Build Up (ZGM Modern Marketing)
Explore every episode of Build Up
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 16 Feb 2022 | Building a more digital future with Amy Power | Build Up Episode #7 | 00:45:41 | |
Rohit Group of Companies Director of Marketing, Amy Power, joins us to discuss what a digital future in homebuilding can be, building brand trust through transparency, and how small changes can lead to monumental success.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes | |||
| 02 Mar 2022 | Why homebuilders need inbound and content marketing with Santana Blanchette | Build Up Episode #8 | 00:37:05 | |
ZGM's Brand and Growth manager, Content Strategist, and Build Up Executive Producer, Santana Blanchette, is in the guest chair this episode for a conversation about inbound marketing. Discover what exactly inbound marketing is, how to make it work for the entire buyer journey, how to go deeper than blogging, and why all homebuilders need an inbound/content strategy. | |||
| 16 Mar 2022 | Making the most of your homebuilder community with Phil Crone | Build Up Episode #9 | 00:44:55 | |
Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship, what makes homebuilding so different from other industry communities, and how to find success working with your competition. | |||
| 30 Mar 2022 | The evolution of social media and how it’s changing homebuilder marketing with Logan Widdicombe | Build Up Episode #10 | 00:44:43 | |
In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more! | |||
| 28 Sep 2022 | How homebuilders can boost brand through post purchase education with Scott Hamilton | Build Up Episode #11 | 00:45:47 | |
In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better. | |||
| 12 Oct 2022 | The importance of transparency in the home buying process with Jeff Jackson | Build Up Episode #12 | 00:36:49 | |
Bōde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process, the importance of being transparent to build trust, and how bōde can help homebuilders in the reselling market. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes | |||
| 26 Oct 2022 | Building lifelong customers through community with Diana Carroll | Build Up Episode #13 | 00:52:43 | |
Diana Carroll, Marketing Director DFW for residential community developer Hillwood Communities, is on the show to talk master built communities. Learn how to build a community among your buyers, why realtors should be a vital part of your sales plan, and discover new elements to add into your master planned communities. | |||
| 09 Nov 2022 | Exploring digital transformation with Jeff Archibald | Build Up Episode #14 | 00:41:36 | |
Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey. | |||
| 23 Nov 2022 | What homebuilders need to know about public relations with Paul Michna | Build Up Episode #15 | 00:41:31 | |
Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement. | |||
| 07 Dec 2022 | All about generational buying habits with Allison Watson from Leger | Build Up Episode #16 | 00:45:29 | |
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups. | |||
| 04 Jan 2023 | Improving the Sales and Marketing Relationship with Chris Hartley | Build Up Episode #17 | 00:46:44 | |
Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. | |||
| 25 Jan 2023 | How homebuilders should adjust their marketing in a recession with Rob Fairhead | Build Up Episode #18 | 00:44:15 | |
Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners, joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. | |||
| 08 Feb 2023 | Influencer marketing 101 with Stuart Wen & Logan Widdicombe | Build Up Episode #19 | 00:34:12 | |
Stuart Wen, Senior Marketing Coordinator at Rohit Communities, and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing. In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck. | |||
| 08 Mar 2023 | How to increase your sales by partnering with a realtor with Robbie Kamaleddine | Build Up Episode #20 | 00:37:23 | |
Robbie Kamaleddine, realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together. In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales. | |||
| 02 Nov 2023 | Brand 101 with Dan King the Brand King | Build Up Episode #21 | 00:40:23 | |
In our Season Three premiere (🎉) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platforms. In this episode, learn what a brand is (and isn't), how brand plays a role in your organization, and why all homebuilders should invest in their brands. | |||
| 15 Nov 2023 | How to level up your marketing using AI with Tim Sloan from Paper Leaf | Build Up Episode #22 | 00:46:37 | |
For our second episode of Season Three, we invited Tim Sloan, VP of Development and Management from our sister company Paper Leaf, to discuss what artificial intelligence is, what programs exist today, and how AI relates to brand and homebuilders. Now the question is....did AI write this? 👀 | |||
| 06 Dec 2023 | How homebuilders can benefit from brand collaboration with Lina Nguyen | Build Up Episode #23 | 00:29:47 | |
For our third episode of Season Three, we invited Lina Nguyen, Enterprise Marketing Manager at Rohit, to discuss the power of brand collaboration. Lina walked us through Rohit's recent collaboration with award-winning interior designer Louis Duncan-He and passed on advice for other homebuilders looking to do brand collaborations. | |||
| 13 Dec 2023 | Supercharge your social media with brand with Rebecca Walkemeyer and Katie Samycia | Build Up Episode #24 | 00:33:43 | |
