Confessions of a Higher Ed CMO — with Jaime Hunt (Enrollify)
Explore every episode of Confessions of a Higher Ed CMO — with Jaime Hunt
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 25 Nov 2024 | Live at AMA: Building Community in a Virtual Classroom | 00:09:31 | |
Host Jaime sits down with Christian Cardona, Social Media Manager for ODU Global, to explore the unique challenges and opportunities in managing social media for online learners. As a first-time attendee at the AMA conference, Christian shares his reflections, dives into strategies for building digital communities, and highlights the critical role of storytelling in fostering engagement among non-traditional students. This engaging conversation sheds light on how social media can effectively amplify the experiences of online learners, even when separated by distance. Key Takeaways
What’s it like to manage social media for online learners? How do you foster community for online learners? What’s the secret to a successful remote team? How do you create engaging content for online programs?
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 01 Jul 2022 | Ep. 6: Brought to you by the letters N T R | 00:44:43 | |
Achieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership. Key takeaways from from this episode include:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 13 Jun 2024 | Enrollify.org Relaunch: More Content, More Community | 00:01:44 | |
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 15 Sep 2023 | Ep. 36: Blockbuster Marketing: From Entertainment PR to Campus Comms | 00:51:45 | |
In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and Communications at Jackson State University, is an award-winning and trailblazing professional who has seen it all – from working with Spike Lee to navigating campus crises. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, CEddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 22 Nov 2024 | Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos | 00:37:25 | |
As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical. In this episode, Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle this topic. This episode includes insights about:
Guest Name: Steven Rutt, Chief Revenue Officer, Abilene Christian University Guest Social: https://www.linkedin.com/in/steven-rutt-02922832/ Guest Bio: Steven is a higher education executive with over 20 years of experience focused heavily in the online education space. His breadth of experience spans finance, student finance, business intelligence, analytics and performance marketing. With almost 14 years at one of the largest online universities, he has implemented significant operational efficiency initiatives as well as managed one of the largest marketing budgets in the industry. Since 2019, Steven has been at Abilene Christian University mainly as the Chief Operating Officer of their Online Campus managing the finance, analytics, marketing, and campus operations departments. Over his first 5 years, he has helped the online campus more than double in size. As of September 2024, he has also added the role of Chief Revenue Officer over the entire university, focused on aligning marketing and enrollment strategies around an analytical culture and driving net tuition revenue growth. Steven resides in the Dallas-Fort Worth metroplex in Celina, Texas with his wife (Jo) and 3 daughters (Annora, Ginger and Hollister).
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 10 Nov 2023 | Ep. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural State | 00:55:48 | |
Promoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents. In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State University, to explore a multi-year, statewide campaign designed to promote the value of higher education to a conservative, rural audience. As skepticism about the worth of college education grows, Lauren shares a compelling success story that underscores the importance of collaboration among colleges and universities. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 03 Feb 2023 | Ep. 20: The Anti-Racist Marketer | 01:06:36 | |
In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:
Both Liz and Jaime acknowledge that, as two white women, they likely get things wrong and they apologize in advance for any harm they may cause in this conversation. About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 03 Mar 2023 | Ep. 22: Finding Space for Creativity | 00:49:43 | |
A study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 23 Jun 2023 | Ep. 30: Breaking Barriers: How Marketing Drives Inclusion in Access Institutions | 00:55:42 | |
In this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging.
Takeaways include: · Insights into the role marketing can play in providing a sense of belonging on your campus · Thoughts on emerging trends that have the potential to benefit access institutions and minority-serving institutions · Ideas for ensuring effective engagement with audiences from diverse cultural backgrounds · Tips for better serving diverse audiences in ways that recognize cultural differences
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 14 Apr 2023 | Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI | 01:02:33 | |
In this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 16 Aug 2024 | Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice | 00:49:47 | |
In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices. Key takeaways for this episode include:
Tune in to this episode for a comprehensive look at Gen Alpha and the evolving dynamics of higher education marketing. Whether you’re an educator, marketer, or parent, this discussion will provide valuable insights into engaging the newest generation of learners and their influential parents. Ologie’s Parents of Gen Alpha Study: https://ologie.com/gen-alpha-parents/ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. Guest Name: Dayana Kibilds, VP of Strategy for Ologie Guest LinkedIn: https://www.linkedin.com/in/dayanakibilds/ Guest Bio: Dayana is VP of strategy at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in August 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 21 Jun 2024 | Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed | 00:53:12 | |
In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education. In this episode, J.S. and Jaime discuss:
Listeners will gain valuable insights into how social media can be a powerful tool for engagement, the critical need for higher ed institutions to stay current with social trends, and the importance of empowering social media managers with the resources they need. Guest Name: Jon-Stephen Stansel, founder of Saturn 9 Media Guest LinkedIn: https://www.linkedin.com/in/jsstansel/ Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 03 Jun 2022 | Ep. 4: What Do You Wanna Be When You Grow Up? | 00:49:43 | |
As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education. Takeaways for this episode include: - How to gain the skills you need for a CMO role - Ideas for building your personal brand - Exploring making the case for professional advancement - How to advocate for yourself as you advance Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! Learn more about this episode in our show notes.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 26 Aug 2022 | Ep. 10: Multicultural Marketing | 00:30:22 | |
According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 26 May 2023 | Ep. 28: Unleashing the Power of Stories for Epic Content Marketing | 00:53:09 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 31 Jan 2025 | Ep. 71: There Isn’t a Organ Under the Desk: Creative Risk-Taking in Higher Ed Marketing | 00:53:27 | |
