Chris Cotton Weekly Blitz (Chris Cotton)

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

Are you struggling to make your auto repair shop profitable? In this podcast, Coach Chris Cotton shares his experience working with a struggling auto repair shop in California. The shop was making $0 despite being a $3 million a year shop, and the owner had $100,000 in cash set aside but knew that something bad would happen if they didn't take action. Coach Cotton discovered that the shop had a low parts margin, underperforming labor margin, and low technician productivity. To turn things around, he suggested increasing prices, slowing down the car count, and hiring more service advisors. However, the owner was not willing to invest in the changes suggested by Chris. The most valuable lesson from this podcast is the importance of accountability and making tough decisions, even if it means letting go of friends or family members who are not contributing to the success of the business. Chris emphasizes the need for continuous learning and growth to take your auto repair business to the next level.

Introduction [00:00:06] Introduction to the podcast and its purpose.

Struggling Auto Repair Shop [00:00:59] Discussion of a struggling auto repair shop in California, including its potential, issues, and missed opportunities.

Managing Car Count for Success [00:10:01] Importance of managing car count for success, reducing car count, and increasing technician productivity in a busy shop.

Increasing pricing and slowing car count [00:11:07] The coach discusses how the struggling auto repair shop in California needed to increase pricing on oil changes and smogs to survive and slow down the car count to do a better job.

Accountability and letting go of employees [00:13:00] The coach talks about how the shop had an accountability problem and identified employees that needed to be let go, but they were friends of the family, and they didn't have it in their heart to do it.

Hope versus faith [00:14:09] The coach talks about how the owner had hope but wasn't willing to have faith, and how he believed in the owner, but unfortunately, the owner didn't believe in himself, and the shop is probably out of business at this point.

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor...

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success.

• The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day.
• New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability.
• Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate.
• Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop.
• Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.

Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.

In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.

Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.

Introduction and Sponsorship (00:00:05)

• Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.

Post-Thanksgiving Reflections (00:01:05)

• Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.

Identifying Budgeting Challenges (00:02:09)

• He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.

Building a Blueprint for Success (00:02:45)

• Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.

Location Considerations (00:03:06)

• He emphasizes the importance of choosing a proper location for the shop to avoid community issues.

Financial Planning for Owners (00:04:10)

• Discussion on how aspiring owners can sustain their income and manage cash flow during absences.

Understanding Business Expenses (00:05:06)

• Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.

Starting with a Budget (00:06:17)

• He discusses the importance of having a financial cushion and outlines options for starting on a...

Does everyone remember the receptionist on ghostbusters?

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When I started thinking about this episode I went back to an old slide deck that I put together and I want to share some random bullet points from it:

1. What I see most often in small businesses is that we rush to hire and then fail to follow up with employee training.

2. We put new hires on the phone not knowing if they know how they talk to customers. Why aren’t we following up on what the new hires say to the customers?

3. By not praising and rewarding them on what they did right we are teaching and training them poor customer service. Your employees don’t know what they don’t know!

4. Locate and identify small problems before they become bad habits

Identify training and operational weaknesses

Identify opportunities to serve customers more effectively than the competition

5. Link incentives to performance—don’t punish people for doing things wrong, you coach them through that part of things, reward them for doing right.

Great ways to identify this is by Mystery Shopping and Auditing phone calls. https://bit.ly/3ze561S

The only thing that separates your business from others is customer service, that type of service doesn’t happen by accident. Train yourself and your employees to excel and the results will amaze you!

Steps for Giving Great Phone:

1. When you hire, make role playing the phone part of your hiring process.

2. On the employees first day give them the script for answering the phone and then have them practice it.

3. Then only have them answer the phone for an amount of time and do nothing else! A lot of times we just put people in their seats and say here's the phone, the pos good luck and then we get upset because they don’t know how we want them to do it, because we never told them….

4. Next we present them with the other scripts and practice, then start letting them work with customers in that way, all the while, recording, coaching, and rewarding them doing the right things.

5. One last thing, when you go through the role play on how to greet a customer, have them pretend it’s their long lost buddy from high school, great big smile, the feeling should be how the hell you've been and I can’t believe I’m seeing you now…………Your job should be fun, make it fun for the customer and the employee and you will be blessed in so many ways you can’t even begin to imagine.

Shout out to New Zealand!

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.

• The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect.
• The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry.
• Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help.
• Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant.
• Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Alignments as a Profit Center - Chris Cotton Weekly Blitz 029

In this podcast episode, Coach Chris Cotton discusses the survey he created to understand why technicians are leaving the automotive industry, and sharing insights from the responses received so far. The top reasons include pay, benefits, work-life balance, and poor management. Coach Chris emphasizes the importance of addressing these issues to retain employees. He also highlights the need to attract more technicians to the independent sector and concludes by emphasizing the role of good owners or leaders in employee retention.

• The age distribution of survey respondents [00:03:34] The speaker discusses the age range of the survey respondents, which includes people from 18 to 56 years old.
• Reasons for leaving the industry [00:05:58] The speaker explores the comments and opinions of technicians who have left the industry, focusing on the negative impact of dealerships.
• Alternative industries technicians are entering [00:08:42]. The speaker shares the various industries that technicians are transitioning into, including elevator and escalator maintenance, cybersecurity, construction, farming, and industrial mechanics.
• The main reasons for leaving the industry [00:11:59] Discusses the top four reasons people leave the industry: pay, benefits, work-life balance, and poor management.
• The importance of fixing pay and benefits [00:13:10] Emphasizes the need to address pay structure and pricing to improve pay, benefits, and work-life balance.
• The lack of effort to retain employees [00:16:38] Highlights that most respondents said that no one tried to keep them in the industry when they gave notice, suggesting a lack of effort from owners or leaders.

Don't forget to rate and review us!

To listen to more episodes, make sure and go over to iTunes and or Spotify.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

During Today's episode #98 I’m going to be talking about: Value vs. Perception, Not Being the smartest person in the room, Being Uncomfortable

How we got there, cancellations etc

Initial thoughts were, wow! Value vs. Perception

Conversations I was hearing

Whole other level

Feeling like you don’t belong

It’s ok to feel like you don’t belong, but just for a minute.

Hike up your boots and get in there!

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.

Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.

Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.

Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.

Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.

Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.

Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.

Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.

Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.

Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.

Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.

Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Please check out AutoLeap: https://bit.ly/3n5qW2M

1. Get your finances in order! Make them readable and learn what the business’s numbers are telling you.

2. Separate your business money from your personal money.

3. Income statement/ p or l—generate one!

4. Stop making paper invoices! Get a cloud based POS system.

5. Set Goals

6. Hold employees accountable!

7. Align your car count with business needs.

8. DVI’s are a must!

9. Pay Plans

10. Align for Profits! Make sure the business can generate what it needs in order to be successful!

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of building a high-performance team in both sports and business. Inspired by Deion Sanders' approach to recruiting and managing his football team, Cotton draws parallels to the auto repair industry. He emphasizes the need for clear communication, recruiting the right people, continuous training, promoting teamwork, and adapting to changes. Cotton also highlights the importance of celebrating small wins and setting higher standards.

Deion Sanders and the Colorado Buffaloes [00:01:12] Discussion of Deion Sanders' recruitment strategy and the controversy surrounding it.

Hiring the Right Talent [00:03:27] Importance of hiring employees who align with the company culture and have a strong work ethic.

Lessons from Deion Sanders for High Performance Work Teams [00:06:51] Learning from Deion Sanders' strategies, including having a clear vision, recruiting the right talent, continuous training, accountability, and promoting teamwork.

Encouraging Collaboration and Adaptability [00:11:21] Coach Chris discusses the importance of fostering collaboration and adaptability within a team, drawing parallels between football strategies and the business world.

Celebrating Small Wins [00:12:40] The speaker emphasizes the significance of acknowledging and celebrating small victories in the workplace to boost morale and motivate the team.

Building Legendary Work Teams [00:13:51] The speaker urges leaders to set higher standards and build teams that are not only productive but also legendary, emphasizing the power of knowledge, collaboration, and continuous improvement.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

#primetime #coachprime #iainthardtofind #staydriven #coloradobuffsfootball

Production Apprentice Program for Auto Shops

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Why a Production Apprentice….

1. We have to start somewhere and change the stigma etc….of just a lube tech

2. We have to get these folks in a production mindset

3. We have to make sure that our current producers are producing and the best way to do that is to eliminate the stops and starts that make them unproductive.

4. One of the top two reasons why people leave when asked on exit interviews is because they didn’t receive the training they thought they were going to get or they didn’t understand what their future looked like.

Production Apprentice Daily Tasks:

• Make sure that everyone is set up for success every day.
• Walk in with a positive Can-Do attitude! We have no place for Can’t-Do’s in our business.
• Make sure to pull out all vehicles not needed in the shop.
• Make sure that your area is cleaned and ready to go.
• Check-in with the supervisor to see what is pressing and important and what direction you should move first. What is your daily schedule?
• Check with the supervisor for the To Do List for the day.
• To end the day make sure the shop is clean and ready for the following day.

The winds are changing, something’s coming, not sure exactly what just yet but let’s talk it out and see what we can do. I’m also trying to make a general statement about how shop owners seem to be doing really well right now and are maybe just a bit too big for their britches at this point.

1. As we're more successful and get a little fat and happy our expenses "creep" take a look at your expenses and get rid of "wants" and only keep the "needs".

2. Stop being distracted and focus on what got you through covid! All processes and procedures need to be scrutinized, improved and followed and you need to hold your employees accountable.

