Build Your Salon with Phil Jackson (Build Your Salon with Phil Jackson)

In this latest episode of our podcast, I dive into the transformative journey from living a high-flying lifestyle to facing the humbling experience of queuing at a food bank. The narrative often paints life as a sequence of tough times, but I'm here to question that notion and offer a fresh perspective on resilience and opportunity. It's about playing the cards we're dealt with grace and a positive mindset.

Join me as I share personal reflections and inspiring stories from my coaching group, illustrating how shifting our mindset can lead to growth and success, even when adversity strikes. I'll also discuss the difference between fact and story, encouraging listeners to appreciate their unique experiences and not get caught up in a universal narrative of struggle.

For all my salon owner friends, this episode extends a warm invitation to contribute to our industry feedback segment and to send in your queries for the upcoming Q&A 'Ask Me Anything' episode. Whether you're thriving or facing challenges, your input is invaluable, and I assure you that anonymity is an option for those who prefer it.

I'm eager to imbue your questions with wisdom gleaned from our collective experiences in the beauty industry trenches. So, let's prepare for an episode that promises to be packed with real-world insights, as we navigate life's peaks and valleys together. Remember, there's only a week left until our next instalment, and I can't wait to share more Wise Owl wisdom with you. Until then, take care and keep striving for greatness.

Hello my fabulous salon owners! I'm back again with a podcast episode that's going to set your profits on fire! In this episode, we're diving headfirst into the secrets of maximising your profit margin. We'll chat about the golden 85-90% capacity rule and how it affects your bottom line. You'll discover not one, but two amazing ways to boost your profit margin: cranking up your income and trimming those pesky expenses.

So, fasten your seatbelts and join me on this enlightening journey to not just bigger profits, but a more successful and vibrant salon! It's going to be a thrilling ride, I promise. Cheers!

Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze of seasonal walk-ins into the year-round warmth of loyal clientele.

 

In this episode, I tackle the art of capitalising on your salon's prime location and the strategies that can help convert those one-time summer visitors into repeat customers who can't stay away, no matter the season. I also cover the power of targeted marketing, with a focus on email and social media campaigns, and the pivotal role they play in customer retention.

 

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)

 

I also delve into your service menu – it's time to shine a spotlight on those high-margin treatments, like facials, which can really elevate your bottom line. I share my thoughts on why facials are a hidden gem that can help keep your salon bustling even when the temperatures drop.

 

And remember, I'm always on the lookout for inspiring guests to bring fresh insights to the show. If you have someone in mind who'd be perfect, don't hesitate to drop me a line at phil@buildyoursalon.com. I'd love to hear from you.

 

Don't forget to mark your calendars for another episode brimming with wisdom and practical advice, coming your way in just seven days. Until then, stay informed and take the utmost care with 'Build Your Salon'. I can't wait to share more savvy salon tips with you all soon.

In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry.

As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing consultations, and maintaining customer contact throughout their journey.

Learn how to create a welcoming and calming salon ambiance that keeps clients returning, and discover ways to truly engage your customers before and after their appointments. Join me as we explore the nuances of customer experience and the power of meaningful connections in our industry.

Let’s make your salon stand out!

Hello there, my fellow salon owners and industry enthusiasts! Ready for another exciting episode of our podcast? In this one, we're exploring the magical world of unique branding and how it can be your golden ticket to salon success. You see, being just another face in the crowd won't cut it. You need to stand out, be distinctive, be YOU. We're diving into how a robust branding strategy, reflecting your salon's individuality, can catapult your business into the spotlight and beyond.

Expect to feel empowered, as we chat about the importance of grabbing the attention your business deserves and seizing the opportunities that come with it. We're also discussing how you can strike a chord with the younger generation by showing the social impact your salon is making. Got a question for us? Don't be shy, drop them in for our monthly Q&A session.

So, whether you're a seasoned salon owner or just setting up shop, this episode is packed with wisdom and practical tips. So, grab a cuppa and let's get started, shall we? This episode is going to be a cracker!

Hello there! I'm Phil Jackson, the queen of salons, and I've got a treat in store for you in this episode of the podcast. If you've ever felt overwhelmed by the relentless to-do lists and administrative tasks that come with running a busy salon, then you're in the right place.

 

In this insightful episode, I respond to Chantelle, a salon owner who's struggling to keep up with her bustling business. She's swamped with marketing, admin, and client communications, and it's eating into her evenings and weekends. My mission? To help her, and you, master salon efficiency.

 

I've crafted a five-step process that's all about working smarter, not harder. I'll guide you through the art of corralling your tasks into a single, efficient list and show you how to harness technology to lighten your load. I'll share secrets on being ruthlessly selective with your focus, so you can dedicate time to activities that truly move your business forward.

 

During the episode, I delve into practical tips for reducing the number of lists you have, the importance of aligning your tasks with your business goals, and the power of delegation and automation. I also discuss setting boundaries to protect your personal time and how to turn to-do items into appointments with yourself to ensure they get done.

 

By the end of our time together, you'll have a clear understanding of how to streamline your workflow and boost your productivity. This isn't just about crossing off tasks; it's about creating a sustainable approach to business that allows you and your team to thrive without the overwhelm.

 

So, whether you're listening on your commute, during your break, or as you wind down for the day, tune in to this episode for a dose of wise owl wisdom. It's time to transform your salon workflow and build the efficient, flourishing business you deserve. Don't forget to reach out with your questions or to share your own productivity tips – I always love hearing from you.

 

And now, if you'll excuse me, I've got a cauliflower to buy! Join me again soon, when I'll be back with more success tips for salon owners. Until then, take care and keep striving for greatness in your salon empire.

In this episode, I sit down for a vibrant chat with the dynamite Debbie Lewis, founder of Salon Angels and Salon Socials. Brace yourself for an invigorating journey into the world of strategic goal setting and how it can totally change your business game. We delve into Debbie's inspiring journey from a beauty professional to a business owner, unveiling the hidden challenges and rewards of this transition.

We tackle the often overlooked topic of profitability-oriented goal setting for salon owners and entrepreneurs. And boy, does Debbie deliver! She shares her unique insights into the power of visualisation, the importance of planning, and the danger of chasing new ideas without a solid strategy. If you're like me and often find yourself being a business magpie, you're going to want to hear this.

Our chat wraps up with Debbie sharing her top tips for business success, and I must say, it's a goldmine of wisdom. So buckle up, folks! Join us on this enlightening journey packed with practical tips and inspiration, and let Debbie guide you to realise your business dreams. Believe me, this episode is a real treat for anyone aiming to hit the heights of success in the business world. Enjoy!

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them.

Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay exceptional and ahead of the curve.

Tune in to transform your client relationships and boost your business's longevity!

Hello my lovely salon aficionados! Join me in this enlightening episode where we dive into the secret formula to turn those fresh faces walking into your salon into loyal, returning customers. We delve into my tried and tested five-step strategy that has proven successful in my salon for years. We'll explore the importance of extended appointments and other components that work harmoniously to provide an unparalleled customer experience.

Tune in and unravel the secrets to cultivating a thriving, profitable salon business!

Hello, salon friends! It's Phil Jackson, your queen of salons, back with another dose of wise owl wisdom. In this episode, we’re diving deep into innovative marketing strategies that go beyond the crowded world of social media. If you’ve been feeling stuck or uninspired with your current marketing efforts, this episode is for you!

Relive the excitement of opening your salon with my "new salon crazy" approach, designed to inject fresh creativity into your strategies.  Tune in and get ready to transform your marketing game with proven strategies and innovative ideas.

Until next time, take care and stay engaged with the latest insights and advice from Build Your Salon.

 

 

Welcome to another insightful episode of the Build Your Salon podcast!

I’m thrilled to share with you the secrets to maximising your salon's profits while managing the delicate balance between being a beauty professional and a savvy business owner. In this episode, we tackle the UK’s cultural hesitance towards discussing finances and uncover why transparency with your team can inspire and drive your business forward. Say goodbye to end-of-year financial surprises by learning how to keep a pulse on your salon's financial health year-round.

We’ll share actionable tips on reducing unnecessary expenses and staying agile in the face of economic shifts, ensuring you keep more of what you earn. Take your retail game to the next level with white labelling, focusing on how they can skyrocket your profit margins.

Tune in for all these insights and more, and don’t hesitate to reach out with questions or interest in joining us on a future episode of the Build Your Salon podcast!

Join me, and let's transform your salon with smart financial practices, boosting profits and enhancing product quality.

Enjoy the episode and take care!
Phil

Hey there, salon superstars! This latest episode of our podcast is all about unlocking the mysteries of successful salon team recruitment and management. We delve into the ins and outs of a mindful hiring process, laying down crystal-clear expectations, and how to foster professional relationships with your team. After all, your first recruit sets the tone for the rest of your team, so it's crucial to ensure they're a perfect fit from the word go.

Plus, we're giving you a heads up for our upcoming Q&A episode. So, don't be shy - drop us a line with any questions or comments you have about running your salon.

