Brandfetti (Anita Siek)

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business.

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*FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.
wordfettigroup.com/freebie

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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: 
anitasiek.com/askanita

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.

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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

Design-thinking and human-centred design. Frameworks that I personally think could save a lot of heartaches, wasted resources and energy if we all applied it in our businesses. I talk to Ale Wiesck. Ex Microsoft, Ex OPSM and Ex Sieman’s in Digital Marketing, Comm’s and PR, dissecting these concepts to articulate just why these frameworks are critical for small businesses, personal life and HOW you can start applying the methodologies immediately.

Follow me on @anitaonchi and our team on @wordfetti.

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.

In this rapid fire episode I dive into:

• The difference between free content vs strategic free content;
• What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs;
• The 4 key stages your audience must go through before they're ready for "sell-based" content;
• The primary goal of strategic free content.

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Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

• a repeatable content system;
• a bank of tailored content ideas for your business (through an activity I'll walk you through)
• the anatomy of a killer high converting caption
• how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO's and DON'Ts of creating a freebie. This is a must listen if you're currently in the midst of creating a freebie to build your email list.

Psst. Within 48 hours, we'll be hitting LIVE on our Digi-Product Funnel Email Templates (with email templates created for what comes after the Freebie included) and our Sales Page Formula on our Wordshop. Designed specifically for online course creators, this is the ONE go-to email template kit you don't want to miss. Join our email list TODAY before we launch on the 5th for an exclusive offer when we launch! 

Buy it here from the 5th of February 2023: wordfettigroup.com/shop 

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:

✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency.

✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here’s how to bring your audience along for the ride.

✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:

• Why strategic content that sells is not just about adding value, and writing tips and hacks;
• The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
• How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
• #1 thing you need to consider FIRST before coming up with content ideas.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.

Want the 5 free copy lessons in your inbox every day over the next 5 days? Get it here anitaiek.com/freebie

For more BTS, follow me on @anitasiek and the team at @wordfetti

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads, especially with the tightening of purse strings. But what if I told you that one of our Wordfetti Club members, Catherine Mason experienced the complete opposite?

In fact in just 14 days by implementing a simple strategy we shared in The Wordfetti Club, she's converted 2 clients alone, booked in numerous discovery calls with clients interested in working with her, and within almost a month? She's almost booked up.

In this episode, we dive into:

• Key wobbles Catherine had from starting her business 1 year ago;
• The 1 simple strategy she prioritises now in her business to help her increase visibility and leads;
• The difference between selling on DMs and connecting on DMs;
• Catherine's content creation process and why she decided not to "outsource" her content creation.

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Want in on the strategies we dish out just like Catherine did?!

Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.

Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's usually 3 reasons why. In this episode, I dive into the 3 most common reasons why you may be feeling this way, the antidote to them, and a simple trick to writing copy that sticks, with ease.

In this episode, I also spoke about our signature course Wordfetti Your Words, Doors which opens in 4 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.

In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to:

• What we have seen to be happening in the online business space the last few years;
• What's currently working, and not working
• What we believe people are CRAVING now more than ever
• Strategies that Kate is testing and playing with in her business.

In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.

It's a juicy one fam, and I cannot wait to hear what you think!

Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

2019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger!

This is the final episode of Season 1 as I take a short break over Christmas and New Years. We'll be back by mid-January 2020. So stay tuned.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti.
And the team at www.instagram.com/wordfetti

Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing.

In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

I don't know about you guys, but productivity for me has been up and down during ISO times. So in this episode, I wanted to throw down 5 hacks that I have implemented into my day to day (along with our team at Wordfetti) that have truly catapulted our productivity. They're simple, easy, and hint: one of them? Is about being kind to yourself.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you.

Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

• the system to know EXACTLY what to say and share with your audience to get them to connect and convert
• a 15 min fast thinking activity to generate a bank of strategic content ideas
• copy formulas backed by psychology to help you write epic content and
• an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

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Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.