In this lively episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Robin Oliver, Vice President for Communications and Marketing at Ohio University, to discuss how creativity can break through the traditional boundaries of higher ed marketing. Robin shares the story behind Ohio University’s wildly successful "Name a Squirrel" campaign, her approach to fostering a culture of trust and creativity on her team, and the lessons she's learned about leading with boldness in an industry often bogged down by bureaucracy. If you're looking for inspiration to bring fresh, innovative thinking to your higher ed marketing strategy, this episode is a must-listen. Key Takeaways
What Made the "Name a Squirrel" Campaign So Effective? This campaign wasn’t just a fundraising triumph; it showcased how humor, playfulness, and campus culture can be leveraged to connect with alumni. It also highlights the importance of low barriers to entry and targeted messaging for first-time donors. How Do You Build a Creative Team? Robin believes in creating an environment where her team feels empowered to dream big. She fosters trust and respect by giving team members the freedom to take ownership of their ideas and by showcasing the talents of everyone on her team, not just the loudest voices. “Respect comes first,” she says, “and trust follows.” How Can Leaders Support Creativity and Risk-Taking? For example, Robin empowered her team to take Ohio University’s TikTok presence from “sad and lonely” to a vibrant, engaging channel. By trusting her team to run with bold ideas—like a video featuring the university president giving a Gen Z-themed campus tour—they’ve been able to create viral content that resonates with students and alumni alike. What’s the Role of Leadership in Breaking Down Bureaucracy? One standout example is Ohio University’s use of their campus graffiti wall. Traditionally reserved for student expression, Robin’s team decided to use the wall as part of their brand launch, creating an interactive installation that invited students to share their thoughts on what “Forever Ohio” meant to them. The result? A buzzworthy initiative that connected the university’s messaging with student voices in a powerful and memorable way. How Do You Balance Creativity and Strategy? At the same time, she recognizes that not everyone on her team will thrive in a high-risk, high-creativity environment—and that’s okay. Having a balance of big thinkers and detail-oriented team members helps ensure that wild ideas are executed thoughtfully. Guest Name: Robin Oliver, Vice President for Communications and Marketing at Ohio University Guest Social: https://www.linkedin.com/in/robinoliver/ Guest Bio: Robin Oliver serves as the Vice President of University Communications and Marketing at Ohio University where she leads a central team of more than 60 staff members managing marketing and brand strategy, creative development, market research, web content and design, social media, media relations, internal communications and university publications. Having served at Ohio University for five years, Robin has more than 10 years of experience in higher education and 20-plus years of experience recruiting and retaining top talent in marketing and communications, including extensive experience working in rural markets. Link to the Squirrel Giving Day Campaign: https://giving.ohio.edu/schools/OhioUniversity/ohio-giving-day-2024/pages/name-a-squirrel
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 17 Mar 2023 | Ep. 23: Busting Silos with a Student-Centric Website | 00:39:59 | |
In this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 20 Dec 2024 | Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret Weapon | 00:48:52 | |
In this episode of the Higher Ed CMO Podcast, host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing. Jennifer breaks down how this technology provides the reach of traditional TV with the precision of digital advertising, delivering measurable ROI and enabling schools to craft highly targeted campaigns. From personalized storytelling to integrating AI for advanced analytics, this episode is packed with actionable insights for enrollment marketers, advancement professionals, and beyond. Key Takeaways
What is Performance TV? Performance TV makes it possible to measure ROI with clarity. Schools can track behaviors, such as how many users visit the admissions page or complete an application after seeing a commercial, providing actionable insights for optimizing campaigns. Empathy in Marketing: The Power of Storytelling By crafting ads tailored to specific stages in the enrollment funnel—student search, application, yield, and even summer melt—schools can resonate with their audiences on a deeper level. Jennifer emphasizes the importance of storytelling, citing examples of commercials that are memorable because they evoke emotions and build trust. Campaign Integration and Success Stories Jennifer shares several success stories, such as the University of Iowa, which generated over 15,000 inquiries, applications, and event registrations during a three-month campaign. Another example is Northeastern Illinois University, which used bilingual commercials to engage diverse audiences and met their enrollment goals for the first time in years. The Future of Performance TV in Higher Ed A New Era for Higher Ed Marketing Guest Name: Jennifer Lonchar, co-founder of AmbioEdu Guest Social: https://www.linkedin.com/in/jenniferlonchar/ Guest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 07 Jun 2024 | Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand | 00:54:49 | |
Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:
Whether you're a higher education marketer or just fascinated by the intersection of design and marketing, this episode is packed with valuable advice. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. Guest Name: Adrienne King Guest LinkedIn URL: https://www.linkedin.com/in/dradking/ Guest Bio: Dr. Adrienne King joined Indiana University in June 2023 as the new Associate Vice President of Marketing. She leads the university’s marketing strategy in support of the institution’s strategic goals, focusing on delivering a unified, brand experience fueled by research, data, and integrated marketing communications. She has nearly 20 years of experience in higher education marketing and communications, advancement, and alumni and community engagement, having previously served in similar leadership roles at the University of Toledo, Murray State University, Idaho State University and West Virginia University Institute of Technology. She received her doctorate in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, after earning bachelor’s degrees in graphic design and public relations from Marietta College. She also is a graduate of the 2018 Leadership America executive program and a 2021-22 American Council of Education Fellow.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 21 Oct 2022 | Ep. 13: Creating a Student Journey Map | 00:56:16 | |
In this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:
Learn more about Ellison Ellery Consulting here! Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 19 Jul 2024 | Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video | 00:48:39 | |
In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board. Key takeaways include:
