Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise.

Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google.

His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape. 

 Takeaways You Don’t Want to Miss

The ONE ‘old school’ mindset that’s holding radio back TODAY.

The FIRST thing Bill would check if programming a new station today.

ONE word that will redefine radio in the next few years.

The secret weapon that can up YOUR game while others overlook it.

Get a FREE chapter of Bill’s book Clicksand HERE.

More at www.brandwidthondemand.com

“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas, who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family.

For 10 years, Mike headed programming at Boston’s WBZ, the award-winning station known as The Sports Hub. Before launching the format for CBS Radio (and successor Beasley Media Group) he worked as a program director for stations owned by Jacor, Clear Channel, Saga Communications and Mid-West Family Broadcasting.  His career has taken him from Springfield, Illinois to Dayton, Ohio, to Indianapolis, San Diego, Boston and now Chicago will be his first job as a market manager.

With Mike’s big-picture approach, tips on developing a solid gameplan, and insights into his winning attitude, it’s easy to see why Mike was been successful every step of the way.

Martha Quinn is perhaps most famous for being one of the original veejays on MTV but like so many of us, she started in college radio including the ‘radio station with a college attached’ at WNYU, New York. However, NOT everyone gets lead roles TV commercials for clients like McDonald's, Country Time Lemonade Campbell's Soup and others.

Rolling Stone magazine readers voted her "MTV's Best-Ever VJ," and by Allure Magazine, which referred to the 80s decade as "the Martha Quinn years."  She even lent her name, face and voice to The '80s Game with Martha Quinn, a PC trivia game!  She later joined Sirius Satellite Radio which merged with XM, the channel was rebranded as The 80s on 8, and she joins other original MTV VJs in hosting programs for The 80s on 8.  Since last summer, Bay Area listeners can get their 80’s fix on KOSF, which became the market's first all-'80s radio station last summer as I Heart the 80’s @ 103.7!

 Martha continues to have a great run, seizing opportunities to ‘do it all’, from TV and film to satellite and now local radio…and even raising a family in the process!  She shares some keys to that success, and tells us some of HER role models!

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things. 

Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick!

Biggest Takeaways You Don’t Want to Miss:

(1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it. 

(2:30)  The  MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together. 

(3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show. 

(5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'.

(6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary.

complete show notes

www.brandwidthondemand.com

Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents.

Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners.

Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.

Key Time-stamped Takeaways:

(01:49) Phil shares his approach to keeping over 200 stations on track.

(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.

(05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers. His approach may surprise you.

(09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content.

(12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars.

One-Minute Martinizing (tap here)

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The new year brings a time for reflection, critical review and planning for the next chapter.

This year, the “RADIO RESOLUTIONS” collection offers a cross-section of experiences, insights and inspiration from top air talent, programmers, and media thought leaders ─ designed to help you create the best 2018 possible.

Included:

Chio in the Morning – Mix 106.1, Philadelphia

Cadillac Jack – Kicks 101.5, Atlanta

Geo Cook ─ K104/Smooth 105.7, Dallas

LaDona Harvey ─ KOGO, San Diego

Fred Jacobs & Steve Goldstein ─ Sonic AI

Slats in the Morning ─ WNCX, Cleveland

Kelly Ford ─ NASH-FM

Jason Cage ─ Mix 96.5, Houston\

John Records Landecker ─National Radio Hall of Famer

Complete show notes:

www.brandwidthondemand.com

As a morning show, “Two Men and a Mom” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom!

Key Points You Won't Want to Miss:

(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.

(01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart”

(06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air!

(8:09) Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership.

(11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out.

Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!

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Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year!

Biggest Takeaways You Don’t Want to Miss:

(2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. 

(3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem.

(6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. 

(8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most.

(12:09) Some tough but honest and sound advice for anyone serious about a career in media today.

Complete Show Notes:

www.brandwidthondemand.com

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK! 

After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner. 

As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS.  He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year. 

(1:33) Terry reveals his “can't-miss’ recipe for a WINNING station.

(3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow.

(4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it.

(5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target.

(7:00) Tips to improve voice tracking which work in ANY size market.  Even if the talent provides LOCAL content in other cities.

More info at

www.brandwidthondemand.com

Johnjay and Rich are considered one of the hottest morning shows today, syndicated in top-tier markets around the country.

Both Johnjay Van Es and Rich Berra agrees that that they wanted to be on the radio their entire lives.

Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of music artists, newsmakers and celebrities. The show is a special brand of "reality radio," with listeners engaged and interacting with the crew from morning to night via every form of social media - Instagram, Snapchat, Twitter, Facebook, email and texts. They also and shoot video of their first break every day for “JJR-TV”.

They share the biggest surprise since the national rollout of your show as well as mis-conceptions of those who would like to be syndicated -- and what they each know NOW that they WISH they had know 'then'!

Complete show notes and bonus links at www.brandwidthondemand.com

When it comes to music and radio, the one person our industry looks to is Sean Ross.

His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.

In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!

Time-stamped highlights you won't want to miss:

 (1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises.

(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends – and radio’s impact from the increase of “all-holiday music channels” on Spotify, SXM, and designated channels on radio apps.

(8:01) Sean shares some of the biggest format trends he’s seeing for ’23.

(10:32) The hot topic right now is AI (Artificial Intelligence). Sean’s thoughts on how this may impact traditional radio stations may surprise you!

(14:56) If there were one piece of advice Sean would offer to every Music Director, PD/content manager or corporate music honcho… what would it be? He tells us!

One Minute Martinizing by David Martin

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Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form.

With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.

If you agree that winning radio starts with having the right people on the team, you’ll DEFINITELY want to hear what NRG Media COO Chuck Ducoty has to say.  Especially as he DEFINES what it takes to BE one of the ‘right people’!

We also explore Chuck’s views on what worked so well, we as an industry stopped doing it.  His insights may surprise you!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Lee Abrams quite simply is a media genius.

He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio.

In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.

He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more.

Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.

Time-Stamped Takeaways You Won't Want to Miss!

(01:59) As someone who has been on the forefront of moving Branded Media Content to other platforms for ages, Lee discussed on he sees traditional broadcast faring…and what it takes to really deliver a “360-degree Media Experience”.

(02:55) Lee offers an interesting look at where he’d look first to determine how a radio brand is doing, and where he might you take them.

(07:26) As somebody who’s expressed mixed emotions about streaming media – Lee shares his latest observations on how it fits into today’s mediascape - especially as we enter the G5 era.

(09:58) These days, Lee is investing a lot of time working on news content, and shares lessons broadcasters can learn from newspapers – including ‘playing the hits’. We ask whether there will be a role for RADIO news beyond ‘reporting what’s been reported by others’, or worse, just a rehashed recap of ‘recent history’.

 (11:07) In a recent blog post, Lee revealed some significant ‘21st Century Media Myths’. We whether the radio/audio industry will have a role, and if so, what it will be.

One-Minute Martinizing(tap here)

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Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is a well-known narrator and voice for commercials. Jeff also hosted the live radio version of the Grammy Awards, national radio shows, including "On The Radio" and the "American Dance Traxx", both distributed by Westwood One."  Currently, he writes, produces and performs a daily radio feature called ‘Just a Thought’.

As an actor, he has appeared in six feature films. and done voice work for network television on CBS and VH-1, among others.

As a DJ, Jeff heard a song by a Chicago band on a jukebox. He asked the WLS music director if he could play it after discovering they were a Chicago band. He was allowed to play it twice and on the strength of continued WLS airplay, the band was able to secure a new recording contract. The band: Styx.

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte.  Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there.

In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more!

http://acetj.com/

After ten years of too much fun on the air, consultant Randy Lane brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago, and WRQX/Washington D.C. He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and Top 40.

The Randy Lane Company has the mission of, “creating brand depth for radio stations by developing personalities that generate ratings and revenue.”  In this episode, Randy shares his thoughts on what emerging skills a winning host or PD will need to master, and what to prioritize to really be prepared to dominate in the future of audio.

His post-pandemic predictions may surprise you!

Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!

Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.

After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony!

In this episode, Holly shares:

• Valuable tips for moving your show to a new station and market
• What considerations to look for when ‘hiring a new boss’ (that is, consider a job offer)
• Future industry changes she’s preparing for NOW

Key Takeaways Not to Miss:

(01:50) Holly shares some of the considerations when moving an entire show to a new market.

(03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations.

(06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she’s received.

(09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “Miguel and Holly Uncensored”. She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms.

(12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few years

One Minute Martinizing: "Opposites"

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Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.

In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.

Key Takeaways You Won't Want to Miss:

(02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way.

(03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position.

(04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains.

(06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story.

(07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid.

Check out ONE MINUTE MARTINIZING here

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Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

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Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities.

His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities.

Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead.

See ONE-MINUTE MARTINIZING: CONSISTENCY

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From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks.

Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet?   He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it!

He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager.  Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM, and for his work at WKQX-FM, “The Loop” WLUP-FM, WCKG-FM, and others. 

He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same name: “Doin’ the Cruise: Memories From A Lifetime in Radio and Rock & Roll.

With his longstanding run in the same major market, Mitch digs into how his job has evolved and reveals the ONE THING he feels is most important today for ANY on-air talent to remain relevant tomorrow.  His insights might surprise you.

Complete show notes:

www.brandwidthondemand.com

Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS.

KEY TAKEAWAYS:

Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and their own career success. Skip also outlines some of the ways that HOT 97 and WBLS connect with their listeners, and shares some major takeaways for ANY radio station in ANY format.

You may not know the name Bruce Gilbert.  But the chances are you’ve heard his work, or someone following his lead!

A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas.  

Then after stints as CEO of DC based Red Zebra Broadcasting, and GM of ESPN Radio followed by FOX SPORTS RADIO.  Now he’s SVP/Sports for Cumulus where he oversees Westwood One and CBS Sports Radio, and advises the group’s 50+ all-sports stations.

Show Notes at 

www.brandwidthondemand.com

Brilliance At The Basics

Heidi Harris hasn’t done it all ─ but she’s done a LOT! 

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, she’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, heading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at 

www.brandwidthondemand.com

THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER!

When Gene and Julie Gates got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award.

Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO.

Key points you won't want to miss:

[02:04] Gene and Julie explain their decision to step away from radio -- at least for a while.

[04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how this has really worked to their advantage!

[06:52] Gene and Julie also share some great options for RADIO PEOPLE who may have a hidden talent or skill that can become a profitable SIDE HACK.

[08:10] Now out of radio, Gene and Julie share their view of radio from a listener standpoint...and their observations may surprise you.

[11:58] Gene and Julie discuss whether they'd consider returning to radio now, and what RED FLAGS they'd be looking for.

Check out ONE MINUTE MARTINIZING here!

This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age.

See ONE-MINUTE MARTINIZING: "Events"

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This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.

The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.

Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.

One-Minute Martinizing (by David Martin)

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If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS. After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes.

In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical.

The question...will anybody DO IT?

Ever have a radio station change their name for you?

That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions.  Her new station is so happy to have her that they have renamed the station “94-5 KAREN COUNTRY” in a series of ads, including TV and outdoor.

Clearly, Karen is a modern-day renaissance pro.  She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate.

As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director.

In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades.   

Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.

Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format.  When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities.

Show notes: www.brandwidthondemand.com

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

Steve has also written for major media publications and regularly speaks at industry events.

Time-Stamped Highlights:

(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

One-Minute Martinizing (tap here)

* * *

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Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio, Clear Channel and Citadel Communications.

Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters.  There he servies as Director of Technical Services/Digital Communications Director/Engineering.

 In addition to his work at the MAB, Dan also operates a successful listener-supported classic rock/adult alternative online radio station which has been featured as an "Editor's Pick" station multiple times in Microsoft Windows Media Guide.  We link to it in the show notes.

Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN.

A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston.

In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5.

Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Steve Dahl, Wally Phillips, Bob Sirott and John Records Landecker. Ironically, she works with Bob and John now every weekday at WGN.

(02:25) Lisa shares when she FIRST knew ‘radio’ was going to be her thing – and WHERE she wanted to do it!

(02:43) Working in all size markets, and for some of the best stations in the country, Lisa shares why she chose some stations over others, how things changed, and why she’s where she is now!

(04:19) Lisa reveals the steps that have made her such a powerhouse in Chicago—on and off the air.

(06:01) When a serious health issue hit Lisa, she re-evaluated a LOT, including how radio was treating women. Hear how it changed her career path going forward.

(10:07) Along the way, Lisa’s won just about every award a broadcaster can, including induction into the Country Radio Hall of Fame. In this interview, she outlines steps other talents might consider to perhaps win some awards of their own!

(13:15) In a reflective moment, Lisa offers things she knows NOW, that she WISHED she knew way back at her first stations like Fort Atkinson, WI and Rockford, IL.

WGN VIDEO: Meet LISA DENT

WGN AUDIO: Lisa's "Thank You Thursday"

One Minute Martinizing by David Martin

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DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area.

Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right!

Now Dana is blazing a path for female hosts on radio.  As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic… and their best friend, Comedian Anthony A…Dana has indeed become the voice of her listeners.

After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry.

She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems.

Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.

Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.