In the episode I share:

• the difference between push and pull energy;
• how messaging is more than just words;
• the power of detaching from your business on a personal level, especially when it comes to making strategic decisions.
• how to market transformations that aren't immediate or visible (e.g. ROI)

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*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

On last week's episode, we dove into the science behind how kindness and empathy infused marketing impacts your business. In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

What lessons can we learn from what's happening before our eyes at the moment? This isn't about organisation. No no no. This is about what ALL of us can learn as business owners and content creators from the Pandemic when it comes to our content. Curious? Listen in.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself).

And if you want more of these hacks?

Grab our 7 copywriting conversion boosters here, www.wordfettigroup.com/conversionbooster

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Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks.

We are ONLY taking enrolments once this year. Yep.

So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media within 5 months with the leads FLOWING in!

In this episode, we dive into:
- Her story from service biz owner to digital course creator (in a completely different field!);
- Starting her 2nd business and why she decided not to outsource her copy;
- Perfectionism and imposter syndrome and how she navigated the gremlins;
- Our framework that Sachi applied across all of her channels: from website, social media, podcast, and email;
- How she got 100 leads within 1st week of the website launch.

Follow Sachi here: https://www.instagram.com/thecrnaclub/

Want to get EPIC results like Sachi did? Then I invite you to join me in my free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class if you're signed up for the class.

You'll unlock a MEGA bonus surprise.

Join up here: www.wordfettigroup.com/freemasterclass

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?

In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!)

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Doors to our only live intake of WYW for 2024 are CLOSING TODAY.

Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.

Join us now: www.wordfettigroup.com/wordfettiyourwords

We're back for a brand new season and I have some personal news! I AM PREGNANT!

In this bonus episode today, a lil different to what you may be used to on Brandfetti - I'll be sharing openly and vulnerably my personal story and the real behind-the-scenes of this moment.

From my never-before-shared health wobbles, relationship wobbles with my family, to also the 2023 year for me in business and the duality of it being the HARDEST year I had in business, yet the most "financially" successful - I share why this moment feels so special right now to be in.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways.

Take a peek behind and scenes on IG and follow me on @anitaonchi and our team on @wordfetti. www.wordfettigroup.com

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!), challenges (I share a pretty vulnerable one here), and wins.

Don't forget to follow me on @anitasiek and the team at @wordfetti to see more BTS.

Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.

Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!

***Join us here: wordfettigroup.com/wordfettiyourwords***

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

It's time. Time for my annual dusting off of my e-crystal ball, as I cast my predictions for what to expect in the realm of marketing and content for 2025!

In this episode, I throw down the 6 spicy New Year predictions for the year, and what YOU can do to be a few steps ahead for your business.

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Got the "writer's block?" listen to this short and sweet episode for the cure. Yep. In it, I share with you 3 things that can cure YOUR writer's block, fast, and why it isn't always about you "not being a good writer".

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this episode, I share with you 5 powerful non-traditional end of year reflection questions.

Grab a cuppa, your fav notepad and a pen for this one.

Enjoyed those questions? Hit screenshot and tag me over at @anitasiek and share what your biggest insight was.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

When I first launched Wordfetti I knew actually no one in the industry. Absolutely no one. So how the heck did I dive from a background in Corporate and in Law into the Creative industry to build Wordfetti? In this episode, I'm going to let you in on my secret.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Oh boy. What a year this year has been! In this episode, I share my 5 big lessons and takeaways from the year 2022. 

Pssst. I recently started my TikTok account @anitasiek - come join me there!

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode I dive into:

• Why your out of office isn't just "I'm away from X date to Y date and I'll be back on ABC date"
• How you can drive leads with your out of office
• The 4 must-have elements to inject into your out of office

And if you're tuning in? I've got an added Xmas gift for you, snag our Xmas out of office email templates for FREE right here: wordfettigroup.com/xmas

Be sure to tag @anitasiek and @wordfetti if you end up using them and setting em' up.