In our latest episode, I delve into the world of salon business, particularly focusing on how to navigate those quieter months that can often feel a little daunting. 

I discuss the power of small business flexibility, such as tweaking opening hours to align with customer patterns for a more efficient operation. I introduce the concept of 'winter opening hours' – a strategic and energy-saving move that could really transform your salon's year-round performance.

The episode is also a goldmine for anyone dreaming of opening their own salon or wanting to infuse new life into their current setup. I peel back the layers of my own journey to salon success, revealing how I managed to create a unique space on a tight budget. From choosing affordable yet stylish decor like single stem vases to repurposing vintage furniture, I show you how to craft an inviting atmosphere that your clients will adore.

Beyond the aesthetics, I offer frank advice on nurturing new talent within your salon, ensuring that both your team and your clientele leave with smiles on their faces. Whether you're seeking inspiration, encouragement, or actionable advice, this episode is designed to help your salon business blossom.

So, tune in, and let's share this journey together. Remember, I'm always here to support you, so feel free to reach out with your thoughts and questions. Let's make this the year your salon truly shines!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners.

With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services.

I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses.

Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable!

Tune in for all the insights you need to keep thriving amidst competition.

Hello there, salon stars! It's time to polish up your business acumen and sprinkle some shine on your salon strategies. This episode is jam-packed with insightful advice, practical tips and savvy strategies focused on marketing. We'll explore the wonders of 'recommend a friend' promotions, delve into 'lost client' marketing and revitalise your salon with my exclusive 'recovery promotion' bundle. In this Q&A session where I'll be tackling some burning questions from our fabulous listeners.

We'll then journey through the sometimes confusing world of social media for small businesses. We'll shed light on the magic of batching content, making the most of schedulers, and repurposing content in different formats. Unearth the power of consistent and engaging posts! As we venture further, I'll give you a sneak peek into my 'Get Paid Properly' programme, designed to help you understand your business costs and break-even points.

Remember, you can always hop over to buildyoursalon.com or buildyoursalonpodcast.com for a treasure trove of previous episodes and to send in your questions for our future Q&A sessions. So tune in and let's embark on this transformative journey together!

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer practical strategies for client communication, such as using autoresponders, to help you reclaim your personal time and create a healthier balance between your salon and your life.

When it comes to managing your team, financial constraints shouldn't be a stumbling block. Learn how to handle pay rise requests and commission structures while ensuring your salon remains profitable. I discuss the often-overlooked reality that money is a limited long-term motivator and provide tips on recruiting and retaining a dynamic team. To maximise productivity and reduce stress, I lay out my personal approach to meticulous planning and goal-setting. Facing fierce competition in the laser hair removal market? I'll walk you through strategies to improve profitability, including bold moves like significant price adjustments. Whether you’re contemplating a major business shift or considering an entirely new career path, this episode offers valuable advice and encouragement to keep you on track. Don't forget to subscribe and leave a review if you find our conversation helpful!

Listen now and take the first step towards mastering work-life balance and salon profitability!

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session.

Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges.

We discuss the importance of aligning your product offerings with your salon's brand and explore the potential of exciting pricing strategies.

Whether you're struggling with retail sales or looking to enhance your team's performance, this episode is packed with actionable advice and tips to elevate your salon business.

Tune in for your dose of Wise Owl wisdom and let’s build your salon together!

Oh, hello there, you fabulous salon virtuosos! It's your ever-so-humble Queen of Salons, Phil Jackson, here to sprinkle a bit of sparkle on your business acumen. In this cracking episode, I'm dishing out my five top-notch resolutions to give your salon that much-deserved oomph for 2024. So, dust off your abacuses and get ready for a grand ol' time fine-tuning those profits!

As we all know, January can be as unpredictable as online dating, but fret not, my dear friends, because I've got your back. I'll be your trusty guide through the wilderness of cash flow management and the magical land of strategic alliances.

In our little chinwag, I'll spill the beans on my "money hour" ritual. It's not some hocus-pocus; it's about getting down to brass tacks with your finances every Friday morning. And, oh! The wonders it does!

But wait, there's more! We'll be gabbing about the power of a strong business tribe. It's all about who you rub shoulders with in the salon world. Surround yourself with wizards and watch your business fly on a broomstick of success.

And of course, it wouldn't be a proper natter without discussing the ever-so-merry political landscape here in the UK. Whether we're in for a government switcheroo or not, I'll help you ensure that your salon stays as steady as a ship in calm waters.

So, grab a cuppa, settle in, and prepare to jot down notes as I share my quintet of resolutions that are sure to set your salon business ablaze – in the best possible way, of course.

I can't wait to hear your success stories, so don't be shy—drop me a line at phil@buildyoursalon.com!

And keep those Q&A questions coming; they're the jam to my scone. Until next week, keep shining bright, you salon superstars! Toodle-oo!

In this captivating episode, I sit down with the phenomenal Heffy Wheeler, better known to her legion of followers as Heffy X. She takes us on her inspirational journey, sharing how she went from a directionless youth, grappling with undiagnosed ADHD, to becoming a multi-award-winning colour specialist and a beacon of entrepreneurship in the salon industry.

Heffy's story is a testament to the transformative power of creativity, community, and the strategic use of social media. She opens up about the early days of her career, the challenges she faced, and how a temporary move to Canada led to the birth of a booming mobile business, which eventually blossomed into the successful salon she runs today.

What truly sets this episode apart is Heffy's generous insights into the art of building a thriving salon business that goes beyond just great hairstyles—it's about fostering a supportive community, both online and in the salon chair. She delves into the nuances of nurturing a salon brand on social media, discussing the delicate balance between showcasing individual stylists' work and maintaining the salon's overarching identity.

Heffy doesn't shy away from discussing the hurdles of viral success and the importance of converting online engagement into a loyal customer base. Her perspective on allowing her team's personal social media presence to complement the salon's brand is both refreshing and enlightening, offering valuable lessons for other salon owners.

Wrapping up the episode, Heffy highlights the significance of staff well-being and collaboration, not only for the success of the salon but also for her personal fulfilment as a business owner. It's a candid and insightful look at how creativity and passion, paired with strategic thinking, can pave the way to success in the competitive world of beauty and hairstyling.

Whether you're part of the hair and beauty industry or simply have an appreciation for the craft behind it, this episode is sure to enrich your understanding of salon success and might just spark a stroke of genius for your own endeavours. Join me as we dive into this colourful and enlightening conversation with the incredible Heffy X.

Emma Jarvis, a name synonymous with salon success, has carved out an empire from her early dreams of hairdressing, and she joined me to spill the secrets behind her thriving business.

 

In this episode, we dived deep into the nitty-gritty of salon industry trends, particularly post-Covid. Emma shared her anticipation of a return to employed salon models and how a blend of freelance freedom can be harmoniously mixed within a structured employment setting. It's a fascinating discussion, especially for those who aim to attract and retain the crème de la crème of talent.

 

We didn't just stop there; Emma and I peeled back the layers of effective business planning and goal-setting. If you're like me and sometimes get caught up in over-planning, you'll appreciate our candid talk on finding that sweet spot between dreaming and doing. Emma's inclusive approach to involving her entire team in the vision of the salon truly resonated with me, and I think you'll find it equally inspiring.

 

For the budding entrepreneurs out there, Emma offered some pearls of wisdom about connecting with your future self and the immeasurable benefits of learning from industry leaders. Her insights on this and giving back to the community we both love are truly invaluable.

 

To cap it all off, Emma's parting advice for aspiring entrepreneurs is succinct yet profound: connect with your future self and always learn from the best.

 

I can't wait for you to join us on this journey of discovery and empowerment. Tune in, soak up the wisdom, and let's pave the way to creating your own salon legacy. Catch you in just one week for our next episode.

In this episode, I'm diving deep into the realm of salon success, where I explore the intricacies of client retention, membership models, and the financial strategies that can elevate your salon from good to great. We kick things off with a candid Q&A session, discussing how the first quarter has been shaping up for salons. Despite a bumpy February, there's a sense of optimism as we see an uptick in March with more high spenders making their way back.

I tackle a listener's query about salon memberships, offering insights into crafting offerings that transform good customers into great ones. Tailoring memberships to provide more of what clients already adore, such as an upgraded massage, rather than just slapping on discounts, is the way to go. Pricing strategies are also on the agenda, and I give a shout-out to Chantel, promising an entire episode dedicated to productivity just around the corner.

The conversation then shifts to the importance of client retention and why a hands-on approach is crucial until your salon reaches a certain success level. I stress the magic of systemization for sustainable growth and offer a recommendation for those tangled in financial management – the game-changing book "Profit First".

For those pondering the crossroads of employment versus room rental for a new clinic, I weigh in on the pros and cons, urging a thoughtful approach. And I extend an open invitation to listeners with valuable industry insights to join me on the podcast. It's about creating an industry conversation that's as dynamic as the styles we craft.

