Explore every episode of build your profitable product business with mel robbins thelotco business podcast
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04 Feb 2022
What barriers are you putting up to prevent sales?
Are you putting up barriers to buying without even realising it?
Today I want to talk a little about barriers to buying that I have encountered retailers and brands putting up recently and how to make sure you are not doing these!!
Listen in to see if a quick change to your bio or quick addition to your website can make all the difference and instead of stopping customers in their tracks you help them enjoy a pleaseant and smooth customer journey and experience with your store.
I talk here about physical retail stores as well as online e-commerce stores and also brands when they are trying to wholesale and get new stockists on board.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Let's talk Marketing. Now I hear all the time that instagram engagement is down or algorithm has gone to 💩 or not quite where it used to be. Guess what. Social media is not a marketing strategy and is only one element of your overall plan. Not the only thing you do!! You don't want all your eggs in one basket.
So what should you be doing then? In this episode we talk about 6 things you can be doing instead of social media to build awareness about your products or store get traffic to your website and ideally increase sales.
Let me know what you will start today!!
Want to grab my free checklist to help with ideas on how to a build a profitable product business?
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Knowing and understanding your customers is a crucial element to any product-based businesses success.
Really having a good understanding of who your best customers are and how you can nurture them even more will have a big impact on your customer LTV.
Use your data, review reports and make sure you understand who they are, what their needs are and how you can support them even more.
Send me a DM on instagram @thelotco and let me know what you learnt after reviewing your data. What changes can you make or in what ways can you serve your customers better?
Want to grab my free checklist to help with ideas on how to a build a profitable product business?
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Talking all things Retail and What are some of the secrets to Retail success!
This is my interview with Nichole Simms from Creative Visual Solutions a Retail Consultant and Business Coach. Nichole interviews 21 experts from Retail Beauty, Fashion, Marketing, Branding, E-Commerce, and MORE in this FREE about how to build Retail success.
I loved talking all things traffic to your website, the importance of data and numbers and elements to help you succeed in ecommerce and retail with a product based business.
You can Get The Inside Scoop On How To Have A Truly Successful Retail Business!
21 leading industry experts are coming together to give you the insider information that you need to be successful and have a retail business that you truly love. Let's face it,If you sell a product, you have a RETAIL business! Learn from top experts in Beauty, Fashion, Marketing, Branding, E-Commerce, and MORE to get the REAL information you need to have the business of your dreams! To find out more about Nichole head here 👇🏼 https://creativevisualsolutions.wordpress.com/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Sculpting hearts, dancing on reels and making it work in a product based business. I talk with Waan from You me and bones about her candle making business and how she is making it work in between pandemics, children, the peaks and flows of retail and wholesale.
You may have seen Waan creating her hilarious reels on instagram and making us laugh with her antics. Listen to her talk a bit deeper about the BTS of the business. And also how she still struggles to put her prices up!
Want a custom candle created or want to collaborate contact Waan at @themkrclub
Waan did not mention this but she also has this fab new bag brand @okyesbuddy https://www.instagram.com/okyesbuddy/
Send me a DM on instagram @thelotco and let me know what you thought of this episode and I would so appreciate a review.
Want to grab my free checklist to help with ideas on how to a build a profitable product business?
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Have you ever added something to cart then gotten distracted and walked away? Of course you have, everyone has. That is why it is essential you have an abandoned cart email
In this episode I talk about what you need to set up, how you do it and some elements to customise. A short and direct episode that is something every e-commerce business owner needs in their business.
Have a question about your product business? Send me a DM on instagram @thelotco
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Brydie Stewart from Mary Maker studio talks all things creative, business and how she is living and building a life that is aligned with her true self.
Brydie Stewart left her teaching job and started Mary Maker Studio 7 years ago and has not looked back since. I recently heard and saw Brydie speak at Jumbled's -"The Huddle' in Orange and she was one of my favourite speakers on the day. As well as many others favourites!! My notebook was filled with her inspirational words.
She is a go getter and I absolutely loved talking with her more in this episode. She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Renee is the lead trombone of Birch ... .a business that now encapsulates a restaurant, retail store, online store, takeaway, chef-at-home service, food and retail product ranges, in-region and feature events, collaborations and always seems to have something in the pipeline. Renee has guided Birch through a pretty hectic few years and emerged with a changed business model that continues to provide challenges and opportunities.
Listen in to hear how Renee has managed to grow the Birch brand into more than just a restaurant and where she plans to take things in the future.
We talk about the growth of her Retail store, how we are all sick of the word 'pivot' and why choosing how she now runs the restaurant allows for other opportunities.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How do get more eyes on your website? It is a question that gets asked A LOT. E-commerce stores and Retail stores are all looking for any extra help when it comes to website traffic, visibility and being found by customers. Today on the show I chat with Kate Toon a self proclaimed misfit entrepreneur. Kate is all about substance over style. And keeping it real and relatable. We talk SEO and how to write copy for your website. Even if you have to describe a sponge for the 100th time!! Kate explains that almost 68% of all buying decisions come back to search. Yes 68%!!
You can find Kate on instagram at @katetoon and her website has so much amazing content.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Numbers, numbers, numbers. Data, data, data. Is this the moment you stick your fingers in your ears and try to ignore me?
Numbers and data don't lie. But what should you be looking at? What do they mean? What should they be? And how can making small changes in each of these numbers have a huge overall impact on your bottom line?
I was talking data in my Mastermind this past week and that inspired this episode. I wanted to share what I believe are the most important metrics to know if you have an e-commerce store. These 5 metric are ones that you should almost know or track regularly in your e-commerce business. Let's dive into what the heck all those acronyms actually mean! Conversion rate (CR), AOV, RCR...
Listen to this episode, go check your shopify analytics to see how you rate against industry standards
I'm Mel! from @thelotco The girl who fell in love with business. Former Lecturer of Fashion Business with over 25 years in Retail and Wholesale, I have done it all. I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into easy-to-follow practical business advice to help you confidently take the next steps in your product-based business in order to grow your business to consistent five-figure months and beyond.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
After working with 100's and 100's of product businesses in my time either as the Owner (designer), Employee or Business Coach I have seen a thing or two.
When it comes to what a successful product business does to succeed and also turn a profit there are some key essentials and trends I have picked up on.
In this episode i dive into these and explore how other successful businesses do things as well as some things not to do also!!
Can you guess what any of the top 10 are? How many of these are you doing? What else do you think I should have added here? I look forward to hearing your feedback and if you found this podcast helpful.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How do you get it all done? How do you manage all the things on your to do list in business and life without succumbing to the overwhelm?!
This is a question that so many of us ask.
There is no magical solution, but this is an area that Bec Fing from @housepaddockconsulting has got some great tools, tips and advice on to help you manage your time and get more shit done.
She has been working with businesses for over 20 years helping them with strategic direction, compliance and because of this has also focused on personal effectiveness.
Realising that 'You can't manage your business until you can manage yourself'. She now works with individuals on personal effectiveness, goal setting, strategic planning and managing your time. You can find Bec at @housepaddockconsulting on instagram or on her website at https://www.housepaddocktraining.com.au/
If you're under $10k a month right now: I have a new Profitable Product Business Roadmap program to help guide you on how to get to that first $100-$300K annual income. While making a profit too! Click here to find out more.
4. Work with me privately.
If you’d like to work directly with me to take you from 6 to 7 figures... just send me a message and with the word “Private”... tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Stefi Kerby's brand Celia Loves is sassy, bold, and iconic. She feels like your BFF. Listen to how Stefi creates a magnetic brand and stands out from the pack.
Celia Loves is all about good vibes, bold scents and epic products. Listen to hear how Stefi Kerby (the Founder) is building Celia Loves into an iconic brand and why customers are so important to her.
Not many are able to bring a little bit of Europe to Geelong but Stefi has done just that in her latest European collection range! She shares her love of packaging, infectious nature and love of colour with everyone around her.
Standing out in a sea of candle brands is not easy but Celia Loves works hard on having a strong USP and doesn't try to compete but work with other candle brands to share shelf space with others and complement want else is on the market.
Japanese Honeysuckle is her best seller even with a toucan on the label (listen in to hear what her Accountant thought about the packaging!).
Stefi shares some great insights and she really is one my wavelength when she talks about data and how important it is to help you run a sustainable and profitable product business.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Want to sell more online? Here are 5 essentials every home page needs to convert and bring in more sales.
Make sure your website has all these elements ticked off on your home page, they are quick and easy changes to make right now!
