Branding Matters (Branding Badass)
Explore every episode of Branding Matters
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 11 Feb 2022 | How to Find Your Brand Voice with Dr. Janét Aizenstros | 00:34:47 | |
My guest today is Dr. Janét Aizenstros, the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations around the world. In 2020, Janét scaled Ahava Group Global to nine-figures, making it the fastest-growing, women-led digital consultancy founded by a black woman. Janét is an award-winning, internationally recognized leader and investor that focuses on women entrepreneurs creating social impact through technology. We don’t have enough room to list all her accolades, but here are a few just to give you an idea of her rock star status - Excellence Award for RBC Canadian Women Entrepreneur Awards 2021 by Women of Influence, 2019 Conscious Company Media’s Top 22 Business Leaders, 2013-2014 YMCA-YWCA Woman of Distinction of Business and Entrepreneur, recipient of the 2020 WXN Canada’s Most Powerful Women Entrepreneur Award: Top 100, and Employer Of The Year for Canadian Business. I invited Janét to be a guest on my show to talk about the importance of brand voice. I wanted to learn how she helps big brands target their consumers, specifically black women. And I was curious to get her POV on what brands need to do differently to maintain true sustainability. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 18 Feb 2022 | How to Overcome "No" to Get to "Yes" with Kara Goldin (HINT WATER) | 00:33:43 | |
My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California. Kara is also the author of Undaunted - Overcoming Doubts and Doubters - a Wall Street Journal and Amazon best-selling business book. In it, Kara shares real stories about her fears and doubts, the challenges she encountered, and what she did to overcome them to become successful - both in business and in her personal life. I invited Kara to be a guest on my show to talk about the meteoric rise of the Hint brand. I wanted to learn how she overcame an endless series of “no” and “you can’t” to becoming an iconic brand and the #1 flavoured water company in the U.S. And finally, I was curious to hear about Hint’s branding, and what they do differently to stand out in the crowded beverage space. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 25 Feb 2022 | How to Use Talk Triggers To Make Your Brand Memorable with Jay Baer | 00:50:10 | |
My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies for the world’s most iconic brands. Jay has been an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500. And he’s a “go-to source” for the press including NPR, USA Today, Time, Real Simple, CBC and many more. I invited Jay to be a guest on my show to talk about the customer experience. I wanted to what talk triggers are and I was curious to get his POV on the role customer reviews play in the success of a business. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 11 Mar 2022 | How to Build a Better Brand by Knowing Your Deep Purpose with Professor Ranjay Gulati | 00:43:07 | |
My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School. Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business school scholars whose work is most relevant to management practice. Gulati is the author of a number of books, and has been a frequent guest on CNBC and other media outlets. He has also served on the advisory boards of several entrepreneurial ventures. I invited Professor Gulati to be a guest on my show to discuss his most recent book Deep Purpose - The Heart and Soul of High Performance Companies. I wanted to learn about the fatal mistakes leaders make when attempting to implement a reason for being. And I was curious to get his POV on what brands can do to pursue purpose more deeply. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 25 Mar 2022 | How to Sccessfully Buy Back Your Business with Lana Van Brunt & Hayley Dineen | 00:39:36 | |
My guests today are Lana Van Brunt and Hayley Dineen - the Founders of Sackville & Co. - a design-focused, fashion-forward cannabis accessories brand based in NYC. Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 08 Apr 2022 | How to Grow Your Business Using the Right Hashtags with Matthew Pierce | 00:36:05 | |
My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram. Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid banned hashtags, which can only cause problems and possibly get you banned from Instagram altogether. I invited Mathew to be a guest on my show to discuss the “dos and don’ts” of hashtags. I wanted to know why they are such valuable branding tools when creating brand awareness on social media. And I was curious to learn what the optimum amount of hashtags is when creating a post. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 20 May 2022 | How to Build Brand Awareness by Investing in Merch with Jessica Higdon | 00:38:35 | |
My guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back. Jessica is also the co-author of “Time Money Freedom” - a book she co-wrote with her husband Ray, her partner in business and in life. In it they provide 10 simple rules to redefine what’s possible and how anyone can radically reshape their life. I invited Jessica to be a guest on my show to share her brave journey from living out of a car to running a multi-million dollar empire. I wanted to learn about her relationship with money and how it has affected her success. And I was curious to get her POV on the role merch plays in creating brand awareness. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 22 Apr 2022 | How to Become a Big Little Legend with Gair Maxwell | 00:52:19 | |
My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands. A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 06 May 2022 | How to Make a Difference in The Promo Industry with Dale Denham (PPAI) | 00:37:37 | |