3. Credit.............I think the biggest issue will be people running out of money. We will have to have ways for customers to be able to pay us when all of their other ways have been exhausted.

4. We have to be prepared to do things in new and inventive ways, don't get stuck in the: I've always done it this way!

5. Pay attention to the world around you:

6. Pay Off Existing Debt

7. Understand Your Numbers

8. Expand Your Customer Base

9. Cut Expenses

10. Set Aside Money

11. Manage Inventory

12. Diversify Your Marketing Channels

13. Establish a success attitude!

14. How do you Think About Credit?

Preparation Is Key!

Preparation is the key to surviving a recession. Focus on these ways to ready your business for uncertain financial times. You want to employ strategies that will land you on top and allow your business to continue growing even during the most challenging economic periods.

I’m challenging you to be a gorilla in a world of Monkees…………time to rise and grind everyone!!

Coach Chris Cotton

Sponsored by AutoFix-Auto Shop Coaching: AutoLeap Link: https://bit.ly/3n5qW2M

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

Slow Down to Go Faster - Chris Cotton Weekly Blitz 036

Leadership Gold: Get In The Zone & Stay There!

AutoLeap Link: https://bit.ly/3n5qW2M

Chapter 8: Leader’s First Responsibility is to Define Reality

You Can't Define What You Don't See

Questions to ask yourself to help you define reality.

Guarding Against Unrealistic Thinking:

1. Admit My Weakness

2. Embrace Realistic People

3. Ask for Honesty From Others

4. Invite Fresh Eyes to Check You Out

Application Exercises:

1. What kind of thinker are you?

2. Who speaks the truth in your life?

3. Where do you need a reality check?

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

Green Lights - Weekly Blitz with Chris Cotton 008

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.

Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.

Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.

The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.

Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.

Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.

Election Discussion Begins (00:01:11)

• Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.

Pros and Cons of the Election (00:02:13)

• A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.

Support for Small Businesses (00:03:17)

• Discussion on potential small business tax credits and health insurance reforms from candidates.

Workforce Development Challenges (00:03:17)

• Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.

Infrastructure Spending Impact (00:03:17)

• How increased infrastructure spending...

During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do.

• Chris, what are you talking about????
• Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication
• Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay.
• If these people can charge that, so can you.
• Self Esteem
• Do it responsibly and with thought. We can’t just throw stuff against the wall.

To listen to more episodes make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

Four Phases of an Auto Repair Business -Chris Cotton Weekly Blitz 025

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base, and market position.

Chris candidly discusses the myriad challenges he encountered, such as overcoming deeply ingrained outdated practices that were hindering the shop's growth. He emphasizes the critical role of understanding business financials, not just from a surface level but diving into detailed profit and loss statements, cash flow analysis, and identifying areas of financial leakage. Recognizing the true value of the business was pivotal, and Chris explains how he assessed both tangible and intangible assets to ensure he was making a sound investment.

One of the key strategies Chris employed was leveraging the strengths of the existing staff. He talks about the importance of conducting thorough evaluations to understand each team member's skills and potential. By aligning their strengths with the shop's goals, Chris was able to foster a more cohesive and motivated workforce.

Chris also shares the innovative changes he implemented to breathe new life into Project Alpha. He discusses the significance of enhancing marketing efforts, from revamping the shop's online presence to engaging with the local community through targeted campaigns. Adopting new technologies played a crucial role in streamlining operations and improving customer service. Chris provides examples of specific tools and software that helped increase efficiency and track performance metrics more effectively.

Throughout the episode, Chris offers valuable lessons and practical tips for current and aspiring auto repair shop owners. He underscores the importance of continuous learning and staying adaptable in an ever-evolving industry. By sharing his experiences and the strategies that led to Project Alpha's success, Chris aims to inspire and equip listeners with the knowledge and confidence to achieve business growth and effective management in their own ventures.

Introduction to Project Alpha (00:00:05)

• Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.

Finding Project Alpha (00:01:04)

• Chris shares how he discovered the auto repair shop and its potential for revitalization.

Valuation Challenges (00:02:07)

• Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.

Negotiation Stalemate (00:03:16)

• Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.

Understanding True Value (00:04:16)

• Exploration of the importance of recognizing the actual worth of the business and its inventory.

Sticking to Your Guns (00:06:19)

• Chris emphasizes the importance of knowing your

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.

• The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them.
• Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity.
• Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces.
• Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots.
• The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching talks with Josh Then of Unified Automotive about Josh's transition from working in his family's auto repair business to starting his own shop.

They discuss the difficulties of succession planning, generational differences, and the challenges of modernizing a family business. Josh shares his personal struggles with work-life balance and the toxic work environment created by his father's resistance to change. Despite good pay, Josh felt compelled to leave and set up his own garage, facing the hardships of establishing a new business and a strained relationship with his father.

He also highlights the support he received from industry groups and the importance of utilizing resources like Facebook groups and YouTube for guidance. The episode emphasizes the value of seeking help and the continuous learning necessary for success in the auto repair industry.

• Introduction (00:00:00) Setting up the podcast and introducing the topic of succession planning in a family auto repair business.
• Background and Early Work Experience (00:02:08) Josh's early experience in the family auto repair business, starting from a young age and progressing through high school and college.
• Generational Differences in Work Ethic (00:09:29) Discussion about the generational differences in work ethic and work-life balance, comparing the speaker's experience with his father's dedication to work.
• Motivation for Succession Planning (00:12:52) Josh's motivation for pushing the succession plan, focusing on the impact of having a daughter and the desire for a better work-life balance.
• Challenges in Implementing Changes (00:16:25) The challenges faced by Josh in implementing changes and improvements in the family business, including resistance from his father.
• Lack of Formal Succession Plan (00:18:45) The absence of a formal succession plan and the difficulties faced in getting his father to agree to a plan, leading to the speaker considering other business opportunities.
• Succession Plan Backing Out (00:21:50) Josh discusses the shop owner backing out of their succession plan, leading to his decision to leave.
• Starting a Business (00:23:22) Josh explains how he started working on his own business in the background while still at his father's shop.
• Leaving the Father's Shop (00:26:59) Josh describes the process of leaving his father's shop and starting his own business in his garage.
• Father-Son Relationship (00:28:40) Josh discusses the evolving relationship with his father after leaving the shop and the tension between them.
• Conflict with Father (00:31:12) Josh recounts the conflict with his father after starting his own business and the subsequent fallout.
• Working with Family (00:33:11) Josh reflects on the challenges of working with a stubborn family member and offers advice for others in similar situations.
• Regrets and Lessons (00:37:07) Josh discusses what he could have done differently and the lessons he learned from the experience.
• Influence of Support Groups (00:39:14) Josh shares the impact of support groups like ASA and Shop Marketing Pros on his business decisions and growth.
• The helpful auto repair group (00:43:41) Discussion about a helpful online group for...

Click here to go to AutoLeap: https://bit.ly/3n5qW2M

What is Backbone?

Marshall defines backbone as "firm and resolute character". In action, she says, it might look and feel like courage. The word "integrity" also describes someone with a strong backbone. My belief is that everyone can grow a backbone and that business is a perfect place for you to learn how.

The Three Components of Backbone:

According to Marshall there are three components of backbone: competence, the ability to take purposeful risks, and confidence. Each component interacts with the other.

1. Competence. Be open to growing your ability in every aspect of your academic career, and not just knowledge of your field. Seek out help in improving your writing abilities, time management skills, and ability to deal with others, for example. Cultivate experiences that will help your competence grow. List all your talents and abilities, and be aware of how much you've accomplished in the past few years.

2. The ability to take purposeful risks. As Marshall says, this is "the ability to engage in intelligent, purposeful ventures on behalf of your career." By taking on appropriate challenges, you will not only succeed some of the time, but you will get practice in learning how to cope with setbacks, criticism and disappointment.

3. Confidence. This is a natural outgrowth of the first two components and will lead you to take on more challenges. Knowing that you can survive the negative consequences of the risks you have taken will actually increase your courage and self-esteem. Having more competence, of course, will make you more calmly confident in yourself and your abilities.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

Do You Have a Yellow and Red Envelope? - Chris Cotton Weekly Blitz 037. Chris talks about the Importance of planning the continuation of your business in case of a short-term or life-changing moment.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.

Introduction to the Episode (00:00:18)

• Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.

Podcast Recommendations (00:01:23)

• Chris highlights other podcasts on the aftermarket radio network worth checking out.

Inspiration from Previous Episode (00:02:38)

• Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.

Creating a Culture of Accountability (00:03:56)

• The importance of fostering accountability among employees to achieve the goal of being the best shop.

Defining the Best Shop (00:04:54)

• Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.

Employee Engagement and Culture (00:06:02)

• The significance of a positive culture where employees thrive and contribute to customer...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.

Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.

Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.

Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.

Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.

Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.

Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.

Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.

Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.

Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.

Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.

Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.

Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.

Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.

• Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect.
• Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half.
• Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops.
• Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance.
• Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year.
• Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement.
• Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable.
• Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of making the right choices as a leader in this podcast episode sponsored by AutoLeap. He emphasizes that choices are the most determining factor in how our lives turn out and that every decision a leader makes has a trickle-down effect. Coach Chris Cotton provides guidance on how to make the right choices as a leader, suggesting that leaders should set higher standards for themselves and prioritize helping people over making them happy. He also provides application exercises for listeners to reflect on their major life choices and key choices as a leader.

The Choice is Yours [00:01:53] Coach Chris Cotton discusses the importance of making the right choices and how they impact not only the leader but also their family, business, and those around them.