The 5 essentials we talk through are: ✨Shipping make it obvious. Do you have a flat rate or free shipping threshold? Do you ship worldwide? Tell me and tell me more than once.
✨Great menu navigation - how easy do you make it for your customers to find things? Assume they want something specific do you allow the menu to guide them there? DO they shop by style or by price or buy gift ideas? Show me your best sellers or new arrivals.
✨Products above the fold. Can I buy quickly and easily from your home page? Don't make me search. Let me buy direct from the home page and without having to click anywhere else. Add various collections or best sellers here.
✨Trust factors - Reviews, Stars, Social proof. a contact phone number, contact info. or email or at the very least a location.
✨A strong CTA. Yep a call to acton (CTA) that stands out in a high contrast color. It should tell me what to do next, provide direction, and encourages customers to take that next step. How many should you include? You will have to listen in but it is more than you think!
And as a bonus inclusion make it easy to find your policies - shipping, returns and exchange details- do not leave me guessing/searching to find the answers.
I expand on each of these 5 elements inside the episode. They will help make sure every website home page needs to make sure that every visitor you have is maximised and you convert as many customers into sales as possible!!
To really make sure you conversion rate changes and you sell more online head to my 5 day series to boost your numbers and sell more on your ecommerce store now without attracting any new traffic.
Follow along on instagram to get more tips and tools to help you build a profitable product-based business whether in fashion, accessories, homewares, jewellery, candles or babies products.
To attend my Free Masterclass on How to grow your brand to six figures in product sales you can register here.
Melissa Robbins Business Coach for products, brands, retail stores and creatives.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
So you want to make Wholesale a strong revenue stream in your product business?
To do that obviously you need new stockists and you need to be making contact with buyers right.
So how do you go about it? How do you maximise the effort you put in? How do you get over the line and get a buyer to actually consider your product for their store?
In this episode I dive into 5 mistakes you might be making when contacting potential stockists. So you never have to google 'How do I wholesale?" again.
A few little things I see happening again and again when working with brands in my Profitable Product Business Roadmap when we get to the Wholesale Sales channels deep dive.
Listen in to see if you are doing any of these things and what to start doing instead!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
You may Nikki Parkinson from @stylingyou instagram, her blog of the same name or maybe from her fashion range @stylingyouthelabel? She is one busy woman and loves what she does!
I was beyond excited to chat with Nikki about her journey and her passions and her multi-passionate life she leads. She has so much to share and is so generous in her knowledge.
We talk about the start of her journey, her beliefs, what is important when creating a fashion brand and how she is an inclusive size brand , meeting THE Trinny Woodall (arghh so jealous) and why she is happy not to chase other peoples version of success.
A chat with Nikki would not be complete without talking about influencers and influencer marketing and she shares some tips on getting the most out of the relationship.
I hope you love this episode and cannot wait to hear your insights!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Bundle it baby. Want to get your e-commerce store average order value (AOV) up then add a bundle!
Make it easy make it quick and allow customers to buy more than 1 of something.
Of course I can add to cart twice but guess what by bundling it it makes it a lot easier if it is already together.
Add a bundle to your website now or even some mixed packs or gift sets. Let me know how your stores AOV changes once you introduce this.
Don't make assumptions about how people shop. Make life easy for them and give them options. KI.S.S. Offer a 3 pack, 10 pack or even a mixed pack.
Sell artwork create sets where you sell the things that look good together!
Sell tea towels offer a 5 pack.
Sell your best selling colours or fragrances as a bundle.
Showcase how things look together. It makes for way more spontaneous purchasing decisions trust me!
Some great apps you can check out are linked here. Now they might add a cost to your shopify subscription but test them out and see if they bring in more than they cost you, you are winning! You only need the ROI to be 1 and it is a success.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Collaborations are something every product business should have as part of their overall Marketing strategy.
The ability to reach new audiences, generate excitement and buzz, build your email list and so much more are just some of the reasons collabs should be on your radar if they are not already.
The world’s most successful brands have tapped into collaboration marketing to reach & engage new audiences - & why not? Brand collaborations are up to 25x less expensive than digital advertising- what?!
Asos, Gucci, MAC Cosmetics, Glossier, Vogue, The Wing, Bose, Ikea - all of these brands regularly partner up with like-minded businesses for clever cross-promotion. They leverage existing assets, often currencies other than cash, to create cool products, social media or experiential collaboration.
I chat today with Jess Ruhfus the founder from Collabosaurus which is the (tinder) matchmaker for brands. They connect over 6,500+ businesses for clever marketing partnerships across the USA, Australia, Canada, New Zealand & the UK.
Collabosaurus is an end-to-end platform helping businesses source, secure & leverage B2B collaborations of all sizes. Listen in to here why collabs should be aport of your Marketing strategy in 2023!
They we specialise in product based businesses such as fashion, beauty, lifestyle, food, beverage & events industries.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
A blog, a journal a magazine call it what you will but you need one!!!
Every e-commerce site has a customer. Clearly!! (or I hope so!) Therefore everyone should have blog content to help connect with your customer, inspire your customer, educate your customer and relate to your customer.
Whether you are a Retail store with 100's of brands and a mixture of products to a brand with a single product!
Your blog helps with SEO, builds trust, encourages conversions, solves problems for customers and is such a great long term traffic source for your website.
In this episode I give you 5 reasons ( I know there are even more!) why you need one.
And before you say it. Yes it is another thing to do but it should be one of the first things you do and can help create other content from your blog.
Length of the blog should be between 500-1500 words ideally and each image used should also have a title that includes keyword to also help with SEO (a topic for another day!).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Bringing the Experience back to Retail. Gemma Ostroburski from @talkshopretail talks tips for how to boost sales with your visual merchandising and adding experience back into store..
Gemma Ostroburski from TalkShop Retail has Retail and design in her blood! She has spend years honing her craft of visual merchandising, helping retailers hone the experience they offer customers and
She help retailers turn their shops into destinations. And stores that makes people want to buy, grows your sales & keeps customers coming back!
We talk all things VM , how to bring a sense of wonder and increase your sales for physical brick and mortar Retail stores.
Gemma has so many great tips to help you and really dives into the elements of VM and experiential retail that can make a difference.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Ever wondered what things product-based business owners do to get ahead?
Have you ever tried to figure out what they have in common?
After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.
Some of these are actions and some of these are strategies.
See how many you have and whether you think I am on the mark.
I listed out 10 but I am sure there are more.
Welcome to this new season in thelotco business podcast. I love helping you build your profitable product business and sharing stories to inspire your journey.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Katherine Mullett is one of the Deadly Wears team, she is a proud Gunaikurnai and Monero Ngarigo woman, who works On Country. Katherine continuously advocates for the protection of Heritage and the continuation of looking after Country by Traditional Owners and First Nations people.
Her brand Deadly Wears is an ally friendly brand and is helping to directly support first nations business owners. After realising she could help be a part of the solution to help educate and impact change and increase allyship within Australian Culture she has also created Djambies in a box.
Djambies (friends) In a Box offers all Australians the chance to authentically understand and reflect on the Culture of our First Nations People, along with the diversity of issues they face. The subscription boxes deliver a variety of incredible products and produce from First Nations Owned Businesses that invite you to be part of the solution for a more just society.
To find out more about Deadly Wears, Djambies and follow Katherine check out her pages at:
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
What is the most precious resource for entrepreneurs? And those running their own business often as a solo entrepreneur too...
Well if you answered time or money you would be right! They are both pretty close when it comes to trying to succeed in this crazy world of retail, product businesses, e-commerce and building a brand.
I have pulled together today 6 tools I believe every product based business owner needs to be using right now to help save them time and also money.
Let me know if you use these already and how you use them in your business.
And because I just cant help myself I added in an extra one that is highly relevant right now and if you have not already seen it OMG get onto it!!
Chat GPT is the latest tool that could seriously save your hours every week if the tasks you complete just need a little AI intelligence to be sped up!!
Hope you love this episode and I look forward to getting your responses on what you have started using recently.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
You have invested thousands and you need this to work right..?
Exhibiting at trade shows can be scary and is also a huge investment. You don't always get the results you are after either. Trust me I have been to shows where I have not taken 1 order!!
What can you do to make sure that doesn't happen to you and you bring the right attitude, mindset and tools to help you.
In this episode I dive into common mistakes I see, some things to avoid and how to bring your best self along.
Trade Shows can be one of the best ways to grow your Wholesale revenue stream so don't be scared -be prepared!!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Donna Wallace has spent years as an energy healer. After listening to her intuition and being guided by the universe she now brings unique and custom jewellery to her customers.