My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast! I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I was curious to learn how he decides who gets on it every year. And finally, as President of the PPAI, I was curious to get Dale’s POV on the role promotional products play in creating brand awareness. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 03 Jun 2022 | How Digital Humans Help You Build a Better Connection with Your Customers with Danny Tomsett (UneeQ) | 00:45:58 | |
My guest today is Danny Tomsett, a tech visionary and the Founder and CEO of UneeQ - a real-time technology platform that built and launched the first AI-powered digital human project. Today, digital humans are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse. Danny’s entrepreneurial track record includes developing games at the age of eight and founding a Telecommunications company he started at 25. He has earned several accolades which include winning the Sir Richard Branson ‘Virgin Business challenge’ and the ‘Deloitte Fast 50’ NZ awards as one of the country’s fastest growing businesses. I invited Danny to be a guest on my show to talk about digital humans. I wanted to learn why they are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse. And I was curious get his POV on how the Metaverse is changing the way businesses are creating brand equity. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 17 Jun 2022 | How to Turn Your Mission Into a Thriving Business with Faryl Morse (FARYL ROBIN SHOES) | 00:48:29 | |
My guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women. Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear that makes them feel confident and beautiful regardless of age, identity, ethnicity, size, physical limitations, financial means & fashion sensibility. I invited Faryl to be a guest on my show to talk about her mission. I wanted to learn how the Faryl Robin Shoe brand came to be. And I was curious to get her POV on her competition, and how they help elevate her brand. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Jul 2022 | How to Make a Solid Succession Plan with Mitch Freed (Genumark) | 00:31:34 | |
My guest today is Mitch Freed, the new CEO at Genumark - one of North America’s most trusted branded merch makers for over 40 years. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 15 Jul 2022 | How to Crack The Influencer Code with Amanda Russell | 00:35:53 | |
My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 29 Jul 2022 | How to Launch a Branded Podcast with Bobby Lehew | 00:46:50 | |
My guest today is Bobby Lehew the Chief Content Officer at commonsku. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 12 Aug 2022 | How to Be an Authentic Storyteller with Carrie Schiffler | 00:39:52 | |
My guest today is Carrie Schiffler - the author of the new book “From The Corner of Bad And Ass”. As an actor who writes and a writer who acts, Carrie is best known for her critically acclaimed, one women show called Tabitha; A Girl and Her Box, which was produced by Ground Zero Theatre in Calgary, Alberta Canada. Carrie received an honourable mention for ‘Lemon Opera’ in Lorian Hemingway’s short story contest. And her first collection of poetry, Umbilicus - earned myriad positive reviews as a meditation on the sensuous, and includes images by world-renown international artist Johanna Stickland - who also happens to be Carrie’s daughter. I invited Carrie to be a guest on my show to talk about her new book. I wanted to know what inspired her to write such an open and honest memoir. And I was curious to learn how being so vulnerable has helped her develop a strong personal brand. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 09 Sep 2022 | How to Monetize Your Social Purpose with Margaret Glover Campbell (Virtual Gurus) | 00:35:57 | |
My guest today is Margaret Glover Campbell, COO of Virtual Gurus - the largest and most trusted virtual assistant marketplace in North America. What began as a small start-up in 2016, has skyrocketed into an award-winning business that puts diversity and inclusion at the forefront of everything they do. A self-confessed science and ‘technology-geek’, Margaret has built some of North America’s most phenomenal, high-performing teams, and has worked closely with development groups to build exceptional, award-winning products. I invited Margaret to be a guest in my show to talk about the importance of having a social mission. I wanted to know how a former marketing exec became one of the tech world’s most respected leaders. And I was curious to get her POV on the role swag plays in creating brand awareness. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 26 Aug 2022 | How to Become a Million Dollar Consultant with Alan Weiss | 00:46:06 | |
My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others. Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has been through five editions and appears in 12 languages around the world. I invited Alan to be a guest on my show to discuss how to build a thriving consultancy. I wanted to get his POV on what role branding plays in that process. And I was curious to learn about value-based fees and why more businesses should adopt this concept. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 02 Aug 2024 | How to Curate Your Own Content with Shama Hyder | 00:32:34 | |
My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S. I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation. And I was curious to get her POV on the best way to curate content on social media. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 07 Oct 2022 | How to Create Connections through Humour with Paddy Gilmore | 00:37:58 | |
My guest today is Paddy Gilmore - the Founder of Studio Gilmore. Paddy is known around the world as “The Humour Consultant” because he helps brands use humour as a way to become more profitable. With more than 20 years experience in advertising, and a Master’s degree investigating humour, Paddy has worked with numerous brands including Barclays, Three, Epson and Getty Images just to name a few. I invited Paddy to be a guest in my show to talk about the role humour plays in branding. I wanted to learn how brands use it to connect with their consumers. And I was curious to get his POV on “cancel culture” and if he thinks it has affected the way humour is used today. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Oct 2022 | How to Become a Boss at Any Age with Suzie York (LOVE GOOD FATS) | 00:37:55 | |