One Minute Martinizing

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Steve Reynolds spent most of his career doing morning radio. When the time came to transition professionally, he made the commitment to help talent stay relevant, real, and entertaining. Steve emphasizes the art of connecting with and entertaining the audience, focusing on what motivates the audience to return to a show each day, and the prep it takes to stay successful. Please check out his complete bio and links in the Show Notes.

http://reynoldsgroupradio.com/

http://www.brandwidthondemand.com

You’ve just scored radio’s ‘Daily Double’!  Insights from two of radio’s top thought leaders! 

Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard.

Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes.

complete show notes:

http://www.brandwidthondemand.com

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station!

WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years.

As SVP Programming for Clear Channel Broadcasting, he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks, where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck, to Dr. Laura, Bob Costas and even the President of the United States, Donald Trump!  Now he heads Gabe Hobbs Media, featuring an impressive roster of top broadcast talent.

In this episode, he reveals common threads to all of his successes, and offers tips you can implement immediately.

Gabe also shares insights on the 2017 Talk Show Boot Camp in Atlanta, and shares tips that radio people of ANY format should be paying attention to moving forward

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach.

After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. 

If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! 

Top Takeaways You Won't Want to Miss

(1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!.

 (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. 

(5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B.

(6:28)  Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show!

(10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE!

complete show notes & videos:

www/brandwidthondemand.com

Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio. She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.

Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kid Kraddock in 2013, at just 53 years old.  Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kid Kraddock In the Morning show continues to excel to this day. 

Kellie discusses how she and the team kept the Kidd Kraddick brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.

See Show Notes and Get

FREE Bonus Content

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode.

Holland Cooke is a media consultant, working at the intersection of radio and the Internet.

His Website: https://hollandcooke.com/

His book: https://bit.ly/HollandCookeGreatestHits

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster!

In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.

In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.

One-Minute Martinizing (tap here)

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Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy.  After an impressive run at Milwaukee’s KTI Country, and Omaha, where he served as operations manager for NRG Media’s Sweet 98, Power 106.9 and The Keg, Ryan shares his views on what ingredients make a winning brand in any size market.

In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today.

Complete Show Notes:

www.brandwidthondemand.com

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.

Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.

In this episode, Steve shares some key points, including:

• While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?
• How the pandemic has impacted levels of radio listening.
• Why ratings should be taken with a grain of salt in PPM and Diary markets.
• What TLR is, and how it can impact perceived station impact and real revenues.
• Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?

One Minute Martinizing by Dave Martin

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Keith Hill, The UnConsultant, has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format.

Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others.

Prior to a successful string of programming operations positions, Keith also was an air personality at the Legendary WFIL, Philadelphia as well as WXTU, Philadelphia and WYNY, New York.

When asked what “UnConsultant” means, Keith replies, “I do it differently. I look at radio stations holistically, and all advice is custom. I never offer cookie cutter advice.” His client stations are consistent winners, frequently attaining the number one position in their market under his guidance.

Josie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017.  Previous stops include 14 years at 102.1 The Edge and creator/host of “Josie’s Top 20”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “Oh So Cosmo” on Cosmo TV and host of Canada’s W Network.

Throughout her career, Josie has interviewed a diverse list of celebrities including Oprah Winfrey, Drake, and Dave Grohl. In a 2014 interview, Nirvana producer Butch Vig shared some unheard stories of his experience working alongside Kurt Cobain. 

Josie, with co-hosts Matt and Carlin reflect Toronto’s music, audience lifestyle, and are not afraid to tackle their life struggles, failing at adulting, how they interact in this city, their curiosities and their love for music.

With 70,000-plus followers on her social media channels, Josie is a Canadian voice that indie music fans trust ─ and a tremendous example of BRANDwidth in action!

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand!

He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA.

Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons and many others.

Then, he fulfilled a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore Orioles, Seattle Mariners and San Diego Padres!

Now he sees media like few others ─ and WAIT until you what he’s up to NOW!

This episode also includes the BONUS CONTENT: “5 Ways To Keep the SHOW in Show Biz” when you subscribe to for updates:

Brandwidth On Demand Show Notes

Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News.  She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York.  Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX. 

This veteran major market broadcaster shares valuable advice for anyone seeking to advance their career, or just starting out in the industry.  Discover which TRAITS are most valuable today, and what makes one candidate stand out over another when two people have seemingly equal qualifications.

Complete show notes, plus a special BONUS CHEAT SHEET
"9 Things Your Audience Wants to Know from YOUR STATION (regardless of format)" when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world.

