CMO Confidential (Mike Linton // I Hear Everything Podcast Network)

A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist.  Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started at P&G and went on to be a GM at Aurora Foods and the CMO at David's Bridal before shifting to academia - one of her fortes is deep quantitative research on marketing. We discuss careers, why CPG training can be foundational, and the many factors causing CMO turnover. Highlights include why candidates should "throw out" the job spec since over 50% of them are incorrect, boards and CEOs who don't believe in marketing, firms who think marketers are all interchangeable, and candidates who take positions doomed for failure. She provides tips to avoid these situations and also calls out search firms for a "cut and paste" approach while challenging them to do better in prepping candidates and companies. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how Cupcake, "accidentally" became a 1 million case brand. Listen to how he believed it was not a very bright idea to name a wine after a "hard to eat piece of cake," why marketing can "spin" up a lot of unnecessary downstream work, and why I was his favorite board member. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is currently the CEO and Chief Creative Officer of the nation's oldest B2B agency, Doremus+Co. Paul discusses the need for change in how B2B companies approach marketing, why it’s important to think holistically about the purchase cycle versus the top of the funnel, and the fact that "Nobody Cares" about how great you say your product or service is unless you make them care by creating advertising that’s truly memorable. Key topics include dealing with unrealistic management expectations, seeing marketing as an economic multiplier instead of a cost to be managed, and needing to move to the story and away from "making feature-driven sales lists." Listen to the end to hear about an actual agency RFP that could have been written by The Onion. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief Scientist at LinkedIn, Distinguished Research Scientist at eBay, and U.S. Chief Data Scientist in the Obama Administration. DJ discusses why "clever beats smart," the evolution of data science and AI, how to use your data science team as a force multiplier, and what it was like to work in The White House. Key topics include why you should have always have a "Spock on the bridge," how to prevent the "weaponization of data," when to override the data, and why you should "test and try" versus going "all in" on most data solutions. Listen to hear about the data science role in public policy solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleeping during a lecture.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be early in "doing the right thing," and why taking a socio-political stand is an asymmetrical risk. We also discuss why CMO's aren't in IPO road shows, why companies with a "True North Consumer '' focus have higher valuations, and how Hundred X tracks sentiment across 3000 brands. Listen in to hear why you shouldn't be a "squishy" marketer and why "Good Snitch" was a bad name.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B companies will have launched AI versions by the end of 2023. Key topics include why profitability matters more than it used to, watching out for the efficiency frontier in marketing, and why "adding a new strategy" might cause you to lose ground. Listen in to hear how to experiment with AI. Hint, don't fund it with petty cash and assign it to an intern.   Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing marketing often miss the big picture by focusing on mundane analytics and "refinement within a closed ecosystem." Key topics include how companies get irrationally excited about new tech, the difference between the "religion of the story" and the "religion of optimization," his belief that the consulting world is "fueled by anxiety," that leaders should always be aware of what has not changed, and why Cannes was a "bit sad."   Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fractional positions, and key things to consider if you want to secure a fractional gig or think one might be right for your business. Topics include why interviewing and hiring a fractional leader is different from full time; TrueBridge's search process; and the types of companies and situations best suited to fractional work. Listen to hear the key questions you should ask in an interview and why matching authority and responsibility is extra critical for fractional leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Netscape opened the technology doors for business and consumers, his belief that "vertical applications" will be more successful than "horizontal" ones, why AI is getting such traction in the legal space, and why you should market AI if you have it. Listen to hear his take on why he believes marketing will follow the legal space due to "super search" capabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.

Explore the transformative role of AI in marketing with CMO Confidential, hosted by five-time CMO Mike Linton. In this episode, delve into the insights of guest Oren Hoffman, CEO of SafeGraph and a seasoned data expert. Key topics include the evolution of big data, managing the martech stack, and effective vendor management. Tune in to hear Oren's expert take on AI and its game-changing impact on marketing strategies. Discover how AI can streamline content creation, improve ad targeting, and enhance overall marketing efficiency. Learn the importance of verifying data accuracy and managing marketing vendors strategically. This episode is packed with valuable insights for marketers and business leaders navigating the rapidly changing marketing landscape. Don't miss your chance to harness the power of AI in your marketing efforts. Subscribe to the CMO Confidential Newsletter for exclusive content and insights from top industry leaders. Stay informed, stay ahead.

CHAPTERS:

00:00 - Intro

00:41 - Guest Introduction

01:22 - Understanding Data

03:54 - Data Thinking Strategies

08:53 - AI Overview and Best Practices

11:51 - SafeGraph Data Utilization

14:12 - Vendor Management Strategies

17:08 - Effective Marketing Stack Components

21:46 - Hire vs Rent Decision

24:05 - Final Thoughts

25:58 - Final Question Answered

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Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of "Why The Short Shelf Life for CMO's Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some thoughts on why 2023 might be a tough year for marketers, the perils of hypergrowth, and the importance of connecting with the rest of the C-Suite, especially Sales and the CEO. We also discuss learning from failure. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization" A CMO Confidential interview with Tyler Bluth, VP of Finance at Ancestry, former brand manager and Marketing CFO. Tyler outlines how the position can reduce friction between marketing and finance and the key elements required for success. Key topics include constructing a marketing scorecard, eliminating the "asymmetry of information," his belief that teams should "adjust the spending, not the measures," and why this position should be internally sourced. Listeners will also hear about what he learned from being a facial care brand manager and how he not so triumphantly introduced packaging that was viewed as "filled with urine."  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mother's parenting skills with 5-6 metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 21  - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New England Consulting Group. Gary outlines his belief that innovation and "the big marketing idea" are in serious decline and what to do about it. Key topics include why short-term thinking is crowding out long-term innovation, his belief that many companies will suffer sales and stock price declines because of this, how he thinks about brands taking socio political stands, the continued rise of private label, and the financial reengineering going on in the marketplace. He also discusses why CMO turnover is good for his business but bad for companies, and why "stage gating" kills innovation and should be replaced by rapid prototyping. The Cheetos repositioning story which includes Cheesy Rider, the creation of Chester the Cheetah and the brand rising from near oblivion is not to be missed! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety at eBay, and author of Intentional Integrity. Rob discusses how to think about integrity in the age of transparency - when every consumer and employee is functioning as their own newsroom, the difference between virtue signaling and real choices, and how marketing should help lead this discussion. Key topics include the diversity of what integrity means, managing conflict, and how to manage when "we are all more connected and more divided than ever" and no one agrees on "the facts" Listen to our discussion on PGA/LIV, Disney and Budweiser as well as an incredible story about a Vatican communion wafer listed for auction on eBay. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 18 - A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligence who has been working on and with AI for12 years. We discuss the difference between machine learning and generative AI, the recent Google I/O Conference, how governments have been working on AI since the '50's, AI uses for efficiency and revenue acceleration, and what marketers and advertisers should be thinking about right now. Some key takeaways include practicing with AI, focusing on the application layer versus the theory, investing in outcomes, and avoiding the trap of spending a boatload of money on the concept before you know what you really want AI to do for you. P.S. This descriptor was not generated by ChatGP. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill shares his thoughts on how to succeed as a CMO, the best and worst marketing management practices of boards and CEOs, how to evaluate potential opportunities and the fact that there's life after getting fired. Key topics include his belief that marketing should be the most integrated function, a marketplace disrupter and "the hub of the wheel,"  the need to think and work  cross functionally, why it's a really tough road if the CEO doesn't support marketing, and why the "board skills matrix" undervalues marketers. Listen to hear how one board member had trouble distinguishing John Hamm from Don Draper and Bill's fabulous rendition of Frontdoor's ad campaign song "We Built This Toilet" sung to the tune of Jefferson Airplane’s "We Built This City." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Rishad discusses the 4 power shifts in the marketplace, how the lack of marketers on boards costs companies, and why the future will come from the slime versus the heavens. Key topics include his belief that many leaders "optimize the plumbing versus the poetry" while hiding behind concepts like disruption," why marketing will become even more important as consumers take on godlike power, and how culture needs to allow people to call out "The Turd On The Table." Listen to how Gillette and the auto companies missed the thread by failing to ask the right questions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most respected search firms in the world. He discusses how the firm creates the job spec and the "long list," why the CMO job specs has the most variance of any spec in the C-Suite and why company feedback can sometimes take weeks. Key topics include advice to internal and external candidates, the need to "engage in a discussion versus a sale," thinking of yourself as a brand, how to practice patience, and how to tell the right "story." And don't forget to send a personalized thank you note! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as continuous learning and getting promoted, tips for networking, when is too early or too late to leave, and why counter offers almost always fail . Listen in to hear why you should view the "next job" as a stepping stone versus the perfect landing.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader academic studies. Key topics include understanding the difference between "self interest" and "company interest," simultaneously managing consumer, employee and investor constituencies, preventing dangerous groupthink, fiduciary responsibility, the complexity of truly knowing "the right" thing, the asymmetric risks of picking a side, and CMO's that forget to represent their customers and investors. She shares many examples including Disney, Coke, Nike and Budweiser. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsibility, how to manage situations where you are disrespected, and recontracting with your boss - especially during times of turbulence. Listen in to hear why "There's no courage without fear."  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀

Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.

**Key topics include:**

- The evolving B2B technology landscape and recovery post-2022.

- The hype and reality of AI and its integration with mainframes.

- Cybersecurity trends and the importance of protecting enterprise data.

- The complexities and benefits of digital transformation.

- Practical advice for marketers navigating tech-heavy industries.

Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.

**Guest Highlight:**

Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.

**Closing Remark:**

Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career.

🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network.

Stay safe and stay savvy, marketers!

#AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership

#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplications

CHAPTERS:

00:00 - Intro

1:34 - B2B Tech Landscape

4:15 - Digital Transformation

7:11 - Modernization Without Disruption

9:12 - Functions Marketers Care About Trapped in the Mainframe Process

10:48 - How AI is Sitting on Top of Mainframe Transactions

13:45 - Transitioning from Marketing to Tech

17:48 - How Companies Should Buy AI

20:25 - When to Train Your Own AI Model

22:43 - How to Pick the Right AI Vendor

25:20 - Advice for Marketers

28:22 - Advice for Marketers Working in Tech

33:02 - Advice for Marketers Interviewing at a Tech Company

34:14 - The MTECH Stack

37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet

39:07 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.

Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.

#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing

CHAPTERS:

00:00 - Intro

00:39 - B2B Marketing Challenges

01:49 - Understanding the B2B Landscape

07:06 - Issues in B2B Marketing

09:16 - Evolution of B2B Marketing Strategies

14:00 - The Rise of Brand in B2B

18:02 - Valuation and Measurement of B2B Brand

22:19 - B2B Client Best and Worst Practices

26:54 - Addressing B2B CMOs Worldwide

28:34 - Engaging B2B Agencies Globally

32:40 - Final Thoughts

34:04 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.

Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.

CHAPTERS:

00:00 - Intro

01:42 - Anticipation vs Reaction

07:55 - Anticipation in Travel

14:00 - Historical Example of Anticipation

16:25 - Marketers' Perspective on Anticipation

16:40 - Actionable Strategies for Marketers

19:55 - Getting Started with AI

24:33 - AI Applications in B2B Marketing

28:33 - Punk Rock Influence

30:11 - Final Question

31:32 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader

01:36 The Evolution of Marketing: Embracing Customer Centricity

02:39 Decoding Customer Lifetime Value and Predictive Models

04:58 Challenges and Solutions in Applying Predictive Models

24:04 The Future of Marketing: Data, Predictions, and Customer Focus

30:37 Closing Thoughts and Practical Advice for Marketers

#customerdata #marketing #customerlifetimevalue

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."

Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don’t Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.

Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.

Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today’s challenging business environment. Don’t miss this engaging discussion packed with actionable advice to elevate your marketing career.

Subscribe to CMO Confidential for exclusive content and stay connected for more transformative marketing insights.

#personalbrand #contentmarketing #digitalmarketing #personalbranding #socialmediamarketing

CHAPTERS:

00:00 - Intro

02:18 - Vulnerability in Leadership

04:02 - Balancing Vulnerability as a Leader

06:21 - Personal Experiences with Vulnerability

09:35 - Business Vulnerability: Finding the Balance

14:59 - Building a Personal Brand

19:59 - Impact of a Growing Personal Brand

23:45 - Understanding Rebranding

26:17 - Defining Completion of a Rebrand

29:50 - Final Thoughts

32:40 - Closing Remarks

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.

Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.

Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.

#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney

CHAPTERS:

00:00 - Intro

00:40 - Cybersecurity Strategies

06:19 - Impact of Data Breaches

08:14 - Good vs. Bad Actors in Cybersecurity

11:58 - AI and Cybersecurity for Marketers

12:25 - Marketing Best Practices

17:20 - Consequences of Rogue Behavior

19:30 - Response to Data Breaches

22:35 - Marketing Security Solutions

25:22 - Technology and Marketing Integration

28:33 - Final Thoughts

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's holiday episode revisits one of our most popular shows from the past year where leaders from  @McKinsey  and  @ANAmarketers  discuss the continued divide between marketing believers and non-believers.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.

This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.

Key insights include:

• Why less than 10% of Fortune 500 CEOs have marketing experience

• How successful CMOs align with CEO priorities and prove marketing's value

• The importance of translating marketing metrics into business outcomes

• Strategies for building credibility with non-marketing executives

Perfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.

Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.

#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketing

CHAPTERS:

00:00 - Props Ad

00:21 - Intro

02:17 - State of the CMO

06:11 - CMO Position Challenges

08:23 - Non-Believing CEO Strategies

12:02 - Brand vs. Performance Marketing

15:34 - Article Reactions

22:10 - Marketing Non-Believers Explained

25:00 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."

Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she’s here to share her expert insights.

Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.

Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today’s competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!

