Coffee N° 5 with Lara Schmoisman (Lara Schmoisman)
Explore every episode of Coffee N° 5 with Lara Schmoisman
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 08 Feb 2022 | Why Design Matters with Debbie Millman | 00:19:09 | |
Welcome to another episode of the Coffee Number 5 Podcast! We are thrilled to have creative genius and design icon Debbie Millman with us today! She is the co-founder of the world’s first graduate program in branding at the School of Visual Arts in New York City and the author of seven books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Today on the show, she chats with Lara about the important elements that make a good design and shares the creative process behind her intriguing designs. With over 20 years of experience working as a creative and design guru, Debbie taps into her wealth of experience and shares about the fundamentals of what makes up good design, something every individual should know before calling themselves a designer. In addition, she discusses exactly how design affects information being publicized. She also shares her personal journey into becoming a designer, how you can take courage to learn from mistakes, and how she has been able to carve a niche for herself. This is not an episode you want to miss! You can find her latest book, Why Design Matters: Conversations with the World’s Most Creative People here.
Check out her website and podcast. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 15 Feb 2022 | What’s Missing in Content Today with Atoosa Rubenstein | 00:26:59 | |
Welcome to another episode of Coffee N5 Podcast! Today on the show, we have with us Atoosa Rubenstein, former editor-in-chief of Seventeen and founder and editor-in-chief of CosmoGIRL!, to talk about how to create content with intention. Atoosa started her career in 1993 as a fashion assistant at Cosmopolitan, and five years later, she was promoted to senior fashion editor. This led to Hearst Magazine’s president Cathleen Black asking Rubenstein to develop a concept for a new magazine. Forty-eight hours later, Rubenstein presented the idea of CosmoGIRL! and was offered the position of editor-in-chief, making Atoosa, who was 26 at the time, the youngest editor-in-chief. In 2003, she went on to become editor-in-chief at Seventeen Magazine, where she reversed a five-year decline in Seventeen's newsstand sales and delivered total newsstand growth of 23% by the end of 2005. Today, she runs her own media platform, Atoosa Unedited. Since we live in a digital media world, Atoosa shares great insight into how digital media avenues can create better quality content as opposed to the unplanned and fast-paced content that flies around. In today’s world, digital media has grown to become more powerful than print media. The result is fast-paced, unedited content being shoved down our throats by the second - but what can the digital media era learn from the way content was being pushed at the time when print media was in vogue? How exactly can we start creating content with intention and not just for the sake of filling a space on people’s timelines? Dive into the podcast to find out!
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 22 Feb 2022 | How to Build a Magical Business with Shereen Campbell | 00:36:22 | |
Welcome to another episode of Coffee N5 Podcast! Today we have with us Astrologer and Founder of My Little Magic Shop to tell us all about how to build a successful business- a truly Magical one! Shereen Campbell is an Astrologer, Reiki Master Teacher, Akashic record Practitioner, Shamanic Practitioner, Crystal Healer, Timeline Meditation Healer, and the Founder of My Little Magic Shop, which she uses to help people create the magical life they deserve through her products and services. Shereen started her career in retail which she practiced for many years before turning her passion for astrology into a business. Shereen founded My Little Magic Shop to make researching and developing self-care rituals based on ancient practices easier, merging her passion for alternative healing methods with her retail expertise. Her mission is to teach others how to build their own magic in life and actualize their desires by sharing practical self-empowerment tactics and resources. Today on the podcast, she chats with Podcast Host Lara Schmoisman as she shares the tips, tricks, and secrets that she used to turn her passion and love for astrology into a successful magical business! She shares about the struggles she faced with getting her business from the ground up, how astrology helped her define a business path, and her journey so far, moving from being an MBA certified retail executive in the corporate world to owning and growing her business into what it is today. If you are a small business owner and you’ve been struggling to get your business running or maybe you’re an individual who is curious to understand how astrology works, there's something in here for you! Click play and get listening. What you’ll learn:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 01 Mar 2022 | Finding New Markets as a Growing Beauty Brand with Claire McCormack | 00:32:43 | |
Welcome to another episode of Coffee N5 Podcast! It's a pleasure to have Claire McCormack here with us. Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness, and personal care industries. She is a thought leader, writer, and speaker on beauty and wellness business, trends, and consumer behavior, with deep expertise in the sexual wellness consumer goods market. Claire has an MBA in Management and Marketing from Fordham University. She wants to create healthy spaces for beauty, wellness, and sexual wellness brands. Today on the podcast, host Lara Schmoisman chats with Claire about her love for helping new products and brands find new markets through PR and trade shows. Claire shares specifically why she got into Beauty Independent and the strides she has taken in interviewing brands who don't have all the money for PR but want to get new markets. She also shares her experiences from an editor’s perspective on how a brand prepares for a trade show. She shares the process of preparing for before and during the trade show and also how to follow up with buyers after a trade show. Furthermore, Claire shares the joys and struggles of helping brands and how brands can get featured on Beauty Independent. If you’ve been trying to reach new markets with your growing brand and win lots of buyers and customers at trade shows, this is your sure bet. Click, play and take great notes.