The jewellery is created in a unique 5 step process that combines her background in energy reading with the most beautiful gemstone jewellery.
Welcome to the world of energetic activation, luxury and blossoming into your potential.
Our coloured gemstone rings activate your energy field and enhance your radiance.
You pick up the ring and place it on your finger, you experience an activation within your energy field like no other.
You light up.
Your light magnifies, intensifies and radiates.
You have, in an instant, become the radiant being you always knew yourself to be.
If you are intrigued as I was when I first heard about the process then listen I to find out more about the process.
You can also book a free energy reading with Donna here.
Donna will read your energy, tune into your Soul, and tell you more about what ring could be created for you.
Have you ever wondered what gemstones are sitting in your aura, waiting to be placed on your finger?
Donna sees gemstones sparkling in people’s energy fields. These are the gemstones that can uplift you, and make all the difference to how you experience life.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How well do you know your numbers in your business?
This is something that freaks a lot of people out I know! But if you run your own business and want to be acting like the CEO then you should understand where you stand.
In this episode we cover some of the essentials of knowing your numbers.
Being able to read your profit and loss. Understanding your margins. Knowing what percentage of your expenses are eaten up by the different categories.
What your AOV, and website conversion rate is?
Being across your data helps you make better decisions for your business.
Listen to this episode to help you get a better picture about what you need to know and why!
To boost your conversion rate on your website and make sure every visitor is maximised check out my 5 day series to boost your numbers.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How do you stay top of mind when your customers are looking to make their next purchase?
Are you the first thing they think of when they have a problem to solve (ie present to buy for, occasion to buy an outfit for and so on)?
Building on your customer loyalty is crucial to not just survive but thrive in this business.
Do you know your customer return rate? (or return customer rate as shopify calls it- RCR).
'Modern consumers are no longer just making transactions—they’re seeking supportive, feel-good, memorable experiences. And when a shopper’s experiential expectations are blown out of the water, you can bet they’ll be back to shop again.
Happy Customers Are Repeat Customers
Repeat customer rate is a metric that leads to long-term success and scalability.'
Route.com
There are many ways to nurture your customers and get them staying loyal to your brand or retail store and and hopefully being around for 1,2,3 or 10 years as a customer!
In this episode I dive into some important considerations about building on customer loyalty, growing your customer life time value (LTV) and hopefully offsetting the growing customer acquisition costs (CAC).
I would love to hear about the ways you consider your customers journey and what you are doing to make the customer experience CX a memorable and satisfying one!
And just cos I have so many acronyms in here: CX - Customer experience, or CX, is the overall perception a customer has of your brand after interacting with your business across the buyer's journey. From marketing, to sales, to customer service – CX is the sum of all touchpoints and can impact a customer's decision to return to your brand.
LTV - Customer lifetime value is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.
CAC- Customer acquisition cost (CAC) is the cost related to acquiring a new customer.
RCR- Repeat customer rate, or repeat purchase rate, is the percentage of your existing customers who have purchased from you two or more times.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
This is a question I get asked quite a lot in my 'How to Wholesale' program. Should I work with a Sales Agent? How much % commission do they take? Where do I find them? And then BUT that is so much % off what I already receive for wholesaling?! Why would I do that? I don't have enough margin.
Why would I use an agent? So here we go - a list of pros and cons when deciding whether to work with an agent.
Why you should and why you shouldn't. How to make the most of your experience and what they need to do their job properly. I love agents, and have some amazing friends who are agents! But I have had some bad experiences with them (in hindsight it may have been my fault....).
I have used them for my brand, used them to buy when I had a retail store and I have been one!!!
So I have perceptive here from all sides.
Let me know if this episode has been helpful.
And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into al of this and so much more!!!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Where are you holding yourself back? Whether consciously or unconsciously?
What thoughts are you having that are self-sabotaging? Do you even realise?
I often hear (and tell) people that they need to work on their Mindset or hear others say they spent time on their mindset and it transformed them and helped them achieve great success. But what does that actually mean?
Working on your Mindset and understanding how your thoughts can inform how you feel about yourself. What patterns can you pick up when you listen with curiosity and kindness? Are you dedicated to your success and always looking to make incremental improvements?
In this episode with special guest Mandy Napier an International Mindset and High Performance Coach we dive into how Mindset tools can hep you move forward and break free from what is holding you back.
As Mandy explains 'Often we are the greatest stumbling block to our own success'
Many of us have a yearning to achieve more in life. I believe we all desire to learn, grow and in the process, become a better version of ourselves. To reach that next milestone in our personal or professional lives, or continually strive for more. Yet sometimes, we keep missing the mark. Why is it that we fall short, and seemingly, unintentionally sabotage our own success? So we never quite breakthrough to that elusive next level.
Listen to hear how you can kickstart working on your mindset today.
Known as the ‘Mindset Alchemist,’ Mandy Napier BSC, is a Global High Performance Mindset Coach, Speaker, Educator, and Author of ‘Creating Healthy Life Habits’. She is the founder of Mindset for Success, a Mindset, High Performance and Empowerment Practice dedicated to supporting high achievers to fulfil their potential and achieve extraordinary results, professionally and personally.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Want to maximise conversions and get more buyers over the lien and stocking your range in their stores? Make sure you include these 5 things in your Wholesale catalogue.
In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competition and bring in more revenue for your business.
Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and 3 pages of intro. Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!!
Listen in to here more detail about what you need to include in your Wholesale catalogue. .
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
3 years ago Kelly sat down in front of me on The @life_instyle business couch and we talked about her WHY.
We talked about how she wanted to make an impact in the world and help solve everyday problems for people.
We talked about how she wanted to show her kids that you can have a dream and bring it to life.
This time we talked on the podcast about how to actually build that multi million dollar product business.
@Klipsta has taken a few short years to turn over $4 million dollars this year. In this podcast episode Kelly talks about her journey and how she is trying to enjoy the ride, stay grateful and roll with the punches.
We talk about why establishing your foundations is so important, listening to others, leaning in, trusting your gut, being ok with failure and making mistakes.
We talk about how manifestation can help you stay focussed and makes decision making easier.
I have worked with Kelly to help her establish her wholesale foundations, make sure her pricing is right, launch into new markets, update her packaging and so much more.
Listen in to the episode now to get inspired by Kelly's story.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Without sounding like a total boomer 'back in my day I had to post 3-4 times a day and blah blah blah....' the point is Instagram has changed so much in the past 6 months let alone the last 5 years!
So what should it look like now? What is the ideal amount of content (hint whatever you can manage but more is more 😬) that you should try and make sure you post/share/create?
I dive into all the detail in this episode and share what your stories, reels, feed, highlights and bio should include.
I try and break it down for physical retail stores and also online DTC ecommerce businesses also.
But really focused on product-based businesses here cos it should look quite different to service based instagram models.
Got some questions after listening ? Hit me up in the DM. And remember social media is not a marketing strategy but just one little slice of the pie that your marketing should focus on.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Everyone wants more profit right? And you have heard the saying "Sales are Vanity Profit is Sanity' but why still is all I see business owners focus on is their top line sales and not their bottom line?
Clearly they impact each other but you can get a better bottom line in more ways than just focussing on the top.
We dive into what things to focus on in your profit and loss and why setting a time for a monthly meeting with yourself and tracking KPI's is the next step to more income.
Want help nurturing your current customers more? Sign up to my Nail your Email Marketing program now .
In this episode of thelotco Business Podcast, business coach Melissa Robbins discusses how to increase profit in your business. She emphasizes the importance of understanding profit and loss statements, and offers practical advice on how to improve profit margins without necessarily increasing sales. Melissa suggests focusing on foundational aspects of your business, such as pricing and product mix, and nurturing existing customers to increase their lifetime value. She also recommends grouping tasks together, outsourcing, and regularly reviewing expenses to save time and money. Overall, Melissa's advice is geared towards helping listeners have a long-term, scalable, and profitable business.
- How to Increase Your Business's Profit: Tips and Strategies from a Business Coach
- Profit and Loss Statements: The Key to Long-Term Business Success
Timestamp
Understanding Profit and Loss [00:00:38] Melissa explains the importance of regularly looking at your profit and loss statement to make better decisions about your business moving forward.
Focusing on Profit [00:03:45] Melissa emphasizes the importance of focusing on profit as a key metric as opposed to just sales.
Cost of Goods [00:04:34] Melissa explains the importance of understanding how much your goods actually cost you to generate sales and how to calculate your gross profit.