Guest Name: John Azoni, founder and executive producer of UNVEILD Guest LinkedIn: https://www.linkedin.com/in/johnazoni/ Guest Bio: John Azoni is a seasoned video producer having led a wide range of video projects over his 14-year career from documentaries and corporate videos, to commercials, social content, educational videos, and everything in between. He is the Founder and Executive Producer at UNVEILD, a video production company helping colleges and universities tell engaging human stories all year long through their subscription approach to video content creation.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 01 Dec 2023 | Ep. 41: More than Brand Police: University Licensing as a Revenue Generation Powerhouse | 01:10:23 | |
Licensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University, to discuss how universities can extend their brand's reach far beyond campus borders. Takeaways from this episode include:
Licensing, when managed effectively, can support your university’s goals, enhance your reputation, and engage the community like nothing else. Brian Eubank is the executive director of licensing at Old Dominion University, where he oversees all aspects of the university’s licensing program. Six months into his tenure at ODU, he has helped increase licensing revenues by 11% YOY, added a vintage collection to the licensing offerings, and shepherded partnerships with a brewery for a licensed beer and a local restaurant chain for a licensed barbecue sauce. Prior to his current role, Brian served as the Director of University Partnerships for Affinity Licensing, Regional Vice President for Learfield Licensing, and University Brand Manager for Licensing Resource Group. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 14 Feb 2025 | Ep. 72: Meltproof Your Incoming Class | 00:55:40 | |
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt. They explore the key reasons why admitted students fail to enroll in the fall and share actionable strategies to combat melt before it happens. From financial aid misunderstandings to social anxieties, they discuss how institutions can proactively support students and improve yield. If you’re looking for ways to refine your enrollment marketing and retention strategies, this conversation is packed with valuable insights. Key Takeaways
What Is Summer Melt and Why Does It Happen?Summer melt refers to the phenomenon where students commit to a college (through a deposit or other means) but ultimately do not enroll in the fall. While some melt is inevitable, a large portion is preventable with the right strategies. The two biggest contributors to melt are financial challenges and social anxieties. Financially, many students and families realize too late that they are unable to afford the costs, or they misunderstand their financial aid package. Socially, students may feel uncertain about their ability to succeed, worry about fitting in, or struggle with the idea of leaving home. These fears can be exacerbated if they don’t feel connected to the institution before they arrive. Additionally, intentional melt has become more common, with students placing deposits at multiple institutions to keep their options open. This makes yield forecasting more difficult and further complicates enrollment strategies. How Can Institutions Reduce Summer Melt?1. Build Early Affinity and BelongingTo prevent summer melt, institutions must start fostering a sense of community early—before a student even deposits. Strategies include:
The more "sticky" relationships a student builds with a college—whether through faculty, staff, or peers—the less likely they are to back out before the fall. 2. Improve Financial Aid CommunicationFinancial uncertainty is one of the biggest drivers of summer melt. Colleges need to ensure that students and families clearly understand their financial aid packages by:
Students who feel confident about their financial situation are far less likely to melt. 3. Engage Parents in the Enrollment ProcessParents are one of the most influential factors in a student’s college decision. Universities can strengthen parental involvement by:
When parents feel informed and supported, they are more likely to encourage their student to follow through with enrollment. 4. Monitor Engagement and Intervene EarlyTracking student engagement over the summer can help identify those at risk of melting. Indicators include:
For students showing signs of disengagement, schools should reach out directly—not just with automated emails, but with personal phone calls, text messages, and invitations to one-on-one conversations. 5. Address Mental Health and Well-BeingAn increasing number of students experience mental health challenges, which can make the transition to college overwhelming. Universities should:
Proactively addressing mental health concerns can help students feel more secure in their decision to enroll. 6. Use Data to Guide StrategySuccessful melt prevention strategies rely on data-driven decision-making. Institutions should:
By leveraging real-time data, institutions can proactively address student concerns before they result in summer melt. Guest Name: Will Patch, CEO of Clarity EM Guest Social: https://www.linkedin.com/in/willpatch/ Guest Bio: After 9 years at Manchester University and 5 years at Niche where he developed the Enrollment Insights brand and established Niche’s research and survey work Will has taken on the challenge of doing more work 1:1 with campuses. With Clarity EM Will now offers custom surveys and analysis, consulting services, and staff training to better use and understand their data. Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 22 Mar 2024 | Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results | 00:17:16 | |
In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education. Key Takeaways:
Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 04 Nov 2022 | Ep. 14: Addressing Imposter Syndrome | 00:55:57 | |
Jaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 18 Nov 2022 | Ep. 15: Executive Social Strategy | 00:53:21 | |
In this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 20 Jan 2023 | Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers | 00:57:04 | |
The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners. This episode will provide listeners with:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 05 Jan 2024 | Ep. 43: Mastering the Inbox: How to Craft Email Campaigns that Get Results | 00:55:59 | |
Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:
This episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there’s something here for everyone.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 11 Oct 2024 | Ep. 63: Uncommon Insights: AI, Creativity and Brand | 00:54:09 | |
There are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:
Guest Name: Grant Heston Guest Social: https://www.linkedin.com/in/grantjheston/ Guest Bio: Grant Heston is vice president for Enterprise Marketing and Communications for Virginia Commonwealth University and VCU Health. After arriving in 2021, he built the first integrated branding, communications and marketing division that serves both the university and health system.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 09 Jun 2023 | Ep. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons Learned | 00:52:54 | |
Join Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 15 Dec 2023 | Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round | 01:02:19 | |
LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Jaime sits down with Kevin Tyler, Director of Marketing and Community Engagement at Simpson Scarborough, to discuss how to authentically market to LGBTQIA+ students and – perhaps even more importantly – how to ensure that LGBTQIA+ students feel supported on your campus. Takeaways for the episode include:
The goal of the episode is to equip university marketers with the knowledge and tools to create and implement marketing strategies that genuinely support and affirm LGBTQ+ students, ensuring that inclusivity is woven into the fabric of the institution's brand and community engagement efforts. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 01 Mar 2024 | Ep. 47: Beyond Marketing: Blending Student Care into Your Marketing Strategies | 00:56:27 | |
In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. Takeaways from this episode include:
Guest Name: Devin Purgason, Executive Director of Marketing and Student Care at Forsyth Technical Community College Guest LinkedIn: https://www.linkedin.com/in/devinpurgason/ Guest Bio: Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 15 Jul 2022 | Ep. 7: Sustaining and Surviving | 00:55:29 | |
The job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 22 Apr 2022 | Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed | 00:48:34 | |
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education. The two discuss how marketing is a value driver, how to help other senior leaders understand how and why CMOs should contribute to conversations about the strategic direction of our organizations, and what trends we should be watching as we consider the demographic cliff. Learn more about this episode in our show notes.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 17 Apr 2024 | Beyond the Buzz: Real Stories of DEI Impact in Higher Education | 00:38:05 | |
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body. Key takeaways include:
Listen to the Full Episodes Featured: Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 28 Apr 2023 | Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed | 00:51:35 | |
In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 06 Jan 2023 | Ep. 18: Leading High-Performing Teams in a Remote-First World | 00:51:42 | |
The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 26 Apr 2024 | Ep. 51: Thriving with Disability: A Guide for Leaders and Teams | 00:41:37 | |
Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace. In this episode, listeners can expect to gain several key takeaways:
Guest Name: RJ Thompson, Manager of Digital Strategy in Pitt Health Sciences Guest LinkedIn: https://www.linkedin.com/in/studentofdesign/ Guest Bio: RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 17 Jun 2022 | Ep. 5: Maturing Higher Ed Marketing | 00:48:31 | |
There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 20 Nov 2024 | Live at AMA: The Career Transition Roadmap | 00:20:10 | |
Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution. From an unexpected layoff to his newly appointed role as Vice President and Chief Marketing Communications Officer at Worcester Polytechnic Institute (WPI), Bryce shares insights on resilience, professional growth, and building meaningful connections in the higher ed marketing world. Bryce Hoffman’s journey from career uncertainty to becoming a higher ed CMO is a testament to perseverance and adaptability. In this episode, Bryce reflects on the challenges of navigating setbacks, the value of leveraging your network, and the importance of embracing new opportunities with humility and confidence. His story offers actionable advice for aspiring CMOs and professionals facing similar crossroads. Key Takeaways
Resilience Through Setbacks The Value of Networking Becoming a Higher Ed CMO Advice for Aspiring CMOs Bryce Hoffman’s journey underscores that setbacks are often stepping stones to something greater. His story offers a powerful reminder that resilience, intentional networking, and a commitment to learning can lead to incredible opportunities. Whether you’re an aspiring CMO or navigating your own career pivot, Bryce’s insights provide a roadmap for success.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 04 Aug 2023 | Ep. 33: A President’s Role in Embodying a Brand | 00:48:11 | |
In this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 05 Jul 2024 | Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift | 00:43:33 | |
In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities. Topics discussed in this episode include:
Guest Names: Guest Social: Guest Bios: Jim Rogers - James (Jim) Rogers brings three decades of experience in modern marketing strategy and execution to the helm of 3 Enrollment Marketing. He has a unique ability to foresee future trends and evolve with technology—while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 01 Sep 2023 | Ep. 35: The Art of Conflict Management | 01:02:01 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include:
· Insights into the different types of conflicts that arise in the workplace · Guidance on how to delve into the root causes of workplace conflict · Tips for leaders on maintaining composure when faced with high-tension situations · Ideas for turning conflict into opportunities for growth · Advice for leaders on how to help employees do their best work
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, CEddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 07 Jul 2023 | Ep. 31: Secrets to Successful Strategic Enrollment Planning | 00:54:42 | |
In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining student populations and increasing cost pressures, it has never been more important for enrollment management and marketing leaders to be aligned. Institutions that approach strategic enrollment management planning with an eye on collaboration may be better positioned for success. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 02 Aug 2024 | Ep. 58: Revolutionizing Campus Life with AI | 00:56:46 | |
AI is not the future of technology. It’s the technology of today that is shaping the future. With that mantra in mind, Jaime sits down with Claire Brady, president of Glass Half Full Consulting and a former vice president for student affairs, to discuss how AI is shaping the student experience. Takeaways from this episode include:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. Guest Name: Claire Brady Guest LinkedIn: https://www.linkedin.com/in/clairebradyedd/ Guest Bio: Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals. She is a proud graduate of Michigan State University (BA & MA), and the University of Central Florida (EdD). Claire's work with AI Consulting: Website: www.drclairebrady.com Socials: Blogs:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 02 Feb 2024 | Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media | 01:02:16 | |
Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include:
Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building. Guest Name: Jenny Li Fowler, Director of Social Media Strategy at MIT, Author of ‘Organic Social Media’ Guest LinkedIn URL: https://www.linkedin.com/in/jennylifowler/ Guest Bio: Jenny Li Fowler is the director of social media strategy at MIT. Jenny is in charge of developing and executing Institute-wide social media initiatives and campaigns; provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s main Twitter, Facebook, Instagram, and LinkedIn accounts. Jenny also leads the Social Media Working Group which has 160 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is also the author of “Organic Social Media.”
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 20 May 2022 | Ep. 3: Mixing Business with Measure | 00:48:50 | |
As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend.