Connect with Claire McCormack through her Instagram and her LinkedIn
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| 08 Mar 2022 | What it Takes to be an Entrepreneur with Kim Argetsinger | 00:32:55 | |
In this current digital age, many people are taking the plunge to start their online businesses. But can everyone be an entrepreneur? What skills are needed to succeed? And what are some common mistakes new entrepreneurs make? Join this week for our podcast with Kim Argetsinger about entrepreneurship and what it entails. Kim Argetsinger has always been an entrepreneur and a coach at heart. From an early age, she found ways to make money all on her own and found that she had a knack for giving helpful advice to others. She combined these two passions to become a mindset coach and business mentor. This episode is chock full of great advice for new entrepreneurs. For example, Kim stresses the importance of patience as an entrepreneur and not falling for the idea that you should be an overnight success. She also explains how to scale up and not feel overwhelmed or do too much too fast. You’ll also hear her insightful thoughts on why stepping away from your business for a bit can be more productive than you’d think and her trick for remembering those ideas that pop into your head in the most random of places! Kim combines mindset and actionable strategy to help her clients get epic results. She works one-on-one with clients who are ready to get out there and get their business booming. She stresses that she is a guide, helping her clients, who already have a solid business idea in place, realize their best results.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| 15 Mar 2022 | How to Give a Sales Pitch that Closes Deals with Lara Schmoisman | 00:05:21 | |
In this episode of Coffee N5, Lara Schmoisman herself gives tips on how to pitch yourself so you get that deal. Her biggest tip? She believes in telling the client your story…letting them get to know you for you and building a strong sense of trust. Creating a connection is the way to close deals with staying power. When you sit there and make your sales pitch, take the time to talk to your client, to get to know them. As much as you want to close the deal and gain a new client, you’ll also be vetting the client to make sure they’re a good fit for you because is a collaboration above all. Lara explains that you need to do your research and make sure you understand what they do. Because when you deliver your pitch, you want to make sure the potential client knows that you understand their business. And when you tell them what you can do for them, be sure to keep it real. Overpromising and under-delivering are worse than losing a client, so be real! Be honest and realistic about what you have to offer and what results can be expected. In all, be sure to create that rapport between you and your potential new client. It will go a long way toward the future of your business!
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| 22 Mar 2022 | Giving Women a Platform to Speak Up with Mirela Sula | 00:29:06 | |
Today, we speak with Mirela Sula, founder of Global Woman Limited. Mirela is all about women empowerment, one of the reasons she was a top pick for International Women's month. Her passion is helping other women. Mirela wants to encourage women to speak up and speak out. She knows women have a lot to say. They often just need a platform! She started in media, where she realized from interviewing many different women that we all have things in common. From there, she branched out into helping other women with their businesses. In her experience, she has noticed that people want to empower women, but then once women come out and discover their power, they’re told to scale it back. In terms of positive changes, she sees that now, more than ever before, women are uplifting each other rather than seeing each other as competition. Mirela stresses that she doesn’t give women the power to speak confidently but instead permits them to unleash that power already inside them. She is also the editor in Chief of Global Woman Magazine, founder of Global Woman Club, a Business & Psychology coach, an award-winning Media & Marketing expert, Entrepreneur, best selling author, and a TV show host at Global Woman TV.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| 29 Mar 2022 | How Purpose-driven Beauty is Powering the Industry with Jennifer Norman | 00:31:31 | |
Today in Coffee N. 5, we had a fantastic conversation with Jennifer Norman on marketing in terms of the beauty industry. Jennifer has had almost 25 years of experience in the beauty industry. She speaks about the evolution of women’s beauty in Hollywood (which trickles down to women in other places). From tall thin supermodels to the body positivity movement of today, things have changed a lot in recent years. Influencers and the rise in social media have spearheaded this change, and now big companies are starting to follow. Jennifer felt the need to start her brand after realizing it’s hard to change big companies from within. She took matters into her own hands and founded The Human Beauty Movement in 2019. She wants people to feel like they’re getting “Zen in a bottle” when they buy her products. Her company uses ethically-sourced ingredients and is a certified B Corp. She starts every decision from a place of love, not a place of financial gain. Jennifer speaks about how and why she started her own business, the importance of having solid ideals and principles behind your business, self-confidence, and tips for new entrepreneurs. She also talks about her challenges of being ready to launch just as the pandemic hit and how she navigated this issue. What you’ll learn:
Connect with Jennifer through Instagram and LinkedIn. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 05 Apr 2022 | Write with Personality: The Secret to Copywriting with Dan Nelken | 00:30:21 | |
Dan Nelken doesn’t like to think of himself as an expert, but his bestselling book on copywriting, with all the help it has provided writers, says otherwise! Dan got the idea for his book, A Self-Help Guide for Copywriters when asked to hold a course for other writers. This book is a self-help guide for writers, providing them with tips and templates for writing. In this podcast, we talk shop about writing and written content. Dan gives some of his tips and tricks on writing. For example, Dan explains that he thinks he’s good at writing because he isn’t, in fact, a good writer, but a good communicator! Instead of being caught up in trying to have a perfectly written piece, his focus is on getting across the point to the reader. Besides being a best-selling author, Dan Nelken has worked as a copywriter for some of Canada’s top ad agencies, as well as a copywriter for several companies. He hopes that through his book, he’ll be able to teach writers new and old what he would have liked to know. What you’ll learn:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 12 Apr 2022 | How Understanding Consumer Behavior Can Grow Your Business with Sharmin Attaran | 00:26:44 | |
We are so excited to have marketing educator and Ph.D. graduate Sharmin Attaran on the Coffee N. 5 podcast today. Sharmin began studying economics at UCLA, but towards the end of her senior year, she started working as an advertising intern for Vitamin Water, which completely fascinated her and shifted the course of her career. After confessing to her dad her newfound love for the advertising world, he suggested that she take her first marketing class: consumer behavior. Now she teaches that same area of expertise at Bryant University. She also graduated from Marketing and Entrepreneurship as part of a Ph.D. in the University of Illinois, Chicago. Given the rapidly changing world we live in, Sharmin finds herself changing the topic of her lectures every year. However, she finds it important that her students know that marketing’s foundations are linked with the psychology and behavior of buyers. According to her, understanding consumer intent is key to a successful marketing strategy. She also touches on the topic of digital marketing tools. Sharmin believes technologies like Google Ads have benefited small businesses and leveled the playing field. With the right online strategy, she says, anyone can grow their business and be competitive.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 19 Apr 2022 | From Being A Dreamer To A Successful Achiever with James Whittaker | 00:27:05 | |
We are so excited to have business management specialist and author of bestselling finance and motivation book The Beginner’s Guide to Wealth James Whittaker. James works as a mentor for C-level executives, helps them map out their goals, and provides the necessary tools for them to reach their targets. He’s also the host of the Win the Day podcast, where he interviews different entrepreneurs in over 80+ episodes. James defines success as having the freedom to structure the day however you want and having the resources to do so. But he also believes that surrounding yourself with the right people plays a big role in whether or not you achieve your goals. Above all, he says, you should be clear on who you are in order to stay motivated and know where you want to go. According to him, what separates ordinary from extraordinary people is how you respond to adversity. Although they won’t be immune to making mistakes, achievers will have a resilient mindset that will lead them to get closer to their goals. One great piece of advice he gives to want-to-be entrepreneurs is building strong relationships, as you never know when you’re going to need honest feedback or a favor. But first, he says, you should make yourself available to help the people on your network.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| 26 Apr 2022 | Why You Shouldn’t Take Things Personal in Business with Lara Schmoisman | 00:12:06 | |
In this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook. There’s also the risk of taking it personally when a client doesn’t work out. However, a client not working out for you doesn’t necessarily mean there’s anything wrong with you. Again, don’t take it personally!