Understanding Profit and Loss [00:08:22] Melissa explains the different aspects of profit and loss statements, such as top-line sales, cost of goods, and expenses, and emphasizes the importance of regularly looking at them.
Improving Gross Profit [00:10:38] Melissa offers practical advice on how to improve gross profit, such as negotiating better deals with manufacturers, changing product packaging, and working with suppliers.
Customer Retention [00:15:32] Melissa suggests focusing on nurturing current customers to increase their lifetime value instead of always trying to acqui
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How many Email Automatons do you already have set up in your business?
An abandoned cart email sequence?
A thank you?
A welcome series or nurture sequence that tells customers a little bit about who you are? Or are you scared to send any emails to your customers for fear they will unsubscribe? You now how that sounds right? (they may as well not be in your list if you never send them anything!) In this episode I dive into 5 Email Automations you should make sure you incorporate into your ecommerce marketing now.
To get more help with your Email Marketing have it bring in more income into your ecommerce business and nurture your customers more. Find out about how you can Nail your Email Marketing here.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Walking around the NZ Gift Fair was the first time I met Janet from product-based business Fox and Fallow. It was her third trade show in just a few short months over 3 countries (NY, USA, Sydney, Australia and Auckland, NZ). They had won the award for best stand with a huge pink and peach plywood stand built mostly by Darrell!
Getting thrown into the deep end is how Janet likes to roll and it has helped her launch her brand onto the international stage. She likes a deadline!!
With over 2000 stockists worldwide and now a multi million dollar business she has learnt a thing or two along the way.
Listen to hear how Janet and Darrel have built their gift and stationary range from a side hustle to main hustle. And how being scrappy and cheap can lead to the business of your dreams.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? How much money have you spent on your stand??? If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.
Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10 can I call them commandments?
I have been involved in over 60 trade shows whether as a buyer, an exhibitor, an educator or a consultant.
There are definitely some things you need to tick off to make sure you have a successful show.
I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!
I deep dive even further into this in my Trade Show Bootcamp which is a 3 part series that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
I know being a Buyer can be tough!! It is not all pretty things and lovely items you get to select all the time.
Often as a Buyer and Retailer you have so much to think about. Budgets to keep and cash flow to consider, sell through numbers, categories to fill and customers to think about also. You go to the trade shows to see what is new but maybe sometimes walk around with blinkers on... does that sound familiar?
I created an episode last week all about Trade Show tips for thee Exhibitors so this week is the Buyers edition!
10 tips to help you maximise your next show and make the most of your travel, your time out of store and to help you get excited about the possibilities ahead!!!
If you are new to Retail I hope you get some inspiration about visiting and get excited about what your next buying trip is all about!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Running a business can be hard. Running a business that makes a profit is even harder. But this is where implementing a different accounting system in your business can make a huge impact.
He created the Profit First system and now has a team of qualified experts around the world who share his system to help other business owners.
It is not just about setting up your business with multiple bank accounts but also about making sure that you do actual make a profit and you allocate that first! Not last like traditional accounting systems. You mange your cash flow over the peaks and troughs that come with business and generating sales and you don't end up with unexpected tax bills because you have already got money set aide. Honestly this is a game changer.
I talk with Amy Bett all about using the Profit First system in your business. S Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80% of business owners who don't succeed, don't succeed because of a cash flow problem," she set out on a mission to reverse that awful statistic. Now as a Profit First professional, Amy discovered the only two numbers that matter in business and the formula for actually reaching financial freedom. And since she knows the financial struggles that business owners are facing right now, she's not about to slow down teaching business owners how to effectively manage their money and master their mindset.
You can contact Amy at her website https://amybett.com/ and check out her FREE masterclass there.
We talk about Thriday using Xero in your business.
If you want help building a profitable product business you can grab my free guide on the 8 essentials every product business needs to ensure long term sustainable success.
Join me with special guest Amy Bett, the Lady Without Limits, as she shares the secrets of the Profit First system to help businesses become more profitable. Discover how to build a thriving and successful product business by mastering cash flow management and reaching financial stability. Join the community of entrepreneurs who have transformed their businesses with Amy's guidance and testimonials of success. Say goodbye to financial stress and unlock the path to lasting prosperity!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Want to know how to start a jewellery brand? Or how to not just survive but have your brand thrive for 10 years in this industry? I have been trying to get Kiralee on the podcast for over a year to tell some of her story and share how she has grown her amazing jewellery brand @murkanijewllery over the past 10 years. So here we are. Kiralee and I chat about her journey, why it took her so long to get started, her regrets, her tips on what is important to focus on now and what the future holds for Murkani. I hope you love this episode. You can find out more about Murkani jewellery here: https://murkani.com.au/ And follow along the journey of the creation and new collections over on Murkani instagram page.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
I am all for dreaming big and setting stretch goals in your business. But what I also love is breaking that down and reverse engineering how to make that happen. Getting into the nitty gritty about strategy and planning.
This weeks podcast is from a live session I ran and dived into how to reverse engineer $50K sales months in your business.
Your website analytics (particularly your traffic, average order value (AOV) and conversion rate) are super important numbers to focus on. Same goes for physical retail stores and knowing what your foot traffic is, your conversion rates are and again what your average order value is.
I truly believe that to build a profitable product business whether it is your own brand (fashion, homewares, jewellery, baby, footwear, or beauty) or you have a physical bricks and mortar retail store you need multiple revenue streams (sales channels) and need ot be utilising many varied marketing strategies.
I hope this helps you wrap your head around some more numbers and start planning and goal setting for your business.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
One of the biggest issues I see with ecommerce stores and a problem they are looking to solve is how to get more traffic to their website.
Katrina McKinnon from Copysmith.com shares how in this episode.
She also dives into how you use AI wisely and in a way that makes the google gods happy!
We talk about how long form content like blogging and using product descriptions wisely can help you bring so much more traffic to your ecommerce store or website.
It is something I am very passionate about and dive deep into it in my Nail your email Marketing program. I show you how to figure out what sort of content to create and then how that can be used to became a starting point for you other content like emails, social media and more.
Katrina explains how using AI like chatgpt can save you time and energy but there are ways to use it more effectively so your content is valued and the google search engines actually want to send traffic to you.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Hands up if you run a business and have never had any down times or low points?
Yes thought so. Not many business owners and entrepreneurs have ever had a perfectly smooth ride and perfect business. There are always ups and downs and hard times. It's what to do when things are tough that matters though and how to lift yourself out of the slumps and lower energy levels or try and counteract low sales that matters.
You have to get scrappy and innovative and adapt and look after yourself.
You need to focus on the right activities, you need to get lean and maybe go back to what worked at the start.
What you don't need is to focus on things you can't control. Or focus on the negative news and naysayers.
You need to surround yourself with the right people and those who lift you up not bring you down.
I dive into more details in the episode and you can listen on your fave podcast app now.
I would love for you to share your ways to help yourself out of a slump. Send me a DM on instagram and share ways that have helped you.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Build a website and they will come. If only. It is a mistake many product entrepreneurs are guilty of. Relying on only one sales channel. Having a product business means you need to find many ways to sell your product. And ideally you would have multiple sales channels so you are not relying on just one. Only selling on your own ecommerce site means you going to paying a lot to acquire your customers. So where does that leave you? Well, you need to explore other options. And that is exactly what this podcast episode is about today. I go through what other sales channels (options) are available to you as a brand, retailer, product-based business owner to move more of yru product and generate more income and ideally overall more profit. Some links of mentioned www.faire.com https://bulletin.co/ www.wolfandbadger.com www.rangeme.com
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Imagine waking up tomorrow and your website sales have doubled! 🙀 And not just one day, but everyday from now on. And they keep growing and they continue to exponentially scale. 📈 How would you feel? 💃🏻 What impact would it have on you and your family? 💰 What would you do with the extra income into your business? 🎉 Well, this is possible. And without spending $1000's on facebook ads to achieve it. You need to want make sure your website is converting as high as possible. What does that mean? Well it means for every visitor you have coming to you -more of them add to cart , more of them go through to checkout, more of them click purchase than ever before. AND you make more sales!!! (hopefully double!) So how do we make that happen? Without it taking 6 months, and you paying money to a web developer or designer. You start by making sure you have these 10 things right on your website. I share with you in this episode what they are. Little tweaks and changes to try and boost that conversion rate!! SO every visitor is doubly as likely to buy!! If you want help with HOW to make that happen and get feedback on your own website then join me for the 4 day LIVE event next week!!! Starting Tuesday 19th at 12pm AEST. I am running my regular 5 part series let's BOOST your WEBSITE SALES mini series as LIVE part to 4 days . Find out more here. If you are listening after the LIVE event you can grab the 5 day series here. An easy and practical way to increase those website sales.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Do you want bumper sales for your last quarter of the year? It can be so hard to figure our where to focus your time and energy when you are 'doing it all'. Being we are about to hit the last 90 days of the year.