For our third episode of Season Three, we invited Rebecca Walkemeyer, Markeing Manager, and Katie Samycia, Digital Marketing Coordinator, from Cantiro, to discuss branded social strategies. In this episode, Rebecca and Katie share how they approach creating a social strategy around Cantiro's brand purpose, why they include their sales team on social media, how to determine what platforms your brand should be on, and more. | |||
| 10 Jan 2024 | Enhancing your brand with customer experience with Shane Wenzel and Liz Lipton | Build Up Episode #25 | 00:46:35 | |
For our fifth episode of Season Three, we invited Shane Wenzel, CEO & President, and Liz Lipton, Customer Experience Manager, from Shane Homes to discuss brand experience. Shane and Liz shared why Shane Homes invests heavily in the customer experience, their favourite examples of "wow" moments, brand experiences that have stood out to them, and more. | |||
| 24 Jan 2024 | Using your advertising strategy to enhance your brand presence with Sara Kerr | Build Up Episode #26 | 00:32:47 | |
Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, back to the podcast to discuss how to develop an effective paid media strategy for your brand. Sara shared how brand advertising is different from product advertising, the strongest channels to tell your brand story, and more. | |||
| 07 Feb 2024 | Building your homebuilder brand through content marketing with Derek Hovinga | Build Up Episode #27 | 00:36:15 | |
Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of The Inbound Lab, to the podcast. In this episode, we discussed how to implement a full funnel content marketing approach for your brand. We chatted with Derek about how inbound & content marketing has changed since 2015, how to use content marketing to tell your brand story, how content marketing can help you become an authority in the homebuilder space, and more. | |||
| 21 Feb 2024 | Empowering employees to live your brand with Amy Owen | Build Up Episode #28 | 00:36:26 | |
Can you believe we're nearing the end of season 3? For episode 8, we invited Amy Owen, Vice President of Human Resources at Highland Homes, to the podcast. In this episode, we discussed what brand means to Highland Homes, how being an employee-owned company impacts your brand, and more. | |||
| 03 Apr 2024 | How to avoid the Sea of Same with your brand; a creative chat with Ryan Kenny and Scott Steele | Build Up Episode #29 | 00:42:12 | |
For episode 9, we invited two longtime Storytelling ZGMers, Ryan Kenny, Copy Director, and Scott Steele, Director of Visual Execution, to the podcast. (Fun fact: both Scott and Ryan helped create the Build Up brand in 2021!) In this long overdue episode, we discussed what brand means from a creative point of view, how to help your homebuilder brand stand out from the Sea of Same, and more. | |||
| 17 Apr 2024 | Our top season three takeaways + favourite brand experiences with Jordan, Salina and Shelby | Build Up Episode #30 | 00:32:50 | |
It's the final episode of Season 3! 🎉 Thanks for sticking around with us for another season. In this episode, Jordan, Salina, and Shelby recapped their top takeaways from this season, shared their favourite personal brand experiences, and what homebuilders can take away from those memorable moments. | |||
| 12 Jun 2024 | ZGM x Firehouse: Teaming up to transform homebuilder marketing in Dallas, TX with Steven Smith and Tripp Westbrook | Build Up Summer Special | 00:27:31 | |
We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full service marketing agency located in Dallas, Texas, to our listeners. In this special summer episode, we invited Steven Smith, CEO, and Tripp Westbrook, President & CCO, of Firehouse to chat about what they specialize in, how ZGM and Firehouse align on our visions for shaking up homebuilder marketing, homebuilding trends they're seeing in Texas, and more. | |||
| 29 Nov 2021 | What homebuilders should know about customer service with Jordan & Salina | Build Up Episode #1 | 00:32:39 | |
ZGM'ers and Build Up hosts, Jordan Mair and Salina Halabi, introduce themselves and discuss customer service. Discover what homebuilders can learn from Starbucks, how new generational consumer habits are shaking up the industry, and why your sales team can't own customer experience alone. | |||
| 01 Dec 2021 | Finding the right media mix for homebuilders with Sara Kerr | Build Up Episode #2 | 00:39:25 | |
ZGM Media Manager, Sara Kerr, joins us to talk all things homebuilder media. Learn about how to plant a seed and build brand recognition among your demographic, finding the right mix between digital and traditional, and why McDonald's still advertises as much as they do. | |||
| 15 Dec 2021 | The power of brand purpose and rebranding considerations with Kim Tieu | Build Up Episode #3 | 00:38:11 | |
Cantiro's Senior Marketing Manager, Kim Tieu, joins us to talk all things brand. Hear about Cantiro's recent rebrand, the importance of brand purpose, and why homebuilders need to consider all departments when it comes to brand updates. | |||
| 19 Jan 2022 | Selling out of market with Ellen Giddens | Build Up Episode #5 | 00:46:45 | |
Giddens Homes' Co-owner and Vice President of Sales, Ellen Giddens, joins us for a conversation about selling out of market. Learn about how to update your marketing for out of market buyers, why customer education matters, and how to keep digital personal. | |||
| 02 Feb 2022 | Staying ahead of consumer demands with Tom Nelson | Build Up Episode #6 | 00:54:53 | |
UTour founder and president, Tom Nelson, joins us to discuss how he followed consumer trends to find success, what homebuyers really want from builders, and how technology plays a pivotal role in the modern buying journey. | |||