My Standards are Higher [00:05:23] Coach Chris Cotton emphasizes the need for leaders to have high standards for themselves and to prioritize helping people over making them happy.

Helping People is More Important [00:06:17] Coach Chris Cotton discusses how the burdens of leadership are great and how it's more important for leaders to help people than make them happy.

Major Choices [00:07:56] Reflecting on the major choices that have changed one's life and how they have impacted circumstances and personal growth.

Key Choices for Leadership [00:08:48] Identifying and writing down the key choices that guide one's leadership, including high standards for oneself and prioritizing helping people over making them happy.

Helping Others [00:09:38] The importance of helping others and mentoring them to make their own decisions, rather than making choices for them, to become self-sufficient and self-reliant.

Quotes

Coach Chris Cotton, 00:02:46, "We always get what we choose."

Chris, 00:10:31, "you have to make them own it."

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #CoachChrisCotton #AutofixAutoShopCoaching #leadership #making choices #impact #family #business #high standards #helpingpeople #powerofchoice #freedom #determiningfactor #complex #lifelongprocess #trickledowneffect #guidance #ownership #champion #applicationexercises #majorlifechoices #keychoices #difficultchoices #mentoringmoment #helpingothers #successful business #coaching #riseandgrind

Please take a minute to check out our sponsor, AutoLeap: https://bit.ly/3n5qW2M

Leadership Gold, Chapter Two; The Toughest Person to Lead is Yourself!

1. Judging Yourself:

a. We don't see ourselves as we see others.

b. We are harder on others than we are on oursleves.

2. Keys to Leading Yourself

a. Learn Followership

b. Develop Self Discipline

c. Practice Patience

d. Seek Accountability

Accountability Exercises:

1. How Clearly do you see yourself?

2. Where do you need to grow?

3. How well do you take advice?

Mentoring Moment:

Conversations with your employees.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

Tires, Round and Profitable - Weekly Blitz with Chris cotton 007

In this episode of The Weekly Blitz, Coach Chris Cotton welcomes Hunt Demarest to the show and they talk about Income Statement best practices:

Specifically, they cover:

• Categories of Income and COGS (Cost of Goods Sold)
• Hunt's Favorite SuperHero!
• Accounting Practices
• What's Deductible
• How much detail you really need
• Who's Stealing from You & How?
• Processes & Procedures save the day!

Check out Hunt on the Aftermarket Radio Network on his Podcast:

Business by the Numbers: https://huntdemarest.captivate.fm/

I love his Episode #43 How Much Is Your Time Worth

To listen to more episodes make sure and go over to itunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton discusses the importance of physical and mental health for independent auto repair shop owners. He encourages finding an exercise activity that gets the blood pumping and the brain firing, even if it's just for 30 minutes to an hour each morning.

Coach Cotton shares his personal experience with biking and how it energizes him for the day ahead. He emphasizes that taking care of physical and mental health is a personal responsibility and can have a positive impact on operational stamina, work-life balance, decision-making, and overall business success.

The episode also highlights the significance of staying updated with the latest technology and repair methodologies, understanding marketing trends, and fostering strong relationships. Coach Cotton concludes by reminding shop owners that success requires strategic decision-making, effective management, and continuous education.

The importance of physical health [00:01:07] Discussion on the significance of physical health for independent auto repair shop owners, including the benefits of regular exercise and staying fit.

The role of mental health [00:07:30] Exploration of how mental well-being influences decision-making, problem-solving, and overall business success in the auto repair industry.

Achieving work-life balance [00:09:46] Highlighting the importance of maintaining a healthy work-life balance to prevent burnout and prioritize personal rejuvenation.

The importance of mental sharpness [00:10:52] Mental sharpness aids in decision making, understanding marketing trends, and fostering strong relationships.

The well-being of the captain influences the ship's direction [00:12:07] The well-being of the shop owner directly affects the success and growth of the business.

Continuously seeking education and strategic decision-making [00:13:10] Success requires making strategic decisions, effective management, and continuously educating oneself and the team.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the critical issue of technician shortages in the auto repair industry. He discusses how this shortage affects shop productivity and revenue, with shops struggling to keep up with the demand due to a lack of skilled technicians. Cotton cites a Tech Force Foundation report predicting a significant need for technicians by 2024. He explores reasons behind the shortage, such as retirements, low female representation, high turnover among young workers, and fewer automotive program graduates. Cotton concludes with strategies for attracting and retaining talent, including better work schedules, compensation, career development, and education.

• Productivity (00:01:11) Discussion on the impact of technician shortage on shop productivity and revenue.
• Vehicles per Bay (00:02:33) Explanation of the increase in vehicles per bay and its impact on repair orders.
• Attracting Technicians (00:03:52) Importance of attracting and retaining technicians to maximize shop capacity and revenue.
• Technician Supply and Demand (00:05:52) Insights from the 2022 Tech Force Foundation report on the shortage of technicians and its impact on the industry.
• Impact of Technician Shortage (00:08:15) Calculation of revenue loss due to technician shortage and its impact on service capacity.
• Challenges in Attracting Technicians (00:11:43) Discussion on the reasons for the shortage of technicians and the challenges in attracting new talent to the industry.
• Remedies for Technician Shortage (00:16:34) Suggestions for addressing the barriers in attracting and retaining technicians, including training and career development.
• Technicians' Work Schedule (00:20:59) Discussion about adjusting technicians' work schedules to attract and retain them.
• Outdated Mindset (00:21:30) Encouragement to adapt to the changing times and make necessary adjustments in the auto repair industry.
• Acknowledgment of Listeners and Sponsor (00:22:20) Expressing gratitude to the listeners and acknowledging the sponsor, Shop Marketing Pros, for their support.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of Auto Fix Auto Shop Coaching, Coach Chris Cotton discusses the potential signs of a recession and its impact on the auto repair industry. He highlights indicators such as rising unemployment rates, declining consumer spending, and stock market volatility. Cotton also discusses the mixed effects of a recession on the industry, including potential parts obsolescence and reduced cash flow. He advises listeners to prepare by diversifying services and increasing their online presence. The episode emphasizes the importance of preparedness and not panicking during economic downturns.

Recognizing the signs of a recession (00:01:06) The speaker discusses the topic of recognizing the signs of a recession and mentions a post in a shop owner group that sparked interest in the subject.

Rising unemployment rates (00:02:24) The speaker explains that rising unemployment rates can be a sign of financial trouble and shares their thoughts on the current unemployment situation.

Declining consumer spending (00:03:20) The speaker talks about how a dip in retail sales figures can indicate consumers tightening their belts and expresses concerns about maxed-out credit cards and defaults on payments.

The impact on the auto repair industry (00:09:40) Discussion on how recessions can have a mixed impact on the auto repair industry, with people potentially delaying buying new cars and needing to repair their existing vehicles.

Potential challenges during a recession (00:10:53) Exploration of potential challenges during a recession, such as parts obsolescence, reduced cash flow, and supply chain issues.

Actions to take to prepare for a recession (00:12:00) Advice on actions to take for auto repair businesses to prepare for a recession, including diversifying services, increasing online presence, stockpiling cash, improving efficiency, engaging with the community, and being adaptable and innovative.

• Recognizing the signs of a recession
• Indicators of a recession: rising unemployment rates, declining consumer spending, stock market volatility, flattening or inverted yield curve
• Impact of government policies, global events, and consumer sentiment on the economy
• Importance of staying informed and not panicking
• Need for preparedness and taking action before a potential downturn
• Impact of a recession on the auto repair industry
• Delayed car purchases leading to increased need for repairs
• Concerns about parts obsolescence and availability
• Effects of a recession on the auto repair industry: reduced cash flow, less disposable income, supply chain issues, potential affordability of skilled labor compromising quality of work
• Actions to prepare for a recession in the auto repair industry: diversifying services, increasing online presence

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency...

Time Blocking - Gain Control of Your Calendar - Chris Cotton

AutoLeap: https://bit.ly/3n5qW2M

• Every day, we juggle competing demands on our time and, as a result, experience more chaos than clarity.
• Luckily, there’s a solution: time blocking. This is a terminology change for me, I’ve always called it making appointments with myself but time blocking is the correct verbiage,
• With time blocking, you can gain control of your calendar in order to focus on what truly matters to you and the business. Time blocking can help you align your attention with your intentions, so you always prioritize the right work at the right time. What is time blocking?
• Time blocking is a time management strategy where you schedule out every part—and I mean every part—of your day. With time blocking, you’re effectively breaking the work week into bite-sized time slots where you check your email, work on projects, take a break, or even exercise.
• Like most time management strategies, time blocking is a way for you to reclaim your day and get a better sense of where your time is actually going. By scheduling blocks of work, you can not only ensure you’re completing your important tasks, but also make sure you’re setting aside time for rest and self-care.

How time blocking works:

• To create a time block, group like tasks and schedule a block of time to work on those tasks. There are two main fundamentals of time blocking:
• Visually scheduling time blocks on your calendar, so your work can’t be interrupted or scheduled over.
• Grouping like tasks into one concentrated block of time.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

10 Steps to Auto Repair Shop Business Evaluation

Please click our sponsor link from AutoLeap to learn more information about their great shop management system: https://bit.ly/3n5qW2M

1. Reputation of Shop–Google My Business, Interview Vendors that they use, Website……..Mystery Shop

2. What role is the owner currently performing in the business? What about a spouse in the business?

3. Website, Social Media, advertising

4. What do the business financials look like?

5. What type of POS do they use? Do they have one?

6. Are they using current technology? DVI’s, Cloud-based POS,

7. What does their equipment look like? Do they have an updated list? Items that are supposed to be inspected–have they been done and is it up to date? Do they have an accurate inventory?