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 17 Feb 2023 | Ep. 21: Into the Fire: Crisis Communications in Higher Education | 00:59:47 | |
In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles at Virginia Tech during the April 16 tragedy that killed 32; at Radford University when a student drove to Virginia Tech and killed a police officer; and at UNC Charlotte when an active shooter entered a classroom and killed two students. She was also the chief communications officer when Sweet Briar College announced its intention to close. Added to the mix are countless reputational issues, severe weather events, and deaths on- and off-campus. Meanwhile, Jaime has navigated an on-campus homicide at Winston-Salem State during Homecoming; several off-campus student homicides – including one on the Wake Forest University campus; the terminations of high-profile employees; a residence hall carbon monoxide leak; a 100-year flood; faculty unionization efforts; and many other crises and issues she wishes she could forget. In this episode, Christy and Jaime get real about what they have learned as they have responded to both life-safety crises and longer-term reputational issues. Takeaways include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! About the Enrollify Podcast Network Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 28 Feb 2025 | Ep. 73: Busting Silos Between Strategy and Design | 00:35:53 | |
Jaime Hunt sits down with Brittney Westbrook to discuss the nuances of working with graphic designers and managing creative teams. They dive into the challenges of balancing creative freedom with strategic goals, the importance of giving actionable feedback, and how marketing leaders can foster stronger partnerships with designers. Whether you’re leading a creative team or collaborating with designers on marketing projects, this episode is packed with insights on how to improve workflows, enhance communication, and ultimately create more effective marketing materials. Key Takeaways
Why Do Designers Need a Creative Brief?Many marketing teams push back on creative briefs, seeing them as an unnecessary extra step. But as Brittney explains, a creative brief doesn’t have to be intimidating. It can be as simple as a well-organized email that outlines key details: the project’s objectives, target audience, timeline, required elements, and deliverables. Having a structured brief prevents last-minute surprises and ensures designers understand the strategy behind the project. For ongoing campaigns, creating an overarching creative brief that can be referenced for multiple pieces can save time while maintaining consistency. How Can Marketers Give Better Feedback to Designers?One of the biggest frustrations designers face is vague or unhelpful feedback. Instead of saying, “I don’t like it,” try to pinpoint why: Does the design meet the project’s goals? Does it align with the intended audience? Is there a functional issue with readability or layout? Brittney suggests starting with what works before addressing areas that need improvement. Ask open-ended questions about design choices, rather than dictating specific changes. And most importantly, remember that designers are professionals—trust their expertise while providing clear, strategic guidance. What Are the Unique Challenges of Design in Higher Ed?Unlike corporate brands where strict brand guidelines are universally followed, higher ed institutions often struggle with brand consistency. Departments may push for unique identities that deviate from institutional branding, creating tension between designers and internal stakeholders. Marketing leaders play a crucial role in navigating these challenges. They should advocate for brand consistency while ensuring departments understand the value of strategic design. Additionally, fostering collaboration between designers and other communicators, rather than treating them as an “end-of-the-line” production team, helps prevent misalignment. How Can Marketing Leaders Support Creative Teams?Creativity doesn’t happen in a vacuum—designers need time and space to think, experiment, and refine their work. Marketing leaders should:
By treating designers as partners rather than production workers, marketing leaders can create a culture where creativity thrives and projects are more successful. Guest Name: Brittney Westbrook, Senior Marketing Officer, University of Southern Mississippi Guest Social: linkedin.com/in/brittneywestbrook Guest Bio: Brittney Westbrook is a strategic communications leader whose experience spans marketing, public relations, branding, and creative. Her signature contribution is seamlessly fusing strategy with creative execution to close gaps and deliver results. In her role as Senior Marketing Officer at The University of Southern Mississippi, she leads high-profile marketing communications initiatives, playing a pivotal role in telling the University’s best stories and shaping its brand. She also serves as the Associate Director of University Communications, where she oversees content strategy across multiple channels and provides guidance to departments across the University to implement marketing initiatives. Brittney holds degrees in graphic design and public relations. She enjoys giving back to the next generation of communications professionals by delivering guest lectures, networking with students, presenting at industry conferences, and judging student and professional competitions.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 23 Sep 2022 | Ep. 12: Transitioning Your Career Outside of Academia | 00:29:29 | |
Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 12 Aug 2022 | Ep. 9: The Enrollment Cliff | 00:36:14 | |
We have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 16 Dec 2022 | Ep. 17: Recruiting Non-Traditional Students | 00:48:05 | |
Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff. Takeaways from this episode include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 14 Apr 2022 | Trailer: Confessions of a Higher Ed CMO with Jaime Hunt | 00:01:24 | |
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast
Network. If you like this podcast, chances are you’ll like other
Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI
student engagement platform helping institutions create meaningful and
personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders
and practitioners dedicated to exploring the transformative power of AI
in education. Explore the strategies and tools to step into the next
generation of student engagement, supercharged by AI. You'll leave ready
to deliver the most personalized digital engagement experience every
step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!
