Buzzworthy Marketing Podcast | B2B Marketing for Professional Services and SWaS Firms (Michael Buzinski)

Send us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reduce
the prevalence of entrepreneurial poverty in the US. 

I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. 

In the premier episode I share more details of my entrepreneurial journey and why are started this podcast.

Welcome to You Are Buzzworthy.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you own a business, you most likely have experience some sort of burnout. It's a real medical issue that is crippling small businesses across the US.

In this episode, we take a closer look at entrepreneurial burnout with with Scott Anderson, a serial entrepreneur who has run 9 companies and sold 6. Scott is a business coach and licensed mental health therapist with more than 30 years experience helping leaders live their best lives. He’s also the author of Playing Big, and the curator of Burnout Breakthrough. And burn out is what we are going to discuss this episode

Once you listen to this episode, you ware going to want to get this FREE PDF (no email required) worksheet covering the 5 key shifts you must make to breakthrough burnout. And don't forget to sign up for Scott's Burnout Breakthrough Master Class.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn Episode 2, we talked with Scott Anderson about entrepreneurial burnout. If you didn't get a chance to listen yet, you owe it to yourself to go back and take a listen.

This episode dives deeper into the cons to burnout and a call to action that will help you reframe your ability to handle the inevitable stresses of being an entrepreneur.

If for some reason you can't make time to listen to my interview with Scott Anderson, please do yourself a favor and check out his FREE PDF (no email required) worksheet covering the 5 key shifts you must make to breakthrough burnout. And don't forget to sign up for Scott's Burnout Breakthrough Master Class.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat do systems and profit have in common? Everything, and we are going to prove it in this episode as we chat with Taylorr Payne (yes, it is spelled with two Rs).

Taylorr is the CEO and co-founder of SpeakerFlow - and helps thought leaders leverage systems to take control of their business and stop spinning their wheels. He believes that if you want a business that's predictable, one that you have full control over, one that empowers you, and one that continues to grow, systems are the answer. 

Taylorr defines business systems as the technology, process, and people working in unison to create repeatable success. He says, "usually people only focus on one of those three things., but it's a matter of all of them working together that creates a profitable business".

In this episode we answer the following questions:

• What are business systems?
• Who benefits from having business systems?
• How should you organize your business systems?

You can get more great resources from Taylorr through his Resource Library where he shares some great free content like an Annual Planning Workbook along with all of his social media links and contact information.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThere is a lot of confusion amongst entrepreneurs about the difference between marketing and advertising. On this episode, I break down the difference and show you why both are just as crucial for the livelihood of your business.

In this episode I cover:
The definitions of marketing and advertising
How marketing and advertising both have a lace in every business
Why ignoring either is detrimental to your business
BONUS: How sales gets wrapped up in the success of your marketing and advertising.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you know what a CRM is? If not, THIS IS A MUST LISTEN EPISODE! For the rest of us, it's time to knuckle down and get serious about the one thing you don't want to talk about, CRMs. In this episode we talk with Reuben Swartz, an anti-CRM expert to discuss the importance of a CRM in your business.

Reuben  is the founder of Mimiran, a fun “anti-CRM” platform designed for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. Today we are going to be discussing the importance of CRMs, how to overcome the reluctance we all have in using CRMs, and how consultants and service providers can leverage more revenue through them without becoming a full-time sales executive in their company.

In this episode we cover:

• Why small businesses hate sales and marketing
• Why small businesses hate CRMs
• How CRM impacts your business

Make sure you check out his Sales For Nerds podcast, his LinkedIn profile, and his own CRM platform, Mimiran specifically designed for independent consultants.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textLet's face it, very few of us really like sales. In fact, I don't think anyone I have every met who runs a business went to college to major in sales. It's probably why so many businesses suffer from a lack of sales.

And if you think you can just side step this part of your business, think again. I have seen dozens of entrepreneurs try to hire themselves out of the sales position before they got a handle on it themselves. Some were successful until the sales team they built disintegrated and they were left high and dry. And since they never learned how to sell themselves, there was no one to pick up the baton and keep them in the race while a new team could be assembled. Remember, people are great until they are not. That goes for any part of your business. So  it's imperative you have systems in place for teams to follow, the know-how to execute those systems yourself when left in the lurch or at least a solid contingency plan when the proverbial shit hits the fan.

In this episode I take a deep dive into the five ways business owners are being held hostage by their own sales process. I will cover the following:

• How the new shiny object syndrome is slowing you down
• Why sales isn't a popularity contest.
• How 'winging it' is costing you a lot of money
• Why consistency is so important to your sales process
• How marketing affects the success of your sales process

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you never heard of it, it's called social selling. I don't think it's the right name for it, because the whole point is not to sell, but how to predictably scale your sales to 7-figures without ever pitching your service. And I found a person who has actually garnered over two million dollars over the last couple of years from posting an average of 1.3 times per week.Our guest today is Alex Boyd, who is based in Portland Oregon. He is a B2B rabble-rouser who has spent a decade in the world of sales and marketing. He's currently the CEO at RevenueZen, a tech-enabled B2B marketing agency for high-growth SaaS and services companies that want to grow sustainably and profitably. He has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service. And social selling is the topic of today's discussion, so let’s dive right in! Welcome to the show Alex.If you would like to become a social selling badass in 90 minutes, check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!

You can follow and connect with Alex on LinkedIn at: linkedin.com/in/alexcboydWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMarketing and sales people are ruining another perfectly good channel for people to share and connect on. If you are like me, you miss the good old days of people being people on social media. Whether they are selling their next big business offering or how cool their life is, it seems everyone is constantly selling on social media. But what if we were just ourselves and found ways to constantly contribute? What would social media look like if we all went back to being ourselves?

This episode was inspired by my conversation with Alex Boyd in episode 008, who has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service.  I encourage you to both listen to our conversation and check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode we are going to be talking about the power of getting your message in front of the people who need to hear it the most; your perfect prospects. Joining me in this conversation is Tyler Foley, who has been professionally performing in film, stage, and television since he was 6 years old. You might have seen him in films like Freddy vs Jason, Door to Door, Carrie,  or maybe the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and the #1 best-selling author of The Power to Speak Naked.

We will discuss
1. Your responsibility as an entrepreneur to find an audience that connects with our passion.
2. Why keeping your message to your self is hurting more than just your bottom line.
3. Action steps to find your story and getting it in front of those who need it the most.

Follow Tyler on LinkedIn and check out his website: https://www.seantylerfoley.com/



World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAfter chatting with Tyler Foley in episode 10, I realized the importance of understanding who you are at your core and how that relates to your business.  I believe a strong purpose makes for a strong business. In this bonus episode, I talk about the importance of having purpose behind your business and the impact you have in the community around you.

If you missed my conversation with Tyler Foley check out episode 10.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI am are sure you have already heard the video is the key to search engine visibility. So why haven't you dove in and started using it to your advantage? 

In this episode we talk with Atiba de Souza about getting started with video and what it could mean to your business. Atiba,  AKA the Content Superman has owned a very successful Video marketing firm for over 15 years. His clients call him the SEO Super Sleuth, the Business Ninja, and the Super Connector! He’s kind of my long lost SEO brother because he’s been killing Search Engine Optimization about as long as I have, which is before the term was even invented. His Agency is featured on Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. 

We dive into how important video is to your search engine marketing mix and ways to get your brand at the top of Google results pages with his amazing blue ocean strategy. 

In this episode, you will learn

1. Why is video so important to small and medium sized businesses in this day in age?
2. What’s the biggest mistake business owners make when using video in their marketing?
3. So if someone hasn’t started a video marketing strategy or has completely fallen on their face, what actions can they take to get this ball rolling?

You can follow Atiba on the following channels:

• LinkedIn: https://www.linkedin.com/in/atibadesouza/
• Instagram: https://instagram.com/atibadesouza
• TikTok: https://www.tiktok.com/@theatibadesouza

Learn more about how to use YouTube to increase your SEO and learn more about his company at Clientattractionpros.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textSo this latest update is called Helpful Content and as the name suggests, the algorithm has been updated to give favor to websites that offer more useful content for users. Sounds pretty cool, right? Well it is pretty cool if you already have great content on your website. But if you have been trying to game the system, it’s going to hurt a little.

In this episode I dive into how this update will affect your business and how to use it to your advantage while avoiding pitfalls that can hurt it.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many years does running your business take off your life? Some would say a lot. But running your own business doesn’t have to mean sacrificing your personal life or shortening your expected lifespan. We are supposed to be in business for ourselves to make an everlasting impact and create financial freedom to live the life of our dreams. Today’s episode dives into one aspect of keeping a healthy life balance while running a profitable business.Joining the show today is Deepack Saini is an Anti-Aging and Longevity Coach. Spending many stressed years in the corporate world he has overcome an autoimmune condition, back injury and lifelong battle with obesity. Deepack brings a unique perspective to working with his clients. When not spending time with his family, Deepak is researching and staying at the forefront of emerging and cutting-edge health research. Deepak is a speaker, course instructor, writer and actively working on becoming a Centenarian. And Today He is joining us to talk  about How to Improve Your Business While Optimizing Your Health. Welcome to the show.What we discuss in this episode:

1. Deepak’s perspective on work life balance as an entrepreneur? It’s not what you’d think.
2. The biggest health challenge entrepreneurs face while in the growth stage of their business.
3. An action item you can share that will help entrepreneurs live healthier lives.

Deepak's Media links:https://www.linkedin.com/in/deepak-saini-performance-aa486215a/https://www.deepaksainihealth.com/https://www.facebook.com/deepaksainihealthhttps://twitter.com/DSainiHealthhttps://www.instagram.com/de_epak1054/https://www.personalbluezones.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThere are three main ingredients to any successful business: People, Processes, and the product or service they provide. I think that people are the keystone of all three because without great people, you cannot build a great company. But it seems like fixing 'people problems' takes an enormous amount of time and money. I know I have had my challenges with finding and retaining the best in the industry. Most small businesses do as we compete against enterprise behemoths. So the question we are going to answer today is how to overcome the challenges of recruiting and retaining an optimum team. To help me tackle the subject is my friend Ronda Robinson, who is a talent optimization strategist. She is a Certified Professional in Talent Development and helps companies align their people strategy with their business strategy to maximize and retain employees. Her approach blends neuroscience with the art of performance improvement. She is also a keynote speaker featured on NBC, CBS, Fox, USA Today, and many more. Ronda’s mission is to infuse more humanity into the workplace.

Questions we will answer:

1. So why are business owners constantly struggling with talent optimization?
2. How should leaders be thinking about talent strategy?
3. What is a practical way to approach this subject without completely overwhelming ourselves?

Follow or get in touch with Ronda:
Website: https://retainmyteam.com/
YouTube: https://www.youtube.com/channel/UCx1lDrqcus9DXPqrWHM3wVw LinkedIn: https://www.linkedin.com/in/rondarobinson/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode, Buzz shows you how to utilize what you are passionate about to make your business as profitable as you want it. He discusses the difference between running a business driven by numbers versus passion and how to strike a balance between the two. It's time to own a business that not only works for you, but speaks to your passion and your impact on the world around you.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday Buzz addresses the 100 pound gorilla we all see coming - yes, you got it - the R word. Regardless of who you talk to, there is some level of economic turmoil headed our way as soon as January 2023. But if you are anything like Buzz, you refuse to participate in recessions and are looking for ways to not only weather the storm, but come out stronger on the other side.Joining the show today to dig into this topic is Howard Wolpoff, the Chief Marketing Strategist at Profit Master Business Solutions. Howard has over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales. He’s a master at eliminating the state of chaos many small businesses face during turbulent times and helps them redirect energies, create accountability and accelerate performance in effort to drastically increase revenues….and in the process, making them recession resistant.Questions we answer in this episode:

1. What say you about the the US economy in the coming months?
2. Regardless of whether the economy takes a downturn in the next six months, it’s always best to be prepared for the worst. Why do small businesses struggle in uncertain times like these?
3. Why do we see 20% of business close in their first year and the remaining 50% close their doors within the first five year?
4. What is an action item that entrepreneurs can take today to avoid the threat of closing their doors amid the current economic landscape?

Howard's book can be downloaded for free from my site Business Marketing Maneuvers at www.profitmasterbusinesssolutions.com
He can be found at:
www.linkedin.com/in/howardwolpoff/
Twitter.com/hwolpoff
https://www.tiktok.com/@hwolpoffFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat do you do to attract more leads when you have maxed out social media and search ads? I mean if you listen to most quote gurus, you should only need one of those right? But what if you were told that social media and search ads are just the tip of the iceberg when it comes to digital advertising. And that is what we are going to talk about today.Joining the show to talk on the subject is Phil Parrish, the Co-founder and Managing Director of PrograMetrix, a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers. Phil has spent the past 10 years of his career working in the digital marketing industry on the advertising technology side of things. He’s the former VP of Sales at AdReady, a demand-side platform advertising technology company where he was instrumental in achieving triple-digit revenue growth rates and developing scalable sales and marketing programs which spearheaded the acquisition of the company. Phil has a passion for executing high performance and innovative marketing campaigns that connect brands with consumers across various channels to increase ROI. Questions We Answer:

1. What is programmatic advertising?
2. How is programmatic different from other forms of digital paid media channels?
3. When should businesses start looking at programmatic advertising as an option in their marketing strategy?
4. What types of companies is programmatic advertising effective for?
5. What are the first steps to getting started with programmatic advertising?

Follow & Connect With Phil Parrish
LinkedIn: https://www.linkedin.com/in/philparrish1/
Company website: https://programetrix.com/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textOh what a wonderful day it is to be alive and healthy! I am super excited that you joined me here on the You Are Buzzworthy Podcast. I say that I am happy to be healthy because I haven’t always been a healthy entrepreneur. In fact, after I separated from the Air Force I didn’t have any health insurance for at least 8 years. And then when I final was able to get health care options for my company, the Affordable Healthcare Act jettisoned prices beyond my grasp again forcing me to give up group health insurance for me and my team and point them to the ACA website - which then - robbed me of what larger firms could offer and the downward spiral ensued.I don’t want that for you and so we are going to chat about this subject. And to help me today is Barby Ingle, a best-selling author and reality personality living with multiple rare and chronic diseases. Barby is a chronic pain educator, patient advocate, and president of the International Pain Foundation. She is also a motivational speaker and best-selling author on pain topics. Her blog, reality shows, and media appearances are used as a platform to help her become an award winning Patient advocate and she is here today to help shed some light on health care for entrepreneurs. Welcome to the show Barby.