So tune in to this episode, where I share practical tips and heartfelt advice to keep your salon thriving, your clientele loyal, and your business acumen sharp. It's all about shaping an industry that's as vibrant and dynamic as the styles we create. Join the conversation and let's take your salon to the next level together.

Hello, salon enthusiasts! I'm here to bring you our latest discussion. This week, we are focusing on a topic that might seem challenging at first - performance management. However, I urge you to stay with me, as we are about to make this subject a lot more engaging and beneficial.

I understand that the idea of annual reviews and one-on-one meetings might not be the most appealing, but there's real value in these discussions. They can significantly help in building a highly efficient team that can exceed your financial targets with ease.

I've been working on understanding the dynamics of a salon and I've come up with some excellent tips on how to make these reviews less tedious and more productive. This isn't just about meeting the formalities; it's about investing in our team's development, ensuring that every stylist and technician feels integrated into the salon's overarching vision.

In addition to our usual discussions, I'm opening up the platform for your suggestions on our next guest. After a highly enlightening discussion with Chris Moody on salon education, I'm open to hearing your suggestions on who we should invite next. If you have someone in mind who brings a fresh perspective, do share their names with me.

So, let's delve into the world of salon performance management. It's an interesting topic and I assure you, by the end of this discussion, you'll be motivated to give your team a motivational talk that will inspire them to aim high. I look forward to our next meeting soon.

Buckle up folks, this episode is an enlightening rollercoaster ride through the ever-changing landscape of salon education. Join me as I chat with the charismatic hairdresser and education specialist, Chris Moody. He's the real deal, still working on the salon floor, yet leading the charge in revolutionising salon education. We dive deep into the impact of social media on education, discussing how it has both opened up new learning avenues and threatened the quality of education.

And then, there's regulation - is it a saviour or a stifler? We take a nostalgic walk down memory lane, exploring the rich legacy of the UK hairdressing industry. But it's not all about the past, we debate the significance of authenticity in teaching and coaching, and explore the chaotic beauty of shared physical learning spaces.

Chris also shares about his innovative online program, Global Peak Performance Systems (GPS), which is lighting the way for educators and leaders worldwide. So grab a cuppa and settle in, you're about to have your understanding of salon education turned on its head!

Find details of GPS here: https://bit.ly/levelupwithchris

 

Follow Ollie on instagram here: https://instagram.com/olliagency

In this engaging episode of the podcast, I am delighted to welcome Ollie Johns, an incredibly talented self-taught brand and visual identity designer who has made substantial progress in the beauty industry. Our discussion delves deep into the crux of branding and its vital role in distinguishing a salon in the cutthroat marketplace. Ollie demystifies the common misconceptions about branding, underlining that it's much more than just a logo; it encapsulates the core values, market positioning, and the visual narrative of a business.

As we explore Ollie's journey to becoming an expert without taking traditional educational paths, we investigate how he utilized online resources to perfect his craft and how this approach can be inspiring for others. His Instagram account, @ollieagency, stands as a proof of his skills and is an excellent resource for anyone seeking daily creative inspiration.

During our conversation, Ollie emphasizes the significance of a salon's visual identity and how it can elevate a business, stressing the necessity for consistency and the risks of rebranding too frequently. He provides a wealth of knowledge on how to create a brand identity that truly resonates with your target clientele and why understanding your business's personality is a crucial first step.

I am thrilled to share this enriching conversation with you, and I am sure that Ollie's expertise will inspire you to view your salon's brand identity with new eyes. Whether you're just starting or looking to refine your existing brand, this episode is filled with practical advice to help you stand out and prosper. So join us, and let's transform your salon into a brand that leaves a lasting impression.

Blimey, have I got a cracker of an episode for you today! It's none other than the queen of wax herself, Marta Saczkowska, spilling the beans on her journey from Poland to the UK's beauty empire elite. This isn't just a tale of ridding the world of unwanted hair; it's a saga of sheer entrepreneurial spirit, resilience, and savvy business acumen.

We wax lyrical (sorry!) about the benefits of finding your niche in the bustling beauty industry. And guess what? Marta's entrepreneurial flair has seen her launch her very own wax brand, giving us a peek behind the curtain of developing a product that's not just a tub of wax, but a vessel of her passion and values.

So, there you have it, folks – if you're itching for an episode with insights that stick (much like wax to hair, I suppose), then you're in the right place.

Connect with Marta here:

Website: https://www.martazaczkowska.com

Free FB community, Support group for Waxing Professionals: https://www.facebook.com/groups/482681405963772

ZAKAWAX launch - subscribe to the newsletter: https://waxingspecialist.kartra.com/page/waxlaunch

In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate your turnover but actually boost your bottom line.

 

Join me as we examine the misleading promises of equipment manufacturers and the importance of understanding your profit margin. I'll reveal the real cost of investment and the often overlooked distinction between revenue and profit when purchasing new equipment, like a laser hair removal machine.

 

I'll break down the economics of your salon, discussing fixed, variable, and direct costs, and how they impact your profit margin. By the end of this episode, you'll have the financial insights to make smarter investment decisions for your salon's future.

 

We'll also touch on last week's topic, profit margin, and I'll challenge you to consider whether you've achieved the efficiencies in your business that can lead to scale economies or reduced direct costs. And don't forget, you can catch up on any episodes you've missed at buildyoursalonpodcast.com, where you'll also find a helpful cheat sheet for this trilogy of profitable episodes.

 

I'm here to help you see through the empty promises and equip you with the knowledge to make informed decisions that lead to genuine profit. So tune in, and let's take a critical look at what it takes to create a thriving, profitable salon business.

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.

 

We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.

 

Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll provide easy-to-implement tips to build and maintain engagement. We'll discuss enhancing pre-visit interactions with tailored emails and sharing your salon's ethos to make new clients feel valued and comfortable.

 

Join me as we explore these strategies and more, ensuring your salon business thrives by turning new visitors into loyal, long-term clients. I can't wait to hear your thoughts and success stories!

 

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)

Hello there, my salon friends! It's Phil Jackson here, your trusted salon sage, bringing you another episode that's bound to transform your salon business. This time, we're diving deep into the world of salon guarantees and how they can be the golden key to unlocking a world of loyalty, sales, and ultimate client satisfaction.

In this episode, titled "Do you do a gretat job?" I share the ins and outs of my own journey in creating a five-point promise for my hair salon. But it's not just about my story; it's a treasure trove of actionable advice that you can tailor to your own salon, whether you're a one-person show or a bustling chain.

I kick things off by explaining why salon guarantees can be a game-changer in setting your business apart and soothing those client worries. With examples from my own experience, I'll walk you through how to craft these assurances and communicate them effectively to your patrons. It's not just talk – these promises can boost your retail sales and manage client expectations like a charm.

But wait, there's more! We'll also explore how thorough consultations and upselling, like conditioning treatments, can work wonders for your revenue. Plus, I'll share insights on the importance of punctuality in appointments and how it shows respect for your client's time, which is crucial for building trust and loyalty.

And here's the best part: you play a role in this too! At the end of the episode, I invite you to share your feedback and experiences. Your insights are invaluable as we refine these strategies together.

So, grab a cuppa, settle in, and get ready to transform your salon experience with the power of solid promises. And remember, if you love what you hear, do leave us a five-star review and tune in again next week for more salon wisdom. Stay informed, stay inspired, and let's make every competitor wish they'd listened in too. Cheers!

If your salon retail is currently more of a headache than a cash cow, you're in the right place. By the time we're through, you'll be armed to the teeth with innovative strategies - we'll chat about everything from pricing retail into your services, to creating enticing product bundles and how to showcase your professional retail products via new client packages.

We'll be diving headfirst into the world of retail culture within your salon - I'm talking zero tolerance for mediocrity and squeezing every ounce of support from your suppliers.

Grab a cuppa, find a notepad, and let's set your retail sales on fire, together.

In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and streamline operations, just as I did in my own salon when tackling the complexities of wedding bookings.

We’ll explore the significance of managing expectations, both for your team and your clients, to create a more serene working environment. Join me as I provide insights into delegating tasks, ensuring you don’t wear too many hats, and ultimately fostering a less chaotic business atmosphere. Tune in for strategic advice that could transform your salon experience and keep the chaos at bay.

In this captivating episode, I had the absolute pleasure of sitting down with the remarkable Donna Clayton, a beauty therapist turned educator who has truly transformed the landscape of beauty industry training. Our conversation was a delightful journey through Donna's career, starting from her early days as a budding hairdresser to becoming a revered name in beauty education.

 

I fondly recalled our time at Basingstoke College, where Donna's zeal for lifelong learning first took root. She shared the pivotal moments that propelled her from working in salons to pursuing a teaching career, and the fulfilment she found in the dynamic world of education. Donna's insights into the NVQ system were particularly enlightening, as she highlighted the gap between academic preparation and real-world salon readiness.

 

The episode then took an exciting turn as we delved into the world of solo training academies. I shared my personal experiences with the Academy Creator programme, and we discussed the unique challenges and opportunities that solo practitioners face. Donna illuminated the ways in which tailored education can not only boost a business but also provide immense personal satisfaction.