Early bird registration ends February 1st --
https://engage.element451.com/register
| |||
| 06 May 2022 | Ep. 2: Branding, Brain Drain and Budget, Oh My | 01:05:00 | |
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more about the universality of the challenges we face, tips for the new CMO, ideas for recruiting and retaining staff – and much, much more. Learn more about this episode in our show notes.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 12 May 2023 | Ep. 27: Understanding the Role of Marketing from a President’s Perspective | 00:57:18 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 08 Nov 2024 | Ep. 65: Marketing's Role in Reshaping Pricing Strategy | 00:44:40 | |
Every marketer knows the four Ps–Product, Price, Place and Promotion–but it is the rare higher ed marketing leader who gets to have a voice in anything beyond just Promotion. In this episode, Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. Takeaways for this episode include insights into:
Guest Name: Paul McGinnis Guest Social: https://www.linkedin.com/in/paul-mcginnis-20ba46b/ Guest Bio: Paul McGinnis is the vice president of marketing and enrollment at Bethel University. With more than 25 years of ascending leadership experience in industries as diverse as finance, higher education, and technology—including at a Fortune 250 company—McGinnis specializes in harnessing the power of teams to move organizations forward.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 15 Mar 2024 | Ep. 48: Beyond Silos: Organizational Structures that Make Sense | 00:56:33 | |
In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos. Takeaways include:
Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO Interactive Guest Social: https://www.linkedin.com/in/rachelreuben/ Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 18 Aug 2023 | Ep. 34: Higher Ed Marketing Budgets Unveiled | 00:31:31 | |
In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include:
· Insights into the top priorities of higher ed marketing and admissions leaders · How resources are allocated at different institution types · Guidance on which channels might be on the rise – and which may be on their way out · Tips for planning your own budget priorities · Insights into the implications of spending trends
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 24 May 2024 | Ep. 53: Mapping the Student Journey With Human-Centered Design | 00:57:51 | |
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens. Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes. Join us as we discuss:
Check out these resources we mentioned during the podcast: To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 06 Dec 2024 | Ep. 67: Building a Better Experience for International Students | 00:50:33 | |
Got a story to tell? An innovative idea to share? Fill out our guest nomination form, and let's chat! Host Jaime Hunt speaks with Shaun Carver, the Executive Director and Chief Executive Officer of the International House at the University of California, Berkeley, about the challenges, opportunities, and strategies for better supporting international students in higher education. The discussion sheds light on the cultural and economic benefits international students bring, the need to foster inclusivity and free speech, and how universities can adapt to societal and political changes to create a more welcoming environment. Key Takeaways
Why Are International Students Important to Higher Education?International students bring a wealth of diversity to higher education, enriching campus communities with their perspectives, experiences, and cultural backgrounds. Shaun Carver emphasizes their vital role in fostering a global learning environment that prepares students for interconnected, multicultural workplaces. Beyond academics, international students significantly contribute to local economies. From tuition payments to housing and daily living expenses, their economic impact extends beyond campus boundaries. Shaun also highlights how many international students go on to lead innovative startups and global companies, particularly in Silicon Valley, underscoring the long-term benefits of their presence in the U.S. Despite these benefits, political rhetoric and visa uncertainties can deter international students, forcing institutions to miss out on their transformative contributions. Universities must address these concerns proactively to remain competitive on the global stage. How Can Universities Create Welcoming Environments?Creating an inclusive and supportive environment for international students requires deliberate effort. Shaun outlines three key strategies: 1. Cultivating Free SpeechUniversities should encourage environments where all students feel comfortable expressing their viewpoints. At the International House at the University of California, Berkeley, 80% of residents feel free to share minority views without fear of judgment, serving as a model for fostering civil discourse on campus. 2. Building CommunityPrograms like the International House’s weekly diversity and coffee hour allow students to share their cultures through food, music, and storytelling. These events not only build a sense of belonging but also foster cross-cultural understanding among students from different backgrounds. 3. Providing Practical SupportWhile universities may not handle visa or employment processes directly, they can offer workshops, mentorship programs, and community events to help international students navigate their new environment. Ensuring that students feel supported in both practical and personal aspects is key to their success. What Challenges Do International Students Face?International students often face unique obstacles, including navigating visa regulations, overcoming cultural barriers, and coping with homesickness. Shaun recounts stories of students who, despite immense financial and emotional pressures, strive to succeed in the U.S. education system. For many, even basic needs like food can become a challenge. Shaun shares how implementing inclusive dining options at the International House, like dishes from various global cuisines, helps students feel more at home. These small yet impactful gestures can make a significant difference in a student’s overall experience. Additionally, divisive campus climates can make international students feel unwelcome. Institutions must work to ensure their campuses are places where students of all backgrounds feel safe, valued, and supported. What Can Universities Learn from the International House?For over a century, the International House has been a leader in creating inclusive, multicultural communities. Its model of hyper-diversity—housing students from over 80 nationalities under one roof—offers a blueprint for fostering cross-cultural connections. Shaun attributes the success of the International House to:
Looking Ahead: The Role of International Students in a Globalized WorldAs higher education continues to globalize, institutions must actively work to support international students. Shaun emphasizes the need for universities to rebrand themselves as inclusive and welcoming spaces. Beyond rhetoric, this requires actionable steps to build communities where diverse viewpoints thrive. International students not only enrich the institutions they attend but also contribute to society and the global workforce in profound ways. Their courage and resilience in pursuing education abroad inspire us all, and their success benefits everyone. Guest Name: Shaun Carver, Executive Director and Chief Executive Officer of the International House at University of California Berkley Guest Social: https://www.linkedin.com/in/shauncarver Guest Bio: Shaun Carver is currently Executive Director and Chief Executive Officer of the International House at University of California Berkeley and has been in the role since August 2020. He served as Assistant Dean for Graduate Programs in the Rady School of Management, UC San Diego (2017-2020), and as Executive Director of the Hult International Business School (Boston, New York, San Francisco, Shanghai; 2013-2017), where he oversaw 750 students representing 82 countries. Before that, he served in leadership positions in institutions of international higher education in China (2002-2013) at the University of International Business and Economics in Beijing, Tsinghua University, and the Sino-British College of the University of Shanghai Science and Technology (USST). Shaun received his B.A. (High Technology Management), and an M.B.A. from California State University, San Marcos. He is currently pursuing a doctorate in education (Ed.D.) at the University of Southern California. Shaun’s father is American and his mother British, thereby allowing Shaun to hold citizenship in both the United States and the United Kingdom. As a child, the family moved around often, within the U.S., and lived for two years in Ireland. Shaun traveled widely during his years in Asia, through China, Taiwan, Hong Kong, Mongolia, Japan, and many other countries throughout the continent. He feels at home in cross-cultural situations. He met his wife, Bei Bei Zheng, in Shanghai. Her family, originally from the seaport city of Wenzhou, is also international, with some members currently living in Italy. Their two children, LiAnne (age 8) and James Maxwell [Max] (age 6), are comfortable in multicultural environments, spending significant time with family in China, Italy, and the U.S.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 09 Sep 2022 | Ep. 11: Building More Equitable Student Hiring Practices | 00:48:24 | |
Student workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 13 Sep 2024 | Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image | 00:57:29 | |
In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:
Guest Name: Kim Hallman Guest LinkedIn: https://www.linkedin.com/in/kimberlyhallman/ Guest Bio: Now in season 10 at 160over90, Kim leads the agency’s institutional marketing practice, helping colleges and universities, research institutes, health enterprises, and cause-based organizations raise awareness and raise funds to support a core impact mission. A former journalist turned publicist now all-around communications strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the marketing scene 18+ years ago. Originally focused in retail and hospitality PR, Kim quickly found that education category work fulfills her deep desire for lifelong learning. She holds a BA in English from Bucknell University and a master’s degree in Print Journalism from Syracuse University’s S.I. Newhouse School of Public Communications. These days, when Kim’s not working, she’s soaking up all the firsts of new motherhood (and still trying to make some time for sleep).