8. Processes and Procedures…..

9. What does their cash flow look like?

10. What is the quality of their current employees?

11. Accounts Receivable vs. Accounts Payable

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," host Coach Chris Cotton offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses. He begins by emphasizing the critical importance of conducting thorough repair order audits. These audits are essential for ensuring accurate record-keeping, which in turn fosters customer trust and satisfaction. By maintaining precise records, shop owners can avoid potential disputes and demonstrate transparency to their clients.

Chris then shifts the focus to improving service advisor phone interactions. He underscores the significance of active listening and empathy in these exchanges. By truly understanding and addressing customer concerns, service advisors can enhance the overall customer experience, leading to increased loyalty and repeat business.

As the year draws to a close, Chris provides strategic advice on finishing 2024 strong. He encourages shop owners to maintain their momentum and begin planning for 2025 with clear, measurable goals. By setting specific objectives, businesses can chart a course for sustained growth and success in the coming year.

Throughout the episode, Chris highlights the significance of cultivating a positive work culture. He explains how a supportive and motivating environment can lead to increased employee satisfaction and productivity. Additionally, he discusses the numerous benefits of coaching, which can provide shop owners with the guidance and support needed to navigate challenges and seize opportunities.

The episode concludes with a heartfelt expression of gratitude to the listeners for their continued support. Chris also extends his thanks to the episode's sponsor, Shop Marketing Pros, for their partnership and contribution to the show's success.

Election Update (00:02:07)

• Discussion on the recent elections and its impact on the business environment.

Importance of Repair Order Audits (00:03:08)

• Emphasis on maintaining accurate records and conducting repair order audits for business health.

Customer Experience and Transparency (00:04:10)

• The need for transparency with customers and sharing inspection results to build trust.

Technician Productivity Issues (00:05:15)

• Challenges with ticket assignments affecting technician productivity and customer service.

Service Advisor Phone Calls (00:07:31)

• The significance of mastering service advisor phone calls for customer relationships.

Finishing Strong in 2024 (00:09:47)

• Encouragement to maintain momentum and finish the year strong despite holiday distractions.

Planning for 2025 (00:11:55)

• Advice on setting goals and priorities for the upcoming year to ensure proactive growth.

Measuring Success (00:12:55)

• The importance of setting measurable goals and tracking progress for accountability.

Closing Remarks (00:14:03)

• Final thoughts on support for shop owners and the importance of a positive mindset moving forward.

Connect with...

During Today's episode #106 Work Flow for Auto Repair Shops We Talk About:

• What’s the Problem
• What’s the fix
• Steps to correct the issue

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

• 30% increase in revenue by improving transparency and trust
• 50% reduction in time spent researching and ordering parts
• 10% increase in profit margins through robust reporting

In this podcast episode, Coach Chris Cotton Owner and Lead Coach from Autofix Auto Shop Coaching hosts Rodney, an automotive shop owner with 25 years of experience with two shops, to discuss workflow for auto repair shops.

Brent, another coach from Autofix Auto Shop Coaching, also joins the conversation. The speakers discuss challenges in managing workflow, improving efficiency, and attracting and retaining qualified technicians.

They suggest implementing digital processes, hiring more service advisors and technicians, and separating the shops to focus on specific services. The episode provides practical advice and suggestions for improving shop workflow and emphasizes the importance of going digital and improving parts-receiving processes.

Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

**Introduction [00:00:02]**

Coach Chris Cotton introduces himself and Coach Brent and Autofix Auto Shop Coaching, thanks to AutoLeap for their support, and previews the episode.

**Rodney's background [00:01:48]**

Rodney introduces himself as an automotive shop owner with 25 years of experience and two shops, and explains his interest in improving shop workflow.

**Softball questions [00:03:09]**

Chris asks Rodney about his favorite superhero growing up and what he wanted to be when he grew up.

**Rodney's career progression [00:04:19]**

Rodney talks about growing up in Florence, South Carolina, transferring schools to study auto mechanics, and starting his own business at 19 years old.

**Brent's question [00:06:21]**

Brent asks Rodney about his shop's current processes for intake and creating shop flow.

**Workflow and Customer Service [00:07:13]**

Rodney explains the workflow and customer service model in his two auto repair shops.

**Shop Management System [00:09:08]**

Rodney shares that he uses Mitchell in both shops and Brent asks about the digitalization of the process.

**Estimate Presentation [00:12:55]**

Brent asks about how estimates are presented to customers and suggests using text messages with links to the estimate.

**Ordering Parts [00:14:08]**

Brent asks about who orders parts and Rodney explains that the service advisor orders them electronically.

**Technicians writing up parts list [00:14:47]**

Coach Chris suggests having technicians write up their parts list and labor times to avoid parts ordering and receiving issues.

**Adding another service advisor [00:15:47]**

Coach Chris recommends adding another service advisor to increase car count and build better customer relationships.

**Receiving parts efficiently [00:16:41]**

Coach Brent...

I do not believe that anyone that works in the Automotive Service and Repair Industry would argue with the fact that there is a shortage of good technicians in our industry. In fact, 9 out of 10 shops that we work with today (or for that matter in our industry) need a good technician and I would also say that for 10% to 20% of those shops the lack of good technicians is a serious problem causing them to lose customers, profits and sleep.

So Why are we in this position?

That’s great Chris, Now what’s the solution?

First: We make it cool to become a technician/mechanic and we dramatically increase the pay for every technician in the industry immediately.

Second: We take $5 of the increase and make sure we have a full benefit package.

Third: We take the other $5 of the increase and join a non-profit organization that will market to the mothers and fathers out there!

Lastly, every shop owner books an appointment at a college, auto tech school or high school and ‘volunteer’ their time to talk to the students, teachers and administrators about our incredible industry.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

Customers ARE Willing to Pay for NO Surprises! - Weekly Blitz with Chris Cotton 018

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

In this podcast episode, Coach Chris Cotton and Hunt Demarest of Paar Melis (https://paarmelis.com/) discuss what to do with surplus money when a shop owner is not interested in buying more shops. They emphasize the importance of investing wisely and aligning investments with personal goals, as well as considering the time commitment involved in different investment opportunities. They suggest that investing in commercial real estate, such as buying the building that the shop already occupies, can be a good option for generating passive income. They also stress the importance of having reserves and not putting all of one's investments into speculative ventures. Overall, the speakers stress the importance of investing surplus money in a way that aligns with one's goals and values, and that can generate passive income for the future.

Introduction [00:00:02] Coach Chris Cotton introduces himself and the podcast episode topic.

Investing Surplus Money [00:00:59] The speakers discuss the importance of investing surplus money and the tendency of some shop owners to spend all their profits on personal expenses rather than investing in their business or other opportunities.

Different Investment Opportunities [00:02:50] The speakers discuss different investment opportunities and the importance of considering the time commitment involved in each opportunity.

Auto Repair Shop Investment [00:06:10] The speakers discuss the profitability of auto repair shops as an investment opportunity and the time commitment involved in owning a repair shop.

Investing with Time and Money [00:06:54] The speakers discuss the importance of investing in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

Real Estate Investing [00:08:29] The speakers discuss the benefits of real estate investing, particularly in owner-occupied properties, and how it can provide both monthly cash flow and long-term appreciation.

Self-Rentals and Fair Market Value [00:11:43] The speakers discuss the potential tax benefits and pitfalls of self-rentals, and the importance of considering fair market value when setting rental rates to avoid devaluing the business.

Investing surplus money [00:14:47] The importance of investing surplus money in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

Shifting mindset of business [00:16:07] Shifting the mindset of a business from generating money for personal use to generating money for investment, using the business to generate cash for investing.

Matching return on investment [00:19:15] Matching up return on investment with investment goals and being mindful of risks, making sure investment strategies and risks match up to timeline and how much money is needed.

Common investment opportunities [00:21:03] Common investment opportunities for shop owners, including buying commercial real estate, multi-family rentals, and storage units.

Investing in another shop [00:21:52] Discussion on why investing in another shop may not be the best option and the benefits of having an investment portfolio.

Importance of having reserves [00:23:02] The importance of having reserves in case of unexpected expenses or downturns in the...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the transition from being involved in the day-to-day operations of an auto repair shop to becoming a coach and mentor for employees. They emphasize the importance of having a well-established framework of processes and procedures, investing in employee development, and creating a positive work culture. By focusing on coaching and accountability, shop owners can ensure sustainable business growth and leave a legacy of excellence. The episode concludes with a reminder to continue seeking knowledge and improvement.

The transition to coaching employees [00:02:09] Exploring the significance of transitioning from a hands-on owner to a coach, focusing on building a legacy, employee development, and accountability.

Enhancing the business culture [00:04:31] Reinforcing a culture of continuous learning and growth by celebrating achievements and fostering a positive and supportive environment.

Sustainable business growth [00:05:39] Building a self-sustaining model through coaching and accountability, ensuring consistency in the present and laying the foundation for future expansion and growth.

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

Catching up with Shop Marketing Pros - Kim and Brian Walker

Sponsored by: Click here to check out AutoLeap: https://bit.ly/3n5qW2M

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

AutoOps Link: https://www.autoops.com/

Are you an entrepreneur looking to improve your time management skills and grow your auto repair shop? In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching interviews Steven Fafel from AutoOps, who shares valuable insights on the benefits of online scheduling.