 

We ventured further into the transformative impact that salon academies can have on the industry. From elevating client education to creating new revenue streams, the potential for growth and innovation within salon environments became crystal clear.

 

To wrap up, Donna and I explored the blueprint for beauty industry success and the significance of mentorship and knowledge sharing. I invited listeners to engage with the conversation and hinted at upcoming episodes that promise to ignite the aspirations of anyone passionate about the beauty business.

 

With chapters meticulously outlined, this episode is not just an inspirational narrative but a guide for beauty professionals looking to chart their own course towards success. Join us as we unveil the secrets to pioneering personalised beauty training and transforming salons into classrooms.

In this compelling episode of the podcast, I had the distinct honour of welcoming Liz McKeon, an esteemed salon business expert and founder of the International Salon Business School. We delved into a subject that resonates deeply with me – the critical role salon professionals can play in recognising and responding to domestic abuse.

 

Liz shared her personal journey, which transitioned from retail and salon ownership to a more transformative role where she now empowers salon workers. She introduced us to Shear Haven, an insightful training programme designed to help salon workers detect signs of domestic abuse. This programme is especially close to Liz's heart due to her own experiences, and she spoke about the nuances of training stylists to offer support without overstepping, transforming salons into safe havens.

 

We also explored the intimate bond between stylists and clients, which often extends beyond the superficial. It's this unique relationship that can make salon professionals the first to notice subtle signs of abuse such as changes in behaviour or unexplained injuries. Liz's stories highlighted the gravity of these observations and the importance of a caring response.

 

Looking ahead, we discussed the potential of integrating salon business education into academic curriculums, which could be revolutionary in creating educated allies against domestic abuse. As we concluded, I extended an invitation to listeners to join this vital dialogue and help amplify this cause.

 

Throughout the episode, we covered key chapters such as 'Salons Advocate Domestic Abuse Prevention', 'Signs of Domestic Abuse in Salons', and 'Recognising and Responding to Domestic Abuse'. We concluded with 'Implementing Salon Business Education in Curriculum', emphasising the importance of education and awareness.

 

I truly believe this episode is a tapestry of change in the making, and I invite you to be part of this transformation. Join us as we explore how the salon industry is rising as an ally in domestic abuse awareness. Your participation could make a world of difference.

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy.

Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email marketing to keep your customers engaged. Plus, I'll share some timeless, old-school marketing techniques that still pack a punch, proving there are multiple ways to shine in the beauty industry.

Stay tuned, keep pushing forward, and let's create a resilient and thriving salon business together. Your journey to success starts now!

Feeling the pinch of lost clients and stagnant growth? 

Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace.

We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success.

Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!

Hello, my salon buddies! Get ready to buckle in for an enlightening chat on overcoming challenges in the salon industry. We dive into an exciting Q&A session discussing everything from identifying and solving retention issues, to understanding your clients' expectations. We also cover how to use lost client surveys to your advantage. We’re not just about attracting new clients, we’re about keeping them, because let’s face it, that's half the game.

We've all been in Jay's shoes, haven't we? Finding our ledger in the red more often than not. So, we chat about how to figure out if your problem is with revenue generation or expense management. Remember, profitability isn't just about figures—it's an indicator of the health of your business.

In the second half of our chat, we steer towards recruitment marketing and online booking—a world filled with opportunities if you know how to do it right. Join Laura and I as we venture through tried-and-tested strategies, from the good old flyers to the trendier social media campaigns. And guess what, we even explore some out-of-the-box ways to make recruitment marketing more engaging.

Plus, we chat about how to use your existing clients to spread your recruitment message. Who knew our clients could be a potent marketing tool? We also discuss the benefits of text messages for client bookings and share tips to encourage clients to book online. So come along, let's explore these exciting strategies together and give your salon business the boost it needs!

Hello there, salon mavens! In this podcast episode, I offer you a foolproof plan to revolutionise your salon's marketing strategy for 2024. We start by exploring the hazards of last-minute, panic marketing and how it can turn your business into a frantic mess. I'll be offering practical tips on how to align your marketing strategies with your financial goals and how to instil a sense of calm in your business operations.

In this episode, I'll be guiding you on how to polish successful past campaigns rather than constantly chasing innovation. I'll help you tap into your customer's conversation, using events like Christmas, Valentine's Day and Mother's Day as promotional hooks. We'll be delving into the importance of identifying your target market before deciding on the product, and the necessity to build marketing campaigns on multiple pillars.

I'm going to reveal how to make the most of online, offline, and in-salon marketing to make sure your salon stands out in 2024. You wouldn't want to miss this chance to give your salon's marketing approach a complete makeover, would you? So, come along and let's set your salon on the path to success for 2024! Cheers!

Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow your salon. I’ll explore the importance of salon software systems, effective training, and leveraging social media to deepen connections with clients. Whether you’re starting anew or looking to optimise your existing practices, this episode is packed with actionable insights to elevate your salon’s success. Tune in and let’s navigate the path to a flourishing salon together!

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times?

In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic.

We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial stability, reducing anxiety and helping you make confident decisions about staffing, marketing, and financial planning. Whether you're a solo entrepreneur or managing a large team, now is the perfect time to implement memberships in your salon.

Plus, I’ve put together a handy cheat sheet to help you get started with memberships. Don’t miss this wisdom-packed session!

For your convenience, you can download the cheat sheet at buildyoursalonpodcast.com/memberships.

Feel free to reach out with any questions or to share your thoughts on how memberships could benefit your salon. I’m also gearing up for an exciting Q&A session, so send in your questions!

Tune in now and let’s revolutionise your salon’s income model together. See you in the episode!

Best, Phil Jackson

Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that could be used across the entire industry. It would not only reduce bureaucratic hassles but also enhance the customer experience and potentially boost our revenue.

 

But that's not all. I also tackle the age limits on apprenticeship contracts. It's time we break down these outdated barriers and promote age inclusivity in our industry. By lifting these restrictions, we can offer equal opportunities to all aspiring apprentices, regardless of their age, and enrich our workforce with diverse talents.

 

I'll be sharing my thoughts on these bold changes and would love to hear your views as well. Together, we can create a brighter future for the salon industry. So tune in, get inspired, and let's transform our salons for the better!

 

And don't forget to reach out to me at phil@buildyoursalon.com with your thoughts or if you have any questions for our monthly Q&A episode. Your feedback and participation are what make this podcast truly special.

 

Thank you for joining me, and until next time, take care!

In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices.

I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises.

Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success.

Get your cheat sheet here: https://buildyoursalonpodcast.com/money

Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!

Transform Your Salon: Focus on Profitability, Not Revenue

Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability is the true path to sustainable growth and fulfilment.

Join me as I uncover five critical reasons to shift your focus from revenue to profit. We’ll explore how this change can support long-term investments, help you avoid the pitfalls of short-term gains, and align your business goals with your personal lifestyle aspirations. By the end of this episode, you'll have actionable insights to make your salon more efficient and rewarding.

Don’t forget to subscribe to leave a five-star review—it helps more than you know. Until next time, keep thriving and let’s make your salon dreams a reality!

Phil Jackson, your Queen of Salons 🌟

Hello there, lovely listeners! Welcome to another thrilling episode of our salon business revolution podcast. We're going to take you on a journey beyond our industry, with some fascinating tales about how we shook things up at our salon. We've taken some pretty nifty ideas from restaurants and airlines and they've done wonders for our profits.

There are plenty of juicy, practical tips and real-life examples that you can put into action right away. So, what are you waiting for? Join us for this exciting episode and let's take your salon business to dizzying new heights!

In this episode, I delve into the essential topic of profit margins, a vital component for any salon business aiming for financial success. We often overlook the importance of understanding profit, sometimes even feeling uneasy discussing it. But here, I lay out the reasons why it's absolutely crucial for not just personal gain but for the resilience and growth of your salon.

 

As your guide, I'll share some personal stories and updates, including my exciting retreat for salon owners in Tenerife and a sneak peek at an upcoming event, "Your Amazing Year 2025." I'm also eager to hear from you, my listeners, about your own experiences with profit margins, so please do get in touch.

 

Throughout the episode, I present practical strategies to improve your profit margin, whether it's through increasing efficiency or cutting costs. From considering changes in your team to focusing on more profitable services, I'll help you identify where you can make impactful changes.

 

Don't worry if all this talk about profit margins and finances seems a bit daunting; I've prepared a handy cheat sheet available on buildyoursalonpodcast.com to guide you through the concepts we discuss.

 

By the end of our time together, you'll have gained valuable insights and actionable advice to help strengthen your salon's financial health. It's my goal to set you up for your most profitable year yet. Remember, mastering your finances is just a play button away, so join me on this journey to financial mastery in the salon industry.

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees.

Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics.

We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence.

Join me as we unlock the secrets to a motivated and harmonious salon team!

Hey there, it's me again with another fun-packed episode that's going to shake up your salon business. This time we're getting down and dirty with business competition, client cancellations, and the massive role of salon software.