#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadership

CHAPTERS:

00:00 - Intro

01:24 - Job Market Trends

03:46 - B2B Market Revival

07:17 - Understanding Company Types

12:28 - Search Duration Insights

14:55 - Importance of Marketing

16:40 - Marketers on Corporate Boards

18:53 - Consumerization in Marketing

20:02 - Identifying Marketing Believers

28:24 - Tips for Aspiring CMOs

31:38 - Funniest Marketing Stories

33:40 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.

Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.

Key topics include:

• The real-world impact of AI adoption in biotech and marketing

• How Moderna achieved 5X productivity gains with an AI-first approach

• The future of marketing jobs in the age of AI

• Strategies for marketers to become AI-literate and stay competitive

• Evaluating AI vendors and measuring ROI in marketing

Tune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.

Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.

#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalage

CHAPTERS:

00:00 - Intro

04:06 - AI Impact on Marketing

05:46 - AGI and Marketers

11:57 - Evaluating AI Vendors

16:14 - AI Literacy and Proficiency

21:00 - ROI of AI

26:35 - Final Questions

30:00 - Additional Practical Advice

33:07 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.

Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.

CHAPTERS:

00:00 - Introduction to Customer Experience

00:40 - Matt Carey, EVP at Home Depot

03:44 - Managing Data and Technology

09:56 - Measuring Customer Experience

14:05 - Artificial Intelligence in CX

19:18 - Marketing Technology Stack

22:45 - Collaborating with IT Teams

27:17 - Final Thoughts and Questions

27:54 - Expert Advice for Success

28:39 - Conclusion and Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."

Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.

Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.

CHAPTERS:

00:00 - Intro

00:40 - Chaos in Marketing: Understanding Constant Change

06:19 - Overcoming Dullness: Solutions for Marketing Chaos

14:47 - Forbes CMO List: Influential Leaders in Marketing

20:02 - Current Marketing Chaos: Trends and Challenges

24:03 - Nike: Marketing Strategies and Success

27:30 - Final Advice for Marketers: Key Takeaways

28:19 - Funniest Marketing Story: Insights and Humor

31:27 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.

Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.

**Key topics include**:

- Definition and importance of brand communities

- Strategies to create self-propelling communities

- The role of influencers in community building

- Practical steps for marketers to build and nurture communities

- The impact of AI on influencer marketing

John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.

**Guest Highlights**:

- John Davids, Founder & CEO of Influicity

- Author of "Marketing Superpowers"

**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.

#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty

CHAPTERS:

00:00 - Welcome

1:29 - What is a Community

5:27 - Why is Community Important Now

7:36 - How to Build a Community

12:21 - When to Start a Community

16:59 - Thinking About Influencers

20:49 - Influencer Roster

23:10 - Structuring Influencer Contracts

24:31 - Mistakes Brands Make in Community Building

27:40 - Future Trends and AI Impact

29:41 - Funniest Story and Practical Advice

31:43 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background.

Key topics include:

- The pitfalls of seeking "playbook-only" candidates.

- Why expecting a CMO to be an "orchestra of one" can backfire.

- The dangers of hiring for a limited role disguised as a CMO position.

- How misalignment among decision-makers leads to "death by committee."

- Practical advice for ensuring alignment between company goals and CMO expectations.

Tune in to hear actionable insights on avoiding these hiring missteps and discover how to set your marketing leadership up for success in 2025 and beyond. Whether you're a CEO, Board member, or aspiring marketing leader, this episode offers invaluable lessons on leadership, strategy, and organizational growth.

Don’t forget to like, share, and subscribe for more candid conversations and expert advice. Stay tuned for more episodes of "CMO Confidential," where we explore the drama, decisions, and strategies at the heart of marketing leadership.

#talentacquisition #recruitmentagency #mistakeofhiringpeople #hiringmistakes #freelancerecruiter

CHAPTERS:

00:00 - AI-Powered Digital Experiences at Adobe Summit

00:38 - CMO Confidential Insights

01:57 - CMO Job Market Trends 2025

06:06 - Theme 1: Play It Again Sam

10:39 - Theme 2: I Want the Orchestra

14:58 - Understanding the CMO Role

19:34 - Importance of Specialization

22:32 - Challenges of Committee Decisions

25:23 - The Mystery of Bad Movies

28:10 - Final Questions

32:50 - Free Registration for Adobe Summit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."

Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!

CHAPTERS:

00:00 - Intro

00:40 - Dan McCarthy

02:00 - Customer Lifetime Value

05:20 - Peloton Story

10:40 - Data Sources

12:14 - Peloton's Evolving Strategy

17:34 - Profitability Analysis: Peloton's Price Cut Impact

19:30 - Overhead Expenses and CLV Impact

21:35 - Peloton's Growth Strategy Insights

25:27 - Communicating Growth Challenges to Management

29:55 - Valuation as a Business Strategy

32:50 - Peloton's Strategic Decisions

33:29 - Practical Audience Advice

33:30 - Closing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.

Unlocking Marketing's True Value: Insights from Top CMOs

Welcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.

Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.

This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.

Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!

#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinance

CHAPTERS:

0:00 - Intro

0:41 - What is the Snowflake Problem

0:00 - Layering the Marketing Toolbox on Business Segments

21:25 - Why Will This Effort Be Different

22:58 - What Should Marketers Be Doing That They Aren’t Doing Now

0:00 - Last question

27:10 - Funniest story

28:56 - Last piece of practical advice

29:50 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.

Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.

#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalytics

CHAPTERS:

00:00 - Intro

01:34 - AI in Marketing

08:38 - Issues in Digital Advertising

10:53 - Flaws in Marketing Principles

14:30 - Restoration Hardware Case Study

16:43 - Role of CMOs in Marketing

19:30 - Understanding Slow and Weak Marketing

22:40 - Importance of Good Writing Skills

25:00 - The WASL Effect and Dopamine Culture

31:00 - Tom’s Top Marketing Prediction

32:40 - Final Thoughts and Questions

34:35 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why running marketing is like being a conductor; how to become a respected member of "The First Team" by remembering "marketing isn't a special function;" how staying "hungry, humble, and smart" allows for continuous learning; and why "you need to go to school every day" throughout your career to "earn the CMO title." Tune in to hear tips for development and why it is usually a disservice to your people to tell them they are "great."

Why is being a CMO the toughest job in business? Tune in as Mike Linton, five-time CMO and host of CMO Confidential, dives into the challenges and nuances of this high-stakes role with guest Kip Knight, founder of CMO Coaches and former CMO of Taco Bell. In this insightful conversation, Kip shares his framework for success, including the "three chiefs" concept—Marketing Chief, First Team Chief, and Company Ambassador Chief—and how these roles shape a successful chief marketing officer.

Key topics include how CMOs can align with CEOs and CFOs, the importance of storytelling and customer insights, and the necessity of staying ahead in a rapidly evolving marketing landscape. Kip also offers valuable advice for aspiring CMOs, from leveraging curiosity and continuous learning to navigating the balance between creativity and financial acumen.

Whether you're an aspiring marketer, seasoned professional, or business leader, this episode is packed with actionable insights on leadership, team-building, and making marketing a growth engine for your company.

Subscribe to CMO Confidential for exclusive content and actionable strategies to elevate your marketing leadership skills. Don’t miss this opportunity to learn from industry veterans and sharpen your edge in the competitive world of marketing.