My guest today is Suzie Yorke - the Founder and CEO of Love Good Fats - the #1 Top Growing company in Canada in 2021 in Globe & Mail Report on Business. A former triathlete, Suzie created this delicious line of snacks so North Americans could eat and enjoy "good fats" on the go. And in just over 3 years, her rocket ship food start-up exceeded $100mil in revenue. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 04 Nov 2022 | How to Launch Your Second Successful Career with Tara McCool & Dave Kelly | 00:45:24 | |
In this episode of Branding Matters, I sit down with 2 people I used to watch every morning on TV. They are Dave Kelly & Tara McCool, and the shows I’m referring are ‘The Big Breakfast’ and ‘Breakfast Television’. Today Tara is the Chief People Officer at Foundation Auto. She’s also the co-host of Calgary Next - a popular podcast that discusses the exciting and forward-looking programs and initiatives in Calgary. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 18 Nov 2022 | How to Create Eye-Catching Insta Reels with Stephanie Rose | 00:42:13 | |
Today we are talking about Instagram and Reels! The transition to video-focused content on social media platforms has been a big change for a lot of brands. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 02 Dec 2022 | How to Succeed in Business by Getting NAKED with William Branum | 00:35:51 | |
On today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business. William talks about why is it important to have a purpose when building a brand, and how exposing your fears is one of the best ways to conquer them. We also touch on the importance of branded merchandise in creating brand awareness to drive new exposure. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 06 Jan 2023 | How to Grow Your Business on Digital with Adam Rodricks | 00:49:16 | |
My guest today is Adam Rodricks - an award winning keynote speaker & bestselling author who is known as Canada's top expert at growing brands through digital marketing & social media. Adam is also the best-selling author of Trigger Fingers (#1 on Amazon in 5 categories) And his work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, and nintendo.ca just to name a few. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 20 Jan 2023 | How to Raise Conscious Kids to Be Conscious Leaders with Lavender Morantz | 00:46:59 | |
My guest today is Lavender Morantz - Bestselling author, international TEDx speaker, successful business woman and proud mama to two spirited daughters. During her 20 year career, Lavender has founded multiple start-ups. She’s also a certified nutrition and wellness specialist who educates children and families about the importance of the mind, body, and soul connection. One way she does this is through her latest project which is a collection of children’s books she wrote and illustrated, called Conscious Kids. Some of the topics we cover include: BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 03 Feb 2023 | How to Connect with Your Audience by Using Your Authentic Voice with Kevin Bozeman | 00:39:55 | |
On today’s episode of Branding Matters I’m sitting down with world-renowned comedien Kevin Bozeman. You might recognize the name, as Kevin was a semi-finalist on NBC’s “Last Comic Standing”. He has also appeared on Comedy Central, NBC, CBS and FOX. Why it’s important to be be flexible The value of pushing boundaries How to build a fan base Why you should take your audience on a journey The value of stepping outside your comfort zone BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 17 Feb 2023 | How to Be Intentional When Setting Your Goals with Dr. April Elliott | 00:40:15 | |
My guest today is Dr. April Elliott - an award-winning medical doctor, executive coach, consultant, writer, and speaker. Dr. Elliott has been the Section Head (and program founder) of Adolescent and Emerging Adult health in a leading Canadian hospital for the past 21 years. And last, but definitely not least, I am proud to say she is one of my oldest (in years not age) and dearest friends. During our conversation we cover everything from working with adolescents to working on your personal brand. Other topics include: Why everyone should live out their passion The value of emotional regulation How to set a goal and make it happen How to figure out your core values And why it’s ok not to be everyone’s cup of tea I hope you enjoy the conversation and learn a few things to help you with your branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 03 Mar 2023 | How to Be More Focused by Eliminating Clutter with Megan Golightly (Go Simplified) | 00:36:21 | |
My guest today is Megan Golightly, the CEO & Founder of GoSimplified - a professional organizing business that changes lives by changing environments. During our fun conversation we cover everything from building a brand to building connections with celebrity clients. Other topics include: Why it’s great to reinvent yourself How fear cripples us Why it’s important to ask lots of questions The value of brand advocates How to make your clients the hero in your story What it takes to rise above your competition BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 17 Mar 2023 | How to Raise Awareness by Using Pain As Rocket Fuel with Jessica Janzen | 00:38:47 | |
My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy. Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach. Other topics include: How to use pain as rocket fuel for change The importance of grit when creating a brand And how to build community with branded merchandise. Jessica’s story is truly inspiring and I hope you enjoy our conversation as much as I did. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 31 Mar 2023 | How to Achieve Global Recognition with Diane Young (The Drum) | 00:32:36 | |