We kick things off by talking about how we really shouldn't stress about competitors and instead, let's focus on what makes our salon unique. It's all about standing out, not fitting in, right? Then we're diving headfirst into the sticky situation of last-minute cancellations and no-shows. Don't worry, I've got some practical tips up my sleeve, like upfront charging, a solid booking process, and strategic reminders.

Next up, let's chat about salon software. It's like the backbone of your salon, isn't it? I'm sharing my thoughts on what features to prioritise and I'm even revealing the top three software companies I personally recommend. Plus, I'm answering Paul's question, offering a fresh perspective on salon software challenges.

So, what are you waiting for? Grab a cuppa, get comfy, and let's revolutionise your salon business together! Don't miss out, because these tips could be the game-changer you've been waiting for. Let's build your salon, shall we?

As we gear up for Q4 with Halloween, Black Friday, Christmas, and New Year just around the corner, it’s the perfect time to maximise your salon’s productivity and profitability. In this episode, I’ll share practical tips and strategies to help you on your way to salon success.

First, we tackle the feeling of overwhelm that often accompanies salon ownership. Listen in as I respond to Graham's question, offering essential productivity tips like the art of saying no, timely decision-making, and the benefits of hiring a virtual assistant.

Next, discover how to shift your customers’ focus from low-profit to high-profit services, enhance your email marketing, and offer enticing free consultations. We’ll also discuss pricing strategies and memberships to efficiently manage service demand and the importance of prompt follow-ups to nurture potential clients.

Whether you're looking to streamline your operations or unlock high-profit services, this episode is packed with actionable insights to help your salon thrive.

Don’t forget to reach out with your questions at phil@buildyoursalon.com. I look forward to hearing from you!

PS the book I struggle to remember the name of in this episode is: The 12 Week Year by Brian Moran available here: https://amzn.to/4fWShxR

Hello, my fellow salon owners!

Get ready to sleigh the holiday season with our latest podcast episode that's all about maximising profits, maintaining top-notch customer experiences and keeping your team merry and bright. Join us as we discuss strategies to keep your cash register jingling all the way, including getting festive season appointments paid upfront and mastering the art of upselling. But that's not all - we're also discussing how to effectively manage potential issues like staff falling ill or needing to reschedule appointments.

We've got Phil Jackson from Build Your Salon to share his wise insights on setting and achieving daily team targets, the magic of daily huddles, and how essential it is to keep the lines of communication open for reaching your goals. So, don your Santa hats and get ready to jingle all the way to success this December with our power-packed episode. You certainly won't want to miss out!

In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble beginnings as a "nail varnish lid polisher" to her ascent as an award-winning beauty therapist, we unpack the valuable lessons learned along her journey.

 

As a trained social media manager, I offer insights into the art of personal branding and the strategic pricing that challenges the undervaluation often faced by mobile therapists. We delve into the importance of crafting a distinctive online identity, the clever use of platforms like Instagram, and how these tools can help solo therapists shine in a saturated market.

 

We also discuss the transformative power of online courses and their role in diversifying income streams for solo entrepreneurs. Whether it's stress management or skincare during menopause, these digital offerings can provide both a global reach and financial stability, complementing traditional hands-on services.

 

Throughout this episode, our focus remains steadfast on the empowerment of solo therapists. By sharing our experiences and expert insights, we aim to inspire you to elevate your business, enhance your skills, and achieve the success you've always envisioned in the beauty industry. Whether you're a seasoned salon owner or embarking on a solo venture, there's a wealth of practical advice here to help you thrive.

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business.

 

Our conversation journeyed from Ruth's formative years as an apprentice to her challenging yet insightful tenure managing a salon at Regis. She highlighted the significance of strategic pricing, a factor often overlooked yet paramount to long-term success. We tackled the prevalent fears new freelancers face, particularly the trap of underpricing, and discussed how to establish a profitable and sustainable pricing structure.

 

Furthermore, Ruth and I delved into the bold move of positioning a salon at the high end of the market, the rewards it can reap, and the cruciality of maintaining profit margins. Ruth's transition from freelancing to supporting others through the challenges of COVID-19 lockdowns led to her creation of an e-guide on pricing and a business-simplifying app, showcasing her dedication to aiding the freelance community.

 

To cap off the episode, Ruth imparted some indispensable advice for budding salon professionals, stressing the importance of continuous education and impeccable customer service. Her inspiring story of resilience and innovation serves as a beacon for anyone looking to thrive in the beauty industry.

Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation.

Discover how to create an agenda that fosters engagement, encourages creativity, and keeps your team aligned with your vision.

Whether you’re looking to enhance participation, squash gossip, or simply connect with your team, I’ve got you covered!

We explore the best practices for forging a strong team dynamic and ensuring that every meeting counts.

Join me, Phil Jackson, as I guide you through another enlightening episode of our Build Your Salon podcast, where this time we're tackling the tricky topic of discounting within the salon industry. Have you ever considered the real impact of those seemingly harmless discounts on your profits? It's a common strategy, but one that could be silently eroding your earnings.

 

In this episode, I delve into how slashing prices, even by just 10%, can have a significant and sobering effect on a salon with a £100,000 turnover. But fret not, I'm not just here to highlight potential pitfalls; I've also prepared a practical cheat sheet for you. It's designed to help you critically examine your pricing strategies and to ensure the financial resilience and growth of your beloved salon.

 

As we journey through this episode, I provide you with a hands-on exercise to really get to grips with how discounting affects your bottom line. With a downloadable handout from our website, you can directly apply these insights to your salon's unique situation.

 

I'm always eager to hear your feedback and personal stories. They're the heartbeat of our podcast community. Plus, keep an ear out for upcoming content, which will include fresh tips and perhaps even special guests to add further value to our discussions.

 

So, whether you're on the beach, commuting, or between clients, tune in and let's dive into the world of profitable pricing and savvy salon financial strategies together. Your journey to salon success without reliance on discounts starts here!

Hello lovelies! Get ready for another jam-packed episode of my podcast where I, Phil Jackson, answer your burning questions and delve deep into the world of salon business. We're talking about streamlining your salon's social media presence and choosing the right software for your salon business.

Are you feeling swamped by your social media obligations? We've all been there! In this episode, I offer practical tips to take the stress out of managing your salon's online presence. From engaging clients in the process, to the magic of repurposing content, I've got some game-changing advice for you. Plus, we'll talk about the power of a scheduler - a must-have tool to stay organised and maintain focus.

Next, we switch gears and talk about a crucial aspect of your salon business - choosing the right software. It's not just about the price tag! I stress the importance of investing in software that offers top-notch features and robust support. And remember, there's no such thing as a free lunch, or in this case, free software. You might end up compromising on quality and privacy, so it's best to stay away from those.

As always, I'll be answering your questions and sharing nuggets of wisdom that could revolutionise your salon business. So don't miss out! Tune in and let's learn together. I promise you, by the end of this episode, you'll be looking at your salon business with a fresh, streamlined perspective. See you there!

Hello there, my fabulous listener! In this episode, I'm excited to delve into the magical realm of delegation and outsourcing for enhancing business productivity. Now, who wouldn't want more time on their hands? This episode is all about shedding some light on five tasks that you can delegate immediately to boost your productivity and free up precious time. I'm going to share how delegating isn't about just tossing tasks at someone else, but about placing faith in others, allowing them to bring their unique approach to tasks, and how vital a feedback loop is.

Oh, and don't worry if you're feeling a bit overwhelmed - persistence is key! This episode is packed with tips to revolutionise your time and productivity. So grab your notepad, and join me on this enlightening journey. Cheers to smarter business operations and a more balanced life! Until next time, take care!

Well hello there, fellow salon moguls! Phil Jackson here, ready to serve you another hearty helping of salon wisdom in our latest podcast episode. This time around, we're venturing into the fast-paced, ever-changing world of social media. Yes, you heard it right, the place where trends come and go quicker than you can say "wax off"!

In this episode, I'm on a mission to help you rethink your salon's approach to social media marketing. I know, I know, social media can feel like a beast you constantly need to feed. But here's the thing, it doesn't have to be that way! By the end of this episode, I promise you'll have a fresh perspective on how to make social media work for your salon.

Together, we'll dive deep into the realities of social media in salon marketing, examining why throwing all your time and energy at these platforms often yields little return. We'll also underline the importance of having clear targets and goals for your marketing.

I'll also share a blueprint to help you build a marketing strategy that works for your salon, rather than letting social media dictate your every move. We'll look at what effective marketing strategies look like for salons, discussing goal setting, identifying your target customer, and crafting a compelling marketing message.

We'll explore how to select the best media platform to reach your audience, and the strategic use of social media for growing your email list. Finally, we'll wrap up with some practical tips on how to use social media strategically to meet your business goals, without falling into the dreaded social media time trap.

So buckle up, tune in, and get ready to master the art of social media for your salon's marketing success. After all, it's time to take the reins and make social media work for us, not the other way around!