Questions We Answer:

1. What is the biggest challenge entrepreneurs face when dealing with health care coverage for themselves and their employees?
2. Are there solutions for companies with under 100 employees to help with this underserved segment of businesses in the US?
3. What are the first steps to establishing a better healthcare situation for small to medium sized businesses?

Follow and Connect with Barby Ingle

• International Pain Foundation - www.internationalpain.org 
• Barby Ingle - www.barbyingle.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhether you are just starting out in your business or seasoned pro, Google ads has come up in conversations. On Tuesday's episode with Phil Marshal we discussed an advanced form of Internet advertising call programmatic advertising. If you missed it and are familiar with the term, you should definitely give it a listen. Even in that conversation, Google Ads came up. So I thought I would dive into when and if Google Ads are the right fit for your business. So without further ado - push play!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHappy Thanksgiving everyone, though I understand that most of you won’t be actually listening to this on Thanksgiving.  I thought it was important for me to have this episode drop on its regularly scheduled day of the week because some of you are taking today to grind, And if you are grinding today or maybe your morning routine doesn’t rest on holidays, then it’s my responsibility to deliver. So for your dedication to yourself and your continuing growth, I am especially thankful for you listening to this episode on Thanksgiving Day. 

Now let's talk about gratitude and how it pertains to growing as business owners.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you know that there are seven common types of employees you can hire for your business? Today I dive into the ways you can source people for your team and what mix of these choices are good for your company. I think this is very important because your team is what makes your company go. Without people that can profitably run your business for you, you don’t own a company, you own a job.

In this episode we discuss:
1. Seven common types of employees
2. Pro and cons of each
3. How to determine a good mix for your team

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textBusiness Owners are losing money right under their noses.
I would say the majority of entrepreneurs I meet feel that sales is either their weakest link or their least enjoyable part of their business. But we all know that sales is the lifeblood of every business. So what can we do about this phenomenon? Many turn to marketing firms, which help a part of the way in getting traffic, but sales is still left as the weakest link. Then there are those that outsource their sales, but they continually get let down by the overpromising rampant in the industry. So let’s get real on the subject and find ways to stop losing money that is sitting right under your nose.

Joining me today to help with the discussion is Phil Coley, an entrepreneur with a 30-year background in sales and marketing. He got his start selling advertising for a regional newspaper and escalated to consultancy positions with some of the UK`s leading contact centers.

Phil has a degree in sports science, majoring in sports psychology working directly with Olympians, World and European champions across many sports and attended the 1992 Olympic Games.

Questions We Answer In This Episode:

1. Are traditional sales dead?
2. How much longer will digital strategies like click funnels going to last?
3. How to make traditional sales work for you.
4. Why are people not buying from those with low close rates?
5. What can you start doing immediately to make sales enjoyable again and start seeing better results?

Connect with Phil on LinkedInFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday we are diving into the operations of your businesses. Specifically, what the hell are you doing working in your business and not on your business. You know what I am talking about - you are an expert in your field and so you are the brainchild for everything that goes on in your business. I know I have been guilty of it. We all have at some point in our entrepreneurial careers. But today we are going to break the cycle. And to help me along is my friend and fellow vetrepreneur, Adam Liette.Adam is the founder and director of Smooth Operations, which helps entrepreneurs create the systems and workflows needed to scale online companies. As the former Director of Operations for Musical U, these systems tripled the team size and increased revenue by over 600% in the last 2 years, earning the 2 Comma Club award from ClickFunnels. He’s a 12-year veteran of US Army Special Operations, a seasoned authority in Psychological Warfare and Influence Operations in addition to having a MBA. Questions we answer:

1. Why do entrepreneurs constantly get sucked into working in their business instead of on their business?
2. What is the process of getting business owners out of the trenches in the business?
3. What can an entrenched business owner do this coming week if they are ready to start digging themselves out of entrepreneurial poverty, take back their life,  and become an actual business owner?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIt’s funny how so many of us look at entrepreneurs as bold and courageous and never think about what kind of fears and insecurities are affecting them on a daily basis. Now I would agree that it definitely takes courage to start your own business, I get that. But courage alone isn’t going to make us successful. We need to come into the game willing to learn new skills and overcome unforeseen obstacles from every direction. So let's dive into imposter syndrome is costing you millions in your business and how to avoid making the mistakes I made over the first 15 years of my entrepreneurial career.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI was talking with Adam Liette on the podcast the other day about how to get ourselves as business owners from working in our business to working on our business. This is a very important topic because it is something that holds way too many companies back from their true potential. And that is because owners are human and as humans we have limits. There is only so much of us to go around. So as we build our business bigger and bigger, we start to spread ourselves thinner and thinner. And the thinner we spread ourselves the worse off we and our companies become.

What I cover in this episode:

1. Two main reason why business fail to properly delegate
2. How perfectionism holds business back and costs profits
3. Why 80% is good enough for your clients

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday I want to talk about leadership from an entrepreneur's point of view. Specifically when dealing with the great resignation and now, the new quiet quitting epidemic. Now some say this is not a new phenomenon and rather with recent events like a global pandemic, turbulent economic times, and a hostile political landscape, people are much more vocal about it. Never the less, we are in an employee driven market right now and as entrepreneurs, we now more than ever need to attract and retain the best people for our companies. And that’s what we are going to talk about today with my guest Jocelyne Morin-Nurse.What we talk about:

1. How do you see various leadership philosophies having an impact on this?
2. It might also be that there's a risk of chasing that "perfect" employment where every day will be "bliss". 
3. It comes back to being clear on what the organization stands for and attracting the "right" candidates and then retaining them.

Connect with Jocelyne:
On LinkedIn
Her Website
Download this FREE guide to find out the top five reasons businesses struggle to attract and retain top talent and what to do about it.
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMany of us have been in business for some time while others are just getting started. Regardless of where you are in the entrepreneurial experience, you are constantly starting new initiatives. But the landscape of starting a new business along with new products and services is changing and we need to adapt to the new way of creating things in and around our business. So let’s dive into this topic and discover new roadmaps to success. Joining the conversation with me today is Jason Sherman, who is a successful innovator, award winning filmmaker, published author, and a tech startup expert. He has been featured by Wall Street Journal, USA Today, The Verge, and ABC News. Jason, welcome to the show.What we cover:

1. Jason's new video friendship app venture
2. New methodologies and tactics that have had to change with this new venture?
3. Actionable advice for people starting a new business, launching a new product or initiative in an existing business

Connect with Jason:
Jason's website
His new Spinnr appWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThe new year is upon us and if you haven’t already, it’s way past time to get the ball rolling for 2023. In this episode, I uncover my new strategy to keeping my eye on the immediate in my company and how to get more done in less time.

In the episode I cover:

1. Why always keeping a sense of urgency is so important.
2. How to condense your successes into 90 days.
3. Why annual plans are a waste of time.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textOh my goodness we have made it! This is the 30th  and final episode of season one. I first want to thank every single one of you who have listened to the entire season and those who have subscribed. And a shout out to those who have given the show a review. I have been blown away by some of these reviews we have received so far. I am actually surprised to have gotten as many reviews as we have episodes. So let's celebrate some of the feedback from season one and dive into what season two has in store for you. You are not going to want to miss my sneak peak!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity metrics. And unfortunately, they are used way too often in many facets of business to either prop up mediocre performance or make the business owner feel good. So today, we are going to take a look at how to avoid these vanity metrics and ways to stay on course with KPIs that consistently move the revenue needle. To help me dive in today is a friend of mine, Jason Cercone a podcast guesting strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through impactful podcast guest appearances. He shares my disdain for vanity metrics so he’s my perfect wingman for this topic.

Get in touch with Jason:
jasoncercone.com | youtube.com/jasoncercone | linkedin.com/in/jasoncerconeFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to approach digital marketing? What if I told you that I have a friend who wrote a book on how to do just that? You’d be excited, right? Well this is your lucky episode because I have my friend Jake Zufelt to talk with me about this very subject. Jake is the owner of Weldwood Marketing in Eugene Oregon, and he specializes in simplifying the complexities of digital marketing. After spending 10 years as a pastor and working with non-profit organizations, Jake started working in marketing to help business owners streamline their marketing methods, and control their momentum. His experience has led him to write his Amazon best-selling book "Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners." 

In this show we will cover the following questions:

1. Why do you think digital marketing is considered to be so complex?
2. What are 3 practical things you can do to simplify how you approach digital marketing?
3. What one action can you take this week to simplify your digital marketing?Follow Jake at:
jakezufelt.com, https://www.instagram.com/jake_zufelt, https://www.facebook.com/jake.zufelt.12, https://www.linkedin.com/in/jake-zufeltFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even for us that didn’t have a career in what we now offer in our business. Plateaus plague us all at various stages in our entrepreneurial careers and can hold us back from our true potential. So let’s dive in today and discuss how to overcome these hurdles and stay in love with our entrepreneurial lifestyle. Joining me today to help uncover secrets of doing just that is David Shriner-Cahn, community builder, Founder of the Smashing the Plateau Community and Host of the Smashing the Plateau Podcast. David empowers high-achieving professionals to build their consulting or coaching business following a late-career job exit, so they can do more of what they love and get paid what they’re worth. 

In this show we will cover:

1. What other stages in the business life cycle do you see plateaus occur?
2. How can you avoid plateaus regardless of where you are at in your entrepreneurial career?
3. What are the first steps in overcoming plateaus you  can apply in your business?

Follow David at:
https://SmashingThePlateau.com, https://linkedin.com/in/davidshrinercahn

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact on my 15 year journey through entrepreneurial poverty. It’s definitely what allowed me to grow my first multi-million dollar business broke. So today we are going to save you from my prior fate and clarify the difference between growing and scaling a business, and how to recognize when you should transition between the two. To help me unravel this topic today is Michelle Hougland, a best selling author, YouTube creator, and has helped multiple medical practice scale 4X and has also worked with new practices. So growing and scaling businesses is something she is very familiar with, so let’s get started!

 
In this show we will cover

1. Clarifying  the difference between growing a  business and scaling a business.
2. If there is ever a time a company that is already scaling will have to transition back into the growth stage
3. How do you know when your business is ready to transition from the growth stage to the scaling stage?


Follow Michelle at:
https://amzn.to/3tQgvD3, https://www.youtube.com/PaladinGlobalMarket, https://www.paladinglobalmarket.com


Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAt the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that not all metrics are built the same. As Jason and I discussed in our conversation, there are a lot of vanity metrics out there meant to make you feel good about yourself and your progress. There are other vanity metrics that marketers use to make themselves look better than they actually are. So today I am going to take some time to discuss a the five most important metrics I think you should be focusing on in your business. 

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t think the social gurus are getting to the heart of what it means to be authentic and how authenticity is actually the express lane to profitability. So today we are going to dive into how authenticity equals profitability in your business. To help flesh out the details is JM Ryerson, who has successfully exited two companies that have created personal and financial freedom using his Show Up As You methodology. And that’s why I think he is the perfect guest to join me to discuss today’s topic.

In this show we will cover:
1. What is your stance on authenticity as it pertains to business and do you agree how it is portrayed in social media today?
2.How does authenticity correlate with profitability
3. What can you do to uncover your true authentic self?

Follow JM at:
Website: https://letsgowin.com
LinkedIn: https://www.linkedin.com/company/30657678/admin
Facebook: https://www.facebook.com/letsgowin365
Instagram: https://www.instagram.com/letsgowin365
Twitter: https://twitter.com/letsgowin365 



Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO, or citations and backlink building. It’s enough to make your head spin, right? I think I am going to have to create a limited series dedicated to all of the elements that go into SEO, but for today, we are diving into a tactic that helps off-page SEO. It’s called public relations and it’s something that in itself can bewilder even the most veteran entrepreneur. So to help me break it down, is Steven Lentz, a former firefighter who now helps businesses with their online presence and showing up organically using the magic of public relations marketing.

In this show we will cover:
1. What exactly public relations marketing is in layman's terms?
2. How public relations marketing helps off-site SEO
3. What are the first steps you can take if you are considering adding public relations to your marketing mix?

Follow Steven at:
www.ocelottraffic.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 22 full time employees. So is it that we are trying to do too much or are we just not managing our resources correctly? Or is it a little bit of both. To help me peel back the onion on this proverbial chicken and egg issue is Sarah Duran. She is a freelance project manager and solopreneur coach. She’s an operational expert and has been a project strategist for over a decade, designing and leading projects for a variety of organizations, helping businesses refine systems and processes. She started her company, Fruition Initiatives, to help businesses turn their ideas into action. She joins us today to discuss how to better manage time and resources in your business.

In this show we will cover:
1. Do you think entrepreneurs try to do too much at any given time or are we just bad at managing all of the projects on our plate?
2. How can we better prioritize all of the things we want done, seemingly at the same time in our business?
3. Once we have our priorities straight, what is the best way to approach managing multiple objectives in our business?

Follow Sarah at: 
https://www.fruitioninitiatives.com/, https://www.instagram.com/hustlers_manifesto/, https://hustlermanifesto.substack.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHave you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Direct Publishing and other self-publishing platforms.  It has never been easier to publish a book. The biggest hurdle now is writing a book. So the question then becomes, why should a business owner write a book? Should you write a book for your brand? Well that’s what we are going to dive into today. And to help with the subject is my friend Mike Capuzzi.Mike has authored 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books and he’s going to share some tips, wisdom and insights on why and how to write and leverage a nonfiction book for business.Question we answer in this episode:

1. Why write a book.
2. What’s the best approach to writing a book?
3. How do we get started?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhen I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter. Does spending time going after awards worth the energy and sometimes cost to get them. To help me answer this question today is Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by increasing content distribution, brand visibility & media reach. He is also a Google News source that connects independent creators with opportunities to grow their careers and get discovered. Welcome to the show Vinnie.Questions we answer in this episode:

1. Do industry awards really matter?
2. What awards should we as entrepreneurs be trying to get, if any?
3. What are the first steps in approaching using awards for your marketing? Say someone already has one…

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIt’s amazing how many entrepreneurs I talk with that are either scared of sales or have a hatred for it. A lot of the fear I see comes from two main sources. The first cause is talking to strangers mixed with imposter syndrome. In my opinion, fixing this is just a matter of practice and a little mindset work. The second reason I see many avoid the sales process is the sleazy sales stigma. This is also why many people hate the sales process. They just don’t want to be seen as pushy salespeople. And I don’t blame them. Pushy sales people bug me too.But without sales, your business is going nowhere and avoiding the process is just slowing you down. So how can we approach sales in a way that avoids the sleazy aspect altogether? Well, that’s what we are going to talk about today. And to help me peel back the layers is Jeremy Pope, a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He’s been a top salesperson, sales manager, and sales trainer for a plethora of businesses including the direct-marketing giant Guthy Renker. Now, he and his team at Sales Call Overhaul build high ticket sales departments and help small business owners repair broken sales methods. 