My guest today is Diane Young, the CEO and Co-founder of The Drum - a leading global publisher for the marketing and media industries. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 14 Apr 2023 | How to Be a Category Leader with Kevin Maney | 00:37:56 | |
My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders. Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide. During our conversation we discuss everything from creating a new brand to creating a new business category. Other topics include: The value of dominant design Why disruption is a bad word How to create a category that matters And why first to market doesn’t mean squat I hope you enjoy our conversation and learn a few things to help you with your branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 28 Apr 2023 | How to Build A Better Exit Strategy with Darren Bondar (Spiritleaf) | 00:41:46 | |
My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars. During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:
I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and center. If you’re looking for help with your next project, email brandingmatters@genumark.com. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 12 May 2023 | How to Bring Fashion to The People with Jeremy Picker | 00:42:10 | |
My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people. Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and dear to Jeremy's heart. Most recently, Jeremy was ranked #1 on PPAI’s Online 18 for 2023 - The Best Promo Pros on Social Media. During our conversation, we cover everything from trends in fashion to trends in branded merchandise. This is definitely one of my favourite episodes, so I hope you enjoy it as much as I did. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 26 May 2023 | How to Create Branding Magic with Irina Sidorina (Canva) | 00:36:52 | |
My guest today is Irina Sidorina; Head of Creativity at CANVA - a 3 billion dollar company that has disrupted the design industry as we know it. During our conversation we cover everything from creating a brand to creating magic. Other topics include:
I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding. If you’re looking for help with your next project, email brandingmatters@genumark.com. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 30 Aug 2024 | How to Become a Remarkable Brand with Seth Godin | 00:39:49 | |
My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time! If you’re looking for help with your next project, email brandingmatters@genumark.com. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 23 Jun 2023 | How to Build a Brand Community with Mark Graham (commonsku) | 00:35:57 | |
My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discuss everything from building communities to building connections. Other topics we cover include: The value of story telling How to give people a reason to buy from you When to incorporate a mascot into your branding I really enjoyed this conversation and I hope you do too. And hopefully, you’ll learn a few things to help you with your branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 07 Jul 2023 | How to Make a Memorable First Impression with Paige Velasquez Budde (Zilker Media) | 00:46:41 | |
My guest today is Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few. Some of the topics we cover include: BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Jul 2023 | How to Show Up Even When You Don't Feel Like It with Bill Petrie & Kirby Hasseman (Promo Upfront) | 00:34:35 | |
Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands? In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff! We go deep into branding principles with Bill and Kirby, uncovering the power of showing up, the impact of obsessing over the small details, and the difference between brand marketing and target marketing. It's a treasure trove of insights, chock-full of lively banter and practical branding tips. So, are you ready to take your branding knowledge to the next level? Can't wait for you to hear it! Here are the key takeaways from this episode: 01:58 - How Bill and Kirby started the Promo UPFront Podcast 03:22 - Engaging with people’s content helps build relationships 06:10 - The selection process for the Powerhouse Women of Promo list 11:13 - It’s the small things that make the biggest difference especially in customer service 15:23 - The difference between Brand Marketing and Target Marketing 17:57 - Showcase your expertise through meaningful ways 19:54 - Kirby’s TARGET acronym in marketing
Award-winning branding expert Bill Petrie is a co-founder of Brandivate and the co-host of the Promo UpFront podcast. Bill's unique strategic thinking and passion for branding make him a sought-after advisor for businesses seeking to elevate their brand awareness. He, along with Kirby, founded their podcast to help others navigate the world of branding, sharing their insights and strategies with a global audience. Kirby Hasseman, CEO of Hasseman Marketing and co-host of the Promo UpFront podcast, is known for his marketing expertise and commitment to excellence. Famous for his 'Monday Minute' and strong social media presence, Kirby uses his platform to educate and inspire. He's not only a marketing expert but also a mentor for those seeking to master the art BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 27 Oct 2023 | How to Become a Catalyst for Change - Paul Constance | 00:33:25 | |
Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development. 01:13 - The story behind Lil E Coffee Cafe 11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers 22:06 - How merch helps Lil E with creating brand awareness 24:25 - Paul’s badass superpower 25:23 - Paul’s advice to someone starting a business from scratch BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 04 Aug 2023 | How to Produce a Winning Podcast with Deondric Royster (Signal Awards) | 00:45:02 | |
Today I’m sitting down with Deondric Royster; Managing Director at Webby Media and the Signal Awards - a podcast-focused awards program that honours excellence in podcasting. Before joining Webby Media, Deondric worked for some of the world’s most recognizable brands including Spotify and I Heart Radio. And with his 13+ years of experience in the industry, it’s fair to say he’s now on a mission to propel the podcast industry to stratospheric heights! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 18 Aug 2023 | How to Build a Brand People Actually Care About - Chris Kneeland | 00:42:03 | |
Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 16 Aug 2024 | How to Connect with Your Audience With Your Brand Story - Christine Gillies | 00:37:56 | |
Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments. This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling. From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out. This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did. Here are the highlights from this episode: 06:40 - Christine’s 9/11 survival story 14:07 - What does it mean to put marketing at the forefront of a company strategy 18:34 - How Blackline technology helps bring people home safely 22:33 - Why storytelling is important 23:34 - Christine’s advice for business owners and marketers 26:12 - Why vulnerability is a big part of storytelling 28:56 - How to choose the most effective platform for sharing your brand's story 32:12 - Christine’s badass superpower
UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 15 Sep 2023 | How to Inspire People Through Technology - June Bower (Apple employee # 12) | 00:40:56 | |
Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work. June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend. Don't miss our conversation where we journey back to the dawn of the computer age, exploring the blend of innovation and empathy that drives success. June shares her wisdom on leveraging technology for genuine human connection—a lesson you don't want to miss. Trust me, this episode's insights are ones you'll want to revisit, time and time again. Get ready for another valuable episode that'll redefine your approach to branding and technology. Here are the highlights from this episode: 06:29 - What was it like working with Steve Jobs 16:22 - The biggest challenge of startups in positioning their offerings 19:37 - The best way to differentiate yourself from the competition 27:36 - How digital humans help brands 30:00 - Why is it important for employees to master their own personal brands 35:06 - June’s badass superpower This episode is sponsored by: UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse. UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. Find out more here: digitalhumans.com/brandingmatters BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 13 Oct 2023 | How to Give A Killer Pitch - Precious L. Williams (The Killer Pitch Master) | 00:46:15 | |
Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 19 Jul 2024 | How to Give the Best Prompts for Chat GPT with Nick Bhavsar | 00:39:19 | |
What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table. In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you. Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.
07:14 - The challenges of creating an emotional connection in the digital world 11:46 - Incorporating empathy when using AI tools like ChatGPT 16:59 - Ways to help create brand voice with ChatGPT 19:33 - How AI will affect creative roles like copywriters and graphic designers 23:50 - ChatGPT prompt suggestions to help generate effective content 28:17 - How to think about positioning in a different way in this type of generative AI world 32:32 - The biggest misconception people have about ChatGPT and AI 34:54 - Nick’s badass superpower This episode is sponsored by: UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse. UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. Find out more here: digitalhumans.com/brandingmatters BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 10 Nov 2023 | Celebrating 100 Episodes! How to Become a Sought-after Speaker - David Avrin | 00:49:05 | |
On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape. Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success. 03:44 - How David realised his love for public speaking 08:01 - Why the best speakers are teachers by heart 13:50 - Tips to overcome nerves when public speaking 18:25 - How to connect with your audience when you're on stage 27:01 - Why sharing your story gives you the credibility to offer advice 34:47 - How to differentiate yourself from other speakers 39:58 - Tips for doing virtual presentations 45:00 - David’s badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 24 Nov 2023 | How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels) | 00:35:53 | |
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies. During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork. This is truly one of my favourite conversations, and I hope you enjoy it as much as I did. 03:09 - Julie's transition to co-founding Mabel's Labels BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 06 Dec 2024 | Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly | 00:49:24 | |
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 08 Dec 2023 | BEST OF BRANDING MATTERS - How to Make a Memorable First Impression - Paige Valasquez | 00:47:34 | |
Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 22 Dec 2023 | BEST OF BRANDING MATTERS - How to Give a Killer Pitch - Precious L. Williams | 00:46:37 | |
In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 15 Dec 2023 | BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin | 00:39:52 | |
In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 29 Dec 2023 | BEST OF BRANDING MATTERS - How to Create Community - Mark Graham | 00:36:35 | |
In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections. Other topics we covered include: The value of story telling How to give people a reason to buy from you When to incorporate a mascot into your branding I really enjoyed this conversation and I hope you do too. And hopefully, you’ll learn a few things to help you with your branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 04 Dec 2023 | SPECIAL ANNOUNCEMENT!!! | 00:36:35 | |
Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 17 Dec 2024 | Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson | 00:17:47 | |