They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.

In this episode, they share 5 Tips that can help separate your show from the competition.

One-Minute Martinizing (tap here)

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In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.

You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism.

This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures.

Some Key Takeaways you won't want to miss:

(01:58) Understanding Multiple Perspectives

(03:00) Thorough Research and Context:

(03:57) Controlling Sensational, Positive and Negative language

(05:51) Recognizing Personal Biases

(10:00) Dealing with Pressure

Special Episode celebrating International Podcast Day:

Hear the Origin of The Newsworthy podcast here

Read ONE-MINUTE MARTINZING by Dave Martin

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In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?

Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial!

In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.

Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame!

Key Takeaways you won't want to miss:

(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.

(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t?

(07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next.

(09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?

When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up. 

After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas.

Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of branded audio content and the lives of listener's they serve.

Brandwidth On Demand Show Notes

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time.  This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!

complete show notes:

www.brandwidthondemand.com

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do.  Hear how!

What EVERY Radio Station Can Learn

From COUNTRY Leaders

Ever wonder why the leading Country station in your market is kicking butt over your station's TSL?

Mike O'Malley has programmed a variety of formats in highly competitive markets including New York city before teaming with Jaye Albright to create the firm now known as Albright, O'Malley and Brenner.

In this episode Mike shares observations on the state of radio today, and what separates winning stations and hosts from the 'also rans'.

He also offers insights on things he knows NOW, that he wishes he'd known 'THEN".

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview available at www.brandwidthondemand.com

CHIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off.

He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). 

Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1.

There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his version of “karaoke” on the radio.

He’s also known for helping local families in need with charities like the “Yo Cuz” foundation, “Big Brothers and Sisters of the Independence Region” the “Philadelphia Sunday Love Project” which helps feed the homeless

Never shy about unveiling his personal life on the air, he is a proud Dad of four children, and recently got re-married to his ex-wife, live on local TV! Now teamed with co-host Nicole and Producer Matt, you’ll learn a LOT from CHIO IN THE MORNING!

If you’re serious about STAYING in radio, you can learn a LOT from CHIO in the Morning.

Brandwidth On Demand Show Notes

MIX 101-5' s Two Men and a Mom (Kyle Smelser, Bryan Lord, and Sarah King) brings a whole new approach, attitude and energy to morning radio -- and have the success to prove it.

In this episode, they share not just the end result, but the HOW's and WHY's behind creating a leading morning show brand.

Key points you won't want to miss:

(1:49)  Kyle, Ryan and Sarah explain what their 3-person morning show has in common with “Braveheart”

(3:19)  The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.

(6:10)  You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! 

(8:10)  Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership. 

(11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out.

complete show notes at

www.brandwidthondemand.com

If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture.  Largely because he WROTE that book among several others! 

After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions.

Paige is the go-to person for hundreds of AE’s and Programmers who need ideas FAST -- and has created contests and campaigns that have made hundreds of thousands of dollars and gotten media attention worldwide.

In this episode, Paige shares some of  his favorite stunts and the results created. He also reveals where he gets inspiration for some of his wackiest concepts and offers great tips for people who are short on two things: TIME and BUDGET!

Complete show notes, including BONUS CONTENT including the famous KCBQ Last Contest Montage and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset.

Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.

One-Minute Martinizing (tap here)

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We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

Click here for free show notes

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. 

Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location

Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END  opportunity just for Brandwidth Listeners!

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice.

https://www.sethgodin.com/

https://www.akimbo.link/

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse.

A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network.

Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats.

Biggest Takeaways You Don’t Want to Miss:

• The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do!
• Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too!
• The biggest FREE opportunity too many radio people are missing.

Complete show notes:

www.brandwidthondemand.com

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.

In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.

When it comes to radio innovation and turnarounds, there are few in the industry that can match JOHN SEBASTIAN. His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming.

John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles, Chicago, Boston, DC, Minneapolis, Seattle, and others.

Now he’s back in Phoenix…and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot. Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, wealthiest audience segments is Adults 45+, who have time, money, and still choose 'radio' as a device.

Listeners to this format and say "WOW". John explains how he came up with the "WOW FACTOR" and why it's leading to continuous #1 ratings in the target demo!

Key Takeaways:

(02:04) John reveals what he felt was missing when listening to pre-pandemic radio right before 2020.

(09:52) John’s “WOW Factor” went on the air with the mission to play the best testing songs–drilling down on the 60s and 70s from every format covering the past 60 years. Clearly, the ratings speak for themselves, and John explains how the execution is playing out as the station evolves and where it can go next.