You're welcome! ;)

• My approach when it comes to planning and creating content
• The 5 things that are my GO TO when it comes to content planning strategically
• How I cross pollinate my content and create more hours in my week.

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode, I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

One of the biggest pain points our audience have?! Content planning. DUH DUH DUH. It’s one of the those things you know you gotta do but it always gets slithered down the to do list. In this episode I share with you how I am able to content plan in 25 minutes.

Want me to share with you our exact system and take you through it step by step? Make sure you’re on our email list cause we will be releasing something to help you in a week and a bit. In the meantime, grab your free 5 day 10 minute e copy lessons here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.

HEY HEY! Heads up my friend. Doors to Captionfetti are closing soon at 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.

Brand voice and tone of voice. They’re the pretty much the same thing right? WRONG! In this episode I’ll give you the simplified fluff-free definition for both to help you differentiate the two, and drop down some golden nuggets of wisdom to help you craft your own brand voice and tone.

Want 5 copy lessons to uplevel your wordy game? Opt in here: anitasiek.com/freebie

Take a peek behind and scenes on IG and follow me on @anitasiek and the team at @wordfetti

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.

We dive into:

• The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience
• How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy
• What should (and should not) be on a digital course sales pages and landing pages
• Zoe's predictions and recommendations in the world on online course launches: evergreen vs live

Doors to WYW open on the 21st of September. Want a taster?

We are hosting a brand new free LIVE masterclass, and you're invited.

Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.

Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!

Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don’t find yourself energetically and mentionally drained.

This is a juicy one!

If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway.

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Paige Hobbs is a publicist, communicator, strategist at Ad Media, a reformed CEO and one of my students through Wordfetti Your Words. In this episode, we dive into Paige's story, why she decided to join the WYW program even though she had nearly a decade in communications experience, her biggest AH-HA through the program, and her sure-fire tips to create a business with a succession plan, especially for those who are rapidly scaling.

Want to join when we open doors for 2021? visit: www.wordfettigroup.com

Want to register for our free LIVE Masterclass on psychology and words? visit: www.wordfettigroup.com/freemasterclass

For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

In recognition of R U OK Day on the 9th of September, I bring in Executive Coach who in 2016 trained with Dr Brene Brown to open a real and deep conversation about the challenges, the ups and downs to our nervous system with lock downs and juggling it all, and what productivity REALLY looks like in a global pandemic. A powerful conversation.

Want to learn more about Kylie? Follow her on @ofkin.

For more BTS, follow me on @anitasiek and the team at @wordfetti

"Should I delete my Instagram post because it's not getting as many likes?" -- a question I often get asked by our audience especially when their captions aren't getting as much love or traction. In this episode, I answer to this question as to whether or not you should hit that delete button on a post that's not "performing" as well.

Want 5 bite-sized copy lessons in your inbox? From social media to blogs to website, sign up for it here anitasiek.com/freebie

For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode I share more about my internal reflections around this launch and why it has completely changed the way I think about "launching" as a whole.

I dive into:

• The key narratives I had to redefine and rewrite - to mix travel with launching
• How I surrendered, detached myself from the goal and had FUN with this launch
• The key lessons I'll be taking away for my future launches and what you can do too, to infuse more ease and fun for your next launch or your next revenue generating activity for your business.

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Scared of launching to crickets? Feel like you have to de-shimmer what you're just about to hit "go live?". Here's a bit of a confession, I used to create digital products, do one caption, and NEVER talk about it again cause I didn't want to sound salesy to my audience. Yep. I know. Until around a year and a half ago where I started to completely change the way I looked at selling and talking about my offers. In this episode, I share with you that ONE mindset shift that I adopted that helped me overcome that "icky" feeling of talking about my offers.

Get your hands on my 5 free copy lessons here: www.anitasiek.com/freebie and make sure you follow me BTS on @anitasiek and the team at @wordfetti

"Hire a copywriter, and the KACHINGS will happen!!!"... yeah nah. Not exactly. In this episode I dive into the 4 things copy won't actually do for your business, along with some of the biggest myths about "copywriting". I share what you should focus on instead and how you can uplevel your copy, and ensure you've put your energy where it matters and amplifies in impact.