#marketinganalytics #productmanagement #digitalmarketing #marketingcapabilities #socialmediamarketing

CHAPTERS:

00:00 - Intro

01:03 - Chief Marketing Officer Role

02:21 - CMO Responsibilities Overview

03:25 - Marketing Leadership Insights

08:58 - Team Leadership Strategies

10:31 - Team Leadership Strategies

17:34 - Company Ambassador Role

21:00 - Preparing for CMO Position

27:07 - Final Thoughts and Advice

27:34 - Journey as a Reward

29:40 - Peloton's Business Journey

29:46 - Importance of Finance for Marketers

29:50 - CMO Tenure Challenges

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

- Introduction to the podcast and Rishad Tobaccowala

- Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

- AI's effect on the 4 Horsemen of GDP explained

- Why Rishad believes the Google cookie change is a "sideshow"

- Discussion on the potential disappearance of SEO

- Why AI efficiency might not be a key differentiator in the future

- Insights into vendor management and "The Octopus Strategy"

- The importance of customer base size and wallet share for long-term success

- How platforms may disrupt marketers, similar to media companies

- Teaser for the next episode and concluding remarks

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.

#customerlifetimevalue #marketing #marketingdata

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value

01:38 The Marketing Landscape: Challenges and Changes in the Digital Age

03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy

06:20 The Practicalities of CLV: From Theory to Application

12:20 The Journey of Creating a CLV Course: Inspiration and Impact

14:10 The Slow Evolution of Business School Curriculums in the Digital Era

18:45 CLV in Practice: Warby Parker Case Study

24:56 The Importance of Language and Disclosure in Marketing

27:44 Advice for Marketers: Embracing Financial Acumen

30:22 Compensation and Accountability in Marketing Departments

36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts

Linkedin: CMOConfidential

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Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.

Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.

Key topics include:

- The integration and impact of AI in B2B marketing

- Navigating cybersecurity challenges in today’s market

- Effective strategies for retaining and expanding customer bases

- The importance of innovation and strategic investment in driving growth

Tune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.

Subscribe to CMO Confidential for more exclusive content and stay ahead in the competitive world of marketing. Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. If you enjoyed this episode, please like and subscribe for more valuable insights and discussions. Stay safe, marketers!

#ChiefMarketingOfficer #CmoConfidential #CybersecurityTrends #DataDrivenMarketing #CarrieLouDietrich

CHAPTERS:

0:00 - Intro

1:24 - What's going on in B2B

5:29 - How AI is changing B2B

11:00 - What elite companies do in tough times

14:28 - How to make marketing valuable in a downturn

20:30 - Get your data in order

23:20 - What should marketers and their agencies be thinking about or doing for the remainder of this year

26:33 - Last question: What is the funniest story you can tell on the air or practical advice we haven’t talked about yet

29:08 - OUTRO

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A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.

Why Your Next Best Customer Is An AI Bot: CMO Reality Check

Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.

Key topics include:

• The rise of AI assistants and their influence on consumer behavior

• How AI bots are becoming the new "customers" for marketers

• The potential disruption of traditional search and website traffic

• Strategies for optimizing your brand presence for AI models

• The changing landscape of search engines and ad platforms

Tune in to hear Chris's insights on:

• Why marketers need to adapt their strategies for AI-driven search

• The importance of structured content for AI crawlers

• How to monitor and improve your brand's performance across AI models

• The future of brand building in an AI-dominated landscape

Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.

#aiautomationagency #localseo #seo #googleads #digitalmarketing

CHAPTERS:

00:00 - Intro

01:00 - Your Best Customer: AI Bots

06:15 - The Destruction of Websites

10:27 - Chatbots: Risks and Challenges

13:16 - Marketers' Mindset on AI

15:06 - Adjusting Content for AI

19:55 - Visibility in AI Search Results

21:35 - Future of Bing and Search Engines

23:34 - AI Models: Resources or Raw Material?

27:26 - Immediate Actions for Marketers

30:44 - Funniest Story or Practical Advice

32:27 - Believers vs. Non-Believers in AI

32:30 - Payton Manning's CLTV Perspective

32:35 - AI: Anticipation vs. Reaction

32:40 - Is AI an Extinction Event for Agencies?

32:45 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."

For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidential

Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris campaign and reveals the strategies that shaped the election’s outcome.

Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.

Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation.

#hubspot #facebookads #emailmarketing #hubspotmarketing #digitalmarketing

CHAPTERS:

00:00 - Adobe Summit

00:41 - Introduction to the Summit

01:24 - Overview of the 2020 Election

02:28 - Marketing Strategies in Elections

05:33 - Gary's Involvement in the Election

09:42 - Understanding the Voter File

11:42 - Biden Campaign's Data Resource Allocation

13:33 - Media Strategies of the Biden Campaign

19:15 - Scale of Biden's Media Operations

22:15 - Effective Messaging Techniques

24:32 - Consequences of Losing

25:29 - Register for Adobe Summit

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A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured.

Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:39 Introducing Sean Peters: A Veteran in the Media Business

01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters

04:26 The Evolution of Media Measurement and Analytics

13:46 Addressing Brand Safety and the Impact of Cookie Deprecation

18:52 Strategic Advice for Marketers: Integrating Data and Media

23:17 Career Insights and Final Thoughts from Sean Peters

26:07 Wrapping Up with Practical Advice and a Look Ahead

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing.

Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.

00:00 Introduction to CMO Confidential

00:38 Guest Introduction: Seth Matlin

00:41 The Role and Challenges of a CMO

01:12 Discussion on the CMO Narrative

02:44 The Impact of Data and Fragmentation on the CMO Role

04:31 The Importance of Context in Marketing

04:58 The Complexity of the CMO Role

05:38 The Challenges of Marketing in Today's World

09:31 The Role of the CMO in Driving Growth

14:40 The Importance of Internal Marketing

16:57 The Role of Creativity in Marketing

25:48 The Importance of Service in Marketing

33:27 Closing Remarks and Future Discussions

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A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Introduction to CMO Confidential

00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide

01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth

01:57 Exploring the State of the CMO Job Today

02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap

05:51 The Role of Data in Marketing and Overcoming Non-Believers

08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics

20:02 The Impact of the McKinsey-ANA Study and the Path Forward

24:44 Conclusion and Teaser for Part Two

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In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.

Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions.

Key topics include understanding the perspectives of finance and sales, overcoming the perception of marketing as "fluff," and practical strategies for fostering cross-departmental collaboration. Tune in to hear how Roula transitioned from viewing marketing as an expense to recognizing its vital role in driving revenue. Discover Jeff's approach to aligning marketing and finance through shared goals and metrics, including the importance of sales accepted leads (SALs) and share of voice. Rob shares his journey of turning skeptics into believers by demonstrating tangible value and building strong business relationships.

This video is packed with actionable advice and real-world examples to help you navigate the challenges of collaborating with non-believers in your organization. Learn from the experts and elevate your marketing strategy to new heights!

Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-evolving field of marketing. 🌟 Don't forget to like, comment, and share your thoughts below!

#MarketingStrategies #CustomerJourneyMetrics #UnderstandingMarketingValue #ExecutiveTeamAlignment #StrategicMarketingPartnerships

CHAPTERS:

00:00 - Welcome to the panel

01:24 - Insights from CMOs

02:21 - Roula’s Journey: Nonbeliever to Believer

07:56 - Tips for Gaining CFO Support

12:21 - Getting Started with Marketing Strategy

16:09 - Key Performance Measures That Matter

22:20 - Overcoming Marketing Obstacles

26:14 - Engaging Non-Believers in Marketing

27:23 - Unique Practical Marketing Advice

29:50 - Audience Q&A Session

31:00 - Sales Perspective on Marketing

32:58 - Finance's Impact on Creativity

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A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.

00:00 Introduction to CMO Confidential

00:38 Meet the Guest: Paul Worthington

00:43 The State of B2B Marketing

02:24 Impact of the Pandemic on B2B Marketing

04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI

05:56 Understanding the Wanamaker Paradox

09:14 The Importance of Top of the Funnel Marketing

09:41 The Role of Technology in Marketing

17:02 The Competitive Weakness in B2B Marketing

25:52 The Role of CEOs and CFOs in Marketing

28:14 Final Thoughts and Advice for B2B Marketers

30:43 Conclusion and Preview of Upcoming Episodes

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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at least" consider these programs. Key topics include: the difference between "promiscuous" and "heavy" buyers; balancing the "give versus the get," and how AI may drive the implementation of more models. Tune in to hear why charging for membership is a good idea.

Are subscription models the future of business growth? 📦 In this episode of CMO Confidential, former CMO Mike Linton sits down with Dr. Dan McCarthy, a renowned marketing expert, tenured professor at the University of Maryland, and co-founder of Theta Equity Partners, to uncover "The Truth About Subscription Models." Tune in to hear how subscription programs like DoorDash’s DashPass and Postmates are reshaping customer behavior, boosting customer lifetime value (CLTV), and driving competitive advantages in today’s market.

Key topics include:

- The fundamentals of customer lifetime value (CLTV) and its role in subscription success.

- Insights from Dr. McCarthy's groundbreaking research on the impact of subscription models on market share and consumer loyalty.

- How high-frequency customers, competitive dynamics, and strategic design affect subscription profitability.

- The surprising effects of subscription models on competitors and adjacent industries like grocery and dining.

- Practical advice for businesses considering implementing a subscription model.

Whether you're a marketer, advertiser, or business leader, this episode offers actionable insights into how subscription models can bend the curve of customer retention and profitability. Learn how AI and evolving consumer behavior are shaping marketing strategies in this dynamic space.

Subscribe to CMO Confidential for more expert insights, and stay tuned for future episodes featuring in-depth discussions on marketing strategies, leadership, and industry trends. Don’t forget to like, comment, and share to keep the conversation going!

#growthhacking #digitalmarketing #conversionrateoptimization #marketinganalytics #customerretention

CHAPTERS:

00:00 - Intro

01:14 - Dan McCarthy Insights

02:38 - Customer Lifetime Value (CLTV)

05:59 - Food Delivery Trends

09:28 - Dan’s Key Findings

13:16 - Postmates Subscription Model Analysis

17:40 - Subscription Model Winners and Losers

20:09 - Late Entry to Subscription Models

23:52 - Industries at Risk with Subscriptions

26:26 - Emerging Industry Sleepers

27:20 - AI Impact on Subscription Models

31:33 - Practical Advice for Subscriptions

35:36 - Acknowledgments and Props

35:40 - Like & Subscribe

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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.

Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.

Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.

Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.

Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.

Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.

Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.

Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.

The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.

Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.

Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.

From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.

#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart

#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateurs

CHAPTERS:

00:00 - Welcome

01:14 - Current Trends in Marketing

06:11 - Understanding Purpose in Marketing

11:40 - Effective Marketing Strategies for Non-CPG

17:49 - Innovating in Marketing

21:25 - Critique of Business Schools

25:54 - Future of Media and Agency Business

28:29 - Final Thoughts: Advice and Anecdotes

33:02 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.

Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can use CLTV as a forecasting bridge with Finance; and how Warby Parker's strategic focus did not bend during dramatic stock price fluctuations. Tune in to hear why Warby is the Tortoise and Peloton is The Hare in the classic race.

Discover the real story behind Warby Parker's dramatic $6B valuation swing and subsequent recovery through the lens of customer lifetime value analysis. Dr. Peter Fader, Professor at The Wharton School and co-founder of Zodiac (acquired by Nike), reveals how his team accurately predicted Warby Parker's true valuation before its IPO.

Get an insider's look at how customer metrics and lifetime value calculations painted a different picture than Wall Street's initial $6B valuation. Learn why Warby Parker's steady approach to growth, unlike Peloton's aggressive expansion, ultimately proved successful. Dr. Fader breaks down the critical customer acquisition costs (CAC) miscalculations in Warby Parker's S-1 filing and explains how proper cohort analysis predicts company value.

This episode provides invaluable insights for marketers and business leaders on using customer lifetime value to make strategic decisions, communicate with CFOs, and evaluate company worth beyond stock price fluctuations. Perfect for marketing executives, financial analysts, and anyone interested in the intersection of customer metrics and company valuation.

Join Mike Linton, 5-time CMO, as he explores this fascinating case study that demonstrates why understanding customer economics is crucial for sustainable business growth and accurate company valuation.

#growthhacking #performancemarketing #digitalmarketing #marketresearch #warbyparkeripo

CHAPTERS:

00:00 - Intro

02:00 - Using Customer Data and CLTV

05:52 - Warby Parker IPO Overview

11:29 - Warby Parker's Stock Price Impact

15:35 - Analyzing Warby Parker's CAC Error

18:18 - Warby Parker's Economic Performance

19:36 - Warby Parker: Tortoise vs. Hare Strategy

21:36 - Projecting TAM for International Expansion

23:17 - Projecting TAM for New Product Lines

27:59 - Wrapping Up Warby Parker Insights

29:30 - Marketing Advice and Strategies

30:16 - Conducting a Customer Base Audit

30:56 - Understanding Company Differentiation

31:56 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.

- **Introduction:**

- CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA).

- Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.

- **Technology Outpacing Application:**

- Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities.

- The ever-expanding toolbox and the struggle for seamless integration.

- **Efficiency vs. Growth:**

- Discussion on the sacrifice of growth in favor of efficiency.

- Exploring the delicate balance between streamlining processes and fostering growth.

- **Artificial Intelligence Insights:**

- Bob's perspectives on the role of artificial intelligence in modern marketing.

- How AI is reshaping strategies and decision-making processes.

- **Experience and Talent Gap:**

- Addressing the experience and talent gap between large and small companies.

- Insights into the challenges faced by smaller entities in keeping up with industry advancements.

- **Brand Building Priority:**

- The observation that many marketers have "almost forgotten the need to build the brand."

- The importance of brand building in the era of evolving marketing strategies.