Questions we answer in this episode:
1. Why do salespeople get a bad wrap?
2. How can we approach the sales process with a giver’s attitude and still be successful?
3. What are the first steps in moving into the giver’s mindset in this taker’s world?Keep up to date with Jeremy at:
SalesCallOverhaul.com/resources
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHave you ever heard the phrase, “Your network is your net worth”? It is a saying that took a long time for me to truly understand. I don’t know if it was because I have always been a natural networker or if I hadn’t stuck in the same industry for more than a few years at a time. I don’t think I truly grasped the value until I decided to burn my creative agency to the ground and start all over. That’s when my network became more valuable than anything else in my life.So the one secret I feel I have uncovered over the last few years is that you can know a lot of great people and connect even more and still have a bad network. So how do we make most of it? And how the heck do we do it in a post Covid era where everything has moved online? Well that’s what we are going to talk about today and to help me uncover some networking secrets is Sara Alepin, a master connector. She’s so good at it, she turned it into a business with the District Bliss community so she knows a few things about monetizing your network, so let’s dive in.

The questions we answer on this weeks episode are:
1. Why is networking so important?
2. Is it possible to network online successfully?
3. What’s the most important networking practice you can start implementing this week?

Follow Saraa at:
Instagram: @districtblissevents | districtbliss.com | Networking Cheat Sheet: Grow and Nurture Your Connections:  bit.ly/districtbliss-networking

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIs your business one that deals with project management. Do you deal with managing clients through the project management process? If you do, you will love today’s topic, because I know for a fact that there are little to no entrepreneurs that think they can’t learn how to be better project managers. The topic is weaved into every facet of our businesses. It’s present in our sales process, how we serve our clients, paying salaries, and even how we let personnel go. Project management is what makes businesses run, but it’s also what slows so many of us down. It’s a momentum killer that keeps us from building our dream business and reaching our goals. So today, we are going to dive into this topic and see if we can’t make better project managers out of all of us. To help me today is Rob, a seasoned software developer of over 30 years. He’s been involved with a wide variety of system architectures and platforms. His roles have included staff developer, director of development, architect, database administrator, and many points in between. Rob founded his company RB Consulting as a software development and implementation company. However, after witnessing a significant number of poorly planned and designed projects, he altered the business focus to helping customers put together well-designed project plans and navigating through the vast sea of technology we are bombarded by everyday. 

This week we'll cover:
1. What is the biggest challenge do you feel we face when approaching our business goals
2. How simple can we make project management?
3. What steps can we take this week to build better momentum towards our goals?

Follow Rob: 
https://eb-sns.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a wonderful way to build your personal brand and authority. The best part is that it doesn’t take a lot of effort to do it? Or does it? When I launched my book in 2021, I decided to go on a podcast tour. I initially hired an agent to help me and eventually started using a platform called Podmatch to supplement my placement. Now, over 100 podcast appearances later, I still use both. Now I will say having an agent gets me on bigger shows with less effort, but the cost is something I question from time to time.So the question remains, use a podcast agent or utilize platforms like Podmatch to hunt for your own spots? Or is there a better way then both of them? Well, that’s what we are going to talk about today. We are going to explore the many ways you can use to get on other people’s podcasts to share your knowledge, build your following, and establish your authority.To help me unravel all of the layers I just laid out is Adrian Moreno who began his career inside the health & fitness space while also gaining unparalleled experience with hypnosis & NLP, establishing himself as a behavior transformation specialist. Early on, Adrian too uses podcast guesting to grow his business beyond a half a million a year, and now he spends his time showing others how to do the same thing. This week we'll cover:1. Why is podcast guesting such a lucrative marketing strategy?
2. What are the best ways you have used to get on podcasts?
3. So is there a way for someone like me, an E level celebrity to get on shows with millions of listeners?
4. Let's assume our listeners haven’t been on at least 50 shows. What are the first steps to becoming a successful podcast guest speaker?Follow Adrian: 
www.thepowerpitch.co, www.thepowerpitch.co/guideFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI am sure I don’t have to tell you, my podcast listeners, how awesome podcasts are for learning from experts. I mean, I hope that’s why you are listening to this podcast. But did you know that you could be utilizing podcasts just like mine for your own business? Yes, I am talking to you. I am really talking to everyone in the business world, but you are here and hopefully you will tell someone else about what we are going to cover today, which is how to use podcasts to help your business succeed. And to help me with today’s topic is the master of both sides of the podcastmarketing coin, Alex Sanfilippo. the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases. Welcome to the show Alex.This week we'll cover:
1. Why use podcasts for marketing?
2. What are the benefits of podcast guest speaking?
3. How to approach being a guest on podcasts.

Follow Alex:
https://www.joinpodmatch.com/buzzworthyhttps://podpros.com/winWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhen Jono Petrohilos creates a Facebook group for Course Creators, he finds the challenge of growing it to be a grind and discovers the power of the community to create high quality answers, build culture, and generate passive leads.

In this video, you will learn:
1. How to create a successful Facebook Group with a strong culture
2. Strategies for generating leads and sales from Facebook Groups
3. Tips for growing a Facebook Group from scratch.

Connect with Jono:
www.coursecreatorcommunity.netFB Group: https://www.facebook.com/groups/coursecreatorscommunity1World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThe biggest lesson I’ve learned about business over the last 17 years is that our mindset around money is the most important piece to success. When we have the right mindset, we focus on things that help us achieve our goals. But when we have the wrong mindset, we navigate towards the negative or wrong things with everything in our business and many times in our personal life. And we don’t always realize that we are focusing on the wrong things when we’re in the thick of it. So today, we are going to get right with our mindset with money.To help me is my guest Paul Halme, a best-selling author, international speaker, and financial advisor. Paul used his business acumen to build one of the most successful gyms in the US, which he has since parlayed into a consulting firm that helps create high six-figure offline businesses for his clients. Of course, he does this all the while living a lifestyle of freedom from his own design. Today, he’s going to give us a peek under the money mindset hood.

Follow Paul: 
https://www.instagram.com/paul.halme/, https://paulhalme.com/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAre you ready to achieve Brand Longevity? That should be the goal. But how do you access the 'how'? Patty Dominguez is the founder of Positioning to Profit, a bestselling author, advisor, and contributing marketing expert. She has worked for a Fortune 50 management consulting company and now helps service based entrepreneurs claim their category of one status based on their unique abilities.

What we talked about this week:
1. What is the importance of creating a personal brand in this day and age?
2. How can you stand out and avoid being commoditized in a crowded market?
3. What is the risk of having a spokesperson for your brand?

Follow Patty:
pattydominguez.com, https://www.instagram.com/thepattydominguez/, https://www.linkedin.com/in/pattydominguez/, https://www.facebook.com/officialpattydominguez/, https://twitter.com/PattyDominguez_
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAre you a business owner that gets the majority of your new business from referrals and word of mouth? If you answered yes, you are not alone. A survey done in 2021 showed that 82% of small businesses claim referrals as their main source of new business. This is a good thing right? Well, not quite. The survey didn’t ask how reliable or predictable businesses are getting referrals. IN my experience, referrals come in waves and not always in a predictable manner. So if you’re trying to create predictable growth, how can you rely on an unpredictable source for new business? That is unless there was a process or system in place to create a predictable flow of referrals on a regular basis. And that’s what we are going to talk about today. To uncover the secrets to creating a steady stream of referrals to your business is my friend Steve Buzogany. Steve is a lifetime entrepreneur and the Founder and CEO of The Appreciation Advocate, a company that uses gift-giving to generate more referrals for small businesses. Steve first made his mark in real estate as one of the top 10% agents in the US. He’s sold nearly $100M worth of real estate, and has become a master of relationships.

This week Steve and I cover:
1. What is the biggest shortfall businesses have with managing referral marketing?
2. Is there a best practice or system for gift-giving?
3. Are there dangers of gifting we should consider?
4. What’s the best way to start incorporating gift-giving into our referral marketing efforts?Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAs a business owner you know the importance of understanding your market. It's essential for businesses to pay attention to and attract the Generation Z demographic because they represent the future of consumer spending. Generation Z currently makes up approximately 27% of the world's population, and by 2025, they will account for about 30% of the workforce. This group is also estimated to have a buying power of $44 billion in the US alone, and as they enter the workforce, their purchasing power is only going to increase.Moreover, Generation Z is the first generation to grow up entirely in the digital age, making them highly tech-savvy and reliant on technology. They tend to value authenticity, inclusivity, and social responsibility, and they're more likely to support brands that align with their values. Therefore, businesses that can effectively capture the attention and loyalty of Generation Z will have a significant advantage over those that cannot.Finally, it's worth noting that Generation Z also influences the purchasing behavior of other generations, such as their parents and grandparents. Therefore, businesses that can attract and retain Generation Z customers can also benefit from the ripple effect of their influence.
This week we cover:
1. Who is Generation Z, and what makes them unique compared to other generations?2. What are some effective marketing strategies for reaching Generation Z?
3. How can we create authentic connections with Generation Z?

Check out Emanuel's book:
http://authenticitymarketingtogenz.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you believe that marketing and sales is just a numbers game? That if you make enough calls, shake enough hands and send enough emails, the sales will come? Well, you might not be alone, but unfortunately, not right. Yes, marketing and sales are driven and measured by numbers, but they are most certainly not solely made by numbers. This has been driven into the spotlight by many great marketing minds like Donald Miller, Eugene Swartz, and the like with iconic books like Story Brand, and Break Through Advertising. To these thought leaders, marketing and advertising are driven by story and I happen to agree with them 100%. But what is the story behind storytelling and marketing? How can we utilize this age-old pastime to drive better results? That’s what we are going to uncover today. And to help me unravel the mystery is Tom Ruwitch, a storyteller, business growth catalyst, and content marketing pioneer. In 2001, Tom founded the email marketing software and services company MarketVolt. This was before most businesses had even heard of email marketing. He sold MarketVolt in 2019 and founded Story Power Marketing. Today, he works with coaches, authors, and other experts to power up their stories to increase the effectiveness of their marketing and sales efforts. And he is joining me today to share some of his secrets.

This week we will cover:
1. Many business people say they don't have an interesting story to tell. How do you respond?
2. I've heard you say, "Storytelling does NOT have to be so complex." What do you mean by that?

Follow Tom:
https://StoryPowerMarketing.com
https://LinkedIn.com/in/tomruwitch
https://Facebook.com/storypowermarketing
https://StoryPowerMarketing.show
https://StoryPowerMarketing.com/email
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAs business owners we know we must keep an eye on our daily productivity and our business’s profitability. Efficiency is another word we hear that lends to the same mentality. And even though we read all of the great books on how to be more productive, efficient and profitable, we still struggle to reach a high level of all three. I personally struggle with things like dyslexia and ADHD. And even though I am aware of my unproductive tendencies and the fact that they are hurting my profitability, I still find myself waking up early on Saturdays to make up for what I didn’t achieve throughout the week. Do you find yourself in this boat often?If you do, then you are going to love my discussion today with Darin Kidd, a highly sought-after business mentor. As a Multi-Seven Figure Entrepreneur and a dad of five, Darin knows the struggle most have of trying to run a business profitably while balancing personal responsibilities, like a family. But he believes that any entrepreneur can get more customers, earn more profits and take their business to the next level without sacrificing their health, happiness, and core values.

This week we cover:

• Overpowering productivity barriers to achieve success in your entrepreneurial endeavors.
• Building a forward-thinking approach that accelerates your business growth.
• Understanding the critical role of sharpness, focus, and intention in entrepreneurship.
• Maintaining harmony between personal development, wellbeing, and professional commitments.

Follow Darin:
www.IWillUntil.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI have been thinking a lot lately about the impact I have on the world.  I am constantly wondering if I am missing opportunities to do more to change the bad things happening around me. At the same time, I understand that I can only do so much and that I am but a spec on a spec in the cosmos. Yes, I went there. I understand that I am insignificant. But only to the universe and there is nothing I can do to change that. What I can change is the world immediately around me and the biggest changes I can impose are from my strengths in business and marketing. That’s the biggest reason I started this show. This is part of my impact. And so today, I want to celebrate another human making change in their industry by the name of Mike Kaeding, the CEO of Norhart, which designs, builds, and rents apartments in the US. But they are doing it in a way that is creating an impact in a very traditional industry. I thought it would be interesting to discuss how he and his family business are approaching the impact they are making. So let’s join the conversation.
This week I asked Mike:
1. What is wrong with the way your industry approaches housing now?
2. Why did you take on this challenge?
3. How can listeners approach creating impact in their industry?

Follow Mike:
Norhart.com/Invest
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThe biggest winners in business are those who can distinguish between growing their business and scaling their business. I would be very curious to hear your definition right now, but that’s not how this all works. But a lot of you don’t think there is a difference and those who do, may have it a little twisted, especially if you run a service-centric business.I know I had it extremely twisted for a long time. I thought more was more and that all roads and graphs pointed up once I reached my first million in annual revenue. But service-based businesses don’t work that way because they rely on human effort and expertise, neither of which are what we call scalable. So are service-centric businesses doomed to low profitability or is there a way to successfully scale? That’s what we are talking about today. And to help me is Veronica Kirin, a serialprepreneur who sold her tech company in order to teach small business owners the 10-hour workweek. She is also the author of the award-winning anthropology book “Stories of Elders”. She has been named a Forbes NEXT 1,000, Entrepreneur and BEQ's 40 LGBTQ Leaders Under 40, and has spoken at two TEDx events.

This week we cover:
1. What’s the difference between growing and scaling a service-centric company?
2. When should we be thinking about scaling our business?
3. What are the first steps we should take in scaling our business?Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIt takes all kinds to run a business, but are there advantages to certain kinds of personality traits when it comes to client acquisition for your business? I am talking specifically about extroverts versus introverts. Most people I talk with say that great salespeople are extroverts, so does that mean all great business owners are extroverts as well? I find that hard to believe. Especially due to the fact that over 55% of the population describe themselves as introverts. This means there has to be a good percentage of successful

Adrienne Johnston is a presentation designer who identifies as an chatty introvert. In spite of her introverted tendencies, Adrienne has built a multi-six figure freelance design business that includes reputable clients like Meta, Microsoft, Samsung and Marriott. Today she’s going to share with us how she built her business without traditional networking and cold outreach techniques.