In this episode, I had the absolute pleasure of diving deep into the world of diversity, equity, and inclusion in the beauty industry with the fabulous Sam Marshall. We peeled back the layers of this multifaceted topic, exploring the transformation that salons are undergoing to become spaces where everyone, irrespective of their background or identity, feels truly welcome.

Throughout our conversation, Sam shared her insightful experiences and the progressive steps the industry is taking to cater to a diverse clientele. We touched upon how the industry is moving from a past steeped in exclusivity to one that celebrates openness, with salons mirroring the diversity of those they serve. Particularly, we delved into the nuanced experiences of those who are differently-abled or part of the trans community, highlighting that inclusivity is not merely a noble ideal but also a sound business strategy that broadens clientele and fosters a culture of acceptance.

Language in the salon can define the environment. Sam and I dissected salon talk, advocating for gender-neutral service lists and facilities, and the powerful influence language has on making everyone feel seen and respected.

It wasn't just a discussion; it was a shared journey towards a salon culture that celebrates every identity unapologetically. I extend an invitation to join us in this transformative dialogue, which cuts deeper than the superficial to reveal the core beauty of inclusivity in every aspect of the salon experience.

Whether you're an industry professional, a salon owner, or just someone interested in the ongoing evolution of the beauty sector, this episode is sure to provide you with a wealth of insights and practical advice. Join me, and let's embrace the beauty in diversity together.

Follow Sam on Instagram here: https://instagram.com/skingurusam
or find her on Facebook here: https://facebook.com/sammarshalleducation

 

Hello, my lovely salon enthusiasts! I'm thrilled to bring you an episode that delves into the heart of motivating your salon team and boosting profits with an artful approach to commissions. In this episode, titled "Achieve Salon Commission Excellence with These 5 Insider Tips," I unwrap the secrets behind creating a commission structure that perfectly harmonises with your salon's wage strategy and resonates with your team's ambitions.

We're not just crunching numbers here; it's about the people that bring your salon to life. I'll take you through how a zero commission model can breathe new life into your business approach, breaking away from traditional salon management styles. I'm also bubbling with excitement for our upcoming interactive Q&A—where I'll be answering your most pressing questions with insights that sizzle!

And there's more! Don't forget to check out our mini-course available on our website. It dives into five dynamic commission structures for a richer understanding of what might work best for your salon.

Join me as we craft a salon culture where stylists are inspired to achieve greatness, not just for the paycheck, but for the love of their craft. Tune in, as we're shaping a thriving future for your salon—one episode at a time!

Oh hello there, salon enthusiasts! It's your favourite salon sage, Phil Jackson, ready to sprinkle a bit of magic on the sometimes knotty world of salon ownership. So, pull up a comfy chair, grab a cuppa, and let's have a chinwag about all things hair and beauty biz.

In this episode, we're diving headfirst into Leah's pickle of a situation. She's been at the helm of her salon for a good eight years, juggling employed and self-employed staff like a circus act. But, oh crumbs, the financial side is giving her a bit of a headache with a 60-40 commission split that's about as stable as a two-legged table. We'll chat about why it might be time to switch up to a flat-rate rental model and how it could be the lifesaver she needs.

And let's not forget the legal waltz we must do to keep things above board with our self-employed chums. We don't want the taxman knocking with a face like thunder, do we? I'll be dishing out the dos and don'ts to keep your salon shipshape and Bristol fashion.

Don't forget to hop over to phil@buildyoursalon.com where I'm all ears for your triumphs and tribulations. With a special guest waiting in the wings for our next episode, it's all go-go-go! We're laying down those golden bricks to turn your salon into the talk of the town.

So, until next time, keep your clients happy and your tills snappy. Cheerio!

Welcome to another exciting episode of Build Your Salon! I'm Phil Jackson, your queen of salons, and today we’re diving into the art of unlocking salon success by setting clear, achievable goals and reigniting your passion for the business. In this episode, we'll explore how to align your salon's business objectives with your personal life aspirations, ensuring you achieve both professional triumph and personal fulfilment.

Join me as we break down financial goals into actionable targets, such as service and retail turnover, and discuss how these directly influence your marketing strategies and daily operations. Understanding the profit margins and turnover required to sustain your ideal lifestyle is key, and I’m here to guide you through it.

In the second segment, we’ll reignite your passion by reconnecting with your life goals and identifying what makes your salon truly unique. Share your excitement and achievements, and watch as your enthusiasm transforms your business. Plus, I invite you to reach out via email for a chance to be featured on the Build Your Salon podcast or to join our Ask Me Anything episodes.

Tune in now and let’s start building your dream salon together!

Hello, salon friends! It’s Phil Jackson, your queen of salons, coming in your eyes and ears with another episode of the Build Your Salon podcast. This week, we’re diving deep into the world of salon retail and how you can skyrocket your profits with my expert advice and actionable tips.

In this episode, I’ll be sharing my personal experiences and professional insights on tackling common retail challenges in your salon. From motivating your team to compete with online marketplaces, to navigating those quiet summer months, I’ve got you covered.  Tune in for a treasure trove of tips that will empower you to boost your profit margins, foster stronger partnerships with manufacturers, and elevate your salon sales and strategies.

Remember to subscribe to the Build Your Salon podcast and take a moment to leave a five-star review. Your support means the world to me and helps keep this knowledge-sharing platform thriving. See you next week for another engaging episode!

Phil Jackson

Hello there, salon warriors! Are you ready to deck the halls with bountiful business this December? In this episode, we’re diving headfirst into the festive frenzy, offering up tips to make your salon or spa sparkle brighter than a Christmas tree, without the burnout! From savvy delegation and seasonal hiring, to being the organised elf in your business with batching content and timely planning, we're covering it all.

I've got your back with this survival guide, as we jingle all the way through December, ensuring you have enough energy to not only meet your business goals but also to be present with your loved ones during this festive period. After all, what’s the point of all that hard work if you're too shattered to enjoy a mince pie or two with your family?

As we peek into 2024, we're talking about setting meaningful goals and planning for a year that’s sure to be filled with prosperity and growth. And guess what? I’m opening up the airwaves to some special guests! If you've got nuggets of wisdom to share and want to join the Build Your Salon podcast, I'm just a message away. So grab a cup of mulled wine, or perhaps a hot cocoa, and join me as we tackle the holiday hustle with energy, optimism, and a shared aspiration for success.

Ready to sleigh this holiday season? Tune in, and let's unwrap the secrets to a successful and balanced festive period!

Hey there, salon owners! Get ready to jingle all the way to a prosperous festive season with this latest podcast episode. I'm here to sprinkle some of that Christmas magic on your salon business with tried-and-tested strategies to ensure your tills are ringing louder than those sleigh bells!

Firstly, I'll be your guiding star through the maze of organising a successful Christmas event. And let's not forget about making your event the talk of the town by selling tickets for a local charity.

Then, we'll sleigh ride our way into the world of Christmas retail. Learn how to predict those high and low demand years, how to train your very own sales elf, and the secret to not getting stuck with a mountain of excess stock.

So, pop on your Christmas jumper, pour yourself a cup of hot cocoa, and let's turn this festive season into a celebration of your salon's success. I promise you'll be singing "All I Want for Christmas is Profits" by the end of this episode! See you there!

To connect with Sue, choose your route through her link tree here: https://linktr.ee/Sue_Davies

Hello there! I'm thrilled to share with you the latest episode of our podcast, where we dive into the rich tapestry of the salon industry with the remarkable Sue Davis, CEO of Nabuno and the brains behind the Salon Education Journal.

In this episode, we delve into the delicate balance between the craft of beauty and the savvy needed to navigate the business side of things, especially in a post-pandemic landscape where self-employment has surged. We start off by tracing Sue's incredible journey from an award-winning salon owner to a luminary in salon education. Our conversation shines a light on the crucial mix of mastering one's craft and understanding business operations – something many professionals overlook to their detriment.

As we move on, we unpack the current trend towards low-cost education and the risks it poses, not just to the individual practitioners but to the industry's standards as a whole. Sue and I discuss the economic pressures affecting salon pricing, stressing the importance of including provisions for vacation and sick leave in financial planning for a sustainable business model.

Towards the end of our chat, Sue imparts some powerful parting wisdom, urging listeners to invest in quality education, select mentors wisely, and commit wholeheartedly to their chosen path in the beauty industry.

Hello there, my fellow salon queens and kings! Phil Jackson here, your very own Queen of Salons. This episode is a must-listen if you ever feel like you're constantly running around in circles for your business. We're going to have a chat about aligning your business goals with your personal aspirations, and I promise it'll be worth your while.

In this episode, we delve into the importance of having a clear vision for your business. Are you dreaming of a passive income, or perhaps passing the reins to your family? Or maybe you've got your eyes set on selling your business one day. Whatever your personal goal is, it's essential to shape your business accordingly.

We'll be exploring how to incorporate these personal aspirations into your business plans. I'll share some insights from one of my clients who's steering her business towards her dream of owning a property.