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 03 May 2022 | Using Other People's Doubts to Fuel Your Own Success with Kara Goldin | 00:31:42 | |
Kara Goldin is a big believer in not taking “no” for an answer. For her, the question that follows is, “Why not?” And this is part of what drove her to found Hint Water, now a popular brand sharing shelves in supermarkets next to other major players in the beverage industry. Kara initially got the idea for Hint Water after she decided to cut out Diet Coke, which she had been drinking since she was in high school. It was hard to do, she said, but she noticed a lot of changes. She says she lost 24 pounds in two and a half weeks. And her skin, which had acne, was starting to clear up. But compared to Diet Coke, water was boring! People want something with more to it. And Kara wanted to provide them with that healthy but tasty alternative. So Kara decided to do something about it, and Hint Water was born. She faced many obstacles along the way, including the fact that this was not an industry she was familiar with, and there were naysayers telling her she couldn’t make drinks with real fruit but no preservatives. Yet she proved them wrong, all while pregnant with her fourth child! In this episode, we talk about Kara’s inspirations, struggles, and what’s needed to start a company from scratch. Learn what Hint almost was called, how Kara’s husband came to join the company, and how her business helped shape her kids’ outlooks and mindsets.
Also, you can see her website here Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| 10 May 2022 | Bewildering with Bullsh*t with Lara Schmoisman | 00:10:56 | |
In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| 17 May 2022 | Why You Should Launch a Podcast Now with Billy Samoa Saleebey | 00:29:34 | |
Have you ever thought of starting a podcast? This episode is for you! Today we talk to Billy Saleebey about podcasts and why this is a great time to start one. During the pandemic, many people jumped into podcasting, only to realize it’s not for everyone. We talk about how to monetize podcasts because often they don’t bring in the dough-based on views alone. Billy has a few tips on different ways to make money off your podcast. Billy talks about what it takes to start a successful podcast that has longevity. For example, you need to examine your “why…” If you’re in it for the fame, you need to know that it likely won’t happen right away. But if you’re passionate about your topic, that will make a huge difference when it comes to sticking with your podcast and not giving up soon after starting. We also go over some of the technical aspects of podcasting, production tips, and tips for choosing guests to have on your show. Billy Saleebey is an entrepreneur and award-winning filmmaker. He also recently served as Head of Global Sales & Product Training for Tesla. What you’ll learn:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| 21 Jun 2022 | Don’t Work for Money – Make Money Work for You with Kiana Danial | 00:27:01 | |
On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market. What you’ll learn:
Read Lara’s guide to networking. Follow our host Lara Shmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 23 Jun 2022 | 3 Tips to Give the Best Sales Pitch Ever with Lara Schmoisman | 00:09:03 | |
One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information!
Read Lara’s free guide to networking
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 28 Jun 2022 | How to Reach Your Audience with Rand Fishkin | 00:28:59 | |
On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business. What you’ll learn:
Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
Join our Facebook Group. Sign up for my free marketing masterclass. Follow our host Lara Shmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 30 Jun 2022 | Why Is Targeted Email Marketing Still Relevant and How to Use it | 00:12:35 | |
In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business. What you’ll learn:
Sign up for Lara’s free marketing masterclass. Follow our host Lara Shmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 05 Jul 2022 | A Deep Dive Into Pinterest For Business with Kate Ahl | 00:26:03 | |
On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach.
Bio: Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast the Simple Pin Podcast.
Sign up for my free marketing masterclass. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 07 Jul 2022 | What Does Leadership Mean? My Top 8 Skills that Entrepreneurs Need to Know | 00:15:40 | |
Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works. What you’ll learn:
Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 12 Jul 2022 | How Faith, Flexibility, and Passion Can Drive a Company With Jenny Goldfarb | 00:20:17 | |
On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank. What you’ll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 14 Jul 2022 | Brand-driven Strategies: What a Brand Guide Is and Why You Need One | 00:10:05 | |
In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives. What you’ll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 18 Jul 2022 | What Makes High Achievers So Successful? With Ruth Gotian | 00:26:23 | |
On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful.
Join our Facebook Group. Read Lara’s guide to networking. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 21 Jul 2022 | Don’t Make This Rookie Mistake While Building Your Website | 00:08:44 | |
CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it. What you'll learn:
Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 25 Jul 2022 | Leveraging the Power of Influencers with Jason Falls | 00:27:33 | |
It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.
Bio: Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network. For more information, follow Jason on LinkedIn or visit his website.
Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 28 Jul 2022 | Clickable, Not Clickbait: The Secret to Great Subject Lines | 00:13:11 | |
In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience. What you'll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 01 Aug 2022 | The Unspoken Truth About Entrepreneurship with Gene Marks | 00:36:38 | |
On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times, The Washington Post, and Entrepreneur Magazine. Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know. What you’ll learn:
Read Lara’s guide on business relationships. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts | |||
| 08 Aug 2022 | How to Develop a Custom Product in an Oversaturated Market with Allie Egan | 00:19:34 | |
Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.
Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 15 Aug 2022 | Know What You’re Worth and Negotiate for It with Alexandra Carter | 00:37:28 | |
Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict. What you’ll learn:
For more information, follow Alexandra on Instagram, LinkedIn or visit her website.
Read Lara’s guide to networking. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 22 Aug 2022 | Understanding Common Sense, Boredom, and Creativity with Martin Lindstrom | 00:19:07 | |
We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. What you’ll learn:
For more information, follow Martin on Instagram or LinkedIn or visit his website. Join our Facebook Group. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 29 Aug 2022 | Creating a Brand from Yoga and Aviation with Lauran Grant | 00:27:18 | |
Lauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows. What you’ll learn:
For more information follow Stratosphere 41 on Instagram, Facebook or visit its website. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 06 Sep 2022 | What’s In Your Long Game? And Why Most Entrepreneurs Get Stuck With Dorie Clark | 00:35:07 | |
We all have been there. The moment when you feel like you are doing everything, working hard, and stuck on a loop of rush and repeat. This world moves at a pace that is distracting and often leaves us in a short-term mindset. Today’s guest, author of The Long Game, and rising world business thinker, Dorie Clark, is here to bring us into the future with advice on strategic thinking. What you'll learn:
For more information follow Dorie on Instagram, Linked In or visit her website. Read Lara’s guide to networking. Follow our host Lara Shmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| 12 Sep 2022 | Find out What Happens When You Apply Pressure to Your Life with Jason Feifer | 00:30:39 | |
What is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine, to discuss navigating change for success.
For more information on Jason and his new book, visit his Instagram, LinkedIn, or his website. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 19 Sep 2022 | Innovation is More than Just Magical Products with Chris Barton | 00:31:46 | |
As an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday problem, he created something truly innovative and successful.
Chris Barton started his career with one of the most innovative companies that came out of the dot-com boom of the 1990s: Google. With that foundation and inspiration, he founded Shazam, one of the most successful and “magical” products that has been downloaded more than one billion times around the world. Today, Barton is an Innovation Keynote Speaker and is working on a new startup that will use artificial intelligence to prevent drowning in swimming pools. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 26 Sep 2022 | Asking for “Unreasonable” Requests with Stephanie Burns | 00:29:15 | |
Kris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of courage and a lot of questions. On this Coffee N° 5, Burns shares with us some of what she tells her clients.
Learn more about Stephanie Burns and her companies on her personal website as well as the sites for Chic CEO and The Wyld Agency. You can also follow her on LinkedIn and Instagram. Join our Facebook Group. Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| 03 Oct 2022 | Mastering LinkedIn with Josh Steimle | 00:29:17 | |
If used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery. He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well. You’ll learn:
For more information, follow Josh on LinkedIn and Instagram and visit his website. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| 20 Oct 2022 | Making Food and Entrepreneurship Look Beautiful with Kimberly Espinel | 00:23:38 | |
Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo. What you'll learn?
For more information, follow Kimberly on Instagram or visit her website. Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| 27 Oct 2022 | Keep Growing Personally to Scale Your Business with Alisa Cohn | 00:15:48 | |
When is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up, to discuss growing as a leader and why looking at capacity is necessary. Key Takeaways:
For more information follow Alisa on Twitter, Instagram and visit her website. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 10 Jan 2023 | Community Building and Branding in the Digital Era with Rahaf Harfoush | 00:32:13 | |
In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush. Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z. What you’ll learn:
For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 17 Jan 2023 | The Art of Storytelling in Every Business and Our Lives with Csaba Lucas | 00:31:02 | |
In this episode of Coffee N°5, we welcome Csaba Lucas, a successful coach and speaker who defines himself as a father, a husband, an American, a Hungarian, a Canadian, a traveler, a researcher, an educator, an athlete and a lifelong student with 30 years of experience - advising Wall Street business leaders and companies, world-class athletes and teams, and people who desire to live healthy with passion and vitality.