This week we cover:
1.Is it true you have to be an extrovert in order to succeed in client acquisition?
2.What superpowers do introverts have over extroverts when it comes to client acquisition?
3.What are the first steps introverts should take to unlock their client acquisition potential?

Follow Adrienne Johnston:
https://designingandthriving.com/

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode, you will be able to explore the following topics:

• The concept of "Profit First" and its impact on businesses: Discuss how implementing the Profit First system can lead to financial stability and success in business.
• The emotional aspect of money: Explore the emotional connection people have with money and how it influences their financial decisions.
• Self-sabotage and money management: Examine why some individuals self-sabotage their financial goals and how to overcome these behaviors.
• Childhood experiences and money mindset: Discuss the role of childhood experiences in shaping one's relationship with money and how it can impact financial behaviors in adulthood.
• Fear and its impact on financial decisions: Analyze how fear plays a significant role in financial decision-making and ways to address and overcome fear-based reactions.
• Money as a tool for freedom: Explore the concept of money as a lever for creating freedom and how strategic financial decisions can lead to greater independence and opportunities.


My special guest is Brittany Tam.

Brittany, a Certified Money Coach (CMC)®, is dedicated to assisting business owners in achieving financial peace, particularly when their attempts at implementing systems or mindset work have been unsuccessful. By encouraging clients to explore the underlying subconscious factors influencing their behavior, she enables them to establish lasting and meaningful change. Leveraging her expertise in bookkeeping and education, Brittany supports clients in taking practical steps towards their goals, emphasizing compassion and simplicity. Her ultimate objective is to empower individuals and instill a sense of joy as they.

Follow Brittany Tam:
Business website: https://thefee.ca

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you're feeling overwhelmed and frustrated because despite your efforts to cut costs and increase revenue, your small business is still struggling to achieve sustainable financial growth, then you are not alone!In this episode, you will be able to:

• Uncover the keys to achieving profits and ensuring a sustainable business.
• Discover the critical role of growth in enhancing efficiency, determining value, and shaping your company culture.
• Delve into the significance of adopting a powerful mindset and surrounding yourself with thought-provoking perspectives.
• Recognize the impact of effective cash flow management in maintaining long-term business success.
• Learn the importance of embracing authenticity and self-awareness for personal and professional growth.

My special guest is Collette PortisAllow us to present Collette Portis, an accomplished business coach and strategist boasting an incredible three decades of experience. Collette is dedicated to assisting business owners in their quest for growth, capacity building, and long-term sustainability. As the driving force behind Red Development Group, she has earned the 2022 Better Business Bureau Torch Award in Texas and was honored as one of the top 15 coaches globally by Influencer Digest. With her extensive experience and unwavering commitment to her clients, Collette is the perfect guest to share valuable insights on managing cash flow for enduring success.

The key moments in this episode are:
00:00:00 - Becoming Yourself,

00:04:29 - Growth Mindset,

00:09:19 - Mindset Barriers,

00:11:03 - People as Assets,

00:13:19 - Valuing Profit Over Gross Income,

00:15:54 - The Slight Edge,

00:18:09 - Evaluating Opportunities,

00:24:39 - Evaluating Your Business,

00:27:53 - Growth with Purpose,

00:28:26 - Conclusion,

Follow Collette Portis:
https://linktr.ee/reddevelopmentgroup, www.reddevelopmentgroup.com




World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn a world where he was once someone else's retirement plan, Donnie Boivin's journey to becoming a successful entrepreneur takes a surprising turn when a non-compete agreement leads him to discover the power of podcasting and the importance of personal branding.In this episode, you will be able to:

• Harness the power of personal branding to set yourself apart from the competition.
• Master a single social media platform to optimize your online presence.
• Utilize podcasting for backlink building and SEO to increase your visibility.
• Embrace accountability to boost both your personal and professional growth.
• Leverage the art of storytelling to captivate your audience and grow your following. Version 2:

My special guest is Donnie BoivinDonnie Boivin, a dynamic entrepreneur with a roller coaster story of his own, has spent over 20 years in straight commission sales, ranging from door knocking and HVACs to selling multimillion-dollar projects. After deciding to take charge of his life and leave his sales training organization, Donnie faced his fair share of challenges, learning the ropes of running a business, and even hitting rock bottom. But like a true Phoenix, he rose from the ashes and discovered the power of podcasting, which ultimately saved his business. With a strong focus on accountability for personal and professional growth, Donnie now shares his captivating story and valuable insights with entrepreneurs seeking guidance and inspiration on their journey.The key moments in this episode are:
00:00:00 - Introduction, 

00:01:19 - Non-compete Papers, 

00:03:20 - Launching a Business, 

00:06:14 - Solopreneurship vs. Building a Company, 

00:07:59 - Podcasting to Save a Business, 

00:09:27 - Benefits of Podcast Guesting, 

00:12:33 - Focusing on a Single Social Media Platform, 

00:14:08 - Building a Personal Brand, 

00:16:48 - Simplifying the Process, 

00:21:23 - Holding Yourself Accountable, 

Follow Donnie Boivin:website, etc.)

Champions90.comJoin Champions 90 at https://www.Champions90.comFree Gift for your ListenerGrowth Mode Podcast https://growth-mode.captivate.fm/listen Youtube Channel https://www.youtube.com/c/GrowthMode Facebook Group https://www.facebook.com/DonnieBoivinSuccess Networking http://successchampionnetworking.com/ Badass Business Summit http://badassbusinesssummit.com/ Connect with Donniehttps://www.linkedin.com/in/donnieboivin/ https://www.instagram.com/donnie.boivin/ https://www.facebook.com/donnie.boivin/ https://www.facebook.com/groups/SuccessChampion/ https://www.tiktok.com/@donnieboivin https://twitter.com/donnieboivin 

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDoes this sound familiar? You attend networking events, hand out your business cards, and pitch your services to anyone who will listen. But despite your efforts, you're not seeing any growth in your business. You're feeling frustrated and discouraged, wondering what you're doing wrong. The truth is, focusing solely on promoting your offerings without building trust and credibility first is an ineffective approach. It can leave you feeling like you're spinning your wheels and not making any progress. In this episode, we'll show you how to cultivate meaningful relationships and establish trust before selling your services, leading to new business opportunities and growth.In this episode, you will be able to:

• Unveil the significance of networking in driving growth for service-based enterprises.
• Differentiate the essential components of tactical versus strategic networking.
• Gain insights into nurturing enduring relationships by showing genuine concern and empathy.
• Enhance your networking expertise through efficient communication and expectation management.
• Comprehend the need to prioritize trust-building and credibility before marketing your products or services.

My special guest is Frank AginMeet Frank Agin, a dedicated networking expert with a wealth of hands-on experience helping service-based small businesses develop and execute targeted networking plans. With an emphasis on fostering trust and credibility, Frank has guided numerous entrepreneurs in maximizing their business opportunities through authentic, meaningful relationships. His extensive expertise and unique insights enable clients to achieve growth and profitability with sustainable networking strategies tailored to their needs.The key moments in this episode are:
00:00:00 - Introduction,

00:03:27 - Difference Between Tactical and Strategic Networkers,

00:07:40 - Choosing Where to Network,

00:09:45 - The Limits of Technology,

00:12:09 - Subsequent Impressions Matter More Than First Impressions,

00:14:21 - Setting Expectations in Networking,

00:15:30 - Effective Networking Strategies,

00:16:48 - Advice for Networking Events,

00:17:46 - Getting People Interested in Your Business,

Follow Frank Agin:
http://frankagin.com
AmSpirit Business Connections



Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDoes this sound familiar? You're ready to expand your sales force to meet increasing demand, but despite hiring new reps, your sales growth hasn't budged. You've been told to simply hire more people to boost sales, but that hasn't worked. The pain of wasting time and resources on ineffective tactics is frustrating. It's time to take a step back and create a solid sales plan before growing your team. In this episode, we'll show you the essential elements of a strategic sales plan and why it's critical for boosting sales growth and team productivity. Join us to learn how to build a thriving sales team tailored for entrepreneurs.
  In this episode, you will be able to:

• Discover the essentials of building a thriving sales team tailored for entrepreneurs.
• Learn the secret to balancing delegation and capitalizing on your sales strengths.
• Uncover the critical importance of a strategic sales plan before growing your sales force.
• Recognize the power of hiring for attitude and attributes to skyrocket your sales success.
• Find out how analyzing sales metrics can lead to a fine-tuned sales process and increased revenue.
   

My special guest is Gary GarthGary Garth is an accomplished sales expert with a wealth of experience in helping entrepreneurs maximize their sales potential. He has successfully overseen the development and execution of numerous sales plans and aided in the expansion of businesses across various industries. Gary is passionate about teaching others how to navigate the complexities of sales growth and team productivity. Drawing from his extensive repertoire of success stories, his insights are invaluable for entrepreneurs seeking to expand their sales force and propel their businesses to new heights.The key moments in this episode are:00:00:00 - Introduction 00:02:13 - Importance of Sales in a Business 00:05:50 - The Role of a Promoter 00:09:37 - Expanding the Sales Force 00:12:32 - Hiring Sales Reps 00:14:35 - Importance of Sales Assistant, 00:15:34 - Sales Career Pathing, 00:17:27 - Marketing, 00:19:16 - Sales Metrics,

Follow Gary Garth:
His current projects include: www.elev8.io www.greatdane.ventures www.acceleratorplatform.io www.goalsgritandgreatness.com

Gary's Social Media Handles:
https://www.linkedin.com/in/garygarth/ https://www.instagram.com/iamgarygarth/ https://www.youtube.com

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhen Jackie Lapin stumbled upon public speaking, she never imagined it would become her life's work. But as she dove in, she discovered a new passion and an unexpected twist in her career. With her experience and success in the field, she now helps others find their voice and land speaking opportunities that can elevate their businesses. It's a path she never could have predicted, but one that has brought her immense fulfillment and success. Who knows what unexpected twists may be in store for those who take the leap into the world of public speaking?In this episode, you will be able to:

• Uncover the secrets to thriving as a public speaker and captivating your audience.
• Discover the crucial role email collections play in boosting your career as a public speaker.
• Learn the art of crafting a signature speech that leaves a lasting impact on your audience.
• Delve into the world of eye-catching titles that ensure your speaking engagements are unforgettable.
• Find out how to tailor your speaking proposals to focus on the outcomes your audience desires.

My special guest is Jackie LapinAs a renowned public speaker and author, Jackie Lapin has spent years perfecting her craft to inspire and uplift small business owners seeking to enhance their public speaking skills and grow their businesses. Her dedication to empowering others has helped countless professionals develop the skills they need to engage their audience and create lasting connections. With a keen understanding of the necessity for effective communication in business, Jackie guides and supports them towards reaching their full potential while attracting and retaining clients with ease.The key moments in this episode are:
00:00:00 - Introduction, 

00:00:56 - Benefits of Public Speaking, 

00:02:24 - Different Types of Stages, 

00:04:13 - Practice Makes Perfect, 

00:08:35 - Finding Speaking Opportunities, 

00:15:00 - Collecting Emails and Signature Speech, 

00:16:52 - Getting Great Speaking Titles, 

00:19:21 - The Rule of Three and Creating an Outline, 

00:21:00 - Mistakes to Avoid When Proposing Speaking Gigs,
Follow Jackie Lapin:
www.speakertunity.com and www.speakertunity.com/only

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMaxie Lambright was tired of the harsh winters in Ohio. So, he moved to Las Vegas and found his true calling - helping entrepreneurs level up in their businesses. But what makes Maxie's approach unique is his experience as a CEO. He understands the challenges and loneliness that come with the top role. Using his expertise, he has successfully guided countless entrepreneurs to find their passion and create a vision that resonates with their organization. Maxie's journey from Ohio to Las Vegas and his unexpected twist as a CEO mentor and coach is truly inspiring. But what's next for Maxie? Only time will tell.In this episode, you will be able to:

• Discover the critical steps to smoothly transition from business owner to effective CEO.
• Learn the significance of embracing self-awareness and aligning with your personal preferences and strengths.
• Uncover the pivotal role of a CEO in developing and communicating a powerful company vision.
• Explore different decision-making approaches and how to engage valuable resources for support.
• Delve into the crucial need for mentorship in the growth and success of small and medium business CEOs.

My special guest is Maxie LambrightOur guest today is Maxie Lambright, a highly skilled mentor and consultant who has made a name for himself in guiding entrepreneurs as they shift into the responsibilities of a CEO. Maxie is known for his ability to help business owners discover their true passions, articulate their company vision, and inspire their teams, while also effectively navigating the challenges that come with being a CEO. Maxie's unmatched knack for empathizing with both visionaries and implementers ensures that his clients consistently achieve success.The key moments in this episode are:
00:00:00 - Introduction,

00:02:25 - Working on the Business,

00:07:12 - Outsourcing CEO,

00:09:31 - CEO Partnership,

00:16:03 - Focus on Your Strengths,

00:16:37 - The Difference Between a Coach and a Mentor,

00:19:15 - The CEO's Perspective,

00:23:48 - CEO School,

00:27:53 - The Next Generation of Leaders,

Follow Maxie Lambright:
max@executiveschair.com

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMike Michalowicz's story is one of hope, perseverance, and an unexpected twist. From losing everything to becoming a successful entrepreneur, he discovered that the key to success lies in effective systems and psychological ownership. But it's not just about financial gain. Mike discovered something deeper - the value of personal and professional balance. This journey is a testament to the fact that entrepreneurship is not just about making money, but about creating a meaningful and fulfilling life. So, what was the unexpected twist that led to Mike's success? Read on to find out.In this episode, you will be able to:

• Unleash your entrepreneurial prowess with groundbreaking techniques that propel business development.
• Discern the subtle yet vital differences between scaling and growing your enterprise, positioning yourself for optimal success.
• Grasp the life-changing power of employee engagement and psychological ownership in achieving remarkable company performance.
• Acquire the skills necessary for harmonizing your personal life with the relentless demands of entrepreneurship.
• Immerse yourself in the essential knowledge of crafting and executing high-impact strategies and systems to transform your business.