We'll also shed light on visualizing the bigger picture of your life and aligning your business to that vision. So, grab a cuppa and tune in! Trust me, it's going to be a game-changer for those challenging business moments. And don't forget, we've got an upcoming episode where I'll be answering all your burning questions.

Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast.

Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clients through social media while keeping your sanity intact.

Join me as I discuss everything from choosing the right platforms and content that align with your strengths to replicating successful posts and engaging consistently with your audience. Whether you're a whizz on camera or prefer other content formats, there's something for everyone. Discover how to make your social media efforts a powerful client-attracting machine without losing your mind.

In this episode, you'll learn how to focus on what works for you, recycle your best content, and ensure your social media efforts are part of a cohesive marketing strategy. Plus, don't forget the importance of a call to action in every post.

Cheers, Phil

A pricing masterclass with @philjacksoncoach and a welcome return to podcasting! Reach out with your feedback to phil@buildyoursalon.com Best links for Phil: https://instagram.com/philjacksoncoach https://buildyoursalon.com

Salon retail is a fundamental pillar in salon business. or is it? @philjacksoncoach questions whether salons should retail at all, and drops his 3 tips on retailing if your results are currently zero. Find Phil on https://instagram.com/philjacksoncoach and at https://buildyoursalon.com

A salon service guarantee can be a bit scary. Don't fret! Your Uncle @philjacksoncoach has got a few pointers to help you get this VERY important marketing pillar in place. https://instagram.com/philjacksoncoach https://buildyoursalon.com

Our precious salon software companies LOVE confusing us with too many reports! In this episode, @philjacksoncoach helps you figure out exactly what you should be measuring in your salon business. https://instagram.com/philjacksoncoach https://buildyoursalon.com

It's a great time to take stock of what's going on in your salon business. In this week's episode, @philjacksoncoach asks whether it might be time to say goodbye to anyone in your team, and offers tips on coping when employees decide to resign. https://instagram.com/philjacksoncoach https://buildyoursalon.com

Are you a discount addict? Or a promo junkie? In this episode @philjacksoncoach helps you get to grips with the REAL cost of discounts in your salon business, and outlines a simple structure to help you decide whether you need to be promoting at all. https://instagram.com/philjacksoncoach https://buildyoursalon.com

Struggling to recruit? @philjacksoncoach gives his pearls of wisdom to help you attract the very best team members for your salon business https://buildyoursalon.com https://instagram.com/philjacksoncoach

In this episode, @philjacksoncoach gives a different take on goal-setting and explains why accountability might just be the secret sauce you're looking for. We'll also question whether you need a business coach at all - which might just save you a few quid!

Fallen off the wagon with your New Years resolutions? That's OK - in fact failing is ESSENTIAL. In this episode, @philjacksoncoach shares his favourite productivity hacks, some that just didn't stick, and helps shift your attitude to failure. https://buildyoursalon.com https://instagram.com/philjacksoncoach

You can't lead a successful team by working harder and harder yourself. At some stage every salon manager understands that they need their teams to be achieving at a high level too. In this episode, @philjacksoncoach unpacks the important of individual performance management and specifically the targets you should be setting each team member.

Handling a tricky economy is one thing. But when YOU are the thing holding your business back it's easy to fall into feelings of guilt and shame. In this episode @philjacksoncoach helps you recognise the signs you might be procrastinating, clarifies the difference between procrastination and overwhelm, and give you hints and tips on tackling procrastination to move your salon business forward.

We've talked about setting your salon prices before - but how do we go about increasing them? In this episode, @philjacksoncoach discusses the importance of pricing services properly and increasing prices as the industry standards rise and market adjustments are made. I talk about the importance of having a good relationship with money and understanding why creating a profit is vital for the survival and growth of a business. I emphasise the importance of making sure everyone is paying the same, ditching discounts and loyalty cards that offer arbitrary discounts.

We've talked about overwhelm before, but in this episode @philjacksoncoach gives three main strategies for salon owners for INCREASING productivity while also DECREASING overwhelm in your salon business.

In this episode, I discuss the importance of salon memberships as a source of predictable income and stability. I recount my own experience with my salon. Despite being booked up, my salon was experiencing losses due to the unpredictability of income. I discuss how implementing salon memberships removed the 'first of the month anxiety' and grew to be a great success. I also discuss my mistakes along the way. Finally, I offer advice and motivation for business owners, encouraging them to go through the training, put their membership together, and then have a quick chat with me before launching.

In this episode, @philjacksoncoach discusses the effects of discounting on salon businesses. We explore how money comes into a business and how discounting affects profits. We also looked at the effects of discounting on the perception of the business, client loyalty, and supplier relationships. Alternatives to discounting were also suggested as a way to maintain financial stability and take control of the money in the business. Finally, we discussed how positioning oneself at the higher end of the market in terms of price, value, and quality and supporting customers in their journey can be beneficial for salons.

In this episode, @philjacksoncoach dives into the world of tiered pricing in the hair and beauty industry, discussing its benefits for both clients and salon owners. We explore how this approach can maximize profits, broaden client bases, and help retain staff by demonstrating a clear progression plan within the business. We also discuss the importance of keeping tiered pricing structures simple and having a meaningful price difference between tiers to make the system effective. Finally, we touch on how tiered pricing can be a game-changer when raising prices is necessary but the market may not tolerate the required increase. Join us as we uncover the potential benefits of tiered pricing for your salon, and stay tuned for next week's episode on project planning and achieving your goals.

In this podcast episode, @philjacksoncoach discusses the importance of project planning in salon businesses to achieve their goals. He gives a practical method for planning and executing projects effectively, using the example of writing a book. The episode also highlights the importance of treating tasks as appointments with oneself to achieve success in salon businesses.

In this episode @philjacksoncoach shares valuable insights and tips for salon owners and professionals in the hair and beauty industry. Drawing from his hundreds of years of experience, the episode covers topics such as identifying a market, financial planning, location selection, business planning, building a strong team, and enjoying your work. Phil emphasizes the importance of being adaptable and flexible in your approach, understanding the finances of your business, and creating a strong marketing strategy. Whether starting a new venture or improving an existing salon, this episode offers guidance and inspiration for success in the hair and beauty world.

In this episode, @philjacksoncoach explores the importance of teamwork in the salon industry and offers advice on managing different types of teams, from employed staff to external support networks. He discusses the challenges of last-minute cancellations and the benefits of implementing booking fees to discourage this behavior. Additionally, he emphasizes the importance of nurturing the next generation of salon professionals through traditional apprenticeship models, managing the performance of external team members like bookkeepers and accountants, and the value of networking, coaching, and mentoring as part of an entrepreneur's support system. Join @philjacksoncoach as he discusses the power of soft support networks and the importance of balancing relationships within them, and how to ensure meaningful contributions from all team members. If you find this advice helpful, consider reaching out, sharing the episode, or leaving a review to help support others in the salon industry.

In this episode, I dive into the world of networking and how it can benefit salon owners. I discuss the importance of connecting with professionals outside our industry, building strong relationships, and using social media platforms like LinkedIn for networking. I also explore the concept of paying it forward in networking and sharing valuable content like this podcast with others. So, if you're looking to grow your salon business and build a supportive network, this episode is packed with tips and insights to help you achieve success. Join me, @philjacksoncoach, as I share my experiences and advice on expanding your salon business through networking strategies and building strong connections.

In this episode, I explore the world of salon business success and discuss the importance of selling services and retail products. I emphasize the need for strong product knowledge and focus on the emotional reasons someone would buy a product or service, as well as the emotional transformation it provides. I also cover the importance of having a system or process in place for following up with potential customers and delve into the market message media framework. I share selling strategies for motivation and success, such as follow-ups, creating urgency, and upselling to existing customers. Additionally, I invite you to connect with salons worldwide and share your sales tips or experiences with our global audience. So join me as I explore salon business success, selling strategies, and connecting with fellow salon business owners around the world. And don't forget to reach out at phil@buildyoursalon.com or leave a review to share your insights. See you in the next episode!

In this podcast episode, I dive deep into the importance of specialization and niching down in the hair and beauty business. I explore how honing in on a specific area can lead to greater success, increased expertise, building trust and credibility with clients, and becoming an authority in your field. I also discuss the potential impact of eliminating less profitable services in favor of more lucrative ones, and how this can boost referrals and business growth. So join me as I share insights and advice on how to grow your salon business by embracing a niche and dominating a particular part of your price card. You won't want to miss out on the opportunity to elevate your business to new heights!

In this podcast episode, I explore the topic of competition in the salon industry and discuss why it's okay to ignore your competitors. Instead of focusing on what other salons are doing, I emphasize the importance of innovation, creativity, and putting the customers first. I also talk about the significance of focusing on our unique strengths and staying authentic to our brand. Throughout the episode, I delve into the importance of concentrating on your own salon business strategy and not getting distracted by your competitors. I share my thoughts on how focusing on what makes your business unique and leveraging your strengths can create an authentic experience for your team and customers. By staying true to your brand and building a strong, loyal customer base, you can rise above the competition and achieve success in the salon industry. So, if you're ready to embrace your unique qualities and strengths in the salon industry, join me in this conversation and remember that being authentic and focusing on your own success can lead to a more enjoyable and fulfilling business experience.