For more information subscribe to Casba Lucas on Youtube or visit his website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 24 Jan 2023 | Behind the Scenes of a Beauty Brand from Scratch with Margarita Arriagada | 00:31:11 | |
On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.
For more information, follow Valdé Beauty on Instagram or visit the website. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 31 Jan 2023 | From Concept to Launch: Building a Successful Brand with Kelly Kovack | 00:44:40 | |
In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business.
For more information, follow BeautyMatter on Instagram or visit the website. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 07 Feb 2023 | Insider Secrets for Successful Brand Pitching with Aly Walansky | 00:20:34 | |
On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage. We’ll talk about:
For more information, follow Aly Walansky on Instagram or subscribe to her newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 14 Feb 2023 | The Power of Diversity and Building Thriving Businesses in Today's World with Emily Perez | 00:24:38 | |
On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand. We’ll talk about:
For more information, follow Latinas in Beauty on Instagram and their website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 21 Feb 2023 | Unlocking Investor Interest with Personal Branding with Richard Kestenbaum | 00:20:14 | |
In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.
For more information, visit Triangle Capital’s website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| 27 Mar 2023 | The Beauty of Aging with Sonsoles Gonzalez | 00:17:49 | |
Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age. We’ll talk about:
For more information, visit Better Not Younger’s website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 03 Apr 2023 | Why simple just works for French Beauty Brand Doré with Emily Yeston | 00:19:17 | |
How do you stand out in the beauty industry today? In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs? Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly.
For more information, visit Doré’s website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| 10 Apr 2023 | Navigating Formulating, Packaging, and Marketing with Lorraine Dallmeier | 00:19:57 | |
In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.
For more information, visit Formula Botanica’s website. | |||
| 17 Apr 2023 | Unleashing the Power of Inner Beauty with Michelle Emmick | 00:22:05 | |
It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine. We'll talk about:
For more information, visit Ask Us Beauty’s website. | |||
| 24 Apr 2023 | The NOPALERA Story: From Kitchen to Millions with Sandra Velasquez | 00:22:40 | |
Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination. From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey. We'll talk about:
For more information, visit Nopalera’s website. | |||
| 01 May 2023 | Demystifying PR: Expert Insights with Anje Collins | 00:34:41 | |
Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world.
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| 08 May 2023 | Dare to Bare & Feel Sexy Inside and Out with Lana Kerr | 00:33:57 | |
Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven! Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality. We'll talk about:
For more information, visit CO2Lift’s website. | |||
| 15 May 2023 | The Power of Accessories: Industry Insights with Karen Giberson | 00:30:34 | |
Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation!
For more information, visit the Accessories Council’s website. | |||
| 22 May 2023 | Bridging the Gap between AI and Brands with Andi Govindia | 00:19:40 | |
Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed!
For more information, visit Riviter’s website. | |||
| 26 May 2023 | Connecting Cultures Through Design with Julia Camara Calvo | 00:37:24 | |
Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece.
For more information, visit Atacama Home’s website. | |||
| 05 Jun 2023 | Trendy Before the Trend: The Inspiring Story of John Cafarelli, COO at Beauty Matter and Founder of Ernest Supplies. | 00:45:58 | |
Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode!
For more information, visit Ernest Supplies’s website. | |||
| 13 Jun 2023 | Go Long or Go Home: Into the Marathon of Branding with Ana Allen | 00:43:55 | |
Get ready to dive deep into the captivating world of branding on this week's episode of Coffee N° 5! Join Lara Schmoisman as she sits down with the "Brand Doctor" Ana Allen for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities, harnessing the power of private labels, and establishing brand equity. Ana keeps it refreshingly real and reminds us that there are no shortcuts in this journey. Whether you're an established entrepreneur or just launching your very first product, the Brand Doctor's prescription provides all the remedies you need.
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| 19 Jun 2023 | Small Start-Up to Big Player: Insights on Brand Acquisition with Hind Sebti | 00:32:09 | |
Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding.
For more information, visit Waldencast's website. | |||
| 10 Jul 2023 | Turning Ordinary into Extraordinary with Andrea Lisbona | 00:25:00 | |
Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking. We'll talk about:
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| 11 Sep 2023 | Peeling Back the Layers: The Squigs Beauty Story with Nikita Charuza | 00:23:03 | |
Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience and reverse-engineered her brand. But what sets her apart? It's her unwavering commitment to the 'Happy Head Care' mission, a project inspired by the dependable beauty rituals she established with her family, no matter where they moved. If your "why" is deeply personal and unique, it will naturally shine through, captivating hearts and minds alike.