Are you joining our free live masterclass next week on the 5 secrets to stand out and sell through psyc and words? If not GRAB YOUR SEAT NOW! wordfettigroup.com/freemasterclass

For more BTS, follow me on @anitasiek and the team at @wordfetti

In a special episode of Brandfetti, I'm sharing an amazing chat I had with the one and only Emily Osmond. We left no stone unturned as we deep-dived into my origin story, how I became a founder, and how I grew Wordfetti from a humble side-hustle to the big, beautiful brand it is today. If you're an entrepreneur (or are about to take the plunge) you'll find all the goodies and a whole lot more in this episode!

Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business.

In this episode, we dive into:

• What we are predicting in 2024, for online businesses overall;
• Why "value stacking" for digital courses may no longer be the THING people are looking for;
• How you can leverage some of our predictions for your business this year.

Follow Steph on @stephtaylor.co on Instagram.

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Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

• My burnout moment in 2019/2020, and my big AHHA realisation.
• How I personally navigate through moments of overwhelm, and "stress" in business and life.
• My 3 go-to questions that help re-align me (and that I lean on when I am in the thick of the "mess")

Hey Tiger is Australia's fastest growing ethical chocolate brand. Spearheaded by Cyan Ta'eed, founder also of Milkshake and Envato, the brand is less than 2 years young, however has grown dramatically not simply in their loyal customer base, but their impact - with their heavy focus on their social enterprising arm to help West African cocoa farming communities. In this episode, I sit down and speak with Mirte, the Head of Branding of Hey Tiger on the recipe to growing a stand-out brand (and the thought process behind what they do) as well as simple actions you can take too, to ensure your product or service offering isn't lost in the sea of others.

For our final episode of 2024, I'm sharing an open honest conversation I recently had with my friend, Jill Stanton of Millionaire Girls Club (MGC).

In this episode we talk about:

• Why Jill "threw" away her 7-figure business (with her husband) Screw the Nine to Five;
• How she was redefined her success, rebuilt and able to make the same amount that she did in a year, within 6 weeks;
• What she sees as the key characteristics of wildly successful entrepreneurs;
• Detachment and why it's critical to business growth;
• Identity design and how you can become your future self, today;
• A simple reflection exercise to wrap your 2024 year up, and get you ready to step into your next level self in 2025.

Enjoyed this episode?

Make sure you follow and tag Jill at @iamjillstanton and myself at @anitasiek over on Instagram.

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey.

In this episode, we dive into:

• Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the industry;
• How having the confidence to do this ONE thing, landed Madison her BIGGEST retainer yet (almost x8/x10 her ROI to WYW within 3 months of joining);
• Her thinking process when it comes to turning something "bland" or "boring" into something non-boring.

Doors to our signature copywriting and sales psychology course Wordfetti Your Words is officially OPEN for enrolment for 1 week. Ready to nail your messaging, uncover your brand DNA and write copy that connect, compel and convert through our psychology backed methodology?

Sign up here: wordfettigroup.com/wordfettiyourwords

Enjoyed this episode? Make sure you screenshot and tag @content.by.madison and myself @anitasiek and share your biggest AHHA!

In this episode, I give you a peek BTS of our latest monthly QA teaching sesh inside Captionfetti, our go-to caption community. In this 25-minute bite-sized teaching sesh, I throw down 3 ways you can BOOST UP your engagement on Instagram, how to let your customers know that there are "delivery delays" on Instagram - and how to do it in a way that is gracious yet transparent, when to repurpose posts (word for word, even the same picture), when to not repurpose and how to share about your "team" or your "experience" when you're a solopreneur/freelancer, don't have years of experience, haven't posted in a while, or you are yet to hire, team-wise.

Doors to Captionfetti are currently open now for a limited time until 11:59 pm AEST 8th of April, want in? Join here: www.wordfettigroup.com/captionfetti.