(10:51) John illustrates his unique approach to on-air delivery, and details exactly what WOW is doing differently to be hyper-local and relevant to target listeners.

(12:35) We hear reasons why “25-54” was never a great idea for radio, and why he’s upgraded the concept of WHO he wants to reach, and WHY.

Up your career game with the latest ONE MINUTE MARTINIZING

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Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people.

Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP.

Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era.

www.rab.com/

In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial.

Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets.

He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape.

One-Minute Martinizing (tap here)

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WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities.  After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix (WMYX).

Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us. 

Biggest Takeaways You Don’t Want to Miss:

 (2:28)  How attending a COUNTRY concert lead to a career in Hot AC!

(3:33)  What allows some shows to WIN, while others struggle?

(5:07)  The radio ‘secret weapon’ that anybody in radio CAN use, but many don’t.

(7:26)  Elizabeth’s advise for young women (and men!) who would like to follow in her footsteps.

(9:12)  Lessons learned from some of Elizabeth’s top role models.  (#3 might surprise you!)

Complete show notes at:

Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March.  He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old.  After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion to KICKS Music Director, and now “Cadillac Jack with Ali Mac” are at the morning helm. Caddy (as he is called in casual circles), has dabbled in television – appearing as TV news report “Ted Philips” on ABC’s “Hope and Faith” and also won an Emmy Award for hosting ABC’s “The Road to the CMA Music Festival.”

In this episode, he shares the ONE piece of advice that has been most helpful to him along the way.  He also offers some invaluable advice for people wishing to follow his lead into the major markets, including tips to being noticed by the right people!

For those coaching winning talent, he also shares some ‘do’s and don’t’s” for coaching strong shows and helping them be their best.

Complete Show Notes:

www.brandwidthondemand.com

A radio career can mean some ups and downs, some twists and turns.  Nobody knows that better than the radio veteran known as DreX, who is back in Chicago as morning host at the iconic B96. 

Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5 in Chicago before heading to San Francisco’s KGO. He’s also guested on numerous other radio shows including the Opie and Anthony show on Sirius/XM. Now he’s back in Chicago, the market whose legendary talent lured him into radio originally…and, along with co-host Nina Hajian, Gabe Ramirez and the B96 morning team, proving that when it comes to morning radio “DreX Marks the Spot.”

Key Takeaways You Won’t Want to Miss!

(2:22) What is the REAL key to DreX’s success in Chicago?

(3:00) DreX’s take on what separates GREAT PDs and Managers from the ‘wannabes’.

(4:59) Tips for successfully getting to know and ‘get’ a brand new market?

(6:30) DreX’s recommendations for winning with an entire new team of cast members?

(11:35) The one secret that can determine whether your career flourishes or not ─ plus dealing with the dreaded ‘non-compete’ clause!

 Show notes at www.brandwidthondemand.com

Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio -- as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares.

After on-air stints in a number of markets, with a station roster that includes powerhouses like Magic 98 in Madison, WI, and KS-95/KSTP in the Twin Cities, Chris brings a major market attitude, while making a home ─ and career ─ in the medium market of Springfield, IL.

There he has served as morning host on a music station, anchor and host for a News/Talk station, Operations Manager for the entire cluster, and as this is being published an announcement is being prepared for his latest promotion!

Chris shares some of the skills required to move up the ranks at a good company, as well as some surprises he’s had along the way.  He also shares some great tips for prioritizing duties when juggling a lot of different functions.

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight.

In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City.  In addition to his group VPP position at Beasley, Buzz also serves on a number of industry audience measurement advisory boards.

Discover:

The “R” word that can make or break your career.

Buzz’s recipe for an outstanding radio operation.

Secrets on how to make YOUR radio brand(s) stand out from all the media ‘noise’.

Some pointers ─ which surprise you ─ on creating the strongest radio brand(s) possible (for your radio station or YOUR career!).

Navigating the career maze: hear what is considered ‘the full package’ when Buzz considers applicants, both for on-air and management positions.

 Complete show notes:

www.brandwidthondemand.com

No question, we all get barraged by marketing messages daily.

Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”.

His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it.  But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked.  Simple, but not easy.

In this episode, Nick provides real-world examples that you can put to work TODAY.

Complete show notes, plus BONUS CONTENT including real life examples of how Nick's contributions lead Kipper to dethrone the longtime market leader are available when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.