My special guest is Mike MichalowiczIntroducing Mike Michalowicz, a best-selling author and entrepreneur committed to helping business owners find harmony between their personal and professional lives. Drawing from his experience building and running successful businesses, Mike shares his wisdom in books like Pumpkin Plan, Fix This Next, Get Different, and Clockwork. His focus on building effective systems and granting psychological ownership to team members has allowed countless entrepreneurs to achieve improved efficiency and profitability in their businesses, all while maintaining a healthier work-life balance.The key moments in this episode are:00:00:00 - Growing vs Scaling,  00:01:05 - Introduction,  00:03:29 - RelayFi,  00:05:14 - Clockwork,  00:08:13 - Entrepreneurial Poverty,  00:13:05 - Importance of Employee Ownership,  00:15:01 - Psychological Ownership,  00:17:22 - Creating a Positive Work Environment,  00:18:31 - Rewriting Clockwork,  00:20:52 - Book Recommendations,

Get in touch with Mike Michalowicz:
https://mikemichalowicz.com/Here are his social linkshttps://www.facebook.com/MikeMichalowiczFanPage/https://www.instagram.com/mikemichalowicz/https://www.youtube.com/user/MikeMichalowiczhttps://www.linkedin.com/in/mikemichalowicz/https://twitter.com/MikeMichalowiczhttps://www.youtube.com/c/mikemichalowiczofficialhttps://mikemichalowicz.com/mikespodcast/


Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHave you ever thought that a journey starting in the bustling world of Marriott hotels could lead to a successful career as a DJ? Join us on this episode as we delve into the extraordinary story of Amani Roberts, whose passion for music took an unexpected turn, transforming him from a curious event professional into a master of beats. But that's not all – there's an unexpected twist that will leave you wanting more. Stay tuned!In this episode, you will be able to:

• Discover Amani Roberts' transformative journey as a DJ and how his event company flourished.
• Uncover the power of embracing diversity in skills and the essence of continual learning.
• Learn the art of cultivating resilient bonds and effective networking in the bustling event industry.
• Grasp the importance of high-quality DJ services and the role of expertise in achieving success.
• Absorb valuable strategies for entrepreneurs to create a strong foundation and foster community involvement for enduring success.

My special guest is Amani RobertsA powerhouse personality in the entertainment and events industry, Amani Roberts has made a name for himself through his multifaceted career. Starting off as a volunteer in the hospitality sector, Amani has deep roots in understanding the many complexities of organizing and managing vibrant and successful events. His unorthodox combination of talents lies in his exceptional capability to DJ worldwide, backed by his formal education in mixing, DJing, and production. This is uniquely coupled with his experience of teaching and his in-depth business knowledge gained from working in Marriott hotels.The key moments in this episode are:00:00:00 - Introduction,  00:02:09 - Amani's Event Company,  00:03:10 - Background and Experience,  00:06:07 - Outsourcing and Expansion,  00:09:38 - Unique Selling Proposition,  00:11:41 - Importance of Community Involvement,  00:14:25 - Exiting the Business,  00:15:38 - Future Plans,  00:16:11 - Starting a Business without an Exit Strategy,  00:16:36 - The DJ's Business Book,  00:19:15 - Think Bigger,

Follow Amani Roberts:

https://www.amaniexperience.comhttps://twitter.com/amaniexperiencehttps://www.instagram.com/amaniexperience/https://www.facebook.com/amaniexperience/https://www.linkedin.com/in/amaniroberts/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDoes this sound familiar? You've been told that showcasing your skills is the key to success in your service-based business. But here's the truth: solely focusing on your skills is an ineffective action that leaves you struggling to build strong client relationships and improve your business performance. Don't let the pain of stagnant growth and missed opportunities continue. It's time to prioritize the client experience and revolutionize your business.In this episode, you will be able to:

• Learn the secret behind successful businesses - a keen focus on client experiences over just showcasing skills.
• Realize why businesses that put client needs above everything else are the ones dominating their industries.
• Get introduced to a groundbreaking eight-step journey that paves the path for an exceptional client experience.
• Evaluate how and why open-ended questions and feedback can be game-changers in enhancing client satisfaction.
• Grasp the concept of looking beyond your current role and creating a mission with a powerful impact.

My special guest is HB PasleyHB Pasley is an influential thought leader known for reshaping perspectives on the client experience in the service industry. Experienced in navigating the unique terrain of professional services and financial services, Pasley's wisdom is rooted in experience, risks, and many learning opportunities. Best known for his refreshing humor, adaptability, and insightful analogies, Pasley captivates audiences by making complex concepts relatable and easy to grasp. As the brains behind the Ideal Client Experience framework, Pasley exhibits an uncanny, intuitive understanding of ways to infuse empathy into business interactions, giving businesses a clear edge in their sectors.The key moments in this episode are:00:00:00 - Introduction,  00:01:39 - The Importance of Client Experience,  00:06:16 - Building Long-Term Client Relationships,  00:08:37 - The Ideal Client Experience,  00:12:45 - Implementing Client Experience,  00:15:12 - Describing Services to a Friend,  00:15:52 - Improvement Feedback,  00:16:42 - Immediate Feedback Implementation,  00:17:37 - Multiple Bosses,  00:19:13 - Sense of Mission,

Follow HB Pasley:
www.idealclientexperience.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you want to find the key to achieving a perfect work-life balance as an entrepreneur? Look no further, as our guest, Dena Adams, will reveal the solution that will allow you to attain a harmonious equilibrium between your professional and personal life. Get ready to unlock the secret to achieving a fulfilling work-life integration.In this episode, you will be able to:

• Discover a fresh perspective on balancing your work-life commitments as an entrepreneur.
• Learn how to set beneficial boundaries that foster a harmonious balance.
• Gain insights on honing the art of choosing what feels best for you and your loved ones.
• Understand the power of clear communication strategies for maintaining an equilibrium in life.
• Unlock the keys to taking the first steps towards a work-life balance that aligns with your goals.

My special guest is Dena AdamsDena Adams is an amazing woman who has built a career around achieving harmony in work and life. She intuitively adds an emotional touch to the usual analytical approach in organizing things, both in work and personal life. Adams believes that achieving balance is not about juggling numerous tasks at once, but consciously setting down every ‘plate’ and taking one step at a time. She uses these principles to effectively manage her business alongside taking care of her family and personal health. Her strong belief in harmony and order resonates in everything she does and she aims to inspire others to do the same. She’s indeed a role model for entrepreneurs seeking work-life balance.The key moments in this episode are:00:00:00 - Introduction,  00:01:51 - The Emotional Side of Organization,  00:04:35 - Putting Down the Plates,  00:08:13 - Managing ADHD and Focusing,  00:10:32 - Niche and Business Challenges,  00:15:53 - Work-Life Balance Challenges,  00:17:18 - Standing Alone as an Entrepreneur,  00:18:19 - The Sine Wave Concept,  00:19:32 - Choosing Personal Priorities,  00:20:57 - First Steps to Creating a Harmonious Work-Life Balance,

Follow Dena Adams:
https://streamlineyourbsns.denaadams.com/opt-inhttps://www.youtube.com/@denaadams
https://www.facebook.com/withdenaadams
https://www.denaadams.com/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textJeanne Olmor, the organic marketing queen, defied age and technology barriers, investing $10,000 on credit cards to transition to online coaching, driving her to achieve a million dollars in 17 months without ads, proving that success is possible for anyone willing to turn up, be themselves, and take action.In this episode, you will be able to:
 Meet Jeanne Olmor, a go-getter who turned around her life using the internet. From being a single mom deep in debt, Jeanne leapt into the realm of online coaching and soon became a success story. Her journey is filled with triumphs over challenges, be it mastering technology, having zero social media clout, or being a solo parent. She's mastered the art of organic marketing, amassing a million-dollar business, and now devotes her time to helping others replicate her success.The key moments in this episode are:00:00:00 - Introduction, 

00:00:40 - Jeanne's Journey, 

 00:02:28 - Cracking the Code,  00:07:21 - Breaking Down Barriers,  00:10:39 - Building an Audience,  00:14:09 - The Power of Volume and Conversation,  00:15:26 - Organic Marketing and Soul to Soul Communications,  00:16:11 - Grit and Persistence in Business,  00:17:18 - Exhausting Organic Marketing Before Ads,  00:19:07 - The Power of Conversations and Authenticity

Follow Jeanne Olmor:
https://jeanneomlor.com/reviews/ https://www.linkedin.com/in/jeanneomlor https://twitter.com/jeanneomlor https://www.instagram.com/jeanneomlor/ https://www.facebook.com/jeanneomlor/

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you're feeling frustrated and disconnected from your partner because you're constantly missing each other due to differing schedules and conflicting goals, then you are not alone! Despite your efforts to prioritize your relationship, you may find yourselves constantly struggling to find common ground and quality time together. This can lead to feelings of loneliness, resentment, and a lack of emotional support, hindering the growth and strength of your relationship.In this episode, you will be able to:

• Understand the immense value of prioritizing relationships in entrepreneurship for enhanced productivity and success.
• Get insights on dealing with the paradigm shift between entrepreneurs and traditional jobholders, creating synergies for optimum work productivity.
• Acknowledge the need for respecting and understanding each other's routines and requirements in relationships, thus nurturing healthier collaborations.
• Decipher the unique quirks and mechanics of couples who are both entrepreneurs, ensuring a fine balance between personal and professional life.
• Join productive dialogues about balancing individual aspirations with shared goals in relationships for

My special guest is Kimberly HolmesOur special guest today, Kimberly Holmes, buzzes with energy and wisdom on matters of the heart. As a successful entrepreneur herself, Kimberly understands the trials and triumphs of balancing work and personal life. She is a keen believer in the power of mutual understanding and setting shared goals within relationships. Her unique insights and practical solutions have made her a sought-after expert for entrepreneurs navigating the tricky waters of maintaining a quality relationship whilst pursuing their career goals. Meeting her spouse halfway and making space for conversations about her work not only nurtured her marriage, it also fortified her entrepreneurial journey. Get ready to be enlightened by her refreshing perspective.The key moments in this episode are:00:00:00 - Introduction,  00:01:15 - The Importance of Shared Vision,  00:04:22 - Acceptance and Communication,  00:07:26 - Coordinating Different Schedules,  00:10:07 - Working Together as Entrepreneurial Spouses,  00:13:45 - Balancing Business and Relationships,  00:14:39 - Support System in Business,  00:16:09 - Effective Communication,  00:17:45 - Self-Care for Entrepreneurs,  00:19:51 - Sharing Business Struggles with Spouse

Follow Kimberly Holmes:
www.marriagehelper.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDiscover the captivating journey of Brooke Lively, an entrepreneur driven by a love for law firms, but unexpectedly unraveled by the world of cash flow. As her story unfolds, she unveils the surprising twist that transformed her financial struggles into a powerful tool for success. Brace yourself for the unforeseen revelation that changed her life and left her hungry for more. Are you ready to explore the enchanting world of cash flow forecasting and unlock the secrets to financial empowerment? Stay tuned for the astounding that will leave you longing for answers.In this episode, you will be able to:

• Gain insights into why understanding and managing your business finances is crucial for continued success.
• Absorb the importance of cash flow forecasting as a shield for your business health.
• Acknowledge how assessment of sales calls and conversion rates directly influence your revenue projection.
• Comprehend the art of capacity planning as the backbone for effective hiring and growth blueprint.
• Recognize the power of tracking budget versus actuals in fostering financial discipline and keeping your business on track.

My special guest is Brooke LivelyLet's get to know Brooke Lively, whose dedication to entrepreneurs is equal parts impressive as it is palpable. Her journey sprang from an earnest desire to help law firms navigate their finances—which then transformed into writing a game-changing book Panic to Profit. Perfect for those who struggle with the financial aspects of their business, Brooke’s insights offer a clear guide to mastering the art of cash-flow forecasting, and shattering the barriers that hold entrepreneurs back.The key moments in this episode are:00:00:00 - Introduction,  00:01:57 - Purpose of the Book,  00:03:21 - Passion for Helping Law Firms,  00:05:08 - Key Numbers for Business Owners,  00:09:19 - Capacity Planning,  00:17:10 - The Importance of Understanding Cash Flow,  00:17:26 - Office Supply Horror Story,  00:18:10 - Reflecting on Past Performance,  00:18:38 - Identifying Positive Actions and Activities,  00:22:21 - The End Goal: Owner Compensation,

Follow Brooke Lively:
www.cathcap.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn the pursuit of entrepreneurial success, Nikki Green discovered a crucial secret that transformed her life. It was a revelation that came with a jolt, shaking the very foundation of her existence. As she navigated the treacherous waters of balancing business and personal life, an unexpected twist awaited her, revealing a truth she never anticipated. This revelation sparked a remarkable shift in Nikki's mindset, forever altering the course of her journey. But what was this twist? What did Nikki uncover that changed everything? Stay tuned to find out.In this episode, you will be able to:

• Navigate through the entrepreneurial landscape, leveraging change to your advantage for optimal growth.
• Establish self-care as a non-negotiable aspect of your business life, setting healthy boundaries that promote your wellbeing.
• Uncover the power of teamwork and delegation, a secret formula to prevent entrepreneurial burnout and enhance output.
• Handle complex clients with grace and resolve, devising ways to assertively protect your peace without compromising the client relationship.
• Merge work duties with personal routines for a holistic life, imbued with contentment and satisfaction. List 3:

My special guest is Nikki GreenMeet Nikki Green, a powerhouse of insight and ingenuity in the sphere of entrepreneurship. Graced with a knack for striking the elusive work-life balance—or as she would put it, harmony—Nikki taps into her wealth of real-world experience to impart essential skills for survival in today's ever-changing business landscape. The author of “Chameleon Mindset”, Nikki encourages adopting adaptability, mitigating stress, and fostering personal growth even amid chaos. With military-brat roots and a corporate career under her belt dealing with high-level pressures, Nikki's wisdom offers not just theory, but time-tested strategies for maintaining wellbeing in the whirlwind of entrepreneurship.