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they’re also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line. 

A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it’d account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won’t see, know, or read the rest of what you’ve got. 

In this episode, I dive into:

• What exactly is a hook and why it matters
• The curiosity gap, and how you can leverage it to write a great hook
• 3 methods to writing a killer hook

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Wanna dive deeper?

... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here:

https://wordfettigroup.com/signup

*FREEBIE - 100 copywriting hooks*

Want to snag 100 of the best copywriting hooks?

Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks

Hey! Are we pals?

Make sure you follow me on @anitasiek and the team at @wordfetti

So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers.

PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into:
- 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead
- The 3-part framework to how you can write copy that makes sales and stands out
- Why we don't believe in the traditional marketing funnel
- #1 way to selling without feeling salesy.

Join here: www.wordfettigroup.com/freemasterclass

For more BTS follow @anitasiek and @wordfetti

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates

There's a difference between a positive hook and a negative hook. In this episode, we dive into:

✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones

✅ The difference between positive and negative hooks

✅ The secret behind hooks that stop the scroll and boost engagement

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

The thing is - Not ALL of your audiences would have read the content piece when you first published it. It could’ve been the time. It could’ve been the fact they missed your update cause they were having the time of their life in Greece on a boat 🚤 and #whywouldtheybeontheinternet. Or it could’ve been because they literally just discovered your awesomeness.

So in this episode, I'm taking you through 5 sharp-shoot ways for you that you can look into right NOW.

This episode is proudly sponsored by my freebie, 5 bite-sized copy lessons to help you uplevel your copy game, get it here: anitasiek.com/freebie

Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it’s important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice.

Heads up: We are opening doors to our signature course Wordfetti Your Words next week, and we are about to drop an EPIC announcement in a few days. Sign up here: www.wordfettigroup.com/wywwaitlist

Want a taster of what my vibe is and how I teach? I am hosting a free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! Want in? Join me here: www.wordfettigroup.com/freemasterclass you won't want to miss this!**

Want to know how to build a BOLD brand? In this episode, I speak with Suz Chadwick, a business coach for women who want to build confident, bold brands, scale their business and play big. We chat about what your neon message is, the importance of standing out in the industry and threw down tips on how you can start playing BIG. From today.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti.
And the team at www.instagram.com/wordfetti

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome.

For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek.

Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!?

Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!

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Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

What if told you that having a beginner’s mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginner's mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry.

Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and the team at @wordfetti

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

"But, how do I get more leads, Anita?" This is a question my community and students ask me a bit. Well, fear not fam. In this sharp shooting episode, I throw down to you 5 simple ways you can get more leads right now. Oh and spoiler alert? Majority of these suggestions? Will cost you $0. Want more?

Want me on Instagram at @anitasiek and what we do over at @wordfetti.

Want 5 copy lessons sign, sealed and confetti delivered to your inbox to instantly help you uplevel your web copy, blogs, social captions and ad copy?

Check out my free 5-lessons here: www.anitasiek.com/freebie 

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.

It's great to be back in your ears.

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your copy stronger, punchier, and more persuasive. Try this in your next piece of content or copy!

Love these and want to upskill in your copy game? Our signature copywriting and sales psychology course Wordfetti Your Wordsopens in 3 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

Fam? I'm BACK! Say hello to Seasons 3 of the Brandfetti Podcast! You guys know I'm a lover of my books, so I am coming back in hot with an episode sharing learnings from the 3 books I've read and have loved so far in 2021. The books shared in this episode include: Greenlights by Matthew McConaughey, The Company of One by Paul Jarvis and The Mountain is You by Brianna Wiest.

Follow Anita over at @anitasiek and @wordfetti.

According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too. As I drop down 3 easy and instant ways you can dial up the emotional temp in your copy.

Wait what?! Yep, you read right. In this episode, I throw down 3 big reasons why you should submit questions and answer them on your Instagram Stories.