Steven emphasizes the importance of online scheduling in the automotive industry, noting that it saves time for both customers and shop owners. He also highlights the importance of mobile technology in online scheduling, as customers want to be able to book appointments on the go. Additionally, the speakers discuss the importance of managing phone calls efficiently and delinking time from the shop to ensure growth.

If you're looking to improve your time management skills and streamline communication in your auto repair shop, this podcast episode is a must-listen. Tune in to learn from the experts and take your business to the next level.

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.

The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.

Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.

Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.

Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.

Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.

Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.

Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 annually. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show.

The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins.

The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary.

Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins.

The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education.

Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show.

Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

Are you tired of dealing with constant issues in your auto repair shop? Wondering what the secret is to running a smooth and successful business? Well, the answer lies in one simple question: How well are you communicating? In this eye-opening podcast episode, Coach Chris Cotton reveals that a staggering 90-95% of problems in auto repair shops stem from communication deficiencies. From miscommunication to lack of communication and improper communication, these barriers can wreak havoc on your shop's productivity and customer satisfaction. But fear not! Coach Cotton shares ten invaluable tips to improve communication, including clear roles and responsibilities, regular meetings, and using the right communication channels. Plus, he highlights the importance of empathy, respect, and detailed documentation. So, if you're ready to take your auto repair shop to the next level, tune in and unlock the power of effective communication. Don't forget to subscribe, share with fellow shop owners, and leave a review if you enjoy the episode. Let's build a thriving community together!

[00:01:02] Barriers to Communication Miscommunication, lack of communication, and improper communication in auto repair shops.

[00:03:39] Importance of Effective Communication in Auto Repair Shops The significance of clear and effective communication between service advisors, technicians, and ownership.

[00:05:42] Suggestions to Improve Communication in Auto Repair Shops Establishing clear roles, holding regular meetings, using appropriate communication channels, implementing communication software, and more.

[00:11:19] Importance of Effective Communication in Auto Repair Shops Tips for creating a more efficient, productive, and harmonious auto repair shop through effective communication.

[00:12:14] Gratitude for Listeners and Sponsor Expressing gratitude to listeners and acknowledging the support of sponsor Shop Marketing Pros.

[00:13:13] Video Format on YouTube and Call for Audience Input Announcement of podcast episodes being available in video format on YouTube and invitation for audience input on future topics.

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

Please take 7 minutes out of your busy schedule to listen to this one!

This is my gift to you on MY birthday: Are you counting your marbles?

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

Link for AutoLeap: https://bit.ly/3n5qW2M

Scorecard for Success - Chris Cotton Weekly Blitz

What is a Scorecard for Success?

Step 1: This first step, in the beginning, is to begin!

Step 2: Identify 5-Scorecard Categories and a maximum of 3 scorecards.

Step 3: Put a weekly goal on each category.

Step 4: Assign each goal to a department and the team members in that department.

Step 5: Assign a Scorecard keeper.

Step 6: Use the Scorecard each week.

Step 7: Review the Scorecard.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

In this podcast episode, I discuss chapter 19 of John Maxwell's Leadership Gold Book, "Be a Connector, Not Just a Climber." As I go through the episode, I explain the differences between climbers and connectors in terms of their mindset and approach to leadership, and stress the importance of balancing both in leadership. I also provide tips on how to become a better connector, such as taking time to connect with people relationally and defining your purpose. My aim with this episode is to help independent auto repair shop owners become successful business owners by opening their minds to new ideas and putting them in charge of their future.

Auto Leap shop management software: 00:00:14

Leadership Gold book by John Maxwell: 00:01:03

Application exercises for Leadership Gold book: 00:01:12 and 00:07:46

Traits of climbers and connectors: 00:02:58 and 00:06:49

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

Looking Back on 2021 - Chris Cotton Weekly Blitz 040

1. Growth of Business and industry

2. Chris' Personal growth as a coach–almost 10 years as a coach, 19000 hours, Kimberly and I have traveled over 25,000 miles this year.

3. ServiceUp

4. Tire Profit Gateway

5. Peer Groups-Open to others in the automotive industry

6. What you allow is what will continue. 2021

7. Don’t put a wishbone where your backbone should be! 2022

8. Wise words from Ashlan Kaplan, Not changing things we are improving, improving from where we were this year and where we ended, and improving things in 2022.

9. Health & Wellness……………

-------------------------

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

580-491-3519

Email Chris: chris@autofixsos.com

Five Steps to Equipping Others - Weekly Blitz with Chris Cotton

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.

The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.

Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.

• Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus.
• Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health.
• Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart.
• Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek.
• Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares strategies to increase net profit in auto repair businesses. He advises against unnecessary purchases and unused subscriptions, which could save around $200 per week.

He also stresses the importance of analyzing labor rates and suggests that even a small increase could significantly boost profits. Cotton emphasizes improving productivity with existing staff rather than hiring more.

He concludes by encouraging struggling shop owners to seek resources like podcasts and business coaches, and underlines the importance of strategic decisions, effective management, and continuous learning in the industry.

Stop buying unnecessary items (00:03:11) Coach Chris Cotton advises to avoid impulsive purchases and save $100 a week by not buying unnecessary items for the auto repair shop.

Analyze and reduce expenses (00:04:20) He suggests looking at expenses, stopping payments for unused items, and renegotiating contracts to save money and increase net profit by $100 a week.

Increase labor rates and improve technician productivity (00:05:25) Coach Chris Cotton discusses the importance of raising labor rates and conducting a competitive labor rate analysis. He also emphasizes the need to improve technician productivity to reach 80% or more, resulting in an additional $10,248 in net profit per week.

Increase net profit through productivity (00:10:07) Coach Chris Cotton discusses the importance of productivity in increasing net profit and provides tips on improving technician productivity.

The potential net profit increase (00:11:11) Coach Chris Cotton calculates the potential net profit increase by implementing the tips shared earlier, highlighting the significant impact it can have on small and big auto repair shops.

Closing thoughts and resources for success (00:12:27) Coach Chris Cotton encourages struggling auto repair shop owners to seek resources such as podcasts and business coaches to help them advance their businesses in the coming year. He emphasizes the importance of strategic decisions, effective management, and a thirst for knowledge in achieving success.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

1. Admit Your Own Mistakes and Weaknesses.

2. Accept Mistakes as the Price of Progress.

3. Insist on Learning from Your Mistakes.

4. Ask Yourself and Others, What Are We Missing?

5. Give the People Around You Permission to Push Back.

Application Exercises

Mentoring Moment

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses auto repair business owners, focusing on revitalizing February's sluggish pace. He emphasizes the power of a goal-oriented mindset, offering actionable advice on setting objectives and adopting proactive strategies. Cotton's insights aim to help listeners transform typically slow periods into opportunities for profit and success, underscoring the significance of attitude and planning in business.

The importance of mindset (00:00:04) Discussion on the significance of a goal-driven mindset to turn February around for auto repair business owners.

Challenging the negative mindset (00:02:23) Encouraging shop owners to shift from a negative mindset about February and its impact on business performance.

Analyzing February sales data (00:04:30) Reviewing sales data from February and questioning the mindset of shop owners who did not experience significant growth.

Preparing for slow periods (00:08:05) Emphasizing the importance of long-term planning and preparation for slow months, such as February, to achieve success.

Overcoming negative mindset trap (00:09:07) Discussing the negative mindset trap and how it affects the performance and attitude of the team.

Adopting a positive mindset (00:10:16) Exploring the power of a positive mindset and proactive approach to transform slow periods into successful and profitable times.

Setting ambitious goals (00:11:11) Encouraging shop owners to set ambitious but achievable goals and involve the team in brainstorming strategies to attract more business.

Reinforcing the impact of mindset and goals (00:13:20) Highlighting the impact of mindset and goal setting on team performance and attitude, and its role in breaking the cycle of slow periods.

Driving the shop to new heights (00:15:34) Empowering shop owners to use their mindset and leadership to transform challenges into opportunities and drive their shop to new heights.

Coach Chris Cotton', '00:02:23', "I heard it like, 'Oh woe is me, February sucks, January sucks, it's always going to suck and there's nothing we can do about it.'" 'Coach Chris Cotton', '00:03:24', "If you tell all the employees, 'Hey, this is going to be the best month ever,' and you put your efforts towards that, then guess what? It will be the best month ever." 'Coach Chris Cotton', '00:09:07', "What would $25,000 have done for your shop? What would $50,000 have done for your shop in January, February, March moving forward?"

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Continuing Role of the Auto Shop Owner - Chris Cotton Weekly Blitz 011

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.

To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.

The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.

Introduction to the Episode (00:00:20)

• Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners.

Sponsorship Acknowledgment (00:01:21)

• Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies.

Unlocking Your Potential (00:02:24)

• Discussion on the importance of getting out of your own way to unlock personal and business potential.

Identifying Internal Barriers (00:03:30)

• Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges.

Dream Big and Act Boldly (00:04:33)

• Encourages listeners to let their dreams lead instead of being hindered by fear and doubt.

The Role of Coaching (00:05:50)

• Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers.

Mindset Reset (00:06:52)

• Coaches help identify and reframe self-limiting beliefs to approach problems with confidence.

Defining Success (00:07:59)

• Coaches assist in clarifying what success looks like beyond just financial metrics.

Actionable Strategies (00:08:59)

• Discusses the importance of breaking down big goals into manageable steps for clarity.

Accountability in Coaching (00:09:59)

• Stresses the need for...