The key moments in this episode are:00:00:00 - Introduction,  00:02:36 - Finding Harmony,  00:04:21 - Shifting Gears,  00:07:11 - Dealing with Difficult Clients,  00:11:20 - Letting Go and Preserving Well-being,  00:12:33 - The Changing Business Landscape,  00:13:23 - Navigating Social Media as a Business,  00:16:36 - Time Blocking and Self-Care,  00:18:16 - Using the Pomodoro Method,  00:20:16 - Checking In with Yourself, 

Follow Nikki Green:
thenikkigreen360.com

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAs entrepreneurs and business owners, we're constantly searching for that unexpected twist that will set our marketing strategies apart. A twist that leaves a lasting impact and resonates with our audience on a personal level. Well, what if I told you there was a hidden gem in the world of marketing? A story of how one man defied the odds and transformed everyday items into powerful brand ambassadors. Brace yourself for a tale of innovation, resilience, and the captivating power of branded merchandise that will leave you eagerly seeking the secret to his success. Are you ready to embark on this journey?In this episode, you will be able to:Join branding master Kirby Hasseman as he unleashes the power of personalized merchandise, igniting a revolution in marketing strategies and challenging the status quo to create lasting connections and brand loyalty.My special guest isMeet Kirby Hasseman, a dynamic force in the realm of marketing. A master of branded merchandise, Kirby has spent years offering game-changing advice to budding entrepreneurs worldwide. His one-of-a-kind approach focuses on the emotional connection between brand and consumer, using strategic merchandise selection to elicit a strong response. Known for his steadfast belief in thoughtful branding, Kirby offers rich insights into how businesses can elevate their marketing strategies through the power of personalized merch.

Follow Kirby Hasseman:

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn a crowded market, how can businesses break through the noise and reach their ideal customers? Join podcast guest marketing expert Tom Schwab as he reveals the power of podcast interview marketing and the secrets to reaching a targeted audience. But what happens when your marketing strategy relies on one platform, and that platform suddenly disappears? Find out next time on YABP Season 2.My special guest isMeet Tom Schwab, a passionate advocate for the transformative power of podcast interview marketing. His laser-focused approach has helped over 700 brands attract their ideal audience and drive meaningful engagement. As the Chief Evangelist Officer at Interview Valet, his goal is to help businesses cut through the noise and step into conversations that people are already tuned into. Tom isn't just an expert; he's a thought leader who continually tests and refines his strategies, pioneering inventive ways to leverage podcast interviews as a powerful marketing tool.

Follow Tom Schwab:
https://interviewvalet.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDiscover the marketing secret that transformed April Hawkins' world, giving her a lifeline to navigate the overwhelming maze of sales jargon and strategies. Uncover the unexpected twist that left her feeling a newfound confidence in her work, knowing she was effectively reaching her audience in a meaningful and impactful way. Prepare to be amazed as April shares how this framework not only simplified marketing, but made it fun and engaging, leaving her hungry for more. Stay tuned to find out how StoryBrand's powerful approach revolutionizes the way you connect with customers and transform your business.In this episode, you will be able to:

• Harness the potential of the StoryBrand framework to transform your marketing efforts.
• Realize the significant role of acknowledging your customer's problems within your marketing strategy.
• Carry out the switch from 'we' and 'us' language to 'you' and 'your' language to increase customer engagement.
• Define your ideal customer profile and gain insight into their specific challenges.
• Explore the Rule of 26, a proven method to double your website revenue via tailored messaging. List 2:

My special guest is April HawkinsIn the world of marketing education, April Hawkins is something of a revelation. Leveraging her expertise as a StoryBrand teacher and facilitator, she's transformed countless marketing messages for businesses eager to connect more powerfully with their audience. April’s approach is rooted in authenticity and strategy, enabling entrepreneurs to define and articulate their narrative in a way that's both engaging and impactful. Her vibrant personality also shines through on the Buzzworthy Marketing podcast, which she co-hosts with enthusiastic acclaim, offering valuable insights in an enlightening and easily digestible format.The key moments in this episode are:
00:00:00 - Introducing StoryBrand, 

00:02:35 - The Power of StoryBrand, 

00:04:01 - The Rule of 26, 

00:08:22 - Filtering Out Unqualified Clients, 

00:11:43 - Reverse Engineering the Process, 

00:15:28 - The Importance of Painting the Picture of Success, 

00:16:23 - Using Quests to Frame the Customer Journey, 

00:17:33 - The Key Role of Problem Identification, 

00:18:43 - The Power of Client Research, 

00:19:27 - Resources for Success, 
Follow April Hawkins:
https://storybrand.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:

• Maximize revenue growth with effective digital marketing strategies.
• Track the right metrics to achieve marketing success and drive revenue growth.
• Learn and implement the Rule of 26 to maximize revenue using a structured framework.
• Adapt your marketing strategies to changes in the market and user experience.
• Understand the importance of targeting high-profit clients and increasing average revenue per client.

The key moments in this episode are:
00:00:00 - Understanding the Importance of Revenue-Driving Metrics 
00:01:57 - Introducing a New Format for the Podcast
00:06:17 - The Three Key Revenue-Driving KPIs, 
00:10:47 - The Rule of 26
00:12:38 - Discovering Leverage and the Rule of 26's Potential
00:17:05 - The Importance of Adapting to Changing User Experience (UX)
00:18:35 - Evolving Trends in Website Marketing
00:19:39 - Targeting High Profit, Low Bandwidth Clients
00:19:41 Get the Rule of 26 book for FREE at https://ruleof26.com/
00:20:11 - Actionable Steps: Rule of 26 and Book Offer
00:21:40 The R26 Intensive Live Event
00:22:25 Exclusive Discount for Listeners: Early bird special, 20% off
00:23:14 - Future Episodes and Closing Remarks

#YouAreBuzzworthyPodcast #BuzzworthyMarketing #MichaelBuzinskiWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:

• Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.
• Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.
• Understand the different intents behind search queries, and find out how aligning your content with these intents can lead to higher conversion rates and more qualified leads.
• Explore the value of quality over quantity when it comes to website traffic, and learn how focusing on attracting the right audience can result in tangible business growth.
• Discover the opportunity cost of dealing with irrelevant leads and wasted resources, and find out how optimizing your website traffic can save you time, effort, and money.

The key moments in this episode are:
00:00:00 - The Importance of Targeted Traffic 
00:02:01 - The Fallacy of High Traffic 
00:04:07 - Understanding Buyer Intent 
00:06:08 - Quality Over Quantity Case Study
00:10:33 - The Cost of Talking to the Wrong People
00:15:40 - Introduction to Paid Advertising 
00:17:14 - Diversifying Traffic Sources 
00:18:34 - Leveraging Different Advertising Strategies 
00:19:39 - Case Study: Improving Traffic with Keywords
00:22:39 - Importance of Quality Traffic 

#YouAreBuzzworthyPodcast #BuzzworthyMarketing #MichaelBuzinskiWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you're feeling frustrated by the lack of success in improving your conrates and website ROI, despite implementing various strategies and tactics, then you are not alone! You may have tried A/B testing different elements on your website, optimizing your landing pages, or even investing in paid advertising campaigns, but still not seeing the desired results. Instead of experiencing increased con and a boost in your website's return on investment, you may be facing dwindling sales, wasted resources, and a growing sense of helplessness.In this episode, you will be able to:

• Increase Your Website ROI: Learn how conversion rate optimization can boost your website's return on investment and help you generate more revenue.
• Improve User Experience: Discover the importance of user experience in conversion rate optimization and how it can positively impact your website's performance.
• Effective Methods and Tools: Explore various methods and tools used in conversion rate optimization that can help you optimize your website for better conversion rates.
• Overcome Challenges, Reap Benefits: Understand the challenges and benefits of conversion rate optimization, and learn how to overcome obstacles and maximize the results.
• Iterative Process for Success: Learn about the iterative nature of conversion rate optimization and how continuously testing and refining your website can lead to long-term success.

The key moments in this episode are:
00:00:00 - Introduction to Rule 26 

00:01:20 - Importance of Conversion Rate Optimization (CRO) 

00:03:30 - The Impact of Small Improvements in Conversion Rates 

00:06:18 - Understanding Conversion Rate and Calculating it 

00:09:49 - Conversion Rate Optimization Process 

00:16:11 - Importance of Website Loading Time 

00:16:48 - Designing a Professional and User-Friendly Website 

00:18:13 - Tailoring Content to Target Audience 

00:21:04 - Methods and Tools for Conversion Rate Optimization (CRO) 

00:23:22 - Challenges and Benefits of CRO 
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you want to take your service-based business to new levels of profitability? Are you looking for ways to maximize your average revenue per client and add more value to your offerings? In this discussion, I will be sharing effective strategies that can help you achieve increased profitability and enhance the overall value you provide to your clients. By implementing these solutions, you can unlock untapped potential and elevate your business to new heights of success.In this episode, you will be able to:

• Increase your average revenue per client (ARPC) by implementing effective strategies.
• Bundle complementary services to provide added value and increase your revenue.
• Use upselling and cross-selling strategies to maximize revenue from each client.
• Create exclusivity and scarcity around premium experiences to attract high-paying clients.
• Attend the R 26 Intensive workshop to learn practical tactics for improving profitability in your service-based business.

The key moments in this episode are:

00:00:00 - Introduction 
00:01:57 - Importance of ARPC 
00:05:07 - Billing What You're Worth 
00:07:37 - Increasing Rates and Value 
00:10:20 - Conclusion 
00:14:56 - Introduction 
00:15:15 - Bundling with Water Delivery 
00:16:46 - The Benefits of Bundling 
00:19:42 - Upselling and Cross Selling 
00:23:16 - Exclusivity and Scarcity 
00:29:58 - R. Two Six Intensive Workshop 
00:30:25 - R. Two Six Intensive Details 
00:30:48 - Closing Remarks 

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textComing up on You Are Buzzworthy, we have a special guest, Gino Wickman, the author of the highly impactful book "Traction." Gino shares his insights on running a business in an efficient and progressive way, and how entrepreneurs can benefit from the discipline of doing business. We also get a sneak peek into Gino's upcoming book on ten disciplines for entrepreneurs, which promises to be a must-read for anyone wanting to maximize their impact and find more peace in their lives. Join us as we dive into the world of entrepreneurship with the incredible Gino Wickman on this episode of You Are Buzzworthy.

00:02:24 Order and summary of books for entrepreneurs: Entrepreneurial Leap, Rocket Fuel, Traction, EOS life, Ten Disciplines.
00:03:37 Ten disciplines shared at EOS conference.
00:08:54 Importance of self-discovery and staying true to oneself; Making decisions based on long-term vision.
00:11:52 Understanding time allows for faster, better results.
00:13:48 Patience leads to faster success in entrepreneurship.
00:18:15 Knowing thyself: from superficial to shedding blocks.
00:22:26 Be still, trauma surfaces in stillness.
00:24:12 Humility: Cherish unknown moments, overcome self-perception.

Primary Topic: Introduction

- Guest introduction: Gino Wickman, author of "Traction"
- Excitement about upcoming book on ten disciplines for entrepreneurs

Primary Topic: The Motivation Behind Writing the Book

- Gino's previous books in order: "Entrepreneurial Leap," "Rocket Fuel," "Traction," "EOS life"
- Ten Disciplines as the next step in helping entrepreneurs maximize their impact and energy
- Origin of the ten disciplines from a talk at an EOS conference

Primary Topic: Overview of the Ten Disciplines

- Discipline 1: Ten Year Thinking
- Discipline 2: Take Time Off
- Discipline 3: Know Thyself
- Discipline 4: Be still
- Discipline 5: Know Your 100%
- Discipline 6: Say No Often
- Discipline 7: Don't Do $25 an Hour Work
- Discipline 8: Prepare Every Night
- Discipline 9: Put Everything in One Place
- Discipline 10: Be Humble

Primary Topic: The Endless Depth of the Disciplines

- Comparison to the limitless nature of emotional intelligence
- The potential for personal growth and self-discovery through practicing the disciplines

Primary Topic: The Importance of Saying No

- Setting boundaries
- The connection between the first five disciplines and the ease of saying no
- Saying no to things that don't align with personal goals and purpose

Follow Gino:
https://ginowickman.com

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to another exciting episode of You Are Buzzworthy! In today's episode, we dive deep into the world of marketing for small businesses and demystify AI, the new hero of the digital marketing arena. With AI being touted as the secret sauce that can revolutionize your marketing efforts, we'll separate fact from fiction and debunk some common AI myths. But don't worry, we won't leave you hanging. We'll also explore the ways you can leverage AI to supercharge your marketing strategies. From data analysis and personalization to chatbots and predictive analytics, we'll cover the most common applications of AI in marketing. So join us on this informative journey as we reveal how AI can be a game changer for your business's marketing. Get ready to be buzzed!

00:01:26 AI: Small business marketing's secret weapon.
00:04:58 AI can transform marketing: analysis, personalization, content, chatbots, ads, email.
00:07:13 Salesforce Einstein Analytics, HubSpot Marketing Hub, Adobe Analytics, and DiZio are AI-powered platforms that help businesses analyze customer data, improve marketing strategies, and optimize user experiences.
00:11:03 AI enables A/B testing and experimentation for businesses.
00:15:47 Integrating AI tools is complex, requires resources. (7 words)
00:16:59 AI empowers efficient, effective marketing for businesses.


Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to another exciting episode of You Are Buzzworthy! Today, we are diving into the world of marketing tactics and exploring the power of inbound traffic. We all know that engaging with our audience is essential, but how can we generate valuable inbound traffic that drives results? In this episode, we'll break down the Rule 26 KPI of traffic and explore the diverse range of content strategies that can boost your online presence. From blogging and social media to podcasts and videos, we'll uncover the secrets to capturing your audience's attention and delivering the right content at the right time. Get ready to discover the key to effective inbound traffic and learn how to tailor your content to different client personas. So grab your headphones and get ready for another buzzworthy episode of You Are Buzzworthy!

00:01:29 Diverse content: blogs, social media, publications.
00:06:06 Multi-platform content creator drives engagement and credibility.
00:08:01 Select valuable topics for webinars or workshops and market with enticing value proposition to save attendees' time.
00:10:53 Podcast, reels, webinars, workshops, video possibilities
00:16:13 Being a bestselling author opens doors, gains attention.
00:18:26 Create ROI by enticing and engaging audience. Track downloads and purchases for effective segmentation.
00:20:37 Diving into video, workshops, Rule 26. Sharing knowledge, engage and be successful.


World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textJoin us as we explore the top reasons why businesses shy away from LinkedIn, from high advertising costs to content saturation and constant solicitation. But fear not, because Speaker A reveals the hidden gems that make LinkedIn a game changer for business-to-business (B2B) and business-to-consumer (B2C) companies alike.

Discover the unparalleled targeting capabilities of LinkedIn's Premium Sales Navigator feature and how it can revolutionize your organic outreach. Hear about the upcoming algorithm changes that level the playing field for small businesses and enhance your chances of getting noticed.

00:01:35 LinkedIn ads: expensive but highly targeted & effective. Premium Sales Navigator for organic outreach. Content saturation challenge, but algorithm changes may help. Less need for daily posting on LinkedIn.
00:06:45 Be genuine, connect with people, optimize profile.
00:10:40 Tell your story, prove your expertise, continuously refine.
00:12:07 LinkedIn: worth investment, optimize profile, engage, happy.