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 10 May 2024 | Ep. 52: Making Memories: How Traditions Enhance the Student Experience | 00:46:16 | |
Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events. Takeaways from this episode include:
Guest Name: Alison Paz, Associate Director of Marketing and Communications, Louisiana State University Student Life Guest LinkedIn URL: https://www.linkedin.com/in/alisonpaz/ Guest Bio: Alison Paz is a marketer and communicator with extensive experience handling complex marketing strategies, public relations, large-scale events, new media ventures, publishing, advocacy, non-profits, and community outreach. Her career spans diverse sectors including higher education, entertainment, publishing, business-to-business, retail, and health.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 30 Aug 2024 | Ep. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job Search | 00:50:19 | |
In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:
Listen to Joe’s inspiring story and gather actionable insights on how to leverage your network, stay resilient, and navigate the challenges of a job search. Whether you're facing job uncertainty or looking to strengthen your professional connections, this episode offers valuable lessons for all. Guest Name: Joe Picini Guest LinkedIn: https://www.linkedin.com/in/joe-picini-02496429/ Guest Bio: Joe Picini has over a decade of experience in higher ed marketing and enrollment strategy. He started his career at NYU as an admissions counselor before transitioning to NYU’s enrollment marketing team. He’s worked at a digital marketing agency as a strategist, a Director of Enrollment Marketing at an art school in Brooklyn, and currently serves as the Director of Recruitment Marketing at New Jersey Institute of Technology (NJIT) supporting their online portfolio. Throughout his career he’s had the chance to work with all student types (from precollege through masters programs) and all degree formats.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 27 Oct 2023 | Ep. 39: The Power of UX in Higher Education Marketing | 01:01:27 | |
In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 16 Feb 2024 | Ep. 46: From PR Writer to CMO: A Lifetime of Marketing in Higher Education | 00:55:45 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology. Careaga shares insights from his extensive career, reflecting on the evolution of higher ed marketing and the impact of technological advancements like the internet, social media, and AI. Takeaways from this episode include:
Guest Name: Andrew Careaga, retired CMO at Missouri University of Science and Technology CARRYAGA Guest LinkedIn: https://www.linkedin.com/in/andrewcareaga/ Guest Bio: Andrew Careaga is the retired chief marketing and communications officer for Missouri University of Science and Technology (Missouri S&T), a STEM-focused public research university in Rolla, Missouri. During the university's name change from the University of Missouri-Rolla to Missouri S&T, Careaga was instrumental in managing communications and branding initiatives. In 2009, he was named International Brand Master of the Year by Educational Marketing Group Inc., primarily in recognition of his role in coordinating Missouri S&T's name change communications effort. More recently, he led a campus-wide market research effort and brand identity update for the university. The resulting "Miners Dig Deeper" campaign received a Gold Award from CASE, District VI, in 2016. His professional involvement includes service with CASE as a trustee (2016-2018) and formerly as chair of CASE District VI (1998-2000) and a three-year term on the CASE Communications and Marketing Commission (2002-2005). He presents frequently on branding, marketing, social media marketing, crisis communications, change management and related subjects at various conferences and workshops, including events sponsored by the American Marketing Association, CASE, Academic Impressions, Higher Ed Experts, Higher Ed Hero, HighEdWeb Arkansas and AACRAO, among others.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 25 Oct 2024 | Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program | 00:46:38 | |
Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the future of online learning. Takeaways for this episode include:
Guest LinkedIn: https://www.linkedin.com/in/chad-mezera-152bab2/ Guest Bio: Chad Mezera is the Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 17 Jan 2025 | Ep. 70: Ethical Marketing, Honesty, Transparency and AI | 00:40:06 | |
In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Eric Hollenbeck from Washington State University’s Carson College of Business to unpack the findings of the 2024 Ethical Marketing Survey. This groundbreaking research highlights public perceptions of ethical practices in marketing, including AI usage, misinformation, and the need for transparency. Together, they discuss actionable strategies for higher education marketers to build trust, address generational differences, and navigate the evolving ethical landscape of marketing in the AI era. Key Takeaways
Episode SummaryWhat is the 2024 Ethical Marketing Survey? How Should Higher Ed Marketers Approach AI Transparency? Jaime and Eric also explore the nuanced question of what AI usage warrants disclosure. They agree that while everyday uses like brainstorming might not require transparency, AI-generated visuals or personalized student experiences should be openly communicated. This distinction ensures ethical practices without overwhelming audiences with unnecessary details. How Can Higher Ed Tailor Messaging Across Generations? What Role Should Higher Ed Play in Media Literacy? Jaime and Eric stress that fostering media literacy isn’t just an institutional responsibility—it’s essential for preparing students to thrive in an increasingly complex digital world. What Ethical Practices Should Higher Ed Marketers Prioritize?