For more information, visit Touchland's website. | |||
| 18 Sep 2023 | Heartfelt Humor Beyond Translation: Exploring the Essence of Community with Ana Flores | 00:22:03 | |
Discover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode!
For more information, visit Touchland's website. | |||
| 25 Sep 2023 | Counsel and Coffee: The Perfect Partnership Blend with Katie Staba | 00:33:45 | |
Discover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing experts for invaluable lessons that could shape your journey. Don't miss this enlightening episode!
Learn more about Katie Staba here. Subscribe to Lara's newsletter. | |||
| 02 Oct 2023 | Unlocking Beauty Brand Power from Data to Decision with Anna Mayo | 00:29:57 | |
Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!
Subscribe to Lara's newsletter. | |||
| 09 Oct 2023 | A Fashionable Brew from Catwalk to Coffee with Maria Palacio | 00:31:20 | |
Delve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow Progeny Coffee. This episode is a testament to the transformative power of entrepreneurship and the enduring ties that bind us to our roots. Don't miss this compelling conversation!
For more information, visit Progeny Coffee's website. Subscribe to Lara's newsletter. | |||
| 16 Oct 2023 | Cup of Creativity: David De Nino's Take on Brand Partnerships | 00:46:19 | |
Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing. With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market.. If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world.
For more information, connect with David here. | |||
| 23 Oct 2023 | Brewing Beauty Brand Secrets with Colette Laxton | 00:43:33 | |
Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!
For more information, visit The INKEY List's website. | |||
| 31 Oct 2023 | How Women Roast Challenges in the Workplace: A Conversation with Ashley Louise | 00:32:11 | |
In this episode of Coffee N° 5, host Lara Schmoisman engages in a heartfelt conversation with Ashley Louise, the co-founder and CEO of Ladies Get Paid. Join them as they explore the intricacies of womanhood in the workplace, the power of community, and the pursuit of equality. Discover the Ladies Get Paid mission, learn about real workplace challenges, and gain valuable insights on remote work and motherhood. Tune in for an empowering dose of coffee-fueled wisdom and personal stories.
For more information, visit Ladies Get Paid's website. | |||
| 06 Nov 2023 | Sipping on Success: Unveiling Your North Star in the Fast-Paced World of Luxury Bags and Entrepreneurship with Tony Drockton | 00:37:27 | |
Welcome to a captivating episode of Coffee N° 5. In this engaging conversation, host Lara Schmoisman sits down with the remarkable Tony Drockton, founder and chief cheerleader of America's fastest-growing handbag brand Hammitt. Tune in and sip your favorite coffee as Lara and Tony dive into the world of business, success, and the importance of fostering relationships. It's a conversation you won't want to miss, right here on Coffee N° 5.
For more information, visit Hammitt's website. | |||
| 13 Nov 2023 | Caffeine and Conviction: Exploring Womanhood and Sincere Leadership with Shelley Zalis | 00:31:14 | |
Discover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's bound to leave you inspired and empowered.
For more information, visit The Female Quotient's website. | |||
| 02 Jan 2024 | Caffeinate Your Brand: Exploring the Secrets of Beauty Business Journeys with Tara Cohen | 00:31:14 | |
Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth. Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy. Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds. We'll talk about:
For more information, visit Mixst Beauty's website. | |||
| 10 Jan 2024 | Brewing Success with Marketing Strategies for Startups with Vera Koch | 00:30:28 | |
Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head. From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom! We'll talk about:
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| 16 Jan 2024 | Lessons in the Art of Authentic Branding with Rachel Roberts Mattox | 00:43:57 | |
Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.
For more information, visit THE BOARD's website. | |||
| 23 Jan 2024 | Brew the Synergy of Cosmetics and Pharmaceuticals with Akshay Talati | 00:36:56 | |
Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.
For more information, visit Goop's website. | |||
| 07 Feb 2024 | Sipping Success & Breaking Chains with Coach Jen Welter | 00:29:17 | |
Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.
For more information, visit Dr. Jen Welter's website. | |||
| 13 Feb 2024 | Brewing Kindness: A Reconnecting Blend with Melissa Richards-Person | 00:38:12 | |
Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.