- **Moving Towards Challenges:**

- Encouragement for marketers to "move towards the hard stuff."

- Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.

- **SEO-Friendly Keywords:**

- Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."

- **Takeaway Message:**

- Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing.

- Inviting comments and thoughts on the challenges and opportunities discussed.

- **Conclusion:**

- Summarizing key takeaways from the interview.

- Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."

Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.

#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation

CHAPTERS:

00:00 - Intro

01:25 - B2B Tech Marketing Overview

03:38 - Digital Transformation Journey Assessment

05:38 - Understanding the Infrastructure Layer for Marketers

10:22 - Impact of AI on Infrastructure Layer

13:45 - Leveraging AI for Marketing Strategies

17:17 - Importance of Cyber Security in Marketing

19:50 - Career Considerations for Tech Marketers

24:00 - Industry Consolidation and Acquisitions Insights

26:30 - Experience of Being Acquired

28:20 - Common Blind Spots for B2B Marketers

28:40 - Essential Needs for CMOs

30:25 - Final Thoughts: Funny Story or Listener Advice

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 Diving Deep into AI: Red Pill or Blue Pill?

01:35 The Evolution and Impact of AI on Society

05:27 AI's Practical Applications and Limitations

08:15 AI in the Workplace: Enhancing Efficiency and Creativity

13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations

18:04 Government's Role in AI Regulation and Future Predictions

22:41 AI in Marketing: Embrace or Be Left Behind

25:08 Vendor Management and Investment Advice in the AI Era

29:34 Embracing Failure and Experimentation in AI

34:19 Parting Wisdom: Staying Ahead in the AI Game

#aimarketing #marketingai #data

Linkedin: @CMOConfidential

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Youtube: @CMOConfidential

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.

CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.

Tune in to hear insights on:

• The definition and growth of synthetic influencers

• How brands can leverage AI-powered characters

• Pros and cons of creating synthetic influencers

• Personalization at scale using AI technology

• The future of brand mascots and virtual personalities

John shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.

Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.

#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunity

CHAPTERS:

00:00 - Intro

01:00 - John Davids Returns

01:55 - Understanding Community

06:24 - Defining Synthetic Influencers

13:43 - Personalization at Scale Strategies

19:00 - Cartoon Characters vs. Virtual Influencers

22:13 - AI Bots as Your Best Customers

25:00 - Exploring the Final Frontier

25:37 - Closing Thoughts and Last Question

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.

Key topics include:

• The challenge of defining and measuring marketing KPIs

• How business schools contribute to fragmented marketing education

• The importance of CMO-CEO alignment and communication

• Strategies for demonstrating marketing's value to the C-suite

• The need for customer-centric approaches in marketing

Tune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.

Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.

#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpi

CHAPTERS:

00:00 - Props

00:22 - Business Schools Critique

05:24 - CMO Remit Responsibilities

07:14 - Customer Representation Issues

14:12 - Marketers on Boards: A Shortage

17:45 - Practical Marketing Advice & Stories

21:10 - Discover Our Other Shows

21:36 - Like, Share, and Subscribe

21:40 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week. 

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

0:00 - Introduction to the podcast and Rishad Tobaccowala

0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

1:00 - AI's effect on the 4 Horsemen of GDP explained

2:00 - Why Rishad believes the Google cookie change is a "sideshow"

3:00 - Discussion on the potential disappearance of SEO

4:00 - Why AI efficiency might not be a key differentiator in the future

5:00 - Insights into vendor management and "The Octopus Strategy"

6:00 - The importance of customer base size and wallet share for long-term success

7:00 - How platforms may disrupt marketers, similar to media companies

8:00 - Teaser for the next episode and concluding remarks

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

#ai #aimarketing #marketingagency

00:00 Introduction to CMO Confidential Podcast

00:39 Meet Paul Reitzer: AI in Marketing Expert

00:42 AI's Impact on the Marketing and Agency World

01:59 Understanding AI's Current State and Future Potential

05:13 Generative AI: Capabilities and Limitations

10:36 AI's Legal and Practical Challenges for Agencies

10:54 The Future of Agencies in an AI-Driven World

32:02 Advice for Agencies and Marketers Navigating AI

32:27 Closing Thoughts and Practical AI Advice

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Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

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A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 The Real-World Readiness of Business School Marketers

01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

06:31 The Importance of Soft Skills and Leadership in Marketing Education

18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

23:52 Final Thoughts and Advice for Aspiring Marketers

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.

Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.

Key topics include:

- The critical role of confidence in B2B marketing decisions and brand trust.

- Strategies for measuring confidence within your organization and among clients.

- How to navigate rapid changes in technology, AI, and global business landscapes.

- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.

- The importance of creativity and collaboration in shaping effective marketing strategies.

Tune in to hear how top CMOs are tackling today’s marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.

Don’t miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.

#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience

Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidential

CHAPTERS:

00:00 - Intro

01:19 - Marketing a Service: Selling Confidence Strategies

03:12 - Measuring Confidence: Key Metrics and Insights

07:53 - Expanding the Brand: All In Strategy

12:52 - Change Management for Smaller Companies

16:22 - EY Partnerships: Collaboration Insights

18:45 - Managing Negative PR: EY's Approach

20:57 - POST GAME: Recap and Insights

21:15 - AI in Marketing: Trends and Innovations

23:25 - Audience Advice: Tips and Best Practices

29:04 - Final Thoughts: Last Question Discussion

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."

Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris and Harris-Walz campaigns and reveals the strategies that shaped the election’s outcome.

Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.

Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation.

#facebookads #emailmarketing ##digitalmarketing

CHAPTERS:

00:00 - Adobe Summit

00:41 - Introduction to the Summit

01:24 - Overview of the 2020 Election

02:28 - Marketing Strategies in Elections

05:33 - Gary's Involvement in the Election

09:42 - Understanding the Voter File

11:42 - Biden Campaign's Data Resource Allocation

13:33 - Media Strategies of the Biden Campaign

19:15 - Scale of Biden's Media Operations

22:15 - Effective Messaging Techniques

24:32 - Consequences of Losing

25:29 - Register for Adobe Summit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.

Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.

Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!

#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence

#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills

CHAPTERS:

0:00 - Intro

1:44 - What keeps CMOs up at night

7:17 - The new media landscape

10:22 - Remote work

14:09 - The CMO Role

16:48 - AI in Marketing

23:02 - Best AI pilots

27:27 - Do you always need a human in the loop

29:40 - What human skills will be most important in the future

31:34 - Reframing

34:45 - Practical advice

36:48 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.

Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!

CHAPTERS:

00:00 - Intro

00:40 - Kim Whitler, PhD

01:52 - CMO Success: Marketing Strategies

09:31 - Corporate Activism: Business Risks

16:21 - Name, Image, and Likeness (NIL)

18:15 - Athlete Branding Strategies

22:19 - Monetizing Your Brand: Follower Count

26:51 - Measuring NIL ROI Effectively

29:45 - Marketing Best & Worst Practices

33:02 - Practical Advice for Marketers

33:21 - Steelmanning: Navigating Activism

35:30 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!

