in your field. 

The recent announcement of ESPN's decision to shut down their site Grantland has caused a bit of a stir in the online world. In this episode of Content Inc., Joe Pulizzi shares why brands such as Nike or Under Armour should consider purchasing Grantland as part of their content strategy. With millions of dollars being spent annually on ads that interrupt viewers, listeners and readers, what could an already established site with great content targeted to your audience bring in terms of loyal customers and increased revenue? Perhaps it's time to look at already existing content platforms as part of your content strategy and move ad spend to a Content Inc. model. 

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work.

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See all Content Inc episodes at the Content Inc. podcast home.

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A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction. 

Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute implemented this process this past year and how it has changed how team members view the company and increased their understanding of thr mission and goals for each department.