A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.

For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!

One Minute Martinizing explores Finding the RIGHT Job.

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Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group, where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too!

Key Takeaways You Won't Want to Miss:

[01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow!

[03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up!

[06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT.

[09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing?

[13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position.

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Learn more: ONE MINUTE MARTINIZING - GOALS by David Martin

If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat!   If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio.

In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. 

Complete show notes are available at 

www.brandwidthondemand.com

Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book.

For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another.

In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!

If you’re wondering where radio’s future superstars will come from, here’s a hint: ZACH SANG!

At a time when most of his contemporaries were choosing other creative outlets to express their talents, Zach believed in radio ─ but with a twist!

Like many of his friends, Zach found an out-of-touch medium targeted more for his parents than his generation. Nonetheless, he got ‘bit by the radio bug’ but decided to create an entirely different take on what ‘his generation’ of radio could be.  Now he’s one of the youngest broadcasters ever to head his own network radio show, the pop culture show Zach Sang and the Gang on the Westwood One Radio Networks.

Brandwidth on Demand is proud to welcome ZACH SANG!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice.

Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry.

Now as head of VOICEOVER GURUS, Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more.

In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business.

If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution!

Key Takeaways

[02:09] For radio hosts, Voice-Over work is NOT the same as doing commercials at your station. Leslie shares the FIRST THING someone working in radio needs to know before trying to approach a major agency or brand. These tips may surprise you.

[03:56] When a casting person like Leslie is looking for ‘the right’ voice talent, she reveals just what she’s looking for and explains exactly how a RADIO PERSON should package themselves to make the right impression on decision-makers.

[05:31] We learn WHAT’S WORKING WITH DEMOS right now, as Leslie illustrates whether agencies want to hear complete spots, a quick-cuts montage, or something else.

[07:19] There are lots of places where voice-over talent is needed that we may never even think of, but one hot area right now seems to be audiobooks. We learn how a voice-talent can prepare for reading books as opposed to spots…and how to they break into that field.

[10:20] Leslie answers a key question: “Does a voice-over artist need an agent to get noticed?”

Read One Minute Martinizing by David Martin

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This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill. 

Professionally, Matt started while still in college in Nova Scotia.  His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg.  Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 

5 Things You Won’t Want to Miss!

 (1:35) Get Matt’s biggest takeaways from The Conclave and Podcast Movement this summer. 

(2:51) What are the biggest DIFFERENCES and SIMILARITIES between radio operations in Canada and the US?

 (3:21). Why Canadian listeners tend to be more loyal to their radio stations and local personalities. 

(5:32) How does Canadian radio compare to US stations when it comes to mastering “Brandwidth” assets: (Email, social media, streaming, podcasting, etc.)

(11:30) Discover Matt’s “Big 3” opportunities for radio’s branded audio content to excel, regardless of distribution platform.

Complete Show Notes:

www.brandwidthondemand.com

Jon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets.

Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others.

In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there!

Key Points you won't want to miss:

(01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?)

(03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand.

(06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local’ will be shaking out in the near term and how to make the most of it.

(08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today’s key positions.

(10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started

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Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia, Hartford and New York City. His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for nearly four decades.  His talents not only include radio, but he has made numerous TV appearances on ABC, NBC, CBS, CNN & Fox. Previously, Ross did the evening news in Atlanta, hosted a talk show, a game show and even had a nightclub act entertaining people. He has also hosted several syndicated radio programs.

Ross Brittain was the Philadelphia Morning Personality of the Year for two consecutive years and was twice named the Major Market Air Personality of the Year. He’s hosted several syndicated radio programs currently is the editor and publisher of the popular prep service, “The Ross Brittain Report” and works for WCBS-FM in New York City.

You'll hear:

• What separates hosts who ‘make it’ and those who wonder why they don’t.
• The key to becoming an indispensable talent
• What a top talent looks for in a GREAT PD
• Ideas for leveraging your skills for a profitable ‘side hustle’
• Plus…some great war stories, including what lead to a surprise FCC inspection!

Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!

 Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor.

Bert also launched a podcast in 2014.

Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others.

Key Takeaways You Won't Want To Miss:

(03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success?

(04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program.

(06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future!

(09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level.

(13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not.

Check out ONE-Minute Martinizing

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Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out.