• People who don't reach out for help end up out of business or stuck not knowing what they need to know and not able to grow
• Chris asks a lot of open-ended questions on the first call and asks what prompted them to reach out and what struggles you have in your business. 
• If you're not afraid to disappoint someone, then accountability does nothing
• Join peer meetings and start networking to grow as the industry evolves
• KPI is used to measure strategy and leadership improvements
• Motivate, connect, and teach the younger generation
• A lot of people use work as an escape or release. Show love within your organization
• Hug until the other person breaks the embrace- are people hugging longer these days?
• Take criticization as a stepping stone to level up
• Reset your mind to be ready for the next thing

Hitting Your Five Iron - Chris Cotton Weekly Blitz - 033

• Gaining your Confidence
• When you know you can

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

Are you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.

But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.

If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.

Introduction [00:00:06] Introduction to the podcast and its purpose.

Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.

Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.

Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.

Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.

Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

Fix the Stops and Starts and Become More Productive - Chris Cotton Weekly Blitz 030

Behaviors That Limit Success - Chris Cotton Weekly Blitz 034

Six behaviors that prevent us from achieving the success we desire. Behaviors that are limiting our success in life.

1. Jealousy 
2. Self-Limiting Beleifs 
3. Living in the Past. Living Life in the Rear View.
4. Gossip
5. Giving Up Too Soon. Throwing in the Towel.
6. Negative Thinking    

AutoLeap Link: https://bit.ly/3n5qW2M

1. Women in the aftermarket auto repair industry.

2. Embrace Zoom to meet with clients.

3. Overpay great employees!

4. Know the numbers cold

5. Say no more often

6. More Content

7. Ability to throw out the playbook!

8. Pay yourself first

9. Remember and share the good, let go of the bad

10. Don’t get involved in gossip, shut it down on the spot

BONUS

11. Don’t let the bad employees run off good ones

12. Implement Auto Shop Profits and Cashflow

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

Making and Keeping Appointments with Yourself - Chris Cotton Weekly Blitz 027

Watch the Episode on YouTube

Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

• What REALLY contributes to production?
• Simpson Paradox
• Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance.  VIDEO HERE 
• Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.)
• Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention
• Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business?
• You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group. 
• Do you have a scorecard for success for your technicians?
• Pay plans; incentive greatness
• Who are your ‘support people' to contribute and make the whole picture better
• Culture is contagious
• Training when hiring-

Relationship Building - Weekly Blitz with Chris Cotton 022

In this episode of The Weekly Blitz, Coach Chris Cotton explains best practices on how: To make sure your people don't quit YOU, the leader.

Specifically, he'll cover:

Why People Quit, How to Retain Employees,

1. The Door Swings Both Ways

2. Why Do People Quit

3. Recipe for Retention

Application Exercises:

1. Can your people rely on you

2. What is your attitude toward your people

3. Do you express your appreciation

Mentoring Moment

To listen to more episodes, go over to iTunes, Apply Podcasts, Google Podcasts, and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

It is OK to say NO!

1. Establish your proper boundaries and policies -- early and well

2. Just say “no"

3. Offer an alternative.

4. Be assertive, but remain courteous.

5. Don’t respond immediately

6. Know your value.

7. Practice your response.

8. Be more selfish.

9. Use the ‘Broken Record’ technique.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

580-491-3519

Email Chris: chris@autofixsos.com

Leadership Gold - The Best Leaders are Listeners

AutoLeap Link: https://bit.ly/3n5qW2M

The Best Leaders Are Listeners

Why Listeners Are More Effective Leaders

1. Understanding People Precedes Leading Them

2. Listening Is The Best Way to Learn

3. Listening Can Keep Problems from Escalating

4. Listening Establishes Trust

5. Listening Can Improve the Organization

Application Exercises:

1. Give Yourself A Listening Audit

2. Who Doesn't Feel Listened to?

3. What people have you neglected to seek out?

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton explores Ray Lewis's "Pissed Off for Greatness" speech, applying its principles to auto repair business growth. He dissects the speech's themes of urgency, sacrifice, and excellence, urging listeners to pinpoint their motivation and seriously pursue their objectives. Cotton stresses the necessity of focus, consistency, and self-belief for true greatness, inspiring his audience to reject mediocrity and strive for their best.

Introduction (00:00:01) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and business innovation.

Chasing Greatness (00:01:07) Coach Chris Cotton discusses the importance of chasing greatness and introduces Ray Lewis's speech "Pissed Off for Greatness."

Key Takeaways from Ray Lewis's Speech (00:02:18) Coach Chris Cotton highlights key takeaways from Ray Lewis's speech, including urgency, sacrifice, and rejecting mediocrity.

Defining Football and Rejecting Mediocrity (00:03:27) Coach Chris Cotton shares a personal anecdote related to rejecting mediocrity and emphasizes the importance of not settling in life.

Pissed Off for Greatness Mindset (00:05:28) Coach Chris Cotton encourages listeners to embrace the "pissed off for greatness" mindset and take their goals seriously.

Intensity and Lasting Greatness (00:07:47) Coach Chris Cotton discusses how lasting greatness requires focus, consistency, and self-belief, beyond just anger and intensity.

Conclusion and Call to Action (00:08:48) Coach Chris Cotton concludes the episode, urging listeners to maintain a positive mindset and stay "pissed off for greatness."

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

During Today's episode #99 I’m going to be talking about: Tracking & Measuring, Different Levels of Both, What to Track

• Can’t Measure What You Don’t Track!
• Top to bottom
• SMS/POS System for a real time look
• Make sure it matches your Income Statement as closely as possible.
• The actual Income Statement/P or L
• Scorecard for Success
• Productivity for Technicians
• Your Bank Account!

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

Repairing Your Auto Repair Shop - Chris Cotton Weekly Blitz 041

You've realized it's time to make a change and now it's time to put in the work/rise and grind! you didn’t get here overnight!

1. Start at the beginning: Income Statement-This is how we check the margins, true scorecard for success! Has to be organized in a way that is readable, 5 areas of Income: Labor, Parts, Tires, Sublet, Shop Supplies. You have to have offsetting categories for COGS. Email me for a link of a sample Income statement. YOU can’t run your business without one.

2. Hire a bookkeeper, or do it yourself but you should never be more than 24 hours from your Income Statement is up to date. My preference would be someone (YOU) updating it daily. If your current accountant and or bookkeeper can’t do that then fire them.

3. Do you have a great POS system? You need to have great reporting. Time management, ability to interface with the customer and a DVI, need to be able to see your margins in real-time and on the work orders/estimates and be able to adjust.

4. Profit Margins in order, parts matrix in your POS, labor rate that pays your people well and lets you make a profit.

5. Tracking and measuring, KPI’s–ARO, Average Estimate, ELR, LHPRO, Technician Productivity

6. Working on Processes and procedures: Huge List, you should be able to hand someone on their first day all procedures pertaining to their job. If you don’t have these things then you don’t have a mechanism to hold employees accountable. Most employees want to be held accountable and want others to be held accountable. Time Off Policy & Procedure Blog Post: https://bit.ly/3zi2aRN

7. Starting to actively coach your employees and hold them accountable to the processes and procedures. RO Audit Process: https://bit.ly/3sJEPY4

8. Identifying the right people to keep in the business and the people that aren't going to be able to continue with the business.

9. Phone Skills & Coaching—Phone CAll Auditing: https://bit.ly/3ze561S

10. Sales Skills

11. Pay Plans for Service Advisors, Technicians, must be easy to understand and explain to their significant others!

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

580-491-3519

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable and engaging outing for families. Through this analogy, Cotton emphasizes the importance of creating memorable, engaging experiences rather than just providing basic services.

Cotton challenges shop owners to elevate their customer interactions from ordinary to extraordinary by focusing on exceptional service. He suggests that just as an extravagant pumpkin patch offers more than just pumpkins, auto repair shops should offer more than just repairs. This could include personalized customer service, comfortable waiting areas, transparent communication, and follow-up calls to ensure customer satisfaction. By doing so, shops can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth.

Additionally, Cotton promotes Shop Marketing Pros for their expertise in helping auto repair shops stand out in a competitive market. He highlights how their marketing strategies can help shops create a unique brand identity and attract more customers. The episode aims to motivate listeners to improve their business practices and customer interactions, encouraging them to think creatively about how they can enhance the overall customer experience.

Overall, Cotton's message is clear: by going above and beyond in their service offerings, auto repair shops can transform routine transactions into extraordinary experiences, ultimately driving business growth and customer satisfaction.

Introduction to the Podcast (00:00:05)

• Coach Chris Cotton introduces "The Weekly Blitz" and its focus on auto repair business insights.

Generic Marketing Strategies (00:01:08)

• Introduction of Shop Marketing Pros, emphasizing their tailored solutions for auto repair businesses.

Pumpkin Patch Analogy (00:01:40)

• Coach Chris Cotton shares a fun analogy comparing basic and deluxe pumpkin patch experiences.

Basic Pumpkin Patch Experience (00:02:25)

• Description of a typical, forgettable visit to a basic pumpkin patch.

Deluxe Pumpkin Patch Experience (00:03:32)

• Contrast of a memorable and engaging visit to a deluxe pumpkin patch with numerous activities.

Applying the Analogy to Auto Repair (00:04:41)

• Encouragement for auto repair shops to evaluate their customer experience on a scale of one to five.

Basic Auto Repair Shop Experience (00:05:50)

• Illustration of a bland experience at a one-star auto repair shop.

Deluxe Auto Repair Experience (00:06:55)

• Vision of a top-notch auto repair experience with exceptional customer service and amenities.