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 02 Feb 2024 | How to Convert Followers into Customers - Jenn Hermann | 00:44:02 | |
My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 16 Feb 2024 | How to Get Your Message Out to The World Through Major Media - Cheryl Hunter | 00:35:01 | |
My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books. During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Mar 2024 | How To Overcome Failure to Succeed - Luke Lintz | 00:29:07 | |
Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 26 Apr 2024 | How To Keep Your Customers From Leaving - Joey Coleman | 00:35:28 | |
Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 13 Dec 2024 | Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins | 00:38:39 | |
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time. During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 27 Dec 2024 | Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons | 00:40:20 | |
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 12 Apr 2024 | How Being Vulnerable About Mental Health is Good for Business - John Cameron | 00:24:37 | |
In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 10 May 2024 | How To Attract Top Talent - Charity Gibson & Johanna Gotlieb | 00:35:25 | |
Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 24 May 2024 | How to Be Less Dull - Adam Morgan | 00:27:18 | |
Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands." BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 07 Jun 2024 | How to Claim Your White Space - Linda Fanaras | 00:25:47 | |
Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Jun 2024 | How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur | 00:30:58 | |
In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media! Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 05 Jul 2024 | How I Became a BADASS - hosted by Laurie Moore | 00:41:09 | |
Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 11 Oct 2024 | How To Stay Relevant - Matt Purcell | 00:23:29 | |
Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 03 Jan 2025 | Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz | 00:32:05 | |
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 27 Sep 2024 | How Virgin America Became The Airline People Love - Alex Hunter | 00:32:53 | |
Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 25 Oct 2024 | How To Bring Your Brand To Life - Chris Schultz (Voodoo Doughnut) | 00:29:07 | |
Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 08 Nov 2024 | How To Create a Brand Identity That Stands Out - G'Day Frank | 00:30:07 | |
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 22 Nov 2024 | How Levi's Became a Cultural Icon- Tracey Panek | 00:27:15 | |
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 10 Jan 2025 | How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ) | 00:33:44 | |
Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry. Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 24 Jan 2025 | How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz | 00:29:14 | |
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 07 Feb 2025 | How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray | 00:27:01 | |
Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn. As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing. In this can't-miss episode, we dive deep into:
Whether you're a marketing professional, entrepreneur, or aspiring content creator, this conversation will provide the game-changing tactics you need to elevate your marketing and branding game. Daniel's no-BS approach and proven track record make this an episode you absolutely cannot miss. Tune in and prepare to be inspired by one of the most dynamic voices in modern marketing! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Feb 2025 | How YETI Revolutionized The Way We Chill - Bill Neff | 00:29:42 | |
Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance. Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 07 Mar 2025 | How to Integrate SEO into Your Brand Strategy - Mordy Oberstein | 00:24:22 | |
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies. In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage. During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Mar 2025 | How to Stand Out by Flipping the Script - Charity Gibson | 00:35:14 | |
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company. Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums. In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own. You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable. Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 04 Apr 2025 | How to Surpass Your Fundraising Goals - Kate Torrance | 00:28:56 | |
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand. At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the number two pediatric hospital globally. Her expertise has been crucial in launching groundbreaking initiatives like the globally recognized VS brand platform and the innovative Precision Child Health approach. Before joining SickKids, Kate honed her skills at top-tier advertising agencies, where she led national campaigns for renowned brands such as Budweiser, Starbucks, and Coca-Cola. Her diverse experience and passion for making a difference in children's lives make her a fascinating guest for our podcast. Today, we'll explore Kate's journey in brand strategy, her role in SickKids' philanthropic efforts, and how she's helping to shape the future of pediatric healthcare through innovative communication strategies. So, let's dive in and learn from one of the brightest minds in cause-driven marketing and communications! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 18 Apr 2025 | How to Thrive In an AI Driven World - Mark Schaefer | 00:26:27 | |
Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results. During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn’t just another marketing book—it’s a wake-up call for anyone who wants their brand to thrive in today’s fast-paced, AI-driven landscape. Mark believes the secret to success isn’t trying to outsmart AI; it’s learning how to out-human it. And that’s exactly what he’ll teach us. In this episode, you’ll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You’ll learn how to:
Mark also shares jaw-dropping case studies from innovative leaders who’ve disrupted their industries and built legendary brands. Plus, he’ll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you’re a solopreneur or leading a global team. If you’re ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won’t want to miss. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 21 Dec 2020 | Trailer - Why Branding Matters | 00:01:23 | |
Hi I’m Joelly - The Branding Badass, and welcome to Branding Matters - a podcast I created and host to help you build brand equity for your business. In a world consumed by fierce competition and endless noise, THIS is the one podcast that cuts through the clutter, revealing the secrets to success in the game of business. Get ready , as we dive deep into the art and science of building impactful brands. Join me, every 2 weeks, as I bring you exclusive interviews with the visionaries, the game-changers, and the industry titans who discuss why branding matters. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with breathtaking storytelling, to crafting designs that captivate the senses, my expert guests will reveal the secrets behind their iconic brands. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Branding Matters is not just a podcast, it's a movement. Subscribe now and unlock a world of inspiration, knowledge, and strategies that will forever transform your business. You won't want to miss a single episode! Subscribe now, and let the brand revolution begin. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Jan 2021 | How to Use Creativity For Good with Scott Goodson (Strawberryfrog) | 00:57:57 | |
For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother. And since he was one of the first people I told about this podcast, it's only natural he be my first guest. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Jan 2021 | How to Use Snapchat To Connect With Your Customers with Matt McGowan (Snapchat) | 00:48:31 | |
Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Jan 2021 | How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider) | 01:25:45 | |
My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 01 Jan 2021 | How to Build Connections by Sharing Your Founder's Story with Bonnie Rothman & Judy Kalvin | 00:48:50 | |
Bonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacting, exciting content. As a former contributor to The New York Times, and screenwriter mentored by Norah Ephron, Bonnie knows what makes a story take hold. She has worked with global brands like Kraft Foods, Kaplan and eBay, non-profits like the Leukemia & Lymphoma Society and early and mid-stage tech companies. Her partner Judy Kalvin, has over two decades of experience in public relations specializing in creative services agencies and marketing tech companies. Judy’s top-tier clients have often been mentioned in such publications as The Wall Street Journal, The New York Times, Forbes, Fast Company, Crain’s New York Business, CNN, CNBC, CBS and NPR radio. Judy often speaks on public relations topics at creative services conferences around the world, and in 2002 she won the New York City Council’s Annual Women of Achievement Pacesetter Awards. I invited Bonnie & Judy to be on my show to discuss why branding matters to them and to learn about Founders Stories and why they're so important in connecting brands with their audience. We also discuss why now, more than ever, companies need to take responsibility and action on issues they believe in to create real change. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 08 Jan 2021 | How to Provide The Customer Experience Advantage with David Avrin | 00:42:27 | |
My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 15 Jan 2021 | How to Become one of Inc Magazine's Top 100 Female Founders with Kathy Cheng | 00:32:55 | |
In this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 13 Jan 2021 | How to Build a Strong Brand by Building a Strong Village with Jim Button | 00:34:18 | |
This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.” BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 29 Jan 2021 | How to Foster a Community of Users with Chris Kneeland | 00:42:10 | |
In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration". This celebrated author, speaker and marketing maestro knows that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. He believes when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold. I invited Chris to be a guest in my show to learn about cult brands and what they do differently to foster a community of users. I also wanted to get his point of view on loyalty programs and what, if any, their role plays in branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 22 Jan 2021 | How to Avoid These Common Leadership Mistakes with Lisa Anna Palmer | 00:41:31 | |
My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 05 Feb 2021 | How to Use Illustration to Build a Brand That Stands out with Anna Goodson | 00:30:09 | |
Today I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe. By championing an inclusive, culturally diverse family of talented humans, Anna’s agency helps brands transform their ideas into powerful visual content. I invited Anna to be a guest on my show to learn why illustration is becoming more popular with brands as a way to differentiate themselves. I also want to discuss why diversity has always played such an important role in her agency’s branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 12 Feb 2021 | How to Be Successful by Always Putting Your Customers First with Mark Freed (Genumark) | 00:24:25 | |