Primary Topic: The Power of LinkedIn

- LinkedIn as a means to an end, not the center of conversation
- Addressing the naysaying of LinkedIn
- High costs of advertising on LinkedIn compared to other platforms
- Saturation and content overwhelm on LinkedIn
- Constant bombardment of solicitors on LinkedIn
- Access to LinkedIn's user database through Sales Navigator
- LinkedIn's focus on professional networking and industry news
- Quality of posts on LinkedIn
- LinkedIn as a platform for thought leadership and networking
- How to win on LinkedInFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome back to another episode of You Are Buzzworthy! In today's episode, we're diving into the world of discounts and pricing strategies in service-based businesses. Have you ever wondered if offering discounts is truly beneficial or if it actually harms your business in the long run? Well, today's your lucky day because we have all the answers for you. Our host, Buzz, shares his decades of marketing experience and explains why discounting your services may do more harm than good. Through real-life examples and personal anecdotes, Buzz uncovers the illusions of attracting customers through discounts and the negative impact it can have on your brand image. So if you're a service-based business owner or simply interested in effective pricing strategies, this episode is a must-listen. Get ready to discover why it's time to stop underpricing your services and start billing what you're truly worth. Stay tuned and stay buzworthy!

00:00 The illusion of discounts in service businesses.
04:21 Costs remain even at discounted rates. Stickiness matters. Opportunity costs impact short-lived customers. Ideal trial periods are 7-14 days.
08:40 Don't discount; premium service maintains brand image.
11:43 Discount cascade led to reputation damage, brand change.
15:58 Enhancing client experience, value, and results.
17:40 Stay buzzworthy, as per usual.

Primary Topic: The Illusions of Attracting More Customers through Discounts
- Discounts are used to attract customers
- Discounts in the service industry may not make sense for businesses doing well
- Examples: gyms and fitness centers offering discounted memberships, subscription-based services with frequent promotions
- Drawbacks of discounting memberships: lack of long-term growth, more wear and tear on equipment, upset loyal customers, less respect for the facility, reduced revenue per member
Primary Topic: The Negative Impact of Discounting on Service-Based Businesses
- Consulting firms offering discounted rates to win clients
- Reasons to avoid discounting: cutting into profits, providing less value, price-sensitive clients expecting more, dealing with high-maintenance bargain hunters
- Difficulty in raising prices after discounting
- Speaker's personal experience with discounting leading to reputation damage and the need for a strategic shift
Primary Topic: The Perceived Value and Brand Image
- Discounting degrades the value of a brand
- Discounting creates three issues: loss of respect, constant demands for more discounts, difficulty in raising prices
- Speaker's experience with discounting leading to a negative brand image and the need for a strategic shift
Primary Topic: Strategies to Avoid Discounting
- Building authority and credibility by speaking more and showcasing expertise
- Adding value through value-added services and bonuses
- Enhancing the client experience to justify premium prices
- Other strategies to bill what you're worth: bundling products and creating exclusivity
- Encouragement to bill what you're worth and avoid discounting
- Promotion of the speaker's book, "The Rule of 26"
Primary Topic: Conclusion and Call to Action
- Reiterating the negative impact of discounting and the need to bill what you're worth
- Encouragement to subscribe to the podcast and stay "buzzworthy"Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune in to discover how to navigate the changing business landscape, stay informed, and adapt to new opportunities for long-term growth and profitability.

00:00 Stay informed, anticipate changes, capitalize on opportunities. Welcome.
04:02 Employee productivity critical for business success & profits.
09:07 Budgeting as a tool for financial health.
11:18 Regular expense reviews maintain profitability, avoid surprises.
13:43 Financial planning and marketing are vital. Check book.
18:48 Stay informed, pivot when needed, be adaptable.
20:37 Stay relevant and attention-grabbing until next time.

Primary Topic: Reflecting on the Past Year
- Evaluating business performance
- Analyzing key performance indicators (KPIs)
  - Revenue trends
  - Client satisfaction
  - Employee productivity
Primary Topic: Setting Clear, SMART Goals
- Understanding SMART criteria
  - Specificity
  - Measurability
  - Achievability
  - Relevance
  - Time-bound
- Creating annual goals and breaking them into objectives
  - Quarterly timelines for objectives
Primary Topic: Financial Planning
- Creating a budget
- Monitoring expenses
  - Identifying overspending
  - Identifying cost-cutting opportunities
- Managing cash flow
  - Utilizing the Profit First method
  - Checking cash flow regularly
Primary Topic: Strategic Marketing
- Importance of marketing for service-based businesses
- Planning and executing marketing efforts
- Recommended book: "The Rule of 26"
  - Offered for free at Ruleof26.com
Primary Topic: Optimizing Operations
- Identifying and eliminating inefficiencies
- Saving time and money
- Staying agile and adaptable
- Enhancing customer experience
- Continuous improvement mindset
- Encouraging feedback from team members
Primary Topic: Adaptability
- Staying informed about industry trends
- Pivoting when necessary
- Fostering a culture of adaptability
- Navigating change effectively
- Key factor in long-term successFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the dynamic world of pricing strategy.

00:00 Optimize revenue through strategic pricing decisions.
06:55 Value and dynamic pricing affect profitability and demand.
09:06 Regulatory, ethical concerns in dynamic pricing strategies. Balancing profit and compliance is crucial.
12:14 Use limited-time offers to incentivize purchases.


Primary topic: Importance of Pricing Strategy
- Impact on revenue, customer perception, and market positioning
- Strategic decision for business success
Primary topic: Key Factors in Setting Prices
- Understanding costs - direct and indirect
- Pricing objectives - maximizing profit, gaining market share, covering costs
- Avoiding unsustainable pricing models
Primary topic: Pricing Models
- Cost Plus Pricing
   - Advantages - transparency, stability
   - Disadvantages - profit limitations, market disconnect
- Value Based Pricing
   - Advantages - maximizing profits, competitive advantage
   - Disadvantages - complexity, resistance
- Dynamic Pricing
   - Advantages - capturing maximum revenue, quick response to market conditions
   - Disadvantages - client perceptions, regulatory concerns, ethical considerations
Primary topic: Choosing the Right Pricing Model
- Depends on business, industry, and specific product/service
- Some businesses blend models for success
- Regular assessment and adjustment of pricing strategy
Primary topic: Competitive Analysis
- Importance of knowing competitors' pricing
- Reflecting competitive positioning in pricing strategy
Primary topic: Understanding Target Audience
- Conducting market research and gathering client feedback
- Aligning prices with client expectations
Primary topic: Practical Pricing Tips
- Tiered Pricing
   - Catering to a broader range of customers
- Strategic Use of Promotions
   - Incentivizing purchases without devaluing the service
- Regular Monitoring and Adjustment
   - Analyzing pricing data, gathering feedback, considering inflation
Overall, the episode delves into the importance of pricing strategy, key factors in setting prices, different pricing models, choosing the right model, competitive analysis, understanding target audience, and practical pricing tips.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.

00:00 Entrepreneur with 25+ years offers marketing budgeting advice.
03:45 Guerrilla marketing can work but invest in marketing.
07:07 Service businesses use cost plus pricing strategy.
11:10 Increase billing rate by 10% for marketing.
14:26 Flexibility in budgeting for marketing is critical.

Primary Topic: Importance of Budgeting for Marketing
- Marketing is essential for business success
- Risks of overspending or under-investing in marketing
- Setting clear, measurable goals for marketing efforts
- Determining marketing budget based on business size, industry, and goals
- Allocating a percentage of projected revenue to marketing budget
Primary Topic: Budgeting Strategies and Examples
- The importance of investing in marketing at a level where you want to be, not where you are
- Recommended percentages of projected revenue to invest in marketing, based on business goals and industry
- Examples of budgeting for micro and established businesses
- Options for businesses with insufficient budget for marketing
- Strategies for optimizing revenue and reallocating savings for marketing budget
- Adjusting pricing strategy to allocate more funds to marketing budget, with examples and considerations
Primary Topic: Tips for Managing and Optimizing Marketing Budget
- Testing and measuring marketing efforts to optimize budget
- Utilizing analytic tools to track campaign performance and adjust strategy
- Keeping a portion of the budget flexible for unforeseen opportunities or challenges
Primary Topic: Conclusion and Resources
- Marketing as an investment in the business's future
- Encouragement to reach out with questions or thoughts on the topic
- Promotion of the YouTube channel, LinkedIn profile, and book for more marketing insightsFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode of You Are Buzzworthy's season five, the host recaps the highlights of the past twelve weeks and provides a sneak peek of what's in store for season six. The season featured monologue episodes, as well as insightful interviews with notable guests including Mike Michalowicz and Gino Wickman. Listeners can also look forward to future episodes featuring Mike Michalowicz discussing his new book and a panel of operations experts exploring company optimization. The podcast's name will be changing to The Buzzworthy Marketing Show in season six, reflecting an expansion in focus beyond just marketing. With over 45,000 downloads this season, the host expresses gratitude to the loyal listeners and looks forward to returning with new content in the future.

00:00 2023: tumultuous, condolences, hope for better future
04:00 Excited for book release, secret guest planned.

Primary topic: Recap of Season Five
- Monologue style episodes exclusively
- Guest appearances by Mike McCallowitz and Gino Wickman
- Theme of walking through the three KPIs of the rule of 26
- Announcement of upcoming book "All In" by Mike McCallowitz
- One other secret guest planned for Season Six
- Name change of the show to "The Buzzworthy Marketing Show"
- Podcast's download success, surpassing 45,000 downloads in the season
Primary topic: Condolences and Reflection on 2023
- Acknowledgement of global turmoil and violence
- Recognition of those who have experienced suffering or loss
Primary topic: Preview of Season Six
- Return of Mike McCallowitz to discuss his new book "All In"
- Panel of three operations experts to discuss optimizing company operations
- Name change from "You Are Buzzworthy" to "The Buzzworthy Marketing Show"
Primary topic: Wishes for the New Year
- Wishing listeners a happy holiday season
- Hope for a better year ahead
Primary topic: Call to Action for Listeners
- Encouragement to subscribe to the show
- Announcement of show availability on YouTube and podcast directoriesFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to " Buzzworthy Marketing Show." In today's episode, we'll explore the concept of profitable adaptation and how entrepreneurs can approach innovation in the small business world. We'll delve into what it means to be profitably adaptable, the importance of embracing change, and practical steps for entrepreneurs to thrive in a rapidly changing business environment. Join us as we uncover the keys to navigating change, increasing profitability, and chasing entrepreneurial dreams in a dynamic and ever-evolving world.

00:00 Entrepreneurial podcast explores achieving full potential and innovation.
05:01 Creative agency transformed from recording studio, profitable.
08:31 Embrace innovation, adapt, and foster creativity.
10:40 Test, monitor, adapt: keys to business success.

Primary Topic: Profitable Adaptation and Innovation in Small Business
- Definition of profitable adaptation
- Importance of adaptability in a rapidly changing business environment
- Example of companies like Uber and Airbnb disrupting traditional industries
- Embracing change in technological advancements, market shifts, and consumer preferences
Primary Topic: Personal Experience and Lessons Learned in Business Innovation
- Speaker's personal journey of adapting and innovating in his business
- Transformation from a recording studio to a production studio to a multimillion-dollar creative agency
- Realization of complacency and the need for a significant shift in business direction
- Decision to shut down and start over in a different direction
Primary Topic: Steps to Profitably Embrace Innovation and Adaptation
1. Embracing Innovation
   - Staying informed about industry trends, emerging technologies, and changes in consumer preferences
   - Foster a culture of innovation within oneself and the business
   - Encouraging employees to suggest and implement creative solutions
2. Continuous Learning and Skill Development
   - Investment in personal education and skill development to remain relevant in the industry
   - Identifying areas for new skills and knowledge that align with market demands
   - Encouraging team members to engage in ongoing training and professional development
3. Experimentation and Flexibility
   - Testing new strategies, products, and markets on a small scale before full commitment
   - Monitoring the results of experiments closely and being willing to pivot if necessary
   - Maintaining flexibility in the business plan and being prepared to adapt to changing circumstances swiftly
Primary Topic: Encouraging Entrepreneurial Mindset in Adapting and Thriving
- The power of entrepreneurs to profitably adapt, innovate, and thrive in an ever-changing world
- Working smarter and replicating what works
- Advising listeners to stay adaptable, profitable, and keep pursuing entrepreneurial dreamsFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome to " Buzzworthy Marketing Show," where we dive into all things marketing to help you stay ahead of the game. In today's episode, we're exploring the world of search marketing. Our host breaks down the layers of search marketing, including organic search, local SEO, paid search, and more. He offers a three-step process to help you make informed decisions about your search marketing strategy, focusing on the balance between paid and organic approaches. Plus, he provides resources for both DIY and professional assistance, ensuring that you have the support you need. Stick around as we uncover the purpose of different types of search marketing and how to effectively incorporate them into your marketing mix.

00:00 Various ways to define and utilize search marketing.
03:04 Position zero, voice search, paid search explained.
08:05 Choose paid or organic marketing based on time.
12:57 Tracking is crucial in determining campaign success.
16:06 Complimentary calls to explore search marketing options.
17:43 Free SEO resources available at Dizio Biz.