Jaime echoes these points, emphasizing that empathy-driven marketing is key to aligning with audience needs and building lasting trust.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 20 Jul 2023 | Ep. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story | 00:57:13 | |
In this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 16 Dec 2024 | Balancing Bytes and Bonds: How AI Can Humanize Higher Ed | 00:54:13 | |
In this Enrollify webinar, Balancing Bites and Bonds: How AI Can Humanize Higher Ed, Mallory Willsea and an expert panel dive deep into how artificial intelligence is transforming student engagement in higher education. Featuring Confessions of a Higher Ed CMO host Jamie Hunt, Generation AI co-host JC Bonilla, AI for U host Brian Piper, and The Hidden Gem host Maya Demishkevich, the discussion addresses the dual challenge of automating processes while maintaining meaningful, human connections. Through innovative examples, insights, and lively conversation, this episode provides a roadmap for leveraging AI to create more personalized and efficient student experiences. Key Takeaways:
1. How does AI enhance student engagement without dehumanizing it? 2. What are examples of successful AI use in higher education?
3. Do students care if AI is part of their experience? 4. What are the ethical considerations in using AI for student communications? 5. How can institutions address faculty and staff fears about AI replacing jobs? 6. What does the future of AI in higher ed look like?
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 13 Oct 2023 | Ep. 38: Unlocking Online: Stories and Strategies for Marketing Online Programs | 01:02:19 | |
In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include:
Whether you're a seasoned marketer, an academic leader, or just curious about the future of online education, this episode promises insights, anecdotes, and strategies that are bound to inspire and inform.
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 02 Dec 2022 | Ep. 16: Designing Compelling Messages and Narratives | 00:48:52 | |
Story drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 29 Mar 2024 | Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders | 01:05:25 | |
In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:
This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership. Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted Voices Guest Social: https://www.linkedin.com/in/teresavalerioparrot/ Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 19 Jan 2024 | Ep. 44: The Art of Human-Focused Project Leadership | 01:05:59 | |
This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects. We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing how leadership plays a pivotal role in successful project management. Takeaways include:
Whether you're a seasoned project manager, a leader looking to refine your skills, or someone curious about the evolving landscape of project management, this episode is packed with insights and actionable advice. Guest Name: Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success Guest LinkedIn URL: https://www.linkedin.com/in/erikrueter/ Guest Bio: Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. He has been a public policy analyst, professional photographer, marketing and public relations director, and now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston and Emerson Colleges, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 31 Mar 2023 | Ep. 24: The Importance of Authenticity in Your Brand Story | 00:53:42 | |
In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 27 Sep 2024 | Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed | 00:41:08 | |
Marketing is an investment, not an expense. But too many universities don’t treat it as such. Instead, marketers find themselves with a budget that is not adequate for accomplishing goals and expectations. In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. Takeaways from this episode include:
Guest Name: Kristin Nichols Guest Social: https://www.linkedin.com/in/nicholskristin/ Guest Bio: Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years. Throughout her career, she has worked at several top-tier institutions in the Northeast region. Kristin's skills in market research, brand development, digital strategies, and enrollment marketing have made a lasting impact on the industry. Currently residing in suburban Boston with her husband Chris and their two young children, Kristin devotedly balances a dedication to both her career and family. As a strategist and leader, she continues to shape the landscape of higher education marketing by contributing to the growth and success of the institutions she guides.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 29 Sep 2023 | Ep. 37: Passion & Purpose: The Heart of Employer Branding in Higher Education | 01:06:15 | |
If there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 29 Jul 2022 | Ep. 8: The Great Resignation and Employee Engagement | 01:04:38 | |
In this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:
In this wide-ranging conversation, Jaime and Kevin also talk about the enrollment cliff, non-traditional student recruitment, and lessons learned from the pandemic about online education. Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience. Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 03 Jan 2025 | Ep. 69: The Search Cliff is Rewriting the Rules of Recruitment Marketing | 00:48:17 | |
Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years, the Search Cliff highlights a significant shift in the availability of prospective student data, fundamentally altering how higher education institutions attract and enroll students. Tune in as Jenny breaks down this emerging challenge, its implications, and strategies institutions can adopt to stay ahead of the curve. Key Takeaways
What is the Search Cliff, and How Does it Differ From the Demographic Cliff? Why is the Search Cliff Happening Now? How Can Higher Education Marketers Adapt?
What Role Should Leadership Play in Navigating This Shift? What Does Success Look Like in the Era of the Search Cliff?
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 12 Apr 2024 | Ep. 50: The Art of Attraction: Balance Brand and Lead Generation | 00:59:57 | |
Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students. Takeaways for this episode include:
Concluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead. Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission Fit Guest Social: https://www.linkedin.com/in/bartcaylor Guest Bio: Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 07 May 2024 | Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed | 00:39:50 | |
After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:
Guest Name: Jaime Hunt, President of Solve Higher Ed Guest LinkedIn: https://www.linkedin.com/in/jaimehunt/
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 14 Mar 2024 | Live from CUPRAP: The AI Gold Rush | 00:19:08 | |
In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education. Key Takeaways:
Guest Name: Joe Master, Managing Director, RW Jones Agency
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 05 Apr 2024 | From Chatbots to Assistants: The Next Evolution of AI | 00:35:51 | |
Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body. This conversation covers:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||
| 14 Nov 2024 | Live at AMA: Building a Student-Centered University from Scratch | 00:14:34 | |
In this thought-provoking episode, Jaime Hunt sits down with Nick Ladany, President of San Francisco Bay University (SFBU), and Jamie Ceman from RW Jones, to explore the creation and launch of SFBU as a true “challenger brand” in higher education. They delve into SFBU’s radical student-centered model and its potential to disrupt the industry’s traditional norms, such as six-year graduation rates and inflated tuition costs. The episode highlights the university's distinctive mission to provide affordable, high-quality education while breaking down barriers to access. Key Takeaways
What Is a Challenger Brand in Higher Education? How Does SFBU’s Student-Centered Model Work? What Role Does Branding Play in SFBU’s Mission? How Does SFBU Address the National Debate on Higher Ed Value? How Does SFBU Keep Tuition Low Without Sacrificing Quality? What Is SFBU Doing to Advance Thought Leadership in Higher Ed?
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register | |||