Here’s 4 things to focus on in your product business and make sure you have maximise your chances.
1. Stock- have you made sure you have enough stock (and of the right stock) to get the sales you want? Your supply chain is crucial to plan out prior to this and make sure you have stock arriving in time. If you don’t currently have a critical path- think about it for next year. 2. Sales channels- what are utilising? Wholesale? Make a plan to stay in touch with stockists. Keep them updated and make sure they can reorder easily and regularly. Selling online ? Update your website so its converting as high as possible. 3. Marketing planning. Have your promos, events and activities mapped out. Know ahead what is needs to be ready. Don’t leave it til the last minute. 4. Staff. Do you need any? Will they do extra hours? Could you outsource anything to help a give you back some of your time? Now it’s the time to get it sorted. I dive deeper into each of these int he episode.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
3 short years ago....was when I first met sisters Alicia and Jacinta from @thelittlepotionco. The Little Potion Co (a mindful magic potion making brand) was a side hustle for them both and they made everything from Jacinta’s back shed and by hand. Now 3 years later they are over a Million dollars in sales and it is testament to how much they have continued to evolve, to listen to experts and to their customers, to invest, to take risks and to thank goodness understand their margins and pricing!!!
What I would say are keys to their success?
- They have multiple sales channels and markets (DTC, Wholesale, USA, AUS, NZ...) - They have a strong USP and keep evolving it and adapting and editing the range. - Marketing is in many forms. Not just one channel. Influencers, Social, UGC, Paid ads, Collaborations, Print, SEO, Email marketing.... -They started outsourcing and hiring for their team. -They spend time ON the business and not just IN (we can all get better at this one!) - They know their financials and work at always improving their margins and pricing structures. Of course there are many other factors, and we chat through their story and journey today on the podcast.
And we all know that having top line sales does not mean you have this money in the bank and it should not be the only thing you focus on, but it is also great to celebrate milestones along the way!! Want to get your hands on my Pricing Guide? To help you figure out how to price your products for profit? Grab it here.
If you want help to reach your first million or first $10K then send me a DM on instagram and we can plan where you will be in 3 years too!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How well are you using Email marketing right now? Whether you are using Klaviyo, Flodesk, Mailchimp or one of the other many email systems you must be using one of them! I am passionate about helping ecommerce and bricks and mortar retail stores use Email marketing more effectively. The impact it can have on your business and the way it can generate sales for you is a big part of being a long term successful and profitable product business.
You need to have strong and solid email marketing strategy from the very beginning.
Making sure you build a database of customers from the very start of your journey and work hard to add new customers to your list at all times.
Today I with talk with Samantha Taylor from @thesamanthataylor_ about how to do that and how she helps brands generate $100's and $1000's of dollars in sales from her email marketing campaigns..
We chat what email flows you need to have set up? Why you are missing out if you are not using email marketing and just exactly how many emails you should be sending each week. To get help with your email marketing and start understanding and planning out exactly what to send to customers, you can get immediate access to my Nail Your Email Marketing course.
Or to get Sam to manage it al for you head to her instagram now and snap up one of her last spots for 2023!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
What should your Instagram content look like in 2023 and heading into 2024 if you are a product-based business? Things have changed in recent times but after chatting with a number of clients who are telling me they are struggling to get sales and struggling to get in front of new customers I started asking what they are currently doing to market their business?
Some answer with just instagram (which I do not recommend!) however even their instagram has minimal posting or content on it. Or they are only using stories to share information. If it is going t be your main source of traffic and your only marketing strategy then you better be showing up on every area of the platform. You better be utilising every type of content it has available and be there as much as you can!
Whilst being smart about how you then use that content in other areas of your business to repurpose it in numerous ways.
Remember only 3-5% of your followers see all your content. If Taylor Swift is out there re-releasing her own (now owned) music, playing the same songs at concerts, releasing a movie about teh same concert and then sharign images, videos and clips again and again why cant you. Be more like Taylor. #marketing genius
Tune in to hear what your Instagram content should look like if you want to use it to really start attracting raving fans. BUT also remember 'Social Media is not a Marketing strategy' ;).
Make sure you film B-roll content (random filming yourself doing regular activities) regularly throughout your week to use as reels also. To grab my 100+ ideas for new content guide - click here.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Retail is not for the faint hearted but who says it is all doom and gloom. Lauren Henry started Common Circus (a Newcastle-based business ) 9 years ago now and in this episode she shares the what, why, and how to do with running and building her Retail stores.
The freedom and choices it allows. The parts she absolutely loves and then some of the parts that are not her favourite aspects!!
Come along for the journey of what it means to build a retail business, how she supports other brands and provides amazing LTV to her suppliers and is helping to build their businesses too.
Lauren shares her favourite way for brands to contact her and also why giving your stockists full retail markup is so important.
The connection between your mental health and having beautiful spaces within your home. I can't wait to hear what you think of this episode.
Programs mentioned in todays episode are : The TLC Membership which supports brands and retail stores with monthly group coaching. The Profitable Product Business Roadmap a program and guide on how to build a profitable retail store and brand.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Do you want to get in front of 80 million customers? What could that do to your business? How would it feel to get 1000's of new eyes on your product and 100's of new orders every month? Monica Little has been using Etsy for selling her product for years and she shares how Etsy is such a great sales channel and an amazing tool to get in front of new customers. They have over 80 million users and it is such an under utilised sales channel. Don't think that it is such for those with product businesses who think that it is only for those without their own website.
And then once you are on but how do you get found? How do stand out? How do you use the right language to be found, use language your customer is using. One tool Monica mentions: Tool to track searches everbee.io To find out how Monica can help you get started on Etsy you can follow her here: Monica Little Instagram and listen to her podcast here
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How the heck do you use AI and Automations in your business? Have you embraced them yet? Even started to add it into your daily life?
It can save so much time and money in business and can streamline processes, free up valuable time, add new dimensions to your content creation, and just make life that little bit easier.
Who doesn't want that!
Ok some of you don't. But bare with me. You might just not even realise what AI can do to help you manage your time and life better.
In this episode I dive into all the ways. The many ways AI and AUTOMATIONS can help you save time and money in your business. Some examples I mention are:
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Have you ever wondered what a Business Coach actually does or if they are right for you ? I am a Product-Based business Coach so specifically work with product-based businesses on how to grow, scale and build a sustainable profitable and thriving Retail store or Brand. Someone asked me the other day if I could come in and give a 'fresh eyes' perspective on what opportunities there may be, how to refine and streamline aspects of their business, how to add more sales channels or edit their marketing strategies. These are all things I do regularly with my clients. We can focus on the area you want to or I can come in and help you figure out what is the most important thing to do first. These are some areas I have worked on with clients recently: Retail Buying and Range planning. Profit margins and profitability. Marketing plan and strategy. Sales Channels opportunities. Wholesale Systems and automation. Wholesale growth opportunities. Exporting and global expansion. GettingTrade Show ready for local (AU ) or USA/Eurpoean shows. Money Mindset and Limiting belief work. Outsourcing and Hiring. Starting a Retail store. How to manage time and productivity. Data analysis and ranging. Supply chain management (Ordering stock and planning your critical path). Email Marketing overhaul and review. In Store Visual Merchandising and store planning. This is just scratching the surface.
I have over 5 years specifically working as a Business Coach and Consultant as well 25 years in Retail and Wholesale running my own brands, retail store and wearing all the hats! It is in my blood to coach, teach, educate. I absolutely fkn love it. And will always somewhere somehow be doing this. I started as a personal trainer, then swimming teacher, moved to be a high school science and maths teacher, then a fashion business lecturer, then mentoring and now coaching. If you want help in your business and someone to tell it like it is with no bs and no pretence. Then I am here when you need.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
You don't know what you don't know right. IKYYK. After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. Want to increase sales or even get some sales from Wholesale listen in to this episode for some insights to help you in that domain.
Want even more insights? Come along ot my FREE webinar on the Essentials to Wholesale success.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
When you think of an offer or a promotion do you only revert to price discounts? There are so many different things you can offer you customers to get them excited, get them adding to cart and hopefully increasing their LTV with you.
Whether it is a gift with purchase, a special bundle offer or adding in priortiy shipping. How can you go above and beyond for your customers?