Primary Topic: Understanding Search Marketing
- Speaker's passion for search marketing
- Different types of search marketing, including organic search, video search, local SEO, paid search, and voice search
- Explanation of each layer of search marketing
Primary Topic: Different Types of Search Marketing
- Overview of organic search and its purpose
- Local SEO and its purpose for local businesses
- Explanation of position zero and its significance
- Introduction to voice search and its relevance
- Detailed breakdown of different types of paid search ads
- Emphasis on the complexity and variety of paid search options
Primary Topic: Making Informed Decisions in Search Marketing
- Importance of weighing paid search against organic search
- Explanation of the time and budget considerations for choosing search marketing tactics
- Comparison of immediate results from paid search vs. delayed gratification from organic search
- Encouragement for potentially pursuing both options
Primary Topic: Implementation of Search Marketing Tactics
- The importance of specificity in selecting search tactics
- Recommendations for conducting research and keyword analysis
- Emphasis on setting up proper tracking for evaluating search marketing performance
- Advice for seeking professional help if overwhelmed or lacking time
Primary Topic: Getting Started with Search Marketing
- Offer of free SEO audit for those inclined towards organic search
- Introduction to a DIY SEO platform for getting started with organic search
- Invitation for a consultation with a professional regarding SEO strategy
- Guidance for those interested in pursuing paid search and recommendation for seeking professional assistance
- Assurance that complimentary consultation calls are comprehensive and not sales-oriented
Primary Topic: Summary and Call to Action
- Reiteration of the purpose and distinction between paid and organic search marketing
- Summary of next steps, including getting SEO audits, seeking professional help, and incorporating search marketing into the marketing mix
- Offer to address any lingering questions and provide direct contact information
- Closing statement and encouragement to stay buzzworthyFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode, we dive into the world of joint ventures and how small business owners can leverage this powerful strategy to grow their businesses. Our guest, Charles Bird, a human lead magnet and super connector with expertise in joint ventures and frictionless systems, shares insights and wisdom from his seven years of experience in this niche. Charles breaks down the different types of joint ventures, including referral partnerships, social joint ventures, embedded partnerships, and presenting to other people's audiences. He emphasizes the importance of building trust and providing value in these partnerships and explains how joint ventures offer risk-free traffic and valuable marketing research. Whether you're new to joint ventures or looking to enhance your existing strategies, Charles offers practical advice on how to approach, structure, and develop successful joint venture relationships. Tune in to discover the potential of joint ventures and how they can amplify your business growth.

00:00 Leveraging trust for products and services promotion.
05:03 Transitioned from Silicon Valley to entrepreneurial success.
09:31 Creating value through systematic and proactive connections.
12:35 Systematize referrals for consistent high-value opportunities.
16:37 Guests and I help each other succeed.
19:05 Diversify traffic sources, synthesize conversations, free marketing.
23:17 Ensure product complements partner, understand deal structure.
24:45 Leveraging warm network for trust and authority.

Follow Charles Bryd:
www.CharlesBryd.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode of Buzzworthy Marketing Show, we dive into the world of entrepreneurship and the challenges of finding and retaining great people to help grow a business. We sit down with Mike Michalowicz, author of the book "All In," as he reveals the key insights and strategies from his extensive research on attracting, retaining, rewarding, and growing with a great team. Mike shares practical tips on matching talent to tasks, identifying potential in employees, providing a sense of safety and security, and fostering psychological ownership within the organization. If you're a business leader looking to recruit the best talent, retain top performers, and elevate your company to the next level, then this episode is a must-listen. Get ready to be inspired and transform the way you approach building and nurturing your team.

00:00 Entrepreneur struggles with finding and keeping talent.
04:47 Major research led to groundbreaking business concept.
06:51 Guide for business leaders on recruiting and retention.
09:48 Supporting colleagues' dreams enhances organization's performance.
15:15 Remote workers need tactile experiences for trust-building.
17:04 Gifted husband whiskey for supporting wife's job.
22:30 Legal and psychological ownership intersect in work.
24:21 Read book for business success, contact author.

Primary Topic: Introduction to Finding and Retaining Great Employees- Challenges of finding and retaining awesome people in entrepreneurship- Introduction to the book "All In" by Michael McCallowitz- Importance of attracting, retaining, rewarding, and growing with a great teamPrimary Topic: Writing and Researching the Book "All In"- Time and effort invested in writing a book- Research process and testing of concepts- Collaboration with research partners and the value of their contribution- The journey of writing and revising the book
Follow Mike Michalowic:
https://mikemichalowicz.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode of Buzzworthy Marketing Show, we sit down with the renowned David Meltzer to discuss the latest trends and challenges in marketing, along with insights on utilizing AI. David shares his unique perspective on building authentic communities and the value of honing people skills amidst the digital era. He delivers invaluable advice for marketers and entrepreneurs to navigate the complexities of the industry in 2024. Join us as we delve into David's wisdom and experience to uncover the keys to success in the ever-evolving world of marketing.

00:00 Marketing experts discuss trends, challenges, and AI.
03:09 Overuse of spiritual seven marketing trend.
08:47 Beware of digital marketing, full of lies.
10:01 Dealing with difficult agencies and marketers.
13:59 AI serves, replaceable tasks, saves money, increases revenue.
17:58 Build community, not just focus on outcomes.
19:22 Middle-aged mutant turtle invests in digital brand.
23:53 Excited for his return, subscribe for more.

Primary Topic: Introduction of David Meltzer
- Speaker introduces David Meltzer, highlighting his status as a thought leader in marketing and digital marketing.
Primary Topic: Trends and Challenges in Marketing
- Speaker asks David about positive trends from 2023 and predictions for 2024.
- David discusses the trend of the "spiritual seven" in branding and its overuse. He explains a shift towards standing out as an individual rather than being part of a group.
- David mentions the potential inclusion of more women and two-person conversations in marketing trends.
- They discuss the trend of smaller, more intimate settings for events and the increase in in-person interactions.
Primary Topic: Challenges for Marketers and Small Businesses
- David addresses the issue of dishonesty and overselling in digital marketing and life coaching.
- They discuss how individuals and agencies take advantage of small businesses and the impact of false promises in marketing and PR.
Primary Topic: The Role of AI in Marketing
- David shares his viewpoint on AI as a tool to optimize time and resources, emphasizing its ability to enhance human capabilities and not replace them entirely.
Primary Topic: Advice for Small Business Owners and Marketers in 2024
- David advises to focus on building a community rather than just making money, emphasizing the value of genuine engagement over specific outcomes.
- He discusses the significance of honing people skills and differentiating between real and fake content, while emphasizing the importance of reading for mental exercise and discernment.
Primary Topic: Conclusion
- David offers to send his book to listeners for free and provides his contact information.
- The speaker expresses gratitude for the conversation and plans for future collaboration with David.
- The episode closes with the speaker encouraging listeners to subscribe and give feedback for the podcast.
This sequence covers the main topics and the detailed points discussed in the episode with David Meltzer.

Follow DavWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode of the Buzzworthy Marketing Show, we are doing something unprecedented: hosting a panel discussion with three operational geniuses. After realizing the valuable insights these individuals possessed, our host decided to bring them onto the show to share their expertise in running a successful business. Meet Cassie, Shawn, and Nicco as they dive deep into the crucial connection between effective marketing and delivering quality services. Stay tuned for some invaluable insights that will elevate your business game!

Primary Topic: Introduction of a Panel
- Speaker introduces the concept of having a panel for the first time in the podcast's history
- Mentions being in a mastermind group and recognizing three operational geniuses
- Expresses excitement about the insights they can provide on running a business

Primary Topic: Panel Members
- Cassie, Shawn, and Nicco are introduced as the members of the panel
- The speaker mentions that he won't go into their bios but trusts in their expertise

Primary Topic: Purpose of the Panel
- The aim is to provide insights on running a business
- Emphasizes the importance of operational excellence alongside marketing
I hope this breakdown helps! If you want to explore deeper or have specific questions about this content, feel free to ask.

Follow Cassie:
https://www.linkedin.com/in/cassieanneshea


Follow Shawn:
https://www.linkedin.com/in/shawnjrichards
www.blueskybizconsulting.com


Follow Nicco:
https://www.linkedin.com/in/niccolo-c-leoneWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWelcome back to "Buzzworthy Marketing Show" the podcast where we discuss the buzz in the world of marketing. In this  Part 2 Episode, we will continue to demystify key performance indicators (KPIs) and strategies for small business success. In this episode, our expert panelists delve into understanding your business's operational health with a focus on profitability, both per product and in terms of overall financials.

00:00 Buzworthy marketing show, part 2 with insights.
03:29 Emphasizing profitability and balancing work-life priorities.
07:23 Enabling CEO to take vacation improves operations.
10:30 Clear goals drive high performing teams' success.
13:58 Diverse skills and leadership vital for success.
17:21 Leadership hinges on effective communication and decision-making.
21:18 Book on workflows emphasizes importance of consistency.
22:45 Scalability tied to customer journey and value.
28:56 Empowerment through delegation and overcoming financial apprehension.
30:45 Visualize success, make decisions from that place.
32:55 Promoted website and LinkedIn outreach for business.

Follow Cassie:
https://www.linkedin.com/in/cassieanneshea


Follow Shawn:
https://www.linkedin.com/in/shawnjrichards
www.blueskybizconsulting.com


Follow Nicco:
https://www.linkedin.com/in/niccolo-c-leone

World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered how a seemingly small digital tool could skyrocket your business's online presence? Strap in as we reveal the transformative power of Google Business Profile (GBP), where a local pizzeria owner's digital distress ignites a comprehensive masterclass on claiming your slice of the digital marketplace. Journey with us through the labyrinth of local SEO, as we dissect the critical steps to not only claim but masterfully curate your GBP. You'll discover how to infuse your online profile with the right mix of information and keywords, and why keeping your digital storefront vibrant with regular updates is a game-changer for attracting and retaining customers.

Navigating the world of customer reviews and direct messaging can feel like steering a ship through a storm, but fear not! We've got the compass you need to foster trust and engagement with your audience. We'll also introduce you to the unsung hero, Diziobiz, your ally in content scheduling that ensures your GBP is always buzzing with activity. Plus, the secret sauce to any strategy - analytics. Uncover the patterns of client behavior and refine your marketing like a pro, crafting content that resonates and converts. Don't miss this treasure trove of insights that could be the difference between getting lost in the shuffle and being the go-to destination for your potential clients.

0:00 - Maximizing Google Business Profile for Success
5:38 - Leveraging Google Business Profile for SuccessFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets to thriving in digital marketing's new landscape, where privacy concerns and dwindling third-party data have rewritten the rulebook. Join me as we chart a course through the seismic shifts brought about by GDPR and CCPA, laying bare the essentials of leveraging first-party data and fostering robust customer relationships. The golden days of effortless targeting via Google Ads have morphed into a strategic battleground, and we're here to arm you with the insights required to not just survive, but to prosper. Discover why the savvy approach to Google Ads is now about informed, strategic engagement, and how this translates to sustainable growth and a standout presence in the marketplace.

Ever considered handing over the reins of your Google Ads to a master tactician? This episode is your guide to making a well-informed decision. We dissect the crucial factors in choosing the right Google Ads manager, from aligning with your growth ambitions to guaranteeing transparency and judicious budget management. I draw from my treasure trove of marketing wisdom, accumulated over nearly two decades, to illuminate the path to a strategic partnership that catalyzes your business goals. Subscribe for a trove of knowledge that will empower your hiring choices and create a business presence that not only buzzes but roars.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textPrepare to unlock the secrets of social media alchemy for small businesses, where we liken the strategy and excitement to that of mountain biking. We'll guide you through a trek of discovering which social media platforms serve as the best trails for your brand's journey, emphasizing the importance of a distinctive voice and visual presence to make your digital mark. Our expedition includes mapping out content strategies to keep your audience captivated and the irreplaceable value of community that both bikers and brands cherish for success. Just like a well-planned ride through the backcountry, we'll help you plan your route to a thriving online presence.

This episode is a must-listen for entrepreneurs eager to navigate the social media landscape with the finesse of a seasoned mountain biker. Face the uphill battle of time investment and the challenge of crafting standout content with our arsenal of strategies and tools, designed to boost efficiency and outsmart ever-changing algorithms. Be inspired by the tale of a CPA firm that transformed complex tax jargon into engaging, relatable stories, proving that with creativity and tenacity, any brand can find its spot in the online limelight. It's time to put on your digital helmets and join us as we pedal through the exhilarating world of social media marketing.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCast your line and prepare for a tale of strategic conquest, as I bring the wisdom of Alaskan fishing to the realm of Google Ads micro-testing. Hooked on the idea of a plentiful catch, we chart a course through the turbulent waters of digital marketing, where the smallest tweaks to your campaigns can reel in a sea of eager customers. My adventure in the Last Frontier serves as the perfect backdrop to unfold the savvy techniques that will empower you to navigate the currents of consumer behavior, ensuring your message lands in the most fertile waters.

Embark with me on this marketing odyssey, where we don't just cast a wide net, but carefully select our 'baits' and 'fishing spots' to optimize engagement and amplify sales. No need to brave this voyage alone; I've got a trove of resources anchored at buzzworthybiz ready to support your journey. And for those hungry for more, remember to anchor your spot on the Buzzworthy Marketing Show, where insights flow as freely as the Alaskan rivers, guiding you to the ultimate digital marketing catch.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wonder if a website can truly transform your small business, even when you're the talk of the town through referrals? Prepare to be convinced as we showcase just how pivotal a sleek digital storefront is for proving your authenticity and earning trust. We're not just talking shop; we're revealing the insider info on why 84% of consumers trust a business more when it has an online presence that radiates credibility. Our conversation delves deep into the art of presenting your service-based business online—think of it as your digital handshake with potential clients, where you share everything from your pricing to your core values.

Then, we get real about the game-changing power of testimonials. Imagine turning your satisfied customers' praises into the lifeblood of your digital reputation. We share strategies on how to gather those gold-star reviews and display them in a way that turns heads, confirming that responding to feedback isn't just polite—it's smart business. And if you're wondering how to amplify that word-of-mouth magic you already have, let us guide you on making your website work wonders to convert those warm referrals into dedicated followers of your brand. Join us for this insightful episode where we empower you with the tools to make your small business shine online.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textGet ready to unlock the secrets of AI in marketing as we celebrate a milestone—our 100th episode and the launch of our seventh season! Thank you for being the driving force behind our journey to the top of the podcast charts. This episode is a treasure trove of insights on how AI has graduated from a futuristic fantasy to a powerhouse in service-based industry marketing. We're unwrapping the incredible ways AI personalizes marketing campaigns and simplifies complex operations while never losing sight of the ethical compass that must guide its use. You'll get an inside look at how AI is reshaping the way we engage with customers through precision-tailored ads and chatbots so responsive, they'll make your head spin. Plus, we're spotlighting revolutionary AI marketing tools that are turning the industry on its head.

Strap in as we navigate the delicate balance of blending AI with the irreplaceable human element that keeps customer relations thriving. Discover how AI's data-crunching prowess can be harnessed to refine services down to the finest detail, ensuring that every decision is informed, not dictated, by technology. We understand that the AI landscape is ever-changing, so we're committing to keep you in the loop with our monthly newsletter—think of it as your AI compass in a sea of data. And for those dipping their toes into the AI waters, fear not! We're offering a discovery call to provide that much-needed personalized touch. This episode is your guide to embracing the boundless potential of AI, enhancing your business values, and ensuring that your company's heart and soul remain at the helm of your marketing voyage.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.