Hear from top stars like 

Cadillac Jack, Morning host - KICKS 101.5,Atlanta

Dede McGuire, Nationally syndicated morning host – K104/Dallas & Compass Media

Drew Lee, Morning co-host – KTLK, Twin Cities

JT the Brick – Las Vegas Sports Network & The FAN

Jay Philpott, PD – KLOVE 105, Minneapolis

Jill Strada, OM – Cox Radio/Miami

Jim O’Hara, OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA

Jonathan Drake, OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop

Karen Dalessandro, Afternoon host – 96.5 WKLH, Milwaukee

 Show notes at www.brandwidthondemand.com

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130.  After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show.  In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt.  

Key takeaways You Won’t Want to Miss:

 (1:30)  The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! 

(2:50)  Ways to tell whether your station REALLY embraces creativity, or is just paying lip service.

(4:45)  Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. 

(5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. 

(12:13) Tips for learning how to really APPRECIATE the FUN in any radio or audio position!

complete show notes:

www.brandwidthondemand.com 

This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.

Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one.

Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!

Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!

Time-stamped SHOW NOTES

(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.

(07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach.

(08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid.

(10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond!

(13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future.

See Morgan's TikTok story on WKCY, Channel 3 in Cleveland.

One-Minute Martinizing (tap here)

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Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?

Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.  Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. 

Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!

===

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It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location!

Get complete show notes HERE.

Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio, overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati.

Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporation.  He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice President and General Manager the next year. Earlier, he was Principal/COO of Lakeshore Communications, owners of small and medium-market radio stations. . 

In 2007, he was honored as the number one manager in radio by Radio Ink magazine.  Then, in 2013, he was named “Broadcaster of the Year” by the Illinois Broadcasters Association,

Takeaways You Don’t Want to Miss:

(1:57)The 3 keys which determine whether a station “gets it”. 

(2:57) The traits that separate winning candidates from also-rans.  (Hint: “No _________________” need apply!)

(4:49) The SKILLS to develop today to remain relevant tomorrow.

(5:49) Drew’s “Four-legged stool” for determining successful candidates.

(6:49) Drew’s tips on how product professions can help the sales team WITHOUT compromising the station brand or listener experience.

Complete show notes:

http://www.brandwidthondemand.com

Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.

In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.

Andie is a leader in the truest sense of the word. She's genuine, hardworking, and dedicated to making a positive impact on others. She's a shining example of what it means to be a true leader. Let's all learn from her example and strive to make the world a better place in our own unique way.

Time-Stamped Takeaways you won't want to miss!

(2:08) Andie shares the secret to longevity, with over two decades at 92.5 XTU, including changes in station ownership, management, and even partners.

(03:48) Having been through a lot of changes in 20 years at 92.5 XTU, Andie shares the top three changes that have had the biggest impact on her career…so far!

(07:17) Andie defines what she looks for when it is time to make a change with fellow cast members or somebody leaves -- and more importantly, how she knows if someone is going to gel?

(09:37) For somebody starting out today or somebody ready to make their second or third move in the industry, Andie shares some of the things she’d advise them to do or not.

(10:58) At this point, if the Andie Summers show could do ANYTHING that she could dream up, and if budget's not a factor, she tells us what she would most like to do! Her thoughts may surprise you!

Check out ONE-MINUTE MARTINIZING by Dave Martin

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Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. 

Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records sold

John is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances.

John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!

Time alert: We usually keep episodes to 15 minutes or less, but THIS ONE is so jam-packed with great information, it runs more than a half hour!

The Best of Morning Show Boot Camp brings you highlights from America's longest running talent symposium. If you were there, this will bring back memories of some great lessons and bits shared.

Missed it? You're in for a treat -- AND a special EXCLUSIVE offer for Brandwidth On Demand listeners (in the show notes at www.brandwidthondemand.com.

From TRACY JOHNSON to ACE (Ace & TJ), ALT 98.7/LA host WOODY, Las Vegas morning mainstay MERCEDES and more.

One legend interviews another:  WCBS-FM Morning star SCOTT SHANNON talks with HUBBARD CEO GINNY MORRIS.

And WNOR/Norfolk's RICK RUMBLE presides over the battle of the bits...IHeart talent sherpa DENNIS CLARK...and more!

For CBS/Houston’s Jason Cage, it’s been said that WINNING is in his DNA! 

With over a decade in the business, Jason understands what makes fun, interactive, memorable radio and the new skills required to touch listeners where they live including social media.

His career spans from his hometown radio market, Huntsville Alabama to Chicago’s legendary B96 and other major market stops, now covering afternoons in Houston at Mix 96-5, KHMX.

Jason also shares wise advice for anyone wanting to follow in his major market footsteps.

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