How can you get them waiting in anticipation about what you are doing next, and what is coming up for you?
I run through 10 offers you can add to your repertoire in this holiday period or really any time of year.
Let me know what ones you try and what works to boost your sales in your physical retail store or online ecommerce store.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
How much spirituality do you incorporate into your daily business practices ? Is it something you want to do more of, are you exploring this side of yourself and how it can help you in your business? The past few years I have really started exploring this area so much more.
From tarot readings, to crystals to daily journaling, affirmations, visualisations and manifestation.
The woo side of business excites me and I want to start sharing more of this with you here as well. For such a practical and realistic person this is something that you may not know about me. I absolutely love it and thin sometimes these are the missing pieces that seperate those struggle and those who achieve beyond their wildest dreams.
So between tapping into your spiritual guides, to really getting to know who you are and how that can be used to tell better stories, Ashu shares how she works spirituality into her business and how Human Design , Manifestation and really sharing your authentic self can help you grow.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Ahh Mindset ...I have heard some people audibly sigh when they hear it mentioned. But call it what you will the way you speak to yourself, the beliefs you hold and the way they impact your actions can also impact your business and your levels of success. In this episode I discuss the importance of mindset in business. How your limiting beliefs impact your behaviour and the actions you take. I explain the most common 3 limiting beliefs I have seen that I believe may be holding you back from your wildly successful life. Let's dive into the episode.
Takeaways
Mindset is a crucial factor in business success and resilience.
Shifting from a scarcity mindset to an abundance mindset can open up opportunities and growth.
Implementing systems and automation can help manage increased sales volume.
Positive self-talk and reframing negative thoughts can improve mindset and productivity.
Self-talk and mindset have a significant impact on personal and business success.
Analyzing the way we view the world and speak to ourselves is crucial for personal growth.
Mindset plays a vital role in achieving success, alongside strategic actions.
Exploring and addressing limiting beliefs and negative self-talk is essential for personal development.
Patterns and recurring themes can provide valuable insights into personal and business challenges.
Reviews and feedback are appreciated to improve and reach a wider audience.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
I myself love a good trade show. I have just spend 4 days in Sydney at the @life_instyel and @reedexpo trade shows for lifestyle , beauty and fashion products. Why do I love them though? Why do they work and why should you attend? Whether as a buyer or as an exhibitor? They are not a cheap investment in your business so why put yourself out there and take the risk? What are the things you need to when looking at whether they have been successful or not. What should you consider to measure there "worth'? It cannot be just the sales when you are there. It cannot be just the sales on the days of the show. There are other really important factors to consider. I dive into some more of them here and also why as a Buyer you should be attending too.
Want help with your? Wholesale and building it into a strong revenue stream? Check out my Transform Your Wholesale course to see how you can be like Jacquie and 20 x your investment in 1 month! Linked here
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.
Get more customers (new ones) Get the customers you have to buy more each time (AOV). Get the customers have to buy more often (frequency)
Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.
Things that don't break the bank nor take hours and hours of your time.
Check your numbers before starting and let me know what your conversion rate is.
Then make these tweaks and grab my checklist for more!.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
VM (visual merchandising) is a real combination of art and science. It can't just be beautiful. It has to work to sell your products also! I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two! In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at markets and pop ups too) make that can be tweaked and changed to help you boost sales and provide alternative strategies. Some of the mistakes include positioning items too low, not pricing all products, not allowing movement through the store, not having enough stock, lack of visuals, ineffective signage, neglecting store cleanliness, staff not understanding customers, underutilizing the checkout counter and change rooms, and underutilizing the window. By addressing these mistakes, retailers can improve their VM and increase sales.
Want more? Check out thelotco.com.au blog for more stories and imagery to go hand in hand with this content.
Time stamp. 00:00 Introduction
00:57 Mistake 1: Positioning things too low
03.23 Mistake 2: Not pricing your products
07:32 Mistake 3: Not allowing movement through the store
09:26 Mistake 4: Not having enough stock
11:54 Mistake 5: Lack of visuals
14:39 Mistake 6: Ineffective signage
16:34 Mistake 7: Neglecting store cleanliness
20:35 Mistake 9: Underutilizing checkout counter and change rooms
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace. Now anyone who knows me will know I flocked to those gold stars and sequins pretty fast. I got to meet Kate, the owner and designer of a brand new Brisbane children's fashion brand called Bella and Lace. That was it- I ordered the range for my store and continued to do so until sold it a number of years later. Kate and I have been catching up at trade events ever since. Part of my conversations with brands long after I had sold my store was where the foray into consulting started. I would be offering tips and guidance for them to grow and how to sell DTC or Wholesale and what the latest Instagram marketing tips were (at the time). Kate has been a friend and client now for many years. And having insight into her brand and how amazing and gorgeous it is I knew I wanted to get her to share her story.
Welcome to the enchanting world of Bella & Lace, a whimsical brand of children's clothing and accessories that captures the magic and wonder of childhood. Kate sells the brand around the world and wholesale is her main revenue stream. She is a multi 6 figure company and has continued to evolve and grow and adpat t market conditions.
Passion and using your skill set are key in starting and growing a brand.
Adapting and evolving with the industry is crucial for long-term success.
Wholesale is an important channel for reaching customers and growing sales..
Building relationships and showing longevity are important in the wholesale industry. Building relationships with agents and retailers can make entry into stores easier.
Persistence and consistently showing up are key to success in business.
Trade shows can provide valuable brand exposure.
Understanding landed price and shipping times is crucial for exporting brands.
Product testing and compliance can be challenging, especially for certain types of products.
Having a strong team is essential for running a successful business.
Focus on sales and invest in the right areas from the start.
Adaptability and constant evaluation are important for business growth.
Long-term customer relationships are valuable for business sustainability.
Resilience and passion are necessary qualities for entrepreneurship.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business back because of fears.
Are there things that trigger you that maybe you need to reviewing and trying to figure out why?
What thoughts are you having and telling the universe and therefore what are you getting back because of this!
Carla from @moneymindsethub and I explore what it means to work on your Money Mindset and some tactics to focus on to improve it today.
Money amplifies your authentic self & who you were born to be, so claim it. In this episode of thelotco Business Podcast, I interview Carla Townsend, a money mindset and success coach. We explore the challenges female entrepreneurs face with money blocks and self-imposed limitations. Carla emphasises the importance of addressing one's mindset, behaviours, and societal conditioning around money. We discuss overcoming fear, the power of language in shaping beliefs, and the impact of upbringing on risk-taking. Carla shares a personal story, underscoring the role of perception in life events. The episode also covers the balance between persistence and pivoting, finding joy in work, and the significance of authenticity.
Money Mindset and Entrepreneurship (00:00:04) Melissa introduces Carla Townsend and they discuss the importance of overcoming money blocks and self-imposed limitations for female entrepreneurs.
Impact of In-Person Connections (00:01:07) Melissa and Carla discuss the impact of in-person connections and the importance of meeting and connecting with others in business.
Helping Female Entrepreneurs (00:02:57) Carla explains her role as a money mindset and success coach, helping female entrepreneurs overcome money blocks and mone
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Bumping in and bumping out of markets is A LOT of work.
Besides the sales and the sore feet you get, what else is a reason to attend a market?
We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them.
Today I sharing 5 More Unexpected Perks of Attending Markets that may make you stop and reconsider the cost vs true value of your next market.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Email marketing is a huge game changer for any business, especially product-based businesses.
Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?
Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Kip&Co is an Australian Lifestyle brand that never stops evolving.
From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more.
If you have ever wanted to build your own brand or you are doing so right now then this is a must listen.
I spoke with Alex McCabe about how she and her two business partners (sisters) Hayley and Kate built Kip&Co from the ground up.
Alex explains how much hard work it took to get Kip&Co where it is today and what they’re looking forward to in 2024.
Kip&Co has mastered the balance between wholesale and retail by dedicating separate teams to each channel. Alex highlighted the importance of transparency and communication with stockists, ensuring a unified approach to sales and distribution.
For those starting or looking to grow their brand, Alex's advice is simple: just get started. Don't wait for perfection; instead, be realistic about your financial situation and give your brand the time it needs to flourish. Enjoy the process, and don't be afraid to adapt and evolve.
Alex and I discuss all of the following:
00:35 The brains behind Kip&Co
07:56 What is outsourced at Kip&Co?