Customer Loyalty and Experience...

Practice Active Coaching - Weekly Blitz with Chris Cotton

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton provides advice to a San Diego auto repair shop owner looking to grow their business. The shop owner currently makes around $200,000 a year, mostly from custom jobs, and wants to increase profitability without working seven days a week. Coach Cotton suggests using a cloud-based SMS system for tracking numbers, advertising as a larger shop to attract more customers, and following California's hourly pay laws. He also advises focusing on oil services, brake, steering, and suspension work for consistent revenue, and charging separately for parts and labor. The shop owner admits to lacking proper income statements and running their business in an unstructured manner.

Coach Chris Cotton, 00:12:15, "If we don't have a legitimate business, we don't have anything at all."

• The shop owner's challenges (00:02:17) The shop owner discusses their challenges in scaling their business, working long hours, and the need for more employees.
• The issue with custom work (00:05:15) Coach Chris explains the common misconception of making money from custom work and advises focusing on regular retail customers.
• Assessing the shop's financials (00:07:28) Coach Chris questions the shop owner's income statement, advertising budget, and advises tracking numbers and moving to a cloud-based SMS system.
• The shop owner's financial situation (00:09:23) Discussion on expenses, rent, employee pay, and the potential legal consequences of not following labor laws.
• The importance of proper advertising and marketing (00:12:15) Emphasis on the value of effective advertising and the difference between low-cost and high-quality marketing strategies.
• Challenges with pricing, warranty, and business operations (00:15:13) Exploration of pricing strategies, the need for clear warranties, and the shop owner's lack of financial and operational management.
• Oil services and alignment machines (00:17:55) Discussion about the importance of oil services and the misconception of alignment machines bringing in a lot of business.
• Charging for parts and labor (00:20:42) Conversation about the necessity of marking up parts and the importance of charging for both parts and labor to run a profitable auto repair business.
• Coaching package and growth potential (00:22:42) Discussion about the coaching package and the potential for the shop to double its revenue next year through improved processes, procedures, and technician work.

• Shop owner wants to scale their auto repair business and improve profitability
• Current revenue and net income of the shop owner
• Coach Chris advises against custom jobs and suggests focusing on regular retail work
• Importance of tracking profits regularly and using a cloud-based SMS system
• Advertising strategies on Facebook, Instagram, and Google
• Concerns about employee payment and legal issues in California
• Suggestions for raising labor rates and providing clear warranties
• Lack of proper income statements and structured business practices
• Disappointment with the performance of the alignment machine
• Focus on oil services, brake, steering, and suspension work for consistent revenue

Connect with Chris:

chris@autofixsos.com

Phone:...

It’s time to reflect on how this past year went; what did you accomplish? What fell through the cracks and why.

After you’ve done that, It’s time to think about what you want to accomplish in 2023 and set things in motion to ensure you achieve those things.

Also, time to think about year-end evaluations for all staff members.

Are there people that don’t need to be on your staff? If so, don't carry those people into the new year. Also, don’t be afraid to let those people go now. It’s not ok to keep them on the payroll just because you feel bad about letting them go “during the holidays”

Also, when was the last time you did a labor rate analysis? When was the last time you raised your labor rate and adjusted it and your parts matrix for inflation?

Also, time to evaluate Job Descriptions/Employee Handbooks/Training Programs etc….

Tax Planning---Have you been talking with your accountant all year and or been making quarterly payments on your taxes? If not, do you have money set aside to pay your taxes?

Next, let’s talk about Compliance and give you a checklist of things to do for your business at the end of the year.

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

What You Allow is What Will Continue! - Weekly Blitz with Chris Cotton 010

Shop owners making decisions on people procrastinate and hurt their business without listening to what their gut is telling them. Your people know!

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

AutoLeap Link: https://bit.ly/3n5qW2M

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching shares his expertise on team development within the auto repair industry. He advises against being the best person on your team, as it can hinder growth and lead to burnout. Instead, he offers strategies for building a capable team, such as hiring top talent, training, delegating, and fostering leadership. Chris emphasizes the benefits of collaboration, clear expectations, feedback, and a positive work environment. He also discusses transitioning to a team-focused approach and succession planning. The episode wraps up with Chris offering personalized advice and thanking the audience and sponsor, Shop Marketing Pros.

• The importance of not being the best person on your team (00:01:15) Chris discusses the negative impact of being the best person on your team and its limitations on business growth.
• The drawbacks of being the best person on your team (00:02:25) Chris outlines the negative consequences of being the best person on your team, including burnout, dependency, and stifled innovation.
• Building a stronger team (00:06:05) Chris provides practical tips for building a stronger team, including hiring the best, investing in training, and fostering leadership.
• Transitioning from being the best to building the best team (00:09:41)
• Chris offers steps to transition from being the best person on your team to building the best team, emphasizing the need for assessment, training, and succession planning.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

Check out their podcast here:

https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermind

Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs.

The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.

Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.

Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.

Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.

Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.

Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.

Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.

Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising.

1. Importance of not saying no to customers in the auto repair business

2. Instances of a service advisor struggling to say yes to customers

3. Emphasizing the need to prioritize customer satisfaction

4.Managing expectations while saying yes to customers

5.Not overpromising to customers

Quotes:

Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."

'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."

'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

AutoLeap Link: https://bit.ly/3n5qW2M

Follow Your Passion, Creating A Breakthrough, Forget the Money, Follow Your Passion.

Application Exercise:

1. What is your true passion?

2. How much passion do you have for your current work?

3. How can you follow your passion?

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

Gratefulness - Chris Cotton Weekly Blitz035

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.

Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebrating milestones. He delves into the significance of having a structured approach to goal-setting, which not only helps in aligning the team’s efforts but also ensures that everyone is working towards a common objective.

Coach Cotton also shares real-life examples and success stories from auto repair shops that have thrived by adhering to these principles. This episode offers valuable insights for business growth and personal satisfaction, making it a must-listen for anyone looking to enhance their auto repair business.

Introduction (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose, highlighting the game-changing insights and practical tips for auto repair businesses.

Moving the Goalposts (00:01:05)

• Discussion on the perils of constantly changing goals in business and personal life, emphasizing the importance of setting and sticking to clear goals.

Setting Clear Goals (00:02:15)

• Exploration of the cruciality of defining a clear vision, setting SMART goals, creating a plan, monitoring progress, staying accountable, and celebrating milestones.

Personal Goal Setting (00:06:46)

• Advises on setting personal goals to support professional life, continuous learning, and prioritizing health and wellness for a successful life and business.

Conclusion and Call to Action (00:07:47)

• Encouragement to stop moving the goalposts and start achieving goals, with a shoutout to the sponsor and a motivational sign-off.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Shoot For the Stars - Weekly Blitz with Chris Cotton 020

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.

Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.

A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.

The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.

Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.

Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.

Introduction and Overview (00:00:09)

• Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.

Guest Introduction (00:01:03)

• Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."

Absentee Owner Challenges (00:02:13)

• Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.

Starting Point and Initial Changes (00:03:46)

• Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.

Importance of Tech Metric (00:04:57)

• Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.

Training on Estimates and Inspections (00:06:09)

• Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making and customer service within the shop. By implementing the "131 Rule," employees are trained to take ownership of issues, analyze various solutions, and make informed decisions that benefit both the business and its customers.

Additionally, the episode delves into the broader implications of adopting such a strategy, including increased employee engagement, improved operational efficiency, and a more collaborative work environment. Coach Chris Cotton shares real-life examples and success stories from shops that have successfully integrated the "131 Rule" into their daily operations, illustrating the tangible benefits of this approach.

The episode also highlights other insightful podcasts available on the Aftermarket Radio Network, providing listeners with a wealth of resources to further enhance their knowledge and skills in the automotive repair industry. Furthermore, it promotes Shop Marketing Pros, the episode's sponsor, emphasizing their role in helping auto repair shops grow their businesses through effective marketing strategies.

Listeners are encouraged to tune in to "The Weekly Blitz" for more expert advice and practical tips from industry leaders like Coach Chris Cotton, ensuring they stay ahead in the ever-evolving world of auto repair.

Introduction to Supercharging Your Auto Repair Business (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose for auto repair shop owners.

Promotion of Other Podcasts (00:00:45)

• Encouragement to check out other podcasts on the Aftermarket Radio Network, including a new podcaster, Craig O'Neill.

Sponsor Acknowledgment (00:01:02)

• Coach Cotton thanks Shop Marketing Pros for sponsoring the episode and highlights their unique marketing strategies.

Introduction to the 131 Rule (00:01:32)

• Discussion on the need for employees to become problem solvers, introducing the concept of the 131 Rule.

Explanation of the 131 Rule (00:02:13)

• Details on how the 131 Rule encourages critical thinking and solution development among employees.

Importance of the 131 Rule (00:03:32)

• Explains how the 131 Rule shifts problem-solving responsibility to the team, fostering innovation and efficiency.

Implementation Steps for the 131 Rule (00:04:38)

• Practical steps on how to communicate and train the team on applying the 131 Rule effectively.

Creating a Supportive Environment (00:05:49)

• Emphasizes the importance of cultivating a culture that values independent thinking and celebrates successes.

Benefits of the 131 Rule for Owners (00:06:38)

• Discusses...

AutoLeap Link: https://bit.ly/3n5qW2M

1. 8,000 miles driven so far this year!