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| 20 Feb 2024 | Brewing Brilliance: Tips for Navigating Your Business Trajectory with Monica Botkier | 00:30:27 | |
Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.
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| 27 Feb 2024 | Caffeine & Couture: Insights on Fashion Evolutions with Misti Blasko | 00:24:48 | |
Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.
For more information, visit Misti Blasko's LinkedIn. | |||
| 05 Mar 2024 | Grinding on TikTok: The Daily Buzz of Viral Content with Sara McCord | 00:34:01 | |
Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.
For more information, visit Sara McCord Communications's Website. | |||
| 12 Mar 2024 | Brewing Success: Ahu Terzi on the Layered Approach in Media | 00:40:40 | |
Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.
For more information, visit NewBeauty's Website. | |||
| 19 Mar 2024 | Espresso Your Brand: Connecting Manufacturing and Branding Brilliance with Andrea Cid | 00:35:09 | |
Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!
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| 26 Mar 2024 | Luxurious Blends of International Events with Iryna Kremin | 00:26:05 | |
Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.
For more information, visit INNOCOS's Website. | |||
| 09 Apr 2024 | The Perfect Blend for Your Brand: Email Marketing Wisdom with Dean Ginsberg | 00:40:18 | |
Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.
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| 16 Apr 2024 | From Beans to Brands: Mastering Ingredients & Product Formula with Kimberly Shenk | 00:29:53 | |
Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!
For more information, visit Novi's Website. | |||
| 23 Apr 2024 | Brewing Profits: How Text Commerce Can Boost Your Business with Nicole Collins | 00:32:03 | |
Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.
For more information, visit 213 Deli's Website. | |||
| 30 Apr 2024 | Espresso Your Retail Potential with Cindy Marshall | 00:35:05 | |
Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.
For more information, visit SHINE Strategy's Website. | |||
| 08 May 2024 | Sipping on the Truth Behind PR with Robin Doyle | 00:36:31 | |
Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!
For more information, visit Charmed PR's Website. | |||
| 21 May 2024 | A Thousand Little Choices: Building a Product and Brand with Matt Unger | 00:42:02 | |
Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!
For more information, visit Matt Unger's Linkedin. | |||
| 29 May 2024 | Law, Beauty & Coffee with Kara Posner | 00:35:06 | |
In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!
For more information, visit Kara Posner's LinkedIn. | |||
| 03 Jun 2024 | Building Blocks of a Global Brand with Pascal Houdayer | 00:30:37 | |
Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!
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| 11 Jun 2024 | The formulation of Beauty, Balance, and Connection with Dr. Jenelle Kim | 00:37:25 | |
Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.
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| 02 Jul 2024 | Wake Up and Smell the Success: Trade Show Tips with Daniela Ciocan | 00:34:28 | |
Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success. We'll talk about:
For more information, visit Daniela Ciocan's Linkedin. | |||
| 28 Aug 2024 | Brewing the Perfect Scent with Daniel Patrick Giles | 00:39:47 | |
Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.
For more information, visit Daniel Patrick Giles' Linkedin. | |||
| 04 Sep 2024 | Right place, right people - Brew Over Experiences, Community & Consumers with Tara Wilson | 00:33:00 | |
In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about. Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market. We’ll talk about:
For more information, visit Tara Wilson’s Linkedin. | |||
| 11 Sep 2024 | Perfecting The Art of Influencer Storytelling with Travis Paul Martin | 00:42:25 | |
Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence. We’ll talk about:
For more information, visit Travis Paul Martin’s Linkedin. | |||
| 18 Sep 2024 | Steaming Up Pleasure & Health With Catherine Magee | 00:33:57 | |
On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion. We’ll talk about:
For more information, visit Catherine Magee’s Linkedin. | |||
| 27 Sep 2024 | From Mac Liner to Makeup Maven with Sarah Cheung | 00:33:57 | |
Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel. We’ll talk about:
For more information, visit Sarah Cheung´s Linkedin. | |||
| 09 Oct 2024 | Coffee, K-Beauty and Retail with Sarah Chung Park | 00:26:10 | |
In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon. We’ll talk about:
For more information, visit Sarah Chung Park´s Linkedin. | |||
| 23 Oct 2024 | The Ecosystem of Community with April Uchitel | 00:37:10 | |
Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships. We’ll talk about:
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| 30 Oct 2024 | Spilling the Biotech Beauty Beans with Dominique Gagnon | 00:27:08 | |
Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging." We’ll talk about:
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