09:18 How Kip&Co sources their products and materials
13:34 Determining how much to order
16:58 Organizing wholesale vs retail
18:26 Kip&Co’s stockists
20:49 How Kip&Co achieved growth with branding
25:41 What collaborations do for a brand like Kip&Co
28:38 Alex’s advice for anyone looking to start a lifestyle brand
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
What would you do if your factory closed down overnight? How would you cope?
Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business.
Last year, Megan went through a major down and we discuss how she was able to come back from it better than ever.
If you ever start a product business, a good rule of thumb is to always be prepared. You never know when a stockist is going to pull away, a factory will shut down, or the market will shift.
Listen to this week's episode to learn all about Megan and how she has created a product for kids that actually helps out adults too!
We discuss the following:
01:06 What is Second Scout?
12:09 Second Scout’s supply chain issues
19:57 Balance with retail and wholesale
22:49 Advice for anyone starting out
27:54 Megan’s experience with marketing
35:44 What new products are coming to Second Scout?
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving time with phone widgets and tech shortcuts, balancing customer attraction and retention, adding customer experience to your business, and implementing tests in the hiring process.
These are just a few of pieces of valuable information I gained from attending as speaking at the event.
I can't wait to have some more guests on the podcast to discuss some of these topics in greater detail.
Takeaways
Sell the problem you solve, not the product you have.
Add storytelling elements to your business.
Explore TikTok Shop as a potential marketing platform.
Utilize AI to streamline processes and save time.
Understand your value and confidently communicate it.
Optimize your website's product page with multiple photos and reviews.
Save time with phone widgets and tech shortcuts.
Balance customer attraction and retention efforts.
Add a customer experience element to your business.
Implement tests in the hiring process to find A players.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Have you ever thought about adding a digital element to your product business? This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started?
Having a product business is not the only way to have a business. This could be an option for some of you either now or in the future.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness.
Now I know the world of athletes and entrepreneurs can be very different, but they have one thing in common.. Mindset! You can’t be a successful athlete if your head isn’t in the game and you won’t be a successful business owner if you aren’t in the right headspace.
Ben’s expertise is in Mental Health and Wellbeing and he shares ways you can separate yourself from your limiting beliefs no matter who you are.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you?
Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.
The one we are exploring today is your E-commerce conversion rate. The one inside your analytics that tells us how your website is performing.
It tells us how easily customers can buy stuff!! How easily they jump on and check out. Where they might get stuck where they fall off a cliff or where hey just are not adding anything in the first place!!!
We explore all the numbers inside (add to cart rate, reached checkout rate, online store sessions) where to find them inside shopify and how it is so worth knowing this. How this can impact everything (and especially the inside your bank account).
Please do not start FB or Meta ads until you have a good solid understanding of this.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is.
A constant struggle right.
ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery!
We humans are visual people! The visual imagery you share is part of the reason customers buy your products.
And one pic is not enough.
In this latest podcast episode I share the 8 types of product shots you need either online or in your wholesale catalogue to convert browsers into buyers.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯. I could not believe the accuracy of it and the way it made me feel so seen. AND how it has helped me since live a life truer to my design. In todays episode I chat with Yvette Mayer who is an intuitive Business Coach who has taken different elements of Human Design and aligned them with how to market your business. In a way that more easeful and lights you up!!
If you have a business one thing is for sure you need to know how to market yourself. Understanding your human design can help you to live in more alignment with your highest self.
Yvette Mayer is a 5/1 Sacral Generator which means she uses her natural magnetism to connect with and lead her audience.
Yvette spent many years in the corporate world specializing in marketing. And now she is living fully in alignment with her human design doing what lights her up.
In this episode, we discuss all of the following:
01:33 From working in corporate to becoming a human design expert
16:27 How Yvette became the go-to human design expert for marketing
19:00 What are the 5 energy types in human design?
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product.
Knowing when to ask for help and where to look for expert advice is always tricky too. Mandi from Cubs and Co. was looking to make a change. She knew she couldn’t keep going the way she was going but she was also a bit nervous.
At the end of the day, Mandi knew she needed mentorship more than wanting to stay in her comfort zone.
Mandi is one of my clients and she was willing to put in the work to create her dream product business.
This episode is an Instagram live I recorded last year and that I thought what Mandi had to share was so valuable for others who are also running their business.
In this episode, we discuss all of the following:
00:58 Who is Mandi and what does she do?
02:07 What were the early days of Cubs & Co. like?
05:38 What led to Mandi getting mentorship?
07:03 Changes and tweaks Mandi made from mentorship
13:48 Structure and organization
17:22 Mindset work
21:19 Hiring help and where to find them
Get on the priority list to join the Roadmap whne doors open again. https://www.thelotco.com/waitlistroadmaptoproftit
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates every day since. It has changed the way she has done business and how she has expanded globally since then. Check out her range here and what it looks like now. I hope you enjoy our live chat here. Want to join the Roadmap? Head here.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
"Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll uncover the most common blocks that might be holding you back and share actionable tips on how you can start to work through them. Clare brings her signature insights and transformative strategies to help us all navigate our path to financial freedom. So, if you're ready to shift your relationship with money and unlock your true earning potential, this episode is your golden ticke
Want to start transforming your money mindset today? Leave us a comment or send a direct message and leap into your journey of financial empowerment!"
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
IMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store.
It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to capture every little bit of margin for yourself.
I could rant about this for days but today it is a quick little episode about Why you need a stockist list on your website and also why as Retailers you need to demand your brands list you!!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!!
On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her.
We talk about the highs and lows, he different things Kristy has tried and tested in her time as a product business owner. How she went from not having any experience as a business owner to a building a multi million-dollar company.
🌟 Why Kristy got started and what led to her taking a step back.
🌟 What early stage growth looked like and how Incy Interiors grew over the years.
🌟 The difference between wholesaling, drop-shipping and marketplaces.
🌟 Making sure your customer has a positive experience buying from you.
🌟 Advice Kristy has for anyone starting out and whether or not she would change anything about her journey.
🌟 Incy Interiors is closing down as a business you can check out their website and connect with Kristy on Instagram. To find out all the updates and announcements follow on their instagram.
You can find all the show notes and juicy details on our website at
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website.
Takeaways
Understanding your customer and having a well-designed website are crucial before starting Facebook ads.
Consistency in social media and email marketing is essential to support Facebook ads.
Avoid common mistakes like constantly changing ads and not having enough content.
Carefully consider your budget and financial sustainability when running Facebook ads. Don't panic if your Facebook ads have a bad week or day, ride the storms and trust the process.
Good margins are crucial for running successful Facebook ads and acquiring customers.
Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.
Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience.
Chapters
00:00 Introduction and Background
02:14 How Anna Got Started in Facebook Ads
03:57 Essentials Before Getting Started with Facebook Ads
05:45 The Importance of a Well-Designed Website
08:48 Monitoring Metrics and Optimizing Ads
11:35 The Role of Email Marketing and Social Media
14:11 Lessons Learned from Running Facebook Ads
18:18 Considering Budget and Financial Sustainability
20:19 Introduction and Lessons Learned
22:45 The Power of Bundling Products
26:05 Why Shopify is the Best Choice for E-commerce
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
In this episode, I chat with Rene Skelton of Concrete Jellyfish.
We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity. We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish. Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories. The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start.
Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.
We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX).
Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos.
Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis.
Don't miss the chance to learn how to elevate your Shopify store to the next level.
00:00 Introduction and Guest Welcome
00:43 Anna's Journey to Shopify Expertise
01:31 Empowering Female Entrepreneurs
03:08 Why Shopify is the Best E-commerce Platform
10:09 Optimizing Your Shopify Store
10:37 Choosing the Right Shopify Theme
14:24 Maintaining and Updating Your Shopify Theme
17:21 Effective Product Page Design
22:23 Streamlining the Online Shopping Experience
24:06 Optimizing Your Homepage for Better Conversion
28:49 Effective Product Page Strategies
31:02 Essential Apps for E-commerce Success
37:02 Understanding and Improving Conversion Rates
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attract and retain customers. We explore the significance of in-person interactions, understanding customer desires, and translating these into sales strategies, especially in an online setting.
Tracy also highlights the need for an entrepreneurial mindset, encouraging listeners to take risks, learn from failures, and continuously improve their business practices. We discuss maintaining focus in marketing efforts and the importance of consistent mindset work, offering practical tips for product-based businesses looking to thrive in challenging economic climates.
To join the Mel's Roadmap to Profit program and learn the Sales and Marketing Strategies you need to start and scale your product business head here: Roadmap to Profit.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Revolutionize Your Business with Cycle Syncing: Special Guest Renae Fieck
In this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game.