Want to get your paws on the exact system to know WHAT to say on the gram, walk away with pages of content ideas through a simple fast-thinking exercise, and get an over-the-shoulder view as to how I turn 1 caption into 10 pieces of content? Sign up to our recently launched $67 Caption Formula Workshop now here: wordfettigroup.com/workshop

For more BTS follow me on @anitasiek and the team at @wordfetti

• The dynamic between having a business as a husband and wife duo;
• How we BETA launched, and officially launched their offer, achieving a wildly successful launch of over 3,000 + members;
• How they have leaned on their superpower in community and in product knowledge;
• How they are continuously evolving and up-leveling their offer through a community strategy.

What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.

In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

6 months ago I ran a challenge where I showed up everyday on Instagram stories for 30 days straight. Since then? Instagram stories has been such a powerful connection tool where it has helped me strengthen our connection with our audiences on both @anitasiek and @wordfetti. In fact we sold out our first ever online program purely through IG stories and 2 IG posts with no sales page or ad spend. Wanna show up more too? Here are 4 ways to help you show up authentically on the gram

WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're only live launching this cohort once, so in this episode, I share with you one of the reasons why we made this decision, some shifts we made to the offer, and also 6 key lessons from our most recent launch.

Stay tuned for the next 2 episodes next week too as I share what worked and what didn't work in our latest launch!

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Earlier in November, I decided to do something unplanned and impromptu. And that is - to appear on IG Stories everyday for 30 days and document my learnings, challenges and thoughts during the entire process. This episode dives into why I see Instagram Stories as a content avenue that works, how you can leverage it, what you MUST consider before using IG stories, and also how you can DIY content plan your IG Stories to ensure it strategically drives results. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfett

Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.

Find out what the 4C's are in this episode.

This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!

***Join us here: wordfettigroup.com/wordfettiyourwords***

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Kindness Marketing, is a new term I've coined to convey the power of empathy and kindness when it comes to "marketing". From the science of giving to smiling when you're talking to the phone, in this episode I share 3 science-backed ways that kindness marketing can work to grow your brand.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount?

In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount.

I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last minute. You can grab it now for $70 by clicking here (wordfettigroup.com/blackfriday)

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

Want to know what makes a brand stand out? Y'all gonna wanna listen to this episode. I took the time to really think about what the brands that create a DENT in their respective industries seem to have in common, and I identified 5 core characteristics that I throw down in today's episode.

To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)

Want 7 copy hacks to boost your conversions? Yeah, you do. Get it here: www.wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team at @wordfetti

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I'm going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.

You readin' our show notes? A+ for you my friend! A heads up, our 3-day Copy Confidence Challenge is happening NEXT WEEK. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.

Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

• How Kim navigated through overwhelm, stress and growing a business with 2 young children;
• The powerful husband wife duo dynamic her and her husband Jeff cultivate;
• What we did to increase their revenue (and profit) in the space of less than 12 months;
• How they have grown the business and created more white space in their calendar.

Psst. Want to know the #1 strategy I firmly believe is KEY to building a stand-out brand? In this episode, I'm going to share it with you, and also give you the low down on how this one thing has the power to impact 3 key engines within your business and your brand growth.

Also!? This is your LAST chance to register for our free LIVE Masterclass on psychology and words. It's all happening in less than 48 hours fam.

To get in the goods (along with the replay): Visit: www.wordfettigroup.com/freemasterclass

For more BTS, follow what the team and I are getting up to on Insta @wordfetti and me personally, over at @anitasiek

Ready for a caption hack? In this short and sweet episode, I throw down a simple hack as to how you can turn 1 caption idea into 4 additional pieces of content. Yep. Really.

Stuck on your captions and wanna get your paws on the EXACT system to know what to say and how to say it, and a simple activity that will generate you pages of tailored content ideas? Say hi to our hottest wordshop product: The Caption Formula Workshop for $67? Get it here: www.wordfettigroup.com/workshop

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic marketing strategy (and doesn't have to hurt the purse strings) to get in front of the right eyeballs.