2. Shop Visits in: Tucson, Plano, Albuquerque

3. Big Bend National Park

4. Service Center Scholars Meeting in Tucson

5. WorldPac STX 2022 in Orlando

6. ServiceUP Repair Cloud

7. Weekly Blitz Podcast

8. #grindpositivity

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

Link for AutoLeap: https://bit.ly/3n5qW2M

Show Notes:

I'm sure you've read articles about the importance of "culture" to shape the behaviors of your employees. One of my favorite descriptions of company culture is that it is "the invisible hand that shapes team behavior when there is no defined process or system to tell them what to do."

But understanding the concept of culture doesn't give you a nuts and bolts path to intentionally build it. Here are seven leadership habits that I've emphasized with my business coaching clients over the past decade.

1. Be on time, all the time.

2. Meet your own deadlines (and take responsibility for when you can't).

3. Clarify all action items and deliverables in writing at the end of every meeting.

4. Clearly state what you can't commit to so that you don't lower the accountability bar in your company by missing a "phantom deliverable."

5. "Close" the accountability loop.

6. Ask, don't immediately solve.--Coaching Opportunity!

7. Celebrate progress

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

To-Do Lists - Weekly Blitz with Chris Cotton 016

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton uses football analogies to provide strategies for success in the auto repair business. He compares marketing and managing margins to offense and defense in football, and emphasizes the importance of managing setbacks, like penalties in a game. He also discusses the crucial role of employees and stakeholders, likening them to special teams and spectators. The episode ends with Coach Chris encouraging listeners to keep learning and growing in their business. The podcast is sponsored by Shop Marketing Pros, represented by Brian and Kimberly Walker.

Running an auto shop is like winning in football [00:03:15] Drawing parallels between running an auto repair shop and winning a football game, discussing offense, defense, and the importance of teamwork.

Offense: Your marketing strategy [00:05:33] Exploring the role of marketing in driving the business forward, emphasizing the need for an online presence and customer engagement.

Defense: Managing margins and operational efficiency [00:06:36] Highlighting the importance of managing costs, setting the right pricing, and ensuring an efficient operational workflow to ensure the long-term sustainability of the business.

Don't forget to subscribe and share [00:10:51] Encouragement to subscribe, share, leave a review, and provide input for future episodes.

Get in touch for questions or topics [00:10:51] Invitation to contact Chris at Auto Fix for questions or suggestions for upcoming episodes.

Time to rise and grind [00:10:51] Motivational message to keep learning, growing, and striving for success in the business.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #boomersooner #oklahomasooners

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes.

• Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop.
• The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates.
• Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers.
• The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry.
• The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry.
• Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level.
• Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars.
• Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives.
• Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand.
• Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership...

As always I want to thank AutoLeap. If you are interested in a demo please go to: https://autoleap.com/

As a preface to todays show I would like you to go and listen to: Common Issues with Financial Statements from Hunt Demarest: https://huntdemarest.captivate.fm/episode/02

What I Want You To Take Away:

• Understanding why you need to put Profits First
• Understanding why putting Profits First is Important
• How to set up Bank Accounts
• How to start making Allocations
• A better understanding of your Income Statement
• What it means when Accounts are Over & Short
• Commitment to Implementing & when you will have it completed

Have a great day and Rise and Grind Everybody!

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching interviews Craig O'Neill from Autoflow, formerly known as Autotext.me, about the company's name change and their personal experiences.

They discuss their favorite superheroes, morning routines, and reading habits. Craig talks about his job at Autoflow and how the company is helping auto repair shops streamline their operations and increase profits. They also discuss the challenges technicians face in digital vehicle inspections and the lack of universal language in the automotive industry. Autoflow's reporting and marketing systems are highlighted as key tools in helping auto shops maximize their productivity and efficiency.

Introduction [00:00:03] Coach Chris introduces the podcast and thanks AutoLeap for their support.

Autoflow name change [00:01:21] Coach Chris and Craig O'Neill discuss the name change from Autotext.me to Autoflow and share their experiences with the company.

Autoflow merch [00:02:03] Coach Chris and Craig O'Neill talk about the first-ever Autoflow business card and the company's pens.

Childhood memories [00:02:25] Coach Chris asks Craig O'Neill about his favorite superhero growing up and what he wanted to be when he grew up.

Reading habits [00:04:25] Coach Chris asks Craig O'Neill about his favorite way to unwind and what book he is currently reading.

Morning routine [00:05:29] Coach Chris asks Craig O'Neill about his morning routine and what he does first thing in the morning.

Craig O'Neill's job at Autoflow [00:06:58] Craig O'Neill talks about his job at Autoflow and why the company changed its name from Autotext.me.

AutoFlow's focus and brand transition [00:07:22] AutoFlow's communication platform for auto repair shops, workflow efficiency, and digital vehicle inspections. The reason for the brand transition from Autotechme.

VP of Training at AutoFlow [00:09:29] Craig O'Neill's role as VP of Training at AutoFlow, the importance of client success, and the challenges of introducing new technology to busy auto repair shops.

Opportunities in the auto industry [00:12:20] The limitless opportunities in the auto industry, the need to attract talent, and the misconception that it's a dead-end industry.

Dealership model [00:15:09] Discussion on the dealership model and its flaws, including the focus on selling new cars and the need for a middleman between the manufacturer and the client.

Industry goals [00:19:08] Craig O'Neill's goals for the industry, including the need to value knowledge and expertise, and the importance of separating the customer from their vehicle during assessments.

Digital Vehicle Inspections [00:22:48] The challenges of introducing digital vehicle inspections and how to value technicians' time and knowledge.

Transitioning from Free to Profitable Inspections [00:23:56] How Autoflow empowers shops to turn inspections into a part of their profit center and the importance of sharing knowledge.

Industry's Bad Self-Image [00:25:08] The negative self-image of the auto repair industry and how it affected pricing strategies and customer relationships.

Struggles of Independent Auto Repair Shops [00:26:24] The lack of technological advancement and coaching in the industry, leading to the closure of many independent auto repair...

Chapter 1-The Visionary

If you are a visionary you are entrepreneurial, a creator, and most likely you founded your company. You are an Idea generator, You have lots of ideas. As an idea generator, you probably have 10 new ideas per week and sometimes maybe 10 per day. Many of them might not be good and or not fit with the company’s focus, some might even be dangerous but in the end, some are absolutely brilliant! Those few great ideas keep the business growing and as the person that has/creates those ideas you are priceless to the business!

Chapter 2- The Integrator

Integrator is one who integrates, they harmoniously unite the major functions of a business, they are the conductor and keep the train running on time, they also create focus, accountability, and alignment.

An Integrator’s role and skills are unique, they are the glue and the visionary’s right hand, they beat the drum and make sure everything gets accomplished they are referred to as the inside man or inside woman. Do you have an integrator in your organization? Are you the Integrator?

Chapter 3- The Relationship

The 2 roles are a complementary force coming together to form a system where the whole is greater than the parts, one without the other is doomed, together they create and the interaction evolves and they transform each other via complement, I want you to think of a rope with two twisted strands.

Click here for more information about AutoLeap: https://bit.ly/3n5qW2M

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

580-491-3519

Email Chris: chris@autofixsos.com

Leadership Gold - Chapter One - Chris Cotton Weekly Blitz

Please go to: https://bit.ly/3n5qW2M to check out our sponsor, AutoLeap!

1. Loneliness is NOT a leadership issue!

2. No one ever got to the top alone!

3. Avoid positional thinking.

4. Understand that you are in the people business.

5. Application Exercises:

6. Mentoring Moment

Coach Chris Cotton

AutoFix-Auto Shop Coaching

Visit Auto Shop Coaching website HERE.

940-400-1008

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves deep into the intricate balance between focusing on future goals and reflecting on past experiences. He emphasizes the critical importance of learning from both successes and failures to inform future decisions, ensuring that each step forward is grounded in wisdom gained from previous endeavors. Coach Chris offers a wealth of practical strategies to achieve this balance, such as scheduling dedicated reflection time, maintaining a detailed journal to track progress and insights, and celebrating milestones to acknowledge and appreciate growth.

He warns against the dangers of becoming too fixated on future ambitions, which can lead to the neglect of valuable lessons from the past, potentially repeating mistakes or missing out on crucial learning opportunities. The episode also includes a special shout-out to the sponsor, Shop Marketing Pros, which specializes in providing innovative marketing strategies tailored specifically for auto repair shops, helping them to thrive in a competitive market.

Introduction to the Episode (00:00:08)

• Coach Chris Cotton introduces the podcast and highlights its focus on business insights and industry updates.

Shout-out to Sponsor (00:01:08)

• Recognition of Shop Marketing Pros for their tailored marketing strategies for auto repair shops.

Focus on the Future vs. Reflection on the Past (00:01:08)

• Discussion on the importance of balancing future goals with reflection on past experiences.

The Importance of the Past (00:02:09)

• Exploration of how past experiences shape current knowledge and decision-making.

Reasons to Reflect on the Past (00:03:12)

• Outlining key reasons for reflection: context, lessons from failure, celebrating progress, and maintaining perspective.

The Journey vs. Destination (00:04:16)

• Emphasis on appreciating the journey rather than solely focusing on future achievements.

Balancing Forward Momentum with Reflection (00:05:25)

• Practical strategies for integrating reflection into business practices.

Risks of Forgetting the Past (00:06:37)

• Consequences of focusing only on the future, including loss of core values and lessons.

Finding Balance (00:07:56)

• Encouragement to honor past experiences while pursuing future ambitions for a grounded approach.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement...

Health and Wellness - Chris Cotton Weekly Blitz 028. Chris talks about mental health and keeping fit. He shares his personal goals and challenges all shop owners