AI will change marketing forever—are you ready? In this episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with renowned author and industry thought leader Rishad Tobaccowala to explore the transformative impact of AI on marketing, leadership, and talent. Key topics include the importance of "data-driven storytelling," why marketing's mix of "math and magic" will thrive in the AI era, and how top talent leveraging AI will shape the industry's future.

Tune in to hear Rishad's expert advice on thriving as a "company of one," the shift from bosses to true leaders, and the six essential skills every marketer must master. Discover why AI isn't just a tool but a game-changer for how businesses operate and compete in an evolving landscape. Whether you're an aspiring marketing leader or seasoned CMO, this episode offers actionable insights to navigate the challenges and opportunities ahead.

Don’t miss the chance to learn how to rethink your approach to work, marketing, and leadership in the AI age. Subscribe to CMO Confidential for exclusive content and stay ahead of the curve in the ever-changing world of marketing.

#marketingagainstthegrain #contentmarketing #digitalmarketing #socialmediamarketing #datadrivenstorytelling

CHAPTERS:

00:00 - Intro

01:07 - Importance of Marketing

02:59 - Quality vs. Quantity in Marketing

06:25 - Career Development Strategies

10:57 - Essential Marketing Skill Sets

19:59 - Future Marketing Trends by 2025

24:10 - Practical Marketing Advice

26:15 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.

Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategies

Tune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:

• The rapid advancement of AI and its potential to transform marketing

• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman

• How AI could automate up to 95% of marketing tasks within 5 years

• The concept of "agentic" AI and its implications for businesses

• Strategies for marketers to adapt and thrive in an AI-driven landscape

Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.

Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.

Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.

#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketing

CHAPTERS:

00:00 - Intro

01:05 - Welcome Adam and Andy

02:14 - Evolution of the Book

06:47 - Sam Altman AGI Discussion

12:05 - Bill Gates Insights

16:31 - Defining "Holy Shit Moment"

20:20 - Fears and Concerns Around AI

21:24 - AI vs. Other Tech Revolutions

22:19 - Exponential Change: COVID Preview

26:40 - Linear vs. Exponential Change

31:11 - Thinking About AI: Legal Briefs to Human Obliteration

31:30 - AI's Future Impact

32:14 - Moderna's AI Transformation

35:58 - AI in Marketing and Agencies

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.

Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.

#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketing

CHAPTERS:

00:00 - Intro

01:34 - Understanding Loyalty in Business

06:00 - Common Missteps by Companies

11:32 - Strategies for Marketers to Reach C-Suite

16:14 - Effective Use of AI in Marketing

21:02 - Differences Between B2B and B2C Marketing

24:26 - Marketing Horror Story

29:47 - Final Thoughts and Questions

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.

📈 Welcome to another insightful episode of CMO Confidential, where we unlock the insider secrets of how brands influence share price! Join our host, Mike Linton, a 5-time CMO, as he delves into the fascinating world of marketing valuation with his esteemed guest, Greg Silverman. Greg, the Founder of Concentric and Global Managing Director at Interbrand, brings a wealth of experience in analytics and forecasting to the table.

Key topics include:

- A deep dive into Interbrand’s extensive study on the financial value of brands.

- The critical role of brand valuation in influencing share price.

- Insights from over 250 analysts, investors, and journalists.

- The major disconnect between brand strategy communication and the investment community.

- Practical steps for marketers to improve brand valuation and impact share price.

Tune in to hear Greg's expert analysis on how brands can better communicate their value to the investment community and the surprising findings from their research. This episode is packed with actionable insights that can help you elevate your marketing game and ensure your brand gets the recognition it deserves in the financial markets.

Subscribe to the CMO Confidential Newsletter for Exclusive Content! Keep up with our latest episodes and follow us on Spotify, Apple, YouTube, and the I Hear Everything Network.

Hey all you marketers, stay safe out there! 🌟

#BrandCommunication #MarketingDecisions #FinancialAnalysts #MarketingImpact #MarketingRoi

CHAPTERS:

0:00 - Intro

1:35 - Overview of the study

4:58 - What did the study say

7:35 - What makes a strong brand

11:04 - Best practices for talking about the brand

14:33 - Does marketing matter

17:46 - What should marketers do with this information

19:14 - What should marketers do now

21:22 - How to Interview for a Marketing Job

24:33 - What to Do with Investor Relations

26:06 - Last Question

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"
• Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the limitations of job descriptions, and the debunking of imposter syndrome. Plus, discover why marketing is considered "a very naked job."
• Keywords: Leadership Coaching, Executive Stability, Team Dynamics, Imposter Syndrome, Marketing Leadership, Sally Henderson, Mike Linton, Business Strategy
• Hashtags: #LeadershipMentor #ExecutiveCoaching #ImposterSyndrome #MarketingLeadership #CMOConfidential #BusinessStrategy
• Show Notes:0:00 - Introduction to the episode and guests Mike Linton and Sally Henderson.
• - Sally Henderson discusses the importance of stability and control for executives.
• - The significance of allowing teams and leaders the space to define how they show up in the workplace.
• - How preparation and structured approaches can prevent panic in downturns.
• - Exploring the metaphor of describing the color green for setting expectations.
• - Debunking the utility of job descriptions in defining actual job roles.
• - Challenging the overuse of imposter syndrome and labeling it as an imposter itself.
• - Sally on why marketing is "a very naked job" and the vulnerabilities it exposes.
• - Concluding insights and takeaways from Sally Henderson's leadership mentoring

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co

A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.

Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.

Key topics include:

- The transformative power and increased influence of the CMO role in modern enterprises.

- Essential skills and experiences that make a successful CMO.

- Insights into holistic and enterprise thinking for marketing leaders.

- The importance of cross-functional collaboration and financial fluency.

- Strategies for upskilling and talent development within marketing teams.

Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.

Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!

#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLinton

CHAPTERS:

00:00 - Intro

00:40 - The CMO as Connective Tissue

05:24 - Holistic Thinking

07:41 - Marketing Structure

11:05 - Upskilling Talent Development and Change Management

13:39 - Job Market

20:16 - How to get to the C-Suite

23:20 - How to judge your career

25:30 - Last question: Funniest story or a piece of advice we haven’t discussed

28:55 - OUTRO

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times. 

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CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a guinea pig feeding schedule.

Discover why B2B marketing faces its biggest transformation ever in 2024. Former Atlassian CMO Carilu Dietrich joins 5-time CMO Mike Linton to break down the seismic shifts reshaping the industry.

Get an insider's perspective on how AI is disrupting traditional B2B marketing strategies, from the decline of SEO to the rise of AI-powered sales development. Learn why companies are losing 15-20% of their inbound traffic and how successful marketers are adapting to this new reality.

Gain valuable insights on:

• How AI native companies are disrupting established software businesses

• Why traditional marketing funnels are becoming obsolete

• The increasing importance of human connection in B2B relationships

• New strategies for video marketing and social media engagement

• Practical ways to maintain growth targets with tighter budgets

Perfect for CMOs, marketing leaders, and B2B professionals looking to navigate the rapidly evolving marketing landscape. Whether you're dealing with budget constraints or exploring AI implementation, this episode provides actionable strategies for success in 2024 and beyond.