In this episode, I explore the importance of email marketing for salon owners as a powerful tool for building customer loyalty and deepening relationships. I compare social media to a noisy disco, while email marketing provides a quieter space for building connections with customers. We discuss the cost-effectiveness of email marketing and its ability to reach existing customers, increase sales by targeting specific groups, and avoid generic newsletters for better results. We also delve into different approaches to email marketing, from hard-hitting promotions to gentle sales sequences and informative "palette cleansers" that keep customers engaged and position you as an industry expert. Tracking results is crucial, as it allows you to refine and improve your email strategy over time. Building an email list, designing your emails, and complying with privacy laws are all essential steps in developing a successful email marketing campaign. As we wrap up today's episode, I invite you to reach out with your thoughts or suggestions for future topics. I'm always eager to hear from listeners and to cover subjects that are important to you. Until our next discussion, take care and stay tuned for more insights on the world of salons, hair, beauty, and success strategies for business owners here on Build Your Salon.

In this podcast episode, I explore the importance of unplugging from technology for our mental health, productivity, and relationships. I share my experiences and how unplugging has helped me reduce stress, improve sleep quality, and boost creativity. I also discuss practical strategies for setting boundaries and finding alternatives to technology, such as reading and spending time outdoors. By being more mindful with technology usage, I've noticed an improvement in my overall well-being and a deeper connection with others. Join me as I discuss the journey of unplugging and how it can positively impact our lives.

In this episode, I dive into the world of diversifying income streams for salon owners, discussing the importance of moving away from the traditional one-to-one service model and embracing one-to-many services. I explore opportunities such as retail, online courses, digital products, in-person events, and affiliate marketing, which can increase revenue, profitability, customer loyalty, and brand impact for salon businesses. I also share some examples of successful salon owners implementing these strategies and how you can future-proof your business against challenges like COVID-19. Don't miss this opportunity to learn about creating scalable income streams and establishing yourself as an industry expert!

Hey there, my salon lovelies! In this podcast episode, we'll be discussing the importance of embracing a growth mindset to overcome self-doubt and impostor syndrome, and how to build resilience and maintain a positive mindset. We'll dive into stress management techniques, the power of affirmations, visualisations, self-care, and setting goals to keep us motivated and focused. I'll also share my experience of finding a safe haven and acceptance in the salon industry, and why this Pride season feels different than ever before. I hope you'll join me in lifting each other up and making our industry even more fabulous, one salon at a time! Don't forget to leave a review and share this episode with someone who could benefit from it. Can't wait to chat with you again in the next episode!

Hey there! In this podcast episode, I share some valuable insights and tips on how to prioritise self-care and wellness for salon owners and beauty professionals like myself. I discuss the importance of setting intentions for the year, engaging in leisure activities, and cultivating good sleep habits. I also guide you through designing a self-care routine tailored to your unique needs and making it a priority in your busy schedule. Don't miss this opportunity to elevate your mental health and nourish your beauty business at the same time!

Hey there, my salon friends! In this game-changing episode, I'm diving into the world of financial management for salons. It's time to say goodbye to money stress and hello to long-term success with expert advice on investing in external financial support, understanding your business's financials, and identifying your key performance indicators. Trust me, you don't want to miss this one! We'll also explore financial planning and goal setting, touching on negotiating with suppliers, managing your marketing budget, and the crucial role of inventory management and stock control. I'll guide you through setting achievable financial goals and establishing a long-term plan for your business's future. So, join me in this invaluable episode to ensure your salon's financial stability and success! Let's master the art of smart financial planning together!

Hey there! In this podcast episode, we dive into the world of exceptional salon experiences and uncover the secrets to client retention and success. We discuss the importance of standing out in a crowded marketplace, providing unforgettable experiences for clients, and how pricing high can help you deliver exceptional service. Plus, we explore the art of effective communication, personalised consultations, and training team members in active listening skills. Don't miss this opportunity to level up your salon's client experience and keep your customers coming back for more! Tune in now, and let's transform your salon together!

Hey there! In this podcast episode, I share my secret to staying sane and organized as an entrepreneur by using tried and true habits and routines. I talk about my daily and weekly planning sessions that keep my life organized, my so-called "golden hour" each morning for increased productivity, and my journey towards healthier eating habits. But wait, there's more! I also reveal efficient business habits like planning meals for the week and using social media schedulers to reduce distractions. Plus, I emphasize the importance of reflection and encourage you to share your thoughts and experiences with others. So, if you're looking for tips on developing habits that lead to a more balanced and fulfilling entrepreneurial life, this episode is for you! Give it a listen, and don't forget to share it with fellow entrepreneurs who might benefit from these insights.

Hey there, get ready to turbocharge your salon business with this episode! I'm Phil Jackson and I'll be sharing some important business insights I've picked up, all inspired by a wild experience at a local yarn shop. I'll be talking about the importance of customer rapport and transparent pricing, plus, I'll delve into the very heart of your business - your purpose. I'll guide you on how to create a clear vision, purpose, values, and beliefs to help you navigate your daily tasks and decisions. So don't miss out, join me to build a salon business that's a cut above the rest! And remember to subscribe and leave a review, your feedback makes us better!

Looking to attract and retain the RIGHT customers? You gotta be in integrity! And I don't mean telling the truth - I mean acting in a way EVERY day that attracts the right clientele. 00:17 How is July for you? 01:07 The seasons in your salon business 03:02 The intimidation of a first visit for your new clients 04:15 Handling cancellations and no-shows 06:08 Acting in integrity 07:07 Raising your standard to match your aspirations 09:06 Integrity in your branding and marketing 09:56 Pricing and perceptions 11:12 Integrity on social media 11:30 Personal integrity and the best version of you Find the weekly Build Your Salon podcast here: https://buildyoursalon.com/podcast Best place to follow me is Instagram here: https://instagram.com/philjacksoncoach

Hello there, my fellow salon gurus! In this absolutely thrilling episode, I've taken it upon myself to be your guiding light on the journey of performance management in your salon. You'll learn all about a straightforward, three-part structure that will help you handle your team's performance like a seasoned pro. We'll also cover the four key performance measures every salon should have its finger on: service uptake, client retention, client loyalty, and retail. In this whirlwind episode, we'll also dive headfirst into the importance of constructive feedback. Ever wondered what topics to bring up in your salon? Well, wonder no more as I've got some solid suggestions for you. This episode isn't just about giving you a roadmap though, oh no! It's about helping you get the absolute most out of your business. I'll give you my perspective on how to get in touch with us for more tailored help or advice. To wrap up, we'll give you a little teaser about our upcoming monthly Q&A episode where I'll be addressing your burning business-related questions. Whether you're a salon owner, manager, or just intrigued by the beauty business, this is an episode you absolutely can't afford to miss. Trust me, you'll thank me later!

Hey there, my fellow salon warriors! This week, we're diving deep into the sea of salon business finances and believe me, it's a thrilling adventure! We're talking about the tough, almost nail-biting, month of August and how we can maneuver our way to pay our team more without compromising profitability. Sounds like a mission impossible, right? But don't fret, I promise you it's doable. But hold on, it's not all about the moolah! We're also exploring how to motivate our team beyond just the pay-check. We're delving into those potentially awkward money conversations with your team and how to handle them with grace. Oh, and did I mention, we're challenging some old norms and shaking up the salon business model? Intrigued? You should be! If you've ever been puzzled about salon finances or if the word 'profit' seems like a distant dream, this episode is your survival guide! Plug in your earphones, grab your favourite drink, and let's embark on this revolutionary journey together. I promise you, by the end of it, you'll feel like the captain of your salon business ship, navigating the choppy waters of salon finances like a pro!

Hello there, fellow salon aficionados! In this episode, we're on a mission to demystify the concept of salon targets. I promise you, by the time you've listened to the end, you'll not only know where these targets come from, but also how to tailor them for your very own salon. But, hold on, we're not just talking business numbers here. This is about crafting achievable goals that sync perfectly with your personal dreams and ambitions. You see, your salon targets aren't isolated business aims. No, no, they're a mirror reflecting your life as a whole. But wait, there's more! We also peek into the future, discussing the importance of matching your business aspirations with your personal life. And because we value your input, we warmly invite you to suggest topics for upcoming episodes and fire away with your queries for our Q&A segment. If you're a bit shy, don't worry, we've got a channel for anonymous questions too. So, stay tuned for our next episode and brace yourself for a transformation, not just in your salon, but in your personal life as well with these eye-opening insights! Don't forget to check out the chapter summaries for a quick overview of the episode. They range from understanding salon targets, aligning business goals with personal life, and how you can suggest topics for future episodes. So grab a cuppa, put your feet up and let's get to the heart of salon targets together. Can't wait to have you with us! Cheers!