Together, we unpack the transformative concept of cycle syncing, offering practical advice on matching your business activities with hormonal phases for maximum productivity and well-being.
Discover the significance of estrogen and progesterone phases, the impact of life stages like perimenopause and menopause, and how to leverage tools like the lunar cycle. Renae also share insights from her book, strategies from 'Your Cycle Advantage' and 'The Flow Collective', and personal anecdotes about the evolving conversations around women's health.
This episode is brimming with invaluable tips to help you run a stress-free, efficient business that thrives alongside your natural rhythms.
Tune in and learn how to master time management, enhance productivity, and embody feminine leadership for a flourishing life and career.
00:00 Introduction and Guest Introduction
00:56 Renee's Personal Journey
03:21 Discovering Cycle Syncing
03:48 Understanding Cycle Syncing
05:28 Phases of the Menstrual Cycle
10:25 Practical Applications of Cycle Syncing
15:11 The Importance of Tuning into Your Body
16:11 Adapting to Life's Unexpected Changes
17:19 Understanding Cycles and Rhythms
20:20 Impact of Contraception on Hormones
21:48 Changing Conversations Around Women's Health
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.
Email marketing can generate significant sales for businesses.
Many businesses under utilize email marketing compared to social media.
A strategic email plan is essential for effective communication.
Templates can streamline the email creation process.
Design elements greatly impact email readability and engagement.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season. From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients. Key takeaways
Focus on foundational elements for sustainable business growth.
Utilize email marketing creatively to engage customers.
Incorporate fun and storytelling in marketing content.
Surprise customers with unique offers and gifts.
Streamline the ordering process for ease of purchase.
Edit delivery options to enhance customer satisfaction.
Engage customers through live product showcases.
Explore online marketplaces to reach new audiences.
Boost conversion rates by optimizing website elements.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey. This episode is all about proving that it’s never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant, Australian-made designs to her bold steps into trade shows, collaborations, and bespoke fabrics, Cathy is an absolute powerhouse of creativity and determination.
We dive into her journey of starting a business later in life, transitioning from her kitchen table to a warehouse, and even dancing and tambourining (sic) her way through trade shows (yes, you read that right!).
Cathy shares the highs, the hurdles, and her unfiltered advice for anyone thinking about pursuing their passion—no matter their age.
If you're looking for inspiration, practical tips, and a whole lot of “wow, I need to start doing that,” this episode is for you! Cathy’s story will have you laughing, crying, and definitely rethinking what’s possible for your business and your life.
🎧 What’s Inside: ✨ How Cathy went from $200 to $4000 wholesale orders and her immediate trade show success. ✨ Why age is a superpower in business and creativity. ✨ The joys (and challenges) of keeping everything Australian-made. ✨ Collaboration magic—like her game-changing partnership with Buy From The Bush. ✨ Bespoke fabrics, Christmas cards, and why you should never underestimate the power of networking. ✨ Cathy’s top advice for artists and entrepreneurs: "If you don’t ask, you won’t know!"
Key Takeaways: 💡 Age is irrelevant—Cathy’s proof that it’s always the right time to follow your passion. 💡 Networking and trade shows = game-changers for visibility and growth. 💡 Staying Australian-made isn’t easy, but it’s worth the fight. 💡 Collaboration opens doors you didn’t even know existed. 💡 Technology struggles? Ask for help. Don’t try to do it all solo!
Whether you’re an artist, an entrepreneur, or just need a good kick of inspiration, this episode is packed with gold. Cathy’s journey reminds us all to dream big, ask for help, and have a little fun along the way. (And yes, you’ll want to be dancing at trade shows after this one.) 🎨✨💃
Cathy Hamilton, art business, Australian made, collaborations, trade shows, networking, growth, challenges, art prints, creative journey, Cathy Hamilton, entrepreneurship, bespoke fabrics, Christmas cards, networking, aging gracefully, business challenges, creative journey, women in business, innovation
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you!
What You’ll Learn in This Episode:
Dylan’s E-Commerce Journey From corporate gigs with Zappos and Zulily to building thriving side hustles, hear how Dylan transitioned into multi-platform selling while adapting to a military family lifestyle.
The Power of Selling on Multiple Platforms Discover why focusing on just your website could be holding you back and how platforms like Etsy and Amazon can skyrocket your brand’s visibility.
Understanding Platform-Specific Audiences Learn how the audiences on Etsy (handmade and unique lovers) and Amazon (quick retail shoppers) differ—and why tailoring your strategies for each is key.
Smart Scaling Strategies for Amazon Sellers Dylan’s advice on starting small by focusing on your best-sellers and how personalized products can give you an edge.
Game-Changing Tools and B2B Opportunities How investments in tools like lasers for customization and bulk orders through B2B sales can transform your bottom line.
Staying Ahead with Market Research Why you shouldn’t rely solely on Etsy trends and how platforms like Pinterest and TikTok can give you a competitive edge.
Flexible Pricing for Growth Dylan explains the importance of prioritizing customer acquisition and long-term scalability over short-term profit margins.
Key Takeaways:
Diversify your sales channels to increase visibility and reach new audiences.
Tailor your approach for each platform—one size doesn’t fit all!
Use tools and smart strategies to save time, reduce costs, and increase profitability.
Be proactive in researching trends and exploring bulk sales opportunities.
Think long-term—early flexibility in pricing can lead to sustainable growth.
Connect with Dylan Jahraus: Find Dylan on her YouTube channel for in-depth tutorials and tips or follow her on Instagram @DylanJahraus for behind-the-scenes insights and personalized advice.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creating a vision board that will keep you inspired all year long. Let’s make 2025 your best year yet!
What You’ll Learn in This Episode:
Why Reflection is Crucial for Business Growth:
Understand how reviewing the past year helps you build a roadmap for future success.
The Power of Data:
How to analyze what worked, what didn’t, and why using real numbers (not just gut feelings) matters.
Celebrating Your Wins:
Why taking the time to acknowledge your achievements (big or small) can fuel motivation and momentum.
10 Guided Reflection Questions:
Thought-provoking prompts to help you uncover insights, learn from challenges, and set clear priorities for 2025.
Vision Board Magic:
How to create a vision board that inspires action and keeps your goals top of mind.
Refining, Not Overloading:
Why it’s better to enhance what’s already working instead of overwhelming yourself with new projects.
The Guiding Question for 2025:
Learn how one simple question can help you stay aligned with your goals throughout the year.
Building Community and Connection:
Tips on celebrating your wins with others and engaging with a network for growth and support.
Key Takeaways:
Reflection isn’t just about looking back; it’s about moving forward with purpose.
Celebrating your achievements is as important as learning from your challenges.
Use data and thoughtful reflection to refine your business strategies for 2025.
Setting intentions and creating a vision board will help keep you focused and motivated.
A guiding question can act as your North Star for staying on track all year.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. You don't know what you don't know right. IKYYK. One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'. So here are a few things that no-one else is talking about when it comes to Wholesale.
Want to know how you can Build a Wholesale Sales Machine for your brand?? Register for my FREE webinar on the Essentials to Wholesale success.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Ok today is all about working cohesively with your Retail stockists. It is about fostering successful relationships. Long term beautiful ones!
Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships between retailers and brands.
Leveraging my 20+ years in Retail (and Wholesale) these are the things Retailers wish brands knew before working with them.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? How much money have you spent on your stand??? If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.
Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10, can I call them commandments?
I have been involved in over 100 trade shows whether as a buyer, an exhibitor, an educator or a consultant.
There are definitely some things you need to tick off to make sure you have a successful show.
I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!
I deep dive even further into this in my Trade Show Essentials FREE webinar that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
The Importance of Listing Stockists for Retail Brands
In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website.
I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service.
She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.
00:00 Introduction to the Lotco Business Podcast
00:34 Frustration with Brands Hiding Stockist Information
01:39 The Importance of Sharing Stockist Information
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
This is a question I get asked quite a lot in my 'How to Wholesale' program. Should I work with a Sales Agent? How much % commission do they take? Where do I find them? And then BUT that is so much % off what I already receive for wholesaling?! Why would I do that? I don't have enough margin.
Why would I use an agent? So here we go - a list of pros and cons when deciding whether to work with an agent.
Why you should and why you shouldn't. How to make the most of your experience and what they need to do their job properly. I love agents, and have some amazing friends who are agents! But I have had some bad experiences with them (in hindsight it may have been my fault....).
I have used them for my brand, used them to buy when I had a retail store and I have been one!!!
So I have perceptive here from all sides.
Let me know if this episode has been helpful.
And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into all of this and so much more!!!
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
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