Today I’m sitting down with a man I’m proud to call “boss”. His name is Mark Freed and he is the President and CEO of Genumark - the largest Canadian-owned distributor of promotional products and corporate apparel in the country. Recently, Genumark was named Top Large Distributor and National Distributor of the Year by the PPPC which is our industries most prominent association and considered to be the "Voice of the Best Branding Solution in Canada". Before Mark began his career in branding more than 25 years ago, he practiced law for ten years after graduating Osgoode Hall Law School in Toronto, Canada. Since he’s been at the helm, Genumark has grown to become one of the best and most well-respected companies in the industry. I invited Mark to be a guest on my show to learn about his journey from lawyer to swag boss and hear how things have changed over the last 25 years. I wanted to know why he’s so passionate about instilling a customer-centric culture. And I wanted to get his POV on what we do differently at Genumark to help our clients during these challenging times. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 19 Feb 2021 | How to Gain 400K+ Followers on Instagram with Dain Walker | 00:46:39 | |
Today I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms. Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe for his remarkable ability to put companies on the map at an accelerated rate. Dain’s proven track record starts with himself. He began branding on Instagram and quickly grew his account to over 200,000 followers inside of 12 months. I invited Dain to be a guest on my show to discuss branding on SM, specifically Instagram and LinkedIn. I also, wanted to learn more about his personal brand, and how a guy who was broke built a seven figure income in less than 2 years. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 26 Feb 2021 | How to Personalize Your Brand with Rosita Hall | 00:50:31 | |
My guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart. Rosita is the recipient of several prestigious awards for her leadership capabilities and her work in empowering women. And she is currently working on her 3rd book called, “Authentic Leaders Rock!” I invited Rosita to be a guest on my show to discuss personal branding and the importance of connection. I also wanted to get her POV on the power of authenticity and why it’s important to tap into your “why factor” to be successful. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 05 Mar 2021 | How to Come Up With the Best Name for Your Brand with Martyn Tipping | 00:35:31 | |
Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of the biggest corporate name changes including Zeneca, Accenture, Altria and more. I invited Martyn to be a guest on my show to discuss what’s happening in the naming space these days. I also wanted to get his POV on what names new brands should avoid in the post-covid world. And last, but definitely not least, I’m curious to learn about Martyn’s short-lived stand-up comedy career that ended on the night he opened for Chris Rock. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 12 Mar 2021 | How to Talk About the Elephant in The Room with Shirley Weir | 00:22:28 | |
Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information. Shirley speaks regularly at popular events all over and in 2018, her first book called MOKITA reached #1 on Amazon in women’s health. I invited Shirley to be a guest on my show because I wanted to talk about her Menopause Chicks brand and learn about the challenges she faced in her quest to shift people’s mindset on the subject. As well, I wanted to learn why our cultural attitude toward menopause is still so shrouded in stigma and silence. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 19 Mar 2021 | How to Turn Misfortune Into Good Fortune with Andy Nairn (Go Luck Yourself) | 00:34:02 | |
My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising." Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand’s favour.” And here’s the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry. I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it’s considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 26 Mar 2021 | How to Create a Sexy AF Movement with Jo-Anne Reynolds | 00:29:45 | |
My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits. I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand right in the middle of a global pandemic. I wanted to discuss her sexy name and branding. And I wanted to get her POV why there’s been a recent a rise of the non-alcoholic and alcohol-free culture. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 02 Apr 2021 | How to Make Your Brand Sticky with Jeremy Miller | 00:28:29 | |
Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name. For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run. What Jeremy realized is that it wasn’t his company’s sales people or marketing processes that were failing, it was their branding. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into a successful brand. I invited Jeremy to be a guest on my show to learn what makes a brand “sticky” and why it’s important to know the difference between branding and marketing. I wanted to learn about digital saturation and how it impacts branding. And finally, I was curious to hear what he thinks the future of branding looks like in a post-covid world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| 09 Apr 2021 | How to Build Connections By Getting Personal with Shane Wenzel (Shane Homes) | 00:30:41 | |
Today I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calgary, Canada. Following in his father’s footsteps, Shane joined the family business which seemed only natural since it was named after him. He started off in sales and quickly worked his way up the ranks, becoming the President of the company in 2010. Since then, Shane has been instrumental in creating a high profile brand, using various digital platforms to connect with his audience on a more personal level. I invited Shane to be a guest on my show to learn how a home builder goes to market to become an award-winning brand. I also wanted to discuss the impact covid is having on the home building industry, and I wanted to get his POV on what new homes will look like in the post-covid world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||