Enjoyed this episode? Make sure you tag myself @anitasiek and Lisa at @lisabyrnemarketing with your biggest takeaway.

And pssst. Have you signed up to our 5 copy e-lessons? Grab it for FREE here: wordfettigroup.com/freebie

Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email.

In this episode, we dive into:
- Why Kate joined us in WYW even though she's had years of marketing experience
- How Kate used our Wordfetti framework (the one we teach in WYW) to nail her messaging across her emails, her website, to even her content planning on social media and launches
- The difference between growing your email list as an e-comm brand vs service-based brand
- How you can grow your email list and the 3 must-have themes to an email sequence
- The 1 email you must have to kick start your email growth journey

Enjoyed this episode? Be sure to check Kate out at @kateemiley

You can also go snag the Freebie Kate shared: kateemiley.com/email-like-a-boss-sample

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Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience?

In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs.

Pssst. Want a freebie?

Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. 

wordfettigroup.com/freebie

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

• My transition from Lawyer to Copywriter
• Creating your personal brand
• Finding your unique voice
• How to navigate around the wobbles you get when writing copy
• What "career confidence" means to me.

In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Bec Norris is a dietitian with a niche in helping plant-based mamas get all the essentials to grow a healthy bub. In this episode, Bec shares how she was able to rapidly grow her brand from the ground up in only 7 months, how she was able to find her niche, how she approaches writing content as a non-writer to connect and convert her audience, and what she would tell herself if she was to start the journey all over again. Want to be like Bec and experience the same results? Doors for WYW 2021 are officially open! Want to learn how to think, write and convert like a copywriter (even if you're a non-writer?) join us www.wordfettigroup.com/wordfettiyourwords2021 Follow @wordfetti and @anitasiek for all the BTS goodness.

WOOHOO! And we're back ready for a new season. In this episode, we're diving into a now & then episode between me and my hubby, Dean. A lot has changed in the last 2 years since we recorded the last episode, Dean has left his corporate job and we've both started a new business together. In this episode, we're diving into the ups and downs of business ownership together, our relationship, the challenges we've experienced, and the biggest learnings we've had.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more BTS, follow me on @anitasiek and the team at @wordfetti

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales.

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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

This is a rebroadcast episode from a recent podcast interview I was on. Here I hung out with Pru Chapman from Owner’s Collective and the One Wide Ride Podcast where I share how to repurpose your content and give you a behind the scenes look as to how I do it myself.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

• Why I don't believe you should "price your worth" and what you should focus on instead;
• The 3 ways I suggest you look at pricing your offers and increasing your prices
• Why when it comes to growing and scaling, it's not just "scaling your revenue"

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!

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PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.

Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)

For more details click here: wordfettigroup.com/theclub

Justine McLean is a Numbers Wizard, Business Coach, and Copywriter and one of our recent WYW Alumni whose mission is to help women in business reduce their overwhelm, charge what they're worth, take control of their expenses and make more money. In this episode, Justine shares the BIGGEST mistake she sees business owners make when it comes to pricing, why numbers and words are key to building a stand out business, how to get paid what you're TRULY worth. Doors to WYW will open at the end of this month!

Want to join when we open doors for 2021? visit: www.wordfettigroup.com or register for our free LIVE Masterclass on psychology and words: www.wordfettigroup.com/freemasterclass

For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

I lost my Dad quite suddenly through cancer a number of years ago. And for so many years, I haven't been able to put into words what that grief meant to me. A bit of a change of pace this week as we explore how we don't move on from grief, but move forward with it.

To follow Anita, find her on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And don't forget to follow the team at Wordfetti over at www.instagram.com/wordfetti and www.wordfettigroup.com 

Seen the Netflix series "YOU?" - even if you haven't, this episode is gonna resonate. Because in it I dive into the 3 characteristics that make Joe from "You" an exceptional copywriter.

For more BTS, follow me on @anitasiek and the team at @wordfetti.

Want to grab my 5 free copy e-lessons? sign up here: anitasiek.com/freebie