#contentmarketing #marketingagainstthegrain #emailmarketing #aitools #cmoinsights2024

CHAPTERS:

00:00 - Intro

01:40 - B2B Economy Insights

05:55 - Impact of AI on Businesses

09:33 - AI and Headcount Budgets

12:11 - AI's Effect on Sales Budgets

12:40 - Budgeting and Growth Strategies

15:50 - AI Transforming Marketing

19:06 - Future Trends in Events

26:10 - Marketing Tests for 2025

28:58 - Final Thoughts: Stories and Advice

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at  @wearesocial  + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.

For more information on  @Adobe  Summit visit https://summit.adobe.com/cmoconfidential

Unlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing’s most dynamic trends.

Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you’ll gain actionable advice to drive engagement and build loyalty.

Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don’t miss out on this masterclass in innovative marketing strategies.

Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.

#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebranding

CHAPTERS:

00:00 - Intro

01:17 - What is Experiential Marketing?

07:15 - Experiential Marketing in the Marketing Mix

09:58 - Measuring Impact of Experiential Marketing

13:07 - Ideal Brands for Experiential Marketing

16:01 - Successful Small Business Examples

18:10 - Signs of Potential Failure in Experiential Marketing

20:00 - Common Mistakes in Experiential Marketing

23:16 - AI in Marketing

27:04 - Final Questions

30:55 -  @Adobe  Summit Insights

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."

Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.

Key topics include:

- Identifying and addressing communication gaps within your team.

- Strategies for conveying bad news effectively.

- The importance of building trust and fostering open dialogue.

- Real-world examples of managing team dynamics and aligning with company culture.

Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!

#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsights

CHAPTERS:

00:00 - Intro

01:49 - Communication Health Strategies

03:45 - Communicating with Your Boss Effectively

07:03 - Testing the Waters with a New Boss

11:12 - Best and Worst Communication Practices

15:25 - Communicating Bad News Effectively

18:28 - Addressing Mistakes Made by Your Boss

20:20 - Disagreeing and Committing in Conversations

22:05 - Handling Team Pushback on Ideas

26:10 - Funniest Email Story

28:30 - The Importance of Saying "I Don't Know"

30:29 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.

Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.

Key topics include:

- The diverse roles of CFOs in the marketplace

- The importance of strategic alignment between CFOs and CEOs

- The evolution of marketing in the insurance industry

- Practical advice for CMOs on building relationships with CFOs

- How to effectively present marketing strategies and data to the finance community

Scott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don’t miss this engaging and informative discussion that’s packed with practical advice and expert insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!

#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTips

CHAPTERS:

0:00 - Intro

0:40 - Meet Scott

1:52 - What Kind of CFOs are Out There

5:12 - Marketing in the Insurance Industry

7:49 - How the Industry Got to Where it is Today

12:38 - Moving from B2C to B2B

14:47 - How to Onboard the CFO

18:12 - How Did You Become a Marketing Believer

21:05 - How to Get a CFO to Believe in Marketing

23:00 - Best and Worst Practices for Marketing Presentations

25:25 - Managing the Marketing CFO

27:18 - Last Question: Funniest Story and Practical Advice

30:33 - Outro

30:49 - Like, Share, Subscribe

30:50 - Where to Find Our Shows

31:21 - Mike Linton Sign Off

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."

Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.

Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.

Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don’t miss this essential conversation for the future of marketing!

#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficer

CHAPTERS:

00:00 - AI Powered Digital Experiences at Adobe Summit

00:37 - CMO Confidential Insights

01:19 - Introducing Richard Sanderson

04:56 - CMO Study Results 2025

11:09 - CMO Tenure by Industry Differences

12:14 - Companies Without a CMO

17:15 - Eliminating the CMO Role

21:05 - Rise of the Chief Growth Officer

23:50 - Future of CMOs: Will They Go Extinct?

25:25 - Marketers on Corporate Boards

29:43 - AI Impact on Career Development

32:53 - Unaddressed Topics in Marketing

33:05 - The Diversity Paradox in Marketing

34:31 - Importance of External Hires

37:34 - Current Focus Areas for Marketers

39:16 - Practical Advice and Funniest Story

42:43 - Highlights from Adobe Summit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!

Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.

Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.

Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential!

#omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperience

CHAPTERS:

00:00 - Intro

00:40 - Rishad Tobaccowala Joins the Show

01:27 - Omnicom IPG Merger Analysis

11:15 - Future Implications of Omnicom IPG Merger

15:18 - Impact on Other Companies

18:45 - Future Trends for Businesses

22:00 - Client Strategies for Success

27:33 - End of Part 1

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques

CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

Linkedin: CMOConfidential

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Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/

https://goizueta.emory.edu/

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A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.

Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.

CHAPTERS:

00:00 - Intro

00:40 - What is a Marketing CFO

04:24 - Aligning on Key Metrics

09:28 - Improving Job Performance

13:17 - Characteristics of a Bad Finance Person

16:40 - Traits of a Poor Marketing Person

20:32 - Resolving Conflict for Better Solutions

28:54 - Tips for Finance Professionals

31:07 - Final Question Insights

33:50 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.

Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.

Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.

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CHAPTERS:

00:00 - Intro

01:24 - Inflection Point Explained

04:07 - Speed Math Techniques

06:34 - Analyzing Wrong Visions

11:48 - Understanding a Fixer

18:13 - Marketing as Supply Chain

19:45 - Identifying Sales Problems

23:39 - Algorithmic Shelf Campaigns

27:28 - Resolving Data Issues

30:38 - Focusing on Desired Outcomes

34:24 - Outro

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A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.

Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

#tedtalk #cmo #leadership

00:00 Introduction to CMO Confidential

00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey

01:54 The Ever-Changing State of Marketing

03:40 Navigating the CMO Role: Challenges and Strategies

05:47 Embracing Digital Transformation in Marketing

07:33 The Importance of Continuous Learning and Adaptation

14:26 Tales from the CMO Crypt: Overcoming Obstacles

20:44 Navigating Misinformation in Marketing

20:58 The Power of Sharing Knowledge in Competitive Fields

21:22 Understanding the Long-Term Value of Branding

21:50 The Challenges of Marketing in Tech Companies

22:15 Crisis Management and the Importance of Preparation

23:03 Insights from a Marketing Career: Recognizing Red Flags

26:13 Embracing Challenges and the Journey of Self-Discovery

29:43 Building Community and Reimagining Business in a Changing World

31:56 The Journey from CMO to Community Builder

34:36 Concluding Thoughts and Practical Advice

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In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership

00:14 The Battle of Believers vs. Non-Believers in Marketing

00:19 The Role of Business Schools in Shaping Marketing Minds

02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals

04:54 The Importance of CMOs in Driving Customer-Centric Strategies

11:10 Navigating the Job Market: Advice for Aspiring CMOs

13:47 The Underrepresentation of Marketers on Corporate Boards

17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines

20:43 Closing Thoughts and Future Episodes Preview

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Episode 2 -  Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 4  - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.